SEM (Search Engine Marketing)

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  • Twitter Launches its own Live Streaming App, Periscope, to Compete with Meerkat by @mattsouthern

    Search Engine Journal
    Matt Southern
    26 Mar 2015 | 8:28 am
    Interest has been building in new live streaming app, Periscope, ever since news broke weeks ago that it was acquired by Twitter. When competitive live streaming app, Meerkat, stole everyone’s attention at SXSW, eyes were once again on Twitter and Periscope to see what they would bring to the table to compete with the latest social media darling. Well, one thing Twitter has already done in response to Meerkat’s growing popularity is shut off access to Twitter’s social graph. That means users can no longer join Meerkat and immediately follow all of their Twitter connections, which was…
  • Hacking the Google Display Network for Insanely Low CPC

    Home - SearchEngineWatch
    Larry Kim
    26 Mar 2015 | 4:30 am
    Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score.
  • How to Engage Your Customers With Your Blog

    Brick Marketing - SEO Marketing Solutions Company » Brick Marketing Blog
    Brick Marketing
    26 Mar 2015 | 2:00 am
    The next time you perform an audit on your blog, analyze whether or not it actually engages your readers. Your blog is about more than just crafting articles and posting them. In order for it to be truly effective, it also needs to interact with them. This will not only make your blog more enjoyable to read, it will also help them return on a regular basis. Your blog should be a positive experience for your customers. If you find ways to engage them, they’ll feel valued. Here are some tips that will help you interact with your readers so they will keep coming back for more! Create a…
  • Website Audit: Find Out What Went Wrong With Your SEO

    Ker Communications
    Nick Ker
    15 Mar 2015 | 1:20 am
    This is not one of those automatic and humorously inaccurate "type in your website and we'll tell you some things that don't mean much" free website analysis tools you may have tried… Website Audit: Find Out What Went Wrong With Your SEO is from Ker Communications
  • How to Take Your Remarketing Strategy to the Next Level

    The Search Engine Marketing Blog @ MoreVisibility
    Christina Fournier
    24 Mar 2015 | 2:53 am
    You’ve already invested money into your online marketing efforts. You’re driving traffic to your website through pay-per-click campaigns. You’re buying email lists and developing quality content to entice click-throughs. You’re building your social media following and are engaging with and promoting conversations with your audience. By all accounts, you are doing everything you can to […]
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    ShoeMoney

  • New Report Shows How Email Remains King For Getting Your Message Out

    Jeremy Schoemaker
    12 Mar 2015 | 1:07 pm
    As you all know I am a huge proponent of permission based email marketing… So I always keep up with the news related to it. You know the saying… “Dance with the girl that brought ya” ? It could not be truer than with email marketing. So many people get distracted with the new, cutting edge, techniques that they forget about the time tested proven year after year ones. eMarketer recently published a report that states that 37% of consumers send or read email messages “a lot” — ranking email above the 20% posting and reading messages on Facebook, Instagram or other social…
  • The Evolution of Conferences Over The Last Decade

    Jeremy Schoemaker
    10 Mar 2015 | 8:08 am
    In 2003 I started making money online. I was stunned the first day I made a dollar on the internet with Google AdSense. Amazing. I was hooked and joined various internet forums to connect with others and learn more about making money on the internet. On Sep 19, 2004 (yes I just looked it up) I joined the Digital Point forums. I had probably lurked around months before that but thats the date I joined and started interacting with the community. It was awesome. I started the shoemoney.com blog and shared what I was doing to make money. It got rapid readership. Fast forward almost a year and I…
  • Leads By Social Webinar Recap and Replay

    Jeremy Schoemaker
    6 Mar 2015 | 12:41 pm
    For those who missed it – I did a webinar with the guys behind Leads By Social.  Yesterday.   Thousands registered and hundreds attended. I rarely ever get behind something unless I feel its a huge value to people.  I have had access to Leads By Social for a while and its really unbelievable what they have built. You can go watch the replay here: http://www.getleadsbysocial.com/shoemoney/ As a SPECIAL BONUS – For anyone who buys Leads By Social, I am going to throw in my famous Local Marketing BluePrint FOR FREE that has helped thousands of people with their local marketing. The…
  • How to create a KILLER sales video

    Jeremy Schoemaker
    2 Mar 2015 | 7:39 am
    My Good friend Neil Patel over at Quick Sprout posted a great infographic explaining how to create a great sales video.  Creating a info/sales video that converts well is a delicate balencing act between giving information about your product and driving sales.  Also when its your own product a lot of times you focus on showing it off and all the information but forget the sales part. This is a great guide.  Check it out below.  Great stuff Neil!  
  • How I Made 1 Million Dollars From A 99 Cent Ebook

    Jeremy Schoemaker
    18 Feb 2015 | 6:00 am
    I have never talked about this publicly until yesterday when I presented on it at the Traffic and Conversion conference.  For most of the time it was out of selfish reasons as I didn’t want to “out” myself and burn down what I was doing… but that happened eventually cause I got a little greedy and pushed it too hard.  The good news is I have no doubt this would work for anyone for anything you’re doing. I would like to say I planned this all out but its something that I completely stumbled on. Before I publishing autobiography – “Nothing’s…
 
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    The Clix Marketing Blog

  • Multi-Channel Series Part 2: Offline and Online in Perfect Harmony

    John Lee
    24 Mar 2015 | 4:13 am
    This post marks the second of a 6 part series on sharing insights across marketing channels focusing on the benefit of combining paid digital media with other channels in your marketing plan. Check out Part 1: Social.  Any business worth their salt knows that you can’t put all of your marketing and advertising eggs into a single basket. Putting all of your budget into TV? Missed opportunities. Putting all of your budget into radio? Missed opportunities. Putting all of your budget into PPC? Missed… oh you get the idea. Holistic marketing strategies, like…
  • Multi-Channel Series Part 1: Social Media & PPC

    Amy Bishop
    23 Mar 2015 | 4:55 am
    This post marks the first of a 6 part series on sharing insights across marketing channels focusing on the benefit of combining paid digital media with other channels in your marketing plan. Paid media and social go together like biscuits and gravy, peanut butter and jelly, Johnny and June… you get the picture! There are many benefits to leveraging paid social versus organic. But even if you prefer not to run paid campaigns across social media, there are learnings that can be shared between social and other paid avenues such as paid search or alternative display networks.  Below are some…
  • Clix Marketing’s #PPC News & Views: March 20, 2015

    Michelle Morgan
    20 Mar 2015 | 5:55 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Vertical Measures Do Likes Lead to Revenue with Facebook Ads?: Generating Likes for your Facebook page is great, but those likes don’t pay the bills. Check out this article and the downloadable content at the end to turn your Facebook likes into tiny little money making machines. Search Engine Land The Essential In-Depth Overview of PPC Bid Management: There’s no way this post could be left out this week. If you adjust bids, definitely give this…
  • Call Only Campaign Reporting: What You Need to Know

    Susan Wenograd
    18 Mar 2015 | 6:05 am
    After launching my first Call Only Campaign, I realized I wasn’t sure about the reporting…was a click a call in these cases? What was a conversion? A few weeks in, and the client I was testing it on was getting what seemed to be good results, if we were going by clicks…but almost too good. I took to Twitter to ask AdWords to clarify: Based on this, it sounds like your clicks = calls, so a metric CPC is really your cost per call, and your CTR is really like your conversion rate. Alas, this was not to be, as Liz, another friendly Twitter user gave some additional insight…
  • AdWords Income Targeting: Can You Find It?

    Robert Brady
    18 Mar 2015 | 5:05 am
    Demographic data, connected with search intent, is the Holy Grail of online marketing. Demographic data allows you to make sure you’re targeting the right person and search intent ensures it’s the right time. At that point you just have to prove that you’re the right service/product for them. Social networks like LinkedIn and Facebook have excellent demographic data. They know your age, where you work, etc. Google, Bing and Yahoo know what you’re looking for right now (search intent) because of the queries you’re typing into their search engine. However, meshing…
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    Yoast

  • WordPress SEO 2.0: focus on what matters

    Joost de Valk
    26 Mar 2015 | 8:11 am
    We’re proud to announce the availability of WordPress SEO 2.0. This release adds new features for Google’s Knowledge Graph and improves the design, layout & usability of the WordPress SEO plugins admin screens in many ways. Google Knowledge Graph Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search results as either a company or a person. This includes you or your company’s name, if your site is for a company, the logo: And it includes your social profiles (this is the list of social networks…
  • Mobile-friendly sites and SEO

    Thijs de Valk
    25 Mar 2015 | 8:56 am
    Last month, Google actually announced a change in their algorithm before it had already happened. In this post they mention that starting April 21st mobile-friendliness will become a ranking factor more and more. In the past few weeks we’ve been getting quite a few reports from Google Webmaster Tools. Not only did they add a Mobile Usability item under the Search Traffic section, but they also sent out emails with the subject “Fix mobile usability issues found on <website>”. Obviously, Google is bringing mobile-friendliness under the website owner’s…
  • GA plugin security update & more

    Joost de Valk
    19 Mar 2015 | 4:24 am
    It’s been quite the week here at Yoast. Our release of a security update to WordPress SEO was followed by several other major plugins uncovering similar issues and a renewed interest among security researchers into big WordPress plugins. Turns out we had another issue to patch, so today we released an update to our Google Analytics plugin (both free and premium) too. How serious are these issues? One of the things we should have probably communicated better is the severity of the issues at hand. Some of the news outlets made it seem as though someone could walk straight into your site…
  • Cohort Analysis in Google Analytics

    Thijs de Valk
    18 Mar 2015 | 7:28 am
    Since a few weeks Google Analytics has been rolling out a new feature in beta: Cohort Analysis. I was actually made aware of this new feature by my colleague Peter, who is working on our Google Analytics by Yoast Premium plugin. We started looking at the new analysis together. As is often the case with Google Analytics, it wasn’t really clear right away. So that’s why I thought I’d delve into it a bit more and try to explain what this actually does for all of you! What’s a cohort? Before I can decently explain what Google Analytics’ cohort analysis is about,…
  • WordPress SEO Security release

    Joost de Valk
    11 Mar 2015 | 3:13 pm
    This morning we released an update to our WordPress SEO plugin (both free and premium) that fixes a security issue. A bit more details follow below, but the short version of this post is simple: update. Now. Although you might find your WordPress install has already updated for you. What did we fix? We fixed a CSRF issue that allowed blind SQL injection. The one sentence explanation for the not so technical: by having a logged-in author, editor or admin visit a malformed URL a malicious hacker could change your database. While this does not allow mass hacking of installs using this hole,…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • International SEO Strategy Guide – Plus a Flowchart!

    Kaitlin McMichael
    19 Mar 2015 | 9:36 am
    I’ve noticed there’s something we’re sorely missing in our marketing mix: flowcharts. Making sure that Portent has mo’ flo’ to offer has become of my new life goals. As part of this endeavor, I created the following International SEO Strategy flowchart to help those who are trying to decide what the best structure is for their international site(s). Ready to get to work? To learn how to use the chart, see the quick guide below the graphic. For further explanation and exploration, check out the link bundle here with a slidedeck & more good stuff from our…
  • Internet Marketing For Asshats

    Ian Lurie
    18 Mar 2015 | 1:34 pm
    Evil is easier! There are internet marketers. Then there are 100% pure internet marketing asshats. They stomp their moral compass to bits in the interest of earning more dollars (or pounds, or drachmas, or whatever). These are a few examples of their tactics: Commit libel Asshats write headlines that imply horrific things/inappropriate or reputation-destroying behavior, like ‘Is This Model Snorting Coke?’ then explain why it’s very unlikely. That way, you get tons of pageviews. All you had to do was destroy someone’s reputation. And yes, that’s marketing.
  • Happy Pi Day from your Friends at Portent Interactive

    Colin Parker
    13 Mar 2015 | 2:18 pm
    MMM. Piiiii. It’s just a few hours till the annual Pi Day celebration at the Portent Interactive offices. About 3.14 hours if you’re into the whole brevity thing. Somewhere, my cardiologist is yelling at this monitor. One can only assume there’s no better way to spend an afternoon as a highly paid medical professional than reading a rambling diatribe about digital marketing. Right? Twenty years of Pi for Portent? Man, time flies. We could probably even do the gratuitous “Fifty Shades of Pi” reference, but our CEO Ian would start throwing lemon meringue out the…
  • PPC at mozCon – Challenge Yourself to Cross Geek Out

    Elizabeth Marsten
    5 Mar 2015 | 4:00 am
    Last year I received an invitation to speak at one of the biggest search conferences of the year, MozCon. MozCon is put on by Moz (formerly known as SEOmoz) an SEO software/tool company in Seattle and MozCon, in the past, has been more commonly known as an SEO conference. As such, I’ve noticed that those that are firmly entrenched in PPC or paid search, haven’t ever been or have little experience with the Moz toolset or brand. But, then there are those that are really familiar with Moz and know what an honor this was to be asked; which meant I got two questions before and after the event:…
  • Mobile & App Content Will Rank Higher. Shenanigans Likely.

    Colin Parker
    2 Mar 2015 | 2:59 pm
    I read the news today, oh boy. No doubt, many of you have already read the headline from TechCrunch. Or maybe you caught it coming down off the mountain from Google. Google is formalizing its stance on “mobile-friendliness” as a ranking signal worldwide. Not only that, but they’re boosting content from indexed apps in organic search results. Commence the obligatory avalanche of one-star apps. Sweet! On the one hand I couldn’t be happier. In my time at Portent, I’ve had the pleasure of working on digital marketing and strategy with some amazing companies that are flat out crushing it…
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    search engine marketing - Google News

  • Rumor: Putian-based Private Hospitals to Cease Search Engine Marketing - Marbridge Consulting

    26 Mar 2015 | 1:54 pm
    Rumor: Putian-based Private Hospitals to Cease Search Engine MarketingMarbridge ConsultingOver the past several years, many Putian-affiliated hospitals have relied on search engine marketing for brand awareness, said a director of one maternity hospital which is a member of the Putian health industry chamber of commerce. Generally speaking ...
  • Google Expands Product Rating Stars In Google Shopping Ads To UK, France ... - Search Engine Land

    26 Mar 2015 | 6:31 am
    Search Engine LandGoogle Expands Product Rating Stars In Google Shopping Ads To UK, France Search Engine LandJoin the most accomplished search marketers in the world at SMX Advanced. Conference sessions and keynotes are designed for sophisticated search engine marketers. You'll choose from in depth sessions on organic search engine optimization (SEO), ...and more »
  • First-Party Data And Search - Search Engine Land

    26 Mar 2015 | 6:17 am
    Search Engine LandFirst-Party Data And SearchSearch Engine LandJoin the most accomplished search marketers in the world at SMX Advanced. Conference sessions and keynotes are designed for sophisticated search engine marketers. You'll choose from in depth sessions on organic search engine optimization (SEO), ...and more »
  • topseos.com Unveils Netmark as the Best Search Engine Optimization Agency ... - MarketWatch

    26 Mar 2015 | 12:01 am
    topseos.com Unveils Netmark as the Best Search Engine Optimization Agency MarketWatchNAPLES, FL, Mar 26, 2015 (Marketwired via COMTEX) -- The independent authority on search marketing vendors, topseos.com, has named Netmark the best search engine optimization company for the month of March 2015. Netmark was chosen based on ...topseos.com Unveils BlueHat Marketing as the Top Search Engine Optimization SYS-CON Media (press release)ThinkBIGsitescom Named Third Top Search Engine Optimization Agency by IT Business NetCartoozo Named Best Search Engine Optimization Company in the UK by Digital…
  • Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A ... - Search Engine Land

    25 Mar 2015 | 6:46 am
    Newswire (press release)Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A Search Engine LandJoin the most accomplished search marketers in the world at SMX Advanced. Conference sessions and keynotes are designed for sophisticated search engine marketers. You'll choose from in depth sessions on organic search engine optimization (SEO), ...Your Last Chance for Mobile Optimization Is April 2015Newswire (press release)5 Subtle Changes That Directly Impact Your Search RankingsSearch Engine JournalGoogle Says More About Mobile-Friendly Ranking…
 
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    Search Engine Guide : Small Business Search Marketing

  • 8 Local SEO Tips For Small Business Owners in 2015

    24 Mar 2015 | 12:46 pm
    by Jayson DeMers As Google shifts to a more semantic-heavy strategy in 2015, it's becoming progressively more important for small businesses to focus on local SEO to drive both targeted website traffic and foot traffic. In particular, there are a few tips and tricks you'll want to spend your time perfecting.Pay Attention to PigeonWhile all signs have pointed towards the importance of local search for quite some time, the official 'stamp of approval' came when Google released its newest algorithm on July 24, 2014. Dubbed "Pigeon," Moz's algorithm change report says, "Google shook the local SEO…
  • How to Build an Online Portfolio and Drive Traffic To It

    23 Mar 2015 | 1:40 pm
    by Jayson DeMers When you're a web designer, graphic designer, or similar professional in a creative field, you have two essential tools for attracting new clients: word of mouth and a stellar portfolio. The latter can be invaluable so it's critical that you're able to build a strong one and drive traffic to it.Neglect these tasks and you'll be at a disadvantage, but if you can maximize your portfolio you will increase your chances of landing new opportunities. Quick tips for building a killer design portfolio on lineWhile you might still have reasons to carry a physical portfolio,…
  • How do you post to your blog every day?

    19 Mar 2015 | 9:25 am
    by Mike Moran One of my colleagues calls me "committed." Others think I should be committed. But one way or the other, I post an entry to my blog every work day. How do I do it? Often, it's a labor of love, but sometimes it feels like a chore. I find something I think is worth saying every day, but I admit that it is not always easy. Today, it was easy, because I can tell you all of the things that I do to post every day. First, I cheat by asking other people to post to my blog. It might strike you as the easiest way to fill the days, and in some ways it is. We have a great staff of…
  • Do tricky marketing claims really help you as a marketer?

    23 Feb 2015 | 2:58 pm
    by Mike Moran "Drivers who switched to us saved an average of $538." Maybe you've seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right? Well, maybe not. This is actually a tricky claim, designed to fool us. It actually doesn't tell us a thing about whether this company has cheaper auto insurance rates than any other one. Many insurance companies make this claim and it is meaningless. The question is, "Is it good marketing?"Before we delve into that question, some of you might be dying to know why it is that this claim is meaningless, because it…
  • The 5 Biggest SEO Benefits of Blogging

    20 Feb 2015 | 1:17 pm
    by Jayson DeMers Blogging has changed dramatically over the past decade. What was once considered a niche hobby or small point of differentiation has become a common practice in nearly every industry. It's no longer a rudimentary aspect of business, either. It's a very strategic mechanism with a wide range of benefits - enhanced SEO chief among them. The State of the Blogosphere Blogs, bloggers and blogging; these are heavily-discussed topics of conversation in the world of business and marketing. Are you blogging, and do truly know what it entails? The facts will astound you if you aren't…
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    Search Engine Journal

  • Twitter Launches its own Live Streaming App, Periscope, to Compete with Meerkat by @mattsouthern

    Matt Southern
    26 Mar 2015 | 8:28 am
    Interest has been building in new live streaming app, Periscope, ever since news broke weeks ago that it was acquired by Twitter. When competitive live streaming app, Meerkat, stole everyone’s attention at SXSW, eyes were once again on Twitter and Periscope to see what they would bring to the table to compete with the latest social media darling. Well, one thing Twitter has already done in response to Meerkat’s growing popularity is shut off access to Twitter’s social graph. That means users can no longer join Meerkat and immediately follow all of their Twitter connections, which was…
  • Facebook Introduces Messenger As a Platform, Embeddable Videos, and More at F8 by @mattsouthern

    Matt Southern
    26 Mar 2015 | 7:35 am
    At Facebook’s developer conference in San Francisco, the social media giant made a number of major announcements about enhancements to its existing products and services. Among the talking points coming out of F8 is what the future of Messenger will look like, with the reports being true that it is indeed being turned into a platform. Other announcements include new features for users to create and share videos, as well as new tools for developers which I’m not going to get into too heavily here. Here is an overview of some of the key announcements coming out of the F8 […]The post…
  • What 9 Conversion Experts Learned the Hard Way (So You Don’t Have To) by @smgrieser

    Stefanie Grieser
    26 Mar 2015 | 7:32 am
    Cheer up, Picard. Your conversion mistakes make you smarter.The post What 9 Conversion Experts Learned the Hard Way (So You Don’t Have To) by @smgrieser appeared first on Search Engine Journal.
  • 7 Pointless Content Marketing Efforts You Should Stop Doing Today by @JuliaEMcCoy

    Julia McCoy
    26 Mar 2015 | 6:44 am
    Julia takes a look at some of the worst ways to waste your time in content marketing. Avoid these to be successful and goal-oriented with your content.The post 7 Pointless Content Marketing Efforts You Should Stop Doing Today by @JuliaEMcCoy appeared first on Search Engine Journal.
  • Here is the Agenda for #SEJSummit London! (Part 1) by @mattsouthern

    Matt Southern
    26 Mar 2015 | 6:42 am
    Our first ever international SEJ Summit, hosted by Searchmetrics, is taking shape as the first round of the agenda has just been finalizedThe post Here is the Agenda for #SEJSummit London! (Part 1) by @mattsouthern appeared first on Search Engine Journal.
 
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    Marketing Land - Internet Marketing News, Strategies & Tips

  • Lamar Advertising #BillboardBrackets Campaign To Stream NCAA Scores (And Fan Tweets) To Digital Billboards

    Steve Hall
    26 Mar 2015 | 2:11 pm
    The outdoor ad company is advertising... itself, and its digital billboard capabilities, in an effort that highlights NCAA March Madness live action. The post Lamar Advertising #BillboardBrackets Campaign To Stream NCAA Scores (And Fan Tweets) To Digital Billboards appeared first on Marketing... Please visit Marketing Land for the full article.
  • Marketing Day: Twitter’s Periscope, Facebook F8 & YouTube Stats

    Barry Schwartz
    26 Mar 2015 | 2:00 pm
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Twitter’s Periscope, Facebook F8 & YouTube Stats appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • YouTube Shares Performance Stats On Google Preferred’s First Year

    Ginny Marvin
    26 Mar 2015 | 1:06 pm
    Company says, based on positive metrics, it will expand the program to 10 more markets in year two. The post YouTube Shares Performance Stats On Google Preferred’s First Year appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • SPONSOR MESSAGE: The State of Digital Marketing Trends – 2015 Report

    Marketing Land
    26 Mar 2015 | 11:00 am
    Offerpop surveyed 100+ marketing professionals on the current state of digital marketing in comparison to their predictions from early 2014. Download the “State of Digital Marketing Report” to view how marketing has evolved in 2014 and where you should be investing your efforts in 2015.... Please visit Marketing Land for the full article.
  • Live Blog: Facebook Talks “Why Virtual Reality Will Matter” At F8

    Danny Sullivan
    26 Mar 2015 | 10:25 am
    The second day of F8, Facebook’s annual developers conference, continues with the second keynote of the day. Earlier, we heard some about Facebook’s Oculus VR platform. In this keynote, we’re promised much more about why Facebook thinks virtual reality matters. The talk begins at... Please visit Marketing Land for the full article.
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    Website Promotion Strategy

  • Blog Marketing and Social Media – 10 Awesome Tricks to Increase Local SEO Value

    Chris Robertson
    19 Mar 2015 | 9:57 am
    Online marketing is a must for any local business. Since 2010, study after study has shown that when most people are ready to spend money on just about anything, they start looking for it online. They may research cars for sale at local dealers, check out menus when deciding which pizza to order, or look for a new dentist. Google has become especially adept at returning local results for general queries. A shopper who searches for “prom dresses,” for example, is likely to get links to local shops selling prom dresses even if they don’t enter the name of their town. That doesn’t happen…
  • Online Marketing Made Easy with Blog Writing Services

    Chris Robertson
    17 Mar 2015 | 6:28 am
    Savvy business owners and entrepreneurs understand the importance of blogs to their marketing success. An effective blog can serve multiple marketing purposes, and offer many benefits both directly and indirectly. With the right strategy, a blog can increase your SEO value, boost your page rank, increase your local market, attract new customers and keep existing customers engaged with your business. With all of those benefits, you would think that starting and maintaining a blog for marketing purpose would be a no-brainer. Unfortunately, there’s one major reason that many small business…
  • Five Social Media Tips to Set You Up in Local Business

    Chris Robertson
    12 Mar 2015 | 2:14 pm
    How’s your social media savvy? Local business owners are learning the importance of maintaining a high profile on social media sites, including Facebook, Twitter, Google+, Instagram and Pinterest. If you’re not taking advantage of these platforms for social media promotion, you’re missing out on some incredible benefits. No matter what your business is, you can benefit from these top tips for each of the top social media sites. Keep Your Facebook Page Busy All too often, business owners think of their Facebook page as a static ad – something to set up once and leave. The beauty of…
  • 5 Blog Marketing Styles for Local Businesses

    Chris Robertson
    10 Mar 2015 | 2:10 pm
    Are you bogged down trying to figure out what to post on your business blog? It’s a pretty common feeling. The fact is that few business owners are natural writers – that’s why we offer a highly customizable set of blog writing packages to get you started. If you want to write and post your own stuff, though, one of the first things to consider is your style. Deciding on a distinctive voice and style for your blog posts makes it stand out – and contrary to what you might think, actually makes it easier for other writers to add content if you later decide that you don’t have time to…
  • The Role of Blogs in Wheel and Spoke Marketing

    Chris Robertson
    3 Mar 2015 | 2:47 pm
    One of the most effective online marketing strategies is commonly called “wheel and spoke” or “hub marketing.” It makes use of multiple online marketing tools – social media promotion, blog marketing, advertising, email marketing and directory listings – using all the different sites as feeders into your own business website. How Wheel and Spoke Marketing Works Visualize a wagon wheel, with spokes leading out from a central hub. That hub is your business website – the one you want to attract more traffic or sell more products. Each of the spokes lead out to a different offsite…
 
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    The Search Agents

  • Facebook Exiling Spammers Once and For All

    David Garcia
    25 Mar 2015 | 10:01 am
    Phone spammers that is. In a report published over the weekend, Android Police caught what appears to be a new phone app on the horizon from Facebook. The app, appropriately called ‘Phone’, seems like it will provide enhanced information about numbers on your incoming phone call log, much like current caller ID apps. What differentiates this new app from its predecessors? Its connection to Facebook’s vast and detailed data set, which grows exponentially more diverse each day via people and businesses’ constant uploads and interactions. With ‘Phone’, Facebook could, for example,…
  • The Write Stuff: How to Reverse-Engineer Your Content Strategy

    Gregory Sidor
    12 Mar 2015 | 1:39 pm
    Content marketing has become such a cliché topic that even articles declaring it cliché are old hat. Many companies have bloggers publishing on a daily basis – I’m sure there’s a light-switch manufacturer out there with a very compelling listicle about dimmer switches. Google has been forthright about the importance of having quality content on your site, and that’s why so many businesses feel obliged to go beyond the simple product listing page. Along with this opportunity comes the danger of creating content that no one (including the search engines) is interested in…
  • Display Retargeting for the B2C Marketer

    Daniel Carr-Crawford
    2 Mar 2015 | 11:54 am
      Last week, we explored how B2B marketers can best benefit from display retargeting campaigns. This week, let’s take a deep dive into B2C display retargeting campaign strategy. The B2C Marketer The prime asset all marketers, B2B, B2C, and beyond, must develop prior to launching their display retargeting campaigns is a diverse set of creative copy. By nature, display retargeting serves customers ads over and over and over again. To avoid becoming monotonous droll, you want to diversify your assets to serve customers as many different versions of ads as possible. With this goal in mind,…
  • Display Retargeting for the B2B Marketer

    Daniel Carr-Crawford
    23 Feb 2015 | 9:49 am
    Last year, display retargeting became the major player in online marketing. According to a report commissioned by Adroll, the majority of US brands committed 10-50% of their budgets to retargeting in 2014. This staggering percentage shows just how drastically the digital marketing industry is shifting toward reengaging customers via tracking. Just tracking customers isn’t the only ingredient making up the recipe for display retargeting success though – you also need to strategize. Any brand launching a display retargeting campaign must first develop a targeted strategy tailored to the…
  • Google’s Non-Mobile Friendly Warnings Will Affect Businesses, Big and Small

    Nicolas Jolin
    18 Feb 2015 | 9:52 am
    Recently, Google sent warning notifications via email and Google Webmaster Tools, warning webmasters that web pages need to be optimized with a mobile-friendly design or face losing rankings in search engine results pages. While Google has not formally announced any changes to its mobile ranking algorithm, these warnings suggest that one is likely on its way. If all signs indeed point toward that truth, then websites ignoring their mobile experience will most certainly pay a price. Google’s motivation for this change makes perfect sense considering A) Mobile search has officially supplanted…
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    eMarketer Articles and Newsroom Posts

  • Article: Canada Lags US for Mobile Payment Usage

    25 Mar 2015 | 9:01 pm
    Mobile device users in Canada are generally less likely than their US counterparts to have used mobile payments, according to recent research, and they're also less interested in doing so in the future. Smartphone and tablet users in Canada also tend to have different opinions than those in the US about the benefits of mobile payments.
  • Article: Mobile Officially a Staple in the Doctor's Office

    25 Mar 2015 | 9:01 pm
    Mobile devices aren't stuck sitting in doctor's office waiting rooms anymore. According to recent research, more than eight in 10 doctors use smartphones for professional purposes, and the majority use tablets. Diagnostic tools or clinical reference apps are the most popular among smartphone-toting physicians, while text-heavy medical journal, newspaper and magazine apps are tops among those using tablets.
  • Article: What Are APAC's Digital Shoppers Buying?

    25 Mar 2015 | 9:01 pm
    eMarketer estimates that there were 537.2 million digital buyers in Asia-Pacific last year. Based on recent research, these shoppers are focused on apparel purchases. Groceries as well as cosmetics and personal care items are also popular among online buyers.
  • Article: Young UK Females Just Want to Have Fun (with Brands)

    25 Mar 2015 | 9:01 pm
    In the UK, young females are constantly connected via various devices, from TVs and laptops to tablets and smartphones. High device usage means brands in the UK have several channels through which they can reach females ages 8 to 14, and those targeting them should remember that overall, they want to be entertained, have a stronger sense of self and stand out from others.
  • Article: B2C Ecommerce Sales Approach $90 Billion in Latin America

    25 Mar 2015 | 9:01 pm
    Business-to-consumer (B2C) ecommerce sales in Latin America will rise 24.2% to reach $88.3 billion in 2015. Growth rates will remain in double-digit territory through 2018, when B2C ecommerce transactions in the region will reach $140.9 billion. Brazil and Mexico will be the primary contributors to the regional total, with $31.9 billion and $17.5 billion, respectively, this year. Smartphones have been one of the drivers of digital purchasing.
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    97th Floor

  • Episode 013: Susan McPherson and Sustainable Communication

    Shante Schroeder
    19 Mar 2015 | 9:00 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with Susan McPherson and adapting in an ever-changing marketing communications landscape, best practices in communicating corporate social responsibility and being one of the most influential women on Twitter. You will learn: 1:30 How Susan got her start and adapted within the ever-changing marketing and communications […] The post Episode 013: Susan McPherson and Sustainable Communication appeared first on 97th Floor.
  • Episode 012: 5 Areas of Research for Best Strategy and Results

    Shante Schroeder
    12 Mar 2015 | 9:00 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with PJ Howland and Brian Clay about effective research, when, why and how it’s important. You will learn: 1:06 5 areas of research for every client: site audit competitive analysis keyword research internal linking editorial calendar 2:45 Why research is important for your work, strategy […] The post Episode 012: 5 Areas of Research for Best Strategy and Results appeared first on 97th Floor.
  • Episode 011: Jeff Harmon and Debunking the YouTube “Viral” Myth

    Shante Schroeder
    5 Mar 2015 | 9:00 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with Jeff Harmon of VidAngel and mastermind behind Orabrush and Poo-Pourri video sensations. They discuss his not-so-overnight successes, best insights and the biggest myth related to “viral” campaigns. You will learn: 1:20 How Jeff got into YouTube by accident. 2:20 All the tactics that didn’t […] The post Episode 011: Jeff Harmon and Debunking the YouTube “Viral” Myth appeared first on 97th Floor.
  • Episode 010: High Level Outreach and Best Relationship Building Practices

    Shante Schroeder
    19 Feb 2015 | 8:30 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with 97th Floor digital marketers Jayme Jenkins and Jimmy Winskowski about high level outreach and connecting with high authority sites in all niches. You will learn: Why outreach is important: Brand mentions SEO benefits high authority links that help with , search engine rankings, communicates […] The post Episode 010: High Level Outreach and Best Relationship Building Practices appeared first on 97th Floor.
  • Marketing for the People: Giving Something Back at 97th Floor

    Wayne Sleight
    22 Jan 2015 | 1:18 pm
    Here at 97th Floor, we believe that the best gifts are the ones that provide the recipient with an opportunity to help others. This is why for our holiday card this past December, we created the #20helps campaign. We wanted to be able use our success as a company and as individuals to help others. […] The post Marketing for the People: Giving Something Back at 97th Floor appeared first on 97th Floor.
 
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration

    Stacy Thompson
    26 Mar 2015 | 7:00 am
    One of the hardest things about being a parent to small children is the music you’re forced to endure. I know all the words to “Let It Go,” a song that rivals “Hey Jude” in length. I’ve heard “Mary Had a Little Lamb” played on the recorder so many times that it’s almost starting to sound good to me. Perhaps most egregious is the fact that I sometimes forget to turn off my daughter’s “Preschool Favorites” CD after I drop her off at daycare. One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content…
  • Marketing to the B2B Millennial: 6 Things to Remember

    Ryan Young
    24 Mar 2015 | 8:34 am
    Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34). While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today. Did you know? This year, Millennials are expected to surpass the Baby Boomer generation as the nation’s largest living generation. By 2018, Millennials will have the…
  • 3 Top Takeaways from SMX West 2015

    Casie Gillette
    19 Mar 2015 | 10:11 am
    At the beginning of March, I was lucky enough to head out to California, where the sun was shining, there was no snow in sight, and oh yeah, SMX West was taking place. While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test. This year, I tried to attend some different sessions (those a bit outside of my usual space of content and link building) and I wasn’t disappointed. So without further ado, here are my top…
  • What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page

    Derek Edmond
    17 Mar 2015 | 10:05 am
    One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google. This change has become even more pronounced in the past few years, with the influence of several key factors. First, and often through the webmaster integration of structured data, Google is able to provide a more detailed search result experience. Oftentimes, searchers will find everything from ratings to…
  • 10 Examples of Highly Impactful LinkedIn Profiles

    Derek Edmond
    12 Mar 2015 | 9:15 am
    Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. Success derives from the amount of trust and authenticity one conveys when actively networking. And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Why LinkedIn Again? As illustrated in the 2015 B2B Content Marketing report, put out by the Content Marketing Institute and…
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    The Search Engine Marketing Blog @ MoreVisibility

  • How to Take Your Remarketing Strategy to the Next Level

    Christina Fournier
    24 Mar 2015 | 2:53 am
    You’ve already invested money into your online marketing efforts. You’re driving traffic to your website through pay-per-click campaigns. You’re buying email lists and developing quality content to entice click-throughs. You’re building your social media following and are engaging with and promoting conversations with your audience. By all accounts, you are doing everything you can to […]
  • 3 Ways to Use Google AdWords to Promote Your Mobile App

    Christina Fournier
    19 Mar 2015 | 2:48 am
    Gartner recently estimated that “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.” Yes, $77 billion. That’s not a small chunk of change. In a crowded marketplace, it can be […]
  • Best Practices for Local Search Advertising

    Max Braglia
    9 Mar 2015 | 2:48 am
    There are a few critical “best practices” for local search advertising, which, if employed correctly, can yield big results. Like a Venn diagram, though, it’s important to get them all right. This includes: timing, messaging, usability and targeting, (particularly geotargeting).   Timing For local businesses, it’s important to move fast and target users, particularly mobile […]
  • Learn Straight from the Experts – Google Workshop Returns to Ft. Lauderdale March 4, 2015

    Christina Fournier
    24 Feb 2015 | 1:05 am
    In an ever-changing and competitive online landscape, it can seem difficult to always stay on top of the best practices and trends of interactive marketing. But, luckily for South Florida online marketers, we’re bringing the latest information to you. MoreVisibility has partnered with Google for the 4th time to present our Advanced Tactics for AdWords, […]
  • Automate Remarketing List Optimization With “Smart Lists”

    Max Braglia
    18 Feb 2015 | 9:18 am
    Retargeted consumers are 70% more likely to complete a purchase as compared to non-retargeted consumers. But remarketing is not only about conversions; in fact, it is an extremely cost effective way of building brand awareness. Simply put, remarketing is a “must-do” in your interactive advertising efforts. One very effective way to leverage Google Analytics data […]
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    The Invesp Blog: E-commerce and Landing page Optimization

  • 5 Copywriting Tips to Increase Conversion Rates

    Stephen Da Cambra
    25 Mar 2015 | 3:12 pm
    It’s time to get down to business. Through one or more of your marketing channels, your customer has entered your sales funnel and arrived on your landing page. It took a lot of “heavy lifting” to get them here and now your challenge is to justify the effort by getting them to convert. If you leave anything to chance, you’re letting yourself down. Every element of your page has a role to play (if one doesn’t, get rid of it), each one is very important and together they combine to foster conversions. But none of them are more important than the words on your page. Your landing page…
  • Understanding Cognitive Progression Leads to 90% Increase in Subscriptions

    Ayat Shukairy
    25 Mar 2015 | 2:36 am
    Cognitive Progression is the science of predicting a visitor’s expected mental process with your product or service. We base this prediction on the product or service’s value,  investment, and price. That predicted understanding guides the design of the site to get more conversions. Once the initial understanding of cognitive progression is complete and tested, we can than work on focusing on buyer momentum, and how to increase the visitors’ movement through the conversion process.  Testing these concepts helped us produce an over 90% increase in subscriptions for our…
  • A Bit About Images & Conversion Optimization

    Stephen Da Cambra
    16 Mar 2015 | 2:37 pm
    What role do images play in your conversion rate? The quickest way to find the answer might be to check AB test results from around the web. But when you do, you find that it’s not an easy answer at all. If you search long enough, you’re likely to find as many results showing conversion rate reductions as those that show increases. The other option is to run AB or multivariate tests yourself and see what works. But that’ll take a few weeks or months. And you’ll have to test every image you use. So you’re not likely to have an answer before the end of the year – or decade.
  • What is Multivariate Testing?

    khalid
    12 Mar 2015 | 12:05 pm
    Multivariate Testing (MVT Testing) is the process of testing multiple variations for multiple elements on a webpage with the goal of determining the best combination of elements to increase conversions. Using MVT testing software, you can test different variations of headlines, images, buttons, or any other elements on a single page to measure their impact on your conversion rates. The following images displays how multivariate testing software works: The testing software is used to test different variations of the page headline, image and call to action button. The testing software tests:…
  • 9 Conversion Framework Insights From Top E-commerce Websites

    Ayat Shukairy
    12 Mar 2015 | 4:32 am
    If you spend enough time optimizing websites for conversions, you will discover that there is no magic solution for the design of any web page to increase conversion rates. Your design process should start with making assumptions about how visitors will interact with the website in order to determine which design that works best for them. Of course always test these assumptions through the process of AB and multivariate testing. What’s we will do over the next few blogs is compare the homepage design for some of the Internet top retailers. These companies spend and continue to spend…
 
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    ReelSEO Video Marketing

  • Autoplay is Now the Default on YouTube - and That's OK

    Andy Smith
    26 Mar 2015 | 7:39 am
    YouTube has made autoplay the default option for desktop users of the site, and of course it's a way of boosting views in the face of such overwhelming competition from Facebook, and now Twitter. You can disable the feature, but we think it's a good thing for YouTube, creators and viewers.
  • How-to Get the Most Out of YouTube Interactive Cards [#TubeTalk #65]

    Dane Golden
    25 Mar 2015 | 2:23 pm
    YouTube Interactive Cards enable creators and brands to add an extra layer of interactivity to their videos. We discuss how to get the most out of this new feature in this week's ReelSEO TubeTalk video marketing podcast.
  • NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video

    Carla Marshall
    25 Mar 2015 | 12:13 pm
    March Madness is one of the biggest sports events in the U.S, with millions of fans turning to online video to catch up with the latest news, highlights, and commentary. For 2015, it's Instagram Video that is generating the most engagement for #MarchMadness related video content.
  • The Vimeo Playbook: How to Optimize Content for Vimeo on Demand

    Andy Smith
    24 Mar 2015 | 8:34 am
    Vimeo on Demand offers filmmakers and creators to the opportunity to sell or rent their video content to viewers across the world. But how do you optimize to make the most of this platform? We take a look at the new Vimeo Playbook which offers some solid advice.
  • Snapchat: How Ephemeral Video Marketing is Engaging Viewers

    Greg Jarboe
    23 Mar 2015 | 7:37 am
    While brands once tied down to YouTube are slowly exploring Vine and Instagram video, there are other social platforms that have caught the attention of a certain demographic. One of those is Snapchat, a platform that is winning with ephemeral video marketing in terms of brand engagement.
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    HigherVisibility

  • For Beginners: How to Use Ad Customizers with AdWords for Better Results

    Amanda DiSilvestro
    26 Mar 2015 | 5:29 am
    Google AdWords is always coming up with new features and updates, and ad customizers are one of the latest. In short, ad customizers can help you change the text in your text ads based on the search query someone used. In other words, you can put out one ad, but the text on that ad will change slightly depending on what a user typed into the Google search box; thus making it seem like you have several different, customized ads. This then begs the question: How can you use ad customizers to the fullest, and how do you get started? How Ad Customizers Work As discussed above, ad customizers help…
  • Straight From Google: The 7 Most Common Mistakes Made When Optimizing for Mobile

    Amanda DiSilvestro
    25 Mar 2015 | 5:39 am
    Unless you’ve been staying away from the Internet these last few weeks, you know that on April 21 Google is going to be rolling out a mobile optimization algorithm (and if you need more information, we’ve covered the announcement here). According to Google’s Zineb Ait Bahajji from the Webmaster Trends team, this is going to be one of the biggest updates we’ve seen from Google to date in terms of how many people will be affected—bigger than Panda and Penguin—although no specific number was given. While April 21 is the day that’s since been labeled the “Mobile-Pocalypse,”…
  • Facebook Introduces New Ads Relevance Score: What It Means to You

    Amanda DiSilvestro
    24 Mar 2015 | 5:36 am
    You may have noticed that Facebook has added a new Relevance Score for advertisers to help improve their algorithm and be more transparent with those advertising on Facebook. According to the official announcement from Facebook back on February 11 of this year, the social network has always used relevance as a factor in determining how they deliver ads to users. If you step away from a business mindset for a second, and you might realize that all of the ads on your personal Facebook page are incredibly targeted. This is because relevance has always been important; it’s only now that…
  • Marketing Conferences and Events to Prepare for in 2015

    Amanda DiSilvestro
    23 Mar 2015 | 5:22 am
    It’s important to continue your education and network at different events in your industry to keep your business growing, and the marketing industry is full of opportunities. Many of the major conferences and training workshops are publicized each year, but there are also quite a few less popular conferences that are gaining popularity and might be a great option for your business in 2015. Many of the conferences offer early bird rates, so the sooner you can setup the conferences you want to attend for the whole year and who you want to represent your business, the more money you’ll save.
  • How to Build a Loyal User Base with New Mobile App Analytics Reports

    Amanda DiSilvestro
    19 Mar 2015 | 5:31 am
    With all the talk of mobile lately and the importance of a mobile presence, many small businesses have started developing apps and getting involved in the app market. Having an app for your company is a great way to help your customers/clients use your services while on the go, and it helps give you another outlet to connect with them and gather data. With a few app optimization techniques and a great developer, it’s easy to create something with a lot of value. However, the biggest problem is actually not attracting and earning more downloads, it’s establishing a loyal user base. With…
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    Internet Marketing

  • Darin Carter Interviewed by Kate Volman

    Darin
    3 Mar 2015 | 5:00 am
    I was interviewed by the Beautiful Kate Volman of Marketing Divas about Google Glass. You can find Kate on Twitter @KateVolman She is a passionate intrapreneur, loves #marketing #loveyourwork, #yoga, #blogging, music, laughing & integrating fun into business!
  • Affiliate Summit East 2013 – Through Google Glass – Part 2

    Darin
    10 Feb 2015 | 6:00 am
    After being pulled away to a meeting, here is – Affiliate Summit East 2013 – Through Google Glass – Part 2 Incoming search terms:yieldnexustuguuIronSource yeahmobiXY7Elite Affiliate
  • Affiliate Summit East 2013 – Through Google Glass – Part 1

    Darin
    9 Feb 2015 | 7:00 am
    I just realized I never posted this on the blog for everyone to see. It was posted on my Google+ account but never uploaded to my Youtube Channel or embedded on the blog. So it’s long overdue and here it is !!!
  • MOBE Motors

    Darin
    5 Feb 2015 | 11:38 am
    “How You Can Get The Car Of Your Dreams… Without Having to Pay For It!” Here’s How: If you’re a MOBE affiliate partner, you simply need to promote our products, services, and live events. Every time you earn a commission, you’ll also be earning MOBE Motors Points. These points can be traded in for cash to be used towards the lease of your brand new car. In other words, MOBE will cover the costs for you – and you get to drive the car. It really is that easy! All you need to do to have MOBE pay the lease each month is keep up your monthly volume (don’t…
  • One Is Greater Than Zero – Gary Vaynerchuk

    Darin
    5 Feb 2015 | 6:00 am
    It baffles me to see how many people think they are bigger than they actually are. People will ask me questions like “How do I get into the New York Times?” or “How do I get a meeting with that CEO?” My reply? One is better than zero. Thanks Gary for giving it to us straight !!! Gary VaynerchukVayner MediaCEOOne Is Greater Than None - Gary Vaynerchuk
 
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    Inside AdWords

  • Product ratings on Google Shopping now help shoppers in the UK, France and Germany make decisions

    Rob Newton
    26 Mar 2015 | 2:00 am
    Last year, we introduced product ratings on Product Listing Ads in the US to help consumers make better purchase decisions when shopping online. Since the initial launch, we’ve been working to bring product ratings to more countries, and this week we launched in the UK, France and Germany.Product ratings appear in the form of stars and review counts on Product Listing Ads across google.com, google.com/shopping and their equivalents in the UK, France and Germany. This 5-star rating system represents aggregated review data for the product, compiled from multiple sources including merchants,…
  • How will your store reach omni-channel shoppers this year?

    Rob Newton
    24 Mar 2015 | 5:00 am
    The customer is always right, at least that’s what they say.If you believe in that, then stores must acknowledge the reality that shoppers really, really like their smartphones. They carry and shop with them wherever they go—to the bathroom, to competitor stores, everywhere. What’s a retailer to do?You have three options: Do nothing, resist change, or embrace it. Macy’s Inc, the world’s largest fashion retailer, chose the latter. Since Mar. 2010, their stock is up 240%. How did they do it?Their success is due in part to fusing their “multi-channel” approach into a singularly…
  • The new shopping assistant: 5 ways retailers can drive foot traffic with smartphones

    Rob Newton
    19 Mar 2015 | 5:00 am
    When it comes to brick and mortar stores, misinformation runs rampant.For instance, search results only send consumers to e-commerce sites, retailers lose the shopper who checks a phone in store, and buyers only visit stores to transact or showroom. Those are three common myths debunked in Digital’s Impact on In-Store Shopping1, new research conducted by Ipsos MediaCT and Sterling Brands for Google, based upon purchasing behaviors of more than 6,000 smartphone shoppers.Although 95% of all retail transactions still occur in-store2, smartphones have quickly become consumer’s favorite and…
  • Building a better hotel search experience for travelers and hoteliers on Google

    Rob Newton
    18 Mar 2015 | 6:09 pm
    More useful There are millions of searches for hotels everyday on Google — that’s millions of potential hotel bookings. We want to help hotels reach and engage travelers, make it easier for travelers to search for hotels online, and visually and textually communicate why a particular hotel is the right fit for them. We’ve been evolving the way hotels appear in search results on Google to include more structured, relevant and dynamic information — like rates, availability, locations, user reviews, editorial descriptions, Google Street View, and high resolution photos.More…
  • Introducing Google Compare for U.S. car insurance

    Rob Newton
    5 Mar 2015 | 10:04 am
    Whether it’s buying the right car insurance or finding the best credit card, people want an easy way to understand and compare financial products online. In fact, when it comes to buying car insurance, 80% of drivers think they’d find a better policy if they could compare more than two providers.* That’s why today we’re introducing Google Compare for car insurance in California, with more states to follow. This represents the newest addition to a suite of Google Compare products designed to help people make confident, more informed financial decisions.Google Compare for car insurance…
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    Bing Ads Blog

  • Bing Ads Power Tools: Projecting performance with Bid Landscape

    Eric Couch - MSFT
    26 Mar 2015 | 9:25 am
    Bidding on your keywords, much like account structure or landscape painting, lends itself to a certain amount of personal interpretation. Figuring out your starting bids, how to adjust them over time, and projecting the expected impact involves a certain...(read more)
  • Bing Ads and You: Does your campaign need a lift?

    Ping Jen - MSFT
    25 Mar 2015 | 10:00 am
    As a part of Bing Ads customer outreach program, we have been assisting several greater Seattle based merchants adopt digital advertisement to grow their business and collect their feedback to improve Bing Ads. MaternaLIFT , a company specializing in...(read more)
  • Intellectual property policy and trademark disapprovals for dynamic ad text

    Martine Dardignac - MSFT
    24 Mar 2015 | 9:45 am
    Microsoft appreciates the importance of trademarks. We prohibit infringement of trademarks and other intellectual property and take allegations of such infringement seriously. As a reminder, you are responsible for ensuring that your ads do not violate...(read more)
  • Unified Device Targeting: How to segment data by Device Type in reports

    Prince Bajracharya - MSFT
    23 Mar 2015 | 9:15 am
    As detailed in an earlier announcement , with today’s upgrade to Unified Device Targeting (UDT), all your existing campaigns will be automatically opted-in to receive traffic from all devices. However, you still can easily adjust your bids to increase...(read more)
  • Priorities for 2015: Simplify Bing Ads payment method management in Signup & Wallet

    Pavan Tumu - MSFT
    19 Mar 2015 | 11:15 am
    We the Accounts & Billing team at Bing Ads are laser focused on delivering a clear, intuitive and easy-to-use experience for managing payment methods during Signup and in wallet. I’m happy to share that we’ve made some improvements we...(read more)
 
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    Genuine SEO

  • Five Useful Tips For Web Design

    Josh Nadeau
    1 Mar 2015 | 2:21 pm
    Five Useful Tips That Can Help You Choose a Design for Your Ecommerce Website IntelligentlyMany firms use ecommerce websites every day to market their products or services. This is not surprising because ecommerce websites offer many benefits that could help your firm expand its customer base and improve its customer service economically.Many of these benefits can be maximized by choosing design elements for your ecommerce website intelligently. As a result, please read these five useful tips that can help you choose elements for an ecommerce website design intelligently.Compare Layout…
  • Easy Processes to Setting Up Your Online Business

    Josh Nadeau
    4 Jan 2015 | 6:55 pm
    An Easy Process to Setup Your Online BusinessExpanding Your Business is EssentialWhen it comes to any business, exploring new avenues that can create profits is vital to the overall success of the business. One of those alternatives that can help you reach new customers and sales is the use of the Internet. Although it may seem difficult to accomplish, creating an online store can actually be done with a simple process. Rest assured that with websites like web.com, you are sure to have your website ready in no time.A Custom Web DesignThese types of designing features can let you create a…
  • Using Alerts To Maintain A Business’ Good Reputation

    Josh Nadeau
    3 Nov 2014 | 10:17 am
    Using Alerts To Maintain A Business’ Good ReputationWhen a business wants to avoid negative press, it needs to make sure it signs up to get an online reputation alert every time negative comments are made about it. These powerful search engines are able to find negative commentary on the business anywhere on the Internet.The SearchThe search is ongoing for the business. Their name is being searched at all times, and it is attached to a search that looks for negative words. These comments are moderated by the program to make sure they are pertinent, and they are sent to the business…
  • 5 Essential Tools for Start-ups and Small Businesses

    Josh Nadeau
    9 Oct 2014 | 1:30 pm
    Start-ups are getting younger every day with kids going into business for themselves right out of school or before they even graduate. Having fresh perspective can be a good thing, but for those of your lacking office experience, here are five essential tools that guarantee a fighting chance in the ever-crowded small-to-medium sized business market.Professional EquipmentThere is nothing worse than spending time and money on a project only to be held back by technology. That can be in the form of a slow-loading website, poorly produced media, or buggy program. The first way to get around this…
  • Promoting Your Business With SEO Services

    Josh Nadeau
    10 Sep 2014 | 8:46 am
    When it comes to promoting your business online, few services can offer you the results that search engine optimization (SEO) can. Good SEO isn’t just focused on impressing the search engines such as Google, Bing, and Yahoo in order to increase your website traffic; it is also intended to help convert visitors into customers for your products and services.What is SEO?Many business owners are somewhat confused about what exactly SEO is, and what it can do for their business. They may spend the majority of their advertising and marketing budget into social or other forms of promotion;…
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    Location3 Media

  • 6 Video Best Practices for SEO

    Crystal Ware
    25 Mar 2015 | 10:28 am
    Video is a great medium to have in your content arsenal. It allows brands to bring life to products and services in ways that standard still imagery can’t. Toy manufacturers can highlight the different sounds for baby while a cookware company can highlight easy clean up. But only if users can find your video. Last July Google made changes to the way video content was displayed in search results, essentially restricting video content from search results unless it was a video hosting platform like YouTube (which is owned by Google). Other video hosting platforms such as Vimeo or DailyMotion…
  • We’re Hiring: Marketing & Content Manager

    Location3 Team
    23 Mar 2015 | 2:33 pm
    Location3 is looking for a full time Marketing & Content Manager to provide tactical execution and support to the Marketing and Content departments on both internal and external projects. This includes being able to multitask, problem solve, manage multiple timelines and work across functions on occasion.  A successful team contributor will perform tasks effectively and with minimal supervision, develop collaborative relationships with team members, display communication and act proactively.  They will report to the Director of Marketing and the Head of Content. Think you have what it…
  • We’re Hiring: Account Coordinator

    Location3 Team
    23 Mar 2015 | 1:29 pm
    Location3 is looking for full time Account Coordinators to provide support to client teams across select digital disciplines.  This includes being able to multitask, problem solve, manage multiple timelines and work across functions on occasion.  A successful team contributor will perform tactical tasks effectively and with minimal supervision, develop collaborative relationships with team members, display communication and act proactively.  Account Coordinators report to Account Directors. Think you have what it takes? Apply through our Career Portal. Responsibilities: Research –…
  • We’re Hiring: PPC Account Manager

    Location3 Team
    23 Mar 2015 | 11:44 am
    We are looking for a seasoned and dynamic Pay Per Click Account Manager who will be a key point of contact for clients.  This person will be responsible for the overall strategy and portfolio performance of all pay per click direct response accounts, and will aid in the integration of PPC data into other services across the account team. Interested? Apply through our Career Portal! Primary Responsibilities: Responsible for determining client PPC strategy and identifying tactics necessary for the proper management of campaigns Assists in managing client relationships by balancing their…
  • 3 Ways PPC is Like March Madness

    Lindsay Lynch
    23 Mar 2015 | 8:04 am
    Ah, March Madness. America’s most interactive tournament is well underway and  many brackets have already been compromised. Here at Location3 Media, we can’t help but find integral correlations between these games and our beloved paid search campaigns. Here are a few ways that we think PPC is just like March Madness: 1) Performance Changes Quickly Campaign performance can change quicker than you’d like. You might make bulk bid optimizations to all of your keywords before weeding out the poor performers. These “bad players” could cause more harm than good and…
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    Emarketed PPC & SEO Blog

  • The Ideal Conversion Rate Is Like a Unicorn…

    Emarketed
    25 Mar 2015 | 9:11 pm
    Conversion rate optimization – three words never sounded so intimidating. A major obstacle in the way of perfecting the art of conversion is that there are many myths and false information floating around out there. It’s hard to know what the norm is for your industry and what it truly means to improve conversions. In a … Continue reading The Ideal Conversion Rate Is Like a Unicorn…
  • How to (More Accurately) Measure Your Social Media Efforts

    Emarketed
    23 Mar 2015 | 7:06 pm
    It’s always been tricky to track and measure the ROI of social media efforts.The most difficult part is choosing what is most important to analyze & how that translates to your real life business. Here are 3 things that you can realistically do: Analyze Referrals and Traffic A quick review in Google Analytics (Acquisition > … Continue reading How to (More Accurately) Measure Your Social Media Efforts
  • Top Beginner SEO Mistakes

    Emarketed
    19 Mar 2015 | 3:43 pm
    Make no mistake, “beginner” SEO mistakes can and will happen to SEOs of experience … if you don’t pay attention. Whether you’re taking over an older website or starting from scratch, it’s crucial not to forget about the little things. Taking Shortcuts for Immediate Results When starting an SEO campaign, it’s realistic to expect that … Continue reading Top Beginner SEO Mistakes
  • 5 Benefits of Evergreen Content

    Emarketed
    16 Mar 2015 | 8:37 pm
    Why should every business blog have evergreen content? Because it will help your content strategy grow in the long run! Content that is considered to be “evergreen” is timeless and something that visitors will keep coming back to. Whether it’s a comprehensive blog post series, a how-to article, or an in-depth web page, your website … Continue reading 5 Benefits of Evergreen Content
  • How Do You Best Describe Your PPC Goals?

    Emarketed
    13 Mar 2015 | 2:25 pm
    At Emarketed, we’re huge advocates of PPC as an effective marketing tool. Today we’re talking pay per click marketing goals. Which one does your business best identify with? Not Meeting Goals So many goals, so little time. If your business is having a difficult time reach any goals with PPC, it’s time to reassess. With … Continue reading How Do You Best Describe Your PPC Goals?
 
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    Online Marketing Blog - TopRank®

  • Twitter Marketing: How Brands Can Rise to the Top of the Stream #SMMW15

    Debbie Friez
    26 Mar 2015 | 4:07 pm
    L-R: Rob Wolf, Nicole Taylor, Pam Moore, Tyler Anderson, and Eric Tung   What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at Social Media Marketing World (#SMMW15) explained what has been working in their social media world. Every Brand has Different Goal Twitter is to inform, says Rob Wolf, social media manager, Microsoft. He manages the corporate Twitter account, which is used to break company news, along with some engagement with customers and influencers. They look to Facebook more as an engagement…
  • How to Get Results You Can Measure with Influencer Marketing #SMMW15

    Brooke Furry
    26 Mar 2015 | 1:20 pm
    Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that kind of exposure can dramatically increase your brand’s reach and influence. So let’s say you nail a pitch to a Coveted Influencer. You create a partnership. How do you measure the results of that outreach? Not only has the team at TopRank measured the impact of influencer marketing and seen incredible results, but so has…
  • Social Media Marketing World 2015 – What We’re Looking Forward to Most #SMMW15

    Debbie Friez
    26 Mar 2015 | 4:00 am
    by Debbie Friez & Brooke Furry of TopRank Online Marketing One of the best ways to succeed in social media marketing is to not be afraid to test and fail. The landscape is ever changing, and as marketers, we need to adapt quickly and learn from others. Social Media Marketing World (#SMMW15) this week in San Diego is just the type of conference that can provide marketers this opportunity. If you’re not able to attend, don’t worry. Brooke Furry and I will be attending #SMMW15 in order to learn, network and create content (live blog) many of the most important presentations.
  • 5 Steps to Personalize Repurposed Content for Your Target Audience #SMMW15

    Lee Odden
    24 Mar 2015 | 9:06 am
    Alexis, Kat, Jolina & Evan from #TeamTopRank brainstorming content. Repurposing content is most often a function of efficiency. Marketers investing in content have always sought to extend the value of their content marketing efforts by repurposing, re-skinning or reimagining content into alternative forms. In fact, repurposing is so popular, there are over 1 million search results in Google for “repurpose content”. And for good reason: 50% of marketers say producing content consistently is a top challenge. CMI/MarketingProfs Exploding the eBook. Developing…
  • Winning With Authority Rainmaker – 15 Marketing Influencers Define Authority for Marketing Success

    Lee Odden
    23 Mar 2015 | 9:04 am
    “I fight authority and authority always wins” So says the song by John Mellencamp. In the digital marketing world, why fight authority when you can become authoritative yourself? Today there are more tools and resources than ever for individuals, startups and even nimble divisions within large organizations to become an authority in their industry. In the context of business and marketing, I like to think of authority as “being the best answer” wherever customers are looking. Ubiquitous in presence, contextually relevant, useful above all others and a focus on…
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    aimClear® Blog

  • WOW with CTR vs. CVR PPC Scatter Plots: aimClear’s Deep in the Sheets (Episode 14)

    Rachel Malone-Olson
    18 Mar 2015 | 11:25 am
    On this week’s episode of Deep in the Sheets, we tackle a XY Quadrant Scatter Plot. Fancy term for a simple PPC plot that will make performance comparison visually interesting for the client and meaningful for the marketer. Using geographic location, click-through rate (CTR) and conversion rate (CVR), we plot performance based on the set average. Adding shapes to act as barriers for performance and labels with the best Excel label add-in, simple scatter plots transform into a tool that will wow the client AND provide meaningful data. Enjoy!
  • Brand Protection! Squatters, Affiliates & PPC: #SMX Recap II

    Dion Plakos
    17 Mar 2015 | 7:23 am
    Welcome back to our recap coverage of SMX West 2015! The booths were huge and conference rooms were jam-packed with marketing pros eager to both absorb and share information. The Challenges of Paid Search for Brands session was best described as a roundtable. (However, moderator Matt Van Wagner, President at Find Me Faster, quipped about how only the rectangular table would fit on the stage). The panelists were interesting and even brilliant, including professionals from REI, IBM and more. David Austin, Director of Online Marketing at Salesforce.com, Katie Cammilleri, Comparison Shopping…
  • Search & Social are Marketing’s Dynamic Duo: #SMX West Recap!

    Megan Rivas
    11 Mar 2015 | 8:19 am
    The aimClear team enjoyed our time at #SMX West in warm and sunny San Jose last week! On Day Three of the conference, we attended a really cool session on the Social Media Track, Better Together: Search & Social. Photo Credit: SMX Moderator, Lauren Donovan, Community Editor at Search Engine Land and Marketing Land, welcomed Ellen White, Director of Organic Search at Team Detroit/Ford Motor Company, to the stage. Ellen started out the session by taking a deep dive into how the organic SEO team works within the agency. She explained that their SEO team creates recommendations based on…
  • Transform PPC Data into a Striking Pivot Table: aimClear’s Deep in the Sheets (Episode 13)

    Dion Plakos
    4 Mar 2015 | 12:08 pm
    Tune in for the final installation of our five-part Excel series on converting raw data into a presentable format. This week’s episode of Deep in the Sheets provides formatting tips to create stunning representations of your data. Follow along as we add style, color and font to really make data pop in an Excel spreadsheet. Enjoy and more Deep in the Sheets episodes are coming soon!
  • The Power Of #SearchFest & Why Portland Means So Much To Me

    Marty Weintraub
    27 Feb 2015 | 12:57 pm
    In 2008, Portland’s now iconic regional search marketing conference took place at the Oregon Zoo. I stayed at the freshly opened Nines Hotel downtown and took a TriMet: MAX train to the venue. I was struck by Oregon’s gorgeous natural beauty, the earthy nature of the city folk, the food scene and how vital things felt here. I had no idea how meaningful Portland, her community and SearchFest would become to me. The speakers back in 2008 were of various reputation and experience, but overall inspiring for a small regional conference (which SearchFest was at the time). There was also a…
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    Branded3

  • Let your customers determine your multichannel strategy: Download the guide from @Branded_3

    Felicity Crouch
    26 Mar 2015 | 7:56 am
    Today, Branded3’s Creative Director, Andrew Machin, spoke at Figaro Digital’s Multichannel Seminar on why you should let your customers determine your multichannel strategy. With the ever-increasing number of possible customer touch-points and a need to try and encompass them all within one marketing strategy; it’s no wonder that multichannel marketing is a bit overwhelming for brand marketers. In today’s seminar, Andrew took the audience through the customer’s purchasing journey and demonstrated how by understanding and engaging throughout this journey; you can…
  • Google Analytics metrics for dummies (and clever people): Part 2

    Emma Barnes
    26 Mar 2015 | 3:43 am
    Hi, I’m Emma and last time I was your guide to visits, pageviews, visitors and bounce rates. I promised to write a “Part 2” that talk about metrics related to goals and conversions because a lot of people find these confusing. Reminder: You’re not actually a “dummy” for needing clarification with these terms. Many people have an idea of what many metrics in Analytics mean, but struggle actually defining them. Let’s begin with the simplest bit: Understanding goals, conversions and conversion rates The concept of a goal is pretty simple – getting someone to do something you…
  • Social media and the workplace: The Dos, Don’ts and Definitely Nots!

    Natasha Nanner
    23 Mar 2015 | 6:53 am
    Last month I had the pleasure of attending an extremely insightful breakfast seminar with Chadwick Lawrence Solicitors on the subject of social media and employer/employee rights. Stocked up on bacon butties and croissants (spoilt for choice!), the seminar kicked off bright and early with Chadwick Lawrence’s Managing Partner Neil Wilson taking us through various case studies which examined how Twitter and Facebook affected an employee’s rights, and whether their contract of employment had been called into question. One thing that was startlingly apparent to me while listening to Neil go…
  • Giant Oreos, Viennese Whirls and Alfie Moon: How brands over-shadowed the solar eclipse

    Victoria McMahon
    20 Mar 2015 | 8:03 am
    You’re probably not surprised to hear that our favourite campaigns of the week were very much focused on the total eclipse this morning, and we didn’t have to look far to find numerous brands who had jumped on the event. Oreo eclipses The Sun By far our favourite eclipse team up, Oreo have joined forces with The Sun to create a translucent black cover wrap on today’s newspaper which sees a giant Oreo eclipsing the sun. Genius! As part of the #OREOECLIPSE, the brand have also placed digital outdoor ads in London and Edinburgh which use data from the Royal Astronomical Society…
  • Tickets now on sale for the @Branded_3 seminar: Content marketing that drives SEO performance

    Felicity Crouch
    16 Mar 2015 | 7:36 am
    Following on from the great success of our seminars in 2014; we are launching our first seminar of 2015, this time – focusing on the topic at the top of every marketer’s agenda, content marketing. The half-day seminar set to take place at The Soho Hotel in London, will demonstrate what a successful content marketing strategy looks like and how it can drive SEO rankings and visibility. We’ve put together a series of expert talks designed to cover all of the elements that marketers should consider when implementing a content marketing strategy; including understanding your…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • International SEO Strategy Guide – Plus a Flowchart!

    Kaitlin McMichael
    19 Mar 2015 | 9:36 am
    I’ve noticed there’s something we’re sorely missing in our marketing mix: flowcharts. Making sure that Portent has mo’ flo’ to offer has become of my new life goals. As part of this endeavor, I created the following International SEO Strategy flowchart to help those who are trying to decide what the best structure is for their international site(s). Ready to get to work? To learn how to use the chart, see the quick guide below the graphic. For further explanation and exploration, check out the link bundle here with a slidedeck & more good stuff from our…
  • Internet Marketing For Asshats

    Ian Lurie
    18 Mar 2015 | 1:34 pm
    Evil is easier! There are internet marketers. Then there are 100% pure internet marketing asshats. They stomp their moral compass to bits in the interest of earning more dollars (or pounds, or drachmas, or whatever). These are a few examples of their tactics: Commit libel Asshats write headlines that imply horrific things/inappropriate or reputation-destroying behavior, like ‘Is This Model Snorting Coke?’ then explain why it’s very unlikely. That way, you get tons of pageviews. All you had to do was destroy someone’s reputation. And yes, that’s marketing.
  • Happy Pi Day from your Friends at Portent Interactive

    Colin Parker
    13 Mar 2015 | 2:18 pm
    MMM. Piiiii. It’s just a few hours till the annual Pi Day celebration at the Portent Interactive offices. About 3.14 hours if you’re into the whole brevity thing. Somewhere, my cardiologist is yelling at this monitor. One can only assume there’s no better way to spend an afternoon as a highly paid medical professional than reading a rambling diatribe about digital marketing. Right? Twenty years of Pi for Portent? Man, time flies. We could probably even do the gratuitous “Fifty Shades of Pi” reference, but our CEO Ian would start throwing lemon meringue out the…
  • PPC at mozCon – Challenge Yourself to Cross Geek Out

    Elizabeth Marsten
    5 Mar 2015 | 4:00 am
    Last year I received an invitation to speak at one of the biggest search conferences of the year, MozCon. MozCon is put on by Moz (formerly known as SEOmoz) an SEO software/tool company in Seattle and MozCon, in the past, has been more commonly known as an SEO conference. As such, I’ve noticed that those that are firmly entrenched in PPC or paid search, haven’t ever been or have little experience with the Moz toolset or brand. But, then there are those that are really familiar with Moz and know what an honor this was to be asked; which meant I got two questions before and after the event:…
  • Mobile & App Content Will Rank Higher. Shenanigans Likely.

    Colin Parker
    2 Mar 2015 | 2:59 pm
    I read the news today, oh boy. No doubt, many of you have already read the headline from TechCrunch. Or maybe you caught it coming down off the mountain from Google. Google is formalizing its stance on “mobile-friendliness” as a ranking signal worldwide. Not only that, but they’re boosting content from indexed apps in organic search results. Commence the obligatory avalanche of one-star apps. Sweet! On the one hand I couldn’t be happier. In my time at Portent, I’ve had the pleasure of working on digital marketing and strategy with some amazing companies that are flat out crushing it…
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    Latest solar news

  • Should We Give Solar Power Another Try?

    admin
    25 Mar 2015 | 3:24 am
    Cities in many countries suffer degradation of air quality. Oxygen levels are decreasing every year making it harder to breathe. Our water is actually much more polluted and trees are dying. The human race has made decisions that are harmful currently causing our planet to fade. Perhaps returning to the things we use at the beginning of the life of the human race is the best solution. Solar energy can be the answer to many current problems as the sun has always been a source of heat and light. Throughout the history of the earth, the sun’s energy has never been used as a source of…
  • Irresistible Reasons To Create Your Own Solar Power At Home

    admin
    24 Mar 2015 | 2:22 am
    1. promotion of government: the federal government offers discounts for the use of clean energy. For example, wind turbines and solar energy systems installed at the end of 2016 are eligible for a tax credit of 30 percent. A tax credit is better than a tax deduction to take money directly from their taxes instead of leaving your taxable income. In other words, you can benefit from lower electricity bills and lower taxes. 2. Increase the value of the house: There have been several studies showing that selling prices are higher for households with solar certifications and durability that homes…
  • Solar Energy Alternative Methods

    admin
    23 Mar 2015 | 3:11 pm
    They tired of your electric bill go even higher? Is it possible to do something about it without breaking the bank? Well, if you’ve thought about going solar, but do not want to spend thousands, you’re in luck. There is no reason you have to feed all its solar house. Everything helps. Say you use a lot of energy every month. Whether it’s an old A / C and even water heater or combine this with a huge pool, energy costs add up quickly. Even outdoor lights low power increase your electricity bill. To begin to fall, as the use of solar outside lights? They are charged during the…
  • How You Can Avoid Solar Energy Pitfalls

    admin
    23 Mar 2015 | 11:38 am
    While solar energy is a good alternative energy source, there might be some errors. Hopefully this article will help you avoid scammers, inflated prices and other problems associated with solar energy systems. The first thing to do is do your research. Prices can vary greatly between systems. Although it seems that many manufacturers offer systems that contain most of the same parts, the price and quality will be different. You may be tempted to go the cheap route, but end up paying for repeated repairs or even a replacement system. Here’s the difference between a system of…
  • Environmental Benefits of Using Solar Power

    admin
    23 Mar 2015 | 2:35 am
    Electricity is known to be the best invention of all time. With electricity, people have good lighting at night with the use of light bulbs. Electricity is the main source of almost all devices used in homes and institutions to work. And electricity enables companies to operate with the use of machines. With the help of electricity, people can get the best features that can improve their lives and their future. Unfortunately, many places around the powerlessness of the world experience due to decreased energy sources such as gas, trees, water and coal. Therefore, it is essential to seek…
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    Local SEO Guide

  • Google’s About To Close Your Local Doorway Pages

    Andrew Shotland
    16 Mar 2015 | 11:16 am
    Today Google published “An update on doorway pages”. The post implies that Google will soon be updating its algorithm to weed out offending doorway pages from the SERPs: Sites with large and well-established doorway campaigns might see a broad impact from this change. While sites with spammy set ups such as multiple exact match domains [...]The post Google’s About To Close Your Local Doorway Pages appeared first on Local SEO Guide.
  • Stop Ignoring Bing Webmaster Tools

    Andrew Shotland
    6 Mar 2015 | 9:25 am
    At the beginning of every new engagement we ask clients for access to their Google Analytics, Google Webmaster Tools, Adwords data, Bing Webmaster Tools and any other analytics they have. 95% of the time, the client does not have Bing Webmaster Tools set up and 50% of the time they don’t want to go through [...]The post Stop Ignoring Bing Webmaster Tools appeared first on Local SEO Guide.
  • Dude, Where’s My Primary Category?!

    Dan Leibson
    26 Feb 2015 | 10:42 am
    Google recently rolled out their “primary category” requirement to Google My Business Locations bulk accounts. Instead of associating the first category per location in a bulk account as the “primary category”, the roll out is instead selecting nothing as a primary category for all locations in a bulk account.   This means that if you [...]The post Dude, Where’s My Primary Category?! appeared first on Local SEO Guide.
  • Google Now Outsourcing Local Packs to India

    Andrew Shotland
    5 Feb 2015 | 9:20 am
    We have been seeing a lot of mismatched locations in the local packs lately but this one takes the cake, er curry…: (Click to enlarge)   You know you can’t beat Nayana Eye Care in Pradesh. They’re “recognized by the Food Corporation of India” and have “world-class sterility.”The post Google Now Outsourcing Local Packs to India appeared first on Local SEO Guide.
  • 90′s Redux – Google’s Fanny Pack Continues to Expand

    Dan Leibson
    26 Jan 2015 | 9:48 am
    One of the benefits of working with local clients, both large and small, is that we see a lot stuff. Recently we have been conducting a rank tracking project for a large national brand with 1,300+ locations. This has has given us some interesting insights into the move from the local carousel to the local [...]The post 90′s Redux – Google’s Fanny Pack Continues to Expand appeared first on Local SEO Guide.
 
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    Occam's Razor by Avinash Kaushik

  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
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    Internet Marketing Ninjas Blog

  • Don’t Miss @JimBoykin Speaking at ClickZ Live, New York, on March 31 2015

    Ann Smarty
    25 Mar 2015 | 10:46 am
    Ninjas are coming to New York! Don’t miss Jim Boykin‘s grand session including everything you need to know about Google Updates, link building and content marketing. Jim’s presentation is filled with actionable advice, examples, tools: Make sure to take lots of notes! Jim Boykin has personally performed over 100 disavows and reconsideration requests. Jim has analyzed more penalties, created more tools and successfully recovered more businesses than anyone in this industry (at least that’s my perspective!) With over 16 years of experience in the digital marketing…
  • How to Monitor a Website: Free & Awesome Website Monitoring Tools

    Ann Smarty
    23 Mar 2015 | 9:10 am
    You can invest ton of time and money into marketing your website but all your effort will be wasted if your site is down. Uptime is the biggest usability and conversion hurdle… The biggest, yet often most overlooked. How to Monitor a Website: Tools Don’t let yourself fall prey to the same mistake. Here are some easy to use monitoring tools that will tell you the second your users lose site access. Monitority Monitority is a new tool which I just started using a few days ago. So far it looks too good to be true: Free instant emails and sms as soon as your site goes down. Monitority…
  • Google is Talking! Doorway Pages, Autocomplete, Blocked Resources and More!

    Jen Van Iderstyne
    20 Mar 2015 | 12:38 pm
    It’s been a Google news heavy week in search with announcements and changes dominating the discussion. From algorithm changes to new WMT features and yet another nudge toward mobile friendliness there is a lot to do and consider in the very near future. With Google in a communication overload it’s a good time to start considering your long term strategy. How do you think these changes will affect the Search Results? Are you ready for the upcoming changes? Google to release algo update targeting doorway pages This week Google announced a new algorithm update. The change is likely to take…
  • New Google Doorway Page Algorithm Change

    Bonnie Stefanick
    18 Mar 2015 | 5:35 am
    Google has just announced that they are releasing an update to their doorway page algorithm. Google provided the 5 following guidelines. Here they are below with some comments for your to consider, as you prepare for this next update. Below are the bullet points with some commentary for consideration, comment, and discussion. + Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience? One way that this can be read is as what Google is trying to evaluate by comparing…
  • Using Social Media For Marketing

    Ann Smarty
    16 Mar 2015 | 6:30 am
    Social media has become a cornerstone of Internet marketing. It is a method of reaching an endless amount of people quickly, efficiently, and using direct engagement. Never before has it been so easy to reach your target audience, no matter where in the world they are, or what your industry may be. The only downside is that it is a very quickly evolving form of marketing, where tactics don’t always have a very long shelf life. Likewise, the number of platforms and their usefulness expand all the time. We now have half a dozen regulars, and they don’t even count the many niche…
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    Posts from the Econsultancy blog

  • Note to brands: social media stars are (probably) not the new celebrity endorsers

    Patricio Robles
    26 Mar 2015 | 8:01 am
    From YouTube and Snapchat and Vine to Instagram, brands have been turning to popular social media personalities to connect with a new generation of consumers who are often difficult to reach via traditional channels. But is it worth it?Read more...
  • ROI from video, mobile & content marketing is hardest to measure: report

    David Moth
    26 Mar 2015 | 6:52 am
    Digital marketing is supposed to be entirely measurable, but we all know that in reality that’s not the case. The proliferation of digital touchpoints has made the path to purchase incredibly complex, which means marketing attribution and measuring ROI has also become more difficult.Read more...
  • 14 examples of evergreen content formats that work wonders

    Graham Charlton
    26 Mar 2015 | 4:18 am
    We're great believers in the importance of evergreen content, and this has been a major factor in this blog's growth.  Here, I've compiled some of the evergreen formats we regularly turn to...Read more...
  • Start me up! A profile of mobile payment app Tipit

    David Moth
    26 Mar 2015 | 2:44 am
    Mobile payments are rapidly becoming a mature market, with several major banks and tech companies seeking to grab a share of the pie. New startup Tipit is bravely taking on the finance giants, focusing specifically on a niche part of the payments market – tipping. I spoke to founder Renate Kalnina to find out more...Read more...
  • Are banking websites in need of an update?

    Christopher Ratcliff
    26 Mar 2015 | 12:57 am
    Many banking websites occupy a space on the web that seems resolutely stuck in the recent past. Most of the popular high street banks don’t operate responsively designed desktop sites, instead choosing a separate mobile site. Many have homepages that are text heavy, offering a huge array of navigation and product options, but little in the way of persuasive design.Read more...
 
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    Fathom

  • Consumer Brand SEO Pulse: 3.26.15

    Curtis Rummel
    26 Mar 2015 | 10:18 am
    Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s teaching you about mobile friendly algorithms or Google pushing GYBO, a major effort to get local businesses online, we’ve got you covered. Here are our top picks of what you need to know this week: The Mobile-Friendly Algorithm Will Roll Out Over the Course of a Week Google explained that it will start rolling out the…
  • Thoughts on the Latest CMO Survey

    Paul Richlovsky
    24 Mar 2015 | 2:11 pm
    CMOs are bullish. Indeed, they’re more optimistic than they’ve been in 6 years. What does this mean, and why should we care? According to The CMO Survey, marketing leaders’ feelings about the U.S. economy as a whole are 46% more optimistic than February 2009 (on a scale of 1-100). On top of that, some indicators they see improving in the next year are customer acquisition; customer growth in the form of increased volume, purchase of products/services; customer retention; and new customers entering the market. Finally, factors like superior product quality, excellent…
  • 5 Tips for Successful Marketing Automation Integration

    Matt Leininger
    20 Mar 2015 | 12:11 pm
    In the last few years marketing automation has been a buzzword used more often when manufacturing companies are laying out their marketing plan for the next year, and years to come. There is no denying that the digital area is not just a phase, it’s here to stay and companies need to have a digital presence to engage their customers, grow their business, and stay ahead of the competition. Implementing a marketing automation platform may seem like a daunting task, and by no means is as easy as flipping a switch. But, once integrated into an overall digital marketing strategy, marketing…
  • How Much Do Hospitals Spend on Google AdWords?

    Joe Castro
    20 Mar 2015 | 3:05 am
    As a follow-up from my previous post “How Much Should Health Systems Spend on Search Advertising?” I wanted to provide statistics and potential benchmarks for healthcare marketers to compare against their own paid advertising performance. That said, I am pleased to announce the release of our latest guide, “Search Advertising Benchmarks for Health Systems.” It packs a lot of useful information into just 7 pages … and one’s the cover! My intention in writing it was to give marketers a better idea of how health systems and hospitals are investing their…
  • Consumer Brand SEO Pulse: 3.19.15

    Jenna Hedman
    19 Mar 2015 | 10:00 am
    Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s teaching you about mobile search engine optimization best practices or how to optimize for keywords in 2015, we’ve got you covered. Here are our top picks of what you need to know this week: “Yoast WordPress SEO Plugin Vulnerable to Hackers” There was a security issue with the Yoast plugin for WordPress and it’s possible…
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    Hobo

  • SEO Tutorial For Beginners 2015

    Shaun Anderson
    24 Mar 2015 | 10:47 pm
    Updated: SEO for Beginners 2015. A guide to search engine optimisation for Google in the UK and aimed at beginners. Read the full article here SEO Tutorial For Beginners 2015
  • Link Building Tips For 2015

    Shaun Anderson
    24 Mar 2015 | 10:45 pm
    Updated: Link Building Tips 2015. A simple guide to link building for beginners. Read the full article here Link Building Tips For 2015
  • How To Use H1-H6 HTML Elements Properly

    Shaun Anderson
    18 Mar 2015 | 7:27 pm
    I've edited a lot of HTML Headings in the last 15 years! Here are some notes and observations on optimising H1-H6 heading elements for your web page. Most of my observations are highly relevant to Google.co.uk. Read the full article here How To Use H1-H6 HTML Elements Properly
  • How Many Words In ALT Text For Google

    Shaun Anderson
    18 Mar 2015 | 7:25 pm
    Here are some observations I've made (looking at Google.co.uk) and research I have picked up along the way about optimising ALT Attribute Text. Read the full article here How Many Words In ALT Text For Google
  • Page Title Tag Best Practice for Google

    Shaun Anderson
    17 Mar 2015 | 9:15 pm
    Ranking in the UK Google in 2015 is about SO MUCH more than just optimising one element of a page, but the Page Title Tag (or more accurately the HTML Title Element) is still - arguably - the most important on page seo element to address on any web page. Here's some notes I have been keeping... Read the full article here Page Title Tag Best Practice for Google
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    johnon.com

  • You, Robot.

    john andrews
    23 Mar 2015 | 12:46 pm
    The other day I noted that so many people I meet in the everyday life these days have nothing going on. People I meet in passing, at the store, or in a restaurant, or perhaps during travel… are “non-employed” or under-employed. Upon casual review, such as light conversation or interaction, they exhibit no signs of […]
  • Visit Spain in April : DomainingEurope.com

    john andrews
    23 Mar 2015 | 12:02 pm
    Updates: As I update this post, you’ll find the additions either as UPDATE asides like this one, or at the end where I extend the post to reveal some of the activities I secretly engage in when on conference travel in foreign lands. Agenda now online. DomainingEurope.com is an annual conference held in Valencia, Spain […]
  • SEO Security, Threat Intelligence, and Competition

    john andrews
    2 Mar 2015 | 12:14 pm
    I was reading about a security course over at Black Hat when it dawned on me… this is just like SEO. The US Special Operations Forces pioneered a methodology called F3EAD, which enabled amongst other things the ability to take out insurgent and terrorist networks. Acronyms aside… F3EAD sure sounds cool. And “taking out” insurgents […]
  • On Practitioners, Policymakers, Business, and Authority

    john andrews
    10 Feb 2015 | 11:41 am
    Deleted, because I’m exhausted. It just won’t make any difference… you have lost, and the big players have won.   Update: therefore, it’s time to address the future of online marketing & SEO.    
  • It’s OK to be Late

    john andrews
    5 Feb 2015 | 6:20 pm
    It must be a slow news month, because I’ve been seeing a disproportionate number of people whining in public about other people being late to their meetings & appointments. Mostly these are people I do not respect: social media gurus, self-help experts, “authors” of pop business books, professional speakers, venture capitalists, placed startup CEOs and […]
 
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    Add3

  • Native Advertising Pt. III: Cons and Predictions

    Zoe Robinson
    25 Mar 2015 | 8:30 am
    This is Part 3 of my 3-part series on Native Advertising. Check out Part 1: Native Ads & Social Media and Part 2: Native Advertising: Bridging the Gap Between Content, Social & SEOAs is the case with any new method, Native advertising abounds with skeptics. When the worlds of web content and advertising collide, transparency becomes a considerable issue. And without an updated universal set of success metrics to measure performance, native advertising is still a leap of faith for most brands.Is Native Advertising Ethical?First up, ethics. Are native ads deceptive to the point where…
  • The Huge Opportunity in Social Media Advertising

    Chris Kerrin
    18 Mar 2015 | 8:30 am
    Massive Numbers in Social MediaOn average, Facebook reels in 890 million daily active users who post 55 million status updates per day, spend about 21 minutes per day on the site, and of whom 53% report using the site to learn about or discover new products, brands, and services. And that’s just Facebook. Those figures have marketers across the globe drooling for a slice of the social pie and recent ad spend data and projections show exactly that.Source: http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/That’s Billion with a BThe US spent roughly $5.1 billion on…
  • Add3 Launches New Resources for Digital Marketers

    Ben Lloyd
    17 Mar 2015 | 5:58 pm
    Add3 has recently launched these resources to help digital marketers drive more performance.The eCommerce Digital Marketing GuideAdvice, tips and tricks from the team for aligning your digital marketing efforts for eCommerce. Topics include paid search, retargeting, SEO, social media marketing and advertising all for eCommerce.Tips & tricks for integrating SEO & Social MediaEssential Guide to RetargetingCovers choosing the retargeting platform that’s right for you, to understanding the types of retargeting available, and best practices & optimization tips.SEO…
  • Native Advertising Pt. 2: Bridging the Gap Between Content, Social & SEO

    Zoe Robinson
    11 Mar 2015 | 8:15 am
    This is Part 2 of my 3-part series on Native Advertising. Check out Part 1: Native Ads & Social Media and Part 3: Native Advertising: Cons & PredictionsGreat native advertising pays off in more ways than one. It’s not only an innovative way to connect and engage with your target audience through social media, but it also puts the focus on great content, which can be valuable from an SEO standpoint. But it all depends on the execution.Great Native Advertising Needs Great ContentWhat it comes to native advertising, the most important thing in encouraging engagement with an ad is a…
  • No, Seriously. It’s the Year of Mobile.

    Ben Lloyd
    4 Mar 2015 | 10:09 am
    The following are highlights from a post I published over on LinkedIn today about recent developments in mobile search.Mobile Usability as a Ranking FactorIn a nutshell – Google has pre-announced that there’s an algorithm update coming on April 21st.“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change…will have a significant impact in our search results.”The takeaway: your site’s SEO could have an expiration date if it isn’t deemed “mobile-friendly”, which is a label Google started…
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    Ker Communications

  • Just What Do You Get With An SEO Campaign?

    Nick Ker
    26 Mar 2015 | 9:39 am
    SEOs would love if we could just do the same thing for every site. But every factor that leads to good rankings depends on many interrelated things… Just What Do You Get With An SEO Campaign? is from Ker Communications
  • Website Audit: Find Out What Went Wrong With Your SEO

    Nick Ker
    15 Mar 2015 | 1:20 am
    This is not one of those automatic and humorously inaccurate "type in your website and we'll tell you some things that don't mean much" free website analysis tools you may have tried… Website Audit: Find Out What Went Wrong With Your SEO is from Ker Communications
  • Google Will Make Mobile-Friendly a Ranking Factor on April 21st

    Nick Ker
    26 Feb 2015 | 8:13 pm
    Starting April 21, Google will be expanding its use of mobile-friendliness as a ranking signal. This change will affect searches in all languages worldwide and will have a significant impact on search results… Google Will Make Mobile-Friendly a Ranking Factor on April 21st is from Ker Communications
  • Which Is Better: SEO or PPC?

    Nick Ker
    25 Feb 2015 | 10:56 am
    Comparing SEO to Pay Per Click as if they were an "either/or" choice is like comparing apples to oranges. Just for the sake of discussion, let's compare them anyway… Which Is Better: SEO or PPC? is from Ker Communications
  • SEO in 2015 and Beyond – It’s Not All About Google

    Nick Ker
    26 Jan 2015 | 12:12 am
    This time of year, SEO blogs are full of… predictions for 2015. As the internet as we know it "disappears", people will find your business in ways you have not imagined… SEO in 2015 and Beyond – It’s Not All About Google is from Ker Communications
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    Koozai.com

  • Google’s Mobile Update: Time For Technical Optimisation?

    Graeme Benge
    26 Mar 2015 | 3:00 am
    With the impending update to Google’s algorithm looming large, site owners in the know face a race against time to minify like a dervish and look up what a viewport is. For many other site owners not in the know, this may pass them by, until they ask themselves why things have gone a bit quiet.According to reports, this shake up is going to be big. In short, Google is looking to favour sites on their mobile platform that give a good mobile experience. Google are not averse to fanning the flames of fear mongerers and articles such as this from Searchengineland paint a picture that depicts…
  • Choosing A PPC Management Model

    Dean Marsden
    25 Mar 2015 | 5:18 am
    This is the transcript for our new video.Hello. Did you know a massive 95% of Google’s revenue came from its advertising platforms? So if you’re thinking of getting started in Google AdWords or you’ve got an AdWords account already, you need to make sure that you’re not wasting money giving Google free money and you’re getting a good return from your account.Today I thought we’d look at a few PPC management models so we can look at ways to improve your account further and get you a better return on it.The first one here is an option. It’s no…
  • Can Paid Content Promotion Influence Rankings?

    Oliver Ewbank
    24 Mar 2015 | 2:30 am
    To get content in front of the right audience you can sometimes get help from paid promotion. Paid content promotion can come in many forms including social media, remarketing and native advertising.Whilst the main purpose of paid promotion is to increase traffic and conversions, have you ever asked if it can impact organic search rankings? DISCLAIMER this is not to buy links, which can result in a manual or algorithmic penalty. This is referring to the by-product of paid promotion, which could mean an increase in organic rankings.2015 SEOGoogle have made it clear that mobile usability is a…
  • How Long Should A Blog Post Be?

    Emma North
    19 Mar 2015 | 2:53 am
    One question a lot of SEOs are often asked by clients looking to effectively leverage a business blog is: “how long should a blog post be?”Of course, there is no short answer (and thus, no short blog post in this instance), but there are some good pointers that could act as a guide for writing blog posts for business. In this post, I’ve looked at the different factors that you need to consider before you can understand how long a blog post should be.It’s Quality, Not QuantityBefore you think of anything else, it’s important to remember that blog posts are all about quality and…
  • 2015: Year of the Mobile?

    Luke Monaghan
    18 Mar 2015 | 5:15 am
    This is the transcript for our new video.Hi. Is 2015 finally the year of the mobile? Well, for search engines it’s certainly starting to look that way.Back in late November 2014, Google introduced something called mobile-friendly labels. Mobile-friendly labels appear in mobile search and results pages on results that have websites optimised for mobile use.So why should we care about optimising our websites for mobile use? Well, there are two main reasons. Firstly, user experience. If a user visits a website and it’s not optimised for the device they’re using — in this…
 
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    Brett Fitness

  • Drink Lots Of Water While Exercising

    admin
    6 Mar 2015 | 10:52 pm
    Are you in an exercise rut, or maybe you have hit a fitness plateau? It never hurts to incorporate more ideas into your fitness toolbox. Good ideas, alongside hard and range work, will help you achieve your fitness goals. Use these tips to make your workouts more efficient also to augment your fitness program. If you experience post workout exhaustion, try to avoid using painkillers like ibuprofen and acetaminophen. Although these medications do well for problems like infection, they’re not so successful after having a workout. In fact, some experts warn that using these medicines can…
  • Use These Ideas To Make Your Body Look Great

    admin
    6 Mar 2015 | 10:43 pm
    Exercise is a scary concept to a lot of people. Most people think of an exercise program as something painful and dull and avoid it no matter what. Exercise is very important on your body and it may be fun, too! Read on for a few tips on keeping fit and having fun! If you feel they are not for you, do not follow the popular exercise programs. There are quantities of choices you have in exercising. You will be given an exercise which you enjoy doing with all the determination you’ll need. Want to eat healthy and exercise around the weekends. The weekend is just a source for a lot of…
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    Brick Marketing - SEO Marketing Solutions Company » Brick Marketing Blog

  • How to Engage Your Customers With Your Blog

    Brick Marketing
    26 Mar 2015 | 2:00 am
    The next time you perform an audit on your blog, analyze whether or not it actually engages your readers. Your blog is about more than just crafting articles and posting them. In order for it to be truly effective, it also needs to interact with them. This will not only make your blog more enjoyable to read, it will also help them return on a regular basis. Your blog should be a positive experience for your customers. If you find ways to engage them, they’ll feel valued. Here are some tips that will help you interact with your readers so they will keep coming back for more! Create a…
  • Could Links Be On Their Way Out of SEO?

    Brick Marketing
    25 Mar 2015 | 1:30 am
    Why does Google bother using links as a ranking factor? That’s because when Google originally launched the algorithm was built to function much like academic citations. A well-researched and respected paper is eventually linked to and cited by subsequent papers in that field, further boosting the initial paper’s value. Google took the same approach with links; the more linked to a site was the more valuable it must be, right? Well this approach worked for a long time and it worked really well until site owners realized that more links meant better rankings. Then the great link…
  • Two Months Isn’t Long in the SEO World

    Danielle Bachini
    24 Mar 2015 | 2:00 am
    In an article titled, “3 Signs Your SEO Campaign Is Dying – and How to Fix It”, author Jayson DeMers lists what he considers to be red flags that signal that something is wrong with your SEO campaign. The first item he lists is “A sharp drop in organic traffic”. No argument here! It’s important to check your Google Analytics account on a regular basis. You may see some dips in traffic here and there but overall, there should be a level of consistency. For example, say you operate a B2B website that typically generates 60-80 organic visits a day during the week and 20-30 a day…
  • What is a High Quality, Relevant Link?

    Nick Stamoulis
    23 Mar 2015 | 2:00 am
    Despite what some critics may say, link building and link earning remain important components of an SEO campaign. Links are still a crucial part of the search engine algorithms and, just as importantly, help deliver traffic (from users/buyers/etc.) to your website. As long as this is the case, it’s important to spend time looking for good link opportunities. When conducting link building activities, white hat SEOs will tell you that the only links you want are high quality, relevant links. So, what exactly does that mean? The high quality part of the equation is pretty straightforward. Take…
  • Don’t Let SEO Get in the Way of Branding

    Brick Marketing
    20 Mar 2015 | 2:00 am
    When search engine optimization first became a household name, it had negative connotations because it was associated with shady tactics and subpar content. In today’s online world, the climate is much different. Businesses who merge effective SEO tactics while still building their brand identity increase their chances of ranking well in the search engines. A strategy that is too focused on SEO, however, may get in the way of building your brand. In fact, a good SEO strategy actually helps build your brand. Here is some advice that will help you do both. SEO is More Than Just Keywords It is…
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    ellipticalpointofview

  • Don’t put your eggs all in one basket: Researchers on Twitter

    natacha suttor
    24 Mar 2015 | 3:55 am
    I wanted to give some perspective to the amounts of profiles retrieved in my post on finding researchers by searching the bio on their Twitter Profile. If you run a similar search on LinkedIn, where you’re searching the profiles of LinkedIn members’, there are significant differences in the counts of profiles received (see table of results, below). Counts of Profiles retrieved across platforms For Followerwonk and LinkedIn, I’ve broken this down into all profiles and those with an Australian location for a comparison: Taken: 22/3/2015 Twitter: Aussie Twitter Search Twitter:…
  • Finding Researchers on Twitter: Searching By Tweet (Content)

    natacha suttor
    22 Mar 2015 | 11:00 pm
    I’ve covered finding researchers by their Twitter Profile, Finding Researchers on Twitter: By Profile, so it’s time to look at finding tweets (and therefore people tweeting) by the content they share (tweet) and how to set up alerts for tweets. With the character limit on Twitter Bios, it’s likely that you will also find profiles to follow based on the content they share. Factoring in the content shared by profiles, in terms of type and frequency, gives you an idea of the quality of the profile you’re reviewing: Are they only retweeting others? Are they retweeting…
  • Finding Researchers on Twitter: Searching By Profile (Bio)

    natacha suttor
    22 Mar 2015 | 2:51 am
    I’ll be giving a presentation on Twitter (and researchers on social media in general) to a bunch of computer security researchers, this week. One of the things I’ll be discussing is how to find people (profiles) on Twitter. And not just any people, people who are either: Tweeting about areas you’re researching Researching in areas you’re also researching I break this down as: Finding By Content: e.g. the content they are sharing Finding By Profile: e.g. the information in their Twitter Bio This post is on Finding By Profile, so using tools available to search peoples…
  • A Tale of 4 Researchers, a PhD Candidate and Me: If being found is important…consider where your profiles rank

    natacha suttor
    30 Apr 2014 | 6:42 am
    Given we’ve looked at the membership of popular professional, academic and researcher focused social platforms, it’s time to consider other factors that should come in to play when you prioritise what platforms to join. A crucial factor should be what platforms are likely to rank well in search results when people search for you. Basically: adding researcher and academic focused platforms to the hierarchy BrandYourself identified in its 2012 infographic about getting higher Google search results. In the BrandYourself infographic, the only professional profile focused platform was…
  • Comparing Membership For LinkedIn, Viadeo & Tianji, Xing, Academia.edu and ResearchGate (April 2014)

    natacha suttor
    29 Apr 2014 | 5:00 pm
    I’m gearing up to do some presentations in May, one will be an updated repeat of the co-presentation I did with ECU’s Research Librarian Getting found using social media to build your research profile, the second will be a an extension focusing on content: where you can share your work and activities. As a result, I’ll be doing quite a few research-focused posts over the next 3 weeks to compare platforms and look at relative benefits and pros and cons. I also want to explore some of the literature and researchers documenting their experiences as well, should be fun Today…
 
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    Chaosmap Media » Blog

  • How Your Existing Customer Data Can Help You Predict the Future

    jon rognerud
    25 Mar 2015 | 10:19 pm
    Your existing CRM data is a treasure trove. But, you are likely not using it properly. Certainly not in today’s new ways of extracting and positioning that data for online use in your marketing. You are missing a huge opportunity. You can use that data (that you already own) to drive more targeted business using your existing customer data. Learn more about your own data, use it wisely in your marketing, and you can begin to predict the future for potential traffic, sales and bottom line profits. Gone are the days when print marketing was used to reach existing and potential…
  • 3 Ways To Leverage The Cloud And Grow Your Business

    jon rognerud
    20 Mar 2015 | 2:20 pm
    Cloud computing was introduced in the 1960s, but it didn’t gain popularity until the late ’90s and early 2000s dot-com era when it was widely adopted by chief information officers. In today’s digital age, online cloud storage that can protect and securely back up documents isn’t just for large corporations anymore — it is a must for businesses of all sizes. Other offerings such as syncing and collaboration can benefit your business too. If you’re skeptical of moving your growing business to the cloud, consider this: According to ESNA, 82 percent of companies that use cloud…
  • What Donald Trump Can Teach You About Facebook Ads (Or You Are Fired!)

    jon rognerud
    2 Mar 2015 | 12:17 pm
    First question: Has Mr. Donald Trump, multi-billionaire real-estate mogul begun to teach businesses about Facebook Advertising now? Second question: What can he teach business owners (that’s you!) about using Facebook Ads, “dark posts” and creating engaging conversation online? Third question: Did Mr. Trump recently say that “you are fired” if you don’t run Facebook ad campaigns a certain way? I’ll address those questions below. But first – do I have your attention now? Good! As you’ll see – any one of these 5 Facebook…
  • 6 Uncommon Reasons Why You Should Use WordPress For Your Website

    jon rognerud
    26 Feb 2015 | 10:41 am
    The invention of website templates made it possible for the average consumer to build a website with ease. WordPress has taken template-based website building to the next level by automating and integrating a number of basic development processes and SEO functions that otherwise would take someone hours or even days to complete. From the original blogging-centric platform to the total CRM system it offers today, WordPress is now the widely most used website-building platform for businesses of all types and sizes. If you’re struggling with coding and SEO issues, and are looking for a…
  • The Most Useful Business Tools Executives Must Use

    jon rognerud
    24 Feb 2015 | 8:47 pm
    Business owners are limited in what they can personally handle. While most would prefer to see each task through from start to finish, it’s just not feasible. To-do lists grow just as a company does, and owners are forced to delegate even more responsibilities to others. It can be hard to offload duties, since you still want to be sure they’re being done properly. For this process to work smoothly, you’ll want to entrust some online solutions. Here are a few key areas to focus on. Be Secure Whether you’re in a technology business or not, most facets of your business are run online.
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    Have Results SEM Blog

  • How to get the new WordPress SEO 2.0 to Join Google's Knowledge Graph

    Mina Younan Guerguis
    26 Mar 2015 | 2:11 pm
    The 'WordPress SEO 2.0' is the latest addition to the notorious YOAST SEO Plugin.All what you have to do is to either download it, or if you already have it, just update it.Once you do you will find this new feature which support Google’s new Knowledge Graph.When Google has picked it up and shows a Knowledge Graph block for you or your company, it would look like this: (but it is not guaranteed of course)
  • How To Be Ready For The Next Google Algorithm Update on April 21, 2015?

    Mina Younan Guerguis
    20 Mar 2015 | 7:12 pm
    Many website owners now started to receive warnings on their GWMT accounts telling them that their websites have issues on being friendly on mobile devices, and most of these issues are speed related.Then Last Month Google has announced it will release an update on April 21st, which will have a significant impact on websites that are NOT mobile friendly. According to Google Webmaster Trends Analyst Zineb Ait Bahajji the coming Mobile Update will have a much stronger impact then any Panda update!As a marketer, I now have to know how big this difference will be on my domain and where there is…
  • CBT for SEM | Cognitive Behavioral Therapy for Search Engine Marketing

    Mina Younan Guerguis
    16 Mar 2015 | 3:55 pm
    Gone is that age when online marketing was all about generating traffic, backlinks, or even rankings. Now the game has changed drastically. There is only one KPI for a successful Digital Marketing Strategy. Conversions. A conversion could be a new purchase, a new lead, a new newsletter subscriber, you name it. But people need to convert from a state of being strangers to relatives. SEM needs cognitive behavioral therapyPsychology plays a big role in the engagement process. Psychologists believe that psychotherapy is about change, some aspect of oneself or one's life. People…
  • The Grid | AI Websites That Design Themselves

    Mina Younan Guerguis
    13 Mar 2015 | 5:33 pm
    Content is power. Power your content on The Grid. http://www.thegrid.ioThis is not another do-it-yourself website builder. The Grid harnesses the power of artificial intelligence to take everything you throw at it - videos, images, text, urls and more - and automatically shape them into a custom website unique to you. As your needs grow, it evolves with you, effortlessly adapting to your needs.The Grid's algorithms expertly analyze your media and apply color palettes that keep your messaging consistent and unique. The Grid also detects color contrasts, automatically adjusting typographic…
  • Why my Business needs SEO? Here are 24 Reasons!

    Mina Younan Guerguis
    9 Mar 2015 | 5:51 pm
    With every hot new trend online, rumors start flying about the death of search engine optimization (SEO). But search is a huge part of how your customers use the internet. If you’re not investing in SEO, your website is simply not successful. Need convincing? Here are 24 reasons why every business needs SEO:1. Because customers expect and want to find you in search. If your website is not findable in search engines, you may as well not exist. Without SEO, you’re not getting traffic, leads, or sales. Plus, not being found in search is a big red flag to your prospects, who may doubt your…
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    blog.ispionage.com

  • How Vocabla Improved Conversions 218% with an Underused CRO Method

    Joe Putnam
    25 Mar 2015 | 6:00 am
      Conversion rate optimization is a serious business with a lot of tricks and tools in its arsenal. Even small changes can make a big difference, so we try to learn the most we can about our users’ behavior by using automated scripts that show what people click on or how far down our website they scroll. With the The post How Vocabla Improved Conversions 218% with an Underused CRO Method appeared first on .
  • 10 Ways to Turn Hiring into a Science for PPC Agency Success

    Joe Putnam
    20 Mar 2015 | 6:00 am
      I have a confession to make. I’m horrible at delegating, simply because I feel like I’m always the best one to get the job done, the right way. Or at least, the way I want it done. But since I can’t be cloned (yet), and there’s only 24 hours in a day, I had to The post 10 Ways to Turn Hiring into a Science for PPC Agency Success appeared first on .
  • Case Study: How American Bronzing Company Boosted PPC Sales with Facebook Remarketing

    Joe Putnam
    11 Mar 2015 | 6:00 am
    For many marketers, justifying a return on investment (ROI) from social media marketing can be a challenge. The content being posted onto Facebook newsfeeds might provide a fantastic branding exposure, but at the end of the day, when you’re creating your monthly reports for clients, are you able to tell them how many new orders or The post Case Study: How American Bronzing Company Boosted PPC Sales with Facebook Remarketing appeared first on .
  • How to Identify Your Top AdWords Competitors and What to do Next

    Joe Putnam
    4 Mar 2015 | 4:03 pm
      “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” The quote above is The post How to Identify Your Top AdWords Competitors and What to do Next appeared first on .
  • 39 Ways to Know You Earn a Living from PPC Marketing

    Joe Putnam
    25 Feb 2015 | 6:00 am
    We put together a list of 39 ways to know you earn a living from PPC marketing with the help of several generous PPC experts (all listed at the bottom of the infographic). We had a lot of fun putting this list together and hope you have just as much fun reading it. And if The post 39 Ways to Know You Earn a Living from PPC Marketing appeared first on .
 
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    Heroic Search

  • How to Use HARO to Earn Valuable Mentions and Links

    Jared Carrizales
    26 Mar 2015 | 10:05 am
    A few months ago I gave a presentation about integrating press into SEO campaigns, specifically how to use HARO and how it could be used efficiently by small businesses. Since then I’ve heard a lot of stories from people (including a lot of agencies, to my surprise) who have had significant difficulties getting picked up through HARO. Between our clients and our […] The post How to Use HARO to Earn Valuable Mentions and Links appeared first on Heroic Search.
  • What Does Psychology Have to Do with Creating Engaging Headlines?

    Kali Hawlk
    4 Dec 2014 | 4:03 pm
    According to Copyblogger, 8 of 10 people read your headline. But only 2 out of 10 will continue on and read the rest of your content. Headlines matter. And most of us know this. That’s why there are countless articles and copywriting how-tos that explain what words work, which don’t, and how you can use […] The post What Does Psychology Have to Do with Creating Engaging Headlines? appeared first on Heroic Search.
  • Bring on the designs! I’ll Be A Judge In Jotform’s Web Form Design Awards

    Jared Carrizales
    12 Nov 2014 | 10:08 am
    Calling all designers, marketers, and creative peeps! Jotform, the versatile WYSIWYG form builder, is putting on a competition that will make you salivate. From now until December 4th you can submit your form designs using their Form Designer for a chance to win $7500. I’m lucky enough to be a judge for the contest, and I can’t […] The post Bring on the designs! I’ll Be A Judge In Jotform’s Web Form Design Awards appeared first on Heroic Search.
  • Which Social Media Monitoring Dashboard Is Right for You?

    Kali Hawlk
    30 Oct 2014 | 10:00 am
    There are a number of social media management tools out there. While many dashboards contain similar features or functions, each trends toward serving a particular market and set of needs in a niche. There are three main platforms to use: Hootsuite, Buffer, and Sprout Social. Let’s take a look at the features, benefits, pros, and […] The post Which Social Media Monitoring Dashboard Is Right for You? appeared first on Heroic Search.
  • Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers

    Jared Carrizales
    7 Oct 2014 | 4:45 am
    Working in the SEO industry in 2014 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job of […] The post Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers appeared first on Heroic Search.
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    Digital Marketing & Web Design Tips

  • 2015 Web Design Predictions: Do you Know These New Best Practices?

    Sukesh Jakharia
    24 Mar 2015 | 12:24 am
    Predicting web design trends is critical for any digital marketing professional. Some people dismiss it as a waste of time, claiming that focusing too much on others distracts from your own work. However, if you don’t know how the industry is changing, you’ll never evolve. Ignorance can hurt your hire-ability as well. There comes a point where trends develop from simple fads to official “best practices.” Plus, observing the landscape is a form of collaboration. Great work by others can inspire your own efforts, and push you to try something new. The major 2014 trends such as grid…
  • Google is Demoting Mobile Un-friendly Websites – Here’s How to Avoid a Penalty

    Sukesh Jakharia
    16 Mar 2015 | 1:56 am
    Having a mobile-friendly website has been a good idea for a long time, but now it’s mandatory. Recently, Google started notifying website owners whose sites are verified by Webmaster Tools but render poorly on mobile, saying that the site’s search engine rank will be negatively impacted. (Some predict that the notifications are signs of a major, upcoming mobile-related algorithm update). Unfair? Perhaps. But given that smartphone users now total 1.75 billion worldwide, Google sees itself as merely keeping up with the times. Plus, from a user’s point of view, trying to access a site that…
  • It’s All in The Timing: When to Post on Social Media to Make The Biggest Impact

    Sukesh Jakharia
    9 Mar 2015 | 5:06 am
    If you run a social media campaign, sometimes it seems like your posts just sink into the vast ocean of the Internet. The reality is that great content doesn’t always drive a massive volume of engagement on its own. You need a strategy. Content calendars are key. Images and video are proven to grab people’s attention. But there’s another more elusive factor that, if executed well, can earn your content more likes, shares, and comments. Timing plays a big role in success on social media. We use it at different times throughout the day, and as a result, don’t always see everything our…
  • Why Trust is THE Most Important Factor to Acquiring Customers Online

    Sukesh Jakharia
    3 Mar 2015 | 1:57 am
    When it comes to customer acquisition, digital marketing can seem to move at a glacial pace. Unlike traditional, more direct forms of marketing, customers drive the conversation with businesses online. The result is often a protracted courting process, and at the end of the day, success depends almost entirely on one thing: trust. Most of us don’t hang out with friends who we can’t trust; the same goes for businesses online. Unless users have a strong need for your particular product or service, you have to create a desire and convince them to buy from you, and you have to do it without…
  • How Can Beauty Brands Keep People on Their Website for Longer?

    Sukesh Jakharia
    26 Feb 2015 | 10:33 am
    It seems that most websites for beauty brands more or less look the same. They all primarily use big, bold images of models across their pages. This is industry standard and probably for good reason. You have to show the product in context, and naturally you want it to all look stunning. It’s easy to draw people in with these images, but how do you get them to stay on the website for more than a few seconds? Of course, having great products helps. But a website’s power has more to do with the actual site and less with the particular brand. Even lesser known companies should be able to…
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    iRISEmedia.com

  • It’s Museum Week on Twitter | Social Media News

    Jim Bensimon
    24 Mar 2015 | 2:02 pm
    Twitter has officially launched its Museum Week social media event on March 23, 2015. 56 Canadian institutions, including the National Gallery of Canada, the Royal Ontario Museum and the Art Gallery of Ontario, will participate in the virtual event all week long. The goal of the event is to encourage the public to participate in fun community initiatives and to bring a global dimension to this event. Although not global as of yet, Museum Week is international. 800+ museums, galleries and cultural institution all across the world, 50 countries in total, are participating in it. The rationale…
  • Microsoft Pulls the Plug on Internet Explorer | Web Development

    Alex Noudelman
    20 Mar 2015 | 1:12 pm
    On January 5, 2015, we wrote a blog article about Microsoft’s plans to unveil a new internet browser on January 21, 2015. At the time it was not clear whether Internet Explorer would be kept or killed off. Now it is official – Microsoft is scrapping Internet Explorer and replacing it with a new web browser – Project Spartan. The switch will take place later this year. The new browser launch will coincide with the launch of Windows 10. The loss of Internet Explorer comes as no surprise to Windows users. Over the past decade, it has become less and less popular for a number of reasons,…
  • 5 Game-Changing Tips for Creating a Powerful Brand on Social Media

    Olga Mestnikova
    18 Mar 2015 | 10:22 am
    Are you looking for ways to improve your company’s online branding? Social media marketing allows brands to develop strong relationships, brand awareness and recognition. Online branding on social media should be the first thing to consider when building an online presence. In this article, we will share 5 excellent tips for creating a powerful online presence through social media. 1. Craft Perfect Posts with Custom Images As users scroll through their News Feeds and read dozens of status updates from friends and brands they follow, your posts might get lost. Develop a recognizable style…
  • Social Media Campaign Nets $349,904 To Help James Robertson

    Jim Bensimon
    17 Mar 2015 | 3:03 pm
    Last month, The Detroit Free Press reported a story about a Detroit Man named James Robertson, 56, who walked 34 km each day to and from work. The story went viral on the internet and was featured in the Toronto Star and the Toronto Sun. A crowdfunding campaign on social media raised over $300,000 and a shiny new car with insurance for him in less than a week. James Robertson rode the bus part of the way, to and from his factory job in suburban Rochester Hill. Because the fare did not cover the entire route, he was forced to walk about 8 miles before his shift begins at 2 p.m. and 13 more…
  • How To Engage With Trending Topics on Twitter | Social Media Blog

    Alex Noudelman
    16 Mar 2015 | 3:28 pm
    When a key phrase or hashtag becomes popular on Twitter, it enters the “Trends” zone. The zone can be found in the box to the left of your feeds or to the right of your profile. The results are based on your location. If you desire to see trends in other cities or countries, all you have to do is click the Change button and select the city you desire. Many people are on the fence about tweeting about trending topics. However, if you stick to the best practices you will be in the clear and will win over many followers. As well, tweeting about trending topics will help you interact with…
 
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    UpCity Daily Tips

  • Ask the Experts 3/25: Inbound and Outbound Ecommerce, Local Strategy Updates

    Adam Polaszewski
    25 Mar 2015 | 4:00 am
    Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog. To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence. Question One: How can inbound marketing help sell my ecommerce products? Our Response: Very simply, it can help bring…
  • Top 10 Practices You Must Know to Keep from Getting Blacklisted on Google

    Adam Polaszewski
    24 Mar 2015 | 4:00 am
    Almost all of the articles you will read on SEO describe how important SEO is for your business and the proper tactics to use to get the best results. While these tried and true best practices should be top of mind, it is just as important to know that there are some bad SEO practices that can result in some serious penalties for your website, such as being blocked from search engines. According to a recent Forbes’ magazine article, Google blacklists nearly 10,000 sites every day! This means Google can remove your website from the search engine’s index without warning to you. Not only can…
  • How to Submit Your Site to Acxiom My Business Listing Manager

    Adam Polaszewski
    22 Mar 2015 | 4:00 am
    Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring a comprehensive look at one of the recommended tasks built into the UpCity software. Background on Acxiom Acxiom My…
  • 25 Marketing Resources that Drive Inbound Traffic from Around the Web

    Adam Polaszewski
    20 Mar 2015 | 4:00 am
    Search Optimization Are you prepared for the algorithm changes aiming to take place on April 21st? Not to worry, as even some of the best SEO companies can quit yet pass the Google mobile-friendly requirements. However, don’t use this as an excuse to take it easy. Agencies all over (like us) are hard at work, making sure we rework our site for improved optimization. Diptimayee Mohanty lists the companies that aren’t quite making the mobile cut as of now. As we all know, organic search is a tremendous channel for traffic. Each year, more and more visitors are flocking to search engines,…
  • Ask the Experts 3/18: Compelling Content, Updating Your Site for Mobile

    Adam Polaszewski
    18 Mar 2015 | 4:00 am
    Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog. To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence. Question One: Even though I have great content ideas, they never seem to gain traction from a mass audience. How do I…
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    KrishaWeb Technologies

  • Improve workplace productivity for good business

    Parth Pandya
    24 Mar 2015 | 7:31 am
    There crops up situation where the motivation and productivity factor gets bogged down due to various factors. Here arises the need to alleviate these factors, so as to cautiously deal with them so that they do not affect the work efficiency. ...
  • Develop your business with a great pace with our eCommerce solutions

    Parth Pandya
    21 Mar 2015 | 12:20 am
    There are several factors on which an eCommerce website must depend upon in order to get the right popularity and draw customers. KrishaWeb Technologies Private Limited is the one-stop Ecommerce solutions India. We create the perfect website by giving a critical thought and analyzing the various aspects of the business.  ...
  • Doorway page algorithm update to improve the Google search quality

    Parth Pandya
    20 Mar 2015 | 8:54 am
    Doorway pages are the pages specially created with the purpose of getting ranked for a specific search query in search engine. Such pages, shrink the quality of the search experience. Google has recently restructured the quality guidelines to provide healthier search results to the users. ...
  • Tips to make blog post easily shareable on social media

    Nikunj Chauhan
    17 Mar 2015 | 4:25 am
    Updating blog regularly is important but getting readers engaged with your post is even more important for successful blogging. Whether you are releasing blog on your own website or on any other platform; if you cannot reach your targeted audience that won't help your campaign....
  • Creating Ad Groups 101: Basic structure for better performance

    Nirav Shah
    13 Mar 2015 | 2:24 am
    Keyword Phrase & Match Based It’s one of the most common kind of grouping and still pretty useful to increase click through rate of your ads. If you have campaigns created for different product range, creating ad groups as per different keyword phrase type and match type is helpful in increasing your ad performance....
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    Online Marketing Insights | p3 Inbound

  • Creating a Social Media Plan for Your Practice

    mudbug
    26 Mar 2015 | 7:39 am
    When medical office managers have to oversee the day-to-day processes within the practice and manage the practice’s social media, it can be difficult to stay on top of everything. That’s where a social media plan comes in handy. Whether you take care of all of your practice’s social media posts yourself, or several people are involved, a plan can help to keep everything consistent so that everyone is on the same page. When there is no clear plan in place, things can get messy, and your overall message will not come across as clearly as it should. Sit down with all of the doctors,…
  • Healthcare Practice News (Week of March 15)

    mudbug
    20 Mar 2015 | 2:00 am
    This week’s roundup of the top stories in healthcare practice management and marketing Transparency: Physicians’ Friend, Not Foe Patients are becoming more aware of their healthcare costs and options, and physicians have to adapt to these changes. In the past, patients didn’t question their doctors about their options or the cost of a procedure, but as they are becoming more informed, those questions are coming up. Patients still want guidance from their doctors, but they need to know the “why” behind their doctors’ recommendations. When physicians are more transparent…
  • An Office Manager’s Guide to Marketing for Your Medical Practice

    mudbug
    18 Mar 2015 | 12:26 pm
    As an office manager of a medical or surgical practice, you have to stay on top of the day-to-day operation of your office. On top of that, you may also be involved in managing your practice’s marketing. When you’re responsible for making sure the everyday processes in your office run smoothly, it can be difficult to keep up with your practice’s marketing efforts. How do you stay on top of it all? Every practice has different marketing needs, but these are some of the top things you should consider when managing your practice’s marketing. 1. Have a clearly-defined marketing plan.
  • Healthcare Practice News (Week of March 8)

    mudbug
    13 Mar 2015 | 1:55 am
    With the launch of Apple’s ResearchKit this week, mobile health was top-of-mind in the healthcare community. Patient satisfaction is another important healthcare issue, and empathy will help you get there. Last week, we talked about how an effective paid search campaign can help new patients find you online. For this week’s healthcare marketing tip, we’ll talk about how a good landing page can help you get the best results from your paid search campaign. These were the top news stories for this week in healthcare practice management and technology. Apple’s…
  • Healthcare Practice News (Week of March 1)

    mudbug
    6 Mar 2015 | 12:45 am
    Each week, we’ll distill the stories from the top healthcare news feeds to give you the stories your peers are talking about the most. We’ll even throw in a marketing tip from our blog! We’ve put together a roundup of the top news stories for this week in healthcare practice management and technology.   Staring Down the Barrel: Patient Narrative Doctors need to see their patients as people first in order to give them the best care. Relationship-centered healthcare improves the relationship between patients and providers and can enhance clinical outcomes and care.
 
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    Six Degrees Digital Media

  • 5 Stats On The Power Of Online Reviews

    angmoore
    25 Mar 2015 | 10:34 am
    The post 5 Stats On The Power Of Online Reviews appeared first on Six Degrees Digital Media.
  • How Google’s Autocomplete Could Harm Your Business

    angmoore
    23 Mar 2015 | 10:44 am
    If you’re a popular brand, you might want to be on the lookout for your competitor’s names popping up in the autocomplete results on Google. From The SEM Post: “For example, if you search for Macy’s, but don’t quite hit enter right away, Google will auto suggest eight different competitors to Macy’s. It does not show… The post How Google’s Autocomplete Could Harm Your Business appeared first on Six Degrees Digital Media.
  • Common Facebook Terms Explained

    angmoore
    20 Mar 2015 | 11:12 am
    Understanding Facebook is important for today’s business owners. Massive numbers of people are using this social media platform today. If you wish to stay ahead of your competitors and gain a competitive edge in any industry, being on Facebook and understanding the most important features is crucial to your success. Friend or Fan A Facebook… The post Common Facebook Terms Explained appeared first on Six Degrees Digital Media.
  • What We Know About Google’s Pigeon

    angmoore
    18 Mar 2015 | 11:05 am
        The post What We Know About Google’s Pigeon appeared first on Six Degrees Digital Media.
  • Great Visual Explanation of Google Penguin

    angmoore
    16 Mar 2015 | 12:31 pm
    Please include attribution to Wpromote.com when embedding this Infographic The post Great Visual Explanation of Google Penguin appeared first on Six Degrees Digital Media.
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    Six Degrees Digital Media

  • 5 Stats On The Power Of Online Reviews

    angmoore
    25 Mar 2015 | 10:34 am
    The post 5 Stats On The Power Of Online Reviews appeared first on Six Degrees Digital Media.
  • How Google’s Autocomplete Could Harm Your Business

    angmoore
    23 Mar 2015 | 10:44 am
    If you’re a popular brand, you might want to be on the lookout for your competitor’s names popping up in the autocomplete results on Google. From The SEM Post: “For example, if you search for Macy’s, but don’t quite hit enter right away, Google will auto suggest eight different competitors to Macy’s. It does not show… The post How Google’s Autocomplete Could Harm Your Business appeared first on Six Degrees Digital Media.
  • Common Facebook Terms Explained

    angmoore
    20 Mar 2015 | 11:12 am
    Understanding Facebook is important for today’s business owners. Massive numbers of people are using this social media platform today. If you wish to stay ahead of your competitors and gain a competitive edge in any industry, being on Facebook and understanding the most important features is crucial to your success. Friend or Fan A Facebook… The post Common Facebook Terms Explained appeared first on Six Degrees Digital Media.
  • What We Know About Google’s Pigeon

    angmoore
    18 Mar 2015 | 11:05 am
        The post What We Know About Google’s Pigeon appeared first on Six Degrees Digital Media.
  • Great Visual Explanation of Google Penguin

    angmoore
    16 Mar 2015 | 12:31 pm
    Please include attribution to Wpromote.com when embedding this Infographic The post Great Visual Explanation of Google Penguin appeared first on Six Degrees Digital Media.
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    International PPC

  • How To Advertise Ecommerce Websites Online

    Rocco Baldassarre
    26 Mar 2015 | 7:09 am
    If you are wondering how to advertise e-commerce websites online and get the most bang for your buck, you are not alone. With 1.3 billion buyers and double-digit growth for the B2C market alone, e-commerce businesses operate in the only trillion-dollar industry that is growing The post How To Advertise Ecommerce Websites Online appeared first on International PPC.
  • What Marketers Should Know About YouTube Cards

    Christina Baldassarre
    24 Mar 2015 | 4:14 am
    The new YouTube cards feature was launched a couple of days ago and has become widely popular among business YouTube accounts right away. The new tool allows YouTubers to feature their website, a product, or a specific video at the beginning, during, or at the end of The post What Marketers Should Know About YouTube Cards appeared first on International PPC.
  • Google Ads Average CPC 2011-2014

    Rocco Baldassarre
    23 Mar 2015 | 1:58 am
    Google ads are known to be relatively pricey. Especially Google ads for B2B services, lawyers, and psychologists can cost up to $80 per click depending on the targeting method and how well the campaign is set up. Google Ads avg. CPC since 2011 Even though The post Google Ads Average CPC 2011-2014 appeared first on International PPC.
  • Google Redesigned Google Best Practices

    Rocco Baldassarre
    20 Mar 2015 | 1:03 am
    On March 18th, Google announced a new Help Center page: Google Best Practices. With this collection of useful tips and advice, Google’s goal is to make users better at AdWords. The Best Practices page can help advertisers improve the performance of campaigns and functions as a The post Google Redesigned Google Best Practices appeared first on International PPC.
  • In-Market Audiences In A Nutshell

    Rocco Baldassarre
    19 Mar 2015 | 8:03 am
    Two of the many targeting options for the Google display network are in-market audiences and affinity audiences. Both options categorize individuals based on their search history. Knowing the difference between the two and how to use them can improve your Display Network campaign performance significantly. The post In-Market Audiences In A Nutshell appeared first on International PPC.
 
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