SEM (Search Engine Marketing)

  • Most Topular Stories

  • How is your site’s SEO doing?

    Yoast
    Thijs de Valk
    10 Apr 2015 | 6:38 am
    One question we get quite often in our website reviews is whether we can help people recover from the drop they noticed in their rankings or traffic. A lot of the times, this is a legitimate drop and people were actually in a bit of trouble. However, more often than not there wasn’t anything wrong with either the traffic or the rankings. So today I’ll be explaining where you should and should not be looking when checking whether your site is doing well or not. My traffic dropped! We’ve seen quite a few clients who claimed to see a drop in their traffic. On investigation,…
  • 7 SEO-Boosting Tactics You Might Be Neglecting

    Search Engine Guide : Small Business Search Marketing
    31 Mar 2015 | 11:00 am
    by Jayson DeMers When thinking about SEO, it's tempting to concentrate on what's occurring behind-the-scenes and neglect better ways to increase exposure. Whether you're directly dealing with SEO or looking to compliment your existing SEO presence with tactics for additional exposure, it's important to continually focus on developing and growing your digital marketing strategy. On-Page vs. Off-Page SEO FactorsWhen you look at SEO, it's important to understand the difference between on-page and off-page factors. While these two groups work together for the greater good of increasing…
  • Top 10 Conversion Optimization Tips For Your Website

    The Invesp Blog: E-commerce and Landing page Optimization
    Ayat Shukairy
    8 Apr 2015 | 3:02 am
    This blog is continued from a linkedin post I wrote. To read the first few tips, please visit the post…. There is never one, quick, easy fix all websites can apply for more conversions and greater optimization. However, there are principles which, if applied correctly and thoughtfully, can produce those uplifts in conversion everyone is looking for. Looking back at our 10 years of optimization, I’ve compiled a list of the top 10 optimization tips anyone looking to increase conversions should consider: 6. Plan based on Cognitive Progression. Whether your site is live and running,…
  • 3 Easy Remedies for Blogger’s Block

    Website Promotion Strategy
    Chris Robertson
    14 Apr 2015 | 10:51 am
    If you have tried to start a blog to help market your business, you’re on the right track. Ask any internet marketer and they will tell you that the number one thing you can do for your business is to build a business blog. With it, you’ll be able to establish yourself as an expert, make connections with your readers, and draw people to your site who haven’t done business with you before. But there is one thing that stands between business people and a business blog, and that is time. After all, when you’re running a business, you likely don’t have time to set up a blog, think of…
  • The ShoeMoney Network My Passion Project I Have Been Working On

    ShoeMoney
    Jeremy Schoemaker
    2 Apr 2015 | 7:00 am
    Basically over the years I get bombarded with questions, as I am sure you do, “how do I make money online? What product should I buy?” I usually say just join a forum or give them one of my training products but they always come back with “will you mentor me? Can I call you and you can walk me through it?” Also to date I have sold over 40k copies of training products to teach people how to make money online. But looking at my analytics over the years its very dissapointing in that most people login 1-2 times and then never come back. Even though everything is layed out…
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    ShoeMoney

  • Here’s Why AdStation is Number One in Email Monetization

    Jeremy Schoemaker
    14 Apr 2015 | 8:00 am
    I wrote a detailed review of the newest features AdStation’s mailing platform rolled out earlier this year. You can read that here http://www.shoemoney.com/2015/01/27/official-adstation-kicking-email-marketings-ass . But, since then, AdStation has continued to add features, functionality and product enhancements to their platform. I mean, most companies would just be happy to be rest on their laurels and do little or nothing to improve their product — but not AdStation. I am truly inspired by a company that, despite being in first place, continues to improve their product offering on an…
  • The ShoeMoney Network My Passion Project I Have Been Working On

    Jeremy Schoemaker
    2 Apr 2015 | 7:00 am
    Basically over the years I get bombarded with questions, as I am sure you do, “how do I make money online? What product should I buy?” I usually say just join a forum or give them one of my training products but they always come back with “will you mentor me? Can I call you and you can walk me through it?” Also to date I have sold over 40k copies of training products to teach people how to make money online. But looking at my analytics over the years its very dissapointing in that most people login 1-2 times and then never come back. Even though everything is layed out…
  • I Gotcha Covered (EAS)

    Jeremy Schoemaker
    30 Mar 2015 | 7:05 am
    So the last couple days I have been raving about the Engagifire pop up software.  F’in amazing.  Its unbelieveable and at only $27 lifetime…  I dunno how they do it.  Well I have talked about that enough.  Today is the last day they will have the “Flash Sale” and I don’t think its a scarcity thing. There is no possible way they can do a one time price for all that does and host it.  I bet it goes to $99 a month soon. Anyway if you haven’t yet grab it here Judging from the amount of you guys that picked it up and the feedback I have gotten it appears…
  • I took the plunge (and its amazing)

    Jeremy Schoemaker
    28 Mar 2015 | 10:36 am
    Yesterday I talked about how I was looking at replacing my Bounce Exchange popup that collected leads to this new thing. I get Bounce Exchange for free (it starts at 5k/month) but honestly I wanted more functionality and this looked promising. So yesterday I talked and thought I would implement it over the weekend. But its so simple to setup I had it running in under an hour. This thing is unbelieveable and the best thing is it does not require wordpress. That is a HUGE thing for me cause a lot of times I want to collect leads but not inside of wordpress or then code out my own popup. Pain in…
  • New Report Shows How Email Remains King For Getting Your Message Out

    Jeremy Schoemaker
    12 Mar 2015 | 1:07 pm
    As you all know I am a huge proponent of permission based email marketing… So I always keep up with the news related to it. You know the saying… “Dance with the girl that brought ya” ? It could not be truer than with email marketing. So many people get distracted with the new, cutting edge, techniques that they forget about the time tested proven year after year ones. eMarketer recently published a report that states that 37% of consumers send or read email messages “a lot” — ranking email above the 20% posting and reading messages on Facebook, Instagram or other social…
 
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    The Clix Marketing Blog

  • Yahoo, Microsoft Make Changes to Search Marketing Partnership

    Joshua Stone
    17 Apr 2015 | 1:06 pm
    According to an email from Bing, Microsoft and Yahoo are amending their search partnership. The email, which was received by Clix marketing this morning, indicates that because of rapid growth and evolution of the search advertising market, the companies are making changes to their partnership for the first time in 5 years. The email lacked any meaningful facts about the changes, but it does say that the Microsoft will be the “exclusive sales force” for the sale of Bing ads. Additionally, the Microsoft engineering team with be “integrated” into the salesforce, which offers up more…
  • The (Free!) Ultimate Toolkit For Social Media Advertising

    Amy Bishop
    17 Apr 2015 | 11:30 am
    This week, Clix partnered with Hanapin Marketing and Sprout Social to build The Ultimate Toolkit For Social Media Advertising.  The toolkit is designed to help you improve both your organic and paid social media marketing efforts. The toolkit is packed full of white papers, recorded webinars, case studies and more! Safe to say, no matter your preferred learning style, the toolkit has something for you! The toolkit includes a wealth of knowledge, including: Building a Social Marketing Strategy A Case Study on Multi-Product Ads Habits of Successful Social Media Managers Integrating Paid &…
  • Clix Marketing’s #PPC News & Views: April 17, 2015

    Michelle Morgan
    17 Apr 2015 | 6:20 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Social Media Examiner How to Set Up Facebook Dynamic Product Ads: So you’re all set up with Google and Bing product ads, but now you want to expand? Good news. Facebook is ready and waiting for you. Check out this post to learn how to set up and utilize Facebook Dynamic Product Ads. Neptune Moon Verifying Phone Numbers in AdWords: June 2015 marks the deadline for advertisers to update their phone numbers in Google. Here’s what you need to be doing.
  • Is The AdWords Keyword Planner Getting A(nother) Facelift?

    Robert Brady
    15 Apr 2015 | 5:21 am
    The keyword tool planner has gone through a lot of changes over the last couple years and it appears another one is coming. Here is what I discovered in one of my AdWords accounts recently (from what I can tell, it’s not in all accounts yet, but many). New AdWords Keyword Planner As you can see, AdWords continues to try and make their tools more user-friendly. In this case we’ve got a section to “Find new keywords” and a section to “Plan your budget”. But if we compare this to the previous look, we can see that this change is only skin deep since the 4…
  • Business Principles in PPC: Push vs Pull Marketing

    Michelle Morgan
    14 Apr 2015 | 5:48 am
    In previous articles, I’ve talked about a couple of business principles that play large roles in your PPC campaigns. If you didn’t go to business school, you may not have been taught these principles, but trust me, they’re there. The first was the AIDA Principle following users through the four phases of engaging with an advertisement. The second was the Four P’s, also known as the marketing mix. Today I want to talk about push and pull marketing and the ways they impact PPC campaigns. Let’s start with some basic definitions: Push Marketing: when a company…
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    Yoast

  • Changing URLs in search results

    Joost de Valk
    17 Apr 2015 | 6:25 am
    Yesterday Google announced that they’ll change the way they represent URLs in mobile search results. This post explains what is changing, what this means for you and how our WordPress SEO plugin will help you with these changes. What is changing in the search results? In their blogpost Google say they’ll changing the following: The website name to be used instead of the domain name The URL structure of the URL as breadcrumbs Up until now, if you have breadcrumbs showing like we do, it would show like this in mobile search: As you can see that shows the domain name before the…
  • How is your site’s SEO doing?

    Thijs de Valk
    10 Apr 2015 | 6:38 am
    One question we get quite often in our website reviews is whether we can help people recover from the drop they noticed in their rankings or traffic. A lot of the times, this is a legitimate drop and people were actually in a bit of trouble. However, more often than not there wasn’t anything wrong with either the traffic or the rankings. So today I’ll be explaining where you should and should not be looking when checking whether your site is doing well or not. My traffic dropped! We’ve seen quite a few clients who claimed to see a drop in their traffic. On investigation,…
  • Search operators

    Michiel Heijmans
    8 Apr 2015 | 7:03 am
    Yes, you want to rank first in Google. And yes, you think you have optimized a site for that. But have you ever been playing with Google to see how your site is doing? Probably not, but let’s do that right now. Have you ever used search operators in your Google queries? Search operators are parameters to narrow down your search results. It’s an ‘extra’ to add to your search query. Let me illustrate that by giving you some examples of search operators we frequently use while reviewing a website. The site: search operator “I’m using your plugin, but my site…
  • Smart Alternatives to Dangerous Link Building Strategies

    Christoph C. Cemper
    2 Apr 2015 | 6:25 am
    Last December, we wrote about all the things that you should take in account when cleaning up bad backlinks. We asked Christoph at LinkResearchTools to check all of the information in there to make sure we were not missing anything. When going over that post, we felt that we should elaborate on the subject of link building on our website, although link building is not the same (trade) as website optimization. And that is why we are pleased to present you with this post Christoph wrote for you. In this article, you will find practical tips and smart alternatives to dangerous link building…
  • Yoast joins CrowdFavorite!

    Joost de Valk
    31 Mar 2015 | 10:00 pm
    This is the year that Yoast turns 5 years old. A natural time to reflect upon how the company is doing and what it should and should not be doing and what we want for the future. Today we’re proud to announce that we’ve been acquired by CrowdFavorite. Let me tell you the story of how this came to be and what this means. WordCamp Europe At last year’s WordCamp Europe in Sofia, I got the chance to spend some time with CrowdFavorite’s executive team. In particular I spent time with Chris Lema and Karim Marucchi. We connected in a good way, the “feels like…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • How to Solve 6 Brutal Problems in Google Analytics

    Timothy Gillman
    16 Apr 2015 | 6:00 am
    Ever have one of those days where you’re digging through Google Analytics (GA) and you say to yourself “What the f*@$ is this s%$#!?!?” Yeah – me too. Don’t get me wrong – I love GA. It’s way easier to navigate than most of the other analytics platforms out there. But just like its users, GA isn’t perfect. As an expert on both analytics and all things brutality (I’m a big death metal fan) I’d like to call out some of the most frustrating aspects of GA, as well as solutions to work around these obstacles. NOTE: These brutal issues will be listed from the simplest to…
  • Mobile SEO: Should I Be Worried?

    Ian Lurie
    14 Apr 2015 | 4:12 pm
    As a CEO and father, I’m an expert on anxiety. So I understand why Google’s mobile search algorithm update (aka Mobilegeddon) has CEOs and marketing teams popping Xanax. Before you reach for the prescription, though, do this test. It’ll help you figure out if you need to take action. Then, keep reading to see your options: 1. Do you really need mobile? Not every business needs a mobile presence. If you sell algae to isolated paramecium communities, you can fall a bit in the mobile search results and still hit your revenue target. Ask yourself 0 pointsIs your mobile traffic growing?
  • The Coming Mobile SEO End Times

    Ian Lurie
    3 Apr 2015 | 7:51 am
    Whoops. We had one crucial piece of data wrong: Wikipedia.org is just fine. As part of this test, we checked home and internal pages. Except for one site: Wikipedia. Go figure. We’ve updated the infographic and are putting the word out. Google’s big mobile algorithm update is coming in a few weeks. Nerds that we are here at Portent, we wanted to see how ready the Web really is for this. We’re all doomed. Or at least, 10,000 sites are. We tested 25,000 sites rated as ‘top sites’ by the Majestic Million and Alexa. 10,000 failed: Download a hi-res version Feel free…
  • International SEO Strategy Guide – Plus a Flowchart!

    Kaitlin McMichael
    19 Mar 2015 | 9:36 am
    I’ve noticed there’s something we’re sorely missing in our marketing mix: flowcharts. Making sure that Portent has mo’ flo’ to offer has become of my new life goals. As part of this endeavor, I created the following International SEO Strategy flowchart to help those who are trying to decide what the best structure is for their international site(s). Ready to get to work? To learn how to use the chart, see the quick guide below the graphic. For further explanation and exploration, check out the link bundle here with a slidedeck & more good stuff from our…
  • Internet Marketing For Asshats

    Ian Lurie
    18 Mar 2015 | 1:34 pm
    Evil is easier! There are internet marketers. Then there are 100% pure internet marketing asshats. They stomp their moral compass to bits in the interest of earning more dollars (or pounds, or drachmas, or whatever). These are a few examples of their tactics: Commit libel Asshats write headlines that imply horrific things/inappropriate or reputation-destroying behavior, like ‘Is This Model Snorting Coke?’ then explain why it’s very unlikely. That way, you get tons of pageviews. All you had to do was destroy someone’s reputation. And yes, that’s marketing.
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    search engine marketing - Google News

  • topseos.com Selects 1SEO.com as the Third Best Social Media Marketing ... - Military Technologies

    18 Apr 2015 | 1:27 am
    topseos.com Selects 1SEO.com as the Third Best Social Media Marketing Military Technologies1SEO.com is an online marketing companies offering a variety of online marketing solutions including their SEO and PPC management services. Their SEO services involve their own proprietary approach towards achieving high search engine ranking ...and more »
  • SEMPO Cities Takes The Search Marketing Organization's Efforts To A Local Level - Search Engine Land

    17 Apr 2015 | 6:46 am
    SEMPO Cities Takes The Search Marketing Organization's Efforts To A Local LevelSearch Engine LandAccording to the announcement, the new initiative will replace informal local member groups with standardized support, including marketing materials, member education, toolkits, monthly calls and fundraising help. The program, SEMPO Cities, replaces ...and more »
  • topseos.com Announces WME as the Best Search Engine Optimization Firm in ... - Marketwired (press release)

    17 Apr 2015 | 12:01 am
    SYS-CON Mediatopseos.com Announces WME as the Best Search Engine Optimization Firm in Marketwired (press release)While there are thousands of search engine optimization companies, the rankings are comprised of the absolute best the internet marketing industry has to offer. The independent research team evaluates the competing companies across five areas of ...topseos.com Reveals Rank Executives as the Ninth Best Search Engine BroadcasterCartoozo Named Best Search Engine Optimization Firm in the United Kingdom SYS-CON Media (press release)topseoscom Selects Netmark as the Top Search…
  • SEO in Different Languages for Marketing in 2015 - Forbes

    16 Apr 2015 | 4:06 pm
    ForbesSEO in Different Languages for Marketing in 2015ForbesSearch engine optimization (SEO) is something many marketers, web designers and data miners consider an “American thing”—or at least an English thing. However, SEO bridges language differences, cultural variances and seeps into every aspect of ...
  • New Microsoft deal gives Yahoo more flexibility on advertising - InternetRetailer.com (press release) (registration) (blog)

    16 Apr 2015 | 3:26 pm
    Wall Street JournalNew Microsoft deal gives Yahoo more flexibility on advertisingInternetRetailer.com (press release) (registration) (blog)“Yahoo still lacks its own search technology and has seen dropping search share,” Danny Sullivan, founding editor of Marketing Land and Search Engine Land, said in an email. “I'd say this lets them make more with less and perhaps buys more time for the ...Yahoo-Bing Reach New Search Deal; Yahoo Gains Right To Serve Search Ads Search Engine LandYahoo Angles for Bigger Role in Web SearchWall Street JournalYahoo and Microsoft Ink Revised Search…
 
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    Search Engine Guide : Small Business Search Marketing

  • 6 Local SEO Mistakes Small Businesses Make

    1 Apr 2015 | 12:35 pm
    by Jayson DeMers In the coming months, local SEO and search marketing will become invaluable for small businesses everywhere. In order to remain competitive within your industry and capitalize on local traffic, it's important to not only focus on best practices, but also to avoid costly mistakes. Let's take a look at a few of those errors and show you how to stay on the right path.Avoid These Local SEO MistakesWhile there are potential mistakes around every corner, an overly cautious marketer won't be a successful marketer. Instead of worrying about things you can't control, work on the…
  • 7 SEO-Boosting Tactics You Might Be Neglecting

    31 Mar 2015 | 11:00 am
    by Jayson DeMers When thinking about SEO, it's tempting to concentrate on what's occurring behind-the-scenes and neglect better ways to increase exposure. Whether you're directly dealing with SEO or looking to compliment your existing SEO presence with tactics for additional exposure, it's important to continually focus on developing and growing your digital marketing strategy. On-Page vs. Off-Page SEO FactorsWhen you look at SEO, it's important to understand the difference between on-page and off-page factors. While these two groups work together for the greater good of increasing…
  • 4 Ways to Humanize Your Online Marketing Campaign to Drive Sales

    30 Mar 2015 | 10:26 am
    by Jayson DeMers Online stores are incredibly convenient, and they bring in plenty of customers who don't want to make the trip to a physical location. However, they just don't have the same feel as a physical store. One of the biggest reasons is that there's no human interaction with online transactions. One of the best things you can do to improve your marketing and drive online sales is humanize your online business.A marketing campaign directed toward individuals creates a better experience for all parties. The users feel like they're being taken care of, and your company reaps the…
  • 8 Local SEO Tips For Small Business Owners in 2015

    24 Mar 2015 | 12:46 pm
    by Jayson DeMers As Google shifts to a more semantic-heavy strategy in 2015, it's becoming progressively more important for small businesses to focus on local SEO to drive both targeted website traffic and foot traffic. In particular, there are a few tips and tricks you'll want to spend your time perfecting.Pay Attention to PigeonWhile all signs have pointed towards the importance of local search for quite some time, the official 'stamp of approval' came when Google released its newest algorithm on July 24, 2014. Dubbed "Pigeon," Moz's algorithm change report says, "Google shook the local SEO…
  • How to Build an Online Portfolio and Drive Traffic To It

    23 Mar 2015 | 1:40 pm
    by Jayson DeMers When you're a web designer, graphic designer, or similar professional in a creative field, you have two essential tools for attracting new clients: word of mouth and a stellar portfolio. The latter can be invaluable so it's critical that you're able to build a strong one and drive traffic to it.Neglect these tasks and you'll be at a disadvantage, but if you can maximize your portfolio you will increase your chances of landing new opportunities. Quick tips for building a killer design portfolio on lineWhile you might still have reasons to carry a physical portfolio,…
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    Search Engine Journal

  • The Future, Maximizing Content, & Omni-Channel Marketing: #SEJSummit Chicago Recap by @dantosz

    Danielle Antosz
    17 Apr 2015 | 12:37 pm
    Did you miss SEJSummit in Chicago? Never fear, there are still free tickets available for our other events in London, Silicon Valley, New York, and Miami available courtesy of our partner, Searchmetrics. SEJ Summit Chicago was held on April 15th at the Hard Rock Hotel. It was a fantastic event filled with tons of actionable advice from nine of the top experts in SEO, search, and social. Here is a recap of their impactful presentations: Think Outside the Text Box: 6 Ways To Increase The Life of Your Content Kelsey Jones, Executive Editor at SEJ Our very own Kelsey Jones gave an…
  • Supercharge #SEO With These 6 WordPress Plugins by @SearchHighway

    Hin Lai
    17 Apr 2015 | 8:22 am
    Wordpress is by far the most popular CMS today. Here are some of Hin Lai's favorite WordPress plugins that can help supercharge your SEO.The post Supercharge #SEO With These 6 WordPress Plugins by @SearchHighway appeared first on Search Engine Journal.
  • Microsoft and Yahoo Renew Search Partnership by @mattsouthern

    Matt Southern
    17 Apr 2015 | 8:21 am
    Two weeks ago it was revealed that Microsoft and Yahoo were renegotiating the terms of their 10-year search deal. Speculation arose as to whether the two companies would come to terms and continue the partnership, or terminate the deal and go their separate ways. Now we have our answer. Microsoft and Yahoo have come to terms on an amended search partnership, which they say will “improve the search experience, create value for advertisers and establish ongoing stability for partners.” The partnership, originally signed back in 2009, has been amended to allow Yahoo the ability to innovate…
  • Google to Drop Domain Names in Favor of Site Names in Mobile SERPs by @mattsouthern

    Matt Southern
    17 Apr 2015 | 7:30 am
    Google announced it is making some changes to how URLs are displayed in mobile search results. In fact, it won’t be displaying URLs at all anymore. Instead, Google will display the “real world” name of the site in lieu of the domain name, while the URL structure will be displayed in a breadcrumbs-like format. Here is a side-by-side example of the changes, with the old search results on the left, and new search results on the right: Google explains that this change was made for the benefit of searchers: “To help mobile searchers understand your website better when we show it […]The…
  • Meetings Kill Your Productivity. Here’s How to Fix It. by @syedbalkhi

    Syed Balkhi
    17 Apr 2015 | 5:03 am
    Meetings can be a huge productivity killer. But removing it isn’t always the best way to take back your time. Here are some quick tips!The post Meetings Kill Your Productivity. Here’s How to Fix It. by @syedbalkhi appeared first on Search Engine Journal.
 
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    Marketing Land - Internet Marketing News, Strategies & Tips

  • Marketing Day: Facebook Winning Battle Against Fake Likes, Spotify’s New Playlist Targeting & More

    Amy Gesenhues
    17 Apr 2015 | 1:10 pm
    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook Winning Battle Against Fake Likes, Spotify’s New Playlist Targeting & More appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Identify and Eliminate Your R.O.T. Content – April 23 Webcast

    Marketing Land
    17 Apr 2015 | 12:00 pm
    Learn how to get rid of the redundant, outdated and trivial (R.O.T.) content that's sitting on your site right now. The post Identify and Eliminate Your R.O.T. Content – April 23 Webcast appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Facebook Says It’s Winning The Battle Against Fake Likes

    Martin Beck
    17 Apr 2015 | 11:59 am
    Improvements in pattern recognition technology have enabled the social network to triple the number of fraudulent likes it blocks before they even reach Pages. The post Facebook Says It’s Winning The Battle Against Fake Likes appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Emojis are Everywhere! Even In Foot Locker’s New #Shoemoji Mobile App!

    Steve Hall
    17 Apr 2015 | 11:17 am
    Sneaker fans already express themselves via their footwear, and the athletic shoe retailer is now allowing them to do so in social media as well. The post Emojis are Everywhere! Even In Foot Locker’s New #Shoemoji Mobile App! appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • How Will Google’s “Mobile-Friendly” Algorithm Affect Affiliate Marketing?

    Melissa Feemster
    17 Apr 2015 | 8:20 am
    If you're a retailer who depends on affiliates to send you traffic, their mobile-geddon is your mobile-geddon. Columnist Melissa Feemster explains how affiliate marketers and affiliates alike should be preparing. The post How Will Google’s “Mobile-Friendly” Algorithm Affect Affiliate... Please visit Marketing Land for the full article.
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    Website Promotion Strategy

  • 7 Ways to Market Your Blog

    Chris Robertson
    17 Apr 2015 | 2:23 pm
    Do you run a business blog, but can’t figure out how to promote it? Maybe you’re thinking about creating a business blog, and first want to understand everything that goes into marketing one. You’re in luck, because as the longest standing internet marketing company out there, we’ve learned a thing or two about how to market business blogs. Here are seven things you can do to get your blog seen. #1 Use Your Website to Promote it. And we don’t just mean placing a blog link in some obscure menu on your site. If you want to build your blog audience, you will have to be aggressive in…
  • 3 Easy Remedies for Blogger’s Block

    Chris Robertson
    14 Apr 2015 | 10:51 am
    If you have tried to start a blog to help market your business, you’re on the right track. Ask any internet marketer and they will tell you that the number one thing you can do for your business is to build a business blog. With it, you’ll be able to establish yourself as an expert, make connections with your readers, and draw people to your site who haven’t done business with you before. But there is one thing that stands between business people and a business blog, and that is time. After all, when you’re running a business, you likely don’t have time to set up a blog, think of…
  • How to Get Your Blog Readers to Come Back for More

    Chris Robertson
    13 Apr 2015 | 1:06 pm
    If you run a business blog, then you already know how difficult it can be to get readers to come back week after week to read your latest posts. Luckily, there are a few things you can do that will cause them to look forward to your posts, and maybe even pass along the link to people they know. Take a look at this four step system you can implement to help your blog gain traction with your readers.  Deliver Great Content Great blogs are created because they deliver content that readers care about. After all, when is the last time you visited a blog only to be disappointed because the content…
  • How to Work with Us to Create Your Perfect Blog

    Chris Robertson
    7 Apr 2015 | 3:49 pm
    If you want to attract more visitors to your website, or establish yourself as an expert in your field, then a business blog may be the marketing solution you’re looking for. And if you’re like most business owners, you simply don’t have the time to devote to creating and maintaining the blog yourself. That’s why so many people turn to us to create their blogs for them. But after working with so many business owners, we have realized that there are certain steps that, if taken by you, can enhance the process. Here are our suggestions for you if you decide to work with our blogging…
  • What’s Involved in Writing a Business Blog?

    Chris Robertson
    2 Apr 2015 | 3:41 pm
    So you’re heard about the benefits of creating a business blog to help market your business, but you’re not sure about what all goes into creating and maintaining one? Here’s a list of the necessary steps that you will have to take to create a blog that is effective in bringing new visitors to your site. Step One: Get a Clear Understanding of Your Customers If you don’t know who your customers are, you won’t know what to write about so that you will hold their interest. So your first step in preparing to write a business blog is to thoroughly research your customer base and find out…
 
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    The Search Agents

  • Build Brand Awareness with Social Media

    Rebecca Landman
    9 Apr 2015 | 9:52 am
    When in doubt, socialize! Building an engaged social media audience is a great way to grow your brand’s online presence. We recently partnered with a beverage industry retailer to grow their online presence with a Display media campaign on Facebook. Check out our latest case study about the partnership, detailing how we… – Grew 100,000+ Facebook page Likes – Systematically tested their entire creative portfolio to identify top-performing online assets to use in present and future campaigns – Gathered qualitative data from newly engaged audience members about…
  • Introducing Google Mom – The Only Knowledge Graph You’ll Ever Need

    Gregory Sidor
    1 Apr 2015 | 9:26 am
    Today, Google introduced what may be the ultimate implementation of the Knowledge Graph – Google Mom. Using its inherent understanding of our preferences, history and unrecognized talents, Google Mom produces Now cards and search results tailored specifically to us, the users, each unique in our own special ways. “We’ve traditionally sought to understand people based on search history, geolocation, emails and purchase habits. Now Google Mom takes that mission a step further, replicating the neural networks found in mothers around the world, helping us get to know you better than you…
  • How Hard Will Google’s Mobilegeddon Hit Your Site?

    David Garcia
    30 Mar 2015 | 11:45 am
    Google’s massive mobile update is on its way, slated to start a little less than a month from now – on April 21st. A member of the Google Webmaster Team just announced this update will be significantly larger than Panda and Penguin. This warning, coupled with the blog post Google released nearly two months ahead of the update, further underlines the impending extensiveness of this algorithmic change. If we take a second to think about how large Panda and Penguin already were – Panda docked all websites engaging in sub-standard page quality practices (it specifically checked the content…
  • Facebook Exiling Spammers Once and For All

    David Garcia
    25 Mar 2015 | 10:01 am
    Phone spammers that is. In a report published over the weekend, Android Police caught what appears to be a new phone app on the horizon from Facebook. The app, appropriately called ‘Phone’, seems like it will provide enhanced information about numbers on your incoming phone call log, much like current caller ID apps. What differentiates this new app from its predecessors? Its connection to Facebook’s vast and detailed data set, which grows exponentially more diverse each day via people and businesses’ constant uploads and interactions. With ‘Phone’, Facebook could, for example,…
  • The Write Stuff: How to Reverse-Engineer Your Content Strategy

    Gregory Sidor
    12 Mar 2015 | 1:39 pm
    Content marketing has become such a cliché topic that even articles declaring it cliché are old hat. Many companies have bloggers publishing on a daily basis – I’m sure there’s a light-switch manufacturer out there with a very compelling listicle about dimmer switches. Google has been forthright about the importance of having quality content on your site, and that’s why so many businesses feel obliged to go beyond the simple product listing page. Along with this opportunity comes the danger of creating content that no one (including the search engines) is interested in…
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    eMarketer Articles and Newsroom Posts

  • Article: Do B2B Content Marketers Struggle to Keep Ideas Coming?

    16 Apr 2015 | 9:01 pm
    Business-to-business (B2B) marketers know that content is critical for success, but based on recent research, many struggle to come up with enough ideas to fuel such efforts. When brains are drained, reaching out across departments to drive ideas for marketing content can help, and B2Bs hope they can make "crowdsourcing" ideas from internal employees easier.
  • Article: Mobile Advertising Is Farther Along than You Think

    16 Apr 2015 | 9:01 pm
    Mobile advertising can be an effective channel when done well, but similar to other channels, there are a few misconceptions. Steve Ahlberg, vice president of revenue and product management at US media conglomerate Gannett, spoke with eMarketer about the top misconceptions of mobile advertising and where marketers and agencies are at in overcoming them.
  • Article: Loyalty Program Membership Rises, but Participation Falls

    16 Apr 2015 | 9:01 pm
    Who's really a loyal customer? It takes more than just belonging to a rewards program—which appears to be becoming more common in North America, according to research. The average number of loyalty programs that US internet users belonged to rose from 10.9 in 2014 to 13.3 in 2015. But joining more loyalty programs doesn't translate into actually using more loyalty programs. In fact, the relationship is the reverse.
  • Article: TV Sports, Entertainment Get UK Twitterers Typing

    16 Apr 2015 | 9:01 pm
    More than 3 million UK Twitter users sent tweets about live TV broadcasts during a recent four-month study. Sports and entertainment emerged as the most popular programs for tweeting, and males were far more likely than their female counterparts to live tweet.
  • Article: Facebook Custom Audience CTRs Leave FBX in the Dust

    16 Apr 2015 | 9:01 pm
    Clickthrough rates (CTRs) for Facebook's Website Custom Audiences (WCA) dominate those on Facebook Exchange (FBX). According to recent research, the average CTR for US retargeted display ads run on WCA was 1.25% at the end of last year, vs. just 0.12% for FBX.
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • 8 (Free) Google Resources B2B Marketers Need To Know

    Derek Edmond
    16 Apr 2015 | 7:15 am
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here). Needless to say, Google continues to launch new functionality and change product offerings. In this blog post, I wanted to highlight eight key (and free) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’…
  • Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update

    Brendan Cottam
    14 Apr 2015 | 7:20 am
    Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Google started using the “mobile-friendly” label in November 2014, so we can infer that the original rollout of the label has led to a positive user experience, ultimately facilitating the decision to have mobile ranking signals carry more weight in its algorithm. In this post, I will walk you through what you need to know about the update and share how we have helped our B2B clients prioritize mobile initiatives and set expectations…
  • Announcing The 2015 B2B Web Usability Report

    Derek Edmond
    9 Apr 2015 | 6:01 am
    Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc. But B2B marketers also need to know what buyers actually want from a vendor website. Which content elements are most important to their target audiences? What causes them to leave a website and not return? And most importantly, what website factors will encourage the prospective buyer to take the next step in the sales process? In coordination with our partners Huff Industrial Marketing and…
  • Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

    Kristen Vaughn
    7 Apr 2015 | 7:00 am
    As a Bostonian, I’ve been patiently (not really that patiently) waiting for the warm weather to hit and all of the 110.6 inches of snow to melt. With the winter officially over and the snow finally starting to clear, we can now focus on the brighter things in life – spring. However, with spring comes another unpleasant battle, the annual spring clean. For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. By doing a thorough…
  • 5 Traffic-Driving B2B Blog Topic Ideas

    Kelsey Jones
    2 Apr 2015 | 7:00 am
    Don’t know what to write about when it comes to your B2B website’s blog? This is often a common problem for many bloggers and marketers in almost every industry. However, there are a few areas that any company is able to cover on their blog. These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition. Testimonials No matter what company you are in, there are bound to be testimonials for your company’s products or services. If you sell on an e-commerce site or a platform like…
 
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    The Search Engine Marketing Blog @ MoreVisibility

  • How to Market the Internet of Things

    Garrett Astler
    6 Apr 2015 | 2:09 am
    According to Intel, by the year 2020 there will be 200 billion smart devices connected to the Internet. That’s 26 networked devices for every person on the planet. It’s easy to see why people are starting to get really excited about the future Internet of Things (IoT), but what does it mean for marketers? At […]
  • How to Take Your Remarketing Strategy to the Next Level

    Christina Fournier
    24 Mar 2015 | 2:53 am
    You’ve already invested money into your online marketing efforts. You’re driving traffic to your website through pay-per-click campaigns. You’re buying email lists and developing quality content to entice click-throughs. You’re building your social media following and are engaging with and promoting conversations with your audience. By all accounts, you are doing everything you can to […]
  • 3 Ways to Use Google AdWords to Promote Your Mobile App

    Christina Fournier
    19 Mar 2015 | 2:48 am
    Gartner recently estimated that “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.” Yes, $77 billion. That’s not a small chunk of change. In a crowded marketplace, it can be […]
  • Best Practices for Local Search Advertising

    Max Braglia
    9 Mar 2015 | 2:48 am
    There are a few critical “best practices” for local search advertising, which, if employed correctly, can yield big results. Like a Venn diagram, though, it’s important to get them all right. This includes: timing, messaging, usability and targeting, (particularly geotargeting).   Timing For local businesses, it’s important to move fast and target users, particularly mobile […]
  • Learn Straight from the Experts – Google Workshop Returns to Ft. Lauderdale March 4, 2015

    Christina Fournier
    24 Feb 2015 | 1:05 am
    In an ever-changing and competitive online landscape, it can seem difficult to always stay on top of the best practices and trends of interactive marketing. But, luckily for South Florida online marketers, we’re bringing the latest information to you. MoreVisibility has partnered with Google for the 4th time to present our Advanced Tactics for AdWords, […]
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    The Invesp Blog: E-commerce and Landing page Optimization

  • A Dozen Thoughts on A/B Testing for Beginners

    Stephen Da Cambra
    14 Apr 2015 | 5:53 pm
    Even if you’ve never done the digital marketing version, you very likely do some AB testing already. Can’t choose the right color for you kitchen walls? You bring home two swatches from the paint store to see which one looks best. Can’t get your children away from computer games? You try reasoning, then bribery, and go with the one that keeps them offline the longest. Online AB testing is exactly the same. You test two versions (the first version, or control version, is “A” and the comparative version is “B” = AB testing) of a marketing element, whether it’s an email, PPC ad…
  • Better Cart Page Generates 12% More Conversions

    Ayat Shukairy
    10 Apr 2015 | 6:18 am
    Certain elements of the conversion framework tend to weigh more heavily on the different pages of your website. And within your site, as you near the checkout, the pages have more value, meaning the page ROI, when optimized correctly, will have a more direct impact on your bottom line. The tendency maybe to optimize the cart and checkout process as a result, and I must be clear, we do not condone that. The cart and checkout are the final pages in the conversion process. A lot of persuasion must happen in advance in order to maximize the number of visitors that actually reach the cart and…
  • Top 10 Conversion Optimization Tips For Your Website

    Ayat Shukairy
    8 Apr 2015 | 3:02 am
    This blog is continued from a linkedin post I wrote. To read the first few tips, please visit the post…. There is never one, quick, easy fix all websites can apply for more conversions and greater optimization. However, there are principles which, if applied correctly and thoughtfully, can produce those uplifts in conversion everyone is looking for. Looking back at our 10 years of optimization, I’ve compiled a list of the top 10 optimization tips anyone looking to increase conversions should consider: 6. Plan based on Cognitive Progression. Whether your site is live and running,…
  • 5 Ways to Increase Conversion Rates with Social Media

    Stephen Da Cambra
    6 Apr 2015 | 5:46 am
    It’s as old as social media themselves. The debate surrounding social media ROI might just rage on forever. On one side are those who look at ROI as a straightline proposition. ROI = the difference between an investment and the revenue it generates. Done. On the other side, mainly populated by social marketers, community managers and influencers, the point is made that direct financial return isn’t the overriding purpose of social media, and it’s misguided to use direct ROI as a measure of your social media marketing success. What’s the ROI of Your Telephone? Instead, social media…
  • Reducing Visitor Anxieties Increased Conversion Rate By 108%

    khalid
    3 Apr 2015 | 8:29 am
    The following case study was conducted to increase the conversion rate of a furniture e-commerce website by reducing customer anxiety on product pages. Reducing shoppers’ anxiety is important for successful conversion optimization. This can be done by addressing customer’s fears and questions about product quality, service quality, product description, website security, pricing and so on. The Company The company under study is one of USA’s largest online furniture retailers operating offline since 1913. The website has an overall conversion rate of less than 1% and an average order…
 
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    HigherVisibility

  • 7 Questions All Businesses Should Ask SEO Companies

    Amanda DiSilvestro
    14 Apr 2015 | 5:45 am
    When you finally decide that the warning signs are there and it’s time to invest in SEO, you have to actually make sure you work with a quality SEO agency. Believe it or not, this isn’t always the easiest thing to do. In many cases you hire and SEO agency because you either can’t keep up with the work yourself and want to see a change, or you simply aren’t sure how to do SEO on your own. In either case, asking the right questions and knowing the correct answers can be difficult. Fortunately, even if you don’t know much about SEO you can still come across confident when interviewing…
  • 4 Ways Businesses Are Mastering Google

    Amanda DiSilvestro
    13 Apr 2015 | 6:13 am
    Let’s fact it, Google doesn’t always make it easy to follow what they’re thinking. They do an okay job of making announcements after certain new features go live or after a major algorithm update, but it’s oftentimes after the fact and leaves Webmasters scrambling to figure out how their strategy needs to change. For this reason, it’s important that businesses focus on mastering Google throughout the year by getting more advanced in what we already know about Google. The more you know and understand, the more you will be able to anticipate Google’s next moves in the future. Top…
  • 5 SEO Trends Every Business Must Know in 2015

    Amanda DiSilvestro
    9 Apr 2015 | 5:18 am
    It’s no secret that SEO is constantly evolving, so it can be tough to keep up with the latest trends and then analyze those trends to decide which are going to be most important. If you want to have successful SEO in 2015, however, this is unfortunately one of the most important things to consider about your strategy. Being prepared for some of these trends and anticipating what’s to come is part of what will set you above your competition. Fortunately, 2015 is full of some pretty bold trends, meaning they’re easy to spot. If you have still been scrambling to try and perfect the…
  • 5 Crucial SEO Tips for Businesses

    Amanda DiSilvestro
    8 Apr 2015 | 12:23 pm
    SEO is a huge topic and a huge industry, so it can sometimes be difficult to break it down into simpler terms. While some may say that successful SEO is all about putting lots of different pieces together, there are a few crucial tips that you simply cannot do without. In 2015 especially, it’s important to focus on the core, or the basics, of SEO in order to make sure you don’t drown in a sea of new and fancy tactics. Unfortunately, this is becoming all too common for many small businesses. The best thing you can do is focus on the 5 most crucial tips and then revise your strategy to make…
  • 5 Reasons Savvy Businesses Invest In SEO

    Amanda DiSilvestro
    7 Apr 2015 | 5:30 am
    Knowing where to spend your budget and how to divide up a budget can be one of the most challenging aspects of running your own business, so it’s common for some companies to put SEO on the backburner at first. Unfortunately, in 2015 SEO is not a luxury, it’s a necessity, and savvy businesses have been investing in SEO from the start. Because SEO takes so long to see results it can be frustrating to spend time and resources, so it’s common for companies to give up or not put in the right amount of effort. The truth is that you can’t be too quick to judge, because SEO does have value…
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    Internet Marketing

  • Complimentary Affiliate Summit East 2015 Pass

    Darin
    15 Apr 2015 | 3:00 am
    It’s that time of year again … TAX TIME! For some it’s good news, Tax REFUND! For some, it’s time to pay Uncle SAM! No matter what side of the coin you’re on, I have some good news for you! Affiliate Summit East 2015 Complimentary Pass I have a Complimentary Affiliate Summit East 2015 pass to give away! It’s super easy to get your hands on this free pass. 1. Follow me on Twitter – @DarinCarter 2. Follow Affiliate Summit on Twitter – @AffiliateSummit 3. Copy, Paste and Tweet the following message on Twitter: I’m entered to win an #ASE2015…
  • Kevin Brody and St. Baldricks

    Darin
    6 Apr 2015 | 6:00 am
    Kevin Brody and Landon Brody shaved to Cure Childhood Cancers! As of the writing of this blog post here is the total amount Kevin Brody and Landon Brody have raised just this year … Here is a letter to Kevin and Landon from one of the Board Members of St. Baldricks Dear Kevin Brody and Landon Brody, A huge thank you for all of your great efforts and participation with our annual St. Baldrick’s Day event last Friday. You two were once again the Top Fundraisers (after the Congressman). The pledges are still being tallied but at last count, with 132 heads shaved the event will raise…
  • Darin Carter Interviewed by Kate Volman

    Darin
    3 Mar 2015 | 5:00 am
    I was interviewed by the Beautiful Kate Volman of Marketing Divas about Google Glass. You can find Kate on Twitter @KateVolman She is a passionate intrapreneur, loves #marketing #loveyourwork, #yoga, #blogging, music, laughing & integrating fun into business!
  • Affiliate Summit East 2013 – Through Google Glass – Part 2

    Darin
    10 Feb 2015 | 6:00 am
    After being pulled away to a meeting, here is – Affiliate Summit East 2013 – Through Google Glass – Part 2 Incoming search terms:yieldnexuspapayapapaya affiliatetuguuAffiliate SummitBaur Versand GmbH & Co KGIronSource yeahmobiXY7Elite Affiliate
  • Affiliate Summit East 2013 – Through Google Glass – Part 1

    Darin
    9 Feb 2015 | 7:00 am
    I just realized I never posted this on the blog for everyone to see. It was posted on my Google+ account but never uploaded to my Youtube Channel or embedded on the blog. So it’s long overdue and here it is !!!
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    Flyte New Media

  • What Are YouTube Cards and Why Are They The Future?

    Rich Brooks
    10 Apr 2015 | 11:50 am
    YouTube has recently released YouTube Cards, which allow viewers to interact with our videos, even on mobile devices. This is actually pretty cool. I’ve been a fan of YouTube annotations, but the big Achilles heel has been that they don’t work on mobile, where a huge percentage of views happen. Now, YouTube is offering Cards, which do work on mobile. I have plans to make my own video after I’ve got some experience to draw from, but for right now I’d like to share three videos about Cards from YouTube creators who I absolutely love: Caleb Wojcik (DIY Video Guy), Amy…
  • Online Reputation Management with Andy Beal

    Rich Brooks
    4 Apr 2015 | 7:04 am
    Have you ever Googled yourself and found people talking smack about you or your company? Or discovered an undeserved negative review of your business on Yelp? Discover to how to take control of your online reputation from industry expert Andy Beal in this interview. Managing your company or brand’s online reputation isn’t just a good idea, it’s a necessity. In a world where social media platforms are endless, even just one negative thread in a forum can snowball into a PR nightmare. Knowing where and how to monitor what’s being said about you – as well as when to get…
  • How to Capture Emails from Your Twitter Followers

    Rich Brooks
    17 Feb 2015 | 4:36 am
    Having a big following on Twitter is great, but turning your followers into email subscribers will generate far more leads and sales for your small business.  Bonus: this title is misleading. With the approach below you can capture emails from anyone on Twitter, whether they follow you or not! I’ve been asked many times how you can capture email addresses from your Twitter followers. Thankfully, Twitter doesn’t share email addresses with other users. However, there are ways in which you can turn not just your followers, but any Twitter user into an opt-in subscriber to your email list.
  • Three Content Curation Tools You Should Be Using

    Katrina Crowell
    4 Feb 2015 | 11:41 am
    For the past few years, those of us who are in the digital marketing field have heard the phrase, “content is king” pretty much relentlessly. And probably for good reason – within your website great content can help you woo customers and search engines alike. Outside of your website, in social media or email marketing, high quality content can help drive people to your website and also solidify you as a thought leader in your industry – an engaged, informed member of your industry community. Enter Content Curation This is where content curation becomes important. That is, sharing…
  • How Do I Set Up a Facebook Ad Manager Account for My Client?

    Katrina Crowell
    15 Jan 2015 | 1:40 pm
    ….When they don’t have an existing Facebook Ad Manager account?? Recently, I was helping a client launch a Facebook Advertising campaign that I was going be managing. Eager to get the campaign launched, I shared with our client the usual instructions for adding a new Ad Manager to your Facebook account, which is simple as adding a new user under your Ad Manager Settings.  But in this particular case, our client was brand new to Facebook Advertising. So, they didn’t have a Facebook Ad Manager account to which they could add me. To add to the trickiness of the situation, Facebook is…
 
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    Inside AdWords

  • Ads Take a Step Towards “HTTPS Everywhere”

    Rob Newton
    17 Apr 2015 | 4:00 am
    Since 2008 we’ve been working to make sure all of our services use strong HTTPS encryption by default. That means people using products like Search, Gmail, YouTube, and Drive will automatically have an encrypted connection to Google. In addition to providing a secure connection on our own products, we’ve been big proponents of the idea of “HTTPS Everywhere,” encouraging webmasters to prevent and fix security breaches on their sites, and using HTTPS as a signal in our search ranking algorithm.This year, we’re working to bring this “HTTPS Everywhere” mission to our ads products as…
  • Easier reporting for multiple campaign types

    Rob Newton
    9 Apr 2015 | 2:01 pm
    Over the next few weeks, we’ll be rolling out three new features to help multi-channel advertisers more easily manage their reporting and find the insights that matter most to them.For advertisers with multiple types of campaigns and advertising goals, reporting can be a tedious and time-consuming task. For example, to report on specific goals related to your Search, Display or Shopping Network campaigns, you may find yourself filtering for your campaign type, and re-adjusting your columns several times to view the information you need.With these three new reporting features, you’ll now…
  • Join us as we announce the latest AdWords innovations on May 5th

    Rob Newton
    9 Apr 2015 | 8:27 am
    Mobile has forever changed the ways people engage with the world around them -- from the way we shop to the way we communicate. In fact, 91% of smartphone users now turn to their phones for ideas while right in the middle of a task1 -- like picking out new running shoes or looking up a chocolate cake recipe. Because we can be online anywhere at any time, we count on information being immediately available and relevant. This expectation has changed how people make decisions and has created tremendous opportunities for marketers.To meet the heightened expectations of today’s consumers,…
  • Store visits insights gain momentum - more businesses are measuring the impact that online ads have on offline activities

    Rob Newton
    8 Apr 2015 | 7:02 am
    Constant connectivity has forever changed the way people live and shop, giving rise to new consumer paths and blurring the lines between digital and physical experiences. With a quick search on any device, we can locate nearby businesses or find product availability in a local store in just a matter of seconds. In fact, 88% of US shoppers research online - on phones, tablets and computers - before making an offline purchase.1As consumers’ paths to purchase continue to get more complex, it is more important than ever to understand how various devices, channels and media influence decisions…
  • A new vision for interactivity with TrueView in-stream

    Rob Newton
    7 Apr 2015 | 6:47 pm
    In today's constantly connected world, there are billions of moments throughout the day when people are looking for answers, discovering new things, making a decision or looking for entertainment. In these moments, consumers' expectations are very high – they want things right, and right away. Successful brands are those that deliver a great experience at the exact moment a consumer is looking for it.It was with this belief in the importance of intent and relevance that 5 years ago we launched TrueView ads, which gave users the choice to watch or skip ads. It was a leap of faith based on…
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    Location3 Media

  • We’re Hiring: Head of SEO

    Location3 Team
    15 Apr 2015 | 3:40 pm
    We’re hiring! The Head of SEO is the key point of contact for all industry knowledge and best practices, is responsible for the overall portfolio performance of the department, and aids in the training and development of the SEO team. It is the responsibility of the Head of SEO to aid in the integration of SEO data into other services throughout the company and ensure all accounts are performing to the Location3 standard. Interested? Apply through our Career Portal. Essential Job Functions and Responsibilities: Strategic Direction Builds trusting, long-term partnerships with clients…
  • A Little Retail Therapy: E-Commerce Remarketing Strategies

    Robin Arlen
    15 Apr 2015 | 9:53 am
    Ahhh shopping… who doesn’t love a new pair of shoes or a new shirt every now and then? But it seems the older I get, the less time I have to actually go shopping. I used to do all my shopping in-store. Now I can’t even remember the last time I went to the mall. I have become what I thought I never would be… an online shopper. Whether that’s a good thing or a bad thing, I don’t know. I have more time to spend doing things I actually want to do. But there are definitely fewer skipped purchases online than in store! In the store I can walk past something and not go back, online…
  • 10 Common SEO Myths

    Crystal Ware
    13 Apr 2015 | 3:23 pm
    There are a lot of words used to describe those of us that do SEO: magician, wizard, unicorn, other mythological creature. The industry has a bad reputation because of SEOs that offer $500 optimization services and guarantee #1 placement. SEO is a complex system and when done correctly, can provide amazing benefits but when done incorrectly can be disastrous to a business. What follows are common myths that our team hears all the time…and the reasons why they’re total misconceptions. 1. Google just figures it out.  There is a misconception that Google will just find information…
  • What Google’s Upcoming Change Means For Local

    David Kelly
    10 Apr 2015 | 9:52 am
    I’ve found that Google algorithm updates usually play out like Presidential elections. People start anticipating and speculating about cryptic comments long before anything is officially announced, there is a constant stream of articles, thought pieces, and “the sky is falling” moments, and it seems like everyone is trying to broadcast their opinion as loud as possible. This deluge of information usually means that you are absolutely sick of hearing about it long before the actual event finally arrives. Still, you know that the results will have a huge impact on your world and that…
  • The Best Visual Content of ClickZ Live 2015

    Lucia Novara
    8 Apr 2015 | 12:09 pm
    ClickZ New York was a blast, and not just because the Times Square Marriott has glass elevators that feel like high-speed space tubes. Between keynotes from bigwigs at Coke and The White House and meet-the-experts round tables I left feeling smarter, more inspired and ready to rock some content. Visual content was a key theme of almost every session I attended. I rounded up my three favorite examples that made me laugh, cry and want to get loose in a wind turbine: General Electric GE’s  Katrina Craigwell presented this video as an example of the integrated content the industrial giant…
 
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    Emarketed PPC & SEO Blog

  • Refresh Your Social Media Campaigns

    Emarketed
    12 Apr 2015 | 4:15 pm
    Running a social media marketing campaign without a clear plan is like sailing a ship without a captain. You don’t want to be left aimlessly floating at sea or even worse… shipwrecked. If your campaigns have been on auto pilot for awhile, it’s easy to feel burned out. But don’t give up yet! Keep Updating … Continue reading Refresh Your Social Media Campaigns
  • YouTube Video Cards Now Available to Everyone

    Emarketed
    10 Apr 2015 | 4:01 pm
    Attention video content creators! YouTube has officially released video cards as an option to add to enhance your videos. The cards are applied to an individual video and are rendered for both desktop and mobile devices. The main benefit is that you can enhance calls to action on your videos. There are various types of … Continue reading YouTube Video Cards Now Available to Everyone
  • Why Your Business Needs to Blog About Your Business

    Emarketed
    7 Apr 2015 | 9:16 pm
    Blogging about your business might be the last thing on your list of things to do. Of all the other priorities, you might want to get to “real” topics in the industry for organic SEO purposes. Even if you have a regular writing schedule, be sure to put set aside some posts about your business and … Continue reading Why Your Business Needs to Blog About Your Business
  • Link Building Benefits of Real Life Meetups

    Emarketed
    31 Mar 2015 | 7:16 pm
    Have you ever browsed activities on sites such as Eventbrite, Meetup, or even events on Yelp? You might be surprised to know that organizing a local meetup can actually help your SEO and link building efforts. Successful meetups are based on a common cause, so some events might include: – A mixer for local businesses … Continue reading Link Building Benefits of Real Life Meetups
  • 3 Non-Content Things Content Marketing Focuses On

    Emarketed
    29 Mar 2015 | 8:10 pm
    Content marketing is all about different types of content… but what about when it’s not? Dig a little deeper and you’ll see that content marketing focuses on much more, especially the three things we are going to discuss today. The Business Story Before you push different types of content out, what is it that your … Continue reading 3 Non-Content Things Content Marketing Focuses On
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    Online Marketing Blog - TopRank®

  • Online Marketing News: LinkedIn Gets Elevated, Foursquare Gets Pinpointed, The Firehose Gets Cut Off

    Ben Brausen
    17 Apr 2015 | 2:45 am
    Content Creation vs. Content Sharing [INFOGRAPHIC] - If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave–or two. Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it. See what content creation and content sharing can do for you. Social Media Today Facebook, Twitter to Claim a Third of Display Ads in Two Years - A new forecast from eMarketer sees the two leading social networks claiming some $14 billion in display ad spending in two years, or…
  • An Authoritative Interview with Podcast Master Jerod Morris, VP of Rainmaker.FM

    Lee Odden
    16 Apr 2015 | 3:07 am
    Who is Jerod Morris?  I think that’s an important question and one deserving of a public answer because if you’re in the online marketing and especially, the podcasting world, you need to know Jerod. So let’s get started. Jerod (@JerodMorris) is part of a small team that plans, produces, and markets the content for Rainmaker.FM, Copyblogger’s digital marketing podcast network. He hosts two shows on the network: The Lede and The Showrunner and also develops new shows. Jerod speaks regularly at industry conferences and produces Rainmaker Platform webinars. Simply put,…
  • Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy

    Lee Odden
    15 Apr 2015 | 5:50 am
    Content isn't King, it's the Kingdom Taking inventory of the content we've produced over the past 10+ years, I realized I've written 1.4 million words myself on this blog as well as a book and numerous articles for industry publications. Looking to the future of our own content marketing strategy and the need for more visually creative, data-informed and cross platform content that's highly specialized for our audience, it's clear that simply creating "more" content isn't the answer. I'm not alone in that assessment after having the opportunity to discuss pressing content marketing challenges…
  • Content vs. Advertising – Is There Really A Debate?

    Lee Odden
    13 Apr 2015 | 6:16 am
    Recording last night’s BeanCast, Altruism or Consumerism, hosted by the talented Bob Knorpp brought up the topic of Content Marketing and whether paid placement of content is just advertising – among many other topics from Dove to Amazon Dash. This content vs. ad question was inspired by commentary from Mitch Joel in his post, Your Content Is Kidding No One where he states, “if you have to pay to have it placed, it’s not content. It’s an ad.” While I agree with what Mitch says in the post in terms of brands failing to create engaging, share-worthy and…
  • Online Marketing News: No Millennial Trust, LinkedIn Gets Lynda, 5 Years Of YouTube Ads

    Ben Brausen
    10 Apr 2015 | 2:45 am
    Content With Relevant Images gets 94% More Views [Infographic] - Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post. Visual storytelling is incredibly powerful. The good folks a Quicksprout recently published an infographic (below) outlining a few stats suggesting just how important “the visual” is on social media. Quicksprout Facebook Launches Messenger For Web Browsers - Facebook offers web users separate messaging option, but has no plans to remove chat from main desktop experience. Marketing Land 84 Percent of Millennials…
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    aimClear® Blog

  • Analyze PPC Social Metrics with ONE Number – EPMI: aimClear’s Deep in the Sheets (Episode 16)

    Rachel Malone-Olson
    15 Apr 2015 | 10:35 am
    Retweets, impressions, replies, likes, clicks, follows, social actions… oh my! Do you ever feel like you’re drowning in social metrics? In this week’s episode of Deep in the Sheets, learn to trim social metrics for each campaign into ONE number to judge EPMI (engagements per thousand impressions). Tune in again next time! Read on for the full transcript: Hi, I’m Rachel. On this episode of Deep in the Sheets we’ll be examining social EPMI. Do you ever feel like you’re drowning in social metrics? Between retweets, replies, likes, clicks, follows, social actions, it’s hard to…
  • Duluth’s Zenith Social Media Marketing Confab Preview! 8 Speakers, 5 Questions

    Lea Scudamore
    14 Apr 2015 | 7:48 am
    With over 25 speakers heading to Duluth, the countdown is on! The 4th annual Zenith Social Media Marketing Conference is coming up quickly and we can hardly wait! If you haven’t yet registered to attend the conference, don’t worry there’s still room for YOU! You will leave feeling inspired, armed with a powder keg of strategies, tactics, tools and tips that are sure to boost your online engagement, increase social market share and avoid wasteful social media campaigns. We will see you there! Recently, we had the pleasure of interviewing eight awesome speakers. Read on to get a little…
  • Social Marketing Redefined: Expertly Curate Owned-Audience Retargeting Cookie Pools

    Marty Weintraub
    8 Apr 2015 | 10:25 am
    Historically, social media marketing KPIs were delightfully warm and fuzzy, hinged on appropriately ubiquitous presence, engagement, community, content distribution, quantifiable loyalty, retention and service. No doubt, these are completely worthy metrics. All still apply. All are crucial. They’re not nearly enough anymore. It’s not news to most social marketing players that over the last few years and with the advent of ever-more reliable attribution analytics, social marketing KPIs have become deeper, more tangible, rooted in verifiable pathway-to-conversion and ultimately revenue.
  • aimClear’s Q2 Conference Speaking Gigs: Chicago, Berlin, Portland, Duluth & Seattle!

    Amber Krohn
    7 Apr 2015 | 10:37 am
    The temps are getting warmer, days longer and the aimClear team is gearing up to kick off our Q2 conference journey! April showers sure do bring plenty of fantastic conferences around the globe. Here’s a glance at aimClear’s upcoming speaking agenda. SEJ Summit: April 15, Chicago, IL First up, the aimClear team is traveling to the windy city for SEJ Summit, hosted by Searchmetrics and Search Engine Journal. This invitation-only conference promises to deliver actionable and impactful tactics for big brand marketers. Marty Weintraub, aimClear’s Founder, will take the stage from…
  • PPC Data Organization with VLOOKUP Formulas: aimClear’s Deep in the Sheets (Episode 15)

    Dion Plakos
    1 Apr 2015 | 10:42 am
    Welcome back to aimClear’s Deep in the Sheets! In this episode, we organize a list of leads and zip codes, DITS Vlookup, into specific geographic locations using VLOOKUP formulas. Save hours of time when determining the city and state associated with each zip code. Follow along as we apply VLOOKUP formulas to PPC data to transform a clutter of numbers into meaningful data. Read on for the full transcript: Hi everybody, Dion here. This week on Deep in the Sheets we’ll be looking at VLOOKUP formulas. [MUSIC PLAYS] We have here a list of leads and with these leads we have ZIP codes, but…
 
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    Branded3

  • Our top five PR campaigns of the week: A week of beer-dispensing billboards, messages to space and dog photo booths

    Beth Hibbert
    17 Apr 2015 | 8:14 am
    A week of beer-dispensing billboards, messages to space and dog photo booths The UK saw temperatures rise this week, seemingly heralding the start of spring, but it’s not just the weather that’s dominating the headlines. Here are some of the best PR campaigns that have got us talking this week… ‘If Carlsberg did posters…’ ‘…they’d probably be the best posters in the world’. Earlier this week, Carlsberg revealed the first ever ‘beer dispensing’ billboard in the streets of Shoreditch, London. Bringing back their most famous slogan, the Danish brand is trying…
  • Our top five PR campaigns of the week

    Farida Tejan
    10 Apr 2015 | 7:58 am
    #ShredOfDecency Irish stationery firm Daintree Paper decided to take a stand against the upsurge of homophobic flyers published in the run up to the Irish Marriage Equality referendum this week and the results have been heart-warming! The printers have started a campaign to turn homophobic flyers into wedding confetti, all in the name of showing a #ShredOfDecency for marriage equality, with all proceeds going to the Yes Equality organisation. This is a brilliant example of how companies can clearly portray their identity and what they stand for as a brand, as well as acting socially…
  • The top five campaigns that made a fool out of us this week

    Farida Tejan
    2 Apr 2015 | 9:16 am
    This week signalled the official start of spring as March came to a close, the clocks went back an hour and we waited patiently to see if we’d emerge from April Fool’s day prank-free.  It was a great April Fool’s Day, filled with some great examples of engagement from brands and businesses that didn’t disappoint. We’ve pulled together our favourite campaigns from this week: Tesco introduces bouncy aisles Tesco joined in on the April Fool’s fun yesterday, announcing plans to introduce bouncy aisles to their stores in collaboration with TOWIE star Lucy Mecklenburgh! It’s great to…
  • Check out @Branded_3’s top 5 campaigns this week: Shoe donations, 24 hours of joy and the departure of Zayn

    Sophie Jackson
    27 Mar 2015 | 3:31 am
    It’s been a jam-packed week of PR activity, and today our PR team had our weekly meeting to pick out our favourites from the latest influential campaigns and stunts. But of course, there’s only one way to start it off… Zayn Malik Quits One Direction The huge news of Zayn Malik leaving One Direction lead to many reactive PR stunts that came off the back of it. Zayn Malik’s decision went viral within just a few minutes and some of the biggest brands all jumped on this huge news. Lidl for example, tweeted a clever picture, showcasing an offer on their One Direction Easter Eggs:  …
  • Let your customers determine your multichannel strategy: Download the guide from @Branded_3

    Felicity Crouch
    26 Mar 2015 | 7:56 am
    Today, Branded3’s Creative Director, Andrew Machin, spoke at Figaro Digital’s Multichannel Seminar on why you should let your customers determine your multichannel strategy. With the ever-increasing number of possible customer touch-points and a need to try and encompass them all within one marketing strategy; it’s no wonder that multichannel marketing is a bit overwhelming for brand marketers. In today’s seminar, Andrew took the audience through the customer’s purchasing journey and demonstrated how by understanding and engaging throughout this journey; you can…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • How to Solve 6 Brutal Problems in Google Analytics

    Timothy Gillman
    16 Apr 2015 | 6:00 am
    Ever have one of those days where you’re digging through Google Analytics (GA) and you say to yourself “What the f*@$ is this s%$#!?!?” Yeah – me too. Don’t get me wrong – I love GA. It’s way easier to navigate than most of the other analytics platforms out there. But just like its users, GA isn’t perfect. As an expert on both analytics and all things brutality (I’m a big death metal fan) I’d like to call out some of the most frustrating aspects of GA, as well as solutions to work around these obstacles. NOTE: These brutal issues will be listed from the simplest to…
  • Mobile SEO: Should I Be Worried?

    Ian Lurie
    14 Apr 2015 | 4:12 pm
    As a CEO and father, I’m an expert on anxiety. So I understand why Google’s mobile search algorithm update (aka Mobilegeddon) has CEOs and marketing teams popping Xanax. Before you reach for the prescription, though, do this test. It’ll help you figure out if you need to take action. Then, keep reading to see your options: 1. Do you really need mobile? Not every business needs a mobile presence. If you sell algae to isolated paramecium communities, you can fall a bit in the mobile search results and still hit your revenue target. Ask yourself 0 pointsIs your mobile traffic growing?
  • The Coming Mobile SEO End Times

    Ian Lurie
    3 Apr 2015 | 7:51 am
    Whoops. We had one crucial piece of data wrong: Wikipedia.org is just fine. As part of this test, we checked home and internal pages. Except for one site: Wikipedia. Go figure. We’ve updated the infographic and are putting the word out. Google’s big mobile algorithm update is coming in a few weeks. Nerds that we are here at Portent, we wanted to see how ready the Web really is for this. We’re all doomed. Or at least, 10,000 sites are. We tested 25,000 sites rated as ‘top sites’ by the Majestic Million and Alexa. 10,000 failed: Download a hi-res version Feel free…
  • International SEO Strategy Guide – Plus a Flowchart!

    Kaitlin McMichael
    19 Mar 2015 | 9:36 am
    I’ve noticed there’s something we’re sorely missing in our marketing mix: flowcharts. Making sure that Portent has mo’ flo’ to offer has become of my new life goals. As part of this endeavor, I created the following International SEO Strategy flowchart to help those who are trying to decide what the best structure is for their international site(s). Ready to get to work? To learn how to use the chart, see the quick guide below the graphic. For further explanation and exploration, check out the link bundle here with a slidedeck & more good stuff from our…
  • Internet Marketing For Asshats

    Ian Lurie
    18 Mar 2015 | 1:34 pm
    Evil is easier! There are internet marketers. Then there are 100% pure internet marketing asshats. They stomp their moral compass to bits in the interest of earning more dollars (or pounds, or drachmas, or whatever). These are a few examples of their tactics: Commit libel Asshats write headlines that imply horrific things/inappropriate or reputation-destroying behavior, like ‘Is This Model Snorting Coke?’ then explain why it’s very unlikely. That way, you get tons of pageviews. All you had to do was destroy someone’s reputation. And yes, that’s marketing.
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    Latest solar news

  • What Are 3 Advantages Of Solar Energy?

    admin
    18 Apr 2015 | 3:51 am
    Solar energy is the energy of the sun exploited. Solar thin “sun” in Latin. The sun’s energy is very powerful and once operated by the use of modern tools can support life. Solar energy is rich, long lasting and, above all, 100% free. Benefits Solar energy does not cause pollution to the ecosystem. The main reason for harnessing energy from the sun is we can not avoid creating the greenhouse effect. It is free of chemicals in the smoke and toxic gases chemically transformed our normal products. artificial atmospheric gases threaten any balance of our land. Accumulation read…
  • Why Switch to Full Potential of Solar Power?

    admin
    17 Apr 2015 | 10:48 am
    The numerous benefits of using solar power to fascinate everyone to try to start using this energy in their homes. People who rely primarily on the use of commercial electricity always would throw the question “Why Go Solar?” Here is the important point. Choosing a solar energy system will allow you to reduce your monthly electricity bills tend to rise occasionally. Current technology more current lifestyle are forcing many people to consume large amounts of electricity from time to time to keep in touch with their computers and mobile phones and other devices that make life…
  • Clear Explanation of Home Solar Power Generation

    admin
    17 Apr 2015 | 2:19 am
    There must be groups of questions about solar energy at home, but can not receive clear answers for them. Here is a list of questions and clear answers about solar energy. I hope you can help everyone who reads the list. 1. What should I do before installing the system? First, you should get a professional to collect information from your home, including the type of property (residential or commercial), the structure of the house, roof, monthly energy consumption and so on. Based on the information gathered earlier, the installer will install an economic plan for you to maximize your profits.
  • Solar Energy – A Few Things You Need To Know

    admin
    16 Apr 2015 | 5:17 am
    If you are interested in solar energy, so I hope this article will give you some answers to questions you have. First Solar is fine if you get a lot of sun. However, when the sky is overcast, your energy will decrease. If you live where there is a mix of sun and clouds, may still be in luck. Some sunscreen products that might be able to use are heating and solar water pumps for swimming pools, water heaters, solar energy and maybe even turn the lights outdoors. Any of them would initially cost less than solar panel systems for the entire house, so it’s a good way to start. Some other…
  • Solar Panels: A Technical Primer

    admin
    15 Apr 2015 | 1:18 pm
    As the Earth turns lower on natural resources and traditional forms of energy, we have little humans must trust our creativity and technical ingenuity to keep our buzz civilization. We hope that the future will see all kinds of wild progress in the way we produce, use and save energy. Meanwhile, today already has a lot of gadgets that put us on track to own high-power world. Solar panels are one of the most simple and easy to implement alternative energies that have to date technologies. They use simple principles of energy transfer to bring electricity to your home without causing harmful…
 
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    Local SEO Guide

  • Why Google’s Mobile Friendly Ranking Signal Most Likely WILL Affect Local Pack Listings

    Andrew Shotland
    10 Apr 2015 | 10:32 am
    Update 4/11/15: According to a little birdie who spoke with Gary Iyles at the BrightonSEO conference, Gary “guaranteed” pack rankings won’t be affected. Guess we shall see… Google’s pending Mobile-Friendly algo update has become the Apple Watch of SEO – I can’t look at my Twitter feed without a blur of “How to get ready for [...]The post Why Google’s Mobile Friendly Ranking Signal Most Likely WILL Affect Local Pack Listings appeared first on Local SEO Guide.
  • Google’s About To Close Your Local Doorway Pages

    Andrew Shotland
    16 Mar 2015 | 11:16 am
    Today Google published “An update on doorway pages”. The post implies that Google will soon be updating its algorithm to weed out offending doorway pages from the SERPs: Sites with large and well-established doorway campaigns might see a broad impact from this change. While sites with spammy set ups such as multiple exact match domains [...]The post Google’s About To Close Your Local Doorway Pages appeared first on Local SEO Guide.
  • Stop Ignoring Bing Webmaster Tools

    Andrew Shotland
    6 Mar 2015 | 9:25 am
    At the beginning of every new engagement we ask clients for access to their Google Analytics, Google Webmaster Tools, Adwords data, Bing Webmaster Tools and any other analytics they have. 95% of the time, the client does not have Bing Webmaster Tools set up and 50% of the time they don’t want to go through [...]The post Stop Ignoring Bing Webmaster Tools appeared first on Local SEO Guide.
  • Dude, Where’s My Primary Category?!

    Dan Leibson
    26 Feb 2015 | 10:42 am
    Google recently rolled out their “primary category” requirement to Google My Business Locations bulk accounts. Instead of associating the first category per location in a bulk account as the “primary category”, the roll out is instead selecting nothing as a primary category for all locations in a bulk account.   This means that if you [...]The post Dude, Where’s My Primary Category?! appeared first on Local SEO Guide.
  • Google Now Outsourcing Local Packs to India

    Andrew Shotland
    5 Feb 2015 | 9:20 am
    We have been seeing a lot of mismatched locations in the local packs lately but this one takes the cake, er curry…: (Click to enlarge)   You know you can’t beat Nayana Eye Care in Pradesh. They’re “recognized by the Food Corporation of India” and have “world-class sterility.”The post Google Now Outsourcing Local Packs to India appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
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    Internet Marketing Ninjas Blog

  • Typical SEO Consulting Calls with Jim Boykin (Funny)

    Jim Boykin
    16 Apr 2015 | 12:17 pm
    I’m on a lot of calls each day with people asking me for advice and help with their internet marketing campaigns. Today someone recorded a couple of minutes of me giving SEO Advice in on a few calls.  Enjoy The post Typical SEO Consulting Calls with Jim Boykin (Funny) appeared first on Internet Marketing Ninjas Blog.
  • Panda Penalized and You Think Removing 15% will Recover You. I Don’t Think So.

    Jim Boykin
    15 Apr 2015 | 11:46 am
    Today I had a consulting call with a major company (over 100 million in revenue) whom had suffered a major Panda 4.1 hit back in September. They are still in the Panda Hell Land today….and they’re waiting for the next Panda Refresh….fingers crossed that they will “recover”. I asked them about the changes they’ve made so far…and there were a few edits, but the biggest thing that they’ve done was to removed about 15% of their site….we talked for an hour and I sent them this follow up email (I edited to remove client name or things that would…
  • Great Links Won’t Un-Trip Penguin Penalty. Fix or Abandon.

    Jim Boykin
    14 Apr 2015 | 7:21 pm
    Today I had a call with a new content marketing client of Ninjas. Over the past two months, Ninjas had written 8 pages of content for the client and there were 20+ super highly trusted sites/pages that were now linking to this new content (Other sites are linking to our clients new content because our content is so wonderful and helpful and we suggest that related sites/pages link to this great content). He had hired us because his traffic had tanked around the time of the last Google Penguin Update, and he had performed several disavows, but the site was still only ranking for about 2% of…
  • For $20 I’ll Delete Your Link & Make a Lot of $.

    Jim Boykin
    13 Apr 2015 | 5:56 pm
    Today I was speaking to a new client on the phone and I was reviewing his backlinks, and I found several un-natural backlinks from directories….and many of these directories had pages the linked to the client that looked something like this: (this is not the client site below, just a random listing I grabbed) According to Majestic’s backlink analysis, the site has had 1,933 unique domains linking to it (though only 368 domains link to it today). With this many backlinks, you’d expect this site to rank for at least a handful of phrases…but if I take that root url by…
  • Tweet This! How to Tweet Quotes: Tools and WordPress Plugins for Tweetable Quotes

    Ann Smarty
    13 Apr 2015 | 6:30 am
    I share almost everything I like and read on Twitter. I think Twitter is the link-friendliest network. I can share only 2-3 links on Facebook (not to be too annoying and linky) but Twitter is never tired of links. But tweeting an article title is boring: More often, when reading, I feel like tweeting what it’s said in the body. Tweeted quotes stand out, they always trigger an active discussion and then make my stream more diverse. Here are some tools for you to diversify your Twitter feed with tweeted quotes! 1. Easily Select Text and Tweet The official Twitter browser bookmarklet does…
 
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    Posts from the Econsultancy blog

  • 10 things we loved on the internet this week

    Christopher Ratcliff
    17 Apr 2015 | 6:47 am
    Love is a powerful word, one that you have to use sparingly so as not to diminish its meaning. So know that when I use the word ‘love’ here in the context of this collection of fleetingly popular viral videos, super distracting desktop games and mildly offensive wordplay, I have considered all possible romantic complications that might occur and the risks involved. Please don’t get too attached to me though Shake It Off parody video, I will eventually forget about you in seven days time when another Shake it Off parody video comes along.Read more...
  • Three baseball strategies that will help you win in business

    Lori Goldberg
    17 Apr 2015 | 6:11 am
    “Baseball is like church. Many attend but few understand” as baseball great Leo Durocher famously said.   While spring training gets underway, let’s explore how three little-understood strategies of baseball have major league applications in winning at business.Read more...
  • 11 most impressive digital marketing stats this week

    Christopher Ratcliff
    17 Apr 2015 | 3:41 am
    Welcome to our weekly round-up of the very best online marketing stats from around the internet and ever so slightly beyond. This week we have stats on mobile ad spend, validated customer reviews, the sites that will suffer under Google’s ‘mobilegeddon’ update and many more.Read more...
  • Three ways retailers can raise prices without losing customers

    Arie Shpanya
    17 Apr 2015 | 2:20 am
    When retailers increase their prices, they run the risk of losing customers. But it doesn't have to be that way.Read more...
  • Maintaining outdated marketing silos will lead to a skills gap

    Jon Myers
    17 Apr 2015 | 1:25 am
    With more data, devices and channels to navigate than ever before, the role of a digital marketer has become increasingly complicated. Yet people haven’t been put off and interest in digital marketing jobs continues to skyrocket.Read more...
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    Fathom

  • Walking on Coals? Thoughts Before an Appreciative Inquiry Summit

    Paul Richlovsky
    17 Apr 2015 | 8:53 am
    Before I say anything about appreciative inquiry summits, Case Western Reserve professor of entrepreneurship David Cooperrider’s concept of bringing an entire organization together to focus on preserving its strengths in a collective vision of the future, I’m first going to quote renowned management consultant Peter Drucker: “The task of great leadership is to create an alignment of strengths in ways that make a system’s weaknesses irrelevant.” Think about that: Make weaknesses irrelevant. Makes sense and sounds powerful, doesn’t it? You don’t have…
  • Are You Advertising Your Urgent Care Clinics Online?

    Joe Castro
    17 Apr 2015 | 6:00 am
    One of the newest paid advertising trends Fathom Healthcare has noticed is the investment in advertising of urgent care centers online using pay-per-click (PPC) advertising. Why Urgent Care Centers Promoting urgent care centers has become a priority for health systems recently. But why? From a macro perspective, there’s been significant growth in urgent care centers in the past 3 to 5 years. According to a Forbes article titled “A Boom In Urgent Care Centers As Entitlement Cuts Loom”, more than 8,000 urgent and immediate care centers were open in 2013 in the U.S., and most of these are…
  • Consumer Brand SEO Pulse: 4.16.15

    Jenna Hedman
    16 Apr 2015 | 10:00 am
    Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether we’re giving you information on Google updates, design changes or cool new tools, we’ve got you covered. Here are our top picks of what you need to know this week: “Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes?” It’s been four months since the last Panda or Penguin updates, which has led many…
  • VIPPS Certification and Paid Search for Health Systems and Hospitals

    Joe Castro
    16 Apr 2015 | 5:49 am
    Healthcare marketers and advertisers, I feel your pain; you have to deal with so many obstacles, especially when it comes to online advertising. Previously, I had written about two specific challenges that healthcare advertisers deal with on a regular basis: Advertising on health-related content & using site remarketing. Today, I am writing about another challenge that you may have faced or could be facing in the near future. Google AdWords has recently disapproved some of our health systems’ ads on the grounds of not having a VIPPS Certification and a link in the footer of their…
  • The College Research Timeline and Paid Search

    Cara Thistlethwaite
    14 Apr 2015 | 4:16 am
    For a high school student, choosing where they want to attend college is likely the most difficult and important decision of their lives to date. Between location, size, cost, available aid, and programs offered, there are many factors that need to be considered before a decision is made. For many, this process begins years before the student steps foot on campus on move-in day. Therefore, marketers for undergraduate colleges and universities need to be cognizant of this fact and be able to tailor their paid search efforts based on the time of year. Let’s take a look at what milestones you…
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    Hobo

  • Make A Multi-Purpose Rich Snippet Footer For Your Website

    Shaun Anderson
    13 Apr 2015 | 6:00 pm
    Learn how to create a multi-functional website footer that improves SERP performance and helps you comply with UK Laws. Read the full article here Make A Multi-Purpose Rich Snippet Footer For Your Website You can now hire me direct from my SEO Audit page.
  • Keyword Research For Beginners

    Shaun Anderson
    13 Apr 2015 | 6:25 am
    An introduction to professional keyword research that leads to better rankings in Google. Updated for 2015. Read the full article here Keyword Research For Beginners You can now hire me direct from my SEO Audit page.
  • Hobo UK SEO – A Beginner’s Guide PDF (2015)

    Shaun Anderson
    7 Apr 2015 | 5:21 pm
    Download the latest version of our guide to seo in the UK for beginners. Read the full article here Hobo UK SEO – A Beginner’s Guide PDF (2015) You can now hire me direct from my SEO Audit page.
  • Best Screen Resolution to Design Websites

    Shaun Anderson
    31 Mar 2015 | 5:57 am
    Are you ready for the mobile friendly algorithm update - expected on April 21 2015? Here are some notes I have on these search engine rankings changes. Read the full article here Best Screen Resolution to Design Websites You can now hire me direct from my SEO Audit page.
  • SEO Tutorial For Beginners 2015

    Shaun Anderson
    24 Mar 2015 | 10:47 pm
    Updated: SEO for Beginners 2015. A guide to search engine optimisation for Google in the UK and aimed at beginners. Read the full article here SEO Tutorial For Beginners 2015 You can now hire me direct from my SEO Audit page.
 
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    johnon.com

  • You, Robot.

    john andrews
    23 Mar 2015 | 12:46 pm
    The other day I noted that so many people I meet in the everyday life these days have nothing going on. People I meet in passing, at the store, or in a restaurant, or perhaps during travel… are “non-employed” or under-employed. Upon casual review, such as light conversation or interaction, they exhibit no signs of […]
  • Visit Spain in April : DomainingEurope.com

    john andrews
    23 Mar 2015 | 12:02 pm
    Updates: As I update this post, you’ll find the additions either as UPDATE asides like this one, or at the end where I extend the post to reveal some of the activities I secretly engage in when on conference travel in foreign lands. Agenda now online. DomainingEurope.com is an annual conference held in Valencia, Spain […]
  • SEO Security, Threat Intelligence, and Competition

    john andrews
    2 Mar 2015 | 12:14 pm
    I was reading about a security course over at Black Hat when it dawned on me… this is just like SEO. The US Special Operations Forces pioneered a methodology called F3EAD, which enabled amongst other things the ability to take out insurgent and terrorist networks. Acronyms aside… F3EAD sure sounds cool. And “taking out” insurgents […]
  • On Practitioners, Policymakers, Business, and Authority

    john andrews
    10 Feb 2015 | 11:41 am
    Deleted, because I’m exhausted. It just won’t make any difference… you have lost, and the big players have won.   Update: therefore, it’s time to address the future of online marketing & SEO.    
  • It’s OK to be Late

    john andrews
    5 Feb 2015 | 6:20 pm
    It must be a slow news month, because I’ve been seeing a disproportionate number of people whining in public about other people being late to their meetings & appointments. Mostly these are people I do not respect: social media gurus, self-help experts, “authors” of pop business books, professional speakers, venture capitalists, placed startup CEOs and […]
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    clickTRUE

  • 3 Easy Steps To Get Your Web Analytics Up & Running

    Nicole Chang
    12 Apr 2015 | 9:04 pm
      Have you thought about setting up web analytics? A web analytics solution is essential to all businesses, whether it’s a SME or MNC. By implementing a web analytics solution on your website, you can monitor and analyse where your traffic are coming from, how long do visitors stay on a page, which marketing channel resulted in the highest number of conversions, even identify problems such as slow page load time. Setting up web analytics will allow you to understand how visitors interact with your website. With this web analytics solution, you can verify whether your marketing…
  • How to Get Your Past Customers Back with Online Marketing?

    Wayne Liew
    5 Apr 2015 | 6:00 pm
    No business owners feel good about losing customers. Do you want to your customers back? Facing your old customers and asking them to do business with you again requires a lot of courage. In the online world, however, this barrier is completely removed. Getting old customers back revolves around the following: Understand what made your customers leave. Find out the alternative they picked to replace you. Improve your offerings to better solve their problems. Educate them on why you are still the best. Close the sale when the opportunity arises. In this guide, you will learn how to do all the…
  • B2B Marketing: 5-Steps To Supercharge Your Online Campaign For Leads

    Nellie
    23 Mar 2015 | 2:21 am
    Digital marketing for the B2B (business-to-business) landscape can appear challenging and daunting to most. Depending on the industry that they are in, most marketers often find their campaigns facing low search traffic (as low as 10 searches per keyword per month), high cost per click (cpc) and difficulty in reaching the right customers And the difficulty of such online campaigns increases with the complexity of the product and the diminishing size of its unique customer base.   Imagine trying to sell complex mechanical marine parts online. Not only would you have to bid on keywords…
  • 3 Reasons Why Your Marketing Efforts Fail: It Has Nothing To Do With Your Marketing Strategy!

    Nicole Chang
    15 Feb 2015 | 5:51 pm
    The most common sign of your marketing efforts failing is that the budget spent on marketing did not lead to an increase in the number of conversions or an improvement in conversion rate. Have you ever wondered why your marketing efforts fail? "Our marketing strategy is ineffective." "We used the wrong marketing tactics." These answers are likely to be the first to come to mind. Instead of assuming that your marketing strategy doesn't work, perhaps the problem lies somewhere else… 1. Long conversion funnel Every marketing campaign has a goal. Whether your goal is…
  • Uncover Your Competitor’s Online Marketing Strategy For Their Website In Singapore

    Adrian Tan
    10 Feb 2015 | 12:08 am
    The question that never dies… Is my website better than my competitors'?  And the follow up…How do I come up with an online marketing strategy that will crush them like cockroaches?  Most literature you read will tell you to focus on the marketing of your website rather than worry about your competitors'. However, in Singapore, being competitive is in our bloodline. For example, our students instead of celebrating after their exams, are more likely to worry about how they have done vis-a-vis their classmates. While our adults commonly like to find…
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    Add3

  • Google AdWords Introduces Better Tracking with Upgraded URLs

    Nora Park
    15 Apr 2015 | 7:30 am
    In what to me has been the biggest announcement since Enhanced Campaigns, Google AdWords released Upgraded URLs this past February. You know how every time you need to change a tracking parameter in the destination URL of an ad, the entire ad deletes and creates an entirely new ad that goes under review for minutes, hours or days of lost time? Well, maybe it’s not as often as the hype is making it out to be, but after a fairly significant amount of work upfront, the new system of setting landing page and tracking parameters independently will eliminate the creation of entirely new ads for…
  • Add3’s SEM Team Achieves 100% Google AdWords & Bing Certifications… Again.

    Ben Lloyd
    15 Apr 2015 | 5:00 am
    Seattle, WA. April, 15 2015 – Add3, a digital marketing agency, announced certifications today with Google and Bing. 100% of the agency’s account & SEM team is Google AdWords and Bing Ads certified. 20% Add3’s team also has certifications in Google Analytics and another 30% of the account team have achieved advanced Google certifications for Google Shopping, Video Ads, or  Display Advertising. Add3 has maintained 100% Google AdWords & Bing Ads certification across the agency SEM team since the program’s inception. Add3’s ongoing focus on continuing education and…
  • What I Learned From Making Our Site Mobile-Friendly

    Ben Lloyd
    8 Apr 2015 | 8:36 am
    Just like most sites out there – Google Webmaster Tools started telling us that our site had mobile usability issues back in early January. Before I took a dive into the issues, I couldn’t wrap my head around why. Our site seemed to work pretty well on mobile. As it turns out – our site was mobile friendly, we just had to let Google see it. So here’s what I learned as we worked on our site’s mobile-friendliness. Hopefully my journey will keep you from facepalming and headdesking all day and night leading up to #MobileGeddon on April 21. Use the Right Tool…
  • How to Simplify Your Facebook Campaign Reporting & Optimization

    Matisse Miller
    1 Apr 2015 | 8:27 am
    Want Easier Facebook Ad Campaign Reporting and Optimization? The Secret is in the Naming Conventions! Determining how to name your Campaigns, Ad Sets, and Ads in Facebook may seem mundane; however, a thoughtful naming convention can save you time down the line, especially with optimizations and reporting. A good naming structure can convey information may not readily available in your Facebook reports; such as placement, targeting, and creative details. Start With Your Facebook Campaign Structure The key to creating a robust naming convention is to have a solid understanding of the how…
  • Native Advertising Pt. III: Cons and Predictions

    Zoe Robinson
    25 Mar 2015 | 8:30 am
    This is Part 3 of my 3-part series on Native Advertising. Check out Part 1: Native Ads & Social Media and Part 2: Native Advertising: Bridging the Gap Between Content, Social & SEO As is the case with any new method, Native advertising abounds with skeptics. When the worlds of web content and advertising collide, transparency becomes a considerable issue. And without an updated universal set of success metrics to measure performance, native advertising is still a leap of faith for most brands. Is Native Advertising Ethical? First up, ethics. Are native ads deceptive to the point…
 
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    Ker Communications

  • Just What Do You Get With An SEO Campaign or Retainer?

    Nick Ker
    26 Mar 2015 | 9:39 am
    SEOs would love if we could just do the same thing for every site. But every factor that leads to good rankings depends on many interrelated things… Just What Do You Get With An SEO Campaign or Retainer? is from Ker Communications
  • Website Audit: Find Out What Went Wrong With Your SEO

    Nick Ker
    15 Mar 2015 | 1:20 am
    This is not one of those automatic and humorously inaccurate "type in your website and we'll tell you some things that don't mean much" free website analysis tools you may have tried… Website Audit: Find Out What Went Wrong With Your SEO is from Ker Communications
  • Google Will Make Mobile-Friendly a Ranking Factor on April 21st

    Nick Ker
    26 Feb 2015 | 8:13 pm
    Starting April 21, Google will be expanding its use of mobile-friendliness as a ranking signal. This change will affect searches in all languages worldwide and will have a significant impact on search results… Google Will Make Mobile-Friendly a Ranking Factor on April 21st is from Ker Communications
  • Which Is Better: SEO or PPC?

    Nick Ker
    25 Feb 2015 | 10:56 am
    Comparing SEO to Pay Per Click as if they were an "either/or" choice is like comparing apples to oranges. Just for the sake of discussion, let's compare them anyway… Which Is Better: SEO or PPC? is from Ker Communications
  • SEO in 2015 and Beyond – It’s Not All About Google

    Nick Ker
    26 Jan 2015 | 12:12 am
    This time of year, SEO blogs are full of… predictions for 2015. As the internet as we know it "disappears", people will find your business in ways you have not imagined… SEO in 2015 and Beyond – It’s Not All About Google is from Ker Communications
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    Koozai.com

  • The Competitive World of Google Shopping #EdgeRetail

    Samantha Noble
    16 Apr 2015 | 1:00 am
    Today, I had the pleasure of speaking at On The Edge Retail in London. When I was putting together my presentation idea, I wanted to keep it relevant for the retail industry, which is what led me to talk about Google Shopping.A study by the team over at Marin Software last year indicated that advertisers were expected to allocate 33% of their entire paid search budget towards Google Shopping by the end of 2014. Considering how new Google Shopping campaigns are, this figure really surprised me as I was expecting it to be lower. After reading the study, it makes it clear that…
  • How To Create Catchy Headlines

    Harry Gardiner
    15 Apr 2015 | 3:56 am
    This is the transcript for our new video.Hi. Today I’m going to be talking to you about ten tips for creating catchy headlines. So let’s get started.Number one is Idea Dump. Get as many ideas down as possible, because if you get as much as possible, you’re bound to eventually the find one that works. You’re only limited by your imagination, so feel free to go crazy. No idea is too mental, no idea is too terrible. Eventually, you’ll notice a theme start to arise and that will help you develop better titles.Number two is Optimise. Always consider SEO when…
  • An Idiot-Proof Guide To Local SEO

    Ali Moghadam
    14 Apr 2015 | 1:38 am
    Google’s Pigeon update dropped its proverbial payload on the UK at the very end of 2014. There were big changes, like local packs being reduced from seven to just three, local directory listings dominating the first page, and the huge day to day, location to location variations in rankings.So now that the guano has settled, what’s next for your local SEO? This post covers the ins and outs, with some fool-proof plans to implement. You’ll be feasting on delicious wild Pigeon in no time.The Pigeon of Doom?There were a lot of feathers ruffled in SEO community (no pun intended). All at…
  • Quizzes For Content Marketing: What You Need To Know

    Ruth Walker
    9 Apr 2015 | 1:37 am
    There’s no denying the popularity of online quizzes. They are a great way to engage your audience whilst collating data that you would have otherwise had to gain through more drawn-out processes. Here’s how to create a quiz and embed it on your website as a part of your content marketing efforts.Why Choose A Quiz?The interactive nature of an online quiz means that you are more likely to see an increase in respondents compared to their offline counterparts. Gone are the days of filling out those laborious offline survey forms. Users want their information, and in turn their…
  • Google Mobile Friendly Update and Technical SEO Opportunities

    Graeme Benge
    8 Apr 2015 | 4:29 am
    Hi everyone. Thanks for joining me today. I’m going to be talking about two things, one that’s been big in the news, and the second thing is something that I view as a big opportunity really.So the big news recently was that Google was going to be unleashing its mobile-friendly update. For those not in the know, what Google is going to look to do is for web pages, specifically pages that give a good mobile experience to the user, those pages are going to be favoured over the top of pages that do not give a good mobile user experience in mobile searches that are done on Google. So…
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    SEOAndy

  • Mobile-Friendly Search Algorithm Update: April 2015

    Andy Kinsey
    4 Apr 2015 | 2:37 am
    In February 2015, Google announced that it would be making moves towards a better experience for mobile search users by telling them whether a given web page in search results was “mobile-friendly” or otherwise. It’s important to note it is done page-by-page and not across a website in search results. This move was the logical next step in the evolution of mobile (and in-app) search which began it’s journey in June 2012. Since that time there have been multiple updates to the algorithm and the tools offered by Google to help websites and web pages perform better for mobile. You can…
  • Is SEO Really Evil? An Interview for the Boagworld Podcast

    Andy Kinsey
    26 Feb 2015 | 4:32 am
    This week I am on the Boagworld Podcast, recorded in January, talking about the realities of SEO in a modern world. Paul a while ago said that ‘seo is useless‘ basically, only to then backtrack once he realised just how wrong he was. In the podcast we speak about all kinds of things, including: What SEO actually is How SEO fits into the ‘bigger picture’ How some SEO is bad and can harm websites Is SEO just about Search Engines? Is SEO the right name for what we do A holistic approach to SEO and Digital Marketing Social Media and SEO? Information Architecture and…
  • Social Media Image Sizes – Your Simple Guide

    Andy Kinsey
    21 Feb 2015 | 8:36 am
    Creating amazing graphics for Social Media can be a pain in the backside, tools like Canva make it easy at times but aren’t really flexible enough for many use cases. In this article I will be talking about the sizes of images used for Facebook, Twitter, Google+ and Pinterest. Think of it as your simple guide to images for social media. All sizes in pixels. Facebook Image Sizes Profile Photo – 180 x 180 Minimum – 160 x 160 Cover Photo / Image – 851 x 315 Minimum – 399 x 150 Timeline / Newsfeed Images – 1200 x 900 Link Images (timeline / newsfeed) –…
  • 7 Simple Ways to Love Your Website This Valentines

    Andy Kinsey
    10 Feb 2015 | 11:02 am
    Valentines is just a few days away, businesses have begun to have fun with valentines marketing ideas but what about your website… For me there is no better metaphor for how you should care for your website than to look at Valentines Day. Each Feb 14th we show someone how much we love them, in one form or another, we make a huge effort – we do it again at their birthday and at special times of the year like anniversaries… and maybe Christmas too. That is 4 times of the year we make a real effort to show someone special we love them. The metaphor works because that is what…
  • Why Landing Pages Are Awesome

    Andy Kinsey
    5 Feb 2015 | 6:36 am
    Landing Pages are a tool I often talk about during SEO Training sessions or when talking to groups who have the fundamentals of SEO (such as meta tag, image and content optimisation) pretty much spot on. But I haven’t really talked about them in a blog post, and given they are a key part of your website today I want to change that. Define: Landing Page A landing page is the location of arrival of a visitor (where they “land”) this can be from any external source, though typically are aimed at search engine and social media traffic. In its most basic form, a landing page…
 
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    One day

  • Eliminate Flabby Fat And Change It With Reliable Muscle

    admin
    16 Apr 2015 | 12:01 pm
    Are you looking to buckle straight down and discover some body building effects? Building greater muscle mass is, eventually, about gaining the correct information and make the most of good advice. On this page are many excellent muscle building suggestions. Start using these tips to find the muscle groups you want. Aim for a high number of reps with medium-power excess weight whenever you train. For every person workout you are doing, make an effort to do some 10 to 15 reps, sleeping lower than one minute in between every established. This will cause lactic acid solution to formulate within…
  • Reliable Techniques For Picking Out A Website Hosting Organization

    admin
    16 Apr 2015 | 8:23 am
    You can layout the best software, possess the best product worldwide, and know exactly about building the next great company, but without the proper web hosting to back up your website you won’t get just about anywhere. An internet site are unable to functionality or really exist on the Internet without a frequent, powerful host to number the data. This post will instruct yourself on some numerous components and assist you to choose far better hosting deals with the up coming website. Be sure you check the amount of place you will certainly be given from your number. Some internet hosts…
  • Obtain The Best Legal representative About Using These Ideas

    admin
    15 Apr 2015 | 3:49 am
    An extended-ranking joke about lawyers is because they are in reality “liars” that will consider any money by you that they could. Don’t be a fact and energy this laugh – select a attorney that can definitely meet your needs! Check this out report for tips about picking somebody who definitely understands their things. You have to feel base together with your lawyer with a certain routine. Several attorneys are not the very best with regards to conversation. Environment a plan in the beginning will assist avoid most of these troubles. An effective suggestion to bear in…
  • Reliable Recommendations And Trick For Working With Legal professionals

    admin
    15 Apr 2015 | 3:43 am
    Some matters and conditions in your life just stipulate that you need to make use of a legal professional. It may be as easy as just one lawful file you require information on, or total blown counsel in court. Whatever the case could be, no pun meant, you may possibly not be aware of dealing with lawyers. Continue reading to learn a couple of things. Be sure to know about a lawyer’s historical past. Possessing a certificate to apply rules fails to denote which he is great at it. Ensure that you review his prior meticulously so that you’re in a position to figure out how properly…
  • Take pleasure in Boots By Reading This Article Valuable Piece

    admin
    14 Apr 2015 | 7:29 pm
    You should know what you should look for when buying new shoes. The information you require are available in the excellent ideas below. Please read on to learn all you can about shoes or boots. When shopping for boots, visit numerous footwear stores to find the best price. A lot of shoes retailers offer buy one purchase one cost-free or acquire one acquire one fifty percent off in their sales events. By locating this kind of purchase, you can improve your price savings be getting two pair of shoes in a lowered price. In the event you wear plenty of tennis games boots, get them from an…
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    Search and Social Media

  • Why Mansur Gavriel Brand Search Interest Spiked 398% Last Week

    Ian Orekondy
    30 Mar 2015 | 4:30 am
    For the past few years, I’ve had the pleasure of working with clients in the luxury/fashion industry, ranging from designers to fashion retailers to luxury eCommerce players. Along the way, I’ve learned how to pronounce designer names like Givenchy and Thakoon; I’ve watched the Red Carpets with a closer eye; and I’ve helped develop marketing strategies that have driven tens of millions of dollars in revenue. And I enjoy it. Today, let’s take a look at one of the more interesting designer labels to hit the luxury fashion scene in the past few years: Mansur…
  • Interview with Memeration iPhone App Maker Woody Batts

    Ian Orekondy
    5 Sep 2012 | 9:48 pm
    One of the things that I love about living in New York City is that there’s always someone you know doing something cool, especially in the digital space.  The New York digital scene is really exploding right now, and NYC is home to hundreds of pretty awesome digital startups including Foursquare, Tumblr, Skillshare and many others as you can see with the NYC.gov “Made in New York Digital Map”, and the NY Tech Meetup’s collection of internet companies made with ♥ in NYC. Woody Batts, owner of Batts Creative and a former colleague of mine, is a prolific designer, creative director,…
  • How to Leverage Social Media for SEO (2012)

    Ian Orekondy
    20 Mar 2012 | 6:07 am
    Great new slideshow on how social impacts search engine queries, links, ranking and traffic. From Rand Fishkin over at SEOmoz.org. Including content tactics, Google+ tactics, Facebook and Twitter strategies, as well as integrated approaches and case studies. Social Media for SEO in 2012 View more presentations from Rand Fishkin
  • 4 Tips: How to Use mTurk For Marketing Research at $1.21/Hour

    Ian Orekondy
    21 Feb 2011 | 12:50 pm
    I’ve been using Amazon’s Mechanical Turk to get vast quantities of work done quickly and cheaply over the past several months.  The tool has evolved from it’s earlier days, and many people I’ve spoken with have outdated ideas about what the tool can help you achieve.  It’s not the easiest tool in the world to use (like Fiverr.com), but if you know how to start out the right way, your chances of success are greatly improved. Here are my tips on how to use mTurk for the first time to easily get quality results. Set Reasonable Expectations for Yourself on the…
  • 2010 Midterm Elections – Effectiveness of Search and Social Media on Political Campaigns

    Ian Orekondy
    7 Nov 2010 | 11:05 pm
    Last week, a few days before the 2010 midterm elections, I was contacted by Columbia University Television regarding a story they were filming on the topic of how social media is transforming political campaigns. The producers for the story reached out to me via Facebook after viewing my presentation “Andrew Cuomo vs. Carl Paladino: A Search and Social Media Analysis” on Slideshare. Unfortunately, I was travelling out of town on business last week and was unable to meet them in New York to film the interview. So they interviewed Michael Bassik, Senior Vice President of Global Strategies…
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    Brick Marketing - SEO Marketing Solutions Company » Brick Marketing Blog

  • Don’t Get Left Behind When SEO Tactics Change!

    Brick Marketing
    17 Apr 2015 | 2:00 am
    SEO has changed much over the past decade. In fact, some of the strategies that worked well back then could negatively impact your site if applied today. Whenever the search engines change their algorithms, you need to be ready to adapt or suffer the consequences. If you don’t adapt, this could result in a loss of traffic or revenue – you could even end up with a penalty! It’s all too easy to fall into a routine and get comfortable with the way things are going. If things are working just fine, why even bother making changes? Won’t this affect your results? On the contrary, if you…
  • Brand Building and SEO Should Work Together!

    Brick Marketing
    15 Apr 2015 | 1:00 am
    Brand building and SEO strategies aren’t mutually exclusive. In the past, it used to be that marketers needed to choose between the two. This is no longer the case. Many of the strategies that are used for one are also used for the other! Though brand building can include strategies that fall out of the scope of SEO, there are many tactics that they two of them do share. You need lots of great content to satisfy the search engines, but you also need this same content to help build your brand’s online presence. In other words, every piece of content that you create needs to satisfy both!
  • Mobile Device Usage Affects SEO

    Brick Marketing
    13 Apr 2015 | 2:00 am
    With increased mobile device usage, it makes sense that Internet usage has increased as well. People who use their mobile devices to go online are doing more than just making simple web searches, too. They play games, read the news, check their email, use social networks, and basically use it to do nearly anything they want. As a result of this surge in usage, it makes sense that it would affect SEO as well. This is something to keep in mind as you design or update your website. Don’t Lose Potential Traffic! Because people are using the Internet more and more on their devices, this has…
  • Don’t Forget Local Search in Your SEO Plan!

    Brick Marketing
    10 Apr 2015 | 2:00 am
    These days, if you aren’t utilizing the search engines’ local search features, you’re completely missing out. When people are in need of an electrician, for instance, they look for one that operates in the area in which they live. Most tend to search for this information online and not their area phone book, which is nearly obsolete. By not taking advantage of this, you may be losing potential business. Local Search Keywords If your business relies heavily on local clientele, your keyword strategy should include local search words. For example, if you are a plumber located in the…
  • Why You Should Invest Resources in Your SEO Strategy

    Brick Marketing
    9 Apr 2015 | 2:00 am
    Have you invested resources in developing and implementing your SEO strategy? If so, how long ago was that? These days, it’s hard to go online without being conscious of search engine optimization strategies. The very phrases we enter into search boxes are closely tied to it! However, knowing that it’s important is one thing, actually investing in it is quite another. Not only that, but the efforts you made several years ago may be outdated or worse, detrimental to your site. Here are some very good reasons why you should invest in your SEO strategy. Outdated Strategies Could Hurt Your…
 
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    ellipticalpointofview

  • Don’t put all your eggs in one basket: Researchers on Twitter

    natacha suttor
    24 Mar 2015 | 3:55 am
    I wanted to give some perspective to the amounts of profiles retrieved in my post on finding researchers by searching the bio on their Twitter Profile. If you run a similar search on LinkedIn, where you’re searching the profiles of LinkedIn members’, there are significant differences in the counts of profiles received (see table of results, below). Counts of Profiles retrieved across platforms For Followerwonk and LinkedIn, I’ve broken this down into all profiles and those with an Australian location for a comparison: Taken: 22/3/2015 Twitter: Aussie Twitter Search Twitter:…
  • Finding Researchers on Twitter: Searching By Tweet (Content)

    natacha suttor
    22 Mar 2015 | 11:00 pm
    I’ve covered finding researchers by their Twitter Profile, Finding Researchers on Twitter: By Profile, so it’s time to look at finding tweets (and therefore people tweeting) by the content they share (tweet) and how to set up alerts for tweets. With the character limit on Twitter Bios, it’s likely that you will also find profiles to follow based on the content they share. Factoring in the content shared by profiles, in terms of type and frequency, gives you an idea of the quality of the profile you’re reviewing: Are they only retweeting others? Are they retweeting…
  • Finding Researchers on Twitter: Searching By Profile (Bio)

    natacha suttor
    22 Mar 2015 | 2:51 am
    I’ll be giving a presentation on Twitter (and researchers on social media in general) to a bunch of computer security researchers, this week. One of the things I’ll be discussing is how to find people (profiles) on Twitter. And not just any people, people who are either: Tweeting about areas you’re researching Researching in areas you’re also researching I break this down as: Finding By Content: e.g. the content they are sharing Finding By Profile: e.g. the information in their Twitter Bio This post is on Finding By Profile, so using tools available to search peoples…
  • A Tale of 4 Researchers, a PhD Candidate and Me: If being found is important…consider where your profiles rank

    natacha suttor
    30 Apr 2014 | 6:42 am
    Given we’ve looked at the membership of popular professional, academic and researcher focused social platforms, it’s time to consider other factors that should come in to play when you prioritise what platforms to join. A crucial factor should be what platforms are likely to rank well in search results when people search for you. Basically: adding researcher and academic focused platforms to the hierarchy BrandYourself identified in its 2012 infographic about getting higher Google search results. In the BrandYourself infographic, the only professional profile focused platform was…
  • Comparing Membership For LinkedIn, Viadeo & Tianji, Xing, Academia.edu and ResearchGate (April 2014)

    natacha suttor
    29 Apr 2014 | 5:00 pm
    I’m gearing up to do some presentations in May, one will be an updated repeat of the co-presentation I did with ECU’s Research Librarian Getting found using social media to build your research profile, the second will be a an extension focusing on content: where you can share your work and activities. As a result, I’ll be doing quite a few research-focused posts over the next 3 weeks to compare platforms and look at relative benefits and pros and cons. I also want to explore some of the literature and researchers documenting their experiences as well, should be fun Today…
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    Chaosmap Media » Blog

  • How Graphics are Making the World a Better Place [INFOGRAPHIC]

    jon rognerud
    8 Apr 2015 | 10:15 pm
    Graphics are all around us – and graphics are used to illustrate concepts, and as a method of communication. You’ll find them in logos, books, magazines, websites, on the streets, pretty much everywhere. Graphics are also used for entertainment. Our human brains react to graphics in different ways. The elements of design are like ingredients in your favorite cake! Click on the infographic to see the full presentation of the psychology of graphics. (credit: thanks to bigstockphoto) Click to expand the psychology of graphics (INFOGRAPHIC)     The post How Graphics are…
  • How Your Existing Customer Data Can Help You Predict the Future

    jon rognerud
    25 Mar 2015 | 10:19 pm
    Your existing CRM data is a treasure trove. But, you are likely not using it properly. Certainly not in today’s new ways of extracting and positioning that data for online use in your marketing. You are missing a huge opportunity. You can use that data (that you already own) to drive more targeted business using your existing customer data. Learn more about your own data, use it wisely in your marketing, and you can begin to predict the future for potential traffic, sales and bottom line profits. Gone are the days when print marketing was used to reach existing and potential…
  • 3 Ways To Leverage The Cloud And Grow Your Business

    jon rognerud
    20 Mar 2015 | 2:20 pm
    Cloud computing was introduced in the 1960s, but it didn’t gain popularity until the late ’90s and early 2000s dot-com era when it was widely adopted by chief information officers. In today’s digital age, online cloud storage that can protect and securely back up documents isn’t just for large corporations anymore — it is a must for businesses of all sizes. Other offerings such as syncing and collaboration can benefit your business too. If you’re skeptical of moving your growing business to the cloud, consider this: According to ESNA, 82 percent of companies that use cloud…
  • What Donald Trump Can Teach You About Facebook Ads (Or You Are Fired!)

    jon rognerud
    2 Mar 2015 | 12:17 pm
    First question: Has Mr. Donald Trump, multi-billionaire real-estate mogul begun to teach businesses about Facebook Advertising now? Second question: What can he teach business owners (that’s you!) about using Facebook Ads, “dark posts” and creating engaging conversation online? Third question: Did Mr. Trump recently say that “you are fired” if you don’t run Facebook ad campaigns a certain way? I’ll address those questions below. But first – do I have your attention now? Good! As you’ll see – any one of these 5 Facebook…
  • 6 Uncommon Reasons Why You Should Use WordPress For Your Website

    jon rognerud
    26 Feb 2015 | 10:41 am
    The invention of website templates made it possible for the average consumer to build a website with ease. WordPress has taken template-based website building to the next level by automating and integrating a number of basic development processes and SEO functions that otherwise would take someone hours or even days to complete. From the original blogging-centric platform to the total CRM system it offers today, WordPress is now the widely most used website-building platform for businesses of all types and sizes. If you’re struggling with coding and SEO issues, and are looking for a…
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    Have Results SEM Blog

  • Facebook Algorithms Change - What Everyone With a FB Page Need To Know

    Mina Younan Guerguis
    29 Mar 2015 | 3:24 pm
    Although no one knows the exact formula for the Algorithm, it contains a number of factors including: post types, time decay, story bumping and last actor, hide post/scam reporting, relationship setting (affinity), weight (last action).Most recently, as of 2015, Facebook actually made more changes to the algorithm, and started significantly decreasing organic reach for any Facebook content that is deemed as promotional in any way. In a recent user experience survey, Facebook found that users wanted to see more stories from friends and pages they care about, and less promotional content.
  • How to get the new WordPress SEO 2.0 to Join Google's Knowledge Graph

    Mina Younan Guerguis
    26 Mar 2015 | 2:11 pm
    The 'WordPress SEO 2.0' is the latest addition to the notorious YOAST SEO Plugin.All what you have to do is to either download it, or if you already have it, just update it.Once you do you will find this new feature which support Google’s new Knowledge Graph.When Google has picked it up and shows a Knowledge Graph block for you or your company, it would look like this: (but it is not guaranteed of course)
  • How To Be Ready For The Next Google Algorithm Update on April 21, 2015?

    Mina Younan Guerguis
    20 Mar 2015 | 7:12 pm
    Many website owners now started to receive warnings on their GWMT accounts telling them that their websites have issues on being friendly on mobile devices, and most of these issues are speed related.Then Last Month Google has announced it will release an update on April 21st, which will have a significant impact on websites that are NOT mobile friendly. According to Google Webmaster Trends Analyst Zineb Ait Bahajji the coming Mobile Update will have a much stronger impact then any Panda update!As a marketer, I now have to know how big this difference will be on my domain and where there is…
  • CBT for SEM | Cognitive Behavioral Therapy for Search Engine Marketing

    Mina Younan Guerguis
    16 Mar 2015 | 3:55 pm
    Gone is that age when online marketing was all about generating traffic, backlinks, or even rankings. Now the game has changed drastically. There is only one KPI for a successful Digital Marketing Strategy. Conversions. A conversion could be a new purchase, a new lead, a new newsletter subscriber, you name it. But people need to convert from a state of being strangers to relatives. SEM needs cognitive behavioral therapyPsychology plays a big role in the engagement process. Psychologists believe that psychotherapy is about change, some aspect of oneself or one's life. People…
  • The Grid | AI Websites That Design Themselves

    Mina Younan Guerguis
    13 Mar 2015 | 5:33 pm
    Content is power. Power your content on The Grid. http://www.thegrid.ioThis is not another do-it-yourself website builder. The Grid harnesses the power of artificial intelligence to take everything you throw at it - videos, images, text, urls and more - and automatically shape them into a custom website unique to you. As your needs grow, it evolves with you, effortlessly adapting to your needs.The Grid's algorithms expertly analyze your media and apply color palettes that keep your messaging consistent and unique. The Grid also detects color contrasts, automatically adjusting typographic…
 
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    blog.ispionage.com

  • How to Create an Effective Weekly PPC Workflow [Interview]

    Joe Putnam
    9 Apr 2015 | 6:00 am
      We recently interviewed J.C. Hewitt of Hagbard Group to learn more about his PPC workflow and how he creates an effective weekly schedule that helps him consistently optimize accounts to perform better. We learned a lot from the interview and hope you will too. By reading the interview, you’ll learn: How J.C. came up The post How to Create an Effective Weekly PPC Workflow [Interview] appeared first on .
  • 7 Excellent PPC Landing Page Resources

    Joe Putnam
    1 Apr 2015 | 6:00 am
      Everyone knows that landing pages are an important part of a successful PPC advertising campaign. But building a new landing page for each ad group or campaign is challenging. It’s one thing to talk about PPC best practices and the need to have landing pages that match different ad groups and keywords, but it’s another The post 7 Excellent PPC Landing Page Resources appeared first on .
  • How Vocabla Improved Conversions 218% with an Underused CRO Method

    Joe Putnam
    25 Mar 2015 | 6:00 am
      Conversion rate optimization is a serious business with a lot of tricks and tools in its arsenal. Even small changes can make a big difference, so we try to learn the most we can about our users’ behavior by using automated scripts that show what people click on or how far down our website they scroll. With the The post How Vocabla Improved Conversions 218% with an Underused CRO Method appeared first on .
  • 10 Ways to Turn Hiring into a Science for PPC Agency Success

    Joe Putnam
    20 Mar 2015 | 6:00 am
      I have a confession to make. I’m horrible at delegating, simply because I feel like I’m always the best one to get the job done, the right way. Or at least, the way I want it done. But since I can’t be cloned (yet), and there’s only 24 hours in a day, I had to The post 10 Ways to Turn Hiring into a Science for PPC Agency Success appeared first on .
  • Case Study: How American Bronzing Company Boosted PPC Sales with Facebook Remarketing

    Joe Putnam
    11 Mar 2015 | 6:00 am
    For many marketers, justifying a return on investment (ROI) from social media marketing can be a challenge. The content being posted onto Facebook newsfeeds might provide a fantastic branding exposure, but at the end of the day, when you’re creating your monthly reports for clients, are you able to tell them how many new orders or The post Case Study: How American Bronzing Company Boosted PPC Sales with Facebook Remarketing appeared first on .
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    Heroic Search

  • How to Use HARO to Earn Valuable Mentions and Links

    Jared Carrizales
    26 Mar 2015 | 10:05 am
    A few months ago I gave a presentation about integrating press into SEO campaigns, specifically how to use HARO and how it could be used efficiently by small businesses. Since then I’ve heard a lot of stories from people (including a lot of agencies, to my surprise) who have had significant difficulties getting picked up through HARO. Between our clients and our […] The post How to Use HARO to Earn Valuable Mentions and Links appeared first on Heroic Search.
  • What Does Psychology Have to Do with Creating Engaging Headlines?

    Kali Hawlk
    4 Dec 2014 | 4:03 pm
    According to Copyblogger, 8 of 10 people read your headline. But only 2 out of 10 will continue on and read the rest of your content. Headlines matter. And most of us know this. That’s why there are countless articles and copywriting how-tos that explain what words work, which don’t, and how you can use […] The post What Does Psychology Have to Do with Creating Engaging Headlines? appeared first on Heroic Search.
  • Bring on the designs! I’ll Be A Judge In Jotform’s Web Form Design Awards

    Jared Carrizales
    12 Nov 2014 | 10:08 am
    Calling all designers, marketers, and creative peeps! Jotform, the versatile WYSIWYG form builder, is putting on a competition that will make you salivate. From now until December 4th you can submit your form designs using their Form Designer for a chance to win $7500. I’m lucky enough to be a judge for the contest, and I can’t […] The post Bring on the designs! I’ll Be A Judge In Jotform’s Web Form Design Awards appeared first on Heroic Search.
  • Which Social Media Monitoring Dashboard Is Right for You?

    Kali Hawlk
    30 Oct 2014 | 10:00 am
    There are a number of social media management tools out there. While many dashboards contain similar features or functions, each trends toward serving a particular market and set of needs in a niche. There are three main platforms to use: Hootsuite, Buffer, and Sprout Social. Let’s take a look at the features, benefits, pros, and […] The post Which Social Media Monitoring Dashboard Is Right for You? appeared first on Heroic Search.
  • Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers

    Jared Carrizales
    7 Oct 2014 | 4:45 am
    Working in the SEO industry in 2014 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job of […] The post Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers appeared first on Heroic Search.
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    Medical, Dental Practice Marketing

  • Why 14 Million Newly Insured Americans Have Not Overwhelmed Doctors’ Offices

    admin
    7 Apr 2015 | 5:12 am
    With 14 million newly insured individuals gaining health coverage under the ACA since last year, 2014, nearly everyone expected doctors’ offices to be overwhelmed with new patients. But, according to recent statistics, that has simply not happened. According to an AthenaHealth survey of 16,000 providers, there was only a slight uptick in new patient visits to primary care doctors in 2014, from 22.6 percent in 2013 to 22.9 percent in 2014. Researchers say that people tend to access healthcare more when they are insured. And the ACA has expanded medical insurance coverage faster than any new…
  • Choose the Right Domain Name for Your Website

    admin
    27 Mar 2015 | 5:11 am
    If you are considering a new website for your healthcare practice or wondering if a new domain name would improve your traffic, there are ten questions you need to ask yourself about best practices in choosing healthcare domain names… Does the domain name contain any of your top keywords? Is your domain name unique? Does it have the .com version of this domain name? Is it easy to type and remember? Is the domain name short? Does the name reveal your specialty? Does the name avoid trademark infringement? Does it include your practice name? Does it avoid hyphens and numbers? Does it avoid…
  • Why Your Healthcare Website Must Be Mobile-Friendly

    admin
    27 Mar 2015 | 5:08 am
    In response to the ongoing dramatic increase in the number of Americans who now do most of their web searching from mobile devices, Google announced last month that, starting on April 21, 2015, it is expanding the use of mobile-friendliness as a ranking signal. This change, referred to by web developers as ‘Mobilegeddon,’ will affect mobile searches in all languages worldwide and will have a significant impact on search results … What this means to you and your practice is this: If your current website is not mobile-friendly, you can no longer be listed on the first page of Google…
  • Improve Your Written Communications

    admin
    24 Feb 2015 | 3:05 am
    Is your style of writing getting in the way of effective doctor-patient and marketing communications? Here is how you can improve your written communications… Learn to Write Using the Active Voice There is far too much passive writing in healthcare. If you don’t know the difference between the active and passive voice in writing, you may have difficulty understanding how your written communication style impacts your readers. Active voice occurs when the subject of your sentence performs the action stated by the verb. For example, “Dr. Jones performs advanced surgical procedures” is…
  • Online Self-Diagnosis for 35% of Americans

    admin
    24 Feb 2015 | 3:03 am
    We already know that 80 percent of American adults regularly search for health and doctor, dentist or veterinarian information online. But how many use the Internet to diagnose their own health conditions or those of a family member, friend or even a pet? According to the latest information from the Pew Research Center, more than one-third of American adults do just that. But that’s just part of the story… Nearly 60 percent of adults admit to doing some diagnostic research online. But many stop short of actual self-diagnosis. And 65 percent end up taking their concerns to real health…
 
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    Digital Marketing & Web Design Tips

  • 5 Lessons All Business Leaders Can Learn From Social Entrepreneurs

    Sukesh Jakharia
    8 Apr 2015 | 12:20 am
    Superheroes save people’s lives on a regular basis at the box office… The government is trying to provide more accessible health care for all… But only one force is truly making a positive social impact: entrepreneurs. These days, it seems that more and more small business owners are making it their mission to contribute to society in a meaningful way while earning profits. Entrepreneurs are devoted to helping those less fortunate and improving the environment, among other areas. (Check here for Forbes’ 30 Under 30 list of promising social entrepreneurs). Perhaps it’s a result of…
  • How to Prevent Hackers from Damaging Your SEO

    Sukesh Jakharia
    1 Apr 2015 | 12:12 am
    When science fiction depicts robots, they’re often seen as powerful machines sent to war with humans. But in reality, bots are much less scary, though they can certainly wreck havoc on our technology. Specifically, Internet robots, or bots, are used by hackers to destroy people’s websites through spam, security breaches and other malicious behavior. Simply put, your business just can’t afford to be vulnerable to bot attacks. To give you an idea of how prevalent bots are, check out this graph: Source While the data is a couple years old, it indicates the ever-growing presence of bot…
  • 2015 Web Design Predictions: Do you Know These New Best Practices?

    Sukesh Jakharia
    24 Mar 2015 | 12:24 am
    Predicting web design trends is critical for any digital marketing professional. Some people dismiss it as a waste of time, claiming that focusing too much on others distracts from your own work. However, if you don’t know how the industry is changing, you’ll never evolve. Ignorance can hurt your hire-ability as well. There comes a point where trends develop from simple fads to official “best practices.” Plus, observing the landscape is a form of collaboration. Great work by others can inspire your own efforts, and push you to try something new. The major 2014 trends such as grid…
  • Google is Demoting Mobile Un-friendly Websites – Here’s How to Avoid a Penalty

    Sukesh Jakharia
    16 Mar 2015 | 1:56 am
    Having a mobile-friendly website has been a good idea for a long time, but now it’s mandatory. Recently, Google started notifying website owners whose sites are verified by Webmaster Tools but render poorly on mobile, saying that the site’s search engine rank will be negatively impacted. (Some predict that the notifications are signs of a major, upcoming mobile-related algorithm update). Unfair? Perhaps. But given that smartphone users now total 1.75 billion worldwide, Google sees itself as merely keeping up with the times. Plus, from a user’s point of view, trying to access a site that…
  • It’s All in The Timing: When to Post on Social Media to Make The Biggest Impact

    Sukesh Jakharia
    9 Mar 2015 | 5:06 am
    If you run a social media campaign, sometimes it seems like your posts just sink into the vast ocean of the Internet. The reality is that great content doesn’t always drive a massive volume of engagement on its own. You need a strategy. Content calendars are key. Images and video are proven to grab people’s attention. But there’s another more elusive factor that, if executed well, can earn your content more likes, shares, and comments. Timing plays a big role in success on social media. We use it at different times throughout the day, and as a result, don’t always see everything our…
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    iRISEmedia.com

  • 6 Essential Tips to Get Your Next Article Featured on LinkedIn Pulse

    Olga Mestnikova
    16 Apr 2015 | 10:45 am
    A few months ago, I posted a LinkedIn article that received 30K+ views and hundreds of comments and shares. Several of my articles have been featured in various channels since then. LinkedIn Pulse is not only a great publishing platform for sharing industry news, tips and insights, but it also became a top source of website traffic with over 40% of our company’s website traffic subsequently coming from LinkedIn. We always include LinkedIn as a part of the social media marketing campaigns for our clients and can’t stress enough the importance of LinkedIn and the difference it has made for…
  • A Math Problem That Has Every Social Media User Puzzled

    Sjaak (Jacob) van de Pol
    14 Apr 2015 | 2:22 pm
    A math quiz which was first assumed to be for fifth grade students turned out to be a social media puzzle that caught the attention of bloggers, news channels and online users across the globe. The question asks to solve a math problem based on three simple statements and with ten possible dates. After you follow the steps in the picture it should be a simple elimination challenge. It turns out that the test is a part of the Singapore and Asian Schools Math Olympiad test that targets the top 40% of the student population. Don’t get discouraged though, since everybody is breaking their…
  • 4 Strategies for Blogger Outreach

    Alex Noudelman
    14 Apr 2015 | 7:35 am
    There are over 200 million blogs out there and that means there are plenty of sites for every niche, industry and/or topic; even the most boring ones. We encourage all organizations doing internet marketing to outreach to the ones that pertain to them because link-earning (formerly link-building) is still a very large part of SEO. There is still great value in reaching out to influencers to see if they can blog about your products and services. Here are 5 strategies you can implement to get the online publicity and public relations your enterprise needs to grow: • Host Blogger Events…
  • LinkedIn Welcomes Lynda.com, a Leader in Online Training

    Olga Mestnikova
    13 Apr 2015 | 9:57 am
    LinkedIn purchased Lynda.com, an online learning company, for $1.5 billion. With the acquisition of Lynda.com, LinkedIn has entered the growing marketing for online education and learning and will soon be able to provide its members with educational videos and courses to help develop new skills. “When I look at lynda.com’s platform, I see a best-in-class collection of high-quality, premium content that is focused on professional skills — hundreds of thousands of videos, comprising thousands of full courses — that make it possible for anybody to easily and effectively acquire a skill…
  • Facebook Opens Its New ‘Live, Work, Play’ Office

    Sjaak (Jacob) van de Pol
    10 Apr 2015 | 6:36 am
    Last week Facebook opened its new office called MPK 20 in Silicon Valley. It is a 43,000 square foot office, which according to Mark Zuckerberg, is “the largest open floor plan in the world”. Frank Gehry, the architect, created a space with lots of small spaces where people can communicate and work together. The building is LEED Gold certified by the U.S. Green Building Council and holds a 9 acre park on its roof with walking trails and outdoor spaces to relax and work. The new building offers a workplace for 2800 Facebook employees and has a tunnel which connects the new office with…
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    UpCity Daily Tips

  • 25 Marketing Resources that Drive Inbound Traffic from Around the Web

    Adam Polaszewski
    17 Apr 2015 | 4:00 am
    Search Optimization How keen are you on your audience seeing your links? If you aren’t, that may be a sign you shouldn’t be going after those links. Building valuable links brings back a stronger and more relevant audience to your site. Andrew Dennis shows us the right strategies we can use to build better links. What SEO myths have you come across in your research? There are many that can significantly the perception of your search tactics. For example, sitemaps do very little for improving your rankings. However, implemented correctly, sitemaps make it much easier for Google to crawl…
  • Blog Boot Camp: Jumpstart Your SEO and Social Metrics in 30 Minutes a Day

    Team UpCity
    16 Apr 2015 | 2:51 pm
    As a longtime blogger, I know from experience how difficult it can be to maintain a regular schedule of fresh, new content. As other priorities in life come up, blog entries can fall by the wayside. But as any competent internet marketer will tell you, consistency is extremely important when building (and maintaining) a fanbase online. Ensuring that you are continually producing new and original blog content has the natural direct effect of increasing readership, generating new organic search traffic, which in turn increases organic SERP performance, and the cycle continues. Using these easy…
  • Ask the Experts 4/15: Knowledge-Based Trust, Preventing Google Penalties

    Adam Polaszewski
    15 Apr 2015 | 4:00 am
    Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog. To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence. Question One: The industry seems to remain heavily biased towards links and content. Is there any chance we’ll see a…
  • How to Submit Your Site to Factual

    Adam Polaszewski
    13 Apr 2015 | 4:00 am
    Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring a comprehensive look at one of the recommended tasks built into the UpCity software. Background on Factual Factual is a…
  • 25 Marketing Resources that Drive Inbound Traffic from Around the Web

    Adam Polaszewski
    10 Apr 2015 | 4:00 am
    Search Optimization “If it’s relevant for real people, it’s important for us.” All new businesses take heed of this quote. SEO may be one of the best ways to rank in Google, but the underlying principles (build it for real people) should always be the base of your search strategy. The SEO Experts are here to help in this post. Looking for a technical SEO audit for your website? There are several tools online that will do the trick. The best ones in search are listed right here by Chris Simmance (and a bonus tool you’ll do well to keep sharpened: your brain). Investing in a proper…
 
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    KrishaWeb Technologies

  • Google added Breadcrumb and Site-name in mobile search result

    Nikunj Chauhan
    17 Apr 2015 | 8:48 am
    Google has announced some interesting mobile search related updates on 16th April 2015. These new updates include the revamped URL structure presentation in mobile search result and ability to replace the domain name with the website name in search results. ...
  • Meet us at Magento’s Imagine Commerce 2015 at Las Vegas

    Nikunj Chauhan
    9 Apr 2015 | 2:33 am
    Imagine Commerce 2015 is one of the most awaited and world’s premier Magento and eBay commerce conferences. Magento Imagine commerce will be held in Las Vegas on 20th April to 22nd April. ...
  • New Pin It button from Pinterest to speed up the bookmarking

    Neeta Solanki
    6 Apr 2015 | 5:44 am
    Pinterest has acquired a visual discovery site “Icebergs” in last summer. They have focused on improving the search, discovery and process involved with saving the pins since then. They have announced a new extension “Pin It” on 2nd April as a result of their dedicated efforts of last several months. ...
  • #CWC15 holds the new record of social media interaction

    Nikunj Chauhan
    2 Apr 2015 | 7:18 am
    Cricket fan from all across the globe has broken all the previous records of social media engagement throughout the 44 exciting days of 49 thrilling cricket games. Starting from 14th February to 29th of March #CWC15 was in trend on all social media platforms. Every fan was cheering his favorite teams through social media platforms. There were billions of tweets, status and photos have been shared by the community of different platforms. Following are some amazing Twitter and Facebook statistics that clearly shows how Cricket world cup 2015 has hooked up the audience on the social media....
  • Improve workplace productivity for good business

    Parth Pandya
    24 Mar 2015 | 7:31 am
    There crops up situation where the motivation and productivity factor gets bogged down due to various factors. Here arises the need to alleviate these factors, so as to cautiously deal with them so that they do not affect the work efficiency. ...
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    Online Marketing Insights | p3 Inbound

  • Healthcare Practice News (Week of April 12)

    mudbug
    17 Apr 2015 | 1:55 am
    This week’s roundup of the top stories in healthcare practice management and marketing. How Patient Access to Doctor Notes Affects Physicians Many doctors are hesitant to release their notes to patients, but results from a year-long project by OpenNotes found that sharing notes offers several benefits to both the doctor and the patient. The study found that most patients want access to notes from their doctors; 85% of patients in the study opened at least one note from their doctor. Patients who could view notes reported that it helped them remember the doctor’s recommendations and…
  • 50 Ways to Market Your Medical Practice

    mudbug
    16 Apr 2015 | 2:30 am
    As the old saying goes, you shouldn’t put all of your eggs in one basket. Likewise, you shouldn’t stick to just one marketing strategy for your practice, either. Incorporate different elements into your strategy for the best return on your investment. Below are 50 different ways you can market your practice. As you read, you’ll find that a lot of these items are interconnected and work very well when combined. We’re certainly not suggesting that you go out and try all 50 at once (although more power to you if you have the time and resources to do so!). However, this list should give…
  • 13 Ways to Collect Feedback Online

    mudbug
    14 Apr 2015 | 7:30 am
    Great musicians and public speakers can incorporate audience feedback on the fly to help shape their performance. For medical and surgical practices, the process looks rather different. Gathering feedback happens in a few ways: by providing an avenue for someone to share opinions, by actively asking for feedback, and by going out to find feedback that’s already been shared with a different audience. Provide Ways to Give Feedback In many cases, your audience wants to communicate with you. Make it easier on them. 1. Contact Form Ah, the good old contact form. The standard for collecting…
  • Healthcare Practice News (Week of April 5)

    mudbug
    10 Apr 2015 | 1:45 am
    This week’s roundup of the top stories in healthcare practice management and marketing. Great Leaders Use Tech To Answer Better Questions David Shaywitz, Chief Medical Officer of DNAnexus, compares the tech strategies of two healthcare organizations. One uses technology to to become more efficient to serve the needs of their customers, or answer questions better. The other organization wants to use technology to become more efficient as well, but also seeks to use technology to drive innovation in science. Essentially, this organization wants to use technology to answer better…
  • Healthcare Practice News (Week of March 29)

    mudbug
    2 Apr 2015 | 2:00 am
    This week’s roundup of the top stories in healthcare practice management and marketing. Technology plays ‘supporting role’ in optimal patient experience, survey finds A survey by voice recognition software company Nuance Communications, Inc. found that 97% of respondents were comfortable with the use of technology in healthcare. However, respondents most valued verbal communication, privacy, eye contact, handshake/physical contact, and physician’s body positioning when describing a positive experience with a doctor. The findings of the survey led to the conclusion that…
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    Six Degrees Digital Media

  • Pinterest And Instagram Words To Know

    angmoore
    10 Apr 2015 | 10:57 am
    Pinterest and Instagram are both important tools for the Internet-savvy business person of today. They are both powerful marketing tools. Besides, it just makes sense to be where your customers are. Since Pinterest and Instagram are photo-sharing sites, your business can do exceptionally well if it specializes in anything having to do with imagery like… The post Pinterest And Instagram Words To Know appeared first on Six Degrees Digital Media.
  • The Simple Solution To Your 4 Biggest Marketing Mistakes

    Tricia-Nicole Noland
    8 Apr 2015 | 11:11 am
    With everything that’s involved with marketing your local business online, it’s easy to get something wrong. Those mistakes can cost you customers. The good thing is that there is a really easy way to fix some of the biggest issues with your campaign. First, let’s take a look at those problems. Issue One: You don’t… The post The Simple Solution To Your 4 Biggest Marketing Mistakes appeared first on Six Degrees Digital Media.
  • The 6 Words You Need To Know To Get Started With YouTube

    angmoore
    3 Apr 2015 | 10:51 am
    YouTube is more popular than ever before. Smart businesses are realizing the power of YouTube and are setting up their company accounts. There are more options than ever before for creating and sharing videos. From vlogs to reveal videos, animations and more, there is something you can share to help your business stand out on… The post The 6 Words You Need To Know To Get Started With YouTube appeared first on Six Degrees Digital Media.
  • 10 Ways To Grow Your Reviews

    angmoore
    1 Apr 2015 | 10:48 am
    You’ve probably seen our previous post on The Power Of Reviews, which is a great way to see just why reviews are important. However, now that you are armed with that information, what can you do to get online reviews working in your favor? Check out our infographic to find out!   The post 10 Ways To Grow Your Reviews appeared first on Six Degrees Digital Media.
  • How Dungeons and Dragons Made Me Better At Marketing

    Tricia-Nicole Noland
    30 Mar 2015 | 10:34 am
    Let’s imagine you’ve banded together with a party of three other adventurers. You’re headed through an area riddled with large stone columns on your way to defeat a troll or a dragon or perhaps even your business’ competition. You’re pretty sure you know 100% what you are doing, so you barrel through the area with… The post How Dungeons and Dragons Made Me Better At Marketing appeared first on Six Degrees Digital Media.
 
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    Six Degrees Digital Media

  • Pinterest And Instagram Words To Know

    angmoore
    10 Apr 2015 | 10:57 am
    Pinterest and Instagram are both important tools for the Internet-savvy business person of today. They are both powerful marketing tools. Besides, it just makes sense to be where your customers are. Since Pinterest and Instagram are photo-sharing sites, your business can do exceptionally well if it specializes in anything having to do with imagery like… The post Pinterest And Instagram Words To Know appeared first on Six Degrees Digital Media.
  • The Simple Solution To Your 4 Biggest Marketing Mistakes

    Tricia-Nicole Noland
    8 Apr 2015 | 11:11 am
    With everything that’s involved with marketing your local business online, it’s easy to get something wrong. Those mistakes can cost you customers. The good thing is that there is a really easy way to fix some of the biggest issues with your campaign. First, let’s take a look at those problems. Issue One: You don’t… The post The Simple Solution To Your 4 Biggest Marketing Mistakes appeared first on Six Degrees Digital Media.
  • The 6 Words You Need To Know To Get Started With YouTube

    angmoore
    3 Apr 2015 | 10:51 am
    YouTube is more popular than ever before. Smart businesses are realizing the power of YouTube and are setting up their company accounts. There are more options than ever before for creating and sharing videos. From vlogs to reveal videos, animations and more, there is something you can share to help your business stand out on… The post The 6 Words You Need To Know To Get Started With YouTube appeared first on Six Degrees Digital Media.
  • 10 Ways To Grow Your Reviews

    angmoore
    1 Apr 2015 | 10:48 am
    You’ve probably seen our previous post on The Power Of Reviews, which is a great way to see just why reviews are important. However, now that you are armed with that information, what can you do to get online reviews working in your favor? Check out our infographic to find out!   The post 10 Ways To Grow Your Reviews appeared first on Six Degrees Digital Media.
  • How Dungeons and Dragons Made Me Better At Marketing

    Tricia-Nicole Noland
    30 Mar 2015 | 10:34 am
    Let’s imagine you’ve banded together with a party of three other adventurers. You’re headed through an area riddled with large stone columns on your way to defeat a troll or a dragon or perhaps even your business’ competition. You’re pretty sure you know 100% what you are doing, so you barrel through the area with… The post How Dungeons and Dragons Made Me Better At Marketing appeared first on Six Degrees Digital Media.
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    International PPC

  • Starting April 21, Mobile-Friendly Test Will Impact SEO

    Rocco Baldassarre
    15 Apr 2015 | 2:06 am
    In an official email to all Google Partners, the company has announced on April 15 that organic search results on Google domains will be impacted by how mobile-friendly the respective website is. The change will take effect starting from April 21, 2015. The easiest way The post Starting April 21, Mobile-Friendly Test Will Impact SEO appeared first on International PPC.
  • Why You Should Apply To The International Business Awards

    Rocco Baldassarre
    10 Apr 2015 | 3:16 pm
    The International Business Awards are a great way for businesses, employees, in-house teams, entrepreneurs, and executives to get public recognition for their accomplishments. The International Business Awards are open to businesses from all over the world and are one out of six Stevie Awards Programs. The post Why You Should Apply To The International Business Awards appeared first on International PPC.
  • 10 Of The Weirdest Things People Search For On Google

    Christina Baldassarre
    6 Apr 2015 | 1:54 am
    There are lots of things people search for on Google. To be precise, there are 40,000 search queries per second resulting in over 3.5 billion searches per day. While all of us use Google on a regular basis for work, travel, or other reasons, some The post 10 Of The Weirdest Things People Search For On Google appeared first on International PPC.
  • AdWords News: Mandatory Phone Number Verification

    Christina Baldassarre
    3 Apr 2015 | 2:03 am
    AdWords News: On March 31, 2015, Google AdWords sent an update to advertisers that phone numbers shown in call extensions will need to be verified starting from June 2nd, 2015. Call extensions containing unverified phone numbers will be disapproved. Here is the official email (scroll down The post AdWords News: Mandatory Phone Number Verification appeared first on International PPC.
  • 5 Effective Community Outreach Ideas For Small Businesses

    Christina Baldassarre
    31 Mar 2015 | 8:17 am
    Getting involved in the local community can be the key to long-term customer affinity for small businesses. There are several ways of gaining popularity and visibility among locals but not all community outreach strategies pay off and time is money. Here is a list of The post 5 Effective Community Outreach Ideas For Small Businesses appeared first on International PPC.
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