SEM (Search Engine Marketing)

  • Most Topular Stories

  • ‘The Power of Empathy for More Customer Focused Content Marketing’ – TopRank Blog

    Internet Marketing NewsWatch
    Tarun Patel
    31 Jul 2014 | 12:45 am
    Lee Odden says, “Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read a very clever post about content marketing on a popular SEO website providing an impressive array of content types, tactics, tips and shortcuts for content to be created and used as a marketing asset. But not once were “customer journey”, “buying cycle”, “customer insight” or related concepts mentioned”. The Power of Empathy…
  • The Top 7 SEO Web Design Methods to Increase Visibility

    Search Engine Guide : Small Business Search Marketing
    28 Jul 2014 | 2:46 pm
    by Jayson DeMers Anyone who has Googled him- or herself understands the power and mystique of search engine results. When you run an e-commerce business, where it lands in search rankings plays a critical role in how many people are exposed to your company and its services.When businesses land near the top of the search results page for keywords related to their industries, users are much more likely to click on their pages, view their content, and learn about their products or services. The more visitors to the site, the more opportunities the company has to make sales and achieve high…
  • Building PPC Muscle

    The Clix Marketing Blog
    Robert Brady
    30 Jul 2014 | 6:54 am
    A couple weeks ago I wrote a post about how to recharge your PPC skills when you start to feel a little burned out. Staying fresh is important so that you can bring your A-game to your campaigns. Today I’d like to talk about bulking up your PPC skills. Consistency As with any discussion about exercising, an underlying principle to success is consistency. You don’t go to the gym one day, do an awesome workout, not go for two months and then expect to win a bodybuilding competition. You need to go to the gym every day. Some of those days won’t be the most awesome workout, but…
  • Google Pigeon Update: What You Need to Know

    HigherVisibility
    Amanda DiSilvestro
    29 Jul 2014 | 5:43 am
    Just a few days ago Google made a change to the algorithm to help improve the accuracy and relevancy of local results. To be clear, the algorithm was coined “Pigeon” by Search Engine Land and not Google, but the change happened nonetheless. When Google comes up with a name for the algorithm, we’ll update you right away. For now, the algorithm was significant enough to earn its own animal. Although we still don’t know how many companies were affected, we do know that it’s overall the local businesses seeing either increases or decreases in web site referrals and traffic. The idea is…
  • Can Reddit Help You Get the Word Out?

    Heroic Search
    Abbie Reedy
    2 Jul 2014 | 2:50 pm
    If you’ve heard of reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone.  Of all the social media outlets available to the masses, reddit might be one of the trickier to utilize effectively, and it is certainly not for every kind […] The post Can Reddit Help You Get the Word Out? appeared first on Heroic Search.
  • add this feed to my.Alltop

    ShoeMoney

  • Shawn Hogan Is in Federal Prison

    Jeremy Schoemaker
    30 Jul 2014 | 5:22 am
    I first met Shawn Hogan in late 1994 on Internet Relay Chat (IRC).   Anyone who knows him well knows that he is one of the most giving people on the internet. You probably know him though from his internet marketing forum at digitalpoint that has been running for over a decade.  It has almost 18 million posts and over 700,000 users. In 2007 eBay charged Shawn with,  what boils down to,  (IMO) cookie stuffing.   The charges were initially many counts of “wire fraud”. Shawn has publicly stated that he was very open about everything he was doing with the eBay affiliate program…
  • Branding 101: Considerations For Logo Design and Slogan Writing

    David Melamed
    30 Jul 2014 | 4:51 am
    Last week I wrote a post about how to choose a name for your blog. This week I want to share some insights about how to pick a logo and write a killer slogan. Let’s start with what might seem basic to you. In fact, most branding is about simplifying and focusing your message and efforts, so the best branding advice should seem simple and basic to you. The two biggest challenges when it comes to branding are a)letting your ego get in the way and b) over-complicating things. So, first, lets quickly examine what branding is, and what the functional purpose of a logo and slogan are.
  • @Wishpond – What service do you use for landing pages?

    Jeremy Schoemaker
    29 Jul 2014 | 4:18 am
    I been playing with several different landing page services. Some have some really cool features but they always seem to have something missing. A couple days ago, after asking on FaceBook, several people recommended that I checkout Wishpond. I logged in and in a few minutes made a version of my Free ShoeMoney System opt in page. You can see what I made here – http://www.shoemoney.com/freesms. The first thing that really impressed me was the ease of having the leads post to your own custom URL. For my free ShoeMoney System I have to have it post to the script to create your account then…
  • Free Shirt Friday- Vapor Zone @VaporZoneMIA

    Jeremy Schoemaker
    25 Jul 2014 | 6:30 am
    This week’s Free Shirt Friday isn’t a shirt; it’s electronic cigarettes/vaporizers from Vapor Zone Vapor Zone is an online hub coupled with brick and mortar locations serving the ever-growing and passionate vaping community. Everyone from vaping newbies to the most experienced vapers get access to the most technologically advanced electronic cigarettes and personal vaporizers. Their premium-quality, 100% USA-made e-liquids are offered in a large variety of flavors and are customizable for their customers’ enjoyment. If you want to be a part of free shirt friday,…
  • How I Landed a $25k/mo Client with Cold Email

    Taewoo Kim
    22 Jul 2014 | 6:08 am
    I LOVE emails. (And I’m sure ShoeMoney does too, otherwise he wouldn’t be building this kick ass PAR program.) Never in the history of mankind has it been SOOOOO easy to connect with anyone on the planet. I remember, when I used to flip houses in Philadelphia during the real estate BOOM times, I would send out 500-700 letters to home owners asking if they wanted to sell their dilapidated houses in West Philadelphia Sidenote #1: In case you’re wondering how bad West Philly was … Will Smith left it and never came back to it. Remember the theme song from Fresh Prince?)…
 
  • add this feed to my.Alltop

    Marketing Pilgrim - Internet News and Opinion

  • Small Business mobile is on the rise while check-in apps fall behind

    Cynthia Boris
    31 Jul 2014 | 12:21 pm
    It took some time but small businesses are finally seeing the power in going mobile. A new infographic from Constant Contact shows that over three-quarters (77%) of small businesses are now using mobile technology, an 11% jump from 2013. One of the biggest areas of growth is the mobile optimized website. Last year, only 34% of SMBs were mobile ready. This year, it’s 60%. And additional 32% say they’ll have their site optimized within the next six months. It’s a huge mind-set change and you can see it in these two numbers. In 2013, 28% of small business owners said they had…
  • Facebook launches Internet.org app, bringing vital data to the world

    Cynthia Boris
    31 Jul 2014 | 11:35 am
    I’m US-centric. I admit it. I try to think globally. I try to remember that there are millions of people in the world who don’t have what I have but it’s easy to forget. When the car breaks down I forget that there are people who don’t have a car or access to any means of transportation beyond their own two feet. People with kids who can’t get them to a doctor. People with crops that are failing because they don’t have the technology they need to fix what’s wrong. But today, I’m taking off my “the sarcasm is strong with this one”…
  • 86% of buyers will pay more for a better customer experience [infographic]

    Andy Beal
    31 Jul 2014 | 5:25 am
    Is your business customer centric? That’s just a buzzwordy way of asking: do you care about providing amazing customer service? This infographic from Vision Critical should convince you of the benefits–and provide some tips to help you get there.
  • F-commerce takes another hit; Facebook shuts down Gifts

    Cynthia Boris
    30 Jul 2014 | 2:28 pm
    It seemed like a good idea. Facebook already reminds you when a friend is having a birthday, so why not give users the ability to send a gift with a click! It’s so intuitive, I almost did it when I saw the birthday reminder in my sidebar. (Happy Birthday, Chrissy!) Almost – but I didn’t because I started thinking about the process. How would I pay for it. How would she get the code? What if she doesn’t log-on to Facebook? Why don’t I just buy an Amazon gift certificate from Amazon and send it via email? The Facebook route is actually easier but it feels less…
  • How mobile and digital are impacting back-to-school sales

    Cynthia Boris
    30 Jul 2014 | 1:50 pm
    Even if you don’t have school-age children, you can’t help but get caught up in this time of year! Pencils. Notebooks. 3-Ring binders and paste. Wait. . . do kids still use paste in school? That thick stuff that looks like sticky marshmallow fluff? (Extra points if you remember that brown liquid glue that came with the chisel tip, rubber top.) I know I’m always singing the “Times Have Changed” blues, but it’s true. Even back-to-school shopping isn’t what it used to be and I have Deloitte to back me up on that. Alison Paul, vice chairman, Deloitte LLP…
  • add this feed to my.Alltop

    The Clix Marketing Blog

  • We’re Hiring! Are You Clix Marketing’s Next PPC All Star?

    Michelle Morehouse
    30 Jul 2014 | 8:26 am
    Clix Marketing is expanding our current team of PPC pros to continue providing top tier service and stellar results to our valued clients. Are you a PPC expert who’s well versed in Google AdWords, Bing Ads, and can navigate the social advertising field with ease? Then you might be just who we’re looking for! On top of being a PPC expert, you’ll need to have a few other skills. Here’s a little about you. You’re someone who loves day to day interactions with clients. You’re able to analyze PPC campaigns for performance and develop strategies to continually…
  • Building PPC Muscle

    Robert Brady
    30 Jul 2014 | 6:54 am
    A couple weeks ago I wrote a post about how to recharge your PPC skills when you start to feel a little burned out. Staying fresh is important so that you can bring your A-game to your campaigns. Today I’d like to talk about bulking up your PPC skills. Consistency As with any discussion about exercising, an underlying principle to success is consistency. You don’t go to the gym one day, do an awesome workout, not go for two months and then expect to win a bodybuilding competition. You need to go to the gym every day. Some of those days won’t be the most awesome workout, but…
  • The Clix Marketing Blog’s Weekly #PPC News & Views: July 25, 2014

    Michelle Morehouse
    25 Jul 2014 | 8:25 am
    Welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! About the Experts Earlier this week, both PPC Hero and Clix Marketing put together lists of influential persons in the PPC industry. Here are those two posts for quick reference so you can be sure you’re connected to as much knowledge as possible. The Top 25 Most Influential PPC Experts in 2014 The Top Influential Women in PPC: Giving Credit Where Credit is Due From the Experts Certified Knowledge Learn About Search Intent: Why Mobile PPC Campaigns Are Different: Get insights about adjusting your campaigns…
  • The Top Influential Women in PPC: Giving Credit Where Credit is Due

    Michelle Morehouse
    22 Jul 2014 | 10:15 am
    Earlier today, our friends over at PPC Hero posted their awesome The Top 25 Most Influential PPC Experts in 2014 list based on community votes and a couple other factors. Their list is fantastic and full of awesome PPC-ers, but talks in the twitter-verse have been discussing the lack of women on the list. So in an attempt to give praise where it’s due, Clix decided to put together our own list of influential women in PPC. Without further ado, here’s Clix Marketing’s list of the Top Influential Women in PPC. Bethany Bey Twitter: @Bethany_Bey Senior Trainer Cardinal Path…
  • The Clix Marketing Blog’s Weekly #PPC News & Views: July 18, 2014

    Michelle Morehouse
    18 Jul 2014 | 7:21 am
    Welcome to this week’s edition of the Clix Marketing Blog’s Weekly PPC News and Views! From the Experts Neptune Moon Capturing Traffic vs Generating Demand: A distinction most clients have a hard time making is between traffic and demand. Julie Bacchini does a great job explaining and gives a real world example to help get the point across. PPC Hero Talk is Cheap, But Long Tail Keywords Are Not – The Power of Seeds: We always hear you should target long tail keywords to lower your CPCs, but that’s not always the case. Check out this post to find out why and find out how to…
 
  • add this feed to my.Alltop

    Small Business Search Marketing

  • This Just In: “Deconstructing Pigeon” Session Added to @SMX East (Speakers Wanted)

    Matt McGee
    31 Jul 2014 | 7:41 am
    In light of last week’s news about Google’s new “Pigeon” local algorithm update, we’ve decided to add a session about it at SMX East: Deconstructing Pigeon, Google’s New Local Search Algorithm I’ll be coordinating that session, and I’m looking for speakers right now! It’s scheduled for day two of the conference, which is October 1st, from 1:30 to 2:45 pm. Ideally, we’ll have a panel with 2-3 speakers and then plenty of time for audience Q&A. What I’m Looking For I know it’s less than a week since Pigeon came to light,…
  • What I’m Looking For in My Sessions at SMX East 2014

    Matt McGee
    26 Jun 2014 | 11:02 am
    We’ve just published the SMX East 2014 agenda and I have two sessions that I’m coordinating this year — one on local search, and the second on Pinterest as a search engine and e-commerce marketing opportunity. The Speaker Pitch Form is also open, so if you’d like the chance to be part of either of my sessions — or some other session(s) — get your pitch together and submit it as soon as you can. (Reminder: see my unofficial tips for submitting pitches.) As I’ve done before, I want to give a quick heads up about what I’m looking for in each…
  • Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

    Matt McGee
    16 May 2014 | 8:43 am
    My bike, its front tire flat as a pancake yesterday. What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair service — had just been featured in our local paper earlier this week. I told him I didn’t trust myself to do it right after three decades, and Mike promised to come out, fix my flat tire and give my bike a general tune-up, too. While we were on the phone, Mike said he’d be happy to educate me so that I could…
  • Need Local SEO Help? Try the Local U Forums

    Matt McGee
    23 Feb 2014 | 1:47 pm
    I’ve been remiss in mentioning that the Local University crew recently opened up a members-only local search forum that gives everyone access to conversations and Q&A with the Local U faculty, not to mention some of the smartest minds in the local search/marketing industry. It’s like drafting your own local search “dream team” and having access to ask questions whenever you want. Can’t beat that, especially since the monthly fee is less than what you’d spend for just one hour of consulting with folks like Mike Blumenthal, David Mihm, Mary Bowling, Mike…
  • Keywords in Your Twitter Name Seem to Matter for Twitter Search

    Matt McGee
    14 Feb 2014 | 8:08 am
    Remember that little experiment I wrote about two months ago, where I was wondering how much a keyword in your account name matters when optimizing for Twitter search? Apparently it matters. I changed the name of @GlassAlmanac, the Twitter account for my hobby site Glass Almanac, from “Glass Almanac” to “Google Glass Almanac.” The account was originally MIA if you searched Twitter for accounts about Google Glass. After I changed the account name, it hit the Top 15 and eventually settled in at No. 6. Sometime within the last 2-3 weeks, this happened: Nice, right?
  • add this feed to my.Alltop

    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Creating Personas for PPC

    Elizabeth Marsten
    31 Jul 2014 | 11:03 am
    “Persona” is not a PPC word, but it’s certainly been seeing a lot more attention as we shift more and more away from keywords to audiences, intent, behaviors and (not provided). Some marketers keep their personas in their heads, some write them on Post-Its and some have fully written profiles with pictures and graphs. I did a Live Ad Copy Workshop at PPC HeroCon where I gave out Post-Its in the furtive hope that attendees would take them home and write personas and stick them on their monitors. My favorite was for a site that sold compression stockings. We ended up coming up ads for…
  • Net Neutrality: It’s more than streaming video

    Ian Lurie
    28 Jul 2014 | 4:42 pm
    This is a broader, hand-waving bit about Net Neutrality. If you want to see how it might affect small businesses, and what you can do to mitigate the problem, read Josh Patrice’s post. The debate about Net Neutrality isn’t as clear-cut as some would have you think. Here’s how Tim Wu defined it back in 2003: Net Neutrality is the concept that all data on the Internet should be treated equally. 99% of the Internet-using public assume this is all about download speed — slower video streaming, gets the headlines. But there’s more to it than Dr. Who reruns (and I love Dr.
  • Lead by Example: 10 Ways to Be a Successful Team Leader

    Jason Olson
    24 Jul 2014 | 11:08 am
    Over the years that I have worked in the project management field, I’ve taken a number of courses, read a number of books, and have seen and utilized a number of tools that have all promised success in leading teams and managing successful projects. And as helpful as they were, I found that the greatest asset in leading teams and managing projects is not found in technical tools and procedures but in skillfully relating to people. You can have all the processes and procedures memorized, have all the certifications, be an expert in all the technical tools, and list out all the terminology…
  • Yep. I’m back.

    Ian Lurie
    18 Jul 2014 | 11:26 pm
    Shortest. Career change. Ever. I’m back as CEO of Portent after six months as Chairman and Principal Consultant. I’m damned happy about it, too. Here’s why: We hit our goals. Steve came on board to get our business house in order. Frankly, I suck at that. Steve is great at it. He got it done. At that point, he could see Portent needed me back in the job, doing what I love. The bear left. I’ve said that running an agency is like wrestling with a s–t covered bear. I got some time to wash the stink off. After 19 years, I needed that. In another 19, I’ll need…
  • The Death of Net Neutrality, or: How to Survive the Internet Slow Lane

    Josh Patrice
    18 Jul 2014 | 11:42 am
    So it’s come to this. Our last stand against a tyrannical regime. Our last chance for our voices to be heard before the FCC screws it all up. Yes, the FCC is at it again, and this time, it could cost all us site owners a lot of money. First, a primer Up to now, we’ve all lived in the happy world of Net Neutrality. Net Neutrality holds that the Internet should be a neutral channel of digital data where no single individual or business (same thing, thanks Supreme Court!) has an (dis)advantage. Right now, that’s not just theory. It’s how the internet is: My blog,…
 
  • add this feed to my.Alltop

    Search Engine Guide : Small Business Search Marketing

  • The Top 7 SEO Web Design Methods to Increase Visibility

    28 Jul 2014 | 2:46 pm
    by Jayson DeMers Anyone who has Googled him- or herself understands the power and mystique of search engine results. When you run an e-commerce business, where it lands in search rankings plays a critical role in how many people are exposed to your company and its services.When businesses land near the top of the search results page for keywords related to their industries, users are much more likely to click on their pages, view their content, and learn about their products or services. The more visitors to the site, the more opportunities the company has to make sales and achieve high…
  • Yeah, But... I Already Rank For My Company Name

    15 Jul 2014 | 7:12 am
    by Stoney deGeyter Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them "Yeah, Butters." And if you've been following this series, you understand why. One of the common objections we hear is, "But we already rank for our company name, so why do I need SEO?"There are a couple dynamics at play here. One, you're probably seeing personalized results, not necessarily what the rest of the world sees. And two, because... and this is important here... UNLESS YOU'RE A WELL-KNOWN BRAND, NOBODY IS SEARCHING FOR YOUR COMPANY…
  • Does the Internet allow more differentiation?

    25 Jun 2014 | 1:13 pm
    by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing message--most about differentiation. But how does the Internet change the way marketers discuss differentiation? Does the Internet allow more differentiation? Read on. The biggest difference between digital marketing and other kinds of marketing is…
  • Not Every Piece of Web Content Is a Masterpiece--Nor Should It Be

    21 Jun 2014 | 4:21 pm
    by Stoney deGeyter There are two types of writers:Those who write and produce masterpiecesThose who write to produce masterpiecesThe difference between the two is that the first one is a better writer than the second.Writing to Produce a MasterpieceThe writer who writes to produce masterpieces probably writes a lot less, and a lot less likely to be happy with the content they produce. There is always a flaw, always something to be edited, tweaked or fixed. Writing to produce masterpieces is paralyzing!George Lucas is a great example. Most would agree that Star Wars was a masterpiece. But 20…
  • Is Your Hosting Coasting? Here's How Site Speed Affects SEO

    19 Jun 2014 | 4:53 pm
    by Jayson DeMers Search engines consider hundreds of factors to determine search engine rankings. Many of these factors are related to a website's content, such as its text and titles, or to the authenticity of the site itself. Several years ago, Google announced yet another consideration regarding ranking; the speed with which site visitors can view the pages. Unfortunately, a significant amount of speculation remains regarding what constitutes sufficient speed, and just how much site speed affects rankings. Concern is heightened now that slow mobile sites can also be penalized. It is…
  • add this feed to my.Alltop

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SPONSOR MESSAGE: Google Not Provided Insight & Intelligence

    Search Engine Land
    31 Jul 2014 | 12:00 pm
    With Google’s shift to Secure Search it’s not uncommon for a company’s “Not Provided” keywords to account for more than 70% of all search traffic. Marketers and search marketing professionals lose all insight into the keywords that are performing in organic search.... Please visit Search Engine Land for the full article.
  • Google’s Still Lagging On Mobile Search Warnings

    Bryson Meunier
    31 Jul 2014 | 9:40 am
    No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable... Please visit Search Engine Land for the full article.
  • Use Contextual Data To Gain A Competitive Search Marketing Advantage

    Matt Ackley
    31 Jul 2014 | 6:55 am
    Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for... Please visit Search Engine Land for the full article.
  • What’s Tops For “Offers” On Google? Google Offers – Which No Longer Exists

    Barry Schwartz
    31 Jul 2014 | 5:51 am
    If you search in Google for [offers] Google will return the shuttered Google Offers page as the first search listing. But if you look carefully, you will see that Google has blocked the page from spiders within their robots.txt file and the page itself says “This site is no longer being... Please visit Search Engine Land for the full article.
  • Cortana Expands To Other Markets, Becomes “Xiao Na” In China

    Greg Sterling
    30 Jul 2014 | 2:04 pm
    There’s increasing evidence that Microsoft’s personal assistant Cortana is being positioned as a key differentiator vs. Android and iPhones. A new TV commercial (below) purports to compare Cortana to Siri, with a mock Siri voice saying “I can’t do that” a number of... Please visit Search Engine Land for the full article.
  • add this feed to my.Alltop

    Search Engine Journal

  • How Are Search Marketers Using Twitter in 2014? by @jaysondemers

    Jayson DeMers
    31 Jul 2014 | 7:03 am
    For anyone looking to understand or reach professional search engine marketers (SEMs) online, Leadtail’s latest report, Social Media Insights: How Search Marketers Engage on Twitter provides a wealth of valuable information. Based on data collected from over 500 North American search marketers, the report gives us insight into what and whom SEMs are tweeting about. The report includes data about: Popular hashtags used by SEMs Which apps and platforms drive Twitter sharing among SEMs Popular sources of shared content Most retweeted and mentioned publishers and individuals This information is…
  • Free Yourself from the Grindstone: Getting an Edge with Outsourcing by @KevinHenrikson

    Kevin Henrikson
    31 Jul 2014 | 5:32 am
    I fell in love with tech 15 years ago, when I got my first job as a Javascript developer. It was like a puzzle, putting parts together to create something bigger. Piece by piece, it came together into a working application, which was amazing to me. I stuck with tech as a career, and since then I’ve been involved with three startups and two public companies. I’ve also angel invested and/or advised a handful of startups. I’m now a co-founder at my fourth startup, Acompli. But I didn’t start out in tech. In fact my work history is all over the place… First Job: Chief Slopper…
  • Discussing Outliers by Malcom Gladwell With The #SEJBookClub by @dantosz

    Danielle Antosz
    31 Jul 2014 | 3:50 am
    Editor’s Note: This is the third in a monthly series of book reviews by the Search Engine Journal editorial team.  Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the comments below. Outliers by Malcom Gladwell challenges how we view successful people and how we look at ourselves. It asks the question “Is success a birth right or is it earned?” And not just small successes, like earning a really awesome link or getting a ton of traffic on a killer infographic, but extraordinary success like Bill Gates or the most […]…
  • Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing by @mattsouthern

    Matt Southern
    30 Jul 2014 | 1:14 pm
    A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today’s mobile shoppers are increasingly receptive to relevant ads. According to the report, nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013. In addition, 40 percent of those surveyed report clicking on ads and nearly half of those take secondary actions such as viewing the referring website and searching for additional product information. Key Takeaways For Internet Marketers Among the study were several key…
  • Instagram Officially Launches Snapchat Competitor Bolt Outside The US by @mattsouthern

    Matt Southern
    30 Jul 2014 | 12:33 pm
    Last week, information leaked that Instagram may be working on an app called Bolt that appeared to be a Snapchat competitor. Today, that information was confirmed to be true as Instagram has officially launched Bolt in select markets outside the US. Only Singapore, South Africa and New Zealand will get this initial rollout of the iOS and Android apps. Unfortunately, the download links won’t work if you’re not in one of those three countries. According to TechCrunch, Instagram says those countries were chosen because they meet a unique set of criteria. Each country features: High…
 
  • add this feed to my.Alltop

    Marketing Land - Internet Marketing News, Strategies & Tips

  • The @NBA: First Pro Sports League To Promote Twitter On Official Game Ball

    Matt McGee
    31 Jul 2014 | 11:32 am
    It’s no secret that the National Basketball Association loves Twitter, and Twitter loves the NBA. Consider the fact that, in this era where the National Football League is seen as the dominant sports league in the US, @NBA’s 10.8 million Twitter followers is more than 50 percent better... Please visit Marketing Land for the full article.
  • Google Faces Thai Criminal Case For Not Shutting Down Blogger

    Greg Sterling
    31 Jul 2014 | 11:02 am
    Google’s founders, Executive Chairman Eric Schmidt and its entire board have been named as criminal defendants in a case in Thailand. The case arises under that country’s “Computer Crimes Act.” David Hanks and Brian Goudie filed the criminal complaint after Google was... Please visit Marketing Land for the full article.
  • EU Readying New Android Antitrust Complaint Against Google

    Greg Sterling
    31 Jul 2014 | 7:43 am
    According to a Reuters article, which is consistent with earlier news reports, European competition authorities are laying the foundation for a new antitrust case against Google focusing on Android. It appears partly designed to appease European critics who believe that the proposed “rival... Please visit Marketing Land for the full article.
  • 5 Simple Steps For Defining Uber-KPIs For Multiple Objectives

    Kohki Yamaguchi
    31 Jul 2014 | 7:40 am
    Nowadays, marketing channels no longer map easily to a single objective. Display continues to evolve on all fronts, covering everything from premium inventory to highly-focused retargeting ads. With the addition of custom audiences and FBX, Facebook is becoming viable for direct response in... Please visit Marketing Land for the full article.
  • 3 Mobile Search Warnings Google Still Needs To Add

    Bryson Meunier
    31 Jul 2014 | 7:13 am
    No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less... Please visit Marketing Land for the full article.
  • add this feed to my.Alltop

    Search Engine Watch - Latest

  • New Bing Site Safety Page Tells You Why Sites Aren't Safe to Visit

    Jessica Lee
    31 Jul 2014 | 10:30 am
    Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may be dangerous to visit, because of malicious JavaScript, drive-by attacks, malware network references, or something else.
  • Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Pierre Zarokian
    31 Jul 2014 | 9:30 am
    Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable?
  • Google Analytics Helps You Filter Spider and Bot Traffic

    Thom Craver
    31 Jul 2014 | 8:30 am
    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify "real" traffic.
  • Defining Local SEO KPIs & How to Measure Them for Maximum ROI

    Bill Connard
    31 Jul 2014 | 6:30 am
    With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts.
  • How to Create a Social Media Friendly Landing Page

    Michelle Stinson-Ross
    31 Jul 2014 | 4:30 am
    The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action.
  • add this feed to my.Alltop

    Internet Marketing NewsWatch

  • ‘Why Your Web Copy Is Missing the Mark’ – ‘MarketingProfs’ Blog

    Tarun Patel
    31 Jul 2014 | 12:49 am
    Tara Chilla says, “Writing for a website is different from other kinds of writing. You have to make it short, sweet, and explanatory—and focus on communicating benefits, benefits, benefits. Oh, and also make sure you nail down relevant keywords and scatter them enough (but not too much) in the text. Writers who are new to writing copy for the Web have to learn what works and what doesn’t, and they have to learn fast. To make all that a bit easier, I’m going to discuss a few cardinal rules of business writing and effective online copy. Titles and search results snippets…
  • ‘The Power of Empathy for More Customer Focused Content Marketing’ – TopRank Blog

    Tarun Patel
    31 Jul 2014 | 12:45 am
    Lee Odden says, “Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read a very clever post about content marketing on a popular SEO website providing an impressive array of content types, tactics, tips and shortcuts for content to be created and used as a marketing asset. But not once were “customer journey”, “buying cycle”, “customer insight” or related concepts mentioned”. The Power of Empathy…
  • ‘6 Everyday Twitter Tips’ – ‘Website Magazine’ Article

    Tarun Patel
    31 Jul 2014 | 12:43 am
    Allison Howen says, “Twitter is flying high, as the social network revealed a 16 million increase in monthly active users during the second quarter of 2014 when compared to the first quarter. This growing user base further cements Twitter as a top social network and represents new opportunities for brands and business professionals to grow their audiences on the platform. Just because Twitter’s user base is growing, however, doesn’t mean that yours is growing too. In fact, growing an audience on Twitter typically takes a lot of time and dedication, regardless if you are just…
  • Serp Shaker shakes up IM; builds and ranks sites quickly #ad

    Phil Cullum
    30 Jul 2014 | 7:09 pm
    Don VanFossen and Andres Tobar are releasing the latest version of Serp Shaker. These two are a natural pairing. People have made money with Don’s products. And Andres has proved that he build useful tools, too. In fact, using Serp Shaker (not selling it to other marketers; using it himself) he reports that he made over $600,000 last year. Serp Shaker evolved from an original plugin that was released byTobar and VanFossen, along with a former partner. That original plugin was called Local Page Ninja.. Thousands of copies of Local Page Ninja were sold. In many cases, buyers were excited…
  • ‘What’s Google’s Biggest Fear? Native Search’ – ‘Marketing Land’ Article

    Tarun Patel
    30 Jul 2014 | 6:41 pm
    Benjamin Spiegel says, “Historically, consumers have used Google for research in every step of the purchasing process, all the way up the sales funnel — starting with lifestyle search terms like [grass stains] to product consideration terms like [Tide reviews] and purchase decision terms like [where to buy Tide online]. In recent years, however, we have observed some interesting changes in customer behavior — one of the main ones being that consumers are starting to favor native search over Google search for lower-funnel terms. This is something retailers can take advantage of…
 
  • add this feed to my.Alltop

    The Search Agents

  • State of Paid Search Report: Q2 2014

    Michelle Silverstein
    17 Jul 2014 | 11:01 am
    Today we’ve released our quarterly state of paid search report for Q2 2014, and the data demonstrates solid growth across devices and search engines. Total clicks grew 36%, spend increased 22%, CTR jumped 58%, and CPCs fell 10%. Much of the growth can be attributed to increased advertiser focus on mobile devices, including both tablets and smartphones. Spend share on mobile devices continues to climb on a quarter-over-quarter basis, with overall mobile spend share reaching 29%. Mobile growth can be attributed in large part to smartphones, which are gradually becoming a “search anytime”…
  • Domino’s Has No Excuse Not To Be Prepared During the World Cup

    Holly Miller
    2 Jul 2014 | 1:55 pm
    Watching overtime of the World Cup match between USA and Belgium yesterday afternoon was perhaps the only thing more stressful than the hour and a half wait our entire LA office endured for our order from Domino’s pizza. There we were, 43 minutes into the match and 50 very hungry Americans. How did this happen? Ask Domino’s.  Apparently Domino’s didn’t plan ahead for the demand during a rather popular sporting event such as, oh I don’t know, the World Cup, and a match that just happened to coincide with lunch time (1PM). How could you not know? How could you not at least factor in…
  • Today: Canadian Legislation Attempts to Limit Online Spam

    Cassandra Caswell-Stirling
    1 Jul 2014 | 9:59 am
    (Caveat: I am not a lawyer, nor have I played one on TV. However, I am a law graduate and have passed a bar exam once upon a time, so my reading of the law is based on that background. Please consult with a media regulatory lawyer for any compliance issues or questions with this law). The Canada Anti-Spam Legislation, or CASL, goes into effect today, July 1, 2014. It is Canada’s attempt at limiting the amount of online spam people in Canada receive. CASL affects any advertising done over SMS, text messaging, email, or voicemail to anyone in Canada. The penalties for failing to follow the…
  • Travel Websites Lagging it on Mobile

    Michelle Silverstein
    25 Jun 2014 | 9:22 am
    Today, we released the latest edition of our Mobile Experience Scorecard report on the 100 most visited travel destination and accommodation websites based on data from Hitwise. The results reveal that a lot of travel sites are still failing to optimize for smartphone devices. Only 8 of the 100 sites used responsive web design, compared to 67 that served dedicated mobile sites and the remaining 25 that continued to serve the desktop version of their sites. The average load time for the 100 travel sites was 2.64 seconds, exceeding Google’s recommended time of 1 second. However, load times…
  • Faulty Redirects AKA “Fault Me” Redirects

    David Garcia
    9 Jun 2014 | 10:13 am
    If you have faulty redirects appearing in Google Webmaster Tools (GWT), now is the time to fix them! Faulty redirects DO impact rankings and now they’ll also impact CTR. Google just released an update to their SERPs which will notify users that they might be redirected to a page they didn’t intend to go to. What exactly is a faulty redirect, you ask? It is when you re-route mobile traffic headed to a non-mobile optimized page to your mobile-optimized home page. This often occurs when only the home page and a select few highly valuable pages are mobile-optimized, usually due to lack of…
  • add this feed to my.Alltop

    eMarketer Articles and Newsroom Posts

  • Article: UK Consumers Stay Loyal, Lug Less with Mobile Wallets

    30 Jul 2014 | 9:01 pm
    Openness to mobile wallets is rising in the UK, with smartphone users interested in using such services to collect loyalty points and redeem vouchers on the go—without having to carry around plastic cards and printed coupons. As growth in internet banking usage levels out in the UK, customers are adopting mobile banking rapidly.
  • Article: Net Neutrality: Today's Debates Are the Tip of the Iceberg

    30 Jul 2014 | 9:01 pm
    Debates about net neutrality may center today on prioritization of video streams, but they will soon encompass data streams that power everything from entertainment to vital domestic functions. According to a new eMarketer report, once the internet truly becomes the internet of everything, the stakes in the prioritization game will only go higher.
  • Article: Facebook Far Ahead of the Competition in Argentina

    30 Jul 2014 | 9:01 pm
    eMarketer expects 19.2 million consumers in Argentina to use social networks this year. Predictably, Facebook tops the category in the country, according to research, but the massive gap it has opened with every other property is so wide that some might wonder if there is any competition left.
  • Article: Binge-Viewers Want Ad-Free TV Time

    30 Jul 2014 | 9:01 pm
    Whether they acknowledge it or not, the majority of TV viewers binge-watch—and those who do express a strong dislike of ads during their viewing time. Among binge-viewers, streaming services are the top platforms of choice; however, a breakdown by age shows different preferences between younger and older watchers.
  • Article: Denmark's Content Marketers Find Video—Not Social—Most Effective

    29 Jul 2014 | 9:01 pm
    Content marketing has taken off in Denmark, and social is the top platform for executing the tactic. However, usage doesn't always match impact, and video rules when it comes to content effectiveness. Brand awareness, increasing customer base and upping customer loyalty are the top goals of content efforts.
  • add this feed to my.Alltop

    97th Floor

  • Watch Out California, Here Comes 97th Floor

    Chris Bennett
    18 Jul 2014 | 1:28 pm
    97th Floor has been growing like crazy the last two years, we built this beautiful new office, we will be knocking on the door of 50 employees (2 years ago had 7) by years end and every team here has several household names they are working on. We also just won Agency of the Year […] The post Watch Out California, Here Comes 97th Floor appeared first on 97th Floor.
  • Repurposing is a promotion strategy NOT a content creation strategy

    Chris Bennett
    7 Jul 2014 | 10:20 am
    Repurposing, repackaging, up cycling—whatever you choose to call it—I’ve been speaking a lot about this over the last year. Based on the feedback I’ve been getting I think some people are missing the boat. Part of the problem is the temptation to treat what marketers say as scripture, instead of taking things with a grain […] The post Repurposing is a promotion strategy NOT a content creation strategy appeared first on 97th Floor.
  • 97th Floor Wins Agency of the Year in 2014 American Business Awards

    Arianna Pesci
    16 Jun 2014 | 12:15 pm
    97th Floor was presented with a Gold Stevie® Award for Marketing or Advertising Agency of the Year in the 12th Annual American Business Awards in Chicago on June 13th. They also received Silver Stevie® Awards in the Viral Marketing Campaign of the Year category and Brand Experience of the Year — Business-to-Business category. The American Business […] The post 97th Floor Wins Agency of the Year in 2014 American Business Awards appeared first on 97th Floor.
  • KPIs, Elephants and Protecting Your Web Presence

    Paxton Gray
    20 May 2014 | 10:20 pm
    What the Zambian Government Can Teach Us About KPIs      In the 1950s, the young biologist Allan Savory was working to set up natural parks in Zambia, Africa. National parks teeming with wildlife are much more appealing than parks devoid of animals; therefore, Savory’s first plan of action was to move the indigenous hunters […] The post KPIs, Elephants and Protecting Your Web Presence appeared first on 97th Floor.
  • Leveraging Your Content To Build Links For You

    Brandon Hassler
    16 May 2014 | 7:10 am
    I think it’s safe to say that “link building” in the form that many view it is dying, if not already dead. Any digital marketing campaign that has link building as either the primary focus or a form of measuring success is going to have an uphill battle. My philosophy is simple: create content that […] The post Leveraging Your Content To Build Links For You appeared first on 97th Floor.
 
  • add this feed to my.Alltop

    John W. Ellis

  • SEO Podcast: Welcome

    John W Ellis
    18 Jul 2014 | 9:43 am
    Listen in iTunesHave you checked out my new podcast yet? I’d love for you to give it a listen. We’ve recently published episode 3. I have many search engine topics lined up over the next few episodes, including bringing on several of my search engine marketing friends. We will talk about the latest topics in the world of SEO, PPC, Social or anything else that relates to search. Essentially, I will have co-host every episode. We will discuss current industry news. We’ll see where the conversation takes us. You can find all 3 Episodes here: Small Business SEO Podcast Episode 3 –…
  • I Know Why The Caged Bird Sings

    John W Ellis
    28 May 2014 | 10:01 am
    The free bird leaps on the back of the wind and floats downstream till the current ends and dips his wings in the orange sun rays and dares to claim the sky. But a bird that stalks down his narrow cage can seldom see through his bars of rage his wings are clipped and his feet are tied so he opens his throat to sing. The caged bird sings with fearful trill of the things unknown but longed for still and his tune is heard on the distant hill for the caged bird sings of freedom The free bird thinks of another breeze and the trade winds soft through the sighing trees and the fat worms waiting on a…
  • Memorizing a Poem Every Month

    John W Ellis
    17 Feb 2014 | 7:58 am
    I recently heard a professional writer discussing his learning process. As part of his growing, he decided to learn a new poem every month. It would not only expand his knowledge, but it would help him recognize literature and life beyond his usual topics. Why Not Me? My first thought was, good for him. However, I am not a “poetry guy”. I could never do that. I don’t think I could name more than 3-4 poems, excluding Dr. Suess, Mother Goose or R.E.M. lyrics. Memorization is something I did in middle school. I am an adult now. Surely, I don’t have to do any memorization,…
  • Nashville SEO Meetup – The Future of Search: Google’s Hummingbird

    John W Ellis
    29 Jan 2014 | 9:35 am
    Be sure to check out the latest Nashville SEO & Internet Marketing Meetup on Thursday, January 30, 2014. All attendees should RSVP on Meetup.com, here http://www.meetup.com/Nashville-SEO-Group/events/152231502/ This month’s agenda is “The Future of Search: Google’s Hummingbird“. It should be a great opportunity to discuss how these new changes will effect your marketing efforts. Hummingbird is the newest Google algorithm change that was introduced in 2013. In fact, many say it’s not really an enhancement, it’s a complete re-write. Google’s…
  • Nashville & Country Music – 2013 Summed up in video

    John W Ellis
    26 Dec 2013 | 3:23 pm
    There are two recent videos that represent Nashville over the past year. It’s especially hard for those talented songwriters that come to town and have dreams killed by “the man” looking for something “more country”
  • add this feed to my.Alltop

    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

    Kristen Vaughn
    31 Jul 2014 | 7:18 am
    While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. By analyzing both their successes and failures in the area, your company may be able to gain a significant competitive advantage. One of my favorite quotes, from Niccolo Machiavelli, is, “Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.” Instead of being consumed by the existence of…
  • 8 Social Media Tools to Get Your Content Buzzing Across Networks

    Ryan Young
    24 Jul 2014 | 8:00 am
    We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” While you may be thinking to yourself, “Yeah, I have. Why is this the leading sentence in a marketing blog?” think of it this way: “If a content marketer writes an outstanding piece but fails to consider promotion and their target audience, does anybody notice?” Due to the nature of today’s digital landscape, the answer to this question, unlike the tree falling in the woods, is probably a “No.” While a quality piece of content should always be the end goal,…
  • B2B Content Marketing: Do More Than Reinvent the Wheel

    Stacy Thompson
    22 Jul 2014 | 10:28 am
    If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. I’ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Why? Don’t get stuck reinventing the wheel with your content marketing! Because, as a content marketer, I’m always looking for ways to make my content better. Recently, however, I’ve started feeling like I have a bone to pick with these old, familiar blogging archetypes. I don’t mean to pick on “How-to” or…
  • 3 OTHER Things Your SEO Team Should Be Doing

    Casie Gillette
    17 Jul 2014 | 9:21 am
    With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. And…just like SEO is influencing other departments, other departments should be influencing SEO. I’ve talked previously about how the SEO team can use PR strategies to build links but there is much more that…
  • Exploring 5 Essential Baidu Tools For B2B Online Marketers

    Lena Xu
    14 Jul 2014 | 7:35 am
    In our last Baidu blog post, we introduced the basics for setting up a Baidu PPC account. Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Baidu Keywords Tool: If you are unfamiliar with the search behavior of Chinese online consumers, the Baidu keywords tool is the best place to…
  • add this feed to my.Alltop

    The Invesp Blog: E-commerce and Landing page Optimization

  • Want to Design a High-Converting Landing Page? Work on Your Unconversion Rate

    Stephen Da Cambra
    31 Jul 2014 | 4:39 am
    Imagine life in a world of perfect landing pages. All you have to do is get visitors to click on your link and ~ poof ~ once they see your landing page, they all convert. It’s a dreamland scenario for conversion optimizers, but it’s not as far-fetched as it sounds. For an extreme example, if you gave away a Ferrari to everyone who took your call-to-action, you’d likely get a 100% conversion rate – though you’d be in dreamland for entirely different reasons. Back to reality, depending on your sources, industry sector, etc., average landing page conversion rates hover around 2.5%…
  • Online Consumer Shopping Habits and Behavior

    khalid
    21 Jul 2014 | 8:27 am
    More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences. Check out our new infographic titled, “Online Consumer Shopping Habits and Behavior” to know more about buying habits of online consumers and latest online shopping trends.   Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp Consumer Satisfaction Levels With Different Aspects Of Online Shopping Reasons %age     Ease of checkout…
  • How to Get Back Abandoned Ecommerce Shopping Carts

    Stephen Da Cambra
    14 Jul 2014 | 12:39 pm
    It looms over ecommerce like a rain cloud over the parade. While online shopping continues to grow in leaps and bounds, all of us lament that it could be many times better if two-thirds of shoppers didn’t abandon their shopping carts before checkout. To get an idea of the impact of shopping cart abandonment on ecommerce, look at the numbers. If you assume an average abandonment rate of 65%, then all your ecommerce sales come from the 35% of carts that are not abandoned. If you reduced abandonment by 10%, or 6.5% of those who abandoned, your online sales would increase by almost 20%. Another…
  • 3 Ways Companies Use Social Media to Increase Conversion Rates

    Stephen Da Cambra
    30 Jun 2014 | 10:38 am
    How’s your social media marketing working for you? If yours is like most businesses, it’s fallen a little short of expectations, or a lot short. If your social marketing has been a let down, consider these three points: Stop thinking of social as a straight-line sales or lead generation channel. If you’re trying to sell directly on social, you’re missing the point. ‘Social’ means ‘human interaction’ and without that interaction, your social will fail. Stop thinking of social as a popularity contest. If you consider your social to be a failure because you have fewer…
  • SEO & Content Marketing: One Way to Boost Both

    Stephen Da Cambra
    19 Jun 2014 | 4:56 am
    At Invesp we’d like to think that conversion optimization is the most important link in the digital marketing chain between your target customers and a qualified lead or an ecommerce sale. But if we were an SEO company we’d be singing a different tune. How can conversions be so important if you need traffic before you can start converting? From that point of view traffic and the SEO that brings it appear to be the most important link in the chain. Want to know what’s really most important? Think about SEO and conversions, and think about one without the other. Alone, each one is…
 
  • add this feed to my.Alltop

    ReelSEO Video Marketing

  • How To Leverage Influencers in Your Video Marketing Campaigns [Creator's Tip #153]

    Carla Marshall
    31 Jul 2014 | 11:24 am
    Influencers can really help in the promotion of a brand or product, often much more effectively than a media buy. In this week's Creator's Tip, we talk with a leading YouTube MCN about the kind of success its had with outreach to, and promotion by, influencers, and how this tactic was used successfully on a toy campaign.
  • Best Branded Vines of the Week: 31st July 2014

    Andy Smith
    31 Jul 2014 | 9:16 am
    Hewlett-Packard does amazing things with oranges - on both sides of the Atlantic, Greenpeace turns to Lego to raise awareness of the devastation that an oil spill can bring, and we see how Red Bull literally gives you wings. Welcome to the best Vine videos of the week.
  • Always vs. Dove: Viral Video Success Doesn’t Mean YouTube Success

    Contributor
    31 Jul 2014 | 8:30 am
    Two big brands, Dove and Always, launched well-publicized campaigns on YouTube using documentary-style videos that encourage viewers to challenge cultural perceptions about women and girls. The videos themselves are very compelling, and were seen by millions. But did they succeed in growing the reach of their respective YouTube channels? Unfortunately, in large part, they did not.
  • How To Use Video to Increase Conversions on Sales Landing Pages [Creator's Tip #152]

    Carla Marshall
    31 Jul 2014 | 8:07 am
    In this Creator's Tip, we discuss how to best convert visitors into purchasing your products or services using video. We know that video can be a powerful tool for increasing sales conversions, but how exactly should we position our videos to be as effective as possible for this?
  • Why is YouTube Blocking This Family Friendly Viral Video?

    Greg Jarboe
    30 Jul 2014 | 7:45 pm
    In an ironic twist, a viral video, created to promote a family-friendly community who tag potentially offensive violence in YouTube videos, and streaming TV shows and movies, has been censored itself by YouTube. Are trolls to blame? Who knows, but YouTube are painfully slow to take any action.
  • add this feed to my.Alltop

    HigherVisibility

  • Marketing Apps Introduced Last Week from Google and Facebook

    Amanda DiSilvestro
    31 Jul 2014 | 5:35 am
    There are quite a few different marketing apps out there to help you manage your SEO, PPC, or other online efforts on the go, but it can be hard to know which apps to trust. However, you know you can trust the big name companies like Facebook and Google, and fortunately both came out with new apps last week to help you succeed online. If you haven’t downloaded many apps for your small business yet, these apps are good places to start. Google Rolls Out Free AdWords Express App This is a completely free app for both Android and iOS. The app is essentially a simpler version of the Google…
  • Top Google+ Plugins for WordPress Sites

    Amanda DiSilvestro
    30 Jul 2014 | 5:37 am
    Although Google may have deleted authorship photos in search and said goodbye to their “real-name” policy, it’s clear the social network is here to stay whether you like the changes they’ve been making or not. Google+ WordPress plugins are an excellent way to help you make sure that your content is optimized for Google+ and you’re making the most of the sharing options the network offers. It’s tough to say whether or not Google+ information will factor into rankings in the future, but it’s a definite possibility, and it’s a good idea to be prepared just in case. Different…
  • Google Pigeon Update: What You Need to Know

    Amanda DiSilvestro
    29 Jul 2014 | 5:43 am
    Just a few days ago Google made a change to the algorithm to help improve the accuracy and relevancy of local results. To be clear, the algorithm was coined “Pigeon” by Search Engine Land and not Google, but the change happened nonetheless. When Google comes up with a name for the algorithm, we’ll update you right away. For now, the algorithm was significant enough to earn its own animal. Although we still don’t know how many companies were affected, we do know that it’s overall the local businesses seeing either increases or decreases in web site referrals and traffic. The idea is…
  • Consumer Surveys from Google: Understand Your Audience

    Amanda DiSilvestro
    28 Jul 2014 | 5:26 am
    Google Consumer Survey’s have missed the radar for a lot of small businesses, but Google continues to remind us that this Google Analytics feature isn’t going anywhere. If you’ve ever wondered what your audience is thinking about a particular topic or you need inspiration, Consumer Surveys can help give you the exact answers to your questions. You have to pay for it, but the potential return could be huge if you ask the right question to the right people. If you’re still not convinced, according to Google Consumer Surveys are accurate enough to be considered the #1 online poll and #2…
  • Google+ Drops Real Name Policy: The Pros and Cons

    Amanda DiSilvestro
    24 Jul 2014 | 5:47 am
    Last week Google took a bold step when they announced that Google+ would be dropping the real name policy. In other words, users are no longer required to use their real names to sign up for the social network. The Google+ account explained that the reason for this decision was to include everything. They said: “When we launched Google+ over three years ago, we had a lot of restrictions on what name you could use on your profile. This helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names.”…
  • add this feed to my.Alltop

    Search Marketing

  • Affiliate Summit East 2014

    Darin Carter
    28 Jul 2014 | 1:28 pm
    Affiliate Summit East 2014 If you haven’t signed up for your Affiliate Summit East 2014 pass, you may be out of luck. The Affiliate Summit site says the show is currently sold out! Affiliate Summit East 2014 is taking place August 10-12, 2014 at the New York Marriott Marquis in New York, NY. This doesn’t mean you can’t attend though, this year, I will be covering the show through Google Glass and i’m working on getting you a live FEED ! I also know, around this time, there are always a few bloggers that may be running contests giving away free Affiliate Summit passes,…
  • Google is making BANK

    Darin Carter
    23 Jul 2014 | 12:47 pm
    On July 17th, Google posted it’s 2nd quarter results.  They reported a 22% year on year growth in revenues to $15.95 Billion! It’s operating income from continuing operations grew by 22% to $4.26 Billion, however the company continued to invest heavily putting pressure on margins. From what I can tell, their overall cost per click is declining, but their ad volume is skyrocketing! Another interesting note is YouTube ad volumes are growing, more people are taking advantage of YouTube ads and paid clicks in YouTube engagement ads increased by 6% over the 1st quarter of 2014.
  • June 2014 Top 100 Entrepreneurs to Follow on Twitter

    Darin Carter
    5 Jun 2014 | 8:57 am
    @DarinCarter – Congratulations! You made our list of the June 2014 Top 100 Entrepreneurs to Follow on Twitter – http://t.co/XzhwaFVTPo — Famous Entrepreneurs (@ECFamousEntrepr) June 4, 2014
  • WPTV Channel 5 Interviews Darin Carter about Google Glass

    Darin Carter
    3 Jun 2014 | 6:43 am
  • Affiliate Summit 2013 – Live Social Media Campaign Reviews – #ASE13

    Darin Carter
    23 May 2014 | 3:00 am
    Live Social Media Campaign Reviews – 2013 Affiliate Summit – Live Social Media Campaign Reviews Session 1d Location: Emperors II Time: 11:00am-12:00pm Is your social media ROI what you expected? You may just need a few tweaks. Let this panel of social media expert users review your Facebook, Twitter, and Pinterest activities live. Experience level: Beginner Target audience: Affiliate/Publisher Niche/vertical: Social Media Darin Carter, VP of Search Marketing, BMI Elite (Twitter @DarinCarter) (Moderator) Mike Allen, President, Shopping-Bargains (Twitter @mta1) Shannon Vogel, Owner,…
 
  • add this feed to my.Alltop

    Inside AdWords

  • Helping shoppers decide with product ratings on Google Shopping

    Rob Newton
    29 Jul 2014 | 8:00 am
    Product reviews provide critical information to shoppers making purchase decisions. To help shoppers easily find this information when searching for products, we’re introducing product ratings on Product Listing Ads.Shoppers in the United States will see product ratings appear in the form of stars and review counts on Product Listing Ads across google.com and google.com/shopping. This 5-star rating system represents aggregated rating and review data for the product, compiled from multiple sources including merchants, third party aggregators, editorial sites and users.Product ratings for…
  • Introducing Dynamic Sitelinks

    Rob Newton
    24 Jul 2014 | 4:30 pm
    Whether it’s shopping for a TV or planning a trip, people perform multiple searches when completing activities online. Sitelinks have long helped to connect people to the content they’re looking for by linking to specific pages on your websites -- directly from your ad, with just a single click.Today, we’re introducing dynamic sitelinks: automatically generated sitelinks that appear below your ad text, connecting potential customers to relevant pages on your website more easily. This is another example, like seller ratings, of AdWords tools adding value to your ads while saving time and…
  • Advertising on your schedule with AdWords Express

    Rob Newton
    16 Jul 2014 | 8:01 am
    Small businesses know the importance of being online, but running that first ad can be overwhelming. Google introduced AdWords Express to help small businesses start advertising online easily, without the need for daily management. Fast-forward nearly three years to today, and businesses around the world are seeing success with AdWords Express.Nick Valle, owner of Nick’s Towing and Roadside Assistance, uses AdWords Express to run his business from the road. After a decade of driving an 18-wheeler and working part-time for a towing company, Nick decided to start his own small business. He…
  • Scale your Shopping campaigns with bulk uploads and AdWords Editor

    Rob Newton
    15 Jul 2014 | 8:08 am
    With less than eight weeks left until regular Product Listing Ad (PLA) campaigns retire, we're excited that the majority of PLA advertisers have already started taking advantage of Shopping campaigns, and 85% of these have already fully upgraded. Advertisers who’ve upgraded like Farfetch, US Mattress, LiBoutique and ValuePetSupplies are seeing great success thanks to the retail-centric interface, item-level reporting and competitive benchmark data.For those of you who’ve upgraded, we’re excited to introduce two new tools to make campaign management, specifically bid optimization,…
  • A simpler way to manage your business locations in AdWords

    Rob Newton
    14 Jul 2014 | 12:35 pm
    We’re excited to introduce upgraded location extensions, a better way to display your business locations in every ad by linking your Google My Business and AdWords accounts.Consumers increasingly look online for information such as driving directions, store hours, and products and services available at local businesses. Research shows that 50% of consumers visit a store within one day of searching for local information on their smartphones.As people are likely to visit a store based on what they see in online search, it’s important to capture every opportunity to showcase your locations.
  • add this feed to my.Alltop

    Bing Ads Blog

  • Social Media Marketing for Small Business: The Importance of Knowing Your Audience (Part 2 of 2)

    Tina Kelleher - MSFT
    31 Jul 2014 | 9:00 am
    If you've been following along with this series, you may have seen my first post covering the topic of how important it is to know your audience. This information is crucial because it helps you understand who your customers are, what's important to them...(read more)
  • Search Term Report 101: Eliminate Your Keyword Blind Spots in Bing Ads

    Kirk Williams - Guest Blogger
    30 Jul 2014 | 11:00 am
    Did you know you probably have your vehicle side mirrors set incorrectly? No, seriously. I found this out a few years ago and it is not an exaggeration to say it has revolutionized the way I drive. The Problem People usually set their side mirrors...(read more)
  • Bing Ads is Getting a New Look and More

    Stephen Sirich - MSFT
    29 Jul 2014 | 8:00 am
    As I shared in my July 10 blog post, this is a great summer at Bing Ads. We’ve been listening carefully to our customers, and this video highlights our latest round of new and upcoming features in response to what we’ve heard. A few...(read more)
  • Sales Tax Holidays: An Opportunity for Both Back-to-School Retailers and Shoppers

    Shelby Gagnon - MSFT
    25 Jul 2014 | 8:00 am
    Summer's back-to-school shopping season is the second-brightest period for retailers. When paired with the sales tax holidays, the combined season gives shoppers an opportunity to save even more on much needed school supplies, and gives retail search...(read more)
  • How Your Feedback is Shaping Bing Ads – July 2014 Edition

    Dare Obasanjo - MSFT
    24 Jul 2014 | 10:00 am
    A key focus area for the engineering team is ensuring that we are consistently improving on features that reflect the most important areas of feedback from our customers. For this reason, we obsessively review our User Voice feature suggestion forum to...(read more)
 
  • add this feed to my.Alltop

    Location3 Media

  • What the Pigeon Update Really Means for Local

    Tom Lynch
    28 Jul 2014 | 2:17 pm
    Last Thursday night, (July 24) Google launched a new algorithm update that impacts local search results. Without a formal release announcement by Google, or even an algo update name, Search Engine Land has named the algo update Pigeon for the time being. Initially this update appears to be a significant one, however some of the major discernible ranking impacts that were occurring on Friday (July 25) seem to have shifted back a bit already now on Monday (July 28). As the days go on we may find that it’s just an iteration of the “Venice” algorithm or one in a series of local updates to…
  • Digital Soapbox: Net Neutrality Matters

    Patrick Soch
    27 Jul 2014 | 2:57 pm
    I get paid to manage Paid Search advertising campaigns in Google AdWords and Bing. That is my job, and I have spent a lot of years learning how to do it well. For work, I spend a lot of time on the Internet, and like many folks I also spend a lot of leisure time looking up information, finding guitar tablature for my favorite songs, ordering something new, and obsessively watching any number of TV series with my wife: Sons of Anarchy, Orange is the New Black, you name it. I am also an aspiring scholar, a PhD candidate working on my dissertation. I use the Internet for academic research (not…
  • PPC is Easy

    Alex Porter
    25 Jul 2014 | 2:01 am
    Here’s a story about what happens when you believe PPC is easy. I sell ribs and wings and cater in downtown Denver. I want to have more customers. I turn to Google. I go to Google and walk through the process, I add in keywords like ribs, wings, bbq restaurant, bbq catering. I write ad copy about my tasty vittles. I target 10 miles around my BBQ joint. I put down a credit card and tell Google I have $200 to spend. And I’m live. Awesome. PPC is easy! I look at my report once a month or so and see that I’m spending a lot of money on catering keywords, and I’m pretty happy. It must…
  • Factual Launches Trusted Data Contributor Program

    Tom Lynch
    24 Jul 2014 | 3:05 am
    Factual has officially launched their Trusted Data Contributor program (TDC) and we’re pleased to announce that Location3 has been selected as a partner. Factual developed this program in order to ensure that the vast amounts of data shared between the two companies are represented accurately and updated frequently in Factual’s data platform, as well as their distribution network. “We have selected a limited number of partners who provide high-quality data to Factual and equally excellent service to their customers.  These organizations have a large number of SMBs and national brands…
  • Net Neutrality: How to Crash a Government Website in Four Easy Steps!

    Alex Faubel
    22 Jul 2014 | 3:31 pm
    Before we delve into the steps to crashing a government website, we must first understand the key ingredient behind the crash: the debate behind net neutrality. This is the belief that all information on the internet should be treated equally, without discriminating against certain content, platforms, sites or applications by charging users and providers different amounts for faster content from companies who pay more. This “closed Internet” scenario refers to regulations which the Federal Communications Commission(FCC) intends to implement by allowing Internet and cable providers…
  • add this feed to my.Alltop

    Emarketed PPC & SEO Blog

  • Are Bing Ads Right for My Business?

    Emarketed
    31 Jul 2014 | 9:09 am
    Google takes the top share in the search market but what about the smaller guys? More niche businesses are finding opportunities with paid ads with Bing. Here are a few things to consider if you want to make the move: New Interface Google and Facebook aren’t the only giants that can make changes this summer.... read more
  • Link Building Obstacles

    Emarketed
    29 Jul 2014 | 7:48 pm
    Link building best practices seem to change every year and that’s why it can be argued that it’s one of the most volatile elements of SEO. Examining the internet marketing landscape once in a while is helpful and an annual survey is a great way to do it. Unfortunately, due to duplicate submissions and crossover, this survey... read more
  • Facebook Ad Improvements for Businesses

    Emarketed
    26 Jul 2014 | 9:09 am
    As Facebook Page posts dwindle in organic visibility, it’s about time Facebook steps up their Ad-game. This summer, many new ad features have rolled out and will hopefully help small business owners. Easier to Manage on the Go If you’re like me, you know how difficult it was to manage Ads before, when the Manager... read more
  • How to Increase Your Blogging Productivity

    Emarketed
    25 Jul 2014 | 2:52 pm
    Writer’s block happens to the best and worst of us. Whether you’re feeling uninspired, burned out or literally burned (high of 100 degrees in Los Angeles yesterday!), it’s understandable that you might not be as productive as you would like. Having a routine and using tools and keeping track of your ideas will help you... read more
  • Enough with Bad Click Bait

    Emarketed
    21 Jul 2014 | 9:09 am
    In the marketing industry, click bait or link bait, is seen as something (anything) interesting to grab people’s attention and garner those highly coveted clicks. Although click bait is generally a positive, there are many examples of click bait that we see everyday that are examples of something to avoid. The purpose of click bait... read more
  • add this feed to my.Alltop

    Online Marketing Blog - TopRank®

  • Content Marketing Interview with Jascha Kaykas-Wolff CMO of BitTorrent

    Lee Odden
    31 Jul 2014 | 9:18 am
    The power of storytelling in content marketing is unmistakable. But what is there beyond storytelling? That’s a key question being asked and answered at the upcoming Content Marketing World conference Sept 8-11th in Cleveland. To offer insights into the advancing world of Content Marketing, CMI and TopRank Online Marketing have collaborated for the 3rd year in a row on a conference eBook project highlighting strategic and practical content marketing advice from select #CMWorld speakers. As an extension of the conference storytelling theme, this year’s project is a series of…
  • The Power of Empathy for More Customer Focused Content Marketing

    Lee Odden
    28 Jul 2014 | 8:23 am
    Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read a very clever post about content marketing on a popular SEO website providing an impressive array of content types, tactics, tips and shortcuts for content to be created and used as a marketing asset. But not once were “customer journey”, “buying cycle”, “customer insight” or related concepts mentioned. The focus on…
  • Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo

    Ben Brausen
    25 Jul 2014 | 3:45 am
    How do Social Signals Impact SEO? [Infographic] - How is social tied to SEO?  Click the graphic above to checkout how social signals can impact your SEO. SocialTimes Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. ClickZ Study: Only 22 Percent Of Top 200 Apps Using Deep Links - Among the top 200 mobile apps only 22 percent are using “deep links” from their…
  • Influencer Marketing and Content FTW! 7 Steps to Co-Created Awesome

    Lee Odden
    24 Jul 2014 | 5:23 am
    What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. Why so many companies focus only on buying their way into new markets and audiences I may never know. Working with industry influencers through networking, interviews co-created content has been an instrumental approach for our boutique and specialized agency. By connecting with influencers and working with them to achieve mutually beneficial goals, we’ve grown our…
  • What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing

    Lee Odden
    23 Jul 2014 | 5:44 am
    As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was. But that’s not how the panel of digital marketers we polled from major corporations including Optum, General Mills, Bank of America, Carlson, Dell, IBM and AOL see it. Their view is far more optimistic. As companies begin to plan their strategic…
 
  • add this feed to my.Alltop

    aimClear® Blog

  • Hey Google, Is That Uber Organic Maps App Thingy A Native Ad? Need #Disclosure?

    Marty Weintraub
    30 Jul 2014 | 10:44 am
    Google mobile Maps application seems to be blurring lines between giving directions and possibly native ads, in support of upstart on-demand car service Uber. Keep in mind, Google Ventures invested $258 million in Uber last year, which was one of Google Venture’s largest deals ever. This post includes screen captures showing “Get an Uber” suggestions inserted in the Droid (Google OS) Google Maps app. There’s a lot of buzz out there about native ads and what level of disclosure is required.  The FTC updated their general .com Disclosure Guidelines last March and held a full day…
  • Paid Amplification is the Future! Merry Morud to Speak at #SearchEx, Charlotte

    Amber Krohn
    28 Jul 2014 | 11:29 am
    Destination…Charlotte, North Carolina! aimClear is jetting off to speak at the Search Exchange Internet Marketing Conference on July 28-30th held at the Charlotte Chamber of Commerce. The conference promises to bring back marketing experts from previous years, while also introducing new up and coming speakers.  Our Founder &  Evangelist, Marty Weintraub, has spoken at SearchEx multiple times and keynoted in 2013. The three-day conference designates each day to a unique aspect of internet marketing. Day One will dive into the power of PPC & Analytics. On Day Two, attendees can…
  • Top 25 Most Influential PPC Experts: Hanapin’s Yearly Love Fest Grows Up

    Marty Weintraub
    24 Jul 2014 | 11:31 am
    Ah, summer is in full force here in Duluth and THAT means just one thing: The annual PPC Hero Top 25 Most Influential PPC Experts has been released.  Administered each year by Hanapin Marketing (PPC Hero’s parent company), this fourth installation is pleasing even in how winners were chosen. The Hero Awards have matured nicely. In previous years, thought leaders surrounding PPC were considered and chosen because of industry respect. For instance, Danny Sullivan is a genius guy, but does not actually do PPC as part of his job. This year’s awards go to all hard-PPC-core players who walk…
  • YouTube Advertising, TrueView Ads & More! Manny Rivas to Speak at #ReelSummit

    Erica Melchior
    23 Jul 2014 | 6:27 am
    Google and YouTube have been amping up their advertiser toolsets for a while now. More people and companies continue to grab the video camera and run with it, promote videos organically and advertise with TrueView ad units. We’re excited that video advertising continues to flourish, but there are a few YouTube things every new marketer should understand before kicking off their next campaign. On Thursday, our own Manny Rivas, Online Advertising Director at aimClear, will be heading to Hotel Nikko in lovely San Francisco for Reel Video Summit 2014. He’ll speak and also help host a…
  • Succulent SEO Secrets, Tasty Tactics, #Visibility_14 Is HERE!

    Jake Taylor
    15 Jul 2014 | 1:24 pm
    Tomorrow, marketers and SEO professionals will flock to the Windy City to divulge and consume tasty tactics and succulent SEO secrets. The inaugural Searchmetrics Visbility_14 conference has arrived. When Marcus Tober, Founder and CTO of Searchmetrics, began developing search analytics software, the landscape was quickly evolving. Now both Marcus and his company are mainstay SEO names.  Visability14 is Marcus Tober’s take on the SEO universe, embodied with sessions, speakers, concepts and energy. Visbility14 promises to serve an eclectic mix of topics ranging from content optimization to…
  • add this feed to my.Alltop

    Branded3

  • Take your content marketing to the next level: 6 key takeaways from the Content Marketing Show 2014

    Erika Varagouli
    30 Jul 2014 | 7:42 am
    While Tim Grice was giving a talk at the Figaro Digital Marketing Conference earlier this month, I was heading to the Content Marketing Show in London. A day full of all things content marketing sounded, at the very least, promising. Indeed, the CMS 2014 had everything. The talks revolved around topics such as devising successful content marketing strategies, presenting tested online PR tactics (that actually work), ideas for creating engaging visual content, success measurement methods and, indispensably, tips on how not to ridicule your brand on social media. With the buzz around content…
  • Our guide to Mobile SEO

    Jenhao Chan
    30 Jul 2014 | 5:31 am
    In the digital marketing industry, it’s not news that mobile is a booming field. In fact, mobile is booming in all of the industries which have relationships to mobile. The mobile experience now forms an integral part of search marketing, and getting it right is pivotal to the success of a campaign. Google’s motto is to provide users with the best search results and experience, and there are no exceptions for mobile and tablet versions. Due to a steady increase in mobile usage, Google has introduced best practice guidelines and is slowly introducing more ranking factors to reward…
  • Top 10 Worst Websites You’ll Wish You Hadn’t Seen

    Jo Throup
    30 Jul 2014 | 1:05 am
    Remember back in the mid-nineties when websites were a bit of a novelty? They didn’t really serve much of a purpose and, all things considered, were pretty hideous to look at. Common design features were primary colours, flashing letters, poor quality pictures (sometimes hastily Photoshopped together to create a digital collage). As the web has evolved considerably over the last couple of decades, site design and functionality have changed massively, too. Unfortunately (and surprisingly) there are some websites that are still stuck in a bit of a time warp, sporting clunky designs, an…
  • Google Analytics metrics for dummies (and clever people): Part 1

    Emma Barnes
    25 Jul 2014 | 5:17 am
    Hi, I’m Emma and you may remember me from previous Branded3 blog posts such as How to study for the GAIQ exam and How to calculate your Click-Through Rate using Google Webmaster Tools. Today’s blog post is not a ‘how to’ but a ‘simple guide to.’ Part of my job at Branded3 is to offer training on how to use Google Analytics. I accept questions about Google Analytics from team members, clients and whoever wants to ask questions. There are no stupid questions. I was hesitant to put “for dummies” in the title of this post because a) it’s cliché and b) I don’t actually think…
  • Why SEO objectives are fuelling content marketing growth

    Tim Grice
    24 Jul 2014 | 8:00 am
    Over the past three months, I have presented at nine different conferences and each time I’ll add my deck to Slide Share and gladly answer any follow-up questions about the points discussed. However, in this instance I thought it would be a good idea to follow up my most recent presentation with a blog post as there are a number of points I’d like to get across to a wider audience. Just last Thursday, I attended and spoke at the Figaro Digital Marketing Conference and my topic was Content Marketing. This was new territory for me as I usually find myself talking about algorithms,…
  • add this feed to my.Alltop

    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Creating Personas for PPC

    Elizabeth Marsten
    31 Jul 2014 | 11:03 am
    “Persona” is not a PPC word, but it’s certainly been seeing a lot more attention as we shift more and more away from keywords to audiences, intent, behaviors and (not provided). Some marketers keep their personas in their heads, some write them on Post-Its and some have fully written profiles with pictures and graphs. I did a Live Ad Copy Workshop at PPC HeroCon where I gave out Post-Its in the furtive hope that attendees would take them home and write personas and stick them on their monitors. My favorite was for a site that sold compression stockings. We ended up coming up ads for…
  • Net Neutrality: It’s more than streaming video

    Ian Lurie
    28 Jul 2014 | 4:42 pm
    This is a broader, hand-waving bit about Net Neutrality. If you want to see how it might affect small businesses, and what you can do to mitigate the problem, read Josh Patrice’s post. The debate about Net Neutrality isn’t as clear-cut as some would have you think. Here’s how Tim Wu defined it back in 2003: Net Neutrality is the concept that all data on the Internet should be treated equally. 99% of the Internet-using public assume this is all about download speed — slower video streaming, gets the headlines. But there’s more to it than Dr. Who reruns (and I love Dr.
  • Lead by Example: 10 Ways to Be a Successful Team Leader

    Jason Olson
    24 Jul 2014 | 11:08 am
    Over the years that I have worked in the project management field, I’ve taken a number of courses, read a number of books, and have seen and utilized a number of tools that have all promised success in leading teams and managing successful projects. And as helpful as they were, I found that the greatest asset in leading teams and managing projects is not found in technical tools and procedures but in skillfully relating to people. You can have all the processes and procedures memorized, have all the certifications, be an expert in all the technical tools, and list out all the terminology…
  • Yep. I’m back.

    Ian Lurie
    18 Jul 2014 | 11:26 pm
    Shortest. Career change. Ever. I’m back as CEO of Portent after six months as Chairman and Principal Consultant. I’m damned happy about it, too. Here’s why: We hit our goals. Steve came on board to get our business house in order. Frankly, I suck at that. Steve is great at it. He got it done. At that point, he could see Portent needed me back in the job, doing what I love. The bear left. I’ve said that running an agency is like wrestling with a s–t covered bear. I got some time to wash the stink off. After 19 years, I needed that. In another 19, I’ll need…
  • The Death of Net Neutrality, or: How to Survive the Internet Slow Lane

    Josh Patrice
    18 Jul 2014 | 11:42 am
    So it’s come to this. Our last stand against a tyrannical regime. Our last chance for our voices to be heard before the FCC screws it all up. Yes, the FCC is at it again, and this time, it could cost all us site owners a lot of money. First, a primer Up to now, we’ve all lived in the happy world of Net Neutrality. Net Neutrality holds that the Internet should be a neutral channel of digital data where no single individual or business (same thing, thanks Supreme Court!) has an (dis)advantage. Right now, that’s not just theory. It’s how the internet is: My blog,…
 
  • add this feed to my.Alltop

    Local SEO Guide

  • New Google My Business Hours Requirement?

    Dan Leibson
    28 Jul 2014 | 10:00 am
    The other day I was doing the local SEO thing and called Google My Business support to get a client’s duplicate listing removed. After a pretty standard conversation about merging this dupe removed we hung up. A few minutes later I got a call, and it was the Google rep I just spoke with letting [...]The post New Google My Business Hours Requirement? appeared first on Local SEO Guide.
  • Schema.org/SPAM – Google Should Get Rid of All of It

    Andrew Shotland
    18 Jul 2014 | 6:45 am
    I have a client who had implemented schema incorrectly and received a notice from Google that they needed to fix it “if you would like it featured in Google search results”. Of course they didn’t provide any specifics and Schema.org documentation is often confusing: http://t.co/ltB6NKX0eX‘s real mission was to create a lot of confusing conversations [...]The post Schema.org/SPAM – Google Should Get Rid of All of It appeared first on Local SEO Guide.
  • The Night Google Took Pity On A Client…

    Andrew Shotland
    8 Jul 2014 | 10:11 am
    Yesterday a client pushed out a new homepage without telling us. I found out because late last night I got this email in my inbox from an actual living, breathing member of Google’s Search Quality team:   Say what you will about Google (and clients who double-noindex their homepage), but this is pretty awesome.The post The Night Google Took Pity On A Client… appeared first on Local SEO Guide.
  • NAP Hunter! Lite now in the Chrome store

    Dan Leibson
    26 Jun 2014 | 8:26 am
    Hey local SEOers! NAP Hunter! Lite, our Chrome extension for citation research and audits, is now available in the Chrome store. This should streamline installations, so you can get to automating. For more info on how to run the extension check out the “How to Run NAP Hunter! Lite” section at the end of this [...]The post NAP Hunter! Lite now in the Chrome store appeared first on Local SEO Guide.
  • Yext Duplicate Listings Suppression Launches (aka Powerlistings Über)

    Andrew Shotland
    23 Jun 2014 | 7:12 am
    Yext launched a duplicate business listings suppression service today they are calling Powerlistings Über. That’s fancy talk for saying you can now kill duplicate business listings on publishers in the Yext Powerlistings Network with extreme prejudice. For those of you who have tried to squash duplicate citations and found it to be an endless and [...]The post Yext Duplicate Listings Suppression Launches (aka Powerlistings Über) appeared first on Local SEO Guide.
  • add this feed to my.Alltop

    Occam's Razor by Avinash Kaushik

  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
  • add this feed to my.Alltop

    Internet Marketing Ninjas Blog

  • Jim Boykin, Thom Craver and Chris Boggs to Speak at ClickZ Live in San Francisco

    Mike Tiscione
    31 Jul 2014 | 7:12 am
    ClickZ Live in San Francisco is fast-approaching, and you won’t want to miss the sessions featuring Jim Boykin, Thom Craver and Chris Boggs, three SEO Rockstars from Internet Marketing Ninjas. Digital Assets (with Jim Boykin), Search Engine penalties (covered by Chris Boggs) and Analytics (with Thom Craver) will be the main topics of these three sessions, and there’s no one better to go in-depth with than the Ninjas. Simply put, these are three must-attend sessions at ClickZ Live. On Monday, August 11th IMN’s Thom Craver will be leading a workshop on how to collect,…
  • So, What’s The Right Time To Tweet?

    Ann Smarty
    29 Jul 2014 | 6:30 am
    Successful tweeters become so because they learn to carve out a following, big or small, using what works best for themselves. Part of that is through a solid engagement strategy, and through sharing relevant content. There are dozens of little things that count: Hashtags that increase the exposure of your tweet, the use of visual tweets, people your tweet is reaching at this very time. With some platforms, such as Facebook and Google Plus, the timing isn’t so important. Twitter has the shortest lifespan of the update. You have a narrow window where your followers are most likely to see…
  • Internet Marketing Ninjas, ClickZ to Host Benefit for Homeless Youth

    Jen Van Iderstyne
    28 Jul 2014 | 8:55 am
    Internet Marketing Ninjas is teaming up with ClickZ Live to jointly sponsor a Charity Party on August 13th 2014 from 8:00pm to 11:00pm.  This will be a private event in conjunction with Clickz Live San Francisco. The party, to be held at Harlot on 46 Minna, will be open to the first 150 people with a conference event pass.  There will be a suggested donation of $40 at the door which will include 1 free drink and all proceeds will go to support the San Francisco Homeless Youth Alliance. Clickz Live San Francisco is an industry leading digital marketing conference that focuses on learning and…
  • How to Get Out of Google Penalty Hell: With Jim Boykin

    Jim Boykin
    24 Jul 2014 | 9:53 am
    Below please find the adapted script: Welcome to our today’s Internet Marketing Ninjas show. We are talking about Google penalties with Jim Boykin, the CEO of Internet Marketing Ninjas: about all kinds of fun things that Google does to us that we have to deal with… How to identify a penalty? Jim: With the manual penalty, that’s fairly easily to tell: You are going to go to your Google Webmaster Tools, on the left-hand side you are going to click on “Search traffic” and then at the end there’s a link to “Manual Actions”. So you can click on that…
  • Two Tips to Declutter Email Inbox for the Social Media Marketer

    Ann Smarty
    22 Jul 2014 | 6:31 am
    Email inbox is the huge part of my productivity. I am using it as a task manager: it is easy to sort and organize email messages as separate tasks (with Thunderbird, I can also bring it to my desktop, and enjoy more flexibility with options). However as an active social media user, I have to deal with hundreds of automated email notifications and alerts daily (and on busy days even hourly). How not to get lost in that clutter and not to miss important tasks and emails? Here’s what I have ended up doing (what about you?): Aggregate Your Friends’ Updates Following what your friends are…
 
  • add this feed to my.Alltop

    Posts from the Econsultancy blog

  • Smart cups & toothbrushes: Has the Internet of Things jumped the shark?

    Ben Davis
    31 Jul 2014 | 6:50 am
    Everyone assumes that smart devices are going to be big. They are undoubtedly fascinating. But nobody seems sure of exactly which consumer facing sectors are the ripest for, yes, you've guessed it, disruption. There are many products in the market right now that may have a big impact. But here I present you with four products that show we're still a long way from understanding human need. Quite simply, we don't know what we want until we're presented with it. That makes it very hard to design products that will change the world. I might be wrong here. Please chide me in the comments.Vessyl…
  • Product Hunt, PR tools and my advice for startups

    Maximilian Tatton-Brown
    31 Jul 2014 | 5:30 am
    Product Hunt is brilliant. People share new products they’ve found and, in the manner of Reddit and HackerNews, the crowd of readers vote the best to the top. You know that guy/gal you follow on Twitter who always seems to be a source of neat things? These are the secret places they spend their time. Because there are plenty of startups watching, one category of product that shows up fairly often is PR tools. Young companies that aren’t eager to spend thousands on a retainer still realise they need to get their story out to the people who count. But, based on the selection of tools…
  • Start Me Up! Hubba: the free product information network

    Ben Davis
    31 Jul 2014 | 3:30 am
    Hubba is about keeping all that product information in one place, where everyone can access it and where the data is fit for use in marketing and commerce. I asked the team about their future. Here's what they had to say...In one sentence, what is your product/service? Hubba is a B2B product information network that help brands and retailers manage and share their product content for omnichannel commerce. What problem(s) does it solve? At the moment, over $1tn of commerce is reliant on digital product information, yet only 25% of digital product information is correct. Brands are faced with…
  • How to breathe new life into old content

    Danny Chadburn
    31 Jul 2014 | 2:37 am
    In early 2011 I put together a simple video for a friend's band for a song they made referencing a certain (lonely) dictator. It was uploaded to YouTube and had been seen by a handful of people; however on December 17 that year the viewing figures suddenly skyrocketed. The despot in question had died, and I was the unexpected beneficiary of some web traffic. Something I had long forgotten about was suddenly being watched by thousands of people!With search engines archiving everything you post for eternity (unless you ask them not to), the first interaction someone has with your brand may be…
  • Five user traits to consider when designing for mobile commerce

    Juliet Stott
    31 Jul 2014 | 2:10 am
    Mobile first is not a luxury but a necessity if your ecommerce business is to keep pace with the rapid growth in mobile use.   One in five people in the world own a smartphone and one in 17 own a tablet, according to BI Intelligence.  Revenues from mobile sales in Europe and the US continue to grow dramatically too. In the last four years they are up from 2.2% in 2010 and predicted to grow to 23% by the end of 2014, meaning transactions made on the go will be worth $101bn. Research from Intelligent Positioning showed that mobile and tablet traffic is also set to overtake that from the…
  • add this feed to my.Alltop

    Fathom

  • PPC for Higher Ed on a Budget

    Amanda Jerele
    31 Jul 2014 | 4:47 am
    What you need to know to get the biggest bang for your SEM dollars Without fail, at the beginning of each fiscal year, my customers at colleges and universities come to me with a myriad of statements and questions. They want to know which engines they should run on; what’s new in the world of paid search, PPC, SEM (or whatever the kids are calling it these days); and what they should do. As a higher education marketing agency, we can give them an answer if they first answer two simple questions: What is your budget, and what are your goals? It might sound generic, but usually this opens the…
  • Exciting Healthcare Technology Requires Innovative Digital Marketing

    Matthew Fieldman
    30 Jul 2014 | 11:36 am
    More than ever the doctor is in, but the patient is online— so what’s a doctor to do? Healthcare providers who want to maintain their patients’ trust in their expertise and knowledge must move their offices into the digital domain. Being accessible online is mutually beneficial by bringing in more business and leaving established patients pleased with the modern healthcare services. In a digital age when information (factual or not) can always be found via a simple Google search, it’s imperative that medical providers digitally market their healthcare services to provide correct…
  • Laws of Marketing Power: Enter Action with Boldness

    Paul Richlovsky
    28 Jul 2014 | 12:07 pm
    “Everyone admires the bold; no one honors the timid.” So states the summary of Law 28 of Robert Greene’s 48 Laws of Power, which is “Enter action with boldness.” Bold jumping spider One way marketers can achieve power is by boldly grabbing opportunities for influential communication. Marketers should also grab opportunities, period. As best-selling author Bernard Marr writes, “Success in work and life often depends on spotting and grabbing opportunities as they present themselves.” He argues that capitalizing on opportunities is “the one thing…
  • Identifying A Target Audience for Manufacturers

    Abigail Carter
    28 Jul 2014 | 9:30 am
    “If you’re everything to everyone, you’re nothing to no one.” In other words, don’t waste your time and money on trying to sell to everyone. It just won’t work. Instead, you need to pinpoint your target audience and cater your messaging around them. So who is your target audience? It’s a specific group of people – based on age, gender, education level, job title, etc. – that you want to engage in order to best sell your product(s). Identifying this group is particularly important for manufacturing companies because it could completely redefine the stories you share and the…
  • Your Website’s Four Most Important Pages

    Robert Hosler
    25 Jul 2014 | 1:10 pm
    Beyond your home page: What other pages demand attention? Businesses have long operated under the assumption that their homepage is their website’s most important page. Unfortunately, after countless resources are spent refining the home page’s content and design, little time is left to optimize the rest of the site. What happens next is that the website takes on the traits of a deceivingly wrapped birthday present: It might be wrapped in pretty packaging, but its inside contains only minimal value. Don’t get me wrong, this is not meant to imply that your home page is not important. It…
  • add this feed to my.Alltop

    Marketing Technology Blog

  • Navigating the Wacky Rules of Facebook Contests and Sweepstakes

    Douglas Karr
    31 Jul 2014 | 7:00 am
    Did you know that you can require entrants in your Facebook contest or sweepstake promotions to like your page, but you can’t require or even ask them to share your page? Hey, it’s their platform and their users, so they can make the rules however they’d like. If you want to get at their users, you have to navigate some promotion guidelines from Facebook – and the folks at Shortstack have put together this concise infographic that points to the do’s and don’ts of Facebook promotions. Facebook promotions must be run on a Facebook Page… you know, that…
  • The Terrible 2014 CMO Guide to the Social Landscape

    Douglas Karr
    30 Jul 2014 | 9:52 am
    Yesterday, I had this post completed and was just about to click publish when I knocked a beer over on my laptop. I hope it wasn’t karma coming to kick my butt. The laptop survived, but somehow the blog post disappeared. I’m writing this post with the faint smell of beer in the background to remind me to keep my snarkiness down. Here’s the thing, I think this is a terrible infographic. Visually, it lacks any telling of an overall story whatsoever. It’s simply a collection of opinions gathered from articles and reports that – I believe – would do a terrible…
  • Your 2014 Digital Marketing Roadmap

    Douglas Karr
    28 Jul 2014 | 7:40 am
    Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives. One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but…
  • Reward Dragon: Incentivize Your Reviews and Word of Mouth Marketing

    Douglas Karr
    28 Jul 2014 | 2:08 am
    The majority of small businesses believe over half their business comes from referrals, yet 80% admit they have no system to consistently generate referrals. If you’re one of the 80%, you’re not utilizing a marketing strategy that has one of the highest conversion rates of any strategy. Reward Dragon is referral marketing platform for local businesses. It’s how small businesses power their refer-a-friend programs to multiply sales. Reward Dragon uniquely combines client testimonials, social sharing, and referral rewards to drive more revenue to their door. It’s a…
  • The B2B Sales Pipeline: Turning Clicks into Customers

    Douglas Karr
    27 Jul 2014 | 6:04 pm
    What is a sales pipeline? In both the business to business (B2B) and the business to consumer (B2C) world, sales organizations work to quantify the number of leads they are currently trying to convert into customers. This provides them with a prediction as to whether they are going to meet the goals of the organization as it pertains to acquisition counts and value. It also provides marketing departments with a sense of urgency as to whether or not they’re driving enough visitors into leads. Many B2B companies operating in the industrial realm have longer and more drawn-out sales…
 
  • add this feed to my.Alltop

    Add3.com

  • AdWords Advanced Video Advertising Certification

    Ashley Davis
    30 Jul 2014 | 12:05 pm
    Get ready: Google AdWords has now released a new certification to set you apart from the pack. Show off your video knowledge and add another line to your LinkedIn Profile with the Video Advertising advanced certification from AdWords. What You Really Need To Know Said to be one of the hardest exams to date (you need an 85% to pass), this 74-question, 90-minute exam covers basic and advanced YouTube and Display Network concepts.  Google will tell you that it covers topics such as “ad formats, targeting and reporting,” but from our perspective there was a greater emphasis on mastheads than…
  • How to Get Started A/B Testing Ad Copy in Paid Search

    Ryan Campbell
    23 Jul 2014 | 10:18 am
    Having a relatively high click through rate can have a large impact on performance in your PPC campaigns. Just ask Larry Kim who recently did a presentation on this same topic at SMX Advanced this year. Click through rate is the biggest factor in how AdWords calculates quality score as you can see in the pie chart below referenced by Hal Valarian Chief Economist at Google -     Click through rate (CTR) is 60% of your quality score. It’s critical that your ad stands out from the competition. As a benchmark I always try to have a minimum of a 1.0% average click through rate in my…
  • Google My Business and Location Extensions Update

    Mindy Rappoport
    16 Jul 2014 | 11:45 am
    On June 11, Google announced the launch of Google My Business, a free service that helps business owners connect directly with their customers on Search, Maps, or Google+. Google My Business combines the features of Google Places for Business and the Google+ Pages dashboard in one interface so that business owners can update business information, add photos, share news and updates with customers, and manage reviews in one place. If you’ve used Google Places for Business or Google+ Pages dashboard in the past, Google will automatically upgrade your account to the Google My Business…
  • AdWords Best Kept Secret: Household Income Targeting

    Ashley Davis
    9 Jul 2014 | 10:29 am
    Do you, like myself, struggle with bidding on overly priced and competitive general terms, which in turn raise the account average CPC and CPA?  Well fret not, because I have found the Holy Grail, hidden behind the fortress of AdWords. Not only is this the solution to targeting general term keywords with a specific audience, but also give you the opportunity to increase your ROAS. Google AdWords now gives you the option to target users based on their average annual household income, in both search and display. Understand that this does not target users individually, but instead, targets…
  • Paid Social Drives e-Commerce Conversions in Addition to Branded Search Lift

    Philip Bruno
    2 Jul 2014 | 1:28 pm
    The Report: There have been reports like the recent Kenshoo report that find Social advertising activities have a positive influence on Branded Search. In fact, the study claims that Social can increase Branded Search conversions by as much as 19%, and decreases CPA by 10%. Add3 is a digital marketing agency that specializes in Search (SEM & SEO), Display & Paid Social advertising, focused on direct response & driving conversions. Of course, we loved this case study & wanted to chime in. The focus of the Kenshoo case study was actually finding a sweet spot of Social spend to…
  • add this feed to my.Alltop

    Search Blog Asia - SEO Insights for China, Japan, Korea, Thailand...

  • Naver Shutting Down Me2Day For Good

    Kenji Schautzer
    14 Jul 2014 | 9:31 pm
    As we have previously covered, Naver announced the end of its Microblogging platform Me2Day last year in 2013. Me2Day started in 2007 and at its peak time in 2009 it received 3 million visitors, which was more than Twitter at that time. However, due to the fierce global competition, the service was finally terminated on [...]
  • Facebook Usage in Japan – Latest Survey Results 2014

    Kenji Schautzer
    14 Jul 2014 | 9:13 pm
    After analyzing the latest social media developments and social media user numbers in Japan, we are happy to present another insightful blog post on social media in Japan. Lifemedia Japan just released two surveys (No 1, No 2) in June 2014 on the latest usage behavior of Facebook in Japan. The first research was aimed to [...]
  • Last Straw for Google in China?

    Vennie So
    27 Jun 2014 | 4:58 am
    China’s blocking of Google site was widely reported earlier this month. We first observed the service disruption beginning at the end of May. As of today, Google services are still under disruption. Greatfire.org, a site dedicated to monitoring the Great Firewall of China, reports similar observations. Currently, http://www.google.com.hk is accessible only very rarely, and if [...]
  • Wechat Opens Content to Sogou

    Daniel Cai
    12 Jun 2014 | 1:44 am
    Wechat has been growing really fast for the past two years and became the most popular social platform across China. As we all know, Wechat has its unique eco system, and the content is not open to any search engines. However, this was yesterday. June 9, 2014, Tencent opened Wechat content to Sogou. People now [...]
  • Daum–Kakao Merger – New Playing Field in the Korean Search Engine Market

    Kenji Schautzer
    27 May 2014 | 1:46 am
    On May 26th, 2014, Daum Communications Corp. and Kakao Corp. announced one of Korea’s biggest Internet-based mergers in history. The merger is currently under review, but if approved, the new company will be called ‘Daum-Kakao’. Daum was founded in 1995 and was the leading search engine in Korea back then. After the rise of Naver [...]
  • add this feed to my.Alltop

    Ker Communications

  • Are We There Yet? The Long Road To SEO Success

    Nick Ker
    10 Jul 2014 | 4:31 pm
    SEO consultants deal with this frequently. Everyone would like to see results as soon as possible. But SEO just does not work overnight... Are We There Yet? The Long Road To SEO Success is from Ker Communications
  • I didn’t mean to break Google’s rules… except that one time

    Nick Ker
    12 Jun 2014 | 11:59 am
    “I swear, I didn't mean to violate Google's Quality Guidelines... well, except that one time." I didn’t mean to break Google’s rules… except that one time is from Ker Communications
  • Three Ways To Fix Multiple Google+ Local & Places Listings

    Nick Ker
    5 Jun 2014 | 11:21 am
    Three Ways To Fix Problems with Multiple Google+ Local, Brand & Places Pages Merge Brand & Local Google+ Pages - Transfer Business Reviews - Claim Google Listings… Three Ways To Fix Multiple Google+ Local & Places Listings is from Ker Communications
  • Parrots In The SEO Echo Chamber

    Nick Ker
    30 Apr 2014 | 3:09 pm
    All it takes is one reasonably well known SEO blog to present something as "fact" and it can and will be repeated as if it is a truth set in stone. Why? Parrots In The SEO Echo Chamber is from Ker Communications
  • Link Removal Services

    Nick Ker
    6 Apr 2014 | 8:02 pm
    Our Link Removal Service is what you need if you find yourself facing a link-based penalty or have been hit by the Penguin algorithm update. Link Removal Services is from Ker Communications
 
  • add this feed to my.Alltop

    Koozai.com

  • What Makes A Successful Native Advertising Campaign?

    Cat Fyson
    31 Jul 2014 | 3:37 am
    Earlier this week, Harry shared the questions to ask about native advertising giving us a great overview of how it works. Today, I want to talk about the individual elements that will really make your campaign shine. So let’s take a look at the key areas you need to consider when formulating a native advertising strategy. As with any form of pay per click advertising, it is easy to waste budgets by not choosing the right kind of content, or targeting the wrong audience. A failed campaign can even come down to choosing the wrong type of tool. So let’s take a look: Content I’m not…
  • How Do Social Signals Help Your Online Marketing?

    Ali Moghadam
    30 Jul 2014 | 4:08 am
    This is the transcript for our new video. Hi, Al here at Koozai. I’m here today to talk to you about social signals. So first up, what is a social signal? I would say it’s any sort of attribution, or mention, or sort of any reference to your site or your business that you get from a social media platform. For example, Facebook, Twitter, Google+, I mean, they’re the three biggest. They’re the three most obvious ones that people go for. If you were setting up a social media campaign, you would definitely want to be on them. But there’s loads of others.
  • 10 Questions You Should Be Asking About Native Advertising

    Harry Gardiner
    29 Jul 2014 | 2:06 am
    You may have heard this term mentioned around your office, it’s becoming increasingly popular among both agencies and brands, but what does Native Advertising actually mean? And before you explore this marketing option, what do you need to know? Let’s take a look at the all-important questions. To put it simply, Native Advertising is a fancy sounding term for adverts that resemble the content on the platform that they’re hosted. However, as with most terms in this industry, it’s more complicated than it sounds. To help you cut through the chatter and fully understand what you’re…
  • 20 Ways To Enhance Your Display Advertising Campaigns

    Tara West
    24 Jul 2014 | 3:04 am
    All too often Display advertising campaigns are set up and then left to run. This always amazes me, as the key to having successful and cost effective Display campaigns is in the optimisation. Setting up and pressing go won’t get you the most conversions, or the most relevant visibility, so optimisation is essential. As such, here are 20 tips to enhance your Display advertising campaigns. Display advertising is a type of online advertising that contains much more than just text; mainly logos, photos, images and animation. There’s plenty more to it than just creating ads and launching…
  • What Are Remarketing Lists for Search Ads?

    Tara West
    23 Jul 2014 | 6:19 am
    Hello. My name’s Tara, and today I’m going to be talking to you about remarketing lists for search ads. So, what are remarketing lists for search ads? Well, they’re a way of tailoring your bidding strategy and your search campaigns based on how a user has already interacted with your site. For example, you might want to exclude people that have already converted or perhaps adjust your bids based on how likely they are to convert. Remarketing lists for search ads work in a similar way to standard remarketing, but obviously you don’t have any image ads, and they work…
  • add this feed to my.Alltop

    SEO Andy

  • Creating the Perfect Call To Action – Part 1

    Andy Kinsey
    31 Jul 2014 | 1:00 am
    The perfect call to action is kind of a mythological creature, it’s something so rare that actually for many it may as well be extinct. But the reason for this is not that the Perfect Call To Action doesn’t exist, because it does exist, it’s that no two perfect cta’s are ever the same for two different websites. This means to create the “perfect” CTA you need to stop copying what others do directly and use them just for inspiration. You need to look at your audiences habbits on your website, using something like ClickTale or Crazy Egg to map their visits in…
  • Body Language – A Secret of Selling?

    Andy Kinsey
    28 Jul 2014 | 6:00 am
    You will all of heard of how body language can affect things like the outcome of an interview or meeting, but did you realise that actually its not just what happens in that meeting that can be affected – but also what happens beyond that meeting. Some of the statistics for memory in the infographic are really interesting and show that actually body language can really aid your sales technique in person. It’s worth noting that this infographic isn’t what I’d normally post about, however I wanted to demonstrate that it is not simply what you say (or read) that is…
  • Introducing The SEOAndy Book Club

    Andy Kinsey
    24 Jul 2014 | 1:00 am
    For a while I’ve been asked about my favourite books and resources, things that help me do my job or have inspired me somehow. I usually would reel off a list of 3 or 4 that are awesome, but they would change from time to time depending what I had read (or listened to that month, I generally listen to audio books). Since it’s a common question I decided I wanted to share my favourite books here on the Blog, but I know it’s not for everyone. So instead of posting a blog about each book I’ve decided to start a “book club” – you don’t need a…
  • Your Stupid Myths About Blogging

    Andy Kinsey
    22 Jul 2014 | 7:00 am
    SEO Myths are something that appear almost daily to my inbox, but its not people who know they are myths – its people asking for advice based on what they see as factual information (the myth). So today, I want to clear up some of the confusion around Blogging (and one or two around Content Marketing) in the vague hope that these myths disappear. Myth 1 – More Content is Better! One of the most regular question type’s I get is “how do i get more content onto my website” and “do i have enough content on my website”. The mere fact these questions are…
  • How I Overcame the Curse of Knowledge

    Andy Kinsey
    15 Jul 2014 | 4:30 am
    The curse of knowledge is a mental block & phenomenon which means that a better-informed person may find it difficult to communicate a point to a lesser-informed person or group. It’s an effect which can cause no end of issue for industry experts and in some cases can rear it’s (rather) ugly head in the form of ‘writers block’. An great example of this in everday life is when a doctor explains to a person they are suffering nasopharyngitis or rhinopharyngitis. It’s a viral infectious disease of the upper respiratory tract, often causing fatigue. It’s…
  • add this feed to my.Alltop

    SEO Marketing Blog by Brick Marketing

  • Are The Right People Finding the Right Page On Your Website?

    Nick Stamoulis
    31 Jul 2014 | 5:30 am
    Just the other day I was talking with one of our full service SEO clients about the progress of their new site. This company, a staffing agency, operates in multiple verticals, so their SEO program has a lot of ground to cover. I noticed in their Google Analytics account and Webmaster Tools data that one particular vertical seemed to be doing really well organically. Since the beginning of the year one of their staffing pages in that category has pulled thousands of organic visitors, when before it was hardly getting any organic traffic. That’s exactly the kind of growth we like to see!
  • New B2B Social Followers Aren’t Ready to Buy

    Danielle Bachini
    30 Jul 2014 | 6:00 am
    There are plenty of differences between B2C social media marketing and B2B social media marketing. One difference that B2B marketers need to keep in mind is the demographic of their social media followers. For B2Cs, social followers mostly consist of current customers- people that have been happy with a previous purchase and would like to continue to buy from the company. They follow the company to learn of new products, learn about promotions and sales, and to find coupons or other discounts offered to social media followers only. B2B social followers are a very different type of audience.
  • What to Look for in a Web Hosting Company, Part 2

    Brick Marketing
    30 Jul 2014 | 5:55 am
    When it comes to hiring a business services company, you never want to rush into a contract. Whether it is for finance, advertising, or even office supplies, it is important to weigh all of your options before signing your name on the dotted line. This is especially true for selecting a web hosting company. There are many variables that need to be considered when selecting the company that is going to be responsible for keeping your website “alive.” Here are two more items to consider when looking for a web hosting company: Will They Help You Understand All Your Options? Years ago…
  • How Is Your Audience Searching?

    Shawna Wright
    29 Jul 2014 | 5:30 am
    One of the biggest mistakes a site owner or marketing manager can make when it comes to their SEO is assuming they know how their audience is searching. While you can certainly make a few educated guesses, you can’t just blindly target various keywords and search queries if you don’t have the data to back it up. For instance, you might offer “small business accounting services” because technically, any company with fewer than 500 employees can qualify for many U.S. Small Business Administration programs. However, there is a big difference between the needs and…
  • Google Algorithm Update and Changes Affecting Local Search

    Michael Lupacchino
    28 Jul 2014 | 6:00 am
    Google is undoubtedly the King of the Internet and any time they make a change, it in one way or another impacts SEO. Within the past two months, Google has released a few changes that affect local search. In June 2014, Google rolled out a new feature called My Business, replacing Google+ for Business. More recently, Google released a new algorithm update that is actually boosting local search. Here is how both updates impact SEO – especially for local search. Algorithm Update for Local Search Google released an algorithm update specifically focused on local search. Search Engine Land…
 
  • add this feed to my.Alltop

    Vertical Leap » Blog

  • How do I tell if my site is at risk of a penalty?

    Kerry Dye
    30 Jul 2014 | 8:25 am
    One of the things that we commonly do when reviewing a site is evaluate the risk of a penalty. If you are in charge of the marketing for... Read more The post How do I tell if my site is at risk of a penalty? appeared first on Vertical Leap.
  • Debate: Part Two – Are the lines between SEO and content marketing too blurred?

    Elizabeth Smythe
    23 Jul 2014 | 3:07 am
    This is the ‘No’ side of the debate. Well, thanks Larissa for your thoughts, but to suggest that content marketing and SEO work more successfully as individual components... Read more The post Debate: Part Two – Are the lines between SEO and content marketing too blurred? appeared first on Vertical Leap.
  • How much website traffic have you missed out on this month?

    Lee Wilson
    23 Jul 2014 | 1:30 am
    I can confidently say that you can get 20 per cent more visits, minimum, to your website this month by looking at your potential, and therefore, missed traffic... Read more The post How much website traffic have you missed out on this month? appeared first on Vertical Leap.
  • Understanding SEO, where do you start?

    Nick Bush
    22 Jul 2014 | 3:00 am
    As SEO professionals, it’s easy for us to forget that not everyone in the world is tremendously familiar with SEO as a concept or discipline. Some key terms... Read more The post Understanding SEO, where do you start? appeared first on Vertical Leap.
  • Why infographics are still important

    Tom Chapman
    21 Jul 2014 | 3:25 am
    Almost two decades ago, Bill Gates published an essay entitled “Content is King”. Despite this document being written nearly twenty years ago, it’s still as relevant as it... Read more The post Why infographics are still important appeared first on Vertical Leap.
  • add this feed to my.Alltop

    Have Results SEM Blog

  • 9 Video Marketing Mistakes To Avoid

    Mina Adly Younan
    4 Jul 2014 | 12:54 pm
    Creating strong video content for your business is a powerful way to reach a variety of markets and engage your audience. However, when businesses have poorly produced videos they often end up doing more harm than good. Your video is a reflection of your brand so to help ensure that you get off on the right foot with your Video Marketing strategy, here are the top ten mistakes in Video Marketing for you to avoid.1 Having No ObjectiveAre you making a video for the sake of it? What is the purpose of your video? Is it good branding? If you have no purpose or objective for your video, then you…
  • All about Google Analytics Chrome Extension

    Mina Adly Younan
    25 Jun 2014 | 9:14 am
    The Google Analytics team recently released a Chrome Extension that allows you to get detailed information about each page of your website while you browse it. Below I will go through some of the extension's features and how to use it to get a better idea of what is going on in your website.In order to use the extension you will need any kind of Google Analytics permission to the website you are analyzing, a Chrome browser and the Extension (download here). Once you have those three, you can click on the Google Analytics icon on your browser while browsing your website…
  • Third Party Management Tools for Google+ Pages (Infographic)

    Mina Adly Younan
    5 Jun 2014 | 7:58 am
    Google+ has worked with several social media management companies to add Google+ functionality in their management tools. These companies provide brands and businesses more flexibility and power to run their Google+ pages. This includes tools to post and comment on Google+ pages, and create and manage circles. You can learn more about the companies here
  • How to allow visitors to your site to hide their data from Google analytics? -With a browser Add-on!

    Mina Adly Younan
    5 Jun 2014 | 7:36 am
    To provide website visitors the ability to prevent their data from being used by Google Analytics, Google have developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js).If you want to opt-out, download and install the add-on for your web browser. The Google Analytics opt-out add-on is designed to be compatible with Chrome, Internet Explorer 8-11, Safari, Firefox and Opera. In order to function, the opt-out add-on must be able to load and execute properly on your browser. For Internet Explorer, 3rd-party cookies must be enabled. If…
  • How to create Google Plus +Post Ads for maximum engagement?

    Mina Adly Younan
    30 May 2014 | 11:20 am
    +Post ads amplify your brand’s content by easily turning Google+ posts into display ads that run across the web. The live, social ad format allows you to go beyond clicks to live conversations with your audience. People can join a Hangout On Air, add a comment, follow your brand or give a +1, right from an ad.Starting May 2014 +Post ads are now available to all advertisers who meet the following 4 requirements:Before you create a +Post ad, first make sure you meet the following requirements:Your Google+ page must have at least 1,000 followers.Your post should contain content that’s…
  • add this feed to my.Alltop

    Online Marketing Simplified

  • New AdWords Feature: Ratings for Google Product Listing Ads (And How to Add Them)

    Joe Putnam
    31 Jul 2014 | 7:00 am
    On Tuesday of this week, Google released a new feature that adds ratings to Product Listing Ads for both Google.com searches and Google.com/shopping searches. These ratings compile reviews from around the web to create a single rating on a 5 point scale for each particular product. If you search for “candles,” for example, in Google […]The post New AdWords Feature: Ratings for Google Product Listing Ads (And How to Add Them) appeared first on Online Marketing Simplified.
  • Finding Words That Sell: The Key To Writing Successful PPC Ad Copy

    Joe
    30 Jul 2014 | 7:00 am
    “All the world’s a stage…” “Two roads diverged in a wood, and I—I took the one less travelled by…” “You miss 100% of the shots you don’t take.” You may not know who penned each of those phrases, but I’d bet you’ve at least heard them at some point in your life. Words, words, words. […]The post Finding Words That Sell: The Key To Writing Successful PPC Ad Copy appeared first on Online Marketing Simplified.
  • What You Can Learn about PPC Advertising from a For-Profit University Spending $60,000,000+ Per Year

    Joe
    28 Jul 2014 | 7:00 am
    There’s been controversy recently surrounding for-profit universities related to how much they spend on marketing, how much federal funding they receive, and the value of the degrees they hand out. An article from The Center for Investigative Reporting revealed that, over the last three years, 23.5% of The University of Phoenix’s revenue was spent on […]The post What You Can Learn about PPC Advertising from a For-Profit University Spending $60,000,000+ Per Year appeared first on Online Marketing Simplified.
  • 7 Google Chrome Extensions Every Digital Marketer Should be Using

    Joe
    23 Jul 2014 | 8:05 am
    If you’re looking for tools that will help you become more effective as an internet marketer, you’ve come to the right place. This post covers seven Google Chrome extensions that will make you more effective and efficient in your marketing. #1: PicMonkey First, we’ll take a look at PicMonkey, an in-browser photo-editing software that makes […]The post 7 Google Chrome Extensions Every Digital Marketer Should be Using appeared first on Online Marketing Simplified.
  • Two Easy A/B Tests Every Business Should Run

    Joe
    22 Jul 2014 | 7:00 am
    A/B tests are a great way for businesses to squeeze more profits from their site. Small tweaks here and there can improve the customer experience and optimize messaging in a way that has a big impact. This post covers two easy A/B tests every business should run, and both are perfect for beginners and veterans […]The post Two Easy A/B Tests Every Business Should Run appeared first on Online Marketing Simplified.
 
  • add this feed to my.Alltop

    Heroic Search

  • 3 Types of Content People Care About

    Kali Hawlk
    30 Jul 2014 | 5:00 am
    You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or haphazardly slap an email campaign together, hit send, and cross […] The post 3 Types of Content People Care About appeared first on Heroic Search.
  • Can Reddit Help You Get the Word Out?

    Abbie Reedy
    2 Jul 2014 | 2:50 pm
    If you’ve heard of reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone.  Of all the social media outlets available to the masses, reddit might be one of the trickier to utilize effectively, and it is certainly not for every kind […] The post Can Reddit Help You Get the Word Out? appeared first on Heroic Search.
  • 5 Resources to Find Fresh Ideas for New Content

    Carrie Smith
    13 Jun 2014 | 6:54 am
    Finding new content to publish every week can become difficult and somewhat time consuming. Whether you’re the person who comes up with the topics for the editorial calendar, or you’re the one writing the topics yourself, there’s always a need for new ideas. Fortunately there are some great resources that will inspire you and ensure […] The post 5 Resources to Find Fresh Ideas for New Content appeared first on Heroic Search.
  • How to Hire a Great Writer: 4 Questions to Ask

    Carrie Smith
    21 May 2014 | 11:09 am
    So you’re ready to hire a writer? Awesome! However, finding a qualified writer who can accurately represent and portray the voice of your brand is no easy feat. You have to make sure they understand the industry, and are knowledgeable about certain topics. But there are a few additional things you should consider before working […] The post How to Hire a Great Writer: 4 Questions to Ask appeared first on Heroic Search.
  • How To Get Press As A Small Business – Presentation Recap

    Jared Carrizales
    13 May 2014 | 5:40 pm
    Meetup Attendees: to get the list of journalists mentioned in the presentation, click here. Simply select “make a copy” and you will have a copy of your own to use for outreach. What exactly does press mean? For most any business it translates to earning editorial mentions. With the metaphorical sledgehammer coming down on the latest spammed […] The post How To Get Press As A Small Business – Presentation Recap appeared first on Heroic Search.
  • add this feed to my.Alltop

    Medical, Dental Practice Marketing

  • Current Clients Are Best Veterinary Referral Source

    admin
    25 Jul 2014 | 4:33 am
    Teaser: There is no better or more readily available source of new client referrals than your current clients. Current clients have firsthand experience with you, your staff and your practice. Current happy clients can be your best ambassadors. The only caveat: You have to ask for their referrals… When to Ask Clients for Referrals The best time to ask for a referral is when a client thanks you for your care or expresses satisfaction with their pet’s outcome. At that moment, the client is giving you an open invitation. Instead of just smiling and thanking them, you or your staff should say…
  • New Strategies for Online Veterinary Marketing (MDs and Dentists Should Also Take Note!)

    admin
    25 Jul 2014 | 4:31 am
    New strategies are attracting veterinary clients and referrals online, and they are less intrusive and less costly to you. If you are like most veterinarians, you want to know how you can take advantage of online social media, mobile web and online reputation management using today’s most cost-effective services… After years of being exposed to over 5,000 marketing messages every single day of our lives, we have become far less receptive to traditional media and marketing messages. That’s because traditional media such as newspaper ads, TV and radio commercials, direct mail and outbound…
  • Your Current Patients Are Your Best Referral Source

    admin
    27 Jun 2014 | 2:44 am
    There is no better or more readily available source of new patient referrals than your current patients. Current patients have firsthand experience with you, your staff and your practice. Current happy patients can be your best ambassadors. The only caveat: You have to ask for their referrals… The Perfect Opportunity to Ask Patients for Referrals The best time to ask for a referral is when a patient thanks you for your care or expresses satisfaction with their outcome. At that moment, the patient is giving you an open invitation. Instead of just smiling politely and thanking the patient,…
  • Video is Critical to Online Healthcare Marketing

    admin
    27 Jun 2014 | 2:43 am
    Video has rapidly become the single most engaging and clicked-on of all Internet media. Astoundingly, people view over four billion YouTube videos every day. So it makes perfect sense to use the power of video and social media – YouTube, Yelp, Facebook, Twitter, LinkedIn and Google – to communicate with your patients and prospective patients. An online video, or “eVideo,” should deliver your branded marketing message in an emotionally engaging, visually appealing way that people can relate to – the kind of people you want as patients. Videos Engage Patients and Keep Them on Your…
  • Health Professionals Earn C-Minus in Writing

    admin
    28 May 2014 | 7:17 am
    You probably don’t realize that your style of writing is getting in the way of effective doctor-patient communications and would probably earn you no more than a C-minus grade in high-school English. Here are three big reasons why and three ways you can improve your written communications… Who are you writing to? Most experts agree that the average American reads at a 7th or 8th grade level, and many newspapers are written at a 5th grade level. Yet, most healthcare writing targets 11th or 12th grade readers. Are you talking over the heads of most of your patients? Will older and less…
  • add this feed to my.Alltop

    SPINX Digital Blog

  • 3 Essential Apps For Your Beauty Website

    Sukesh Jakharia
    29 Jul 2014 | 6:05 am
    A beauty industry success story. Cosmetics is a $100 billion industry that’s crowded with household names that are synonymous with glamour. Rather than let themselves be scared off by the prospect of going up against L’Oreal or Estée Lauder, new cosmetics success stories shine each year. In 2014, cosmetics startup Julep showed how a savvy firm can leave its rivals in the dust and carve out a niche for itself. The company has found success by some very high-tech means: building word-of-mouth through online channels and accumulating startup capital through crowdfunding methods. Julep in…
  • How to Win the WebAward For Online Marketing

    Sukesh Jakharia
    22 Jul 2014 | 2:06 am
    Courtesy Marcella Palma Flickr Though it may lack some of the glamour of the Oscars, the WebAward is an esteemed honor in the American web marketing world. The WebAward is understood industry-wide as a benchmark for excellence in web marketing, and is highly sought-after. Any online agency working in web marketing and design should know how the WebAward works. It can make a difference in exposure, sales, and credibility. The WebAward Basics The contest is put on by the Web Marketing Association, which is a volunteer coalition of designers, advertising experts, and web professionals. The…
  • 3 Web Design Mistakes You Can’t Afford To Make

    Sukesh Jakharia
    15 Jul 2014 | 5:06 am
    Every year there are new hot trends in web design. Any savvy web designer knows the benefits of responsive design, and can tell you all about how cool parallax scrolling looks. But when a design trend catches on, another trend usually has to make way. Just like skeumorphism is getting phased out in favor of flat design, some trends need to go away to make room for new ones. Sometimes it’s necessary to call out the ones that overstay their welcome. Here are 3 web design trends to avoid. 1. Pop-Up Ads Ironically, an intrusive pop-up ad discourages users from reading a piece about…
  • 3 Lessons from the Best Pharmaceuticals Websites

    Sukesh Jakharia
    9 Jul 2014 | 2:34 am
    The Web Marketing Association’s annual WebAwards for 2014 will be given out in September, and one of the categories we’re most excited about is best pharmaceutical website. Pharma has been a latecomer to the world of online marketing, as stringent regulations have made companies skittish about entering the digital world. However, the WebAwards are a great time to showcase how digital marketing can increase pharma’s ROI. The Web Marketing Association is a a group of leaders and creators of digital marketing companies, who have been putting on the WebAwards for 17 years. The…
  • 3 Reasons to Hire an Agency over a Solo Web Designer

    Sukesh Jakharia
    3 Jul 2014 | 6:00 am
    A couple members of the Spinx team. Courtesy Spinx Pinterest We were recently pleased to be contacted by an old client of ours for some work. It’s always great to hear from customers satisfied with what you do—it’s the highest compliment that a digital craft agency can be paid. However, the client’s story was one we’d heard before. Our client had initially solicited a solo web designer for some services, with the expectation of getting the work done by a certain date. Weeks later and with little warning, our client received the bad news that the freelancer was moving out of the…
 
  • add this feed to my.Alltop

    Inbound Marketing, Search Engine Optimization & Content Marketing

  • 8 Pay Per Click Tips for Beginners

    Market Domination Media
    25 Jul 2014 | 8:18 am
    If you want to be competitive you need to be found online, and at the top of the search results. If you are in a very competitive industry or don’t have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign. PPC advertising can position your company at the top of the search results almost instantly.If you are new to pay per click advertising and want to learn more about how it can help your business then continue reading. We have put together eight basic tips to help you dive in and understand how PPC…
  • Link Building Explained – What is Link Building?

    Market Domination Media
    24 Jul 2014 | 10:26 am
    What is link building? Wikipedia states, “In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a page.” So what exactly does this mean?There really isn’t a standard definition, because people (and especially SEO companies) have their own definition of what link building is. There are some search engine optimization agencies that build massive amounts of low quality and spammy links and consider that link building, while there are other agencies that focus on building high quality links.When it comes…
  • Make Sure Your Email Marketing is CAN-SPAM Compliant

    Market Domination Media
    23 Jul 2014 | 9:45 am
    There is a good chance that you receive non CAN-SPAM compliant emails every single day. We receive dozens of unsolicited spam emails every day that are all in clear violation of the CAN-SPAM Act. Your business could be hit with some serious fines if you are sending emails that aren’t compliant. We wanted to discuss several possible ways your email marketing is in violation of CAN-SPAM without your knowledge.Not Properly Identifying Who is Sending the EmailYour recipients need to know whom the email is coming from. When they open their email and look at their inbox they should be able to…
  • Silicon Valley Entrepreneurs Are The New Rock Stars [Infographic]

    Market Domination Media
    22 Jul 2014 | 5:58 am
    Name one entrepreneur that wasn’t a fan of the hit TV series Entourage. You can’t. The show gave us all a peek into the crazy and wild ride they call Hollywood, and it quickly became a Sunday night ritual for many.When the wild ride ended, many were left wondering if any network would step up and fill the void left when Entourage ended. Well, HBO hit another home run with their new Silicon Valley show that depicts the startup life and follows a group as they bring their compression software to market.Are the Silicone Valley entrepreneurs the new rock stars? We thought it would be fun to…
  • Improve Blog Traffic With These 3 Tips

    Market Domination Media
    21 Jul 2014 | 8:18 pm
    Many business owners are looking for ways to improve blog traffic, as a blog is no longer an option for a business looking to maximize their online marketing. They are extremely effective and can produce a very healthy ROI when utilized correctly.Your blog provides you with a great tool to connect with your target market and position your brand as an authority. Producing excellent content will produce more leads for your business, allowing you to convert more sales, and then ultimately more revenue.Yes, a blog is a very powerful tool, but now every business has a blog. You need to post useful…
  • add this feed to my.Alltop

    Alessandro Marrella

  • 5 steps to build and improve your online presence

    Alessandro Marrella
    21 Jul 2014 | 9:36 am
    Being found online and acquire new followers is important both for people and businesses. In this post I will show you how to get started building your brand online, from some basic steps like “getting a website” to actively engage with present and potential customers. Let’s start now.1. Get a websiteScreenshot of my website. I’m using it for the same reason as you should: build my presence online.The following statement is valid for both your business and for yourself as a brand: you need a website. If someone looks at you online what do they find? If the first…
  • How to get the most out of the new twitter analytics

    Alessandro Marrella
    14 Jul 2014 | 9:05 am
    Last week Twitter updated their analytics dashboard. I decided to check it out and post here my advices to get the most out of it.The data availableThe dashboard is divided in 3 main sections, accessible through the top navigation menu: Tweets, Followers and Twitter Cards.The Tweets tabIn the Screen Shot below you can see an example of the @Buzzfeed tweet activity tab.Screen shot of the “Tweets” tab of @Buzzfeed. Image source: TwitterAs you probably noticed, there is a graph displaying the total daily impressions of the tweets and below a detailed view of every single tweet with…
  • This is a Lean Blog

    Alessandro Marrella
    10 Jul 2014 | 7:30 am
    For those not familiar with the “lean” concept, it’s basically a methodology that allows startups (but not only, every kind of business can use it) to experiment and change the product even before building it. For this blog I use the same approach. Until yesterday it was about Digital Marketing (with more focus on inbound and content marketing) but looking at the results of some of my experiments (that I will share in a few months, when they are more “complete”) Marketing is not appealing the right audience I wanted to.I’m looking at you, small business…
  • How can you attract and convert customers with Inbound Marketing

    Alessandro Marrella
    7 Jul 2014 | 2:00 am
    Last week I wrote about Android and the future of digital marketing, highlighting the importance of rich snippets to integrate with wearables, cars and TVs. This week I want to focus on something even more important than search-optimised markup to be found on Google: the Searcher. The person who is looking for some information and that you have the opportunity to reach. But how can you do it?You might think you could:Advertise with Google Adwords focusing on those keywords and topicsAdvertise on the Social Networks based on interests or on a lookalike audienceCreate an awesome youtube adDo…
  • Android brings digital marketing to a whole new level

    Alessandro Marrella
    30 Jun 2014 | 9:00 am
    Last week brought great changes and new opportunities for digital marketers. Google I/O introduced some technological innovation that cannot be ignored. Here is an analysis on what the technology will probably mean for marketing in a few months very soon.Google Watch and Android Wear: what will wearable technology mean to digital marketing?“Stacked” notifications on a Google Watch. Will we be spammed on our wrists now?If you are thinking about seeing Google AdWords on your watch you are probably wrong, or, at least, it’s not like you imagine them.The focus on the…
Log in