SEM (Search Engine Marketing)

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  • Revisiting The Adult Affiliate Marketing Niche With Ricky Ahuja

    ShoeMoney
    Jeremy Schoemaker
    30 Jul 2015 | 2:22 pm
    Ricky Ahuja,  AKA the Turbanator, from clicksyndicate.com has been a mainstay at all affiliate marketing conferences I have ever been to.  If you have ever been to an Affiliate Summit I am sure you recognize him.  He is a great dude. Riki is the head dude for Click Syndicate one of the largest adult affiliate networks on the planet.  I recently was talking with him on Skype and asked if he would mind doing an interview about the affiliate marketing space as it pertains to the adult niche in today’s world. Since the inception of Affiliate Marketing (No Zappos you did not invent it)…
  • Clix Marketing #PPC News & Views: July 31, 2015

    The Clix Marketing Blog
    Michelle Morgan
    31 Jul 2015 | 5:46 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Skift Four Big Mistakes Hotels Make with International PPC Marketing: Although the title of this post centers around hotels, the themes and practices outlined in this post can be carried over to nearly any vertical in international PPC. Check out the post to make sure you’re not making these harmful mistakes with your overseas campaigns. PPC Hero Dissecting PPC Agency Pricing Models: No matter if you’re an agency, a one man shop, or in the market…
  • Don’t block your CSS and JS files

    Yoast
    Thijs de Valk
    29 Jul 2015 | 7:40 am
    Yesterday, we got a question on Facebook that made me feel the need to respond publicly: are you guys going to have a fix for the Google Bot issue that came up today? For every site I have using Yoast for my sitemap I got this error from Google Webmaster Tools today: “Googlebot cannot access CSS and JS files” Let me first say that this is not something that’s being caused by our Yoast SEO plugin. I’ll explain what this is all about. Yesterday a notice was sent out from Google Search Console that a lot of webmasters have probably gotten. It basically tells people…
  • 10 Tips for a Successful Post-Mortem

    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon
    Kyle Eliason
    16 Jul 2015 | 9:23 am
    I love meetings. Actually, let me clarify. I like creative, strategy-focused meetings like a brainstorm or its emo cousin, the Post-Mortem. What is a post-mortem? To some, it’s an examination of a corpse in order to determine the correct cause of death. To other more well-adjusted individuals (no offense Dana Scully), it’s a discussion (usually at the end of the project) to identify and analyze elements of a project that were successful or unsuccessful. It answers the question, “How’d we do?” Many people find the name “post-mortem” too macabre. They’d rather call it a…
  • 100 Best Search Engine Optimization Firms Revealed by topseos.com for August 2015 - MarketWatch

    search engine marketing - Google News
    1 Aug 2015 | 12:01 am
    100 Best Search Engine Optimization Firms Revealed by topseos.com for August 2015MarketWatchThe topseos.com independent research team spends time analyzing search engine optimization firms by taking a thorough look at key strengths and competitive advantages of contending online marketing firms. The recommendations are formulated through ...topseoscom Announces Powerhouse Internet Marketing as the Eighth Best Search Consumer Electronics Nettopseos.com Announces Newpath WEB as the Third Top Search Engine Optimization SYS-CON Media (press release)Best Enterprise SEO Firms Recommendations…
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    ShoeMoney

  • Revisiting The Adult Affiliate Marketing Niche With Ricky Ahuja

    Jeremy Schoemaker
    30 Jul 2015 | 2:22 pm
    Ricky Ahuja,  AKA the Turbanator, from clicksyndicate.com has been a mainstay at all affiliate marketing conferences I have ever been to.  If you have ever been to an Affiliate Summit I am sure you recognize him.  He is a great dude. Riki is the head dude for Click Syndicate one of the largest adult affiliate networks on the planet.  I recently was talking with him on Skype and asked if he would mind doing an interview about the affiliate marketing space as it pertains to the adult niche in today’s world. Since the inception of Affiliate Marketing (No Zappos you did not invent it)…
  • The Best Methods For Building Your Professional Network

    Jeremy Schoemaker
    29 Jul 2015 | 6:21 am
    One of the main advantages of building your professional network is that it can open new doors of opportunity for you. It’s great to study strategies and tactics, and to become knowledgeable about your industry, but it isn’t always about what you know as much as it is who you know. Who you know can really transform you, and have a hand in making you more successful than you ever imagined possible. Faceless corporations are not the decision makers; people are. Influence is going to come from building trust with those people. So, here are the best methods for building your…
  • Join me LIVE today on the ShoeMoney Show with BuluBox

    Jeremy Schoemaker
    28 Jul 2015 | 5:02 am
    Today on the ShoeMoney Show I will have my friend, founder, and CEO of BuluBox – Paul Jarett.    And you can join us live and ask questions (see below). Years ago when I had my office downtown Paul and his wife had rented a month to month super small office to start an online supplement box company.  This was right next to ours.  It barely had lights let alone a bathroom – guess whose they used LOL. Long story short he has built one of the largest monthly subscription box companies and has raised over 4 million dollars for the company to date. Paul will be LIVE on the…
  • Build Your Online Business With Brand Reputation In Mind

    Jeremy Schoemaker
    23 Jul 2015 | 6:04 am
    Whether your business is big or small, brand reputation is hugely important. You need to be constantly thinking about how you want to be known and remembered by your leads, customers, and website visitors. Most business owners would probably say that they want their company to be well-thought of, but don’t necessarily have a plan to execute on. So here’s a workable plan, also known as – what I like to call – the eight be’s (you’ll find out why in a second). Here’s how you can build your online business with brand reputation in mind. Be Transparent…
  • How To Perfect Your Story To Get More PR Opportunities

    Jeremy Schoemaker
    16 Jul 2015 | 7:31 am
    It might be cliché to say, but when it comes to branding and marketing, nothing is more important than your story. You’ve probably heard that before, but it bears repeating. So you’ve decided that you need to get covered by the media. It’s a great way to gain more attention for your website, blog, podcast, product, app, or whatever you’re doing, but unless you know how to connect with journalists and reporters, you’re going to have a tough time getting coverage. You’ve got to put together a compelling story. So here are four steps you can take to craft a…
 
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    The Clix Marketing Blog

  • Clix Marketing #PPC News & Views: July 31, 2015

    Michelle Morgan
    31 Jul 2015 | 5:46 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Skift Four Big Mistakes Hotels Make with International PPC Marketing: Although the title of this post centers around hotels, the themes and practices outlined in this post can be carried over to nearly any vertical in international PPC. Check out the post to make sure you’re not making these harmful mistakes with your overseas campaigns. PPC Hero Dissecting PPC Agency Pricing Models: No matter if you’re an agency, a one man shop, or in the market…
  • Google Shopping Continues To Grow Up

    Susan Wenograd
    29 Jul 2015 | 7:36 am
    Google Shopping has been busy over the past year and is growing up fast. In case you haven’t heard, they’re adding features at a rapid pace, taking Shopping from a fairly simplistic platform into a much more robust one. It’s interesting, since aside from upgrading PLAs to Shopping campaigns, the features have seemed largely static for quite awhile now. Well, no more…as Shopping continues to grow, it looks like Google is starting to pay more attention to enhancing the experience, both for users and for advertisers. This is especially true for mobile users, which are…
  • The BIG LIST of Tools & Software Required to Run a Digital Advertising Agency

    John Lee
    28 Jul 2015 | 4:13 am
    As I was hurtling through the air at breakneck speeds the other day (In an airplane silly! I’m not Superman.), I had a thought. “Holy crap! The amount of tools and software I use each day is INSANE.” And as any sane person would, I proceeded to write it all down. The more I wrote, the more I realized that going to work these days is more like stepping into The Matrix. “There is no spoon.” It was a fascinating exercise to see on paper what software and tools it takes to run Clix Marketing. There’s account-side stuff that nearly all PPC managers use.
  • Which Sales Persona Does Your Site Exemplify?

    Amy Bishop
    27 Jul 2015 | 5:57 am
    A few weeks ago, I wrote a post about the newest member of your sales team. Spoiler alert: it’s your web site. Your web site may be the first interaction that potential consumers have with your brand (and anonymously, no less). Therefore, their decision to pursue a relationship with your brand hangs in the balance of your web experience. That’s why it is so important to put your best face forward with your digital experience. So now that we’ve established that your web site is a member of your sales team, let’s find out just which sales persona most closely describes your digital…
  • Clix Marketing’s #PPC News & Views: July 24, 2015

    Michelle Morgan
    24 Jul 2015 | 6:10 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts The SEM Post PPC Audits: A Guide to Playing Fair: Our industry relies on audits (in most cases) for an agency to prove their worth to a potential client. But there are some areas of account audits that are fair game and others that should be taken with a grain of salt. Check out the article for more. PPC Hero 5 Ways PPC Accounts Are Like Toddlers: Whether you have kids or have just been around that one kid for 20 minutes that one time, this article draws some…
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    Yoast

  • Don’t block your CSS and JS files

    Thijs de Valk
    29 Jul 2015 | 7:40 am
    Yesterday, we got a question on Facebook that made me feel the need to respond publicly: are you guys going to have a fix for the Google Bot issue that came up today? For every site I have using Yoast for my sitemap I got this error from Google Webmaster Tools today: “Googlebot cannot access CSS and JS files” Let me first say that this is not something that’s being caused by our Yoast SEO plugin. I’ll explain what this is all about. Yesterday a notice was sent out from Google Search Console that a lot of webmasters have probably gotten. It basically tells people…
  • 10 tips for an awesome and SEO-friendly blog post

    Marieke van de Rakt
    28 Jul 2015 | 5:50 am
    Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills! For some, writing for SEO purposes and…
  • Weekly SEO Recap: Google Panda 4.2

    Joost de Valk
    24 Jul 2015 | 2:51 am
    First things first: I type this as I’m getting ready for a holiday, so the next weekly SEO recap will be on August 21st. Luckily, Google released Panda this week, so I can cover it now. And there’s more, including a statement by Google about the new top level domains. Let’s dive in: Google Panda 4.2 Google has rolled out Panda 4.2. There are several posts out there, like on SearchEngineLand, TheSEMPost and Search Engine Roundtable, covering it. Let me try to explain the most important details about this update in layman’s terms. Panda 4.2 is not an update, but a…
  • Internal Search for webshops: An essential asset

    Michiel Heijmans
    23 Jul 2015 | 6:22 am
    Internal search is a valuable asset for any informational website containing over 20 pages. That value is probably double or more for webshops. The easier a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for informational websites, I’d like to elaborate a bit more on internal search for webshops in this post. Internal search for webshops There is a reason the larger webshops add so much focus on their internal search: you will buy their stuff if you can easily find the product you are looking for. It’s as…
  • Interpreting your A/B test results

    Thijs de Valk
    22 Jul 2015 | 6:19 am
    We’ve written a few posts on how to set up your A/B tests. However, the setup of your A/B tests is only the first step, obviously. Once you’ve set up a test and you’re getting some results, what should you do then? In this post I’ll be explaining how you can interpret your A/B test results and what you should look out for. Test duration Before you can actually start interpreting your A/B test results, you need to be sure that your test has been running for at least 7 days. This means that you’ll have corrected for the fact that some days get you more…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • 10 Tips for a Successful Post-Mortem

    Kyle Eliason
    16 Jul 2015 | 9:23 am
    I love meetings. Actually, let me clarify. I like creative, strategy-focused meetings like a brainstorm or its emo cousin, the Post-Mortem. What is a post-mortem? To some, it’s an examination of a corpse in order to determine the correct cause of death. To other more well-adjusted individuals (no offense Dana Scully), it’s a discussion (usually at the end of the project) to identify and analyze elements of a project that were successful or unsuccessful. It answers the question, “How’d we do?” Many people find the name “post-mortem” too macabre. They’d rather call it a…
  • How Conflict Is Key To Creating Great User Experiences

    Misty Weaver
    2 Jul 2015 | 1:15 pm
    Mr. Fisher Goes to Washington Steve Fisher, co-organizer Design & Content Conference recently visited Portent’s office in Seattle (Washington) to exchange brilliant ideas, but also to tell us some horror stories. For example: What do zombies have to do with content and design? Clearly, a lot. We Content Strategists are officially outpaced and outnumbered. So we huddle together for warmth at meetups and look for brilliant ways to help clients solve the business challenges that undermine their content programs. Although Steve loves Zombie metaphors he says we’re not facing an…
  • To my team, at 20

    Ian Lurie
    29 Jun 2015 | 4:22 pm
    This is what I said at Portent’s 20th-anniversary party. It’s also a kind of open letter to my team. For posterity, I’m posting it here. If you really want to know what we’re all about, this is a really good place to start: 20 years ago when I started Portent, as my accountant filled out our paperwork, he asked “What do you do?” I said “Information design.” He raised an eyebrow and asked “aruh?” I explained “We build websites, help clients generate PDFs, and we write great copy for them.” He said “uhhh…”…
  • Three Months at Portent: My Life as an Intern

    Portent Staff
    26 Jun 2015 | 12:25 pm
    My internship at Portent is ending, and although I am sad to be leaving, I want to take the time to reflect on my past three months. Here are some thoughts I want to share for anyone out there looking for an internship in social media or something related to digital advertising. To the best of my ability, I have collected everything that I have learned and found most helpful regarding social media. First and foremost, Facebook Business Manager became a really good friend of mine these past three months. I learned more about Facebook after coming to Portent than I ever knew before. The…
  • Why not?

    Ian Lurie
    18 Jun 2015 | 2:09 pm
    TL;DR: I wrote my very first Medium post ever. It’s about marketing leadership and getting to “Why not?” Click here to read it. Any smart organization has the risk-takers and the risk-averse. That’s a very necessary balance. If all you have are risk-takers you’ll probably run aground in a hurry. If everyone on your team is risk-averse, you probably won’t make any progress. As Internet marketers, we’re usually called upon to be the risk takers. We charge in with all sorts of ideas for change. We assume everyone will fall all over themselves to implement those ideas. But…
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    search engine marketing - Google News

  • 100 Best Search Engine Optimization Firms Revealed by topseos.com for August 2015 - MarketWatch

    1 Aug 2015 | 12:01 am
    100 Best Search Engine Optimization Firms Revealed by topseos.com for August 2015MarketWatchThe topseos.com independent research team spends time analyzing search engine optimization firms by taking a thorough look at key strengths and competitive advantages of contending online marketing firms. The recommendations are formulated through ...topseoscom Announces Powerhouse Internet Marketing as the Eighth Best Search Consumer Electronics Nettopseos.com Announces Newpath WEB as the Third Top Search Engine Optimization SYS-CON Media (press release)Best Enterprise SEO Firms Recommendations…
  • 9 Ways Search Engine Marketing Is Changing - Huffington Post

    30 Jul 2015 | 11:15 am
    Huffington Post9 Ways Search Engine Marketing Is ChangingHuffington PostEvery year since 2012, SearchMetrics has released an annual report titled, "SEO Ranking Factors Study". This exhaustive report analyzes the top 30 search results for 10,000 keywords and going through almost 300,000 URLS to find changes in SEO ranking ...and more »
  • SEO.IN Named Top Search Engine Optimization Company in India by topseos.com ... - MarketWatch

    30 Jul 2015 | 12:00 am
    SEO.IN Named Top Search Engine Optimization Company in India by topseos.com MarketWatchNAPLES, FL , Jul 30, 2015 (Marketwired via COMTEX) -- topseos.com, the independent authority on search marketing, has named SEO.IN the best search engine optimization firm in India for July 2015. Each month the independent research team at ...topseos.com Reveals Cartoozo as the Top Search Engine Optimization Firm in the SYS-CON Media (press release)Sachs Marketing Group Named Eighth Best Local Search Engine Optimization Virtual-Strategy Magazine (press release) (registration) (blog)topseoscom Declares…
  • What To Do When Content Marketing Fails To Improve SEO Performance - Search Engine Land

    29 Jul 2015 | 7:54 am
    Search Engine LandWhat To Do When Content Marketing Fails To Improve SEO PerformanceSearch Engine LandI believe the vast majority of in-house and agency-related search engine marketers are involved, in some capacity, with their organization's content marketing initiatives. According to the above-referenced reports, SEO is directly or indirectly related The Holy Grail of Startup Marketing: Search, Social and ContentEntrepreneurThe evolution of SEOiMedia ConnectionMaster SEO and rise up the Google rankingsThe GuardianDigital Journalall 29 news articles »
  • topseos.com Names eMarketing Concepts as the Sixth Top Search Engine ... - MarketWatch

    29 Jul 2015 | 12:01 am
    topseos.com Names eMarketing Concepts as the Sixth Top Search Engine MarketWatchNAPLES, FL, Jul 29, 2015 (Marketwired via COMTEX) -- topseos.com has named eMarketing Concepts the sixth best search engine optimization company for July 2015. eMarketing Concepts was selected due to their impressive performance in the ...Cartoozo Named Best Search Engine Optimization Service in the United Kingdom Consumer Electronics Nettopseos.com Selects WebiMax as the Top Search Engine Optimization Agency for Digital Journalall 7 news articles »
 
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    Search Engine Guide : Small Business Search Marketing

  • The Need for Small Businesses to Build a Conversion-Friendly Website

    28 Jul 2015 | 4:04 pm
    by Kevin Johnson When it comes to the world of Web development, it seems that trends and opinions on the most effective options are constantly in flux. Responsive Web design? Parallax? But at the end of the day, only one thing should really matter for small businesses hoping to improve their online business efforts: making conversions.Just like any other aspect of a small business, a website's ultimate goal should be to spur potential consumers to action. Whether that action is a sale, an online query or something else is determined by the business's goals, but either way, the website needs…
  • Searchmetrics Releases New Content Performance Research Tool

    23 Jul 2015 | 5:57 pm
    by Jayson DeMers When more than 5,000 marketers were asked, "Does your organization use content marketing?" for the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends--North America report, an astounding 86% responded with, "yes." However, when asked, "How successful is your organization at tracking the ROI of its content marketing program?" only 21% said that they were successful.So, why would you continue to spend money on a content marketing budget if you aren't able to effectively measure its performance?In most cases, you wouldn't. But on July 15, 2015,…
  • Do you know how to calculate your conversion rate?

    10 Jul 2015 | 4:41 pm
    by Mike Moran I had a great time delivering the keynote one time at the Wednesday live conference in Stockholm, which featured an all-too-typical show of hands. First, I asked how many of the marketers in attendance had a Web Analytics system installed on their site. Every hand in the room went up. Then I said, "Keep your hands up if you check your results at least once a day." Every hand went down. Why is this so? Having an analytics system and not using it regularly is like having an extra car in your garage that you don't drive. What is stopping us from using these numbers that we generate…
  • 5 Resume Tips Designed to Help SEOs Land Competitive Jobs

    23 Jun 2015 | 10:11 am
    by Jayson DeMers Do you feel like you're an expert at getting clients to rank for certain keywords or objectives? Well, are you equally as good at marketing your own services and maximizing resume visibility? Just as you do with websites, blog posts, and search terms, you have to work hard to ensure your resume is seen by as many people as possible. Additionally, it needs to effectively capture your skills, qualifications, and personality. Learn From These 5 TipsDid you know that recruiters and those responsible for hiring people only spend an average of five to seven seconds looking at…
  • What to Do When Your Domain Name Isn't Available

    9 Jun 2015 | 2:25 pm
    by Jayson DeMers For companies with incredibly unique names, it's often simple to register a desirable domain name. However, with more than 850 million active websites on the internet, some brands find it challenging to secure the domain they want. Don't fret, though; there are plenty of ways to work around this and find a domain and extension that works for your business.The Importance of a Great Domain NameTrying to identify the value of a domain name is complicated and challenging. It's different for every business, industry, and customer. As an independent variable, it really doesn't have…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Yahoo Buys Social Commerce Site Polyvore

    Greg Sterling
    31 Jul 2015 | 2:31 pm
    Yahoo announced this afternoon that it was buying social shopping destination Polyvore. Yahoo said in its release that the acquisition would “strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power... Please visit Search Engine Land for the full article.
  • SearchCap: Slow Google Panda, SEO Landing Pages & TheLandys Extended

    Barry Schwartz
    31 Jul 2015 | 1:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Slow Google Panda, SEO Landing Pages & TheLandys Extended appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Deadline Extended For 2015 Search Engine Land Awards Entries

    Search Engine Land
    31 Jul 2015 | 12:00 pm
    Due to overwhelming response and the high level of interest, we have decided to extend the entry deadline for the Search Engine Land Awards until FRIDAY, AUGUST 7, 2015, at 11:59 p.m. ET. As the entry fees add to the total charitable contribution from the awards program, we appreciate the search... Please visit Search Engine Land for the full article.
  • Deepen Your Social Marketing Skill Set – Attend Marketing Land’s SocialPro Conference

    Search Engine Land
    31 Jul 2015 | 9:48 am
    Take your social media marketing skills to unprecedented levels by attending SocialPro! Formerly known as SMX Social Media Marketing, SocialPro is the conference to learn groundbreaking tactics taught by leading brands and agencies from across the globe. SocialPro is programmed by the editorial... Please visit Search Engine Land for the full article.
  • Squeezing More Value Out Of Your Most Important SEO Landing Pages

    Tom Demers
    31 Jul 2015 | 7:57 am
    Key landing pages not performing as well as you'd hoped? Check out columnist Tom Demers' helpful guide to getting the most out of your best content. The post Squeezing More Value Out Of Your Most Important SEO Landing Pages appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
 
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    ISEdb.COM

  • Google Tests Hotel Booking

    Tariq Ali
    14 Jul 2015 | 6:03 am
    Google has been quietly testing hotel booking feature on their Google.com/hotels site according to the travel news site Tnooz. The company is seeking to have hotel seekers find their hotel and complete their reservation without leaving Google. Today, Google direct users to the hotel website or a 3rd party travel agency. It’s unknown if Google […] The post Google Tests Hotel Booking appeared first on ISEdb.COM.
  • Using Twitter Cards to Promote Your Brand

    Ian Oliver
    30 Jan 2015 | 12:39 pm
    Twitter Cards have been around for a while, but with every new update they become more and more powerful for helping us promote our brands. In the beginning, they were merely more eye-catching then your average Tweet. This alone increased clicks, retweets, and favorites. But the new and improved Twitter Cards allow followers to become […] The post Using Twitter Cards to Promote Your Brand appeared first on ISEdb.COM.
  • Google Expands Local Inventory Ads To More Countries

    Sandip Sen
    25 Sep 2014 | 6:13 am
    Google’s product listing ads or local inventory ads are now going to be available in the UK, France, Germany, Japan and Australia. Google Inventory Ads were launched in the U.S last Fall. Local inventory ads help retailers drive foot traffic and sales by showing local product availability, price and store information to shoppers in the area. According […] The post Google Expands Local Inventory Ads To More Countries appeared first on ISEdb.COM.
  • Facebook To Unveil New Ad Tool Next Week

    Tariq Ali
    23 Sep 2014 | 6:02 pm
    Facebook plans to unveil a new advertising tool to help advertisers track users across all devices according to the Wall Street Journal. The move comes as brand advertisers move resources away from their Facebook pages in favor of micro sites . The new tool is expected to be released next Monday at Advertising Week in New […] The post Facebook To Unveil New Ad Tool Next Week appeared first on ISEdb.COM.
  • China Blocks DuckDuckGo

    Tariq Ali
    22 Sep 2014 | 1:43 pm
    DuckDuckGo, the privacy search engine is no longer accessible in China. The Founder and CEO of DuckDuckGo, Gabriel Weinberg, confirmed that his search engine was blocked by Chinese regulators. He confirmed this yesterday on Twitter. @SirSteven @duckduckgo @jasonqng we did get blocked as far as we know — Gabriel Weinberg (@yegg) September 21, 2014 Weinberg […] The post China Blocks DuckDuckGo appeared first on ISEdb.COM.
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    Home - SearchEngineWatch

  • Bing Tests Emoji Keyboard

    Mike O'Brien
    31 Jul 2015 | 1:09 pm
    Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard.
  • How Do You Rank on Google?

    Mike O'Brien
    31 Jul 2015 | 6:02 am
    Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.
  • The New Media Meritocracy

    Kevin Lee
    31 Jul 2015 | 4:30 am
    Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.
  • 5 Modern-Day Alternatives to Link Building

    Jayson DeMers
    31 Jul 2015 | 3:30 am
    Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty or the stigma of "link building."
  • Google Given Right to Appeal in Safari Cookies Case

    Dave Neal
    30 Jul 2015 | 1:14 pm
    The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser.
 
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    Internet Marketing NewsWatch

  • ‘4 Social Media Buzzwords You Should Not Stop Using’ – ClickZ Blog

    Tarun Patel
    30 Jul 2015 | 10:12 pm
    Angie Pascale says, “All digital marketers should keep the following four social media terms in their vocabulary. Social media, like every other marketing initiative (and some would even argue more so), is full of buzzwords. I’ll admit I use them every day, but when I hear others stringing them together in pretentious and increasingly nonsensical […] [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • ‘The Argument For Investing In True Fan Engagement’ – TechCrunch

    Tarun Patel
    30 Jul 2015 | 10:03 pm
    Harrison Shih says, “Following the launches of brand-centric services on sites like Facebook, YouTube, LinkedIn, and Google+, social media was the place for businesses to acquire new users and engage their fans. This seemed like an efficient way to get exposure: Businesses could essentially “rent” a spot on Facebook, much like a small shoe brand could […] [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • ‘How Marketing Can Contribute to Revenue Generation’ – ‘MarketingProfs’ Blog

    Tarun Patel
    30 Jul 2015 | 10:01 pm
    Glenn Gow says, “Do you look at Marketing as a cost center or as a revenue center? If you said “cost center,” you’re missing out on a big opportunity. Don’t feel bad, though; for a long time, Marketing has been seen as just that—a necessary but costly part of doing business. Revenue? How could Marketing actually […] [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Publish to unlimited WordPress Sites (one-time special) #ad

    Phil Cullum
    30 Jul 2015 | 9:57 pm
    As we reported, PublishVault opened for new users yesterday. No matter what type of blog site you publish to, this application will benefit your site or sites (they are offering unlimited support for WordPress sites). With PublishVault, you can publish content to all of your WordPress sites from one dashboard. You don’t need to login […] [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • ‘Email Summit 2015 Replay: Tips for tech support selection and contract negotiation’ – ‘MarketingExperiments’ Blog

    Tarun Patel
    30 Jul 2015 | 9:56 pm
    Kayla Cobb says, “In the world of marketing, there’s always a push to stay ahead of the curve and, more importantly, ahead of competitors. However, it’s hard to dedicate the time, money, manpower and technical know-how to launching truly eye-catching (and revenue-generating) campaigns. This is especially true for smaller companies with marketing teams consisting of only […] [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    eMarketer Articles and Newsroom Posts

  • Article: Welcome Back to Back-to-School

    30 Jul 2015 | 9:01 pm
    If your customers haven't already started shopping for back-to-school, they likely will within the coming weeks. While back-to-college shoppers behave differently from the younger set, discount stores still dominate shoppers' plans.
  • Article: Smartphone, Tablet Ownership Sky-High in the Netherlands

    30 Jul 2015 | 9:01 pm
    The Netherlands is home to some of the most digitally savvy consumers in the world, and smartphone ownership is now nearly universal among internet users in the country, based on recent research. The number of tablet owners in the country is also high, and consumers are using such devices for both communication and entertainment.
  • Article: Why Marketers Are Wrong to Be Hung Up on Mobile Measurement

    30 Jul 2015 | 9:01 pm
    Marketers continue to grapple with questions and concerns about mobile measurement. Yet some of those concerns stem from misconceptions about mobile measurement capabilities and data availability. Craig Palli, chief strategy officer at mobile marketing technology provider Fiksu, spoke with eMarketer about where marketers are getting things wrong with mobile and why several common misconceptions about mobile advertising persist.
  • Article: How Many Smartphone Users Are Officially Addicted?

    30 Jul 2015 | 9:01 pm
    Smartphone users may be bigger addicts than they think, as the majority check their phones at least a few times an hour. Recent research finds that nearly half of owners can't imagine life without their smartphones, and more than two in five get anxious about the thought of losing them for just a day.
  • Article: Execs Worry Over Audience Delivery via Digital, Mobile and Social

    30 Jul 2015 | 9:01 pm
    There's no doubt that advertisers are funneling money into digital, mobile and social. However, recent research suggests they're still struggling to deliver audience across these channels—and many are turning to technology, such as programmatic tools, for help.
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    The SEM Blog

  • MozCon Notes from the SEO Conference

    Jonti Bolles
    23 Jul 2015 | 10:06 am
    Couldn’t make it to MozCon and need a recap? Arguably one of the better marketing conferences in the year, MozCon  is held each summer with invited speakers who are leaders in the Search Engine Marketing industry. Presentation Slide Decks: If you didn’t get to attend, the team at Moz has no trouble sharing. They have posted the slide decks from each presentation on their Schedule page. Go ahead, take a look, they are all there at:  https://moz.com/mozcon#schedule Session Notes from Live Blogging: Still want more? The team at Unbounce provided live blogging and note taking so…
  • Session at PubCon Austin 2015 – Content Remarketing from Leads

    Jonti Bolles
    21 Apr 2015 | 10:42 am
    PubCon Austin 2015 was held during the beautiful Spring in Texas. One of the most informative sessions was the Increasing Your Leads and Sales With Content Remarketing by Damon Gochneaur of Aspiro Agency and Sean Dolan of PushFire. These guys provided well documented insights into remarketing advertising. Damon kicked off our session with describing what feels like a sucker punch leading to a knock out for him. When he gets great visits, metrics and new leads to a website for a client, he feels like a champion. When none of those leads convert, he feels like he is on the mat for the…
  • Optimize Your Mobile Site for Usability and SEO

    Radames Ortiz
    2 Feb 2015 | 1:51 pm
      If your business does not have a mobile-friendly site then website ranking can and will likely be affected. If your business or association does have a mobile responsive site (and we hope you do), then you should focus on optimizing with the tools and analysis readily available. Since 2013, Google has been preparing webmasters to make their sites mobile-friendly in order to rank well in mobile search. They are already using Mobile-Friendly labels in search results pages to guide users toward compatible sites. According to Jennifer Leggio, Senior Director Security Marketing Strategy,…
  • Panda Do’s and Don’t from Moz

    Jonti Bolles
    6 Dec 2014 | 2:45 pm
    It is not often that I see a clear and short video explaining complex ideas. Panda and Penguin algorithm updates from Google continue to confuse and perplex most people who are not directly in the SEO industry. Moz published a WhiteBoard Friday video outlining how to move forward with your website and content to make sure you are following the best guidelines for quality content and structure. The video is just over 10 minutes long, but well worth the few minutes to hear the ideas. Thanks  #gingerRand   The post Panda Do’s and Don’t from Moz appeared first on The SEM Blog.
  • Recap of Search + Social: The Future of Your Business Online

    Jonti Bolles
    15 Aug 2014 | 9:16 am
    Your SEO and Social Media Marketing questions answered by Bing’s Duane Forrester, Bruce Clay, AimClear’s Marty Weintraub and Maisha Walker. Sponsored by Bing and Inc., a panel discussion was held in Houston, TX at the beautiful Gremillion & Co. Fine Art Annex gallery. With a great selection of hors d’oeuvres and beverages by Swift Company catering, the venue was an elegant welcome to the audience. The event was billed as “what matters most in enhancing your website’s visibility, how to efficiently invest your time (and your money), and what the future holds…
 
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    97th Floor

  • We’re going ROWE!

    Wayne Sleight
    6 Jul 2015 | 3:03 pm
    We’re excited and proud to announce that 97th Floor is now officially a ROWE™ Certified Organization! ROWE stands for Results Only-Work Environment, and is a human resource management strategy that was created by Jody Thompson and Cali Ressler. The idea behind ROWE is to give employees 100% autonomy in exchange for 100% accountability. Employees are […] The post We’re going ROWE! appeared first on 97th Floor.
  • Episode 013: Susan McPherson and Sustainable Communication

    Shante Schroeder
    19 Mar 2015 | 9:00 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with Susan McPherson and adapting in an ever-changing marketing communications landscape, best practices in communicating corporate social responsibility and being one of the most influential women on Twitter. You will learn: 1:30 How Susan got her start and adapted within the ever-changing marketing and communications […] The post Episode 013: Susan McPherson and Sustainable Communication appeared first on 97th Floor.
  • Episode 012: 5 Areas of Research for Best Strategy and Results

    Shante Schroeder
    12 Mar 2015 | 9:00 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with PJ Howland and Brian Clay about effective research, when, why and how it’s important. You will learn: 1:06 5 areas of research for every client: site audit competitive analysis keyword research internal linking editorial calendar 2:45 Why research is important for your work, strategy […] The post Episode 012: 5 Areas of Research for Best Strategy and Results appeared first on 97th Floor.
  • Episode 011: Jeff Harmon and Debunking the YouTube “Viral” Myth

    Shante Schroeder
    5 Mar 2015 | 9:00 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with Jeff Harmon of VidAngel and mastermind behind Orabrush and Poo-Pourri video sensations. They discuss his not-so-overnight successes, best insights and the biggest myth related to “viral” campaigns. You will learn: 1:20 How Jeff got into YouTube by accident. 2:20 All the tactics that didn’t […] The post Episode 011: Jeff Harmon and Debunking the YouTube “Viral” Myth appeared first on 97th Floor.
  • Episode 010: High Level Outreach and Best Relationship Building Practices

    Shante Schroeder
    19 Feb 2015 | 8:30 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with 97th Floor digital marketers Jayme Jenkins and Jimmy Winskowski about high level outreach and connecting with high authority sites in all niches. You will learn: Why outreach is important: Brand mentions SEO benefits high authority links that help with , search engine rankings, communicates […] The post Episode 010: High Level Outreach and Best Relationship Building Practices appeared first on 97th Floor.
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • Small Conversion Actions Are Better Than No Conversion Actions

    Derek Edmond
    28 Jul 2015 | 7:00 am
    While researching keywords for a client, I came across an excellent resource (from one of their competitors) that performed well in organic search for a particular keyword opportunity. Based on competitive SEO research from SEMRush, I’m pretty certain the site receives a fair amount of organic traffic for its position. However one critical issue arose in page evaluation: there was nothing left to do when I was finished reviewing the content marketing asset in question. With limited navigation and no easy-to-find action at the bottom of the page, it was too easy just to click away.
  • 5 Ways to Modernize Your B2B Branding and Marketing Online

    Kelsey Jones
    24 Jul 2015 | 7:00 am
    Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. If your organization is suffering from a case of the “olds” and you want to take your branding and marketing into the 21st century, here’s some areas where a breath of fresh air can make a huge difference in customer perception and interest. Fresh Colors and a New Logo The fastest-spreading way to get a new persona out there is to update your brand’s colors, specifically in all media and collateral, like your logo,…
  • 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

    Derek Edmond
    21 Jul 2015 | 7:30 am
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility. Why build individual landing pages? Consider the following benefits (among others): An opportunity to define a unique…
  • How to Develop an Authoritative Voice in Any Content Niche

    Stacy Thompson
    16 Jul 2015 | 7:00 am
    Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. La de da! Fast forward in time (no, I’m not going to tell you how old I am!) and here I am still writing, but on different subject matter entirely: manufacturing, digital marketing, technology, healthcare, etc. As any content marketer knows, it can be tricky to nail down a distinct and recognizable writing voice when you’re working across multiple industries (particularly those industries that may be completely foreign…
  • 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

    Ryan Young
    14 Jul 2015 | 7:00 am
    There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. However, the executive team often judges content’s success by its impact on sales, as they envision content consumption to follow a linear flow, like this: In a dream content marketing scenario, the above path would be taken 100 percent of the time. However, as a content marketer, I (as well as others) understand the path to purchase via content efforts could be much more complicated, beginning with a cycle that looks more like this: After several visits to the site and…
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    The Search Engine Marketing Blog @ MoreVisibility

  • Coming Soon – Google Universal App Campaigns

    Lauren Owens
    8 Jul 2015 | 2:54 am
    You’ll Soon Be Able to Promote Your Mobile App with Ease Using Google’s Universal App Campaigns Mobile apps can be great for improving user experience and increasing customer loyalty. For this to happen, marketers have one big hurdle to overcome – getting users to download their apps. Luckily there’s a platform for that. Announced last […]
  • Google Announces New Ad Formats Geared Toward the Mobile User

    Lauren Owens
    2 Jun 2015 | 2:45 am
    Earlier this month, Google announced a variety of new AdWords features at their #StepInsideAdWords event held in Half Moon Bay, CA. During this event, VP of Product Management Jerry Dischler described what he called a “fractured” customer journey that begins and ends with mobile. Dischler described these as “micro-moments.” If you’re alive today, you’re aware […]
  • How to Market the Internet of Things

    Garrett Astler
    6 Apr 2015 | 2:09 am
    According to Intel, by the year 2020 there will be 200 billion smart devices connected to the Internet. That’s 26 networked devices for every person on the planet. It’s easy to see why people are starting to get really excited about the future Internet of Things (IoT), but what does it mean for marketers? At […]
  • How to Take Your Remarketing Strategy to the Next Level

    Christina Fournier
    24 Mar 2015 | 2:53 am
    You’ve already invested money into your online marketing efforts. You’re driving traffic to your website through pay-per-click campaigns. You’re buying email lists and developing quality content to entice click-throughs. You’re building your social media following and are engaging with and promoting conversations with your audience. By all accounts, you are doing everything you can to […]
  • 3 Ways to Use Google AdWords to Promote Your Mobile App

    Christina Fournier
    19 Mar 2015 | 2:48 am
    Gartner recently estimated that “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.” Yes, $77 billion. That’s not a small chunk of change. In a crowded marketplace, it can be […]
 
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    The Invesp Blog: Conversion Rate Optimization Blog

  • How to Write Web Copy that Sells Even if You’ve Never Written Anything Before – Part 2: The Headline

    Stephen Da Cambra
    29 Jul 2015 | 4:51 pm
    If you’ve skipped to Part 2 of this series because all you’re really looking for are quick tips to help your web copywriting, and you’re all “yeah, yeah, yeah” about the Preparation steps outlined in Part 1, please at least scan Part 1: Preparation. Whether it’s for a web page, a landing page, an email – any digital marketing copy – even if you write the world’s most amazing copy ever, if it doesn’t meet the criteria set out in Part 1, the effort could easily be wasted. For businesses, great web copy must be more than good writing. It must convert readers or…
  • How to Write Web Copy that Sells Even if You’ve Never Written Anything – Part 1: Preparation

    Stephen Da Cambra
    22 Jul 2015 | 3:32 pm
    “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Ernest Hemingway It’s the strangest thing. It seems that no one likes likes to write. Not even writers. Unfortunately, if you’re an online business owner, digital marketer or web developer, you’re at a bad point in history to not like writing. You’ll probably scream if you read “content is king” one more time (sorry, I guess you just did), but it’s true, and your web rankings seem to hinge on how many well-written blog posts you have. What Stands Between You and Writing Web Copy that Sells?
  • How to Create a Winning Content Strategy to Increase Conversions

    Ayat Shukairy
    21 Jul 2015 | 3:48 am
    This webinar covered three main areas: How to create a winning content strategy to increase conversions Crafting content to implement the strategy Examples from top websites showing how they were successful in using content to increase conversions I was joined by SEO expert, Joe Sinkwitz, who helped some of the top websites increase sales and leads through content. You can also download the slides for the webinar from Invesp Slideshare account. © 2006-2015 Invesp
  • The Importance Of Online Customer Reviews [Infographic]

    Khalid Saleh
    20 Jul 2015 | 7:31 am
    How important are customer reviews to shoppers? Very important, as it turns out. The fact is, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations. We’ve got many more fun, interesting facts that’ll help you see why your customer review is so important to other shoppers! Check out our infographic, “The Importance Of Online Customer Reviews”, to read more facts. Enjoy!   Infographic by- Invesp conversion optimizaion To Publish this Image on your Blog or Website . Copy this code Infographic…
  • Upcoming Webinar: How Conversion Methodology Yields 50, 90, and 200% Improvements in Conversion Rates

    Khalid Saleh
    19 Jul 2015 | 4:27 am
    Following a consistent, repeatable methodology has proven over and over again that it produces amazing results. Having the right value proposition, understanding buyer momentum, increasing scent, applying cognitive progression, and increasing user engagement are some of the ways that our partners achieved amazing increases in online conversion. What’s most important is to select the problems and pinpoint the prime areas of optimization. We will be reviewing several conversion optimization concepts and the correct method of identifying and pinpoint the most important areas of optimization…
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    Mediative

  • Mediative adds three new publishers to its portfolio

    Mediative Marketing Team
    22 Jul 2015 | 11:32 am
    Mediative adds three new publishers to its portfolio Company becomes exclusive representative of dine.to, CarCostCanada.com and ToutesAutosQuebec.com MONTREAL, QUEBEC–(July 22, 2015) – MEDIATIVE, one of North America’s largest integrated advertising and digital marketing companies, is pleased to enlarge its network of display advertising by becoming the exclusive online media sales representative for the sites dine.to, CarCostCanada.com and ToutesAutosQuebec.com. “We are very pleased that we can add these three sites to our audience and display network. These three…
  • How big of a problem is fraud in programmatic and what can advertisers and agencies do about it?

    Rebecca Maynes
    7 Jul 2015 | 1:55 pm
    How big of a problem is fraud in programmatic and what can advertisers and agencies do about it?Programmatic buying is on the rise According to a report released by the Internet Advertising Bureau (IAB) and Pricewaterhouse Coopers, total digital advertising revenues reached a historic high of $12.4 billion in Q3 2014, and programmatic advertising has become one of the fastest growing segments of digital marketing due to its inherent abundance and efficiency. $10.1 billion was spent on programmatic display ads in 2014, and a recent Advertiser Perceptions survey reports that 78% of high-level…
  • Rising brand CPCs: 4 things you need to do

    Daniel Mew
    6 Jul 2015 | 1:57 pm
    Rising brand CPCs: 4 things you need to do Bidding on competitor’s brand terms is great when you’re the one bidding on someone else’s brand. When you see a spike in Cost-per-Click (CPCs) because a Fortune 500 has decided they want to bid on your brand terms it’s not quite as fun. It can often seem like a lost cause as you start to see your branded keyword CPCs increasing week over week and brand spend increasing with it. There are, however, some tactics you can do to help with this, and while you might not be able to return to your previous low CPCs (it is an auction after all) you…
  • Mediative celebrates its new brand identity

    Adriano De Luca
    3 Jul 2015 | 12:23 pm
    Mediative celebrates its new brand identity In early July, Mediative unveiled its new brand identity and website. It called for a little celebration! The post Mediative celebrates its new brand identity appeared first on Mediative.
  • Mediative has a new website and a new brand!

    Mediative Marketing Team
    29 Jun 2015 | 1:34 pm
    Mediative has a new website and a new brand!We are pleased to announce the launch of Mediative’s new website and, in so doing, reveal our new visual identity. Last fall, after an exhaustive analysis of our business and numerous market studies, Mediative’s management team developed a new brand and business strategy that will allow us to reach our objectives. Since we are celebrating our fifth anniversary this year, the timing was ideal to review our strategic priorities in order to strengthen our leadership position in the digital marketing industry for years to come. Our new…
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    ReelSEO

  • What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?

    Greg Jarboe
    31 Jul 2015 | 8:23 am
    Gilbert, Arizona, population 237K, is using online video, and other digital initiatives, to better serve, and also better engage with, its citizens, and its visitors. There are many things that bigger cities can learn from this strategy, especially how the traditional press release just isn't cutting it anymore when it comes to Government communications.
  • New Platforms Mean New Opportunities: Welcome to the Video Reblog!

    Contributor
    30 Jul 2015 | 8:58 am
    The cost of producing video content is still prohibitive for many brands and creators, but there's a whole new family of video production platforms that can substantially lower the cost per-video. Just as YouTube and the affordability of webcams created the perfect storm for video blogging, these innovative platforms are encouraging their own type of video format – the video reblog.
  • Why YouTube Will Be Better Off Without Google Plus

    Andy Smith
    29 Jul 2015 | 8:12 am
    In a bid to overhaul the comments system on YouTube, Google forced users to integrate with its social platform, Google Plus. But now Google has reversed the decision, which is good news for YouTube users, and probably for YouTube itself in the long run.
  • Facebook Video Owns Day One, But YouTube Wins the Long-Term Love

    Carla Marshall
    28 Jul 2015 | 8:45 am
    When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of views on the first day, but uploading the same video to YouTube can lead to more views and engagement in the long run? A new report from Tubular and Ogilvy offers brands an insight into how they can get the best out of YouTube, Facebook, Vine, and Instagram Video.
  • VidCon 2015 Haul: Trends, Strategic Insights, Critical Data, and Tactical Advice

    Greg Jarboe
    27 Jul 2015 | 8:29 am
    VidCon 2015 was a must-attend event for brands and video marketing teams, and we bring you news on the latest trends in the digital video marketing business, along with strategic insights, critical data, and tactical advice from the Industry Track.
 
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    HigherVisibility

  • What You Need to Know about Apple’s App Store Algorithm Update

    Amanda DiSilvestro
    30 Jul 2015 | 5:23 am
    Whenever there is an algorithm change everyone goes crazy, but for some reason the most recent algorithm change to the App Store flew past the radar quietly. Although this isn’t nearly as important as a Google update, if you have a company app or hope to in the future it’s important to know what Google’s looking for when it comes to rankings and how this changes over the years. If you do currently have an app you may have noticed a change your metrics—downloads, visibility, revenue, etc.—and it could be because of this roll out. The ASO Algorithm Update Details According to the…
  • Panda 4.2 Is Rolled Out Slowly Last Weekend, but Webmasters are Still Unhappy

    Amanda DiSilvestro
    29 Jul 2015 | 6:15 am
    Finally after much anticipation, Google let Search Engine Land know that this past weekend we saw a Google Panda refresh (read the official report here). While this is exciting news for companies who made changes and are hoping to see better metrics and rankings as a result, the unfortunate news is that it’s going to take months to roll out completely. In other words, although a Panda update is site-wide, you may have to look at the changes webpage by webpage over the next few months. According to Google, about 2%-3% of English language queries were affected. What the New Panda Update Means…
  • Bing Ads Are Officially Going Native

    Amanda DiSilvestro
    28 Jul 2015 | 5:41 am
    Back in February Bing announced that it would be testing native ads, but last week they officially made the move to roll out the Beta versions of their new ad formats. This doesn’t come as much of a surprise since native ads have worked so well for websites such as Buzzfeed, The Onion, Forbes BrandVoice, which focuses exclusively on native ads, and even major publications like The New York Times (I highly recommend checking out this article to learn more about how native ads work for these publications). However, thinking about native advertising on such a big search engine is something we…
  • Examining Long Form Content: What It Really Means and Why It’s So Successful

    Amanda DiSilvestro
    27 Jul 2015 | 6:04 am
    Content types have been a large topic of discussion over the last several years and more and more start to emerge—infographics, video, interviews, interactive content like surveys and polls, curated content, and more. However, the “long form” content type has been around since the start of the blog phenomenon, and it hasn’t seemed to waiver much despite all of these new options that businesses are using to showcase content. Sure a company may choose to switch up the type of content they publish, but long for many, long form content is always the foundation, no questions asked. This…
  • SEO Automation Tools to Consider to Boost Your Online Results

    Amanda DiSilvestro
    23 Jul 2015 | 5:26 am
    The word “automated” definitely has a negative connotation in the online marketing world, but believe it or not there are SEO automation options that really work. You always want to be natural and authentic in your content creation, but some SEO tasks can use the help of an automation system or tool so that you can spend more time being genuine in other areas of your strategy. Automation tools can help you schedule SEO tasks so that things get done more efficiently; they make it easy to analyze backlinks and pull metrics, and can take care of some of the tedious SEO jobs like looking for…
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    Flyte New Media

  • 12 Reasons You Should Attend Conferences

    Rich Brooks
    24 Jul 2015 | 4:14 am
    There are so many great ways to learn and sharpen your skills these days: you can read blogs, listen to podcasts,  watch how-to videos on YouTube, and attend webinars, just to name a few. Why bother with the time and expense of an in-person conference or workshop?    If that’s your attitude, then you may be missing out on one of the best opportunities to take your game to the next level. Live events—conferences, workshops, lunch & learns–provide unique learning and career building opportunities that you just can’t find anywhere else.    Below you’ll find 12 reasons why…
  • Take the “Geddon” Out of Mobilegeddon

    Chris Felax
    17 Jul 2015 | 7:54 am
    Yes, Mobilegeddon has arrived, it’s been here a few months now. Google now favors mobile-friendly sites versus non-mobile formatted sites. Your search engine rank has already been changed behind the scenes. It’s a wake up call, but it’s not too late. If you’ve made your site mobile-friendly, then you’ve made your digital bomb shelter and have brushed off the ash of the aftermath. If not, then you need to read this NOW. Make your site mobile-friendly with a redesign or plugin option. There’s no reason left to not update it. It’s time to file the teeth…
  • Back to Basics: Your Business Website

    Rich Brooks
    15 Jun 2015 | 2:38 pm
    Sometimes we get too carried away about using the newest tool or distracted by some shiny new app. Sometimes we need to walk before we can run.   Hell, sometimes we just have to crawl.   To that end, I wanted to put together a series of blog posts about what you really need to succeed online. What are the basics that you need to cover to increase your online visibility, drive more qualified traffic, and generate more leads and business?   With this post, we’ll focus on the hub of you digital marketing: your website.   The Absolute Basics   Yes, we’re starting slow. Use the headers…
  • What Are YouTube Cards and Why Are They The Future?

    Rich Brooks
    10 Apr 2015 | 11:50 am
    YouTube has recently released YouTube Cards, which allow viewers to interact with our videos, even on mobile devices. This is actually pretty cool. I’ve been a fan of YouTube annotations, but the big Achilles heel has been that they don’t work on mobile, where a huge percentage of views happen. Now, YouTube is offering Cards, which do work on mobile. I have plans to make my own video after I’ve got some experience to draw from, but for right now I’d like to share three videos about Cards from YouTube creators who I absolutely love: Caleb Wojcik (DIY Video Guy), Amy…
  • Online Reputation Management with Andy Beal

    Rich Brooks
    4 Apr 2015 | 7:04 am
    Have you ever Googled yourself and found people talking smack about you or your company? Or discovered an undeserved negative review of your business on Yelp? Discover to how to take control of your online reputation from industry expert Andy Beal in this interview. Managing your company or brand’s online reputation isn’t just a good idea, it’s a necessity. In a world where social media platforms are endless, even just one negative thread in a forum can snowball into a PR nightmare. Knowing where and how to monitor what’s being said about you – as well as when to get…
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    Inside AdWords

  • Search Ads on Google Play and new app promo tools roll out to advertisers and developers

    Rob Newton
    29 Jul 2015 | 9:58 am
    People turn to their phones billions of times a day for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And in these intent-rich moments, they often turn to apps to get what they need. Runners may search for a “mileage tracker” app as they start training for a marathon, foodies may look for “restaurant” apps to check out the trendiest new places in town, and frequent fliers may search for “top games” to play before a long flight. In fact, search is one of the biggest drivers of app installs in the Play Store.That’s why we’re investing in new ways to help…
  • Easily update and validate ads with new enhancements to Merchant Center data feeds

    Rob Newton
    28 Jul 2015 | 7:00 am
    Your data feed is key to promoting your products on Google.com — it lets you capture the attention of shoppers by letting them know you’ve got exactly what they’re looking for. To help you seamlessly update ads and quickly get products in front of new customers, today we’re excited to announce two data feed enhancements to Google Merchant Center — one that improves efficiencies for large retailers, and one that helps small retailers get on board more easily:Online product inventory feeds: a new feed type that lets you quickly update price, availability and sale price of your…
  • Introducing more powerful Dynamic Search Ads, built for your business

    Rob Newton
    27 Jul 2015 | 10:10 am
    Whether it’s “hotels near me” or “nearby hotels,” people often search for the same things differently. So reaching your customers in the moments that matter can sometimes be a moving target. In fact, of the billions of searches made on Google every day, 15% of them have never been seen before.1 Couple that with shifting product inventory and content hidden deep within your website, people don’t always find what they’re looking for. That’s why three years ago we introduced Dynamic Search Ads (DSA).Today, we’re excited to announce that DSA has been enhanced and retooled from…
  • See the future of video by looking behind you: Introducing 360 degree video ads

    Rob Newton
    22 Jul 2015 | 6:00 am
    Video is already the most effective medium for connecting with consumers thanks to the power of sight, sound and motion. But what if there were a way to let people become even more immersed in your video ads? To help advertisers deliver richer experiences, we’re introducing 360 degree video ads on YouTube.360 degree video ads let you engage your audience in an entirely new way. Available today in Chrome and the YouTube app on Android and iOS, viewers can explore every angle of your videos by dragging their mouse or moving their phone to shift their POV 360 degrees – up, down, left or…
  • Introducing Manufacturer Center - a tool to help brand manufacturers provide authoritative product information to online shoppers

    Rob Newton
    21 Jul 2015 | 11:01 am
    With more than 100 billion searches per month, Google answers a significant number of the world’s product and shopping-related queries. And online shoppers expect product information, such as images, descriptions and variants, to be accurate, rich and consistent. Manufacturer product data is critical to deliver this experience. Today we’re launching Google Manufacturer Center: a tool that helps brand manufacturers accurately represent their products to shoppers across google.com, Google Shopping and other Google services. By uploading authoritative product data to the tool, manufacturers…
 
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    Location3 Media

  • 3 Safety Tips for Hack Prevention

    Lindsay Lynch
    31 Jul 2015 | 9:14 am
    This week kicked off the annual social campaign #NoHacked, which brings awareness to malicious hacking attacks that can harm you and your brand’s security. Getting hacked is a similar feeling to a house robbery; it’s violating, threatening and could result in a loss of valuables. Spam and hack attacks have been rampant this summer with surges in the last month. Here are a few tips to keep your site and accounts safe this summer: 1) Verify Site Security Sometimes the existence of insecure software on your sites is accelerated due to outdated software. Many of these bits of software are…
  • No Clear Panda-monium Yet

    Mandy Wodnick
    30 Jul 2015 | 9:28 am
    A refresh to Google’s Panda algorithm was just pushed out within the past week. Not seeing much? Neither are we. That’s because this update is very slow-moving and could actually take months to completely roll out. Panda was first released in February of 2011 and aimed to combat low-quality sites and sites that have thin content and/or thin quality content. The intention was [and still is] to return higher-quality/trusted sites in the SERPs (search engine results pages) and, as a result, this update affected approximately 12% of search results at the time. There have been 30 Panda updates…
  • Digital Shoptalk Podcast: Episode 9

    Kody Pedersen
    28 Jul 2015 | 8:26 am
    On this week’s episode of Digital Shoptalk, we welcomed a couple of special guest hosts: Xavier, son of Location3 President Alex Porter, and Xavier (That’s two Xaviers), son of Location3 VP of Human Resources & General Counsel, Angie Birky. The Xaviers discuss the future of the Internet, remote Kindle Fire retailers and are introduced to the mind-blowing technology of the VCR. If you have any questions you want answered, tweet us @Location3 using the hashtag #DigitalShoptalk!
  • 5 Tips for Millennial-Friendly Content

    Kody Pedersen
    22 Jul 2015 | 3:06 pm
    It’s hard to overstate the importance of creating content that appeals to Millennials, but content professionals are certainly trying. It’s the world’s largest generation and the first to grow up with all of the nice things, and that is fascinating and important for marketers trying to engage and influence Millennials. Keeping pace with their tastes is difficult, but it’s necessary for your brand’s relevance and future. So take off your highbrow armor, and play their game. Here are five tips for Millennial-friendly content. 1.   Let Them in on a Secret Facts and research are…
  • Digital Shoptalk Podcast: Episode 8

    Location3 Team
    10 Jul 2015 | 12:41 pm
    On this week’s episode of Digital Shoptalk, we bring in special guest, Nick Neels, to discuss Yahoo’s decision to shut down Yahoo Maps and how it affects Yahoo Local. Also, Apple Maps is hitting the road. Find out how Apple plans to gain ground on Google. The search giant also announced the possibility of tweaking their approach to local listings. If you have any questions you want answered, tweet us @Location3 using the hashtag #DigitalShoptalk!
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    Emarketed PPC & SEO Blog

  • Boost Facebook Engagement with Videos

    Emarketed
    24 Jul 2015 | 11:35 am
    Now that Facebook users have more control of what they see in their News Feed, give them a reason to engage with your business through video. Did you know that Facebook counts a view of a video as something that has been watched for 3 seconds or less? Take advantage of this engagement factor today. … Continue reading Boost Facebook Engagement with Videos
  • People are Viewing Google SERPs Differently – How to Adapt

    Emarketed
    19 Jul 2015 | 11:20 am
    Through the years, the way that Google has displayed search results has drastically changed. The space for paid ads have changed and been formatted differently (underlined, boxed, shaded, marked as paid ads, etc.) Local search results and the local pack has been making its way in and out of search results. Google Authorship photos have … Continue reading People are Viewing Google SERPs Differently – How to Adapt
  • Top 5 PPC Fails to Avoid

    Emarketed
    13 Jul 2015 | 8:39 am
    Whether you’re a PPC novice or have been doing paid search for a long time, there are certain mistakes you especially want to avoid. Some of these mistakes are trivial, while others can lead to a more serious problem. Don’t fall victim to these common fails! 1. Typos and Misspelled Words in Ad Copy This … Continue reading Top 5 PPC Fails to Avoid
  • Google’s Core Algorithm Update: Summer 2015

    Emarketed
    10 Jul 2015 | 11:39 am
    Notice a drastic change in SERPs this summer? Google denies a Panda or Penguin refresh or even an update to benefit sites that went HTTPS. The volatile update has been dubbed a core update to the algorithm. Results of Update Reports confirm that news and magazine sites benefited from the Google update. Sites like the … Continue reading Google’s Core Algorithm Update: Summer 2015
  • Emphasizing Direct Response in Marketing

    Emarketed
    5 Jul 2015 | 6:07 pm
    Maintaining customer relations and brand awareness (aka “mass marketing”) has long been part of marketing. While direct response in marketing isn’t in the spotlight as much, it is becoming more emphasized in the landscape of competitive SEO. What is Considered Direct Response Marketing? On the other spectrum of mass marketing, direct response exists in its … Continue reading Emphasizing Direct Response in Marketing
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Twitter Gets Eventful, Facebook Gets Secretive, Google+ Gets Going

    Ben Brausen
    31 Jul 2015 | 2:45 am
    Why Are B2B Content Strategies Important – The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. Find out more from this great infographic. Chief Marketing Officer (CMO) Council Survey: 42 Percent of Business Leaders Say Consumers Shame Them on Social – Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its…
  • 4 Time Management Tips for Social Media Managers

    Ashley Zeckman
    30 Jul 2015 | 3:30 am
    It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do. Social media moves at an astronomical pace, and it can be hard to keep up. In fact, research has found that the top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. Raise your hand if the scenario below sounds familiar: A Day in the Life of a Social Media Manager 6am – 12pm Check company social media notifications before you even roll out of bed. Quickly…
  • B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips

    Lee Odden
    29 Jul 2015 | 5:26 am
    When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused. But what about B2B marketing and mobile? Why mobile marketing for B2B demand generation: In many countries, including the U.S., more Google searches take place on mobile devices than on computers. (Google). That means B2B demand gen content must be mobile friendly.  Also, 52% of B2B customers are using smartphones to research products for their businesses. (Forrester) so the demand is certainly there.
  • What You Need to Know About Playing High Stakes Content Marketing

    Ashley Zeckman
    28 Jul 2015 | 3:30 am
    The game of poker is filled with many complexities, opportunities and luck of the draw. Content marketing follows a similar theme and can lead to big winnings or high losses. If you want to be a key player in the content marketing game, it’s time to up the ante. In 2015, only 30% of B2B marketers believe that their content marketing initiatives are successful. With the overwhelming amount of content created these days, the stakes are high and competition is fierce. What can you do to walk away from the table better off than what you started? It’s all about playing the game the right way.
  • Why Content Marketing is Imperative for the Future of Public Relations

    Lee Odden
    27 Jul 2015 | 4:40 am
    Whether you’re considering media relations, brand journalism or managing corporate communications, content has always played an essential part of effective Public Relations. However, PR pros that don’t accelerate their ability to develop content strategy, development and measurement quickly and effectively are being left behind as the future of digital PR evolves. This is a topic I’ve advocated for the past 3 years, starting out as a warning and now a reality. Major changes in the digital marketing and PR world have revealed how social technologies, devices and…
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    aimClear® Blog

  • Social Marketing Cluster Facts: Twitter Reformats For Growth & YouTube and Google Break Up

    Lea Scudamore
    31 Jul 2015 | 2:33 pm
    Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Twitter rethinks its growth plan, Russian hackers utilize Twitter in an attempt to compromise U.S. government computers & Google and YouTube announce they’re breaking up — sort of. Want more? Watch Social Marketing Cluster Facts! Turn it on. Turn it up. Twitter Hits 52-Week Low On Warning Turnaround Will Take Time, Jessica Guynn, USA TODAY Russian Hackers Used Twitter, Photos To Reach U.S. Computers — Report, Joseph Menh, Reuters…
  • Facebook GEO Targeting is ‘Where It’s At': Psychographic Targeting Hot House

    Merry Morud
    30 Jul 2015 | 2:15 pm
    Two turn tables and a microphone. Baby. Recently on #SocialChat… our good friend Akvile Harlow stopped by and sparked a targeting idea for this edition of Targeting Hot House. Today we’ll dive into Facebook’s new geo pin targeting! Facebook’s Drop Pin geo targeting feature is pretty new. We saw it roll into our accounts around the time of the new Ads Manager and Power Editor. Ch-ch-changes! Whether your restaurant off the dock has the best lobster rolls on Lake Minnetonka…. But that’s EVERYONE – let’s just shoot for the travelers in the…
  • Advertisers Rejoice! LinkedIn Ads Announces New Campaign Manager

    Gretchen Gautreaux
    29 Jul 2015 | 10:40 am
    Advertisers welcome the switch to the new LinkedIn campaign manager. LinkedIn has lagged behind the likes of Facebook and Twitter for years in terms of platform functionality. Recently, they decided to step up their game, and (truly) we could not be happier! Here, we’ll dive in to the NEW LinkedIn layout and expound upon updated features. Updates & New Functions: Structure LinkedIn has updated the overall ad platform structure to better fit user needs. Now, advertisers are able to view all accounts in one easy to view location: Then, drill into each account to simply view performance…
  • Oh Canada! aimClear Elated To Keynote Acquisio Summit, Montreal

    Marty Weintraub
    28 Jul 2015 | 3:33 pm
    At least fifty times a year, a lovely person encountered somewhere else in the world hears me talk and asks point blank, “Are you Canadian?”. After so many years of living in Minnesota, it seems I pronounce, “boat” as “boot,” “about” as “aboot” and “Thunder Bay” as “Tunder Bay.” OMG, how can this be true?! After all, I’m from Boston (Bahston) where we pahk the cah in Havahd Yahd. It’s true that some places in Minnesota are technically further south than Toronto… and I’ve been in MN for 20 years, but what have things come to?! All northern kidding aside and…
  • Social Marketing Cluster Facts: Twitter Introduces Safety Center & FB Breaks Out New Video Library

    Nate Kruse
    24 Jul 2015 | 2:35 pm
    Every week we dive into this week’s top social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Music labels take on YouTube over ad-driven content, Facebook rolls out a new video library and Twitter takes a jab at online bullies with its new Safety Center. Oh, AND Twitter releases a real-time heat map highlighting worldwide conversations surrounding Eid al Fitr, the Islamic holiday celebrating the end of Ramadan. Say what? Watch Social Marketing Cluster Facts! Turn it on. Turn it up. Youtube As You Know It Might Be A Thing Of The…
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    Branded3

  • Sheep trail, selfie buckets and love café

    Carrie Rose Balloch
    31 Jul 2015 | 8:01 am
    This week in PR, we have had a few summer surprises and many brands using digital and creative billboards to connect with their audience. As usual, we’re here to share with you our favourite PR campaigns we have seen this week… #Shauninthecity: The sheep trail The Wallace and Gromit Children’s Foundation in Bristol have launched their summer charity art trail. The charity has worked with artists, designers and even celebrities to create 70 b-ewe-tiful giant Shaun the Sheep sculptures and placed them around both Bristol and London as a children’s summer trail. By using the Shaun in the…
  • How content appeals to our inner narcissist

    Meg Tapp
    31 Jul 2015 | 4:07 am
    Generally speaking, the most shareable content lets us indirectly speak about ourselves. From quizzes showing off just how much we really know about that big film franchise, to a list of things you would only know if you grew up in a certain place, content relating directly to a specific type of person or interest allows you to indulge in a bit of online narcissism. So what does this mean for the future of content? From the words themselves to the way they are presented to users, we no longer have to go looking for the content that interests us; like magnets to the metal core of our own…
  • Google Analytics IQ Exam Study Guide

    Emma Barnes
    29 Jul 2015 | 2:00 am
    This Google Analytics Exam guide was originally publish in 2013 but has been updated for the 2015 version of the exam. Do you use Google Analytics on a regular basis? Are you the go-to person when someone has questions about Google Analytics? Do you love diving into data and getting something really quite useful out of it? Have you ever considered becoming Google Analytics qualified? What is the GAIQ Exam and why should I bother? GAIQ (Google Analytics Individual Qualification) is an exam offered by Google to prove that an individual is proficient in the use and understanding of Google…
  • The beginner’s guide to creating a better user experience

    Abby Rose
    28 Jul 2015 | 7:18 am
    After an insightful few days at the Future of Web Design Conference in London earlier this year, I learned two things: Everyone has their own ideas on how to evolve the digital industry Nobody really knows who is right Electric debates overwhelmed the conference hall, while industry leaders from around the globe wrestled (figuratively) over the popularity of apps vs browsers and whether data or design should lead brand focus. Nevertheless, one set of rules which are universally accepted by designers, developers and software engineers alike, are the fundamentals of how to improve the user…
  • Should you still be paying for links?

    Tim Grice
    28 Jul 2015 | 1:03 am
    Throughout my career in SEO I have pretty much tried everything, from article spinning and press release syndication to forum profiles and link wheels – remember those? Before 2011, paid links were run of the mill for any business in a competitive industry that aspired to be at the top of their game. Since Google launched attacks on links and manipulative techniques in 2011 – 2012 there has been a huge change in thinking within the industry, with content marketing, digital PR, and creative gaining huge amounts of traction. Although not always the case, Branded3 has a strict…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • 10 Tips for a Successful Post-Mortem

    Kyle Eliason
    16 Jul 2015 | 9:23 am
    I love meetings. Actually, let me clarify. I like creative, strategy-focused meetings like a brainstorm or its emo cousin, the Post-Mortem. What is a post-mortem? To some, it’s an examination of a corpse in order to determine the correct cause of death. To other more well-adjusted individuals (no offense Dana Scully), it’s a discussion (usually at the end of the project) to identify and analyze elements of a project that were successful or unsuccessful. It answers the question, “How’d we do?” Many people find the name “post-mortem” too macabre. They’d rather call it a…
  • How Conflict Is Key To Creating Great User Experiences

    Misty Weaver
    2 Jul 2015 | 1:15 pm
    Mr. Fisher Goes to Washington Steve Fisher, co-organizer Design & Content Conference recently visited Portent’s office in Seattle (Washington) to exchange brilliant ideas, but also to tell us some horror stories. For example: What do zombies have to do with content and design? Clearly, a lot. We Content Strategists are officially outpaced and outnumbered. So we huddle together for warmth at meetups and look for brilliant ways to help clients solve the business challenges that undermine their content programs. Although Steve loves Zombie metaphors he says we’re not facing an…
  • To my team, at 20

    Ian Lurie
    29 Jun 2015 | 4:22 pm
    This is what I said at Portent’s 20th-anniversary party. It’s also a kind of open letter to my team. For posterity, I’m posting it here. If you really want to know what we’re all about, this is a really good place to start: 20 years ago when I started Portent, as my accountant filled out our paperwork, he asked “What do you do?” I said “Information design.” He raised an eyebrow and asked “aruh?” I explained “We build websites, help clients generate PDFs, and we write great copy for them.” He said “uhhh…”…
  • Three Months at Portent: My Life as an Intern

    Portent Staff
    26 Jun 2015 | 12:25 pm
    My internship at Portent is ending, and although I am sad to be leaving, I want to take the time to reflect on my past three months. Here are some thoughts I want to share for anyone out there looking for an internship in social media or something related to digital advertising. To the best of my ability, I have collected everything that I have learned and found most helpful regarding social media. First and foremost, Facebook Business Manager became a really good friend of mine these past three months. I learned more about Facebook after coming to Portent than I ever knew before. The…
  • Why not?

    Ian Lurie
    18 Jun 2015 | 2:09 pm
    TL;DR: I wrote my very first Medium post ever. It’s about marketing leadership and getting to “Why not?” Click here to read it. Any smart organization has the risk-takers and the risk-averse. That’s a very necessary balance. If all you have are risk-takers you’ll probably run aground in a hurry. If everyone on your team is risk-averse, you probably won’t make any progress. As Internet marketers, we’re usually called upon to be the risk takers. We charge in with all sorts of ideas for change. We assume everyone will fall all over themselves to implement those ideas. But…
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    Latest solar news

  • Akon To Visit 10 African Countries To Assess Solar Power Progress

    Abigale Sherman
    28 Jul 2015 | 5:25 pm
    The singer and businessman Akon is heading to Rwanda on Tuesday to monitor the progress of his lauded Akon Lighting Africa Solar Power Initiative Thi Tuesday, Akon and his co-founders Samba Bathily, a Malian businessman, and Thione Niang, a political activist, will have a meeting with Rwandan officials in order to ascertain what the progress is with his initiative. With his program, Akon is providing solar-powered electricity to African villages. So far, he has established his program in 14 African states, and with this program, Akon plans to extend his solar reach to 11 additional…
  • Solar-powered ‘treehouse’ has 360-degree views, Wi-Fi and refrigerated beer

    Abigale Sherman
    26 Jul 2015 | 4:21 pm
    Real treehouses are a thing of the past. In 2015, the ultimate off-the-grid pad is here and don’t worry, it has Wi-Fi, beer, 360-degree view from its transparent walls and plenty of options for mood lighting. Dubbed ‘The Skysphere’, the innovative elevated room has been designed by plastics engineer and graphic designer, Jono Williams who wanted to build an elevated room with a view that could sit virtually anywhere in the world not just where large trees grow. The Skysphere is located in Linton, New Zealand, the structure is a circular single room accessible by a ladder in its base…
  • What Is a Solar Bird Bath Fountain?

    Abigale Sherman
    26 Jul 2015 | 8:15 am
    A solar bird bath is a type of water source is solar powered. The collected energy is stored in batteries or used immediately to operate the filter system and pump and control the water flow. If there is enough sunlight a solar birds drinking fountain is easy to install and run. Adding a water fountain in the courtyard can provide a variety of benefits for the lawn and garden. These are some of the most beneficial reasons to install this feature garden: Easy to install: An important quality of solar systems is the ease of installation and use. This type of function garden is fully autonomous…
  • In the Know About Solar Roof Panels

    Abigale Sherman
    25 Jul 2015 | 2:59 pm
    Solar panels usually work by harnessing the sun’s energy and convert it into a form of energy that can be stored and used. This special type of solar panel is designed to be placed on the roof of a structure for photovoltaic energy. This type of energy is produced when sunlight is converted to energy using solar cells. Energy becomes a ceramic heating method or electrically. Two types of solar roof panels, which are: • construction of solar thermal collectors by simply absorbing this energy in a liquid medium that will later be used as thermal energy • Module-this type of…
  • Japan’s Abandoned Golf Courses Are Being Transformed Into Solar Power Farms

    Abigale Sherman
    20 Jul 2015 | 2:42 pm
    The Kyocera Corporation is transforming an abandoned golf course into a solar power farm, with ambition to partner and repeat the same sustainable work elsewhere in Japan. An abandoned and bankrupt golf course is being transformed into a solar power station by the Kyocera Corporation. Last week, the business announced it would turn the former golf course in Kyoto into a 23-megawatt solar farm; the artist’s rendition is shown above. Once the solar power farm is finished and online (in 2017), it will generate enough electricity to power 8,100 homes. 
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    Local SEO Guide

  • How To Scale Google My Business Support for Enterprises

    Andrew Shotland
    6 Jul 2015 | 10:13 am
    Managing multiple GMB accounts is a tricky beast. I shared a few tips on SearchEngineLand for how we do it. See How To Scale Google My Business Support for Enterprises Like a Boss. TL:DR version: Hire people who know what they’re doing Have an escalation path Use an agile project management tool Create a knowledge [...]The post How To Scale Google My Business Support for Enterprises appeared first on Local SEO Guide.
  • How Did Thumbtack Get Out Of The SEO Penalty Box?

    Andrew Shotland
    16 Jun 2015 | 10:50 am
    The SEM Post and Search Engine Land are both reporting that Thumbtack.com has experienced a seemingly complete recovery after receiving a manual link hammer to the head from Google (they don’t like the term “penalty”) which rendered the site all but invisible in Google’s SERPs. Jennifer Slegg goes into great detail speculating as to what Thumbtack [...]The post How Did Thumbtack Get Out Of The SEO Penalty Box? appeared first on Local SEO Guide.
  • Google My Business Locations Down To Two Categories?

    Dan Leibson
    9 Jun 2015 | 3:37 pm
    This morning we noticed Google My Business Locations starting to toss “error” messages whenever you are saving a location that has more then two categories. Here is a location with no errors when saved (and only two categories): And here is what it looks like when you add a third category:   Tested this across [...]The post Google My Business Locations Down To Two Categories? appeared first on Local SEO Guide.
  • Thumbtack’s Teachable SEO Moment

    Andrew Shotland
    9 Jun 2015 | 7:45 am
    It’s kind of big news in the Local SEO biz that Thumbtack.com* has received a manual action penalty from Google for unnatural linkbuilding. If you study Thumbtack’s backlink profile or read some of the articles on the subject, you can see that perhaps parts of their backlink strategy may have gotten them into trouble, which [...]The post Thumbtack’s Teachable SEO Moment appeared first on Local SEO Guide.
  • Local Directories UnDoorwayed…

    Andrew Shotland
    1 Jun 2015 | 11:40 am
    When SEO Roundtable reported that Google had fixed a problem with the Local algorithm, I checked some of the local directories that I had earlier reported had been doorwayed and lo and behold: So Google taketh away and Google giveth back…for now…The post Local Directories UnDoorwayed… appeared first on Local SEO Guide.
 
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    Occam's Razor by Avinash Kaushik

  • See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

    Avinash Kaushik
    6 Jul 2015 | 2:35 am
    There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I've learned a whole lot more, evolved my thinking and refined the nuances. In this blog post I want to share two strategic clarifications/extensions of my thinking about the See-Think-Do-Care framework. My hope is to better assist you in your own journey in using the…
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    Avinash Kaushik
    27 May 2015 | 1:28 am
    In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver. The heartbreaking part of these, often innocently made, choices is any lack of meaningful progress in digitizing their companies. It saddens me deeply that they are not being able to…
  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
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    Internet Marketing Ninjas Blog

  • Google Panda Recovery: Panda 4.2 Solutions (Part 3) @ Jim & Ann Show

    Jim Boykin
    31 Jul 2015 | 7:44 am
    If you’ve been hit by Panda, there are various specific solution on how you can recover. Note: take our 2-second survey to download a free copy of Ninjas’ Panda Whitepaper! Please watch our previous two Panda episodes: Google Panda Update Explained: Panda 4.2 (Part 1) Jim & Ann Show Panda 4.2 (Part 2) Signals You Should Be Looking at: Jim and Ann Show We are covering the solutions as well as some examples and case studies in our video: First thing to remember is: If you were hit by Panda, whatever you do, you’ll have to wait for the next Panda update to see if what you did…
  • Google Updates, Long Web Pages, SSL Certificates, and More: Weekly Forum Roundup!

    Mark Roberts
    31 Jul 2015 | 6:30 am
    Lots of announcements from Google have put a real buzz into our communities this week! From news of TLDs being treated the same, to the Autocomplete API being restricted, to Google Plus’s final downfall (again), there’s plenty to talk about. We’ve also got some interesting discussions about the power of SSL certificates, concerns about infinite scrolling pages, and more. Let’s get to business! Google Autocomplete API To Become Restricted Effectively, this means that as of August 10, 2015, that means that Autocomplete API will be shut down unless you’re using the…
  • Panda 4.2 (Part 2) Signals You Should Be Looking at: Jim and Ann Show

    Jim Boykin
    30 Jul 2015 | 12:45 pm
    Please take our 2-second survey to download a free copy of Ninjas’ Panda Whitepaper! We’ve talked about some click-through and bounce rate signals Google may be analyzing to get an idea of how well a web page serves a user. It’s only logical to assume that these signals may be used in Google Panda algorithm as well: Pogosticking Not every bounce is bad… When a user clicks on a search result and then clicks back button to got back to the search results page – that’s a very bad signal to Google Note: Of course, this signal is not taken in isolation. Google looks…
  • Google Panda Update Explained: Panda 4.2 (Part 1) Jim & Ann Show

    Jim Boykin
    29 Jul 2015 | 7:54 am
    We are very familiar with Panda updates because we’ve seen plenty of them and Internet Marketing Ninjas have been helping clients hit by Panda for ages. Note: take our 2-second survey to download a free copy of Ninjas’ Panda Whitepaper! Panda 4.2 Unlike all the previous Panda Updates, this one came unnoticed: Website owners are having a bad time seeing any impact even after the official announcement. Google has been talking about those “rolling” updates for a while: This one is confirmed to be rolling out over the course of a few months – which means that if you were…
  • Troubleshooting Google Search Console International Targeting “No Return Tags” Error

    Bonnie Stefanick
    29 Jul 2015 | 6:30 am
    You can think of Google Search Console kind of an equivilent of a Google Analytics view. On the positive end of that, you can’t really lose data in the same way like what can happen in analytics. On the negative end all your data can temporarily disappear and because of Googles UI, you’re left scratching your head as to where it went and what to do. Not only that but there is very little documentation on the topic. Hopefully, this guide will help you get your data back. What you’ll need: Owner access to the Search Console Account For the Website In Question: The one thing…
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    Posts from the Econsultancy blog

  • Stories are the most powerful data: The secret of business ethnography

    Stefan Tornquist
    31 Jul 2015 | 8:04 am
    In this video, we talk with the Bad Babysitters about how business ethnography turned Benjamin Moore's understanding of their own business upside down. Business ethnography is the science of turning human stories into powerful business lessons. In an era where we're trying to quantify every interaction, it's a very different approach to understand our customers and how our products fit in their lives. Historically, ethnography has been used as a spark for innovations - a hunt for ideas in the wilds of customers' real lives.Read more...
  • Why Amazon can be an important channel for SMEs

    Arie Shpanya
    31 Jul 2015 | 6:27 am
    The Amazon marketplace has become necessary for ecommerce success. Fishing in open water can yield positive results, but they can often be few and far between. Ample swimming space and other fishermen can make it hard to attract fish to your line, leaving you with little success.Read more...
  • Three top retailers share their marketing attribution stories

    James Collins
    31 Jul 2015 | 5:51 am
    Marketers continue to be ambitious with creative digital campaigns and cross-device usability as new technologies emerge, but many still don’t truly understand which channels are actually working. Attribution may not be the most exciting subject, but measuring the success of your marketing channels should play an integral role in your marketing strategy. Don’t take my word for it - top brands successfully riding the omnichannel wave are proving that it works.Read more...
  • 15+ interesting digital marketing stats from this week

    Jack Simpson
    31 Jul 2015 | 3:47 am
    You might think you've got the impending weekend to thank for your Friday feeling, but you're wrong. If you were being completely honest with yourself you'd admit it was because you're about to read the critically acclaimed and universally applauded Econsultancy stats round-up.Read more...
  • 11 of the best branded Vines from July 2015

    Jack Simpson
    31 Jul 2015 | 1:50 am
    It’s time for another roundup, and this time I’m going to cover some of the best branded Vines from the last month.  Today we’re covering everything from the Wimbledon tournament to the 4th of July, along with Gary Lineker’s debut horror film performance (sort of). Read more...
 
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    Fathom

  • Consumer Brand SEO Pulse: 7.30.15

    Jenna Hedman
    30 Jul 2015 | 6:59 am
    Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Google has been busy this month! Panda 4.2 is rolling out, a Knowledge Vault update is being tested and it’s dealing with a Bing traffic issue in Google Analytics. “Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months” Google announced that it pushed a Panda refresh earlier this month, but it has been a very slow…
  • Create Your Industrial Marketing Plan with The OEM Standard

    Victoria Grieshammer
    28 Jul 2015 | 10:44 am
    Manufacturing is complex. Everything from the nuts and bolts that go into the machinery to the industry as a whole can seem endlessly complicated to the untrained eye. Luckily, OEM marketing doesn’t have to be. The OEM Standard is here to break the mold on the complicated and unique nature of manufacturing marketing. Rarely have manufacturers had the attention of a resource aimed directly at helping them ramp up their marketing efforts. Manufacturers have been clumped in with larger B2B research and lukewarm, generalized marketing advice for too long. Highlighting vital OEM marketing trends…
  • Healthcare Digital Marketing Industry Update – July

    Haley Hite
    24 Jul 2015 | 12:31 pm
    Once a month, Fathom Health provides our clients with the latest digital marketing industry news. Topic categories range from social media and content marketing, SEO and digital strategy, to broader healthcare industry news. Starting now, we’re making those updates available to all Fathom blog readers. Want to catch up on the latest healthcare digital marketing industry news from July? Keep reading. Update 1: What Healthcare Systems Should Know about Periscope What you should know: Periscope is a “live video streaming platform” for Twitter, which basically means you can transmit a live…
  • Tango Strategy: Approaching Marketing Like a Ballroom Dancer

    Paul Richlovsky
    24 Jul 2015 | 9:57 am
    My instructor and I competing in a national-level chacha heat. First, a disclosure: I am an amateur competitive ballroom dancer. I spend a lot of my free time on a dance floor. At the same time, I spend 100% of my working life practicing and thinking about marketing. After countless lessons, social events and even a few competitions as a 2-year student of dance, I think I’ve learned enough to draw some meaningful parallels between these two worlds. What can ballroom dancing teach us about marketing strategy? 1. Partnership. A central idea in ballroom dancing is that communication…
  • Consumer Brand SEO Pulse: 7.23.15

    Jenna Hedman
    23 Jul 2015 | 6:31 am
    Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. This week, brush up on semantic search and local optimization. “Top 5 Issues Wrecking Local SEO for Multi-Location Businesses” One of your webpages could show up in a completely different spot in the SERPs in different locations. Make sure that you’re optimized for local SEO correctly to ensure that you rank consistently and rank well.
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    FuelTravel.com

  • Are Shorter Vacation Booking Windows A Growing Trend?

    Melissa Kavanagh
    31 Jul 2015 | 10:50 am
    A shorter vacation booking window has been an emerging trend in the Myrtle Beach area for the 2015 season. Check out our data and analysis of this growing trend. The post Are Shorter Vacation Booking Windows A Growing Trend? appeared first on FuelTravel.com.
  • Analytics Around the World: June 2015

    Cassey Reynoso
    28 Jul 2015 | 7:42 am
    In this month's analytics roundup, we cover Adobe Analytics updates, split-testing tactics, Google Analytics ad-ons, abandonment optimizations and more! The post Analytics Around the World: June 2015 appeared first on FuelTravel.com.
  • Friday Fuel: Google Updates, Mobile Apps, & More

    Meisha Bochicchio
    24 Jul 2015 | 10:31 am
    This week's Friday Fuel explores two Google updates - Panda 4.2 and Hotel Finder interface, how one hotel group is promoting their mobile booking app, & much more. Check it out! The post Friday Fuel: Google Updates, Mobile Apps, & More appeared first on FuelTravel.com.
  • Friday Fuel: Robot Hotels, OTA Mishaps & J.D Power Hotel Survey

    Phil Foriska
    17 Jul 2015 | 6:17 am
    This week's Friday Fuel covers a Japanese Hotel run by robots, UGC's importance to hotels, OTA pricing mishaps, Traveler Mindset Conference in NYC, and J.D. Power's latest hotel satisfaction survey. The post Friday Fuel: Robot Hotels, OTA Mishaps & J.D Power Hotel Survey appeared first on FuelTravel.com.
  • Mastering the Art of Email Marketing

    Alyssa Fate
    15 Jul 2015 | 11:46 am
    It's a no brainer that brands are always attempting to boost awareness and sales via email marketing. Often they end up overloading consumer's inboxes with irrelevant messages. Learn how to stand out with our tips. The post Mastering the Art of Email Marketing appeared first on FuelTravel.com.
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    johnon.com

  • Google no longer “helping”

    john andrews
    1 Aug 2015 | 9:49 am
    Some time ago Google shifted from helping and enabling, to hindering, interrupting, and exploiting. The shift was quick, on a real-world time scale, but slow in search marketer hindsight. One could *almost* track the activity by plotting a timeline of Matt Cutts’ public personality changes. Matt’s public profile went from helpful, specific, and sincere to […]
  • Location3 Denver : True Clients or Just Logos?

    john andrews
    18 May 2015 | 12:33 pm
    Looking at Location3 in Denver Location3 is a “digital agency” in Denver, Colorado. It was recently featured as an “award winner”. Now we all know how those awards programs work. It’s nearly impossible to tell a legimiate award from a nonsense award, because a well-known marketing strategy is “create an awards program”. The Power of […]
  • “I’m so smart” vs. “People are Stupid”

    john andrews
    3 May 2015 | 9:29 am
    As someone dependent on marketing for web publishing success, I am always evaluating people and their behaviors, comparing them against ever evolving models I use in my work. In-person interactions are far more valuable than social media, for example, for “understanding” humans. People do one thing, while saying another. I need to know why they […]
  • You, Robot.

    john andrews
    23 Mar 2015 | 12:46 pm
    The other day I noted that so many people I meet in the everyday life these days have nothing going on. People I meet in passing, at the store, or in a restaurant, or perhaps during travel… are “non-employed” or under-employed. Upon casual review, such as light conversation or interaction, they exhibit no signs of […]
  • Visit Spain in April : DomainingEurope.com

    john andrews
    23 Mar 2015 | 12:02 pm
    Updates: As I update this post, you’ll find the additions either as UPDATE asides like this one, or at the end where I extend the post to reveal some of the activities I secretly engage in when on conference travel in foreign lands. Agenda now online. DomainingEurope.com is an annual conference held in Valencia, Spain […]
 
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    Best-cellphone-plans.com

  • Best Prepaid Cell Phone Plans Worth a Look

    Hassan
    14 Jul 2015 | 12:50 pm
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
  • Cheapest Cell Phone Plans - Compare & Save!

    Hassan
    4 Jul 2015 | 6:39 pm
    I've discovered The 8 cheapest cell phone plans offered in the market today, starting at $5 a month and moving up from that, all the plans covered here are no contract plans, which make it easy for a try. The handset includes basic phones to Smartphone's, cell phones usually cost around $250 or even much less, so your heart is not going to race each time the bill arrives, simply because you'll
  • Top Cell Phone Companies That Offers Best Deals

    Hassan
    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
  • Best Family Cell Phone Plans

    Hassan
    8 Oct 2014 | 7:16 am
    If you're planning to keep all your family connected under only one single bill, family cell phone plans are the best choice. Every large carrier permits you to purchase for a month bundles of web data and talk minute, saving you some money. The price of 4 individual in AT&T service with 2 gigabytes of web data each, increases around 220 dollars, while a 4 members on a family plan costs 160
  • Prepaid SIM Card USA

    Hassan
    29 Jun 2014 | 4:43 am
    Searching for an inexpensive plan on iPhone offer, or perhaps you wish to use an unlocked worldwide cell phone? Several prepaid wireless companies now are providing SIM-Only service, in which you bring in your personal cell phone, catch in a SIM card and enjoy. There are two carriers that actually work with unlocked GSM cell phone or unlocked iPhones which is T-mobile and AT&T, however the two
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    clickTRUE - clickTRUE

  • 3 Reasons Why Smart Business Owners Fail At Online Marketing

    Wayne Liew
    22 Jul 2015 | 7:54 pm
    It is painful to see smart, and sometimes, even successful business owners fail miserably at online marketing. All of us want to get a piece of the multibillion-dollar online retail industry and business owners are trying every tactic possible. Getting a website, setting up a presence with top online marketplaces like Rakuten, giving away vouchers to get Facebook page likes in return, pumping thousands of dollars into online advertising and sponsoring bloggers are just the tip of the iceberg of what many SMEs are doing. Unfortunately, most of these campaigns returned nothing but a big…
  • A Football Fanatic’s Guide To Understanding Digital Marketing Like An Expert

    Nellie
    15 Jul 2015 | 12:33 am
    Navigating the digital landscape as a business owner can be daunting. Search engines and social media platforms are constantly throwing up new guidelines and advertising targeting options. Throw in all the fuss about acronyms such as SEO, SEM, CPC, CTR, and a migraine seems to hit you. Well, fret not. Rather than have you delve through the barrage of information that is out there; we’ll use the beautiful game of football to show you what digital marketing is all about, and what you’ll need to get leads online. SEO vs SEM: 2 different ball games, 2 different time frames SEO: Search Engine…
  • How A Literature Major Failed At Writing 15-Word Ads

    Rachel Tng
    8 Jul 2015 | 1:48 am
    When I first started writing ads, I thought it would be easy. After all, I love writing. I write all the time – and that’s not an exaggeration. As an English Literature major in university, I wrote 2000-3000 word academic essays for my classes. Don’t even get me started on that 13,000-word monstrosity that was my honour’s year thesis. Outside of school, I maintained a personal beauty and lifestyle blog for 3 years and wrote my own creative fiction. My friends knew I was a good writer, and I knew my skills were the perfect fit for a writing job. After I graduated from…
  • Behind The Scenes Of Your BLP Contract: From The View Of An Intern

    Chyi Fang Loh
    5 Jul 2015 | 7:47 am
    We all know that the Internet is growing at a speed that’s beyond comprehensible. We also all know that marketing in the offline world is far from sufficient today. We definitely all know that in order to even survive and then thrive, we’ve got to get our online marketing game right. And that’s why you found us. That’s why you chose our Better Leads-Gen Platform. That’s why we came together as a team to make your business objectives come true. However, you probably have never heard about Better Leads-Gen Platform until you met us. Neither did I until I started…
  • 7 Great Google AdWords Lessons You Should Learn from Your Dog

    Wei Lik
    14 Jun 2015 | 11:44 pm
    Good Google AdWords tips can come from the most unexpected sources; even from our furry four legged friend. Have you ever observed your dog’s behavior? If your dog could talk, he/she would have you learn the following 7 great lessons in managing Google AdWords campaign. Lesson 1: Clear Call to Actions Clear Call to Action If a dog wants the sausage you are eating, he will come to you wagging his tail, staring at the sausage and letting you know exactly what he wants. The same goes for your marketing message. Your call to action must be short, clear and concise. If the objective is to…
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    Add3

  • Digital Marketing & Excel Part 1: The Shortcuts

    Justin Wade
    20 Jul 2015 | 1:37 pm
    The worlds of creative marketing and data analysis have collided. They are still colliding and, at this point, have become inseparable. As someone who works in SEO, SEM, or PPC, embracing this truth is part of your job description now. So much of the success of a campaign relies on making smart decisions. Being comfortable with your data is crucial to making those decisions; which means being comfortable with Excel is critical, too. In Part I of Add3’s Excel series, we’ve decided to pass along some great keyboard shortcut knowledge we’ve picked up over the years so you can start making…
  • AdWords Cross-Device Conversions for Measuring ROI in a Multi-Screen World

    Nora Park
    30 Jun 2015 | 10:22 pm
    Estimated cross-device conversions have been available in Google AdWords for about a year and a half, but how many of us are actually paying attention to them or using them to influence your paid search optimizations and strategy in any way? Mobile has been the talk of the industry for a long time, and mobile ad spend still lags behind mobile search volume, but as of May this year, mobile search query volume has surpassed desktop. I would venture to say that the lag in mobile ad spend is in large part due to the inability to measure cross-device conversions, particularly in cases where the…
  • Why Micro-Moments are a Game Changer for Digital Marketing

    Ben Lloyd
    24 Jun 2015 | 8:00 am
    In a device-driven world where consumers are rarely seen without their smartphone in hand (or in front of their face), it is imperative that your brand be present on that device. Some brands have shifted their strategy toward creating mobile apps, while others are focusing on ensuring that their current strategy is responsive (literally) to the new mobile generation. “Think With Google” recently published an article discussing the rise of the micro-moment. In the article, Annie Zipfel, SVP of marketing at REI, says, “consumers have never been more informed because that information lies…
  • What Ozzy Would Do To Avoid Getting Fired by a Client

    Paul Uhlir
    17 Jun 2015 | 8:00 am
    I published a new post on LinkedIn “3 Reasons Your Client is Going to Fire You and How Ozzy Would Fix it” I’d love it if you’d check it out and like it and leave a comment. Here’s a little taste of the post – click over to LinkedIn for the whole thing. “The other day I found myself watching Ozzy rock the tune Crazy Train (see below) with Randy Rhodes crushing the guitar. Total magic. Dirt Rock at its finest. I knew then that I had to include The Blizzard of Ozz somehow in my next post. Done. Now let me tell you the 3 reasons that your client is…
  • Add3 Named One of Washington’s Best Workplaces by Puget Sound Business Journal

    Ben Lloyd
    15 Jun 2015 | 3:24 pm
    Add3 Joins 20 Other Companies With 10-49 Employees as One of Washington’s Best Places to Work   Seattle, WA. (06/15/15) – Add3 was named as one of the finalists for Washington’s Best Workplaces by the Puget Sound Business Journal. The program recognizes the best company workplaces in different size categories and Add3 ranked as one of the top 20 best workplaces in the size category of 10-49 employees. Add3’s employees scored among the highest in their respective size categories based on questions related to job satisfaction, relationships with their bosses, camaraderie with…
 
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    Ker Communications

  • Throw Away Your SEO Checklist

    Nick Ker
    15 Jul 2015 | 4:46 pm
    If you do these 15 simple things, your website will show up at the top of the Google search results… No, it won't. It probably won't if you do 50 more things, either. Throw Away Your SEO Checklist is from Ker Communications
  • User Experience Not A Ranking Factor? That’s Bullshit.

    Nick Ker
    16 May 2015 | 1:20 pm
    Google's Gary Illyes recently said that User Experience (UX) is not a ranking factor in Google search for desktop. Google's own official statements and algorithm updates are the reason(s) why this is just not true... User Experience Not A Ranking Factor? That’s Bullshit. is from Ker Communications
  • Website Audit: Find What’s Up (or Down) With Your Site’s SEO

    Nick Ker
    20 Apr 2015 | 1:20 pm
    This is not one of those automatic and humorously inaccurate "type in your website and we'll tell you some things that don't mean much" free website analysis tools you may have tried… Website Audit: Find What’s Up (or Down) With Your Site’s SEO is from Ker Communications
  • Mobile-Friendly Website Design and Google Search

    Nick Ker
    16 Apr 2015 | 6:19 am
    If mobile traffic from Google search is important to your business, you need a mobile-friendly website which works well on the small screens of mobile phones... Mobile-Friendly Website Design and Google Search is from Ker Communications
  • Just What Do You Get With An SEO Campaign or Retainer?

    Nick Ker
    26 Mar 2015 | 9:39 am
    SEOs would love if we could just do the same thing for every site. But every factor that leads to good rankings depends on many interrelated things… Just What Do You Get With An SEO Campaign or Retainer? is from Ker Communications
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    SEOAndy

  • 101+ Steps To Effectively Launch Your WordPress Website!

    Nirav Dave
    30 Jul 2015 | 4:48 am
    101+ Steps To Effectively Launch Your WordPress Website! Guest Author: Nirav Dave is the founder of Capsicum Mediaworks, a digital agency in Mumbai that specializes in all things web design. He worships WordPress and loves to read anything and everything written about this exceptional CMS. – Find him on twitter. Have you ever been stuck for hours trying to figure out something related to a WordPress Website? Yes? Then you must read on! Working along with WordPress is always a bliss, but getting stuck on a problem can be nerve-racking! Like you, we also got stuck on problems often. We…
  • UPDATED: We Improved Our Load Time by Over 75% – You Can Too!

    Andy Kinsey
    28 Jul 2015 | 6:54 am
    In the tech world SEOAndy does what is called eat your own dog food – put simply this means being the trail subject for things before our clients are. So today I want to share one example of this strategy and how it’s seriously paid off – the result is in the headline, but here’s what we did. A while back we upgraded our servers, one of the reasons was speed – you can read about it in our blog about how pagespeed can effect business income – since then we’ve constantly wanted to get more from our new managed surroundings to enable a better user…
  • The Overnight Millionaire… The Real Story

    Andy Kinsey
    15 Jul 2015 | 4:38 am
    Jo Casey – Being lucky in Life Yesterday I received an email newsletter from Jo Casey; a good friend, coach of business coaches (yes that’s a real thing) and all round inspiring person. The email was about how as business owners, entrepreneurs and wanting to “live our dream”, we are subjected to the patter of those who claim to be able to help you create an “overnight success”. Wouldn’t it be nice to work for just one day and get a million pounds the next day, having done no work before that but just had a little idea… Well yes it would, but…
  • Magic Makers of Great Brands

    Andy Kinsey
    9 Jul 2015 | 4:53 am
    So recently, for the first time in a few years, I took a “real” holiday – not a weekend away or a few days in London (actually working)… it was a great break. I got back yesterday, today the post man arrived with a brown paper wrapped object… a little odd given that I wasn’t expecting anything at all today. I opened it and saw my name on an envelope, there was also two objects wrapped in purple paper… fear and excitement filled me, what on earth was this. I opened the letter to find a letter from Danielle, a ‘Magic Maker’ from Late Rooms,…
  • Can Website Load Time Effect Your Business Income?

    Andy Kinsey
    24 Jun 2015 | 11:19 am
    The speed of your website is sometimes correlated with your search rankings, Google has even said it’s a factor in their search algorithm (as far back as 2011) – but did you know it can also have an effect on the income and lead generation of your website? We’ve spoken about the physical performances reasons to decrease your page load time by using a CDN in a previous post including; caching, security, distribution of data and much more besides. SEOAndy as a company works with South West Broadband for hosting, recently we upgraded our service primarily to increase speed,…
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    One day

  • Expert Advice Concerning How To Do Online Video Marketing

    admin
    20 Jul 2015 | 6:00 am
    Marketing with video is a approach that gives awesome prospect of anyone thinking about discovering its ins and outs. The important thing, however, can be Game of thrones s05 streaming a determination to learn the ways which have proved on their own to be successful for some individuals along with people that have been flops. Evaluate the advice that comes after, and you will probably be an authority about them in short order. Who on your staff is easily the most encouraging? Who is the greatest lecturer? This is basically the person to put on video camera on behalf of your business. You…
  • Open Your Cell Phone’s Complete Probable By Using These Recommendations!

    admin
    19 Jul 2015 | 11:14 am
    When you consider mobile devices, you probably notice that a majority of individuals rely on them. This is certainly something which has taken over virtually everywhere where by there exists a cell phone support. To remember to brush through to this, the following tips were created to acquire to where by you need to be in relation to mobile devices. Take into account getting a used cell phone if you are looking to improve before your commitment lets you. This can be cheaper than purchasing new, and you may not really kept in into a certain commitment time. Make absolutely certain your…
  • Expertise Initial-Hand How Fantastic Website Marketing Is

    admin
    19 Jul 2015 | 6:46 am
    It may be difficult to showcase online, especially if you have all the competition there is today. Deciding on many different strategies for your web advertising and marketing is essential studying the things that work and what doesn’t. These write-up offers you assistance will commence your web advertising campaign. The most crucial aspect of your site is your content. You need superb content or viewers won’t go to your site. Devote by far the most volume of effort on offering great, appropriate, and valuable content material and concern yourself with the internet affiliate…
  • Properly Market Your Video lessons On the web By Using These Tips

    admin
    8 Jul 2015 | 9:29 am
    Perhaps you have thought about the potency of video marketing? You can use the many different solutions to support promote your items and regarder le parrain en streaming improve your enterprise. It’s an effective instrument, and you must know all of the proper knowledge to use it effectively. Read more for several helpful advice relating to marketing with video. While you are using marketing with video it is important to keep your content material fascinating. Should your video clip is dull then individuals will probably not observe the whole factor or advise it with their good…
  • Produce A Very competitive Search Engine Marketing Program

    admin
    5 Jul 2015 | 7:29 pm
    Over the web scrapebox proxies community, you’re nobody if individuals don’t go to your web site. If individuals aren’t finding your site once they do their internet queries, it’s like you in no way even bothered to produce a website by any means. A good way to stay away from that capture is by using SEO, or search engine marketing. Here are several ways to apply Search engine optimization for your web site. If you wish your web internet pages that can be found by visitors, it’s essential to be certain your HTML pages have search phrases from the the brand. If,…
 
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    3Q Digital » Blog

  • Marketing Mavericks: an Interview with Lisa Joy Rosner of Neustar

    Jonathan Svilar
    31 Jul 2015 | 9:19 am
    Name: Lisa Joy Rosner Company: Neustar Twitter handle: @lisajoyrosner – @neustarCMO @neustarCTO @neustar How long have you been in your current role? One year When you look back at the last six months, what were some of the biggest surprises of your job? Brand matters.  Six months ago, I told the marketing team that the 3 most […] The post Marketing Mavericks: an Interview with Lisa Joy Rosner of Neustar appeared first on 3Q Digital.
  • How to Write Content-Caliber Ad Copy

    Robert Brady
    30 Jul 2015 | 9:09 am
    Pay-per-click (PPC) advertising continues to spread to more and more social networks (think Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.) and native ad formats (think Yahoo Gemini and the new Bing Native Ads announced last week.) With so many PPC ads shown for something other than a response to a keyword-based search, advertisers need to up […] The post How to Write Content-Caliber Ad Copy appeared first on 3Q Digital.
  • Video, Carousel Ads Producing Huge Gains for Facebook Advertisers

    Brad O'Brien
    29 Jul 2015 | 1:00 pm
    Facebook advertising’s advancements in video ads and the newly rebranded Carousel ads drove significant performance gains for our clients in Q2, and we anticipate that today’s earnings call will show that many advertisers are enjoying similar trends – and spending accordingly. In this post, we’ll break down Facebook’s noteworthy announcements and changes over Q2; we’ll […] The post Video, Carousel Ads Producing Huge Gains for Facebook Advertisers appeared first on 3Q Digital.
  • The Ultimate Guide to a High-Converting 404 Page

    Theresa Baiocco
    29 Jul 2015 | 7:46 am
    Most 404 pages fall into one of two categories: 1. An afterthought, with a boring, bordering-on-punitive message written by a developer. It’s either full of technical jargon or blames the visitor for landing there, like this one: 2. Or a cutesy page built by a designer that’s supposed to reinforce the brand and make the […] The post The Ultimate Guide to a High-Converting 404 Page appeared first on 3Q Digital.
  • Google Tag Manager 2.0: New Vocabulary, Improved Functionality

    Leslie To
    28 Jul 2015 | 9:44 am
    The first iteration of Google Tag Manager was inaccessible and unintuitive with a high barrier to entry (implementation was not always a walk in the park). But most of these pitfalls were addressed in the new and improved GTM, well named as GTM 2.0. 2.0 was released in October 2014 with the full migration completed […] The post Google Tag Manager 2.0: New Vocabulary, Improved Functionality appeared first on 3Q Digital.
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    Brick Marketing - SEO Marketing Solutions Company » Brick Marketing Blog

  • How Many Visitors is Enough for My Website?

    Nick Stamoulis
    31 Jul 2015 | 2:10 am
    How many visitors a month is good for my website? This is actually a question I get asked frequently from our SEO clients, especially when we are just beginning their SEO campaign. In my professional opinion, visitor growth is the best metric for SEO success, so I can understand why a site owner would want to shoot for a hard and fast number. But here’s the thing – when it comes to how many unique visitors is “enough” for your website, determining the right number isn’t as straightforward as that. It’s all relative to your business and is determined by a multitude of different…
  • Let Your Social Media Firm Do Their Job!

    Brick Marketing
    29 Jul 2015 | 2:00 am
    When people set out to hire a firm to take care of their social media, they’re looking for one that has a proven track record of success for their clients. You also want someone who has plenty of experience, especially with your target market. Since they’re considered experts, it stands to reason that when they’re able to put their knowledge to use for you, that you’ll experience phenomenal results. Sometimes, however, things don’t always work out that way. We have a client who hired us to take care of all their social media. They did so because they trust that…
  • What is the Purpose of SEO?

    Nick Stamoulis
    27 Jul 2015 | 2:30 am
    When people search for information online in the search engines, they go about it by typing in what we’re looking for into the search box. In order for your site to become available when people search for information, the search engines need to determine that the site is valuable so that when people search online they can find your site. Essentially, this is the very reason why the field of SEO exists – to help make sure that websites are appealing to the search engines. In order to understand the purpose of SEO, it helps to understand how your site fits into the overall picture. Here’s…
  • Microsites: Good or Bad for SEO?

    Nick Stamoulis
    24 Jul 2015 | 3:15 am
    When putting together your SEO campaign, you may be wondering if it is a good idea to set up a few microsites in addition to your main website. Before you work them into your strategy, understand that there are pros and cons to using microsites as part of your marketing strategy. Think twice before using microsites as part of your SEO strategy. Here is some more information as to whether or not you should use them to market your business online. What Microsites Are Microsites are basically small websites that stick to a very focused theme. In business, they are often treated as a separate…
  • Don’t Give Up on Link Building Just Yet

    Nick Stamoulis
    22 Jul 2015 | 2:00 am
    Moz released some initial results from their biannual ranking survey. The goal of the study is to so correlation (not necessarily causation) between factors we know Google looks at and how well as website ranks. “When we look at what the study found about links, we find a strong relationship…actually one of the highest correlations the study found.” So even though the rule of link building have changed dramatically in the last few years, beginning with the Penguin update, links do still matter when it comes to SEO success! But a link is not always a link. As Moz pointed out; When Google…
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    Chaosmap Media » Blog

  • 3 Brands With Great Marketing Campaigns You Can Learn From

    jon rognerud
    8 Jul 2015 | 12:00 pm
    Brands are the result of great marketing. And, marketing is a fast moving game of communication, testing and validation of results. If you’re looking to promote your brand, glean insights from these three brands that have great marketing campaigns. Driving the DriveTime Brand Phoenix-based DriveTime owns more than 125 used car dealerships. Much of its branding comes from short, entertaining commercials (also available on YouTube), featuring Tina and Tara, two normal-looking (if somewhat daffy) women who drive around in the DriveTime van looking for people who are having trouble getting…
  • How To Capture Your Audience Instantly with Mobile Video

    jon rognerud
    25 Jun 2015 | 10:27 pm
    According to Forbes, mobile video will represent roughly 69 percent of all mobile traffic by 2018. YouTube remains the video content king, but there are many other ways to reach your audience. With the explosion of Vine over the past 18 months and Instagram following up with video capabilities, it has become imperative to include videos in your mobile marketing strategy.   Vine boasts a user base of around 40 million and Instagram has about 130 million users, according to NeoMobile. Brands large and small have used these platforms to convey messages through clever and captivating videos…
  • 6 Tips to Improve Conversions For Your Social Media Landing Pages

    jon rognerud
    24 Jun 2015 | 1:25 pm
    If you’ve created separate landing pages for social media visitors, congratulations! You’re already ahead of the many brands that make the mistake of using the same set of LPs (landing pages) for both PPC, SEO and social entry points. But having dedicated social pages isn’t enough. Although some rules don’t change from one set of landing pages to the next, social LPs require specific action and attention. Here are six ways to boost conversions on social media landing pages. Image courtesy of Shutterstock 1. Consistency: Let Your Brand Tie Your Channels Together If the…
  • How Site Architecture Can Kill Your SEO

    jon rognerud
    19 Jun 2015 | 1:30 pm
    Search engine optimization continues to be one of the best ways to drive traffic to your site, but it doesn’t work if your site’s architecture won’t allow it to. You might think that paid advertisement is the best way to get on search results, but users tend to ignore these results. In fact, imForza reports that 70 percent of links clicked in search results are organic and not paid. Getting to the top of organic search engine results requires site architecture that lets SEO do its job, and here’s a look at why. Site Architecture Supports Content Site architecture is…
  • The 3 Most Important SEO Things You Must Do To Optimize Your Website Now

    jon rognerud
    15 Jun 2015 | 9:28 pm
    We are in a new phase of website optimization that goes beyond just the usual SEO techniques of website building. To understand this premise, we must look through the eyes of potential customers who are looking for solutions. All of the metrics that provide for the mechanical ranking of websites still hold true in today’s competitive world, but we need to go beyond that. We will assume that you are up-to-date with search engine optimization training, long tail keywords, mobile marketing, and videos and social media marketing (more about that later) used in the optimization of your site.
 
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    blog.ispionage.com

  • 5 Actionable Ways To Improve PPC Results with Onsite Retargeting

    Joe Putnam
    22 Jul 2015 | 6:00 am
      In order to make the best use of your PPC campaign budget, you need to target people who are interested in your product or service in the most customized way possible. That’s why remarketing is a powerful component of any successful pay per click campaign because it can help you reach people that visit your The post 5 Actionable Ways To Improve PPC Results with Onsite Retargeting appeared first on .
  • Pro PPC Tip: How Listening to Phone Recordings Can Increase Your PPC Conversion Rate

    Joe Putnam
    8 Jul 2015 | 6:00 am
    Search engine marketers should take this Ernest Hemingway quote to heart. There’s so much attention to detail in analyzing the data of a pay-per-click campaign, yet most PPC experts never listen to what potential customers have to say. If you have a trackable phone number with call recording features tied into your PPC campaign, you The post Pro PPC Tip: How Listening to Phone Recordings Can Increase Your PPC Conversion Rate appeared first on .
  • Win a FREE Unbounce Annual Pro Plan (Valued at $1188!)

    Joe Putnam
    2 Jul 2015 | 6:00 am
    Unbounce has generously offered to provide our blog readers with the opportunity to win a free annual Unbounce Pro Plan. The plan regularly sells for $99/month which puts the total value of the giveaway at $1188! To enter, simply click this link, enter your email address, and share with your friends to get additional entries. The post Win a FREE Unbounce Annual Pro Plan (Valued at $1188!) appeared first on .
  • 7 Ways to Use Competitive Intelligence to Make More Money with AdWords [FREE Webinar]

    Joe Putnam
    17 Jun 2015 | 6:00 am
    Would you like to get more out of your iSpionage account, or have you ever wondered how to use competitive intelligence to make more money with AdWords? Wonder no more. On June 25th we’re doing an in-depth webinar to show the top seven ways you can use competitive intelligence to make more money with AdWords. We’re going The post 7 Ways to Use Competitive Intelligence to Make More Money with AdWords [FREE Webinar] appeared first on .
  • The Winner of the Custom Landing Page Design Giveaway Is…

    Joe Putnam
    4 Jun 2015 | 10:08 am
    I’m sure you’ve been anxiously waiting to find out whether or not you won the landing page design giveaway from KlientBoost valued at $4,000. So without further ado, we’d like to announce the winner. The winner of the free PPC landing page design by KlientBoost is… Wait for it… Graham McKay, owner of Grallie Media The post The Winner of the Custom Landing Page Design Giveaway Is… appeared first on .
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    Medical, Dental Practice Marketing

  • Do You Need a Mobile Website or a Mobile App?

    admin
    28 Jul 2015 | 6:43 am
    The benefits of making your medical or dental practice accessible to patients via mobile devices cannot be overstressed. With a mobile website and mobile app, you can increase patient attraction and improve retention while expanding your practice reach. Which type of mobile presence is best for your practice – a mobile website or a mobile app? Or do you need both? To better answer that question, you need to understand the similarities and differences. Mobile websites and mobile apps both let patients find and access your practice from their mobile devices, but mobile websites and mobile…
  • Avoid Content Barriers in Your Website

    admin
    28 Jul 2015 | 5:30 am
    You can have the most beautiful, SEO-optimized, easy-to-navigate practice website in your specialty, but it won’t help you attract the patients you want unless you have the right content. For doctors and dentists who write their own content, the right messaging to attract patients can be elusive… Patients want and need to feel emotionally connected to their doctors. They want to know that their doctor or dentist cares about them and understands their needs. Unfortunately, most doctors and dentists create messaging from their own clinical or business perspective, not the patients’…
  • Ammunition for Your Fight Against Declining Reimbursements

    admin
    28 Jul 2015 | 5:26 am
    If recent cuts in reimbursements have you seeing red, you’re not alone. Many doctors have told us about their mounting, insurance reimbursement-related financial burdens and shared their frustrations. We recently spoke to a gastroenterologist who was distraught over the proposed 19% cut in colonoscopy reimbursements. His is just one of the hundreds of stories we hear every month from medical doctors and dentists trying to get ahead of diminishing reimbursements and increasing financial burdens. “A Camel is a Horse Designed by a Committee” In this case, it’s a committee of 29…
  • Why Blogging is Key to Your Healthcare Marketing Strategy

    admin
    20 Jul 2015 | 7:12 am
    Blogging: What was once considered an online confessional has now evolved into an effective marketing strategy for doctors and dentists. If you haven’t included blogging as part of your healthcare marketing strategy, now is the time to start. Many practices now include blogs on their site as a way to connect with their audience and offer something unique that their competitors don’t have. Whether you’re blogging about the latest news in dentistry or sharing your experience in improving the life of a beloved family pet at your veterinary practice, your healthcare blog can successfully…
  • More Physicians Choosing Concierge Medicine

    admin
    13 Jul 2015 | 10:00 pm
    Just three years ago, Bloomberg.com asked the question, “Is Concierge Medicine the Future of Health Care?” Since 2010, the number of concierge physicians in America has grown from just 750 to well over 12,000 according to the Association of Mature American Citizens (AMAC). Leading industry experts predict that concierge practices will soon represent more than 10 percent of all healthcare practices nationwide. As more patients realize that the concierge model now serves patients from all economic strata, not just the wealthy, they are more likely to choose concierge care. As more…
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    Web Design & Digital Marketing Tips

  • How Hashtags Work on Social Media Sites

    Sukesh Jakharia
    28 Jul 2015 | 3:41 am
    This remarkable button is no longer known as the pound sign. Now, it is used to convey thoughts and hopefully reach others aligned with the same mode of thought. Hashtags spark conversations, lead social battles, and exemplify modern culture. All of our actions are reduced to bundles of words following the hashtag. Hashtags have come to be an integral part of social media marketing, and marketers and business owners seek to discover how hashtags works to make their brands well known and popular. However, one should understand that different social media sites use hashtags differently. Are you…
  • How to Write a Legendary LinkedIn Profile Summary

    Sukesh Jakharia
    11 Jun 2015 | 12:01 am
    You only get one chance to make a first impression. Your presence in the business world starts online, long before it gets to the boardroom. Think about it. Before you meet a potential new client you’ve likely Googled them once or twice to get a feel for who they are. Not matter how that person walks into your room, you have already made assessments on their personality, their character, and their skillset, based on impression that was made online. LinkedIn, the hiring and networking hub of the business world, presents a tremendous opportunity to market yourself and your business. Employers…
  • What Makes Flat Web Design Exotic

    Sukesh Jakharia
    4 Jun 2015 | 12:06 am
    In web design, as in life, less is more. With technology advancing at ever increasing rates, the old design norm: flashy layouts with eye-catching buttons and images is giving way to a more minimalistic approach. This style, known as Flat Design, has taken off as the consumer audience has grown more accustomed to the world of technology. Users want simplicity and order in their digital lives. Businesses want to increase their website’s ease of use. These two reasons have propelled Flat Design, as the most popular trend in the world of digital design. It’s not just about the aesthetic,…
  • What The Beatles Can Teach Entrepreneurs About Success

    Sukesh Jakharia
    4 May 2015 | 12:15 am
    The Beatles’ career may be one of the most inspirational success stories ever. They started from total obscurity, worked exceptionally hard, and endured set backs, failures and fights before becoming arguably the most famous rock and roll band in history. (Some estimates claim they have sold over 2 billion albums!). Their long rise to stardom isn’t just a model for other bands, but a template for entrepreneurs as well. The similarities between music and business might not be obvious, but anyone who’s started a company (or band) from scratch understands the struggle and creativity it…
  • 5 Lessons All Business Leaders Can Learn From Social Entrepreneurs

    Sukesh Jakharia
    8 Apr 2015 | 12:20 am
    Superheroes save people’s lives on a regular basis at the box office… The government is trying to provide more accessible health care for all… But only one force is truly making a positive social impact: entrepreneurs. These days, it seems that more and more small business owners are making it their mission to contribute to society in a meaningful way while earning profits. Entrepreneurs are devoted to helping those less fortunate and improving the environment, among other areas. (Check here for Forbes’ 30 Under 30 list of promising social entrepreneurs). Perhaps it’s a result of…
 
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    3Q Digital » Blog

  • How to Write Content-Caliber Ad Copy

    Robert Brady
    30 Jul 2015 | 9:09 am
    Pay-per-click (PPC) advertising continues to spread to more and more social networks (think Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.) and native ad formats (think Yahoo Gemini and the new Bing Native Ads announced last week.) With so many PPC ads shown for something other than a response to a keyword-based search, advertisers need to up […] The post How to Write Content-Caliber Ad Copy appeared first on 3Q Digital.
  • Video, Carousel Ads Producing Huge Gains for Facebook Advertisers

    Brad O'Brien
    29 Jul 2015 | 1:00 pm
    Facebook advertising’s advancements in video ads and the newly rebranded Carousel ads drove significant performance gains for our clients in Q2, and we anticipate that today’s earnings call will show that many advertisers are enjoying similar trends – and spending accordingly. In this post, we’ll break down Facebook’s noteworthy announcements and changes over Q2; we’ll […] The post Video, Carousel Ads Producing Huge Gains for Facebook Advertisers appeared first on 3Q Digital.
  • The Ultimate Guide to a High-Converting 404 Page

    Theresa Baiocco
    29 Jul 2015 | 7:46 am
    Most 404 pages fall into one of two categories: 1. An afterthought, with a boring, bordering-on-punitive message written by a developer. It’s either full of technical jargon or blames the visitor for landing there, like this one: 2. Or a cutesy page built by a designer that’s supposed to reinforce the brand and make the […] The post The Ultimate Guide to a High-Converting 404 Page appeared first on 3Q Digital.
  • Google Tag Manager 2.0: New Vocabulary, Improved Functionality

    Leslie To
    28 Jul 2015 | 9:44 am
    The first iteration of Google Tag Manager was inaccessible and unintuitive with a high barrier to entry (implementation was not always a walk in the park). But most of these pitfalls were addressed in the new and improved GTM, well named as GTM 2.0. 2.0 was released in October 2014 with the full migration completed […] The post Google Tag Manager 2.0: New Vocabulary, Improved Functionality appeared first on 3Q Digital.
  • Facebook Ad Audience Too Small for Ads Manager? Try Power Editor

    Jonathan Svilar
    27 Jul 2015 | 9:44 am
    Let’s say you want to launch an ad targeting a small group of people on Facebook. (Last week, we tried this with users who had liked our FBPPC Facebook page.) Curiously, what happens when you prep the ad in Ads Manager is totally different from what happens when you prep the ad in Power Editor. […] The post Facebook Ad Audience Too Small for Ads Manager? Try Power Editor appeared first on 3Q Digital.
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    SEO Software | Inbound Marketing Software | UpCity » Blog

  • Agency Spotlight: MarketBlazer

    Kristen Quinn
    30 Jul 2015 | 6:00 am
    Marketing agencies come in all shapes and sizes, and when we heard about one in particular that is helping small businesses thrive by taking a unique approach to an agency structure, we couldn’t wait to sit down and interview the man behind MarketBlazer, Ray L. Perry. Learn more about Ray L. Perry and his story in our Agency Spotlight Q&A: MarketBlazer The post Agency Spotlight: MarketBlazer appeared first on SEO Software | Inbound Marketing Software | UpCity.
  • How To Fix ‘Googlebot Cannot Access CSS and JS Files’ Error in Google Search Console

    Andrew Peron
    29 Jul 2015 | 8:22 am
    Yesterday, webmasters across the internet began receiving scary-sounding warning notices from Google Search Console informing them that Googlebot was unable to access certain CSS and JavaScript elements due to robots.txt rules. How To Quickly Fix ‘Googlebot Cannot Access CSS and JS Files’ Warning in Search Console Google’s own Gary Ilyles posted a quick and simple method of resolving this issue on StackOverflow yesterday, and the fix is surprisingly quick and easy to implement. According to Gary, “simplest form of allow rule to allow crawling javascript and css…
  • Video Tutorial – Adding Feeds and Curating Content

    Andrew Peron
    29 Jul 2015 | 6:00 am
    This is part two of a 4-part instructional video series designed to get you acquainted with UpCity’s new Social Media Management tools, and show you the most useful, efficient, and downright cool functionality we have to offer. Last week, we showed you some of the basic functions of our social management tools suite to get you acquainted with adding and manipulating social media accounts within UpCity. Today, we’re excited to show you our content feed functionality that sets our platform apart from the competition.  This functionality will help you generate a full-fledged content…
  • Reputation Management Series: What is Reputation Management?

    Kristen Quinn
    28 Jul 2015 | 12:00 pm
    As you know, there are many places online that consumers can go to find information about a product or service. Almost 70% of consumers rely on online reviews before making a purchase, and that number increases by 11% for individuals that belong to the millennial generation. In a sense, brands must be ready to make a good first impression online at any time. This is where offline and online reputation management comes in. Before the rise of the local review site, most reputation management happened in the worlds of PR and word of mouth marketing. Spokespeople issued written statements or held…
  • Product: Local Report Card is Now Available

    Dan Olson
    28 Jul 2015 | 12:00 am
    By popular demand we’ve rolled out our Local Report Card for customers in order to summarize the status of a clients’ local business listings. More specifically, our system now summarizes whether a listing Matches, has Possible Errors or is Not Found on the dozens of directories that we track. A small screenshot of the report is below.   Definitions of each status are below: Listing Matched – The address information provided to the system in our Initial Setup area matches exactly with the Name, Address and Phone Number found on the directory in question. Possible Errors…
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    KrishaWeb Technologies

  • Weekly web industry updates – 25th July to 31st July, 2015

    Neeta Solanki
    31 Jul 2015 | 6:57 am
    The biggest announcement of the week is that Windows 10 operating system is now available for download. Featured with latest software and update Windows 10 tends to be the best Windows OS ever. Yahoo has announced their sound free messaging application “Livetext”. Google is helping webmasters to protect their websites from Hackers attack via #NoHacked campaign. Google AdWords has updated keyword quality score reporting feature and many other updates from the Google AdWords. Let’s have a look over some of the hottest happenings of  web Industry in the past week (25th…
  • Key features of Windows 10 operating system

    Nikunj Chauhan
    30 Jul 2015 | 5:26 am
    Microsoft has announced the latest version of the windows operating system – Windows 10. Windows 10 is now available for the community to download for free. The biggest feature of Windows 10 is that all the genuine Windows 7 or Windows 8 users can upgrade to Windows 10 for free within a year. Windows 10 is now available for Desktop and Tablet users across the 190 countries. The company has first revealed the Windows 10 back in September and improved the system performance from the feedbacks of five million windows insiders. ...
  • Google #NoHacked campaign to protect webmasters from Hackers attack

    Parth Pandya
    29 Jul 2015 | 4:58 am
    Google is continuing their #NoHacked Campaign to educate webmasters on how to protect websites from getting hacked. Webmasters can follow the #NoHacked on Twitter and Google+ to get the advance tips on website security. Google is going to share their hacking insights on official blog every Monday throughout the month. They are also going to share actionable tips on every Wednesday. The company has also arranged a Hangout on Air about Security on 26th August where you can ask your security concerns to the Google Experts. Google has shared some basic tips to make your website secure on their…
  • Microsoft released Visual Studio 2015

    Kajal Kanzaria
    27 Jul 2015 | 7:11 am
    Microsoft has officially launched the latest version of Visual Studio on 20th July 2015 after at least a year of testing. The company has also released the set of various tools along with the VS 2015. This latest version of Visual Studio 2015 is featured with integrated development environment (IDE) and updated .NET framework. Millions of developers use visual studio everyday. Since its launch in November last year, over 5 million users have downloaded the Visual Studio till the date. Let’s have a look over what is new is the latest version of Visual Studio 2015.   ...
  • Weekly web industry updates – 18th July to 24th July,2015

    Nikunj Chauhan
    24 Jul 2015 | 9:05 am
    Hello Everyone! Welcome to another weekly web industry update post. Google maps has made some important feature updates to provide customized experience for web and Android users. Wikipedia has new mobile network in USA. Microsoft has launched to visual studio 2015 for the community. Twitter has announced the event-targeting feature and Instagram has enabled the search option for the web users. The most important news for the web industry is that Google has finally rolled out the Panda 4.2 Algorithm Update. All these and other interesting newsflash of the week (18th July 2015 to 24th July…
 
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    Online Marketing Insights | p3 Inbound

  • Using Facebook Advertising to Find More Followers

    mudbug
    29 Jul 2015 | 1:45 am
    When you post an update on your practice’s Facebook page, your content won’t show up on the news feed of every single one of your followers. Why not? Facebook only shows your posts to a percentage of your followers–by one analysis, only about 6%. Sure, people can see all of your posts if they regularly visit your practice’s page, but not many people will do that. If you post about something that is important for your followers to see, like an upcoming event, you’ll want to pay to advertise it to get the kind of reach you want. When Should You Use Paid Advertising on Facebook?
  • 8 Ways Your Practice Can Build Trust on Facebook

    mudbug
    27 Jul 2015 | 10:41 am
    Facebook is a great place to connect and build relationships with both current and potential patients. However, simply having a Facebook page isn’t enough to build up trust among your audience–you need to post regularly, and post the things your audience wants to see. Whether your practice is new to Facebook, or you’ve had a page for awhile, you can probably learn a few things from observing Facebook success stories from other practices. These are some of the ways our clients have used their Facebook pages to build trust and drive engagement. 1. First, you need to cover the basics.
  • 5 Reasons Why Your Practice Should Be on Facebook

    mudbug
    23 Jul 2015 | 8:01 am
    Healthcare practices like yours are using Facebook to build trust with patients–and you can, too! Facebook is the top social media site among physicians who engage on social media. You’re probably thinking, “Why the push for Facebook? Surely other social media networks, like Twitter and LinkedIn, are just as effective.” While we aren’t saying that other social networks are ineffective, there are a few reasons why we recommend starting with Facebook. 1. More people are on Facebook. It makes the most sense to go with the network with the most users–that means there is more…
  • Understanding Hierarchy in Google Analytics

    mudbug
    16 Jul 2015 | 7:08 am
    Accounts? Properties? Users? Views? How do you find the information you need in Google Analytics? The setup can be quite confusing if you aren’t familiar with the interface. To help you better understand how to navigate your analytics account, we’ll use an example throughout this article. Anytown Surgical Practice has its own website. Dr. Smith works for Anytown Surgical Practice, but has his own website as well. Jane, the practice manager, oversees the analytics account for both of these sites. Account When Jane logs into Google Analytics, she will first see the account. The account is…
  • 4 Quick-Start Ways to Track Your Marketing ROI

    mudbug
    8 Jul 2015 | 6:47 am
    There are lots of different ways you can determine the return on investment (ROI) of your marketing efforts. However, many methods of tracking that information can be quite technical and time-consuming. If you’re not ready to dive into all of that information, there are a few quick and easy ways to get a sense of whether your marketing efforts are making a difference for your practice. The answers to these 4 questions should help you get an idea of how well your marketing efforts are working. 1. Has your website had an increase in new visitors? Patients at the top of the marketing funnel…
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    International PPC

  • Google Analytics Launches Remarketing Lists for Search Ads

    Rocco Baldassarre
    22 Jul 2015 | 7:46 am
    Google Analytics finally announced the launch of a major change, Remarketing Lists for Search Ads (RLSA). Up until now, advertisers were able to use Google Analytics to create advanced remarketing lists for the Display Network based on: time on site, visisted web pages, behaviors on The post Google Analytics Launches Remarketing Lists for Search Ads appeared first on International PPC.
  • 5 Ways To Scale Up Campaigns Without Increasing Bids

    Christina Baldassarre
    15 Jul 2015 | 3:23 pm
    If you have reached the best sales volume on Google AdWords, you have to scale up campaign results without increasing the bids. While Google can drive a massive amount of traffic, even the largest campaigns can reach the limit of what the traditional Search Network campaign The post 5 Ways To Scale Up Campaigns Without Increasing Bids appeared first on International PPC.
  • What You Should Know About Twitter Autoplay Video Ads

    Rocco Baldassarre
    19 Jun 2015 | 2:20 pm
    Twitter has introduced autoplay for videos, GIFs, and Vines a default function this week. While this sounds awfully similar to what Facebook, Instagram, YouTube, and other platforms have already introduced a while back, it works slightly differently. Here is a brief overview of how Twitter autoplay The post What You Should Know About Twitter Autoplay Video Ads appeared first on International PPC.
  • Video Tutorial: Facebook Reach and Frequency Campaign

    Rocco Baldassarre
    14 Jun 2015 | 3:30 am
    Facebook Reach and Frequency Campaigns are here! Advertisers have been waiting a long time for this a long time and Facebook now finally allows the regulation of ad frequency. The social network giant just launched this as a new campaign type. With Facebook Reach and Frequency Campaigns, marketers The post Video Tutorial: Facebook Reach and Frequency Campaign appeared first on International PPC.
  • AdWords News: Lightbox Ads Columns Change June 22, 2015

    Rocco Baldassarre
    11 Jun 2015 | 3:24 pm
    AdWords News: Google announced today that there will be new engagement metrics available to advertisers starting from June 22, 2015. There will be three new columns available to better measure the performance of Lightbox Ads. The new columns are: Engagements Engagement rate Average Cost-Per-Engagement This The post AdWords News: Lightbox Ads Columns Change June 22, 2015 appeared first on International PPC.
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    theleverageway.com

  • Technology & Social Media – Forever 21’s Thread Screen

    Thy (TEE) Ta
    27 Jul 2015 | 1:06 pm
    Combining the power of technology and social media, Forever 21 has created a cool art installation that doubles as great […] The post Technology & Social Media – Forever 21’s Thread Screen appeared first on .
  • 20 Resources to Improve Your Visual Content

    Madeline Jacobson
    21 Jul 2015 | 11:44 am
    You’ve probably already figured out that visual content is valuable to marketing—it’s eye-catching, can be processed more quickly than text, […] The post 20 Resources to Improve Your Visual Content appeared first on .
  • How Social Media Can Bring Peace of Mind

    Bob Kehoe
    20 Jul 2015 | 2:52 pm
    A few months back, I relayed a tale of how our family dog, Norman, got loose and was found and […] The post How Social Media Can Bring Peace of Mind appeared first on .
  • Digital Claims Victory in 2016 Election

    Bob Kehoe
    29 Jun 2015 | 4:14 pm
    While it’s hard to put an exact date on it, there’s no doubt we’re now in the throes of the […] The post Digital Claims Victory in 2016 Election appeared first on .
  • 7 Ways To Conquer Summer Hospitality Marketing Online

    Madeline Jacobson
    12 Jun 2015 | 1:00 pm
    School’s out, leisure travel’s up. If you work in the hospitality industry, summer is probably your busiest season. But are […] The post 7 Ways To Conquer Summer Hospitality Marketing Online appeared first on .
 
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    wearegecko.co.uk

  • And Your Employee of the Month Is?

    15 Jul 2015 | 8:09 am
    Walter was new to the team. The bosses had wanted someone like him for a long time. Everyone was super excited to have Walter on board at first, but then things started to go sour. You see the thing about Walter was that while he looked good and put in the hours, it wasn’t at all clear what he was contributing to the company. Soon the other sales people started to resent Walter. They were working really hard and bringing in lots of new leads, but where were Walter’s figures? Poor old Walter. It wasn’t his fault. He was a lovely little website, but nobody knew if he was actually bringing…
  • What Marketing Managers Can Learn from Wimbledon

    1 Jul 2015 | 6:39 am
    The UK is in the grip of Wimbledon fever once more. Will this be another momentous year for Andy Murray? Who will win the ladies’ crown in 2015? On the face of it you may not see the similarities between one of the world’s most famous sporting events and your marketing activities, but we’ve outlined a number of areas below that show where these two things can cross over. Competitor analysis is crucial Before any player steps out onto the hallowed grass at Wimbledon, you can rest assured they’ve spent hours studying their competitor and how they play. If they go out having failed to…
  • Why You Shouldn't Look in the Mirror When Writing Content

    29 Jun 2015 | 4:52 am
    Mirror, mirror on the wall, who’s the fairest of them all? Vanity has no place in content writing. You can wax lyrical about all sorts of things: How long you’ve been trading How much you value your clients How great you are at everything under the sun The harsh reality is that no one really cares (except you). Put yourself in their shoes We’ve all had bad experiences with pushy sales people. Maybe you’ve gone to buy a new car and someone has tried to persuade you to get a certain model without asking questions about what you want from a car and what it’s going to be used for.
  • 5 Irresistible Bits of Social Media Advice You Probably Havent Heard Before

    23 Apr 2015 | 4:19 am
    Like it or not, social media is here to stay. It’s 2015 (last time we checked) and there are lots of good reasons to invest more in your social media: Twitter has 15 million users in the UK alone There are around 31 million UK residents with a Facebook account Pinterest has over 2 million users in the UK When you add the 10 million LinkedIn users in the UK and The 3 million active Google+ users, you’ve got an awful lot of eyeballs just waiting to read your updates. How do you reach more of your target audience though? Well, here are some irresistible bits of advice you probably haven’t…
  • Mobilegeddon is Coming: Is Your Website Ready

    2 Apr 2015 | 6:20 am
    This month Google is making a big change to its search results on mobile devices. From the 21st of April they will be giving priority to sites that are mobile-friendly when someone uses their phone to search for something online. What does this mean? An example would be that you’re currently ranking 1st on page 1 for “accountant Edinburgh” regardless of what device someone is using to perform their search.After the 21st April, if your website isn’t mobile-friendly, you’ll no longer be in 1st place when someone searches for “accountant Edinburgh” from a smartphone.  Why Google,…
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    gosurefire.com

  • Drone Videos Coming With FAA Regulations For Real Estate Listings

    Surefire Marketing
    10 Jul 2015 | 8:10 am
    The real estate business is an ever-changing and competitive market. With today’s technology, home buyers are even taking their first steps by viewing properties online. Real estate investors have even been known to purchase a property without even seeing the house in person. The new frontier in real estate development, is the growing use of drones to capture aerial pictures and videos to show the real estate experience to the online world. Using Drones For Real Estate Earlier this year, Douglas Trudeau, a broker with Tierra Antigua Realty in Arizona, was the first realtor to get a waiver…
  • 10 Ways (Digital) Marketing Has Improved Since The Mad Men Days

    Surefire Marketing
    18 May 2015 | 9:51 am
    With the conclusion of Mad Men earlier this week, it is easy to see how marketing has improved upon the Mad Men era of marketing. The introduction of search engine optimization, inbound marketing, and pay per click advertising added a more analytical approach towards the way marketing managers thought about ads and how they optimized their budgets. But, this type of analytic marketing is to be expected. Back in the Mad Men, television was still in its infancy. There were only a handful of channels to watch, and your only other option was to listen to the radio. Advertising in the Mad Men era…
  • What’s New With Facebook Instant Articles

    Surefire Marketing
    14 May 2015 | 11:38 am
    This week, Facebook introduced a new product called Instant Articles. This new product will make it easier for content writers and digital marketing agencies to publish quality, interactive articles at a much faster pace. Everyday the number of smartphones and the number of people who own smartphones is increasing. That ever increasing number means that it is necessary to have a mobile friendly news outlet for all major publishing. These majors publishers produce quality content, and that content is expected to be shared across social media. Facebook Instant Articles Improvements The current…
  • Lessons From Adwords Livestream 2015 (Part 2)

    Surefire Marketing
    11 May 2015 | 11:01 am
    New PPC Adwords Tools For Digital Marketing On May 5th, Jerry Dischler, VP of Product Management at Google, spoke about the new innovations and tools that Google Adwords will look to incorporate into their vast system to better meet the growing needs of mobile users. Part one, of this two part overview, was about the innovations and new technology that Google is looking to add to the Google Adwords advertising platforms, that will make a user’s life that bit easier and faster. Part 2 will look at the updates made for the PPC tools that will measure the performance of these new Adwords…
  • Lessons From Adwords Livestream 2015 (Part 1)

    Surefire Marketing
    6 May 2015 | 10:56 am
    On May 5th, Jerry Dischler, VP of Product Management at Google, spoke about the new innovations and tools that Google Adwords will look to incorporate into their vast system to better meet the growing needs of mobile users. Part one, of this two part overview, will be about the innovations and new technology that Google is looking to add to the Google Adwords advertising platforms, that will make a user’s life that bit easier and faster. #StepInsideAdwords “People are living online. More Google searches are taking place on mobile devices than desktop computers in more than 10…
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  • A Data-Driven Guide to Creating Viral Blog Posts [New Infographic]

    Brian Dean
    29 Jul 2015 | 4:47 am
    When a piece of content goes viral, there’s no magic or luck involved.In fact:According to new research, viral posts tend to contain certain elements that push people to share.I cover 21 of these elements in today’s data-driven guide.Check it out: Here’s my take on the data-driven tips from the infographic:1. Use an (Odd) NumberHeadlines with numbers are 36% more likely to generate clicks, according to research by Conductor. And a study of 150,000 headlines revealed that odd-numbered headlines have a 20% better CTR than headlines with even numbers. Brian's takeThe next time…
  • How We Rank #1 in Google And Grew Organic Traffic by 963% (Two Step-By-Step Case Studies)

    Brian Dean
    11 May 2015 | 5:00 am
    Today you’re going to see one of my favorite SEO strategies in action:The Guestographic Method.First, I’ll show you how Perrin used this technique to boost his organic search engine traffic by 963%.Then you’ll see how David used the same strategy to rank #1 for the keyword “internships”.Let’s dive right in. The Guestographic Method: An SEO Strategy That Gets ResultsGuestographics work for one simple reason:They make your content MUCH easier to share.I published a post last year that outlines the entire process: How to Get Backlinks With Guestographics. So…
  • 16 Actionable SEO Copywriting Secrets That Will Drive More Traffic To Your Site

    Brian Dean
    7 Apr 2015 | 7:00 am
    Knowing SEO is great.Knowing copywriting is great.But when you can do BOTH?That’s when you can slap a big ol’ “S” on your chest……because you’ll be unstoppable.And today I have something that will make you feel like you have SEO superpowers:16 insanely actionable SEO copywriting techniques that you can use right now.Free Bonus: Click here to get access to a free PDF checklist that shows you how to execute all 16 of the techniques from this post (the checklist also includes 2 bonus strategies).1. Use Udemy to Make Your Content 2-3x More Compelling…
  • Want More Traffic That Actually Converts? Follow These 4 Steps…

    Brian Dean
    12 Feb 2015 | 7:52 am
    When you sign up for the Backlinko newsletter for the first time, you get this email from me: As you can see, the first thing I ask is:“What’s the #1 thing you’re struggling with?”To date, I’ve asked over 57,000 new subscribers this question……and have received thousands of replies.But get this:I tend to get the same response again and again.What’s that response, you ask? TRAFFIC.In fact, here’s a reply I got the other day from Christine: Christine is absolutely right. Traffic is a common problem…The Truth About Getting Targeted…
  • Content Strategy Case Study: 36,282 Readers + 1,000 Email Subscribers

    Brian Dean
    3 Feb 2015 | 9:23 am
    A few weeks ago I get this email out of the blue from Jimmy…The email said:“The first time I used your Skyscraper Technique I got 30k pageviews, 1k email subscribers, and currently rank #2 for my target term.”Needless to say, I was intrigued.So I pressed him for more info.Turns out Jimmy was happy to spill the beans on his entire content strategy (step-by-step).Let’s jump right in.Free PDF Checklist: Download a PDF checklist that will walk you through the exact Skyscraper Technique process from this post.This 3-Step Content Strategy=More Traffic, Backlinks and Sales…
 
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