SEM (Search Engine Marketing)

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  • Should I stay away from highly competitive keywords?

    Search Engine Guide : Small Business Search Marketing
    26 May 2015 | 1:09 pm
    by Mike Moran If you've used Google's Keyword Tool, you've probably seen the column called "Competitiveness," with levels low, medium, and high. The low. medium, and high are based on the competitiveness of a keyword among paid search advertisers. The more advertisers are bidding on a keyword, the higher the competitiveness. By itself, paid search competitiveness tells you nothing about the organic search competitiveness, but in reality they usually run about the same. So, most people ask the same thing about keywords: "Should I stay away from highly competitive keywords?"Like any good…
  • Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

    Small Business Search Marketing
    Matt McGee
    16 May 2014 | 8:43 am
    My bike, its front tire flat as a pancake yesterday. What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair service — had just been featured in our local paper earlier this week. I told him I didn’t trust myself to do it right after three decades, and Mike promised to come out, fix my flat tire and give my bike a general tune-up, too. While we were on the phone, Mike said he’d be happy to educate me so that I could…
  • 3 Types of Blog Posts That Draw In Readers

    Website Promotion Strategy
    Chris Robertson
    28 May 2015 | 7:55 pm
    If there is one major lesson business owners have learned over the past few years, it’s that when you have a blog associated with your business, you have to do more than just write posts that advertise your products and services. Readers, especially today’s sophisticated ones, want more than an online advertisement disguised as a blog post. However, there are some types of posts that seem to not only attract readers, but also cause them to share them with their friends, family and social media connections. Here are three of them that we see the best results with. The List Perhaps one of…
  • The Dirty Make Money Online Space & Giving People True Value

    ShoeMoney
    Jeremy Schoemaker
    13 May 2015 | 1:23 pm
    A month or so ago I was watching this video on YouTube with John Reese,  Frank Kern, and Tony Robbins were talking about their frustrations in that people who buy their training programs rarely take action.   The really interesting thing is when they talked about how the SAME people keep buying products  for thousands of dollars and then email them email them saying they don’t know how to get started. That video really got me thinking.  After all – I have sold over 25,000 units of my 2 training products  (over ten million dollars worth) focused on educating people on how to…
  • Clix Marketing’s #PPC News & Views: May 29th, 2015

    The Clix Marketing Blog
    Michelle Morgan
    29 May 2015 | 5:48 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts The SEM Post Can Facebook Unseat Google?: The battle for advertising dollars has been raging for a while now and Facebook is making some serious advancements. Check out this post for some very savvy comments and observations by one of our industry’s leading ladies. Search Engine Land How a “Good” AdWords Campaign Structure Can Hinder Advanced Insights & Strategies: While there’s no perfect account structure for all businesses to…
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    ShoeMoney

  • The Dirty Make Money Online Space & Giving People True Value

    Jeremy Schoemaker
    13 May 2015 | 1:23 pm
    A month or so ago I was watching this video on YouTube with John Reese,  Frank Kern, and Tony Robbins were talking about their frustrations in that people who buy their training programs rarely take action.   The really interesting thing is when they talked about how the SAME people keep buying products  for thousands of dollars and then email them email them saying they don’t know how to get started. That video really got me thinking.  After all – I have sold over 25,000 units of my 2 training products  (over ten million dollars worth) focused on educating people on how to…
  • Ok Udemy Doesn’t Suck After All (for me)

    Jeremy Schoemaker
    11 May 2015 | 9:09 am
    A couple years ago my good friend,  Dan Martell, told me he was investing in a new site called Udemy.  A marketplace type site where you can upload your courses and sell them to people.  They handle customer support, refunds, merchanting and all of that. There seems to be a couple of these that come along every year and they all reach out to me (and im sure anyone who has training products online for sale) and I ignore them. I HATE THESE BUSINESS MODELS Why? You basically build their business for them.  You upload all your content,  promote it to your people/family/friends whatever,…
  • 7 Multi-Millionaire Bloggers That Never Planned To Be & Their Secrets

    Jeremy Schoemaker
    7 May 2015 | 4:36 am
    So you want to make money online?  And you are probably looking for a magic bullet or the “secret” on how the guru’s do it.  What if I told you that there are more millionaire bloggers,  that started on a free blogging platform, than ANY other “make money online” industry COMBINED.  and I would venture to say 99% of them never intended to make a dime. I could name random ones forever and if you just google millionaire bloggers you will find an endless list. Instead, I thought that I would name the ones I have a personal relationship with and remember when…
  • The Unreal Ride Of Successes and Mistakes in 10 years of MMO

    Jeremy Schoemaker
    1 May 2015 | 1:28 pm
    Recently I got my monthly reminder to send the monthly recap as December came to a close. But it’s the 1st of January so then I thought, well maybe I should do a year review. But it’s actually much bigger than that. My Google Adsense check, otherwise known as THE Check, was issued September of 2005.  Yup. I started making my first dollar 10 years ago this year.  My Adwords account was created January 15th 2005.   I remember the first time I made a dollar in a day. I was so excited to show my wife. It evolved slowly and didn’t do much for a bit.  I actually took it off if…
  • Affiliate Marketing 101 For Affiliates and Product Owners

    Jeremy Schoemaker
    1 May 2015 | 8:41 am
    I have been meaning to write a general guide to Affiliate Marketing but with some real life examples from my experiences for about hmm 4 years now.  This is by no means a holy grail but I wanted to put something out. When I started in making money on the internet it was through Google AdSense.  But it didn’t last long because I learned very quickly that all the advertisers through AdSense were Affiliate Marketers.  So I followed the money and signed up to these affiliates and that started my world of selling other people’s products as an affiliate. The Affiliate Marketing world…
 
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    The Clix Marketing Blog

  • Clix Marketing’s #PPC News & Views: May 29th, 2015

    Michelle Morgan
    29 May 2015 | 5:48 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts The SEM Post Can Facebook Unseat Google?: The battle for advertising dollars has been raging for a while now and Facebook is making some serious advancements. Check out this post for some very savvy comments and observations by one of our industry’s leading ladies. Search Engine Land How a “Good” AdWords Campaign Structure Can Hinder Advanced Insights & Strategies: While there’s no perfect account structure for all businesses to…
  • Getting Started with Facebook Local Awareness Ads

    Joshua Stone
    28 May 2015 | 5:30 am
    Facebook added call-to-action buttons to its newsfeed ads last October, allowing users to click a button to either call or get directions. These new features make it more convenient for customers to reach you directly from their mobile device. Facebook has been upgrading its local awareness ad program and this is latest example of how they are trying to make Facebook advertising cost effective for small businesses. The Call Now or Directions button appear on the bottom right corner of a newsfeed ad. This saves customers valuable time by not forcing them to click an ad, visit a web page, and…
  • How Do You Gain & Deliver PPC Value to Your Clients?

    Robert Brady
    27 May 2015 | 5:29 am
    An interesting question was asked on #PPCChat the other day that started a lively conversation. The question was this: Q4: Should clients expect their agencies/PPC providers to attend conferences, follow blogs, write articles, etc? Why or why not? #ppcchat — Matthew Umbro (@Matt_Umbro) May 26, 2015 Q4: Should clients expect their agencies/PPC providers to attend conferences, follow blogs, write articles, etc? Why or why not? There were lots of “Yes” responses and a couple “No” responses, but for the most part it was a polarizing question that people felt strongly one…
  • Bing Ads for Mac Users: A Survival Guide

    Michelle Morgan
    26 May 2015 | 5:48 am
    By now it’s no secret that managing a Bing Ads account on a Mac isn’t the easiest thing in the world. For years now, a section of the PPC industry has been emphatically asking for a desktop editor for Bing Ads that’s compatible with Mac. With more than double the votes of the next suggestion, it’s obvious this is a fiercely desired tool. Despite Bing’s work to listen to advertiser suggestions to improve their platform, it’s clear there’s a bit more going on here than simple compatibility issues. With no end in sight, it’s become obvious that to…
  • Clix Marketing’s #PPC News & Views: May 22, 2015

    Michelle Morgan
    22 May 2015 | 5:49 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts SEER Interactive How to Create User Personas with Google Analytics: PPC isn’t only about keywords. It’s increasingly becoming about the individual audience members themselves, but how do you identify and reach those users? Well, to answer the first half of that challenge, check out this post and get answers to who you should focus on targeting. PPC Hero Are You Maximizing Your Revenue? Impression Share Reporting in Excel: It’s not always…
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    Small Business Search Marketing

  • Sometimes, It’s the Little 4×6 Marketing Things That Matter

    Matt McGee
    4 May 2015 | 8:14 am
    I stopped using national flower services years ago, mainly after reading some of the articles on FloristDetective.com — like this one, but really, just click all the links in the left nav that catch your eye. You’ll never order flowers from a middleman again. So, over the years, as friends have lost loved ones, or celebrated weddings and new arrivals, I always look for a local florist in the delivery area and call the shop direct to place an order. I’ve ordered directly from probably 10-15 florists across the U.S., but never before has something like this come in the mail…
  • Everything You Need to Know About SEO, You Can Learn on Twitter (Part 1)

    Matt McGee
    17 Oct 2014 | 9:33 am
    Alright peeps, little did you know, but I’ve been faving and bookmarking your SEO tweets for like the past two years or so. Maybe more. (I’ve also been faving and bookmarking your social media marketing tweets, and those’ll show up in a future article.) The thing I’ve learned most from this exercise? You can learn a lot about SEO by following the right people on Twitter. Below are 21 great SEO lessons from some smart and excellent Twitter users. If you want more of their wisdom, start following them. Or just wait until I compile part two … but that might be a…
  • This Just In: “Deconstructing Pigeon” Session Added to @SMX East (Speakers Wanted)

    Matt McGee
    31 Jul 2014 | 7:41 am
    In light of last week’s news about Google’s new “Pigeon” local algorithm update, we’ve decided to add a session about it at SMX East: Deconstructing Pigeon, Google’s New Local Search Algorithm I’ll be coordinating that session, and I’m looking for speakers right now! It’s scheduled for day two of the conference, which is October 1st, from 1:30 to 2:45 pm. Ideally, we’ll have a panel with 2-3 speakers and then plenty of time for audience Q&A. What I’m Looking For I know it’s less than a week since Pigeon came to light,…
  • What I’m Looking For in My Sessions at SMX East 2014

    Matt McGee
    26 Jun 2014 | 11:02 am
    We’ve just published the SMX East 2014 agenda and I have two sessions that I’m coordinating this year — one on local search, and the second on Pinterest as a search engine and e-commerce marketing opportunity. The Speaker Pitch Form is also open, so if you’d like the chance to be part of either of my sessions — or some other session(s) — get your pitch together and submit it as soon as you can. (Reminder: see my unofficial tips for submitting pitches.) As I’ve done before, I want to give a quick heads up about what I’m looking for in each…
  • Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

    Matt McGee
    16 May 2014 | 8:43 am
    My bike, its front tire flat as a pancake yesterday. What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair service — had just been featured in our local paper earlier this week. I told him I didn’t trust myself to do it right after three decades, and Mike promised to come out, fix my flat tire and give my bike a general tune-up, too. While we were on the phone, Mike said he’d be happy to educate me so that I could…
 
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    Yoast

  • YoastCon free livestream

    Thijs de Valk
    25 May 2015 | 5:14 am
    We’re very excited that it’s only two days until YoastCon kicks off! So it’s high time we share the link to the free livestream that’ll also be available for this day. Tune in for free here » Or copy this link: https://www.youtube.com/watch?v=vWp16iZsnTo The day is planned out as follows: Timetable 27th May Time What Streamed 08:45 – 09:15 Registration 09:15 – 09:45 Opening talk by Joost Yes 09:45 – 10:30 Marcus Tandler – Rise of the machines No 10:30 – 10:45 Erwin & Joost – Yoast redesign Yes 10:45 – 11:15 Coffee and…
  • Announcing a Yoast redesign

    Joost de Valk
    24 May 2015 | 1:57 am
    As I announced in our previous post on the evolution of Yoast avatars, we’re working on a redesign. In fact… The HTML and CSS are mostly done, but we’ll take quite a bit more time to work on it. Over the summer we’ll make a WordPress theme out of it and make sure that all the content is presented in the best possible way when we launch on September 1st. We can’t keep our mouth shut that long though, we’re just to used to being open, so we want to give you a sneak peek. Today at YoastCon, Erwin and I unveiled this redesign. As we don’t expect all of…
  • Phantom Quality Panda and Google Search Console

    Michiel Heijmans
    22 May 2015 | 6:37 am
    At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might say. Well, remember the Panda updates that immediately affected 5% of the internet? That for instance also meant an increase in site review business for us. We want to be prepared :) Quality Update, Phantom 2 or Reverse Panda? Google did another…
  • Website Maintenance: clean up old posts & pages

    Joost de Valk
    13 May 2015 | 6:10 am
    When you maintain a blog, you write different types of posts. Of course, you try to write evergreen cornerstone content posts all the time. The reality is different. Some posts have historical value, others only have momentary value. You should go through your archive every once in a while, and clean it up. This should be a part of your regular website maintenance routines. One way I like to go through our old posts is by checking our XML sitemap. You open the post or page sitemap and go through the posts from old to new. There are three possible decisions for each post: keep, re-do and…
  • The evolution of Yoast avatars & we’re doing a redesign!

    Joost de Valk
    12 May 2015 | 4:32 am
    Over the years, our avatars have evolved quite a bit. Paul Madden created the first avatar, back in 2007. A few years later, I asked Erwin to improve upon it and he ran off with them. He created many, many avatars. First of me, later on of the entire, rapidly growing, team. Below is an infographic highlighting that history, about which we’ll talk more at YoastCon. Yoast redesign At YoastCon, we’ll also talk about the next step of the yoast.com design that Mijke and Erwin have been working on. The avatars will stay, but they won’t be as prominent anymore. Now that Marieke,…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • What Is Facebook Business Manager?

    Alex DeLeon
    22 May 2015 | 1:39 pm
    During the onboarding process for new clients at Portent, the Social Team is frequently asked if there exists a more buttoned up approach to managing employee access to a company-owned Facebook page. Social media as its own business practice has become increasingly commonplace within organizations, and most teams are rightfully hesitant to provide administrative access to company pages through an employee’s personal Facebook account. The simplest solution in the past was using third-party social management tools – Hootsuite, Buffer, Cyfe, Sprinklr, to name a few –…
  • How to get back 14 hours of your life (every month)

    Ian Lurie
    21 May 2015 | 8:58 am
    I’m a life optimization addict. So I work really hard to be more efficient at my computer. I focus on four activities: Writing Selecting text, switching apps/tabs Starting applications, opening folders Menu navigation It may be a teeny-weeny bit utterly compulsive, but last month I measured the total time saved based on average time per activity. The result: Using an app launcher, a text snippets tool and keyboard shortcuts saves me 14 hours per month. That’s 14 episodes of House of Cards! Here’s the math: Action Time Saved Writing 4:30 Selecting text, switching apps/tabs…
  • Mozinar Recap: Integrating Analytics & CRM Systems

    Michael Wiegand
    5 May 2015 | 4:15 pm
    This morning, I gave a webinar to Moz fans (a Mozinar, if you will) on a concept troubling a lot of B2B marketers today: truly “closed loop reporting” between analytics and customer relationship management platforms. Tracking the B2B Customer Lifecycle I talked through an ideal integration in true Moz fashion, with a whiteboard: I mentioned a few articles at the beginning that fully encapsulate the issues B2B marketing folks face and some good rhetoric on it, if nothing else: Marketing Profs’ Key B2B Marketing Challenges & Strategies Google’s Zero Moment of Truth…
  • A Day in the Life of a Social Media Intern

    Megan Florer
    5 May 2015 | 10:46 am
    When I heard that Portent was looking for a full-time social media intern, my first thought was, “What in the world could a social media intern do that could possibly take a whole days’ worth of work?”  To be completely honest, and I know this goes for pretty much every other recent college grad and/or parent when I say this, I thought all a social media position entailed was posting content about the company in a very low level, simple way.  My idea of someone who ran social media for a company was of a person posting material at home, in a bed, and taking a total of about 30 minutes…
  • 30 Minute Audit: Mobile SEO [VIDEO WEBINAR]

    George Freitag
    24 Apr 2015 | 2:39 pm
    In the wake of Google’s Mobile-Friendly update (occasionally referred to as “Mobilegeddon“) many marketers are wondering how their sites were impacted. In this Portent U Webinar, we discussed how you can see whether or not your site was impacted by the mobile-friendly update, identify mobile traffic opportunities, troubleshoot common mobile problems, and put together an actionable list of items to get your ready to go – all in right about 30 minutes. Enjoy!   or just view the slidedeck: The 30 Minute Mobile SEO Audit from George Freitag References: Google: Mobile…
 
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    search engine marketing - Google News

  • 2 Myths and 1 Fact Concerning Search Engine Marketing - Business 2 Community

    29 May 2015 | 10:26 am
    Search Engine Land2 Myths and 1 Fact Concerning Search Engine MarketingBusiness 2 Community“There are a lot of ways that website owners can improve the structure of their site and SEO-friendliness of the content, but the one algorithm-proof method to improve a site's search ranking is to continuously create content that's useful to the Structured Data & The SERPs: What Google's Patents Tell Us About Ranking In Search Engine LandRichmond VA G3 Development Chief Marketing Officer, Adam-Green, "Now Digital Journalall 10 news articles »
  • Top Search Engine Optimization Agencies Rankings in India Ranked by topseos ... - Digital Journal

    29 May 2015 | 12:12 am
    Top Search Engine Optimization Agencies Rankings in India Ranked by topseos Digital JournalNAPLES, FL--(Marketwired - May 29, 2015) - The independent authority on internet marketing, topseos.com, has named their recommendations of the 30 best search engine optimization firms in the internet marketing industry for the month of May 2015.and more »
  • The Future Is Intelligent Advertising - Search Engine Land

    27 May 2015 | 10:16 am
    Search Engine LandThe Future Is Intelligent AdvertisingSearch Engine LandNeed more evidence that personalization is the way to go? A recent paper by Econsultancy and RedEye revealed that 92% of global company marketers reported an uplift in search engine marketing (SEM) conversion rates after implementing personalization, ...
  • 7 Audience Targeting Data Types Versus Search Data (The Keyword Is Still The ... - Search Engine Land

    27 May 2015 | 7:08 am
    Search Engine Land7 Audience Targeting Data Types Versus Search Data (The Keyword Is Still The Search Engine LandYet, the keyword — one of the first digital marketing intent signals — still remains the most valuable and underutilized data point a marketer can use to target any single consumer. The keyword that one searches on (whether on an external search
  • SMX East 2015 Registration Is Now Open – Take Advantage Of Super Early Bird ... - Search Engine Land

    27 May 2015 | 6:08 am
    Search Engine LandSMX East 2015 Registration Is Now Open – Take Advantage Of Super Early Bird Search Engine LandThe world's largest search engine marketing conference, Search Marketing Expo – SMX East, returns to New York City this Fall. Secure your spot today and save with our super early bird pricing, the lowest rates available! The SMX East conference program ...and more »
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    Search Engine Guide : Small Business Search Marketing

  • Mobilegeddon Has Come and Gone - Now What?

    26 May 2015 | 3:37 pm
    by Kevin Johnson Businesses across the nation went into a panic after Google announced that it would be updating its search algorithms to remove non-"mobile-friendly" sites from searches conducted on mobile devices. "Mobilegeddon" has now come and gone, and while its overall effect on SEO is still being debated, the fact remains that optimizing a site for mobile users is still an important step for anyone looking for online success. A Rising Tide A recent report by comScore found that approximately 29 percent of all online searches in the United States are done with a mobile device. While…
  • Should I stay away from highly competitive keywords?

    26 May 2015 | 1:09 pm
    by Mike Moran If you've used Google's Keyword Tool, you've probably seen the column called "Competitiveness," with levels low, medium, and high. The low. medium, and high are based on the competitiveness of a keyword among paid search advertisers. The more advertisers are bidding on a keyword, the higher the competitiveness. By itself, paid search competitiveness tells you nothing about the organic search competitiveness, but in reality they usually run about the same. So, most people ask the same thing about keywords: "Should I stay away from highly competitive keywords?"Like any good…
  • Proceed With Caution: Web Design Can Directly Affect SEO

    15 May 2015 | 10:39 am
    by Jayson DeMers SEO is a process that requires ongoing education and learning. And while much of the focus is on building quality inbound links, identifying and optimizing for the right keywords and semantic search terms, and investing in quality content, you can't ignore the obvious impact of web design on your site's search rankings. The Dilemma: Unique vs. Searchable When designing or redesigning a website, most companies come face to face with a pretty significant dilemma.  On the one hand, you want your site to be unique and engaging. On the other, it needs to be easily searchable…
  • Paid search is still frustrating for searchers

    28 Apr 2015 | 10:10 am
    by Mike Moran When I speak to groups, I often ask how many people never click on paid search ads and many hands go up--usually half the room. It ain't true. Estimates are that around one-quarter of all search clicks are on paid search ads and it is 100% of Google's search income, so most people click on ads at least once in a while. But people raise their hands because they still get frustrated by paid ads and they wish they hadn't clicked on them. Part of the frustration comes from advertisers who use broad match for keywords. There's nothing intrinsically wrong with doing…
  • Mobilegeddon: Is Your Website Visible on Mobile Searches?

    27 Apr 2015 | 11:01 am
    by Jayson DeMers Owners of websites are starting to see impact from Google's recent algorithm update known as "mobilegeddon," which launched on April 21, 2015. The major impact of this algorithm update is that mobile devices now have very different search results than those displayed on desktop browsers. The reason for this change is to ensure users on mobile devices have a consistently positive experience. Google's decision mostly considers "mobile friendliness" of a site. Prior to its release, Google prepared website owners with a handy FAQ, communicating that the changes…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Report: Apple Using Camera-Equipped Minivans To Capture Map Data

    Greg Sterling
    29 May 2015 | 2:56 pm
    It’s a very safe bet that Google has invested hundreds of millions of dollars into Google Maps and Street View. While many people regard Street View as eye candy, it has actually served a more important function: capturing real-world geo-data for Google Maps. Now Apple appears to following in... Please visit Search Engine Land for the full article.
  • SearchCap: Google Maps Offline, App Indexing & Structured Data

    Barry Schwartz
    29 May 2015 | 1:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps Offline, App Indexing & Structured Data appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google Maps Breakthrough: Search And Navigation Without A Connection

    Greg Sterling
    29 May 2015 | 9:17 am
    Google continues to add features and capabilities that keep its maps that much ahead of the competition. Coming out of I/O yesterday Google made a major announcement: Google Maps search and voice guided, turn-by-turn navigation will be available offline. This is intended for anyone without a data... Please visit Search Engine Land for the full article.
  • Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search

    Barbara Starr
    29 May 2015 | 7:30 am
    Columnist Barbara Starr delves into several Google patents to explore the ways in which the search giant is displaying search results based on structured data and context. The post Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search appeared... Please visit Search Engine Land for the full article.
  • App Indexing: Why It Matters For The Future Of Search

    Neil Patel
    29 May 2015 | 6:52 am
    What is app indexing, and how is it relevant to you? Columnist Neil Patel explains. The post App Indexing: Why It Matters For The Future Of Search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
 
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    Search Engine Journal

  • The (Technical) Future of #SEO – Part 2 by @scott_stouffer

    Scott Stouffer
    30 May 2015 | 4:13 am
    In this post, learn how to utilize your new search engine model, and even budgeting between SEO and PPC to solve the "Traveling Salesman Problem".The post The (Technical) Future of #SEO – Part 2 by @scott_stouffer appeared first on Search Engine Journal.
  • This Month In #ContentMarketing: May 2015 by @dantosz

    Danielle Antosz
    29 May 2015 | 8:26 am
    This months round up includes how to create a free content calendar, how to create content on a tight budget, and lessons from the worst blog titles out there.The post This Month In #ContentMarketing: May 2015 by @dantosz appeared first on Search Engine Journal.
  • 10 Tips for Keeping Your WordPress Site Secure by @GregSecrist

    Greg Secrist
    29 May 2015 | 8:18 am
    If you run a WordPress site, don't miss these tips on how to proactively protect yourself from security vulnerabilities.The post 10 Tips for Keeping Your WordPress Site Secure by @GregSecrist appeared first on Search Engine Journal.
  • How to Produce Great Content (Even if You’re a Terrible Writer) by @sujanpatel

    Sujan Patel
    29 May 2015 | 5:32 am
    There are a lot of ways to create great content - even if you think you’re a terrible writer. Here are four of them to get you started.The post How to Produce Great Content (Even if You’re a Terrible Writer) by @sujanpatel appeared first on Search Engine Journal.
  • Jeff Bullas on Why Social Automation & Acquisition Strategy Matters #MarketingNerds by @wonderwall7

    Kelsey Jones
    29 May 2015 | 3:45 am
    On this week’s episode of Marketing Nerds podcast, I talked to Jeff Bullas on how automation and acquisition strategy in social media can make a significant impact on your social media marketing.The post Jeff Bullas on Why Social Automation & Acquisition Strategy Matters #MarketingNerds by @wonderwall7 appeared first on Search Engine Journal.
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    Website Promotion Strategy

  • 3 Types of Blog Posts That Draw In Readers

    Chris Robertson
    28 May 2015 | 7:55 pm
    If there is one major lesson business owners have learned over the past few years, it’s that when you have a blog associated with your business, you have to do more than just write posts that advertise your products and services. Readers, especially today’s sophisticated ones, want more than an online advertisement disguised as a blog post. However, there are some types of posts that seem to not only attract readers, but also cause them to share them with their friends, family and social media connections. Here are three of them that we see the best results with. The List Perhaps one of…
  • Three Ways to Build Your Business With a Blog

    Chris Robertson
    26 May 2015 | 7:48 pm
    Are you looking for ways to build your business? If you’re like most business owners, you’re always on the lookout for different ways to build your clientele and get the word out about the products and services you offer. And while you may have heard about traditional internet advertising, such as paid advertising, pay per click and banner ads, there is a better way. When you create a business blog, it goes to work for you marketing your business in so many ways. Here are four of them that you should know. Promote a New Product Anytime you bring in a new product line or add complementary…
  • Two Ways to Incorporate a Blog into Your Business

    Chris Robertson
    21 May 2015 | 10:32 am
    By now, you’ve surely heard about the benefits of maintaining a business blog. In fact, it’s rare these days for company not to have a blog associated with it because there are just too many benefits that come from it. But many business owners question whether they should create a blog that is attached to their website, or create one off-site. Here is a rundown of the benefits of each. An Onsite Business Blog Some people choose to include a blog as a part of their business website. Here are the benefits of this type of setup: It makes it easy for your customers to find. All you need to do…
  • New Study Shows the Challenges Website Owners Face with Content Marketing

    Chris Robertson
    19 May 2015 | 11:04 am
    A new study titled Content Marketing Trends conducted by Allegra shows that 51 percent of small and medium business owners consider the “lack of content creation resources” the most challenging obstacle to content marketing success. It’s widely recognized that content marketing, such as blog postings, are the key to a successful online presence, but not until this study have experts realized just how difficult it is for some business owners to get the content they want created.  Here are some other fascinating results from the benchmark study: Only 14 percent of business owners say…
  • 5 Reasons to Outsource Your Business Blog

    Chris Robertson
    14 May 2015 | 6:21 pm
    Maybe you already realize that if you want your business to reap the most benefits from online marketing, you will need to create a business blog. But maybe you’re still trying to decide whether you should write it yourself, or outsource it to a blogging service like ours. Here are five reasons why outsourcing your blog might be the best business move for you. It Takes a Lot of Time When is the last time you sat down to write a blog? If you haven’t done it before, you may be surprised at how much time it really takes. Experts agree that in order to create and maintain a good blog, you…
 
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    The Search Agents

  • Structured Data Gets a Face Lift

    David Garcia
    29 May 2015 | 1:47 pm
    New Schema.org Vocabularies and Terms Introduced Photo via http://www.unclutter.com/wp-content/uploads/2014/09/Label-Maker.png Schema.org, essentially the Dewey Decimal-style organization governing how the Internet categorizes and distributes both digital and real-world information, has been hard at work expanding its full hierarchy of structured data types. Since Schema.org, comprised of Internet experts from Google, Bing, and Yahoo, started back in June 2011, many industries and groups have requested the organization expand its support database to include specific terms to categorize real…
  • Are App Installs Google’s Next Mobilegeddon Move?

    Jimmy O'Donnell
    30 Apr 2015 | 10:19 am
    Google Rolls Out App Install Button in Search Results Amidst the ado, hubbub, and general hullabaloo concerning Mobilegeddon, Mopocalypse, or whatever you want to call it, Google quietly rolled out a smaller, separate mobile update a week prior to April 21st. Well, “smaller” in terms of scope, but perhaps not in terms of importance. Google’s App Indexing specifications have been around for some time now, but they’ve never been as impactful as they are now. Back in February, Google announced that information from indexed apps was a ranking factor for signed-in Android users with the…
  • Is Search Getting Too Personal?

    Mary Hayes
    29 Apr 2015 | 12:54 pm
    In the days of yore, SEO was a very different creature compared to what it is today—part panda, part penguin, part hummingbird, and let’s face it, part human. With each evolutionary development, search marketers find themselves scrambling to keep up. Keeping up with these changes can sometimes feel like walking into a crime scene. You see the outcome immediately, but the cause is hardly ever staring you straight in the face. You first have to dig for clues (data). Then you have to try to piece them together (analysis), come up with a theory, and find the evidence to back it up (test). One…
  • Build Brand Awareness with Social Media

    Rebecca Landman
    9 Apr 2015 | 9:52 am
    When in doubt, socialize! Building an engaged social media audience is a great way to grow your brand’s online presence. We recently partnered with a beverage industry retailer to grow their online presence with a Display media campaign on Facebook. Check out our latest case study about the partnership, detailing how we… – Grew 100,000+ Facebook page Likes – Systematically tested their entire creative portfolio to identify top-performing online assets to use in present and future campaigns – Gathered qualitative data from newly engaged audience members about…
  • Introducing Google Mom – The Only Knowledge Graph You’ll Ever Need

    Gregory Sidor
    1 Apr 2015 | 9:26 am
    Today, Google introduced what may be the ultimate implementation of the Knowledge Graph – Google Mom. Using its inherent understanding of our preferences, history and unrecognized talents, Google Mom produces Now cards and search results tailored specifically to us, the users, each unique in our own special ways. “We’ve traditionally sought to understand people based on search history, geolocation, emails and purchase habits. Now Google Mom takes that mission a step further, replicating the neural networks found in mothers around the world, helping us get to know you better than you…
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    eMarketer Articles and Newsroom Posts

  • Article: Majority of Japan's Smartphone Facebookers Interact with Ads

    28 May 2015 | 9:01 pm
    Most smartphone users in Japan who have seen Facebook ads have interacted with them, according to recent research. Visiting websites, viewing video ads and "liking" Facebook pages are the most common actions.
  • Article: In US CPG Industry, Programmatic's Becoming an Automatic Buy

    28 May 2015 | 9:01 pm
    The US consumer packaged goods (CPG) and consumer product industry's advertising spending on digital media will hit $4.97 billion in 2015 and steadily increase to $8.17 billion by 2019. Despite lower advertising budgets overall at some of the largest multinational CPG companies, the digital side of ad budgets will increase by double-digit percentages for the next four years, with mobile, programmatic and video the biggest buzzwords.
  • Article: Delve Behind the Data to Understand the Economic Power of US Hispanics

    28 May 2015 | 9:01 pm
    The rapid growth in the US Hispanic population has made the demographic increasingly important to retailers. Carlos Garcia, senior vice president of multicultural at GfK Media, spoke with eMarketer about the importance of getting the message right and understanding the culture well enough to do so.
  • Article: Western European Affluents Stay Trendy via Social

    28 May 2015 | 9:01 pm
    High social usage among Western Europe's affluents presents brands with an appealing digital channel on which to reach the cohort. When logging on to social media for shopping-related activities, affluent users are most likely to check out the latest trends or read comments and recommendations about products.
  • Article: Mobile Ad Spend Takes Off Slowly in Travel Industry

    28 May 2015 | 9:01 pm
    Digital ad spending by the US travel industry will reach $4.85 billion in 2015, a 15.4% increase over 2014 that reflects a healthier US economic climate and an increasingly competitive digital marketing environment. Travel industry digital ad spending overwhelmingly focuses on direct response, rather than branding, objectives, and mobile advertising is a critical area of investment for many travel marketers.
 
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    John W. Ellis

  • Dance Dad Chronicles: Stop Stealing Photos

    John W Ellis
    11 May 2015 | 1:11 pm
    As the father of a competitive dancer that makes me a Dance Dad. You know like “Dance Moms”, but much better and saner. Through daily dance chats, car pools, and long-hours in auditoriums I have learned a lot. Here is today’s lesson: Dance Moms: Stop Stealing Photos Yes, YOU. You are stealing. When you post photo proofs from professional photographers you are stealing. It’s not okay. At every dance competition there is a photography company taking professional photos of your awesome kid. Well, other kids too, but really there are no other dancers. Your child is the exception. As is…
  • AdWords Video Remarketing

    John W Ellis
    24 Feb 2015 | 3:34 pm
          (This article was originally posted on CrescentInteractive.com) Video’s role in marketing is dramatically increasing every day. Recently, Twitter added promoted videos as an option. Last year, Facebook enhanced video metrics. Video remarketing is another great option within Google Remarketing by opening up your audience to a much larger list. Expanding the audience provides great value when you have a list of people that have expressed interest in your services by watching a video. In fact, it’s not just video viewing. YouTube remarketing provides…
  • Remarketing Lists for Search Ads

    John W Ellis
    10 Feb 2015 | 3:41 pm
          (This article was originally posted on CrescentInteractive.com) If you have attended any of my presentations of have read any of my blog posts over the past 3 years, you’ll know that I am big fan of Remarketing. One recent new addition to Google is Remarketing Lists for Search Ads (RLSA). This allows you to create unique search ads for previous site visitors. Of course, I say “new”, RLSA was first introduced in 2013, allowing you to create unique messaging to previous site visitors. Being able to dive deeper into the search traffic, will allow you to…
  • Google Fiber Coming To My Street

    John W Ellis
    27 Jan 2015 | 6:48 pm
    With the announcement today that Google Fiber is coming to Nashville, the first question everyone had is: What about my street?
  • Facebook Atlas

    John W Ellis
    8 Oct 2014 | 2:09 pm
    Facebook recently introduced, or rather re-launched, Atlas. Atlas is an ad-serving platform that will allow Facebook ads to show on sites, outside of Facebook. I wrote about the new platform in detail at CrescentInteractive.com: Facebook calls this People Based Marketing. This is essentially what Google Remarketing is. It targets people, not sites. But Google Remarketing could have cornered this market if Google+ would have taken off like they hoped. Facebook and Atlas now have the advantage of a much larger group of users to pull from. Great for advertisers … and maybe consumers too. One…
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

    Derek Edmond
    28 May 2015 | 7:30 am
    Here in the Greater Boston area, we’ve finally shaken off a bitter winter and look forward to the warmth of summer. But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? Are you well on your way to hitting your goals or struggling to maintain performance? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. One of the ways I stay motivated is through the re-evaluation of key statistics and…
  • How To Work with Subject Matter Experts In A B2B Content Marketing Program

    Brendan Cottam
    26 May 2015 | 7:32 am
    At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. There are many solutions to this challenge, one being an extensive research process. Some of my favorite posts on this topic are below: 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger How to Write Like a Pro in a New Content Niche by Neil Patel I highly recommend you check…
  • What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

    Derek Edmond
    21 May 2015 | 7:00 am
    There are times when a content marketing initiative’s results seem to plateau. Ideas grow stale, motivation might wane, or it may seem like all of the opportunities have been covered. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. More importantly, this doesn’t just happen with unsuccessful strategies. In fact, some of the most productive B2B content marketing initiatives need the occasional refresh to keep things moving in an upward trajectory. Here are some of the things I try to do when it…
  • 3 Marketing Lessons Learned in 3 Weeks

    Casie Gillette
    19 May 2015 | 7:06 am
    If you’ve been keeping up with KoMarketing, you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. While I can’t possibly capture everything in one post, I thought I’d focus on three of the lessons I’ve learned through these various trips over the past three weeks. Enjoy! 1. Tom Brady…. Just kidding. Living here in Boston, Tom Brady is all I’ve heard about in the past week. I’ll let you…
  • 12 Quick Tips for Writing Better Blog Posts

    Derek Edmond
    14 May 2015 | 7:00 am
    There are a lot of questions when someone starts a new blog and is developing an ongoing blogging initiative. In addition to defining objectives and success metrics, simple concerns on how to actually write an effective blog post arise as well. This post provides a quick outline of 12 tips and best practices we would recommend when writing better blog posts. It is based off of past experience and what we have seen work for our clients in the past. Clarity Is the Key Make sure your readers understand your point and can follow your post as effortlessly as possible. Quickly Identify the…
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    The Invesp Blog: E-commerce and Landing page Optimization

  • Facebook Advertising Statistics and Trends [Infographic]

    Khalid Saleh
    27 May 2015 | 10:02 am
    What’s driving the top advertising trends on FaceBook? Facebook’s user base keeps growing, despite its huge, ever-growing competition in the social arena. FaceBook is constantly pushing its advertising capabilities, targeting mobile opportunities, using creative formats to appeal to custom audiences. Advertisers around the world have found that FaceBook’s advertising opportunities have proven their worth, time and again. Check out our infographic, “Facebook Advertising Statistics and Trends” to see how Facebook has transformed the world of social advertising.   Infographic by-…
  • Revealed: The Biggest Secret to Ecommerce Checkout Optimization

    Stephen Da Cambra
    26 May 2015 | 5:55 am
    Ask anyone, who has even the slightest knowledge or opinion about ecommerce checkout optimization, for advice and you’ll likely get more than you bargained for. And if you ask anyone else for the same advice, there’s a good chance that at a goodly amount of it will conflict with the first advice. Before we go any further, let’s cut to the quick. The psychological gamesmanship that takes place between a potential buyer and ecommerce retailer at the point of online checkout is unprecedented in the history of selling. It is game without human interaction, it takes place in a highly…
  • 26 absolutely important questions that will make you rethink your website ASAP

    Khalid Saleh
    25 May 2015 | 5:44 am
    Online marketing should NOT re-invent the wheel. Seems simple enough. The same principals that have been developed for traditional marketing and copywriting should be studied, implemented and on the web. While many companies are attempting to convert more of their visitors into customers, true and meaningful long term relationship is about persuading these visitors to do business with you. The difference is not just in semantics; it is about how you think about your business, how you approach your marketing and the kind of a relationship you have with customers. You want a good conversion…
  • 5 On-Target Techniques for Optimizing Subscription Pages

    Ayat Shukairy
    14 May 2015 | 5:38 am
    Subscription pages are the gateway for many service providers. But instead of propelling visitors to move forward, unfortunately, they are many times characterized as a “bottle-neck.” What stops a visitor in their tracks after being initially hooked by your service? The following are 5 techniques you can use on to get visitors to sign up on subscription pages : 1. Avoid Clutter and Too Much Information Most people have a tendency to provide “too much information” on one page, in hopes of explaining all the great things about their product or service. However, this can…
  • Three Crucial Elements for Landing Page Copy that Converts

    Stephen Da Cambra
    11 May 2015 | 4:48 pm
    Converting a customer. It’s the goal of everything you do in business. From your website design, to the services and products you offer, everything is aimed at getting more customers to buy. In that way, there is no beginning and no end to conversion optimization throughout your business. While online conversions are part of the overall conversion focus of your business, they also help you expand your market reach beyond the limitations of a bricks and mortar location and let you conduct business entirely without a formal physical location. So how important is that? Very. The power of your…
 
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    HigherVisibility

  • SkyGlue and AirPR Integrate with Google Analytics for More Detailed Data

    Amanda DiSilvestro
    28 May 2015 | 5:41 am
    Mastering Google Analytics takes some time, but if you’re company seems to have a good rhythm in place and is looking to take things to a more advanced level, there are actually Google Analytics Partners creating tools that will integrate with your accounts. Many businesses don’t take the time to really examine some of these partner features, but they oftentimes can offer you something that Google Analytics cannot, whether it’s a new feature or just a way to make something easier. Two of the partners that Google featured this month in their newsletter are SkyGlue and AirPR, both of…
  • Matt Cutts Has Officially Been Replaced: What You Need to Know

    Amanda DiSilvestro
    27 May 2015 | 6:13 am
    Previous Head of Webspam at Google, Matt Cutts has been on leave since last July and it was speculated that the 10-year veteran of the position wasn’t going to return. Cutts has been the mouthpiece for Google on SEO and algorithm issues for Webmasters, so since July the announcements have been coming to us via the Google blog, forums, YouTube channel, and conferences as opposed to coming from one specific person. Google had not come forward with anyone taking Cutts’ place—until now. Unfortunately, the new employee holding the Head of Google Webspam title has not been officially…
  • 10 Things Your Email Marketing Campaign Should Do and 5 Things It Shouldn’t

    Amanda DiSilvestro
    26 May 2015 | 8:23 am
    Email marketing campaigns don’t always give you the ROI that you want right away because it takes a while to really build trust, create a solid readership, and get in a good rhythm with your content. Successful companies will even oftentimes segment their audiences by creating buyer personas, which you can learn more about here, and create more than one email marketing campaign in order to offer the most relevant content for different groups of people. Whatever your strategy, it’s important to always make sure that you have a solid foundation. Consider the checklist below to help you make…
  • Breaking: Google Announces a Quality Algorithm Update

    Amanda DiSilvestro
    20 May 2015 | 6:06 am
    Google is at it again, but this time with what Search Engine Land is calling a Quality Update. Starting at the beginning of this month, Webmasters started seeing chances in Google results and although Google continued to insist that this wasn’t an update of any kind, this week they finally announced that they are changing how they assess quality. While Google seems to be downplaying the “update” and not trying to alarm Webmasters, it’s important to understand what exactly changed and what it means to you in case you can be putting new strategies in place if you see any of your…
  • Is Creating a Mobile App the Right Move for Your Company? The Benefits and Concerns

    Amanda DiSilvestro
    19 May 2015 | 5:07 am
    Now that mobile is coming to the forefront of marketing and web development (to say the least), applications are naturally becoming more and more important. Although this used to be somewhat advanced and even confusing in the past, the latest mobile technology has made it possible for virtually every company and every type of company to create an app. The big question is simply whether or not it’s the right move for any given company. As just about everyone with a smartphone already knows (all 2 billion of you), an app, or application, is a piece of code that you create that is completely…
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    Inside AdWords

  • New media partnerships and ad solutions for mobile app promotion

    Rob Newton
    28 May 2015 | 11:00 am
    As complexity increases in the app ecosystem, successful developers are looking for new ways to measure, manage, and optimize across multiple ad networks and operating systems.  This morning, at our annual I/O conference, we announced via Livestream a new set of media partnerships and ads offerings designed to meet the unique needs of mobile app marketers.  Transparent, open and reliable measurement solutionsFor app developers looking to drive installs and engagement, it’s critical to understand the effectiveness of various media partners and placements. That’s why we have been…
  • Delivering the right information in your ads

    Rob Newton
    21 May 2015 | 12:01 pm
    Now more than ever, people search online to find things nearby. In fact, Google search interest in "near me" has doubled since last year,1 with 80% coming from mobile.2 In these moments, consumers have heightened expectations for immediacy and relevance — 4 out of 5 say they want search ads to be customized to their city, zip code or immediate surroundings.3 That’s why we continue to develop richer local ad formats that deliver more relevant information based on what someone searches for.“Where’s the nearest location?”Last year we enhanced location extensions to show up to…
  • Introducing TrueView for shopping – a new way to promote your products with video

    Rob Newton
    21 May 2015 | 9:01 am
    Whether it’s watching a product review or learning how to bake a soufflé, we look to video in countless moments throughout to the day to help us get things done. We call these micro-moments – when we reflexively turn to our devices to learn more, make a decision, or purchase a product. To connect the dots between the moment a person watches a video and the moment they decide to make a purchase, today we’re introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on your products and click to buy.TrueView for shopping allows you to…
  • AdWords Editor now supports labels, Upgraded URLs, ads in apps, and more!

    Rob Newton
    14 May 2015 | 9:55 am
    Late last year, we introduced AdWords Editor 11.0, which represented the most significant update to the tool since it was released in 2006. Today, we’re introducing another exciting update to AdWords Editor, available to all advertisers globally. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps, and much more. Let’s explore further.LabelsBased on your feedback, AdWords Editor now has full support for labels. Labels are an effective way to organize objects in your account, like campaigns and keywords, into meaningful groupings so you can…
  • Best Practices for Display Creatives

    Rob Newton
    12 May 2015 | 7:59 am
    With so many ads on the internet, learn how to design effective display ads that will break through the noise, inspire people to take action and drive strong engagement.To help get your creative juices flowing, we’ve put together a new best practices checklist, Put Your Best Image Ad Forward. This checklist covers how to:Craft the right message to the right customerChoose eye-catching visuals and animation to quickly gain a person’s attentionBalance your overall design with color schemes, art elements and textPrioritize and test your display adsSince consumers shift their attention in the…
 
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    Location3 Media

  • Digital Shoptalk Podcast: Episode 5

    Josh Allen
    29 May 2015 | 8:51 am
    On this week’s episode of Digital Shoptalk wehighlight a few new developments in the world of display media, specifically discussing new features from Pinterest and a really cool campaign created by xAd to help support the earthquake relief efforts in Nepal. We also feature a few good minutes with special guest Robin Arlen, Head of Display Media at Location3! Would you like to get your questions answered on our next episode? Hit us up on Twitter and use the hashtag #DigitalShoptalk! Video Transcription Hi, welcome back to Digital Shoptalk, this is Episode 5. I’m Josh Allen with…
  • Google Near Me Ads: User Enhancement or A Money Play?

    Tom Lynch
    29 May 2015 | 4:04 am
    For all of us marketers who have said over the years that Google could never fully monetize map listings, they have seemingly found a way to do so. The reason why it has always seemed impossible to convert map listings into ads is because the moment those listings become ads they would cease to offer up what is the most important element of map listings results: the “closest to me factor”. If I am driving on I-25 North and running out of gas, I need to do a search to find the gas station closest to me: not the gas station that has budget to run local ads to dominate map search results…
  • Integration of SEO, Content and Social Media

    Mandy Wodnick
    27 May 2015 | 1:11 pm
    As SEO has evolved over the past couple of years, it’s no longer simply just “search engine optimization.” A more accurate definition of the acronym is “search experience optimization,” with the main emphasis being on the word experience. SEO has shifted away from being just a means to manipulate the search engine algorithms and has moved toward focusing on the quality of a user’s experience based on their search intent. Google’s main goal (next to making lots of money) is to produce the most accurate and relevant results possible, and that’s where SEO, content and…
  • The Implications of Integration: Google and Twitter Shake Hands

    Matt Marschinke
    26 May 2015 | 11:21 am
    Half the battle working in the digital industry is keeping up with the movers and shakers to ensure yesterday’s insights never live long enough to become obsolete. Ask any professional in the space and they’re likely to explain their compulsion to consume industry news rides shotgun with an ambition to derive value. I won’t drone on about the importance of staying fresh in the age of information; I assume if you’re reading this you’re already jonesing for what’s next, considering every alternative opinion, credible or not. So where’s all this going, you ask? Stick with me.
  • Location3 Ski Day 2015

    Lucia Novara
    22 May 2015 | 11:18 am
    Click to view slideshow. Last Friday we waxed our gear, packed our coolers and headed for the Rockies. Our annual Ski Day tradition continues at the locals-favorite Arapahoe Basin Resort. Location3 Veterans look forward to Ski Day all spring and it’s a great way to introduce all our new hires to the “work hard, play hard” culture of our company. We grubbed on some tasty barbecue, made some new friends with Justin’s Natural Peanut Butter on the A-Basin “beach” and (in true Colorado style) skied in sun, hail and even lightning. Have a great Memorial Day…
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    Emarketed PPC & SEO Blog

  • Stop, Collaborate (Content) and Listen

    Emarketed
    25 May 2015 | 12:44 pm
    On a large scale, successful collaborative campaigns usually happen with bigger brands: Alexander Wang & H&M, Spotify & Uber, Apple Pay & MasterCard, and so on. Why not take that idea and use it for your local content marketing campaign? Collaborative content marketing works best for non-competing, complementary businesses. A local example could be a … Continue reading Stop, Collaborate (Content) and Listen
  • 3 Simple Ways to Lower Your Bounce Rate

    Emarketed
    22 May 2015 | 11:41 am
    Your site’s bounce rate may not be the defining factor in your website’s success but it’s still an important one. Find out how you can lower the bounce rate and keep the much needed traffic on your website. Find Out Where Visitors are Clicking With tools like Crazy Egg or ClickTale, you can tell where … Continue reading 3 Simple Ways to Lower Your Bounce Rate
  • What Do Users Look For in a Mobile Website Experience?

    Emarketed
    5 May 2015 | 8:47 pm
    Now that you’ve (hopefully) survived Google’s Mobilegeddon, it’s time to get back on track with your website’s mobile experience. Why Mobile User Behavior Matter When looking at the type of traffic coming to a website, it might be surprising to find out that mobile users will probably fall into the top 1 or 2 spots. … Continue reading What Do Users Look For in a Mobile Website Experience?
  • Pushing Phone Calls Through PPC

    Emarketed
    26 Apr 2015 | 5:09 pm
    For most service based industries, higher quality leads come through when the potential customers call your business, rather than when sending a message or filling out a form. With the growing trend of mobile device usage, it’s no surprise that business owners would rather push phone calls on paid ads. Why You Want Customers to … Continue reading Pushing Phone Calls Through PPC
  • What ‘Better Call Saul’ Can Teach You About Adaptive Content

    Emarketed
    20 Apr 2015 | 9:42 pm
    Season one of the hit prequel Better Call Saul just ended and it has left fans wanting more… now! As a marketer, it helps to constantly be on the lookout for things, including pop culture, to see how they can be applied to online marketing and the bottom line, help your business grow. And let’s … Continue reading What ‘Better Call Saul’ Can Teach You About Adaptive Content
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Search Shake-up, Mobile Reps Revenue, SERP Food

    Ben Brausen
    29 May 2015 | 2:45 am
    Why Do We Follow Brands on Social Media? [Infographic] – Did you know that social networking is the top online activity in the US, with the average American spending 37 minutes per day on social media sites? It’s also a fact that around 46% of web users look towards social media when making a purchase. Find out more about Why we follow brands on social. GO-Gulf Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up – Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with…
  • New Report Reveals the True Impact of Social Media Marketing for Business

    Ashley Zeckman
    28 May 2015 | 3:30 am
    The way social networks have impacted our personal and professional lives is far greater than most of us could have anticipated. While we were battling with our friends over getting cut from their top friends list on their Myspace profile, we couldn’t have imagined the impact of social media today. The evolution of social networks in the past 10 or even 5 years has been truly remarkable. Social Media Examiner’s 2015 Social Media Marketing Industry Report holds valuable insight into how marketers are incorporating social media, how much time they’re spending and what is on the horizon.
  • If You Want Your Content Marketing to be Great, Ask Influencers to Participate

    Lee Odden
    27 May 2015 | 3:03 am
    With ubiquitous internet connectivity and billions of people empowered to create and publish online, digital marketing competition is greater than ever. Companies are increasingly challenged to create quality content that can stand out to attract and engage new customers. How can businesses grow their reach and improve content quality in such a market? Through participation marketing with industry influencers. Over the past year, the expression “influencer marketing” has exploded in popularity and many marketing communications professionals are continuing to see influencers in the light…
  • Why Digital Marketing Podcasts Belong in Your Learning Routine

    Ashley Zeckman
    26 May 2015 | 3:00 am
    Marketers are always looking for new and efficient ways to learn. As a marketer, I’ve recently begun working podcasts into my ongoing learning routine. I’ll admit, I resisted for awhile (which was dumb). I think it’s because I have an aversion to books on tape/CD, which comes from being forced to listen to children’s books on repeat during annual family trips up and down the Oregon coast. A realization hit me one day when I was reading entertainment “news” and taking a quiz to find out my spirit animal. I spend an exorbitant amount of time consuming a lot of content-light when…
  • B2B Marketing Roundup: Resources, Trends and Case Studies to Prep for #BMA15

    Lee Odden
    25 May 2015 | 6:49 am
    For nearly 900 B2B marketers, this week will bring a cornucopia of ideas, insights and networking opportunities to the BMA National conference in Chicago. There's a lot going on in the B2B marketing space from the increase in humanization of business marketing content to the application of big data, the impact of video, mobile and ecommerce. The need to innovate isn't owned by B2B marketers of course - CMOs are looking hard at differentiating their marketing and digital marketers are always looking ahead to see what marketing trends are worth exploring, experimenting with and adopting.
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    aimClear® Blog

  • 3 Marvelous Behavioral Retargeting Hacks For Power Marketers

    Marty Weintraub
    27 May 2015 | 4:59 am
    Emergent retargeting tactics segment cookie pools in clever and exciting ways. This article highlights three cool behavioral retargeting hacks: internal site search, multiples and extrapolated shopping segmentation.  These tactics apply to ecommerce, lead generation and most any digital marketing assignment. Sound like a techno-geek mouthful? Well it IS, so read on digital media-buying geeks! [LAY PERSON VOCABULARY: “Retargeting“ means setting cookies and following site visitors as audiences most anywhere they go on the Internet, except for Google networks.
  • #Zenith2015 Captured in Action! BONUS: An Announcement you WON’T Want to Miss!

    Nate Kruse
    26 May 2015 | 12:43 pm
    Zenith Social Media Marketing Conference is a special event. Featuring topnotch speakers and diverse content, Zenith is one of the most comprehensive regional social media marketing conferences in America. These are the same speakers that you might pay thousands of dollars to see at national conferences. We’re excited to announce that #Zenith2016 is on April 28, 2016! Mark your calendars now because this is an event you will NOT want to miss. The conference is a true private business civic partnership between the Duluth Chamber and aimClear. We create the agenda, invite the speakers…
  • You’re A Marketing Leader Now! Tips For Starting Your New job

    Marty Weintraub
    22 May 2015 | 7:31 am
    Congratulations! You’ve been hired as marketing leader, having grown through the production ranks. You’ve paid your dues for years and now you’re the boss. You have direct reports, employees, a team of doers. You’re hiring employees. Now the buck stops with you. There’s so much to learn during these exciting times. Congratulations! You’re about to make a serious impact. In a company growing as quickly as aimClear, we’ve been afforded plenty of experience cultivating new marketing leaders. I’ve had the privilege of shepherding mentees from the newly hired phase through…
  • Streamline PPC Tasks w/ Production Calendars – aimClear’s Deep in the Sheets (Season Finale)

    Dion Plakos
    20 May 2015 | 1:19 pm
    In PPC management, many tasks need to be done regularly and at different intervals. PPC is fast-paced so it’s crucial to stay organized. Creating a production calendar helps keep a balanced and organized workload. In the season finale of Deep in the Sheets, we’ll show you how to organize a PPC production calendar using Excel. Follow along in the attached spreadsheet to organize tasks by time frame and level of difficulty. The end result? A full production calendar that has consistent regularity each day. Thanks for watching Deep in the Sheets this season! Stay tuned and we’ll see you…
  • Matt Siltala Interviewed: Visual Marketing Trends! #Zenith2015 Interview

    Nate Kruse
    19 May 2015 | 2:47 pm
    Matt Siltala understands how to make content viral as FAST as an avalanche. His company Avalaunch Media specializes in content marketing, including video, interactive graphics, motion graphics and infographics. His key to making strong visual content is research and crafting a story out of (often) boring data. The best infographics spark controversy and debate. For instance, check out the infographic below reflecting on the evolution of the electric guitar. Anything stand out? Late last month at our Zenith Social Media Marketing Conference, Matt covered Pinterest & Instagram: Trending…
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    Branded3

  • Secrets, Topshop and YouTube’s anniversary

    William Hobson
    29 May 2015 | 6:32 am
    So, it’s that time of the week again where we’ve sat down and discussed our top five PR campaigns of the past seven days. This week has been full of fun and quirky ideas left, right and centre, so it’s been really hard to narrow it down, but here goes…. The A-Z of YouTube: #HappyBirthdayYouTube To celebrate their 10th anniversary, YouTube created this really fun video along with an interactive infographic and quiz. They picked the 20 most iconic ads on YouTube since 2005 to compile in a really fun video, shown below. We thought this was a really great way to celebrate 10 years of…
  • Breaking away from Bootstrap

    Alex Bennett
    28 May 2015 | 1:38 am
    What is responsive web development? Responsive web design involves creating sites which can adapt to suit a number of devices, making the experience of reading and navigating the site totally easy for the user with minimal resizing, panning, or scrolling. We all know about the pains of browsing on our smartphones (on a long commute or to idly kill time) and encountering a site that isn’t designed to be read on a smaller screen. But why should sites be responsive, and what are the benefits? It’s becoming essential today that the online world is accessible to all devices and screen…
  • Books, beach huts and biscuits!

    Sophie Jackson
    22 May 2015 | 5:56 am
    Oh we do like to be beside the seaside! I can’t think of a better way to start off our Spring Bank Holiday PR campaign review than with a bit of summer cheer! Five Bournemouth beach huts have been decorated to celebrate summer; with Cath Kidston as the brand behind them. Ta-dah! We’ve covered five Bournemouth beach huts in our fave prints to brighten up your day! #RandomActsofKidstonpic.twitter.com/vXvkl62lQ8 — Cath Kidston (@Cath_Kidston) May 21, 2015   To launch their #randomactsofkidston campaign, Cath Kidston have decorated the beach huts with their favourite prints for…
  • Billboard exercise, endangered animals and Wi-Fi in the shade

    Emily Green
    20 May 2015 | 8:17 am
    After what seemed like months of election-inspired frenzy, it’s been great to see what this week has to offer in the PR world. There are many international campaigns featured this week; from workout billboards in Berlin to Peruvian Wi-Fi beaches, there’s certainly been plenty to entertain us! Powerade: Fun ‘Workout Billboards’ Billboards don’t usually ask a lot from us and, let’s be honest, they’re not something we take much notice of, but Powerade have challenged the people of Berlin to exercise with the world’s first workout billboard! The Powerade boards in the…
  • 300 linking domains? Nah, I’ll take 30 thanks

    Laura Crimmons
    20 May 2015 | 2:31 am
    I’ve been meaning to write this post for a while, because it’s about something that really bugs me. That is, all of the case studies that are thrust in our faces at conferences, in which an agency tells us that they got 200-500 linking root domains to their amazing campaign. Upon reading them, we’re all supposed to sit there and clap, totally in awe at how amazing they must be to have achieved such success. However, I think that’s rubbish for a few reasons: I don’t believe that there are 500 really top quality sites that I would want linking to my campaign This sets…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • What Is Facebook Business Manager?

    Alex DeLeon
    22 May 2015 | 1:39 pm
    During the onboarding process for new clients at Portent, the Social Team is frequently asked if there exists a more buttoned up approach to managing employee access to a company-owned Facebook page. Social media as its own business practice has become increasingly commonplace within organizations, and most teams are rightfully hesitant to provide administrative access to company pages through an employee’s personal Facebook account. The simplest solution in the past was using third-party social management tools – Hootsuite, Buffer, Cyfe, Sprinklr, to name a few –…
  • How to get back 14 hours of your life (every month)

    Ian Lurie
    21 May 2015 | 8:58 am
    I’m a life optimization addict. So I work really hard to be more efficient at my computer. I focus on four activities: Writing Selecting text, switching apps/tabs Starting applications, opening folders Menu navigation It may be a teeny-weeny bit utterly compulsive, but last month I measured the total time saved based on average time per activity. The result: Using an app launcher, a text snippets tool and keyboard shortcuts saves me 14 hours per month. That’s 14 episodes of House of Cards! Here’s the math: Action Time Saved Writing 4:30 Selecting text, switching apps/tabs…
  • Mozinar Recap: Integrating Analytics & CRM Systems

    Michael Wiegand
    5 May 2015 | 4:15 pm
    This morning, I gave a webinar to Moz fans (a Mozinar, if you will) on a concept troubling a lot of B2B marketers today: truly “closed loop reporting” between analytics and customer relationship management platforms. Tracking the B2B Customer Lifecycle I talked through an ideal integration in true Moz fashion, with a whiteboard: I mentioned a few articles at the beginning that fully encapsulate the issues B2B marketing folks face and some good rhetoric on it, if nothing else: Marketing Profs’ Key B2B Marketing Challenges & Strategies Google’s Zero Moment of Truth…
  • A Day in the Life of a Social Media Intern

    Megan Florer
    5 May 2015 | 10:46 am
    When I heard that Portent was looking for a full-time social media intern, my first thought was, “What in the world could a social media intern do that could possibly take a whole days’ worth of work?”  To be completely honest, and I know this goes for pretty much every other recent college grad and/or parent when I say this, I thought all a social media position entailed was posting content about the company in a very low level, simple way.  My idea of someone who ran social media for a company was of a person posting material at home, in a bed, and taking a total of about 30 minutes…
  • 30 Minute Audit: Mobile SEO [VIDEO WEBINAR]

    George Freitag
    24 Apr 2015 | 2:39 pm
    In the wake of Google’s Mobile-Friendly update (occasionally referred to as “Mobilegeddon“) many marketers are wondering how their sites were impacted. In this Portent U Webinar, we discussed how you can see whether or not your site was impacted by the mobile-friendly update, identify mobile traffic opportunities, troubleshoot common mobile problems, and put together an actionable list of items to get your ready to go – all in right about 30 minutes. Enjoy!   or just view the slidedeck: The 30 Minute Mobile SEO Audit from George Freitag References: Google: Mobile…
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    Latest solar news

  • California Set To Give Solar Panels To Low-Income Families For Free

    Abigale Sherman
    27 May 2015 | 9:38 am
    California is the best state in the country if you want to go solar – but only if you are rich enough. Due to the steep initial cost of $ 15,000, only the middle to high-income families can afford to install solar panels. An original initiative is, however, seeks to change that. This new project aims to help disadvantaged communities see the sun in a different light. Using the money collected by the government to help combat global warming, GRID Alternatives project aims polluting companies to pay to put solar panels on the roofs of those who can not afford them. According to the San…
  • Four Advantages To Building New Homes

    Abigale Sherman
    26 May 2015 | 5:24 am
    If buying a home is distressing, to build one from scratch can be downright stressful. Construction of new homes, however, offers four advantages. Unlimited Customization Many people would like to live in a home tailored just for them. Most do not even consider this option when a move is contemplated, as they feel it would be too expensive to build from scratch. According to the National Association of Home Builders (NAHB), the new home median price in 2013 was $ 268,900. This is not a high price for total customization and the knowledge that a house is really yours. It is not uncommon to pay…
  • The Benefits of Installing Solar Panels

    Abigale Sherman
    25 May 2015 | 5:12 pm
    Solar panels are special devices that capture sunlight and convert it into usable electricity. Cells from these panels are arranged on a large area for maximum efficiency. As the sun shines on the surface, the lenses capture sunlight and channel for energy. Reduce energy costs Although you will have the initial burden of installing solar panels, once you have completed the renovation of most of their expenses you will be terminated. From this point, you will receive free energy due to the sun shining on the surface. This may be an exceptional economy, if you live in an area with abundant…
  • A company wants to make Melbourne’s trams solar-powered

    Abigale Sherman
    25 May 2015 | 4:18 am
    A company introduced a bold new proposal to the state government of Victoria in Australia, which iconic Melbourne tram network made entirely Solar power in the space of a few years. According to the court, the public transport network would be managed by the energy produced two new solar farms built near Swan Hill and Mildura, in the northwest of the state. Together, these proposals farms would be able to generate 80 gigawatt hours of electricity per year needed to run the tram network, which is the largest in the world. According to the Solar Group of Australia – the company behind the…
  • Pakistan Turns Desert Into a Sea of Solar Panels

    Abigale Sherman
    24 May 2015 | 4:21 pm
    ISLAMABAD- One of the world’s largest solar plants in Pakistan to provide clean, reliable and help reduce chronic power shortages in the country opened. The plant, spread over 200 hectares of desert land in the southern Pakistani province of Punjab, which will generate 100 megawatts (MW) in its initial phase and more than 300 MW by the end of the year, according to government officials. More than a third of Pakistan’s population has no access to electricity, and power shortages are a serious obstacle to economic growth. Advertising Inaugurating the plant, Nawaz Sharif, Prime…
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    Local SEO Guide

  • Welcome to Google Webmasters Search Console Tools Central!

    Dan Leibson
    29 May 2015 | 11:05 am
    It’s really important to update your <title> tags when re-launching or re-branding a site It helps create a better search experience, and decreases confusion related to your branding. For example, oDesk recently rebranded and relaunched their site as UpWork: Their <title> tags are properly updated and there is no disconnect when you do a branded [...]The post Welcome to Google Webmasters Search Console Tools Central! appeared first on Local SEO Guide.
  • Local Directories Just Got Doorwayed

    Andrew Shotland
    27 May 2015 | 10:18 am
    May 23rd is a day that shall live in Local SEO infamy… (Click to enlarge) Seeing this across several U.S.-based local directory sites. Not across the board, but more than a few. See Did Local Directories Get Hit By Google’s Doorway Page Algo? to see how directory rankings may have taken a hit a few [...]The post Local Directories Just Got Doorwayed appeared first on Local SEO Guide.
  • Why Is This Closed Listing Not Like Other Closed Listings?

    Dan Leibson
    18 May 2015 | 1:55 pm
    Because the listing isn’t closed… Okay, so that makes no sense right? Let me start from the beginning. We have a client that has a Ford dealership. When doing searches for Ford + geo, we were seeing the above “permanently closed” business showing up in the Knowledge Graph panel. So we had a team member [...]The post Why Is This Closed Listing Not Like Other Closed Listings? appeared first on Local SEO Guide.
  • Did Local Directories Get Hit By Google’s Doorway Page Algo?

    Andrew Shotland
    15 May 2015 | 12:46 pm
    If SEMRush data is directionally correct, this may be a reason why Yelp is looking to sell. Should rebrand as Yikes! pic.twitter.com/UqplA4ZLSq — Andrew Shotland (@localseoguide) May 11, 2015 Perhaps SEMRush is still updating but if its organic search traffic graphs are even close to accurate it looks like May is the month that Google [...]The post Did Local Directories Get Hit By Google’s Doorway Page Algo? appeared first on Local SEO Guide.
  • Virtual Canonical Loops = SEO Death

    Andrew Shotland
    5 May 2015 | 11:29 am
    Part 6 in the SEO Death Series While we love Local SEO, a good portion of our clients are large non-local sites with a lot of technical SEO challenges. Today I’d like to talk about the dreaded Virtual Canonical Loop, an obscure technical issue that will absolutely kill your organic traffic, regardless of how big/small [...]The post Virtual Canonical Loops = SEO Death appeared first on Local SEO Guide.
 
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    Occam's Razor by Avinash Kaushik

  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    Avinash Kaushik
    27 May 2015 | 1:28 am
    In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver. The heartbreaking part of these, often innocently made, choices is any lack of meaningful progress in digitizing their companies. It saddens me deeply that they are not being able to…
  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
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    Internet Marketing Ninjas Blog

  • Content, SEO, and Mobile Gems: Weekly Forum Roundup

    Mark Roberts
    29 May 2015 | 6:30 am
    It’s an exciting week for our communities! As we continue to grow, old faces are returning to say hello and share their time with us. Speaking of faces, have you seen WebmasterWorld’s shiny new face-lift? It’s pretty spiffy, you should take a look! And while you’re there, you can scope out some of the great discussions happening – three of which I’ll present for you below. Meanwhile on SEO Chat, senior member Fathom has been dissecting and rebutting a transcript from a John Mueller Q&A. And on Cre8asiteforums, EGOL has found a new content writing tool…
  • WebmasterWorld: Announcing New Improved Responsive Design

    Jim Boykin
    26 May 2015 | 7:13 am
    WebmasterWorld.com, the International forum for news and discussion for professional webmasters, SEOs, and web publishers, has announced a new and exciting responsive design for today’s webmasters to learn and to discuss news and technical issues, whether they are at the desktop, or using a smartphone on-the-go. Jim Boykin, WebmasterWorld’s site owner said, “We’re excited to officially announce the new responsive web design for the site, which means the discussion can continue on smartphones, tablets, or back at the desktop. It has been a long time in development as…
  • Panda and Penguin Promises, The Quality Update, Search Console, and More: Weekly Forum Roundup

    Mark Roberts
    22 May 2015 | 8:28 am
    The communities are buzzing this week with news of Google’s new changes, Bing’s announced mobile algorithm update, and a thrilling discussion about the nature of content, rankings, and user experience. If you were hit by Google’s Quality Update (previously referred to as “Phantom 2″) we have a great thread from Webmaster World, too, where you can join our users in trying to pick up the pieces. Bing to Roll Out Mobile Friendly Algorithm If you search in Bing on a mobile device, you should already be able to see the “mobile friendly” title attached to…
  • Slideshare Content Creation and Marketing Checklist

    Ann Smarty
    18 May 2015 | 10:16 am
    Want to make it on Sideshare? You should, it is one of the most under-praised yet powerful tools out there right now. Since LinkedIn stepped up and took it under their wing, it has even more social clout. Professionals that want to connect with other industry powerhouses should be jumping on board, stat. The problem is that not many users know how to make it really work for them. Which is fitting, given how few understand how to use LinkedIn, either. It was a match made in heaven. Luckily, it isn’t rocket science. You can learn to use Slideshare correctly through experience, trial and…
  • Weekly Forum Roundup: Google is Ready to Take Your Order

    Mark Roberts
    15 May 2015 | 6:30 am
    The knowledge graph was one thing, but did you know that you can actually order food through Google? It’s true! Even if Panda and Penguin require manual data updates, Chinese takeout is only ever a click away. What a world we live in! Here’s what else is being discussed in our busy communities this week: Panda and Penguin NOT In Real Time This week it was revealed that the ranking updates and calculations made by Panda and Penguin only occur when the update process button has been pressed. In other words, it’s a “real-time-manual” sort of update. Sites…
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    Posts from the Econsultancy blog

  • Starbucks Spotify deal empowers baristas to influence customer experience

    Patricio Robles
    29 May 2015 | 7:01 am
    Last week, Starbucks and Spotify announced a partnership that will see the popular music streaming service integrated into Starbucks' 7,000 stores and its 10 million member strong loyalty program, My Starbucks Rewards.Read more...
  • More than just a name: why is the name of your email programme so important?

    Kath Pay
    29 May 2015 | 6:00 am
    It sounds obvious but so many of us forget to focus on the objective whatever we are working on, an email campaign, a newsletter series or a solus email. If you state your intent from the off, your path and destination (usually to conversion) are set.  It often helps me to think of my objective as being two sides of the same coin. My aim is to sell to interested customers and those same customers are also looking to make a purchase of the product I am selling. Read more...
  • 10 things we loved on the internet this week

    Christopher Ratcliff
    29 May 2015 | 3:23 am
    It’s the weekly round-up of internet weirdness that successfully undoes six days worth of otherwise insightful, useful and highly professional content. Although that being said, this week we did get into a rap feud, I nearly got arrested in New Look and we tried to ban the term Millennials with negligible success. Not bad for less than four days' work. Read more...
  • 10 most insightful digital marketing stats from this week

    Christopher Ratcliff
    29 May 2015 | 2:34 am
    All the best and most interesting online marketing stats from the last seven days, wrapped up in a neat little package just for you. Unless of course you are Shania Twain, with your claim that “stat don’t impress me much” so perhaps I’ll just buy you a new cowboy hat or something. If you think that I should have been too embarrassed to write that pun, then clearly this is your first time here. Welcome!Read more...
  • Are charities failing on online donations?

    Graham Charlton
    29 May 2015 | 1:40 am
    According to a survey by Barclays Digital Giving, offline payments still account for 80% of charitable donations, which suggests that many aren't making the most of the web.  In this post I'll look at some of the major charities, and how easy (or not) they make it for visitors to donate online. Read more...
 
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    Fathom

  • 4 Types of Metrics Every Sales & Marketing Team Should Use

    Leah Hadgis
    28 May 2015 | 11:59 am
    With all of the new sales and marketing technology solutions, obtaining analytics, reporting and key metrics for senior management often becomes cumbersome and sometimes impossible. When we work with clients (and even internally together), it is a common misunderstanding that the data is non-existent or inaccessible. The answer lies in knowing what to ask, using the appropriate tools, and becoming familiar with the high-level categories of analytics that exist for most sales and marketing teams. At Fathom, we typically refer to 4 impactful metrics for sales and marketing teams: Let’s…
  • Consumer Brand SEO Pulse: 5.28.15

    Jenna Hedman
    28 May 2015 | 9:28 am
    Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. This week, we found out there could be more Quality Updates on the way as well as how to deal with some of the most annoying SEO factors. “​Google ‘Quality Update’ Released! Traffic Changes Due to Confirmed Google Update” We still don’t have many more details about exactly what Google’s Quality Update effected, but there may be…
  • 5 Tips to Get the Most out of Your Pardot Campaigns

    Jennifer Hageman
    26 May 2015 | 2:00 pm
    85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full potential. Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd. However, as with any other marketing automation software, Pardot can be complicated for the best marketing user. Get the most out of your Pardot instance with these 5 tips: Expand on your drips without overcomplicating: You might have focused on one or two drips already, but to expand your reach make…
  • Consumer Brand SEO Pulse: 5.21.15

    Jenna Hedman
    21 May 2015 | 10:39 am
    Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. It’s been a week of algorithm updates and announcements. Google confirms it made a “Quality Update” and Bing will soon roll out its own mobile ranking algorithm. “​The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up” For the past few weeks, we have noticed major rank changes across…
  • How To Think Like a Publisher

    Paul Richlovsky
    18 May 2015 | 1:40 pm
    In the age of content marketing, adapting the mindset of the publisher is paramount for businesses who want to give buyers a reason to choose them over the competition … and stay loyal. And therein lies the key word: Loyalty. You might get a customer, but to keep that customer, you want to be consistently delighting them with positive experiences. New stimulation is what keeps their brains hooked … tomorrow’s edition, the next issue. Yesterday’s news is, after all, yesterday’s news. Just as magazines and newspapers traditionally fill this need for the thrill of…
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    FuelTravel.com

  • The KIND® Way of Brand Reputation Management

    Melissa Kavanagh
    28 May 2015 | 9:45 am
    KIND® was recently under scrutiny about the marketing of their products. They handled the situation flawlessly - see what your hotel can learn from their reputation management experience. The post The KIND® Way of Brand Reputation Management appeared first on FuelTravel.com.
  • Hotel Photography: The Asset You Aren’t Assessing

    Pete DiMaio
    27 May 2015 | 9:41 am
    Just like your other physical assets, your property photos become outdated and need to be replaced. And, unlike that alarm clock, great photography can lead directly to a great RevPAR. Learn why hotel photography is so important and how it can make or break a website experience. The post Hotel Photography: The Asset You Aren’t Assessing appeared first on FuelTravel.com.
  • Friday Fuel: Adobe & Google Run The World

    Meisha Bochicchio
    22 May 2015 | 10:44 am
    This week's Friday Fuel roundup covers several Adobe Analytics updates, the Phantom Google Update, and several up and coming hotel trends. Check it out! The post Friday Fuel: Adobe & Google Run The World appeared first on FuelTravel.com.
  • The Phantom Of The Update: Google Spring 2015 Algorithm Update

    Meisha Bochicchio
    20 May 2015 | 12:24 pm
    The Google Phantom (aka Doorway Page or Quality) algorithm update was confirmed May 16th, 2015. Learn how this change could impact your hotel website marketing strategy. The post The Phantom Of The Update: Google Spring 2015 Algorithm Update appeared first on FuelTravel.com.
  • Friday Fuel: Sailing to Cuba, & Link Lightning Round

    developer
    15 May 2015 | 7:36 am
    In this week's Friday Fuel, we talk ferry trips to Cuba, questionable hotel ethics, and much more with our link lightning round. The post Friday Fuel: Sailing to Cuba, & Link Lightning Round appeared first on FuelTravel.com.
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    Hobo

  • REDDIT USERS: How Do You Rank Top In Google?

    Shaun Anderson
    26 May 2015 | 5:01 pm
    Hobo got talked about on Reddit yesterday. Which was nice. I try to answer some questions in this post. Read the full article here REDDIT USERS: How Do You Rank Top In Google? Download your copy of our 2015 free seo training pdf for beginners.
  • Are Poor Spelling and Bad Grammar Google Ranking Factors?

    Shaun Anderson
    20 May 2015 | 11:59 pm
    Is Grammar A Ranking Factor? I’ve been blogging for nine years and most complaints I’ve had in that time have been about my poor grammar and spelling in my posts. My spelling and grammar may be atrocious but these shortcomings haven’t stopped me ranking lots of pages over the years. Google historically has looked for […] Read the full article here Are Poor Spelling and Bad Grammar Google Ranking Factors? Download your copy of our 2015 free seo training pdf for beginners.
  • Best SEO Tools for 2015

    Shaun Anderson
    19 May 2015 | 1:37 pm
    A collection of some of my favourite seo tools. Read the full article here Best SEO Tools for 2015 Download your copy of our 2015 free seo training pdf for beginners.
  • How To Do Keyword Research FAST with SEMrush Pro

    Shaun Anderson
    17 May 2015 | 11:01 pm
    Keyword research is one of the most important aspects of SEO. But do you know what makes it so significant? Read the full article here How To Do Keyword Research FAST with SEMrush Pro Download your copy of our 2015 free seo training pdf for beginners.
  • Make A Multi-Purpose Rich Snippet Footer For Your Website

    Shaun Anderson
    13 Apr 2015 | 6:00 pm
    Rich Snippets and Schema Markup can be intimidating if you are new to them - but important data about your business can actually be very simply added to your site by sensible optimisation of your website footer. Read the full article here Make A Multi-Purpose Rich Snippet Footer For Your Website Download your copy of our 2015 free seo training pdf for beginners.
 
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    johnon.com

  • Location3 Denver : True Clients or Just Logos?

    john andrews
    18 May 2015 | 12:33 pm
    Looking at Location3 in Denver Location3 is a “digital agency” in Denver, Colorado. It was recently featured as an “award winner”. Now we all know how those awards programs work. It’s nearly impossible to tell a legimiate award from a nonsense award, because a well-known marketing strategy is “create an awards program”. The Power of […]
  • “I’m so smart” vs. “People are Stupid”

    john andrews
    3 May 2015 | 9:29 am
    As someone dependent on marketing for web publishing success, I am always evaluating people and their behaviors, comparing them against ever evolving models I use in my work. In-person interactions are far more valuable than social media, for example, for “understanding” humans. People do one thing, while saying another. I need to know why they […]
  • You, Robot.

    john andrews
    23 Mar 2015 | 12:46 pm
    The other day I noted that so many people I meet in the everyday life these days have nothing going on. People I meet in passing, at the store, or in a restaurant, or perhaps during travel… are “non-employed” or under-employed. Upon casual review, such as light conversation or interaction, they exhibit no signs of […]
  • Visit Spain in April : DomainingEurope.com

    john andrews
    23 Mar 2015 | 12:02 pm
    Updates: As I update this post, you’ll find the additions either as UPDATE asides like this one, or at the end where I extend the post to reveal some of the activities I secretly engage in when on conference travel in foreign lands. Agenda now online. DomainingEurope.com is an annual conference held in Valencia, Spain […]
  • SEO Security, Threat Intelligence, and Competition

    john andrews
    2 Mar 2015 | 12:14 pm
    I was reading about a security course over at Black Hat when it dawned on me… this is just like SEO. The US Special Operations Forces pioneered a methodology called F3EAD, which enabled amongst other things the ability to take out insurgent and terrorist networks. Acronyms aside… F3EAD sure sounds cool. And “taking out” insurgents […]
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    clickTRUE

  • Port Dickson through a clickTRUE Newbie’s eyes

    Adel
    25 May 2015 | 8:32 pm
    Mud, Blood, Laughter, and Mosquitos. That roughly sums up the three days that we spent at Port Dickson as a clickTRUE family!   When the idea of a company retreat first emerged, everyone was intrigued by the idea. Many of us desperately googled “Port Dickson Eagle Ranch” hoping to find good reviews for the place, but receiving otherwise. Reviews filled with bedbugs horror stories left us googling for “how to kill bedbugs” instead. (Particularly the SG Sales/AM team…)   The itinerary was filled with team-building activities, including an obstacle course…
  • Staying On Top Of The Beauty Business: Best Practices For Your Online Campaign

    Nellie
    25 May 2015 | 12:34 am
    Looking great seems to be a necessity these days; especially when we live in a world of selfies, where every moment is captured and stored. It was reported that more than 95% of Singaporeans spend more than $25 on beauty treatments each month, while Singapore’s spa industry is reported to be valued at $140 million a year. Given the burgeoning potential of sales, how then should businesses in the beauty industry stand out from the competition? 1. Focus on a targeted online marketing campaign. Having worked on many online campaigns for clients ranging from facial services to hair care,…
  • These Settings in an AdWords Search Campaign Are So Hidden Even Your Marketers May Not Know About Them

    Wayne Liew
    22 Apr 2015 | 8:42 pm
    Last week, I had the opportunity to speak to 4 business owners. They were intrigued when I told them I help businesses generate leads using Google AdWords. They couldn’t wait to show me their AdWords account. Their campaigns are yielding results, but they are not satisfied. They know there’s plenty of room for improvement seeing how well their competitors are doing online, but they are clueless on the how. These are business owners just like you. They are non-technical, they see the potential of the Internet bringing them additional sales, and they know how important it is to see…
  • 3 Easy Steps To Get Your Web Analytics Up & Running

    Nicole Chang
    12 Apr 2015 | 9:04 pm
      Have you thought about setting up web analytics? A web analytics solution is essential to all businesses, whether it’s a SME or MNC. By implementing a web analytics solution on your website, you can monitor and analyse where your traffic are coming from, how long do visitors stay on a page, which marketing channel resulted in the highest number of conversions, even identify problems such as slow page load time. Setting up web analytics will allow you to understand how visitors interact with your website. With this web analytics solution, you can verify whether your marketing…
  • How to Get Your Past Customers Back with Online Marketing?

    Wayne Liew
    5 Apr 2015 | 6:00 pm
    No business owners feel good about losing customers. Do you want to your customers back? Facing your old customers and asking them to do business with you again requires a lot of courage. In the online world, however, this barrier is completely removed. Getting old customers back revolves around the following: Understand what made your customers leave. Find out the alternative they picked to replace you. Improve your offerings to better solve their problems. Educate them on why you are still the best. Close the sale when the opportunity arises. In this guide, you will learn how to do all the…
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    Add3

  • Advice I’d Give Myself 5 Years Ago

    Paul Uhlir
    27 May 2015 | 7:00 am
    I wanted to let our readers know that I published a post over on LinkedIn. “Marshawn Lynch and Advice I Would Give Myself 5 Years Ago“. The post was originally titled “Advice I’d Give Myself 5 Years Ago: 3 Things I’d Change, 2 I Wouldn’t, and Marshawn Lynch.” But that was way too long.   Here’s a little excerpt from my post – one of the things that I wouldn’t change: “We are now five years into this Add3 journey. I have enough learnings and perspective to identify three things that I would certainly do differently if given…
  • What Should My Bounce Rate Be?

    Ben Lloyd
    21 May 2015 | 12:29 pm
    …and other questions that are tough for digital marketers to answer without saying “it depends”. But seriously – it depends. To answer this type of question you really shouldn’t be using some arbitrary or random industry “benchmark”. If you’re a vet – your experience with similar clients can be a guide, and of course there are some rules-of-thumb out there for things like this. However, you probably have a much better answer available to you at the click of the mouse… and its free! This post could have also been titled something…
  • AdWords Optimization Tips for E-Commerce

    Dell Monson
    13 May 2015 | 7:30 am
    It takes a lot of things to have a successful e-commerce site/store. One of the most important ingredients is getting traffic to your site. Most importantly – potential customers! Search marketing is typically a great place to start because you have the ability to reach potential customers while they’re actively looking for what you’re selling rather than interrupting them with advertising. Sounds simple, right? It isn’t. Organic search results are difficult to achieve and AdWords ads on search results pages are competitive, can be expensive, and the ecosystem is complicated. But if…
  • Coverage: AdWords Announces New Ad Focus on “Moments”

    Ben Lloyd
    6 May 2015 | 7:24 am
    I wanted to let our readers know that we’ve published a post over on Acquisio’s blog yesterday: “Google AdWords Announces New Mobile Ad Focus on Moments” Yesterday Google hosted their annual livestream where they shared new product innovations for advertisers to better enable us to capture “moments”. What are “moments”? Google recently released a study about “mobile moments that matter” (or here’s a video) highlighting the following: 91% of smartphone users now turn to their phones for ideas while right in the middle of a task. Google…
  • Facebook Ads “Certification” Quiz

    Chris Kerrin
    29 Apr 2015 | 7:30 am
    At Add3, we pride ourselves on continuing education, professional development and being a certified AdWords agency. But we also do a lot of other things for which there are not certifications; like Facebook Ads. And we’re really good at it and have case studies to show for it, but there’s no accredited program from Facebook. So, until there’s an actual Facebook accredited certification program – you can test your mettle on this Facebook Ads Quiz that the social guru’s at Add3 have created. (Here’s a link in case you can’t see the embedded quiz)…
 
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    Ker Communications

  • User Experience Not A Ranking Factor? That’s Bullshit.

    Nick Ker
    16 May 2015 | 1:20 pm
    Google's Gary Illyes recently said that User Experience (UX) is not a ranking factor in Google search for desktop. Google's own official statements and algorithm updates are the reason(s) why this is just not true... User Experience Not A Ranking Factor? That’s Bullshit. is from Ker Communications
  • Mobile-Friendly Website Design and Google Search

    Nick Ker
    16 Apr 2015 | 6:19 am
    If mobile traffic from Google search is important to your business, you need a mobile-friendly website which works well on the small screens of mobile phones... Mobile-Friendly Website Design and Google Search is from Ker Communications
  • Just What Do You Get With An SEO Campaign or Retainer?

    Nick Ker
    26 Mar 2015 | 9:39 am
    SEOs would love if we could just do the same thing for every site. But every factor that leads to good rankings depends on many interrelated things… Just What Do You Get With An SEO Campaign or Retainer? is from Ker Communications
  • Website Audit: Find Out What Went Wrong With Your SEO

    Nick Ker
    18 Mar 2015 | 1:20 am
    This is not one of those automatic and humorously inaccurate "type in your website and we'll tell you some things that don't mean much" free website analysis tools you may have tried… Website Audit: Find Out What Went Wrong With Your SEO is from Ker Communications
  • Google Will Make Mobile-Friendly a Ranking Factor on April 21st

    Nick Ker
    26 Feb 2015 | 8:13 pm
    Starting April 21, Google will be expanding its use of mobile-friendliness as a ranking signal. This change will affect searches in all languages worldwide and will have a significant impact on search results… Google Will Make Mobile-Friendly a Ranking Factor on April 21st is from Ker Communications
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    RankSurge

  • Idiots Driving the SEO Train

    Paul
    20 May 2015 | 3:48 pm
    Idiots Driving the SEO Train Imagine your position is to be the “thought leader” for seo at your company. Pretty cool, right? Finally made it to the “top of the mountain”. Then, about 24 hours before it goes live, you are told that your multi-million dollar site is switching from a subdomain BACK to the original “www” site, AND with the HTTPS layer on top of it. Best part? They never asked you to look at ANYTHING. So, this means a few things. 1.) I’m hoping that all my blathering for the past three years has sunk in to every level of development and…
  • Search Reputation Vs Local Rankings

    Paul
    2 Dec 2014 | 12:55 am
    Search Reputation Vs Local Rankings Let’s get one thing clear – both are extremely important to any brand. But for the sake of this topic, which one is more important to focus on? Let’s use an example of a brand that has a location in every major metro in a country. The first step is to get ranked for “geotargeted term + keyword”. that’s the easy goal. Terms like “Austin colleges”, “art colleges Austin”, etc. So, the person searching finds the listing and is thinking about considering that school as a place to go into a ton of debt…
  • Why I Quit Domaining

    Paul
    5 Nov 2014 | 7:19 am
    Why I Quit Domaining Coming from me, this isn’t news. I’m not a major player that owns thousands of domains or even a few really good ones. Instead, I’m someone who *used* to make a good amount of money from the domaining industry. It was never enough to quit working, but it provided for some nice vacations and a few extra items around the house. But as I dove deeper into the realm of domains and tried to expand on the number of domains I could own, an evolution happened. People were starting to use the web in a smarter way. What do I mean by this? There was a time when…
  • Web Marketers: WAKE UP! Google is not the only source of Converting Traffic

    Paul
    10 Jun 2014 | 2:43 am
    Web Marketers: WAKE UP! Google is not the only source of Converting Traffic image source Just like the Guns N’ Roses song “Dead Horse“, I really feel like that is the point I have reached. Not a day goes by where at least ten new articles are talking about some algorithm change, or some other way to get links or create content that Google will favor. WHY?! Why am I not seeing more articles on the other parts of the web that drive HIGH QUALITY CONVERTING VISITORS? I think it’s because most proclaimed “SEO Experts” don’t know how to really use social…
  • Facebook News Feed Trick

    admin
    3 Jun 2014 | 3:51 am
    Facebook News Feed Trick So, the reason it’s a called a “trick” is that this won’t last for too much longer. My guesstimate is that within six months of this getting published, Facebook will close the loop on this. In case you weren’t aware, your Fanpage posts are only seen by 10 percent of your fans. All the time and effort building your likes is being monetized by Facebook. They want you to spend even more to reach the connections you’ve already created! THE STRATEGY In August of 2013, Facebook introduced something called “Story Bumping”. To best…
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    Koozai.com

  • It’s Not Dead! Link Building In 2015

    Ben Fuller
    28 May 2015 | 2:07 am
    A couple of months back, when questioned on whether link building was “any good” during a Google+ live chat, Google’s John Mueller appeared to suggest that he would in fact, avoid it completely. Naturally, this lead to an influx of ‘John Mueller says…’ posts suggesting that link building was falling victim to that very irritating ‘[enter SEO term] is dead’ cliché – and not for the first time.However, if we actually take a step back and put what John said into context, it’s clear to see that this wasn’t what he was suggesting at all and after admitting that “in…
  • Utilising Google Shopping Custom Labels

    Samantha Noble
    27 May 2015 | 4:05 am
    This is the transcript from our new video so it may not read as well as a normal blog post would.Hi. Today I want to talk to you about Google Shopping and, in particular, custom labels. With Google Shopping, you basically set up a data feed that pulls in only the products from your website. It pulls into the Merchant Center on Google, which then links up to Google AdWords.Now, you’ve got lots of attributes within your Merchant Center feed. But when it comes to actually creating and managing your AdWords campaigns for the shopping feeds, you’re quite limited in terms of how you…
  • 8 Effective Content Ideation Methods

    John Waghorn
    26 May 2015 | 2:16 am
    Coming up with content ideas for your own business or client can sometimes prove to be a little tricky. The frustration caused by getting stuck for ideas can cause issues, especially if you’re on deadline or content needs to be scrapped and altered at the last minute. So what’s the solution?Benjamin Franklin, one of the Founding Fathers of the United States, famously said: “by failing to prepare, you are preparing to fail.”  This quote signifies the importance of planning in advance in order to achieve your goals.The same principle applies to your business too. Taking time to develop…
  • 10 Free Tools for Links, Technical and On-Page SEO

    Ali Moghadam
    21 May 2015 | 2:39 am
    I’ve picked some top tools for technical SEO, on-page SEO and backlink checks. Best of all, they’re all totally free! If you’ve got a favourite tool that hasn’t been mentioned, feel free to comment at the end of this post. Ayima Redirect PathBrowser Plugin – Technical SEOAs far as header response checkers go, Ayima Redirect Path is the original gangster. While there may be other ways of checking header response codes, this plugin gives you the information while you’re on the page – plus extras:It also shows (as the name suggests) your redirect path, exposing inefficient…
  • Getting Started With LinkedIn Advertising

    Dean Marsden
    20 May 2015 | 4:05 am
    This is the transcript from our new video so it may not read as well as a normal blog post would.Hi. What’s the number one business to business social network out there? It’s LinkedIn of course. You may be on LinkedIn already. You may be using it to network with other businesses or even do deals, which is great. But did you know that LinkedIn has its own ad platform where you can target more people than you might possibly do through just doing it manually or through the mail system?So today I thought I’d give a quick overview of getting started with LinkedIn ads. First thing…
 
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    SEOAndy

  • 7 Features to Make Your Website Successful

    Andy Kinsey
    28 May 2015 | 8:02 am
    7 Features to Make Your Website Successful Whether you offer photography services, franking machines, second hand office furniture or otherwise - here are 10 features to make you stand out from the crowd. Each and every business envisions themselves differently from the next, even two branches of the same business want to be different. But in terms of website characteristics there are a number of things which can help any website from any industry stand out and implementing these can really help your chances of success in gaining more clients and web traffic. Remember the below are valid…
  • Updating Page Titles on Facebook

    Andy Kinsey
    11 May 2015 | 10:35 am
    I want to, over the coming few posts, share a few quick tips to make your life a little easier- tips in a similar fashion to the social media image size guide. There can be little more annoying than having your post shared on Facebook, only to find that your page title / facebook title is wrong. Maybe you forgot to put something cool in there, something clicky, or maybe you just typo’d your way and someone is having a little moan. You’ve corrected the issue on your site, great but how do you make Facebook refresh itself? There is a Facebook Tool called the debugger, it does more…
  • Mobile-Friendly Search Algorithm Update: April 2015

    Andy Kinsey
    4 Apr 2015 | 2:37 am
    In February 2015, Google announced that it would be making moves towards a better experience for mobile search users by telling them whether a given web page in search results was “mobile-friendly” or otherwise. It’s important to note it is done page-by-page and not across a website in search results. This move was the logical next step in the evolution of mobile (and in-app) search which began it’s journey in June 2012. Since that time there have been multiple updates to the algorithm and the tools offered by Google to help websites and web pages perform better for mobile. You can…
  • Is SEO Really Evil? An Interview for the Boagworld Podcast

    Andy Kinsey
    26 Feb 2015 | 4:32 am
    This week I am on the Boagworld Podcast, recorded in January, talking about the realities of SEO in a modern world. Paul a while ago said that ‘seo is useless‘ basically, only to then backtrack once he realised just how wrong he was. In the podcast we speak about all kinds of things, including: What SEO actually is How SEO fits into the ‘bigger picture’ How some SEO is bad and can harm websites Is SEO just about Search Engines? Is SEO the right name for what we do A holistic approach to SEO and Digital Marketing Social Media and SEO? Information Architecture and…
  • Social Media Image Sizes – Your Simple Guide

    Andy Kinsey
    21 Feb 2015 | 8:36 am
    Creating amazing graphics for Social Media can be a pain in the backside, tools like Canva make it easy at times but aren’t really flexible enough for many use cases. In this article I will be talking about the sizes of images used for Facebook, Twitter, Google+ and Pinterest. Think of it as your simple guide to images for social media. All sizes in pixels. Facebook Image Sizes Profile Photo – 180 x 180 Minimum – 160 x 160 Cover Photo / Image – 851 x 315 Minimum – 399 x 150 Timeline / Newsfeed Images – 1200 x 900 Link Images (timeline / newsfeed) –…
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    One day

  • Everything You Should Know About Bettering Oneself

    admin
    28 May 2015 | 1:29 pm
    Self improvement may be crucial as it allows you to expand as being a man or woman. It include persona, degree and deeper comprehending to someone. This article can assist you to understand what private progress is and exactly how expertise graphologique an individual may accomplish it. It is sometimes deliberate but sometimes it is the effect of enduring a seeking experience. Transforming routines can be challenging however extremely satisfying inside your quest to find stability. If you would like to alter any practice, it is important to build a objective as well as a intend to arrive. You…
  • Techniques For The Do-it-yourself Redesigning Task

    admin
    28 May 2015 | 12:13 pm
    Among the benefits associated with owning a home is basically that you have the ability to change your property as soon as the desire hits you. You save money if you work with these tasks yourself, though it can be hard to learn how to begin, particularly if have restricted practical experience. This short article includes info that is supposed to assist you while you get started the house improvement method. Dusting and protecting against airborne dirt and dust build up is importnat. It takes only a few days for dust particles to build up and for allergens to wreak chaos in your life.
  • Ways To Getting The Greatest Motor vehicle On The Greatest Value!

    admin
    28 May 2015 | 4:15 am
    Investing in a auto might be cumbersome, miserable operate. You will need to look for a auto you prefer, then make sure within your budget it, and after that take care of the salesperson! Get this condition a smaller laborious task by reading this article write-up and soaking up the great expertise it requires to provide you these days. In case you are searching for a pre-owned vehicle, you should always obtain a CarFax statement. The CarFax report will tell you in the event the car has been around in any sort of accident. When the vehicle has been around in an accident, you almost certainly…
  • Choosing The Advice To Self Improvement Accomplishment

    admin
    28 May 2015 | 4:09 am
    The instruments necessary for self improvement are not the same for everyone and it can be difficult to discover the ideal guidance to help you started on your path. In this article you will discover a number of ideas that you could apply to your day-to-day daily life. Your journey to a new and better you, will begin now. An corinne toulot excellent self-help tip is always to not spend a lot of your time watching tv. Too much tv isn’t healthy because it can greatly raise your stress threshold. Observing an excessive amount of television also promotes a sedentary life-style which…
  • Shopping Online 101: The Essentials To Your Successful Venture

    admin
    28 May 2015 | 3:29 am
    Shopping online is exciting and might be a economical pursuit. Have you any idea how to save cash with internet shopping? Or else, this is basically the ideal post to suit your needs because it particulars many different tricks and tips which will help you get the underside $ value for many that you simply acquire. When you find yourself shopping online, you should only shop at respected stores. When the shop does not have a good reputation, you might be looking for issues. Some individuals have gotten their bank card and private info taken from store shopping on under reliable web sites.
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    Brick Marketing - SEO Marketing Solutions Company » Brick Marketing Blog

  • Make Sure Your Blog Posts Don’t Have Too Many Links!

    Brick Marketing
    29 May 2015 | 2:00 am
    How many links do you have in your blog posts? When people write content for their websites, they often feel the need to include links to relevant sources. In some cases, this is the right thing to do. For example, if you list a statistic or leave a quote from a medical study, you should give readers the link and site the source. Not linking to the source in cases such as these is actually considered a form of plagiarism. If this happens once in a while on your blog, it shouldn’t be a problem. This kind of linking is a positive thing and can even build up your credibility. However, it is…
  • 4 Things Your SEO Program Cannot Control

    Nick Stamoulis
    27 May 2015 | 2:00 am
    There are 200 and some odd factors in Google’s ranking algorithm and it’s constantly evolving. While we know that certain factors help your website do better organically, we cannot say quantifiably exactly how much of each factor equals success (and anyone who says otherwise is selling something). With so little in our SEO program that we actually CAN control, sometimes it feels like SEO is a bit like shooting a moving target in a darkened room. Instead of panicking over those things, here are four things your SEO program cannot control, so there is no use worrying (too much) about them!
  • SEO Checklist for Site Redesigns

    Brick Marketing
    22 May 2015 | 2:00 am
    Does your site need a redesign? If so, it’s important not to ignore the SEO aspect of your new site. In fact, redesigning your site presents you with an excellent opportunity to refine your SEO strategy and optimize even more effectively than you were before. You certainly would want to hurt your site in any way while performing the redesign! In fact, this is a great opportunity to actually make your SEO campaign more effective. These same tips can be applied to a completely new site, as well. Here’s an overview of how you should approach SEO while changing the appearance of your…
  • Are People Still Searching For Keywords?

    Nick Stamoulis
    20 May 2015 | 2:00 am
    Month over month organic traffic is going to ebb and flow, especially if your business is heavily influenced by external factors such as seasonality (no one searches for “Christmas tree farm” in June, for instance). Like so many other things in SEO, search volume is completely out of your control. You can’t force people to research your industry/product/company, you can only set yourself and your website up to be there when they need you. But what happens when people aren’t searching for your industry/product/company? Does that mean you SEO is failing? Well if you are targeting the…
  • PPC Is Essential for Branding in SEO

    Brick Marketing
    18 May 2015 | 2:00 am
    When creating your brand, there are many strategies that effectively work together. It’s a collective effort between your company’s website, logo, social media presence, and search engine optimization. Pay per click advertising is also a big part of this, especially when it comes to branding that is related to search engine optimization. When businesses compile their pay per click campaigns, they often do so by focusing on the keywords, without realizing how these search phrases fit into the big picture. This is a misconception! Pay per click is an essential part of branding in…
 
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    Web Gnomes

  • 10 SEO Analysis Tools You Should Be Using

    steve
    12 May 2015 | 10:30 pm
    In a previous post, I presented a massive list of free SEO tools that can help you accomplish various SEO tasks (e.g., backlink investigation, keyword research, etc.). I received a lot of positive feedback about that list, but people consistently requested more SEO analysis tools. Since I’m a man of the people, this post is […]
  • A Real World Negative SEO Case Study

    steve
    13 Aug 2014 | 11:55 pm
    Yesterday, someone explicitly threatened to launch a negative SEO attack against our website. Unless we pay a sum of money in the next 24 hours, our backlink profile will be flooded with toxic links. (Honestly, it all sounds like the plot of a terrible James Bond movie. But I digress.) We have no intention of […]
  • How I Would Fix Grantland’s SEO: An In-Depth Audit

    steve
    19 Feb 2014 | 3:32 am
    I am a full-blown sports junkie, which means I spend WAY too much time looking at sports sites: ESPN, Sports Illustrated, and of course, Grantland. About a month ago, I was feeding my sports addiction when I noticed Grantland was completely redesigned. We launched Grantland's new redesign today – it's our 3rd incarnation making it […]
  • The Most Actionable SEO Tips Ever

    steve
    25 Sep 2013 | 2:03 am
    Everyone loves a good tip, but unfortunately, many of the SEO tips floating around have become outdated. And even if a tip is still current, it’s usually not very actionable. To solve this problem, I contacted some of the best SEOs in our industry and asked a simple question: What is your absolute best, most […]
  • Google Slapping Mozilla & Better SEO Metrics

    steve
    29 Apr 2013 | 3:30 am
    Remember a few months ago when I said, Gnome Likes is “back and better than ever in 2013!” Yeah… me either 😉 In my defense, last month’s newsletter was jam packed with exciting SEO news. But you’re right: that’s not good enough, which is why I’m dusting off the cobwebs for an extra special edition […]
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    Chaosmap Media » Blog

  • 3 Common Online Marketing Mishaps And How to Bounce Back

    jon rognerud
    25 May 2015 | 2:37 pm
    Everyone makes mistakes. And as a marketer, it’s inevitable that one will happen on the job. When those marketing blunders do occur, make sure you bounce back strong and learn valuable lessons about preventing them in the future. Here are three strategies for recovering from three common mishaps. 1. Social Media Slips Using trending hashtags can allow more people to see your brand’s message. However, you must choose your hashtags wisely. For example, Entenmann’s posted a tweet reading “Who’s #notguilty about eating all the tasty treats they want?!” On that same day #notguilty…
  • Necessity – Not a Luxury: Digital Integration With Social Media

    jon rognerud
    18 May 2015 | 4:27 pm
    So you have a social marketing campaign running. But just having one is not enough. We’re talking about digital integration: the art of coordinating all of your marketing efforts in order to present a unified and consistent brand to the consumer throughout all of your marketing channels. So, how do you make sure that your social media offerings are productively integrated with your other digital assets? We’ve got some tips for you today. Coordinate your social media profiles One of the first steps is simple enough to be a no-brainer, but people continually seem to get it wrong: you have…
  • Top 7 Ways To Repair Your Corporate Reputation And Protect It For The Future

    jon rognerud
    14 May 2015 | 11:59 am
    Warren Buffet Talks About Business Reputation Warren Buffet has a famous quote about corporate business reputation. Mr. Buffet says, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently.“ As you can see, a reputation is a very fragile thing to deal with. The good news is that as long as you maintain a level of common sense, you should be able to do it very easily (for more complex reputation cases, it will take many months and sometimes years). There are several ways in which you can repair and protect your…
  • How To Begin Shifting All Facets of Business Toward Millennials

    jon rognerud
    29 Apr 2015 | 12:37 pm
    According to the U.S. Census Bureau, there are 92 million people in the Millennial generation, making it the largest cohort of today, accounting for $200 billion in annual buying power. The people born between 1980 and 2000 have a unique perspective on the world, radically different from previous generations, and any wise business will adjust to cater to its demand. Responsive And Adaptive Websites Being the first generation to grow up exposed to always-on digital media, Millennials are the tech generation. This demographic is more likely to play video games, watch TV online and conduct most…
  • How Graphics are Making the World a Better Place [INFOGRAPHIC]

    jon rognerud
    8 Apr 2015 | 10:15 pm
    Graphics are all around us – and graphics are used to illustrate concepts, and as a method of communication. You’ll find them in logos, books, magazines, websites, on the streets, pretty much everywhere. Graphics are also used for entertainment. Our human brains react to graphics in different ways. The elements of design are like ingredients in your favorite cake! Click on the infographic to see the full presentation of the psychology of graphics. (credit: thanks to bigstockphoto) Click to expand the psychology of graphics (INFOGRAPHIC)     The post How Graphics are…
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    blog.ispionage.com

  • 4 Ways to Strengthen Your Brand with a PPC Campaign

    Joe Putnam
    29 May 2015 | 6:00 am
      “A brand is a person’s gut feeling about a product, service, or company.” That quote is from Marty Newmeier, author of The Brand Gap, the first book to present a unified theory of brand building. With that in mind, consider this… Have you ever glanced at the first three advertisements on Google and noticed how The post 4 Ways to Strengthen Your Brand with a PPC Campaign appeared first on .
  • Win a Free, Custom Designed PPC Landing Page Valued at $4,000!

    Joe Putnam
    27 May 2015 | 6:00 am
    How would you like to win a beautiful, custom landing page designed by an industry-leading PPC advertising agency? Now you can. We’ve teamed up with KlientBoost to offer our readers the opportunity to win a custom PPC landing page. One winner will be selected at random to work with KlientBoost to build a conversion-boosting landing The post Win a Free, Custom Designed PPC Landing Page Valued at $4,000! appeared first on .
  • Introducing Our NEW PPC Landing Page Design Gallery

    Joe Putnam
    21 May 2015 | 5:00 am
      We’re really excited to announce our new PPC landing page design gallery that we completed just last week. It includes hundreds of landing page examples from PPC campaigns across 15+ different industries. All of the pages were gathered with our new Campaign Watch landing page surveillance feature and are saved and categorized for easy The post Introducing Our NEW PPC Landing Page Design Gallery appeared first on .
  • Are You Bidding on Too Many AdWords Keywords?

    Joe Putnam
    6 May 2015 | 6:00 am
      I recently read an article by Larry Kim on Search Engine Watch titled “Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords – Here’s Why.” He begins by talking about an AdWords account that’s bidding on 273,000 keywords but only gets impressions on 3372 of them (1.2%). Here’s a graph he The post Are You Bidding on Too Many AdWords Keywords? appeared first on .
  • Are You Taking Full Advantage of AdWords Call-Out Extensions?

    Joe Putnam
    22 Apr 2015 | 6:00 am
      In September of 2014, Google introduced call-out extensions to make it easier to highlight key information about your product or service in order to help your ads stand out. This includes things like free shipping, a price match guarantee, or anything else that makes your product or service special, as evidenced in the screenshot seen below. As The post Are You Taking Full Advantage of AdWords Call-Out Extensions? appeared first on .
 
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    Medical, Dental Practice Marketing

  • Why SEO is Important for Your Website and Content

    admin
    22 May 2015 | 4:56 am
    If you haven’t heard about SEO, now is the time to learn more about it and implement it in your online content. SEO content, or search engine optimized content, uses specific keywords, phrases and search terms to drive traffic to your website. If, for example, you wanted to reach people looking for a new dentist in your area, you might want to include terms like “teeth whitening” or “dental crowns” and the name of your city throughout your site in order to come up in Google searches. That being said, having basic keywords may not be enough to reach your audience and to raise your…
  • What the Google-Twitter Search Partnership Means to Medical, Dental & Veterinary Healthcare Providers

    admin
    11 May 2015 | 10:52 pm
    Welcome to the new Googleverse, where all your doctor-patient tweets will soon be indexed and searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter have decided that Google will begin indexing tweets in real time this year. Healthcare marketing experts believe this could be a real boon for the healthcare provider with some social media savvy and an active Twitter account. This change underscores the importance of having a multi-layered Internet presence with social media, an optimized patient- and mobile-friendly…
  • Hashtags to Hypochondriacs

    admin
    6 May 2015 | 10:58 pm
    Apps. We all know them, we all have them, we all use them. But do we really benefit from them? In our tech-tacular world, we are constantly bombarded with a barrage of ideas; ideas about anything from how we should look and how we should eat to how we should communicate and with whom. And, of course, we are provided with the e-tools (the most recent and popular being apps) through which we can instantaneously find the answers we seek. Unsurprisingly, we look toward apps to aid us in creating and navigating a healthy lifestyle. Apps like MyFitnessPal, a calorie/diet tracker, Pacer, a…
  • Mobilize Your Website Now

    admin
    23 Apr 2015 | 2:56 am
    On April 21, 2015 Google expanded the use of mobile-friendliness as a ranking signal. This change, referred to by web developers as ‘Mobilegeddon’ or ‘Phonapocalypse’ affects mobile Internet searches in all languages worldwide and will have a significant impact on search results … What this means to you and your practice is this: If your current website is not mobile-friendly, you can no longer be listed on the first page of Google search results. And you will no longer be exposed to tens of millions of consumers who search for healthcare information and healthcare providers on…
  • The Rise of Consumerism in American Healthcare

    admin
    23 Apr 2015 | 2:55 am
    There was a time in America when most physicians opened private practices after residency. But today, due to market forces and shifting attitudes, more than half of new doctors are opting to work for hospitals and large managed health systems, instead. Society, personal habits and patient expectations have also changed in recent years, and that has led to a dramatic rise in healthcare consumerism… Today, powerful market and economic forces, the PPACA, new technology and the Internet have led to a dramatic rise in healthcare consumerism. More than 80 percent of American adults now…
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    Digital Marketing & Web Design Tips

  • What The Beatles Can Teach Entrepreneurs About Success

    Sukesh Jakharia
    4 May 2015 | 12:15 am
    The Beatles’ career may be one of the most inspirational success stories ever. They started from total obscurity, worked exceptionally hard, and endured set backs, failures and fights before becoming arguably the most famous rock and roll band in history. (Some estimates claim they have sold over 2 billion albums!). Their long rise to stardom isn’t just a model for other bands, but a template for entrepreneurs as well. The similarities between music and business might not be obvious, but anyone who’s started a company (or band) from scratch understands the struggle and creativity it…
  • 5 Lessons All Business Leaders Can Learn From Social Entrepreneurs

    Sukesh Jakharia
    8 Apr 2015 | 12:20 am
    Superheroes save people’s lives on a regular basis at the box office… The government is trying to provide more accessible health care for all… But only one force is truly making a positive social impact: entrepreneurs. These days, it seems that more and more small business owners are making it their mission to contribute to society in a meaningful way while earning profits. Entrepreneurs are devoted to helping those less fortunate and improving the environment, among other areas. (Check here for Forbes’ 30 Under 30 list of promising social entrepreneurs). Perhaps it’s a result of…
  • How to Prevent Hackers from Damaging Your SEO

    Sukesh Jakharia
    1 Apr 2015 | 12:12 am
    When science fiction depicts robots, they’re often seen as powerful machines sent to war with humans. But in reality, bots are much less scary, though they can certainly wreck havoc on our technology. Specifically, Internet robots, or bots, are used by hackers to destroy people’s websites through spam, security breaches and other malicious behavior. Simply put, your business just can’t afford to be vulnerable to bot attacks. To give you an idea of how prevalent bots are, check out this graph: Source While the data is a couple years old, it indicates the ever-growing presence of bot…
  • 2015 Web Design Predictions: Do you Know These New Best Practices?

    Sukesh Jakharia
    24 Mar 2015 | 12:24 am
    Predicting web design trends is critical for any digital marketing professional. Some people dismiss it as a waste of time, claiming that focusing too much on others distracts from your own work. However, if you don’t know how the industry is changing, you’ll never evolve. Ignorance can hurt your hire-ability as well. There comes a point where trends develop from simple fads to official “best practices.” Plus, observing the landscape is a form of collaboration. Great work by others can inspire your own efforts, and push you to try something new. The major 2014 trends such as grid…
  • Google is Demoting Mobile Un-friendly Websites – Here’s How to Avoid a Penalty

    Sukesh Jakharia
    16 Mar 2015 | 1:56 am
    Having a mobile-friendly website has been a good idea for a long time, but now it’s mandatory. Recently, Google started notifying website owners whose sites are verified by Webmaster Tools but render poorly on mobile, saying that the site’s search engine rank will be negatively impacted. (Some predict that the notifications are signs of a major, upcoming mobile-related algorithm update). Unfair? Perhaps. But given that smartphone users now total 1.75 billion worldwide, Google sees itself as merely keeping up with the times. Plus, from a user’s point of view, trying to access a site that…
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    iRISEmedia.com

  • IBM Announces Marketing Partnership With Facebook

    Vera Soons
    29 May 2015 | 8:08 am
    Facebook and IBM are teaming up to help retailers better target advertising on the former’s existing ad network. Facebook will be the first company to join the newly developed IBM Commerce THINKlab. This is yet another step Facebook, the largest social networking platform in the world, is taking to help retailers and show them that its paid advertising programs don’t just provide clicks, but convert into actual sales. For IBM, who has already partnered with Twitter, Apple and Tencent among other companies with tons of data, it is another brownie point for making customer experience their…
  • New Facebook Ad Feature for App Developers

    Vera Soons
    27 May 2015 | 1:28 pm
    Over a year ago Facebook introduced Carousel link ads for Facebook advertisers. This Carousel format enables businesses to display up to five images at a time and include custom links and ad descriptions. Each image has its own image, description and click target. These Carousel link ads work on both desktop and mobile News Feeds. Last week, the social media platform extended its Carousel link ads to Mobile App Ads. Mobile App developers can now promote their apps in the Carousel format. According to Facebook, since the social media platform introduced the carousel format last year,…
  • Google Unveils Google+ Collections to Compete with Pinterest

    Vera Soons
    20 May 2015 | 12:23 pm
    On May 4th, Google+ introduced a Pinterest-like feature: Google+ Collections. Google+ Collections gives its users the ability to group their posts into topic-based sections. Collections is different from pages and communities in that you are the only person who is able to modify the content and the posts will appear in your profile streams for followers to view. “Every collection is a focused set of posts on a particular topic, providing an easy way for you to organize all the things you are into. Each collection can be shared publicly, privately, or with a custom set of people.’’…
  • Bing To Roll Out Mobile-Friendly Ranking Algorithm

    Alex Noudelman
    19 May 2015 | 2:00 pm
    Bing will follow in Google footsteps and unveil its own mobile-friendly ranking algorithm in the upcoming months. Unlike Google, it will not set a date for when the algorithm will set in and is taking a slower approach to it in order to better communicate the changes and reduce potential whiplash from webmasters. Despite the announcement about the importance of having a mobile friendly site, Bing is still focused on relevancy to user queries.  Sites that are relevant but not mobile friendly will most likely still rank. This is because the second largest search engine on the World Wide Web is…
  • New LinkedIn Feature: Analytics for Publishing

    Vera Soons
    14 May 2015 | 2:40 pm
    Social media platform LinkedIn officially announced the new Analytics tool for Publishing on May 7th. The newly launched LinkedIn Analytics tool for published posts offers valuable insight on who is reading and engaging with your posts. If you are a LinkedIn publisher, you will be able to evaluate whether you are reaching the right audience, which posts are engaging for your readers and more. This new feature is an important online marketing tool for two reasons. Firstly, introducing the analytics tool is a sign that LinkedIn is looking for ways to get more content published on their…
 
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    UpCity Daily Tips

  • 25 Marketing Resources Driving Inbound Traffic Around the Web: May 29th

    Jack Thornburg
    29 May 2015 | 5:31 am
    Social Optimization   Google recently acquired a patent for detecting spam across social networks, which Bill Slawski nicely summarized this week on SEO by the Sea. With Matt Cutts still on extended leave, it will be interesting to see how Google’s definition of social spam develops and any implications that may have for ranking signals. What does ‘social selling’ mean to you? If you’re looking for ways to increase sales from the social channel, then Lincoln Murphy’s post at Sixteen Ventures is a great place to read up. We hear a lot about Facebook, Twitter, Instagram,…
  • Ask The Experts, 5/27: Local SEO, Tweets in Search

    Andrew Peron
    27 May 2015 | 8:48 am
    Q: I know about the importance of local citations for local SEO, but what else can I do to make sure searchers in my area find me? A: The local areas you’re targeting should feature prominently in your content, and any page titles where that information is relevant. Depending on what your business offers, you may even want sections of your site to be broken down into specific areas or types of content targeting the locations important to your business. Local landing pages are still a valuable tactic for local SEO, but spammy duplicate pages with nothing to differentiate them but city…
  • 25 Marketing Resources That Are Driving Inbound Traffic Around the Web: 5/22

    Adam Polaszewski
    21 May 2015 | 9:29 pm
    Search Engine Optimization Despite how long it’s been around, SEO is still fairly misunderstood by people who don’t actually do it for a living. Alexandra Tachalova debunked six myths about SEO at Entrepreneur.com this week. Google Webmaster Tools is a thing of the past. Meet Google Search Console – the renamed and reinvented Webmaster Tools. Google says the change reflects the fact that there are many, many people who use the tool who aren’t strictly webmasters, coming from a variety of backgrounds and disciplines. Read the official announcement at the Google blog. If you’re a…
  • Ask the Experts 5/20: Facebook Articles and Knowledge Graph for Brands

    Andrew Peron
    19 May 2015 | 10:59 am
    Q: What is Facebook Articles, and how will it impact content marketing?   A: Facebook Articles is a partnership program with major online publishers like the New York Times, The Atlantic, and National Geographic, among others. The goal is to make content more easily shareable for Facebook users, particularly on mobile, by hosting it directly on Facebook. Since publishers will upload articles to Facebook, users won’t need to leave the app or site to read them; they can browse and read full articles right in the news feed. Publishers benefit because article load times are faster, they…
  • 25 Marketing Resources That Are Driving Inbound Traffic Around the Web: 5/15

    Adam Polaszewski
    15 May 2015 | 10:14 am
    Search Engine Optimization How have Google’s algorithm updates improved SEO? With higher content standards, less tolerance for spam, and clearer guidelines for marketers and webmasters to follow, Google’s actually made the Internet an (arguably) better place for SEOs to work. Adam Stetzer has the full write-up at Search Engine Watch. Any time you build a new SEO campaign, you’ll need a smart keyword research strategy employing tools that you trust. Nick Eubanks at SEMRush has a step-by-step guide for building and then executing your keyword research plan. Brian Barwig’s summary of…
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    Kate Ideas Marketing

  • 8 Free & Cheap Online Tools That Small Business Owners Need to Succeed

    Kaitlin
    25 May 2015 | 9:00 am
    As a small business owner, you’re probably looking for ways to run your business in a way that minimizes costs. Or maybe you’re wondering how much getting an online freelancing business up off the ground might cost you. Here are my tips on 8 free and cheap online tools that I use for my freelance online marketing business. Invoicing Once… Read more The post 8 Free & Cheap Online Tools That Small Business Owners Need to Succeed appeared first on Kate Ideas Marketing.
  • My Review of the Surface Pro 3

    Kaitlin
    16 May 2015 | 2:37 pm
      I had a dream last night that a band opened for Radiohead. The opening band was a two-piece with one guy playing drums and the other a Surface Pro 3. That’s right, the laptop/tablet combo that you thought was a little too good to be true. Well, now you know how my sub-conscious psyche thinks about the Surface. I love… Read more The post My Review of the Surface Pro 3 appeared first on Kate Ideas Marketing.
  • How to Add an Annotation in Google Analytics

    Kaitlin
    13 Jan 2015 | 7:00 pm
    Wondering how to add an annotation in Google Analytics? It’s pretty easy to do and it is really useful for keeping track of important marketing events, seasonal changes, Google algorithm updates, and other things that may have an impact on your site analytics. This is one of the best ways to keep track of the qualitative reasoning behind your marketing,… Read more The post How to Add an Annotation in Google Analytics appeared first on Kate Ideas Marketing.
  • How to Add a Simple Photo Gallery to Your WordPress Site

    Kaitlin
    13 Dec 2014 | 12:34 pm
    Have you ever wondered how to set up a simple photo gallery on your WordPress site? It’s actually pretty easy to get great looking WordPress photo galleries on your site. Here’s a short video explaining how: There are 5 default appearance types for slideshows in WordPress. Here’s how each of them looks: Slideshow Type: Tiled Mosaic Type:   Circles Type:… Read more The post How to Add a Simple Photo Gallery to Your WordPress Site appeared first on Kate Ideas Marketing.
  • How to Use Yoast SEO WordPress Plugin for Keyword Optimization

    Kaitlin
    10 Dec 2014 | 11:50 pm
    Do you know how to Yoast your post? I love the Yoast SEO WordPress plugin, especially how it makes keyword optimization relatively easy. It’s super important to pick a “focus keyword” for each blog post that you write. That main keyword phrase will help the search engines to understand what your page is about. So your blog post may start… Read more The post How to Use Yoast SEO WordPress Plugin for Keyword Optimization appeared first on Kate Ideas Marketing.
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    KrishaWeb Technologies

  • KrishaWeb visited USA to explore the business opportunity

    Parth Pandya
    30 May 2015 | 5:28 am
    The web is an ever-changing industry and being a part of ever changing industry KrishaWeb always tries to cope up with the latest industrial trends. We are a team of passionate tech guys working together to provide the utmost digital experience to our clients. We have been working from our operational office in India so far, but I felt it was just perfect time for us to step up and visit our overseas clients to accelerate the growth of KrishaWeb as a full service digital agency. ...
  • Weekly web industry updates – 23rd May to 29th May, 2015

    Nikunj Chauhan
    29 May 2015 | 8:04 am
    We are back again with some more interesting and important tech industry updates between 23rd May to 29th May. There has been lots of chat about the possible local search result algorithm update by Google and Google Maps Bomb Fix throughout the week. Google has also started supporting iOS apps in app indexing and they have added app search analytic features on last Friday. Update about the Bing app indexing and the rumor about the new spam head of Google, there are lots of stuff happening in this week. ...
  • iOS gets the app indexing support from Google

    Nikunj Chauhan
    29 May 2015 | 2:28 am
    Google has announced on Wednesday that they are bringing App Indexing for iOS app as well. It will allow users from both Android and iOS to access the app content directly from the search listing. Later on Wednesday, Google has also declared App deep linking with goo.gl. ...
  • Local ranking change: Google maps Bomb Fix or An Algorithm Update

    Parth Pandya
    28 May 2015 | 8:13 am
    SEOs and Local experts are noticing a major shift in location based search queries in Google maps. There has been some issue with Google maps of showing inappropriate search results for some search queries. They have apologized and solve the issue. But still local search result is highly affected by the updates. ...
  • A Crucial Role of A/B Experiments for Successful PPC Campaigns

    Nirav Shah
    27 May 2015 | 7:28 am
    At the initial level of campaign set-up, we need to explore all options that can drive best possible result and experiments should be your best weapon to count on. Below, I explained some crucial elements of the PPC campaign, which you can enhance with various experiments....
 
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    Online Marketing Insights | p3 Inbound

  • Healthcare Practice News (Week of May 24)

    mudbug
    29 May 2015 | 2:15 am
    This week’s roundup of the top stories in healthcare practice management and marketing. How small practices can tap telehealth for consults Jameelah Nelton, MD, a small-practice pediatrician, explains how online consultations have benefitted her practice and her patients. Melton uses a HIPAA-compliant app called TouchCare to conduct telemedicine consultations with her patients; currently, telemedicine makes up 5% of her patient visits, but she hopes to expand that percentage in the future. Melton advises that physicians who want to get involved in telemedicine should review state…
  • The Rise of Spam Traffic and What You Can Do About It

    mudbug
    27 May 2015 | 1:40 pm
    If you’ve reviewed your account in Google Analytics recently, you may have noticed a huge spike in your traffic on few days during the last month. On the surface, that sounds great, but everything may not be as it seems. Did you have an event or promotion occur on the same day as the spike in traffic? That may explain it. If you didn’t, however, the traffic you got might not be legitimate. Spam traffic has been around for quite some time, but we have recently noticed that this type of traffic is more of a problem than it has been in the past. What is Spam Traffic? When your website gets…
  • Healthcare Practice News (Week of May 17)

    mudbug
    22 May 2015 | 1:45 am
    This week’s roundup of the top stories in healthcare practice management and marketing. Mentors Help Patients with Rehab and Offer Insider Tips Along the Way Some healthcare providers are recruiting former patients to mentor new patients that have been diagnosed with the same conditions. These mentors are trained beforehand and do not give medical advice. Rather, they are there to provide encouragement and support to newly-diagnosed patients. Most doctors and surgeons have not experienced the conditions and procedures that they treat, so mentors can offer insights and personal…
  • How Meaningful Use Can Help Your Practice

    mudbug
    19 May 2015 | 1:21 pm
    In order for your practice to attest to Stage 2 of Meaningful Use, you need to meet several objectives, including having a patient portal that your patients can use to view their medical records and send messages to their doctor through a secure channel. If your practice is finding it difficult to meet the Stage 2 requirements for Meaningful Use, you’re not alone. In January, 2015, a poll of nearly 2000 physicians revealed that 55% of practices did not plan to attest to Meaningful Use this year. By 2012, 71.8% of physicians reported using some type of electronic health record (EHR) system,…
  • Healthcare Practice News (Week of May 10)

    mudbug
    15 May 2015 | 2:00 am
    This week’s roundup of the top stories in healthcare practice management and marketing. Rx refills driving retail clinic visits Retail clinics have grown in popularity over the past year, and it is predicted that they will only continue to grow. Kalorama Information, a medical market research firm, recently released a report that detailed the reasons why patients visit retail clinics. The top reasons patients choose retail clinics over a physician’s office include prescription refills, vaccinations, and treatment for cold or flu symptoms. Since these are fairly routine services, some…
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    Six Degrees Digital Media.com

  • Top 20 Social Media Tools

    Tricia - Nicole Noland
    22 May 2015 | 10:06 am
    Social media is full of competition where visibility is concerned, and getting your name out there can be a daunting task. Fortunately, there are a variety of tools you can use to boost your influence, follower engagement, and more. Some tools work by helping you plan updates to your social media profiles, freeing up your schedule, while others provide analytics and monitor what your followers are doing when they visit your profile. This guide covers 20 of the most popular social media tools, their prices and how they might benefit you. Buffer This free-to-use and user-friendly app provides…
  • Mobilegeddon

    Tricia - Nicole Noland
    11 May 2015 | 11:47 am
    Mobilegeddon is upon us, folks. That phrase should scare you if your business’ site isn’t mobile friendly. We’ve spoken before about how important a mobile-friendly site is.  70% of mobile searches lead to action on a site within one hour and people like  to be on their phones. That’s what everyone is always complaining about, isn’t it?  That we’re all too busy on our phone to interact with each other? I’ve been known to do mobile searches even when I’m sitting right in front of my computer. Let me tell you- sites that aren’t…
  • 5 Online Meeting Platform Comparisons

    Tricia - Nicole Noland
    7 May 2015 | 10:07 am
    The Internet has become the preferred method of communication for people across the globe, and meetings are no different. The right online meeting platform makes it easy to share ideas, collaborate, brainstorm and more. Luckily, there are plenty of platforms to choose from. Some are best for collaborating and creativity while others are more suitable for simple meetings. This guide covers a few of these platforms. MeetingBurner MeetingBurner is one example of online meeting platform with a free option. At no cost, MeetingBurner will let you have up to 10 guests in your meeting, but you…
  • Preventing a Google Penalty

    Tricia - Nicole Noland
    4 May 2015 | 11:30 am
    Perhaps you’ve been fortunate enough to escape all of the various penalties Google had served up over the years. Maybe because you always play by the rules, maybe because you just don’t do any marketing for your website or maybe just dumb luck. In any event, it’s good to know what you’re dealing with so you don’t have to worry if what you do will go against Google’s rules. Check out this infographic from Neil Patel to make sure you follow all the guidelines and stay in Google’s good graces.   Courtesy of: Quick Sprout The post Preventing a Google…
  • How to change your Facebook web address

    Tricia - Nicole Noland
    28 Apr 2015 | 6:30 pm
    From your admin Click on About Hover over web address on the right click  the edit button and it will show you this Click on Change web address and it will ask you to continue as yourself, click continue Select the page that you want to change, enter the new address, then click Check availability. The post How to change your Facebook web address appeared first on Six Degrees Digital Media.com.
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    Six Degrees Digital Media.com

  • Top 20 Social Media Tools

    Tricia - Nicole Noland
    22 May 2015 | 10:06 am
    Social media is full of competition where visibility is concerned, and getting your name out there can be a daunting task. Fortunately, there are a variety of tools you can use to boost your influence, follower engagement, and more. Some tools work by helping you plan updates to your social media profiles, freeing up your schedule, while others provide analytics and monitor what your followers are doing when they visit your profile. This guide covers 20 of the most popular social media tools, their prices and how they might benefit you. Buffer This free-to-use and user-friendly app provides…
  • Mobilegeddon

    Tricia - Nicole Noland
    11 May 2015 | 11:47 am
    Mobilegeddon is upon us, folks. That phrase should scare you if your business’ site isn’t mobile friendly. We’ve spoken before about how important a mobile-friendly site is.  70% of mobile searches lead to action on a site within one hour and people like  to be on their phones. That’s what everyone is always complaining about, isn’t it?  That we’re all too busy on our phone to interact with each other? I’ve been known to do mobile searches even when I’m sitting right in front of my computer. Let me tell you- sites that aren’t…
  • 5 Online Meeting Platform Comparisons

    Tricia - Nicole Noland
    7 May 2015 | 10:07 am
    The Internet has become the preferred method of communication for people across the globe, and meetings are no different. The right online meeting platform makes it easy to share ideas, collaborate, brainstorm and more. Luckily, there are plenty of platforms to choose from. Some are best for collaborating and creativity while others are more suitable for simple meetings. This guide covers a few of these platforms. MeetingBurner MeetingBurner is one example of online meeting platform with a free option. At no cost, MeetingBurner will let you have up to 10 guests in your meeting, but you…
  • Preventing a Google Penalty

    Tricia - Nicole Noland
    4 May 2015 | 11:30 am
    Perhaps you’ve been fortunate enough to escape all of the various penalties Google had served up over the years. Maybe because you always play by the rules, maybe because you just don’t do any marketing for your website or maybe just dumb luck. In any event, it’s good to know what you’re dealing with so you don’t have to worry if what you do will go against Google’s rules. Check out this infographic from Neil Patel to make sure you follow all the guidelines and stay in Google’s good graces.   Courtesy of: Quick Sprout The post Preventing a Google…
  • How to change your Facebook web address

    Tricia - Nicole Noland
    28 Apr 2015 | 6:30 pm
    From your admin Click on About Hover over web address on the right click  the edit button and it will show you this Click on Change web address and it will ask you to continue as yourself, click continue Select the page that you want to change, enter the new address, then click Check availability. The post How to change your Facebook web address appeared first on Six Degrees Digital Media.com.
 
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    International PPC

  • Facebook Direct Response Ads Guide

    Rocco Baldassarre
    25 May 2015 | 3:10 am
    Facebook Direct Response Ads are one of the many reasons to give Facebook Ads a shot. Facebook Direct Response Ads ask people to take action making them highly effective if they are set up correctly. Drive action across devices or reach more of the right people The post Facebook Direct Response Ads Guide appeared first on International PPC.
  • The 10 Best Gifts For Techies

    Christina Baldassarre
    20 May 2015 | 7:41 am
    The best gifts for techies are the ones that are affordable, useful, and work like a charm. My husband and I are both entrepreneurs and tech lovers. Like so often, many out our friends share our interest in business, tech, and success. Over the last couples The post The 10 Best Gifts For Techies appeared first on International PPC.
  • The Best Way To Target Facebook Ads

    Rocco Baldassarre
    18 May 2015 | 2:13 am
    Some companies have figured out what the best way to target Facebook ads is while others still figure out what to split test next. Fair enough, there are hundreds of targeting options! I am convinced that there is one best way to target Facebook ads for every The post The Best Way To Target Facebook Ads appeared first on International PPC.
  • 15 Of The Best Online Tools For Entrepreneurs

    Christina Baldassarre
    13 May 2015 | 8:29 am
    I finally managed to compile a list with fifteen of the best online tools for entrepreneurs, startuppers, and productivity lovers. While there are many more useful tools, I keep coming across these ones on a regular basis and couldn’t live without the vast majority of The post 15 Of The Best Online Tools For Entrepreneurs appeared first on International PPC.
  • How To Pass The Adwords Search Advertising Exam

    Rocco Baldassarre
    11 May 2015 | 1:05 am
    So, you’ve taken your Adwords Fundamentals exam and passed with flying colors – congratulations! There’s no time to relax just yet, though. You now need to decide which of the additional four exams you would like to take – and be most likely to pass The post How To Pass The Adwords Search Advertising Exam appeared first on International PPC.
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    theleverageway.com

  • LatinWorks CMO Divulges Key Points for Success in the Multicultural Millennial Market

    Natalie Parra-Novosad
    12 May 2015 | 12:09 pm
    A few of us at Leverage attended the Austin Business Journal’s Face 2 Face event at the Whole Foods Headquarters […] The post LatinWorks CMO Divulges Key Points for Success in the Multicultural Millennial Market appeared first on .
  • All You Need to Know About Native Advertising

    Madeline Jacobson
    5 May 2015 | 2:18 pm
    You’ve seen labels like ‘Promoted’ and ‘Sponsored Content’ floating over certain headlines on sites like Slate, Buzzfeed, The Wall Street […] The post All You Need to Know About Native Advertising appeared first on .
  • What Encourages People to Complete Online Forms?

    Madeline Jacobson
    1 May 2015 | 12:25 pm
    The primary issue with a poorly designed online form should be clear. If it requires a Herculean effort for your […] The post What Encourages People to Complete Online Forms? appeared first on .
  • Cleaning Up Your Online Clutter with Information Architecture

    Bob Kehoe
    29 Apr 2015 | 3:09 pm
    I’ve long been convinced that the old adage “a cluttered desk is a sign of genius” is fact in some […] The post Cleaning Up Your Online Clutter with Information Architecture appeared first on .
  • NFL Prospect & Future Film Maker Nate Boyer Launches NateBoyer.com

    Natalie Parra-Novosad
    29 Apr 2015 | 10:00 am
    AUSTIN, TEXAS, April 29, 2015 — Leverage Marketing announces the launch of UT football player and Green Beret Nate Boyer’s […] The post NFL Prospect & Future Film Maker Nate Boyer Launches NateBoyer.com appeared first on .
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  • 10 Ways (Digital) Marketing Has Improved Since The Mad Men Days

    Surefire Marketing
    18 May 2015 | 9:51 am
    With the conclusion of Mad Men earlier this week, it is easy to see how marketing has improved upon the Mad Men era of marketing. The introduction of search engine optimization, inbound marketing, and pay per click advertising added a more analytical approach towards the way marketing managers thought about ads and how they optimized their budgets. But, this type of analytic marketing is to be expected. Back in the Mad Men, television was still in its infancy. There were only a handful of channels to watch, and your only other option was to listen to the radio. Advertising in the Mad Men era…
  • What’s New With Facebook Instant Articles

    Surefire Marketing
    14 May 2015 | 11:38 am
    This week, Facebook introduced a new product called Instant Articles. This new product will make it easier for content writers and digital marketing agencies to publish quality, interactive articles at a much faster pace. Everyday the number of smartphones and the number of people who own smartphones is increasing. That ever increasing number means that it is necessary to have a mobile friendly news outlet for all major publishing. These majors publishers produce quality content, and that content is expected to be shared across social media. Facebook Instant Articles Improvements The current…
  • Lessons From Adwords Livestream 2015 (Part 2)

    Surefire Marketing
    11 May 2015 | 11:01 am
    New PPC Adwords Tools For Digital Marketing On May 5th, Jerry Dischler, VP of Product Management at Google, spoke about the new innovations and tools that Google Adwords will look to incorporate into their vast system to better meet the growing needs of mobile users. Part one, of this two part overview, was about the innovations and new technology that Google is looking to add to the Google Adwords advertising platforms, that will make a user’s life that bit easier and faster. Part 2 will look at the updates made for the PPC tools that will measure the performance of these new Adwords…
  • Lessons From Adwords Livestream 2015 (Part 1)

    Surefire Marketing
    6 May 2015 | 10:56 am
    On May 5th, Jerry Dischler, VP of Product Management at Google, spoke about the new innovations and tools that Google Adwords will look to incorporate into their vast system to better meet the growing needs of mobile users. Part one, of this two part overview, will be about the innovations and new technology that Google is looking to add to the Google Adwords advertising platforms, that will make a user’s life that bit easier and faster. #StepInsideAdwords “People are living online. More Google searches are taking place on mobile devices than desktop computers in more than 10…
  • Aerial Drone Video Shoots

    Surefire Marketing
    5 May 2015 | 10:20 am
    Drone Videos More and more companies are looking for a way to display their landscape, events and real estate developments in a unique way. Our drone video shoots provide an eye-catching perspective of what you have to offer. The above videos shows some aerial views of the landscape on Daniel Island and the construction development at Creekside at Bethpage. These drone videos can be displayed across all social media platforms and can be added into your website to show off your brand, that you can not really get with just a single photo.   Does your business need help with drone videos or…
 
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