SEM (Search Engine Marketing)

  • Most Topular Stories

  • Report shows super-spenders are more reliant on organic search

    Marketing Pilgrim - Internet News and Opinion
    Cynthia Boris
    16 Dec 2014 | 1:46 pm
    How do you typically find online information or websites you’ve recently visited? Forrester asked 4,600 US adults this question and I would say “the answers might surprise you” but that would be cliche. Let’s just take a look at what happened and see what we can do with the results. Organic search landed in the number one spot (no surprise) but the second, third and fourth options weren’t that far behind. Search only got 36% of the vote. I expected it to be closer to the 50% mark. Want to guess what came in second? Time’s up: Facebook. 25% of respondents…
  • Will social media listening replace market research?

    Search Engine Guide : Small Business Search Marketing
    20 Nov 2014 | 12:16 pm
    by Mike Moran Advertising Age had an interesting story that was brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. It's an interesting story, mostly because of who is quoted. When a company with the marketing chops of P&G says something, you've got news. But the news is actually much bigger than what you are reading in Ad Age. So, yes, the world is changing, but in an even bigger way than we think. Social media is not able to replace all uses for market research today, and won't for many…
  • 5 WordPress Plugins to Ensure Your Pages are SEO-Optimized

    Search Engine Guide : Small Business Search Marketing
    5 Nov 2014 | 8:44 am
    by Jayson DeMers A variety of factors impact how well a page ranks in search engines, including quality of content, page meta descriptions, and the URL name. But for a busy professional, keeping up with algorithms and making sure every page on a business website is optimized can be complicated. In light of the results of recent Google search ranking correlation studies conducted by Moz and SearchMetrics, businesses realize certain factors are more important than others when creating content with the intention of ranking well.Since many businesses use WordPress for their websites and blogs,…
  • 8 Free Keyword Research Tools for PPC Advertising

    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon
    Erica Opsvig
    2 Dec 2014 | 9:22 am
    Whether it’s SEO or PPC advertising, search engine marketing campaigns should begin with keyword research. This research is arguably the most important task for the foundation of all SEM efforts. It not only gives marketers insight into the mind of their audience, but helps bridge the gap between potential customers and the products or services they are looking to buy. Although keyword research is vital to both SEO and PPC, there are differences between the two. With PPC, you’re essentially bidding on keywords in an auction and paying every time someone clicks your ad.  Your ads…
  • If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

    The Search Agents
    Tamar Dilsizian
    26 Nov 2014 | 9:33 am
    The week before Thanksgiving, there are about as many articles on retail optimization tips as there are early Black Friday sales. Realistically though, brands should have been preparing for Black Friday, retail’s kick-off into its biggest earnings season of the year, since before this past summer. Budgets are set, campaigns in place, so with these limitations in mind what can you do to continue optimizing your marketing tactics during this busy season? Use display retargeting! ‘Tis the season to comparison shop, and repetition breeds familiarity With all the audience targeting available…
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    ShoeMoney

  • YARPP is legit

    Anna
    18 Dec 2014 | 7:00 am
    You have probably seen on many large & successful websites using a recommend posts type widget at the bottom and sidebar of pages. Things with images like “Recommended Reading” or “You might also be interested in” sections. I have tried various ones over the last 10 years and none of them really did a good job of matching content for our niche-focused websites. The other day when I was browsing around…like I always do…I came across Yarpp. First of all, Yarpp stands for Yet Another Related Posts Plugin, which I think is hilarious that they can poke fun at themselves like that.
  • @Doishero – Are you a Star? – ShoeMoney FSF

    Jeremy Schoemaker
    5 Dec 2014 | 12:03 pm
    This shirt has a bit of mystery to it. It’s today’s Free Shirt Friday. The Page of Fame gives the 15 minutes of fame to the stars of the internet. If you would like to see your company on free shirt Friday, please click here for details!
  • Your Brand & My Chest = Win (For Charity!)

    Jeremy Schoemaker
    3 Dec 2014 | 7:25 am
    I am auctioning myself to wear your company’s shirt for 3 days during the Affiliate Summit West Event January 2014 in Las Vegas.  I will wear nothing but your companies shirt (even to clubs and parties) for the 3 days. The winning company will need to send me 3 XL shirts or you can bring them to the event if you are attending. Go Here To Bid now! About the auction: To date I have raised a lot of money from T-Shirt Auctions for charity.  This is a huge opportunity for you to get your brand out to hundreds of thousands of people in the industry and also give to a great cause! All of…
  • Can you handle the truth? & ShoeMoney November Recap

    Jeremy Schoemaker
    2 Dec 2014 | 8:26 am
    As always if you just want to get to the posts in November just skip to the bottom. Well already through November. I did some fun stuff. Got married (again) to my wife in Vegas. Was a total surprise. Really nice and well done by my wife. It’s not easy to surprise me. Normally I smell a rat a while away but I was completely surprised. I also went and drove Ferrari’s and saw a bunch of shows. My wife and friends left and I stuck around to speak at the Ungagged conference. It was their first show and it was really awesome. Reminded me of the first Pubcon’s and SES shows. Both…
  • @affiliatesummit has a cool t-shirt – ShoeMoney FSF

    Jeremy Schoemaker
    28 Nov 2014 | 11:59 am
    Affiliate Summit is the giant of all marketing conferences, so it makes sense that their t-shirt is sweet. I have been going to Affiliate Summit for 10+ years now and have had the great opportunity to speak at a handful of them and even keynote! In January at ASW I will be speaking and you can catch the entire line up here: http://www.affiliatesummit.com/15w-speakers/  This is a must attend event so please register as you do not want to miss out on the great connections you can make! http://www.affiliatesummit.com/15w-register/ If you would like to see your company on free shirt Friday,…
 
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    Marketing Pilgrim - Internet News and Opinion

  • Blondes may have more fun but they take 30% more time to click than brunettes

    Cynthia Boris
    17 Dec 2014 | 1:53 pm
    Blondes may have more fun but they take 30% more time to click on a web page link as compared to brunettes. This fun fact comes from a delightful new study from Paris-based Content Square. Content Square tracked the on-page movements of 4,000 French citizens as they perused one of 20 e-commerce sites. They found a few paths that make sense and a few more that are just plain, quirky and fun. So make of these what you will and before you send your objections, note that I didn’t come up with these facts, I’m just reporting them. Going back to the blondes and brunettes;…
  • Do you see what I see: the road to 100% viewability

    Cynthia Boris
    17 Dec 2014 | 12:51 pm
    Getting 100% of anything seems like an impossible dream. The government takes a percentage of your paycheck. A percentage of that muffin ends up as crumbs on the plate. And people who say they’re giving you 100%. . . well, clearly it’s just an expression. Still, ad buyers such as Unilever and Group M insist on 100% viewability for all of their digital ad units and back in November Conde Nast said they’re make it so. Really? Today, the IAB chimed in on the subject with a clear message – “100% viewability is unreasonable” and marketers should happily settle…
  • Report shows super-spenders are more reliant on organic search

    Cynthia Boris
    16 Dec 2014 | 1:46 pm
    How do you typically find online information or websites you’ve recently visited? Forrester asked 4,600 US adults this question and I would say “the answers might surprise you” but that would be cliche. Let’s just take a look at what happened and see what we can do with the results. Organic search landed in the number one spot (no surprise) but the second, third and fourth options weren’t that far behind. Search only got 36% of the vote. I expected it to be closer to the 50% mark. Want to guess what came in second? Time’s up: Facebook. 25% of respondents…
  • Twitter adds mobile targeting option while struggling to catch up on the video side

    Cynthia Boris
    16 Dec 2014 | 12:38 pm
    80% of Twitter users are doing it on a mobile phone. It’s a natural, really. Twitter was designed for short bursts of information – perfect when you’re on the go. But over the years, the social network has evolved into more than just a way of sharing your real time excitement at an event or a photo of your lunch, it’s now how many people get their news and keep up with the world around them. When a disaster strikes anywhere in the world, Twitter is where I go for updates. And while associating Twitter with bad news isn’t good, it does mean I think of it as a…
  • Can Yelp reviews predict restaurant closures? Researchers say yes

    Cynthia Boris
    15 Dec 2014 | 1:13 pm
    Researchers at the University of Maryland’s Robert H. Smith School of Business say they can use Yelp reviews to predict a restaurants chance of success or failure. I know what you’re thinking, it doesn’t take a mathematician or linguistics expert to know that a restaurant with bad reviews is going to close down sooner than later. But there’s more to this story. The researchers analyzed Yelp reviews for 2000 open restaurants in Washington DC and 450 restaurants that had closed in the past few years. That gave them more than 130,000 reviews with a total of 15 million…
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    The Clix Marketing Blog

  • Welcome to the Clix Marketing Team Susan Wenograd!

    Michelle Morehouse
    18 Dec 2014 | 6:21 am
    For the third time this year, Clix Marketing is ecstatic to announce a fantastic new team member. We’re happy to share that Susan Wenograd will be joining our happy little family on December 29th! If you don’t know her, here’s a little bit about Susan. She’s worked with household brand names Circuit City, Hamilton Beach Appliances, Chevy, Cadillac, Buick. Need we go on? She’s also been a prominent speaker and writer within the industry appearing at shows like Hero Conf and State of Search and she was named to PPC Hero’s Best Ecommerce Experts in PPC. It’s pretty safe to say…
  • A #PPC Christmas Morning: The Best Toys in Our PPC World

    Michelle Morehouse
    11 Dec 2014 | 6:52 am
    The best thing as a kid was waking up Christmas morning and opening all your new, awesome toys. Well, as an adult, we have a little advantage. We don’t have to wait until Christmas! We can use our fun toys all year round. So to continue the holiday spirit and begin looking forward to the new year, below is a list of some of our favorite toys from all across the PPC industry. Interface Tools Bing Ads Auto Tagging For so long Bing Ads required advertisers to manually tag their destination URLs with utm parameters. No longer friends. In the account settings portion of the interface, you can…
  • Clix Marketing’s 2014 #PPC Wish List

    Michelle Morehouse
    10 Dec 2014 | 5:24 am
    It’s that time of year again. Everyone is talking about what they want for Christmas or to come in the new year. So at Clix Marketing we’ve put together our own wishlist of items we’d love to have in our lovely world of PPC. So without further ado, here’s what we’re asking for this holiday season! Amy Bishop I wish there were more dimensions available for bid modifiers. For instance, if you could say “for this location, on this device, at this time, I will increase bids X%”. I wish mobile only campaigns could be created for call-only campaigns without…
  • A PPC Carol: The Ghost of PPC Future

    Robert Brady
    5 Dec 2014 | 3:00 am
    Ebenezer Scroogle had been incredulous during his visit from the Ghost of PPC Past, but during his visit from the Ghost of PPC Present he began to see the error of his ways. His tightfisted approach to his PPC was costing him dearly and he knew that his next visitor, the Ghost of PPC Future, would only bring more clarity to his realization. The Ghost of PPC Future While the Ghost of PPC Present was gregarious and loud, this new specter entered the room silently and did not speak a work. He simply gestured for Ebenezer to follow. The first visit was to the home of John Lee. A wise PPC…
  • A PPC Carol: The Ghost of PPC Present

    Robert Brady
    3 Dec 2014 | 5:52 am
    Having completed his lesson from the Ghost of PPC Past, Ebenezer now awaits the arrival of his 2nd visitor, the Ghost of PPC Present. His wait isn’t long and soon the room begins to fill with light, laughter, and the presence of a peculiar ghost. The Ghost of PPC Present is loud and gregarious. He talks endlessly about all the new features, platforms, and products available in the PPC industry. He speaks of the now and lives in the now. However, recognizing the limited time afforded he looks intently at Ebenezer and says, “Are you ready for the message I bring?” Ebenezer…
 
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    Yoast

  • Custom dimensions and SEO

    Thijs de Valk
    18 Dec 2014 | 6:01 am
    As you might’ve noticed, we’ve added a couple of pretty cool features to the Google Analytics by Yoast Premium plugin. This post is another sequel to the custom dimensions posts, in which I’ve been explaining the custom dimensions in the plugin. Today I’ll explain the new custom dimensions we’ve added and how they can actually help you on your SEO as well! If you haven’t read my first two posts about custom dimensions and/or don’t know what custom dimensions are, please read the first two posts first. Lets start off this post with the new custom…
  • Clean up your bad backlinks

    Michiel Heijmans
    16 Dec 2014 | 6:30 am
    With the new year just around the corner, Yoast has decided to provide you with a head start for your website. The general idea: clean up your entire site for 2015. In this post, we will go beyond on-site optimization and explain a bit more about bad backlinks for your website. Bad backlinks, or low quality backlinks, is a topic that is often mentioned in the intake form of our reviews. Websites that have made the mistake of hiring some shady SEO company to buy bad backlinks for their website and have lost almost all their rankings often turn to us for a proper analysis of the drop. Although…
  • Yoast’s Holiday Sale

    Thijs de Valk
    11 Dec 2014 | 6:00 am
    The holidays are just around the corner! At Yoast, we truly do love Christmas and New Year’s eve. The main reason we love it so much, is because it gives people the motivation to start so many new and inspiring things each year. What are your new year’s resolutions? Do you have some big plans for the new year? We’d love to give you a little nudge in achieving your goals! That’s why we have an awesome all-round sale, which starts now and lasts until January 2nd! Curious what we’ve got for you? Here it is! The New Year’s Resolution discount Get a whopping 20% discount on both our…
  • Writing a blog: creating a clear blog post structure

    Marieke van de Rakt
    10 Dec 2014 | 7:07 am
    A few weeks ago, I wrote a post about obtaining an attractive writing style. I gave some practical tips to make your blogs more readable. In this post, I will give practical tips to help you set up a nice and clear blog structure. Before the end of this year, I will write a final post about text objectives. Why is blog post structure important? It really pays off to think about the structure of your piece before you actually start writing. The structure is the skeleton of your text: it will help the reader grasp the main idea of your text. Writing awesome articles will not instantly improve…
  • Google Analytics by Yoast gets Dashboards

    Joost de Valk
    9 Dec 2014 | 7:00 am
    Today we released quite a big upgrade to our Google Analytics plugin, for both free and premium users. We’ve built a dashboards feature that shows you some top of the line stats for your site, and if you’re a premium customer, provides high-quality reports on the custom dimensions included in it. Basic reports The first ones are easy, we show you a graph of your sites sessions and bounce rate, for instance the sessions looks like this: On the second tab, “reports”, we give you some basic reports in tabular data that are very easy to use, see the popular pages table…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Launching Marley Natural™ In a Distributed Environment

    Andy Schaff
    16 Dec 2014 | 8:29 am
    It was 4:05 AM PST on November 18th when I got the email from Paul: “Andy – NBC broke the embargo early, please push the site live now.” I had just awoken an hour and a half earlier after a 3 hour nap. Preceding that, I powered through 17 hours straight of environment tweaking, nginx/php5-fpm/varnish configurations, and meticulous testing. This was the largest launch we had ever done and I was 100% in charge of making sure the site could handle 2-3 million pageviews per day. I checked in with my partner in crime on this project, Blake. He had pushed through, pulling his second…
  • 8 Free Keyword Research Tools for PPC Advertising

    Erica Opsvig
    2 Dec 2014 | 9:22 am
    Whether it’s SEO or PPC advertising, search engine marketing campaigns should begin with keyword research. This research is arguably the most important task for the foundation of all SEM efforts. It not only gives marketers insight into the mind of their audience, but helps bridge the gap between potential customers and the products or services they are looking to buy. Although keyword research is vital to both SEO and PPC, there are differences between the two. With PPC, you’re essentially bidding on keywords in an auction and paying every time someone clicks your ad.  Your ads…
  • Bad Behaviors That Make Me a Better Project Manager

    Ariana Burgess
    25 Nov 2014 | 12:06 pm
    I have learned over the years that there are a few behaviors which are normally considered impolite or taboo, but are extremely helpful when it comes to managing projects and teams and getting things done. Saying NO: For a Libra, saying no is not easy. I like to have balance and harmony, make people happy. So saying no is often an exercise of will power for me, but it’s essential for keeping sanity. It’s taken me many years, but saying no for the right reasons has helped to protect myself, Portent, my internal teams and clients. Sometimes it’s saying, “No, we can’t…
  • Allies, not rockstars: Influencer research for us mortals

    Ian Lurie
    20 Nov 2014 | 4:55 pm
    Most marketers equate ‘influencer research’ with ‘finding a celebrity who will endorse for free.’ I call that the Rockstar Method. It’s a miserable approach. Ready-and-waiting rockstar social amplifiers are slightly less common than mint-condition K cars. K Cars: Bask in the awesome The Rockstar Method has its place with major brands, pure luck and the well-connected. Mere mortals like you and me, though, need allies, not rockstars. Find rockstars you like. Then sift through their followers, looking for allies: Knowledgable, valuable, selective curators who…
  • 5 Ways Your Site Might Fail Google’s Mobile-Friendly Test

    George Freitag
    19 Nov 2014 | 1:33 pm
    On Tuesday, Google announced a new label in search results that states whether or not a site is “mobile-friendly.” Now when you’re on your phone, you’ll know ahead of time if the site you’re thinking about visiting is optimized for your device. Accompanying that announcement, Google said that they are also experimenting with a ranking boost for sites that pass their “mobile-friendly test.” Portent: where all mobiles are welcome If this still doesn’t convince you, remember that mobile traffic is likely already exceeding desktop traffic and…
 
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    search engine marketing - Google News

  • Why 'SEO Marketers' Need to Start Calling Themselves 'Digital Marketers' Instead - MarketingProfs.com (subscription)

    18 Dec 2014 | 7:11 am
    MarketingProfs.com (subscription)Why 'SEO Marketers' Need to Start Calling Themselves 'Digital Marketers' InsteadMarketingProfs.com (subscription)SEO isn't what it used to be. I'd argue that the term "SEO" is barely even still relevant. SEO used to be a powerful tool. (Powerful is an understatement.) One could easily game the system. You could buy links, submit to link wheels and directory Top Local Search Engine Optimization Companies Recognized for Great PR Web (press release)Toronto's Green Lotus Now Offers Search Engine Optimization…
  • One Hundred Top Search Marketing Companies Revealed in December 2014 ... - Marketwired (press release)

    18 Dec 2014 | 1:53 am
    One Hundred Top Search Marketing Companies Revealed in December 2014 Marketwired (press release)NAPLES, FL--(Marketwired - December 18, 2014) - The independent authority on search marketing vendors, topseos.com, has named the best search engine marketing agencies in the online marketing industry for the month of December 2014.
  • WME Named Top Search Engine Marketing Agency in Australia by topseos.com ... - Marketwired (press release)

    18 Dec 2014 | 1:53 am
    WME Named Top Search Engine Marketing Agency in Australia by topseos.com Marketwired (press release)NAPLES, FL--(Marketwired - December 18, 2014) - topseos.com Australia, the independent authority on online marketing, has named WME the best search engine optimization service in Australia for December 2014. Each month the independent research ...and more »
  • topseos.com UAE Reveals Rankings of 10 Best Search Engine Marketing ... - Marketwired (press release)

    17 Dec 2014 | 3:11 am
    topseos.com UAE Reveals Rankings of 10 Best Search Engine Marketing Marketwired (press release)NAPLES, FL--(Marketwired - December 17, 2014) - The independent authority on web marketing vendors in the United Arab Emirates, topseos.com UAE, has named their list of the top SEO agencies for December 2014. The recommendations are published ...Peak Positions Named Sixteenth Best Search Engine Marketing Agency by IT Business Nettopseos.com Russia Reports Demis Group as the Best Search Engine SYS-CON Media (press release)all 20 news articles »
  • topseos.com Australia Selects QuantumLinx Pty Ltd as the Fourth Top Search ... - Digital Journal

    16 Dec 2014 | 12:12 am
    topseos.com Australia Selects QuantumLinx Pty Ltd as the Fourth Top Search Digital JournalNAPLES, FL--(Marketwired - December 16, 2014) - The independent authority on online marketing, topseos.com Australia, has named QuantumLinx Pty Ltd the 4th best search engine marketing company in Australia for the month of December 2014.and more »
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    Search Engine Guide : Small Business Search Marketing

  • The 6 SEO Mistakes Your Business Can't Afford to Keep Making

    8 Dec 2014 | 1:04 pm
    by Jayson DeMers Have you ever wondered what's holding your Google rankings and SEO efforts back? Proper SEO is complicated, and making a mistake in your SEO campaign is easy. It's possible your only roadblocks to higher Google rankings are foolish - yet fixable - mistakes. What are some common SEO don'ts, and how can you fix them?1. Ignoring Google's latest rules. It's difficult to keep up with Google's changing algorithms. Many inexperienced businesspeople working on SEO strategies are under the mistaken impression that if a strategy works, it will work forever. Google can roll out new…
  • Do You Know Your Blog's Audience? Don't Be So Sure.

    5 Dec 2014 | 12:14 pm
    by Stoney deGeyter A blog without an audience isn't worth reading. Do you know who your target audience is? Most people don't. In fact, if you talk to many business owners, they'll tell you that their target audience is anyone who wants what they offer. Hmmm, not really zeroing in on your audience there, Junior. The problem is, not everyone is interested in what you offer, and trying to go after everyone is like throwing $#!^ against the wall and hoping to keep whatever sticks. What you end up with is a big pile of crap and a whole lot of wasted dollars, not to mention wasted time. To reach…
  • Will social media listening replace market research?

    20 Nov 2014 | 12:16 pm
    by Mike Moran Advertising Age had an interesting story that was brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. It's an interesting story, mostly because of who is quoted. When a company with the marketing chops of P&G says something, you've got news. But the news is actually much bigger than what you are reading in Ad Age. So, yes, the world is changing, but in an even bigger way than we think. Social media is not able to replace all uses for market research today, and won't for many…
  • Go the Blogging Distance: Planning for the Long Haul

    7 Nov 2014 | 12:25 pm
    by Stoney deGeyter Blogging isn't a one-and-done item on your web marketing checklist. It's a long-term endeavor. In fact, until blogs go the way of web directories, once you start blogging you really cannot stop. Not if you want to maintain the value of all the time and energy you've invested thus far. There are certain components to blogging that will hold their value over time. Great, evergreen content you've published will be universally valuable. However, if you don't keep producing blog content on an active basis, even great ranked evergreen content will lose it's value and appeal, both…
  • 5 WordPress Plugins to Ensure Your Pages are SEO-Optimized

    5 Nov 2014 | 8:44 am
    by Jayson DeMers A variety of factors impact how well a page ranks in search engines, including quality of content, page meta descriptions, and the URL name. But for a busy professional, keeping up with algorithms and making sure every page on a business website is optimized can be complicated. In light of the results of recent Google search ranking correlation studies conducted by Moz and SearchMetrics, businesses realize certain factors are more important than others when creating content with the intention of ranking well.Since many businesses use WordPress for their websites and blogs,…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Effective Keyword Targeting: The Key To Growing Traffic & Revenue

    Trond Lyngbø
    18 Dec 2014 | 7:16 am
    Columnist Trond Lyngbo explains how proper keyword targeting is the key to improving your site's visibility in search engines. The post Effective Keyword Targeting: The Key To Growing Traffic & Revenue appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Connecting AdWords Scripts & The Advanced Calendar API

    Russell Savage
    18 Dec 2014 | 6:41 am
    In this helpful how-to, columnist Russell Savage explains how to integrate Google Calendar with AdWords to monitor your campaign start and end dates. The post Connecting AdWords Scripts & The Advanced Calendar API appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • SMX West Rates Increase Tomorrow – Register Now & Save!

    Search Engine Land
    18 Dec 2014 | 4:42 am
    SMX West Super Early Bird rates expire tomorrow, Friday, December 19. Register now and join us in San Jose March 3-5. Here’s what you get: Exceptional content: 60 tactic-packed sessions, inspiring keynotes and clinics Invaluable connections: Meet the expert speakers and fellow attendees who share... Please visit Search Engine Land for the full article.
  • SearchCap: Google News Spain Lives, Bing Predictions & Google Mobile Thumbnails

    Barry Schwartz
    17 Dec 2014 | 2:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix Fix comes just a week after the initial roll out. Bing Predicts 2015 To Be The Year Of The... Please visit Search Engine Land for the full article.
  • Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix

    Ginny Marvin
    17 Dec 2014 | 11:17 am
    Fix comes just a week after the initial roll out. The post Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
 
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    Search Engine Journal

  • 14 Brands Who Owned Tumblr This Year by @albertcostill

    Albert Costill
    18 Dec 2014 | 5:46 am
    If you’ve been paying attention to Tumblr, you may have noticed the micro-blogging platform and social networking website has been making some tech headlines recently. On November 25, the Global Web Index announced Tumblr surpassed Instagram as the fastest growing social platform. According to their research, Tumblr’s active user base has grown astoundingly 120% within the last six months. GWI has also found that Tumblr, along with Instagram, have the youngest users. In fact, 70% of Tumblr users are under the age of 35. This wasn’t the only news regarding Tumblr, either. Around the…
  • How to Prepare Your Digital Marketing Strategy for 2015 by @Jus10McGill

    Justin McGill
    18 Dec 2014 | 3:55 am
    It’s that time of year again, the time when you need to do your research and prepare your digital marketing strategy for the upcoming year. Getting your digital marketing strategy ready is vital to your success next year. From new marketing trends to business shifts, you’ll want to prepare a marketing plan for 2015 before the end of the year so you can stay ahead of the curve. Get a head start with your 2015 digital marketing strategy by using this guide.  For each step, you will be presented with one or two options. Choose the option that fits your needs […]The post How to Prepare…
  • Google Blocks Thousands Of WordPress Sites Following Malware Attack by @mattsouthern

    Matt Southern
    17 Dec 2014 | 2:14 pm
    Security firm Sucuri reports that Google has blacklisted over 11,000 malware-infected WordPress domains, and over 100,000 sites in total have been affected by a new malware campaign from SoakSoak.ru. By using a vulnerability found in the WordPress plugin RevSlider, SoakSoak modifies a file in a site’s WordPress installation and loads Javascript malware. RevSlider is often used in WordPress themes, so many site owners may not even know they’re using the plugin, let alone that they need to update it to prevent a malware attack. Moreover, it’s not a plugin that’s easily updated, as…
  • Traffic To News Sites Down After Being Forced Out Of Google News in Spain by @mattsouthern

    Matt Southern
    17 Dec 2014 | 1:00 pm
    If you’ve ever wondered how important Google News is when it comes to driving traffic, I’d like to draw your attention to what’s going on in Spain right now. Google was recently forced to drop Spanish news websites from its news index after the country passed legislation allowing newspapers to charge if even a snippet of their content were to appear for free within Google News. Gigaom reports that external traffic to those Spanish news websites has since fallen by 10 to 15 percent compared to a week before the legislation was passed. While external traffic dropped, overall traffic was…
  • Anatomy of a Perfect Facebook Post: Exactly What to Post to Get Better Results by @kevanlee

    Kevan Lee
    17 Dec 2014 | 7:08 am
    You post to your Facebook page, hoping you’ve hit upon something that works. How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments. Facebook posts especially—given the dramatic dip in reach—can feel like a mystery. How do you create the perfect Facebook post? Does the perfect Facebook post even exist? I went looking for answers and came across a heap of best practices and examples of what goes into a perfect Facebook post. Check out the results below, test out the tips and strategies on your own posts, and…
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    Marketing Land - Internet Marketing News, Strategies & Tips

  • Would Someone Please Tell SEO Tool Makers About Mobile?

    Bryson Meunier
    18 Dec 2014 | 7:06 am
    Industry leaders in digital marketing have long called for an increased focus on mobile. But columnist Bryson Meunier notes that these companies may not be practicing what they preach. The post Would Someone Please Tell SEO Tool Makers About Mobile? appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Report: Most News Sites Score A “D” For Mobile User Experience

    Greg Sterling
    18 Dec 2014 | 6:55 am
    While not yet dominant across the industry, mobile visits to news sites continue to grow. Yet most of the top traditional news sites woefully underperform on mobile devices according to The Search Agency’s latest “User Experience Scorecard.” The company scored the mobile performance of... Please visit Marketing Land for the full article.
  • Brand Safety’s Moment Has Arrived (At Last)

    Rob Rasko
    18 Dec 2014 | 6:00 am
    When I started the 614 Group in 2011, digital brand safety was a key component of the original business plan. However, if I had tried to hold an actual summit on the topic, I probably wouldn’t have been able to fill a phone booth with high-level ad-tech veterans. Fast forward to three years... Please visit Marketing Land for the full article.
  • SMX West Rates Increase Tomorrow – Register Now & Save!

    Marketing Land
    18 Dec 2014 | 4:46 am
    SMX West Super Early Bird rates expire tomorrow, Friday, December 19. Register now and join us in San Jose March 3-5. Here’s what you get: Exceptional content: 60 tactic-packed sessions, inspiring keynotes and clinics Invaluable connections: Meet the expert speakers and fellow attendees who share... Please visit Marketing Land for the full article.
  • Marketing Day: Instagram Tops Twitter In Brand Engagement, Email Design Tips & Holiday E-Commerce Report

    Amy Gesenhues
    17 Dec 2014 | 2:09 pm
    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Instagram Tops Twitter In Brand Engagement, Email Design Tips & Holiday E-Commerce Report appeared first on Marketing Land. Please visit Marketing Land for the full article.
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    Website Promotion Strategy

  • It’s Almost Christmas – Is Your Blog Ready for Valentine’s Day?

    Chris Robertson
    16 Dec 2014 | 3:25 pm
    One of the things blog marketing professionals learn early is that you’ve always got to be six to eight weeks ahead of the calendar when it comes to holiday marketing. While it’s certainly not too late to be posting Christmas and New Years’ tips and content, it’s also not too early to be considering your social media marketing and promotions for upcoming holidays. In fact, it’s exactly the time to be putting together your blog marketing and social media campaigns for – wait for it – Valentine’s Day. Yes, it’s two months into the future, and your customers aren’t thinking…
  • Taking Stock of Your Blog Promotion Strategy – Are You Ready for 2015?

    Chris Robertson
    11 Dec 2014 | 6:40 am
    As 2014 draws to a close, it’s time to start thinking about your business promotion strategy for 2015. In evaluating how well your online activities are contributing to your business, ask yourself these questions – and get ready to take action to pump up your online presence in 2014. Is your website delivering the sales and leads you expect from it? Your website is your online hub of operations. These days, it’s really not enough to just have a flat business card up on the Web. Your customers are looking for information and answers online, and if they don’t get them from you,…
  • Blog Marketing – Three Reasons Not to Do It Yourself

    Chris Robertson
    9 Dec 2014 | 3:49 pm
    When you’re a small business owner, you’re used to boot-strapping it, and the smaller you are, the more you boot-strap. The temptation to do it all yourself has a lot of support – doing it yourself is usually one of the easiest ways to save money, for example. But sometimes, such as in the case of blog marketing and social media promotion, it makes more sense to outsource the work to experts than to do it yourself. Why should you turn to a blog marketing service or social media promotion firm for your online marketing? Here are three reasons you shouldn’t do blog promotion for your…
  • Majon International Helps Small Businesses Ramp up Their Web Traffic for the Holidays

    Chris Robertson
    5 Dec 2014 | 3:26 pm
    The holiday buying season is in full swing, and the early reports on sales are a mixed bag. According to the New York Times, Thanksgiving weekend sales were down a disappointing 11 percent in retail stores. That news was offset by the news that Cyber Monday online sales hit new highs. According to Time magazine, online sales for Cyber Monday topped $2 billion, making it the largest E-commerce day in history. This could be the year that online sales outpace in-store sales across the board. The increase in online sales is especially important during the holiday season when, according to the…
  • Three Blog Promotion Ideas for Three Weeks to Christmas

    Chris Robertson
    4 Dec 2014 | 3:22 pm
    We’re almost through the first full week of December and just 20 days out from Christmas. With just three weeks to do, this is the time to ramp up your holiday blog promotion and social media marketing strategies. Did you know that this Cyber Monday was the single largest single E-commerce day in history? According to Time magazine, Cyber Monday online sales topped $2 billion, and there’s more than a hint that it’s just the tip of the holiday money blitz. In fact, with so many top-tier retail sites staggering their Cyber Monday promotions throughout the week, there’s good reason to…
 
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    The Search Agents

  • If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

    Tamar Dilsizian
    26 Nov 2014 | 9:33 am
    The week before Thanksgiving, there are about as many articles on retail optimization tips as there are early Black Friday sales. Realistically though, brands should have been preparing for Black Friday, retail’s kick-off into its biggest earnings season of the year, since before this past summer. Budgets are set, campaigns in place, so with these limitations in mind what can you do to continue optimizing your marketing tactics during this busy season? Use display retargeting! ‘Tis the season to comparison shop, and repetition breeds familiarity With all the audience targeting available…
  • The Search Agency CEO David Hughes Named a 2014 ‘Southern California’s Ones to Watch’ by socalTECH

    Rebecca Landman
    7 Nov 2014 | 2:31 pm
    Today, socalTECH named our CEO, David Hughes, one of its 2014 socalTECH 50, also known as Southern California’s Ones to Watch. According to socalTECH, this list encompasses “the top 50 people in the technology industry, who are most likely to create the next big thing, produce the next big exit or to influence the industry in a significant way.” If that doesn’t describe David, then we don’t know what does! In celebration of this honor, we sat down with David to gather a few insights into The Search Agency’s beginnings and how the company…
  • State of Paid Search Q3 2014

    Rebecca Landman
    21 Oct 2014 | 9:24 am
    Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. Increased advertiser focus on mobile devices drove much of the growth documented this quarter, for both tablets and smartphones. Spend on mobile devices continues to climb year over year, with overall mobile spend increasing 27% this quarter.
  • Conference Insights and Big Ideas from the Internet Marketing Association

    Holly Miller
    9 Oct 2014 | 4:29 pm
    In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing.  The IMA was established 15 years ago due to a lack of preexisting groups in the digital marketing space. Membership is free and the group now boasts 1,000,000+ members worldwide (myself included) representing 111 countries—their website is translated into 5 different languages! Nearly 1,000…
  • True Lies, or “Hey, Google! You’re Trying Too Hard!”

    Gregory Sidor
    29 Sep 2014 | 2:35 pm
    Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer Boxes are even part of the proper Knowledge Graph. After all, how is scrapping a page particularly intelligent? I recently devoted time to poking and prodding this feature. What I found suggests that Quick Answer Boxes are less than ideal for certain types of…
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    eMarketer Articles and Newsroom Posts

  • Article: What Role Does Facebook Play in Holiday Shopping?

    17 Dec 2014 | 8:01 pm
    Social media, including Facebook, Twitter, Instagram and Pinterest, was responsible for only 1.7% of sales. Despite that anemic number, social media channels—Facebook and Twitter among them—are advertising platforms, and customers' behaviors on these sites are changing as Black Friday chaos at brick-and-mortar stores spirals out of control.
  • Article: Can Marketers Overcome Cross-Device Targeting Barriers?

    17 Dec 2014 | 8:01 pm
    Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But it is also one of the most embryonic—and fragmented—areas of digital advertising, according to a new eMarketer report.
  • Article: Digital Grabs a Sliver of Ad Spend in India, Indonesia

    17 Dec 2014 | 8:01 pm
    Digital and mobile media spending still account for a small share of paid ad spending in two of Asia-Pacific's largest and fastest-growing markets, India and Indonesia. In India, digital ads will account for just 12.2% of total ad spending in 2014, and mobile will represent a mere 0.5%. Meanwhile, 4.7% of total ad spend in Indonesia will go toward digital this year, and mobile will grab a measly 0.2% of the total.
  • Article: Germany's Digital Teens Trust Traditional Media More

    17 Dec 2014 | 8:01 pm
    Teens in Germany are surrounded by media—both digital and traditional. They may spend more time with digital platforms, but typically believe newspapers and TV are more credible.
  • Article: Get Ready to Receive More Personalized Emails

    17 Dec 2014 | 8:01 pm
    Marketers are more likely to increase spending on email than any other marketing program next year, according to research. Personalization will be a theme here, with triggered and transactional emails as well as lifecycle campaigns the top two email programs of focus.
 
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    The SEM Blog

  • Panda Do’s and Don’t from Moz

    Jonti Bolles
    6 Dec 2014 | 2:45 pm
    It is not often that I see a clear and short video explaining complex ideas. Panda and Penguin algorithm updates from Google continue to confuse and perplex most people who are not directly in the SEO industry. Moz published a WhiteBoard Friday video outlining how to move forward with your website and content to make sure you are following the best guidelines for quality content and structure. The video is just over 10 minutes long, but well worth the few minutes to hear the ideas. Thanks  #gingerRand   The post Panda Do’s and Don’t from Moz appeared first on The SEM Blog.
  • Recap of Search + Social: The Future of Your Business Online

    Jonti Bolles
    15 Aug 2014 | 9:16 am
    Your SEO and Social Media Marketing questions answered by Bing’s Duane Forrester, Bruce Clay, AimClear’s Marty Weintraub and Maisha Walker. Sponsored by Bing and Inc., a panel discussion was held in Houston, TX at the beautiful Gremillion & Co. Fine Art Annex gallery. With a great selection of hors d’oeuvres and beverages by Swift Company catering, the venue was an elegant welcome to the audience. The event was billed as “what matters most in enhancing your website’s visibility, how to efficiently invest your time (and your money), and what the future holds…
  • [VIDEO] Checklist to Monitor the Health of Your Website Using Google Webmaster Tools

    Caitlin Kaluza
    29 Jul 2013 | 10:36 am
      Google Webmaster Tools provides a wealth of knowledge about the way Search Engines Crawl and Index your website – and the best part is that this data comes directly from Google! Google Webmaster Tools: Where to Start? Often our clients log into Google Webmaster Tools and get overwhelmed by the amount of data available. We’ve put together a short checklist of six steps you can take regularly to check up on the health of your website using Webmaster Tools. Watch the video below! The post [VIDEO] Checklist to Monitor the Health of Your Website Using Google Webmaster Tools…
  • Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference

    Caitlin Kaluza
    24 Apr 2013 | 5:02 am
    Last week, our team attended the Nonprofit Technology Conference in Minneapolis! We are posting our recaps and resources from the conference over on the Tendenci website. For The SEM Blog, we’ve included some tools from speaker Justin Cutroni of Google. Justin presented on Google for Nonprofits and Smart Data. The Schipul/Tendenci team at NTC 2013! Analytics tools for nonprofits (really any organization can benefit from these tools!): 1. Cross Domain Tracking Many sites we work with (including our own!) is made up of multiple domains. The multiple domains can be tricky with reporting…
  • 7 Takeaways from the #Bingle Panel at #SXSW Featuring both Google & Bing

    Caitlin Kaluza
    14 Mar 2013 | 9:26 am
    Google has done a fantastic job of putting Matt Cutts out there as the face of the web spam team – and he is also the face who delivers updates about Google’s work and algorithm updates to the web at large. Matt Cutts addressing the SEO world about alogirthm updates on Google’s YouTube Channel GoogleWebmastersHelp The crowd at the “How to Ranke Better in Search” #bingle panel at SXSW was reflective of the presenters’ reputations. The other panelist was Duane Forrester of Bing – whose specific role is product manager of Bing Webmaster Tools, and…
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    97th Floor

  • Episode 004: Richie Norton and How to Crush Fear

    Shante Schroeder
    16 Dec 2014 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder speaks with Richie Norton, an international speaker and consultant, Founder and CEO of Global Consulting Circle, and bestselling author. They discuss his book, The Power of Starting Something Stupid and “how to crush fear, make dreams happen, and live without regret.” You will learn: The circumstances […] The post Episode 004: Richie Norton and How to Crush Fear appeared first on 97th Floor.
  • 97th Floor Holiday Card: #20Helps Campaign

    Arianna Pesci
    5 Dec 2014 | 9:02 am
    How much is twenty dollars worth? This season for our 2014 holiday card, we at 97th Floor would like to demonstrate the awesome, positive power of money. Below is the digital version of the card we sent to clients and partners, which included a twenty dollar bill to help them jumpstart the giving. We are encouraging everyone […] The post 97th Floor Holiday Card: #20Helps Campaign appeared first on 97th Floor.
  • Episode 003: Chris Tuttle and Creating Value That Builds Business

    Shante Schroeder
    13 Nov 2014 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder speaks with Chris Tuttle, CEO of Live Your Truth. They talk about building a momentum for your business and your brand starting with a community that feels connected, honored and supported. You will learn: Chris’ journey from studying marketing in college to full-time CEO of Live […] The post Episode 003: Chris Tuttle and Creating Value That Builds Business appeared first on 97th Floor.
  • Episode 002: Content Marketing Myths and Misconceptions

    Shante Schroeder
    11 Nov 2014 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder chats with Josh Moody and Paxton Gray, leads at 97th Floor, on the topic of content marketing – specifically the value and benefit of content marketing in a long-term strategy. You will learn: What content marketing is. What content marketing is not. The common misconception about […] The post Episode 002: Content Marketing Myths and Misconceptions appeared first on 97th Floor.
  • Episode 001: Chris Bennett and the Art of Work

    Shante Schroeder
    6 Nov 2014 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder speaks with Chris Bennett, CEO and Founder of 97th Floor, a digital marketing agency. She asks three very specific questions regarding failure, advice and legacy. Chris Bennett discusses his start in graphic design and computer technology and all things digital long before design, web development and […] The post Episode 001: Chris Bennett and the Art of Work appeared first on 97th Floor.
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • 3 Ways Social Media and SEO Can Work Together

    Brendan Cottam
    18 Dec 2014 | 6:41 am
    The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette, has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO 10 Things I’ve Learned About SEO in 2014 I wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance. Link building done on its own is not…
  • How Print Publications Impact B2B Content Marketing Development

    Derek Edmond
    16 Dec 2014 | 7:13 am
    Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. For those of us working specifically in the online component of content marketing, the results might be surprising, and are certainly worth noticing. Chart: What Content Sources Do Customers Trust? Q. What do you think is generally higher quality? Articles found in printed publications ranked higher in perceived quality than those generated online. Even…
  • The Holiday Gift Giving Guide for the Content Marketers in Your Life

    Ryan Young
    11 Dec 2014 | 7:30 am
    FRIENDLY REMINDER: Gift-giving season has arrived. If you’re anything like me, you probably think there’s PLENTY of time left to finish up (or start) holiday shopping for those special people in your life. The reality is, there really isn’t all that much time left at all (sorry to burst your bubble). But, have no fear! I’ve pretty much done your holiday shopping for you, assuming of course that one of those special people to receive a gift happens to be a devoted content marketer. As all successful content marketers (and their family and friends) know, successful…
  • How to Fight the Infobesity Monster with Quality, Shareable Content

    Stacy Thompson
    9 Dec 2014 | 7:00 am
    With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing (Content Marketing Institute) 82% of marketers who blog see a positive ROI for their inbound marketing (HubSpot) 70% of B2B marketers are creating more content than they did one year ago (Content Marketing Institute) 60% of marketers create at least one piece of content each week (eMarketer) 58% of B2B marketers plan to increase their content marketing budget (Top Rank Blog) The…
  • 10 Things I’ve Learned About SEO in 2014

    Casie Gillette
    4 Dec 2014 | 10:39 am
    This April will be my 10th year in the search field. TEN YEARS! I know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year. Actually, I’ve probably learned something new every month. It’s why I love this industry. So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. 1. Education is Still Needed First and foremost, I often have to remind myself that just because I’ve been in the SEO world for ten years, it doesn’t…
 
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    The Search Engine Marketing Blog @ MoreVisibility

  • Learning from the AdWords Auction Insights Report

    Andrea Hamilton
    18 Dec 2014 | 1:29 am
    The Google AdWords auction environment is extremely competitive and constantly changing for every business that chooses to compete for the coveted “click.” Knowing where you rank amongst your competition is important to anyone responsible for tracking the effectiveness of your ad spend within Google AdWords.  While some large companies choose to invest in competitive data […]
  • Introducing Bing’s Universal Event Tracking

    Andrea Hamilton
    16 Dec 2014 | 1:28 am
    In October 2014, Bing announced their latest and greatest advancement – Universal Event Tracking (UET) – a simple, one-pixel solution for tracking events and measuring campaign performance and conversions. UET is now available and ready for implementation with advertisers. The beauty of the UET is that it allows you to track multiple interactions and can […]
  • Anatomy of a Landing Page: Designing Your Landing Page for Conversions

    Lauren Owens
    11 Dec 2014 | 1:46 am
    If we’ve said it once, we’ve said it a million times – your digital marketing campaign is only as good as your landing page. With that in mind, we thought we’d break down a conversion-optimized landing page to help you see how the elements come together to encourage users to follow-through. 1. Use Compelling, Benefit-Focused, […]
  • Shopping Cart Best Practices to Curtail Abandonment

    Lauren Owens
    9 Dec 2014 | 1:38 am
    By the time a customer reaches your shopping cart, you’ve done a lot of work. You’ve found them via search, connected with them over email, or sparked their interest in social media. They’ve spent time on your site and found things that they want to buy. This is the time to close the deal and […]
  • Affiliate Marketing Best Practices: Putting Your Online Sales Force to Work

    April Nelson
    12 Nov 2014 | 1:12 am
    In a recent post, we discussed affiliate marketing basics, including who should use affiliate marketing and why. But the key to affiliate marketing success isn’t participation, it’s optimization. In this post, we’ll look at the best practices for launching and running a successful affiliate marketing program. Creating the Fine Print This is your affiliate marketing […]
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    The Invesp Blog: E-commerce and Landing page Optimization

  • It’s the 2014 Holiday Sales Landing Page Ambush

    Stephen Da Cambra
    8 Dec 2014 | 9:41 am
    2014’s holiday sales season is in full swing and so far the reviews are mixed. According to the National Retail Federation, overall retail sales, including online and in-store, were down 11% from 2013, to $50.9 billion, for the kickoff Black Friday weekend. And there were more slumping sales figures (vs. 2013) in the NRF’s research: Overall, about 134 million people shopped over the 4-day weekend, down 5.2% Average sale per online customer is down 10.2% to $159.55 Average total spend per shopper over the weekend: $380.95, down 6.4% Despite the disappointing early data, the NRF sticks…
  • Social Media Ad Spending – Statistics and Trends [Infographic]

    khalid
    6 Dec 2014 | 3:53 am
    Did you know that the U.S. social media advertising revenue is estimated to increase by more than 194%, to reach $15 billion in 2018? This increase is from $5.1 billion last year, which translates to a 24.0% annual growth rate. This means that U.S. social mobile Ad revenues are estimated to grow from $1.5 billion in 2013 to $7.6 billion in 2018, a marked 38.3% growth rate. Check out our infographic on “Social Network Ad Spending – Statistics and Trends” for information on the global Ad spend per region on social networks and many more interesting statistics.   Infographic by-…
  • Don Draper Shows Us How to Develop a Unique Selling Proposition

    Stephen Da Cambra
    17 Nov 2014 | 2:10 pm
    The character of Don Draper, the dapper protagonist of the multi-Emmy Award winning program Mad Men, is a composite drawn in part from a number of real-life advertising people. Draper’s professional accomplishments are said to be based on those of Rosser Reeves. Among other notable contributions to the profession, Reeves helped develop the idea that advertising must highlight a product’s Unique Selling Proposition (USP – sometimes referred to as unique value proposition or UVP). Reeves’ more famous applications of the USP principle include “Melts in your mouth, not in your…
  • Holiday Shopping in Numbers- Statistics and Trends

    khalid
    4 Nov 2014 | 6:50 am
    The 2014 holiday season will have only 26 days between Black Friday and Christmas, just one more than last year and five fewer than 2012. Still the US retail commerce is expected to grow 16.6% this holiday season up from the 15.3% growth of last year. Looks like it doesn’t matter anymore just how many days there are in the holiday season anymore. Retail commerce is growing by leaps and bounds each season. This year we estimate that holiday season sales will account for 23.7% of total retail E-commerce sales in the US. If you’re just as curious as we are, do check out our infographic,…
  • How Triggers Add Focus to Your AB Testing

    Stephen Da Cambra
    4 Nov 2014 | 3:29 am
    In the simplest terms, your customers choose to buy from you because of what makes you and/or your products different. If they find no difference between you and your competition, they have no mechanism with which to make a purchase decision. They have no trigger to buy. Understanding that simple fact can bring time-saving focus to your AB testing program. If you follow conventional testing wisdom, you will maintain an ongoing program of testing every element of your landing pages, email messages, product pages, etc., to find what improves conversion rates and what doesn’t. But the…
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    ReelSEO Video Marketing

  • How-to Get the Most YouTube Video Views Via Facebook [#TubeTalk #54]

    Dane Golden
    17 Dec 2014 | 9:48 am
    How do you get the most views for the YouTube videos you upload to Facebook? What is YouTube's own secret to success for promoting its video uploads on Facebook? We discuss the best strategy on this week's TubeTalk podcast.
  • ALS Ice Bucket Challenge Results: Biggest Video Meme Ever, 1.3B Views

    Carla Marshall
    17 Dec 2014 | 8:11 am
    The ALS #IceBucketChallenge was a uniquely video-orientated phenomenon that swept across the world in a matter of days over the summer of 2014. It dominated the social feeds of hundreds of millions, and is the biggest video meme ever with 1.3 Billion Views.
  • Hey YouTube! Why Make it So Difficult to Share Video Ads?

    Contributor
    16 Dec 2014 | 8:18 am
    Social virality should be a key metric in the success of a video advertising campaign, because sharing videos ads enables viewers to become brand champions by endorsing the content across their social networks. But why does YouTube make video ad sharing so difficult?
  • 5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

    Contributor
    15 Dec 2014 | 9:31 am
    Basic keyword research is a vital part of optimizing your video content, and something that you should do well before you even publish a video to YouTube, or another video site. We show you 5 Keyword, Trend Research, and SEO tools and techniques that will come in very handy for video SEO.
  • 10 of the Best Christmas Videos to Share with Friends and Family

    Greg Jarboe
    15 Dec 2014 | 7:40 am
    Christmas is the time for sharing, so we bring you 10 of the best festive holiday-themed videos from 2014 to share around. Please feel free to re-gift this playlist with everyone you know who isn’t a regular reader of ReelSEO. You're welcome.
 
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    HigherVisibility

  • Top SEO Forums in 2015 and Why They Matter

    Amanda DiSilvestro
    18 Dec 2014 | 5:25 am
    Forums are one of those things that many businesses are scared to get involved in because so many have a bad name. For many years people would spam different forums with links to their own companies, which of course led to Google penalizing the forums, which of course made you want your link nowhere near the now penalized site. This is unfortunately still the case for many forums, but that doesn’t mean there aren’t forums out there doing it right. There are a few different things to keep in mind when it comes to forums, particularly SEO forums: How the Right SEO Forums Can Help Your…
  • Google Analytics Updates: iOS App Installs, Tag Manager Improvements, and more

    Amanda DiSilvestro
    17 Dec 2014 | 5:35 am
    These last few months we saw a few updates from Google Analytics, all of which can help small businesses in 2015 if you get started on the right foot. There were three major updates that are probably the most beneficial: iOS app install tracking, the Enhanced Ecommerce features came out of beta, and the Google Tag Manager was made more accessible and powerful with new APIs, a new intuitive interface, and more 3rd-party templates. These three major updates were made either in November, or last month, or October the month before, so they’ve been out for a little while. This has given us…
  • What are AdWords Scripts and Why Do They Matter?

    Amanda DiSilvestro
    16 Dec 2014 | 5:26 am
    If you’re looking for a new feature or task to get involved with in 2015 that you may have missed, AdWords Scripts is a good one for many businesses. AdWords released Scripts back in June 2012, but many are still missing the benefits or have pushed this feature to the backburner over the last three years. While this may be a job for your developers, company owners can understand how they work and help create a strategy to use scripts effectively. In other words, there really isn’t an excuse to not get started this year. Scripts are said to work best if you manage a large company, but even…
  • Google AdWords Updates: Video Reporting, Editor Version 11 and Lightbox Ads

    Amanda DiSilvestro
    15 Dec 2014 | 5:38 am
    This month we saw three updates to Google AdWords that will be great assets to many small businesses in 2015: The reporting in AdWords was revamped for video, a new AdWords Editor was released that supports more bulk editing features, and Google’s responsive Lightbox Ads is now available in AdWords. Consider what each of these updates mean and how they can benefit your company as we head into the New Year: AdWords Now Ready for Video Reporting Last week on December 11, Google announced that they will be changing the reporting in AdWords to include better Video analytics through a new Video…
  • Mobile Tips, Local Tricks, and Ultimate Guides: Top 10 Posts of 2014

    Amanda DiSilvestro
    11 Dec 2014 | 5:39 am
    It’s important to go back and take a look at some of your highest performing content over the past year. Hopefully you’ve been following reports and working to keep your content and relevant and customized as possible (and if not, learn more here), but sometimes you miss the big picture if you’re not keeping careful track. Looking back on your 2014 posts is a great way to get new ideas. We’ve done that, and while we were at it we thought we’d share! The following 10 posts are based on our Google Analytics data, in most cases the Pageview metrics, as well as the articles that will…
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    Flyte New Media

  • 32 Marketing Experts Share Tips That Never Go Out of Style

    Katrina Crowell
    3 Dec 2014 | 4:39 am
    Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics. It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind. But the truth is, the more things change, the more they stay the same. So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style. OK, we included ourselves,…
  • How to Measure Social Media ROI

    Katrina Crowell
    13 Nov 2014 | 2:13 pm
    Proving the efficiency of time or money spent on any given activity is a critical component of any marketing campaign. This is especially true of social media marketing campaigns, where the true value of time and money spent isn’t always immediately recognizable. So, how do you prove to your clients, or boss, or your own bottom line that there’s actual value for you in social media? That you aren’t just throwing your money away spaghetti on the wall and hoping something sticks? By establishing a clear way to measure and track social media ROI. And here’s how to do just that. Define…
  • Anonymous Apps: Whisper, Secret, and Yik Yak

    Rich Brooks
    8 Nov 2014 | 8:10 am
    Want to take some of the social out of social media? Want to share your deepest secrets with the world…anonymously? Then you may want to check out Whisper, Secret, and & Yik Yak, among others. It had been a little while, but I was back on 207 the other day, talking about a category of apps that allow you to hide behind a veil of anonymity.  While tools like Facebook and LinkedIn want to link profiles to real people, there is a popular movement to allow people to post and share without revealing their identity. In this session we look at three apps in this category, and talk about…
  • How to Build Loyalty for a Commodity Product

    Rich Brooks
    30 Oct 2014 | 9:13 am
    How could a commodity product like razors build a rabid and loyal following? They showed personality from beginning to end. Recently I joined the Dollar Shave Club, a service that sends razors to your house each and every month. One of the big selling points of the Dollar Shave Club is the ridiculously low prices. The entry level blade is $1 a month for five blades. Compare that to your typical Sensor blades that would run ten to fifteen bucks at your local Walgreens for the same amount of shaves. Now, it would be relatively easy for another company to compete with Dollar Shave Club on price.
  • How Do I Activate Google Webmaster Tools?

    Katrina Crowell
    17 Oct 2014 | 10:28 am
    Discover how to unlock the full power of Google Analytics by connecting Google Webmaster Tools to your account. So, you’ve successfully installed Google Analytics and you’re officially tracking your website activity. Nice work! Now, in order to take the most advantage of the metrics and tracking tools Google Analytics provides, you’ll want to make sure you’ve activated your Google Webmaster Tools. Doing this is actually not very complex and activating this tool gives you access to important Search Engine Optimization metrics such as Search Queries and In-Page…
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    Inside AdWords

  • Use ad customizers to gear up for your holiday promotions

    Rob Newton
    15 Dec 2014 | 12:03 pm
    A few months ago, we introduced ad customizers, a new AdWords tool that lets you show highly relevant text ads to your customers, in real-time, even when you have thousands of products, services, and promotions—all changing by the day. Check out this video to see how you can put ad customizers to work in your accounts.Use ad customizers to boost performance this holiday seasonAs the holiday season continues, there’s no better time than now to use ad customizers to connect with your customers at scale with the products and promotions they’re searching for, in real-time. Cameron Urry,…
  • Video Analytics Page in AdWords for Video launches today, helping marketers make ads people choose to watch

    Rob Newton
    11 Dec 2014 | 12:08 pm
    In AdWords for video, you add targeting and budgets to YouTube videos to make video ad campaigns. Until now, advertisers looking for info on how their videos performed outside of when they appeared as ads would need to jump over to YouTube Analytics for that data. Today we’re excited to announce a revamp of Videos reporting to offer more YouTube Analytics-style performance metrics right in AWV, bringing a greater focus on video creative to campaign management and optimization.As you can see in the above chart, the new Video Analytics page prominently features a visualization of your…
  • Drive Downloads and Re-Engagement for Your Mobile App

    Rob Newton
    11 Dec 2014 | 9:03 am
    There are millions of mobile apps with more introduced every day. But as we talked about during our livestream yesterday, how do you get people to find your mobile app?  And once they do, how do you keep them coming back? We’ve created best practice guides to help you do both.The first guide, Tapping into Mobile App Installs, and its one-page checklist will show you how to drive installs of your app and grow a valuable user base. You’ll find out how to:Estimate the value of a user for your mobile appAttract potential users with compelling ads and app store pagesTrack and optimize the…
  • Introducing the new AdWords Editor, turned up to 11

    Rob Newton
    10 Dec 2014 | 1:30 pm
    Over the past two months, we’ve rolled out a series of tools built for AdWords power users. Designed with our most sophisticated advertisers in mind, these tools help simplify your workflow and reduce the time spent on campaign management. And as announced today on our global livestream, we’ve launched an exciting update to one of our most popular tools: AdWords Editor.AdWords Editor 11.0 represents the biggest update to the application since we released it in 2006. It’s been redesigned from the ground up: we’ve enhanced all of the features you know and love while adding new ones to…
  • Click through AdWords in 2014

    Rob Newton
    10 Dec 2014 | 11:12 am
    Welcome to the Inside AdWords livestream! Today, Jerry Dischler, Vice President of Product Management for AdWords, explores our most innovative products of 2014, shares customer stories and best practices, and wraps up the year with an announcement you won’t want to miss. Tune in to the livestream on YouTube or watch below.
 
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    Location3 Media

  • 6 Reasons Why SEO Isn’t Dead

    Crystal Ware
    17 Dec 2014 | 2:05 pm
    “SEO is dead” is actually a phrase some folks are starting to ponder and if you Google it, you will see more than 14,000,000 results. I have just one thing to say – hogwash. (You’re welcome for that bit of southern belle charm) Is SEO dead in the traditional sense? Sure, but it’s far from gone. We’re seeing a shift in how we gather insights. Because of “not provided,” content is no longer about quantity but quality and link building has been replaced with “relationship building.” With algorithm updates, secure search, and Google’s omnipresent finger-wagging businesses…
  • Facebook Extends Olive Branch to Publishers with New Update

    Chris Jones
    16 Dec 2014 | 10:50 am
    Last week Facebook dropped a relative bomb on Page Managers and for the first time in recent memory I wasn’t left with feeling that it was a move towards further monetization of the platform, at least not directly. (Every move is a move towards further monetization of the platform on one level or another) But the social media giant has claimed to have listened to publishers around the world and responded to publishers’ requests with this new update. So what’s the big deal? Facebook did something that I think will actually increase organic reach of posts if implemented correctly. It…
  • Digital Marketing Account Coordinator

    admin
    12 Dec 2014 | 1:31 pm
    Location3 is looking for full time Account Coordinators to provide support to client teams across select digital disciplines.  This includes being able to multitask, problem solve, manage multiple timelines and work across functions on occasion.  A successful team contributor will perform tactical tasks effectively and with minimal supervision, develop collaborative relationships with team members, display communication and act proactively.  Account Coordinators report to Account Directors. Interested in joining the team? Apply in our Career Center. Responsibilities: Research – complete…
  • Digital Marketing Account Manager

    admin
    12 Dec 2014 | 1:16 pm
    Location3 is always looking for seasoned and dynamic individuals with strong PPC, Display and/or SEO capabilities.  Account Managers at Location3 Media are key points of contact for clients, and are responsible for performance and campaigns from strategy to management and execution.  Account Managers at Location3 work on dedicated client teams and continually support and lead integration efforts with other digital and media services. Interested in applying? Visit our Career Portal. Responsibilities: Responsible for determining client strategy – PPC, Display or SEO – and identifying…
  • Business Development Associate

    admin
    12 Dec 2014 | 12:59 pm
    We are looking for a dynamic Business Development Associate who can effectively build the bridge of communication with decision-makers for prospective clients. Visit our Career Portal to apply. The successful candidate will be a member of our Sales and Marketing team, and will: Use email/phone as the main form of contacting prospects that are generated by internal and external sources of lead Identify and reach out to decision-makers for prospective clients, and gauge interest level Initially, set up discovery calls Over time, position may grow into a fully-fledged business development…
 
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    Emarketed PPC & SEO Blog

  • SEOs Beware: Pandas Don’t Hibernate!

    Emarketed
    17 Dec 2014 | 9:18 pm
    Historically, during the holiday season, Google has announced that there would be no “major” Panda updates until the new year. This year, many SEOs speculate that this may also be the case, as there have been no Panda updates since late October. That’s a long time for Google to go without a major Panda update.... read more
  • Google Identifies Mobile-Friendly Pages

    Emarketed
    8 Dec 2014 | 4:47 pm
    What you see on Google’s search results on a desktop computer should match up to what you see on a mobile device but the landscape is changing. For search results shown on a phone, Google is incorporating more local and mobile-friendly factors, making the actual results differ greatly from the desktop version, depending on your... read more
  • What To Do If Your PPC Campaign Has ‘Hit the Wall’

    Emarketed
    2 Dec 2014 | 7:47 pm
    When managing a pay per click campaign, unfortunately there may come a time when you feel like you’ve hit the proverbial wall. Due to exhaustion, time constraints, budget or maybe you just don’t know… but your campaign may not be working for whatever reason and you just don’t know what to do about it. Instead... read more
  • What is Google Contributor?

    Emarketed
    24 Nov 2014 | 3:12 pm
    If you’re tired of ads on your favorite sites, Google has the perfect solution for you. And it involves you paying them! How Does Contributor Work? Deemed an “experiment”, it seems that Google is trying to figure out just how much users are willing to pay on a monthly basis in order to avoid ads. Users... read more
  • Misconceptions About Nofollow Links

    Emarketed
    18 Nov 2014 | 4:59 pm
    Created in 2005, there has been much mystery and scrutiny surrounding the nofollow link. Let’s explore and bust some of these misconceptions about nofollow links: 1) Using a nofollow link will blacklist or deem a site untrustworthy While it’s true that Google recommends nofollowing content that you may deem untrustworthy (such as author comment links),(See... read more
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    Online Marketing Blog - TopRank®

  • Global Content Marketing – Book Review

    Lee Odden
    18 Dec 2014 | 3:08 am
    The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global perspective are essential for international companies. Luckily, I know of just such a resource to point you in the right direction. I first met Pam Didner when liveblogging one her presentations at Content Marketing World. She was at Intel and I had…
  • Social Media Content: Pros, Cons, Examples and Best Practices

    James Anderson
    17 Dec 2014 | 5:06 am
    Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most likely first visiting your website, then checking out your social channels. Content on social media allows you to open up a direct line of communication with customers, prospects and industry leaders in way that traditional media placements simply do not. Carefully crafted and curated social content can tell a customer what your brand is about, what kind…
  • A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

    James Anderson
    16 Dec 2014 | 5:45 am
    So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s go with the latter. You may have heard the phrase ‘brand journalism’ tossed around, but what does it mean to marketers? A simple definition of a brand journalist is this: A marketer and a journalist. They can walk into a bar or walk where ever they want. The point is that they walk in the same shoes, as the same persona with the same mission: Telling and sharing great…
  • 25 Women Who Rock Social Media – 2014

    Lee Odden
    15 Dec 2014 | 3:02 am
    Today we’re celebrating the 5th and final version of the 25 Women Who Rock Social Media – 2014 edition from TopRank Online Marketing. Nearly 100 women have been recognized over the past 4 years and the feedback I’ve received has been amazing – just like the women featured on the lists. Publishing these posts has also introduced me to some incredible individuals that are accomplishing amazing things – creating impact and making a difference – through social networking and social media content. This year nominations were invited from all past honorees. We…
  • Online Marketing News: Disney Is Tops, Slingshot Re-slung, Tumblr Gets Growing

    Ben Brausen
    12 Dec 2014 | 2:45 am
    SURVEY: If Users Are Forced to Choose Between Facebook and Twitter, Twitter Loses - The good news for Facebook in a recent survey by survey creator Survata is that if regular users of both social network were hypothetically forced to choose between keeping only Facebook or Twitter, every age group but one chose Facebook. The bad news: The one age group that opted for Twitter, albeit by the slimmest of margins, was 13 through 17. AllFacebook Facebook Updates Trending - People gather on Facebook to talk about what’s happening in the world. In January, we introduced Trending to help people…
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    aimClear® Blog

  • Increase PPC Workflow in a Snap! aimClear’s Deep in the Sheets (Episode #8)

    Erica Melchior
    17 Dec 2014 | 9:36 am
    In this episode of Deep in the Sheets, Megan Demarais, aimClear SEM Account Manager, recounts 15 Excel hacks that increase PPC workflow. Here’s what you can expect to learn: Automatically sum Network days function (determine how many weekdays in a particular month) “CTRL” “PLUS” Repeating a formula in multiple cells Copying patterns Tabbing between worksheets Trim function Transposing (changes rows to columns and vice versa) Format painter LEN function Proper function (easily capitalize the first letter of every word) Lower function Concatenate Conditional…
  • Social Media Grand Slam! Who You Are, Who You Want To Be

    Erica Melchior
    15 Dec 2014 | 2:03 pm
    Marty Weintraub, aimClear Founder & Evangelist, interviews Mark Traphagen, Senior Director of Online Marketing for Stone Temple Consulting, about the proper place in the marketing mix for social media. So often, brands fail at social because they are doing it for the “sake of social media.” As the C-suite asks how their investment in social is yielding ROI, brands who do it right can shape brand stories and make strides toward defining the brand in ways that support business objectives. The front end of social media marketing is actually business consulting. Watch the video to…
  • First Impressions Matter! Developing Clickworthy Content with Jordan Kasteler

    Erica Melchior
    9 Dec 2014 | 8:25 am
    aimClear’s Manny Rivas, Online Advertising Director, sat down with Jordan Kasteler, Sr. SEO Manager at Red Door Interactive, to discuss what makes content successful and what steps marketers can take to set their content apart from the rest. In this video interview, Jordan describes strategies for structuring and packaging content to make users want to share it and be more engaged with it. Today’s consumers judge content upon first glance, so making your content attention-grabbing from the beginning is of the utmost importance. Watch the video to discover how to make your content…
  • Pay For Sex? How The Economist Pimps Old Content On CNN To Sell Subscriptions

    Marty Weintraub
    8 Dec 2014 | 12:27 pm
    Sex sells and The Economist Magazine is taking the world’s oldest profession to a new level of content advertising debauchery to score subscriptions. There’s more to the tactic than meets the eye, especially as concerns The Economists escalation of “Sex” keyword content over the last few years, coupled with a prodigal decline of search interest in The Economist as an entity. The banner ads below appeared on CNN.com (tablet), Sunday morning. The twin banners on the same page, essentially an above the fold ads takeover of CNN.com, called readers to action asking, “How much does the…
  • Visualized Budget Pacing (Episode #7) – aimClear’s Deep in the Sheets

    Erica Melchior
    3 Dec 2014 | 10:39 am
    Today’s episode of Deep in the Sheets illustrates how to manage and track your budget to ensure ideal pacing throughout any given time frame. Dion Plakos explains how to identify whether you are spending budget too quickly or if you should allocate more dollars throughout any PPC campaign by following this nifty Excel guide. Easily view budget pacing by calculating “cost per day” to produce a visually appealing line chart that displays progress in an easy-to-follow illustration. Enjoy, and tune in for our next episode of Deep in the Sheets on December 17.
 
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    Branded3

  • Brands get super creative on social media for #Christmas

    Natasha Nanner
    17 Dec 2014 | 7:57 am
    ‘Tis the season to be creative – especially when it comes to your social media campaign! With social networks such as Instagram, tumblr, Pinterest and Twitter attracting millions of users each and every day, there is endless opportunity for brands to build customer loyalty, engage with fans and establish online personalities. And what better time to truly make the most of this than at Christmas, when people are full of holiday spirit and eager to embrace anything remotely festive?! Rather than just sticking a “Happy Christmas” hashtag on the end of a tweet and taking a selfie by the…
  • #ChristmasJumperDay with @Branded_3

    Laura Crimmons
    12 Dec 2014 | 8:58 am
    As is now tradition we got into the Christmas spirit at B3 Towers today and took part in Save the Children’s Christmas Jumper Day. We had a vote for the cheesiest Christmas jumper, the result of which is revealed at the bottom of this post. Our awesome Design team put together this time-lapse video capturing the spirit of the day! And without further ado, on to the jumpers! A strong gingerbread theme from the Account Management team joined by Charlie our new PR & Marketing Manager. A demure take on the Christmas Jumper theme from the Design team. No comment needed for this one. Our…
  • 5 #northerndigitalawards nominations for @Branded_3 including 3 for Best SEO Campaign

    Felicity Crouch
    11 Dec 2014 | 8:16 am
    We’re rounding off a year full of award nominations and wins with the fantastic news that we’ve been nominated for five Northern Digital Awards! The shortlist was announced today and we’re thrilled with the news that three of our best campaigns from 2014 are on there. The Northern Digital Awards recognises the very best in digital marketing campaigns and talent in the north, here’s what we’ve been shortlisted for: Best SEO campaign: Branded3 & City Index – Education and Expert Analysis Branded3 & Transform – Brits, Boobs & Botox Branded3 & Virgin Holidays Cruises…
  • Webinar: A kick-ass link audit for 2015 – with @Branded_3 & @DeepCrawl

    Felicity Crouch
    11 Dec 2014 | 6:08 am
    Join Branded3’s Search Strategist, JJ Grice and DeepCrawl’s Global AM, Kit Nichols next Tuesday in an insightful webinar to learn how to implement a successful link audit strategy for 2015. At 5pm (GMT) on Tuesday 16th December, you can tune in to the 45-minute webinar by registering here, and hear JJ and Kit share their thoughts on: How to increase engagement and reputation using outbound link audits Manual penalty recovery and how to deal with negative SEO attempts by inbound audits Branded3’s best tool recommendations A solid link audit action plan for the year ahead DeepCrawl is a…
  • Webinar: Should newsjacking be part of your SEO strategy for 2015?

    Felicity Crouch
    5 Dec 2014 | 2:31 am
    Next Wednesday, Branded3’s Head of Search, Stephen Kenwright, will be hosting an SEM Rush webinar on newsjacking; what not to do, how to get it right and its benefits. Demonstrating with case studies, Stephen will discuss what marketers will need to prepare if they’re looking to leverage newsjacking as part of their 2015 SEO strategy. Stephen will talk about why lots of newsjacking misses the mark and doesn’t actually get in front of the right audience, explaining that it’s more about being proactive and being prepared rather than just reacting to news and current trends. Take a look…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Launching Marley Natural™ In a Distributed Environment

    Andy Schaff
    16 Dec 2014 | 8:29 am
    It was 4:05 AM PST on November 18th when I got the email from Paul: “Andy – NBC broke the embargo early, please push the site live now.” I had just awoken an hour and a half earlier after a 3 hour nap. Preceding that, I powered through 17 hours straight of environment tweaking, nginx/php5-fpm/varnish configurations, and meticulous testing. This was the largest launch we had ever done and I was 100% in charge of making sure the site could handle 2-3 million pageviews per day. I checked in with my partner in crime on this project, Blake. He had pushed through, pulling his second…
  • 8 Free Keyword Research Tools for PPC Advertising

    Erica Opsvig
    2 Dec 2014 | 9:22 am
    Whether it’s SEO or PPC advertising, search engine marketing campaigns should begin with keyword research. This research is arguably the most important task for the foundation of all SEM efforts. It not only gives marketers insight into the mind of their audience, but helps bridge the gap between potential customers and the products or services they are looking to buy. Although keyword research is vital to both SEO and PPC, there are differences between the two. With PPC, you’re essentially bidding on keywords in an auction and paying every time someone clicks your ad.  Your ads…
  • Bad Behaviors That Make Me a Better Project Manager

    Ariana Burgess
    25 Nov 2014 | 12:06 pm
    I have learned over the years that there are a few behaviors which are normally considered impolite or taboo, but are extremely helpful when it comes to managing projects and teams and getting things done. Saying NO: For a Libra, saying no is not easy. I like to have balance and harmony, make people happy. So saying no is often an exercise of will power for me, but it’s essential for keeping sanity. It’s taken me many years, but saying no for the right reasons has helped to protect myself, Portent, my internal teams and clients. Sometimes it’s saying, “No, we can’t…
  • Allies, not rockstars: Influencer research for us mortals

    Ian Lurie
    20 Nov 2014 | 4:55 pm
    Most marketers equate ‘influencer research’ with ‘finding a celebrity who will endorse for free.’ I call that the Rockstar Method. It’s a miserable approach. Ready-and-waiting rockstar social amplifiers are slightly less common than mint-condition K cars. K Cars: Bask in the awesome The Rockstar Method has its place with major brands, pure luck and the well-connected. Mere mortals like you and me, though, need allies, not rockstars. Find rockstars you like. Then sift through their followers, looking for allies: Knowledgable, valuable, selective curators who…
  • 5 Ways Your Site Might Fail Google’s Mobile-Friendly Test

    George Freitag
    19 Nov 2014 | 1:33 pm
    On Tuesday, Google announced a new label in search results that states whether or not a site is “mobile-friendly.” Now when you’re on your phone, you’ll know ahead of time if the site you’re thinking about visiting is optimized for your device. Accompanying that announcement, Google said that they are also experimenting with a ranking boost for sites that pass their “mobile-friendly test.” Portent: where all mobiles are welcome If this still doesn’t convince you, remember that mobile traffic is likely already exceeding desktop traffic and…
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    solar news HubSpot

  • Essentials of a Solar Greenhouse

    18 Dec 2014 | 6:37 am
    Plant breeding and plant production is a very productive hobby and livelihood. It is good way to earn some living by producing high-valued crops. It is also a good way of contributing to the environment. The best way to sustain this endeavor is to get a solar greenhouse. Read on to learn the basics of the solar greenhouse. What Is a Solar Greenhouse? The very purpose of any greenhouse is to collect solar energy whenever the sun shining high. However, solar greenhouses serve a more specific purpose. It is able to do more than collect the solar energy. The solar greenhouse is able to store heat…
  • Solar Power- How Does It Save The Environment

    12 Dec 2014 | 3:30 pm
    You’ve probably heard a lot about solar energy and how efficient it is. Moreover, over the last few years, there have been several moves to see how effectively we can use solar power in an attempt to alleviate the energy crisis that the world faces. So, how does using solar energy fit into the bigger picture of protecting our environment? The point is that even small changes in the way we do things go a long way in terms of saving our environment. Solar energy is a renewable energy source The sun offers us a great source of renewable energy; it’s been around for over four billion…
  • How Solar Thermal Works In Your Home

    12 Dec 2014 | 2:14 am
    Given energy concerns these days, most homes are now designed to take advantage of passive solar heating concepts. Solar thermal is a big part of this process. How Thermal Mass Works In Your Home Getting a little free heating can go a long way on your utility bill, particularly over the life of a structure. Passive solar heating is the methodology used to achieve this goal. It is a process wherein a home is built or upgraded in such a way as to catch and contain as much of the sunlight in the form of heat as possible. To effectively use solar for heating, thermal mass is a subject you need to…
  • Following A Greener Path: What You Must Understand About Solar Power

    11 Dec 2014 | 3:27 am
    Going forward, people will be using oil less and less. Luckily, you can join this transition by making good use of clean, renewable solar energy today. This article is filled with useful tips and helpful information. When you are just transitioning to solar power, pick something small to start with. There are outdoor lights that are completely run on solar energy. It’s easy to find this sort of product online, at home improvement stores and at big box stores. Installing this sort of lighting system is a no-brainer. Walk down your garden path and poke the lights into the ground! To…
  • Feeling In The Dark About Solar Energy? Check Out These Illuminating Tips!

    10 Dec 2014 | 1:38 pm
    Many people are switching over to solar energy to power their homes these days. To make the best decisions regarding solar energy usage, one must fully understand the consequences and considerations surrounding its use. Read the below article to increase your knowledge on solar energy. There are a couple of different photo-voltaic panels to choose from. Less expensive poly-crystalline panels are not as efficient as the costlier mono-crystalline panels. You should purchase the best possible product your budget can allow when it comes to solar power systems. The efficiency of your solar panels…
 
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    Local SEO Guide

  • Apple Maps’ Business Data Quality Strategy

    Andrew Shotland
    25 Nov 2014 | 7:53 am
    Last week, when we uncovered that Apple Maps had cut deals with at least ten new companies (e.g. Yext, Location3, Yodle, etc.) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on: Apple has come to realize that organizing the world’s local [...]The post Apple Maps’ Business Data Quality Strategy appeared first on Local SEO Guide.
  • An Agency Client Started Using This Local SEO Audit Template And You’ll Never Guess What Happened Next

    Dan Leibson
    21 Nov 2014 | 8:09 am
    Their clients’ local and organic search rankings and traffic started going up Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. One of the things I tried to stress is the importance of a diversified SEO strategy for local clients. Here at Local SEO Guide, that [...]The post An Agency Client Started Using This Local SEO Audit Template And You’ll Never Guess What Happened Next appeared first on Local SEO Guide.
  • Apple Maps Rejects Home-Based Businesses

    Andrew Shotland
    20 Nov 2014 | 9:24 am
    It’s Apple Maps week over here. Just wanted to point you over to my latest post on AMM, Apple Maps Is Not Intended To Be A General Business Directory, my rant on why I think Apple Maps should allow home-based businesses to be listed. Kind of ironic given this from the U.S. Small Business Administration: [...]The post Apple Maps Rejects Home-Based Businesses appeared first on Local SEO Guide.
  • Apple Maps “Announces” New U.S. Business Listings Data Providers

    Andrew Shotland
    19 Nov 2014 | 12:13 pm
    Just posted this on the Apple Maps Marketing blog, but it’s too big a deal to not put here as well: At the launch of Apple Maps Connect, we submitted an inquiry about submitting a client with a few hundred locations to Apple Maps.  Today we received the following email: “Thank you for your recent inquiry [...]The post Apple Maps “Announces” New U.S. Business Listings Data Providers appeared first on Local SEO Guide.
  • Local Directories May Survive Google’s New Local Knowledge Pack

    Andrew Shotland
    18 Nov 2014 | 9:57 am
    Last week, Google started to switch out its local Carousel results for a new set of mobilish-type pack results that appear to rely heavily on its local Knowledge Panels, so let’s call it a Knowledge Pack, or “K-Pack”, for the purposes of this post. In his seminal post Some Thoughts On The New Pak Results [...]The post Local Directories May Survive Google’s New Local Knowledge Pack appeared first on Local SEO Guide.
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    Internet Marketing Ninjas Blog

  • 6 Best Google Docs Apps for Writing Productivity and Collaboration

    Ann Smarty
    15 Dec 2014 | 6:30 am
    Google Docs has been one of the most powerful editing and collaboration tools for years. And it’s free! The built-in ability to create documents, invite editor and collaborate in real time is awesome. The rest can be achieved through helpful addons that are available all over the web. Sadly, there are not nearly as many of these extensions as there are for their flagship browser, Chrome, or as many apps as there are for the Android platform. But you are slowly seeing more being released, and the ones already out there are really helpful. For those who are writers or editors, these are…
  • Content as a Ranking Factor (Bing) & Never-Ending Penguin: This Week in Search

    Jen Van Iderstyne
    11 Dec 2014 | 10:48 am
    It’s been a snowy week for the Ninjas in upstate New York, but the conversation’s been heating up on our forums. According to Google: Penguin 3.0 is continuing One of the most engaging threads on the board, with over 50 comments there is little in the Search World more interesting that what Google is doing with Penguin updates now and in the future. The latest iteration, Penguin 3.0, seems to be continuing to roll out causing after affects good and bad for many sites. Whether the latest iteration brought good news or bad for your site, after seeing over a year hiatus between the last…
  • Contextual Advertising: What Is It and Why?

    Deborah Anderson
    10 Dec 2014 | 6:00 am
    Contextual Advertising, as a phrase, sounds so sophisticated, doesn’t it? Throw that one around in a couple of meetings and it sounds like you, as the marketing manager, know what you are talking about and expert in all things advertising. First, let’s jump into some resources that you can use, to get started with contextual advertising: Infolinks Infolinks is the epitome of contextual advertising. Contextual Advertising: Infolinks Example Infolinks is a creative look at contextual advertising, allowing elegant solutions that are less advertising-like and more natural. An example is a…
  • 7 Best Flipboard Magazines For Online Marketers

    Ann Smarty
    8 Dec 2014 | 6:00 am
    Have you discovered the majesty that is Flipboard, yet? I am unabashedly obsessed with this content curation tool, and I have been spending way too much time playing around with it. For those who have not yet fallen in love, this is an advanced RSS feed that creates “magazines” of your chosen content. So you can completely customize what you see, and read it with flipped pages in your browser, through a smartphone, or using a tablet. But you can also follow other people’s magazines that they have put together, with dozens, hundreds, or even thousands of articles. Some topics –…
  • How Does Google Handle Legitimate Hidden Content? #SEOQA

    Bonnie Stefanick
    5 Dec 2014 | 6:49 am
    Starting with WebmasterWorld and SEroundtable posts here and here, there has been a lot of talk about how Google handles hidden content and if hidden content is weighted differently. Hidden Content is Indexed… As far as I have seen since the discussion died down, Google does index this content. Personally, I think it would be really odd for them to stop indexing it. Also, from the clarification Google provided, there was nothing to suggest otherwise. What About Hidden Links? From all that chatter though, there was some interesting talk around hidden links from the Google Hangout.
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    Posts from the Econsultancy blog

  • 30 best things to happen to the internet in 2014

    Christopher Ratcliff
    18 Dec 2014 | 5:30 am
    Here’s a bumper crop of joyful things taken from the last 12 months of internet escapades, all of which made 2014 particularly amazing. Some will make you think “wow the internet is amazing”, some will make you think “wow the internet is kinda stupid”, either way these are all things that have somehow made our world a better place, in both minor and major ways.Neo-Nazis marching against Neo-Nazis In what is quite possibly the most heart-warming story about Neo-Nazis ever told, the Bavarian town of Wunsiedel managed to trick the attendees of an annual pilgrimage to Rudolph Hess’s…
  • 35 heart-warming quotations for content marketers and strategists

    Dan Brotzel
    18 Dec 2014 | 3:30 am
    ‘Tis the season for some inspirational and consoling nuggets of wisdom. I've rounded up 35 quotes from the great and the good that will hopefully give you food for thought in your content marketing efforts... Happy holidays! For more on this topic check out our content marketing periodic table or download the Digital Content Strategy Best Practice Guide. Making ‘boring’ businesses interesting Valeria Maltoni: "Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff." David Ogilvy: "The more informative your advertising,…
  • The best mobile campaigns from 2014: the expert view

    David Moth
    18 Dec 2014 | 2:22 am
    You will have noticed a steady stream of 2014 roundup posts on the blog recently and it’s now time for another. This time I’ve asked several mobile experts for their opinions on what have been the most impressive campaigns in the past 12 months. It follows on from a similar post looking at the biggest mobile trends from 2014.Now, on with the expert opinions... Which company do you think has done great things in mobile this year?  Sarah Watson, group mobile manager at The Net-A-Porter Group It’s incredibly hard not to pick Uber. The UX is exceptional and it works simply and efficiently…
  • Ecommerce in 2014: which brands are getting it right?

    Graham Charlton
    18 Dec 2014 | 1:33 am
    Which ecommerce sites are setting an example that others can learn from?  As part of our series of 2014 round ups, I've asked some ecommerce professionals for their suggestions...The expert panel Matthew Curry, Head of Ecommerce at Lovehoney.  Matt was hard to please this year, though he did have this so say:  "What I'm most impressed by are people looking to disrupt the standard 'come to this site and buy something' method of shopping. Just as having a separate Basket and Checkout are vaguely silly skeumorphisms of an old offline process, so too is the idea of visiting a place where…
  • Econsultancy's top 25 blog posts of 2014

    Graham Charlton
    17 Dec 2014 | 5:24 am
    It's that time of year again, so here's a round-up of some of the most popular posts written by the Econsultancy team this year.  Here's the top 25 blog posts of 2011, 2012 and 2013.  As usual, posts are ranked by number of page views. Yes, 21 of these posts are numbered lists. What of it?  At number one by a mile, this post on web design trends for 2014 from Chris Lake. So popular that it has its own site links in Google:  It's Mr Lake again with some excellent examples of minimal mobile UI design.  The Periodic Table of Content Marketing has been incredibly popular this year.
 
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    Fathom

  • Why Every Industrial Marketing Plans Needs PPC

    J.J. Anderson
    16 Dec 2014 | 5:00 am
    PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. Can your company afford to lose these 4 competitive advantages to competing manufacturers? #1. Only Pay for Performance PPC stands for ‘pay-per-click’. This means that advertisers only pay when someone interacts with their ad creative in a definable way – in this particular case, by clicking on it. The pay-per-click advertising model keeps costs tied directly to an actual performance metric. Does yours? #2. Build Brand Awareness for ‘Free’ As if…
  • Consumer Brand Manufacturing Spotlight: Holiday Shopping Stats

    Paul Richlovsky
    15 Dec 2014 | 2:04 pm
    It’s the holidays, which means, as a marketer for a consumer brand, chances are you’ve seen an endless parade of stats about the habits of holiday shoppers. Fear not. I’m not going to bludgeon you with 10, 19, or 99 more stats. I have merely a handful, but I want to tease out some significance from below the surface. Rather than having you cry for an ice pack after having absorbed so many numerical blows to the head, I’m hoping you can coolly reflect on a few numbers* with a clear mind. Here we go: More than half (55%) of brand managers use email as the #1 holiday…
  • Mobile Sites, SEO a ‘MUST’ for Manufacturers

    Patricia Thibault
    12 Dec 2014 | 8:11 am
    Mobile phones have become a way of life.  According to 2014 Pew Research data, 90% of Americans have mobile phones and 58% own smartphones.  “Americans” is a large dataset, so Fathom decided to conduct a survey of manufacturing end users to better understand their Internet usage patterns.  We found that 100% of these busy B2B professionals owned smartphones.  Check out some of the statements Fathom received from end users: “I use my smartphone for everything … checking email, viewing instructional videos, training, etc.” –Health Safety Equipment Manager.
  • Consumer Brand Manufacturing Spotlight: Millennials, Holiday Shoppers & Amazon Rankings

    Paul Richlovsky
    11 Dec 2014 | 12:48 pm
    This week, we’ve got a grab bag of interesting notes for the harried holiday-season marketer of consumer-brand-manufactured items. The 3 major themes are millennial brand engagement on social media, online holiday shoppers and Amazon rankings. Social media & millennials First up, millennials on social media. Specifically, why they choose to engage with your brand on Facebook, Twitter and Pinterest. The Center for Marketing Research tells us (via MarketingProfs) millennials reportedly like companies on Facebook in order to indicate brand loyalty (84%), receive updates (83%) and get…
  • The 9 Biggest Misconceptions About Video Production

    Justin Schultz
    10 Dec 2014 | 7:00 am
    Today, everyone has a smartphone. The video quality on these devices is stunning, and it grows every day. The ability to quickly shoot, edit, and post a video is all possible on most modern smartphones. Quoted in The New York Times, “71 % of mobile traffic will be video by 2016,” says Suraj Shetty, vice president for product marketing at Cisco. Before you start planning your own video production shoot, learn about the 9 biggest misconceptions about video production. 1. VVS – Vertical Video Syndrome We get in the habit of holding our phones in one position: portrait mode.
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    clickTRUE

  • The Tills Are Ringing And Tis’ The Season To Advertise! Isn’t it?

    Nellie
    15 Dec 2014 | 1:22 am
    The festive season seems to be a great time to drive sales, with consumers on the lookout for holiday gifts and new stuff to ring in the new year. It seems like the perfect time to run ads. Sure, you might get more eyeballs but how do you know whether your ads are truly driving sales? Are your ads actually reaching your target audience; those who are most likely to purchase your products? Or are you resigned to wasting precious advertising dollars on ads that may or may not work? Discover The Power Of Online Advertising Do you know that online marketing actually allows you to track how your…
  • Echelon’s Asia Top 62 Startups, The French Cellar secures 7-figure series A funding from ESW Manage

    Jereme Wong
    8 Jun 2014 | 8:19 pm
    FOR IMMEDIATE RELEASE Echelon’s Asia Top 62 Startups, The French Cellar secures 7-figure series A funding from ESW Manage Singapore, 9th June 2014 – ESW Manage 中青集团, is a private equity firm focused on investment opportunities particularly in Asia announced today it’s 7-figure investment to acquire a 20% stake into The French Cellar (www.theFrenchCellar.asia), Asia’s pioneer wine subscription e-commerce platform. This series A comes shortly after Kyosei Ventures, Jackie Lee joins as Chairman in March 2014. Mr. Wong Yat Foo has been invited to join the startup…
  • Serial Entrepreneur Jackie Lee joins The French Cellar as their Chairman

    Jereme Wong
    4 Mar 2014 | 5:41 pm
    FOR IMMEDIATE RELEASE Serial Entrepreneur Jackie Lee joins The French Cellar as their Chairman Singapore, 4th March 2014 — Kyosei Ventures, an Investment Holdings Company announced today its new strategic investment into The French Cellar (www.theFrenchCellar.asia), Asia’s pioneer wine subscription e-commerce platform. Jackie Lee, a seasoned serial entrepreneur, will step in as Chairman effective immediately while original founders Dr. Vincent Morello and Eric Joubert will hold the CEO and COO positions respectively. With Jackie’s understanding of the online landscape…
  • clickTRUE inks new strategic agreement with Google to become Google Analytics Authorized Premium Reseller in Asia-Pacific

    Jackie Lee
    14 Nov 2013 | 7:00 pm
    FOR IMMEDIATE RELEASE clickTRUE inks new strategic agreement with Google to become Google Analytics Authorized Premium Reseller in Asia-Pacific Singapore, 15 November 2013 — clickTRUE, an online consulting group specialising in Search and Conversion strategies and a Google Analytics Certified Partner (GACP) announced today its new strategic relationship with Google to become a Google Analytics Premium Authorized Reseller in Asia Pacific. Google Analytics Premium offers all the power and ease one expects from the standard version of Google Analytics plus extras that makes it perfect for…
  • Jackie Lee receives Most Promising Entrepreneurship Award

    Jackie Lee
    19 Aug 2013 | 8:15 pm
    Dear Partners, Clients and Friends, It is a great pleasure to be selected as the Most Promising Entrepreneurship Award Winner at the Asia Pacific Entrepreneurship Award 2013. I see this as a Team Award for clickTRUE. It is a true testament to the good work that the team has done over the past few years. I would also like to celebrate this award with our partners and beloved clients. I wish to thank them for believing in our capabilities and entrusting us with their digital marketing objectives. This award will certainly spur us to work harder and provide them with even higher service levels.
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    Add3.com

  • Retargeting Guide Part 1: Choosing a Platform

    Nora Park
    18 Dec 2014 | 8:30 am
    Choosing a Retargeting Platform With all of the vast amounts of information available at potential customers’ finger tips, most transactions and leads aren’t earned in a single visit to a site. Comparison shopping is easier than ever and retargeting is a direct and effective way to stay in front of customers as they consider a purchase. There are many platforms that offer retargeting with vast publisher networks, premium inventory and flexible controls and reporting. Choosing the best partner can depend on your own wants, needs and resources. Some platforms are fully managed,…
  • SEO: You’re Viewing it Wrong [Video]

    Miles Rossow
    10 Dec 2014 | 1:02 pm
    Recently, I had the pleasure of presenting my thoughts on improving teamwork dynamics between SEOs & Non-SEOs to a captive audience at Seattle Search Network’s monthly public meetup. Many people misunderstand how organic search works, which leads to a poor working dynamic between SEOs and the rest of the team. In the video below, I discuss how you can understand SEO even as the algorithms change and how this helps clarify SEO’s role within your own company. If you missed my blog on the same topic, you can find it here. Special thanks to Kane Jamison of Content Harmony for not only…
  • Why You’ll Never Succeed at B2B Content Marketing

    Ben Lloyd
    4 Dec 2014 | 2:12 pm
    This topic is of particular interest to us/me here at Add3 since we do a fair amount of our own blogging/content marketing for ourselves. We’ve bought in – but it’s because I believe we’ve got our expectations aligned with reality (#1 below). I think we’ve still got a ways to go on doing a better job at part 2 below, but it’s always going to be a work in progress. So here it is – there are probably 2 primary reasons your B2B content marketing efforts are “failing”. 1. Your KPI’s are All Wrong Odds are that you are expecting content…
  • Easily Boost the Reach of Your Google Shopping Campaigns

    Dell Monson
    20 Nov 2014 | 10:49 am
    This holiday season, clever retailers can expand their reach to more qualified consumers than ever before with Shopping Product Listing Ads in the Google Partner Network. In the wake of Product Listing Ads’ success, and with advertisers looking for more ways to expand their product offerings to relevant, qualified consumers, Google is testing the expansion of product offerings with select retail and ecommerce publishers this holiday season. What Are Shopping Product Listing Ads on the Google Partner Network? According to Google AdWords, Shopping Product Listing Ads will “show alongside…
  • 4 Quick Tips to CRUSH Your Holiday SEM Campaigns

    Dell Monson
    18 Nov 2014 | 11:11 am
    As we begin the holiday season, advertisers are ready to go, with a full understanding that a bulk of their yearly sales will come in over the next few weeks and set the tone for next year’s consumer base. No pressure, guys. Here are some tips you can use to make your holiday SEM campaigns a little brighter, and your books a little blacker. Proper Budget Allocation A bulk of advertisers’ ad spend will be used starting the week of Thanksgiving and will continue up until the first shipping deadline. It is extremely important that you allocate budgets properly to ensure you are in the market…
 
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    RankSurge

  • Search Reputation Vs Local Rankings

    Paul
    2 Dec 2014 | 12:55 am
    Search Reputation Vs Local Rankings Let’s get one thing clear – both are extremely important to any brand. But for the sake of this topic, which one is more important to focus on? Let’s use an example of a brand that has a location in every major metro in a country. The first step is to get ranked for “geotargeted term + keyword”. that’s the easy goal. Terms like “Austin colleges”, “art colleges Austin”, etc. So, the person searching finds the listing and is thinking about considering that school as a place to go into a ton of debt…
  • Why I Quit Domaining

    Paul
    5 Nov 2014 | 7:19 am
    Why I Quit Domaining Coming from me, this isn’t news. I’m not a major player that owns thousands of domains or even a few really good ones. Instead, I’m someone who *used* to make a good amount of money from the domaining industry. It was never enough to quit working, but it provided for some nice vacations and a few extra items around the house. But as I dove deeper into the realm of domains and tried to expand on the number of domains I could own, an evolution happened. People were starting to use the web in a smarter way. What do I mean by this? There was a time when…
  • Web Marketers: WAKE UP! Google is not the only source of Converting Traffic

    Paul
    10 Jun 2014 | 2:43 am
    Web Marketers: WAKE UP! Google is not the only source of Converting Traffic image source Just like the Guns N’ Roses song “Dead Horse“, I really feel like that is the point I have reached. Not a day goes by where at least ten new articles are talking about some algorithm change, or some other way to get links or create content that Google will favor. WHY?! Why am I not seeing more articles on the other parts of the web that drive HIGH QUALITY CONVERTING VISITORS? I think it’s because most proclaimed “SEO Experts” don’t know how to really use social…
  • Facebook News Feed Trick

    admin
    3 Jun 2014 | 3:51 am
    Facebook News Feed Trick So, the reason it’s a called a “trick” is that this won’t last for too much longer. My guesstimate is that within six months of this getting published, Facebook will close the loop on this. In case you weren’t aware, your Fanpage posts are only seen by 10 percent of your fans. All the time and effort building your likes is being monetized by Facebook. They want you to spend even more to reach the connections you’ve already created! THE STRATEGY In August of 2013, Facebook introduced something called “Story Bumping”. To best…
  • How Google is Making the Blackhat Way an Option to Consider

    Paul
    23 May 2014 | 3:44 am
    How Google is Making the Blackhat Way an Option to Consider image source Forget the brands. So many legit sites are getting torched by the latest Panda algo and it’s quite troubling to see the impact it has. So are we getting to a point where the black hat mantra is the way to go? So many site owners are trying to play by the rules fairly, but still see no benefit. In the meantime, the black hat is still making 5 figures a week for their churn-and-burn website. Google is the driving force to make black hats who they are. You’ll hear Matt Cutts tweet about how they took down a…
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    Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

  • Why you need to lifehack yourself today

    Andrew Wee
    12 Dec 2014 | 5:43 am
    About 6 months ago, I enrolled in an entrepreneurship course at Appsumo. Not because I didn’t know how to start a business, but to get more ideas about how to bring my existing businesses to the next level.Working through various exercises, I went through old emails to find that questions about working through procrastination, goal setting, prioritization, better project management came up.It seems that whether you’re new at what you’re doing, or if you’re already experienced, you will be facing challenges that will keep you from getting to the next level in your…
  • Getting unfocused cause your business to crash and burn

    Andrew Wee
    21 Nov 2014 | 8:59 am
    About 2 years ago I had the bright idea that I could multitask by managing or launching 5 different businesses. I had just come off an affiliate management gig, so I figured that it was the right time to work on 3 online businesses and 2 offline ones.Bad idea.This blog is the only survivor out of the lot. The victims included a half-completed MMO RPG game that took about a year’s worth of time and about $50,000 of capital. The framework and content is still there, so I might still launch it sometime in the future.But the big mistake then was thinking that with 5 projects, I could spend a…
  • AffPlaybook affiliate training for just $1

    Andrew Wee
    19 Nov 2014 | 1:02 am
    One of the biggest obstacles for some with getting started with making money online, specifically affiliate marketing, is the idea of paying for training.I agree that with many free blogs, free forums and other free resource sites, having to pay something like $67 per month for affiliate marketing training at AffPlaybook seems silly.It is, until you factor in that 90% of stuff posted online is based on “theory” and/or by people who don’t know what they’re talking about.So, yes, there are free sites where you can “learn” stuff. Take note that you will be…
  • Is Being Crushed By The Wall Keeping You From Being Successful?

    Andrew Wee
    16 Nov 2014 | 9:54 pm
    Every entrepreneur and every business will hit this point.Facing something that hits you like a punch to the heart.It could be getting your websites indexed, go dark, invisible off the face of Google.It could be seeing your Bing PPC quality scores drop to 1/10 for your keywords.It could be Facebook suspending your Facebook Ads or Facebook profile (also cutting off access to your ads account).Recently I was following developments in the Kindling forum, seeing a writer who had shut off most of her successful online business to focus on writing.The sad reality is that the amount of effort is not…
  • Does Blogging Still Work in 2014?

    Andrew Wee
    14 Nov 2014 | 6:15 pm
    If you look across the board, it looks like blogs are generally showing lower traffic numbers, compared to about 5 years ago.Part of it is due to the emergence of micro blogging platforms like Twitter and social media networks like Facebook.I’m also part of the group that finds it easier to post 50-word updates on Facebook, rather than site down to write 500-word blog post.Does this mean that blogging is dead?As with all things that are “dead” or soon to be dead, like SEO, PPC, Google, the announcement of their demise is premature.While you can’t blog and do the same stuff you did a…
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    SEOAndy

  • Coffee Christmas Gifts for Geeks

    Andy Kinsey
    4 Dec 2014 | 8:57 am
    I love coffee, if you’ve read my subscription coffee reviews that won’t be a surprise. Indeed, I even have written up individual posts for those I love most such as BrownBear, Kopi Coffee and The Coffee Roasters. And through the reviews many of you have purchased a subscription or a one-off bag, or even just used the link to get a Free Bag of Kopi Coffee. (And who can blame you, its great stuff). In this post I want to share with you 5 great gifts that you can get a Coffee Lover this Christmas, they are Gifts for Geeks. 1. A Gift Subscription to Kopi Coffee I love Kopi, they keep…
  • Failing a 30 Day Challenge – Why I Failed

    Andy Kinsey
    4 Dec 2014 | 4:21 am
    I am usually quite good at completing my 30 day challenges, it can be painful but I get there – sometimes I stick with the change others I don’t. Today, I am here to admit failure to complete a challenge of writing 30 articles across 30 days, the 30 Day Blogging Challenge. To help understand why I failed and actually why it was a success that I did fail, here are some questions I’ve asked myself: How far did you get? I posted 17 articles, between 17th October and 1st December. That is more regular daily articles that I have ever written before, and the furthest they were…
  • SEO Trends for 2015

    Andy Kinsey
    30 Nov 2014 | 4:00 pm
    Nothing says “it’s December” like the flurry of prediction posts for the forthcoming year, it happens in every industry – and SEO and Digital Marketing is no different so lets get to it… what do I think will be a trend in 2015? Mobile Will Become King of the Web Many websites are already on the cusp of 50% mobile and tablet traffic through their website on a regular basis (and that is the key). This will not only become the norm across the web, but mobile focus will become dominant across the web as brands big and small race to ensure their website gives the…
  • How to Set Real Goals for Your Website

    Andy Kinsey
    30 Nov 2014 | 1:00 am
    Most of the people I work with when asked what their digital marketing (or seo) goals are will say “get high google rankings” … and whilst a goal it really isn’t a real goal. And whilst we are talking about goals which are a load of bull: driving traffic, building page rank, number of retweets and volume of facebook likes – are all tripe. Ok, so I’ve probably covered a number of your goals and targets in the above two sentences, but let me explain what these aren’t “real goals”. What is a Real Goal? A real goal is a measurable outcome for…
  • World Aids Day 2015 – Please Join In

    Andy Kinsey
    28 Nov 2014 | 11:00 pm
    Tomorrow is World AIDS Day, Dec 1st, it is held each year and is an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died. World AIDS Day was the first ever global health day and the first one was held in 1988. Around 100,000 are currently living with HIV in the UK and globally an estimated 34 million people have HIV. More than 35 million people have died from the virus. In the UK over half of all people living with HIV are aged between 30 and 49, but there are significant numbers both of…
 
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    State of SEO

  • 4 Top Actionable Ecommerce Link Building Strategies

    Radomir Basta
    24 Nov 2014 | 5:34 pm
    Gaining quality backlinks for an e-commerce website might be a nightmare these days because no one likes to link a webpage that sells some products. But you could overcome this if your product page... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Recovering from Google Hell – How to Know When to Give Up

    Radomir Basta
    31 Aug 2013 | 6:58 am
    If your site has been penalized by Penguin or Panda, or if you have received a manual penalty, your first instinct is probably to try and help the site recover in rankings (provided that you... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The New Age Link Building Services

    Radomir Basta
    30 May 2013 | 11:28 am
    Since the Internet has such an extensive reach, many businesses recognize it as a great opportunity for their marketing efforts. Any business that has a product or service to sell can launch a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 4 Simple Strategies to Maximize the SEO Benefits of Pinterest

    Radomir Basta
    25 Feb 2013 | 11:21 am
    The impact of social media on SEO is loud and clear. While everyone is clamoring after the 3 big ones – Facebook, Twitter and Google+, take your chance now and maximize the immense SEO potential of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • All SEO Changes in 2012

    Radomir Basta
    17 Feb 2013 | 1:58 pm
    Year 2012 has been quite tumultuous when it comes to SEO. Even though Google has been picking up pace ever since it started providing its services, the number of algorithm updates and changes made to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Brick Marketing - SEO Marketing Solutions Company » Brick Marketing Blog

  • You Can’t Fool Google So Stop Trying!

    Nick Stamoulis
    18 Dec 2014 | 1:00 am
    In a recent article over on Search Engine Land, author Greg Gifford said the following: The most important point we try to hammer home to potential clients is that you can’t fool the nerds at Google. Everything you do, both on and off your site, should be working toward the end goal of making your user experience awesome… not trying to fool Google into placing you higher on search results pages. “You can’t fool the nerds at Google”. What a great line. And so true! I don’t think the term “nerd” is being used negatively here. I think the point is that Google employees are…
  • Why You Shouldn’t Rely Too Heavily on Newsjacking

    Danielle Bachini
    17 Dec 2014 | 1:00 am
    If you’re not familiar with the term “newsjacking”, here’s a quick overview. The term became popular after the publication of David Meerman Scott’s book, “Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage”. The title includes a brief explanation but what we’re talking about here is newsjacking when it comes to content marketing. According to Hubspot: Basically, news is breaking every second in this crazy world of ours, and there’s a point at which marketers have a unique opportunity to ride the popularity wave of a…
  • 3 Non-SEO Items That Will Kill Your SEO Program

    Shawna Wright
    16 Dec 2014 | 12:30 am
    There are a lot of things that can derail your SEO program: a lack of content, low-quality links, being socially inactive and more. And while I cannot stress the importance of those SEO items, there are actually several non-SEO things that can ruin your SEO program before it even gets off the ground. No Internal SEO Champion As an SEO firm, we work outside our client’s offices while getting the SEO work done. But that means that someone on their side has to be the internal SEO champion that helps keep the wheels turning. After all, I can only do so much from out here! They are the ones…
  • Is Your Enterprise SEO Campaign Guilty of These Things?

    Nick Stamoulis
    15 Dec 2014 | 1:00 am
    If you think an enterprise organization has it easier than a small business when it comes to executing an SEO campaign, at first glance you’re right. After all, enterprise organizations have bigger budgets, more resources, and typically have strong brand recognition that gives an SEO campaign some extra “oomph”. However, enterprise companies are often guilty of getting in their own way, so to say. There are extra hoops to jump through and many more “cooks in the kitchen”. Enterprise organizations need to stop doing the following, all of which hinder their SEO success:…
  • 5 Components of a Great PPC Landing Page

    Danielle Bachini
    12 Dec 2014 | 1:00 am
    Many factors determine if and where your PPC ad is shown on the search engine results page. One such factor is the landing page experience. A high quality, relevant landing page is going to increase your Quality Score and result in a better ad placement, which results in more clicks and conversions. Here are 5 components of a great PPC landing page: Content That Matches the Ad When someone clicks on a paid search ad, they expect to see more information about the specific product or service being advertised. For example, if the ad is for men’s black dress shoes, the landing page better be a…
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    Vertical Leap » Blog

  • A year in SEO – 2014 round up

    Dan Callis
    16 Dec 2014 | 4:50 am
    2014, like most recent years, was a busy one for SEO-related updates and news. SEO is a constantly evolving industry in almost every aspect. As user behaviour, Google... Read more The post A year in SEO – 2014 round up appeared first on Vertical Leap.
  • Five SEO tactics to revive your web pages

    Jack Cooper
    9 Dec 2014 | 2:40 am
    Search engine optimisation (SEO) is a continual process of development and enhancement in line with evolvement. The aim is to make a website “most effective” in line with... Read more The post Five SEO tactics to revive your web pages appeared first on Vertical Leap.
  • Digital Marketing Show 2014 – Our favourite talks

    Chloe Menage
    20 Nov 2014 | 6:10 am
    The theme for the day really seemed to be about relevant content, with many speakers stressing the importance of ensuring content is engaging, informative and has a point... Read more The post Digital Marketing Show 2014 – Our favourite talks appeared first on Vertical Leap.
  • Do you know which marketing channel is the most successful?

    Steve Masters
    19 Nov 2014 | 4:45 am
    The ability to measure digital marketing at a granular level is both a blessing and a curse. As digital touch-points are easy to measure, we can make the... Read more The post Do you know which marketing channel is the most successful? appeared first on Vertical Leap.
  • Digital Marketing Show – Live Blog

    Chloe Menage
    19 Nov 2014 | 2:04 am
    The Digital Marketing Show is taking place at ExCel in London for two days over Wednesday and Thursday. Following on from last year’s corker of a show Vertical Leap is exhibiting... Read more The post Digital Marketing Show – Live Blog appeared first on Vertical Leap.
 
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    Rocky Mountain Search Engine Academy

  • I Wish I Had Made this Infographic

    Ross Barefoot
    5 Dec 2014 | 10:13 am
    by bobbybernethy. The post I Wish I Had Made this Infographic appeared first on Rocky Mountain Search Engine Academy.
  • Is There a Perfect Blog Post?

    Ross Barefoot
    13 May 2014 | 5:02 am
    Recently Blogpros.com put up an interesting infographic with the title “What Makes a Perfect Blog Post?” (see below). Now, I have no illusions that James Parsons, the creator of the blog post and a savvy blogger in his own right, really believes that there is an entirely “perfect” blog post, but the statistics in the [...] The post Is There a Perfect Blog Post? appeared first on Rocky Mountain Search Engine Academy.
  • Hey Google, What’s Wrong with Artificial?

    Ross Barefoot
    28 Apr 2014 | 11:05 am
    And Do You Really Want a Truly Natural Search World?  Really? Before I begin ranting (I really don’t see how I can avoid at least a bit of ranting), let’s start with a fun exercise with search syntax. Ready?  Here we go…. Paste the following snippet into your Google Search bar: intext:”matt cutts” intext:artificial|unnatural -intelligence [...] The post Hey Google, What’s Wrong with Artificial? appeared first on Rocky Mountain Search Engine Academy.
  • Rocky Mountain Search Academy Introduces its First Online Course

    Ross Barefoot
    23 Jan 2014 | 3:28 pm
    Real World SEO Essentials We maintain that for some folks the ultimate educational experience is one-on-one, which is why we’ve always had an emphasis on workshop-based SEO instruction.  In a workshop setting students are immersed in the material and can interact with the instructor, something that online instruction has yet to entirely replicate. At the [...] The post Rocky Mountain Search Academy Introduces its First Online Course appeared first on Rocky Mountain Search Engine Academy.
  • Google’s Turnabout on Fighting Child Pornography

    Ross Barefoot
    18 Nov 2013 | 9:18 am
    In case you weren’t aware, Google (Bing also) has not been exactly cooperative in the fight against child pornographers. Their do-no-evil policy apparently doesn’t apply to facilitating the development of perverts. Finally they’ve announced that they will start blocking searches and images that they can identify as falling into the child pornography category. http://bit.ly/HVgsww I’ve [...] The post Google’s Turnabout on Fighting Child Pornography appeared first on Rocky Mountain Search Engine Academy.
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    SEO Los Angeles » Blog

  • What You See Is What You Get: How Colors and Graphics Can Fuel Your Blog

    jon rognerud
    17 Dec 2014 | 11:14 pm
    When it comes to your business’ branding, the colors and images you choose for your logo and marketing collateral are often a focal point. But beyond these initial efforts, these things tend to take a backseat. If you’re no longer considering such important elements like colors and images, especially within your blog or other content marketing initiatives, you may be missing out. After all, it only takes 90 seconds for someone to form an opinion about a product, and over 60 percent of that opinion is based on the color of the product alone, according to research published in the journal…
  • 3 Big Financial Services Social Media Marketing Rules You Must Not Miss

    jon rognerud
    26 Nov 2014 | 5:58 pm
    Social media is massive in terms of impact Nearly every company has a social media presence. It is a great way to connect with new clients and continue to develop relationships with them (high net worth prospects, for example). However, those who work in the finance industry may be a bit hesitant to get started. That is because of a set of rules published by the Financial Industry Regulatory Authority–known as FINRA. (Learn more from an authority on the topic, Myles Edwards here). Plus, add a little bit of “social media usage confusion”, and it’s enough to stop…
  • Local SEO Benefits You Should Know About

    jon rognerud
    11 Nov 2014 | 2:55 pm
    High Search Rankings If you have an online business, you know how important it can be to maintain a high search ranking. When people look online for information, the first place they often turn is a search engine, such as Google or Bing. If your website does not appear near the top of the search results, you are not going to get many visitors. Because of this, you need to make sure that you are investing enough time and effort into search engine optimization, more commonly referred to as SEO. If you do not know what this term means, you need to learn right away. Neglecting SEO is one of the…
  • 7 Essentials To Consider Before Starting SEO

    jon rognerud
    16 Sep 2014 | 1:55 pm
    Search engine optimization can be a positive channel for any ambitious business owner to achieve an unfair advantage ahead of their competitors in Google. This post was created to help new website owners understand the beginning elements of successful SEO campaign building. The reason why many people have problems achieving specific rankings is that they do not what Google wants and what to do when.  They hear “content & links”, but there are so many changes, search filters and penalties being applied almost daily. Furthermore, there is an underground community that is…
  • Doing Lead Generation The Right Way

    jon rognerud
    13 Aug 2014 | 7:03 pm
    Filling your marketing and sales funnel of prospects that fit your business profile will add a significant boost to your firm. Leads and lead generation project work is the lifeblood of any business. There’s an opportunity here, but it must continually be developed and nurtured. Whether you are a startup or have an established business, a system for the “perfect” profile client attraction must be created and communicated. It must be continually tested and added into your existing networking and referral process. It must evolve from change and validated for positive returns every step…
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    Have Results SEM Blog

  • How To know If your site is Penalized by Google - Infographic

    Mina Adly Younan
    8 Dec 2014 | 5:43 am
    The following Flowshart (infographic) will help you find put if your website was hit by a Google Algorithm, whether it was panda or Penguin.Resources:1- http://moz.com/google-algorithm-change2- http://searchengineland.com/library/google/google-panda-update3- http://searchengineland.com/library/google/google-penguin-update
  • 301 Redirect Old Domain Without Passing Link Juice or Referral Signals

    Mina Adly Younan
    4 Dec 2014 | 12:52 pm
    If you're hit by Google algorithm's Penguin and tried your best to disavow all the "Bad" links coming to your site, but your site has not been recovered yet, then you might be thinking of starting a new website with clean backlinks portfolio and White Hat SEO.Of course you do not want your visitors to go to the old abandoned site, and of course you cannot 301 redirect the old domain to the new one, or else you will be transferring all the harmful link signals with you.So, the best technique to do (after you've decided to start a fresh site) is do this simple yet very effective technique:1-…
  • A FREE tool to find Competitors SEO Backlinks! A Working Experiment

    Mina Adly Younan
    4 Dec 2014 | 12:01 pm
    Dan Petrovic did a very interesting experiment that actually gave him insights on which sites are linking to a specific website that he was experimenting on.What he simply did was replicating this site. Yes that is it.He found on GWMT that Google is passing all the original site's backlinks to the replica. Why would Google do that? I have no idea!The "intermediate link" is the original site that has been duplicated.find the whole experiment on DajenSEO Blog here
  • 2 WordPress Tools to Increase Leads and Customers

    Mina Adly Younan
    10 Oct 2014 | 8:49 am
    One of my favorite things in my job is that I get to stumble upon hundreds of websites every month. And what is even more special is that most of these websites are owned by Marketing, SEO, or Advertising companies; so they have a lot of hands on the trending tools to capture more visits, enhance their sites' quality or to change their visits into revenue.As everyone now is familiar with creating a cheap and quick, yet professional and responsive website, through WordPress themes and Plugins, You can see how quick ideas are turning into.. Plugins. :)And with that in mind, it was a big catch…
  • Advanced tips and tricks for students conducting online search with Google - infographic

    Mina Adly Younan
    8 Oct 2014 | 11:58 am
    As I am back to school studying Business Administration and have a loot of research to do, my wife sent me an interesting infographic she's stumbled upon this morning to help students (like me) better harness Google to conduct all their academic research "Professionally" and smartly.EnJoY!source:http://www.hackcollege.com/blog/2011/11/23/infographic-get-more-out-of-google.html
 
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    blog.ispionage.com

  • Google Call Tracking Interview with Anthony Nichols from Ethology

    Joe Putnam
    16 Dec 2014 | 7:00 am
    Anthony Nichols is a paid media analyst for Ethology and works directly with both client and account teams on all items related to paid search, display media, and retargeting. He has four years experience working with national brands like AAA, Culligan, and American Signature Inc. When Google call tracking first came out, Ethology was selected The post Google Call Tracking Interview with Anthony Nichols from Ethology appeared first on .
  • How to Capture More Conversions with an Irresistible Value Proposition

    Joe Putnam
    8 Dec 2014 | 9:21 am
    Your value proposition is probably one of the most important pieces in the conversion puzzle. If you don’t believe me, think about it this way… Online shoppers have literally thousands of websites they can choose from when shopping online. It can become difficult for them to decide where to make a purchase. They’re often looking The post How to Capture More Conversions with an Irresistible Value Proposition appeared first on .
  • PPC Landing Page Tips: 5 Ways to Optimize after the Click

    Joe Putnam
    5 Dec 2014 | 7:00 am
    You may think your PPC ad copy has to do all the heavy lifting. After all, it needs to stand out from among competing ads, grab the prospect’s attention, and get that coveted click. That’s an awful lot of work for a few simple lines of text! But the real work starts after the click. The post PPC Landing Page Tips: 5 Ways to Optimize after the Click appeared first on .
  • The Secret to Truly Accurate Keyword Research for Search Marketing Campaigns

    Joe Putnam
    3 Dec 2014 | 6:00 am
    Let’s be honest here…it’s an essential pain in the butt. I’m talking about keyword research. If you’re doing search engine marketing, you can’t gloss over it. Those keywords form the foundation of your PPC and SEO campaigns. Pick the wrong keywords, and you’re not gonna have much success. There are plenty of keyword research tools a The post The Secret to Truly Accurate Keyword Research for Search Marketing Campaigns appeared first on .
  • KISSmetrics Webinar: How to Get a Nearly Unfair Advantage with Competitive PPC Data

    Joe Putnam
    1 Dec 2014 | 8:43 am
    We’re pleased to announce that on Thursday, December 4, we’ll be doing a webinar on competitive PPC intelligence with the great folks over at KISSmetrics. In the webinar, Jamie Smith, our VP of Growth, will discuss how, with the right tools and a simple process, competitive PPC monitoring gives you a nearly unfair advantage over The post KISSmetrics Webinar: How to Get a Nearly Unfair Advantage with Competitive PPC Data appeared first on .
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    Heroic Search

  • What Does Psychology Have to Do with Creating Engaging Headlines?

    Kali Hawlk
    4 Dec 2014 | 4:03 pm
    According to Copyblogger, 8 of 10 people read your headline. But only 2 out of 10 will continue on and read the rest of your content. Headlines matter. And most of us know this. That’s why there are countless articles and copywriting how-tos that explain what words work, which don’t, and how you can use […] The post What Does Psychology Have to Do with Creating Engaging Headlines? appeared first on Heroic Search.
  • Bring on the designs! I’ll Be A Judge In Jotform’s Web Form Design Awards

    Jared Carrizales
    12 Nov 2014 | 10:08 am
    Calling all designers, marketers, and creative peeps! Jotform, the versatile WYSIWYG form builder, is putting on a competition that will make you salivate. From now until December 4th you can submit your form designs using their Form Designer for a chance to win $7500. I’m lucky enough to be a judge for the contest, and I can’t […] The post Bring on the designs! I’ll Be A Judge In Jotform’s Web Form Design Awards appeared first on Heroic Search.
  • Which Social Media Monitoring Dashboard Is Right for You?

    Kali Hawlk
    30 Oct 2014 | 10:00 am
    There are a number of social media management tools out there. While many dashboards contain similar features or functions, each trends toward serving a particular market and set of needs in a niche. There are three main platforms to use: Hootsuite, Buffer, and Sprout Social. Let’s take a look at the features, benefits, pros, and […] The post Which Social Media Monitoring Dashboard Is Right for You? appeared first on Heroic Search.
  • Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers

    Jared Carrizales
    7 Oct 2014 | 4:45 am
    Working in the SEO industry in 2014 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job of […] The post Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers appeared first on Heroic Search.
  • Heroic Search Roundup: 9 Twitter Chats on Marketing

    Kali Hawlk
    18 Sep 2014 | 10:00 pm
    Looking for a new group of marketing gurus, leaders, and enthusiasts to join up with and talk shop? Consider turning to social media and joining a weekly Twitter chat. These hour-long sessions provide valuable ways to dive deeper into the industry and access to a huge number of people eager to share their ideas. We’ve […] The post Heroic Search Roundup: 9 Twitter Chats on Marketing appeared first on Heroic Search.
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    Webiny

  • What is Webiny Framework

    Sven Al Hamad
    15 Dec 2014 | 9:56 am
    Webiny Framework is just another PHP based framework ... yes that's TRUE, and this blog post is exactly about that. I will talk about why we created a new PHP framework, how do we plan to develop it further and why should you try it out.
  • Project Update

    Sven Al Hamad
    24 Nov 2014 | 11:18 am
    A brief status update on the project roadmap, and current activities.
  • The 15 Types of Bloggers Plying their Trade in the Blogging World

    Pratik Dholakiya
    4 Nov 2013 | 12:53 am
    What kind of blogger are you? Answering this question is an important part of becoming a successful blogger. A blogger is defined by the quality of his write ups, the niche the blogger targets, and the authority he builds up over the years. Readers form an opinion of the blogger, his personality, his attitude and character traits from the content he comes up with, for them.
  • Keyword research with SEMrush

    Alexandra
    24 Oct 2013 | 4:31 am
    Promoting a website requires a lot of effort and know-how, and when they are combined in the right way they will bring outstanding results. Talking about results, I don't mean just improving the page rank or increasing traffic. I'm talking about increasing your customer base and profit. If you don't see either one, then you know--it's time to make things right. And you can bet your bottom dollar we will start with a keyword research and semantic core prioritization.
  • Good Blog vs. Bad Blog – What differentiates the Best from the Worst

    Pratik Dholakiya
    15 Oct 2013 | 1:55 am
    “You can earn money from your blog” ... “Blogs generate brand awareness” ... “Use your blog to generate brand authority” ... “Build a blog to improve business credibility” ... “Forge a personal connection with your users with a blog”
 
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    Medical, Dental Practice Marketing

  • Four Things You Can Do to Stimulate More Positive Reviews

    admin
    25 Nov 2014 | 10:55 pm
    About one-quarter (25 percent) of patients leave medical practices every year for reasons that may be unknown to practitioners until complaints or poor reviews appear online. Here are four ways you can stimulate more positive online reviews: 1) Patient satisfaction surveys. Conduct quarterly satisfaction surveys either on your own or through a third party that offers this service. Pay attention to the results. Correct any problems quickly. With ACA’s Medicare stipulations, physician satisfaction scores will be linked to reimbursement by 2015. The time to craft a process and get your…
  • The Latest Data About Online Reviews

    admin
    25 Nov 2014 | 10:53 pm
    Today, more American consumers than ever are writing and using online reviews to shop for doctors, dentists, veterinarians and physical therapists. In fact, the latest statistics show dramatic increases in the use of online reviews. In 2013, Software Advice, a practice management systems research group, published the results of a survey they conducted in an effort to learn more about how patients use online reviews. This year, they updated their findings. The most recent Software Advice survey, which sampled 4,620 patients throughout the United States, revealed that the number of patients…
  • The Difference Between “Me” & “You” Marketing

    admin
    3 Nov 2014 | 5:21 am
    Whether you are a physician, dentist or veterinarian, there are two basic styles of marketing messaging in healthcare. One is focused on the marketer and the other is focused on the patient or person you are marketing to. Whether you are a solo practitioner, a doctor in a large group, a veterinary clinic or a hospital, you should understand the difference between “Me” and “You” marketing and messaging and the way each style affects a reader. The easiest way to illustrate the difference between “Me” messaging and “You” messaging is to give you an example of each. Read the brief…
  • Your Staff: What You Don’t Know Can Hurt You

    admin
    3 Nov 2014 | 5:20 am
    Your patients’ experiences in your medical, dental or veterinary practice are only partially correlated to your own care. Your staff interactions with patients often play a far larger role. Just look at any of the dozens of online review sites and you’ll see how many negative patient reviews cite uncaring, mean-spirited, unprofessional and disinterested staff as the reason for the negative review. While some people are simply unsuitable for work in medical, dental or veterinary healthcare, most office staff cannot be faulted for their lack of sufficient training. Most healthcare staff…
  • Video Testimonials Work

    admin
    25 Sep 2014 | 12:14 am
    Today’s healthcare patient wants confirmation that they are making the right decision and they trust the opinions of other consumers, especially those who have had personal experiences. But an anonymous quote on a website is quite different than seeing a person on screen saying how great they think a healthcare practice is. Video testimonials are far more influential because they show the viewer real people with real facial expressions, demographics and body language. Video testimonials create a connection Video testimonials have the power to swing a consumer/patient/client buying decision…
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    Digital Marketing News, Strategies & Tips

  • The Downsides of the ‘Flat’ Design Trend

    Sukesh Jakharia
    16 Dec 2014 | 11:29 pm
    Whether or not you can name it, you’ve seen it. If you’ve visited almost any website or used a PC or Mac in the past 2 years (in other words, if you’ve engaged with technology), flat design has become the prevailing look of choice. Wide images, small color contrast, and simple icons – these are all hallmarks of the aesthetic trend. What began as a cool, minimalist option has nearly become a mandate, as both Windows and Apple now use flat design as the signature look of their operating systems. Advocates of the Swedish-based aesthetic cite its simplicity and user-friendly nature (ideal…
  • The Ultimate Website Re-design Checklist for 2015

    Sukesh Jakharia
    11 Dec 2014 | 9:31 pm
    As 2014 wraps up, it’s good to take a moment and reflect on the year: the successes, the not-so-successes, and what you learned from both. Go head, we’ll wait… Now that you’ve got that out of your system, it’s time to start thinking ahead to next year. Given the rapid-fire rate of change in digital marketing – particularly with web design – you always need to be predicting future trends. Now is the time to observe current practices, and figure out where things are headed within the next 6 to 12 months, in order to lead the industry. (And with any luck, you can apply those…
  • Analyze Competition Carefully: How Much Info is TMI?

    Sukesh Jakharia
    8 Dec 2014 | 9:32 pm
    Competitive analysis can be addicting. If you’re a digital marketer working with a client, you might start by simply checking a competing website’s backlinks. Simple enough. However, before you know it, you’re scouring every single one of the competition’s social media followers, scanning their interests and extrapolating imagined purchase histories in an attempt to etch out a tiny edge in the market. When you finally take a break, you realize that you’ve been steeped in granular analysis for 3 days straight. Sure, you might’ve come up with a new angle, but you forgot whom you…
  • How to Climb Vine: Insights and Takeaways for Twitter’s Video Platform

    Sukesh Jakharia
    2 Dec 2014 | 2:32 am
    Waking up on November 30th vs. waking up on December 1st.. Last year Twitter experimented with a radical new form of social media. They went from being masters of short messages to masters of… short videos! Okay, so maybe it wasn’t such a dramatic departure. Actually, their introduction of Vine, a video platform consisting of bite-size 6-second shorts was a clever extension of their brand, and a gift to marketers. With Vine, users can shoot, edit and share quick videos with their followers. While six seconds may be limiting to some brands, others have found ways to use the time…
  • Want to Shake Up Your Marketing? Look to Other Industries

    Sukesh Jakharia
    25 Nov 2014 | 10:56 am
    In 2009, Uber rocked the transportation industry, and set an example for all marketers to follow. The ride-share service that connects smart phone users with nearby drivers challenged traditional modes of getting from point A to point B. Much to the chagrin of taxi companies, the service became a huge hit. Fans claim that it’s easier, faster and comparably priced to its cab competitors. Uber’s success is due in large part to its innovation. They offered a fresh take on an industry that had pretty much operated the same way for decades, and they did it an unexpected fashion. By borrowing…
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    iRISEmedia.com

  • How To Turn Facebook Reviews On and Off

    Alex Noudelman
    17 Dec 2014 | 12:53 pm
    Do you have a negative review on Facebook you would like to hide? Are your customers having trouble leaving a positive Facebook review because the tab is inexistent? It’s very easy to turn Facebook reviews and rating stars on or off. If you’ve never done it before, then it may be tough to figure out on your own. The tips are only applicable to local Facebook business pages that have reviews and ratings because they require a physical address. Here are the steps you will need to take to turn Facebook Reviews tab on or off: Login as admin to the Facebook business page. Click the “About…
  • Q & A With Mark Zuckerberg

    Alessa Brauckmann
    17 Dec 2014 | 7:02 am
    Due to the successful event in November, Mark Zuckerberg, founder of Facebook decided to do to another Q&A event, this time in Menlo Park, California. This type of interaction with the public is valuable for Zuckerberg because it provides insight on the questions, thoughts and doubts regarding Facebook. It provides valuable information so that he and his team can improve the platform. So, what did we learn about Facebook and Mark Zuckerberg? Will Facebook introduce the “dislike”-button? Despite the wish of many users, Facebook will not introduce a “dislike” button. According to…
  • The Teen Wolf of Wall Street Made It All Up

    Alex Noudelman
    16 Dec 2014 | 11:33 am
    Yesterday, New York magazine published an irresistible story about a 17 year old NY high school student who made a fortune investing in the stock market. The reporter even disclosed the exact number he was making, “Though he is shy about the $72 million, he confirmed his net worth in the ‘high 8 figures’”. In an exclusive interview with the New York Observer last night, the Teen Wolf of Wall Street, Mohammed Islam, admitted to fabricating the entire story. He and his friend Damir Tulemaganbetov, who was also featured in the story, hired crisis PR firm, 5WPR and lawyer Ed Mermelstein…
  • “Money Never Sleep” Queens Teen Earns $72 million Trading Stocks on Wall Street

    Alex Noudelman
    15 Dec 2014 | 2:13 pm
    What will it take to make millions? How old do you have to be in order to be considered successful? These lingering questions you have can be easily answered by the ‘Teen Wolf of Wall Street’. The person you are about to meet is very much like Jordan Belfort, Leonardo DiCaprio’s character in “The Wolf of Wall Street”. A Grade 12 Stuyvesant High School student from Queens, NY made tens of millions of dollars by trading stocks on his lunch breaks; $72m to be exact. The earnings were reported in today’s issue of New York News & Politics Magazine. The student’s name is Mohammed…
  • 3 Places Where SEO Falls Short

    Alex Noudelman
    12 Dec 2014 | 7:28 am
    Internet Marketing is a stronghold for unscrupulous business people who claim to be SEO experts. If you are one of those unlucky ones to interact with them, it can set you back a couple of months and even years. There are many signs that an internet marketer should watch out for when selecting a provider: 1. Focusing on One Marketing Strategy Each and every year, Google changes its search algorithm 500-600 times. While many of the changes are miniscule, Google occasionally rolls out a major algorithm update, such as Google Panda, Google Penguin, Google Hummingbird, that affects your rankings…
 
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    SEO & Digital Marketing Hub - Joseph Onibokun

  • 3 Awesome Resources for Free Photos that Don’t Suck

    Joseph
    10 Dec 2014 | 4:27 pm
    It’s impossible to overestimate the impact of visuals on our emotions. Within seconds of arriving at a website, we’ve already made our snap judgments as to the quality of the publishing brand and how likely we are to do business with it. As a result, site owners need to ensure that all the elements which […]
  • Moving Targeting and Pricing In New Facebook Advert Set

    Joseph
    2 Nov 2014 | 10:08 am
    When Facebook announced that changes to their Ad Targeting and Bidding structure would take place on September 1, not many fully understood how it would affect them, especially in relation to already existing ads and campaigns. However, take it or leave it, this change was needed particularly because the previous Facebook Ad format was long-winded and unnecessarily complicated. […]
  • Landing Pages Are Powerful – Here’s Why You Should Start Using Them

    Joseph
    13 Oct 2014 | 11:45 am
    A landing page, otherwise known as a ‘squeeze page’, is a standalone webpage with a single, focused objective. It typically includes an offer, along with a form to capture visitors’ contact information and a call-to-action. One of the best ways to convert strangers and fans into business prospects online is by using landing pages, yet […]
  • 3 Easy Search Engine Marketing Tricks To Get Your Blog Ranking Higher

    Joseph
    7 Sep 2014 | 10:06 am
    When you write blog posts, your biggest goal is to get high quality traffic to your blog. The best blogs have lots of activity, with people reading the posts and leaving their comments. Search engine optimization is one of the most important ways to get more targeted visitors to your blog. This will help you […]
  • Google Authorship Cancellation: How It Will Affect You

    Joseph
    29 Aug 2014 | 4:34 am
    The cancellation of Google Authorship, a way of claiming ownership to your content by linking with a Google+ profile, has caught many Webmasters by surprise. The decision to no longer support Google Authorship and the rel=author markup was first announced by John Mueller, Google Webmaster Trends Analyst. Before the announcement, I doubt Google would have expected […]
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    UpCity Daily Tips

  • Top 20 Social Media Articles of 2014

    John Anyasor
    17 Dec 2014 | 6:00 am
    Welcome back to our end-of-the-year series regarding our top picks for articles in designated categories. These past weeks, we’ve gone over content marketing, email marketing, mobile marketing, local marketing, and more! Keep checking back on our favorite articles up until the very end of 2014. We’re certainly no stranger to the power of social media marketing and the power it has on spreading content. We certainly use it all the time to grow traffic to our blog and spread the reach of our message. We’re certain that the implication of social marketing will certainly evolve well…
  • How to Submit Your Site to HiveThrive

    John Anyasor
    15 Dec 2014 | 6:00 am
    Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring a comprehensive look at one of the recommended tasks built into the UpCity software. Background on HiveThrive Hive Thrive…
  • Top 20 Conversion Optimization Articles of 2014

    John Anyasor
    9 Dec 2014 | 6:00 am
    Welcome back to our end-of-the-year series regarding our top picks for articles in designated categories. These past weeks, we’ve gone over content marketing, email marketing, mobile marketing, local marketing, and more! Keep checking back on our favorite articles up until the very end of 2014. You’re going to need top of the line conversion tips as we head into 2015, and these articles will help give you the upper hand. Read on to get a look at our top 20 conversion optimization articles from the past year! Your website doesn’t seem to be converting well. Looks like it’s time for an…
  • How to Submit Your Site to ShowMeLocal

    John Anyasor
    8 Dec 2014 | 6:00 am
    Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring a comprehensive look at one of the recommended tasks built into the UpCity software. Background on ShowMeLocal…
  • Top 25 Inbound Marketing Articles of the Week: December 5, 2014

    John Anyasor
    5 Dec 2014 | 6:00 am
    It’s finally December, the last month in 2014! With these last few roundups, we’ll continue to count off our top 25 inbound marketing articles of the week. Enjoy the articles, and don’t forget to share your favorites in the comments section below. Here we go! Search Optimization How does the landscape look for 2015 and beyond? Get a look at the predictions for Organic Search by Barry Adams in this insightful post. Google doesn’t care about SEO more than its users’ experiences. Keep this mind as you search optimize your webpages. Patrick Hathaway details Google’s customer-centric…
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    Kate Ideas

  • How to Add a Simple Photo Gallery to Your WordPress Site

    Kaitlin
    13 Dec 2014 | 12:34 pm
    Have you ever wondered how to set up a simple photo gallery on your WordPress site? It’s actually pretty easy to get great looking WordPress photo galleries on your site. Here’s a short video explaining how: There are 5 default appearance types for slideshows in WordPress. Here’s how each of them looks: Slideshow Type: Click to view slideshow. Tiled Mosaic Type:   Circles Type:   Thumbnail Grid: Square Tiles: There’s also a free WordPress plugin called “WP Custom Gallery Links” that make it possible to link your images to specific pages on your…
  • How to Use Yoast SEO WordPress Plugin for Keyword Optimization

    Kaitlin
    10 Dec 2014 | 11:50 pm
    I love the Yoast SEO WordPress plugin, especially how it makes keyword optimization relatively easy. It’s super important to pick a “focus keyword” for each blog post that you write. That main keyword phrase will help the search engines to understand what your page is about. So your blog post may start to rank well for that keyword phrase, and you’ll start getting people coming to your site when they type that search phrase into Google. This video is all about how to do that. Here’s my written instructions for how to do what I explain in the video. The first…
  • Best Online Marketing Books for Entrepreneurs

    Kaitlin
    20 Nov 2014 | 9:28 pm
    Here are some recommended resources that may be helpful for you as you are trying to learn and empower yourself to market your business in the competitive online marketplace. These are some of my favorite books that have helped me tremendously as I’ve built up my marketing skills and prowess.   Books on Search Engine Optimization The Art of SEO (Theory in Practice) by Eric Enge. There’s really only one book that I highly recommend on the subject of SEO. It’s quite comprehensive and fairly easy to digest. It’s a rather large read, at 716 pages, but there are some…
  • The Best Way to Get Free Stock Photos

    Kaitlin
    10 Nov 2014 | 8:35 pm
    Looking for free stock photos for your website? Here are some tips on the best way to get free stock photos that are DRM-free and copyright-free. I have worked on several websites that need quality images, but usually for small online businesses, purchasing high-quality stock photos is not in the budget. So here are some links and tips & tricks for how to find and use free stock photos, even for commercial purposes. A word of caution: before using any photos from any source online, please be absolutely sure to read the fine print and confirm that you can use the photo on your site. If the…
 
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    KrishaWeb Technologies

  • Instagram adds five new filters to iOS and Android App

    Parth Pandya
    17 Dec 2014 | 7:44 am
    Instagram has announced a massive update for iOS and Android device on Tuesday. They have added five new filters to the app. Mayfair and Willow were the last filters to get updated in App back i...
  • YouTube lets you create GIFs easily from Videos

    Nikunj Chauhan
    17 Dec 2014 | 6:32 am
    Andy Baio, a former CTO of Kickstarter first noticed the update by YouTube on Tuesday. YouTube now lets users create GIFs maximum of six seconds directly from the video. You don’t need to ...
  • Bing reveals three pillars that determine content quality

    Parth Pandya
    15 Dec 2014 | 6:08 am
    Google certainly is the most popular search engine among the Internet users. It powers over two-third of the search engine market share that is about the 67.3% of the total shares. This shows th...
  • Top 5 online marketing forecasts for 2015

    Parth Pandya
    11 Dec 2014 | 7:30 am
    2014 has been the year of lots of ups and downs in SEO world. Google has made lots of algorithmic and interface changes to provide the best user-experience. Google Panda 4.1 update, Penguin 3.0 ...
  • Facebook graph search gets updated to Keyword Search

    Nikunj Chauhan
    9 Dec 2014 | 7:28 am
    Facebook has announced through the blog that they are updating the graph search. People can now search on Facebook graph search using different keywords. You can now search people, posts, places...
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