SEM (Search Engine Marketing)

  • Most Topular Stories

  • Who Leads The Digital PR Discussion on Twitter? [INFOGRAPHIC] by @wonderwall7

    Search Engine Journal
    Kelsey Jones
    25 Jan 2015 | 6:10 am
    Curious about what the top influencers in digital PR are saying? Using 10 keywords, Fractl partnered with BuzzStream to analyze nearly 5,000 tweets to uncover more about top influencers and their sentiments, trending topics, and which countries are leading the discussion on Twitter. The infographic below highlights some key findings, including: Over 50% of marketing discussions on Twitter aim to share helpful information, with 31% of tweets including links or suggestions on improvement within the industry Tweets are overwhelmingly positive, with the exception of #pressrelease, which is over…
  • Business Owners Beware of this Google Scam

    Six Degrees Digital Media
    angmoore
    23 Jan 2015 | 10:04 am
    Seems like no place is safe anymore. There is always someone trying to make a fast buck and others who just seem to get their kicks from doing something “just because they can”. If you’ve gotten a postcard that “appears” to be from Google in the mail, think twice before acting on it. You might […] The post Business Owners Beware of this Google Scam appeared first on Six Degrees Digital Media.
  • Is traditional marketing dead?

    Search Engine Guide : Small Business Search Marketing
    24 Jan 2015 | 8:25 am
    by Mike Moran It might sound like a provocative question, but it's a real question I was asked once at a speaking appearance. The hard part about answering such a question is that it's a matter of perspective. Digital marketing is certainly on the rise, but it depends on your company whether that means that traditional marketing is dead, merely sick, or A-OK. Like any good consultant, I know it is annoying to answer a question like this as "It depends" but you're a lot better off knowing how to think about this for your own business than hearing some apocalyptic pronouncement about marketing…
  • Google CEO Predicts the Internet Will "Disappear"

    Home - SearchEngineWatch
    Carly Page
    23 Jan 2015 | 2:46 pm
    Google CEO Eric Schmidt has predicted that the Internet as we know it today will disappear in the future, thanks to the Internet of Things.
  • 7 Reasons Why SEO Can Be A Blackhole Of Time & Money

    clickTRUE
    Adrian Tan
    25 Dec 2014 | 10:18 pm
    I am an online marketer with more than 8 years of experience and I have a love hate relationship with Search Engine Optimisation (SEO). No doubt it is a good marketing tactic but let me take you through how doing SEO for some of my clients became a sucker of time and money for both parties.    Here are 7 reasons why: #1 Having to explain SEO in excruciating detail to the management  I start projects trying to find out what keywords I should optimise for top positions. These keywords would have to be related to my company’s business and have significant volume of people…
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    ShoeMoney

  • Why Me? & Dealing With Emotions

    Jeremy Schoemaker
    19 Jan 2015 | 6:00 am
    This is a post that has been in my drafts for over a year and it’s been drastically altered many times. It is something I should actually write a book about because I am so passionate about it and I feel it’s the true secret to success.  I could easily write 60,000 words about it and that is on my list of things to do… someday… Until then you can read my autobiography here =). Many times in your life you have heard people say “Why Me?”. Usually, every time I have seen this is when someone contracts a horrible disease, is going through crazy times, or has…
  • The Unreal Ride Of Successes and Mistakes in 10 years of MMO

    Jeremy Schoemaker
    5 Jan 2015 | 1:28 pm
    Recently I got my monthly reminder to send the monthly recap as December came to a close. But it’s the 1st of January so then I thought, well maybe I should do a year review. But it’s actually much bigger than that. My Google Adsense check, otherwise known as THE Check, was issued September of 2005.  Yup. I started making my first dollar 10 years ago this year.  My Adwords account was created January 15th 2005.   I remember the first time I made a dollar in a day. I was so excited to show my wife. It evolved slowly and didn’t do much for a bit.  I actually took it off if…
  • YARPP is legit

    Anna
    18 Dec 2014 | 7:00 am
    You have probably seen on many large & successful websites using a recommend posts type widget at the bottom and sidebar of pages. Things with images like “Recommended Reading” or “You might also be interested in” sections. I have tried various ones over the last 10 years and none of them really did a good job of matching content for our niche-focused websites. The other day when I was browsing around…like I always do…I came across Yarpp. First of all, Yarpp stands for Yet Another Related Posts Plugin, which I think is hilarious that they can poke fun at themselves like that.
  • @Doishero – Are you a Star? – ShoeMoney FSF

    Jeremy Schoemaker
    5 Dec 2014 | 12:03 pm
    This shirt has a bit of mystery to it. It’s today’s Free Shirt Friday. The Page of Fame gives the 15 minutes of fame to the stars of the internet. If you would like to see your company on free shirt Friday, please click here for details!
  • Your Brand & My Chest = Win (For Charity!)

    Jeremy Schoemaker
    3 Dec 2014 | 7:25 am
    I am auctioning myself to wear your company’s shirt for 3 days during the Affiliate Summit West Event January 2014 in Las Vegas.  I will wear nothing but your companies shirt (even to clubs and parties) for the 3 days. The winning company will need to send me 3 XL shirts or you can bring them to the event if you are attending. Go Here To Bid now! About the auction: To date I have raised a lot of money from T-Shirt Auctions for charity.  This is a huge opportunity for you to get your brand out to hundreds of thousands of people in the industry and also give to a great cause! All of…
 
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    Marketing Pilgrim - Internet News and Opinion

  • Friday Round-Up: Twitter translates, Amazon wallet folds, and men are hanging out on Pinterest

    Cynthia Boris
    23 Jan 2015 | 1:41 pm
    Another week is at an end and it’s been a week of change here at MarketingPilgrim. Out there, in the rest of the digital marketing world, not so much. Seems like everyone is caught in the January slump. . . .or worse. eBay gave their state of the union address and it wasn’t good. They used phrases like “going to get worse before it gets better” and capped it with layoffs for 2,400 workers. Later this year, eBay will be splitting from its sister company Paypal and though Paypal is expected to grow after the split, eBay is headed into dark waters. The hope is that…
  • Facebook collects Super Bowl mentions to beef up targeted ad campaigns

    Cynthia Boris
    22 Jan 2015 | 1:11 pm
    Can’t plunk down $4.5 million for a 30-second Super Bowl TV ad? Perhaps, I could interest you in a less expensive Facebook Super Bowl ad, instead. Social media and Super Bowl go together like Budweiser and Doritos. In the lead up to the big game, there are millions of mentions on Facebook. People talk about the commercials, recipes for Super Bowl parties, and some even talk about the teams participating in this year’s game. Facebook recently set up a special digital detector that will locate all of these mentions, then add the mentioners to a growing list of potential Super Bowl…
  • It’s back to basics for local marketers [Infographic]

    Cynthia Boris
    21 Jan 2015 | 2:08 pm
    If you do it everyday, digital marketing is routine, but for many small business owners it’s just too overwhelming to even think about. That’s a shame, because a few simple steps can make a big difference in the life or death of a small business. Brandmuscle, the local marketing software company, put together an infographic outlining the three areas that SMB’s need to master if they want to make it in 2015. It’s time to get back to the basics with email, social media and online reputation. Email Why: 66% of consumers have made an online purchase after reading a…
  • Believe it or not: Facebook promises to cut down on hoaxes

    Cynthia Boris
    20 Jan 2015 | 11:59 am
    Before you read another word, go over to Facebook and post a disclaimer saying that Facebook is forbidden from using your photos and text for any reason at all. Otherwise, they’ll take your life, make a book out of it and sell it for a profit and you’ll get nothing. And while you’re there, make sure you forward that post with the letter from the sick little girl. She’s been fading for the past ten years but every time you share that post, she gets a little bit healthier. Crazy. At least P.T. Barnum made money off of his suckers. What are Facebook hoaxsters gaining from…
  • The all (not so) new Marketing Pilgrim

    Andy Beal
    19 Jan 2015 | 2:00 am
    Don’t panic, we’ve not been hacked by Guy Kawasaki. This is our new, somewhat retro, design. As a marketer, I could spin you a story about choosing the design because it is clean and fast to load, etc, but I won’t. Instead, I’ll be honest and tell you the reason why Marketing Pilgrim has become a blend of news aggregator and featured content. The simple, honest answer is: necessity. You see, it’s becoming harder and harder to come up with enough quality posts to fill the blog each day. Aside from it seeming like there’s nothing new under the…
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    The Clix Marketing Blog

  • The Clix Marketing Blog’s #PPC News & Views: January 23, 2015

    Michelle Morehouse
    23 Jan 2015 | 7:35 am
    Good morning and Happy New Year friends! Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! We’re recapping some of the top posts from around the PPC industry for the week from both the experts we love and the engines they work in. From the Experts The SEM Post 3 AdWords Display Network Power Targeting Tips You Should Know About: The GDN can be a fantastic tool for push marketing to your ideal audience, but it can also be a complex place to navigate. Take a gander at these three targeting settings you can use to get even more granular with your targeting and…
  • Pre-New-Year Strategy: Write Your 2015 PPC Game Plan

    Susan Wenograd
    30 Dec 2014 | 8:33 am
    In the post-holiday haze of gluttony, millions of people each year vow to start a new diet and exercise regimen at the start of the new year. Are your PPC accounts feeling pudgy? Want to tighten your belt on your results and efficiency? Being ready to go at the start of the year will be a lot easier if you do some prep work as the year closes out. The key to hitting the ground running getting your act together before the gun fires. Knowing where you stand will practically write the game plan for 2015 for you.   Assess Year-over-Year Performance Before churning out another monthly report…
  • Happy Holidays from the Clix Marketing Team!

    Michelle Morehouse
    25 Dec 2014 | 5:00 am
    From the Clix family to yours, we wish you a fun, happy, and safe holiday.
  • Enjoy Your Time Off: PPC Productivity Tips

    Amy Bishop
    23 Dec 2014 | 5:00 am
    ‘Tis the season to look for time savers! Whether you plan to spend the holidays with friends, family, or just relaxing – it’s easiest to take advantage of the time off if you first get organized and plan out areas where you can become more efficient. To help you, our team huddled and put together some of our top tips for saving time so that you can enjoy a few days off without sacrificing campaign performance! Robert Brady Plan Ahead Every day I take 5-10 minutes to plan my day, creating a prioritized to-do list. I look at my calendar, my email & review a client list so that I…
  • Increasing PPC Efficiency With Excel

    Amy Bishop
    22 Dec 2014 | 11:02 am
    ‘Twas the night before Christmas and all through the house, people were stirring – some with a mouse… The beauty of paid search is that it’s always on. If your customers are searching, you can always be found. Plus, reporting is real-time (or pretty dang close) and changes can be made at any time to improve performance. There are a few days out of the year, though, (Christmas, for instance) that you might not have quite as much time to spend optimizing as you typically would, which makes it especially important to be as productive as possible.  Our next few posts are focused on…
 
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    Yoast

  • Local SEO strategy tips from Kristopher Jones

    Joost de Valk
    22 Jan 2015 | 6:12 am
    Two weeks ago, we asked our Facebook audience to post a question for Kristopher Jones about local SEO as a strategy. Kristopher is (among many other things) the founder of lseo.com, a local search engine optimization solution for businesses that we really like. We chose the best five and got some interesting answers from Kris we’d like to share with you! 1. If you can only focus on 3 local SEO strategies, what should they be? Secure your Google My Business (formerly Google+ Local and Google Places – confusing I know) Page at https://www.google.com/business/ and follow the specific…
  • How to create the right meta description

    Michiel Heijmans
    21 Jan 2015 | 6:08 am
    Yet another post about meta descriptions, I hear you think. Still, this is one of the issues that we often get support questions about after doing a site review. The thing is that everyone gets the idea, but little of us actually take the time to write a proper meta description for your article of page. Where to start? What’s right and wrong? In this post, I will try to explain our approach towards meta descriptions. First, lets be clear about the function of a meta description for your page. Its main purpose is to get the visitor in Google to click your link. In other words, meta…
  • Improving our (plugin) support

    Thijs de Valk
    20 Jan 2015 | 6:02 am
    As you may know, most of the products and services we sell here at yoast.com come with support. In fact, the only product we sell that doesn’t come with support is our eBook. And even for the eBook you’re obviously welcome to ask us questions! And this post is about just that: our support. I’ll be showing you how we’ve improved our support in the past 2 years and how we’re planning on improving it even more! The growth of Yoast’s support In the beginning, when we were only selling our Video SEO plugin, we used to do two kinds of support. We offered…
  • Public betas for our plugins

    Joost de Valk
    15 Jan 2015 | 5:54 am
    Over the last few months we’ve been working hard on improving how we build and test our plugins. We’re writing more and more unit tests and are trying to prevent issues from popping up. There’s one recurring issue though: we can’t test everything. Hosting environments vary so much that we have decided to do more public betas for our plugins. As a direct result of that decision, this post announces two public betas as well as reminds you of our beta mailing list. For both plugins we’re aiming for a beta period of about a week but if too many bugs come out of…
  • Optimizing images for SEO

    Michiel Heijmans
    14 Jan 2015 | 6:04 am
    If you are for instance a blogger or write articles for an online magazine or newspaper, you encounter this question on a probably daily basis: should I add an image to my article? The answer is “Yes”. Images make an article more vivid and can actually contribute to improving the SEO for your article. In this post, I’d like to explain the steps that should be taken to fully optimize an image for SEO. Use images Images, when added with a certain consideration, will help understand your article a lot. “A picture is worth a thousand words”. Yeah, well, probably…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • The C Major Scale of Analytics

    Michael Wiegand
    22 Jan 2015 | 5:00 am
    Anybody who’s been in this business for a while knows their ABCs: Acquisition Behavior Conversion It’s built into Google Analytics, for God’s sake: And it’s a tried and true methodology for measuring. Problem is, we’re measuring to take action. If the lifecycle begins and ends with acquisition and conversion, we’re missing a lot of workflow steps as marketers. Every campaign needs planning and post-mortem phases. That’s the real job — not the numbers, but what we did to attain those numbers and what we’re going to do in the future to beat those numbers. So I think we need to…
  • Shockwaves in Seattle: KamQuake and the Twitter Correlation

    Alex DeLeon
    13 Jan 2015 | 2:57 pm
    When you hear people talking about “seismic activity” on the West Coast, what immediately jumps to mind? Los Angeles, rumbling as the San Andreas Fault shifts? John Cusack in 2012, fleeing the mighty wrath of the Pacific Ocean as it gleefully swallows California into its watery maw?* Here in the Pacific Northwest,  mentioning “seismic activity” brings back memories of the 2011 NFL playoffs, and a run that not only remains one of the best plays in Seahawk history, but also as the seismic event by which all other seismic events in the area are measured by. No,…
  • Starbucks stirs the heart: Strength in the Brand Story

    Admin
    8 Jan 2015 | 8:55 am
    Seth Godin reminds us, “Great stories agree with our worldview. The best stories don’t teach people anything new. Instead the best stories agree with what the audience already believes and makes [them] feel smart and secure when reminded how right they were in the first place.” Back in September, Starbucks rolled out its first global brand campaign via YouTube called “Meet Me at Starbucks”. An ongoing brand narrative stitching together real life stories of people meeting together at Starbucks in 28 countries shot in just 24 hours. It created a powerful story of convergence where…
  • SEO Using Force-Directed Diagrams

    Ian Lurie
    29 Dec 2014 | 7:59 am
    Sometimes, the only way to understand a site is to look deep into the technology stack and gaze upon its dark, dark soul. But we at Portent try to avoid contact with evil beings. Instead, we use force-directed diagrams. I got my nerd on big-time and whipped up a few examples: A healthy site thriving in its native environment A sad, lonely home page, stuck out in the wilderness Duplicate content invading and driving out native species Pagination tunnels as they whip to and fro in the tides A site relaunch that nearly gave me a heart attack A web site as it explodes, spawning sub-sub-sub-sub…
  • It’s Raining Marketing: The Importance of Integrated Marketing Communications

    Kyle Eliason
    23 Dec 2014 | 8:14 am
    Halfway during one of my marketing classes in college, I noticed a small quote on the bottom right-hand side of the whiteboard. It said, “Which raindrop caused the flood?” My teacher never referenced it once during the duration of the course. However, ten weeks later, it all made sense. What is this IMC you speak about? There are a few definitions for Integrated Marketing Communications, but my favorite is from the Northwestern School of Journalism: “IMC is a strategic marketing process specifically designed to ensure that all messaging and communications strategies are…
 
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    Search Engine Guide : Small Business Search Marketing

  • Is traditional marketing dead?

    24 Jan 2015 | 8:25 am
    by Mike Moran It might sound like a provocative question, but it's a real question I was asked once at a speaking appearance. The hard part about answering such a question is that it's a matter of perspective. Digital marketing is certainly on the rise, but it depends on your company whether that means that traditional marketing is dead, merely sick, or A-OK. Like any good consultant, I know it is annoying to answer a question like this as "It depends" but you're a lot better off knowing how to think about this for your own business than hearing some apocalyptic pronouncement about marketing…
  • Go for the Big Win with Your Social Media Marketing Strategy

    14 Jan 2015 | 6:59 am
    by Stoney deGeyter Social media offers fantastic opportunities for content promotion. Opportunities that didn't exist even just a few years ago. But unlike traditional advertising, social media is less of a promotional platform than it is an engagement platform. That means you can't just use your social media accounts to accost followers with your "commercials."  Effective use of social media requires planning and strategic implementation. While old school advertisement allows you to pay for reach on other people's networks, social media requires you to build up your own audience…
  • The Science of Digital Marketing

    13 Jan 2015 | 9:14 am
    by Todd Bailey "There is no law except the law that there is no law" (John Archibald Wheeler), could not be more true in the digital marketing industry.  Sure, there are guidelines, best practices and policies but that isn't to say that the industry as a whole is, and will always be, a science.What is more important than achieving more online visits, sales, leads and brand amplification?  How do you achieve these goals when a true theory has yet to be proved and to be followed?  With so many blogs, resources and even credited educational courses how will we look back…
  • What does "Do It Wrong Quickly" really mean?

    12 Jan 2015 | 9:53 am
    by Mike Moran If you haven't read my book (I assume that's most of you), you might not be seduced by the idea of doing anything wrong. And I have noticed that there are more and more critics of this "fail fast" idea, who are starting to talk about a "cult of failure." Now, I am sure that there are folks who are embracing failure to take off the pressure or to be unaccountable or for other weird reasons. But that's not me. (I swear.) The title of my book, "Do It Wrong Quickly" was supposed to be a joke--the kind of New York sarcasm that gets you to think differently. If you're anything like…
  • The Value of, and Steps to Design, the Perfect Website

    2 Jan 2015 | 9:40 am
    by Jayson DeMers The idea of designing your own website may seem challenging if you've never done it before ... but it doesn't have to be. Even with new trends and shifting goals for 2015, the array of tools and resources available online makes it easy for any business to develop its own muscular online presence.Use the step-by-step guide below to demystify the process of creating the perfect website. Will just any website do? Obviously, the answer is no. Between ongoing changes to search engine algorithms, the steady evolution of SEO, and your need for a flexible website that can…
 
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    Search Engine Journal

  • 4 Ways to Get the Most Out of Your Business Blogging Efforts by @DholakiyaPratik

    Pratik Dholakiya
    26 Jan 2015 | 3:52 am
    There are plenty of reasons why businesses blog. Business blogging is one of the fundamental aspects of inbound strategy and if you are not doing it, there is something seriously wrong with your inbound marketing strategy. Marketers swear by blogging as a marketing tactic because it helps drive traffic to a website, converts this traffic into leads, and keeps delivering long-term results in the form of enhanced brand awareness, improved reputation and niche authority. The problem is not every business can optimally leverage the potential of blogging. The ‘blogging nirvana’ so to speak,…
  • Here Are The Speakers For #SEJSummit Dallas! (Part 1) by @wonderwall7

    Kelsey Jones
    26 Jan 2015 | 2:45 am
    The SEJ team has been hard at work behind the scenes to secure the best speakers for 2015’s second SEJ Summit, hosted by Searchmetrics, to be held at the InterContinental Hotel Dallas in Addison, Texas on Tuesday, March 31, 2015. We are excited to share these names with you, and now that everything is confirmed, we can finally unveil the first round of speakers! In case you’re asking “What is SEJ Summit?,”  allow me to get you up to speed. SEJ Summit is an invite-only day of learning where each expert speaker will focus on 3 takeaways that are actionable, impactful, and […]The…
  • Who Leads The Digital PR Discussion on Twitter? [INFOGRAPHIC] by @wonderwall7

    Kelsey Jones
    25 Jan 2015 | 6:10 am
    Curious about what the top influencers in digital PR are saying? Using 10 keywords, Fractl partnered with BuzzStream to analyze nearly 5,000 tweets to uncover more about top influencers and their sentiments, trending topics, and which countries are leading the discussion on Twitter. The infographic below highlights some key findings, including: Over 50% of marketing discussions on Twitter aim to share helpful information, with 31% of tweets including links or suggestions on improvement within the industry Tweets are overwhelmingly positive, with the exception of #pressrelease, which is over…
  • Matt Cutts Speaks On Lessons Learned From Early Days Of Google: Full Highlights by @mattsouthern

    Matt Southern
    24 Jan 2015 | 2:58 pm
    You may remember a post a couple of weeks ago announcing that Matt Cutts, Google’s head of search spam, would be giving a speech at University of North Carolina at Chapel Hill about lessons learned from the early days of Google. Just recently, Cutts published the entire speech on YouTube for everyone to see. It’s a fascinating history lesson, but it’s also quite lengthy. I went through it and pulled out some of the key highlights for you. I still recommending watching the whole video whenever you have time, but for now here are the highlights. Highlights From Matt Cutts’ […]The post…
  • The Risks of Content Marketing by @peterdaisyme

    Peter Daisyme
    24 Jan 2015 | 6:48 am
    There is a mountain of content about all the benefits of content marketing, but a lack of content about any of the risks. Every company out there is telling us that we need content, but what happens when you’re not doing it right?  Is it hurting your brand?  In this article I point out some of the big risks with content marketing that are hurting many large brands today. Messaging Mis-Alignment If you are delivering core messages in a way that is not aligned it can create customer confusion, and lead customers to feeling misled. To mitigate that, it is important to align […]The post…
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    Website Promotion Strategy

  • 7 Signs That It’s Time to Hire a Blog Writing Service

    Chris Robertson
    22 Jan 2015 | 5:20 pm
    Are you doing the right thing by your business? An online blog is a great way to get attention for your company, publicize your products and increase customer engagement – but it’s also a big commitment of your time and energy. There are a lot of reasons to hire out your writing to a professional blog writing service. These are just seven signs that it might be time to check out our blog marketing packages and let us do the work for you. Long Gaps Between Published Posts Lots of research suggests that the optimal timing for business blog posts is about twice weekly. You’ve been…
  • Today’s Special: Social Media Lessons from Food Trucks and Other Mobile Businesses

    Chris Robertson
    20 Jan 2015 | 6:22 pm
    Back in the day, they called them lunch trucks, and they were best known for horrible coffee and cello-wrapped cardboard sandwiches. Today, food trucks are part of the vibrant urban foodie scene. Staffed by professional chefs and outfitted with state-of-the-art equipment, food trucks have become a legitimate culinary phenomenon, helped in no small part by their expertise in using social media promotion to get the word out. From blogs to Twitter to Instagram and beyond, the fast-moving world of social media might have been made to order for promoting mobile businesses. Even if you’re…
  • Social Media Marketing Plus Local Business Equals A Formula for Success

    Chris Robertson
    16 Jan 2015 | 1:46 pm
    The formula for marketing success in today’s competitive environment is an all-of-the-above integrated strategy. Not long ago, most local businesses – the type of business that relies on its surrounding community for customers – didn’t see much need for online marketing. They put up a business website, maybe did some search engine optimization work to make sure that website turned up when people searched for it, and called it good. These days, when potential customers start their search for new products and services online and increasingly look to social media to keep them abreast of…
  • 5 Blog Marketing Tips for Professional Photographers

    Chris Robertson
    13 Jan 2015 | 8:32 am
    Blogs can be an effective marketing tool for professional photographers, but like any other type of online marketing, the trick is in how you do it. Whether you specialize in portrait photography, wedding and event photography or have cornered some other specialized niche in the photo world, these tips can help you get as much value as possible from a photographer blog. Define Your Niche Niche marketing is an important factor in blog popularity – and not coincidentally, in how well your blog works to bring in new clients. Defining your niche is important for SEO purposes. It will help you…
  • Six Ways to Use a Blog to Build Business This Year

    Chris Robertson
    8 Jan 2015 | 5:36 pm
    Blog marketing can help your business in so many different ways, but it can be hard to see them all when your experience with business marketing is on the local level. Even if you’re marketing products online to a national audience, it’s easy to believe that your best marketing options are paid advertisements – PPC ads, banner ads and the like. Those are obvious solutions, and they offer the added benefit of being easy to track and quantify. You know exactly how many clicks an ad received, how many of those clicks converted and how much they spent. That makes it easy to calculate return…
 
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    The Search Agents

  • Yahoo + Brightroll = The Future of Online Video Advertising

    Daniel Carr-Crawford
    7 Jan 2015 | 11:52 am
    Back in November, Yahoo! announced that it was acquiring Brightroll, the premiere online video advertising platform, for $640 million in cash. For advertisers, this was huge news that will undoubtedly change how brands are marketed from here on out.   What This Means for Yahoo! The online advertising landscape, particularly its display subset, has changed significantly over recent years as digital video in particular becomes a go-to tool for many advertisers. While Yahoo is still a major purveyor of traditional display banner and native ads, it has lagged significantly in the video…
  • We Need to Talk About alt Tags

    Gregory Sidor
    22 Dec 2014 | 9:55 am
    It’s no surprise that web professionals are always looking forward – technology is a one-way street, with opportunities and rewards for those who get to the great ideas first. Lately there’s been a lot of excitement about visual search. Imagine donning your Google Glasses, heading to the park, and having your trusty specs reveal the species of bird you’re looking at. Is it a goose? A duck? Just a plastic bag really far away? As cool as that is, we can’t neglect the basic architecture that underlies the web. As we move towards a more visual internet, one of the fundamental pieces…
  • News and Media Sites Slow to Deliver the News in The Search Agency’s New Mobile Experience Scorecard Report

    Rebecca Landman
    18 Dec 2014 | 10:39 am
    This week, The Search Agency published its most recent edition of the Mobile Experience Scorecard report, focusing this time on the print news and media industry. Thanks to The New York Times Innovation Report release earlier this year, we were clued into this industry’s effort to not only digitize, but also mobilize their content. Using a list of top visited print news and media sites from Experian Marketing Services, we scored these news outlet websites on both user experience and SEO factors, measuring their successes and failures accordingly. Here are a few key findings: Page Speed…
  • If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

    Tamar Dilsizian
    26 Nov 2014 | 9:33 am
    The week before Thanksgiving, there are about as many articles on retail optimization tips as there are early Black Friday sales. Realistically though, brands should have been preparing for Black Friday, retail’s kick-off into its biggest earnings season of the year, since before this past summer. Budgets are set, campaigns in place, so with these limitations in mind what can you do to continue optimizing your marketing tactics during this busy season? Use display retargeting! ‘Tis the season to comparison shop, and repetition breeds familiarity With all the audience targeting available…
  • The Search Agency CEO David Hughes Named a 2014 ‘Southern California’s Ones to Watch’ by socalTECH

    Rebecca Landman
    7 Nov 2014 | 2:31 pm
    Today, socalTECH named our CEO, David Hughes, one of its 2014 socalTECH 50, also known as Southern California’s Ones to Watch. According to socalTECH, this list encompasses “the top 50 people in the technology industry, who are most likely to create the next big thing, produce the next big exit or to influence the industry in a significant way.” If that doesn’t describe David, then we don’t know what does! In celebration of this honor, we sat down with David to gather a few insights into The Search Agency’s beginnings and how the company…
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    eMarketer Articles and Newsroom Posts

  • Article: For Digital, SMBs Need Somebody—and Money—to Lean On

    25 Jan 2015 | 8:01 pm
    Small and medium-sized businesses (SMBs) know digital is effective, but many face challenges when it comes to execution. Fewer SMBs understand and conduct digital marketing on their own now, and issues with skill sets, budget and time have risen.
  • Article: What Do Fitness Self-Trackers Care About? Here's the Skinny

    25 Jan 2015 | 8:01 pm
    Keeping tabs on health via apps, smart watches, wearable fitness trackers and websites remains popular, and "self-trackers"—users of these tools—show a strong focus on monitoring weight and calories. The interest in health and wellness self-tracking will likely help to fuel the wearables market, with users and potential users most interested in using such devices to track fitness, training and health overall.
  • Article: Christmas Ecommerce Becomes Increasingly Mobile in the UK

    25 Jan 2015 | 8:01 pm
    Christmas shoppers in the UK spent plenty online in 2014—£21.6 billion ($35.57 billion), in fact. While this represented a solid year-over-year increase of 13%, mcommerce growth was particularly strong, at 55%.
  • Article: Did Bargain Hunting Pay Off This Holiday Season?

    25 Jan 2015 | 8:01 pm
    Retailers have been told that consumers in this economic climate are hunting for the cheapest and most convenient items. This was especially true of holiday shoppers, who found themselves strapped for cash as the holiday season approached. For this group, hunting for discounts, promotions and deals was paramount to their holiday shopping experience. According to recent research, their efforts paid off, with the number of shoppers who saved on holiday purchases increasing by 12%.
  • Article: Dell Shares Best Practices in Native Advertising

    22 Jan 2015 | 8:01 pm
    Dell has run several native advertising campaigns on publisher sites, including The New York Times and Forbes, and has found that engagement with the content differs from site to site. Stephanie Losee, managing editor at Dell, spoke with eMarketer about native advertising and what role video plays in the overall marketing mix.
 
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    97th Floor

  • Marketing for the People: Giving Something Back at 97th Floor

    Wayne Sleight
    22 Jan 2015 | 1:18 pm
    Here at 97th Floor, we believe that the best gifts are the ones that provide the recipient with an opportunity to help others. This is why for our holiday card this past December, we created the #20helps campaign. We wanted to be able use our success as a company and as individuals to help others. […] The post Marketing for the People: Giving Something Back at 97th Floor appeared first on 97th Floor.
  • Episode 009: Creativity in Digital Marketing

    Shante Schroeder
    13 Jan 2015 | 8:30 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with 97th Floor employees Chase Larson, lead Digital Marketer and Rachel Bascom, content writer. You will learn: What creativity means in digital marketing–affects all facets from social media to content campaigns. Writing is like a stand alone art form, so creativity is key in how […] The post Episode 009: Creativity in Digital Marketing appeared first on 97th Floor.
  • Episode 008: Women’s Role in Digital Marketing

    Shante Schroeder
    6 Jan 2015 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder and Jayme Jenkins, lead digital marketers at 97th Floor, discuss women in digital marketing – specifically what they’ve encountered and advice for women in the industry. You will learn: A few theories on why the industry is predominantly male More and more women drawn from different […] The post Episode 008: Women’s Role in Digital Marketing appeared first on 97th Floor.
  • Episode 007: J.T. Daily on Successful Online Marketing

    Shante Schroeder
    30 Dec 2014 | 8:30 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with J.T. Daily of Drug Rehab. DrugRehab.org provides resources and information for people to overcome their addiction(s). You will learn: Talks about his career, how he got into the industry. I think it’s really important before you start investing time, money and resources online–you have […] The post Episode 007: J.T. Daily on Successful Online Marketing appeared first on 97th Floor.
  • Episode 006: How Important Is Local SEO?

    Shante Schroeder
    23 Dec 2014 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder discusses local SEO with Cole Rieben and Barrett Dastrup, digital marketers at 97th Floor. You will learn: Where you should allocate your resources. What you can fix on-page and off-page to begin ranking better and outranking competitors. Start with a site audit. Are your social platforms […] The post Episode 006: How Important Is Local SEO? appeared first on 97th Floor.
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • 8 Steps To A More Effective B2B Content Marketing Program

    Derek Edmond
    22 Jan 2015 | 6:30 am
    There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what? According to The Content Marketing Institute, at least 86% of B2B marketers are now engaged in content marketing as well. That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content…
  • 12 Noteworthy Examples of B2B Companies on Instagram

    Kristen Vaughn
    20 Jan 2015 | 6:25 am
    Instagram is a social media platform unlike any other. Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. It embodies a unique element: storytelling. While other social media platforms (e.g.: Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. In fact, Instagram only allows users to have one link in their bio with very limited character space to provide additional information.
  • 5 Game Changers Content Marketers Can Steal from House of Cards

    Stacy Thompson
    15 Jan 2015 | 6:30 am
    The stretch of winter after the holidays can be long and hard. In my corner of the world, where we’re currently covered in snow and ice, the inclination is to hibernate. And I’ll tell you what: If I didn’t have Netflix to binge watch during this time of year, I don’t know where I’d be. Wherever you may fall on the House of Cards spectrum (toe dipper, occasional watcher, or full-on devotee – like me), if there’s one thing to say about that show, it’s this: It’s memorable. Because Frank and Claire Underwood? Are super scary. Why? Well, for one thing, because they’re…
  • 10 of the Most Successful B2B Blog Post Themes

    Ryan Young
    13 Jan 2015 | 6:30 am
    Read, write, review. These three words are critical to the content marketing process from start to finish. To stay educated, you read. To convey your thoughts to the audience, you write. And to learn what’s really resonating with your audience, you review. Today, I’m going to focus on the “review” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels. After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that…
  • Need Content Ideas? Customer Questions FTW!

    Casie Gillette
    8 Jan 2015 | 7:58 am
    One of the biggest challenges for any writer is finding new topic ideas that speak to your audience. Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. It happens to the best of us. They key is realizing that there are actually some really easy ways to come up with new ideas that your audience will want to read. Namely, answering their questions. In my opinion, this is one of the most overlooked strategies when it comes to content creation. We spend so much time thinking about how we can get our customers to buy our…
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    The Search Engine Marketing Blog @ MoreVisibility

  • Expert AdWords Bid Strategies for Driving ROI and Building Brand Awareness

    Max Braglia
    31 Dec 2014 | 1:41 am
    As with any ad platform, marketers fail and succeed in AdWords based on the strength of their strategies. Bid strategies in AdWords should begin with your specific needs, goals, and budget. Depending on what your needs are, there are two main bid strategies in AdWords – one that optimizes for ROI and one that optimizes […]
  • Learning from the AdWords Auction Insights Report

    Andrea Hamilton
    18 Dec 2014 | 1:29 am
    The Google AdWords auction environment is extremely competitive and constantly changing for every business that chooses to compete for the coveted “click.” Knowing where you rank amongst your competition is important to anyone responsible for tracking the effectiveness of your ad spend within Google AdWords.  While some large companies choose to invest in competitive data […]
  • Introducing Bing’s Universal Event Tracking

    Andrea Hamilton
    16 Dec 2014 | 1:28 am
    In October 2014, Bing announced their latest and greatest advancement – Universal Event Tracking (UET) – a simple, one-pixel solution for tracking events and measuring campaign performance and conversions. UET is now available and ready for implementation with advertisers. The beauty of the UET is that it allows you to track multiple interactions and can […]
  • Anatomy of a Landing Page: Designing Your Landing Page for Conversions

    Lauren Owens
    11 Dec 2014 | 1:46 am
    If we’ve said it once, we’ve said it a million times – your digital marketing campaign is only as good as your landing page. With that in mind, we thought we’d break down a conversion-optimized landing page to help you see how the elements come together to encourage users to follow-through. 1. Use Compelling, Benefit-Focused, […]
  • Shopping Cart Best Practices to Curtail Abandonment

    Lauren Owens
    9 Dec 2014 | 1:38 am
    By the time a customer reaches your shopping cart, you’ve done a lot of work. You’ve found them via search, connected with them over email, or sparked their interest in social media. They’ve spent time on your site and found things that they want to buy. This is the time to close the deal and […]
 
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    The Invesp Blog: E-commerce and Landing page Optimization

  • 7 steps to Get Your Online Business Ready for 2015

    khalid
    22 Jan 2015 | 2:27 pm
    After the economical slow down in most countries and especially the US, 2105 promises to show an excellent recovery. Cheaper oil prices and lower unemployment rates in the US are indicative that the US economy is on its way to full recovery. This news should be promising for those companies that weathered the storm of the last six to seven years. Now, you need to come up with a solid plan forward and start executing it to capture more business. Here are 7 steps you should take to make the most of 2015: 1. Examine Your Offer There is no way around it. Marketing activity without having a clear…
  • The Three E’s of Conversion Rate Optimization

    Stephen Da Cambra
    19 Jan 2015 | 8:35 am
    What’s the answer? When you are trying to maximize website and landing page conversion rates, the problem is that it’s nearly impossible to even know what is the question. Do you use the results and advice that comes from of all the great conversion rate optimization AB testing and analysis you find around the web? Or do you spend buckets of cash on a CRO specialist to set up your own testing program? Or do you do it yourself? And even if you know these answers, where do you begin? Start Here First, while most online information on CRO test results is valuable, as we’ve pointed out on…
  • Mobile Commerce Statistics and Trends [Infographic]

    khalid
    30 Dec 2014 | 5:27 am
    According to current reports, at present only about 1.6 billion people use their mobile devices to shop online globally. However, by the end of 2017, over two billion mobile phone or tablet users will make some form of mobile commerce transaction. 95% of mobile internet users look up local information on their phones for the purpose of calling or visiting a business. Presently, mobile devices account for 19% of all US retail e-commerce sales. This figure is estimated to reach 27% by the end of 2018, which represents 1 out of every 4 US retail e-commerce dollars. Check out our infographic,…
  • It’s the 2014 Holiday Sales Landing Page Ambush

    Stephen Da Cambra
    8 Dec 2014 | 9:41 am
    2014’s holiday sales season is in full swing and so far the reviews are mixed. According to the National Retail Federation, overall retail sales, including online and in-store, were down 11% from 2013, to $50.9 billion, for the kickoff Black Friday weekend. And there were more slumping sales figures (vs. 2013) in the NRF’s research: Overall, about 134 million people shopped over the 4-day weekend, down 5.2% Average sale per online customer is down 10.2% to $159.55 Average total spend per shopper over the weekend: $380.95, down 6.4% Despite the disappointing early data, the NRF sticks…
  • Social Media Ad Spending – Statistics and Trends [Infographic]

    khalid
    6 Dec 2014 | 3:53 am
    Did you know that the U.S. social media advertising revenue is estimated to increase by more than 194%, to reach $15 billion in 2018? This increase is from $5.1 billion last year, which translates to a 24.0% annual growth rate. This means that U.S. social mobile Ad revenues are estimated to grow from $1.5 billion in 2013 to $7.6 billion in 2018, a marked 38.3% growth rate. Check out our infographic on “Social Network Ad Spending – Statistics and Trends” for information on the global Ad spend per region on social networks and many more interesting statistics.   Infographic by-…
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    HigherVisibility

  • Bing News: Bid Changes in Real-Time and Enhanced Sitelinks

    Amanda DiSilvestro
    26 Jan 2015 | 5:27 am
    Last week Bing made a few significant changes that can help your business thrive on their search engine: They now allow marketers to preview bid changes in real-time, and they launched enhanced sitelinks to Bing Ads customers in all markets worldwide. Learn what the two announcements mean below and how you can take advantage. Preview Your Bid Changes in Real-Time The new tool is officially called the Ad Preview Diagnostics tool and allows you to make bid changes and then see the effects in real time. The features is probably best for large companies that get a lot of clicks because you can…
  • How Growth Hacking Can Work for Your Business

    Amanda DiSilvestro
    22 Jan 2015 | 5:38 am
    Growth hacking is one of those terms that has been around for a few years (four to be exact), but is still widely misunderstood. Growth hacking is an excellent way to propel your startup forward or get creative as an entrepreneur, but in order to really make it work you have to be organized and ready to create a plan of action. This means understanding how exactly growth hacking works, the benefits and a few best practices, and most importantly, how it differs from marketing in general. It’s a big topic that may take some experimenting on your part, but it can be well worth it in the end.
  • Knowledge Graph Shows Brands and A New Structured Data Testing Tool

    Amanda DiSilvestro
    21 Jan 2015 | 5:22 am
    Every week we get a plethora of new Google news, updates, or advice, and last week was no different. Last week we saw several new announcements from Google including the elimination of sharing ads via AdWords, better listings for the Events Knowledge Graph, Google opens a visitor center, and update to the maps app, and much more. However, there were two announcements that stuck out last week that will really affect marketers—The Knowledge Graph will now show brand social profiles, and the announcement of the New Structured Data Testing Tool. Google Knowledge Graph Now Shows Social Profiles…
  • How to Use Google Custom Search Engines for Better SEO

    Amanda DiSilvestro
    20 Jan 2015 | 5:39 am
    Getting started with Google Custom Search is actually incredibly easy, but it’s something that many marketers are still missing. The tool is a great way to help make the Internet a little bit smaller, so if you’re hoping to simply search for something on a particular domain, specific page, or on a particular topic, a Google custom search makes that happen. For those who are unfamiliar, it’s essentially a search bar that you can add to your website to help ensure that your visitors are searching within your website. It’s also a great way to find competitor links easier or use when…
  • 7 Signs That You Need to Invest in SEO Management

    Amanda DiSilvestro
    15 Jan 2015 | 5:43 am
    There are many differing opinions on whether or not you need to hire an outside SEO agency to help you with your SEO, but ultimately it all boils down to timing. There are times in a company’s life that an SEO agency isn’t necessary, and in fact it could do more harm than good. It’s all about being able to recognize the warning signs that now is the time you might need help, and maybe in-house work just isn’t cutting it. Consider some of these warning signs below. Some obvious signs it’s time to hire an SEO agency You’re considering a redesign. If you have an already established…
 
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    Internet Marketing

  • Telling your story

    Darin
    19 Jan 2015 | 7:15 pm
    I have been trying to figure out how to tell stories, the right way at the right time for the past 5 years, true story, and I gotta give credit to Zac Johnson for putting it right in my face! Gary Vaynerchuk says it better than anyone else, now to just figure out how to tell my story … grrr … Gary VaynerchukGary VaynerchukGary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.US
  • Happy New Year 2015

    Darin
    1 Jan 2015 | 6:44 am
    Good bye 2014 – Hello 2015 !!!
  • WPBF Channel 25 Interviews Darin Carter about Google Glass

    Darin
    19 Sep 2014 | 12:46 am
  • Major change on Darin.CC

    Darin
    17 Sep 2014 | 4:00 am
    As we get older we change, I guess I never even realized my change until a few days ago when I caught myself using Social Media and it hit me like a stack of bricks. Darin.CC has been a blog I have run since 2006 and has always been mostly a Search Engine Marketing blog, but I always go off on rants about other things. However my getting older change is that i’m not just a Search Marketer, but after being in the industry for over 15 years now, I would call myself a Internet Marketer. My career also took a shift from just managing search campaigns for clients to creating online marketing…
  • Free Money on Looksmart

    Darin Carter
    19 Aug 2014 | 7:58 am
    So i’m always on the lookout for free money when it comes to search and I just found a few bucks! Looks like LookSmart is giving away $50 to try your ads on LookSmart.Com search network. Contrast Popular Keyword Bids between LookSmart Vs. the Big Search Networks LookSmart Vs. the Big Search Networks Might as well give it a shot !!! Darin Incoming search terms:what to use to block the roads
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    Flyte New Media

  • How Do I Set Up a Facebook Ad Manager Account for My Client?

    Katrina Crowell
    15 Jan 2015 | 1:40 pm
    ….When they don’t have an existing Facebook Ad Manager account?? Recently, I was helping a client launch a Facebook Advertising campaign that I was going be managing. Eager to get the campaign launched, I shared with our client the usual instructions for adding a new Ad Manager to your Facebook account, which is simple as adding a new user under your Ad Manager Settings.  But in this particular case, our client was brand new to Facebook Advertising. So, they didn’t have a Facebook Ad Manager account to which they could add me. To add to the trickiness of the situation, Facebook is…
  • Hashtags Explained: The Complete Guide to Hashtags in Social Media

    Rich Brooks
    19 Dec 2014 | 8:45 am
    Or, everything you ever wanted to know about hashtags but were afraid to ask your teenager. Let me guess: you’re reading this post because you just did a search on “hashtags explained” or “how to use hashtags in social media.”  You see other people and businesses tossing around hashtags like #seo, #smallbiz, or #b2bchat, and in your mind it’s as accessible as juggling chainsaws. #donttrythisathome There’s probably no easier way to tell a digital native from a digital naïve than their ability to use the hashtag. Trying to use hashtags when you…
  • 32 Marketing Experts Share Tips That Never Go Out of Style

    Katrina Crowell
    3 Dec 2014 | 4:39 am
    Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics. It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind. But the truth is, the more things change, the more they stay the same. So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style. OK, we included ourselves,…
  • How to Measure Social Media ROI

    Katrina Crowell
    13 Nov 2014 | 2:13 pm
    Proving the efficiency of time or money spent on any given activity is a critical component of any marketing campaign. This is especially true of social media marketing campaigns, where the true value of time and money spent isn’t always immediately recognizable. So, how do you prove to your clients, or boss, or your own bottom line that there’s actual value for you in social media? That you aren’t just throwing your money away spaghetti on the wall and hoping something sticks? By establishing a clear way to measure and track social media ROI. And here’s how to do just that. Define…
  • Anonymous Apps: Whisper, Secret, and Yik Yak

    Rich Brooks
    8 Nov 2014 | 8:10 am
    Want to take some of the social out of social media? Want to share your deepest secrets with the world…anonymously? Then you may want to check out Whisper, Secret, and & Yik Yak, among others. It had been a little while, but I was back on 207 the other day, talking about a category of apps that allow you to hide behind a veil of anonymity.  While tools like Facebook and LinkedIn want to link profiles to real people, there is a popular movement to allow people to post and share without revealing their identity. In this session we look at three apps in this category, and talk about…
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    Traffick: The Business of Search

  • Guide to statistics (intro) — for Yelp-listed business owners

    Andrew Goodman
    15 Jan 2015 | 7:40 am
    The issue has been near-beaten-to-death in the United States. In fact, the FTC just concluded a long investigation involving hundreds of thousands of pieces of potential evidence that Yelp attempts to pressure businesses to pay for listings in exchange for suppressing negative reviews, but failed to find a smoking gun. The same business owner complaints are now coming to light in Canada. There’s no conspiracy north of the border, either. It’s easy enough to sympathize what business owners are going through, of course, because it feels real to them. No one likes negative reviews. I…
  • Lowering PPC Bids: A Powerful Dynamic

    Andrew Goodman
    3 Jan 2015 | 10:30 am
    With the holiday rush over, many advertisers will be resting up from — and taking stock of — the past six weeks of frenzied bidding, higher sales, and hopefully strong returns. But we also have to roll strongly into Q1 and do the many things necessary to succeed in a more stable seasonal environment. Those to-do lists could be long; I don’t intend to cover the whole field in a blog post. Here today, I’d like to focus on a single underestimated weapon in the PPC advertiser’s arsenal: bidding lower. Raising and lowering bids is such a commonplace activity that…
  • In Online Reviews, How Much Negativity Do We Really Want?

    Andrew Goodman
    14 Oct 2014 | 8:35 am
    Recently, I was pleased to see such extensive coverage of Nancy Peterson and HomeStars in a piece by Diane Jermyn in The Globe and Mail. One common misconception that cropped up, and you see it often with accounts of today’s online review sites, is an assumption that you should see about the same number of negative reviews as positive reviews. Seriously? Even with a low-barrier-to-entry task like writing a short novella or opening a smoothie stand, you rarely see an even distribution. Those who take the risk to devote their time (or lives) to an enterprise, unsurprisingly, typically get…
  • Growing Together Can Be Disorienting

    Andrew Goodman
    14 Sep 2014 | 9:26 am
    Earlier this year, we were sad to wind down a relationship with an eight-year client. It wasn’t unexpected. Few projects take eight years to complete, and despite the need for close and meticulous ongoing campaign management, sometimes when you’re in bed together for eight years, it’s perceived that you’ve run out of ideas. We were instrumental to taking the company from below $500,000 in annual revenues to above $50 million. We’re proud of that. We did our part. We were also frequently blown away by the client’s drive, guts, and innovation. In addition to…
  • Twitter: First Publisher to Directly Counsel Advertisers on How to Blur the Line?

    Andrew Goodman
    4 Jun 2014 | 7:43 am
    At a recent keynote by Twitter Canada head Kirstine Stewart, I was struck by how she advised companies to engage their audiences with rich content first and foremost. In this regard, Twitter executives seem to play a hybrid role. Maybe it’s just the lower headcount, but advocates like Stewart have to walk the fine line of explaining the ad units to potential buyers, while urging companies to properly ‘get’ social media and to (yes) focus more on their followers and their unpaid content than on their ads. It’s as if a Twitter exec has to be at once Matt Cutts, extolling…
 
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    Inside AdWords

  • Google Trusted Stores: Now it’s even easier to help shoppers buy online with confidence

    Rob Newton
    20 Jan 2015 | 11:36 am
    There's nothing like shopping online knowing that you'll get great customer service, on-time delivery and free purchase protection. And because we want this experience to be everyone's, today we’re rolling out a set of improvements that will make it even easier for merchants to join Google Trusted Stores, our program that has helped thousands of merchants gain their customers’ confidence.Win the trust of new shoppersGoogle Trusted Stores is a free certification program to highlight that you offer a consistently great shopping experience. Once qualified, your store will be recognized with…
  • Five resolutions for Shopping success in 2015

    Rob Newton
    15 Jan 2015 | 10:12 am
    We know that retailers are always looking for the best ways to promote their products and reach shoppers online in the exact moment they’re looking to buy. Our mission with Google Shopping is to help you do that. In 2014, we introduced Shopping campaigns to all Product Listing Ad (PLA) advertisers to offer a more streamlined, retail-centric advertising experience. This year, we want to continue to help you make the most of your PLA investment.In the spirit of self-betterment, we invite you to join us in resolving to make 2015 your best year yet. But instead of making resolutions you know…
  • A Year in Review: Celebrating our Customers’ Successes

    Rob Newton
    18 Dec 2014 | 3:01 pm
    It’s been a busy year for our customers. We’ve been inspired to learn from all of you -- advertisers from around the world, large and small, across so many industries. Thank you for the feedback you have given on our products as well as the insights you’ve shared. As we come to the end of 2014, we want to share some customer stories that we hope inspire you as much as they have inspired us.L’Oréal Paris builds brand love with search.L’Oréal Paris uses Search insights to get ahead of beauty trends and develops product and messaging to respond to consumer interests. The brand…
  • Measure more: improving Estimated Total Conversions with store visit insights

    Rob Newton
    18 Dec 2014 | 12:53 pm
    People are living their lives online, using multiple devices throughout the day to shop, communicate and stay entertained. This constant connectivity means customers are engaging with your business in new ways after seeing your online ad -- they might call your business, download your app or go to your store. Last year, we introduced Estimated Total Conversions (ETC) to give you a more complete picture of how AdWords drives these new conversion types. Since then, we’ve been steadily improving ETC to measure phone calls, in-store purchases and cross device conversions.With the holiday season…
  • Use ad customizers to gear up for your holiday promotions

    Rob Newton
    15 Dec 2014 | 12:03 pm
    A few months ago, we introduced ad customizers, a new AdWords tool that lets you show highly relevant text ads to your customers, in real-time, even when you have thousands of products, services, and promotions—all changing by the day. Check out this video to see how you can put ad customizers to work in your accounts.Use ad customizers to boost performance this holiday seasonAs the holiday season continues, there’s no better time than now to use ad customizers to connect with your customers at scale with the products and promotions they’re searching for, in real-time. Cameron Urry,…
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    Bing Ads Blog

  • New in Bing Ads: Quickly Undo Changes in the Change History Tab

    Prince Bajracharya - MSFT
    23 Jan 2015 | 10:00 am
    Have you ever made changes that negatively impacted your campaigns and wished you could quickly undo them? Well, we have good news for you. Today, we are excited to announce the new undo feature that allows you to revert unwanted changes back to their...(read more)
  • UET Update: Changes to Goal and Tag Creation for Agencies

    Fady Khoury - MSFT
    22 Jan 2015 | 5:10 pm
    Universal Event Tracking (UET) celebrates its three month anniversary this week, and we appreciate the feedback we’ve been hearing from you, our customers, on how to make it easier to use and apply. In response to concerns voiced by our Agency customers...(read more)
  • Event Announcement: Join the Bing Ads Copenhagen Search Day on February 5th

    Jesper Riedel - MSFT
    21 Jan 2015 | 11:00 pm
    After successful Search Day events last year in the Nordic countries and Netherlands, we’re excited to kick off our 2015 Search Day events in Denmark on February 5. Register to gain insight into Bing’s online advertising strategy and product...(read more)
  • New Bing Ads Feature: Preview the Result of a Bid Change on Your Text Ads in Real Time

    Lei Wu - MSFT
    20 Jan 2015 | 10:00 am
    When your ads receive very few impressions (or none at all), one of the more common solutions to improve performance is to raise your bid in the hopes of making your ad more competitive. With a suggested bid-by-bid landscape based on historical data,...(read more)
  • Enhanced Sitelinks Are Now Globally Available

    Eliot Li - MSFT
    19 Jan 2015 | 12:11 pm
    Following the launch of Enhanced Sitelinks in the US back in September, I am excited to announce that we are making this product available to Bing Ads customers in all markets! Now marketers from the United Kingdom, France, Germany, Australia, Mexico...(read more)
 
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    Genuine SEO

  • Easy Processes to Setting Up Your Online Business

    Josh Nadeau
    4 Jan 2015 | 6:55 pm
    An Easy Process to Setup Your Online BusinessExpanding Your Business is EssentialWhen it comes to any business, exploring new avenues that can create profits is vital to the overall success of the business. One of those alternatives that can help you reach new customers and sales is the use of the Internet. Although it may seem difficult to accomplish, creating an online store can actually be done with a simple process. Rest assured that with websites like web.com, you are sure to have your website ready in no time.A Custom Web DesignThese types of designing features can let you create a…
  • Using Alerts To Maintain A Business’ Good Reputation

    Josh Nadeau
    3 Nov 2014 | 10:17 am
    Using Alerts To Maintain A Business’ Good ReputationWhen a business wants to avoid negative press, it needs to make sure it signs up to get an online reputation alert every time negative comments are made about it. These powerful search engines are able to find negative commentary on the business anywhere on the Internet.The SearchThe search is ongoing for the business. Their name is being searched at all times, and it is attached to a search that looks for negative words. These comments are moderated by the program to make sure they are pertinent, and they are sent to the business…
  • 5 Essential Tools for Start-ups and Small Businesses

    Josh Nadeau
    9 Oct 2014 | 1:30 pm
    Start-ups are getting younger every day with kids going into business for themselves right out of school or before they even graduate. Having fresh perspective can be a good thing, but for those of your lacking office experience, here are five essential tools that guarantee a fighting chance in the ever-crowded small-to-medium sized business market.Professional EquipmentThere is nothing worse than spending time and money on a project only to be held back by technology. That can be in the form of a slow-loading website, poorly produced media, or buggy program. The first way to get around this…
  • Promoting Your Business With SEO Services

    Josh Nadeau
    10 Sep 2014 | 8:46 am
    When it comes to promoting your business online, few services can offer you the results that search engine optimization (SEO) can. Good SEO isn’t just focused on impressing the search engines such as Google, Bing, and Yahoo in order to increase your website traffic; it is also intended to help convert visitors into customers for your products and services.What is SEO?Many business owners are somewhat confused about what exactly SEO is, and what it can do for their business. They may spend the majority of their advertising and marketing budget into social or other forms of promotion;…
  • Direct Traffic To Your Company Website With The Help Of A PPC Company

    Josh Nadeau
    25 Aug 2014 | 6:21 pm
    Every business is aware of the importance of high quality advertising. If your company is not well advertised then consumers will not be aware of your products or services, and consequently use the competition to fulfil their needs. With high quality, well placed adverts however you are much more likely to succeed and make a sale. In this day and age, the best place to advertise is not in magazines, local papers or on the television: instead it is online. The internet is used by people all around the world and it is also the first place that consumers turn when looking for any kind of product…
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    Location3 Media

  • Homewatch Caregivers Awarded Website of the Month

    Crystal Ware
    22 Jan 2015 | 9:46 am
    We’re excited to announce that our client, Homewatch Caregivers, was recently awarded Telerik’s Website of the Month Award. This award honors the best Sitefinity websites to launch each month throughout the year. Websites were evaluated based on creativity, user experience and application of the latest features and functionality available. Homewatch Caregivers is a home care agency dedicated to preserve dignity, protect independence and provide peace of mind for clients and loved ones by providing exceptional home care. When the account team identified a need for a better mobile user…
  • How to Get Started in Display

    Robin Arlen
    21 Jan 2015 | 9:11 am
    Welcome to 2015! I can’t believe it’s another new year, and that we are already half way through January. But with every New Year comes new goals, new resolutions, and new direction. We have been working with a lot of clients lately on their 2015 plans and this week it was my turn to develop goal for the Location3 display service. One trend I keep running into is the need for increased comfort and knowledge of display advertising. And this is not only with clients, but internally as well. The display space is complicated and changes constantly, so it’s understandably an intimidating…
  • Monthly Industry Roundup: December 2014

    Josh Allen
    14 Jan 2015 | 12:16 pm
    This holiday season was a special one for Location3, as we actually gave ourselves a nice gift this year: a new website! The launch of the new Location3.com has been no small undertaking over the past three months, and we’re proud to roll out our new digital home as we move forward in 2015!  We also dressed up a few our pets in holiday attire, just for fun. Happy New Year! WHAT’S HAPPENING IN SEARCH? New partnerships bring change to the market share landscape With Firefox partnering with Yahoo!, Google lost a few points in search share. Although overall insignificant, and Google…
  • Online Video Advertising: A Coming of Age Story

    Patrick Soch
    13 Jan 2015 | 9:47 am
    As a digital advertiser, if you had any remaining questions about whether online video consumption has reached a tipping point, this year’s Golden Globe Awards should’ve put those doubts to rest. Amazon’s award for the online series, “Transparent” in the Best TV Comedy or Musical category along with Kevin Spacey’s victory for Best Actor in a TV Drama for the Netflix-produced series, “House of Cards” are definitive indicators that online video has come of age and is absolutely mainstream. Chances are, even if you didn’t see the Golden…
  • 3 Super Fetch Content Marketing Lessons from Mean Girls

    Lucia Novara
    9 Jan 2015 | 10:18 am
    I love Tina Fey. I love her so much I once wrote her a three-page fan letter (while claiming I was too busy to floss) and purchased four individual copies of Bossypants. I’m looking forward to her and Amy Poehler hosting The Golden Globes on Sunday like it’s the Superbowl of Fancy Dresses and Lighthearted Celebrity Zings. There’s a lot any creative can learn from her work ethic and unreal production capabilities but during a ritual holiday viewing of Mean Girls I realized there are some great lessons specifically for content marketers. So put on the only sweat pants that fit you right…
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    Emarketed PPC & SEO Blog

  • Make the Most Out of Video in Social Media Marketing

    Emarketed
    18 Jan 2015 | 9:30 pm
    The current trend for social media sites is to make business pages less like a static, boring old newspaper and more like an robust, engaging video channel. Check out this example of video as it’s featured on the ABC News Page. The video section on Facebook is becoming more in-your-face and this format is rolling... read more
  • Avoid Getting Burned Out When Optimizing For Different Locations

    Emarketed
    12 Jan 2015 | 3:58 pm
    Marketing one website and location can be hard enough. Some businesses face the obstacle of optimizing and marketing multiple locations through one website. While franchisees have the benefit of branding and name recognition, small to medium sized businesses with multiple locations may have a much more difficult time when it comes to SEO and local... read more
  • Is Organic Social Media Marketing Reliable?

    Emarketed
    9 Jan 2015 | 6:14 pm
    What is Organic Social Media? Social media is “free” in the sense that there is no barrier to entry and any business can join. While signing up is essentially cost-free, there is much more to it. Joining Facebook, Pinterest or Twitter doesn’t mean instant success. The idea that free or organic social media is reliable is... read more
  • Do Google Updates Affect PPC?

    Emarketed
    6 Jan 2015 | 7:28 pm
    Each year, there are hundreds of Google algorithm updates ranging from minor, everyday adjustments to a handful of major roll-outs. SEOs can never seem to get a break from these constant changes. As to whether or not (and how) these organic updates affect paid search, isn’t so clear. But paid search managers still need to... read more
  • PPC Success for 2015

    Emarketed
    28 Dec 2014 | 8:05 pm
    Pay-per-click campaigns are an excellent choice for businesses of any size. But beware, changing search and user behaviors will make it more difficult for PPC success. From understanding goals & budgets to setting realistic landmarks, it’s time to start NOW to ensure the success of your business tomorrow. Learn About the New Things Nothing is... read more
 
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    Online Marketing Blog - TopRank®

  • Video and Social Media – Tips and Takeaways from #SMBMSP74

    James Anderson
    26 Jan 2015 | 4:33 am
    Panelists including, from left, Jeff Achen, David Krejci, Farrington Starnes and Chuck Olsen address the audience at the January 23 SMBMSP event. Digital marketers have known for some time that video is an essential part of the marketing mix: 76% of B2B companies use video as a content marketing tactic. Video is also an important part of a social media content strategy. After all, YouTube is the second most popular search engine after Google and Facebook has more than 1 billion daily video views. Great examples of companies using video to enhance both B2C and B2B marketing are in high…
  • Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’

    Ben Brausen
    23 Jan 2015 | 2:45 am
    How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To find out how you can add influencer marketing to your mix, check out the infographic above and this article. Scoop.it STUDY: Men Who Take Excessive Selfies Show Psychopathic Traits - Uh, oh. Not only are we all addicts, we’re also displaying psychopathic traits all over Instagram. A study released by Ohio State this week found that men who post selfies — not the ladies, mind you — tend to show more psychopathic traits than those who…
  • 4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning

    James Anderson
    22 Jan 2015 | 2:55 am
    “Be the media” isn’t just a buzz phrase. It’s a live process and philosophy that brings in leads and moves products and services. It’s the concept of content as sales staff. It’s “write it and they will come.” OK, so I got ahead of myself with that last one. It’s not quite that simple. As marketers have moved to content to help tell their stories that draw in customers, they have brought journalists in to help with the storytelling.  Now that many marketers and journalists are working side by side, they have developed similar processes…
  • Content Marketing is a Team Effort

    Lee Odden
    21 Jan 2015 | 5:45 am
    Over the past 14 years we’ve run a very lean marketing department at TopRank Online Marketing. An example of this is out of the 3,674 blog posts we’ve published, 2,793 were written by one person. TopRank’s blog received around 1.5 million visitors last year and tens of thousands of social shares, mentions in publications like Forbes, Entrepreneur and Adage as well as numerous business inquiries. Less is not always more. One could easily argue we have one of the most efficient content marketing and blogging efforts of any digital marketing agency. But the reality is that…
  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

    James Anderson
    20 Jan 2015 | 4:32 am
    How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers. In fact, some marketers are finding that traditional media is a becoming a great platform for engaging buyers. Consider brands like Doritos, Coca-Cola and others that are asking for consumers to submit short video clips via their company websites and social media channels. Those clips are curated into…
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    aimClear® Blog

  • Digital Marketing Strategies Start With These 81 Telling Agency Questions

    Marty Weintraub
    23 Jan 2015 | 10:26 am
    We’re grateful for the dozens of new client inquiries aimClear receives each month. Often prospective customers request a phone meeting to begin. While we love getting to know marketers and business owners, usually starting with a cold phone meeting is not efficient. Our agency presentations are customized, not cookie cutter. We must understand more about an assignment first. It’s hard to tell a business what aimClear can do to help them if we don’t have an inkling of what we’re trying to help them with. It’s not that we don’t place a premium on relationship building—we…
  • Understand Raw Data with Pivot Tables: aimClear’s Deep in the Sheets (Episode 10)

    Dion Plakos
    21 Jan 2015 | 2:12 pm
    In this week’s episode of Deep in the Sheets, we discuss Part 2 in our series about taking a document from raw data to sharing-ready through pivot tables. In particular, we walk the PPC pro through how to: Formulate months as rows Integrate lead quality Determine quantity of leads Use filters to better understand data Enjoy the video, and keep an eye out for our next episode of Deep in the Sheets, which will cover Calculated Fields.
  • Are You Relentless Or Unrelenting? 6 Healthy Skills For Personal Success

    Marty Weintraub
    16 Jan 2015 | 1:47 pm
    You probably know our type, that bull in a china shop, unstoppable whirling dervish-of-a-force.  We take the world by storm and take no prisoners! Visualize the prize, strategize, execute and dominate…won’t take “No” for an answer.  We’re about fanatical drive meeting ambition. To be “Unrelenting” is a quality which rarely fails those who also grow practical self-awareness, sensitivity, humility, softheartedness and moderation. Truly of  all entrepreneurial qualities I’ve observed over the years, to be unrelenting is a top personal attribute. This…
  • B2B PR Specialist Rockstars Need Apply! aimClear is Hiring

    Erica Melchior
    13 Jan 2015 | 11:20 am
    aimClear is hiring a Senior Account Executive-level PR professional in either our Lowertown St. Paul or Duluth, Minnesota office. Take what you’ve applied in your traditional B2B public relations specialist role and apply it to the digital marketing world. If you’re looking for a workplace that rewards thinking outside-the-box, a fun, storied culture and opportunities to use creative strategy to raise your career to the next level, then aimClear is the place for you! [Apply Now] All the Details We seek a traditional public relations professional who has a desire to learn digital PR,…
  • Register Now! aimClear’s Social PPC & Psychographic Display Intensive At #SMX West

    Amber Krohn
    12 Jan 2015 | 10:23 am
    2015 is shaping up to be a busy year for aimClear, and we’re pumped to begin our Q1 conference season with a sneak preview of a newly revamped workshop. Every year, we look forward to jetting off to the west coast for SMX West. The conference will take place March 3-5 in San Jose, California, at the San Jose McEnery Convention Center. SMX West explores all aspects of SEO & SEM techniques. Attendees can choose from over 60 sessions and workshops within the SEO, paid search & search marketing tracks to create a tailored, hybrid conference experience. Before booking your flight, we…
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    Branded3

  • Two award wins for @Branded_3 & City Index at the #northerndigitalawards

    Felicity Crouch
    23 Jan 2015 | 8:28 am
    More great news for Branded3 last night as we won two prestigious Northern Digital Awards! We won Best SEO Campaign and Best Digital Marketing Campaign – Finance with a campaign we delivered for long-standing client, City Index. The awards ceremony took place last night at the Royal Armouries right here in sunny Leeds. With campaigns for the likes of Natwest, GO Outdoors and Sky Bet on the shortlist, we were thrilled to even be nominated for the awards, never mind winning two. Our team had a fantastic evening, made even better by being able to get up on stage – twice! Congratulations…
  • Check out @Branded_3’s Campaigns of the Week

    Beth Hibbert
    23 Jan 2015 | 5:54 am
    In the second of our PR and social campaigns series we look at some of the best campaigns we’ve spotted this week. First up… Kellogg’s #SpoonSelfie Kellogg’s has teamed up with famous spoon bender, Uri Geller for their latest on pack promotion. Customers must collect three promotion codes from special packs of cereal to unlock an online workshop. Here they can design a personalised spoon which Kellogg’s will actually send to each customer. As well as having a perfectly on brand page for designing your spoon, Kellogg’s are also encouraging engagement through social media. They’re…
  • Social Media & PR trends in 2015: @lauracrimmons speaks at @Figaro_Digital

    Felicity Crouch
    23 Jan 2015 | 1:51 am
    Next Thursday, Branded3’s Head of PR & Social, Laura Crimmons, will speak at Figaro Digital’s Social Media Seminar on the industry trends this year that will affect Social Media and Digital PR. As well as highlighting the trends, Laura will demonstrate how senior marketers can employ strategies to adapt to these trends and generate tangible business results. Aimed at brand and client-side digital marketers, the morning seminar will take place at The Hospital Club, Covent Garden, Thursday 29th January. Laura’s talk takes place at 10am, places at the seminar are limited but if you’d…
  • Using marketing automation to increase revenue: slides from @Figaro_Digital seminar

    Felicity Crouch
    22 Jan 2015 | 2:03 am
    Branded3’s Digital Director, Steve Shaw, spoke at the Figaro Digital Web Build, UX & Marketing Automation seminar today on Nurturing your Ecommerce Customers with Marketing Automation. To accompany the talk, Steve has written a detailed article on how best to use marketing automation, you can download this now by filling in your details here: Download Steve's article NameCompanyEmail Address Steve’s talk today focused on what marketing automation is and how it can be used to help drive increased revenue, return custom and help build lifetime customer value. Check out his slides here:…
  • Check out @Branded_3’s Campaigns of the Week

    Laura Crimmons
    16 Jan 2015 | 7:59 am
    Each week, our Comms team gets together to review our favourite PR and Social campaigns that we’ve seen that week and also discuss any faux pas we’ve spotted. We thought that in 2015 we’d share these on the blog as well, so from now on each Friday we’ll be bringing you our top five campaigns of the week, enjoy…! Paddy Power backs David Ginola for FIFA President Today, ex-French Footballer David Ginola announced that he will be running for FIFA president this year, backed of course by everyone’s favourite mischevious bookies Paddy Power. Ginola already has a…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • The C Major Scale of Analytics

    Michael Wiegand
    22 Jan 2015 | 5:00 am
    Anybody who’s been in this business for a while knows their ABCs: Acquisition Behavior Conversion It’s built into Google Analytics, for God’s sake: And it’s a tried and true methodology for measuring. Problem is, we’re measuring to take action. If the lifecycle begins and ends with acquisition and conversion, we’re missing a lot of workflow steps as marketers. Every campaign needs planning and post-mortem phases. That’s the real job — not the numbers, but what we did to attain those numbers and what we’re going to do in the future to beat those numbers. So I think we need to…
  • Shockwaves in Seattle: KamQuake and the Twitter Correlation

    Alex DeLeon
    13 Jan 2015 | 2:57 pm
    When you hear people talking about “seismic activity” on the West Coast, what immediately jumps to mind? Los Angeles, rumbling as the San Andreas Fault shifts? John Cusack in 2012, fleeing the mighty wrath of the Pacific Ocean as it gleefully swallows California into its watery maw?* Here in the Pacific Northwest,  mentioning “seismic activity” brings back memories of the 2011 NFL playoffs, and a run that not only remains one of the best plays in Seahawk history, but also as the seismic event by which all other seismic events in the area are measured by. No,…
  • Starbucks stirs the heart: Strength in the Brand Story

    Admin
    8 Jan 2015 | 8:55 am
    Seth Godin reminds us, “Great stories agree with our worldview. The best stories don’t teach people anything new. Instead the best stories agree with what the audience already believes and makes [them] feel smart and secure when reminded how right they were in the first place.” Back in September, Starbucks rolled out its first global brand campaign via YouTube called “Meet Me at Starbucks”. An ongoing brand narrative stitching together real life stories of people meeting together at Starbucks in 28 countries shot in just 24 hours. It created a powerful story of convergence where…
  • SEO Using Force-Directed Diagrams

    Ian Lurie
    29 Dec 2014 | 7:59 am
    Sometimes, the only way to understand a site is to look deep into the technology stack and gaze upon its dark, dark soul. But we at Portent try to avoid contact with evil beings. Instead, we use force-directed diagrams. I got my nerd on big-time and whipped up a few examples: A healthy site thriving in its native environment A sad, lonely home page, stuck out in the wilderness Duplicate content invading and driving out native species Pagination tunnels as they whip to and fro in the tides A site relaunch that nearly gave me a heart attack A web site as it explodes, spawning sub-sub-sub-sub…
  • It’s Raining Marketing: The Importance of Integrated Marketing Communications

    Kyle Eliason
    23 Dec 2014 | 8:14 am
    Halfway during one of my marketing classes in college, I noticed a small quote on the bottom right-hand side of the whiteboard. It said, “Which raindrop caused the flood?” My teacher never referenced it once during the duration of the course. However, ten weeks later, it all made sense. What is this IMC you speak about? There are a few definitions for Integrated Marketing Communications, but my favorite is from the Northwestern School of Journalism: “IMC is a strategic marketing process specifically designed to ensure that all messaging and communications strategies are…
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    solar news HubSpot

  • How To Install Marine Solar Panels

    26 Jan 2015 | 12:35 am
    Solar panels can be a great help to sailors, keeping vital lights and appliances functioning, even when batteries run low or a generator malfunctions. They are also a much quieter way of recharging batteries! Learning how to install marine solar panels will be vital for the sailor who wants their advantages, but first he or she must learn which solar panels are best. Three types of solar cells are commonly used in solar panels, each with its own advantages. The sailor needs to learn these advantages and select the solar panels that are best for the need. Types of Solar Panels Solar panels…
  • Heating Your Home With Solar, But Without Panels

    25 Jan 2015 | 4:47 am
    With rising energy costs and massive stress on our electrical grids, solar is gaining in popularity. Not everyone realizes you can heat your home without buying big panel systems. Heating Your Home With Solar, But Without Panels – Gain You can use solar energy to heat your home through a concept known as gain. While you may associate panel systems with any mention of solar power, they are not a component of this approach. Of course, this makes the installation a heck of a lot cheap than going with traditional panel systems. Solar gain is a concept that has been with us for much of the…
  • Get Great Tips About Solar Energy From Experts Who Know!

    24 Jan 2015 | 1:09 pm
    Solar panel installation is a green solution. This is an investment that is important. You have to understand if it will fit into your budget. Continue reading to educate yourself about solar energy so that you can decide whether or not it’s the right choice for you. If you’re prepared to stick with the investment in the long run, solar energy systems are an outstanding means for saving money. Installing solar panels requires a substantial investment, so years may pass before the panels generate sufficient savings to cover your cost. Invest in solar conversion only when you are…
  • Concentrating Solar Power Systems

    15 Jan 2015 | 8:43 pm
    If you have ever seen a field with several mirrors pointing toward the sun you may be looking at a solar power system. These systems work to concentrate the sunlight to one area and use the heat to heat up the liquid that flows along the pipes. This system is called Parabolic-trough system. This type of system heats oil that is flowing through the pipe. The oil is hot and that is why it is used to boil water to power a steam generator which in turns powers electricity. The reason that this system works so well is because the U-shaped mirrors attracts and collects the suns heat which is then…
  • Solar Energy – The Future of Generating Energy for the Home

    5 Jan 2015 | 2:46 am
    Solar energy for residential houses is nothing new. It has just been relegated to the background in lieu of rising cost of real estate; newer more advanced building materials, design and the limitation of resources. Since man started building homes, sunlight played a major influence in the design. In fact, even in the more advanced urban planning method of the Ancient Chinese and Greeks, the orientation of the buildings is as much as possible directed towards where it could capture the most sunlight. The ancients might not be as intellectually sophisticated then to use catch phrases as…
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    Local SEO Guide

  • Is MapMaker’s Bad Data Grounds for Divorce?

    Dan Leibson
    13 Jan 2015 | 1:54 pm
    We have been playing around with Google’s MapMaker product a lot lately. While this won’t come as a shock to the seasoned local search professionals out there let me tell you, it’s a buggy product. Just the other day I had it return auto-suggest results in what I think was Dutch. While UI glitches are [...]The post Is MapMaker’s Bad Data Grounds for Divorce? appeared first on Local SEO Guide.
  • Yes Virginia, Publishing Does Help SEO…

    Andrew Shotland
    8 Jan 2015 | 10:23 am
      When you have been practicing SEO for years, you sometimes take the basics for granted. Then they hit you smack dab in the face and it’s like a breath of fresh air. Above is this blog’s organic traffic graph from November 29th, 2014 to today. While it’s hard to see, organic traffic for the [...]The post Yes Virginia, Publishing Does Help SEO… appeared first on Local SEO Guide.
  • When It Comes to Google MapMaker, Don’t Take No for an Answer

    Dan Leibson
    7 Jan 2015 | 9:00 am
    Do you find your edits in Google MapMaker often get denied? Ever since Maptivists shed some light on the exploits that were possible using MapMaker, it has been harder and harder to get legitimate changes made. Most of the time I see MapMaker edits get rejected, regardless of their validity. A good example was when I [...]The post When It Comes to Google MapMaker, Don’t Take No for an Answer appeared first on Local SEO Guide.
  • 15 Local SEO Predictions for 2015

    Andrew Shotland
    5 Jan 2015 | 2:40 pm
      And you won’t believe what happens next… Google will lose market share in Local (trying not to repeat myself here so check out the link to Streetfight for more thoughts on GOOG, Facebook, Apple, etc.) Google will significantly change the layout of its local pack results at least twice, causing me to break out the [...]The post 15 Local SEO Predictions for 2015 appeared first on Local SEO Guide.
  • Don’t Trust Results in Google MapMaker

    Andrew Shotland
    2 Jan 2015 | 3:38 pm
    An auto dealer client’s GMB page was showing up in Google with a different domain (the car maker’s – Ford.com) attached to it only for certain queries. I started looking through all of the usual data suspects to see if the errant domain was connected to any of the dealer’s business listings and came up [...]The post Don’t Trust Results in Google MapMaker appeared first on Local SEO Guide.
 
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    Occam's Razor by Avinash Kaushik

  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
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    Internet Marketing Ninjas Blog

  • Mobile, Twitter, Facebook and Google all Face the Future with Big Changes

    Jen Van Iderstyne
    22 Jan 2015 | 6:49 pm
    This week on the forums, it’s eyes forward to the future in several of the threads. From current trends like mobile usability to how our past may affect the future through the “Right to be Forgotten”. With a proliferation of predictions and musings on what may be to come, January 2015 continues to be a popular time to reflect and forecast what the next step may be for people from all walks of digital marketing. If you’re not looking at where the 8 ball will be, you might just find yourself behind it. Google May Split Traffic By Device Communication from Google about Mobile…
  • Great Examples Of Twitter Based Contests and Campaigns

    Ann Smarty
    19 Jan 2015 | 6:30 am
    Twitter has had some really amazing campaigns and contests that were both innovative and effective. These five examples are proof that Twitter is a great way to spread awareness and build your brand. You just have to be willing to think outside the box, pay up, or be different. Diet Coke #ShowYourHeart Campaign Coca-Cola made a splash when they ran a marketing campaign for their Diet Coke brand. It was to raise awareness of heart health, particularly related to women. For every #ShowYourHeart photo submission they had on Twitter, they donated $1 to women’s heart health programs around…
  • Mobile Marketing: What Forwardfacing Marketers Are Considering

    Bonnie Stefanick
    16 Jan 2015 | 6:30 am
    E-Commerce: Preparing for mobile payments One of the biggest traditional mobile commerce challenges for visitors on mobile devices is going through the process of buying something. Even with a responsive websites or mobile only experience, it is very difficult to make online payments. Mobile payments systems are finally starting to gain ground among users. Whole Foods recently announced that about 1% of its transactions were now through Apple Pay. Also, a post today on Apple Insider stated that Bank Of America customers have activated 1.1 million cards on Apple Pay. Overall, Forrester…
  • User Experience in Design, Google Domain Registration, Ad Copy and Lots of Link building

    Jen Van Iderstyne
    15 Jan 2015 | 3:55 pm
    As usual Google and their latest moves and desires are at the forefront of the conversation. But Yahoo and Bing get a nod this week with some new tweaks to their paid ad displays. There are some beginner and advanced conversations on getting links in, linking out and separating the idea of link building from the idea of entity mentions and brand building. As usual there are some great minds and interesting theories in the debate and you should definitely add your own spin What are inlinks and outlinks and relation to Google SEO? Getting started in SEO, understanding links and how Google uses…
  • The Race to Search Engine Supremacy: A History of How and What We Search Online (Infographic)

    Craig Mormino
    14 Jan 2015 | 7:00 am
    Since the dawn of the World Wide Web, the Internet has become a truly gargantuan place. Despite its size, the nearly infinite amount of information and content available there can be located and accessed in seconds. How is such an impressive task made possible? Search Engines. The ability to efficiently search the Web became a necessity shortly after its inception, and companies from around the world rushed to meet that need. Many search engines have come and gone over the years, but the ones that have stood the test of time are those that have done it best. The “Big 5″, which is…
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    Posts from the Econsultancy blog

  • UK online retail sales to reach £52.25bn in 2015: report

    David Moth
    26 Jan 2015 | 6:09 am
    Online retail sales are predicted to reach £52.25bn in the UK this year, a 16.2% increase on 2014 when the total stood at £44.97bn. This equates to 15.2% of all retail sales in the UK and means that on average UK consumers will spend £1,174 online in 2015, which would make us the most frequent online shoppers in Europe.Read more...
  • How insurance companies use search marketing: Aviva

    Christopher Ratcliff
    26 Jan 2015 | 3:30 am
    With so much competition from online aggregators, search engine results pages (SERPs) are a difficult terrain to conquer for companies that are ironically often featured on those very comparison sites. However with a successful paid search campaign along with a strong focus on SEO techniques, it is still possible to rank highly on the SERPs.Read more...
  • A look inside Fender’s rock’n’roll content strategy

    David Moth
    26 Jan 2015 | 1:57 am
    Fender and Gibson are the two most iconic guitar brands in the world. Last week I took a look at Gibson’s excellent content marketing strategy and today, you guessed it, I’m going to do the same for Fender.Read more...
  • 12 engrossing stats from around the digital world

    Christopher Ratcliff
    23 Jan 2015 | 6:02 am
    Stat’s just the way it is. Some things will never change. Welcome to the weekly round-up of all the best internet statistics and data analysis from around the digital marketing and ecommerce world (and slightly beyond). Although the stats may change, our determination to bring you the very best insight will remain forever undaunted. Read more...
  • 12 dazzling distractions from the internet this week

    Christopher Ratcliff
    23 Jan 2015 | 3:27 am
    A warning for all internet motorists out there, if you do become dazzled by anything you see on the internet, slow down and try to avoid looking directly at it.Read more...
 
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    Fathom

  • Tying Digital Student Recruitment to Your SRM

    Joe Soltis
    22 Jan 2015 | 5:02 am
    The world of student recruitment is changing. In order to compete and win in the student recruitment race colleges and universities must find new and innovative ways of recruiting more ideal candidates. The best recruiters use the power of digital student recruitment to drive the ideal student body mix, with target enrollment numbers and improved discount rates. How are they doing it? They’re tying sophisticated digital student recruitment to SRM, also known as student relationship management. Imagine one system that: Houses all your potential student inquiries. Forecasts for you how…
  • Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)

    Paul Richlovsky
    21 Jan 2015 | 12:14 pm
    Let’s talk investing. [Warning: The following is in no way intended to be construed as financial advice. Please consult a licensed financial advisor for your particular needs.] I’m starting with a premise: Marketing is an investment. We’re all in agreement, right? Great … let’s carry on. The vocabulary of investing includes terms like appreciation and depreciation, assets and liabilities. In reality, marketing, just like exceptional customer service, is a potentially appreciating economic asset upon which investment is often not immediately measurable. Do it…
  • The Future of Patient Engagement in Healthcare Marketing

    Melissa Mathews
    20 Jan 2015 | 6:30 am
    Americans today are seeking more healthcare knowledge and information outside of the doctor’s office. For example, according to a study by TeleVox and Kelton Research, 83% of Americans don’t follow treatment plans given by their doctors exactly as prescribed and almost half feel they would follow these plans if they received encouragement and coaching between visits. Even when patients are seeking more interaction, 50% of healthcare professionals believe their job begins and ends during regular office visits. While 2015 is already well on its way, what is the future of patient…
  • The Right Way To Spend Millions on Senior-Living Advertising

    Joe Castro
    16 Jan 2015 | 12:08 pm
    The Fathom Healthcare team has had the privilege of running paid advertising for several different major senior-living and assisted-living community organizations. I know what you’re thinking: Why would anyone be excited to target senior citizens in need of long-term care? Well, this is actually a very fast-growing industry. According to Google, the senior population (of 65+) will grow nearly 100% from 46.2 million in 2013 to 92 million in 2060. This population explosion means more and more seniors will need care, especially as advances in medical technology and lifestyle changes allow…
  • Fathom Education Awards $4,000 Scholarship to KSU Nursing Student Emma Hill

    Karen Cover
    16 Jan 2015 | 11:59 am
    Emma Hill, a nursing student at Kent State University, was recently awarded the first Fathom Fund Scholarship for Purpose-Driven Students. Launched by Fathom Education in 2014, the $4,000 scholarship is awarded to one undergraduate student who impacts his or her community and has goals to make a difference. Although our Scholarship Committee received 50 applications, Emma stood out among the candidates. While she pursues her nursing degree, Emma also makes time to volunteer and to run her own pet care business. It’s easy to see that Emma works extremely hard at everything she does. But the…
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    johnon.com

  • Developing Developing Developing Developing…

    john andrews
    20 Jan 2015 | 4:48 pm
    My friend Peter Askew recently remarked about the power of “developing domains” to build audiences and achieve success: He was following up on a preior tweet where he showed traffic growth of an older dormant domain he has “revived”. The chart shows significant traffic success: This is what domainers call “development” and what SEO practitioners […]
  • Visit Spain in April : DomainingEurope.com

    john andrews
    6 Jan 2015 | 11:27 am
    Updates: As I update this post, you’ll find the additions either as UPDATE asides like this one, or at the end where I extend the post. DomainingEurope.com is an annual conference held in Valencia, Spain every year. I’ve been the past two years, and it is one of the best trips I make in the […]
  • Why should I Blog?

    john andrews
    6 Jan 2015 | 11:14 am
  • SEO Industry Growth, Widespread Failure, and SEO Industry Challenge

    john andrews
    6 Nov 2014 | 6:49 pm
    Google is doing a good job managing SEO. It has positioned itself such that it has so much cash and so much control, that it can manipulate the search experience to counter SEO efforts, even while hurting users and in many cases wrecking the search quality,  without much risk to it’s own success. And now […]
  • Do you want to WIN, or just “Be the Winner”?

    john andrews
    15 Sep 2014 | 1:22 pm
    One of the best aspects of travel (aside from, well, traveling) is that I get to meet real people in pursuit of real goals. I get to discuss SEO and Internet business, plus careers, with people from all over the globe (as long as they speak English, sigh). This includes sharing unique experiences that really […]
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    clickTRUE

  • This is Why You Should NOT Chase Facebook Likes

    Ken Wong
    6 Jan 2015 | 4:07 pm
    Does your online marketing strategy involve building and using Facebook Likes?   If you currently collect Facebook Likes and then blast out promotional messages for free through organic Facebook posts, you’ll likely need a new strategy.   Let me tell you 2 reasons why:   1. Facebook now bans the practice forcing users to Like your page before they can join your contests This was a widespread practice for many companies in Singapore and Malaysia to gather a lot of Likes quickly. but now it is no longer allowed by Facebook.   Your Facebook page is likely to take a big…
  • 7 Reasons Why SEO Can Be A Blackhole Of Time & Money

    Adrian Tan
    25 Dec 2014 | 10:18 pm
    I am an online marketer with more than 8 years of experience and I have a love hate relationship with Search Engine Optimisation (SEO). No doubt it is a good marketing tactic but let me take you through how doing SEO for some of my clients became a sucker of time and money for both parties.    Here are 7 reasons why: #1 Having to explain SEO in excruciating detail to the management  I start projects trying to find out what keywords I should optimise for top positions. These keywords would have to be related to my company’s business and have significant volume of people…
  • Top 5 Online Marketing Channels for SMEs in 2015

    Wayne Liew
    22 Dec 2014 | 6:40 pm
    How did 2014 treat your business? Answer the questions below if you gave online marketing a try: Is your website getting you a steady stream of customers? Which online marketing channel is giving you a positive return on investment (ROI)? Where should you spend your time, efforts and marketing budget in 2015? If you hesitated before answering, this post is written for you. In this post, we want you to look ahead at what 2015 holds for online marketing and what it means for your business. Content Marketing Your potential customers are searching for information and entertainment on the…
  • The Tills Are Ringing And Tis’ The Season To Advertise! Isn’t it?

    Nellie
    15 Dec 2014 | 1:22 am
    The festive season seems to be a great time to drive sales, with consumers on the lookout for holiday gifts and new stuff to ring in the new year. It seems like the perfect time to run ads. Sure, you might get more eyeballs but how do you know whether your ads are truly driving sales? Are your ads actually reaching your target audience; those who are most likely to purchase your products? Or are you resigned to wasting precious advertising dollars on ads that may or may not work? Discover The Power Of Online Advertising Do you know that online marketing actually allows you to track how your…
  • Echelon’s Asia Top 62 Startups, The French Cellar secures 7-figure series A funding from ESW Manage

    Jereme Wong
    8 Jun 2014 | 8:19 pm
    FOR IMMEDIATE RELEASE Echelon’s Asia Top 62 Startups, The French Cellar secures 7-figure series A funding from ESW Manage Singapore, 9th June 2014 – ESW Manage 中青集团, is a private equity firm focused on investment opportunities particularly in Asia announced today it’s 7-figure investment to acquire a 20% stake into The French Cellar (www.theFrenchCellar.asia), Asia’s pioneer wine subscription e-commerce platform. This series A comes shortly after Kyosei Ventures, Jackie Lee joins as Chairman in March 2014. Mr. Wong Yat Foo has been invited to join the startup…
 
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    Add3.com

  • Retargeting Guide Part 3: Best Practices & Optimization

    Nora Park
    21 Jan 2015 | 8:00 am
    This is the 3rd and final post in our 3-part series on retargeting. See Part 1: Choosing a Retargeting Platform and Part 2: Types of Retargeting. Get the full series of posts and more in our downloadable Guide to Retargeting PDF. Retargeting Best Practices & Optimization The last part in the retargeting series covers best practices and optimization for retargeting campaigns. No matter the platform or type of retargeting, there are some standard conventions to follow and levers to pull to keep even the best campaigns performing efficiently. The 3 Parts of a Successful Retargeting…
  • Marketers – Take Advantage of Increasing Yahoo!/Bing Market Share

    Ben Lloyd
    13 Jan 2015 | 10:39 pm
    Never Count on a Sure Thing in Search If you’re in internet marketing, there’s just one thing you gotta know – things always change. Even things like the total dominance of Google in the Paid Search space can shift and sway. 2014 US Search Engine Market Share via StatCounter In a huge reversal of trends and accepted universal truths, StatCounter reported that the Yahoo! Bing Network scored their highest share of search volume in the US since 2008, in December 2014. Rising from 7.4% to 10.4% of the market, YBN ate directly into Google’s share, which fell from 79.3% to 75.2%, the lowest…
  • Retargeting Guide Part 2: Types of Retargeting

    Nora Park
    7 Jan 2015 | 11:24 am
    This is the 2nd post in our 3-part series on retargeting. See Part 1: Choosing a Retargeting Platform and Part 3: Retargeting Best Practices & Optimization. Get the full series of posts and more in our downloadable Guide to Retargeting PDF. Better Basic Retargeting Retargeting can be as straight forward as: 1. User comes to site. >> 2. User does not purchase >> 3. Retarget that user. But did you know that there are more ways you can retarget that audience and more ways you can use it to find new audiences?   First, here are some more considerations for standard…
  • Retargeting Guide Part 1: Choosing a Platform

    Nora Park
    18 Dec 2014 | 8:30 am
    This is part 1 of our 3-part series on retargeting. Check out Part 2: Types of Retargeting and Part 3: Retargeting Best Practices & Optimization. Get the full series of posts and more in our downloadable Guide to Retargeting PDF. Choosing a Retargeting Platform With all of the vast amounts of information available at potential customers’ finger tips, most transactions and leads aren’t earned in a single visit to a site. Comparison shopping is easier than ever and retargeting is a direct and effective way to stay in front of customers as they consider a purchase. There are many…
  • SEO: You’re Viewing it Wrong [Video]

    Miles Rossow
    10 Dec 2014 | 1:02 pm
    Recently, I had the pleasure of presenting my thoughts on improving teamwork dynamics between SEOs & Non-SEOs to a captive audience at Seattle Search Network’s monthly public meetup. Many people misunderstand how organic search works, which leads to a poor working dynamic between SEOs and the rest of the team. In the video below, I discuss how you can understand SEO even as the algorithms change and how this helps clarify SEO’s role within your own company. If you missed my blog on the same topic, you can find it here. Special thanks to Kane Jamison of Content Harmony for not only…
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    Ker Communications

  • 3 Things That Doom SEO Campaigns From The Start

    Nick Ker
    5 Jan 2015 | 3:59 am
    Are You Being Your Own Worst Enemy? Some very common things that will almost guarantee your SEO campaign will ultimately fail... 3 Things That Doom SEO Campaigns From The Start is from Ker Communications
  • Website Audit: Find Out What Went Wrong With Your SEO

    Nick Ker
    26 Dec 2014 | 4:44 pm
    This is not one of those automatic and humorously inaccurate "type in your website and we'll tell you some things that don't mean much" free website analysis tools you may have tried… Website Audit: Find Out What Went Wrong With Your SEO is from Ker Communications
  • Rank Number One in Google Search in Time for Black Friday?

    Nick Ker
    19 Nov 2014 | 7:36 am
    Magic 8-Ball Says Outlook Not So Good. If you're starting to consider SEO to get your site ranking for Black Friday - you're a little late. But read on! You have options... Rank Number One in Google Search in Time for Black Friday? is from Ker Communications
  • Google’s Penguin 3.0 Update Finally Rolled Out

    Nick Ker
    18 Oct 2014 | 8:49 am
    If you have a site that has been hit by Google's Penguin Algorithm Update, you have been anxiously waiting for the refresh. And waiting, and waiting, and waiting... Google’s Penguin 3.0 Update Finally Rolled Out is from Ker Communications
  • Outdated SEO Ideas People STILL Believe

    Ker Communications
    18 Sep 2014 | 5:55 am
    SEO is a mystery to many people - mostly because of misinformation and old concepts that may have worked but don't do anything but harm a site's rankings. Outdated SEO Ideas People STILL Believe is from Ker Communications
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    Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

  • How to Make 2015 Your Best Year Ever!

    Andrew Wee
    6 Jan 2015 | 9:37 am
    …or maybe not.How did 2014 go for you?It might be an indication of how this year might end up.You might be the exceptional 10% that sets goals and consistently overshoots their target, getting much more than they had initially planned. If this is you, then stop reading, there’s not much more I can give you.If, on the other hand, you find yourself get you all fired up, ready to walk over burning coals, broken glass, molten lava, and you attack your goal with gusto…only to find yourself scaling back on your goal, and eventually stopping.Don’t feel bad. It gets most of…
  • Why you need to lifehack yourself today

    Andrew Wee
    12 Dec 2014 | 5:43 am
    About 6 months ago, I enrolled in an entrepreneurship course at Appsumo. Not because I didn’t know how to start a business, but to get more ideas about how to bring my existing businesses to the next level.Working through various exercises, I went through old emails to find that questions about working through procrastination, goal setting, prioritization, better project management came up.It seems that whether you’re new at what you’re doing, or if you’re already experienced, you will be facing challenges that will keep you from getting to the next level in your…
  • Getting unfocused cause your business to crash and burn

    Andrew Wee
    21 Nov 2014 | 8:59 am
    About 2 years ago I had the bright idea that I could multitask by managing or launching 5 different businesses. I had just come off an affiliate management gig, so I figured that it was the right time to work on 3 online businesses and 2 offline ones.Bad idea.This blog is the only survivor out of the lot. The victims included a half-completed MMO RPG game that took about a year’s worth of time and about $50,000 of capital. The framework and content is still there, so I might still launch it sometime in the future.But the big mistake then was thinking that with 5 projects, I could spend a…
  • AffPlaybook affiliate training for just $1

    Andrew Wee
    19 Nov 2014 | 1:02 am
    One of the biggest obstacles for some with getting started with making money online, specifically affiliate marketing, is the idea of paying for training.I agree that with many free blogs, free forums and other free resource sites, having to pay something like $67 per month for affiliate marketing training at AffPlaybook seems silly.It is, until you factor in that 90% of stuff posted online is based on “theory” and/or by people who don’t know what they’re talking about.So, yes, there are free sites where you can “learn” stuff. Take note that you will be…
  • Is Being Crushed By The Wall Keeping You From Being Successful?

    Andrew Wee
    16 Nov 2014 | 9:54 pm
    Every entrepreneur and every business will hit this point.Facing something that hits you like a punch to the heart.It could be getting your websites indexed, go dark, invisible off the face of Google.It could be seeing your Bing PPC quality scores drop to 1/10 for your keywords.It could be Facebook suspending your Facebook Ads or Facebook profile (also cutting off access to your ads account).Recently I was following developments in the Kindling forum, seeing a writer who had shut off most of her successful online business to focus on writing.The sad reality is that the amount of effort is not…
 
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    SEOAndy

  • SEOAndy is a Finalist in the UK Blog Awards 2015 – PR, Media & Marketing

    Andy Kinsey
    21 Jan 2015 | 8:34 am
    Late last year I asked for your support in a public vote, a part of the UK Blog Awards. I was nominated in the PR, Media & Marketing category for individuals. In December, I was made aware that thanks to the fans of this blog and the work it does, SEOAndy is a finalist for the UK Blog Awards. The support I and the blog received during the public vote campaign was amazing, I cannot thank the friends of SEOAndy enough. The awards take place on April 17th, my birthday, in London. Between now and then I will be getting back to posting a whole lot of great content here and across social media…
  • 4 Reasons Small Data is Better Than Big Data

    Andy Kinsey
    7 Jan 2015 | 9:31 am
    There is no denying that “Big Data” can be important to SEO and Digital Marketing. Whether it’s looking at industry trends or monitoring the movement of illness across the globe, Big Data can have an impact on many things.  Big Data is often available at your finger tips, for us Digital Marketing types there is Google Trends, a way to see what is trending in Google Search enabling us to target better terms. However, Big Data has it’s issues; cost of collection, cost of data storage, cost of querying data, cost of managing and optimising data sets and of course the…
  • What’s In A Logo? Exploring the World of Logos

    Andy Kinsey
    27 Dec 2014 | 4:00 pm
    Logo’s are often the most iconic part of any brand, sometimes shape within a logo once seen is something you just have to tell your friends about (the arrow in the FedEx logo or the bear in the Toblerone logo). A logo can be instantly recognisable, think about Apple and CocaCola … there aren’t many folks in the world who couldn’t describe how those two logos look. Each day we probably see hundreds of Logos and don’t think about it, but what behind a logo… Amazon shows A to Z and has a cheeky smile, but not many people note both of these facts. So lets look…
  • What Google Search Looked Like for Users in 2014

    Andy Kinsey
    27 Dec 2014 | 6:19 am
    2014 was a year of the Winter Olympics, World Cup, Ebola, Conchita, Rosetta, the Ice Bucket Challenge, Robin Williams, Flappy Birds, the Selfie, the iPhone 6 and the Scottish Independence Referendum – or at least that is according to the Google Trends Guide of 2014. But what else did people around the globe search for in 2014? Here’s a quick run down. Original SEO Content by SEOAndy @ What Google Search Looked Like for Users in 2014
  • Coffee Christmas Gifts for Geeks

    Andy Kinsey
    4 Dec 2014 | 8:57 am
    I love coffee, if you’ve read my subscription coffee reviews that won’t be a surprise. Indeed, I even have written up individual posts for those I love most such as BrownBear, Kopi Coffee and The Coffee Roasters. And through the reviews many of you have purchased a subscription or a one-off bag, or even just used the link to get a Free Bag of Kopi Coffee. (And who can blame you, its great stuff). In this post I want to share with you 5 great gifts that you can get a Coffee Lover this Christmas, they are Gifts for Geeks. 1. A Gift Subscription to Kopi Coffee I love Kopi, they keep…
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    Brick Marketing - SEO Marketing Solutions Company » Brick Marketing Blog

  • Avoid the SEO Firm That Promises the Moon

    Nick Stamoulis
    26 Jan 2015 | 12:30 am
    For a few months I’ve been testing targeted Twitter ads, seeing if any decent leads came through the pipeline. As a way to pre-qualify any visitors, I wrote the ad copy to include a base price so I don’t have to pay for tire-kicking traffic or worry about sorting through potential leads that aren’t a good fit for us (or us being a good fit for them). But one day another SEO firm responded to my tweet and this is the conversation that followed: Here it is, direct from Google: No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege…
  • Social Media Automation Rules to Follow

    Danielle Bachini
    23 Jan 2015 | 1:00 am
    Social media automation tools are great. They help keep things organized and on schedule and allow users to plan out their social media messages ahead of time. However, some users fall into the automation-only trap and forget what social media is really about- being social! A social strategy that’s clearly only on auto-pilot can be a turn off for social media users. That’s why it’s important to find the balance between automation and manual work when it comes to social media. Here are 3 important rules to follow when utilizing social media automation tools: Monitor all posts I came…
  • Don’t Forget the “Marketing” in Content Marketing

    Nick Stamoulis
    22 Jan 2015 | 1:00 am
    Content marketing should really be viewed as a two-step process: first is the creation of the content and second is the promotion, or marketing, of that content. Of course, how content will be marketed may determine how it’s written/produced, etc. The content itself is nothing without the promotion and vice versa. In an article titled “Content Marketing Without Marketing Is Just Content”, author Jon Ball said: Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. The tremendous amount of content being created…
  • 5 Tips for Curating Social Media Content

    Danielle Bachini
    21 Jan 2015 | 1:00 am
    If you’ve decided to make this the year that you really take action when it comes to content marketing and social media- congratulations! As you’ve probably noticed (and likely why you’ve waited this long to get going in the first place), it takes a lot of hard work and time to create high quality content on an ongoing basis. You may be lucky to publish one new blog post a week. However, that doesn’t mean that you only have one thing to publish in social media a week. As you work on building up your portfolio of original content, you can spend time sharing the content of others in…
  • Why You Shouldn’t Use a Custom CMS for Your Website

    Michael Lupacchino
    21 Jan 2015 | 12:50 am
    Back in the day, many websites were built in programs like Adobe Dreamweaver and then were published to a server to be hosted on the web. Any time adjustments needed to be made including adding or deleting content – you had to open Dreamweaver, make the changes, and then republish to the web. In the past decade or so, content management systems (CMS for short) have made producing and managing a website a much easier task to manage. While there are plenty of options available on the market including WordPress, Joomla, Drupal, and HubSpot, not all businesses use the same applications. A…
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    Vertical Leap » Blog

  • A year in review: A celebration of our customers

    Chris Pitt
    5 Jan 2015 | 4:54 am
    As is always the way in digital marketing, 2014 has been a year of ups and downs. The addition and updates of search algorithms has kept the SEO... Read more The post A year in review: A celebration of our customers appeared first on Vertical Leap.
  • SEO predictions – The future of SEO in 2015

    Dan Callis
    19 Dec 2014 | 3:20 am
    2014, much like the last few years in SEO, was eventful for a number of reasons. From Google updates and changes in best practice, to tools that help us... Read more The post SEO predictions – The future of SEO in 2015 appeared first on Vertical Leap.
  • A year in PPC – 2014 round up

    Coralie Wood
    17 Dec 2014 | 5:58 am
    If you read our ‘A year in SEO‘ article earlier this week, you won’t be surprised to hear that 2014 was also fast-changing year for PPC. Below is... Read more The post A year in PPC – 2014 round up appeared first on Vertical Leap.
  • A year in SEO – 2014 round up

    Dan Callis
    16 Dec 2014 | 4:50 am
    2014, like most recent years, was a busy one for SEO-related updates and news. SEO is a constantly evolving industry in almost every aspect. As user behaviour, Google... Read more The post A year in SEO – 2014 round up appeared first on Vertical Leap.
  • Five SEO tactics to revive your web pages

    Jack Cooper
    9 Dec 2014 | 2:40 am
    Search engine optimisation (SEO) is a continual process of development and enhancement in line with evolvement. The aim is to make a website “most effective” in line with... Read more The post Five SEO tactics to revive your web pages appeared first on Vertical Leap.
 
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    SEO Los Angeles » Blog

  • 5 Reasons to Follow FINRA’s Guidance on Social Media – Compliance Rules

    jon rognerud
    7 Jan 2015 | 4:58 pm
    Learn About FINRA and Social Media Compliance Rules In January 2010, the Financial Industry Regulatory Authority (FINRA) provided financial industry professionals with guidelines to govern their social media interactions with the general public. Providing its registered members with guidelines about how to communicate financial information online is nothing new for FINRA; as early as 1999, the regulatory body began dictating how members should communicate within Internet chat rooms. In FINRA’s eyes, its new social media guidelines are an extension of their previous Internet communication…
  • What You See Is What You Get: How Colors and Graphics Can Fuel Your Blog

    jon rognerud
    17 Dec 2014 | 11:14 pm
    When it comes to your business’ branding, the colors and images you choose for your logo and marketing collateral are often a focal point. But beyond these initial efforts, these things tend to take a backseat. If you’re no longer considering such important elements like colors and images, especially within your blog or other content marketing initiatives, you may be missing out. After all, it only takes 90 seconds for someone to form an opinion about a product, and over 60 percent of that opinion is based on the color of the product alone, according to research published in the journal…
  • 3 Big Financial Services Social Media Marketing Rules You Must Not Miss

    jon rognerud
    26 Nov 2014 | 5:58 pm
    Social media is massive in terms of impact Nearly every company has a social media presence. It is a great way to connect with new clients and continue to develop relationships with them (high net worth prospects, for example). However, those who work in the finance industry may be a bit hesitant to get started. That is because of a set of rules published by the Financial Industry Regulatory Authority–known as FINRA. Plus, add a little bit of “social media usage confusion”, and it’s enough to stop anybody in their tracks. These rules are put into place to protect…
  • Local SEO Benefits You Should Know About

    jon rognerud
    11 Nov 2014 | 2:55 pm
    High Search Rankings If you have an online business, you know how important it can be to maintain a high search ranking. When people look online for information, the first place they often turn is a search engine, such as Google or Bing. If your website does not appear near the top of the search results, you are not going to get many visitors. Because of this, you need to make sure that you are investing enough time and effort into search engine optimization, more commonly referred to as SEO. If you do not know what this term means, you need to learn right away. Neglecting SEO is one of the…
  • 7 Essentials To Consider Before Starting SEO

    jon rognerud
    16 Sep 2014 | 1:55 pm
    Search engine optimization can be a positive channel for any ambitious business owner to achieve an unfair advantage ahead of their competitors in Google. This post was created to help new website owners understand the beginning elements of successful SEO campaign building. The reason why many people have problems achieving specific rankings is that they do not what Google wants and what to do when.  They hear “content & links”, but there are so many changes, search filters and penalties being applied almost daily. Furthermore, there is an underground community that is…
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    Have Results SEM Blog

  • How to Make The Analytics ROBOT to send virtual traffic To Any Site or Track Visits to Your Physical Rooms!!!

    Mina Adly Younan
    9 Jan 2015 | 7:35 am
    Ever wondered how traffic bots work? How come you put any URL in this simple app and you receive thousands and thousands of hits (seen on Analytics) with any parameters or metrics you like.You can identify which pages receive the traffic, session duration, used device, screen res., even IP, medium, source, etc. So you can actually see in your traffic reports on GA that you've received your traffic from CNN, NY Times, Yahoo, or even Google.The way such traffic bots work is very simple and straightforward and can used to trigger traffic signals from almost anything.Here is the HOW it Works:It…
  • A Checklist Before buying a Used Domain

    Mina Adly Younan
    9 Jan 2015 | 6:14 am
    Whether it is a .com or dot anything, you need to be sure that the domain you are paying a lot of money in is safe and worth every penny you are putting in it.Buying a used domain is like buying an expensive used car, it may look fancy but you don't know what is under the hood. So, you need to check everything, get a report, and be comfortable knowing that the domain you are driving won't run into an accident in the future because you did not spend one hour doing some check-ups.The following 14 points is my checklist, you can use it as is, or add more to it if you like:site: search on the…
  • AdWords Scripts Tools and Basics

    Mina Adly Younan
    7 Jan 2015 | 9:18 am
    You do not have to be a programmer to run AdWords Scripts, especially when you manage large E-commerce sites.I know it is intimidating for many PPC Specialists to deal with code, but when you know the great things you can do with these ready-made scripts and how to implement them as easily as setting up an Ad Group, you will regret not knowing how to do it a long time ago.First, what can you use the Adwords Scripts for:There are many things you can use the Scripts for, but the most important are:Finding broken links in destination URLsDisabling Ads or Keywords for out of stock…
  • Browser Extensions to boost your Site Traffic Organically

    Mina Adly Younan
    23 Dec 2014 | 8:45 am
    These Chrome and Firefox extensions are very handy when it comes to sharing your stuff with people outside the traditional channels.WiseStamp is a Chrome extension that allows you to have a customizable email signature with social media and HTML integration. This is a great opportunity for branding your company and sharing your social profiles with anyone you correspond with via Gmail.You can also include other cool things in your signature like your latest tweet, Google+ update, latest blog post, and more! This extension is also available for Firefox and Safari.Blank Canvas…
  • How To know If your site is Penalized by Google - Infographic

    Mina Adly Younan
    8 Dec 2014 | 5:43 am
    The following Flowshart (infographic) will help you find put if your website was hit by a Google Algorithm, whether it was panda or Penguin.Resources:1- http://moz.com/google-algorithm-change2- http://searchengineland.com/library/google/google-panda-update3- http://searchengineland.com/library/google/google-penguin-update
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    Digital Marketing Leeds | Online Marketing UK | Nebstone

  • The Value of Coupons in Digital Campaigns

    George Stevens
    6 Jan 2015 | 9:38 am
    Whether it’s gaining new customers, keeping existing customers coming back, or taking advantage of seasonal shifts in demand, vouchers, both digital and print, can be a particularly strong marketing tool… The Value of Coupons in Digital Campaigns – An infographic by the team at vouchercloud
  • The Future of ECommerce

    George Stevens
    16 Oct 2014 | 7:47 am
    Over the last 10 years, website owners have been racing to keep up as technology continues to develop and smartphones become every more dominant. With more and more people taking opportunities to go online on the move and our competition inevitably realising this mobile market, we need to make sure we’re ready for m-commerce… Portrait […]
  • PPC In 2014

    George Stevens
    14 May 2014 | 6:39 pm
    While SEO continues to face more problems and endless fighting with Penguins, Pandas, and Hummingbirds, pay per click (PPC) is going from strength to strength. As paid search continues to take market share away from organic and with PPC click through rates only set to increase, any serious business should be carefully considering where to […]
  • Consumer Psychology and Ecommerce Checkout

    George Stevens
    27 Jan 2014 | 3:56 am
    You might have spent months building your ecommerce store and your marketing campaigns to bring potential customers flooding in, but in the end it all comes down to the smallest details. The difference between a purchase and just another click on the back button can be the colour of a button. Some of these statistics […]
  • ‘The Subway Guy’ – A man who gained millions by losing a few

    Jonny Baxandall
    21 Jan 2014 | 7:24 am
    In 1998, Jared Fogle, a student at Indiana University, weighed 425 pounds (approximately 30 stone). He was, at the time, consuming around 10’000 calories each day, the amount recommended for five people. “I was barely functioning as a member of society, forget being able to act like a normal 20 year old”, Jared reflects. “I […]
 
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    blog.ispionage.com

  • 5 Key Lessons from Running a Search Marketing Agency for 5 Years

    Joe Putnam
    21 Jan 2015 | 8:30 am
    Have you ever noticed in sports, when a player is in a “contract year,” meaning he’ll be a free agent on the open market for the following season, they tend to perform extremely well or crumble under the pressure? The reason is because the athlete knows that his or her performance will dictate their value The post 5 Key Lessons from Running a Search Marketing Agency for 5 Years appeared first on .
  • How a Search Marketing Agency Went from $0 to $2,500,000 in Revenue in One Year [Interivew]

    Joe Putnam
    14 Jan 2015 | 9:25 am
    We recently met Johnathan Dane of Disruptive Advertising, a Utah-based PPC advertising agency, and learned that he was responsible for growing the business from $0 in revenue to $2,500,000 in one year. Since a lot of our readers own search marketing agencies or would someday like to start one, we decided this was a story we couldn’t The post How a Search Marketing Agency Went from $0 to $2,500,000 in Revenue in One Year [Interivew] appeared first on .
  • What to Look for When Hiring a Search Marketing Agency

    Joe Putnam
    6 Jan 2015 | 6:00 am
    Hiring a reliable, reputable search marketing agency is about more than just finding “someone who knows SEO.” It’s about working with a company that’s not only up-to-date on the changes in technology and search algorithms, but knows how to apply that technology and how those changes affect your business. As you delve deeper into understanding The post What to Look for When Hiring a Search Marketing Agency appeared first on .
  • PPC Challenge: How to Drive More Sales for C12 Recovery Drink

    Joe Putnam
    30 Dec 2014 | 6:00 am
      Gene Morris, the owner of C12 Recovery Drink, recently decided to give PPC advertising a try to see if he could use it to grow his business. He also signed up for iSpionage to see what he could learn from competitors in order to improve his campaign. We thought it would be helpful for him The post PPC Challenge: How to Drive More Sales for C12 Recovery Drink appeared first on .
  • The Beginner’s Guide to Setting Up a Facebook Retargeting Campaign

    Joe Putnam
    22 Dec 2014 | 7:00 am
    If you’re active on Facebook and have recently browsed through the newsfeed, you’re definitely familiar with Facebook retargeting but might not even be aware of it! Marketers are currently reaching users in a strategic fashion by using Facebook to retarget visitors who’ve been to their site. The result is a low cost per acquisition and a high The post The Beginner’s Guide to Setting Up a Facebook Retargeting Campaign appeared first on .
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    Webiny

  • How good is PHP?

    Sven Al Hamad
    9 Jan 2015 | 12:18 am
    I've been writing PHP applications for the last 10 years. PHP is still, mostly thanks to Wordpress, the most used server-side language on the Internet (source). It is used on more than 82% of all websites. But why, with all that “glory” some developers say is really bad language? They often use the term "spaghetti code”, slow or even evil.
  • The Vision behind Webiny

    Sven Al Hamad
    27 Dec 2014 | 9:24 am
    I want to use this blog post to pass along our vision and goal for Webiny. It’s not always easy to show and make somebody feel the same energy and enthusiasm that we currently have within our team, but I'll do my best.
  • What is Webiny Framework

    Sven Al Hamad
    15 Dec 2014 | 9:56 am
    Webiny Framework is just another PHP based framework ... yes that's TRUE, and this blog post is exactly about that. I will talk about why we created a new PHP framework, how do we plan to develop it further and why should you try it out.
  • Project Update

    Sven Al Hamad
    24 Nov 2014 | 11:18 am
    A brief status update on the project roadmap, and current activities.
  • The 15 Types of Bloggers Plying their Trade in the Blogging World

    Pratik Dholakiya
    4 Nov 2013 | 12:53 am
    What kind of blogger are you? Answering this question is an important part of becoming a successful blogger. A blogger is defined by the quality of his write ups, the niche the blogger targets, and the authority he builds up over the years. Readers form an opinion of the blogger, his personality, his attitude and character traits from the content he comes up with, for them.
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    Medical, Dental Practice Marketing

  • Look at Your Practice Through Your Patients’ Eyes

    admin
    30 Dec 2014 | 2:15 am
    Has your practice experienced a decline in patient visits, new patients and new patient inquiries? Have you seen an increase in cancellations or no-shows? Here are three things you can do to help ensure your patients’ satisfaction and loyalty. Build Relationships – If patients feel that you care about them, they are less likely to seek other practitioners. Build relationships by making eye contact, listening and providing thorough explanations of treatment options and expected benefits. This may seem like a no-brainer, but get to know your patients by name. Use their names when you talk…
  • Breaking Through Online Content Clutter With Video

    admin
    30 Dec 2014 | 2:13 am
    How do health practices (doctors, dentists, veterinarians, therapists) differentiate themselves and cut through increasing online content clutter? According to a recent report by the Aberdeen Group (aberdeen.com), 95% of best-in-class marketers use video to stand out from the crowd and increase patient attraction. Whether you are a physician, a dentist, a physical therapist or a veterinarian, your website can and should be one of your most effective marketing platforms. By the same token, online video can and should be one of your most effective marketing tools. According to the report, video…
  • Four Things You Can Do to Stimulate More Positive Reviews

    admin
    25 Nov 2014 | 10:55 pm
    About one-quarter (25 percent) of patients leave medical practices every year for reasons that may be unknown to practitioners until complaints or poor reviews appear online. Here are four ways you can stimulate more positive online reviews: 1) Patient satisfaction surveys. Conduct quarterly satisfaction surveys either on your own or through a third party that offers this service. Pay attention to the results. Correct any problems quickly. With ACA’s Medicare stipulations, physician satisfaction scores will be linked to reimbursement by 2015. The time to craft a process and get your…
  • The Latest Data About Online Reviews

    admin
    25 Nov 2014 | 10:53 pm
    Today, more American consumers than ever are writing and using online reviews to shop for doctors, dentists, veterinarians and physical therapists. In fact, the latest statistics show dramatic increases in the use of online reviews. In 2013, Software Advice, a practice management systems research group, published the results of a survey they conducted in an effort to learn more about how patients use online reviews. This year, they updated their findings. The most recent Software Advice survey, which sampled 4,620 patients throughout the United States, revealed that the number of patients…
  • The Difference Between “Me” & “You” Marketing

    admin
    3 Nov 2014 | 5:21 am
    Whether you are a physician, dentist or veterinarian, there are two basic styles of marketing messaging in healthcare. One is focused on the marketer and the other is focused on the patient or person you are marketing to. Whether you are a solo practitioner, a doctor in a large group, a veterinary clinic or a hospital, you should understand the difference between “Me” and “You” marketing and messaging and the way each style affects a reader. The easiest way to illustrate the difference between “Me” messaging and “You” messaging is to give you an example of each. Read the brief…
 
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    Digital Marketing & Web Design Blog

  • How SPINX re-launched a beauty brand, and raised website traffic by 132%

    Sukesh Jakharia
    23 Jan 2015 | 12:35 pm
    Without question, ecommerce businesses rely on their website more than any other digital asset. Social media channels are great for promoting sales, interacting with customers, and directing traffic, but the most important conversions (and of course, sales) happen in the online store, aka, a brand’s website. This is why Physician’s Formula, a beauty brand, contacted SPINX Digital. The company wanted to revamp its website, improve user experience, and create a more robust online presence. It was a tall order, but ultimately a successful one. In fact, in an article on Media Post, digital…
  • Focus on the Big Picture: Essential Objectives for Every Digital Marketer

    Sukesh Jakharia
    19 Jan 2015 | 4:33 am
    For marketers, it’s easy to get lost in day-to-day tasks. Whether we’re tweaking upcoming campaigns, reviewing reports, corresponding with clients, or working on one of the 563 other things that need to get done asap, sometimes the big picture of what we do becomes obscured – to our detriment. Obviously, you can’t neglect the everyday details of your work, no matter how mundane. The trick is to always remember that big success comes from big ideas. In digital marketing, this means taking a step back and ensuring that your overall goals are thoughtful and innovative. If you’re stuck…
  • The Essential Guide to Designing a Memorable Brand Logo

    Sukesh Jakharia
    12 Jan 2015 | 12:20 am
    As any designer will tell you, logos are easy to screw up. Sure, they may look easy. After all, it’s just an image, right? And images are just glorified doodles. They create themselves! If only it were that easy. Despite how it may seem, great logos are deceptively simple. What may appear as haphazard is actually the result of high artistic talent and deep brand understanding. A designer’s job is to distill volumes of information into one symbol that’s familiar, trustworthy, and superior (and looks cool to boot). And if it’s successful, the logo’s combination of shape, color and…
  • Get More Twitter Followers Today With These Powerful Tips

    Sukesh Jakharia
    5 Jan 2015 | 9:04 pm
    People often assume that success on Twitter is due only to great tweets, but this isn’t the whole truth. Obviously, more people are going to follow you if you can post informative, relevant, and entertaining content. However, there’s one key factor to Twitter power that many people overlook: a great profile. Think of it this way. When you first stumble across a profile, you quickly form an impression and decide if you’re going to follow it or not. In fact, the decision happens in seconds, doesn’t it? Maybe you’ll glance at a few tweets, but the overall look of the profile page is…
  • 5 common AdWords Mistakes You Need to Avoid

    Sukesh Jakharia
    31 Dec 2014 | 1:19 am
    Of all the tools used by digital marketers, Google’s AdWords can be the biggest waste of money. Businesses risk losing their investment – not to mention time – if the ads aren’t properly implemented, which is surprisingly easy to do. Newbies often fail to take the nuanced approach necessary to driving clicks, while veteran marketers unfamiliar with the platform tend to sink money into it and more or less hope it takes care of itself. However, if handled properly, AdWords can yield highly profitable results. The trick is knowing how to use it, or for the purposes of this article, how…
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    iRISEmedia.com

  • Pinterest vs. Instagram: Which One Should You Use?

    Jim Bensimon
    23 Jan 2015 | 8:35 am
    Pinterest & Instagram have undeniably become popular visual social platforms among brands and consumers. That is because, we, as humans, are able to process images 60,000 times faster than text and 90% of information transmitted to the brain is visual. Marketers, who embrace visual content, see a larger return on investment in terms of more readers, more repins, more leads, more customers and revenue as well. It you would like to get in on the photo sharing action, but don’t have the resources to participate in both, how do you decide between the two? It all depends on who your target…
  • Top 10 Retailers That Closed Their Stores in Canada

    Alex Noudelman
    22 Jan 2015 | 10:34 am
    It’s very unfortunate, but the death of brick-and-mortar retail stores is approaching and inevitable. For decades, Canadian consumers have been accustomed to traditional retail stores where they could purchase all their clothing, gifts and groceries under one roof. The model, which emerged in the 1960s, is under serious threat now as consumers are opting to do their shopping online: no line ups, no waits for parking spots and no need to get out of bed. A key indicator of this change is the number of retail stores that have exited from the Canadian markets in recent years, citing loss in…
  • How Facebook Reshaped the Global Economy: Report

    Olga Mestnikova
    21 Jan 2015 | 6:26 am
    The most recent report released by Deloitte examines the global economic impact of Facebook. Since its launch in 2004, Facebook enabled millions of people across the world to unlock new opportunities through connecting people and businesses, embracing innovation and discover marketing opportunities. Deloitte estimated that in 2014, Facebook enabled $227 billion of economic impact and 4.5 million jobs globally, serving as a marketing tool for large and small-to-medium sized companies, a platform for app development, and a tool to connect with others. Facebook: Platform for Marketing The…
  • 7 Ways Technology & Social Media Are Influencing Our Lives

    Alessa Brauckmann
    20 Jan 2015 | 3:17 pm
    In the following article, our Digital Marketing Intern, Alessa Brauckmann, explores the 7 ways in which technology and social media is influencing us. 1. Phonographs Changed the Standard Length of Music Thomas Edison is the inventor of the phonograph and it’s thanks to him that we are able to listen to music wherever and whenever we want. Unfortunately, the invention ushered in the downfall of classic music. The machine was only able to record a certain length of music. As a result, long pieces of music, such as Classic Music became out of fashion. We are now so used to songs that are 5…
  • Online Branding – 5 Factors That Influence Consumer’s Buying Decisions

    iRISEmedia Staff
    18 Jan 2015 | 9:56 pm
    It is our belief that a consumer’s decision to buy a product is influenced by five major factors. These 5 factors also help buyers develop product and brand preferences. Unfortunately, life’s circumstances are beyond our control and we are not able to make changes to our buyer’s preferences; even with the best marketing and sales pitches. What we can do is understand our consumer’s preferences and buying habits, so that they can appeal to them and make meaningful connections on both personal and professional levels.     1. Monetary Factor In a way, any product…
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    SEO & Digital Marketing Hub - Joseph Onibokun

  • 7 Ways to Influence Google Results with Search Preferences

    Joseph
    7 Jan 2015 | 3:55 am
    The typical Google search engine user probably never navigates away from the home page or first search result page (SERP) when conducting a search. This means that many are unaware of the possibility of personalising search results by editing their search preferences. For example, considering that over 70% of users never view search results on page … Continue reading 7 Ways to Influence Google Results with Search Preferences →
  • 3 Awesome Resources for Free Photos that Don’t Suck

    Joseph
    10 Dec 2014 | 4:27 pm
    It’s impossible to overestimate the impact of visuals on our emotions. Within seconds of arriving at a website, we’ve already made our snap judgments as to the quality of the publishing brand and how likely we are to do business with it. As a result, site owners need to ensure that all the elements which … Continue reading 3 Awesome Resources for Free Photos that Don’t Suck →
  • Moving Targeting and Pricing In New Facebook Advert Set

    Joseph
    2 Nov 2014 | 10:08 am
    When Facebook announced that changes to their Ad Targeting and Bidding structure would take place on September 1, not many fully understood how it would affect them, especially in relation to already existing ads and campaigns. However, take it or leave it, this change was needed particularly because the previous Facebook Ad format was long-winded and unnecessarily complicated. … Continue reading Moving Targeting and Pricing In New Facebook Advert Set →
  • Landing Pages Are Powerful – Here’s Why You Should Start Using Them

    Joseph
    13 Oct 2014 | 11:45 am
    A landing page, otherwise known as a ‘squeeze page’, is a standalone webpage with a single, focused objective. It typically includes an offer, along with a form to capture visitors’ contact information and a call-to-action. One of the best ways to convert strangers and fans into business prospects online is by using landing pages, yet … Continue reading Landing Pages Are Powerful – Here’s Why You Should Start Using Them →
  • 3 Easy Search Engine Marketing Tricks To Get Your Blog Ranking Higher

    Joseph
    7 Sep 2014 | 10:06 am
    When you write blog posts, your biggest goal is to get high quality traffic to your blog. The best blogs have lots of activity, with people reading the posts and leaving their comments. Search engine optimization is one of the most important ways to get more targeted visitors to your blog. This will help you … Continue reading 3 Easy Search Engine Marketing Tricks To Get Your Blog Ranking Higher →
 
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    UpCity Daily Tips

  • How to Make Sure Your Website Content is Unique

    John Anyasor
    26 Jan 2015 | 4:00 am
    Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring a comprehensive look at one of the recommended tasks built into the UpCity software. Background on the Uniqueness of…
  • 25 Inbound Marketing Articles of the Week: January 23, 2015

    John Anyasor
    23 Jan 2015 | 4:00 am
    Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, search optimization, social media, and much more. It’s that time again folks! The day where we collect our favorite articles that came to our attention in the inbound marketing industry. We’re excited to share these content pieces with you, as a lot of them exemplify what we do in our own marketing campaigns. As you wind down for the long weekend, go through and pick out your favorites in our top 25 roundup for the week! Enjoy! Search…
  • Ask the Experts 1/21: Mobile Optimization, Google Knowledge Graph

    John Anyasor
    21 Jan 2015 | 6:00 am
    Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog. To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence. Question One: Is mobile optimization really that important to my website? Our Response: Not only does mobile…
  • Top 10 Tips on Improving Your Wix Site

    John Anyasor
    20 Jan 2015 | 4:00 am
      Web design is one of the most fundamental building blocks of SEO. Where you put your page titles, how you create titles for those pages, and how those pages are laid out are all integral to how well your site is set up to receive visitors. Although there are many cases where the quality of content can render this factor irrelevant, these situations tend to be outside the scope of beginners. In most cases, you want to have a well designed website with strong search-optimized characteristics. Enter Wix.com. It’s a content storage site that enables you to feature your work on an…
  • How to Create An Account and Share Content on Diigo

    John Anyasor
    19 Jan 2015 | 6:00 am
    Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring a comprehensive look at one of the recommended tasks built into the UpCity software. Background on Diigo Diigo stands for…
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    Kate Ideas

  • How to Add an Annotation in Google Analytics

    Kaitlin
    13 Jan 2015 | 7:00 pm
    Wondering how to add an annotation in Google Analytics? It’s pretty easy to do and it is really useful for keeping track of important marketing events, seasonal changes, Google algorithm updates, and other things that may have an impact on your site analytics. This is one of the best ways to keep track of the qualitative reasoning behind your marketing, and to collaborate with others on your team about what events had major impacts on your marketing. Also, it helps you measure the effectiveness of specific marketing campaigns. All you have to do is go to any standard report where there…
  • How to Add a Simple Photo Gallery to Your WordPress Site

    Kaitlin
    13 Dec 2014 | 12:34 pm
    Have you ever wondered how to set up a simple photo gallery on your WordPress site? It’s actually pretty easy to get great looking WordPress photo galleries on your site. Here’s a short video explaining how: There are 5 default appearance types for slideshows in WordPress. Here’s how each of them looks: Slideshow Type: Click to view slideshow. Tiled Mosaic Type:   Circles Type:   Thumbnail Grid: Square Tiles: There’s also a free WordPress plugin called “WP Custom Gallery Links” that make it possible to link your images to specific pages on your…
  • How to Use Yoast SEO WordPress Plugin for Keyword Optimization

    Kaitlin
    10 Dec 2014 | 11:50 pm
    I love the Yoast SEO WordPress plugin, especially how it makes keyword optimization relatively easy. It’s super important to pick a “focus keyword” for each blog post that you write. That main keyword phrase will help the search engines to understand what your page is about. So your blog post may start to rank well for that keyword phrase, and you’ll start getting people coming to your site when they type that search phrase into Google. This video is all about how to do that. Here’s my written instructions for how to do what I explain in the video. The first…
  • Best Online Marketing Books for Entrepreneurs

    Kaitlin
    20 Nov 2014 | 9:28 pm
    Here are some recommended resources that may be helpful for you as you are trying to learn and empower yourself to market your business in the competitive online marketplace. These are some of my favorite books that have helped me tremendously as I’ve built up my marketing skills and prowess.   Books on Search Engine Optimization & Online Marketing The Art of SEO (Theory in Practice) by Eric Enge. There’s really only one book that I highly recommend on the subject of SEO. It’s quite comprehensive and fairly easy to digest. It’s a rather large read, at 716…
  • The Best Way to Get Free Stock Photos

    Kaitlin
    10 Nov 2014 | 8:35 pm
    Looking for free stock photos for your website? Here are some tips on the best way to get free stock photos that are DRM-free and copyright-free. I have worked on several websites that need quality images, but usually for small online businesses, purchasing high-quality stock photos is not in the budget. So here are some links and tips & tricks for how to find and use free stock photos, even for commercial purposes. A word of caution: before using any photos from any source online, please be absolutely sure to read the fine print and confirm that you can use the photo on your site. If the…
 
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    Six Degrees Digital Media

  • Business Owners Beware of this Google Scam

    angmoore
    23 Jan 2015 | 10:04 am
    Seems like no place is safe anymore. There is always someone trying to make a fast buck and others who just seem to get their kicks from doing something “just because they can”. If you’ve gotten a postcard that “appears” to be from Google in the mail, think twice before acting on it. You might […] The post Business Owners Beware of this Google Scam appeared first on Six Degrees Digital Media.
  • The Top 10 Google Takeaways from 2014

    angmoore
    16 Jan 2015 | 10:20 am
    Generally the end of one year and the beginning of a new one prompts reflection on what has transpired over the last 12 months. In normal every day life, up are likely to have had  some major and minor changes in your personal like.  When it comes to the online world, that’s an understatement. Between […] The post The Top 10 Google Takeaways from 2014 appeared first on Six Degrees Digital Media.
  • What You Need to Know to Get Google to Notice Your Site

    angmoore
    2 Jan 2015 | 5:12 pm
    Perhaps you are curious as to why Google gives more love to some web pages over others. Here is a great Infographic from Quicksprout that explains it. Courtesy of: Quick Sprout The post What You Need to Know to Get Google to Notice Your Site appeared first on Six Degrees Digital Media.
  • 5 Tips For Social Media Marketing

    angmoore
    23 Dec 2014 | 9:38 am
    5 Tips for Better Social Media Marketing Social media marketing can help elevate your audience and customer base in a dramatic way. But getting started can be challenging. Here are 5 tips to keep in mind when working on your social media marketing strategy: Listen Read your target audience’s online content and join discussions to […] The post 5 Tips For Social Media Marketing appeared first on Six Degrees Digital Media.
  • What is Facebook’s Guided Browsing?

    angmoore
    17 Dec 2014 | 9:17 am
    Is it possible that the much-touted local search networks are soon becoming Internet dinosaurs? Facebook is muscling in on their territories with the introduction of guided browsing. Known as “Places,” simply enter your city’s name and find local attractions, restaurants and other places. Other Facebook users have left information on these businesses, posted ratings and […] The post What is Facebook’s Guided Browsing? appeared first on Six Degrees Digital Media.
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    Six Degrees Digital Media

  • Business Owners Beware of this Google Scam

    angmoore
    23 Jan 2015 | 10:04 am
    Seems like no place is safe anymore. There is always someone trying to make a fast buck and others who just seem to get their kicks from doing something “just because they can”. If you’ve gotten a postcard that “appears” to be from Google in the mail, think twice before acting on it. You might […] The post Business Owners Beware of this Google Scam appeared first on Six Degrees Digital Media.
  • The Top 10 Google Takeaways from 2014

    angmoore
    16 Jan 2015 | 10:20 am
    Generally the end of one year and the beginning of a new one prompts reflection on what has transpired over the last 12 months. In normal every day life, up are likely to have had  some major and minor changes in your personal like.  When it comes to the online world, that’s an understatement. Between […] The post The Top 10 Google Takeaways from 2014 appeared first on Six Degrees Digital Media.
  • What You Need to Know to Get Google to Notice Your Site

    angmoore
    2 Jan 2015 | 5:12 pm
    Perhaps you are curious as to why Google gives more love to some web pages over others. Here is a great Infographic from Quicksprout that explains it. Courtesy of: Quick Sprout The post What You Need to Know to Get Google to Notice Your Site appeared first on Six Degrees Digital Media.
  • 5 Tips For Social Media Marketing

    angmoore
    23 Dec 2014 | 9:38 am
    5 Tips for Better Social Media Marketing Social media marketing can help elevate your audience and customer base in a dramatic way. But getting started can be challenging. Here are 5 tips to keep in mind when working on your social media marketing strategy: Listen Read your target audience’s online content and join discussions to […] The post 5 Tips For Social Media Marketing appeared first on Six Degrees Digital Media.
  • What is Facebook’s Guided Browsing?

    angmoore
    17 Dec 2014 | 9:17 am
    Is it possible that the much-touted local search networks are soon becoming Internet dinosaurs? Facebook is muscling in on their territories with the introduction of guided browsing. Known as “Places,” simply enter your city’s name and find local attractions, restaurants and other places. Other Facebook users have left information on these businesses, posted ratings and […] The post What is Facebook’s Guided Browsing? appeared first on Six Degrees Digital Media.
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