SEM (Search Engine Marketing)

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  • 18,822 likes and comments per branded post; that’s Instagram

    Marketing Pilgrim - Internet News and Opinion
    Cynthia Boris
    29 Oct 2014 | 2:54 pm
    Instagram is that one social media network companies know about, want to use but can’t figure out how to crack the code. Instagram is like the love child of Pinterest and Tumblr. It’s image driven. Its users are young and creative and it’s primarily a mobile network though there are ways to work with it online. Instagram users are highly engaged and loyal but you have to do your part with images and messaging that’s worth their time. You could say that about any social network but I think it’s even more true of Instagram. The rewards for getting it right are…
  • Using LinkedIn to Maximize Business Online Marketing

    Amanda DiSilvestro
    29 Oct 2014 | 5:56 am
    While many still use LinkedIn for personal professional reasons, it’s becoming clear through several clients and people asking me for advice that companies themselves are still missing out. LinkedIn was certainly the trendy thing to do a year or so ago, but it seems to have fallen by the wayside from a company aspect. Companies still seem to have company pages in case someone ever wants to find them on that platform, but the activity stops there. The truth is that simply having an account, hoping people connect with you, and visiting the page every few weeks is missing probably 80 percent…
  • 8 Key Changes In Google Search B2B Marketers Should Know

    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog
    Derek Edmond
    31 Oct 2014 | 6:33 am
    As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. The key takeaway? Searchers are now looking outside of the “golden triangle” of top organic results when performing Google keyword searches. What is the “golden triangle?” Per research from Eyetools and search marketing firms Enquiro and Did-it, the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page. The areas of maximum interest create a…
  • Keyword research tools: which ones to use?

    Marieke van de Rakt
    21 Oct 2014 | 6:10 am
    Two weeks ago, I wrote a post about the use of long tail keywords. Focusing on long tail keywords could be a good strategy, especially when trying to rank in a highly competitive market. But how do you decide on which (long tail) keywords you want to rank? This post will give you some handy tips and keyword research tools to make your keyword research a bit easier. Repeat keyword research regularly! Keyword research is an activity you undertake every now and then. If you have a clear definition about the product or service you want to ‘sell’ with your website, you should be able to come…
  • Everything You Need to Know About SEO, You Can Learn on Twitter (Part 1)

    Small Business Search Marketing
    Matt McGee
    17 Oct 2014 | 9:33 am
    Alright peeps, little did you know, but I’ve been faving and bookmarking your SEO tweets for like the past two years or so. Maybe more. (I’ve also been faving and bookmarking your social media marketing tweets, and those’ll show up in a future article.) The thing I’ve learned most from this exercise? You can learn a lot about SEO by following the right people on Twitter. Below are 21 great SEO lessons from some smart and excellent Twitter users. If you want more of their wisdom, start following them. Or just wait until I compile part two … but that might be a…
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  • @ApptAid makes appointments easy – ShoeMoney FSF

    Jeremy Schoemaker
    30 Oct 2014 | 10:02 pm
    Happy Halloween! This week’s free shirt on Free Shirt Friday is from Appointment Aid. They make appointments easy to make and remember for both the company and the company’s client. Check them out here. If you would like to see your company on free shirt friday, please click here for details!
  • Tricks & Treats for Halloween sales!

    Jeremy Schoemaker
    29 Oct 2014 | 7:00 am
    Trick or treat… Treat! Offer your customers a discount or other special offer via email this month. You can do this even if you can’t find a way to connect Halloween to your business. Here are some tips for how: Word play: Can’t go wrong with word play. In the subject line or body of your email or in your advertised deal, work in phrases like: “scary good deal,” “spooktacular sale,” “sweet savings…” Get creative and get their attention! Note: Consumers are on the look-out for sales and deals during holidays. It’s a mutual understanding from both the consumer and the…
  • Learn from the best CEO @mikesprouse

    Jeremy Schoemaker
    28 Oct 2014 | 7:19 am
    In case you missed the announcement, know that Mike Sprouse is our special guest for Episode 8 of the ShoeMoney Show TODAY at 2p.m. PST/ 5p.m. EST.  Tune in because Mike has a lot of experience, stories and success that will not only be entertaining but also beneficial for you to learn from. Mike has written a book, been a top marketer at Playboy and the CEO of one of the world’s biggest, privately owned internet marketing companies (Epic Media Group). Now, he’s the founder, president and CEO of The Sprouse Group. The Sprouse Group works to better businesses. They offer these businesses…
  • Learn from the best CEO! @mikesprouse

    Jeremy Schoemaker
    27 Oct 2014 | 9:35 am
    Listeners, Readers, Internet Enthusiasts, Announcing our next guest on the ShoeMoney Show tomorrow at 2:00 pm PST/ 5:00 pm EST on WebMasterRadio.FM : Mike Sprouse. Mike has done a lot. Graduated with a degree in accounting. Played tennis professionally. Was the senior vice president of marketing at Playboy and the CEO of major marketing company, Epic Media Group. Oh and he wrote a book! Now, Mike is the founder, president and CEO of The Sprouse Group, which does a lot for companies. The Sprouse Group works to boost clients’ sales, build their brands and grow sustainably. The group…
  • @WhatRunsWhere runs online advertising campaigns – ShoeMoney FSF

    Jeremy Schoemaker
    23 Oct 2014 | 10:02 pm
    This week on Free Shirt Friday is the company What Runs Where. This company tracks their clients’ advertisements and figures out which ones are doing best and which ones are not. They also look at the companies’ competitors to keep up with what their clients can do to stay on top. Here’s the What Runs Where website.   If you would like to see your company on free shirt friday, please click here for details!
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    Marketing Pilgrim - Internet News and Opinion

  • Majority of viewers would rather watch ads than pay to stream TV

    Cynthia Boris
    30 Oct 2014 | 2:34 pm
    When the DVR came along, advertisers worried about the impact it would have on the industry. If we give people the ability to skip the commercials, people are going to skip the commercials, right? Advertisers won’t keep buying time if no one is watching and without the ad revenue, TV networks couldn’t afford to pay for the TV shows they run and soon the entire system has collapsed and there’s nothing left but Pay TV and PBS. Now here comes streaming and connected TVs and it’s a whole different story.  Crackle and Frank N. Magid Associates, just turned that story into…
  • 39 percent of Tweeters called Twitter their new holiday shopping list

    Cynthia Boris
    30 Oct 2014 | 1:16 pm
    If you’re a Scrooge about Christmas, stay away from Twitter because people who Tweet are the happiest (and spend-thriftiest) of holiday shoppers. Back in August, DB5 surveyed 2,100 shoppers on behalf of Twitter and more than half were regular Twitter users. Taking into consideration the fact that Twitter published the results. . . .the outcome was quite interesting. 34% of those surveyed said they had already begun thinking about holiday shopping. A huge 81% of the Twitter regulars said they love holiday shopping. (To which the surveyor replied, ‘if you love it so much you should…
  • 18,822 likes and comments per branded post; that’s Instagram

    Cynthia Boris
    29 Oct 2014 | 2:54 pm
    Instagram is that one social media network companies know about, want to use but can’t figure out how to crack the code. Instagram is like the love child of Pinterest and Tumblr. It’s image driven. Its users are young and creative and it’s primarily a mobile network though there are ways to work with it online. Instagram users are highly engaged and loyal but you have to do your part with images and messaging that’s worth their time. You could say that about any social network but I think it’s even more true of Instagram. The rewards for getting it right are…
  • As mobile users increase Facebook looks to be the ‘cross-platform platform’

    Cynthia Boris
    29 Oct 2014 | 1:20 pm
    Last night, Facebook announced the company’s third quarter results and it was better expected. Revenue for Q3 2014 was $3.20 billion, an increase of 59% year-over-year. I’d take that any day. 66% of the revenue came from mobile advertising. Go back and read that line again. That’s up 49% over last year. If you had any doubt that mobile is the future of advertising, that should change your mind right there. The mobile situation gets even more interesting when you look at active users. Daily active users (DAUs) were 864 million on average for September 2014, an increase of 19%…
  • A Day in the Life of the Mobile Millennial Mom

    Cynthia Boris
    28 Oct 2014 | 1:40 pm
    Are we there yet? Almost! We’re almost to that place where moms don’t even use computers anymore. They do all of their shopping and run the entire household from their smartphones with an assist from a tablet. It’s a magical place where everything gets done faster and easier leaving moms with more time to relax. Ansible and Millennial Media just released a new report that examines the relationship between Millennial moms and their mobile devices. As a group, these women spend 76% of their digital time on mobile devices and 50% of their mobile time is spent on shopping…
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    The Clix Marketing Blog

  • #PPCFright2014 Day 12: Paranormal PPC Encounters

    Amy Bishop
    31 Oct 2014 | 6:33 am
    What would Halloween be without sharing ghost stories?  Not just any ghost stories, though.  The most terrifying of all. The ones that are beyond your wildest imagination. The ones that are true. This, my friends, might just be the most frightful post in our 13 Days of PPC Fright #PPCFright2014 series. We reached out to some of our friends in the industry and asked them to share the scariest thing that they ever saw in a PPC account.  As a result, we’ve compiled a list of encounters with paranormal PPC activity. Now, before you continue reading, I must warn you of two things. Firstly,…
  • #PPCFright2014 Day 11: What’s Your Final Destination?

    John Lee
    30 Oct 2014 | 5:46 am
    Final destination. The end. You can’t cheat death… or at least you can’t cheat the performance of your PPC campaigns. Knowing that a final destination is inevitable, we are forced to plan ahead. What are your goals? What is the end game? Prepare for it or the results will be violent and unexpected. Understand Your KPIs Before you can set goals, you need to determine what KPIs (key performance indicators) are most important to your business, or your clients’ business. Many PPC advertisers default to cost-per-acquisition/conversion. This is an important metric and a…
  • #PPCFright2014 Day 10: Finding Casper, A PPC Account’s Friendly Ghost

    Robert Brady
    29 Oct 2014 | 6:00 am
    In most movies, ghosts are portrayed as specters to be feared. I have yet to meet someone that wanted to be haunted (hey, that rhymes). Sometimes they can even influence the world of the living in negative ways (looking at you Stay Puft Marshmallow Man and Slimer). But can ghosts be helpful? Casper The Friendly Ghost Contrary to the habits of most ghosts to scare the living, Casper is friendly. He wants friends and wants to help people. That’s the kind of ghost I want to know! Looking at your account’s past, you may feel like the ghosts you find are terrifying. You may be haunted…
  • #PPCFright2014 Day 9: 7 Deadly Sins of PPC Management

    Amy Bishop
    28 Oct 2014 | 7:32 am
    You’ve been careful – watching for Zombies and things that go bump in the night. You’re prepared to survive a PPC horror story should one arise but what if you’re in one already and you just haven’t realized it yet? You’ve been on the lookout for stranger danger and you know better than to keep your back to a window, so how could this happen?  Sometimes it’s not the people you don’t know, it’s the people you do.  (Cue the music!) Image By Joby Cummings Below are the 7 Deadly Sins of PPC Management and they don’t call ‘em deadly for nothin’.  These seven traits can…
  • #PPCFright2014 Day 8: How to Survive a PPC Horror Story

    Michelle Morehouse
    27 Oct 2014 | 7:58 am
    We’ve all been there. Happy as clams. Minding our own business. Then you notice your desk chair creak. The sun goes down and clouds are rolling in. The birds begin to sound anxious. Then it happens. The inciting incident: data disappears, performance plummets, everyone is in a panic. At this point you realize you’ve just entered your personal PPC horror story. Don’t panic. You can get through this, but only if you follow some pretty concrete rules. I say “pretty concrete” because let’s be honest, this is a horror movie and you’re never sure what’s going to happen. But decades…
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    Small Business Search Marketing

  • Everything You Need to Know About SEO, You Can Learn on Twitter (Part 1)

    Matt McGee
    17 Oct 2014 | 9:33 am
    Alright peeps, little did you know, but I’ve been faving and bookmarking your SEO tweets for like the past two years or so. Maybe more. (I’ve also been faving and bookmarking your social media marketing tweets, and those’ll show up in a future article.) The thing I’ve learned most from this exercise? You can learn a lot about SEO by following the right people on Twitter. Below are 21 great SEO lessons from some smart and excellent Twitter users. If you want more of their wisdom, start following them. Or just wait until I compile part two … but that might be a…
  • This Just In: “Deconstructing Pigeon” Session Added to @SMX East (Speakers Wanted)

    Matt McGee
    31 Jul 2014 | 7:41 am
    In light of last week’s news about Google’s new “Pigeon” local algorithm update, we’ve decided to add a session about it at SMX East: Deconstructing Pigeon, Google’s New Local Search Algorithm I’ll be coordinating that session, and I’m looking for speakers right now! It’s scheduled for day two of the conference, which is October 1st, from 1:30 to 2:45 pm. Ideally, we’ll have a panel with 2-3 speakers and then plenty of time for audience Q&A. What I’m Looking For I know it’s less than a week since Pigeon came to light,…
  • What I’m Looking For in My Sessions at SMX East 2014

    Matt McGee
    26 Jun 2014 | 11:02 am
    We’ve just published the SMX East 2014 agenda and I have two sessions that I’m coordinating this year — one on local search, and the second on Pinterest as a search engine and e-commerce marketing opportunity. The Speaker Pitch Form is also open, so if you’d like the chance to be part of either of my sessions — or some other session(s) — get your pitch together and submit it as soon as you can. (Reminder: see my unofficial tips for submitting pitches.) As I’ve done before, I want to give a quick heads up about what I’m looking for in each…
  • Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

    Matt McGee
    16 May 2014 | 8:43 am
    My bike, its front tire flat as a pancake yesterday. What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair service — had just been featured in our local paper earlier this week. I told him I didn’t trust myself to do it right after three decades, and Mike promised to come out, fix my flat tire and give my bike a general tune-up, too. While we were on the phone, Mike said he’d be happy to educate me so that I could…
  • Need Local SEO Help? Try the Local U Forums

    Matt McGee
    23 Feb 2014 | 1:47 pm
    I’ve been remiss in mentioning that the Local University crew recently opened up a members-only local search forum that gives everyone access to conversations and Q&A with the Local U faculty, not to mention some of the smartest minds in the local search/marketing industry. It’s like drafting your own local search “dream team” and having access to ask questions whenever you want. Can’t beat that, especially since the monthly fee is less than what you’d spend for just one hour of consulting with folks like Mike Blumenthal, David Mihm, Mary Bowling, Mike…
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  • Branding & your keyword strategy

    Joost de Valk
    31 Oct 2014 | 6:35 am
    What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of that and explains the basis of the how, then points you to several useful posts for the how. Michiel recently wrote about Homepage SEO, telling people not to try and rank their homepage for a specific keyword. In the comments there were clearly some…
  • Google Analytics by Yoast Premium

    Joost de Valk
    30 Oct 2014 | 6:00 am
    We’ve just released the first version of our Google Analytics Premium plugin! It contains custom dimension tracking, which allows you to track pageviews per author, per category, per post type and more and of course, comes with our first-class support. You can read a bit about what the plugin does below or buy it right now. “Custom dimensions”? What’s that? Custom dimensions allow you to track extra parameters with each pageview. For instance, you can track the author of each post or page that receives a pageview and based on that see how many pageviews specific…
  • Google Analytics Dashboards

    Thijs de Valk
    28 Oct 2014 | 7:10 am
    Google Analytics is a powerful tool. However, it takes quite some time getting used to, which is why people are missing out on a lot of functionality. They simply don’t know it exists. So today I’ll be explaining a feature that I find very useful: Google Analytics dashboards. I’ll explain what they are, how to create them and how you could use them. And I’ll top it off with a little surprise at the end ;) What are Google Analytics dashboards? Dashboards in Google Analytics are basically central spots where you can collect all kind of similar data. You can even decide…
  • Pinterest marketing for your business

    Michiel Heijmans
    23 Oct 2014 | 5:55 am
    Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use use Pinterest as a part of your online marketing mix. First things first A lot has already been written about Pinterest marketing by others, so let me explain why we felt the need to do yet another post about the subject. Pinterest has become interesting…
  • Keyword research tools: which ones to use?

    Marieke van de Rakt
    21 Oct 2014 | 6:10 am
    Two weeks ago, I wrote a post about the use of long tail keywords. Focusing on long tail keywords could be a good strategy, especially when trying to rank in a highly competitive market. But how do you decide on which (long tail) keywords you want to rank? This post will give you some handy tips and keyword research tools to make your keyword research a bit easier. Repeat keyword research regularly! Keyword research is an activity you undertake every now and then. If you have a clear definition about the product or service you want to ‘sell’ with your website, you should be able to come…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Google’s Data Highlighter: Your New Favorite Backup Plan

    George Freitag
    30 Oct 2014 | 4:03 pm
    We all know the importance of Schema markup and rich snippets on your search results. We’ve written about the importance of getting markup implemented on your web page and getting rich snippets showing in your search results. And you should. Schema markup is the best solution to getting rich snippets to show up in search results. But what if you can’t? Implementing schema markup requires dev resources, coding skills, and file access that aren’t always the most available. Maybe you need something quick and dirty. Well, that’s where the Data Highlighter in Google…
  • 43 tools for modern marketers

    Ian Lurie
    28 Oct 2014 | 9:04 am
    Modern marketers are mutts: We have to write, edit, produce, plan, measure, learn, listen, speak and otherwise pull miracles out of our rear ends on a daily basis. We need tools. This is my list. By the way, no one’s paid me, bribed me, threatened me or otherwise steered me towards their products. This is not a process. You have to have your own process. These are the gadgets I use to survive day-to-day. Also, these are the tools I use. There are plenty of others. Marketers write There’s a reason I put this first. If you’re a marketer, you write. Hopefully well. Sublime Text…
  • Why HTML5 is, like, REALLY IMPORTANT

    Matt Meyers
    23 Oct 2014 | 9:48 am
    If you’ve worked in the world of the internet at any point in the past few years, there is a good chance you’ve heard of the hot new technology that is HTML5, and there is a similarly good chance that what you’ve heard is largely hype and buzzwords. While HTML5 does offer a great deal of flashy new technologies to the web toolbelt, there are subtle and more significant aspects which often go unnoticed. Before we get into that, though, let’s brush up on some HTML history. In the beginning, there was text Up until the early 1990s, the web was largely text based. There…
  • How to: Hand off a task

    Ian Lurie
    23 Oct 2014 | 8:23 am
    Ah, the handoff. Passing a task along to a co-worker seems simple: Send a quick e-mail, or say, “OK, all yours” and you’re done. Wrong. That’s the kind of handoff that sends everything swirling down the potty. There’s a right way to do handoffs. I did a SlideShare about how I approach handoffs. Have a look: You have it? Tips for successful business handoffs from Ian Lurie As always, this is just my thinking on the subject, and I’m not a business process expert. I’m just a guy who’s seen all manner of business horrors. The post How to: Hand off a…
  • Google to Localize Call Extensions. Hurrah?

    Timothy Johnson
    21 Oct 2014 | 8:30 am
    Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature, local advertisers will get the added benefit of call tracking while keeping the friendly feel of a local area code number in the search results. How do I set it up? Easy! Google will automatically transition all eligible local phone numbers where available.
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    search engine marketing - Google News

  • Colorado Search Engine Optimization Company, Boulder SEO Marketing ... - Virtual-Strategy Magazine (press release)

    31 Oct 2014 | 9:10 am
    Colorado Search Engine Optimization Company, Boulder SEO Marketing Virtual-Strategy Magazine (press release)Colorado-based Boulder SEO Marketing, an online marketing agency providing search engine optimization, content marketing, and social media solutions, announced today that Captain Notepad has been added to its list of clients wanting to improve upon ...and more »
  • Midwest-Based Search Engine Marketing Agency Expands to Chicago With ... - Midland Daily News

    30 Oct 2014 | 6:20 pm
    Search Engine LandMidwest-Based Search Engine Marketing Agency Expands to Chicago With Midland Daily NewsNetvantage Marketing, a Michigan-based search engine marketing firm specializing in search engine optimization (SEO) and paid search management, expanded to Illinois this month with the addition of a third office location in Chicago. Started as a ...The future of SEO: What tricks still work?allvoicesSearch for: Search these:SPORT24 (blog)all 7 news articles »
  • OneIMS Named Second Top Mobile Marketing Company by for ... - Marketwired (press release)

    30 Oct 2014 | 12:02 am
    OneIMS Named Second Top Mobile Marketing Company by for Marketwired (press release)While there are thousands of mobile marketing companies, the ratings are compiled of the absolute best the search engine marketing industry has to offer. The independent research team examines the competing companies across five areas of evaluation in ...
  • Search Engine Optimization Tools May Shift with Google's Physical Web Project - The Content Standard by Skyword

    29 Oct 2014 | 6:18 am
    The Content Standard by SkywordSearch Engine Optimization Tools May Shift with Google's Physical Web ProjectThe Content Standard by SkywordContent marketers, take note: The next big thing in search may be searching for things, not websites. With major growth predicted in Internet-connected gadgets, marketers may soon need to explore new search engine optimization tools to boost rankings 4 Reasons Why You Should Combine SEO and PR StrategiesHuffington PostSEO for Small Business Owners - Part 2Business 2 Community3 Ways to Boost SEO Performance without Touching Your WebsiteHit Searchall 9…
  • Unveils Submit Digital as the Best Ecommerce Search Engine ... - Marketwired (press release)

    29 Oct 2014 | 12:12 am Unveils Submit Digital as the Best Ecommerce Search Engine Marketwired (press release)NAPLES, FL--(Marketwired - October 29, 2014) -, the independent authority on online marketing providers, has named Submit Digital the best ecommerce SEO service for October 2014. Each month the independent research team at ...Captain Marketing Named Sixth Top SEO Agency by for October SYS-CON Media (press release)all 27 news articles »
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    Search Engine Guide : Small Business Search Marketing

  • Do online shoppers still care about brands?

    24 Oct 2014 | 1:06 pm
    by Mike Moran Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament that brand loyalty is dead--that customers just search for products now instead of coming to their websites. Where once shoppers cared about Sears, Macy's, or dozens of other names, now they don't care where they buy from. To some extent they are right, but they are drawing the wrong conclusion. It isn't that brands don't matter anymore. It's that what people are looking for from their brands have changed.Retailers need to think about what built their brands. In large measure, it was…
  • Planning a New Website? Don't Launch It Until You Do This

    14 Oct 2014 | 7:30 am
    by Mike Fleming Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your bottom line would be affected? A major problem with the way a website is planned and built is that it typically starts with decision makers and web developers/designers looking around at industry & competitor's websites - reacting favorably or unfavorably, creating their own version, suggesting changes and repeating until all decision makers are happy. Then comes site launch. This seems reasonable and normal. So…
  • Good Web Marketing Just Isn't Enough To Succeed Anymore

    24 Sep 2014 | 2:01 pm
    by Stoney deGeyter As a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid web marketing campaigns is beyond numbering. But not every business that places a heavy emphasis on SEO succeeds. Sometimes, SEO cannot save your business, only you can!When the Pole Position Marketing Pit Crew begins analyzing a website and starts building a web marketing strategy, we see a lot of things that fall outside the scope of "web marketing" in general. In…
  • How you can break into digital marketing

    22 Aug 2014 | 11:23 am
    by Mike Moran Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative for my help, but to me it is just giving back a blessing that I has been bestowed on me by others. They are unemployed or "in transition," as many call it these days. They have a good idea--they want to break into digital marketing. And they want to know how to do it. Let me lay it out for you.When you are trying to break into any new field, you have the odds stacked against you--especially in a down economic environment. With so many people out…
  • Site search: Too many results and not enough

    31 Jul 2014 | 3:31 pm
    by Mike Moran I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search. So few companies work on this capability that we are in danger of teaching visitors not to even bother using our site search. That's bad, because their alternative is to go back to Google and find someone else's site. One of the things that kills us over website search is that if we ask our customers what is wrong, they…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • New Google AdWords “Automated Extensions” Report Rolling Out

    Ginny Marvin
    31 Oct 2014 | 7:42 am
    First, what are “automated extensions”? This is the new term for what were once known as “annotations” — Consumer Ratings and Seller Ratings which automatically populate in AdWords ads. Google said it is retiring the use of “annotations” and replacing it... Please visit Search Engine Land for the full article.
  • Search In Pics: World Series Game, Penguin Office & Halloween At Google

    Barry Schwartz
    31 Oct 2014 | 7:04 am
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Google Penguin Office: Source: Google+ Google’s Timothy Jordan... Please visit Search Engine Land for the full article.
  • Google Enables Multiple AdWords Account Logins

    Ginny Marvin
    31 Oct 2014 | 6:31 am
    Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over. Google announced a new workflow that allows you to switch between Google accounts without... Please visit Search Engine Land for the full article.
  • Recharge Your Remarketing With 5 Tips For Q4

    Eric Couch
    31 Oct 2014 | 6:24 am
    Columnist Eric Couch discusses his love of remarketing, complete with tips to improve your own performance this holiday season. The post Recharge Your Remarketing With 5 Tips For Q4 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Halloween Google Logos: Doodle Team Scares Up Six Different Designs For Today’s Homepage

    Amy Gesenhues
    31 Oct 2014 | 5:02 am
    Today’s Google homepage is ready for Halloween, dressed up with six different GIFs to mark the holiday. Also known as All Hallows Eve and All Saints Eve, Halloween has been around throughout the ages, with its beginnings often credited to the Celts who celebrated the day to mark the end of... Please visit Search Engine Land for the full article.
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    Search Engine Journal

  • Twitter Gives Advice On How To Drive Sales In The 2014 Holiday Season by @mattsouthern

    Matt Southern
    31 Oct 2014 | 9:29 am
    According to a Twitter study, 54% of users said promotions on Twitter were what motivated them to make a purchase. For businesses looking to capitalize on the sales potential of Twitter this holiday season, the company has recently released consumer insights and recommendations for how to use the social network most effectively. Twitter Consumer Insights The ideal audience for Twitter users are retail advertisers, the company explains, because they start shopping “early and heavily” and are prone to impulse purchases. According to the study, Twitter users also intend to spend more over…
  • This Was #Pubcon – Reminiscing On 2014’s Biggest Marketing Convention [VIDEO] by @mattsouthern

    Matt Southern
    31 Oct 2014 | 9:23 am
    It has been three weeks since Pubcon 2014 ended, and not a day has gone by during that time where I haven’t thought about it at least once and smiled thinking about all the memories. The people met, connections made, things learned, panels attended — everything! I miss it all, and I know I’m not the only one. Our whole team has the fondest memories of Pubcon, which is why we have put together this video to give you a glimpse of what you missed. If you were there, then enjoy reminiscing with us. If you weren’t there, then if […]The post This Was #Pubcon – Reminiscing On…
  • Now You Can Stay Logged In To Multiple Google Accounts On The Same Browser by @mattsouthern

    Matt Southern
    31 Oct 2014 | 8:36 am
    It’s not always the biggest changes that are the are the most newsworthy. Google recently announced a small change that’s actually very significant in terms of how it can improve the lives of its users. The Google AdWords Google+ account put out an announcement that you can now be be logged in to multiple accounts simultaneously without having to have multiple browsers open. With the new, simplified workflow you can switch back and forth between multiple Google accounts without logging out and logging back in again. Although it was technically Google AdWords that made the announcement, I…
  • Momentology’s @DannyNMIGoodwin on Tired Marketing Trends, Leaving Search Engine Watch by @wonderwall7

    Kelsey Jones
    31 Oct 2014 | 8:01 am
    Danny Goodwin has had an illustrious career in marketing, editing, and search. After leaving Search Engine Watch, where he was associate editor, in August 2014, he joined Linkdex to launch Momentology, which is described as, “[a] leading digital marketing strategy and news resource for senior marketers who believe in a strong customer-centric focus and want to learn how to be visible and persuasive in the moments that really matter.” Below I interview Danny on Momentology’s goals and direction, what marketing trends are over-hyped and what marketers should be paying attention to…
  • How to Master The Art of Social SEO by @JCorriganSEO

    Jason Corrigan
    31 Oct 2014 | 5:24 am
    The idea that social media influences organic search success is still very much up in the air considering the debate between correlation and causation. While some camps stand firmly behind Google’s head of Web Spam Matt Cutts’s strong assertion that the world’s leading search engine will never use social signals to dictate visibility and rankings, there are others who prefer to pay attention to the reputable studies and tests that are demonstrating a direct association between volume of social shares and premier search listings. Regardless of what side of the aisle you stand on, there…
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    Marketing Land - Internet Marketing News, Strategies & Tips

  • The Millennial Future: How Marketers Are Coming Of Age

    Liane Dietrich
    31 Oct 2014 | 7:30 am
    Contributor Liane Dietrich shares tips on how brands are successfully tapping into the millennial market. The post The Millennial Future: How Marketers Are Coming Of Age appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Post-Conversion CRO: Optimizing For Customer Retention

    Tim Ash
    31 Oct 2014 | 7:02 am
    How do you engage with a customer after the purchase? Columnist Tim Ash observes that few marketers optimize for retention and repeat purchase -- and this represents a major missed opportunity. The post Post-Conversion CRO: Optimizing For Customer Retention appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone)

    Bill Dinan
    31 Oct 2014 | 6:04 am
    Columnist Bill Dinan offers insights into how mobile is helping to drive offline conversions, and how you can harness it to best effect. The post How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone) appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Mark Zuckerberg To Hold Public Q&A With Facebook Users On Nov. 6

    Martin Beck
    30 Oct 2014 | 3:06 pm
    What does a townhall meeting for 1.35 billion people look like? Stay tuned. Facebook founder and CEO Mark Zuckerberg announced today that he will be taking questions from the full Facebook community for an hour at 2 p.m. Pacific on Nov. 6. The event, Zuckerberg wrote in a Facebook post, is inspired... Please visit Marketing Land for the full article.
  • Marketing Day: Instagram’s Video Ads, M-Commerce Revenue Report & 7 Content Marketing Tips

    Amy Gesenhues
    30 Oct 2014 | 2:01 pm
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Marketing Day: From Marketing Land: When To Fire Your SEO Agency These days, most businesses with a website recognize that search engine optimization (SEO) is key to... Please visit Marketing Land for the full article.
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    Website Promotion Strategy

  • The Three Most Important Blogging Truths for Affiliate Marketers

    Chris Robertson
    30 Oct 2014 | 9:24 am
    Of all the ways to make money on the Internet, none is quite as easy as affiliate marketing. In fact, it’s double easy – easy to get started and far too easy to fail. That’s because the biggest trick to making money with affiliate marketing is building an audience. After all, no one will be clicking on your affiliate links if no one is reading your blogs, right? That’s why some of the most savvy – and most profitable – affiliate marketers turn to a blogging service for help. Here are three things blogging services understand that every affiliate marketer should know. Consistency…
  • Why a Second Blog for Your Business Is a Value-Added Proposition

    Chris Robertson
    27 Oct 2014 | 11:10 am
    There’s very little argument anymore that having a blog is a good business move. It benefits your business in many ways – but did you know that maintaining a second blog can help boost your company even further? Here’s how a second blog pointing to your company’s website helps boost your online presence further. Outside Links Count Links to your company’s website are one of the indicators that search engines use when determining how important your website is in relation to a search query. Your onsite blog is a great way to attract traffic to your website, but internal links have…
  • Blogging for Hairstylists 101 – How a Blog Service Can Put Your Salon on the Map

    Chris Robertson
    21 Oct 2014 | 4:46 pm
    If you’re a hairstyling professional, paying someone to write and maintain a blog for you may seem like an unnecessary expense, but working with a professional blogging service can pay off in some surprising ways. If you’ve never considered starting a blog – or if you have but thought it was too much work – check out how a blogging service that understands hairstylists can boost your business and help you take your styling career to the next level. Putting Heads in Your Seats Whether you rent a chair in a salon, own your own salon, work as an independent stylist or as an employee, you…
  • Blogging for B2C and B2B – Why It’s Important and How They’re Different

    Chris Robertson
    16 Oct 2014 | 3:18 pm
    Do you sell mostly to other businesses or are your customers to be found among the general public? B2B selling and B2C selling have traditionally used very different types of marketing. If you’re selling widgets used in machinery, for example, you’re not going to take out an ad in the Sunday papers no matter how cheap it is because, frankly, you’re paying for a lot of eyes that have no need for or interest in your product. If, on the other hand, you’re selling organic baby food, it would be downright silly to pay for space at a tech trade show. You might run into a few new parents…
  • Our Favorite Blog Formats and How They Can Work for You

    Chris Robertson
    14 Oct 2014 | 3:53 pm
    When you engage a blogging service to supply content and manage blogs for your business or personal website, you’re getting years’ worth of experience wrapped up in great writing. Our writers aren’t just expert writers – they’re expert bloggers. They understand how to attract readers and what kinds of posts are most likely to get shared and re-shared with others. Over the years, we’ve developed a sixth sense about the kinds of information that people want to read and the best formats for that information. These are some of our favorite blog formats and what they can do for your…
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    The Search Agents

  • State of Paid Search Q3 2014

    Rebecca Landman
    21 Oct 2014 | 9:24 am
    Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. Increased advertiser focus on mobile devices drove much of the growth documented this quarter, for both tablets and smartphones. Spend on mobile devices continues to climb year over year, with overall mobile spend increasing 27% this quarter.
  • Conference Insights and Big Ideas from the Internet Marketing Association

    Holly Miller
    9 Oct 2014 | 4:29 pm
    In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing.  The IMA was established 15 years ago due to a lack of preexisting groups in the digital marketing space. Membership is free and the group now boasts 1,000,000+ members worldwide (myself included) representing 111 countries—their website is translated into 5 different languages! Nearly 1,000…
  • True Lies, or “Hey, Google! You’re Trying Too Hard!”

    Gregory Sidor
    29 Sep 2014 | 2:35 pm
    Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer Boxes are even part of the proper Knowledge Graph. After all, how is scrapping a page particularly intelligent? I recently devoted time to poking and prodding this feature. What I found suggests that Quick Answer Boxes are less than ideal for certain types of…
  • 3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

    Matt McKinley
    11 Sep 2014 | 11:34 am
    A few weeks back, our Search Agents scoured the SERPs, investigating the effects of Google’s yet-to-be-confirmed-or-denied Pigeon update. While Google still has yet to offer any definitive remarks on the matter, no search marketer can refute that U.S. local SERP results have changed dramatically. Like every Google update before it, Pigeon’s landing certainly begs the question, what do we need to do to adjust our strategy? Yelp and Google Business Listings are Dominating Local SERPs Problem: Yelp and Google-owned entities are heavily competing with their main page counterparts.
  • Are You Ready for Shopping Campaigns?

    Barkha Shah
    2 Sep 2014 | 2:16 pm
    In Cinderella’s story, at the stroke of midnight, her carriage turns back into a pumpkin. Online advertising is no Cinderella story, unless Google’s involved. Google sets fairy godmother-style deadlines for all its upgrades and transitions, such as the upcoming Shopping campaign deadline. Basically, if you do not manage this upgrade by manually transitioning your PLA campaigns to Shopping campaigns, Google will flick its wand and change your campaigns for you. However, this change is better made manually. Here are the top 3 reasons why: Structure Google has offered to upgrade your PLA…
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    eMarketer Articles and Newsroom Posts

  • Article: Product Recommendations: Digital Seeps into the Physical World

    30 Oct 2014 | 9:01 pm
    Traditional product recommendations aren't disappearing, but new approaches are emerging. The push for omnichannel retailing is driving personalization in the real world, according to a new eMarketer report, and mobile is often the bridge between online and in-store.
  • Article: CMO One-to-One: AOL's Goal to Merge 'Culture and Code' Online

    30 Oct 2014 | 9:01 pm
    As part of eMarketer's CMO One-to-One interview series, Erika Nardini, AOL Advertising's CMO, talks about the platform's original programming, monetizing video and what the future holds for AOL.
  • Article: Total Media Ad Spending on Recovery Path in Argentina

    30 Oct 2014 | 9:01 pm
    In Argentina, adverse economic conditions came into play in 2013 when a precipitous 13.5% drop took total media ad spending down to $3.56 billion. To make matters worse, Argentina defaulted in July 2014, putting the country's currency under renewed pressure as central bank reserves dip further and international financing remains out of reach. But despite a deteriorating economic picture, ad spend is growing, expected to reach $3.78 billion this year.
  • Article: Will UK Consumers Sport Fitness Wearables?

    30 Oct 2014 | 9:01 pm
    The number of health and fitness wearable device and smartphone app users in Great Britain is expected to nearly double between 2014 and 2015, according to recent estimates. Fitness bands currently sit at the top of the UK wearables market; however, as the wearables space expands, smart watches will gain ground.
  • Article: Agency Planners Find Room for Digital Place-Based Media

    29 Oct 2014 | 9:01 pm
    More agency planners are including digital place-based (DPB) media in their approved and executed media plans. Demographic targeting and connecting with consumers on the path to purchase are the top reasons planners use DPB media. But challenges exist, with measurement issues the top hurdles.
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    97th Floor

  • 97th Floor Wins Gold and Silver in 2014 Davey Awards

    Arianna Pesci
    24 Oct 2014 | 1:48 pm
    For Immediate Release Contact: Linda Day, The Davey Awards, 212.675.3555 THE INTERNATIONAL DAVEY AWARDS ANNOUNCES 2014 WINNERS GOLD AND SILVER WINNERS NAMED, ELEVEN BEST-IN-SHOW HONOREES UNVEILED New York, NY (October 21, 2014) – The winners of The 2014 Davey Awards have been announced by the Academy of Interactive and Visual Arts today. With […] The post 97th Floor Wins Gold and Silver in 2014 Davey Awards appeared first on 97th Floor.
  • Moving to Always On SSL

    Nathan Burch
    19 Aug 2014 | 8:16 am
    Don’t SSL Yourself Short: Tips to Help Communicate the SSL Transition Google has taken another significant step towards endorsing SSL (The first step being the complete transition of their own services). What follows within the SEO (sorry, digital marketing) community is mass conjecture and mostly unverifiable opinions. I won’t add to those speculations other than to […] The post Moving to Always On SSL appeared first on 97th Floor.
  • Watch Out California, Here Comes 97th Floor

    Chris Bennett
    18 Jul 2014 | 1:28 pm
    97th Floor has been growing like crazy the last two years, we built this beautiful new office, we will be knocking on the door of 50 employees (2 years ago had 7) by years end and every team here has several household names they are working on. We also just won Agency of the Year […] The post Watch Out California, Here Comes 97th Floor appeared first on 97th Floor.
  • Repurposing is a promotion strategy NOT a content creation strategy

    Chris Bennett
    7 Jul 2014 | 10:20 am
    Repurposing, repackaging, up cycling—whatever you choose to call it—I’ve been speaking a lot about this over the last year. Based on the feedback I’ve been getting I think some people are missing the boat. Part of the problem is the temptation to treat what marketers say as scripture, instead of taking things with a grain […] The post Repurposing is a promotion strategy NOT a content creation strategy appeared first on 97th Floor.
  • 97th Floor Wins Agency of the Year in 2014 American Business Awards

    Arianna Pesci
    16 Jun 2014 | 12:15 pm
    97th Floor was presented with a Gold Stevie® Award for Marketing or Advertising Agency of the Year in the 12th Annual American Business Awards in Chicago on June 13th. They also received Silver Stevie® Awards in the Viral Marketing Campaign of the Year category and Brand Experience of the Year — Business-to-Business category. The American Business […] The post 97th Floor Wins Agency of the Year in 2014 American Business Awards appeared first on 97th Floor.
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    John W. Ellis

  • Facebook Atlas

    John W Ellis
    8 Oct 2014 | 2:09 pm
    Facebook recently introduced, or rather re-launched, Atlas. Atlas is an ad-serving platform that will allow Facebook ads to show on sites, outside of Facebook. I wrote about the new platform in detail at Facebook calls this People Based Marketing. This is essentially what Google Remarketing is. It targets people, not sites. But Google Remarketing could have cornered this market if Google+ would have taken off like they hoped. Facebook and Atlas now have the advantage of a much larger group of users to pull from. Great for advertisers … and maybe consumers too. One…
  • SEO Podcast: Welcome

    John W Ellis
    18 Jul 2014 | 9:43 am
    Listen in iTunesHave you checked out my new podcast yet? I’d love for you to give it a listen. We’ve recently published episode 3. I have many search engine topics lined up over the next few episodes, including bringing on several of my search engine marketing friends. We will talk about the latest topics in the world of SEO, PPC, Social or anything else that relates to search. Essentially, I will have co-host every episode. We will discuss current industry news. We’ll see where the conversation takes us. You can find all 3 Episodes here: Small Business SEO Podcast Episode 3 –…
  • I Know Why The Caged Bird Sings

    John W Ellis
    28 May 2014 | 10:01 am
    The free bird leaps on the back of the wind and floats downstream till the current ends and dips his wings in the orange sun rays and dares to claim the sky. But a bird that stalks down his narrow cage can seldom see through his bars of rage his wings are clipped and his feet are tied so he opens his throat to sing. The caged bird sings with fearful trill of the things unknown but longed for still and his tune is heard on the distant hill for the caged bird sings of freedom The free bird thinks of another breeze and the trade winds soft through the sighing trees and the fat worms waiting on a…
  • Memorizing a Poem Every Month

    John W Ellis
    17 Feb 2014 | 7:58 am
    I recently heard a professional writer discussing his learning process. As part of his growing, he decided to learn a new poem every month. It would not only expand his knowledge, but it would help him recognize literature and life beyond his usual topics. Why Not Me? My first thought was, good for him. However, I am not a “poetry guy”. I could never do that. I don’t think I could name more than 3-4 poems, excluding Dr. Suess, Mother Goose or R.E.M. lyrics. Memorization is something I did in middle school. I am an adult now. Surely, I don’t have to do any memorization,…
  • Nashville SEO Meetup – The Future of Search: Google’s Hummingbird

    John W Ellis
    29 Jan 2014 | 9:35 am
    Be sure to check out the latest Nashville SEO & Internet Marketing Meetup on Thursday, January 30, 2014. All attendees should RSVP on, here This month’s agenda is “The Future of Search: Google’s Hummingbird“. It should be a great opportunity to discuss how these new changes will effect your marketing efforts. Hummingbird is the newest Google algorithm change that was introduced in 2013. In fact, many say it’s not really an enhancement, it’s a complete re-write. Google’s…
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • 8 Key Changes In Google Search B2B Marketers Should Know

    Derek Edmond
    31 Oct 2014 | 6:33 am
    As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. The key takeaway? Searchers are now looking outside of the “golden triangle” of top organic results when performing Google keyword searches. What is the “golden triangle?” Per research from Eyetools and search marketing firms Enquiro and Did-it, the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page. The areas of maximum interest create a…
  • Can B2B Social Media Marketers Keep Up With Kim Kardashian?

    Kristen Vaughn
    28 Oct 2014 | 7:00 am
    Whether you love her or hate her, most people would agree that Kim Kardashian effectively markets herself and her brand. Isn’t that the very reason why you decided to click on this post, because for some reason we are intrigued with Kim Kardashian and her controversial self? Kim K.’s online presence is stronger than ever; with 24.6 million followers on Twitter, 20.3 million followers on Instagram, and 23.7 million Facebook page likes. Her following trumps legends like Alicia Keys, Beyoncé and even Bill Gates. At one point, in 2012, her followers even surpassed our very own…
  • 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

    Brendan Cottam
    23 Oct 2014 | 6:43 am
    The typical B2B organization has many unique web pages and content assets. Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. In addition, custom reports have saved me a large amount of time spent on monthly, quarterly or annual SEO reporting. What are Custom Reports?
  • Content Marketing and Halloween: 5 Eerie Similarities

    Ryan Young
    21 Oct 2014 | 8:00 am
    With Halloween fast approaching, I find myself taking a walk down memory lane, back to the days of trick-or-treating with friends from my neighborhood, lugging around pillow cases filled with candy that would usually last until early spring. During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. While I had a number of connections that came to mind, I’ve narrowed it down to five. Hopefully,…
  • SMX East 2014: Key Takeaways & Statistics from the Show

    Casie Gillette
    16 Oct 2014 | 10:43 am
    At the beginning of October, Derek and I headed down to New York for SMX East. I was fortunate enough to speak on two panels, Competitive Research for SEO, and what may be my favorite SMX session, SMX Takeaways. Photo courtesy of Akvile Harlow The nice thing about the takeaways session is it lets you hear about sessions you may have missed and see what was important to others in the industry. It also makes it much easier to compile the blog post you’re reading. So what were the key takeaways? I’ve included three themes I found the most interesting along with several stats that were…
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    The Search Engine Marketing Blog @ MoreVisibility

  • Enhance the Power of Your Email Marketing Campaigns with This One Trick

    Lauren Owens
    23 Oct 2014 | 2:34 am
    It’s digital marketing 101. When you want to reach customers who have already purchased from you, you send an email. When you want to reach new customers, you advertise. But, what if you could enhance the power of your email marketing campaigns by using your email database to target your customers in social media? Thanks […]
  • Use AdWords ‘Similar Audiences’ to Find New and Qualified Consumers

    Max Braglia
    21 Oct 2014 | 2:06 am
    Google AdWords “Similar Audiences” is an efficient and cost effective way to find new qualified consumers who share the same interests as your existing remarketing audience. If you think about it, this makes perfect sense: your remarketing list is made of users who visited your website, are familiar with your brand and products, and (generally) […]
  • Local Search: Strategies for Driving Foot Traffic

    Lauren Owens
    8 Oct 2014 | 2:34 am
    The digital ad ecosystem offers a slew of opportunities for local businesses to find, target, and connect with local customers. And, because the goal is driving foot traffic – not web traffic – you don’t even need a website to take advantage of most of these opportunities. Following are some of the best local search […]
  • 8 Things the Best Marketing Strategies Have in Common (And How to Create Your Own)

    Lauren Owens
    23 Sep 2014 | 2:51 am
    In a few months, everyone will be talking about the best marketing campaigns of the year. Tech bloggers will embed funny Vines and videos and talk about why the Doritos “Goat 4 Sale” commercial went viral. This will leave many marketers feeling left out, or even perplexed. Humorous goat videos don’t, after all, help sell […]
  • Google Workshop Coming to Ft. Lauderdale Sept. 23 – AdWords, Analytics & SEO

    Jaclyn Robledo
    11 Sep 2014 | 3:00 am
    Want to learn advanced tactics for Google AdWords and Analytics? Get an insider’s perspective and learn straight from the experts with our intensive Google workshop “Advanced Tactics for AdWords, Analytics & SEO” on Tuesday, Sept. 23 in Fort Lauderdale, Fla. During this workshop, key members of MoreVisibility’s SEO and Analytics teams will be working alongside […]
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    The Invesp Blog: E-commerce and Landing page Optimization

  • The Rut That Ruins Your Conversion Rates

    Stephen Da Cambra
    20 Oct 2014 | 2:48 pm
    How can your conversion optimization be in a rut? You have an ongoing AB testing program, you stay on top of your analytics’ conversion goals, bounce rates, traffic sources, etc., and you know which are your best performing digital marketing channels. You’re set. And there’s the rut. You’re never set. Everyone knows how fickle customers can be and how constantly digital marketing evolves. Yet we continue to pour more resources into finding set-play solutions to most of our digital marketing hurdles. While we are convinced of the efficacy of being constantly aware and reactive to…
  • Email Ambush – A Critique of the Conversion Tactics Found in Your Inbox

    Stephen Da Cambra
    6 Oct 2014 | 11:29 am
    Critical reviews of at least some of the promotional messages in your email inbox is like doing your conversion optimization homework. It exercises the lessons you learn from testing and experience. Someone could talk to you all day long about the benefits of matching subject lines to headlines, but until you experience a spectacular failure, or feel a bond to a well-matched message, you really don’t make an emotional connection with the lesson – and you don’t learn it as well. Landing Pages & Email Messages: They are two separate channels with significant differences, from…
  • Ad Retargeting in Numbers – Statistics and Trends

    1 Oct 2014 | 4:26 am
    The current stats indicate that 3 out of 4 consumers now notice retargeted Ads. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting. In the following infographic, “Ad Retargeting in Numbers – Statistics and Trends”, we will be illustrating how Ad retargeting is affecting brand retention and purchase decisions.   Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp How Retargeted Ads Affect Purchase Decisions Affect %age User…
  • The Landing Page Makeover Guide – 7 Tips for Higher Conversions

    Stephen Da Cambra
    24 Sep 2014 | 12:14 pm
    Does anyone fully appreciate the critical importance of every element of their landing page strategy and design towards the overall success of their entire digital marketing campaign(s)? It doesn’t seem so, judging by the majority of landing pages we come across. Whether you’re trying to generate leads or make a sale, your landing page is the most crucial element of your entire digital campaign. It is the ultimate tipping point in a series of tipping points. It is where your visitor either becomes a lead or customer – or scampers away unconverted. And that’s why landing pages…
  • Want to Improve Your Customer Journey Maps? Listen to … Your Customers

    Stephen Da Cambra
    16 Sep 2014 | 4:09 am
    It starts before they arrive and doesn’t end when they leave. You may never know where the journey of discovery, engagement and conversion begins for your customer in relationship to your business and/or its products. It may start in a conversation overheard in an elevator, or with the glimpse of a package, or in some other unknowable way. And while the starting point may be difficult to pinpoint, you should do everything you can to make sure the end point never arrives. It’s less expensive to re-engage repeat customers and they generate five times more revenue per visit than first…
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    ReelSEO Video Marketing

  • Didn't See That Coming! THIS Surprise Tip Will Increase Video Sharing [Toby's Creator Tip #166]

    Carla Marshall
    30 Oct 2014 | 12:00 pm
    Do you want your viewers to share your videos across their social networking sites? Of course you do! In this week's Creator's Tip, we show you a very simple trick that will help encourage people to share your videos on Facebook, Twitter, Tumblr, Pinterest, and other social media.
  • Cat Videos on YouTube: 2 Million Uploads, 25 Billion Views

    Carla Marshall
    29 Oct 2014 | 3:59 pm
    You knew that cat videos basically ran the internet, right? But did you know that YouTube hosts around 2 million of them? And that those videos have received 24.6 billion views between them? Celebrate National Cat Day with some quick stats about our favorite content.
  • Viewers LOVE Halloween, So Why Aren't More Brands Creating Video Content Around It?

    Carla Marshall
    29 Oct 2014 | 1:17 pm
    Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around 18,000 views, how much longer can brands ignore this golden marketing opportunity?
  • How-to Create Videos Around YouTube Tent-Pole Programming [#TubeTalk #47]

    Dane Golden
    29 Oct 2014 | 1:05 pm
    Creating video content around tent-pole events such as festive holidays, or big sporting occasions, is a very efficient way of maximizing your video marketing opportunities. But what is tent-pole programming, and how long before an event should you post your content?
  • It's Official: 50% of YouTube Traffic Now Comes from Mobile

    Carla Marshall
    28 Oct 2014 | 5:26 am
    YouTube CEO Susan Wojcicki has confirmed that 50% of traffic to the site now comes from mobile devices. More and more viewers are watching YouTube video content via their tablets and smartphones, and this trend has led to an increase in watch time on the site by 50% per year. Oh, and a new ad-free subscription service may be on the way.
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  • Drupal: Is It the Right CMS for You?

    Amanda DiSilvestro
    30 Oct 2014 | 5:48 am
    If you’re researching Drupal as a content management system, or CMS, chances are you’ve already learned a thing or two about the most popular system, WordPress, and think you need another option. The next step is generally to research Joomla, which is the next easiest CMS to use for most companies. If you’ve already been there too and still think you haven’t quite found the right match, Drupal is going to be your next option. Fortunately, this is most likely where the search will end. The Benefits of a Drupal CMS for Your Business For those who are unfamiliar, Drupal is considered one…
  • Using LinkedIn to Maximize Business Online Marketing

    Amanda DiSilvestro
    29 Oct 2014 | 5:56 am
    While many still use LinkedIn for personal professional reasons, it’s becoming clear through several clients and people asking me for advice that companies themselves are still missing out. LinkedIn was certainly the trendy thing to do a year or so ago, but it seems to have fallen by the wayside from a company aspect. Companies still seem to have company pages in case someone ever wants to find them on that platform, but the activity stops there. The truth is that simply having an account, hoping people connect with you, and visiting the page every few weeks is missing probably 80 percent…
  • How to Humanize Your Blog

    Amanda DiSilvestro
    28 Oct 2014 | 5:40 am
    It’s no secret that people are going to like things that seem more human and less robotic. Obviously. However, making a blog seem more “human” can be a difficult task (especially if you’re an ecommerce company). It sounds funny that making something “human” would be hard for, well you know, but the truth is that transferring that feeling onto a blog takes a lot of work. First, you have to define what “humanizing” even means, and second you have to figure out a strategy to get your content to have that type of feel for your readers. If you’ve tried everything—researched a…
  • What You Need to Know about Joomla SEO

    Amanda DiSilvestro
    27 Oct 2014 | 5:35 am
    Although WordPress might get all of the attention, many websites use Joomla as their CMS system and find it to work better than it’s counterpart. Although Joomla may not be as popular, it can offer several things that many find appealing: Joomla is more powerful than WordPress, but not as powerful or complicated as Drupal. It is said to have found the “middle ground” between CMS systems. Joomla offers a good number of plugins and themes to help you customize the look of your website more so than you can with WordPress. Joomla makes it the easiest to create social networks. If you want…
  • Google Tools You Never Knew Existed

    Amanda DiSilvestro
    24 Oct 2014 | 4:48 am
    Sometimes the best way to improve your SEO and your online marketing strategy has already been made easy for you through a Google tool. Unfortunately, not every Google tool is highly publicized, and after a while many of these can slip through the cracks. Nevertheless, it’s important to know all of your options so your competitors don’t have the edge, and Google tools are always significant. Below are some of the Google tools that aren’t talked about much but can still be beneficial, even in today’s fickle online marketing world: Google Ngram Viewer It seems that this tool is…
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    Flyte New Media

  • How to Build Loyalty for a Commodity Product

    Rich Brooks
    30 Oct 2014 | 9:13 am
    How could a commodity product like razors build a rabid and loyal following? They showed personality from beginning to end. Recently I joined the Dollar Shave Club, a service that sends razors to your house each and every month. One of the big selling points of the Dollar Shave Club is the ridiculously low prices. The entry level blade is $1 a month for five blades. Compare that to your typical Sensor blades that would run ten to fifteen bucks at your local Walgreens for the same amount of shaves. Now, it would be relatively easy for another company to compete with Dollar Shave Club on price.
  • How Do I Activate Google Webmaster Tools?

    Katrina Crowell
    17 Oct 2014 | 10:28 am
    Discover how to unlock the full power of Google Analytics by connecting Google Webmaster Tools to your account. So, you’ve successfully installed Google Analytics and you’re officially tracking your website activity. Nice work! Now, in order to take the most advantage of the metrics and tracking tools Google Analytics provides, you’ll want to make sure you’ve activated your Google Webmaster Tools. Doing this is actually not very complex and activating this tool gives you access to important Search Engine Optimization metrics such as Search Queries and In-Page…
  • Maine Children’s Growth Council Develops a New Responsive Site

    Rich Brooks
    3 Oct 2014 | 8:16 am
      The Client: Maine Children’s Growth Council is working to achieve sustainable social and financial investments in the healthy development of Maine’s young children and their families. The Objective: Explain, enhance, and promote MCGC’s policy and system change recommendations to the Governor and the Legislature; through community and state leadership; through collaboration, planning and monitoring; and through widespread efforts to educate Mainers about the importance of the first few years of life. The Tools: The site was build on WordPress. The site uses Events Manager,…
  • What Does Diversity Mean in a (VERY) Small Company?

    Rich Brooks
    16 Sep 2014 | 8:00 am
    This post is sponsored by Visa Small Business, but the opinions are all mine, and any comments are all yours. Having a diverse workforce can be a challenge for small businesses, especially in certain parts of the U.S. or globally. To get the benefits of diversity, you may need to expand your thinking. Many large companies must comply with corporate or even governmental diversity mandates. They are also made up of such large workforces that it’s easy to cultivate a rich mixture of experiences and people. But smart businesses—of any size—don’t view diversity as a requirement, but rather…
  • How Do I Become an Internet Sensation? Follow This One Rule.

    Katrina Crowell
    12 Sep 2014 | 8:42 am
    Rebecca Black. Antoine Dodson. Psy. What do all of these people have in common? They’ve all managed to take a slice of fame, by joining the ranks of a phenomenon of the 21st Century called “Internet Sensations”. Being an Internet sensation can result in record contracts, television appearances, book deals, advertising endorsements, even lucrative contracts with major cosmetic companies... And of course – cold, hard cash. The facts don’t lie: Making yourself an Internet sensation can pay off big time. OK – So, coming back down to earth – it’s safe to say that most of us…
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    Traffick: The Business of Search

  • In Online Reviews, How Much Negativity Do We Really Want?

    Andrew Goodman
    14 Oct 2014 | 8:35 am
    Recently, I was pleased to see such extensive coverage of Nancy Peterson and HomeStars in a piece by Diane Jermyn in The Globe and Mail. One common misconception that cropped up, and you see it often with accounts of today’s online review sites, is an assumption that you should see about the same number of negative reviews as positive reviews. Seriously? Even with a low-barrier-to-entry task like writing a short novella or opening a smoothie stand, you rarely see an even distribution. Those who take the risk to devote their time (or lives) to an enterprise, unsurprisingly, typically get…
  • Growing Together Can Be Disorienting

    Andrew Goodman
    14 Sep 2014 | 9:26 am
    Earlier this year, we were sad to wind down a relationship with an eight-year client. It wasn’t unexpected. Few projects take eight years to complete, and despite the need for close and meticulous ongoing campaign management, sometimes when you’re in bed together for eight years, it’s perceived that you’ve run out of ideas. We were instrumental to taking the company from below $500,000 in annual revenues to above $50 million. We’re proud of that. We did our part. We were also frequently blown away by the client’s drive, guts, and innovation. In addition to…
  • Twitter: First Publisher to Directly Counsel Advertisers on How to Blur the Line?

    Andrew Goodman
    4 Jun 2014 | 7:43 am
    At a recent keynote by Twitter Canada head Kirstine Stewart, I was struck by how she advised companies to engage their audiences with rich content first and foremost. In this regard, Twitter executives seem to play a hybrid role. Maybe it’s just the lower headcount, but advocates like Stewart have to walk the fine line of explaining the ad units to potential buyers, while urging companies to properly ‘get’ social media and to (yes) focus more on their followers and their unpaid content than on their ads. It’s as if a Twitter exec has to be at once Matt Cutts, extolling…
  • Je Me Souviens: The European Court Has to Be Wrong

    Andrew Goodman
    15 May 2014 | 8:21 am
    I’m certainly not qualified to work through the constitutionality of any proposed legislation, or legal judgment, that might seek to uphold privacy rights to the extreme of making it a publisher’s job to hide publicly-available information at an individual’s request, even in North America, let alone Europe. But a little common sense, please. Search engines aren’t perfect, but if we search diligently using the right queries, they remain an oasis of transparency in a world of manipulated communications. This is precisely why you have to buy advertising if you want to…
  • Sport Chek’s Big Facebook Ad Test: Revealed

    Andrew Goodman
    24 Apr 2014 | 7:56 am
    Is online advertising effective? Exactly how effective? It depends how you measure. Facebook’s Sheryl Sandberg cites a recent case study by Canadian sporting goods chain Sport Chek attempting to prove that Facebook ads provide a greater lift than paper flyers. “During the two week experiment, sales rose across Sport Chek stores nationwide by 12 per cent.” On the strength of these results, the company will shift 25% of its print ad budget to digital spending in the coming year. Aha! Targeted digital ads work better than paper flyers very few people read. But one suspects…
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    Inside AdWords

  • Businesses, Start your Smartphones

    Rob Newton
    29 Oct 2014 | 10:56 am
    Originally posted on the Google and Your Business BlogRunning a successful small business is about finding and connecting with the right customers. Business owners are increasingly using their smartphones, and so today we are making enhancements to both the Google My Business and the AdWords Express apps. We hope this makes it easier to find the right customers, whether they are looking for you at their desktop computer or on their phone on the go. See reviews and insights in Google My BusinessNothing makes your day like a great review from a happy customer. Starting today, business owners…
  • New Study: The Impact of Digital on In-Store Shopping

    Rob Newton
    23 Oct 2014 | 4:00 am
    We've all heard the theories that people who do research online no longer care about the in-store experience … or don't even go to physical stores any more. Or that shoppers who use a smartphone in a store are looking to buy elsewhere.Google decided to find out how much of this is true. We've just run a research study1 with Ipsos MediaCT and Sterling Brands with the goal of discovering how smartphones and online information have changed the in-store experience.The results, as they say, may surprise you.The full details are available at Think With Google. But here's a sneak peek at what we…
  • Online Retailers: The Secret to Seasonal Success in 2014

    Rob Newton
    16 Oct 2014 | 8:02 am
    Originally posted on the Google Analytics blogPlan ahead.Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction rates in 2013 boasting lifts even after Christmas. These trends make for a lot of opportunity for online retailers, but you need to play your cards right. The most important thing you can do to ensure seasonal success is to plan your digital strategy now.  We’ve analyzed transaction behavior from a portion of our Google Analytics accounts…
  • 2014 Holiday Shopper Research: Shopping Never Sleeps

    Rob Newton
    9 Oct 2014 | 9:00 pm
    This holiday shopping season will be our most connected ever, with devices at our fingertips helping us hunt for deals in short moments—whether it’s on a laptop at work or on a smartphone right before bed. In fact, one third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m.1 That’s because shopping doesn’t stop once the mall closes. Today’s shopper spends more time than ever researching purchases online at all hours of the day; we’ve gone from midnight snacking to midnight shopping.To understand how digital trends will impact this year’s shopping…
  • Introducing Custom Affinity Audiences across the Google Display Network

    Rob Newton
    7 Oct 2014 | 8:59 am
    Over the past 2 years, we’ve launched affinity and in-market audiences, two new ways to help advertisers reach people across the Google Display Network who are most likely to be receptive to their messages. For example, if you’re marketing a new car for 2015, affinity audiences makes it possible to reach auto enthusiasts, while in-market audiences lets you find people who are actively shopping for a car.Introducing Custom Affinity AudiencesIn the coming weeks, we’re rolling out our newest offering in this suite -- custom affinity audiences. It gives you the flexibility to reach exactly…
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    Bing Ads Blog

  • Gambling and Contests Guideline Update (U.K.)

    Philip Ryan MSFT
    29 Oct 2014 | 12:00 am
    To reflect recently revised legal requirements for advertising of gambling services in the U.K., we will be changing our Gambling and contests policy on November 1 st 2014. From this date, advertisers need to meet the updated licensing requirements in...(read more)
  • Updates to Navigation, Negative Keyword Lists and Import Improvements in Bing Ads Editor v10.6

    Devang Gandhi - MSFT
    28 Oct 2014 | 1:00 pm
    We are excited to announce the availability of Bing Ads Editor v10.6. You can download it from the Bing Ads Editor download center . If you are existing Bing Ads Editor user, you can expect to see the upgrade prompt in the next few days. We’ve added...(read more)
  • Accounts Summary Makes It Easy to Manage Multiple Accounts in Bing Ads

    Sachin Tayade - MSFT
    27 Oct 2014 | 12:00 pm
    We are excited to announce the availability of Accounts Summary, a central location for managing multiple accounts. The new Accounts Summary tab in the Bing Ads Web UI makes it faster and easier to switch between accounts and to review top metrics aggregated...(read more)
  • Bing Ads Opportunities Tab is Now Available in All Markets

    Rachel Li - MSFT
    24 Oct 2014 | 9:00 am
    Back in August, we announced the availability of the Opportunities tab in Bing Ads with the caveat that it was a US only release at that time. Today, I’m pleased to let you know that the Opportunities tab has now been rolled out to all Bing Ads...(read more)
  • Universal Event Tracking: A New and Improved Way to Track your Sites’ Activities in Bing Ads

    Nishant Gupta - MSFT
    23 Oct 2014 | 9:45 am
    We are pleased to announce the general availability of Universal Event Tracking (UET) to our advertisers worldwide. UET provides a simple yet powerful way to define and track goals (performance/conversion) that are important for your business. With UET...(read more)
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    PPC Hero

  • The Theory of Growing Vs. Building a PPC Account

    Jacob Fairclough
    31 Oct 2014 | 4:45 am
    There are two primary ways of conceptualizing PPC processes and systems, mechanical and organic. Both are viable but create difference paradigms in account management. Read more at
  • PPC Ad Rep Survival Guide

    Allie Kelly
    30 Oct 2014 | 9:15 am
    I have learned that although search engine reps may seem as though they are not putting my clients’ best interest first, they can be extremely helpful. Read more at
  • Leverage Paid & Organic Results to Boost Traffic to Your Site

    Rachael Law
    30 Oct 2014 | 5:15 am
    Learn how paid ads and organic listings interact, and how to leverage traffic from both sources. Read more at
  • 10 Ways To Grow Your PPC Account – New Whitepaper!

    Jamie Newton
    30 Oct 2014 | 4:45 am
    Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking … Read more at
  • PPC Account Structuring and Campaign Building in Excel

    Jacob Brown
    29 Oct 2014 | 4:23 am
    For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. Read more at
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    Genuine SEO

  • 5 Essential Tools for Start-ups and Small Businesses

    Josh Nadeau
    9 Oct 2014 | 1:30 pm
    Start-ups are getting younger every day with kids going into business for themselves right out of school or before they even graduate. Having fresh perspective can be a good thing, but for those of your lacking office experience, here are five essential tools that guarantee a fighting chance in the ever-crowded small-to-medium sized business market.Professional EquipmentThere is nothing worse than spending time and money on a project only to be held back by technology. That can be in the form of a slow-loading website, poorly produced media, or buggy program. The first way to get around this…
  • Promoting Your Business With SEO Services

    Josh Nadeau
    10 Sep 2014 | 8:46 am
    When it comes to promoting your business online, few services can offer you the results that search engine optimization (SEO) can. Good SEO isn’t just focused on impressing the search engines such as Google, Bing, and Yahoo in order to increase your website traffic; it is also intended to help convert visitors into customers for your products and services.What is SEO?Many business owners are somewhat confused about what exactly SEO is, and what it can do for their business. They may spend the majority of their advertising and marketing budget into social or other forms of promotion;…
  • Direct Traffic To Your Company Website With The Help Of A PPC Company

    Josh Nadeau
    25 Aug 2014 | 6:21 pm
    Every business is aware of the importance of high quality advertising. If your company is not well advertised then consumers will not be aware of your products or services, and consequently use the competition to fulfil their needs. With high quality, well placed adverts however you are much more likely to succeed and make a sale. In this day and age, the best place to advertise is not in magazines, local papers or on the television: instead it is online. The internet is used by people all around the world and it is also the first place that consumers turn when looking for any kind of product…
  • Why Should Your Small Business Have Its Own Website?

    Josh Nadeau
    24 Aug 2014 | 4:09 pm
    If you own a small business and you don’t yet have a website, you should do something about it as quickly as you can. This article explains the reasons why, and why it will benefit your business to get online as quickly as possible.The idea of creating a website is daunting to some and exciting to others. There are much easier ways of creating a website nowadays without the need to go to a web designer and paying lots of money for the privilege. You may decide to do this eventually but there is no need to make things too complex to begin with.The simplest reason for getting your own website…
  • How To Build A Website From Scratch

    Josh Nadeau
    2 Aug 2014 | 1:53 pm
    There are many different ways to communicate to others today, but none as effective as a website. Whether for business or for personal reasons, a website will get the point across and that is what matters.Website building tools have become quite popular these days and sites like make it possible to create your own website in no time at all. Simply pick out the template that works best for you, choose your domain name, pick out your plan and your website will be published instantly. This is how easy website building has gotten thanks to do-it-yourself sites like…
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    Location3 Media

  • Software Engineer Opportunities

    30 Oct 2014 | 1:43 pm
    Creative Thinkers, Data Geeks & Digital Enthusiasts Location3 Media is a digital marketing company built to improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 and located in the heart of Denver, Location3 has a staff of 65+ full-time employees who service global, national and local brands. We’re enhancing and building brand new applications and we are looking for great software engineers to join our high performing team. We don’t hire necessarily based on specific technologies but rather…
  • Pay Per Click Account Manager

    30 Oct 2014 | 12:59 pm
    Location3 is looking for a seasoned and dynamic Pay Per Click Account Manager who will be a key point of contact for clients.  This person will be responsible for the overall portfolio performance of all pay per click direct response accounts, and aids in the integration of PPC data into other services across the account team. Interested? Apply through our Career Portal. Primary Responsibilities: Responsible for determining client PPC strategy and identifying tactics necessary for the proper management of campaigns Assists in managing client relationships by balancing their day-to-day needs…
  • Leveraging the Growing Demand for Augmented Reality

    Creative Team
    29 Oct 2014 | 8:45 am
    This article is a guest post by Nick Jerome, Marketing Products Manager for FASTSIGNS International, Inc., a long-time partner with Location3 Media.  Augmented reality blends digital and physical experiences to make print interactive and create an engaging visual experience. It provides an enhanced view of the real world with layers of digital information such as video, photos, sound and text. Companies like Layar® and Magic Leap, a startup recently backed by Google, Qualcomm and other investors, are at the forefront of this cutting-edge technology. In fact, the Layar App boasts 38 million…
  • Facebook Local Awareness Ads Are Almost Great

    Chris Jones
    27 Oct 2014 | 12:53 pm
    There I was, reading Twitter while watching old episodes of The Twilight Zone, and I got giddy. On the surface, Facebook’s recent announcement was pretty darn fantastic.  Brands and companies could target ads to audiences within a mile of their physical business location! That combined with relevant flighting could be a boon for local advertisers on a limited budget, or massive enterprise clients who also conveniently have a limited budget. The problem with these ads is their targeting capabilities. Facebook is dangling a pretty great concept out there, but this idea isn’t fully…
  • A Master Class in Content Marketing

    Lucia Novara
    24 Oct 2014 | 3:00 pm
    This past Wednesday I was lucky enough to go the very first Content Marketing Master Class put on by the Content Marketing Institute. All the GOATS were there: Founder Joe Pulizzi, Chief Strategist Robert Rose, founder Brian Clark and The Curtis Hotel’s Gloria, Appetizer Passer to the Stars. Instead of transcribing my cheese-splattered notes I thought I’d use some of the free visual content sites I’ve been digging lately to frame some highlights. By now we know images drive engagement, but it’s a big time and resource drain to use the Design Team…
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    Emarketed PPC & SEO Blog

  • 5 Things Learned If Your Website Drops in Google

    31 Oct 2014 | 9:18 am
    Imagine this scenario: your website had #1 rankings all across the board for years. You did anything and everything to keep it that way. This past weekend, those rankings dropped to page 10 overnight. Unfortunately, this does happen and will continue to happen. Google’s latest Panda and Penguin combo updates rolled out around the same... read more
  • How Online Marketing Helps Your Business Credibility

    24 Oct 2014 | 1:48 pm
    If you want to establish trust and credibility with customers, having a website is the first place to start. From there, it’s crucial to maintain an online marketing campaign that is aligned with your business principles and values. Mobile Website Having an SEO friendly mobile website (or preferrably responsive website) is important for two reasons:... read more
  • What You Thought About Paid Ads is Wrong

    18 Oct 2014 | 12:43 pm
    If you thought organic SEO was competitive, wait until you get into the world of paid search. PPC is highly competitive, there are some common misconceptions to the game, especially if you are just starting out. Is it Possible to Succeed on a Small Budget? Bigger companies and brands have the budget it takes to... read more
  • Pop Culture and Social Media Halloween Costume Ideas for 2014

    15 Oct 2014 | 9:09 am
    Halloween is just half a month away but we just can’t wait. Here are some costume ideas that are sure to be a hit this Halloween! Lost Uber Driver (Need I say more?) Evil Hummingbird (Don’t forget to check out our post on Google Hummingbird) Google Maps (Of course, there has to be at least... read more
  • What Your Small Business Can Learn from IndieCade

    13 Oct 2014 | 8:08 am
    Since 2009, the best of independent game developers and gamers have convened in an international festival called IndieCade. IndieCade is also known as “the video game industry’s Sundance”. This year’s 3 day festival took place in downtown Culver City. Don’t think that your business can learn anything from the video game industry? Think again! Video... read more
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Tweets From Strangers, Facebook Dominates, Searching For Emojis

    Ben Brausen
    31 Oct 2014 | 3:45 am
    A History of Social Media Advertising [INFOGRAPHIC] - Where have social ads been and where are they heading? The infographic above shows how things started and where we are now. Check it out. Mashable Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker - ShareThis quarterly report finds that Facebook commands a large lead in total sharing of major events, but Twitter and Reddit activity ramps up the closer you get to the event. Marketing Land Twitter Beats Revenue Expectations Again but User Engagement Slows - At Twitter, a pattern is emerging:…
  • 10 Must Read Content Marketing Posts for 2015

    Lee Odden
    29 Oct 2014 | 3:55 am
    Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all – with plenty of opportunity to help marketers better understand the planning, creation, management, promotion, measurement and performance optimization of content. After digging in to our web and social media analytics, I’ve identified 10 of the most popular posts on content marketing that I’m sure you’ll find useful. From our Content Marketing Maturity Model to tips, tools and measurement – the 10 posts…
  • For Better Integrated Marketing, Look Inside for Insights

    Lee Odden
    28 Oct 2014 | 7:15 am
    Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common (yet relevant to the channel) experience for customers. To elevate their ability to provide such an experience, many marketers are challenged to find new platforms, best practices and strategies. In many cases, the answer to improving customer experience…
  • How to Be the Best Answer with Topic Targeting

    Lee Odden
    27 Oct 2014 | 7:23 am
    This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network. For my part, I gave a presentation on how blogs are still an incredibly useful tool for marketing. Keeping the reason for blogging top of mind as well as empathy for reader preferences in how they find, consume and act on information are essential if a blog author expects marketing outcomes from their efforts. When a blog or any content hub can become “the best answer” for the topics that are important for buyers, the…
  • Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines

    Ben Brausen
    24 Oct 2014 | 3:45 am
    9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right?  Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making them. Social Media Today Google Releases Penguin 3.0 — First Penguin Update In Over A Year - Google confirms that a new version of its Penguin filter aimed at fighting spam went live on Friday. Search Engine Land Study: Marketers Increasingly Opting For Facebook Video Over YouTube - Facebook has been…
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    aimClear® Blog

  • Scott Brinker Spills How Marketing + Technology = Agile Marketing

    Amber Krohn
    31 Oct 2014 | 9:02 am
    Scott Brinker, Co-founder and CTO at Ion Interactive, and Joe Warner, aimClear Chief Technology Officer, discuss how marketing and technology are key to creating an agile marketing strategy that enables your organization to reach customers more quickly, how to get out of your own way, and how traditional marketing plans are a thing of the past.  
  • aimClear Presents Deep in the Sheets: An Excel-Focused Video Series for PPC Practitioners

    Erica Melchior
    30 Oct 2014 | 8:06 am
    A deep understanding of Excel is key to a PPC manager’s ability to view and analyze data in a way that results actionable outcomes. That’s why we’ve created a new web series, Deep in the Sheets, beginning with the first five #TASTY hacks below! For PPC newbies and advanced pros alike, Deep in the Sheets will cover Excel hacks and analyses to streamline your workflow and processes. Winning Display Network with Object Based Scraping Controlling the display network placements your image ads serve on out of the gate can be cumbersome. In many cases, the return would not be worth the time it…
  • The Brand in Your Hands: Top Insights From the Front Lines of Community Management

    Kevin Watterson
    24 Oct 2014 | 7:05 am
    Community managers have their client’s reputation at their fingertips every time they take to the keyboard. A typical community manager (CM) for a national brand can have hundreds of interactions a day. Every post and every response carries the potential reward of a new customer…and the potential consequence of a viral fail that will get your client mocked around the world. Other than that the job’s a blast. Hidden behind those interactions are countless decisions that go into a day’s work for the typical CM. Look at all the questions a CM has to answer for just one response to a…
  • Attending #SMX Social? Register NOW for Social Content Distribution Workshop & Dominate!

    Amber Krohn
    16 Oct 2014 | 1:47 pm
    Coming up in November, our aimClear team will head to Sin City for SMX Social. SMX Social is an annual highlight conference and we’re excited to once again conduct our vaunted workshop.  Held November 18, aimClear’s Social Content Distribution for SEO will take place at the ARIA Resort & Casino. Join our internationally accomplished team to unravel the least understood and most powerful tactic in online marketing: paid/organic social content distribution. Workshop attendees will each receive a (free!) copy of “The Complete Social Media Community Manager’s Guide: Essential Tools…
  • Stop Developing Brain Dead Content. Give the People What They Want.

    Ryan McGrath
    14 Oct 2014 | 1:27 pm
    The demand for desirable content that connects customers with brands is nothing new, but its mammoth progression, especially online, has left some marketers squeezed for content ideas. Many of us understand the need to develop fantastic content that excites customers, builds brand affinity, engages and drives customer acquisition, but how do we generate a never-ending stream of new stories that resonates with our customers? By listening to our audiences. Marketers can easily leverage online brand chatter, reputation monitoring and customer feedback through online and offline avenues to…
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  • It’s a scarefest at @Branded_3 for Halloween

    Felicity Crouch
    31 Oct 2014 | 9:47 am
    It’s the spookiest day of the year and the Branded3 team is celebrating Halloween with some truly scary (and some just downright weird) costumes! Every year, each table chooses a theme to dress up as, check out what we did last year here, this year however, there’s more of us and we’ve really stepped it up a notch! Roll up, roll up! The Account Management team brought the Dead Circus to town: The Strategy team chose a classic, Ghostbusters:   The Design and Marketing table win the prize for perhaps the geekiest theme there is – HTTP status codes:   The PR & Social team…
  • Implementing an engagement strategy using content: @lauracrimmons talks at the #contentmarketingshow

    Felicity Crouch
    30 Oct 2014 | 9:50 am
    Next Tuesday and Wednesday, Branded3’s Head of PR & Social, Laura Crimmons, will be running a workshop and speaking during The Content Marketing Show. Held by the same organisers as the popular Brighton SEO event, The Content Marketing Show is dedicated exclusively to content marketing, with an agenda packed full of expert speakers on content and the disciplines which surround it. On Tuesday 4th November, Laura will be hosting a workshop on Advanced Link Building and Effective Outreach. This one day workshop will teach delegates everything they need to know to run a successful content…
  • The ultimate guide to newsjacking

    Stephen Kenwright
    30 Oct 2014 | 6:47 am
    It’s like Seth Godin says: “The job is no longer to recite facts, to read the bio out loud, to explain something better found or watched online… “No, the job is to personally and passionately make us care enough to look up the facts for ourselves.” Newsjacking is a prevalent technique in ‘boring’ industries such as finance, but businesses are expecting to achieve results just from regurgitating the news, and maybe adding a quote from someone at the company on the end. Newsjacking should be an attempt to get talked about by anyone who is discussing that story, whether that’s on…
  • Branded3’s top rated development-based resources

    Jamie Taylor
    29 Oct 2014 | 7:09 am
    We at Branded3 are always looking for ways to keep our skills sharp. Anyone who works in software development (regardless of the languages, frameworks or target platforms) will tell you just how easy it is to fall behind. If you are out of the development world for as little as six months, you can fall behind and be left in the dust – it is imperative to remain up to date with what’s going on. Recently, we had an email discussion which revolved around the development team recommending their favourite resources (books, blogs, post-it notes, beer mats, envelopes and everything…
  • Vote Inchcape Lexus for the People’s Choice Award in the Sitecore Experience Awards 2014!

    Steven Shaw
    29 Oct 2014 | 3:50 am
    It’s currently awards season and we’ve been busy entering our work for review in order to get recognition, not just for ourselves and our work, but for the forward-thinking clients we work for and the quality of the solutions we deliver when we work in partnership with them. This past week we have been pleasantly surprised with our successes at the Digital Impact Awards but we also got a very exciting announcement late on Friday of our inclusion in the Sitecore Experience Awards 2014. Our Sitecore solution for Inchcape has been put forward as one of the entries for the…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Google’s Data Highlighter: Your New Favorite Backup Plan

    George Freitag
    30 Oct 2014 | 4:03 pm
    We all know the importance of Schema markup and rich snippets on your search results. We’ve written about the importance of getting markup implemented on your web page and getting rich snippets showing in your search results. And you should. Schema markup is the best solution to getting rich snippets to show up in search results. But what if you can’t? Implementing schema markup requires dev resources, coding skills, and file access that aren’t always the most available. Maybe you need something quick and dirty. Well, that’s where the Data Highlighter in Google…
  • 43 tools for modern marketers

    Ian Lurie
    28 Oct 2014 | 9:04 am
    Modern marketers are mutts: We have to write, edit, produce, plan, measure, learn, listen, speak and otherwise pull miracles out of our rear ends on a daily basis. We need tools. This is my list. By the way, no one’s paid me, bribed me, threatened me or otherwise steered me towards their products. This is not a process. You have to have your own process. These are the gadgets I use to survive day-to-day. Also, these are the tools I use. There are plenty of others. Marketers write There’s a reason I put this first. If you’re a marketer, you write. Hopefully well. Sublime Text…
  • Why HTML5 is, like, REALLY IMPORTANT

    Matt Meyers
    23 Oct 2014 | 9:48 am
    If you’ve worked in the world of the internet at any point in the past few years, there is a good chance you’ve heard of the hot new technology that is HTML5, and there is a similarly good chance that what you’ve heard is largely hype and buzzwords. While HTML5 does offer a great deal of flashy new technologies to the web toolbelt, there are subtle and more significant aspects which often go unnoticed. Before we get into that, though, let’s brush up on some HTML history. In the beginning, there was text Up until the early 1990s, the web was largely text based. There…
  • How to: Hand off a task

    Ian Lurie
    23 Oct 2014 | 8:23 am
    Ah, the handoff. Passing a task along to a co-worker seems simple: Send a quick e-mail, or say, “OK, all yours” and you’re done. Wrong. That’s the kind of handoff that sends everything swirling down the potty. There’s a right way to do handoffs. I did a SlideShare about how I approach handoffs. Have a look: You have it? Tips for successful business handoffs from Ian Lurie As always, this is just my thinking on the subject, and I’m not a business process expert. I’m just a guy who’s seen all manner of business horrors. The post How to: Hand off a…
  • Google to Localize Call Extensions. Hurrah?

    Timothy Johnson
    21 Oct 2014 | 8:30 am
    Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature, local advertisers will get the added benefit of call tracking while keeping the friendly feel of a local area code number in the search results. How do I set it up? Easy! Google will automatically transition all eligible local phone numbers where available.
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    solar news HubSpot

  • Advice To Learn About Using Solar Energy

    31 Oct 2014 | 2:45 am
    Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar energy. Read the below article to expand your knowledge on the subject. Start small when you want to start using solar energy. A small investment of just a few solar powered garden lights is a great way to get started. You can find these at many retail establishments. Just insert them into the ground, and you’re good to go. Avoid technology which relies on the sun’s scheduling. More…
  • Learn Everything You Need To Know About Solar Energy

    29 Oct 2014 | 10:10 am
    Saving the environment while reducing the amount you spend on energy are both important. As time passes, electricity costs will rise, meaning you should look into solar energy. This article will tell you more about solar power. When you maintain it, your solar power set-up will last. Inspect and clean your panels on a regular basis. Taking care of your solar energy system yourself can save you some money; however, it may be well worthwhile to set up a maintenance schedule with your installer. It is important when installing your panels to remember that the position of the sun in the sky…
  • Advantages Of Using Solar Mirror To Produce Power

    27 Oct 2014 | 9:05 am
    Did you know that solar power is a renewable, clean and cheap source of energy? Once the mystique is removed from the idea of using solar mirror to produce power people will began to understand how it all works. This will lead to people seeing how using solar mirror to produce power can be looked at as a viable alternative source of energy. In fact in this choice of solar power the largest component is the sun. Scientist and those in the private sector are even now looking for ways to make using solar mirror to produce power in homes and businesses more economically feasible HOW DOES IT WORK?
  • A Key Element In Solar Panels – Efficiency

    22 Oct 2014 | 8:49 am
    While solar energy is most often associated with the production of electricity, heating is also a major platform. While heating isn’t particularly difficult, efficiency in doing so is the key to saving wear and tear on your system. A Key Element In Solar Panels – Efficiency The sun produces a ton of energy, but solar panel systems have historically been very inefficient at converting it. With improving technology, efficiency has improved to the point where most panel systems can easily produce enough energy to heat water for the home and pools. There are efficient and inefficient ways…
  • A Bright Future for Solar Energy: An Alternative Energy Source

    22 Oct 2014 | 7:49 am
    I was first introduced to solar energy in the movie, Race the Sun with James Belushi and Halley Berry in the lead. It was a story about low- income and under achieving Hawaiian students encouraged by their teacher to join the Solar Car race. In the movie, a car shaped like a cockroach and covered with solar panels used the sun’s rays as an alternative energy source to run the car. Solar energy is the light and the heat from the sun. Solar energy is free and its supplies are unlimited. There are n air and water pollution caused about by using solar energy. But there is still some impacts on…
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    Local SEO Guide

  • How to Claim a Groupon Merchant Page (Or Not)

    Dan Leibson
    24 Oct 2014 | 7:52 am
    Groupon made a big splash a couple of days ago by announcing the launch of Merchant Pages. Merchant Pages is an attempt by Groupon to leverage their daily deal ecosystem and channel local businesses into a local directory type site similar to Yelp. As it relates to the local search space, a new business listing [...]The post How to Claim a Groupon Merchant Page (Or Not) appeared first on Local SEO Guide.
  • When Is a 5 Star Review Not A 5 Star Review?

    Dan Leibson
    23 Oct 2014 | 8:18 am
    The answer is when Google My Business is aggregating and averaging out your reviews. In Google My Business math these nine different 5 star reviews average out to a measly 4.9. For a company that has ~2,000 Ph.Ds in it’s employee, has written one of the most sophisticated computer applications in human history and is [...]The post When Is a 5 Star Review Not A 5 Star Review? appeared first on Local SEO Guide.
  • Google Testing Carousel Expansion?

    Dan Leibson
    21 Oct 2014 | 11:56 am
    Google has been testing replacements for their local carousel and local pack design for a while now.  So I was a little surprised when I saw this screenshot. What’s so interesting about this is that a carousel for moving company results would represent an expansion of the carousel user interface, as opposed to all the tests [...]The post Google Testing Carousel Expansion? appeared first on Local SEO Guide.
  • New Google Mobile-Local Results?

    Dan Leibson
    18 Oct 2014 | 10:51 am
    Cori Shirk just shared a new Google mobile-local universal one box: This appears to be a test bucket as after several minutes of trying I am unable to trigger a similar looking result. For a quick comparison this is what the current mobile one boxes look like: The new design is much cleaner then the [...]The post New Google Mobile-Local Results? appeared first on Local SEO Guide.
  • Are You Ignoring Apple Maps Bozo?

    Andrew Shotland
    16 Oct 2014 | 2:07 pm
    Just popped a post up on about the importance of remembering to update business data in Apple Maps. “Today a retailer client, let’s assume they are called “Bingo’s”, pinged me because they had sold one of their locations, let’s say to “Bozo’s”, and their brand was still appearing on the business’ Yelp profile. So [...]The post Are You Ignoring Apple Maps Bozo? appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
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    Internet Marketing Ninjas Blog

  • How To Be Uniquely Valuable

    Guest Ninja
    28 Oct 2014 | 6:50 am
    This post is an excerpt adapted by Brian Carter from the forthcoming book The Cowbell Principle: Career Advice On How To Get Your Dream Job And Make More Money, by Brian Carter and Garrison Wynn. Brian and Garrison will be giving away a limited number of digital copies at launch time. To get notified when they’re available, sign up at Our own Jim Boykin is also featured in the book! It’s not enough to be unique. You have to be in demand and valuable enough to get paid. Hobbies Versus Cowbells Have you seen the More Cowbell sketch from Saturday…
  • 4 Tools to Easily Create Videos to Diversify Your Content Marketing

    Ann Smarty
    27 Oct 2014 | 6:30 am
    Videos work great for content marketing for three reasons: Certain demographics of users LOVE watching videos; Videos open up more marketing channels (Youtube, Vimeo, etc) Videos are highly engaging: People like sharing videos Now, the days when video content was so hard to create that most people were just shying away are over. Videos are no-brainer now. When it comes to video tutorials and mashups, I am simply using iMovie (free easy time-saver). However, in many cases, you won’t even need any desktop software. There are some awesome online tools that allow you to create professional…
  • How To Hire An Online Influencer For Your Company

    Ann Smarty
    20 Oct 2014 | 6:30 am
    Your company is looking to expand their content and social marketing strategies, or I assume so if you are reading this post. That’s great! Using content and social media to expand brand awareness and engage with your customers is a fundamental element of marketing in this digitally focused world we now live in. It is also one of the more stable means of advertising, thanks to a highly saturated market and an endless platform. The first step is hiring a blogger, but you don’t just want any old writer for the task. You want someone who is going to take your blog to new heights, and…
  • 10 Best Tweeting Tips to Take Home

    Ann Smarty
    13 Oct 2014 | 6:35 am
    Twitter is the number one tool for marketers everywhere. Yes, there are plenty of posts out there talking about other platforms, including somewhat more obscure ones. But we all know the truth: Twitter is King. It has a huge audience, an open platform, and an endless wave of opportunities for use. It is the perfect tool to be seen. When you use it, you have to stand out from the crowd. As a marketer, or just someone who has something to market, you have to keep up with the latest tips for doing this. These are the ten best for Twitter as it is today. Create Twitter Lists and Actually Use Them…
  • The Pricing Challenges in eCommerce

    Deborah Anderson
    10 Oct 2014 | 9:53 am
    Finding the right price for your product or service could be the difference between making a profit or not making a profit. It could also be the difference between surviving as a company and not surviving as a company or small business. In this economic crunch, since 2008, it has been challenging to identify that sure-fire way of continuing to make a profit, and part of that lies in the way that products and services are priced. This is especially true when it comes to internet pricing in the eCommerce online world. Difference Between Online Shopping and Traditional Shopping There is a…
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    Posts from the Econsultancy blog

  • Four marketing tips from an internet billionaire

    Jeff Rajeck
    31 Oct 2014 | 8:55 am
    Peter Thiel, a PayPal founder and an early Facebook investor, is one of the most talked-about and revered internet business pioneers. And a billionaire.   His views on how to build a successful startup are required reading for entrepreneurs in Silicon Valley. and they can also help you come up with radical, new marketing strategies. Read on.Peter Thiel co-founded Paypal in the 90s and was also an early investor in Facebook, Palantier, Yelp, and Quora among many other well-known startups. His ideas on how to build and market new companies are regarded as visionary and the success of his…
  • 10 online marketing statistics we've seen this week

    Ben Davis
    31 Oct 2014 | 6:21 am
    From searches for Disney's Frozen fancy dress costumes to cross channel marketing maturity, it can only be the stats roundup! The full 10 for today's halloween edition and, of course, there are more online marketing charts and statistics over in the Econsultancy Internet Statistics Compendium. Enjoy and be well.Costume searches SLI Systems has analysed 80+ million ecommerce site searches to find the most popular costume themes for halloween 2014. Here they are: Frozen – 1,192,000 (includes searches Elsa, Olaf & other characters) Zombie – 863,000 Ninja – 863,000 Pirate – 796,000…
  • This week's most distracting things on the internet: Halloween special

    Christopher Ratcliff
    31 Oct 2014 | 3:32 am
    Hello boils and ghouls!  Welcome to this horrifying edition of our weekly guide to the best, weirdest and funniest things we found on the internet over the last seven days. The difference is this week, everything featured here will scare your pants off. Or at least have a cobweb in the background. Enjoy! Well, I say ‘enjoy’… FrankenStine If it were Stine reimagines classic horror movies as if they’re part of the Goosebumps series.  DIE-ORAMA Watch a cardboard version of Johnny Depp get butchered by Freddy Krueger. In cardboard.  Scariest Reddit thread ever This has been around for…
  • Is there a future for native apps?

    Danny Bluestone
    31 Oct 2014 | 2:01 am
    Recent research seems to casts doubt on the future growth of the once-thriving app economy. According to Deloitte, almost a third of UK-based smartphone users no longer download new apps in a typical month. This finding has been replicated by Comscore in the US. Worryingly, Deloitte also reported that nine out of ten users never spend money on apps. Even the seemingly infallible Candy Crush Saga profits are slumping much faster than expected.  So, has the notoriously short digital attention span already moved on? What are the reasons behind this 'app fatigue', and are there any implications…
  • Taking advantage of trends in social media

    Joel Windels
    31 Oct 2014 | 1:33 am
    Staying abreast of the latest trends in an industry can be hard. Trends are a phenomenon that grabs hold of the interest of consumers and creates a whirlwind of excitement for brands. It is important that brands take advantage of the growing fad before it becomes the norm. Being at the forefront will mean that consumers relate your brand as cutting edge and arguably the best in the market. But how do you get ahead of a trend before it is common knowledge? Knowing what makes consumers tick is hugely important for this.Understanding consumer motives Heading to social media sites you are…
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  • Challenges with Marketing Healthcare Online (in Google AdWords)

    Joe Castro
    29 Oct 2014 | 10:26 am
    If you are a healthcare marketer like me, you have probably noticed that there are several restrictions and limitations in this field, especially as it relates to online advertising. I wanted to take some time to write about the various challenges when advertising for healthcare organizations. The problem with many of these challenges is that there is no clear right and wrong, and many answers depend on the situation. Challenge 1: Targeting Health-Related Content – The Google AdWords policy team also has a restriction on ‘healthcare-related content.’ This declares users are not…
  • Give Users What They Want: What Manufacturing End Users Look For On Your Site

    Abigail Carter
    29 Oct 2014 | 9:30 am
    Search is a daily function in all our lives. Need to solve a problem? Buy a product? Find the answer to useless trivia? You go to the Internet search bar. We live in an immediate demand world, and in the industry of manufactured goods, there’s no difference. Based on a survey Fathom conducted of manufacturing end users, 100% of responses indicated that when visiting vendor’s websites, what they look for is a search function. “One of the top things that I want is a search” said one HSE (Health Safety and Environment) Manager, “I want to be able to go in there, type in some idea of…
  • Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey

    Stephanie Pflaum
    28 Oct 2014 | 12:14 pm
    In a world where content is king it is imperative that colleges think strategically about the content on their websites. Now, if there is one thing most EDUs have plenty of, it’s content. But with all that content, many colleges are missing critical content that answers the questions prospective students are searching for as they begin their college search. Another common content challenge we see among EDUs is the organization of content –the content exists, but it is not easily found. Taking a step back and formulating a content strategy can help alleviate these common content challenges…
  • Manufacturing Team Solders for Kids!

    Stacey Stingley
    24 Oct 2014 | 12:17 pm
    Earlier this week the manufacturing team at Fathom spent several hours working with the RePlay for Kids organization, learning how to solder. Our goal was to repurpose toys for children with disabilities, who need custom controls to play with their battery-powered toys. Led by Edie from RePlay for Kids, we had a wonderful time learning how to carefully take the toys apart, solder new cconnections to the internal switches, and then carefully put them back together. In the end they look like new or close to it! Lessons Learned: Soldering is fun! It isn’t “child’s play” taking apart…
  • How Hospitals Should Respond to Ebola on Social Media

    Joshua Platt
    22 Oct 2014 | 1:28 pm
    With the current news and hype over reported cases of ebola in the U.S., healthcare providers have a great opportunity to serve their communities. By dispelling myths and instilling confidence that they are taking the appropriate measures to ensure their community will be safe, health systems can help calm a panicked public. A good communication tool to use for this purpose is social media. Don’t ignore the situation like an ostrich. Post a statement. Communicating with your community and patients is critical at a time when they are looking to their healthcare provider for information on a…
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  • John Mueller’s SEO Advice

    Shaun Anderson
    26 Oct 2014 | 8:29 pm
    Here’s some notes on seo I took from the recent Google Webmaster Hangout with John Mueller. John is a Google Webmaster Trends Analyst in Switzerland. You can now hire me to help with your seo efforts, direct through my website. See
  • Updated: SEO For Beginners

    Shaun Anderson
    22 Oct 2014 | 7:32 pm
    If you are new to SEO, I hope you’ll find my updated ‘beginners guide’ to search engine optimisation of use. Please share if you do :) You can now hire me to help with your seo efforts, direct through my website. See
  • Create Unique Meta Descriptions For Scraper Sites Benefit Only

    Shaun Anderson
    22 Oct 2014 | 1:44 am
    Here’s an old school geeky test set to illustrate something I’ve long wondered about. A post on the run of the mill, natural text meta description. Google has said for years “create unique meta descriptions”. If you follow that advice to the letter – all you are doing is giving somebody else free text for their spam site. […] You can now hire me to help with your seo efforts, direct through my website. See
  • CONFIRMED: Google Penguin 3 Update October 2014

    Shaun Anderson
    24 Sep 2014 | 8:02 pm
    It's guaranteed you'll hear a lot about "Penguin 3" from UK seo experts over the next few months. It's not something you want to experience for yourself. Here's my take.... You can now hire me to help with your seo efforts, direct through my website. See
  • Observation on Traffic Declines and Ranking Fluctuations in Google SERPS

    Shaun Anderson
    24 Sep 2014 | 8:02 pm
    When can your site be 100% RELEVANT and 100% NOT RELEVANT? When Google flicks a switch.... that's when. You can now hire me to help with your seo efforts, direct through my website. See
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  • Event Marketing & Ticket Sales: Paid Social Wins at the Seattle Interactive Conference

    Philip Bruno
    30 Oct 2014 | 11:33 am
    Social Drives Traffic to Interactive Conference The Seattle Interactive Conference is an annual event in Downtown Seattle that celebrates emerging interactive technology, creativity, and thought leadership. #SIC2014 hosted thousands of attendees who learned about all-things-digital, networked with their industry peers, and enjoyed the nightlife of Seattle and SIC after-parties. Many #SIC2014 attendees purchased their tickets after hearing about the conference on Facebook, Twitter, LinkedIn, or all-of-the-above via Paid Social Advertising. Return on Ad Spend My name is Philip Bruno, manager of…
  • Simple Guide to SEO & Organic Search Algorithms

    Miles Rossow
    28 Oct 2014 | 12:13 pm
    If you know nothing or next to nothing about SEO, read this blog. It’s short. It’s simple. It will teach you the basic workings of organic search algorithms and a few key elements to hit. Disclaimer: SEO is largely situational. There are exceptions to some information provided, and most “best practices” are flexible. Overview of SEO Organic search rankings are determined by an algorithm, which studies elements of the web in order to determine which webpages best answer a user’s search query. These elements help to determine a webpage’s relevance and authority. Relevance is…
  • Regret Nohing… Almost. How I Learned to Stop Failing and Love the Checklist.

    Jen Cobb
    22 Oct 2014 | 9:58 am
    You know that sinking feeling in the pit of your stomach that comes after you realize you’ve made a big mistake? (HINT: It’s similar to what the man with this tattoo will be feeling when he learns how to spell.) REGRET. It SUCKS. As humans, we’ve all experienced our fair share of moments of regret – but one of the settings we’d, or at least I’d, like to avoid this feeling in most is at work. These days, when time is money, getting things done quickly is a great skill to have. Unchecked though, it can backfire. When we rush through things too quickly without employing checks and…
  • Are You Keeping Up? Another New Development for Google AdWords’ Mobile Search Ads

    Nora Park
    9 Oct 2014 | 12:39 pm
    Google has been coming out with so many new features, products and ad formats lately it’s hard to keep up. It seems like every time I get off the phone with our Google reps I’m thinking, well that’s nice to know, glad they remembered to tell us that little secret! They themselves admit that there are so many new developments, it’s hard to stay on top of it all. But that’s my/our job and it sure keeps our blog busy! Google AdWords announces changes to mobile text ads The announcement I’m covering today is one that I do believe will make more of an impact than some. It’s a fairly…
  • How to Expand Your Display Network Targeting by the Click of a Button

    Rachel Schwachtgen
    2 Oct 2014 | 11:59 am
    Making sure ads are shown in the right place at the right time is key for any advertiser. Within the Display Network, we all know there are many ways to accomplish this, from managed placements to remarketing to topic and interest targeting. One tactic that might not be as commonly known is Display Targeting Optimization (DTO). Ever heard of Display Campaign Optimizer (DCO)?  DTO is a variation of DCO, with a few more advanced targeting features. This is done strictly in “Display Network Only” campaigns and is done at the ad group level. It works with your existing targeting options and…
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    Ker Communications

  • Google’s Penguin 3.0 Update Finally Rolled Out

    Nick Ker
    18 Oct 2014 | 8:49 am
    If you have a site that has been hit by Google's Penguin Algorithm Update, you have been anxiously waiting for the refresh. And waiting, and waiting, and waiting... Google’s Penguin 3.0 Update Finally Rolled Out is from Ker Communications
  • Outdated SEO Ideas People STILL Believe

    Ker Communications
    18 Sep 2014 | 5:55 am
    SEO is a mystery to many people - mostly because of misinformation and old concepts that may have worked but don't do anything but harm a site's rankings. Outdated SEO Ideas People STILL Believe is from Ker Communications
  • Google Officially Drops Authorship from Search Results

    Ker Communications
    29 Aug 2014 | 10:51 am
    Google will no longer use author profiles to track who writes what content at all... Google Officially Drops Authorship from Search Results is from Ker Communications
  • Website Loading Speed and SEO

    Ker Communications
    27 Aug 2014 | 1:48 pm
    Speed matters. Google says so. But HOW does a site's page loading speed impact ranking in organic search? Website Loading Speed and SEO is from Ker Communications
  • About that Google Penguin update

    Ker Communications
    26 Aug 2014 | 12:24 pm
    One thing is certain: if you have any doubts about whether or not the links to your site could trigger the Penguin filter, now is the time to do a link audit... About that Google Penguin update is from Ker Communications
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  • Hello world!

    8 Oct 2014 | 12:52 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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  • Epic Content Marketing Campaigns For Charities

    Cat Fyson
    30 Oct 2014 | 2:15 am
    Charities have for a long time used Content Marketing in various ways to bring attention to their message. By sharing stories, the meaning of your cause is brought to the forefront in a way that provokes the required interest and emotional attachment that leads to support for your organisation. Today, we’re going to look at Content Marketing campaigns from well-known charities to see how they did it and what can be learnt from it. Time To Change – The ‘Time To Talk’ Campaign On February 6th of this year, the mental health charity Time To Change had a ‘Time To Talk Day’ which…
  • Koozai Talk the Future of PPC at Search Congres 2014, Amsterdam

    Ben Norman
    29 Oct 2014 | 7:30 am
    Later next month, our Marketing Director Samantha Noble will be keynoting at the next Search Congres event in Amsterdam. The event takes place on 27th November and will be packed full of SEO’s and PPC’s looking to learn more about the latest trends in the digital industry. Samantha will be talking about why SEO’s need to pay attention to PPC, and why PPC’s need to pay attention to SEO. The two marketing channels should work together in harmony and should not be considered separate silos. The Evolution Of AdWords 14 years ago we saw the launch of Google AdWords, which started with…
  • KPIs for Content Marketing

    John Waghorn
    29 Oct 2014 | 4:30 am
    This is the transcript for our new video. Today, I want to talk about key performance indicators for content marketing. But first of all, before I address the issue, I want you just to think about your own business and ask yourself if you’re currently using KPIs to track your own content marketing, and if you’re not, then why not. So, first of all, these are three KPIs for content marketing. The first one is links to your content. Now, links are important because obviously they help with the authority of your own domain, and they bring in traffic to you web pages. Once people are…
  • Shocking Digital Campaigns From Across The Web

    Harry Gardiner
    28 Oct 2014 | 2:56 am
    With All Hallows Eve just around the corner, it’s time to take a look at the campaigns that send shivers down our spines. I’ve scoured the web to find the creepiest, most shocking Digital Marketing campaigns, and presented them below. Read on if you dare! First off, let’s take a look a selection of well executed, shockingly good campaigns. The Good Haunted This one was a graveyard smash, and a big favourite of mine last year. Holiday organisation site created some super spooky content highlighting their top haunted hotels. However, instead of simply publishing a…
  • How Social Media Has Changed Charities Forever

    Laura Phillips
    23 Oct 2014 | 3:40 am
    The entire notion of campaigning has been to engage and increase your audience, so it makes sense that Social Media was a natural platform for charities to utilise. But what effect has it had? How are charities making the most from Social Media, and is there anything else they could be doing to use budgets more effectively and grow their reach? Here’s what charities can expect from leveraging Social Media. Reaching People From the ALS Ice Bucket Challenge to Movember, the No Make Up Selfie to Refuge, very few people remain untouched by charities through the power of Social Media. The…
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    Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

  • Empire Building, One Brick At A Time

    Andrew Wee
    28 Oct 2014 | 10:48 pm
    Who else wants an Internet empire?It’s easy to look at any established online personality or company and make one of the following assumptions (or maybe both, depending on the day):It all appeared in a day and was largely due to luck, so this online stuff has many similarities to gambling and hitting a jackpot.It took nearly forever to come together, probably required a lot of people working on it and a lot of capital. Either or both resources that you don’t have.The truth is probably somewhere in between. It will take some luck, but more focused effort to bring all these pieces…
  • The Mindware Recode anti-product launch

    Andrew Wee
    12 Oct 2014 | 11:55 pm
    Note: This is a long-ish read, which may take 10 minutes to go through (but it’s worth it).There is a saying by motivational speaker Zig Ziglar that goes “You can have everything in life you want, if you will just help enough other people get what they want.”For most of my 20-year career (most of it spent online, thought the same principles of relationship building and business building apply as much to virtual business as much as brick-and-mortar ones), I’ve focused on a couple of values:Say what you do when you teach, but more importantly do what you say.Understand the expectations…
  • Hitting 41 and going for the next lap

    Andrew Wee
    26 Sep 2014 | 6:08 am
    Click here to view the embedded video. So, September 24 was the day, in the words of a Facebook friend, I unlocked an achievement and hit level 41.Foie GrasI also unlocked a new achievement, gaining about 5 lbs over the course of a meal. Here’s the evidence.This post should have been posted then, but stuff came up, writing was delayed, so this happened.At the same time, I was thinking back on what I’ve been doing over the past 15+ years.Back then I was 23, the year was 1997 when I started doing “Internet stuff”. My first gig was as a web team leader at one of…
  • How to get what you really want

    Andrew Wee
    27 Aug 2014 | 9:59 pm
    Click here to view the embedded video.Are you happy with everything you have right now?If so, stop reading this and head elsewhere.If not, read on.The following steps will help if you want to be successful in business and/or your personal life:Having goalsHaving a way to reach those goalsReaching those goalsSounds easy, doesn’t it? I guess most of us know what we need to do. But we don’t do it. The execution is a different thing.I’ve worked out some steps that help me get what I need to get done about 95% of the time (I’m human after all).Let me break them down.Having…
  • Kindle writing challenge week 1: $1,000 on the line

    Andrew Wee
    23 Aug 2014 | 5:29 am
    Click here to view the embedded video.Note: If you haven’t checked out the original post, you can read it Kindle writing challenge, you can go read it now. It’s ok, I’ll wait.Ok, read it? Cool.We’re into day 9 of the challenge and with $1,000 on the line for meeting the target, you can look at my progress at the Google Doc I created to track my progress.Having not written anything that was long in the past 6 months, it took some momentum to get started again, but once I got going, it became quite easy.At the end of week 1 (ie: day 7), I’m at 3,871 words, beating…
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  • Kopi Coffee Review – Coffee Subscription Service

    Andy Kinsey
    30 Oct 2014 | 5:41 am
    Kopi coffee is a monthly coffee subscription service, offering astonishing single-origin coffees each month through your door. Kopi were the first coffee subscription service I found a while ago, and today I remain with this great service. What You Get: Each month you get a 250g bag of single origin coffee from an amazing location, throughout the year you can literally travel the globe. And if you want a little more because you love that brew so much you can simple “grab another bag” from the admin console and a bag will be with you in days. The Kopi service is a premium coffee…
  • The Coffee Roasters – Subscription Coffee Service Review

    Andy Kinsey
    30 Oct 2014 | 5:24 am
    I recently discovered (The Coffee Roasters UK) a unique coffee subscription service offering, where instead of a single roaster or supplier you can specify what you love about coffee (from type to brewing kit) and a Master Artisan will source the most amazing brew for you. The Coffee Roasters has over 90 lovely coffees, sourced from 16 small-batch artisan coffee roasters in the UK, and its a number that grows each month. The setup may not be as simple as selecting a single bag per month and setting up payment, but this personalised approach means you always get the…
  • Content Analysis tools: Audit your marketing strategy

    Alexandra Nicola
    29 Oct 2014 | 4:10 pm
    We all want to know as much information about our site’s evolution as possible. Content analysis is even more precious as it can determine how well we rank in SERPs and how often we determine the audience to come back for more. Even if there are numerous efficient ways to do the necessary research for your content marketing strategy, they are either time consuming or cost a lot. But now you can have it all, at the click of a button. Your traditional options for Content Audits Your inbound evolution is strictly connected to the online marketing efforts you take. From the content you…
  • What Would You Do If Google Disappeared?

    Andy Kinsey
    26 Oct 2014 | 5:00 pm
    Google giveth, and Google taketh away. Whether you are concerned about Google algorithm updates, such as Penguin 3.0, or other changes such as the ending of the Google Authorship program – it will be clear to you that Google is secretive, abrupt and fairly dismissive of the energies you’ve ploughed into your website and it’s various programs. It’s not a recent thing, is simply how Google has come to be seen. Google giveth, and Google taketh away. Google has a market share of 67.3% – more than tripple that of Microsoft/Bing based search engines (see right for full…
  • Finding The Perfect Length of Blog

    Andy Kinsey
    21 Oct 2014 | 4:01 pm
    The most common question I get from new website owners, where the website contains a blog, is “how long should each blog be?” It’s a question that there isn’t actually a definative answer for, primarily because each website and audience wants something different – and if an audience is as wide, varied and awesome as the SEOAndy audience then they want a mix of long and short posts. Anything from 5000 words to 250 words could be right, only experience will show you. This said there are some good bits of research which show what the average “ideal…
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    Brick Marketing - SEO Marketing Solutions Company » Brick Marketing Blog

  • SEO Tricks To Not Fall For!

    Shawna Wright
    31 Oct 2014 | 1:30 am
    It’s unfortunate that a few bad apples have given the SEO industry a bad name. Most SEO consultants and agencies do their best to provide excellent customer service, advice, and white hat SEO recommendations to help their clients achieve real and lasting SEO success. Sadly, there are always going to be SEO tricksters trying to take advantage of unsuspecting site owners. Here are 3 SEO tricks you should never fall for! Link Exchanges My boss told me that about 13 years ago, when he was just getting started in Internet marketing, he had someone on his team whose sole job was to build link…
  • Outsourced or In House Social Media: Why Not Both?

    Nick Stamoulis
    30 Oct 2014 | 6:00 am
    When it comes to social media marketing and the decision to do the work in house or outsource to an agency, it doesn’t have to be one or the other. Have you ever considered taking a joint-effort approach? Combining your in house strengths with the strengths of an outsourced agency? Here are 4 outsourced agency strengths: They know what works (and what doesn’t) A primary reason to work with a social media agency is to take advantage of their expertise. Social media is always changing and there’s much more to social media marketing than just posting your status. Unlike your business, a…
  • Questions to Answer While Developing a Blog Strategy

    Danielle Bachini
    29 Oct 2014 | 6:00 am
    If you’re just getting started with blogging, the first step is obviously to hire a developer to integrate a blog platform with an easy to use CMS into your website. As the developer is working on that, you should get started on creating a blog strategy. Once the blog is up and running it’s in your best interest to start utilizing it ASAP. Here are some questions that you should answer as you develop a blog strategy: Who’s in charge? For a smaller company, it might just be one person that handles all aspects of blogging. They brainstorm the topics, write the posts, edit the posts,…
  • Are Your Links Helping Your Stand Out?

    Shawna Wright
    28 Oct 2014 | 5:30 am
    As part of our link building strategy development process for clients, we often look at competitor link profiles to see how our clients stack up. Are they way behind, way ahead, or on par with their toughest competition? Not that inbound links are the only thing that matters when it comes to SEO, but your link profile carries a lot of weight when it comes to determining the overall value of your website organically. A site that has 1,000 high-quality, relevant, and powerful links is probably going to do better than a site that only has 10 links of the same quality. On the flip side, a site…
  • The Internet Is Immediate. SEO Is Not.

    Nick Stamoulis
    27 Oct 2014 | 5:30 am
    One of the hardest things for site owners to wrap their heads around, especially those struggling with a penalty, is that SEO is not an immediate form of marketing. The work you do today doesn’t help you today…or even next week. Sometimes it takes months to feel the true effects of your SEO work. And while I can reiterate this to clients time and time again, there is always that lingering frustration that things just aren’t happening fast enough. The other day I came across this great post on Search Engine Journal. Neil Patel had one thought in particular about the speed (or…
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  • Hello world!

    8 Oct 2014 | 12:52 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    Vertical Leap » Blog

  • Have I been impacted by Penguin 3?

    Lee Wilson
    23 Oct 2014 | 1:58 am
    Last Friday Google released Penguin 3.0 and, while much speculation surrounds this launch, my focus is on helping website owners that are questioning how and why this may... Read more The post Have I been impacted by Penguin 3? appeared first on Vertical Leap.
  • Highlights from ad:tech London

    Chloe Menage
    22 Oct 2014 | 6:10 am
    ad:tech is the world’s largest marketing, media and technology marketplace with nine events taking place throughout the year across Europe, Asia, Australasia and North America. The ad:tech London... Read more The post Highlights from ad:tech London appeared first on Vertical Leap.
  • Social media fails and wins – 10 lessons for us all

    Steve Masters
    21 Oct 2014 | 8:28 am
    Over the past decade, social media has matured from being something that many regarded as a fad, to something that those same people are now checking constantly through the day.... Read more The post Social media fails and wins – 10 lessons for us all appeared first on Vertical Leap.
  • ad:tech London 2014 – top picks of the free seminars

    Chloe Menage
    21 Oct 2014 | 12:24 am
    Anyone who’s anyone in the world of digital marketing and media will be at this week’s ad:tech event. With a huge number of exhibitors and keynote speeches from... Read more The post ad:tech London 2014 – top picks of the free seminars appeared first on Vertical Leap.
  • Social media rehab: ten things you need to stop doing immediately!

    Heather Clark
    20 Oct 2014 | 7:22 am
    Despite the best of intentions, social media crimes are being committed by companies on a daily basis. Some will make social media managers wince, whilst others are a... Read more The post Social media rehab: ten things you need to stop doing immediately! appeared first on Vertical Leap.
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    Have Results SEM Blog

  • 2 WordPress Tools to Increase Leads and Customers

    Mina Adly Younan
    10 Oct 2014 | 8:49 am
    One of my favorite things in my job is that I get to stumble upon hundreds of websites every month. And what is even more special is that most of these websites are owned by Marketing, SEO, or Advertising companies; so they have a lot of hands on the trending tools to capture more visits, enhance their sites' quality or to change their visits into revenue.As everyone now is familiar with creating a cheap and quick, yet professional and responsive website, through WordPress themes and Plugins, You can see how quick ideas are turning into.. Plugins. :)And with that in mind, it was a big catch…
  • Advanced tips and tricks for students conducting online search with Google - infographic

    Mina Adly Younan
    8 Oct 2014 | 11:58 am
    As I am back to school studying Business Administration and have a loot of research to do, my wife sent me an interesting infographic she's stumbled upon this morning to help students (like me) better harness Google to conduct all their academic research "Professionally" and smartly.EnJoY!source:
  • 20 Reasons why Localization is Important to Website Conversion

    Mina Adly Younan
    3 Oct 2014 | 12:29 pm
    Thanks to the global reach of the internet, website localization is one of the best things you can do to increase website conversions. By creating a culture- and language-specific version of your website for each demographic market you target, you become a truly international business. All businesses, even small online retailers, can benefit from localization. In fact, you can’t afford not to have localized websites, and here are 20 reasons why.1. It offers global expansion and increased reach.Although English is still the predominant language online, other languages, most notably Chinese,…
  • Neil Patel's infographic for an ideal Blog design - infographic

    Mina Adly Younan
    26 Sep 2014 | 10:37 am
    Here is the latest infographic by Neil Patel showing his fans how an ideal Blog should look like through these eye-catching guidelines.Courtesy of: Quick Sprout
  • How to know where your visitors go when they leave your website?

    Mina Adly Younan
    26 Sep 2014 | 9:02 am
    How can I see which specific pages/URLs people visit after leaving my site? In other words, I can see the percentage of people that EXIT on a certain page, but I want to be able to see which links on an exit page they follow (i.e. what percent of the visitors to a certain page of our site click on each outbound link on our page)? Or are they just leaving our site without necessarily visiting an outside site we've linked to?Short Answer: You add this code to your link so it looks like:<a href="" onClick="javascript: pageTracker._trackPageview('/example');">Co name…
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    Digital Marketing Leeds | Online Marketing UK | Nebstone

  • The Future of ECommerce

    George Stevens
    16 Oct 2014 | 7:47 am
    Over the last 10 years, website owners have been racing to keep up as technology continues to develop and smartphones become every more dominant. With more and more people taking opportunities to go online on the move and our competition inevitably realising this mobile market, we need to make sure we’re ready for m-commerce… Portrait […]
  • PPC In 2014

    George Stevens
    14 May 2014 | 6:39 pm
    While SEO continues to face more problems and endless fighting with Penguins, Pandas, and Hummingbirds, pay per click (PPC) is going from strength to strength. As paid search continues to take market share away from organic and with PPC click through rates only set to increase, any serious business should be carefully considering where to […]
  • Consumer Psychology and Ecommerce Checkout

    George Stevens
    27 Jan 2014 | 3:56 am
    You might have spent months building your ecommerce store and your marketing campaigns to bring potential customers flooding in, but in the end it all comes down to the smallest details. The difference between a purchase and just another click on the back button can be the colour of a button. Some of these statistics […]
  • ‘The Subway Guy’ – A man who gained millions by losing a few

    Jonny Baxandall
    21 Jan 2014 | 7:24 am
    In 1998, Jared Fogle, a student at Indiana University, weighed 425 pounds (approximately 30 stone). He was, at the time, consuming around 10’000 calories each day, the amount recommended for five people. “I was barely functioning as a member of society, forget being able to act like a normal 20 year old”, Jared reflects. “I […]
  • Creating Clarity and Suspending Disbelief with Animation

    18 Jan 2014 | 9:43 am
    The Power of Animation The ability of animation to do away with the traditional boundaries of conventional live film and create virtual worlds and characters is something that has always appealed massively to the marketers. Indeed it has redefined much of the video marketing industry and created an entire industry within it. As processing power […]
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  • 5 Easy Ways to Sabotage Your AdWords Campaign

    Joe Putnam
    31 Oct 2014 | 6:00 am
    I’ll be the first to admit AdWords can be frustrating. REALLY frustrating. And with all the new features, settings and updates Google’s constantly rolling out, it ain’t getting any easier! Yet, time and time again, I see AdWords advertisers making the same fairly basic mistakes in their campaigns that totally sabotage their efforts. It’s aThe post 5 Easy Ways to Sabotage Your AdWords Campaign appeared first on .
  • The Secret to Finding Thousands of Highly Profitable PPC Keywords

    Joe Putnam
    29 Oct 2014 | 6:00 am
    When most companies start building an Adwords account, they proceed in an intuitive fashion by doing the obvious, but in the process, they ignore thousands of highly profitable keywords, leaving them sitting unused like gold nuggets covered in mud. Even if they know the risk of overusing broad match keywords without a tailored negative keyword list,The post The Secret to Finding Thousands of Highly Profitable PPC Keywords appeared first on .
  • How to Transform Your AdWords Performance with SKAGs

    Joe Putnam
    27 Oct 2014 | 6:00 am
    With so many do-it-yourself PPC blogs and resources out there on the web, it’s easy to be overwhelmed and even worse, paralyzed, by all the ideas you “should” be using. Some people say that the more time you spend inside your PPC account, the better. If that were true, then something like “going-through-the-motions” or “changingThe post How to Transform Your AdWords Performance with SKAGs appeared first on .
  • The Art of Building Digital Products Customers Actually Want [Interview]

    Joe Putnam
    24 Oct 2014 | 6:00 am
    In this interview, we talk with Jason Amunwa of Digital Telepathy about the process they’ve come up with for building digital products that people want and use. Not only is Jason a really great guy, but he’s also the Director of Prouducts for Digital Telepathy and has helped to build and grow SlideDeck, HelloBar, Flare, andThe post The Art of Building Digital Products Customers Actually Want [Interview] appeared first on .
  • 10 of the Most Common PPC Mistakes and How to Fix Them [SlideShare]

    Joe Putnam
    22 Oct 2014 | 6:00 am
    Here at iSpionage we’ve collected and ranked over 100 million ad copy variations, 88 million keywords, and over 45 million websites over the past six years. After working with thousands of advertisers, we decided to publish a SlideShare presentation with the top 10 mistakes advertisers make and how to fix them. Click here to learn howThe post 10 of the Most Common PPC Mistakes and How to Fix Them [SlideShare] appeared first on .
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    Heroic Search

  • Which Social Media Monitoring Dashboard Is Right for You?

    Kali Hawlk
    30 Oct 2014 | 10:00 am
    There are a number of social media management tools out there. While many dashboards contain similar features or functions, each trends toward serving a particular market and set of needs in a niche. There are three main platforms to use: Hootsuite, Buffer, and Sprout Social. Let’s take a look at the features, benefits, pros, and […] The post Which Social Media Monitoring Dashboard Is Right for You? appeared first on Heroic Search.
  • Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers

    Jared Carrizales
    7 Oct 2014 | 4:45 am
    Working in the SEO industry in 2014 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job of […] The post Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers appeared first on Heroic Search.
  • Heroic Search Roundup: 9 Twitter Chats on Marketing

    Kali Hawlk
    18 Sep 2014 | 10:00 pm
    Looking for a new group of marketing gurus, leaders, and enthusiasts to join up with and talk shop? Consider turning to social media and joining a weekly Twitter chat. These hour-long sessions provide valuable ways to dive deeper into the industry and access to a huge number of people eager to share their ideas. We’ve […] The post Heroic Search Roundup: 9 Twitter Chats on Marketing appeared first on Heroic Search.
  • Back To School Ecommerce Stats

    Jared Carrizales
    14 Aug 2014 | 4:30 am
    As marketers, we’re always on the lookout for insight into the spending habits of the people we’re trying to reach. Today, the site search specialists at Nextopia have shared an infographic with us that gives us a glimpse into such information. The graphic itself illustrates common (and much-needed) stats including who’s spending the money, and what they’re spending […] The post Back To School Ecommerce Stats appeared first on Heroic Search.
  • 3 Types of Content People Care About

    Kali Hawlk
    30 Jul 2014 | 5:00 am
    You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or haphazardly slap an email campaign together, hit send, and cross […] The post 3 Types of Content People Care About appeared first on Heroic Search.
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    Digital Marketing News, Strategies & Tips

  • Want to Boost Your LinkedIn Presence? Try Ads

    Sukesh Jakharia
    30 Oct 2014 | 11:12 pm
    When it comes to advertising, not all social networks are created equal. Although Facebook still remains the most popular, all-purpose place for people to gather online, its ad platform isn’t ideal for every business. Specifically, B2Bs have a hard time getting their message heard among the noise of Buzzfeed shares and birthday messages. In fact, in a recent study, Facebook ranked third among social networks for B2Bs. LinkedIn, however, continues to dominate the list. For anyone who’s on LinkedIn, this may not come as a surprise, since the networking site for professionals has 260 million…
  • Redesign Your Website For Better UX

    Sukesh Jakharia
    26 Oct 2014 | 11:19 pm
    Courtesy Molly Stevens Flickr. Like everything in life, the online world is in constant flux. As technology advances, new trends catch on and old ones fall by the wayside. Websites have to change in order to keep up with user expectations, but not every change that’s instituted is an improvement. A redesign becomes necessary at some point, but it’s easy to botch the User Experience in the process. Last year, for instance, Yahoo Mail instituted a minimalist redesign in a seeming attempt to replicate the aesthetics of Gmail. One of the decisions that most enraged users was the removal of…
  • How to Ensure Brand Identity Consistency Across All Media

    Sukesh Jakharia
    20 Oct 2014 | 10:33 pm
    Companies strive, especially when first established, to develop a brand identity that represents the culture, ideals, and vision of the company. For potential customers to be familiar with a company’s brand to the point it is accepted as a household name, the brand’s identity must maintain consistency across all media. Consistency may be threatened when a company has a team of marketing professionals writing content and creating imagery for the website, social media, television, radio, print, and more. To remedy this issue, companies should: Develop a Style Guide Companies can…
  • What Web Developers Need to Succeed

    Sukesh Jakharia
    14 Oct 2014 | 11:42 pm
      Web developers are a misunderstood lot. Everyone knows that we need them, but unless you speak the language of code, few people really understand just how demanding their job is. For example, if you go to your developer with problems about your internet connection, then you might need to have a longer conversation about their job description. While development can be a rewarding career for the right person, it requires thick skin. In addition to being misunderstood, a developer has to be technical, detail-oriented, and cool under pressure. After all, you’re responsible for the…
  • Get Punchy: How to Design a Must-Have Loyalty App

    Sukesh Jakharia
    10 Oct 2014 | 1:36 am
    Ah, the punch card. It’s such a simple and pure concept: buy from the same retailer enough times, and you get a reward. While that concept may never die, the form has dramatically changed. Some small businesses still offer the small, punch-able piece of cardboard that you have to carry around in your wallet, but many entrepreneurs are now toying with ways to adapt the punch card to contemporary spending habits by creating loyalty Apps. According to eMarketer, people spent a staggering $25 billion on mobile purchases in 2012, and that’s up 81% from the year before. From a consumer point of…
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    Inbound Marketing, Search Engine Optimization & Content Marketing

  • How to Choose a PPC Company For Your Business

    Market Domination Media
    27 Oct 2014 | 6:50 am
    After our blog post about how to choose an SEO company for your business we are going to dive into some pointers to help you choose a PPC company. PPC is a great way to deliver highly targeted traffic to your website, but it takes a lot of experience to put together a successful campaign. Many businesses will attempt a paid search marketing campaign on their own, often in-house, only to blow through their entire budget without seeing any ROI.After a disastrous start, many businesses will then seek out a PPC management company to take over their account. Every company claims to have the best…
  • How to Choose an SEO Company For Your Business

    Market Domination Media
    24 Oct 2014 | 1:13 pm
    OK, you want more website traffic and sales, so now you need to know how to choose an SEO company that will deliver what you want. You have probably visited a few websites and read some information online — you might have even received some referrals but you are still stuck. Let’s be honest for a minute — there are a lot of bad SEO companies. In fact, there are more bad ones than good ones.Every SEO company that you speak to is going to tell you that they can get your website ranked on top. Nobody is going to say, “Well, we are going to try but most likely your website will…
  • 4 Potentially Dangerous Things Your Marketing Agency Might Be Hiding

    Market Domination Media
    23 Oct 2014 | 12:43 pm
    Businesses hire a marketing agency to handle their online presence because most don’t have the technical know-how or time to properly manage and execute an effective campaign. Simply just having a website isn’t enough any more – for a business to grow they require a strong online presence lead by an innovative team of marketing experts.There are so many marketing agencies to select from, all of which promise the same results. But, not all agencies are transparent about what they are really doing, or even who is performing the work. As a business owner you need to be aware of this, so we…
  • 5 Small Business SEO Tips You Can Put Into Action Right Now

    Market Domination Media
    22 Oct 2014 | 6:50 am
    Every small business owner should implement search engine optimization into his or her online marketing strategy, but many shy away because they think they need a huge budget to get started. An effective and complete strategy will cost money, but that doesn’t mean you have to sit idle until you can afford to hire an SEO agency.Here are 5 small business SEO tips that you can implement right now in-house. These can help you improve your online presence and begin to attract website traffic. Some businesses have to start small because of budget limitations, and there is nothing wrong with that.
  • 5 Qualities Your SEO Agency Needs to Have

    Market Domination Media
    21 Oct 2014 | 7:45 am
    Top organic rankings and a solid ROI requires a certain kind of SEO agency. Search engine optimization is a tremendous amount of work and it requires creativity and a complete custom approach for every client. What works for one website isn’t necessarily going to work for your website. A pre-determined “SEO package” is a fast ticket to getting your website penalized by one of Google’s algorithmic updates.Hiring the right SEO agency is crucial for your success online. The wrong company can severely damage your website and rankings, so look for the following qualities when vetting a…
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  • Advanced Link Baiting for Creative SEO Content Marketers

    Alex Noudelman
    30 Oct 2014 | 10:43 am
    Link baiting is a popular content marketing strategy that is strategically created to get other content producers to link to it. The purpose is to increase the number of inbound links to your content and to generate traffic arriving to the website, thereby improving its performance in search engine results. Blogs are the most frequently link baited part of a website, mostly because they can touch on a number of topics. Link baiting is a good way to begin a mini marketing campaign and here are some ways you can do that. 1. Lists Nothing gets more traffic, shares, and bookmarks like a resource…
  • Social Media Experiment (YouTube Video)

    Alex Noudelman
    29 Oct 2014 | 11:00 am
    iRISEmedia came across this video when searching “Social Media” on YouTube. The experiment is meaningful to watch because it educates and cautions us to think twice before sharing personal information on social media. In this video, Comedian Jack Vale searches through Twitter, Instagram, and other social media platforms for posts tagged near his location. He then stalks the posters’ feeds, calling them out in the street, and starting to reveal personal information that he had learned about them — while filming the hilariously weird interaction.  
  • Facebook Isn’t Dead and Its Numbers Show Why Facebook Is Still The Number One Social Media Channel

    Olga Mestnikova
    29 Oct 2014 | 7:53 am
    Tuesday, October 28, 2014: Facebook reported quarterly earnings and revenue results that beat market expectations. The world largest social media network now has over 1.35 billion monthly active users with one third of its users located in Asia, 22% and 15% from Europe and North America, respectively. The number of Facebook monthly active users has increased by 13 percent year-over-year. Revenue generated from Facebook advertising came in at $2.957 billion, up 64 percent from a year ago, with about 66 percent coming from mobile ads. Mobile monthly active users rose to 1.124 billion, up 28…
  • Cleveland Chef Threatens Customer for Negative Yelp Review

    Alex Noudelman
    28 Oct 2014 | 10:07 am
    Last week, we spoke about the importance of receiving constructive criticism with courteousness in mind. Just yesterday, iRISEmedia was horrified to learn that one restaurant owner in Cleveland crossed the line and responded to a customer’s feedback on Yelp in a demeaning, racist, and inexcusable manner. This story hits close to home because just a few weeks ago I faced a similar issue. I made a complaint against one of the biggest telecommunications companies in Canada about a security breach that I felt was uncalled for and should have be addressed immediately. When the management refused…
  • Social Media Abuzz as Torontonians Head to the Polls

    Emerson Palomo
    27 Oct 2014 | 10:04 am
    It’s October 27, 2014 and it’s elections day all across the Greater Toronto Area. People are flocking to the polls to elect their mayors, councilors, and school board trustees. In Toronto, mayoral candidates John Tory, Doug Ford, and Olivia Chow made their final pitches over the weekend and admitted to having a bright outlook for election night. They are looking forward to putting this campaigning to rest and have breather on Tuesday. With candidates being allowed to register in January, the campaign amounted to a 10-month political marathon. Although very few people kept count, there…
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    SEO & Digital Marketing Hub - Joseph Onibokun

  • Landing Pages Are Powerful – Here’s Why You Should Start Using Them

    13 Oct 2014 | 11:45 am
    A landing page, otherwise known as a ‘squeeze page’, is a standalone webpage with a single, focused objective. It typically includes an offer, along with a form to capture visitors’ contact information and a call-to-action. One of the best ways to convert strangers and fans into business prospects online is by using landing pages, yet […]
  • 3 Easy Search Engine Marketing Tricks To Get Your Blog Ranking Higher

    7 Sep 2014 | 10:06 am
    When you write blog posts, your biggest goal is to get high quality traffic to your blog. The best blogs have lots of activity, with people reading the posts and leaving their comments. Search engine optimization is one of the most important ways to get more targeted visitors to your blog. This will help you […]
  • Google Authorship Cancellation: How It Will Affect You

    29 Aug 2014 | 4:34 am
    The cancellation of Google Authorship, a way of claiming ownership to your content by linking with a Google+ profile, has caught many Webmasters by surprise. The decision to no longer support Google Authorship and the rel=author markup was first announced by John Mueller, Google Webmaster Trends Analyst. Before the announcement, I doubt Google would have expected […]
  • Review Your Google Analytics Website Performance: A Snapshot Of Your Website

    27 Aug 2014 | 2:56 am
    In recent months many Google Analytics users have been receiving emails titled Review Your Google Analytics Website Performance… with a snapshot of website performance for a specific month. However, there appears to be some amount of confusion stemmed from the fact that users did not specifically sign up for this service and the emails have […]
  • The Easiest Way To Become A Super Affiliate

    14 Aug 2014 | 12:42 pm
    There are numerous figures tossed around with regards to the number of wealthy affiliate marketers that are actually producing respectable money from their online marketing pursuits. Percentages are my favorite, for example: 10 percent of web marketers generate 90 percent of online marketing revenue 30 percent of affiliates are now non-active internet marketers have a […]
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