SEM (Search Engine Marketing)

  • Most Topular Stories

  • Announcing Our SERP Preview Tool

    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon
    Josh Patrice
    17 Sep 2014 | 9:28 am
    Has this ever happened to you? You’re working on your website, updating title tags and meta descriptions, when all of a sudden you’re panicked at the thought of a truncated title tag! Sure, you kept it under 55 characters, but you know that doesn’t always work, because Google truncates to a pixel width, not a number of characters. We all know that risking a low CTR is out of the question, and that it’s annoying to push a page live and have to go back and change it until you get it right. There has to be a better way! Now there is, Portent’s SERP Preview Tool! Preview your title…
  • Exclusive to Bing Ads: New Campaign Planner Feature Helps Set You Up for PPC Success

    Bing Ads Blog
    Chan Liu - MSFT
    17 Sep 2014 | 10:00 am
    The key to smart marketing is understanding the industry benchmark and knowing your competitive landscape. That’s why we’re pleased to announce the availability of Campaign Planner, a unique new feature from Bing Ads that gives you both the...(read more)
  • Getty Images Launches an iPhone and iPad App For Personal Use, Not Photographers

    ISEdb.COM
    Amanda Disilvestro
    21 Sep 2014 | 12:51 pm
    Getty Images launched a new iPhone and iPad app, called Getty Images Stream, which allows users to view the latest photographs.  The app lets users browse through photographs in number of categories, including sports, news, entertainment. When a user click on one of these categories, they’ll be taken to stream of photos from Getty. The […] The post Getty Images Launches an iPhone and iPad App For Personal Use, Not Photographers appeared first on ISEdb.COM.
  • Battle of the Minds with Neil Patel on the ShoeMoney Show @neilpatel

    ShoeMoney
    Jeremy Schoemaker
    22 Sep 2014 | 8:24 am
    Guess who’s coming to The ShoeMoney Show (the live-broadcast audio show between myself, Jeremy Schoemaker, and a special guest, back after a five year hiatus). The answer is Neil Patel, of his self-titled business. Neil is classic entrepreneur and an excellent and relevant guest. He has all kinds of experience—SEO, traffic studying and building, customer analytics, consulting. Neil says of his current company, “All I care about is how much revenue and profit I can drive to your business.” Cool, right? “I’ll analyze your business, find the areas that need to be improved and come up…
  • Google upgrades My Maps; quite the nifty marketing tool

    Marketing Pilgrim - Internet News and Opinion
    Cynthia Boris
    22 Sep 2014 | 3:18 pm
    If you’d like to know all of the cities in the world James Bond has ever visited, there’s a map for that. You can even specify which Bond; Connery, Craig or Moore. Check the box and watch the location markers appear and disappear. With the new Google My Maps (previously Google Maps Engine Lite), you can create a map for just about any location-based data set with  images, descriptions, custom icons, and more. If you have an Android phone, you can even create and update your maps with the My Map app. (Say that 3 times fast.) This isn’t a totally new concept, but Google…
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    ShoeMoney

  • Battle of the Minds with Neil Patel on the ShoeMoney Show @neilpatel

    Jeremy Schoemaker
    22 Sep 2014 | 8:24 am
    Guess who’s coming to The ShoeMoney Show (the live-broadcast audio show between myself, Jeremy Schoemaker, and a special guest, back after a five year hiatus). The answer is Neil Patel, of his self-titled business. Neil is classic entrepreneur and an excellent and relevant guest. He has all kinds of experience—SEO, traffic studying and building, customer analytics, consulting. Neil says of his current company, “All I care about is how much revenue and profit I can drive to your business.” Cool, right? “I’ll analyze your business, find the areas that need to be improved and come up…
  • @SensorTower tracks traffic, success of apps – ShoeMoney FSF

    Jeremy Schoemaker
    19 Sep 2014 | 8:08 am
    This week’s Free Shirt Friday comes at you from Sensor Tower. Companies with apps use Sensor Tower to acquire more traffic on their apps. Sensor Tower tracks popular keywords and looks at companies’ competitors to see what their clients can do to stay ahead. Check out them out here.
  • Cash in easy money with the iPhone launch tomorrow

    Jeremy Schoemaker
    18 Sep 2014 | 9:02 am
    Every time a new iPhone comes out I have raked in a few easy thousand bucks. Step 1) Get a bunch of cash out of the bank. Step 2) Get some kids you know and trust to goto phone stores where they have lines and camp out at midnight this Thursday night. Step 3) Give them each plenty of cash to cover the iPhone Plus. I always try to get the smaller versions first. So they will need about 1200 MAX for the biggest one out of contract. If they can with contract should be half that or less. Step 4) Get iPhones at store. Go home list on eBay for the full amount you just paid $50 shipping (shipping…
  • Perception – Not the Product is EVERYTHING

    Jeremy Schoemaker
    17 Sep 2014 | 2:37 pm
    Watching Apple’s latest keynote/product launch,  the marketer in me,  couldn’t help but be amazed at the amount of work they do in presenting the product.  Its nothing new for Apple but I think its the reason for their success. The iPhone & the new Apple Watch are extremely innovative and ahead of its time but most of their products since have had competitors that were already doing a lot of the new features they are. Apple’s presentation of these products is truly amazing.  It reminds me of one of my kids favorite movies – Megamind. Check out Apple’s…
  • Don’t miss Bart Lorang on the ShoeMoney Show @bartlorang

    Jeremy Schoemaker
    15 Sep 2014 | 7:47 am
    We’ve brought back The ShoeMoney Show with full-on energy and quality after its five-year hiatus. Tomorrow at 4p.m CST Episode TWO will be airing with guest Bart Lorang, CEO of Full Contact, on WebmasterRadio.FM Bart is the CEO for Full Contact, a company that works to group a person’s electronic contacts in all platforms to one single ‘address book,’ if you will. We’ll talk to Bart about the oh-so-social age of today and how he and his business keeps up. You’re likely to learn a thing or two from this successful entrepreneur who serves such a massive target audience. Bart also…
 
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    Marketing Pilgrim - Internet News and Opinion

  • Google upgrades My Maps; quite the nifty marketing tool

    Cynthia Boris
    22 Sep 2014 | 3:18 pm
    If you’d like to know all of the cities in the world James Bond has ever visited, there’s a map for that. You can even specify which Bond; Connery, Craig or Moore. Check the box and watch the location markers appear and disappear. With the new Google My Maps (previously Google Maps Engine Lite), you can create a map for just about any location-based data set with  images, descriptions, custom icons, and more. If you have an Android phone, you can even create and update your maps with the My Map app. (Say that 3 times fast.) This isn’t a totally new concept, but Google…
  • Google lets new users say ‘no thank you’ to Google+

    Cynthia Boris
    22 Sep 2014 | 2:33 pm
    For the past few years, Google+ has been building up the user numbers the easy way – by requiring people to have an account if they want to use Gmail, YouTube or other Google service. It’s been an issue for many, especially when they hooked their wagon to YouTube and forced people to use their real names on their video uploads. People yelled and Google backed off, a little, but now it looks like they’ve taken a big step back. Larry Kim of The Wordstream Blog, discovered a change in the way Google is doing business. Now, when you create a new Gmail account, you no longer have…
  • Friday Social Round-up: Facebook Media, Pinterest Halloween and More

    Cynthia Boris
    19 Sep 2014 | 2:30 pm
    It’s Friday. Time for another round-up for stories that were too late or too small to digitally print. I hear the weekend calling my name, so let’s get to it. Facebook Media Facebook thinks celebrities can use some help getting started on Facebook, so they’ve created a new portal called Facebook Media. The portal is aimed at musicians, authors, actors and studios so when they talk about “fan” engagement they mean it in the truest sense of the word. The site is filled with inspiring success stories from Game of Thrones, Donald Trump, and Stephen Amell (The Arrow)…
  • Facebook ad revenue: more money for less time

    Cynthia Boris
    19 Sep 2014 | 1:48 pm
    A lot of people spend a lot of time on Facebook. That’s a given. But when eMarketer broke down the numbers, they found something very interesting. When you compare time spent on site and ad dollars as a percentage of the whole, it simply doesn’t add up. Looking at all digital activity in a day, Facebook users spend about 21 minutes on the site (that’s a lot!) which is 6% of all digital time. (That’s not so much.) Let’s be clear, those numbers are for the entire population, about half of which doesn’t go on Facebook at all. When you look at just adult…
  • Twitter says they have more impact on tech sales than any other social network

    Cynthia Boris
    18 Sep 2014 | 1:02 pm
    As Facebook warns marketers about less exposure, Twitter invites tech marketers over for celebration. A new survey (paid for by Twitter) shows that tech shoppers are 40% more likely to discover new products on Twitter than any other social network. I don’t doubt this for a minute. But I don’t think it’s happening for the reason Twitter wants you to believe it’s happening. This isn’t about Twitter’s amazing ability to reach tech shoppers – it’s about the social media landscape. Pinterest is an excellent discovery engine but it doesn’t favor…
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    The Clix Marketing Blog

  • Account Transition Series: Onboarding Accounts

    Amy Bishop
    18 Sep 2014 | 8:40 am
    For every person that offloads an account, there’s another that is onboarding.  That’s why it only makes sense to follow up last week’s Offloading Tips with a second set of tips for the successor of the account. Often times when taking over an account things can be a bit of a whirlwind, especially if the previous account manager is leaving the company.  Things might be a little stressful and hectic but don’t let yourself get caught up in the chaotic nature of the situation.  Take a deep breath and get yourself organized, following the steps below!  Step 1: Learn About the Company…
  • How To Be The Perfect PPC Account Manager

    Robert Brady
    16 Sep 2014 | 5:55 am
    A couple weeks back I wrote a post about how to be the perfect PPC client. While PPC professionals love to share horror stories about terrible clients, I often hear some pretty horrific stories from clients about their previous PPC provider. So, to be fair and balanced, today I’ll take what I’ve heard from my clients and write about what the client wants in their perfect PPC account manager. Be Smart This is the most important thing a client expects from their PPC account manager. The world of paid search is always changing and staying on top of interface changes, new features…
  • Account Transition Series: Offloading Accounts

    Amy Bishop
    8 Sep 2014 | 10:31 am
    This is the first post in a series covering best practices for account transitions. Stay tuned for future posts including tips on Onboarding and Managing Clients through a transitional phase. Picture this: you’ve been offered your dream job and after some deliberation, you’ve decided it’s time to spread your wings. Change is always tough but especially in the service industry. You have built relationships with your clients and you want to ensure that they are well taken care of. Your once perfect-stranger-coworkers have become your friends and you want to ensure that they are set up for…
  • We Hired a PPC All Star! Welcome Amy Bishop to the Clix Marketing Team!

    Michelle Morehouse
    5 Sep 2014 | 6:00 am
    Clix Marketing is happy to announce we’ve hired another fantastic PPC pro, Amy Bishop! Amy will be joining the team as the Senior Manager: Audits, Outbound, Training and will be officially on the squad starting Monday! Who is Amy Bishop you ask? Well, for those of you veteran #ppcchat-ers, you’ll remember her as Amy Hoffman or @hoffman8. Amy’s a seasoned veteran in the PPC sphere and has worked in agencies and as a freelancer for the past 5 years. We’re so happy to welcome Amy’s energy and skills to the team and we know she’s going to rock at Clix. If you haven’t chatted with…
  • How To Be The Perfect PPC Client

    Robert Brady
    27 Aug 2014 | 6:04 am
    Conversations amongst PPC professionals often gravitate toward nightmare clients. The ones who called at all hours of the day, dictated what should be done in the account & when, or were never satisfied, even by exemplary results. As I think about these situations, I have considered that nobody is happy. The manager feels belittled or berated. The client wants better results and is frustrated. A no-win situation. So I’m going to paint a picture of the perfect PPC client. Know Your Goals This is going to be one of the first questions I ask you during a sales call. What is your CPA?
 
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    Yoast

  • Creating loyal customers

    Thijs de Valk
    19 Sep 2014 | 5:39 am
    Today I thought I’d focus on loyal customers and returning visitors, rather than raking in those new visitors and customers. I feel this is a part of the website and online shop optimization that is easily overlooked or even forgotten. Obviously, this is a complete shame, because it’s actually a lot harder to convince people to buy your products for the first time. However, this brings along a whole new problem; how do you get the people who have already bought something from you to buy something again? In other words, how do you create loyal customers? This is what I’ll…
  • Google Analytics eCommerce tracking

    Joost de Valk
    17 Sep 2014 | 12:11 pm
    We’ve rebuilt our Google Analytics eCommerce tracking plugin and added support for WooCommerce! Read on to learn why you should buy it today. If you want to optimize your shops sales, you need to make sure you connect your visitor data to your transaction data. This plugin does just that. We’ve made transaction tracking so reliable that we can now confidently say our plugin should not miss a single sale. eCommerce tracking allows you to do all sorts of nice reporting in Google Analytics, on which Thijs will be writing a few posts in the coming months, but let me show you the…
  • Savvii: Expanding our local WordPress hosting options

    Joost de Valk
    11 Sep 2014 | 8:01 am
    We often get questions from people asking about what is “good” WordPress hosting. One of the things we tend to find hard is tell people which hosting company they should use in Europe. Some of the managed WordPress hosting companies out there offer servers in Europe, but their support is primarily American and it almost always shows. About a year ago, we were approached by a very local (to us) new managed WordPress hosting company, Savvii. They’re based in Nijmegen, the Netherlands, which is about 10 km away and they’d started to offer managed WordPress hosting. As…
  • 10 tips for an awesome and SEO-friendly blog post

    Marieke van de Rakt
    10 Sep 2014 | 5:59 am
    Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills! For some, writing for SEO purposes and…
  • Is Social the New Google?

    Michiel Heijmans
    9 Sep 2014 | 6:12 am
    During one of our recent projects, we noticed something odd. The website at hand, a shop / blog selling organic products, had over 50% of all pageviews coming from Google Pinterest. Is this really as odd as we felt it was? If you come to think about it, social search has been stealing ground from Google search for years, which gave us Google+, which we didn’t embrace as we had already gotten used to Twitter and Facebook. When I was at a camping site in France this summer, I asked some of the younger people if they were still using Facebook. These boys and girls must have been…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • One-Trick Ponies: The ebook

    Ian Lurie
    22 Sep 2014 | 3:40 pm
    You’ve heard me rant about strategy vs. tactics, and why tactics-only business relationships are getting marketing agencies fired. I’ve realized it’s a much bigger problem than that. If you look at the last 15 years, the drive to ‘productize’ services has ripped the guts out of any business that is paid for an individual’s craft (their knowledge and time). Productization cheapens services businesses and hurts the consumer/client, because they ignore valuable strategic advice. So, I wrote a short book about it as a ‘corporate fable’ — half…
  • Make Your Google Shopping Campaigns Multilingual

    Kiko Correa
    18 Sep 2014 | 9:49 am
    Have you ever stumbled onto a new feature without even realizing it? It just happened to me recently when I told my boss Elizabeth that I had gotten a second, French language, PLA feed going for a client. She looked at me sideways and said “how’d you do that?” Considering she’s covered a PLA base or two (or million) I was pretty shocked that she was surprised. She let me know that “No, Kiko, this hasn’t always been a thing”. Without even meaning to, I had stumbled into something new. I’ll take you through the process I went through to set up Google Shopping campaigns in…
  • Announcing Our SERP Preview Tool

    Josh Patrice
    17 Sep 2014 | 9:28 am
    Has this ever happened to you? You’re working on your website, updating title tags and meta descriptions, when all of a sudden you’re panicked at the thought of a truncated title tag! Sure, you kept it under 55 characters, but you know that doesn’t always work, because Google truncates to a pixel width, not a number of characters. We all know that risking a low CTR is out of the question, and that it’s annoying to push a page live and have to go back and change it until you get it right. There has to be a better way! Now there is, Portent’s SERP Preview Tool! Preview your title…
  • Create Valuable Marketing Campaigns: Start with Strategy, Build with Imagination

    Meegan Kauffman
    16 Sep 2014 | 7:30 am
    So you have all these great ideas for your business marketing: an app that will take over the world, an e-book that will change the industry as we know it, a banner ad people will actually click on. Ideas and passion are fuel for successful campaigns, but you also need the structure that strategy provides to propel your product into your customer’s hands. Creativity and strategy work hand-in-hand. If campaigns are solely strategic, they have a tendency to be unoriginal. Purely creative campaigns can lack direction or may not connect with the target market. Combining the logical with the…
  • PPC and SEO — Shouldn’t They Get Along?

    Laura Oden
    11 Sep 2014 | 1:25 pm
    Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael (SEO Strategist) tackle the first tag-team blog post, putting their heads together to figure out how PPC Strategists and SEO Strategists can work together. The thought process was if we can co-exist at a Christmas party, then chances are we…
 
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • First Day Of Autumn Google Logo Reminds Us The Fall Season Is Here

    Amy Gesenhues
    23 Sep 2014 | 4:53 am
    Today’s Google logo marks the first day of the Autumnal Equinox with an animated doodle of trees that go from grey to branches filled with Fall-colored leaves dropping to reveal Google’s name. The logo is being served to most of Google’s Northern Hemisphere homepages, while... Please visit Search Engine Land for the full article.
  • Google Market Share: 67 Percent On PC, 83 Percent In Mobile

    Greg Sterling
    22 Sep 2014 | 8:02 pm
    Last week comScore released its August US search market share rankings report. It appears Google has permanently plateaued at 67 percent (or so). In Europe Google’s share is above 90 percent, which is why all the antitrust activity. Back in the US, Microsoft and Yahoo combined for 29 percent,... Please visit Search Engine Land for the full article.
  • SearchCap: Google Structured Snippets, DuckDuckGo Blocked In China & Ask.com Arbitrage

    Barry Schwartz
    22 Sep 2014 | 1:53 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Ask.com Google Arbitrage Ever Stop? Google has been steadily cracking down on sites with poor quality content, both on the organic and the paid side. So why... Please visit Search Engine Land for the full article.
  • Will Ask.com Google Arbitrage Ever Stop?

    Susan Waldes
    22 Sep 2014 | 9:27 am
    Google has been steadily cracking down on sites with poor quality content, both on the organic and the paid side. So why does Ask.com continue to get away with it, and what's it getting out of the relationship? The post Will Ask.com Google Arbitrage Ever Stop? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google Structured Snippets Officially Live In Search Results

    Barry Schwartz
    22 Sep 2014 | 9:24 am
    Earlier this month, we caught Google testing a form of knowledge graph data within the search results snippet. This feature is now officially being confirmed by Google on the Google Research Blog. Google calls these “structured snippets,” where Google will show snippets of data,... Please visit Search Engine Land for the full article.
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    Search Engine Journal

  • How to Boost Your Social Media Engagements by Using Quotes by @seosmarty

    Ann Smarty
    23 Sep 2014 | 5:31 am
    Quotes are always re-shared like crazy. This is one of those things that’s almost sure to work no matter how many times you do it. Quotes never get old. The fun thing about sharing quotes is that it will get more re-shares than comments. But any interaction works while it’s improving your Klout Score, right? Besides, it’s always nice to hear from friends and quotes are hard to resist: You may hear from someone you haven’t talked to in a while! Here are some tips for increasing your social media interactions with quotes! Know Your Sources There are plenty of […]The post How to Boost…
  • 10 Marketing Lessons From $1B Businesses: Inside the Strategies of Facebook, Mint, and AppSumo by @noahkagan

    Noah Kagan
    23 Sep 2014 | 4:50 am
    I’ve been fortunate enough to be a part of some amazing companies such as Facebook, Mint and now AppSumo.com (including our latest products: Monthly1k.com and SumoMe.com). Collectively, these companies have reached nearly 1.5 billion people, and each has taught me many marketing methods that are extremely effective. Here are the 10 most important marketing lessons I’ve learned along the way. Lesson 1: Incentivize Your Audience (With Something They Want) It’s not just any incentive that gets the job done. You should think in terms of offering the right kind of targeted…
  • How to Use Guest Blogging for Lead Generation by @beymour

    Brandon Seymour
    23 Sep 2014 | 3:56 am
    Back in April, I wrote an article on Search Engine Journal that explained how to optimize a website to rank for multiple locations. Having worked for a company with over 45 independently owned locations across the country, I figured multi-location SEO would be a solid topic to write about because it was something that I was familiar with and it seemed like a topic many business owners would find useful. But I never imagined this article would turn out to be such a great referral source. Not only did this one article generate a handful of clients, but it also helped […]The post How to Use…
  • New Google Users Are No Longer Required To Sign Up For Google+ by @mattsouthern

    Matt Southern
    22 Sep 2014 | 3:32 pm
    For two and a half years Google has required its users to sign up to the Google+ social network. Now it appears Google is easing up on this requirement and giving new users the choice to opt out of Google+ when signing up for Gmail or other Google services. This was first reported on by Larry Kim at the Wordstream blog, who speculates that this may signal the end for Google’s social network that has had its share of troubles since launching. It was later confirmed by a Google spokesperson, who stated: We updated the signup experience in early September. […]The post New Google Users Are No…
  • DuckDuckGo Is Now Blocked In China by @mattsouthern

    Matt Southern
    22 Sep 2014 | 3:11 pm
    DuckDuckGo has been blocked in China, according to Tech in Asia who reported on this after noticing first hand over the weekend. On Sunday, DuckDuckGo founder and CEO Gabriel Weinberg confirmed on Twitter that they did get blocked in China. Ever since DuckDuckGo launched it had been working fine in mainland China. But now the search engine is totally blocked. @SirSteven @duckduckgo @jasonqng we did get blocked as far as we know — Gabriel Weinberg (@yegg) September 21, 2014 At the time the news broke, Weinberg noted that he has “no idea” when it happened exactly. However, it has since…
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    Marketing Land - Internet Marketing News, Strategies & Tips

  • CTRs 2X Higher When Retargeting On Facebook And The Web, Than Web Alone

    Ginny Marvin
    23 Sep 2014 | 5:32 am
    Despite relatively small budget allocations, cross-channel retargeting has become a nearly ubiquitous tactic among marketers. In a new survey by Marin Software, just 12 percent of marketers said they were not currently using retargeting in their mix. Over half those said they plan to start... Please visit Marketing Land for the full article.
  • A Gmail “Support” Service You’ll Want To Avoid [AUDIO]

    Danny Sullivan
    22 Sep 2014 | 3:07 pm
    Companies that purport to offer support for Gmail, Hotmail and other online services are a dime-a-dozen. Still, even I was shocked at how brazen one was today, when I called just to see what would happen after an email I received. I guess I’d had enough. We’d gotten five messages... Please visit Marketing Land for the full article.
  • Marketing Day: Mobile CTRs Offer Little Value, Apple’s Biggest Launch Ever & Pinterest’s Ad Plans

    Amy Gesenhues
    22 Sep 2014 | 2:00 pm
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Emojew App Has Fun With Emoticons And Encourages Charitable Donations To Food Bank With the major Jewish holidays upcoming, BBR Saatchi &... Please visit Marketing Land for the full article.
  • Emojew App Has Fun With Emoticons And Encourages Charitable Donations To Food Bank

    Steve Hall
    22 Sep 2014 | 11:50 am
    With the major Jewish holidays upcoming, BBR Saatchi & Saatchi has created an amusing app for a worthy cause. The post Emojew App Has Fun With Emoticons And Encourages Charitable Donations To Food Bank appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Facebook Adds A “Your Pages” Box To Page Administrators’ Timelines

    Martin Beck
    22 Sep 2014 | 11:43 am
    Need a reminder not to neglect your business’ Facebook Page? Probably not. But a nudge now and then couldn’t hurt, and Facebook providing that with a new Your Pages module at the top of many Page administrators’ feeds. The new module, in the upper-right hand corner of... Please visit Marketing Land for the full article.
 
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    ISEdb.COM

  • China Blocks DuckDuckGo

    Tariq Ali
    22 Sep 2014 | 1:43 pm
    DuckDuckGo, the privacy search engine is no longer accessible in China. The Founder and CEO of DuckDuckGo, Gabriel Weinberg, confirmed that his search engine was blocked by Chinese regulators. He confirmed this yesterday on Twitter. @SirSteven @duckduckgo @jasonqng we did get blocked as far as we know — Gabriel Weinberg (@yegg) September 21, 2014 Weinberg […] The post China Blocks DuckDuckGo appeared first on ISEdb.COM.
  • Getty Images Launches an iPhone and iPad App For Personal Use, Not Photographers

    Amanda Disilvestro
    21 Sep 2014 | 12:51 pm
    Getty Images launched a new iPhone and iPad app, called Getty Images Stream, which allows users to view the latest photographs.  The app lets users browse through photographs in number of categories, including sports, news, entertainment. When a user click on one of these categories, they’ll be taken to stream of photos from Getty. The […] The post Getty Images Launches an iPhone and iPad App For Personal Use, Not Photographers appeared first on ISEdb.COM.
  • Google To Introduce Default Encryption After Apple iOS 8

    Tariq Ali
    21 Sep 2014 | 11:42 am
    Few days after Apple said devices running iOS8 would be encrypted by default, Google announced that its next mobile operating system, Android L, will encrypt users’ data by default as well. Apple has updated its privacy policy as part of the rollout of iOS 8, announcing that devices with the latest version of the operating […] The post Google To Introduce Default Encryption After Apple iOS 8 appeared first on ISEdb.COM.
  • Google No Longer Require Users to Connect to Google Plus

    Tariq Ali
    20 Sep 2014 | 6:21 pm
    The signs are everywhere but Google continues to dismiss any rumors of Google+ demise.  Now Google no longer require Gmail users to connect to their account to Google + profile. According to Google spoke person: We updated the signup experience in early September. Users can now create a public profile during signup, or later, if […] The post Google No Longer Require Users to Connect to Google Plus appeared first on ISEdb.COM.
  • Vine Goes To a Desktop Near You

    Tariq Ali
    2 May 2014 | 6:02 am
    The popular 6 seconds video mobile app is now available on your desktop. Users are now able to go to Vine.co and watch their favorite 6 seconds videos on their large desktop screen and you are no longer constrained to a mobile device. The first thing you will see when you go to their new website […] The post Vine Goes To a Desktop Near You appeared first on ISEdb.COM.
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    Website Promotion Strategy

  • How to Get the Most from Our Blogging Services

    Chris Robertson
    18 Sep 2014 | 10:01 am
    Working with a blogging service can get you the gains of blogging without the pains. A blog writing service can post regularly to your blog, covering relevant topics that will attract site visitors and increase your credibility as a subject matter expert. The right blogging service will even take on promoting your blog posts and helping you create positive backlinks to your own website. You can make the most of those benefits by following a few simple tips to help us make our work for you even more effective. Get to Know the Process A basic understanding of how the service handles assignments…
  • Best Business Blogging Practices – Who’s Got Time for That?

    Chris Robertson
    16 Sep 2014 | 10:45 am
    Let’s accept it as a given that blogging is a pro for your business. Actually, let’s not – let’s look at three statistics that make it clear. Companies that have an active blog generate 67% more leads than companies that don’t. (SocialMediaB2B) Companies that add blogs to their websites get 55% more visitors (Inbound Writer) Blogs give websites 434% more indexed pages and 97% more inbound links (Inbound Writer) When you add an active blog to your website, it will: increase your leads increase your visitors increase your reach increase your company’s visibility on the Internet So…
  • Five Ways a Blogging Service Can Help You Sell from Your Website

    Chris Robertson
    12 Sep 2014 | 6:16 am
    If you have a business website, there’s a good chance you’ve thought about starting a blog. You may even have tried to start one, only to give up when you realized how much work actually goes into crafting relevant, well-written content that attracts attention to your website. One of the beauties of working with a blogging service is that you don’t have to think about creating relevant content or remember to promote your blog or make the time to write and publish blog posts. It’s all done for you for a small weekly or monthly fee.  If you’ve never thought about the ways a blogging…
  • A Blogging Service Provides the Benefits of a Blog Without the Work

    Chris Robertson
    8 Sep 2014 | 6:07 am
    It’s a given that a well-written blog is an asset to your business on the Web. Blogs attract traffic, drive engagement, allow you to highlight your products and expertise, and help feed the Google monster’s never-ending appetite for fresh content. Unfortunately, building and maintaining a high-quality blog requires a certain level of expertise – and a lot of time. What if you could get all the benefits of blogging without the work, deadlines and headaches that go along with it? If your first reaction to that question is “Where do I sign up for that?” then you’re a prime candidate…
  • Website Promotion Assistance

    Chris Robertson
    17 Feb 2014 | 7:51 pm
    Being a part of the World Wide Web is an exciting and potentially prosperous adventure. However, if you have launched your site as a means of making money, then you have to know the right means of website promotion. Getting started requires that you know some of the basics so you can set you website up for nothing less than success. One of the most important aspects of website promotion is making sure the content is keyword rich so the site is search engine optimized. For instance, if you sell electronics such as cameras, then you would need to use a variety of words associated with cameras…
 
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    Internet Marketing NewsWatch

  • ‘E-Commerce Videos Double Conversions’ – ‘Website Magazine’ Article

    Tarun Patel
    22 Sep 2014 | 8:47 pm
    Allison Howen says, “Merchants who are looking for ways to increase conversions this holiday season should consider incorporating more videos into their e-commerce sites. In fact, a new report from Invodo reveals that online shoppers who view video are nearly two times (1.8) more likely to make a purchase compared to shoppers who did not watch a video. Furthermore, the Video Commerce Benchmarks Report for Q2 2014 reveals that the majority of video viewers (67 percent) watch videos to 80 percent completion. This shows that online shoppers are typically watching the portion of videos…
  • ‘Study Shows CTRs A False Metric For Mobile Ad Performance’ – ‘Marketing Land’ Article

    Tarun Patel
    22 Sep 2014 | 8:36 pm
    Greg Sterling says, “A new mobile advertising study, commissioned by xAd and carried out by Nielsen, holds some important and perhaps surprising findings for marketers. Many people have long known that the click-through (CTR) is not a very useful metric for display ads and mobile display ads in particular. This study proves it. At very best CTR may be a directional indicator of consumer awareness and interest. But if CTR is used at all it should not be used by itself. The ad-performance study ran on xAd’s platform and measured 80 campaigns featuring 12 national brands. There…
  • ‘Outsourcing Your Content Creation: Agencies vs. Freelancers’ – ‘MarketingProfs’ Blog

    Tarun Patel
    22 Sep 2014 | 8:35 pm
    Michael Gerard says, “As companies grapple with the challenges of producing high-quality content on a consistent basis, many are turning to outsourcing options, including freelancers or agencies, to meet their content needs. Some 17% of companies are outsourcing content to agencies or freelancers, or both, according to a recent survey by Curata (where I work). But who is faster and more agile—freelancers or agencies? And who makes more sense for your budget? Below, freelancers and agencies go head to head in a five-round match”. Outsourcing Your Content Creation: Agencies vs.
  • Video Spin Blaster Pro: Creates Professional Videos #ad

    Phil Cullum
    22 Sep 2014 | 8:30 pm
    Video Spin Blaster Pro: Creates Professional Videos #ad Vlad and Stoica have just released their latest software in their Blaster product line. It is version 2.0 of Video Spin Blaster Pro. If you want your videos to be created in minutes and to be professional quality, and have features such as: • A realistic human-sounding voice (not a computerized robot voice) that is actually text-to-speech • Optional automatic printing of the spoken word on the screen • Still images, video clips or both, in any order • Background music, you should check out this latest version of Video Spin…
  • ‘Here’s How The Ad Industry Proposes To Stop Online Ad Fraud’ – Business Insider

    Tarun Patel
    22 Sep 2014 | 8:23 pm
    Katie Richards says, “The rise of programmatic advertising, the automated buying and selling of ads online, has sparked a number of concerns from brands, publishers, and advertisers alike about wasted ad dollars and fraud. From the quality of ad inventory to fraudulent traffic, ad fraud can cost brands and advertisers millions each year. The Interactive Advertising Bureau released a new set of “Anti-Fraud Principles” on Tuesday, hoping to provide a set of guidelines to “root poor-quality ad traffic out of the system once and for all,” according to a press release…
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    The Search Agents

  • 3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

    Matt McKinley
    11 Sep 2014 | 11:34 am
    A few weeks back, our Search Agents scoured the SERPs, investigating the effects of Google’s yet-to-be-confirmed-or-denied Pigeon update. While Google still has yet to offer any definitive remarks on the matter, no search marketer can refute that U.S. local SERP results have changed dramatically. Like every Google update before it, Pigeon’s landing certainly begs the question, what do we need to do to adjust our strategy? Yelp and Google Business Listings are Dominating Local SERPs Problem: Yelp and Google-owned entities are heavily competing with their main page counterparts.
  • Are You Ready for Shopping Campaigns?

    Barkha Shah
    2 Sep 2014 | 2:16 pm
    In Cinderella’s story, at the stroke of midnight, her carriage turns back into a pumpkin. Online advertising is no Cinderella story, unless Google’s involved. Google sets fairy godmother-style deadlines for all its upgrades and transitions, such as the upcoming Shopping campaign deadline. Basically, if you do not manage this upgrade by manually transitioning your PLA campaigns to Shopping campaigns, Google will flick its wand and change your campaigns for you. However, this change is better made manually. Here are the top 3 reasons why: Structure Google has offered to upgrade your PLA…
  • The Internet of Things Isn’t Coming; It’s Here

    Rich Scaglione
    22 Aug 2014 | 2:45 pm
    Imagine a world where you can monitor your oven settings after leaving the house, and even shut the appliance off remotely if need be. Perhaps you’ve forgotten to lock your doors and fear intrusion? In this world, with one simple click, you can secure your home even post departure, and control the smoke and carbon monoxide detectors, and even switch off the lights! That imagined world? It’s ours, right now. By now you have probably heard of something called the Internet of Things (IoT). Simply put, loT is the technology described above; responsible for connecting all electronic devices…
  • Ready, Aim…wait, Read This: More on Google’s HTTPS Update

    Jimmy O'Donnell
    19 Aug 2014 | 9:33 am
    Last week, Google announced that HTTPS is now a ranking signal, a change for which Matt Cutts gave his personal endorsement months ago. Although he official announcement indicates that HTTPS is only a “lightweight signal” for now, effects may become stronger in the future. The following are site update considerations to prioritize in the interim: Level of implementation effort The cost of an SSL certificate Effort and cost of maintenance What Does this Mean for Brands? For brand leaders, Google’s announcement signals yet another available avenue for getting a leg up on competitors. At…
  • A Whole New SERP

    Rebecca Landman
    14 Aug 2014 | 3:40 pm
    The Search Agency Crowd Sources on Google’s Recent Pigeon Implementation Since Pigeon swept the search scene early last week, The Search Agency’s thought leaders have been evaluating Google’s changes, drawing their own conclusions concerning how these updates stand to affect the quality of search moving forward. Here is a sampling of their thoughts. Local Products and Services SERPs: The Search Agency started its Pigeon evaluation examining the changes made to local products and services searches. Our team’s findings point to the notion that, under Pigeon, semantic markup will now not…
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    eMarketer Articles and Newsroom Posts

  • Article: Why Marketers Still Haven't Mastered Personalization

    22 Sep 2014 | 9:01 pm
    The lack of a single customer viewpoint is holding marketers back from executing personalization tactics, according to research. Fragmented and siloed data systems are a key problem in creating a single customer view, and industry professionals will need to integrate them in order to deliver the customer experiences they hope to.
  • Article: Smartphone Share of Video Ad Views Grows in the UK

    22 Sep 2014 | 9:01 pm
    Digital video ad views in the UK continue to gravitate toward mobile platforms and via long-form content. However, Q2 2014 saw the share apportioned to smartphones overtake the tablet share. Could uptake of phablets, with their bigger screen "real estate," be contributing to this rise?
  • Article: Get on Facebook if You Want to Reach Lesbian, Gay and Bisexual Internet Users

    22 Sep 2014 | 9:01 pm
    Advertisers trying to engage lesbian, gay and bisexual internet users may want to have Facebook on their radar. Not only do the large majority of gay or bisexual male and lesbian or bisexual female internet users access Facebook, they're also more likely to "like" a brand or click an ad on the social network than interact with banners. When it comes to LGBT-related media, websites and blogs are seeing the highest increases in interaction.
  • Article: Boomers Decide Now May Be a Good Time to Get Healthy

    21 Sep 2014 | 9:01 pm
    As more boomers focus on staying active and preserving their physical appearance and weight, they're fueling the markets for exercise as well as anti-aging products and services. And according to a new eMarketer report, with the number of insured boomers up thanks to healthcare reform, marketers are looking to engage them with digital tools that encourage them to play a larger role in managing their own care.
  • Article: Netflix Arrives in France

    21 Sep 2014 | 9:01 pm
    Beginning September 15, film and video fans in France can subscribe to Netflix. The US streaming service may struggle with brand awareness, though; two months ago, just 24% of internet users had heard of it.
 
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • 6 B2B Marketing Lessons From #Inbound14 and #FutureM

    Kristen Vaughn
    22 Sep 2014 | 6:52 am
    The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. As you can imagine, the Boston Convention and Exhibition Center was oozing creativity and eagerness to exchange knowledge. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Here are some of the valuable B2B marketing lessons that I learned from…
  • 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

    Kelsey Jones
    16 Sep 2014 | 7:35 am
    The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. Mobile is The Fastest Growing Niche Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. According to MarketingProfs, out of social media,…
  • Blogging vs. Journalism: Identifying the Fundamental Differences

    Ryan Young
    11 Sep 2014 | 7:00 am
    As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. While both types of content creation fall under the “copywriting” umbrella, there are a number of fundamental differences that shape the two. For those that don’t write news or blog posts (or both) on a daily or weekly basis, the fine line that separates these two writing processes can easily become blurred. Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their…
  • SMX East 2014 Preview: Competitive Research for SEO

    Casie Gillette
    9 Sep 2014 | 9:29 am
    In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “Competitive Research for SEO.” The details of the panel are as follows: Date/Time: Tuesday September 30th, 10:45am Summary: Your competitors have top rankings in search results for some of your prime keywords. So how did they do it? Savvy SEOs know how to analyze and understand the strategies of the competition, and then use that knowledge to rev up their own efforts to achieve even greater visibility and reach. During this panel, our experts will discuss the tools and tactics they use to…
  • 12 Questions to Ask When Performing SEO Keyword Research

    Derek Edmond
    3 Sep 2014 | 6:43 am
    The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign. The implementation of effective keyword research can lead to high quality traffic and leads over the long term, from organic search engine…
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    The Search Engine Marketing Blog @ MoreVisibility

  • 8 Things the Best Marketing Strategies Have in Common (And How to Create Your Own)

    Lauren Owens
    23 Sep 2014 | 2:51 am
    In a few months, everyone will be talking about the best marketing campaigns of the year. Tech bloggers will embed funny Vines and videos and talk about why the Doritos “Goat 4 Sale” commercial went viral. This will leave many marketers feeling left out, or even perplexed. Humorous goat videos don’t, after all, help sell […]
  • Google Workshop Coming to Ft. Lauderdale Sept. 23 – AdWords, Analytics & SEO

    Jaclyn Robledo
    11 Sep 2014 | 3:00 am
    Want to learn advanced tactics for Google AdWords and Analytics? Get an insider’s perspective and learn straight from the experts with our intensive Google workshop “Advanced Tactics for AdWords, Analytics & SEO” on Tuesday, Sept. 23 in Fort Lauderdale, Fla. During this workshop, key members of MoreVisibility’s SEO and Analytics teams will be working alongside […]
  • How Google’s Close Variant Matching Change Will Affect Your Search Campaigns

    Max Braglia
    2 Sep 2014 | 2:00 am
    In August, Google announced that AdWords advertisers can no longer disable “close variant matching” to all phrases and exact match keywords. Simply said, “true,” exact or phrase match is no longer going to be possible. Advertisers should take action in order to optimize their campaigns with this new reality in mind. Although the option to […]
  • Confessions Of A New Digital Marketer: 3 Tips For Gaining Clarity into Your Online Efforts

    Jaclyn Robledo
    25 Aug 2014 | 7:40 am
    Danielle Leitch’s article in the MoreVisibility July Newsletter described marketers of today as having to juggle various efforts … and she couldn’t be more right! As a marketing manager just arriving onto the digital advertising scene, I’ve come to realize that what you learn in this position can become quite powerful and even overwhelming at […]
  • Google AdWords Conversion Tracking In a Less-Than-Ideal World

    Tony Fazzini
    18 Aug 2014 | 6:53 am
    One of the hardest parts of tracking conversions in Google AdWords is not having a unique page to use as a “conversion point.” When you don’t have a unique page, it can be difficult to determine where to place the conversion pixel. And without the conversion pixel, you’ll never know if users are taking the […]
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    The Invesp Blog: E-commerce and Landing page Optimization

  • Want to Improve Your Customer Journey Maps? Listen to … Your Customers

    Stephen Da Cambra
    16 Sep 2014 | 4:09 am
    It starts before they arrive and doesn’t end when they leave. You may never know where the journey of discovery, engagement and conversion begins for your customer in relationship to your business and/or its products. It may start in a conversation overheard in an elevator, or with the glimpse of a package, or in some other unknowable way. And while the starting point may be difficult to pinpoint, you should do everything you can to make sure the end point never arrives. It’s less expensive to re-engage repeat customers and they generate five times more revenue per visit than first…
  • Free Shipping is So 2013 & Other Thoughts to Improve Online Customer Experience

    Stephen Da Cambra
    9 Sep 2014 | 4:39 am
    Conversion rates are five to ten times higher in bricks and mortar (B&M) stores than on ecommerce sites. Why? What are the differences between a B&M store and an online store that would account for such a huge gap? While the answers are many and varied, in both cases, customers’ in-store experiences are a major determinant of whether they convert. Did they easily find what they were looking for? Did they have a good impression of the store? Did they get through the checkout in a reasonable time? If ‘customer experience’ is paramount to conversions, then you need to look at what…
  • Effectiveness Of Online Advertising– Statistics And Trends

    khalid
    2 Sep 2014 | 11:17 am
    When people talk about advertising, 9 out of 10 they’re probably referring to online advertising. Online advertising has proven to be extremely profitable both for small and large businesses. Reports indicate that around 95% of Google’s revenue comes from online advertising. That’s saying something! The average person is served over 1,700 banner ads per month but only half of them are ever viewed. However, businesses have sharpened their tools and are filtering the Ads that are not being viewed. Responses generated from non-viewable ads were filtered out and only the good stuff was…
  • One Effective Sign-Up Form and One Not So Much

    Stephen Da Cambra
    28 Aug 2014 | 4:23 am
    It’s like watching a train wreck. Everything rolls along nicely, then you sense something is wrong and suddenly it’s off the rails. I’m talking about online sign-up forms and processes. If it seems harsh that I describe some as ‘train wrecks’, think about it this way: digital marketing and conversion optimization are about calling on your customers to join you in a voyage of discovery. And any bump along the way can derail your customers from the path. The journey begins the moment customers become aware of your value proposition and it continues at least until they convert,…
  • Landing Page Design Review – Best Practices & AB Test Suggestions

    Stephen Da Cambra
    19 Aug 2014 | 4:47 am
    So many landing pages, so little time. They come at you from your email box, web browser and search results. It’s so bad that we tune most of them out. At least I do. So I thought I’d ‘stop and smell the roses’ (or is it ‘cow chips’?) of the landing pages that come my way to see what best practices are used, where I think pages could be improved and what optimizers might consider for their next round of AB tests. Let’s Call it ‘The Good, The Bad and The Study’ The glut of landing pages makes it impossible to discuss them all. Below is a random cross-section of…
 
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    ReelSEO Video Marketing

  • Rainy Days & Big Screens Push Online Video Engagement

    Greg Jarboe
    22 Sep 2014 | 7:45 am
    According to a new report, the weather plays a big part in our online video viewing habits. Online video engagement surges on rainy days, when viewers are 40% more likely to stay indoors and watch content on larger screens. However, when it's sunny, we are 6x more likely to watch "snack-sized" videos on our mobile devices.
  • Real-time Stats Arrive on YouTube With Minute-by-Minute Data

    Carla Marshall
    19 Sep 2014 | 3:34 am
    YouTube Analytics are a goldmine for creators and marketers, but for those of us who are in and out of the dashboard all day, the slight delay in reporting of some of the viewing stats has been a little frustrating. YouTube has finally rolled out a real time section which is perfect for monitoring a big-time campaign, or just for keeping an eye on video engagement as you upload and promote via your social feeds.
  • Get the Lyrics For Every YouTube Music Video With This Chrome App

    Andy Smith
    18 Sep 2014 | 12:58 pm
    A brilliant new Chrome app from musiXmatch allows you to sing along with the lyrics to almost any music video that's been uploaded to YouTube. With a database of over 7 million song lyrics, and some impressively accurate software, it's the best way to find the lyrics to a song on YouTube by far.
  • Video Production and Copyright: Innocent Infringement is Not OK

    Contributor
    18 Sep 2014 | 12:14 pm
    The world of copyright infringement is often very confusing. We bring you some insight from a top attorney who specializes in the constantly changing areas of copyright, trademark, and intellectual property, about two of the biggest myths: you must register your work to protect it, and innocent infringement is OK.
  • 3 Metrics Ratios to Measure YouTube Channel Success [Creators Tip #160]

    Carla Marshall
    18 Sep 2014 | 10:29 am
    On this week's Creators Tip, we take a look at 3 of the most important YouTube ratios to measure. For instance, how many YouTube views should you expect to get based on your level of subscriber growth? And how many likes to views is a good indication of engagement?
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    HigherVisibility

  • How to Determine What Your PPC Budget Should Be

    Amanda DiSilvestro
    18 Sep 2014 | 5:38 am
    Everyone knows that you want your PPC budget to be just enough to make you a profit, but you have to have an initial budget to test how much you can get for each dollar you put into paid search advertising, or pay per click advertising (PPC). Having this budget ready to go before you start creating your PPC strategy is crucial. Your budget may very well change over time, so it’s important to understand how to set a budget and why it matters. Fortunately, it doesn’t have to be as overwhelming as many may think. Setting Up an Estimated PPC Budget The reason that so many people dread coming…
  • Other Places You Should be Accumulating Online Reviews

    Amanda DiSilvestro
    17 Sep 2014 | 5:29 am
    Online reviews are becoming crucial to the success of businesses, so working hard to foster reviews from Google+, Bing and Yahoo, Amazon, and of course Yelp has become a priority for many marketing departments. You can learn more about how to gain more reviews from some of these top websites here. Unfortunately, what many companies tend to forget is that Google, Yelp, and Amazon are not the only places where customers and clients can leave reviews. Although these are the most popular and will take priority, you should be working to increase your positive reviews in every space possible on the…
  • 5 Types of Internal Links that Improve SEO

    Amanda DiSilvestro
    15 Sep 2014 | 5:11 am
    Internal linking has always been considered a great (and necessary) SEO process, but for many companies it doesn’t get any extra attention. Linking to another page within your website helps to improve navigation and keep people on your site for longer, so the more relevant links you can add the better. Simple, right? Internal linking is simple, but on-page optimization is now more important than ever because of the Google changes that put a focus on quality websites and content over link building. Thinking about different ways you can utilize internal linking can help you get ahead. In…
  • How to Create a Quiz to Help Spice Up Your Content Marketing

    Amanda DiSilvestro
    10 Sep 2014 | 8:56 am
    Last week and in to this week we focused on different types of shareable content, and creating a quiz was one of them. However, not many people out there are giving tips about writing and uploading successful quizzes. When I went to create my first quiz just a few weeks ago, I realized that all of the resources and advice put a focus on online quizzes for teachers. Surely there must be a few things to know about creating a quiz for a company blog, right? Right. There are quite a few different tools and techniques you can use to upload and publish your quiz in the first place, but it goes…
  • Metrics to Watch for YouTube Marketing Success

    Amanda DiSilvestro
    9 Sep 2014 | 5:57 am
    YouTube marketing has become a task on the top of many priority lists for companies this past year. Videos are easier to digest for consumers and can be much more interactive, so it’s no surprise that YouTube is becoming more popular for educational and informative videos. In other words, if funny and witty videos work for your business you might have more luck, but just about any company can make a video work for a website. So logically if you put a video on a website, the natural next step is to put that video onto a company YouTube page, which you can learn more about here. But what…
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    Internet Marketing

  • WPBF Channel 25 Interviews Darin Carter about Google Glass

    Darin Carter
    19 Sep 2014 | 12:46 am
  • Major change on Darin.CC

    Darin Carter
    17 Sep 2014 | 4:00 am
    As we get older we change, I guess I never even realized my change until a few days ago when I caught myself using Social Media and it hit me like a stack of bricks. Darin.CC has been a blog I have run since 2006 and has always been mostly a Search Engine Marketing blog, but I always go off on rants about other things. However my getting older change is that i’m not just a Search Marketer, but after being in the industry for over 15 years now, I would call myself a Internet Marketer. My career also took a shift from just managing search campaigns for clients to creating online marketing…
  • Free Money on Looksmart

    Darin Carter
    19 Aug 2014 | 7:58 am
    So i’m always on the lookout for free money when it comes to search and I just found a few bucks! Looks like LookSmart is giving away $50 to try your ads on LookSmart.Com search network. Contrast Popular Keyword Bids between LookSmart Vs. the Big Search Networks LookSmart Vs. the Big Search Networks Might as well give it a shot !!! Darin
  • Affiliate Summit East 2014

    Darin Carter
    28 Jul 2014 | 1:28 pm
    Affiliate Summit East 2014 If you haven’t signed up for your Affiliate Summit East 2014 pass, you may be out of luck. The Affiliate Summit site says the show is currently sold out! Affiliate Summit East 2014 is taking place August 10-12, 2014 at the New York Marriott Marquis in New York, NY. This doesn’t mean you can’t attend though, this year, I will be covering the show through Google Glass and i’m working on getting you a live FEED ! I also know, around this time, there are always a few bloggers that may be running contests giving away free Affiliate Summit passes,…
  • Google is making BANK

    Darin Carter
    23 Jul 2014 | 12:47 pm
    On July 17th, Google posted it’s 2nd quarter results.  They reported a 22% year on year growth in revenues to $15.95 Billion! It’s operating income from continuing operations grew by 22% to $4.26 Billion, however the company continued to invest heavily putting pressure on margins. From what I can tell, their overall cost per click is declining, but their ad volume is skyrocketing! Another interesting note is YouTube ad volumes are growing, more people are taking advantage of YouTube ads and paid clicks in YouTube engagement ads increased by 6% over the 1st quarter of 2014.
 
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    Traffick: The Business of Search

  • Growing Together Can Be Disorienting

    Andrew Goodman
    14 Sep 2014 | 9:26 am
    Earlier this year, we were sad to wind down a relationship with an eight-year client. It wasn’t unexpected. Few projects take eight years to complete, and despite the need for close and meticulous ongoing campaign management, sometimes when you’re in bed together for eight years, it’s perceived that you’ve run out of ideas. We were instrumental to taking the company from below $500,000 in annual revenues to above $50 million. We’re proud of that. We did our part. We were also frequently blown away by the client’s drive, guts, and innovation. In addition to…
  • Twitter: First Publisher to Directly Counsel Advertisers on How to Blur the Line?

    Andrew Goodman
    4 Jun 2014 | 7:43 am
    At a recent keynote by Twitter Canada head Kirstine Stewart, I was struck by how she advised companies to engage their audiences with rich content first and foremost. In this regard, Twitter executives seem to play a hybrid role. Maybe it’s just the lower headcount, but advocates like Stewart have to walk the fine line of explaining the ad units to potential buyers, while urging companies to properly ‘get’ social media and to (yes) focus more on their followers and their unpaid content than on their ads. It’s as if a Twitter exec has to be at once Matt Cutts, extolling…
  • Je Me Souviens: The European Court Has to Be Wrong

    Andrew Goodman
    15 May 2014 | 8:21 am
    I’m certainly not qualified to work through the constitutionality of any proposed legislation, or legal judgment, that might seek to uphold privacy rights to the extreme of making it a publisher’s job to hide publicly-available information at an individual’s request, even in North America, let alone Europe. But a little common sense, please. Search engines aren’t perfect, but if we search diligently using the right queries, they remain an oasis of transparency in a world of manipulated communications. This is precisely why you have to buy advertising if you want to…
  • Sport Chek’s Big Facebook Ad Test: Revealed

    Andrew Goodman
    24 Apr 2014 | 7:56 am
    Is online advertising effective? Exactly how effective? It depends how you measure. Facebook’s Sheryl Sandberg cites a recent case study by Canadian sporting goods chain Sport Chek attempting to prove that Facebook ads provide a greater lift than paper flyers. “During the two week experiment, sales rose across Sport Chek stores nationwide by 12 per cent.” On the strength of these results, the company will shift 25% of its print ad budget to digital spending in the coming year. Aha! Targeted digital ads work better than paper flyers very few people read. But one suspects…
  • After April 22, You’ll Be Busy. Because AdWords Is About To Get A Lot Better

    Andrew Goodman
    10 Apr 2014 | 5:45 pm
    Last year, while many other advertisers were holding protests and doing the Chicken Little dance, I decided early on to say something different: Enhanced Campaigns were going to make things… yes… better. A year later, and we’re still living with the pain of something that was taken away: bid control over the tablet channel. What we gained was granular control over mobile bids at the ad group level if desired, flexible and quick geobidding factors, and improved dayparting. I sincerely doubt many advertisers, after having time to reflect on all this, would go back to having…
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    Inside AdWords

  • Making every character count in your mobile search ads

    Rob Newton
    10 Sep 2014 | 9:59 am
    People expect information right at their fingertips, whether it’s locating the nearest burger joint or booking a flight. And they’re searching for all this information on small screens -- sometimes as narrow as 4 inches. This means that mobile ads must make every character count.Today, we are announcing an improvement to the way ads look on smartphones to make it easier and faster for consumers to find things they are searching for, while on the go.  Starting on October 15, 2014, your ad extensions may show instead of the second line of ad text (description line 2) on your mobile…
  • Extend the reach of your Product Listing Ads to qualified shoppers

    Rob Newton
    9 Sep 2014 | 8:58 am
    With the growth of product queries across the web, advertisers are looking for new ways to connect their products to interested shoppers.By opting your Shopping Campaigns into Google’s search partners, you can now reach users as they search or browse for products on retail and commerce sites in the Google Search Network. These retailers, such as Walmart.com, are part of AdSense for Shopping, our latest product to help monetize site traffic.Extending your Shopping Campaigns to these sites helps you reach qualified users beyond google.com and Google Shopping. Your Product Listing Ads show…
  • Call out what matters most to your customers

    Rob Newton
    3 Sep 2014 | 2:37 pm
    Whether it’s free shipping on all laptops or a price match guarantee on smartphones, the more information people have, the better purchase decisions they can make online. That’s why we’re introducing callout extensions: additional text that shows with your Google search ads, highlighting specific information about your products and services. Callouts will start rolling out today, with full availability to all advertisers in the next few weeks.Example text ad highlighting callout extensionsStrengthen your messageCallouts show valuable information to potential customers before they click…
  • Making it easier to build rich and engaging mobile ads for the Google Display Network

    Rob Newton
    27 Aug 2014 | 9:59 am
    We recently added the ability for AdWords advertisers to upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. Below is an overview of how you can use this integration to build HTML5 ads for your GDN campaigns. People are now constantly connected and using mobile devices to communicate, shop and stay entertained. In fact, 25% of global pageviews occur on smartphones and tablets.1 Further, there are now more consumers using the web in HTML5-compatible environments than in Flash-compatible environments.2 In order to reach as large an audience as possible,…
  • A Guide to the New Profit-Driven Marketing Movement

    Rob Newton
    25 Aug 2014 | 12:51 pm
    A new breed of marketers have made the shift to “profit-driven marketing,” which is about tackling traditional marketing challenges with unconventional approaches.  For example, they understand that in order to make more money, they have to strategically invest more money first.One company employing this new strategy is Airbnb. The popular global accommodations company creates models to understand the value that every new customer brings over his or her lifetime.  Then, equipped with flexible budgets, their digital marketing team is able to reach all the right customers at the…
 
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    Genuine SEO

  • Promoting Your Business With SEO Services

    Josh Nadeau
    10 Sep 2014 | 8:46 am
    When it comes to promoting your business online, few services can offer you the results that search engine optimization (SEO) can. Good SEO isn’t just focused on impressing the search engines such as Google, Bing, and Yahoo in order to increase your website traffic; it is also intended to help convert visitors into customers for your products and services.What is SEO?Many business owners are somewhat confused about what exactly SEO is, and what it can do for their business. They may spend the majority of their advertising and marketing budget into social or other forms of promotion;…
  • Direct Traffic To Your Company Website With The Help Of A PPC Company

    Josh Nadeau
    25 Aug 2014 | 6:21 pm
    Every business is aware of the importance of high quality advertising. If your company is not well advertised then consumers will not be aware of your products or services, and consequently use the competition to fulfil their needs. With high quality, well placed adverts however you are much more likely to succeed and make a sale. In this day and age, the best place to advertise is not in magazines, local papers or on the television: instead it is online. The internet is used by people all around the world and it is also the first place that consumers turn when looking for any kind of product…
  • Why Should Your Small Business Have Its Own Website?

    Josh Nadeau
    24 Aug 2014 | 4:09 pm
    If you own a small business and you don’t yet have a website, you should do something about it as quickly as you can. This article explains the reasons why, and why it will benefit your business to get online as quickly as possible.The idea of creating a website is daunting to some and exciting to others. There are much easier ways of creating a website nowadays without the need to go to a web designer and paying lots of money for the privilege. You may decide to do this eventually but there is no need to make things too complex to begin with.The simplest reason for getting your own website…
  • How To Build A Website From Scratch

    Josh Nadeau
    2 Aug 2014 | 1:53 pm
    There are many different ways to communicate to others today, but none as effective as a website. Whether for business or for personal reasons, a website will get the point across and that is what matters.Website building tools have become quite popular these days and sites like websitebuilder.com make it possible to create your own website in no time at all. Simply pick out the template that works best for you, choose your domain name, pick out your plan and your website will be published instantly. This is how easy website building has gotten thanks to do-it-yourself sites like…
  • Securing A Successful Online Business

    Josh Nadeau
    24 Jun 2014 | 6:45 pm
    Starting your own business will generate a bevy of responsibilities you’ll need to take care of, especially if you’re opening a storefront or restaurant. If you’re just starting out or feel overwhelmed by the prospect of maintaining a physical location, a great alternative is to begin a business online.The cost of a website domain is relatively inexpensive, especially when compared to the price required to rent or lease a building. As long as you have confidence in your product or service, you’re bound to be successful in the long run, even if your business is off to a…
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    Location3 Media

  • Representing Denver Startup Week

    Lucia Novara
    18 Sep 2014 | 12:51 pm
    Click to view slideshow. The homebrew was flowing in the creative lounge, the tech team was rocking coconut bras at the photo booth and rival start up masterminds were battling it out over a game of cornhole. Call us what you will (sassy! smart! slightly bedraggled!) but never say Location3 doesn’t know how to throw a party. When we set out to host a stop on the Denver Startup Week Crawl we knew we had to bring it. And thanks to all the interesting and talented people who made it through our doors yesterday to share projects, ideas and beers, it was officially Brought. While…
  • How to Become a Display Media Expert

    Robin Arlen
    17 Sep 2014 | 9:30 am
    When you ask someone how they got to where they are, you generally get a pretty interesting answer. Only 27% of college grads actually have a job that is related to their major, so there are likely some twists and turns in the road to where they are at. I am actually one of the 27% that have a job related to their major, I majored in Marketing and Management, but I changed my major three times before I settled on that. Even after graduation, and with the best intentions, it is hard to land the job you intended. My first job out of college was selling home and auto insurance. It wasn’t…
  • 7 Apps to Make Every Digital Marketer’s Life Easier

    Alex Faubel
    16 Sep 2014 | 7:31 am
    Successful digital marketing and advertising is built by passionate, dedicated people. But sometimes even the hardest working person needs a little extra boost. Keeping productive and interested in your industry is at the helm of producing good work. Below are my picks for some apps every content marketer should add to their arsenal. Whether you try one or all, these apps can boost productivity, limit time spent on planning, streamline your thought processes and digitally refine your image selections. Technology can be your friend when it comes to tirelessly working to improve strategy and…
  • Contract SEO Account Manager

    admin
    15 Sep 2014 | 8:15 am
    We are looking for a Contract SEO Account Manager to be available on an ongoing contract basis for SEO campaign work, including executing tasks, ongoing management, optimization and monitoring, and reporting and insight analysis.  The initial project we are for assistance with will take approximately 40 hours of work, to be completed as your schedule allows, but within a two month timeframe.  Compensation is flexible – either hourly or project-based, and dependent on experience.  Depending on the flow of work, this position could have potential to convert to full-time in the future.
  • Open Listing: SEO Account Manager

    admin
    15 Sep 2014 | 8:03 am
    While we do not currently have a vacant position, we are always looking for seasoned and dynamic individuals with strong technical SEO capabilities.  SEO Account Managers at Location3 Media are responsible for the full lifespan of SEO campaigns—setting strategic direction, executing tasks, ongoing management, optimization and monitoring, and reporting and insight analysis. SEO Account Managers work on dedicated client teams and continually support and lead integration efforts with other digital and media services. If you’re interested in opportunities at Location3 Media please visit…
 
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    Emarketed PPC & SEO Blog

  • Instead of Focusing on SEO Keyword Ranking Reports, Check Out These Metrics

    Emarketed
    20 Sep 2014 | 9:09 am
    Google’s recent Pigeon update has shaken up search results, namely local search results in Maps. For example, your site was ranking #1 organically (or A in the maps) but with the local 7 pack disappearing, your site may now be pushed back to page 2 or 3. This isn’t good for any business and seeing... read more
  • Should My Business Get a Custom Web Design or CMS Template Design?

    Emarketed
    19 Sep 2014 | 12:52 pm
    Is it time for a website redesign? There are some important decisions to be made, such as, whether you want a completely custom design or a template design. There are many things to consider when thinking about what’s best for your business. Let’s take a look at what your different options are: Completely Custom Design... read more
  • Why You Need To Optimize For Your Business Name

    Emarketed
    18 Sep 2014 | 6:16 pm
    Of all the keywords and terms you target with organic and paid search, is your business name included? If you haven’t thought about optimizing for your business name, it’s something to consider in both SEO and PPC. PPC Even if you rank 1st for your business name in organic search, there’s a way to outrank... read more
  • Don’t Buy Into These Top Social Media Myths

    Emarketed
    12 Sep 2014 | 9:09 am
    Like its other marketing counterparts, social media is the subject of many myths and misinformation. Find out if you have heard about any of these social media misconceptions and face the reality of what’s really true! 1) Every business should be on every social networking site Social media marketing should not be considered a free-for-all.... read more
  • Worst Excuses for Avoiding Customer Reviews

    Emarketed
    4 Sep 2014 | 8:43 pm
    Although there are many reasons to want to avoid the topic of customer reviews, there are more good reasons why your business should be open to it. Don’t fall into the trap of being the stubborn business owner who would rather not deal with Yelp (or any other third party review site): “I would rather... read more
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    Online Marketing Blog - TopRank®

  • 31 Predictions on the Future of B2B Marketing

    Lee Odden
    23 Sep 2014 | 5:22 am
    Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both! These and many more insights (of the predictive and practical kind) can be found in our latest eBook, The Future of B2B Marketing as part of our promotions for MarketingProfs B2B Forum. With a conference theme of “Marketing for What Comes Next” we’ve connected with 31 of the top B2B marketers from Xerox to LinkedIn to Marketo to get their predictions about the future of marketing to businesses.
  • 3 Events on the Future of B2B Marketing, Digital Public Relations & Social Media

    Lee Odden
    22 Sep 2014 | 6:59 am
    As we enter the 4th quarter of 2014, many marketers will be focusing on what’s next for the coming year. While most marketing planning for 2014 has “officially” occurred by now, let’s face it: things change fast in the digital marketing and PR world. Interest in the topics like the future of B2B marketing, Digital PR and Social Media will only grow as the year finishes out and into the next. To satisfy that interest, we’ve already started publishing marketing predictions for next year and with over 9,000 social shares, the future is definitely on every…
  • Online Marketing News: Unpopular Is Less Popular On Social, C-Suite Doesn’t Get Digital, Facebook For The Media

    Ben Brausen
    19 Sep 2014 | 3:45 am
    Social Networking Accounts For (at Least) 28% of All Media Time Spent Online [STUDY] - Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a new study.  AllTwitter The U.S. Accounts for 41.5% of all Mentions on Twitter (UK: 9.7%, France: 5.4%) [INFOGRAPHIC] - Did you know that more than two in five of all mentions on Twitter – all those @replies and @username tags we each do many times each day – take place in the…
  • How to Make B2B Marketing Stories Bigger With Social Media Microcontent

    Nick Ehrenberg
    17 Sep 2014 | 4:03 am
    Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for human survival — we are hard-wired to respond to compelling narratives. Storytelling is frequently cited as a best practice for content marketers, but what happens when your publishing space is limited? B2B social media marketers only have enough space for 1-2 sentences per post, so how can they tell a story with such little space? When it comes to effective B2B social storytelling,…
  • A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World

    Andy Thomson
    15 Sep 2014 | 7:51 pm
    Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push sales to help you reach growth goals for the business. But in reality, most people who encounter your brand (especially in B2B) aren’t going to buy right away. The sales funnel has to attract, engage and convert people in a way that makes sense for them. As content creators and marketers, knowing how and when to use calls to action to move prospective customers from awareness to purchase…
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    aimClear® Blog

  • Pigeon SEO Update 2 Months Later: Google Flipped The Bird at Local Search

    Lindsay Schleisman
    22 Sep 2014 | 1:33 pm
    Local business owners: Have your rankings plummeted? Did traffic fall off a cliff? No longer appearing in a crucial Google map result? You may have been affected by Google’s local search algorithm update, appropriately dubbed Pigeon by the fine folks at Search Engine Land. It’s been almost two months since the update rolled out, and while it seems the crap hasn’t yet dried, plenty of businesses have taken a direct hit. We’ve rounded up some of the best resources on Pigeon from local search experts —from the moment the news broke to early effects and analysis, ramifications and…
  • Facebook Quietly Pulls Personal Promoted Posts From Profiles

    Marty Weintraub
    17 Sep 2014 | 2:36 pm
    Facebook silently pulled a controversial feature, which allowed users to pay to get their posts more visibility in the news feed.  When Facebook first announced the feature back in October 2012, the social media community was abuzz.  Some went so far as to call Facebook “rigged,” and took the position that Facebook paid personal posts were bad for users. The paid personal post tactic was useful to anyone who is personally sociable in Facebook with his or her business connections. It was also fantastic for family news, like new baby pictures and graduation party invitations. After all,…
  • Brands Post for 9/11 Memorial & the Internet HATED It?

    Merry Morud
    12 Sep 2014 | 1:22 pm
    Every September 11th our thoughts turn, if only briefly, to the tragic events of 9/11/01. Major media outlets dust off their reels and dig out the photos captured during the tragedy. Often, the media releases new footage, interviews, impact stories, and the anchors gravely recall their own personal experiences of that day. Radio stations find a new way to incorporate sound clips into a song. And yes, companies remember too. Every year. But this year, we saw backlash towards brands’ social media outlets on 9/11, and scathing blog posts deciding it’s time for brands to just quit it.
  • Start With Content: The Holy Matrimony of PR & Marketing

    Molly Ryan
    9 Sep 2014 | 11:54 am
    Public relations and marketing have more often than not acted as separate entities. On the one hand, marketing folks work hard to drive winning conversions and generate leads while the PR team works to increase visibility by telling the company’s story, garnering interest through media placements and helping monitor and protect the brand’s reputation. However, in recent years, and with the ever growing social and online landscape, the lines between marketing and PR have been blurred. Not understanding and accepting this inevitable marriage, well, you might just miss out on some pretty…
  • Merry Morud Speaks At #MNSearch! Home Sweet (Minnesota!) Home

    Amber Krohn
    27 Aug 2014 | 7:09 am
    With the long Labor Day weekend on the horizon, aimClear is excited to amp up this week by speaking at the latest MnSearch Marquee event TODAY, August 27th. Merry Morud, aimClear’s Social Advertising Director, has made the trek from Duluth to Minneapolis to share her expertise on social PPC and content distribution. The Minnesota Search Engine Marketing Association holds quarterly search workshops, panels and other events for search marketers throughout the state, and today’s event, MnSearch Marquee: Social Media Sales Bootstrap Clinic, is shaping up to be another inspired event. This…
 
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    Branded3

  • Sitecore: The User Access Model

    Jamie Taylor
    22 Sep 2014 | 8:18 am
    Here’s  the scenario… You’ve created the best website imaginable using Sitecore. You’ve taken a little time to chat with our SEO experts about possible ways to better reach your target audience and taken a look at SEO for Sitecore. You’ve put time and effort into creating the best user journeys for your entire site. You have the greatest content ever to go with the best website ever. Suddenly, you realise that you need to give your content creators access to your perfect website. It’s a perfect system: only one person can go in and make changes.
  • Search, content strategy & the decision-making process: Slides from @Figaro_Digital seminar

    Felicity Crouch
    22 Sep 2014 | 5:46 am
    Last Thursday, Branded3’s Senior Search Strategist Joe Griffiths took to the stage at Figaro Digital’s Search Seminar, to talk about how search and content strategies impact the decision-making process. The seminar – which took place at The Hospital Club in Covent Garden – spanned all aspects of paid and natural search, with Joe joining an impressive list of speakers. Joe’s talk detailed the consumer decision-making process and how an effective search and content strategy can help brands influence customers at key points to maximise conversion. You can watch the video of Joe’s…
  • Sitecore Symposium: Day Two Round-up #SYMEU

    Steven Shaw
    19 Sep 2014 | 7:53 am
    Day two kicked off on Wednesday with a very bright and sunny day. Heading into the conference centre it was clear that plenty of folks had taken advantage of the Sitecore party of the year with plenty of requests for coffee! However, everyone was still buzzed to see what the day would hold. I managed to catch up with a couple of guys from the Developer track to see how they had been finding the event and there was plenty of lively debate on the new scalable data layer in the new version including MogoDB and pros and cons with SQL Server, as well as a lot of excitement towards the…
  • Showcase: Holiday Autos – Famous film journeys quiz

    Tami Dillon
    19 Sep 2014 | 3:05 am
    Client: Holiday Autos Platform: Bespoke design & development URL: http://www.holidayautos.co.uk/blog/famous-journeys-quiz.html Background Holiday Autos is an award-winning car hire comparison site who find the best deals from over 1,200 suppliers to guarantee low rates in over 30,000 locations. The challenge The aim for us was to create an interactive quiz which engaged Holiday Autos audience. After a creative brainstorm, we decided to create a quiz on the most famous journeys from well-known movies of all time. The quiz needed to be a linkable asset and gain social interactivity and…
  • Branded3 achieves elite status in @TheDrum’s Digital Census 2014

    Felicity Crouch
    18 Sep 2014 | 8:36 am
    Every year, top industry media partner – The Drum – publishes the Digital Census; a comprehensive review of the best digital agencies in the UK. This year, we’re absolutely delighted to not only feature in the report – but in being accredited with Elite Agency status, an accolade shared with only 15 agencies in the UK within our category. The Digital Census compiles three different polls to culminate in an overall score and ranking; they are Financial, Client, and Peer. Firstly, The Drum looks at financial performance of the agency, secondly, in association with the Recommended Agency…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • One-Trick Ponies: The ebook

    Ian Lurie
    22 Sep 2014 | 3:40 pm
    You’ve heard me rant about strategy vs. tactics, and why tactics-only business relationships are getting marketing agencies fired. I’ve realized it’s a much bigger problem than that. If you look at the last 15 years, the drive to ‘productize’ services has ripped the guts out of any business that is paid for an individual’s craft (their knowledge and time). Productization cheapens services businesses and hurts the consumer/client, because they ignore valuable strategic advice. So, I wrote a short book about it as a ‘corporate fable’ — half…
  • Make Your Google Shopping Campaigns Multilingual

    Kiko Correa
    18 Sep 2014 | 9:49 am
    Have you ever stumbled onto a new feature without even realizing it? It just happened to me recently when I told my boss Elizabeth that I had gotten a second, French language, PLA feed going for a client. She looked at me sideways and said “how’d you do that?” Considering she’s covered a PLA base or two (or million) I was pretty shocked that she was surprised. She let me know that “No, Kiko, this hasn’t always been a thing”. Without even meaning to, I had stumbled into something new. I’ll take you through the process I went through to set up Google Shopping campaigns in…
  • Announcing Our SERP Preview Tool

    Josh Patrice
    17 Sep 2014 | 9:28 am
    Has this ever happened to you? You’re working on your website, updating title tags and meta descriptions, when all of a sudden you’re panicked at the thought of a truncated title tag! Sure, you kept it under 55 characters, but you know that doesn’t always work, because Google truncates to a pixel width, not a number of characters. We all know that risking a low CTR is out of the question, and that it’s annoying to push a page live and have to go back and change it until you get it right. There has to be a better way! Now there is, Portent’s SERP Preview Tool! Preview your title…
  • Create Valuable Marketing Campaigns: Start with Strategy, Build with Imagination

    Meegan Kauffman
    16 Sep 2014 | 7:30 am
    So you have all these great ideas for your business marketing: an app that will take over the world, an e-book that will change the industry as we know it, a banner ad people will actually click on. Ideas and passion are fuel for successful campaigns, but you also need the structure that strategy provides to propel your product into your customer’s hands. Creativity and strategy work hand-in-hand. If campaigns are solely strategic, they have a tendency to be unoriginal. Purely creative campaigns can lack direction or may not connect with the target market. Combining the logical with the…
  • PPC and SEO — Shouldn’t They Get Along?

    Laura Oden
    11 Sep 2014 | 1:25 pm
    Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael (SEO Strategist) tackle the first tag-team blog post, putting their heads together to figure out how PPC Strategists and SEO Strategists can work together. The thought process was if we can co-exist at a Christmas party, then chances are we…
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    Local SEO Guide

  • Google My Business Insights Bug?

    Dan Leibson
    22 Sep 2014 | 10:15 am
    There is apparently a new bug that is impacting the reporting of listing/profile views in the GMB Insights dash. According to GMB, this client’s views flatlined for 9/19 & 9/20: If I were a business owner this GMB Insights graph would freak me out. However, thanks to campaign tagging we can see that Google Analytics is [...]The post Google My Business Insights Bug? appeared first on Local SEO Guide.
  • Thoughts on BrightEdge’s Share14 Conference & Ferrari SEO Tools

    Andrew Shotland
    17 Sep 2014 | 11:10 am
    A few weeks ago BrightEdge was nice enough to invite me to their Share14 conference where they announced the newest version of their “SEO and Content Marketing Management Platform” in front of approximately 1,000 customers and search pros. I was sufficiently impressed by both the conference and the new features that I thought it would be [...]The post Thoughts on BrightEdge’s Share14 Conference & Ferrari SEO Tools appeared first on Local SEO Guide.
  • Another Carousel Replacement Being Tested?

    Dan Leibson
    3 Sep 2014 | 10:25 am
    It looks like Google is testing yet another carousel replacement. This time it’s with the different “Points of Interest” searches in specific geos. This one looks different then the previous “new” carousel replacement that we had seen. So for those of you keeping score at home there are currently 3 carousels/replacements out there: 1) The [...]The post Another Carousel Replacement Being Tested? appeared first on Local SEO Guide.
  • THE TOP 5 USES FOR THE REL=AUTHOR TAG

    Andrew Shotland
    28 Aug 2014 | 2:41 pm
    1. Stick under wobbly table legs 2. Supplement for low carb diets 3. Bitcoin alternative 4. Keep kids occupied at restaurants 5. Wrap dead fish http://searchengineland.com/goodbye-google-authorship-201975  The post THE TOP 5 USES FOR THE REL=AUTHOR TAG appeared first on Local SEO Guide.
  • Why Fixing Bad N.A.P. Data Issues Sucks

    Andrew Shotland
    25 Aug 2014 | 2:07 pm
    Nyagoslav (think Cher, Michael, Brittany, etc.) gets all OCD on my recent post where I used our NAP Hunter extension to surface some bogus N.A.P. data issues. He really peels back the rotten onion: “The NPI registry is one of the most trustworthy data sources in the medical industry, so the chances that this was [...]The post Why Fixing Bad N.A.P. Data Issues Sucks appeared first on Local SEO Guide.
 
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    Occam's Razor by Avinash Kaushik

  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
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    Internet Marketing Ninjas Blog

  • Here’s Your Best Tool for Content Brainstorming

    Ann Smarty
    22 Sep 2014 | 6:30 am
    This is by far one of the most useful free tool I’ve ever seen! I use it daily and recommend to everyone when they ask about keyword research or content idea brainstorming. Please meet: Bulk Google, Bing, Amazon and Youtube Tool How Bulk Auto-Suggest Works Google (as well as Bing, Amazon and obviously Youtube) Auto-Suggest feature works by: Suggesting popular search patterns (for those with Google Instant enabled, these also run the next search results age that loads while you are typing) Reminding the user of his/her previous searches Fixing incorrect spelling #1 looks like a GREAT…
  • Where Do Web Directories Fit Into the Internet Picture?

    Deborah Anderson
    19 Sep 2014 | 7:32 am
    Web Directories serve many purposes, whether you are a consumer visiting the web directory to find a solution to your problem or a company wanting to gain exposure for your brand. Either way, the web directory helps to meet those objectives. Web Search and Web Directories Many times we refer to “Googling” something, performing an internet search with a tool like Google, Bing, or another search provider. There used to be quite a few search engines that were used regularly, like Alta Vista, Hot Bot, and others. For an interesting read, check out this article showing the search…
  • How To (Better) Reach Out To Bloggers

    Ann Smarty
    15 Sep 2014 | 7:00 am
    Reaching out to bloggers successfully is easy if you have a well-known name in the industry. What if you are quite new? Building connections with niche bloggers goes a long way when it comes to getting coverage and positive PR. Here are five blogger outreach tips I learned to do the hard way. Make a List Of Dream Bloggers Create a dream list: This is a list of about five to ten sites per wave of people I would love to write for, or have write for me. It includes their real name, URL, any other sites they are affiliated with, and contact information such as email and social media profiles.
  • 2 Awesome Twitter Search Tools That Give You What Twitter Lacks

    Ann Smarty
    8 Sep 2014 | 6:30 am
    I love Twitter. That was almost love at the first sight. It’s a great idea which became awesome thanks to all the apps that completed it. Here are two absolutely fantastic tools that have some really basic functionality Twitter still lacks: Snapbird: Better search Snapbird functionality is so cool that I am surprised Twitter doesn’t offer anything like that: Search your or anyone’s favorites There are lots of ways to use Twitter favorites. Most use them to “thank” for the mention. Some people use them to bookmark ideas for later reference. Others favorite Twitter…
  • How to Stay on Top of Your Pinterest Activity

    Ann Smarty
    2 Sep 2014 | 6:30 am
    Pinterest has proven to be absolutely awesome for marketing. With its business offering, it’s going to be even more efficient, so if you are not yet utilizing Pinterest, it’s time that you start playing with it! Here are a few tools to easily keep on top with your (and your team’s) Pinterest progress: Pinterest Notifications I’ve done a separate article looking at Pinterest notifications. It’s by far the best way to keep on top of your Pinterest activity. Pinterest will notify you when: Your Facebook friends join Pinterest Your pins are likes or re-pinned When…
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    Posts from the Econsultancy blog

  • Six Premier League football clubs with innovative digital strategies

    David Moth
    23 Sep 2014 | 5:41 am
    You need only look at the trending topics on any Saturday from August to May to know that football is a big deal on social media. Premier League clubs weren’t slow to take advantage of this fact, so digital and social channels are now firmly part of the marketing mix for most teams. To give some insight in this topic, I’ve rounded up a few interesting campaigns which show how Premier League teams are using digital to interact with fans. For more on this theme, read our posts looking at Premier League clubs that use Twitter's Vine and the arduous task of buying football tickets…
  • What is storytelling for brands and why do you need it?

    Christopher Ratcliff
    23 Sep 2014 | 3:33 am
    ‘Storytelling!’ It’s up there with ‘big data’ as a phrase that’s kind of annoying but has yet to be improved upon by a better alternative. Plus shorthand phrases are necessary because they save time. I’ve been guilty in the past of going ludicrously around the block to avoid the phrase ‘big data’. I believe if you look back through my previous articles you will find far more instances of me saying “the massive volume of available data” rather than “big data”. I realise now that this is stupid. Most digital marketers know what you mean when you use ‘big data’ so…
  • Basket abandonment emails: three examples of varying quality

    Christopher Ratcliff
    23 Sep 2014 | 2:34 am
    After my investigation last week into whether top ecommerce sites offer guest checkouts I sat back and awaited the barrage of retargeted display ads and basket abandonment emails to fill up my inbox. Fair enough, after all I have just submitted my email address to 45 different UK and US ecommerce brands and unceremoniously abandoned 45 carts filled with random goods on their sites. I deserve everything I get. However the barrage didn’t really happen...Out of the 45 checkouts I filled on 17 September 2014, five days later as I write this there are only three basket abandonment emails sat in…
  • Google introduces 'structured snippets' into search results

    Graham Charlton
    23 Sep 2014 | 2:06 am
    Google yesterday announced the introduction of 'structured snippets', which shows extra data around search results.  According to the Google Research blog, this extracts tabular data from web pages to provide more detail around listings. You can see these snippets in action by Googling 'Nikon D7100'. The middle result here contains data about resolution, weight and display size.  You can also see these snippets in action on a search for 'Superman', just in case anyone doesn't know he's from Krypton.  According to Google:  We use machine learning techniques to distinguish data tables on…
  • Do APAC hotel websites live up to customer expectations?

    David Moth
    22 Sep 2014 | 8:00 pm
    What makes for a good hotel website? Well according to a recent survey, travellers place a high value on imagery, reviews and uncomplicated booking forms. But are Asian hotels meeting these requirements? To find out I’ve carried out a quick user test on some of APAC’s best-known hotels and resorts, focusing on the quality of their imagery and booking procedures. Read on to find out whether these brands are providing a decent user experience, or more on this topic check out my post looking at the UX on budget airline sites in Asia-Pacific...Mandarin Oriental Imagery Mandarin Oriental…
 
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    Fathom

  • Laws of Marketing Power: Despise the Free Lunch

    Paul Richlovsky
    22 Sep 2014 | 1:45 pm
    “There is no cutting corners with excellence.” –Robert Greene, The 48 Laws of Power Greene’s Law 40 is fun to consider because it seems to run counter to marketing wisdom of the ages: Everybody loves ‘free.’ Why should we marketers “despise the free lunch”how does this law apply to us? As hard as it may be to believe, the concept of AWESOME FREE STUFF starts to break down in light of what is truly valuable to your customers (think long-term, sustainable value). We’ve all heard the expressions There’s no free lunch and You get what you pay…
  • 3 Takeaways for B2B Marketers from Content Marketing World

    Caroline Bogart
    18 Sep 2014 | 10:15 am
    Last week I had the pleasure of attending a portion of Content Marketing World, held right here in Cleveland. I went with the intention to soak up as much knowledge as I could about B2B content marketing, and I definitely accomplished that mission. After pouring through the notes I took during the B2B track sessions I attended, I noticed some common themes. 1. Be an expert One of the sessions I attended, “Implementing a B2B Content Marketing Strategy from Scratch,” talked about Symrise’s content marketing quest to be seen as a thought leader in their industry. It’s been said many…
  • Generous Giving on the Green at the Fathom Education Golf Outing

    Karen Cover
    17 Sep 2014 | 11:44 am
    Fathom Education is proud to announce that the first annual Giving on the Green charity golf outing raised nearly $3,000! Fifty-five people participated in the event, which was held at Mallard Creek Golf Club  in Columbia Station, Ohio on Saturday, August 22nd. All of the proceeds from the outing will go to two non-profit organizations, Mary’s Meals and Open Doors Academy. Brittany Amato hands baskets to the winners. Giving on the Green was the first public event reflecting Fathom Education’s recent efforts to nurture a culture of giving. The team is making generosity a core part of its…
  • Laws of Marketing Power: Create Compelling Spectacles

    Paul Richlovsky
    15 Sep 2014 | 9:50 am
    “People love what is grand, spectacular and larger than life.” –Robert Greene, The 48 Laws of Power Greene’s Law 37—”Create compelling spectacles”is a great marketing companion to Law 6 (“Court attention at all costs“). With buyer attention being such a prized object for marketers, these two laws combined may be the most important for marketing power. Considered together, they represent the primary need for visibility and engagement with customers. Before anything else, we need to capture our audience’s attention—you can’t buy what you…
  • What I Learned by Monitoring Competitors in Higher Education

    Alexa Feckanin
    12 Sep 2014 | 3:00 am
    My post, below, was also published by The Search Monitor on September 4, 2014. When it comes to paid search, every college and university wants the same thing: more leads at a lower cost per lead. Although competitor monitoring is one small piece to the puzzle, it’s an aspect of paid search that will help you increase your market share. During the peak season, we do a lot of competitor monitoring. Below are 5 things I’ve learned from The Search Monitor (TSM) to help increase leads and decrease cost per leads during this time. To understand what some of these tools are, review my post, How…
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    johnon.com

  • Do you want to WIN, or just “Be the Winner”?

    john andrews
    15 Sep 2014 | 1:22 pm
    One of the best aspects of travel (aside from, well, traveling) is that I get to meet real people in pursuit of real goals. I get to discuss SEO and Internet business, plus careers, with people from all over the globe (as long as they speak English, sigh). This includes sharing unique experiences that really […]
  • 503: GONE

    john andrews
    4 Sep 2014 | 7:39 pm
    There have been a few occasions when Googlers stated that a 503 server response code would be interpreted by Google as a “hold on, something’s getting fixed, don’t update the index with what you find here” situation. That made great sense. How else could a tech-savvy webmaster pause re-indexing while performing an update that would […]
  • Cloud Storage

    john andrews
    11 Dec 2013 | 9:18 am
    A poet friend recently got upset about a bill he received for Google’s cloud storage. He wasn’t aware of his wife’s increased use of his online storage account, which incurred a fee on his credit card. He complained to Google, including a small rant: “What the hell is a “Cloud Platform”?????? Do clouds need platforms? […]
  • Identity Poetry for Marketers

    john andrews
    18 Oct 2013 | 12:45 pm
    Identity. It’s central to what matters (to you). And that makes it essential to the art of persuasion. Who I am. Who I think I am. Who you think I am. Who I think you think I am. Who I know I am not. Who I think you think you are. Sometimes, identity it seems […]
  • PR is where the Money Is

    john andrews
    30 Sep 2013 | 2:34 pm
    A shout out to all of you disenfranchised ex-SEO people out there: Public Relations is where the Money Is! PR is a solid career with very little formal credentialing required. Even better, the consumers of PR services have less knowledge about PR than SEO consumers had about SEO! PR is a GOLDMINE opportunity for online […]
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    Marketing Technology Blog

  • Does Your Company Story Have These 5 Essentials?

    Douglas Karr
    22 Sep 2014 | 7:18 am
    I love design, but I’m a terrible designer. I love development, but I’m quite the hack. And I write daily on the Marketing Technology Blog and I’ve authored Corporate Blogging For Dummies, but I don’t classify myself as a writer. But I recognize great design, I am blown away by great development, and I love great writing. We just launched a new corporate site for DK New Media, so this advice from Thinkshift was perfect timing on how we could share our company’s story. We followed their advice! Don’t have dramatic beginnings? Don’t worry. The trick is building…
  • The Pros and Cons of Social Media Marketing

    Douglas Karr
    21 Sep 2014 | 10:29 am
    The premise of the infographic is good and bad, but I don’t know that it quite hit the nail on the head. The pros (good) are all very valid statistics supporting social media marketing efforts, but the cons speaks to gaps in understanding, strategy and analysis more than marketing with the medium. Let’s take them one at a time. 50% of C-Suite aren’t convinced of social media’s value. This could be a number of issues. The staff may not be accurately measuring the impact and providing the appropriate reports to their C-Suite. They also may not be recognizing the…
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    Nathan Chandra
    19 Sep 2014 | 5:24 am
    Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available). The competitive advantage any retailer has over an online store is that the consumer is nearby and ready to make a purchase. Location-based marketing efforts are getting more and more refined and offering many more ways to lead the consumer through your…
  • How to Measure the Return on Investment of Social Media

    Douglas Karr
    19 Sep 2014 | 5:15 am
    We’ve discussed the challenges of measuring social media ROI in the past – and some of the limitations of what you can measure and how impactful social media marketing can be. That’s not to say some of the social media activity can’t be measured with precision, though. Here’s a simple example… the CEO of the company tweets on thought leadership articles, the direction of the company, and compliments employees online that are doing a fantastic job. Those tweets are read and shared by the staff, prospects, and even customers. Over time, the employees are more…
  • Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It

    Jascha Kaykas-Wolff
    18 Sep 2014 | 8:12 am
    From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before work started. And, in that world, the right answer makes sense! Could you imagine a scenario where you decided to build a skyscraper differently half way through the build? That said, the byproduct of the use of this process in software development is that the design of the software (feature + ux) had to be right upfront. A typical…
 
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    Add3.com

  • Recent Updates to Google AdWords & Bing Ads

    Ryan Campbell
    17 Sep 2014 | 11:17 am
    On September 9th I gave a talk at an SEMpdx event titled “Back to School“. I was asked to review changes in PPC that occurred over the summer. There were some exciting and controversial changes to cover! My presentation is embedded below: Google AdWords & Bing Updates – Summer 2014 from Add3 AdWords Updates AdWords migrating from PLA to Shopping campaigns AdWords introducing Display Select AdWords changing close variant match settings AdWords Dynamic Site Links Bing Updates Bing interface changes Bing auto tagging updates Bing Enhanced campaigns These changes were met…
  • 5 Tips for Getting a Job at a Search Agency

    Tim Wisner
    10 Sep 2014 | 11:45 am
    As the person responsible for keeping Add3′s walls bursting with the most awesome people in the digital ad world I get a LOT of inquiries from folks who would like to join our team. Unfortunately we can’t hire everyone that wants to work for us, which means I have to be very selective (I received over 100 resumes for the last SEM Account Manager role we had open!). People often ask me “What would have made me a better candidate?” So here are a couple of pointers: 1.) Show That You Pay Attention To Detail. Know who Add3 is and what we do. Know which position…
  • Tools for Creating an Effective Company Blog

    Nik Amar
    3 Sep 2014 | 10:42 am
    Content marketing through a company blog is one of the most talked about, yet misused strategies out there. The practice is an important part of SEO, because the latest search algorithms reward constant fresh information that is useful and sharable. It’s easy to waste your money on content marketing initiatives—targeting the wrong people, failing to draw interest, and writing pieces that are soon irrelevant, for example. Use the links and resources below to make “content is king,” your mantra, rather than a hollow cliché. Identifying Your Target Audience Your content can be broadly…
  • Overcoming the Challenge of Innovation in Search Marketing

    Allison Burback
    28 Aug 2014 | 9:57 am
    When it comes to work (or life, let’s be honest) it’s easy to get in a rut and find yourself always playing follow the leader. At the 2014 Google Think Performance Event I had the privilege of attending they set out to challenge attendees to change this. The theme for the day was Breaking Mental Models. Speakers included Lisa Bodell, Founder and CEO of futurethink, Jessica O. Matthew, Co-Founder and CEO of Uncharted Play and Dr. Lawrence Hofmann, Chief, Interventional Radiology, Stanford; Co-Founder, Grand Rounds, among others. Several Googlers presented as well, giving us the tools to…
  • Add3: 9th Largest Agency in Seattle

    Paul Uhlir
    19 Aug 2014 | 3:36 pm
    Last week we learned that Add3 was the 9th largest agency in the Puget Sound region in 2013 as ranked by the Puget Sound Business Journal. We were #12 on the 2012 list – so things are definitely moving in the right direction! This ranking is based on top line revenue. We delivered $6.8 million in 2013 and are on pace for a much bigger number in 2014. What stood out most to me in the report is the age of our agency versus all of those above us. We were founded in 2011, the next youngest agency ranking higher was founded in 2005. Great growth in a short amount of time. It goes without…
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    Ker Communications

  • Outdated SEO Ideas People STILL Believe

    Ker Communications
    18 Sep 2014 | 5:55 am
    SEO is a mystery to many people - mostly because of misinformation and old concepts that may have worked but don't do anything but harm a site's rankings. Outdated SEO Ideas People STILL Believe is from Ker Communications
  • Google Officially Drops Authorship from Search Results

    Ker Communications
    29 Aug 2014 | 10:51 am
    Google will no longer use author profiles to track who writes what content at all... Google Officially Drops Authorship from Search Results is from Ker Communications
  • Website Loading Speed and SEO

    Ker Communications
    27 Aug 2014 | 1:48 pm
    Speed matters. Google says so. But HOW does a site's page loading speed impact ranking in organic search? Website Loading Speed and SEO is from Ker Communications
  • About that Google Penguin update

    Ker Communications
    26 Aug 2014 | 12:24 pm
    One thing is certain: if you have any doubts about whether or not the links to your site could trigger the Penguin filter, now is the time to do a link audit... About that Google Penguin update is from Ker Communications
  • I didn’t mean to break Google’s rules… except that one time

    Nick Ker
    25 Aug 2014 | 6:30 am
    “I swear, I didn't mean to violate Google's Quality Guidelines... well, except that one time." I didn’t mean to break Google’s rules… except that one time is from Ker Communications
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    Koozai.com

  • Black Hat Social Media – What Your Business Should Know

    Andy Williams
    23 Sep 2014 | 3:25 am
    Most of you will have heard of the terminology “black hat” when it comes to either SEO or Digital Marketing in general. But what about when it comes to Social Media? You may not even know if you’re engaging in such activity – so that’s why we want to make you and your business aware of the dangers. Black Hat is basically underhand tactics carried out to manipulate your standing either within search engine result pages or to your audience (to give the impression you are more popular or authoritative than you really are). These tactics are always against the guidelines set…
  • Ecommerce Sites: How You Should Do Content Marketing

    Harry Gardiner
    18 Sep 2014 | 2:28 am
    In case you didn’t already know, Ecommerce and Content Marketing are a match made in heaven. Seriously – both sectors consistently employ new trends and technologies, and both have seen considerable growth over the last couple of years. Although many industries have benefitted from Content Marketing, it’s the Ecommerce companies which are starting to realise the real financial value of the much-talked-about practise. When questioned, 100% of the Ecommerce companies involved cited revenue as a commercial benefit of Content Marketing. (Source: Econsultancy) Recent research has also…
  • Four Content Marketing Options for Ecommerce Businesses

    John Waghorn
    17 Sep 2014 | 3:15 am
    This is the transcript for our new video. If you’re selling products on an ecommerce website, there are plenty of content marketing activities that you can engage in to drive sales, brand awareness and increase revenue. So today I want take a look at four of these content marketing activities that you can use for your own website. So first of all, video demonstrations. Video is a really powerful medium. A great example of an ecommerce website that uses videos to their advantage is ASOS. I know that we refer to them time and time again. But there’s a reason for that, they’re…
  • Short and Long Term Content Marketing Goals

    John Waghorn
    16 Sep 2014 | 3:01 am
    When you are working on your content marketing campaigns, it’s up to you to decide if you are going to focus on short term, long term, or a mixture of both of these individual goals. Your own strategy, when encompassing these goals, will be more succinct and will enable you to visualise where you are heading, as well as observe if actual progress is being made. With this in mind, let’s look at these goal variations in greater detail. Defining Your Goals When we break it down, Content Marketing goals can essentially be split into two categories – short term and long term. As an…
  • The Koozai Guide To Using Crazy Egg

    Graeme Benge
    11 Sep 2014 | 3:07 am
    Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai to help make sense of user conversion and engagement behaviour. We love it, so much so, we’ve put together this handy guide to using it. The visualisation aspect of Crazy Egg is what makes it such a useful tool. With the aid of Crazy Egg Snapshots and the different methods of data visualisation, site owners can…
 
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    Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

  • How to get what you really want

    Andrew Wee
    27 Aug 2014 | 9:59 pm
    Click here to view the embedded video.Are you happy with everything you have right now?If so, stop reading this and head elsewhere.If not, read on.The following steps will help if you want to be successful in business and/or your personal life:Having goalsHaving a way to reach those goalsReaching those goalsSounds easy, doesn’t it? I guess most of us know what we need to do. But we don’t do it. The execution is a different thing.I’ve worked out some steps that help me get what I need to get done about 95% of the time (I’m human after all).Let me break them down.Having…
  • Kindle writing challenge week 1: $1,000 on the line

    Andrew Wee
    23 Aug 2014 | 5:29 am
    Click here to view the embedded video.Note: If you haven’t checked out the original post, you can read it Kindle writing challenge, you can go read it now. It’s ok, I’ll wait.Ok, read it? Cool.We’re into day 9 of the challenge and with $1,000 on the line for meeting the target, you can look at my progress at the Google Doc I created to track my progress.Having not written anything that was long in the past 6 months, it took some momentum to get started again, but once I got going, it became quite easy.At the end of week 1 (ie: day 7), I’m at 3,871 words, beating…
  • kickassmarketer shows you how to pwn mobile CPA marketing

    Andrew Wee
    19 Aug 2014 | 11:25 pm
    Click here to view the embedded video.Dan Matejsek (pronounced ma-tay-sek), also known as kickassmarketer, recently posted a 48-minute long video in AffPlaybook, which could shed a lot of insight for new and experienced mobile marketers.As an experienced affiliate and now offer owner, Dan has generated revenue in the 8-figure range with Android apps.While I am already familiar with several aspects of mobile marketing, Dan shared a number of points from his presentation which are new to me and key to making a mobile campaign with a higher chance of success.Here goes:While affiliates are very…
  • Kindle writing challenge

    Andrew Wee
    15 Aug 2014 | 7:08 am
    Click here to view the embedded video.Have you ever have a project that you wanted to get out because it’ll be good for you, but you’re just keeping busy with other projects?I have been planning to get back to writing fiction for the Kindle platform for the longest time, but consulting work, affiliate campaigns and other stuff kept getting in the way.So here is something exciting to put out as a challenge.I read this post about a USA Today bestselling author who writes just 500 words a day. Every day.So I’m working out a system to write a 20,000 word fiction book in 40 days (ie: 500…
  • Boost your business with Singapore’s Productivity and Innovation Credit scheme

    Andrew Wee
    13 Aug 2014 | 2:48 am
    Click here to view the embedded video.In an initative to help Singapore businesses combat rising costs, develop new technology and boost their efficiency, the government launched the Productivity and Innovation Credit (PIC) scheme.The PIC scheme provides tax benefits for businesses that invest in productivity and innovation activities and successful applicants enjoy tax credits and reimbursement of their approved expenditure.That means buying items like computers and other equipment to improve their company’s operations can result in full reimbursement of their business expenses.For the…
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    SEO Andy

  • Sometimes Even Marketers Make Mistakes

    Andy Kinsey
    22 Sep 2014 | 10:00 am
    I wanted to use an example from the real world of what happens if you don’t give your pages a meta description. As you can see this example is from the Smart Passive Income – Get Started page. I did make Pat Flynn, owner of SPI and this months must-read book author, aware of this in August 2014. This is the end result in a Google Search Results Page As you can see the end result is a bit of a mess and unlikely to help you gain clicks from users who find the page in search. Below the main result you can see how Pat normally completes his meta descriptions. If you are writing your…
  • Lets Celebrate, 6 Years & 600 Articles!

    Andy Kinsey
    18 Sep 2014 | 10:00 am
    This post marks 6 amazing years of the SEOAndy blog being online! In that those 6 years we’ve achieved some wonderful things… 600 published articles focusing on SEO and Digital Marketing… helping thousands of website owners and developers to improve websites for better rankings and increased conversions… producing downloadable seo resources and tools… and of course much more! In the past year alone we’ve achieved the publishing of 95 articles, started producing the downloadable resources mentioned above (including the SEO checklist and SEO for Images…
  • Using a Content Delivery Network for Speed and Security

    Andy Kinsey
    17 Sep 2014 | 12:00 am
    What is a CDN? Why do I want to use one? A CDN is a distributed network of servers hosting copies of resources from your website such as to allow for an increase in speed of your website, and potentially aid website security. The files held by a Content Delivery Network, such as MaxCDN the one we use here on SEOAndy, include image / photo files, video files, css files, jacasript files, font files and more. These are resources your website calls upon to load within the browser, though are not the data files (php, asp etc). The files held in a CDN are duplicated across the globe on…
  • Optimising Photographs for SEO, The Photographers SEO Guide

    Andy Kinsey
    14 Sep 2014 | 5:35 pm
    There are a bunch of articles across the web which talk about how to optimise photos for seo, they all look at different aspects of your images – some in more detail than others. But mainly confusing and not in plain english. Today I am introducing my guide to optimising images and photographs for SEO, the aim to help you achieve more with your photographs. The guide, which you can download below, looks at the major factors which can effect your search ranking in respect of images. Optimising photographs can take time and effort, but ultimately can lead to more traffic – and…
  • Stop thinking Content Marketing and start thinking Communication

    Lyndon Antcliff
    11 Sep 2014 | 4:30 pm
    Today I have the pleasure of introducing a new author to the SEOAndy blog, Lyndon Antcliff a publisher of magnetic content across the web and all round great online marketer. His work and content has been published across the world in palces such as The Sunday Times, Time magazine, Wired and no doubt many blogs you have read too. So, who better to talk to us about content marketing and communication. There are lots of blog posts about content or content marketing, but very few on communication. Why is this? There is the fact that content marketing is a buzzword, it’s new, it’s…
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    SEO Marketing Blog by Brick Marketing

  • That Old Blog Post is Worth More Than You Think!

    Shawna Wright
    23 Sep 2014 | 5:30 am
    When you publish a new blog post and promote it across your social channels there is usually a flurry of activity. It gets shared, Liked, tweeted, read-through, and more. But within a day or two (unless that post goes viral) the traffic and activity usually falls off. The organic value of that post won’t actually kick in for several weeks, or maybe even months, depending on what the post is about, how much competition there is around that topic, and what kind of value it has built up since the day you published that blog. But once a blog post has earned its way into the SERPs is can be…
  • Content is For Your Target Audience First, SEO Second

    Nick Stamoulis
    22 Sep 2014 | 6:00 am
    Any good SEO company is going to tout the benefits of producing high quality content on a regular basis for SEO purposes. Content is what fuels an SEO campaign, generates natural inbound links, and improves social media efforts. However, it’s important to note that ultimately, content needs to be produced for the right reasons. It shouldn’t just be produced to publish additional pages that include keywords to attract the search spiders. The primary target for your content is your target audience, the human web users that are interested in your products or services. The content that you…
  • Link Building Is Really About Relationships

    Shawna Wright
    19 Sep 2014 | 5:30 am
    Moz recently put out a new guide to link building which anyone relatively new to SEO should check out! One of the things I really appreciated is how much the author wrote about the human element of link building–people create links because they see some value in doing so. Having a relationship with the people you want to get links from could make or break your link building campaign! Ideally, before you actually start a link building campaign, you should have a rough idea of who you think will care about what you’re doing. If you create a piece of content that you want links to, such…
  • Does Your Website Have a Clear Focus?

    Nick Stamoulis
    18 Sep 2014 | 6:00 am
    When we receive an inquiry from a prospective client, the first thing we do is take a look at their website since that’s where we’ll be spending the majority of our time. If it’s not almost immediately clear what the company does or what products they sell, we already have hesitations about working with them. That’s because we’ve found that the clients that often have the most SEO success are the ones that specialize in one niche and the website is built to support that. A website that focuses on one specific thing is straightforward. Both visitors and the search spiders immediately…
  • Responding to Comments is Part of a Social Marketing Campaign

    Danielle Bachini
    17 Sep 2014 | 6:00 am
    There is so much more to a social media marketing campaign than merely setting up the company page and adding a bio and maybe a few pictures. Yet that’s all that so many companies do! A company social media page needs to be an active and engaging entity. That means that it needs to be updated often with useful and informative posts. There are plenty of companies that do keep their pages active, but then they disregard one crucial component of social media- being social! Regularly posting content is great, but without the conversation piece the company social media page is still lacking.
 
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    Vertical Leap » Blog

  • How to speak at conferences – Part 2

    Eli Zheleva
    19 Sep 2014 | 5:32 am
    Following the great success of my previous article on how to speak at conferences, I interviewed a few other experts in this area to ask about their own conferencing experiences. Dawn Anderson Director, Move... Read more The post How to speak at conferences – Part 2 appeared first on Vertical Leap.
  • Sitemaps for the clueless

    Dave Colgate
    16 Sep 2014 | 2:14 am
    What are sitemaps? Sitemaps are exactly what they sound like; a roadmap of your website and the pages that are contained within. These help both users and search... Read more The post Sitemaps for the clueless appeared first on Vertical Leap.
  • The cost of SEO & why should you want to pay more

    Lee Wilson
    15 Sep 2014 | 1:51 am
    If I tell a mechanic my car is broken and I’ve got one thousand pounds to fix it, the only ones that would likely take those thousand pounds without further... Read more The post The cost of SEO & why should you want to pay more appeared first on Vertical Leap.
  • Live blogging from #BrightonSEO Sep 2014

    Eli Zheleva
    12 Sep 2014 | 2:07 am
    Good morning from #BrightonSEO! I will be live blogging all day whilst the great speakers are doing their talks, so keep an eye on the updates on this blog... Read more The post Live blogging from #BrightonSEO Sep 2014 appeared first on Vertical Leap.
  • How to speak at conferences – Part 1

    Eli Zheleva
    11 Sep 2014 | 7:36 am
    Have you ever wondered if you could make it as a speaker at a conference? Now with #BrightonSEO approaching, I decided to ask some of the experts in... Read more The post How to speak at conferences – Part 1 appeared first on Vertical Leap.
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    SEO Los Angeles » Blog

  • 7 Essentials To Consider Before Starting SEO

    jon rognerud
    16 Sep 2014 | 1:55 pm
    Search engine optimization can be a positive channel for any ambitious business owner to achieve an unfair advantage ahead of their competitors in Google. This post was created to help new website owners understand the beginning elements of successful SEO campaign building. The reason why many people have problems achieving specific rankings is that they do not what Google wants and what to do when.  They hear “content & links”, but there are so many changes, search filters and penalties being applied almost daily. Furthermore, there is an underground community that is…
  • Doing Lead Generation The Right Way

    jon rognerud
    13 Aug 2014 | 7:03 pm
    Filling your marketing and sales funnel of prospects that fit your business profile will add a significant boost to your firm. Leads and lead generation project work is the lifeblood of any business. There’s an opportunity here, but it must continually be developed and nurtured. Whether you are a startup or have an established business, a system for the “perfect” profile client attraction must be created and communicated. It must be continually tested and added into your existing networking and referral process. It must evolve from change and validated for positive returns every step…
  • How To Create a New Website That Sells

    jon rognerud
    2 Jul 2014 | 7:53 pm
    We’ve Created and Researched Thousands of High Performance Websites In The Last 18 Years And Spent Over $100k A Year Implementing & Tracking Results. Here Are 10 Key Things We’ve Learned. As a webmaster and entrepreneur, the ultimate goal is to create a natural, quality visitor attraction – so you can get & qualify new opportunities and more sales. This way, you’ll boost revenue for your business and via your online venture. Using existing personal and business networks — referrals and direct outreach (telemarketing) works for many. It is very possible…
  • Facebook And The New Content Policies: What You Need To Know

    jon rognerud
    6 May 2014 | 12:45 pm
    Does your Facebook feed seem a little less noisy to you? Sure, you’re still seeing your best friend from elementary school’s engagement announcement and the 16th album of baby photos uploaded by your cousin on the other side of the country, but what about that useful business page you liked a while back? Who’s Being Affected? Every business on Facebook large or small is being affected by these sweeping content policies. The organic presence of a company as big as Lifelock on Facebook nor a mom and pop convenience shop on Facebook are safe from these changes. Facebook has…
  • 7 New Twitter Ways To Specifically Use Direct Response Lead Generation – A Checklist

    jon rognerud
    24 Apr 2014 | 1:20 pm
    Recent Twitter stats show that the Twitter platforms send over 500 million “tweets” (messages and links, up to 140 characters) per day. This includes pure network messaging, custom applications and network tie-ins. Twitter is a social media network. Social media can be a useful medium for you. At the same time - while campaigning on Twitter can create A LOT of exposure, engagement and lead flows for your business, there are new and different ways to consider. THESE ARE IMPORTANT IF YOU WANT QUALITY LEADS ON TWITTER. Don’t just use social media for followers and…
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    Have Results SEM Blog

  • SEO Joke: Search Engines and the Happy Birthday card

    Mina Adly Younan
    19 Sep 2014 | 8:58 am
    I don't' know if it is funny or sad. But if this is how SEO works, it would be S.A.D.The Birthday Card SEO Joke Analogy 
  • Prevent search engines from displaying DMOZ data in search results for your site

    Mina Adly Younan
    5 Sep 2014 | 6:35 am
    One source Google uses to generate snippets is the Open Directory Project. You can direct us not to use this as a source by adding a meta tag to your pages.To prevent all search engines (that support the meta tag) from using this information for the page's description, use the following:<meta name="robots" content="NOODP">To specifically prevent Google from using this information for a page's description, use the following:<meta name="googlebot" content="NOODP">If you use the robots meta tag for other directives, you can combine those. For instance:<meta name="googlebot"…
  • 9 Video Marketing Mistakes To Avoid

    Mina Adly Younan
    4 Jul 2014 | 12:54 pm
    Creating strong video content for your business is a powerful way to reach a variety of markets and engage your audience. However, when businesses have poorly produced videos they often end up doing more harm than good. Your video is a reflection of your brand so to help ensure that you get off on the right foot with your Video Marketing strategy, here are the top ten mistakes in Video Marketing for you to avoid.1 Having No ObjectiveAre you making a video for the sake of it? What is the purpose of your video? Is it good branding? If you have no purpose or objective for your video, then you…
  • All about Google Analytics Chrome Extension

    Mina Adly Younan
    25 Jun 2014 | 9:14 am
    The Google Analytics team recently released a Chrome Extension that allows you to get detailed information about each page of your website while you browse it. Below I will go through some of the extension's features and how to use it to get a better idea of what is going on in your website.In order to use the extension you will need any kind of Google Analytics permission to the website you are analyzing, a Chrome browser and the Extension (download here). Once you have those three, you can click on the Google Analytics icon on your browser while browsing your website…
  • Third Party Management Tools for Google+ Pages (Infographic)

    Mina Adly Younan
    5 Jun 2014 | 7:58 am
    Google+ has worked with several social media management companies to add Google+ functionality in their management tools. These companies provide brands and businesses more flexibility and power to run their Google+ pages. This includes tools to post and comment on Google+ pages, and create and manage circles. You can learn more about the companies here
 
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    Online Marketing Simplified

  • What Google’s NEW Exact and Phrase Match Variations Really Mean for Advertisers

    Joe Putnam
    22 Sep 2014 | 6:00 am
    A few weeks ago, Google AdWords announced that they would be removing advertisers’ ability to exclude close variants from phrase and exact match keywords. This changed sparked much confusion and controversy in the industry, and I’d like to help clear up some of the mess. However, before we can look at how Google’s latest change […] The post What Google’s NEW Exact and Phrase Match Variations Really Mean for Advertisers appeared first on Online Marketing Simplified.
  • Should You Bid on Your Own Brand Terms in AdWords?

    Joe Putnam
    19 Sep 2014 | 6:00 am
    This is a question that comes up a lot with new AdWords managers or business owners who are doing PPC for the first time. “Should I bid on my own brand terms in AdWords?” The rationale for not bidding on your own brand terms goes something like this: Most companies already rank #1 in Google […] The post Should You Bid on Your Own Brand Terms in AdWords? appeared first on Online Marketing Simplified.
  • 5 Steps to Driving Massive Traffic with Long-Tail Content

    Joe Putnam
    17 Sep 2014 | 6:00 am
    A few weeks ago we conducted an in-depth interview with Richard Jacobs of Speak Easy Marketing, Inc. The short version is that Richard successfully used long-tail content to generate 400,000+ organic searches in a  single year for one of the most competitive industries—law. Anyone who has dabbled in keyword research knows that legal terms are some of the […] The post 5 Steps to Driving Massive Traffic with Long-Tail Content appeared first on Online Marketing Simplified.
  • A Valuable Marketing Lesson You Can Learn from President Obama

    Joe Putnam
    15 Sep 2014 | 6:00 am
      President Obama is a brilliant marketer. Whether or not you agree with his policies, he knows what he’s doing when it comes to marketing and PR. That much is for sure. Here’s an example: Have you ever noticed that he tends to comment on all of the latest big news stories? Whether it be […] The post A Valuable Marketing Lesson You Can Learn from President Obama appeared first on Online Marketing Simplified.
  • PPC Moneyball Style: How to Get a Bigger Return with a Small Budget

    Joe Putnam
    12 Sep 2014 | 6:00 am
    Here’s the challenge: You’re faced with managing a relatively small PPC budget in Google AdWords. It’s no easy task since you want to ensure visibility on competitive keywords while trying not to exhaust your click budget too quickly. A recent study by Wordstream proves this challenge for small businesses and reveals that SMBs tend to waste […] The post PPC Moneyball Style: How to Get a Bigger Return with a Small Budget appeared first on Online Marketing Simplified.
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    Heroic Search

  • Heroic Search Roundup: 9 Twitter Chats on Marketing

    Kali Hawlk
    18 Sep 2014 | 10:00 pm
    Looking for a new group of marketing gurus, leaders, and enthusiasts to join up with and talk shop? Consider turning to social media and joining a weekly Twitter chat. These hour-long sessions provide valuable ways to dive deeper into the industry and access to a huge number of people eager to share their ideas. We’ve […] The post Heroic Search Roundup: 9 Twitter Chats on Marketing appeared first on Heroic Search.
  • Back To School Ecommerce Stats

    Jared Carrizales
    14 Aug 2014 | 4:30 am
    As marketers, we’re always on the lookout for insight into the spending habits of the people we’re trying to reach. Today, the site search specialists at Nextopia have shared an infographic with us that gives us a glimpse into such information. The graphic itself illustrates common (and much-needed) stats including who’s spending the money, and what they’re spending […] The post Back To School Ecommerce Stats appeared first on Heroic Search.
  • 3 Types of Content People Care About

    Kali Hawlk
    30 Jul 2014 | 5:00 am
    You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or haphazardly slap an email campaign together, hit send, and cross […] The post 3 Types of Content People Care About appeared first on Heroic Search.
  • Can Reddit Help You Get the Word Out?

    Abbie Reedy
    2 Jul 2014 | 2:50 pm
    If you’ve heard of reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone.  Of all the social media outlets available to the masses, reddit might be one of the trickier to utilize effectively, and it is certainly not for every kind […] The post Can Reddit Help You Get the Word Out? appeared first on Heroic Search.
  • 5 Resources to Find Fresh Ideas for New Content

    Carrie Smith
    13 Jun 2014 | 6:54 am
    Finding new content to publish every week can become difficult and somewhat time consuming. Whether you’re the person who comes up with the topics for the editorial calendar, or you’re the one writing the topics yourself, there’s always a need for new ideas. Fortunately there are some great resources that will inspire you and ensure […] The post 5 Resources to Find Fresh Ideas for New Content appeared first on Heroic Search.
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    Medical, Dental Practice Marketing

  • Make Written Communication More Readable for Patients

    admin
    27 Aug 2014 | 3:45 am
    Most experts agree that the average American reads at a 7th- or 8th-grade level. Yet, most doctors, nurses and other healthcare providers write at an 11th- or 12th-grade level. So chances are pretty high that you and your staff are writing over the heads of most of your patients. Older and less educated patients often report inability to understand the clinical language used in the messaging and written instructions they typically receive from their doctor’s office. How do you know what grade level you are writing to? Actually, there’s a very simple way to find out, and it’s included…
  • Who Is Patient 2.0 and Why Should You Care?

    admin
    27 Aug 2014 | 3:44 am
    Today’s typical patient is dramatically different from the typical patient a generation ago. According to Pew Research, nine out of 10 American adults now use the Internet regularly. And that figure is even higher among certain demographics. For example, Internet usage includes 99 percent of those living in households earning $75,000 or more. Among people aged 18-29 and people who hold college degrees, Internet usage is now 97 percent. And that’s not all… Patients have evolved The Internet and its massive popularity have led to the evolution of your typical healthcare patient. Instead…
  • Current Clients Are Best Veterinary Referral Source

    admin
    25 Jul 2014 | 4:33 am
    Teaser: There is no better or more readily available source of new client referrals than your current clients. Current clients have firsthand experience with you, your staff and your practice. Current happy clients can be your best ambassadors. The only caveat: You have to ask for their referrals… When to Ask Clients for Referrals The best time to ask for a referral is when a client thanks you for your care or expresses satisfaction with their pet’s outcome. At that moment, the client is giving you an open invitation. Instead of just smiling and thanking them, you or your staff should say…
  • New Strategies for Online Veterinary Marketing (MDs and Dentists Should Also Take Note!)

    admin
    25 Jul 2014 | 4:31 am
    New strategies are attracting veterinary clients and referrals online, and they are less intrusive and less costly to you. If you are like most veterinarians, you want to know how you can take advantage of online social media, mobile web and online reputation management using today’s most cost-effective services… After years of being exposed to over 5,000 marketing messages every single day of our lives, we have become far less receptive to traditional media and marketing messages. That’s because traditional media such as newspaper ads, TV and radio commercials, direct mail and outbound…
  • Your Current Patients Are Your Best Referral Source

    admin
    27 Jun 2014 | 2:44 am
    There is no better or more readily available source of new patient referrals than your current patients. Current patients have firsthand experience with you, your staff and your practice. Current happy patients can be your best ambassadors. The only caveat: You have to ask for their referrals… The Perfect Opportunity to Ask Patients for Referrals The best time to ask for a referral is when a patient thanks you for your care or expresses satisfaction with their outcome. At that moment, the patient is giving you an open invitation. Instead of just smiling politely and thanking the patient,…
 
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    SPINX Digital Blog

  • Typography: the secret to a killer website

    Sukesh Jakharia
    19 Sep 2014 | 3:12 am
    Websites are made to be scanned. The rate at which we digest information has become so fast that users glaze over if you introduce them to your product or service with more than a quick pitch. Obviously, great copy will motivate them through the sales funnel. But do you know the secret to getting them to stop long enough to read that copy? Typography is key to usability on your site. Labeled by some as the foundation to great web design, it shapes the information that you’re trying to impart – literally. Broadly, it refers to the look and flow of information (text, mostly) on the web…
  • How to tune up your Digital Marketing Strategy with these 3 questions

    Sukesh Jakharia
    7 Aug 2014 | 9:50 am
    Any successful firm starts with a digital marketing strategy. However, things may have changed since you planned your digital strategy, or you may not know some parts of your plan as well as you think you did. It’s time to hit the pause button, and answer these 3 questions for your digital strategy: Who Are Your Users? Who are your users? Your customers come to you because they’re looking to have a specific set of needs met. What are the commonalities that draw them to your firm? It seems both intuitive and overblown that you need to know your customers. It seems intuitive for the basic…
  • A SPINX App that Modernized an Industry

    Sukesh Jakharia
    5 Aug 2014 | 6:17 am
    Courtesy Michael Pittman Flickr Shipping and transportation are indispensable to making the modern world function normally. At any given moment, there are 20 million shipping containers on ships criss-crossing the world’s oceans, and tens of millions more on freeways. The modern economy has developed in such a way that most goods travel thousands of miles from where they’re produced to where they’re ultimately purchased. As The Atlantic Wire online magazine points out, it’s cheaper to ship fish from Scotland to China to be filleted and returned to Scotland than for those fish to never…
  • 3 Essential Apps For Your Beauty Website

    Sukesh Jakharia
    29 Jul 2014 | 6:05 am
    A beauty industry success story. Cosmetics is a $100 billion industry that’s crowded with household names that are synonymous with glamour. Rather than let themselves be scared off by the prospect of going up against L’Oreal or Estée Lauder, new cosmetics success stories shine each year. In 2014, cosmetics startup Julep showed how a savvy firm can leave its rivals in the dust and carve out a niche for itself. The company has found success by some very high-tech means: building word-of-mouth through online channels and accumulating startup capital through crowdfunding methods. Julep in…
  • How to Win the WebAward For Online Marketing

    Sukesh Jakharia
    22 Jul 2014 | 2:06 am
    Courtesy Marcella Palma Flickr Though it may lack some of the glamour of the Oscars, the WebAward is an esteemed honor in the American web marketing world. The WebAward is understood industry-wide as a benchmark for excellence in web marketing, and is highly sought-after. Any online agency working in web marketing and design should know how the WebAward works. It can make a difference in exposure, sales, and credibility. The WebAward Basics The contest is put on by the Web Marketing Association, which is a volunteer coalition of designers, advertising experts, and web professionals. The…
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    Inbound Marketing, Search Engine Optimization & Content Marketing

  • 5 SEO Mistakes That Will Ruin Your Campaign

    Market Domination Media
    19 Sep 2014 | 3:30 am
    There are several SEO mistakes that are responsible for campaigns not performing as well as they could. This doesn’t just apply to businesses that attempt to do their own SEO work, as there are many search engine optimization companies that aren’t fully aware of what they are doing or they are outsourcing the work overseas and just slapping their name on it. It is a sad statistic, but the majority of SEO campaigns will fail miserably.Let’s look at six common SEO mistakes that businesses make that contribute to failing campaigns. Even if you are using a SEO company you will want to make…
  • 3 Link Opportunities For Referral Traffic

    Market Domination Media
    18 Sep 2014 | 4:05 am
    When people discuss link building the discussion is typically centered on increasing rankings for particular keywords and search phrases. People often forget that links are great for referral traffic as well. Far too many people associate search engine optimization with keyword rankings, but isn’t traffic the goal of SEO? Don’t you want to rank your keywords high in the search results in order to drive targeted traffic to your website?While some links might be good for a rankings boost, they don’t always produce referral traffic. A smart well thought out SEO strategy needs to contain…
  • Local Keyword Rankings Don’t Matter. Organic Traffic Does.

    Market Domination Media
    17 Sep 2014 | 5:15 am
    We speak to several small business owners and they will often say, “I need to rank higher for some of my keywords – what position can you get these keywords to in Google?” They are completely focused on the ranking of their keywords when that is not what they should be paying attention to. Part of the blame can be placed on their previous SEO company, as they more than likely just sent them a keyword ranking report every month.When it comes down to it rankings alone don’t dictate the success of a local SEO campaign, organic traffic does! What if you had a keyword ranking in the #2…
  • How to Fish With Ego Bait to Catch Juicy Authority Links

    Market Domination Media
    16 Sep 2014 | 7:45 am
    So, you want to attract some authority links, right? Let us introduce you to one of the most effective link building opportunities called ego bait. The process is exactly like it sounds – you feature an individual or brand and hope that they mention it and return the favor in the form of a nice link back t your website. You are essentially fishing for links using the most powerful link bait available.Let’s discuss four ways to use this to your advantage and attract some nice juicy authority links.1. Industry InterviewsThis is a great way to not only produce some great content for your…
  • Local SEO Success Starts With Local Listing Management

    Market Domination Media
    15 Sep 2014 | 8:13 am
    The importance of a solid local SEO strategy is extremely important for every business, from single location mom and pop shops to regional and national businesses with multiple locations.With such an emphasis placed on local listing management, it is nice to see that Google has released some tools to help business owners properly manager their listings. Companies with multiple listings can use Google’s bulk management listing tool and the new Google My Business platform to manage listing information.There are going to be constant updates, algorithm changes, and new tools and resources to…
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    SEO & Digital Marketing Hub - Joseph Onibokun

  • Google Authorship Cancellation: How It Will Affect You

    Joseph
    29 Aug 2014 | 4:34 am
    The cancellation of Google Authorship, a way of claiming ownership to your content by linking with a Google+ profile, has caught many Webmasters by surprise. The decision to no longer support Google Authorship and the rel=author markup was first announced by John Mueller, Google Webmaster Trends Analyst. Before the announcement, I doubt Google would have expected […]
  • Review Your Google Analytics Website Performance: A Snapshot Of Your Website

    Joseph
    27 Aug 2014 | 2:56 am
    In recent months many Google Analytics users have been receiving emails titled Review Your Google Analytics Website Performance… with a snapshot of website performance for a specific month. However, there appears to be some amount of confusion stemmed from the fact that users did not specifically sign up for this service and the emails have […]
  • Upcoming Trends That Will Dominate Web Content In 2014

    Joseph
    24 Jul 2014 | 10:15 am
    Following up on TechSling’s recent article, Upcoming Trends That Will Dominate Web Designing In 2014, we decided to take a look at the type of content that might fill these sites. Web content changed significantly in 2013, after all — think of the growth of sites like Buzzfeed and Upworthy, which weren’t even on the […]
  • What Is Google My Business?

    Joseph
    23 Jun 2014 | 3:17 am
    Every business knows the importance of finding and keeping in touch with customers particularly since the advent of the Internet. It is for this purpose that the world’s search engine giant introduced Google My Business, a free and easy way for businesses of all sizes to find and connect with their customers on the move. Google My Business brings Google […]
  • 15 Simple Questions To Ask A Typical SEO Client

    Joseph
    11 Jun 2014 | 5:08 am
    The importance of developing the right SEO strategy for your client cannot be overlooked. Many times it is the difference between the success and failure of an SEO campaign. However, before formulating a strategy, it is even more important to not only get your clients on board but get as much information as possible from them. Part of […]
 
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