SEM (Search Engine Marketing)

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  • For Beginners: Referral Traffic and How to Improve Your Numbers and Analysis in 2015

    HigherVisibility
    Amanda DiSilvestro
    24 Aug 2015 | 6:12 am
    Referral traffic can be such a broad topic that sometimes it’s left out of the news. Because referral traffic is so popular and so important for small businesses the actual term doesn’t get a ton of use. What you can do with referral traffic, how you can improve it, and why it matters are constantly being discussed whether you realize it or not, so it’s important to understand what referral traffic really means so you can get started in the discussion. Even if you are familiar with referral traffic, it’s always important to review your strategy and alter it every few months. How…
  • Check Out Apple Maps on iOS 9

    Local SEO Guide
    Andrew Shotland
    28 Aug 2015 | 9:36 am
    I spent some time over the past couple of weeks playing around with the iOS 9 beta and dug into Apple Maps and local search on Spotlight. I put up some initial thoughts on some of the Apple Maps for iOS 9 Screenshots on AppleMapsMarketing.com for your perusal.The post Check Out Apple Maps on iOS 9 appeared first on Local SEO Guide.
  • SEO Checklist for WordPress Website Launches

    Brick Marketing - SEO Marketing Solutions Company » Brick Marketing Blog
    Nick Stamoulis
    19 Aug 2015 | 2:00 am
    Are you getting ready to launch a new WordPress website? Here is a short SEO checklist you’ll want to run through to make sure you site is setup for success right out of the gate! While this is by no means a comprehensive list, make sure these basics are in place before you launch so you won’t miss a step. The ability to customize URLs within the page template. In most standard WordPress sites, the URL is automatically generated based on the title of the page. While this is better than a random string of numbers and letters, it’s better for your SEO program if you can customize the URL…
  • Why You Should Spend More Time on Twitter

    Location3 Media
    Mandy Wodnick
    1 Sep 2015 | 9:21 am
    For a few months now, Google has been displaying Twitter content in mobile SERPs (search engine results pages) but has now officially rolled out this feature (links, hashtags, images and videos in addition to the tweet itself) to all global English desktop searches (you don’t need a Twitter account to see the tweets). Tweets will also be rolled out to other languages in the very near future. However, don’t expect to see this feature in all results pages; tweets are displayed when Google deems them relevant, whether the search query references Twitter or not. So how will this affect your…
  • Online Video: How Consumers Use Resources to Research and Buy

    ReelSEO
    Greg Jarboe
    31 Aug 2015 | 7:45 am
    Google's 'Consumer Barometer' gives video marketing teams an insight into how shoppers are using the Internet and video to research, review, compare, and purchase goods and services across the world. With data in 10 product categories across 45 countries, it's a resource all marketers should be using to create campaigns around a target audience.
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    ShoeMoney

  • John Reese’s Epic Journey

    Jeremy Schoemaker
    27 Aug 2015 | 7:00 am
    I was a moderator on Digital Point forums back in 2007 when I heard about this John Reese guy.  One of the other moderators had a VB plugin and was blown away when Jon promoted it and he sold over 10,000 units of it. This was at the time I just had launched AuctionAds and I wanted to get this guy onboard. So I looked up John Reese’s information at DigitalPoint and shot him an email.  His first response was something like “How the hell did you get my personal email?”.  LOL.  So I told him.   He offered to do a interview with me about it  and send it out to his list. We…
  • Let Your Personality Show On Your Website To Attract A Bigger Audience

    Jeremy Schoemaker
    26 Aug 2015 | 4:50 am
    What’s missing from most people’s websites? A personal touch. Business often has an impersonal feel to it, but it doesn’t have to be that way. You can share who you are with your audience, and you’ll probably be better off for it too. The hardest part about this is being vulnerable. It can be difficult to open up to your followers and share who you really are. However, overcoming that fear is all part of growing your online business. Here are four steps you can take to let your personality show through on your website and begin to attract a bigger audience. Step #1…
  • Should You Build Traffic Before Selling On Your Website?

    Jeremy Schoemaker
    13 Aug 2015 | 6:24 am
    Should you start selling from day one, or should you wait until you have an eager and willing audience? If there were an easy answer, this question wouldn’t keep coming up. There is no right or wrong; only what’s right for you. Here are some thoughts on when you should begin selling. Get Set Up As Early As Possible Whether you want to review and promote affiliate products or put ads up on your site, you need traffic to make money. If people aren’t coming to your site, it doesn’t matter how many things you’re promoting. Still, while you’re probably not going…
  • What Social Network Is Best For You?

    Jeremy Schoemaker
    6 Aug 2015 | 5:02 am
    What Social Network Is Best For You? In your business and affiliate marketing efforts, focus is really the number one thing. Budding entrepreneurs will often succumb to the shiny object syndrome, chasing every new idea and new piece of technology that comes along. It’s not that you won’t find new opportunities to be had with the latest gadget or app; it’s that if you’re running around like a chicken with your head cut off, you’ll never stick with something long enough to see the fruits of your labor. The idea of entrepreneurship is to crack the code on one thing…
  • Revisiting The Adult Affiliate Marketing Niche With Ricky Ahuja

    Jeremy Schoemaker
    30 Jul 2015 | 2:22 pm
    Ricky Ahuja,  AKA the Turbanator, from clicksyndicate.com has been a mainstay at all affiliate marketing conferences I have ever been to.  If you have ever been to an Affiliate Summit I am sure you recognize him.  He is a great dude. Riki is the head dude for Click Syndicate one of the largest adult affiliate networks on the planet.  I recently was talking with him on Skype and asked if he would mind doing an interview about the affiliate marketing space as it pertains to the adult niche in today’s world. Since the inception of Affiliate Marketing (No Zappos you did not invent it)…
 
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    The Clix Marketing Blog

  • Bing Ads + Android App = Winning

    John Lee
    2 Sep 2015 | 6:43 am
    My management of PPC campaigns pre-dates smartphones. Being forced to check stats from a computer was just part of the gig from the start. As smartphones, and later tablets, came around and advanced mobile computing – there’s been an appalling lack of apps for digital advertisers. Consider this nugget – Google AdWords wouldn’t load properly in mobile browsers for a long time. Fast forward to 2015 (8 years after the launch of the iPhone, but I digress) – Google launches an AdWords app. But in their endless battle with Apple, said AdWords app is only available on…
  • Ad Extensions: The Paradox of Choice

    Robert Brady
    2 Sep 2015 | 5:15 am
    In the PPC industry the prevailing wisdom is that ad extensions are vital to success because they increase the amount of real estate you occupy and they affect Ad Rank. During a recent #PPCchat I saw the following tweet: A1: I’ve never heard of an argument not to use ad extensions. They’re so fast and easy too #ppcchat — Mark Irvine (@MarkIrvine89) August 25, 2015 Since 140 characters isn’t nearly enough, here is your response Mark. The Paradox of Choice In The Paradox of Choice: Why More Is Less by Barry Schwartz, he cites a set of studies done to determine if the mantra…
  • Handy PPC Reports From AdWords’ Dimensions Tab

    Andrea Taylor
    1 Sep 2015 | 5:26 am
    The Dimensions tab in Google AdWords is a powerful and useful tab in your arsenal of reporting tools. Sometimes I forget how handy these puppies can be. Here’s 6 of my favorite reports from the Dimensions tab: Labels You can see how your labels are performing by keyword, ad, ad group and campaign. This can be really useful when you’re tracking the performance in an A/B test. Labels are all the more useful now that they’re supported in AdWords Editor, so now you have no excuse to not label everything. Time You can see how your campaigns are performing by day of the week, day of the…
  • Clix Marketing #PPC News & Views: Aug 28, 2015

    Michelle Morgan
    28 Aug 2015 | 5:49 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Land Because My Crystal Ball is Broken and Other Reasons to Bring Broad Match Back in 2015: For years broad match keywords have been seen as a worst practice for keyword match type selection in PPC campaigns. But should they be? Really? Check out this post for some great insights into why you might want to take another look at broad match. Neptune Moon Why Doesn’t AdWords Respect PPC Agencies?: It’s been a while since we’ve had…
  • SEMPO Hangout Paid Search Goodies

    Susan Wenograd
    26 Aug 2015 | 9:12 am
    I had the privilege of being invited to represent PPCers on a SEMPO hangout yesterday that was put together by their education committee. Never being able to turn down the chance to talk paid media geekery with other industry pros, I happily accepted, and had a great time! Here were the hot topics: Keyword volume Is less more? We all pretty much agreed that at this point, having thousands of keywords and trying to capture every possible permutation that’s out there isn’t always the best use of time. There is also the push to make things more contextually-based as opposed to tying…
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    Yoast

  • Yoast Academy presents: Basic SEO Training

    Marieke van de Rakt
    2 Sep 2015 | 7:04 am
    We are very excited to announce a brand new Yoast product. As of October 12, 2015 Yoast will start offering complete online SEO courses! Following such a training will teach you all about SEO and website optimization. We are currently finalizing our first training which is called Basic SEO. For now, we are thrilled to show you our first video, in which Joost announces our Basic SEO Training: Note: as mentioned, this training is not yet available. It will be available for purchase starting from October 12. Basic SEO Training The basic SEO Training consists of 5 modules: Introduction to SEO,…
  • Google Analytics by Yoast: Free vs Premium

    Thijs de Valk
    1 Sep 2015 | 7:32 am
    We have two versions of our Google Analytics by Yoast plugin: a free and a premium version. We’ve had some questions about the difference between the two. And while we can mention the additional features the premium version offers, this doesn’t explain how those premium features could benefit you. So in this post I’ll explain the difference between the free and the premium version of our Google Analytics plugin. Features Let me first tell you what the difference in features between the free and premium Google Analytics by Yoast plugin is: Free Premium Adds tracking code…
  • Weekly SEO Recap: Alphabet, CTR and Local

    Joost de Valk
    28 Aug 2015 | 6:53 am
    Having been away on holiday for 3 weeks, and not being able to write a recap last week yet, this is the first one in over a month. A lot has happened, but not all of it will directly impact your search environment, luckily, so let me cover 3 things that stood out for me: Google Inc becomes Alphabet Inc Google changed its corporate structure. While this is interesting mostly if you’re too geeky about Google like me or you’re an investor, some changes do matter. Sundar Pichai officially became the CEO. He’s smart, but has a different management style. This is already…
  • Announcing: Yoast Academy

    Marieke van de Rakt
    27 Aug 2015 | 6:35 am
    In a few weeks, Yoast.com will get a major make-over! We are currently working on the last details of our redesign. Alongside our new appearance, we will also launch a new section on Yoast.com: Yoast Academy. Yoast Academy will become the SEO library of Yoast.com. It will become the place to be if you want to learn about optimizing your website. Why Yoast Academy? In the past few years, we have been blogging quite a lot. Most of the content of our blog posts is created after extensive reading and research. We have lots and lots of information about SEO, usability, conversion and content…
  • Yoast SEO: announcing breaking API Changes

    Joost de Valk
    26 Aug 2015 | 6:15 am
    As we announced a while back, we’re working on real time content analysis functionality for Yoast SEO. While we wanted to preserve backwards compatibility, we’ve come to the conclusion that we won’t be able to for some filters. This means that some themes and plugins, who integrate with our page analysis functionality, will need to be updated. We will be releasing this update on November 2nd, 2015, so get ready! Warning upfront: this post is geekier than the average post on yoast.com and doesn’t contain tips for your site. From serverside to your browser When Yoast…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Your blog is boring. Upgrade to a hub

    Chris Lakin
    2 Sep 2015 | 10:11 am
    Let me start with a disclaimer. If you haven’t started blogging, get a plan together and start. Don’t write just for the sake of writing, but create a strategy around what you’ll write about and then actually do it. Publishing content on a regular basis benefits search engine visibility and audience building. If you are already consistently publishing content but haven’t made any changes to your blog’s structure in the last few years, I’ve got a painful truth to share: Your blog is boring. It’s not the content I’m talking about –…
  • Pure Bragging: Two Cool New Portent Thingamabobs

    Ian Lurie
    28 Aug 2015 | 10:53 am
    Note: Right now I’m bragging, but Blake has promised he’ll soon write a post about how he actually did this stuff. So you might want to subscribe to the blog using that form on the right over there. See what I just did? Marketing!!! Our resident all-things-user-experience nerd just developed two new site feature/thingamabobs (that’s a technical term). I’m kvelling a bit: Keyboard-only site search and contextual navigation Open our site in a new browser window. Then just start typing (no clicking, just type). Type the word ‘dragons’ and click enter. Go ahead. I’ll wait. How…
  • Maximize Profitability on Your Branded PPC

    Ryan Moothart
    20 Aug 2015 | 4:39 pm
    Alternate Title: How I doubled Return on Ad Spend in branded PPC PPC 101 – Branded Search The first rule of PPC is to make sure you bid on your branded search terms.  Actually, scratch that – the first rule of PPC is that all must bow down to Earth’s future overlords, Google.  Or was that “Alphabet”?  But!  After that, bidding on branded search terms is top of the list.  The logic is crazy simple: you don’t want competitors bidding on your brand name, and showing ads for their products before yours. Better still, running a branded search campaign in your…
  • Quick Guide to Google Tag Manager Fundamentals Exams

    Timothy Gillman
    18 Aug 2015 | 6:00 am
    Now is the perfect time to learn more about website tag management. Google Analytics (GA) Academy recently released their new Google Tag Manager (GTM) Fundamentals course, an excellent way for anyone to learn more about using this free tool. Why should I care about understanding tag management? Don’t Care. Take me to the guide, man. For everyone else – Imagine if every company with a website had someone who could handily manage site tags. User experience across the entire internet would be faster, simpler, and ultimately more enjoyable. Remember, this is all about actually using…
  • 10 Phrases That May Get You Fired (By Your Agency)

    Ian Lurie
    13 Aug 2015 | 7:51 am
    I periodically fire potential clients. It’s hard to walk away from the revenue. But clients hire Portent for our advice. It’s also hard work with clients who ignore that advice. And that kind of relationship typically starts with more than one of these statements: “I just want to crank out blog posts.” Basically, they’re hoping to eat words and crap content. It’s as likely as me eating lead and crapping gold. “I want to pay you by the link.” Excellent! I’m going to charge $5/link. Then, I’m going to go to Fiverr.com and buy 10,000 links for $5. That model works. For me,…
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    search engine marketing - Google News

  • topseos.com Reveals Foxtail Marketing as the Best Search Engine Optimization ... - MarketWatch

    2 Sep 2015 | 12:01 am
    topseos.com Reveals Foxtail Marketing as the Best Search Engine Optimization MarketWatchNAPLES, FL, Sep 02, 2015 (Marketwired via COMTEX) -- The independent authority on internet marketing solutions, topseos.com, has named Foxtail Marketing the best search engine optimization agency for the month of September 2015. Foxtail Marketing ...ThinkBIGsites.com Named Third Best Search Engine Optimization Service by Broadcastertopseos.com Declares SEO Brand as the Eighth Top Search Engine Optimization Digital Journal100 Top Search Engine Optimization Companies Announced by topseoscom for IT…
  • Notablist -- A Search Engine Built For Email Marketers -- Includes 4M+ ... - Marketing Land

    1 Sep 2015 | 2:29 pm
    Notablist -- A Search Engine Built For Email Marketers -- Includes 4M+ Marketing LandWith a background in technology management and architecture, Michael Johnston had an idea for a search engine that indexed email marketing newsletters so that email marketers could easily see what's out there. “It seemed ridiculous that I could search ...
  • Search Your Way to Millions? Using Bitcoin to Reinvent the Search Engine - CoinTelegraph

    1 Sep 2015 | 5:12 am
    CoinTelegraphSearch Your Way to Millions? Using Bitcoin to Reinvent the Search EngineCoinTelegraphSearch Engine Marketing and Search Engine Optimization are terms that definitely strike a chord with most Internet marketers today. For someone hoping to quickly scale the reach of his or her new brand on the internet, search engine marketing is truly
  • Yahoo Follows Google In Building Out Local Search Marketing Reseller Program - Search Engine Land

    31 Aug 2015 | 8:26 am
    Search Engine LandYahoo Follows Google In Building Out Local Search Marketing Reseller ProgramSearch Engine LandAs Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold. The company is expanding and adding resellers to its Preferred Partner Program. Its latest partner is small business ...
  • VJG Interactive Named Eighth Best Search Engine Optimization Software Company ... - MarketWatch

    31 Aug 2015 | 12:01 am
    VJG Interactive Named Eighth Best Search Engine Optimization Software Company MarketWatchNAPLES, FL, Aug 31, 2015 (Marketwired via COMTEX) -- topseos.com, the independent authority on internet marketing solutions, has named VJG Interactive the eighth best search engine optimization software provider for August 2015. Each month the ...topseos.com Declares Foxtail Marketing as the Best Search Engine Optimization PR.com (press release)topseos.com Declares OneIMS as the Tenth Best Search Engine Optimization Broadcastertopseos.com Names Leverage Marketing as the Ninth Top Search Engine…
 
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    Search Engine Guide : Small Business Search Marketing

  • Are Keywords Relevant in 2015?

    27 Aug 2015 | 12:42 pm
    by Jayson DeMers SEO best practices frequently get revised as new algorithm updates are released by Google and Bing. These changes render some tactics more popular, and others entirely irrelevant. Keyword research, and the obsession with keywords when it comes to SEO campaigns, is a prime example of this. Years ago, prior to the April 2012 launch of Google's Penguin algorithm, using the right keywords strategically within your website content as well as within the anchor text of inbound links to your website was the best way to increase your rankings for those specific keywords. However,…
  • Is regulation an adverse event for pharmaceutical social listening?

    11 Aug 2015 | 10:54 am
    by Mike Moran Every industry has its unique issues. Yet some regulated industries have special concerns when they embark on social media listening. I'm talking specfically here about pharmaceutical companies. Many have taken the plunge, but others sit on the sidelines, spooked by the requirement to report all "adverse events" from medications. What do the listening companies know that the sidelined companies don't?First off, I don't want to minimize the regulatory concerns of pharmaceutical companies. It is indeed true that they have a duty to report to the FDA any reports they become aware…
  • The Need for Small Businesses to Build a Conversion-Friendly Website

    28 Jul 2015 | 4:04 pm
    by Kevin Johnson When it comes to the world of Web development, it seems that trends and opinions on the most effective options are constantly in flux. Responsive Web design? Parallax? But at the end of the day, only one thing should really matter for small businesses hoping to improve their online business efforts: making conversions.Just like any other aspect of a small business, a website's ultimate goal should be to spur potential consumers to action. Whether that action is a sale, an online query or something else is determined by the business's goals, but either way, the website needs…
  • Searchmetrics Releases New Content Performance Research Tool

    23 Jul 2015 | 5:57 pm
    by Jayson DeMers When more than 5,000 marketers were asked, "Does your organization use content marketing?" for the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends--North America report, an astounding 86% responded with, "yes." However, when asked, "How successful is your organization at tracking the ROI of its content marketing program?" only 21% said that they were successful.So, why would you continue to spend money on a content marketing budget if you aren't able to effectively measure its performance?In most cases, you wouldn't. But on July 15, 2015,…
  • Do you know how to calculate your conversion rate?

    10 Jul 2015 | 4:41 pm
    by Mike Moran I had a great time delivering the keynote one time at the Wednesday live conference in Stockholm, which featured an all-too-typical show of hands. First, I asked how many of the marketers in attendance had a Web Analytics system installed on their site. Every hand in the room went up. Then I said, "Keep your hands up if you check your results at least once a day." Every hand went down. Why is this so? Having an analytics system and not using it regularly is like having an extra car in your garage that you don't drive. What is stopping us from using these numbers that we generate…
 
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    Search Engine Watch

  • Google Integrates Search and Dictation into Docs

    Yuyu Chen
    2 Sep 2015 | 2:24 pm
    Google has added some nifty updates to Docs including search, dictation, and new templates, all of which make for a much more convenient user experience.
  • Google Gets Tough on Mobile App Interstitials

    Graham Charlton
    2 Sep 2015 | 7:46 am
    Google says that sites using intrusive app download interstitials will find it harder to rank in mobile searches from November.
  • SEO for E-Commerce Websites

    Mark Jackson
    2 Sep 2015 | 5:34 am
    Consider these insightful observations to address or avoid common conundrums that can arise while attempting to generate, manage, and improve the SEO for e-commerce websites.
  • How to Build a Better SEM Audience Profile – for Free!

    Joseph Kerschbaum
    2 Sep 2015 | 4:30 am
    Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM campaigns.
  • Google Has a New Look and We Really Like It

    Yuyu Chen
    1 Sep 2015 | 8:17 pm
    The search giant has rolled out a new Google logo, moving from a serif font to a sans-serif font. Branding experts think the company has nailed the logo redesign on several levels.
 
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    eMarketer Articles and Newsroom Posts

  • Article: Want to Avoid the Trash Can? Tailored Emails Are a Must

    19 Aug 2015 | 9:01 pm
    Consumers receive a lot of emails from brands every day, meaning the need for relevancy has never been stronger. Taking email recipients’ frequency and personalization preferences into account is imperative for subscriber retention, based on recent research.
  • Article: Consumers Open Doors to Smart-Home Devices

    19 Aug 2015 | 9:01 pm
    Internet users in the US may finally be ready to embrace smart homes. About three in 10 own smart-home devices, and they’re happy with them. Lower costs and bills along with more education could push nonowners to take the leap.
  • Article: Strict Approval Processes Slow Down Tech Adoption

    19 Aug 2015 | 9:01 pm
    Technology is more important than ever. But to increase spending, marketers and tech professionals must go through a rigorous approval process, and they better be able to prove the value of the buy if they want the final answer to be yes—something easier said than done.
  • Article: Small Steps for Advertiser Budgets in Spain

    19 Aug 2015 | 9:01 pm
    Spain’s advertising market is looking slightly brighter. After several periods of decline, recent research estimates year-over-year ad budget growth of 1.5% in H1 2015 and 1.7% in H2 2015.
  • Article: Brick-and-Mortar Remains Best Fit for Apparel Shoppers

    19 Aug 2015 | 9:01 pm
    Price is top of mind for apparel shoppers, who are still far and away more likely to buy clothing in-store. Clothing retailers are looking to gather data about these brick-and-mortar customers to improve engagement.
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • Keeping Up with KoMarketing: Fall 2015 Conference Preview

    Casie Gillette
    1 Sep 2015 | 7:00 am
    It’s hard to believe that September is officially upon us but since my calendar has never lied to me, I guess I’ll believe it. With September comes the first official day of fall and of course the wonderful things that come with fall, including apple picking, autumn leaves, sweaters, and of course…conferences! The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. Below we’ve outlined where you can find us, when, and what we’ll be doing. Be sure to connect with the team ahead of time…
  • 4 of the Biggest Changes to Facebook Ads in 2015

    Michael Pickowicz
    27 Aug 2015 | 7:00 am
    The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Ad Manager Improvements In June, Facebook released a new version of its Ad Manager interface, which included new features designed to make advertisers’ lives easier.
  • 8 Time Management Tips For B2B Marketers

    Kelsey Jones
    25 Aug 2015 | 7:00 am
    It doesn’t matter what industry you’re in, time management is a crucial skill that has a significant impact on not only your productivity, but the way your days and weeks shape in as a whole. Being a great time manager can help you be a better employee, colleague, parent, and spouse. Here’s some of my favorite tips for better time management, which will lead to less stress and higher productivity. Use a Meeting Setting Tool You may not realize how much of your time is taken from the back and forth of setting up meetings and calls. Fortunately, there are several tools out there that can…
  • 100+ Quick Ways to Find Blog Post Inspiration

    Stacy Thompson
    20 Aug 2015 | 7:00 am
    There are 1,025,109.8 words in the English language (not sure what qualifies as .8 of a word, but let’s go with it). That’s 1,025,109.8 different ways to start a sentence and 1,025,109.8 different ways to continue a sentence and 1,025,109.8 different ways to end a sentence. So why, then, does every content marketer, at one point or another, head straight into the proverbial wall? You know the feeling: It’s that moment when you stare at your blank Word doc and wonder how you’ve ever written anything or will ever write anything again. Like it or not, we’re all writers in the online…
  • 6 Content Marketing Lessons to Learn from Monopoly

    Ryan Young
    18 Aug 2015 | 7:00 am
    A few weeks ago, I was with some friends and family and we decided to dust off the Monopoly box for some old-fashioned fun. I moved my piece around the board, bought some properties, made some trades, and eventually paid all of my money to my opponents. While I lost the game and sat at the table watching it finish, I came to the realization that the strategies behind Monopoly and content marketing were very similar (yes, these are the types of things digital marketers do when we’ve been eliminated). From start to finish, there are a number of lessons content marketers can learn from a game…
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    The Search Engine Marketing Blog @ MoreVisibility

  • Fascinating Click-to-Call Ad Data Shows that Your Customer Service Might Not Match Your Ad Prowess

    Lauren Owens
    13 Aug 2015 | 2:19 am
    A new report from the mobile analytics company Marchex shows just how effective click-to-call ads can be. In the report, Marchex cites that advertisers spend billions annually on click-to-call ads, and that this has led to a $1 Trillion “click-to-call” economy, with click-to-call ads converting at nearly four times the rate of traditional online-only ads. […]
  • Coming Soon – Google Universal App Campaigns

    Lauren Owens
    8 Jul 2015 | 2:54 am
    You’ll Soon Be Able to Promote Your Mobile App with Ease Using Google’s Universal App Campaigns Mobile apps can be great for improving user experience and increasing customer loyalty. For this to happen, marketers have one big hurdle to overcome – getting users to download their apps. Luckily there’s a platform for that. Announced last […]
  • Google Announces New Ad Formats Geared Toward the Mobile User

    Lauren Owens
    2 Jun 2015 | 2:45 am
    Earlier this month, Google announced a variety of new AdWords features at their #StepInsideAdWords event held in Half Moon Bay, CA. During this event, VP of Product Management Jerry Dischler described what he called a “fractured” customer journey that begins and ends with mobile. Dischler described these as “micro-moments.” If you’re alive today, you’re aware […]
  • How to Market the Internet of Things

    Garrett Astler
    6 Apr 2015 | 2:09 am
    According to Intel, by the year 2020 there will be 200 billion smart devices connected to the Internet. That’s 26 networked devices for every person on the planet. It’s easy to see why people are starting to get really excited about the future Internet of Things (IoT), but what does it mean for marketers? At […]
  • How to Take Your Remarketing Strategy to the Next Level

    Christina Fournier
    24 Mar 2015 | 2:53 am
    You’ve already invested money into your online marketing efforts. You’re driving traffic to your website through pay-per-click campaigns. You’re buying email lists and developing quality content to entice click-throughs. You’re building your social media following and are engaging with and promoting conversations with your audience. By all accounts, you are doing everything you can to […]
 
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    The Invesp Blog: Conversion Rate Optimization Blog

  • How to Defeat the Challenges of Conversion Optimization

    Stephen Da Cambra
    31 Aug 2015 | 3:03 pm
    It’s Digital Marketing 101: online marketing success requires three things. First, you need a presence, which is your website, landing page, social profiles, etc.. Second you need to attract people to your site, which you do through search engine optimization (SEO), paid advertising (PPC), social media, content, etc.. Third, you must convert those people, which you do with conversion rate optimization. Considering that if any one of those three things is missing, the rest of your digital marketing effort will be in vain, it can be said that each are of the similar import. (Your web presence…
  • The New Customer Journey: A Convergence of Content, Context, Channels and Commerce

    Khalid Saleh
    30 Aug 2015 | 10:15 am
    How can brands compete and adopt frameworks for continuous innovation with the customer in mind? First, brands need to adopt a methodical approach to innovation. Brands should carve up their approach to innovation into these phases: 1 – Continuous Analysis. Brands need to adopt tools and methods to measure and act on changes in consumer needs and market forces. 2 – Define problems. Know what you’re trying to solve. Business challenges are complex, so writing down your business challenges will help you stay focused and on target. 3 – Ideate. Develop points of view and…
  • 10 Super-common SEO Mistakes Content Marketers Make

    Khalid Saleh
    27 Aug 2015 | 5:22 am
    In this webinar we discussed 10 most common SEO mistakes that content marketers make. Going for Likes, Not Links Mis-placing the content Targeting the wrong audience No help from a  “Power User” Using the wrong words Breaking the site No systematic outreach No gathering of “Intell” Being activity focused Buying into SEO Myths     © 2006-2015 Invesp
  • Three Shrewd Conversion Optimization Tips for PPC Campaigns

    Stephen Da Cambra
    20 Aug 2015 | 3:26 pm
    It’s generally accepted that at least 90% of all clicks on search results happen on the first page. And of the remaining 10%, it’s generally accepted that an above average portion of those are people who are doing research, looking for “how to” instructions and otherwise not being the target audience for companies marketing their products and services online. It’s also generally accepted that about one third of those clicks on the first page are made on the pay-per-click (PPC) ads that appear in the top three positions in the left-centre of the page, above the organic results, and…
  • How to create an A/B Test in less than 3 minutes

    Khalid Saleh
    17 Aug 2015 | 10:30 pm
    How long does it take to create an AB test? This is a frequent question we here from our users. This is a demo video showing how to create an AB test using Pii (http://pii.invesp.com) in less than 3 minutes.   What is A/B testing? Why is it important for your online business? How often should you run the A/B test, and on what basis? We have answers to all these questions. Not only that – we have a mind-blowing A/B testing tool that you will absolutely love! We’ve poured years of A/B testing know-how and expertise into Pii, our specialty A/B testing tool. With Pii, you can create an…
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    Mediative

  • Study Tips for PPC Back To School Campaigns

    Julia Vyse
    31 Aug 2015 | 9:52 am
    PPC Study Tips for Back To School Is your paid search program ready for the back to school season? Here are 10 study tips to make your program successful this year! Start early! Schools are starting earlier and earlier, and with more high school students using summer to get ready for their first semester in college, searchers are starting to look for sales and value as early as August. Back To School Searches Over Time: You might be surprised to see interest in Back To School starting as early as July last year and June this year. Hopefully you’re already geared up and ready to go! End…
  • Guide – How to win the back-to-school season: Drive more sales online and in-store

    Adriano De Luca
    28 Aug 2015 | 9:29 am
    How to win the back-to-school season: Tips and best practices to drive more sales online and in-store You are here: Home Insights Back-to-school is the second biggest shopping season of the year and, this season being a concentrated burst of heavy spending on a specific shopping list, the stakes are high for brands and retailers to be in the right place at the right time, to reach the ready-to-buy customers. In this free eBook you will get tips and quick wins on how to drive more sales online as well as in-store by improving: Your website user experience Your visibility on search engines…
  • Infographic – Canadian top retailers are struggling at local marketing

    Rebecca Maynes
    27 Aug 2015 | 9:15 am
    Infographic – Canadian top retailers are struggling at local marketing Earlier this month, we released our latest report on the landscape of location based marketing in Canada: 80% of Canada’s top retailers’ listings are inaccurate. Check out this infographic and find out how Canadian top retailers are performing in terms of location based marketing strategy and get tips to improve your local online presence. Rebecca MaynesRebecca Maynes is Mediative’ Marketing Communications Strategist, with a focus on demand generation to capture and nurture existing and new leads…
  • The Local Stack – Next Level of Local SEO Evolution

    Hicham Damahi
    14 Aug 2015 | 1:01 pm
    The Local Stack – Next Level of Local SEO Evolution How the new Local Pack Display will impact your Local SEO Strategy? And Then They Were Three The major Google update that started to surface last week has shifted the Local SERPs worldwide. The Local Stack, as it was named by Blumenthalhas deeply impacted the local SEO landscape. The traditional 7-pack has been replaced with a new 3-Pack, the Local Stack. To get an idea of how significant this update was, take a look at the following graph from Mozcast: The 7-pack listings in desktop local SERPs are definitely gone, keep in mind this…
  • Mediative adds three new publishers to its portfolio

    Mediative Marketing Team
    22 Jul 2015 | 11:32 am
    Mediative adds three new publishers to its portfolio Company becomes exclusive representative of dine.to, CarCostCanada.com and ToutesAutosQuebec.com MONTREAL, QUEBEC–(July 22, 2015) – MEDIATIVE, one of North America’s largest integrated advertising and digital marketing companies, is pleased to enlarge its network of display advertising by becoming the exclusive online media sales representative for the sites dine.to, CarCostCanada.com and ToutesAutosQuebec.com. “We are very pleased that we can add these three sites to our audience and display network. These three…
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    ReelSEO

  • Google Makes Video Advertising Easier, Merges YouTube TrueView With AdWords Dashboard

    Greg Jarboe
    2 Sep 2015 | 9:03 am
    Up to now, video advertisers working on both 'YouTube TrueView' and 'AdWords for Video' campaigns would have to jump back and forth within Adwords to manage TrueView Ads. But Google has just announced that TrueView is joining 'Search', 'Display', and 'Shopping campaigns' within the AdWords interface, and managers will at last be able to take advantage of the bulk tools available.
  • 16 Top Video Marketing Tips and Takeaways from Vidsummit 2015

    Contributor
    2 Sep 2015 | 7:51 am
    VidSummit 2015 was a goldmine of information for video marketers, and we bring you 16 of the most actionable tips and takeaways from the event. If you couldn't make it, just spend 5 minutes reviewing what's working on YouTube and how you can take action now.
  • Dear YouTube: We Love You But You Need an A/B Testing Feature

    Andy Smith
    1 Sep 2015 | 7:04 am
    A/B testing is a proven way of determining which of your web properties performs best with users and delivers the best ROI. YouTube provides some incredible analytics features, but the ability to split-test videos, titles, descriptions, and thumbnails would provide extraordinarily valuable information for creators and video marketers. So C'mon YouTube, we need to see this feature!
  • Online Video: How Consumers Use Resources to Research and Buy

    Greg Jarboe
    31 Aug 2015 | 7:45 am
    Google's 'Consumer Barometer' gives video marketing teams an insight into how shoppers are using the Internet and video to research, review, compare, and purchase goods and services across the world. With data in 10 product categories across 45 countries, it's a resource all marketers should be using to create campaigns around a target audience.
  • Evan Carmichael: YouTube Channel Review - Through the 'Reel' Wringer

    Matt Ballek
    28 Aug 2015 | 10:23 am
    Video marketing series 'Through the Wringer' takes an in-depth look at a YouTube channel and reviews the content, programming, marketing, and audience strategy for clues to success. This week, Evan Carmichael gets the Reel Wringer treatment.
 
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    HigherVisibility

  • Google Has a New Logo After 16 Years

    Amanda DiSilvestro
    2 Sep 2015 | 5:42 am
    So it doesn’t see like a big deal at first because it’s just something new to look at, but today’s introduction of a new Google logo actually has a lot of layers to examine. But first and foremost, below is a screenshot of the new logo that Google unveiled on their blog in an official announcement today: If you visit the homepage of Google, you’ll see a video that doodles the new logo into action, except of course this time it isn’t one of their fun daily doodles because it’s here to stay. Why Google Decided to Make a Logo Change Again, at first glance it doesn’t look like much,…
  • 3 Google Analytics Updates We Saw Last Week

    Amanda DiSilvestro
    31 Aug 2015 | 5:33 am
    Last week Google Analytics announced three new features to help Webmasters better understand their audience and dig deeper into their data. If you’re looking to get more advanced insights, using these new features are great options when it comes to engagement, competition, and navigation. Below explains the new Active Users report, benchmarking updates, and scroll tracking benefits. Use Scroll Tracking to Setup Enhanced Ecommerce Impressions The new feature is called Enhanced Ecommerce and helps you to see what the customers who visit your site are seeing and doing. If you setup scroll…
  • How to Get Started with Lead Generation on SlideShare

    Amanda DiSilvestro
    26 Aug 2015 | 6:06 am
    SlideShare is at it again, this time with a new way to generate leads and keep track. Because SlideShare has such a large audience, it offers huge potential for marketers and small businesses looking to grow their companies. You always have to make sure you’re producing quality content, but once you have enough great content out there sometimes you need a little push. Just as with paid search, paid lead generation can be a quick way to get the ball rolling with SlideShare before it starts to happen organically. How the New Paid Lead Generation System Works and Why It Matters Capturing leads…
  • For Beginners: Referral Traffic and How to Improve Your Numbers and Analysis in 2015

    Amanda DiSilvestro
    24 Aug 2015 | 6:12 am
    Referral traffic can be such a broad topic that sometimes it’s left out of the news. Because referral traffic is so popular and so important for small businesses the actual term doesn’t get a ton of use. What you can do with referral traffic, how you can improve it, and why it matters are constantly being discussed whether you realize it or not, so it’s important to understand what referral traffic really means so you can get started in the discussion. Even if you are familiar with referral traffic, it’s always important to review your strategy and alter it every few months. How…
  • How to Let People Steal Your Content Correctly (and Actually be Happy about It)

    Amanda DiSilvestro
    20 Aug 2015 | 5:24 am
    Having your content stolen is only a good thing if it’s stolen correctly. In other words, it has to somehow benefit you, the owner of the content. For this reason, the word “stolen” is really not the right word because you’re actually letting people steal, and by definition stealing isn’t usually someone that’s encouraged. Nonetheless, in the digital marketing world the idea of republishing content can be either negative or positive depending on how and when it’s done. Stealing content correctly means that the owner of the content is allowing you to republish it, with his/her…
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    Inside AdWords

  • New reporting columns for multi-channel advertisers

    Rob Newton
    2 Sep 2015 | 1:00 pm
    In April, we introduced improvements that help multi-channel advertisers more easily manage reporting for specific campaign types. For example, if you want to see performance columns for Display, you can quickly filter your view to see only your Display campaigns. Today, we introduced another important enhancement to AdWords - TrueView is joining Search, Shopping and Display campaigns within the core AdWords interface. Now we are adding three new reporting columns to make it easier to report across all of these campaign types. Introducing new ad interaction columns As we add more campaign…
  • The power of video meets the capabilities of AdWords – all TrueView campaigns now in AdWords

    Rob Newton
    2 Sep 2015 | 11:08 am
    You know how you have to go to a special section within AdWords to create and manage your TrueView video campaigns? And jump back and forth when you want to report and optimize across all your campaigns? And you still can’t take advantage of AdWords bulk tools for your video campaigns? Well, good news, friends: those days are now over. TrueView is joining Search, Display, and Shopping campaigns within the core AdWords interface.With the simplicity of a single interface and a more consistent experience, AdWords makes it easier for you to optimize across campaign types. Plus, you can take…
  • Native Gmail ads arrive in AdWords for all advertisers

    Rob Newton
    1 Sep 2015 | 1:00 pm
    Email is a big part of our everyday routines as a go-to place for staying in touch with family, friends and colleagues. It’s also a great way to get the latest updates from our favorite brands, whether we’re hearing about a huge weekend sale, getting deals on vacation packages, or learning about a new cutting-edge product. For several years, we’ve been working with advertisers to extend their email marketing strategies and test ways to bring more relevant offers to users with native Gmail ads1. Starting today, these native Gmail ads are now available for all advertisers directly in…
  • Highlight a specific aspect of your products or services with structured snippet extensions

    Rob Newton
    27 Aug 2015 | 12:59 pm
    Earlier this year, we introduced dynamic structured snippets. This automated ad extension gives your customers a better sense of the content on your website before they click on your ad. Whether it’s highlighting a list of hotel amenities or top clothing brands, dynamic structured snippets make your search ads more relevant and helpful while saving you time and simplifying campaign management.Over the past few months, many of you have been seeing tremendous success with dynamic structured snippets. And we’ve heard that you sometimes want to customize the information that shows in this…
  • Beautiful New Designs for Full-Screen In-App Ads

    Rob Newton
    27 Aug 2015 | 10:48 am
    Nearly 60% of smartphone users expect their favorite apps to look visually appealing. We’ve always believed that in-app ads can enhance an app’s overall experience by being well designed. So today we’re announcing a completely new look for our interstitial in-app ad formats - also known as full-screen ads - that run on apps in the AdMob network and DoubleClick Ad Exchange. Inspired by Material Design, the new app install interstitial comes with a beautiful cover photo, a round install button, and matching color schemes. Technology called “color extraction” makes the ads more…
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    PPC Hero

  • Free Download: 119 Facebook Custom Audiences From Hanapin

    JD Prater
    2 Sep 2015 | 4:45 am
    To help you get the most out of your Custom Audiences, Hanapin assembled a comprehensive list of over 100 of our favorite Facebook Custom Audiences. Read more at PPCHero.com
  • Final Solution For Exact Match In Shopping Ads

    Nate Hollander
    2 Sep 2015 | 2:00 am
    I would like to utilize exact match keywords for Google Shopping ads. Here is my strategy for making that happen. Read more at PPCHero.com
  • Google AdWords Introduces Structured Snippet Extensions

    Bri Saxman
    1 Sep 2015 | 9:15 am
    Structured snippet extensions, which will be advertiser-provided structured information that shows with text ads, gives you the control over what is shown. Read more at PPCHero.com
  • There Is No Perfect Keyword

    Jacob Fairclough
    1 Sep 2015 | 4:45 am
    Keyword selection is crucial to PPC success, but an over commitment to keywords neglects all the other components that go into a successful account. Read more at PPCHero.com
  • Next Day Delivery: 17 Minutes Left!

    Nate Hollander
    1 Sep 2015 | 2:00 am
    Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study. Read more at PPCHero.com
 
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    Location3 Media

  • Location3 Golf Day 2015

    Kody Pedersen
    2 Sep 2015 | 10:21 am
    Click to view slideshow. The beautiful, sun-drenched Harvard Gulch Golf Course was well-suited, with its impeccable greens, center pin locations and strategically placed coolers, for low scores and plenty of fun for the Location3 team on its highly anticipated Golf Day. The L3 team warmed up with some games of Bags (It’s called Bags and any suggestions otherwise are simply wrong) and a flimsy, if not impassioned, bout of Ladder Toss. After taking down some Basic Kneads pizza to calm the nerves, players teed off in groups of four as part of an 11-team scramble. Costume contests added…
  • Why You Should Spend More Time on Twitter

    Mandy Wodnick
    1 Sep 2015 | 9:21 am
    For a few months now, Google has been displaying Twitter content in mobile SERPs (search engine results pages) but has now officially rolled out this feature (links, hashtags, images and videos in addition to the tweet itself) to all global English desktop searches (you don’t need a Twitter account to see the tweets). Tweets will also be rolled out to other languages in the very near future. However, don’t expect to see this feature in all results pages; tweets are displayed when Google deems them relevant, whether the search query references Twitter or not. So how will this affect your…
  • Digital Shoptalk Podcast: Episode 11

    Josh Allen
    27 Aug 2015 | 10:14 am
    Episode 11 of Digital Shoptalk brings beacon technology into even greater focus, discussing the ways in which usage among retail brands has grown, how marketers can think outside the box to leverage the technology, and a great example of usage by Hillshire Farms. Tweet us @Location3 using the hashtag #DigitalShoptalk!
  • Google Changes Big and Small

    Alison Johnston
    12 Aug 2015 | 4:00 am
    As of last week, Google has rolled out several new design layouts, local listing features, and major holding company shifts that has everyone buzzing about what exactly the Googlers are doing. IMPROVE YOUR BUSINESS LISTING RANKING Some of you may have noticed on desktop searches that for the past few months, Google has been adjusting the number of business listing results seen when conducting a localized search in your area. The new design layout on desktop searches has begun to mirror the view we see on mobile devices by only providing a 3-pack of results. This is  great news for those of…
  • Display Fundamentals: Get Started Now

    Robin Arlen
    10 Aug 2015 | 3:08 pm
    There is definitely no shortage of new technology and fun and exciting ways to reach your target market within the display space. But it’s just as important to have a strong grasp on the fundamentals and tactics that provide the most bang for your buck. While new technologies are an essential part of all campaigns, they don’t always provide the reach and scale needed to result in a business impact. Providing a good strategy around the fundamental tactics is where you will see the largest and quickest return. RETARGETING Retargeting is one of those no-brainer tactics that every marketer…
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    Emarketed PPC & SEO Blog

  • 5 Reasons Your Web Pages Aren’t Indexed

    Emarketed
    28 Aug 2015 | 10:01 am
    Does it seem like Google is painfully slow at indexing your site, especially the inside web pages? There might be good reason to look into why your website isn’t being crawled, indexed, and cached as frequently. 1) Google Will Never Index All Your Pages Plain and simple: Google Webmaster Trends Analyze John Mueller has publicly … Continue reading 5 Reasons Your Web Pages Aren’t Indexed
  • PPC: Should I Advertise on Bing?

    Emarketed
    24 Aug 2015 | 8:00 am
    As of July 2015, it is officially correct to say that on desktop searches, Google controls 65% of the search market share while Bing controls about 33%. You can read more about that here on comScore’s findings. Bing’s Market Share Because Google owns so much of the search “pie”, Bing has to make drastic and … Continue reading PPC: Should I Advertise on Bing?
  • How to be Smart about Your SEM Efforts

    Emarketed
    19 Aug 2015 | 9:36 pm
    A failure to plan is a plan to fail. As a business owner, monitoring your marketing plan is just as important as your taking initiative on your actual business plan. There are mistakes that owners new to online marketing make – don’t fall victim to these mentalities: 1) Don’t throw everything at the wall just … Continue reading How to be Smart about Your SEM Efforts
  • Reasons Why a Large Site Should be Reorganized

    Emarketed
    11 Aug 2015 | 5:14 pm
    SEO Friendly URL Structure Over the years, you have probably accumulated many pages, articles, and press releases – some that probably have overlapping or duplicate topics. Organizing a big, messy site is a challenge but luckily it can be done in steps. The biggest mistake you can make is not starting. It begins with taking … Continue reading Reasons Why a Large Site Should be Reorganized
  • Improve Mobile Conversion with These 5 Tips

    Emarketed
    7 Aug 2015 | 1:05 pm
    Daily time spent on a mobile device is at an all time high. Today, people spend about 3 hours on their mobile device. Five years ago, the average time spent was less than 1 hour a day! The results from this study are clear – if your website isn’t responsive or properly optimized for mobile … Continue reading Improve Mobile Conversion with These 5 Tips
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    Online Marketing Blog - TopRank®

  • Digital Marketing Spotlight: Jeff Marcoux, CMO Lead at Microsoft

    Lee Odden
    2 Sep 2015 | 3:00 am
    What is predictive marketing and what are the future marketing technologies we should be paying attention to? To answer those questions and more, I am happy to share the next in our series of digital marketer interviews featuring Jeff Marcoux (@jeffmarcoux), CMO Lead, Worldwide Enterprise Marketing at Microsoft. In Jeff’s role at Microsoft, he has driven cross product and team collaboration, supported multiple product releases and believes that every touch point with a customer is a marketing experience – from marketing to sales to customer service. In this interview, Jeff…
  • 3 Ways to Measure the Value of Your Social Media Marketing Program

    Debbie Friez
    1 Sep 2015 | 3:30 am
    Inherently knowing that there is value in social media marketing and being equipped to show value are two different things. Social media provides a unique and often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However, only 42% of marketers feel that they are able to accurately measure the value of their social media efforts. “Social media enables relationships to be built regardless of traditional barriers like distance or language. For brands, this provides a forum to listen and learn – and if you’re smart, take action based off of…
  • How to Improve Influencer Engagement? Avoid These 50 Fails

    Lee Odden
    31 Aug 2015 | 3:00 am
    Brands: Stop Doing These Things! Influencer Marketing is hot and that means the value of influencer relationships is higher than ever. Working hard to romance in-demand experts to collaborate, co-create and even advocate can be a substantial investment. The mutual benefit from these long term relationships can mean anything from hugely successful marketing programs for brands to top billing at speaking events, book deals and consulting work for the influencers. Unfortunately, outreach communications, expectations and negotiations with influencers to work together are often so lacking of…
  • Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest

    Ben Brausen
    28 Aug 2015 | 2:45 am
    The Big Content Spend: How & Where Are Brands Placing Their Content Budgets [Infographic] – In this infographic, we’re taking a look at just how big of an investment companies are putting into content marketing this year. What kinds of brands believe in content, and invest in it as a major form of marketing? What kind of investments are being made? With numbers in the billions, the findings may (or may not) surprise you. Social Media Today Twitter Introduces New Audience Platform – Twitter continues to push out updates in its ongoing efforts to improve the functionality…
  • Book Review & Interview: Content Inc. by Joe Pulizzi

    Ashley Zeckman
    27 Aug 2015 | 3:30 am
    The Godfather of Content Marketing has struck gold again. Content Marketing Institute founder Joe Pulizzi has a new book that will hit shelves and Amazon carts this September. His newest book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses is a delightful blend of inspiration from Joe’s personal experiences building Content Marketing Institute and advice businesses can follow to create an actionable content business model. Content Inc. takes readers down the logical path from starting their journey, to monetization and…
 
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    aimClear® Blog

  • Social Marketing Cluster Facts: Facebook Welcomes a Digital Assistant & Twitter Shuts Down Politwoops

    Lea Scudamore
    28 Aug 2015 | 11:10 am
    Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? YouTube launched its gaming site, Twitter pulled the plug on a group of sites that archive deleted tweets from politicians and Facebook introduced a new virtual assistant M to a few hundred users in the Bay Area. Want more? Watch Social Marketing Cluster Facts. Turn it on. Turn it up. When a Snuff Film Becomes Unavoidable, Robinson Meyer, The Atlantic Twitter Cuts off Diplotwoops and Politwoops in All Remaining 30 Countries, Open State…
  • Truth In Advertising, Winning Unmentionable Markets With Honesty

    Marty Weintraub
    27 Aug 2015 | 3:17 pm
    Who would have thought we’d rediscover timeless marketing values, authentic and true, from an eccentric Las Vegas scrounger who packages an honest side of his panhandling existence to transcend an otherwise sad marketplace. Later in this post we’ll parallel this to marketing lessons learned. Do you market a product that, on its face, is sad, weak, imperfect or otherwise challenging? Maybe you do lead generation for the third-from-worst college in the state, hawk vaporware, sell pharmaceuticals for sensitive personal medical issues, seek applicants for low-income housing, market to…
  • Study Released! Facebook Relevance Score: The REAL MVP Metric

    Chris Davis
    25 Aug 2015 | 8:02 am
    In an attempt to better understand Facebook relevance score (FBRS), aimClear conducted an in-depth research study, based on data collected over a 5-month period, to determine how FBRS affected ad performance. The results are undeniable. In this post we’ll cover the top 5 takeaways to increase your score. Relevance Score was rolled out in February by Facebook to measure how germane an ad is to its target audience. Facebook makes it a priority to display relevant content to its users — FBRS is a tangible representation of that mission. Since Facebook thrives or fails based on its customers,…
  • Social Marketing Cluster Facts: Promoting Facebook Ads To Instagram & Hanging Out Without Google+

    Nate Kruse
    21 Aug 2015 | 11:14 am
    Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? One of our very own discovers advertisers can promote Facebook ads to Instagram using certain objectives, Facebook upgrades its “Notes” feature to a blog platform, and Google+ Hangouts are now just Hangouts (sans Google+). Want more? Watch Social Marketing Cluster Facts. Turn it on. Turn it up. Facebook wants you to blog, The Verge, Jacob Kastrenakes Twitter’s Publisher Network rebrands and now lets advertisers drive video views on its…
  • Social Marketing Cluster Facts: Google Creates Alphabet & Twitter Loosens DM Character Count

    Lea Scudamore
    14 Aug 2015 | 10:12 am
    Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Google announces it’s restructuring under a new parent company, Facebook indicates it will soon open up live streaming services to journalists and other verified accounts, and Twitter breaks free from its 140 character DM limit to allow 10,000 characters (ya know, kind of like email). Want more? Watch Social Marketing Cluster Facts. Turn it on, turn it up. Google Announces Plans for New Operating Structure, Google Press Release ‘Yes, We…
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    Branded3

  • Why you’re not a good result

    Stephen Kenwright
    1 Sep 2015 | 7:07 am
    Big keywords are inhabited by big companies with big budgets. Optimising for ‘longtail’ keywords is generally considered to be the way to go for startups. Big companies can’t rank for everything, so the more specific you are, the better. A query string of five keywords, getting a hundred or so searches per month? Perfect. Except, in 2015, big companies can rank in Google for everything. Websites like MoneySupermarket.com do rank for everything. This is because optimising for big keywords can be just as difficult for businesses with media budgets in the millions. Everyone has to optimise…
  • #SettleTheBeef, Ramsay Street and Twitter-powered vending machines

    Laura Crimmons
    28 Aug 2015 | 7:48 am
    Dog-days are (almost) over, but a number of brands did not stop coming up with some very fresh and innovative campaigns over the course of the past week. Here is a selection of our favourite ones that we’re about to share with you. Enjoy! Burger King v McDonald’s: A missed chance to #SettleTheBeef A couple of days ago, fast-food giant Burger King sent an open letter to arch-rival McDonald’s with an offer they could not refuse: a one-day truce for World Peace Day under the hashtag #SettleTheBeef. The idea was to join forces (and saturated fats) and create a signature McWhopper, which…
  • The importance of offline events, for online gain

    Sophie Jackson
    27 Aug 2015 | 8:09 am
    Brands are seeing the benefits of digital PR and SEO more than ever, meaning that the digital landscape has become increasingly crowded. Companies are having to diversify their digital PR strategies in order to stand out, taking a step back from reviews and sponsored posts to produce more creative campaigns. 2015 has seen a trend for brands taking their strategies offline for BIG online gain. It has become apparent that bloggers and journalists put a lot of emphasis on experiences and trying new things. A famous quote from Maya Angelou claims… “I’ve learned that people will…
  • Illamasqua gets a make-over

    Eden Bell
    25 Aug 2015 | 3:23 am
    The background Illamasqua has been a long-term client of Branded3 and just like them, we’ve come a long way since the beginning when their brand was relatively unknown. Illamasqua are now considered a leading luxury brand in the industry, having quickly reached something of a cult status. They have built a solid reputation on the Magento platform providing a great ecommerce experience and brand immersion element, however, as the platform had been live for a few years, the time had come to breathe a new lease of life into the site in order to grow further. Afterall, if a leading…
  • Urban seaside, naked people and #GuyFi

    Sophie Jackson
    21 Aug 2015 | 6:05 am
    As it’s summer (apparently), brands have been jumping on the chance to get naked or go to the beach this week. Our favourite campaigns over the past seven days involve a lot of nudity and beaches; does that say more about us or the brands involved? I’ll leave that up to you to decide! Superdrug: Beauty is in the eye of the beholder! Let’s start with the nakedness. This story has been covered everywhere and it’s no surprise. Superdrug’s Online Doctors asked female designers from 18 different countries to retouch an image to fit with their culture’s perceptions of beauty and the…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Your blog is boring. Upgrade to a hub

    Chris Lakin
    2 Sep 2015 | 10:11 am
    Let me start with a disclaimer. If you haven’t started blogging, get a plan together and start. Don’t write just for the sake of writing, but create a strategy around what you’ll write about and then actually do it. Publishing content on a regular basis benefits search engine visibility and audience building. If you are already consistently publishing content but haven’t made any changes to your blog’s structure in the last few years, I’ve got a painful truth to share: Your blog is boring. It’s not the content I’m talking about –…
  • Pure Bragging: Two Cool New Portent Thingamabobs

    Ian Lurie
    28 Aug 2015 | 10:53 am
    Note: Right now I’m bragging, but Blake has promised he’ll soon write a post about how he actually did this stuff. So you might want to subscribe to the blog using that form on the right over there. See what I just did? Marketing!!! Our resident all-things-user-experience nerd just developed two new site feature/thingamabobs (that’s a technical term). I’m kvelling a bit: Keyboard-only site search and contextual navigation Open our site in a new browser window. Then just start typing (no clicking, just type). Type the word ‘dragons’ and click enter. Go ahead. I’ll wait. How…
  • Maximize Profitability on Your Branded PPC

    Ryan Moothart
    20 Aug 2015 | 4:39 pm
    Alternate Title: How I doubled Return on Ad Spend in branded PPC PPC 101 – Branded Search The first rule of PPC is to make sure you bid on your branded search terms.  Actually, scratch that – the first rule of PPC is that all must bow down to Earth’s future overlords, Google.  Or was that “Alphabet”?  But!  After that, bidding on branded search terms is top of the list.  The logic is crazy simple: you don’t want competitors bidding on your brand name, and showing ads for their products before yours. Better still, running a branded search campaign in your…
  • Quick Guide to Google Tag Manager Fundamentals Exams

    Timothy Gillman
    18 Aug 2015 | 6:00 am
    Now is the perfect time to learn more about website tag management. Google Analytics (GA) Academy recently released their new Google Tag Manager (GTM) Fundamentals course, an excellent way for anyone to learn more about using this free tool. Why should I care about understanding tag management? Don’t Care. Take me to the guide, man. For everyone else – Imagine if every company with a website had someone who could handily manage site tags. User experience across the entire internet would be faster, simpler, and ultimately more enjoyable. Remember, this is all about actually using…
  • 10 Phrases That May Get You Fired (By Your Agency)

    Ian Lurie
    13 Aug 2015 | 7:51 am
    I periodically fire potential clients. It’s hard to walk away from the revenue. But clients hire Portent for our advice. It’s also hard work with clients who ignore that advice. And that kind of relationship typically starts with more than one of these statements: “I just want to crank out blog posts.” Basically, they’re hoping to eat words and crap content. It’s as likely as me eating lead and crapping gold. “I want to pay you by the link.” Excellent! I’m going to charge $5/link. Then, I’m going to go to Fiverr.com and buy 10,000 links for $5. That model works. For me,…
 
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    Local SEO Guide

  • Check Out Apple Maps on iOS 9

    Andrew Shotland
    28 Aug 2015 | 9:36 am
    I spent some time over the past couple of weeks playing around with the iOS 9 beta and dug into Apple Maps and local search on Spotlight. I put up some initial thoughts on some of the Apple Maps for iOS 9 Screenshots on AppleMapsMarketing.com for your perusal.The post Check Out Apple Maps on iOS 9 appeared first on Local SEO Guide.
  • Should you trust Google’s Search Analytics Report?

    Dan Leibson
    26 Aug 2015 | 9:52 am
    When Google rebranded Webmaster Tools as Search Console SEOs were going wild over the new Search Analytics report. However, as the resident skeptic I’m not so quick to worship at the feet of Google’s data.   Rankings Up, Impressions Down It seems pretty intuitive to say as your rankings increase, so too should your site’s impressions [...]The post Should you trust Google’s Search Analytics Report? appeared first on Local SEO Guide.
  • Site Speed and SEO: It Matters

    Andrew Shotland
    21 Aug 2015 | 7:51 am
    From the #Duh! department: In case you are still arguing with your developers about how much time they should be spending fixing site performance issues, I thought I’d pass on the following screenshots: Click to enlargeThe post Site Speed and SEO: It Matters appeared first on Local SEO Guide.
  • How to Use Alphabet My Business Support

    Andrew Shotland
    10 Aug 2015 | 5:59 pm
    I just wanted to rank for that term. I’ll fill it in laterThe post How to Use Alphabet My Business Support appeared first on Local SEO Guide.
  • $0.25/No

    Andrew Shotland
    7 Aug 2015 | 9:19 pm
    I just heard that Ted Levine passed away. Ted was probably the first true entrepreneur I ever worked with. While I am saddened to hear he’s gone, the news has brought up a lot of great memories. Ted created Development Counsellors International, the world’s first economic development marketing company. I don’t rememberl the exact origin [...]The post $0.25/No appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

    Avinash Kaushik
    11 Aug 2015 | 1:56 am
    Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I've expressed it often. :) The primary reason is simple: You are unique. Your business is unique. Why would a report created for everyone work for the special someone that you are? There are other great reasons as well. Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). When shared, custom reports allow you to deliver deeper relevance. Custom reports allow you to package…
  • See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

    Avinash Kaushik
    6 Jul 2015 | 2:35 am
    There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I've learned a whole lot more, evolved my thinking and refined the nuances. In this blog post I want to share two strategic clarifications/extensions of my thinking about the See-Think-Do-Care framework. My hope is to better assist you in your own journey in using the…
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    Avinash Kaushik
    27 May 2015 | 1:28 am
    In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver. The heartbreaking part of these, often innocently made, choices is any lack of meaningful progress in digitizing their companies. It saddens me deeply that they are not being able to…
  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
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    Internet Marketing Ninjas Blog

  • Penalty Removal Service for $50: From Weird Leads Series #JimAndAnn Show

    Jim Boykin
    1 Sep 2015 | 9:03 am
    Welcome to our forth edition of weird (sometimes funny) lead stories we are getting at Internet Marketing Ninjas. Please check out three two previous ones: Acquire 300-400 Good-Quality Links Guaranteed Rankings + PR7 Links How Much Income Will I Get if I Rank in Top 5 Here’s today’s story: The Lead: We used to regularly show up mid-first-page for organic search results; now our site appears to be “blacklisted.” It looks like we suddenly have thousands of bad links directed to our site. Can you help us fix this and get back onto the first page? We write our own content,…
  • How to Build Facebook Traffic Driving FAQ #ViralChat

    Ann Smarty
    31 Aug 2015 | 6:30 am
    Last week I was hosting for the awesome team of PostPlanner. I think we’ve shared pretty awesome information there, so I created these takeaways with some actionable tips to try! Here’s what we’ve discussed (click each question for more details!) What tips can you offer to move fans from Facebook to a website or blog? How can Facebook be used to drive traffic and ultimately build an email list? What role does visual content play in moving traffic from Facebook to a website or blog? Traffic is great, but how can you increase conversions from Facebook leads? What are the best…
  • Scraping, Negative SEO, and Shady Business: Weekly Forum Roundup

    Mark Roberts
    28 Aug 2015 | 6:30 am
    Sometimes our communities want to let their hair down and talk about the darker sides of SEO. What they are, how to recognize them, and what effect they can have on a site. This week several of our discussions focused on things like negative SEO campaigns and how they work or what to do when someone is scraping your content. We’ve also got discussions on structured data and nofollow links, too! Take a look and join in the discussion today! What is the “Legal” Definition of Negative SEO? A user on WebmasterWorld has been “researching the legality (UK and US) of negative…
  • How to Promote a Blog Post on Social Media #JimAndAnn Show

    Jim Boykin
    25 Aug 2015 | 9:47 am
    Once you publish an article, your job is not done! You need to invest at least 30-40 minutes in the basic social media sharing tasks which we’ll discuss today! Do your homework: Share your blog post like a PRO Ann is sharing her social media marketing technique: Immediately after you publish a blog post, share it on social media. It’s recommended to share (not schedule first) because you’ll be able to interact in case anyone responds to your share. Tweet your article tagging every blogger, brand, tool you mentioned in the article Share on Linkedin tagging every blogger,…
  • 5 Easy-to-Create Infographics Types That Work for Any Niche

    Ann Smarty
    24 Aug 2015 | 6:30 am
    Inforgraphics have become the darling of the social media world. You can’t spend more than five minutes on Pinterest without seeing an infographic being pinned to hundreds of boards per image. Blogs are able to vastly improve their traffic by providing graphics in lieu of traditional written blog posts. They are popular and reach viral status easier. Not only that, but you can re-package other content to make infographics, and so spread your authority to a whole new audience. Not everyone learns or retains information the same way. Having a visual format ensures you connect with those…
 
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    Posts from the Econsultancy blog

  • What retailers should do instead of ‘everyday low prices’

    Arie Shpanya
    2 Sep 2015 | 7:41 am
    'Everyday low prices' was a successful strategy for Walmart, but how does it fare today?Read more...
  • Eight most enlightening US digital marketing stats from the past week

    Jack Simpson
    2 Sep 2015 | 6:45 am
    Welcome to another weekly round-up of the most interesting digital marketing stats from across the USA.  This week we’ll be covering everything from the growth of mobile to the influence of YouTube vloggers. Read more...
  • How the visual evolution of social media has affected brands

    Patricio Robles
    2 Sep 2015 | 6:00 am
    With images and video making up more and more of the content posted to social media, brands are finding they have to change how they use visual media in order to keep up.Read more...
  • Top 100 UK digital agencies income reaches £1.7bn

    Christopher Ratcliff
    2 Sep 2015 | 2:39 am
    According to our Top 100 agencies report, in the past year, the total fee income of the listed agencies has increased 15% from last year’s total of £1.48bn. Since 2014, the average fee income across the 100 has increased by 25%. This rise is set to continue into 2016, with 77% of agencies saying they were ‘very optimistic’ about the next 12 months.Read more...
  • 10 powerful examples of upselling online

    Jack Simpson
    2 Sep 2015 | 1:30 am
    Last week I wrote a post about cross-selling online and how it can benefit online businesses. This week I want to focus on cross-selling’s slightly better looking cousin: upselling.  If you want to upsell to your customers but you’re not sure how to do it, hopefully these 10 brands will provide some inspiration. Read more...
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    Fathom

  • Are These 2015 Healthcare Marketing Statistics Guiding Your Digital Strategy?

    Lindsey Congeni
    2 Sep 2015 | 12:00 pm
    One question we get asked on almost a daily basis is “Can you provide the latest statistic on…” When it comes to healthcare marketing, current stats can be hard to find, so we compiled the 10 most important healthcare stats of 2015, and what these figures mean for marketers. 2015 Healthcare Marketing Statistics One in 20 Google searches are for health-related information (Source: Google) What this means: People turn to Google when researching a health condition, to decode symptoms, to find a healthcare provider, for a second opinion, to clarify instructions from their doctor – you get…
  • Recognizing the Importance of the Buyers’ Journey Across Your Sales & Marketing Efforts

    Victoria Grieshammer
    1 Sep 2015 | 2:28 pm
    Buyer personas and buyers’ journeys are typically understood as content marketing territory. Indeed, they influence everything from marketing strategies to brand guidelines to content creation. But, the value of creating buyers’ personas extends beyond the marketing side of a B2B company. When mapped throughout the entire buying process, buyers’ journey mapping can positively impact sales and close the gap between sales and marketing. Ultimately, understanding who your buyers are and how they buy on a deeper level will make the hand off between sales & marketing smoother for both…
  • Lead Scoring is Set Up and You’re Done. Not So Fast!

    Kara Oldford
    1 Sep 2015 | 1:45 pm
    You’ve spent hours collecting data, hosting meetings to align marketing and sales, and ultimately perfecting your lead scoring. Or so you thought. You satisfactorily stretch your arms and smile just before crossing lead scoring off of your Marketo to do list. Just as the Titanic was unsinkable, your lead scoring model is complete, right? The work has really just begun! When one commits so thoroughly to creating perfect lead scoring, it may seem as if the system must be foolproof. However, that’s far from the truth. Lead scoring requires much more TLC. If it’s properly set up, your sales…
  • You’re an Educational Institution, So Test, Test, Test!

    Amanda Jerele
    1 Sep 2015 | 1:02 pm
    All too often, I see a problem arise when I start a relationship with a college or university. It’s even more shocking when I’m working with a research university. This problem isn’t as blatant as misspelled ad copy or duplicate content. It’s not as obnoxious as seeing an error message or untouched social channels. This is a silent problem, but a problem nonetheless that could cost you new students down the road. It’s not what you are doing, but what you aren’t doing: testing. Students spend every day studying for tests that help them to prepare for the future. They try new…
  • The Best Channels to Market Your University’s Research [INFOGRAPHIC]

    Abigail Birmingham
    31 Aug 2015 | 11:00 am
    Students continue to choose universities based on reputation. Professors and researchers want to be a part of a highly ranked research institute. Organizations look to fund reputable research universities. Do you market your university’s research in the right ways to attract these audiences? Too often universities fail to promote and inform the public of the in-depth, groundbreaking research they conduct. Whether there’s tension between recruitment and research teams or a limited funds allocated to marketing research, it’s imperative for universities to find a solution to the problem.
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    FuelTravel.com

  • Web vs Native: Why You Need Both

    Shad Belcher
    31 Aug 2015 | 2:08 pm
    There have been arguments made that you only need a mobile web site, but let's talk about why you need both a mobile site and native app. This is especially true if you own a hotel and want to make your user's experience top notch. The post Web vs Native: Why You Need Both appeared first on FuelTravel.com.
  • Building An Adobe Analytics Dashboard

    Phil Foriska
    31 Aug 2015 | 1:21 pm
    Check out this easy step-by-step tutorial on how to create an Adobe Analytics Dashboard and have it send automatically to important team members. The post Building An Adobe Analytics Dashboard appeared first on FuelTravel.com.
  • Friday Fuel – 3 Packs, Survey Tips, OTA Spending & More

    Phil Foriska
    28 Aug 2015 | 5:51 am
    Check out this week's Friday Fuel where we cover Google's 3 pack, Customer Satisfation Survey Tips, OTA Spending Boosts, Botlr, Baha Mar Update & More! The post Friday Fuel – 3 Packs, Survey Tips, OTA Spending & More appeared first on FuelTravel.com.
  • Friday Fuel: Marriott Has “No Ragrets” While AirBnB Is Quite The Hotel Buzzkill

    Meisha Bochicchio
    21 Aug 2015 | 9:26 am
    This week's Friday Fuel roundup covers Marriott's new direct booking campaign, predictions on how AirBnB is expected to impact hotel rates, and much more. The post Friday Fuel: Marriott Has “No Ragrets” While AirBnB Is Quite The Hotel Buzzkill appeared first on FuelTravel.com.
  • Analytics Around the World: July 2015

    Cassey Reynoso
    21 Aug 2015 | 7:40 am
    In this month's analytics roundup we cover important metrics in Google Analytics, Bounce Rates, Adobe Acquistion Funnels, The Future of Analytics & More! The post Analytics Around the World: July 2015 appeared first on FuelTravel.com.
 
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    Best-cellphone-plans.com

  • Best Family Cell Phone Plans Offering The Freedom of Choice

    Hassan
    24 Aug 2015 | 6:12 am
    If you're planning to keep all your family connected under only one single bill, family cell phone plans are the best choice. Every large carrier permits you to purchase for a month bundles of web data and talk minute, saving you some money. The price of 4 individual in AT&T service with 2 gigabytes of web data each, increases around 220 dollars, while a 4 members on a family plan costs 160
  • Prepaid SIM Card USA - Offers Users No Restrictions

    Hassan
    18 Aug 2015 | 8:08 am
    Searching for an inexpensive plan on iPhone offer, or perhaps you wish to use an unlocked worldwide cell phone? Several prepaid wireless companies now are providing SIM-Only service, in which you bring in your personal cell phone, catch in a SIM card and enjoy. There are two carriers that actually work with unlocked GSM cell phone or unlocked iPhones which is T-mobile and AT&T, however the two
  • Best Prepaid Cell Phone Plans Worth a Look

    Hassan
    14 Jul 2015 | 12:50 pm
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
  • Cheapest Cell Phone Plans - Compare & Save!

    Hassan
    4 Jul 2015 | 6:39 pm
    I've discovered The best cheapest cell phone plans offered in the market today, starting at $5 a month and moving up from that, all the plans covered here are no contract plans, which make it easy for a try. The handset includes basic phones to Smartphone's, cell phones usually cost around $250 or even much less, so your heart is not going to race each time the bill arrives, simply because
  • Top Cell Phone Companies That Offers Best Deals

    Hassan
    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
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    clickTRUE - clickTRUE

  • 3 Tactics To Court Your Customers Like A Casanova

    Nicole Chang
    25 Aug 2015 | 11:31 pm
    Courting a girl has never been easy. Courage to start a conversation with her, and ensuring that the conversation isn’t boring. You’ll want your conversation to be fun, interesting, smart. Anything, but boring. And then you’ll want to get to know more about her by spending time together. Discovering her interests, hobbies, likes, dislikes – everything about her. Courting customers is similar. It takes time and effort and since you don’t have that much time to spend on every customer that visits your website, you should only spend your precious time on customers that are…
  • How To Make The Ideal Landing Page To Get… Donations

    Adrian Tan
    19 Aug 2015 | 12:00 am
    Have you ever gone to a website and be totally confused over what the page is about and what you are supposed to do there? Take a moment to think… Now, do you want your visitors to your website to feel the same way? Our “How To” blog post series will show you what is needed to create the landing page (when people first land on your site) that will achieve your objective. Today, we show you the elements that make up a landing page to get donations. Although the buik of you do not need a donation page, there will be learnings that you can apply to your own commercial site…like…
  • 3 Reasons Why Smart Business Owners Fail At Online Marketing

    Wayne Liew
    22 Jul 2015 | 7:54 pm
    It is painful to see smart, and sometimes, even successful business owners fail miserably at online marketing. All of us want to get a piece of the multibillion-dollar online retail industry and business owners are trying every tactic possible. Getting a website, setting up a presence with top online marketplaces like Rakuten, giving away vouchers to get Facebook page likes in return, pumping thousands of dollars into online advertising and sponsoring bloggers are just the tip of the iceberg of what many SMEs are doing. Unfortunately, most of these campaigns returned nothing but a big…
  • A Football Fanatic’s Guide To Understanding Digital Marketing Like An Expert

    Nellie
    15 Jul 2015 | 12:33 am
    Navigating the digital landscape as a business owner can be daunting. Search engines and social media platforms are constantly throwing up new guidelines and advertising targeting options. Throw in all the fuss about acronyms such as SEO, SEM, CPC, CTR, and a migraine seems to hit you. Well, fret not. Rather than have you delve through the barrage of information that is out there; we’ll use the beautiful game of football to show you what digital marketing is all about, and what you’ll need to get leads online. SEO vs SEM: 2 different ball games, 2 different time frames SEO: Search Engine…
  • How A Literature Major Failed At Writing 15-Word Ads

    Rachel Tng
    8 Jul 2015 | 1:48 am
    When I first started writing ads, I thought it would be easy. After all, I love writing. I write all the time – and that’s not an exaggeration. As an English Literature major in university, I wrote 2000-3000 word academic essays for my classes. Don’t even get me started on that 13,000-word monstrosity that was my honour’s year thesis. Outside of school, I maintained a personal beauty and lifestyle blog for 3 years and wrote my own creative fiction. My friends knew I was a good writer, and I knew my skills were the perfect fit for a writing job. After I graduated from…
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    Samuel Lavoie

  • Google reorganizing and Sundar Pichai will become new CEO

    Samuel Lavoie
    10 Aug 2015 | 8:43 pm
    In case you missed it, Google announced a totally unexpected development today. They announced that it had formed a new holding company, Alphabet. A new conglomerate that is absorbing Google itself but also includes Fiber, Ventures, Google X, Nest and more. I think it totally makes sense for a few reasons, the market as it closed today, seems to agree, as Google’s stock spike 6%. I think the main reason would be to play under the radar, without being tied to Google brand, to buy larger set of businesses, to play safe given the recent antitrust case and to let Google cash cow…
  • Quick SERPs Case Study: How to Grilled Steak

    Samuel Lavoie
    30 Jul 2015 | 7:19 pm
    Take the Grilled Steak and Steak Cooking topic, it’s broad key-expression at about 10,000 searches a month, 59% keyword difficulty score and a $2 CPC on AdWords. A quick glance at the SERPs tell why Serious Eats are killing it and will surely get higher ranking in the coming months. You only need these three things for SEO, when you have broad topic to cover and a publishing platform: Research on how people search for content on that broad topic, what competitors are doing (it will lower bounce rate, generate content ideas & formats) Create an amazing piece such as this…
  • Are You Still Making This One Content Marketing Mistake?

    Samuel Lavoie
    2 Mar 2014 | 7:20 pm
    There is one big content marketing mistake that many organizations are still making today: it’s not about you. With all the buzz around Content Marketing, 71% of marketers will increase content marketing budgets B2C Content Marketing: 2014 Benchmarks, Budgets, and Trends we’ll be flood with marketers doing this mistake, only talking about them or their brand, their products and services. Mistake #1: You’re not providing value Content can’t be all about YOU! The biggest mistake is thinking that ‘content’ is just newfangled sales materials. Most content…
  • Montreal’s SEO & Online Marketing Community is Thriving

    Samuel Lavoie
    12 May 2013 | 5:49 am
    SEO Camp Montreal 2013 For the third year in a row, I’m organizing the SEO Camp Montreal event, a full-day SEO/Inbound Marketing conference taking place in the city. Almost 200 attendees from Montreal, Quebec, Trois-Rivières, Sherbrooke and Ottawa are coming to meet, speak and learn “in-the-trenches” tactics, tools and strategies from fellow digital agency professionals as well as a south of the border speakers. This year’s conference sold out before we were able to announce the speaker line-up, which is quite an achievement and shows that we’re still aligned in…
  • Social and SEO Intertwined through Content Marketing

    Samuel Lavoie
    19 Aug 2012 | 11:43 am
    BlueGlass, one of the Internet marketing agency most succeeded at Content Marketing, presented at the last San Diego SES with this deck : It’s no longer a matter of “if” or “when” search & social become intertwined. We’re already there… SEOs need to thing about how content is crucial in our SEO efforts, not just for the distribution but much more intertwined. Since Panda and recent algo changes, news of social killing SEO are rampant, it’s hard to sort things out because the social-SEO relationship (some would say, muddled) intertwined all the time. Post from: Montreal Web…
 
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    Add3

  • Add3: 7th Largest Agency in Seattle

    Paul Uhlir
    27 Aug 2015 | 1:44 pm
    Last year we learned that Add3 was the 9th largest agency in the Puget Sound region in 2013 as ranked by the Puget Sound Business Journal. This week we found out that Add3 has now become the 7th largest agency! This ranking is based on top line revenue. What stood out most to me in the report is the age of our agency versus all of those above us. We were founded in 2011, the next youngest agency ranking higher was founded in 2005. Amazing growth in a short amount of time. It goes without saying, there is only one true reason for our success: our amazing team. Add3 is a group of passionate,…
  • Google Partners Advanced Mobile Advertising Certification

    Ashley Davis
    18 Aug 2015 | 3:27 pm
    Just when you thought you were caught up on all your Google Partners certifications, Google throws in another one based on their ever expanding platform of mobile ads. I’ve already passed the advanced search test, so why would I even need this certification? Well first off, I am a slight overachiever and wanted to pass this exam before anyone in my agency even found out about it. But secondly, now that mobile ads are becoming more heavily used within a number of my client’s accounts, I wanted to make sure that I was fully educated in the realm of mobile advertising. In May 2015, Google…
  • Google Panda 4.2 Cheat Sheet – What You Need to Know

    Beau Pedraza
    10 Aug 2015 | 11:03 am
    Google Panda 4.2 is Rolling Out – What’s Next? After a month of expecting and waiting for the other shoe to drop, Google has finally announced that Panda 4.2 has arrived and will begin rolling out slowly. If your site was affected by last September’s Panda 4.1 rollout or you’re seeing organic traffic declining and you’re unsure as to why, you already understand the effect that Google’s algorithmic updates have on websites, and for those who dare (or unintentionally) cross the line between producing great content and bland, thin words on a page, the results…
  • Digital Marketing & Excel Part 1: The Shortcuts

    Justin Wade
    20 Jul 2015 | 1:37 pm
    The worlds of creative marketing and data analysis have collided. They are still colliding and, at this point, have become inseparable. As someone who works in SEO, SEM, or PPC, embracing this truth is part of your job description now. So much of the success of a campaign relies on making smart decisions. Being comfortable with your data is crucial to making those decisions; which means being comfortable with Excel is critical, too. In Part I of Add3’s Excel series, we’ve decided to pass along some great keyboard shortcut knowledge we’ve picked up over the years so you can start making…
  • AdWords Cross-Device Conversions for Measuring ROI in a Multi-Screen World

    Nora Park
    30 Jun 2015 | 10:22 pm
    Estimated cross-device conversions have been available in Google AdWords for about a year and a half, but how many of us are actually paying attention to them or using them to influence your paid search optimizations and strategy in any way? Mobile has been the talk of the industry for a long time, and mobile ad spend still lags behind mobile search volume, but as of May this year, mobile search query volume has surpassed desktop. I would venture to say that the lag in mobile ad spend is in large part due to the inability to measure cross-device conversions, particularly in cases where the…
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    Mark A. Guinn

  • Hello world!

    maguinn
    1 Sep 2015 | 12:39 pm
    Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
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    Koozai.com

  • How To Analyse Your Competitors SEO

    Emma North
    2 Sep 2015 | 4:17 am
    This is the transcript from our new video so it may not read as well as a normal blog post would. Okay, so competitor analysis is one of those things in SEO that everybody thinks they do, and everybody thinks they do well. But in actuality, not a lot of people do. And it might be that you just don’t go deep enough and don’t look in enough depth at different competitors. Or it might be that you go really, really deep, but you don’t actually use the information that you’ve learnt in the right way. So I recently wrote a post about this, providing some steps to get you…
  • Screaming Analytics! A Guide to Google Analytics Integration in Screaming Frog

    Graeme Benge
    1 Sep 2015 | 3:15 am
    A long-trusted servant of mine, Screaming Frog, had itself a little upgrade back in June. A number of changes were made but the standout features that caught my attention were the new ‘Custom Extraction’ and, OMG… GOOGLE ANALYTICS INTEGRATION! SEOs, digital marketers and all other Holistic Inbound Internet Botherers rejoiced at the news, for at last there would be a means to combine Google Analytics data with HTML elements in a more convenient format than tinkering with the inner workings of the Google Analytics interface.   In this post, we’ll set ourselves up and consider and…
  • 6 Essential Trust Signals For Your Website To Follow

    Sally Newman
    27 Aug 2015 | 2:26 am
    There are certain fundamental trust signals that play a key role in every user’s overall experience when entering your website. In this post, we will explore these trust signals, which every web developer should utilise in order to build a level of trust with their users, in turn undoubtedly improving consumers’ opinions about their specific brand, product or service. What Are Trust Signals? Before we go any further, it’s important to establish what trust signals are. “Trust is built when no one is looking” (Seth Godin) Trust signals are subliminal cues from and qualities…
  • Set Your Mobile SEO Strategy Using Google Analytics

    Graeme Benge
    26 Aug 2015 | 4:18 am
    This is the transcript from our new video so it may not read as well as a normal blog post would. Hey, Kooz fans, I’m Graeme. I’m going to be talking to you today about how you can try and answer some questions about mobile search using Google Analytics. There’s no doubt about it. Mobile search is something that pretty much every business needs to be well aware of. The opportunity there is massive. We’re now seeing the data come out saying that mobile devices are now starting to take the lion’s share of all searches that are being performed, specifically with…
  • Black Friday: Content for Consumer Research

    Ali Moghadam
    25 Aug 2015 | 2:31 am
    Continuing from my last post (How Small Businesses Can Dominate Digital), it’s time to get ready for the impending doom of Black Friday, that pre-Christmas explosion of human greed that really makes you question your involvement in society. As a retailer, it’s your responsibility to improve the situation for customers as much as possible – and that means preparing right now. Read on to find out what you need to start doing now! Tis the Season to Fight over TVs Will consumers choose to stay at home and shop online this year? We’ve all seen shocking scenes in the news of people crawling…
 
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    SEOAndy

  • 5 Extremely Risky Black Hat SEO Practices That You Should Avoid

    Andy Kinsey
    2 Sep 2015 | 12:57 am
    SEO with its complicated world would necessitate you to have a good knowledge about its important aspects including the terminology “black hat SEO”. You have may heard about black hat SEO but you don’t have any idea about it. Well, to be brief, black hat SEO is term used to refer the utilizing of aggressive yet irrelevant SEO techniques that focus only on the search engine and not on the human users and usually does not obey the Webmasters Guidelines. Black hat SEO comes into a good number of types, some includes keyword stuffing, the use of invisible texts, doorway pages, adding…
  • 101+ Steps To Effectively Launch Your WordPress Website!

    Nirav Dave
    30 Jul 2015 | 4:48 am
    101+ Steps To Effectively Launch Your WordPress Website! Guest Author: Nirav Dave is the founder of Capsicum Mediaworks, a digital agency in Mumbai that specializes in all things web design. He worships WordPress and loves to read anything and everything written about this exceptional CMS. – Find him on twitter. Have you ever been stuck for hours trying to figure out something related to a WordPress Website? Yes? Then you must read on! Working along with WordPress is always a bliss, but getting stuck on a problem can be nerve-racking! Like you, we also got stuck on problems often. We…
  • UPDATED: We Improved Our Load Time by Over 75% – You Can Too!

    Andy Kinsey
    28 Jul 2015 | 6:54 am
    In the tech world SEOAndy does what is called eat your own dog food – put simply this means being the trail subject for things before our clients are. So today I want to share one example of this strategy and how it’s seriously paid off – the result is in the headline, but here’s what we did. A while back we upgraded our servers, one of the reasons was speed – you can read about it in our blog about how pagespeed can effect business income – since then we’ve constantly wanted to get more from our new managed surroundings to enable a better user…
  • The Overnight Millionaire… The Real Story

    Andy Kinsey
    15 Jul 2015 | 4:38 am
    Jo Casey – Being lucky in Life Yesterday I received an email newsletter from Jo Casey; a good friend, coach of business coaches (yes that’s a real thing) and all round inspiring person. The email was about how as business owners, entrepreneurs and wanting to “live our dream”, we are subjected to the patter of those who claim to be able to help you create an “overnight success”. Wouldn’t it be nice to work for just one day and get a million pounds the next day, having done no work before that but just had a little idea… Well yes it would, but…
  • Magic Makers of Great Brands

    Andy Kinsey
    9 Jul 2015 | 4:53 am
    So recently, for the first time in a few years, I took a “real” holiday – not a weekend away or a few days in London (actually working)… it was a great break. I got back yesterday, today the post man arrived with a brown paper wrapped object… a little odd given that I wasn’t expecting anything at all today. I opened it and saw my name on an envelope, there was also two objects wrapped in purple paper… fear and excitement filled me, what on earth was this. I opened the letter to find a letter from Danielle, a ‘Magic Maker’ from Late Rooms,…
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    One day

  • Whispered Divcom Graphisme Secrets

    admin
    15 Aug 2015 | 10:48 am
    Internet marketing your company on the web can feel similar to a hard task, but there are some essential ways to get it done with out an excessive amount graphiste freelance bordeaux of work whilst getting excellent final results. In today’s market segments, having an on the internet presence is crucial to the prosperity of your small business, plus a factor to that good results is utilizing these tips to market successfully. Produce an impression of balance and durability within your web marketing backup by exchanging the text “get” and “buy” with increased…
  • The Death of Scénographie Vidéo

    admin
    15 Aug 2015 | 10:27 am
    Convert your organization into a profitable undertaking through the use of your time and effort wisely. Including participating in advertising which really works. This post will tell you the way to influence video marketing for getting to objectives in profits and revenue you 1 only dreamed about having the ability to achieve in short purchase. Wonderful content articles are crucial if you want a video to go popular. It is far from usually the best specialized movie that garners by far the most landscapes. Individuals would very much instead view a appropriate video. Nevertheless, getting the…
  • The Appeal Of Vue Youtube

    admin
    14 Aug 2015 | 3:37 am
    If you’ve been seeking a way to get your business to a higher level, social networking can be what you would like. It is actually a strategy to get in touch with your potential customers and customers within a highly knowledgeable community but still retain the alleviate and convenience that you are looking for. When using social websites to advertise your small business or product or service, ensure that you produce a label that can bring people. A boring headline will make viewers ignore above your post, as a result, your advertising and marketing efforts is going to be for absolutely…
  • How Does Best Private Proxies Work?

    admin
    10 Aug 2015 | 2:59 pm
    Every business has its own fate. Many will continue to be comfy family members enterprises, while some turn out to be unwieldy megaliths. Most, however, fail to make it off the ground. Many companies, specially on the web ones, are unsuccessful. Continue reading to find out how to stay away from a declining business, and put into practice some Internet marketing ideas. At times getting the results you would like from an internet search engine can be extremely annoying. There are so many various ways to set up searching request that it could be like understanding a new terminology. Should you…
  • Skilled Tips For Applying Look for Motor Optimization To Your Benefit

    admin
    10 Aug 2015 | 10:14 am
    Providing away absolutely free things can support with research engine optimization. You can incorporate absolutely free guidelines, software, samples, tutorials, e-books, coupons or even have a contest with prizes. If men and women aren’t obtaining your website when they do their world-wide-web queries, it really is like you never even bothered to make a website at all. Lookup engines see this as a malicious practice. Absolutely free issues are always eye-catching to people. Do not instantly redirect people to yet another website. As a substitute, give one-way links to consultant en…
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    3Q Digital » Blog

  • Get to know: Maury Domengeaux, SVP of Operations at 3Q Digital

    Jonathan Svilar
    2 Sep 2015 | 11:31 am
    Get to know Maury Domengeaux, SVP of Operations, working out of our San Francisco Bay Area offices. What’s the first metric you check when you start the day? The 3Q Revenue Dashboard details projected revenue for the current month by client and service.  I then compare revenue to date with the projection to estimate where […] The post Get to know: Maury Domengeaux, SVP of Operations at 3Q Digital appeared first on 3Q Digital.
  • When Not to Day-Part

    Sean McEntee
    2 Sep 2015 | 9:39 am
    Day-parting and geographical bid modifiers are great ways to target spend. Targeting when your customers are most likely to buy your product, in the areas where they are most likely to buy, seems like a no-brainer; no wonder it’s become a best practice in the SEM industry. However, SEMs often rely on the tactic when […] The post When Not to Day-Part appeared first on 3Q Digital.
  • Get to know: David Rodnitzky, CEO of 3Q Digital

    Jonathan Svilar
    1 Sep 2015 | 10:50 am
    Get to know CEO David Rodnitzky, founder of 3Q Digital working (mostly) out of our San Francisco Bay Area offices. Editor’s note to 3Qers: if you haven’t had the chance to, be sure to contact David’s assistant (Charo) and set up a time to have a one on one meeting with David. He’s eager to sit […] The post Get to know: David Rodnitzky, CEO of 3Q Digital appeared first on 3Q Digital.
  • Never Write Content for SEO Purposes

    Harrison DeSantis
    1 Sep 2015 | 7:48 am
    Before you start reading, ask yourself something: Why do you create content? Whenever you publish an article or product description, what are you hoping to achieve? If your answer is anything like “to get more visitors” or “to rank higher in Google,” then you’re doing it all wrong. Online content falls into one of two […] The post Never Write Content for SEO Purposes appeared first on 3Q Digital.
  • Targeting, Bidding Strategies, and Advanced Testing for Facebook Advertising

    Molly McCarty
    31 Aug 2015 | 9:14 am
    Good creative makes a Facebook ad; you’ve doubtless seen dozens of blog posts about messaging, imagery, color scheme, etc. That’s all well and good, but you need the right targeting and sensible bidding strategies to get those ads seen by the right people. In this post, we’ll break down best practices and tips for different […] The post Targeting, Bidding Strategies, and Advanced Testing for Facebook Advertising appeared first on 3Q Digital.
 
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    Brick Marketing - SEO Marketing Solutions Company » Brick Marketing Blog

  • Become a Thought Leader Through Your Content

    Brick Marketing
    2 Sep 2015 | 2:00 am
    There’s so much great content online these days it’s often hard to make yours stand out. As more and more businesses become well-versed in the role great content plays with SEO, it becomes increasingly difficult to experience stellar rankings in the search engines. Sure, with a great SEO campaign you can achieve constantly great results, as long as your content is evergreen. However, it takes some time to get there. What else can you do? When it comes to finding an audience for your content, SEO is only one strategy. There are others that are just as good at making sure your…
  • A Guide to Writing Great Blog Post Titles

    Nick Stamoulis
    31 Aug 2015 | 3:55 am
    There are millions of blogs out there competing for readers’ attention. Maybe they aren’t all direct competition, but it’s doubtful that you are the only blogger in your niche. People only have so much time to spend reading blog posts so what can you do to make sure that yours is one of them? The best way to improve click-throughs is to craft a blog post title that will catch their attention. A great blog post title is: Engaging What if the headline for this blog post was just “Blog Post Titles”? Does that sound interesting? Not really. It also doesn’t really say what it’s…
  • Save SEO Efforts with a 301 Redirect

    Nick Stamoulis
    28 Aug 2015 | 3:30 am
    There’s a lot that goes into a website redesign. However, because your choices can impact your SEO, it’s important to take a very careful approach before your site goes live. Redesigning the business website may be necessary in order to keep the site looking “fresh” or if the company has undergone a large rebranding effort. There’s certainly nothing wrong with wanting to change your website. Overall, it can be a strategic move that will benefit your business over the long term. However, complications can arise if it wasn’t executed properly. Don’t fall into the trap of…
  • SEO Checklist for WordPress Website Launches

    Nick Stamoulis
    19 Aug 2015 | 2:00 am
    Are you getting ready to launch a new WordPress website? Here is a short SEO checklist you’ll want to run through to make sure you site is setup for success right out of the gate! While this is by no means a comprehensive list, make sure these basics are in place before you launch so you won’t miss a step. The ability to customize URLs within the page template. In most standard WordPress sites, the URL is automatically generated based on the title of the page. While this is better than a random string of numbers and letters, it’s better for your SEO program if you can customize the URL…
  • 4 Types of Inbound Marketing

    Nick Stamoulis
    17 Aug 2015 | 3:05 am
    Inbound marketing refers to a style of marketing that is designed to bring visitors to you. Unlike outbound marketing, which consists of push techniques like TV, print, and radio advertising, public relations, direct mail, and telemarketing, inbound marketing is about joining the conversation that a prospective client or customer is already having with themselves. Once the visitors reach your content, the goal is to convert them into paying customers. It’s not about trying to create a want or a need; it’s about satisfying a want or a need that already exists. In other words, people find…
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    Chaosmap Media » Blog

  • Surprise Them with Bold Marketing Steps

    jon rognerud
    24 Aug 2015 | 11:43 am
    If you’re preparing to launch a home-based business or already have one, you need to think about how you can stand out from the competition with your marketing. Hopefully, you have hired a designer to develop a nice website and a content expert to get good, original, and relevant content on your website. Now you need to figure out how to stand out from the millions of accounts on these sites and reach your targeted customers. STRATEGY #1: An Element of Surprise Can Help You Get Noticed Distinguish yourself by doing something unexpected to rouse people to take a second look. There are a…
  • 3 Brands With Great Marketing Campaigns You Can Learn From

    jon rognerud
    8 Jul 2015 | 12:00 pm
    Brands are the result of great marketing. And, marketing is a fast moving game of communication, testing and validation of results. If you’re looking to promote your brand, glean insights from these three brands that have great marketing campaigns. Driving the DriveTime Brand Phoenix-based DriveTime owns more than 125 used car dealerships. Much of its branding comes from short, entertaining commercials (also available on YouTube), featuring Tina and Tara, two normal-looking (if somewhat daffy) women who drive around in the DriveTime van looking for people who are having trouble getting…
  • How To Capture Your Audience Instantly with Mobile Video

    jon rognerud
    25 Jun 2015 | 10:27 pm
    According to Forbes, mobile video will represent roughly 69 percent of all mobile traffic by 2018. YouTube remains the video content king, but there are many other ways to reach your audience. With the explosion of Vine over the past 18 months and Instagram following up with video capabilities, it has become imperative to include videos in your mobile marketing strategy.   Vine boasts a user base of around 40 million and Instagram has about 130 million users, according to NeoMobile. Brands large and small have used these platforms to convey messages through clever and captivating videos…
  • 6 Tips to Improve Conversions For Your Social Media Landing Pages

    jon rognerud
    24 Jun 2015 | 1:25 pm
    If you’ve created separate landing pages for social media visitors, congratulations! You’re already ahead of the many brands that make the mistake of using the same set of LPs (landing pages) for both PPC, SEO and social entry points. But having dedicated social pages isn’t enough. Although some rules don’t change from one set of landing pages to the next, social LPs require specific action and attention. Here are six ways to boost conversions on social media landing pages. Image courtesy of Shutterstock 1. Consistency: Let Your Brand Tie Your Channels Together If the…
  • How Site Architecture Can Kill Your SEO

    jon rognerud
    19 Jun 2015 | 1:30 pm
    Search engine optimization continues to be one of the best ways to drive traffic to your site, but it doesn’t work if your site’s architecture won’t allow it to. You might think that paid advertisement is the best way to get on search results, but users tend to ignore these results. In fact, imForza reports that 70 percent of links clicked in search results are organic and not paid. Getting to the top of organic search engine results requires site architecture that lets SEO do its job, and here’s a look at why. Site Architecture Supports Content Site architecture is…
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    blog.ispionage.com

  • Announcing Ad Copy A/B Test Monitoring for PPC Campaigns

    Joe Putnam
    2 Sep 2015 | 6:30 am
      A little over a week ago we announced our new competitor A/B test monitoring. With competitor A/B test monitoring, you can find out when your competitors start an A/B test and when they select a winner. Here’s a screenshot of what this looks like with an example A/B test by Wix.com. This week we’re The post Announcing Ad Copy A/B Test Monitoring for PPC Campaigns appeared first on .
  • It’s Finally Here—Competitor A/B Test Monitoring!

    Joe Putnam
    18 Aug 2015 | 6:00 am
      We’re quite pleased to announce that after receiving numerous requests for competitor A/B test monitoring, it’s now available. With our new competitor A/B test monitoring technology you’ll know: When competitors run an A/B test on one of their PPC landing pages or webpages. When they select a winning variation. When they begin testing all over again. The post It’s Finally Here—Competitor A/B Test Monitoring! appeared first on .
  • 5 Actionable Ways To Improve PPC Results with Onsite Retargeting

    Joe Putnam
    22 Jul 2015 | 6:00 am
      In order to make the best use of your PPC campaign budget, you need to target people who are interested in your product or service in the most customized way possible. That’s why remarketing is a powerful component of any successful pay per click campaign because it can help you reach people that visit your The post 5 Actionable Ways To Improve PPC Results with Onsite Retargeting appeared first on .
  • Pro PPC Tip: How Listening to Phone Recordings Can Increase Your PPC Conversion Rate

    Joe Putnam
    8 Jul 2015 | 6:00 am
    Search engine marketers should take this Ernest Hemingway quote to heart. There’s so much attention to detail in analyzing the data of a pay-per-click campaign, yet most PPC experts never listen to what potential customers have to say. If you have a trackable phone number with call recording features tied into your PPC campaign, you The post Pro PPC Tip: How Listening to Phone Recordings Can Increase Your PPC Conversion Rate appeared first on .
  • Win a FREE Unbounce Annual Pro Plan (Valued at $1188!)

    Joe Putnam
    2 Jul 2015 | 6:00 am
    Unbounce has generously offered to provide our blog readers with the opportunity to win a free annual Unbounce Pro Plan. The plan regularly sells for $99/month which puts the total value of the giveaway at $1188! To enter, simply click this link, enter your email address, and share with your friends to get additional entries. The post Win a FREE Unbounce Annual Pro Plan (Valued at $1188!) appeared first on .
 
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    Heroic Search

  • 5 Tips for Writing Headlines that Sell

    Dan Scalco
    19 Aug 2015 | 1:00 am
    “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy If you’re a business owner, you may already understand the importance of blogging. But what about the importance of your blog post’s headline? Talk to any copywriter and they’ll tell you the headline is what makes or breaks your content. In fact, Upworthy (one of the Internet’s most popular sites) has their writers come up with 25 different headlines before they’re allowed to even start…
  • Generate Leads, Press, and Links from Twitter Using Automation

    Jared Carrizales
    9 Aug 2015 | 11:15 pm
    My favorite new method of getting links and mentions is PR, by far. And when I say “new method”, I mean favorite-way-to-get-links-that-hasn’t-been-crippled-by-spammers. For the most part, it’s an avenue that is very hard to duplicate, and can’t really be scaled, so it has a lot of built-in safety from future algorithm updates. Image credit: Photobucket Traditional PR mentality states that you need to have a contact list more valuable than the Glengarry leads and email blast prospects with what are essentially novels to be able to get any results. Luckily, we have other…
  • How Local SEO Works

    Dan Scalco
    9 Jun 2015 | 5:35 am
    If you’re a business owner, you’ve probably heard about the importance of investing in Local SEO. Seeing as how 50% of searches (on mobile devices) are done to find local results and 61% of those searches result in a purchase (source), Local SEO is nothing to scoff at. It doesn’t just increase traffic to your website, it increases targeted traffic. What do I mean by this? Well, there’s a big difference in a searcher’s behavior when searching “home security” and “home security Miami”. The former is a very broad search whereby the user could just be looking for…
  • How to Use HARO to Earn Valuable Mentions and Links

    Jared Carrizales
    26 Mar 2015 | 10:05 am
    A few months ago I gave a presentation about integrating press into SEO campaigns, specifically how to use HARO and how it could be used efficiently by small businesses. Since then I’ve heard a lot of stories from people (including a lot of agencies, to my surprise) who have had significant difficulties getting picked up through HARO. Between our clients and our own brand, we’ve been successful in earning spots with brands like Coca-Cola, Northwood University, Entrepreneur.com, Nasdaq, and several others using HARO. Hopefully this post will help remedy some of…
  • What Does Psychology Have to Do with Creating Engaging Headlines?

    Kali Hawlk
    4 Dec 2014 | 4:03 pm
    According to Copyblogger, 8 of 10 people read your headline. But only 2 out of 10 will continue on and read the rest of your content. Headlines matter. And most of us know this. That’s why there are countless articles and copywriting how-tos that explain what words work, which don’t, and how you can use them to get more of those 10 people to click and read what you have to say. But why? Why does this word work when that one doesn’t? Why do certain tactics fail while others succeed — and why, as copywriters or content creators, is it often so hard to understand what made the…
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    Medical, Dental Practice Marketing

  • Is It Time to Brand Your Practice?

    admin
    1 Sep 2015 | 12:09 am
    If you’re looking to create a medical practice marketing plan to help you grow, expand and increase the profitability of your medical, dental or veterinary practice, it’s helpful to think of it as a business. If you think of your healthcare practice as a business, then you also know that you need to view your practice as a brand to help market it effectively. Have you started to create a brand image for your healthcare practice? If you haven’t already, here are some benefits to consider: Easy to recognize When branding your healthcare practice, you usually want to start by creating a…
  • 5 Signs You Need to Update Your Healthcare Website Design

    admin
    27 Aug 2015 | 11:55 pm
    When was the last time you updated your website? Ensuring that your website is current and up-to-date, featuring the latest in content marketing and healthcare marketing strategy is an important part of marketing your medical or dental practice. It’s more than having a nice-looking website – it’s about creating a website that elevates your practice to the next level through successful marketing. Here’s how to know if your website needs an upgrade: Not Mobile-Friendly Did you know that about 1/3 of patients use a mobile device or tablet to research health information and schedule…
  • Avoid Using Brand Names in Healthcare Marketing

    admin
    25 Aug 2015 | 11:44 pm
    A recent story about safety violations in the manufacturing of duodenoscopes linked to deadly superbug outbreaks – and more than a dozen deaths – at U.S. hospitals points out the importance of NOT using brand names in your marketing communications with patients. Here’s why… Guilt by Association The FDA recently issued warning letters to Olympus, Pentax and FujiFilm for violating multiple quality-control safety standards and regulatory processes in the manufacturing of their duodenoscopes. Olympus makes more than 80% of the duodenoscopes currently used by U.S. doctors nationwide more…
  • Protect Your Practice Reputation Outside the Office, Too

    admin
    25 Aug 2015 | 11:42 pm
    You might never have considered how your activities outside your practice can impact your professional reputation. That is, if it weren’t for a Minnesota dentist who went big-game hunting in Africa and killed the world’s most famous lion, a beloved tourist attraction named Cecil. The resulting media outcry and local protests forced the dentist’s practice to shut down and resulted in hundreds of negative online reviews. The point of all this is simple. Your practice reputation can also be affected by your activities outside the practice. The Minnesota dentist’s practice suffered an…
  • New Ways to Communicate with Patients

    admin
    21 Aug 2015 | 3:07 am
    Like technology and scientific discovery in the medical field, the Internet is ever-evolving – there are always new discoveries made or new applications created that make things better or easier to do. The rise in Internet communications has given way to new ways that we correspond on a daily basis. Have you updated how you communicate with your patients? Here are some ideas for taking your practice and healthcare marketing plan further by looking at new ways to get in touch: 1) Social Media Social media is a great way to connect with patients and share news about your practice with them.
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    Web Design & Digital Marketing Tips

  • How Content Will Continue to Change in 2016

    Sukesh Jakharia
    1 Sep 2015 | 12:10 am
    Content marketing isn’t a hard science, but it’s still relatively new, and the practices that govern successful content marketing constantly fluctuate with prevailing trends. Because of the changing nature of content, businesses should devote ample time to their creation process to make sure content is always up to date with new standards. The latter months of 2015 are the perfect opportunity for companies to start thinking about the future of their content marketing campaigns. Which trends are going to stick around and which will fall by the wayside are two questions that should be on…
  • A Small Fish in a Big Pond: Are You Floundering on Social Media?

    Sukesh Jakharia
    26 Aug 2015 | 4:00 am
    Business is more transparent today than ever before. A company must relate to its clientele, or today’s fickle audience will find their entertainment elsewhere. This can be a struggle for businesses, who struggle just to figure out how to engage customers through social media: Source: Marketing Charts The good news is that this doesn’t have to be a mystery. There are certain things which can help attract online users. More importantly, certain tried techniques increase content sharability and brand awareness in meaningful social circles. If you want to make your social media campaign…
  • 8 Dynamic Cross-Platform Tools for Mobile Developers of Any Skill Level

    Sukesh Jakharia
    18 Aug 2015 | 1:38 am
    Cross-platform mobile development means creating a singular environment for mobile apps so that they can be used on multiple mobile platforms and devices. To be able to send across iOS, Android, Windows Mobile, BlackBerry/RIM, etc., cross-platform mobile development is an effective tool, and the practice is affectionately referred to as BYOD, or Bring Your Own Device. Consider this, a survey of number of smartphone users in the U.S. from 2010 to 2018 expected in millions. Source: Statista A company cannot limit themselves to the tools current customers use. Instead, they must develop for all…
  • How to Reboot Your Digital Marketing

    Sukesh Jakharia
    10 Aug 2015 | 1:50 am
    Digital marketing is one low-cost way to attract an audience, acquire new leads, and open doors of communication with prospects. Over a period of time, digital marketing experts developed some dos and don’ts for speedy success. Some of the true and special digital trends have been: responsive web designs, emails, and videos, live chats, social media, monitoring and analysis, etc. Despite the incredible changes in marketing over the past two decades, many businesses spend vast amounts of money on efforts that simply aren’t effective anymore. For example, cold calling new customers in…
  • Creating Mobile App Design

    Sukesh Jakharia
    3 Aug 2015 | 2:10 am
    Applications are the big product of the 21st century. Varying sizes between devices and screens, not to mention operating systems, requires app designers to create flexible products that work equally well across all platforms. This means ensuring two things when designing apps: a robust UI and great UX. UI is the user interface. In other words, this is functionality. The buttons, menus, and displays users handle must operate well to avoid frustration. UX stands for user experience, or what a user feels mentally and emotionally about the app. Video games attempt to isolate habit-forming…
 
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    3Q Digital » Blog

  • Get to know: David Rodnitzky, CEO of 3Q Digital

    Jonathan Svilar
    1 Sep 2015 | 10:50 am
    Get to know CEO David Rodnitzky, founder of 3Q Digital working (mostly) out of our San Francisco Bay Area offices. Editor’s note to 3Qers: if you haven’t had the chance to, be sure to contact David’s assistant (Charo) and set up a time to have a one on one meeting with David. He’s eager to sit […] The post Get to know: David Rodnitzky, CEO of 3Q Digital appeared first on 3Q Digital.
  • Never Write Content for SEO Purposes

    Harrison DeSantis
    1 Sep 2015 | 7:48 am
    Before you start reading, ask yourself something: Why do you create content? Whenever you publish an article or product description, what are you hoping to achieve? If your answer is anything like “to get more visitors” or “to rank higher in Google,” then you’re doing it all wrong. Online content falls into one of two […] The post Never Write Content for SEO Purposes appeared first on 3Q Digital.
  • Targeting, Bidding Strategies, and Advanced Testing for Facebook Advertising

    Molly McCarty
    31 Aug 2015 | 9:14 am
    Good creative makes a Facebook ad; you’ve doubtless seen dozens of blog posts about messaging, imagery, color scheme, etc. That’s all well and good, but you need the right targeting and sensible bidding strategies to get those ads seen by the right people. In this post, we’ll break down best practices and tips for different […] The post Targeting, Bidding Strategies, and Advanced Testing for Facebook Advertising appeared first on 3Q Digital.
  • Our Vermont Office – All About Community

    Charlotte Haab
    28 Aug 2015 | 8:23 am
    Vermont is a hard place to understand for people who don’t know it. It is a very small place. Everyone knows everyone else. The people are a mix of urban creatives, farmers, hippies, Tri State-area transplants, thrill-seekers, 1-percenters and Bernie Sanders supporters. Although we are all so different, we all have one thing in common, […] The post Our Vermont Office – All About Community appeared first on 3Q Digital.
  • The App Store Landscape: Major Players and the Discovery Challenge

    Gary Yentin
    27 Aug 2015 | 8:06 am
    Apps are a major part of everyday life for a large portion of the population. There are billions available across multiple app stores. How do you get yours to stand out? First, let’s start with an understanding of the current App Store landscape. Discovery Challenge The rich get richer The biggest challenge to any app […] The post The App Store Landscape: Major Players and the Discovery Challenge appeared first on 3Q Digital.
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    SEO & Digital Marketing Hub - Joseph Onibokun

  • GetResponse vs Vertical Response: A Marketer’s Comparison

    Joseph
    6 Aug 2015 | 4:55 am
    Marketers especially email marketers need the best tools to effectively manage and run their campaigns. As a result, the decision to choose an email marketing software should not be taken with a pinch of salt. Little wonder the competition between email software providers appear to be so rife. From ease of use to offering diverse ways to manage … Continue reading GetResponse vs Vertical Response: A Marketer’s Comparison →
  • 7 Ways to Influence Google Results with Search Preferences

    Joseph
    7 Jan 2015 | 3:55 am
    The typical Google search engine user probably never navigates away from the home page or first search result page (SERP) when conducting a search. This means that many are unaware of the possibility of personalising search results by editing their search preferences. For example, considering that over 70% of users never view search results on page … Continue reading 7 Ways to Influence Google Results with Search Preferences →
  • 3 Awesome Resources for Free Photos that Don’t Suck

    Joseph
    10 Dec 2014 | 4:27 pm
    It’s impossible to overestimate the impact of visuals on our emotions. Within seconds of arriving at a website, we’ve already made our snap judgments as to the quality of the publishing brand and how likely we are to do business with it. As a result, site owners need to ensure that all the elements which … Continue reading 3 Awesome Resources for Free Photos that Don’t Suck →
  • Moving Targeting and Pricing In New Facebook Advert Set

    Joseph
    2 Nov 2014 | 10:08 am
    When Facebook announced that changes to their Ad Targeting and Bidding structure would take place on September 1, not many fully understood how it would affect them, especially in relation to already existing ads and campaigns. However, take it or leave it, this change was needed particularly because the previous Facebook Ad format was long-winded and unnecessarily complicated. … Continue reading Moving Targeting and Pricing In New Facebook Advert Set →
  • Landing Pages Are Powerful – Here’s Why You Should Start Using Them

    Joseph
    13 Oct 2014 | 11:45 am
    A landing page, otherwise known as a ‘squeeze page’, is a standalone webpage with a single, focused objective. It typically includes an offer, along with a form to capture visitors’ contact information and a call-to-action. One of the best ways to convert strangers and fans into business prospects online is by using landing pages, yet … Continue reading Landing Pages Are Powerful – Here’s Why You Should Start Using Them →
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    SEO Software | Inbound Marketing Software | UpCity » Blog

  • Top 25 Inbound Marketing Articles Around the Web: August 21st, 2015

    Andrew Peron
    21 Aug 2015 | 6:00 am
    There’s a lot going on in the inbound marketing world this week. We have the scoop on running effective hashtag promotion campaigns and how to write a meta description that compels users to click.  Additionally, Google’s updates to the local pack in search results, Snapchat’s effect on the social media user experience, and ideas for building mobile followers through apps have all caught our eye this week.     Social Optimization How has Snapchat revolutionized the way we use social media? Payton Garrett took a closer look at social media use and the rise of…
  • Reputation Management Series: Managing a Poor Reputation

    Kristen Quinn
    18 Aug 2015 | 6:00 am
    There are plenty examples of what not to do when your business receives negative attention online, but while most of us can identify poor reputation management when we see it, sometimes when it’s your turn in the hot seat may be harder to keep perspective. If your brand comes under fire, are you confident in what your first move will be? In this post we’ll discuss how to address negative attention, and the steps you can take to mitigate the damage. Keep Your Cool And Follow The Plan Your gut reaction when you see a nasty review or snarky blog post is never the one you want to follow.
  • Top 25 Inbound Marketing Articles on the Web: August 14th, 2015

    Jack Thornburg
    14 Aug 2015 | 6:00 am
    Exciting week for inbound marketers and we have all the scoop!  Once again, Google news has the digital marketing world buzzing. The arrival of Alphabet so far doesn’t seem to be the dramatic shakeup some believed it would be, however, the change to the Local Pack has definitely left an impression on local marketers. Moz just released their Search Engine Ranking Factors report for 2015 which is a must read for SEOs. Additionally, this week, we read about Twitter’s release of the Full Archive Search API, millennial mobile behavior and user experience, and much more. Search…
  • Top 10 SEOs You Should Be Following on Twitter

    Andrew Peron
    11 Aug 2015 | 11:51 am
    There’s a ton of noise in the SEO space, especially on Twitter. If you aren’t wading through mountains of spam accounts that mindlessly regurgitate the same articles from the same sources in an endless loop, you’re probably avoiding the endless onslaught of users trying to get their original content read. It’s a huge rat race, and if you’re just getting your feet wet, it can be downright intimidating. Luckily, we’re here to help, which is why we’ve put together this list of some of the best resources in the SEO sphere for you. These are 10 SEOs you…
  • Reputation Management Series: Brand Reputation Management

    Kristen Quinn
    11 Aug 2015 | 6:00 am
    To thrive both on- and off-line, brands must have a solid reputation and active digital presence. Yes, content and great design go a long way, but your company’s behavior—every customer service interaction, every written response to a customer, the quality of your products, the way your company treats its employees—will always be at the core of the brand’s reputation. There are many ways you can do your part to spread positive content about a brand, and you probably know about all the fundamentals by this point: having complete and up-to-date local citations and review sites for your…
 
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    Kate Ideas Marketing

  • The 5 Most Common SEO Mistakes That I See So Often it Makes Me Cry

    Kaitlin
    15 Aug 2015 | 10:00 am
    Here are some of the common #SEOFails that I’ve seen so often it makes me cry. 1) Not using noindex,nofollow meta tags or robots.txt correctly. If your site or certain pages are noindexed or nofollowed when they should in fact be indexed and/or followed, then you’ve got a major issue. There’s no point in optimizing a site if it’s not… Read more The post The 5 Most Common SEO Mistakes That I See So Often it Makes Me Cry appeared first on Kate Ideas Marketing.
  • 8 Free & Cheap Online Tools That Small Business Owners Need to Succeed

    Kaitlin
    25 May 2015 | 9:00 am
    As a small business owner, you’re probably looking for ways to run your business in a way that minimizes costs. Or maybe you’re wondering how much getting an online freelancing business up off the ground might cost you. Here are my tips on 8 free and cheap online tools that I use for my freelance online marketing business. Invoicing Once… Read more The post 8 Free & Cheap Online Tools That Small Business Owners Need to Succeed appeared first on Kate Ideas Marketing.
  • My Review of the Surface Pro 3

    Kaitlin
    16 May 2015 | 2:37 pm
      I had a dream last night that a band opened for Radiohead. The opening band was a two-piece with one guy playing drums and the other a Surface Pro 3. That’s right, the laptop/tablet combo that you thought was a little too good to be true. Well, now you know how my sub-conscious psyche thinks about the Surface. I love… Read more The post My Review of the Surface Pro 3 appeared first on Kate Ideas Marketing.
  • How to Add an Annotation in Google Analytics

    Kaitlin
    13 Jan 2015 | 7:00 pm
    Wondering how to add an annotation in Google Analytics? It’s pretty easy to do and it is really useful for keeping track of important marketing events, seasonal changes, Google algorithm updates, and other things that may have an impact on your site analytics. This is one of the best ways to keep track of the qualitative reasoning behind your marketing,… Read more The post How to Add an Annotation in Google Analytics appeared first on Kate Ideas Marketing.
  • How to Add a Simple Photo Gallery to Your WordPress Site

    Kaitlin
    13 Dec 2014 | 12:34 pm
    Have you ever wondered how to set up a simple photo gallery on your WordPress site? It’s actually pretty easy to get great looking WordPress photo galleries on your site. Here’s a short video explaining how: There are 5 default appearance types for slideshows in WordPress. Here’s how each of them looks: Slideshow Type: Tiled Mosaic Type:   Circles Type:… Read more The post How to Add a Simple Photo Gallery to Your WordPress Site appeared first on Kate Ideas Marketing.
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    KrishaWeb Technologies

  • New design of Google Logo: Cleaner, softer and more playful

    Nikunj Chauhan
    2 Sep 2015 | 6:51 am
    Google has announced a major design change by changing the logo on 1st September. It is the first significant change by the search giant after introducing ‘Alphabet’ as a parent company few weeks ago. Google has unveiled the new logo for its core search service. The company has made the logo easy to read on small screen with its new mobile friendly ‘G’ icon. Google had changed the logo over 17 years ago and now again the company has changed the design to provide a better look and feel across all different products from Google....
  • Weekly web industry updates – 22nd August to 28th August,2015

    Parth Pandya
    28 Aug 2015 | 8:45 am
    Top stories of the Week (22nd August 2015 to 28th August)  Facebook announced Siri like personal assistance in Messenger called ‘M’ Cortana is now officially available for Android Users Google Map Maker is Up again in 45 more countries now Facebook Moments automatically create music videos from your Photos Facebook rolled out ‘Donate Now’ button to support nonprofits AdWords rolled out new structured snippet extension Instagram added landscape and portrait modes for photos and videos Facebook announced Siri like personal assistance in Messenger called…
  • Google AdWords announced a new extension for shopping ads

    Kenar Raval
    21 Aug 2015 | 2:16 am
    Google Shopping Product Manager, Tom Beyer has posted interesting news on the Official AdWord Blog. Google AdWords is going to implement a new free of cost automated extension for the Product Listing Shopping Ads. This extension will help shoppers to browse, research and compare different products from the Google Search Results. AdWords is going to replace the Promotional Text feature with this automated extension in shopping ads (PLAs). ...
  • YouTube announced production studio in Mumbai, India

    Neeta Solanki
    19 Aug 2015 | 7:30 am
    India is one of the top consumers of the YouTube Videos in recent years. That is the reason why Indian users have got the offline YouTube feature before any other country.  According to a recent study; Data upload on YouTube have been doubled by the Indian users in the last few years. Looking on all these facts and opportunity with the Indian creators, YouTube has decided to set up the YouTube Space for video production in Mumbai, India. This YouTube Space will be featured with high-end audio, visual and editing equipment. YouTube Space in collaboration Whistling Woods International…
  • Android 6.0 Marshmallow is the official Android mobile OS update

    Aashiyana Shaikh
    19 Aug 2015 | 3:14 am
    Following the Tasty Naming Tradition Google has defined the latest Android OS version (Android 6.0) as “Marshmallow”.  It has been called ‘Android M’ as it was in preview mode so far. So the guessing of ‘What M stands for in Android M?’ is over now. ‘M’ in Android M is to represent Android Marshmallow. The company has unveiled the Marshmallow statue at the Google campus in Mountain View on 17th August. Google has also released the final finished Android 6.0 SDK and third final Marshmallow software preview for the developers on their…
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    Online Marketing Insights | p3 Inbound

  • The 5 Key Elements of Marketing Your Podiatric Practice Online

    mudbug
    2 Sep 2015 | 1:50 am
    When podiatrists get the real benefit of treating their practice like a business, they are ready to charge ahead at full steam. The question is, where should they start? Too many options can lead to decision-paralysis, so we like to help people cut through the noise. To get your practice noticed online, you need to handle 5 main elements: Get a modern website. Add great content. Work on local search engine optimization (SEO). Have a responsive reputation management plan. Have a go-to method to evaluate your return on investment (ROI). Let’s take a look at how these pieces fit together into…
  • How to Make Your Practice’s Website Stand Out from Your Competitors

    mudbug
    24 Aug 2015 | 7:54 am
    As more and more practices realize the importance of having an online presence, simply having a website is no longer enough to make your practice stand out in the online community. You’re going to have to do more work than that if you want to stand out from your competitors. Take a look at what your competitors are doing. In many cases, there are areas where you can improve your website. The key is not to try to copy your competitors, but rather to create a website that follows best practices in design, search engine optimization, and marketing. Your website needs to be different from or…
  • Manage Your Online Reputation with SEO

    mudbug
    19 Aug 2015 | 8:34 am
    Sometimes, just a single negative review or news story can greatly impact your practice’s reputation. In the past, when search engine use was less prevalent, negative press might eventually blow over. People forget, and everyone moves on. However, as more and more people use search engines to find or learn more about physicians, negative press could affect your reputation for much longer than it might have in the past. The problem is, once a negative article or review hits the internet, it’s a lot harder for people to forget about. They’ll be reminded every time they do a Google search…
  • Google’s Changes Could Be Hiding Your Practice’s Map Listing

    mudbug
    13 Aug 2015 | 7:00 am
    Google recently made changes to how local listings show up in search results. If you’ve searched for a certain type of business over the last few days, you may have noticed that the results look a bit different than what you’re used to, whether you’re on a desktop computer or a mobile device. This also affects how the local listings for your practice show up in search results. These are some examples of how local listings now appear in Google search results. We searched for “orthopedic surgeon new york ny” on a desktop computer and got the following results. You’ll notice that…
  • How Orthopaedic Practices Can Strengthen Relationships with Primary Care Providers

    mudbug
    6 Aug 2015 | 7:05 am
    As an orthopaedic specialist, referrals from primary care providers (PCPs) are a critical part of keeping patients coming in the door. It is important to strengthen your relationship with referring PCPs if you want them to keep sending patients to you. There are a few things that you can do to keep referring physicians happy and help ensure that they will continue to send you patients who need your help. 1. Communication is key. This is by far the most critical part of maintaining a good relationship with referring PCPs. To effectively treat referred patients, you need to know their medical…
 
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    Six Degrees Digital Media

  • 7 Downsides To Traditional Advertising

    Angela Moore
    23 Aug 2015 | 7:50 am
    7 Downsides To Traditional Advertising   Expensive When was the last time you used the Yellow Pages? Hard to track metrics Longer turnaround times Print errors Disconnect from your clients You can’t build a relationship   Ready to explore digital marketing ideas? Contact Six Degrees Digital Media today.   The post 7 Downsides To Traditional Advertising appeared first on Six Degrees Digital Media.
  • How to Automate Email

    Angela Moore
    12 Aug 2015 | 4:03 pm
    Email marketing is one of those rare forms of online marketing that is both relevant and time tested. Businesses that use automated emails triggered by the reader are 133 percent more likely to deliver messages that are in tune with the purchase cycle of their customers, according to the Lenskold and Pedowitz Groups. Businesses in every industry still use email as a major mode of communication between employees, customers and distributors, but many overlook the power of email as a marketing medium. Automating your email is a great way to improve the efficiency of communications both within…
  • Is Google+ Really Dying?

    Angela Moore
    11 Aug 2015 | 12:21 pm
    I frequently get asked about Google+ and my answer has been pretty standard for quite some time now. It’s just not that important anymore. The thing is even if Google wanted to salvage their social network, there is so much negative press with the online community stating that it’s dying, although Google won’t admit that yet. This leads to the adoptive attitude that since so many people are hearing that, they will start giving less and less attention to Google+ leaving only the die hard fans (no not the Bruce Willis movies – although I am a huge fan of those –…
  • Facebook or YouTube for Video

    Angela Moore
    6 Aug 2015 | 10:03 am
    Remember simpler times when it was Coke vs Pepsi? A simple taste test could tell you what you should choose. The one that tasted better to you. But things are no so simple now. Now you have to satisfy the masses and cover your bases. Which brings us to Facebook vs. YouTube for video. The guys over at ReelSEO.com compiled a great post with studies from Tubular and Ogilvy.   With so many different social video platforms available for brands to use to promote themselves, it can be difficult to navigate each one to find the best return for different types of video content. How should brands…
  • 5 Ways Keyword Focus Can Hurt Your SEO

    Angela Moore
    29 Jun 2015 | 4:48 pm
    Embed This Image On Your Site (copy code below): <div style=”clear:both”><a href=”http://www.sixdegreesdigitalmedia.com/5-ways-keyword-focus-can-hurt-your-seo/”><img src=”http://www.sixdegreesdigitalmedia.com/wp-content/uploads/2015/06/Info-Graphic-Header.jpg” title=”Keyword Focus Can Hurt Your SEO” alt=”Keyword Focus Can Hurt Your SEO” border=”0″ /></a></div><div>Courtesy of: <a href=”http://www.sixdegreesdigitalmedia.com/5-ways-keyword-focus-can-hurt-your-seo/”>Six…
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    Six Degrees Digital Media

  • 7 Downsides To Traditional Advertising

    Angela Moore
    23 Aug 2015 | 7:50 am
    7 Downsides To Traditional Advertising   Expensive When was the last time you used the Yellow Pages? Hard to track metrics Longer turnaround times Print errors Disconnect from your clients You can’t build a relationship   Ready to explore digital marketing ideas? Contact Six Degrees Digital Media today.   The post 7 Downsides To Traditional Advertising appeared first on Six Degrees Digital Media.
  • How to Automate Email

    Angela Moore
    12 Aug 2015 | 4:03 pm
    Email marketing is one of those rare forms of online marketing that is both relevant and time tested. Businesses that use automated emails triggered by the reader are 133 percent more likely to deliver messages that are in tune with the purchase cycle of their customers, according to the Lenskold and Pedowitz Groups. Businesses in every industry still use email as a major mode of communication between employees, customers and distributors, but many overlook the power of email as a marketing medium. Automating your email is a great way to improve the efficiency of communications both within…
  • Is Google+ Really Dying?

    Angela Moore
    11 Aug 2015 | 12:21 pm
    I frequently get asked about Google+ and my answer has been pretty standard for quite some time now. It’s just not that important anymore. The thing is even if Google wanted to salvage their social network, there is so much negative press with the online community stating that it’s dying, although Google won’t admit that yet. This leads to the adoptive attitude that since so many people are hearing that, they will start giving less and less attention to Google+ leaving only the die hard fans (no not the Bruce Willis movies – although I am a huge fan of those –…
  • Facebook or YouTube for Video

    Angela Moore
    6 Aug 2015 | 10:03 am
    Remember simpler times when it was Coke vs Pepsi? A simple taste test could tell you what you should choose. The one that tasted better to you. But things are no so simple now. Now you have to satisfy the masses and cover your bases. Which brings us to Facebook vs. YouTube for video. The guys over at ReelSEO.com compiled a great post with studies from Tubular and Ogilvy.   With so many different social video platforms available for brands to use to promote themselves, it can be difficult to navigate each one to find the best return for different types of video content. How should brands…
  • 5 Ways Keyword Focus Can Hurt Your SEO

    Angela Moore
    29 Jun 2015 | 4:48 pm
    Embed This Image On Your Site (copy code below): <div style=”clear:both”><a href=”http://www.sixdegreesdigitalmedia.com/5-ways-keyword-focus-can-hurt-your-seo/”><img src=”http://www.sixdegreesdigitalmedia.com/wp-content/uploads/2015/06/Info-Graphic-Header.jpg” title=”Keyword Focus Can Hurt Your SEO” alt=”Keyword Focus Can Hurt Your SEO” border=”0″ /></a></div><div>Courtesy of: <a href=”http://www.sixdegreesdigitalmedia.com/5-ways-keyword-focus-can-hurt-your-seo/”>Six…
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    International PPC

  • Halloween Search Behavior is Expected to Result in More $7.4 Billion in Sales

    Rocco Baldassarre
    2 Sep 2015 | 6:29 am
    Halloween Searches are coming up and stores are starting to plan their online and offline strategies. We had a chat with some Bing representatives and discussed best practices for Halloween that will help stores to better plan their strategies based on customers’ historical Halloween search behavior. The The post Halloween Search Behavior is Expected to Result in More $7.4 Billion in Sales appeared first on International PPC.
  • Getting Started with Dynamic Search Ads

    Rocco Baldassarre
    28 Aug 2015 | 1:34 pm
    Dynamic Search Ads are automated campaigns that run via Google AdWords on the Google Search Network. It is generally known that Dynamic Search Ads are ideal for businesses with hundreds or thousands of products or services. The fact that small businesses can also benefit from this ad type The post Getting Started with Dynamic Search Ads appeared first on International PPC.
  • 2 Minute Read: Google Shopping Automated Extensions

    Rocco Baldassarre
    25 Aug 2015 | 2:58 am
    Google just released an update for shopping campaigns that definitively makes it easier to share the most important information with potential buyers: Google Shopping Automated Extensions. As for every extension in AdWords, they come at no extra cost for the advertiser and make the ads The post 2 Minute Read: Google Shopping Automated Extensions appeared first on International PPC.
  • How to Create Call-to-Action Overlays on YouTube [VIDEO]

    Christina Baldassarre
    20 Aug 2015 | 9:27 am
    Call-to-Action Overlays are a great way to generate free traffic to your website. Here is a tutorial that explains how to make the Call-to-Action Overlay available in YouTube in the first place and how to set them up correctly. Call-to-Action Overlays appear at the bottom left The post How to Create Call-to-Action Overlays on YouTube [VIDEO] appeared first on International PPC.
  • How To Set Up Google Analytics Experiments in 5 Minutes [VIDEO]

    Rocco Baldassarre
    18 Aug 2015 | 7:15 am
    Google Analytics Experiments are one of the best ways to automate A/B testing of landing pages. You have one link and tell Google Analytics to automatically redirect a part of the traffic to another page every time someone goes to that link. Google then calculates The post How To Set Up Google Analytics Experiments in 5 Minutes [VIDEO] appeared first on International PPC.
 
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    theleverageway.com

  • 5 Ways Networking Can Improve Your Content Marketing

    Madeline Jacobson
    27 Aug 2015 | 8:21 am
    Content marketing isn’t something that happens in a vacuum. Inspiration and tips for your content marketing can come from unexpected […] The post 5 Ways Networking Can Improve Your Content Marketing appeared first on .
  • 10 Best WordPress Plugins for SEO

    Madeline Jacobson
    20 Aug 2015 | 8:00 am
    You’re certainly not alone if you’re using WordPress to power your website: as of 2014, 74.6 million sites were using […] The post 10 Best WordPress Plugins for SEO appeared first on .
  • How We Track Marketing Attribution & Revenue

    Bob Kehoe
    14 Aug 2015 | 12:46 pm
    When it comes to seeing the positive results of your efforts, I think I’m no different than most worker bees. […] The post How We Track Marketing Attribution & Revenue appeared first on .
  • How Far Down the Search Engine Results Page Will Most People Go?

    Natalie Parra-Novosad
    10 Aug 2015 | 3:41 pm
    This post was written by one of our summer 2015 interns, Kelly Iden. Kelly is a junior at Eastern Illinois […] The post How Far Down the Search Engine Results Page Will Most People Go? appeared first on .
  • 4 Texas Companies with Killer Unique Selling Propositions

    Madeline Jacobson
    10 Aug 2015 | 8:13 am
    No matter what products or services your company offers, you have competition. Even if you’re the first to market with, […] The post 4 Texas Companies with Killer Unique Selling Propositions appeared first on .
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    gosurefire.com

  • Client Highlight: Creekside at Bethpage

    Surefire Marketing
    13 Aug 2015 | 7:53 am
    Surefire Marketing and AV Homes AV Homes is not just your run of the mill, home builder company. Their passion for their work is why we at Surefire Marketing are so happy to be a part of their team. AV Homes understands that building your new home is not just about four walls and a door. They know that this is the place where all of your cherished memories will take place, and want you to have the perfect place to experience them. That your house is an extension of your family and should be designed as such. Recently, AV Homes announced of their breaking ground on a new property Creekside at…
  • Drone Videos Coming With FAA Regulations For Real Estate Listings

    Surefire Marketing
    10 Jul 2015 | 8:10 am
    The real estate business is an ever-changing and competitive market. With today’s technology, home buyers are even taking their first steps by viewing properties online. Real estate investors have even been known to purchase a property without even seeing the house in person. The new frontier in real estate development, is the growing use of drones to capture aerial pictures and videos to show the real estate experience to the online world. Using Drones For Real Estate Earlier this year, Douglas Trudeau, a broker with Tierra Antigua Realty in Arizona, was the first realtor to get a waiver…
  • 10 Ways (Digital) Marketing Has Improved Since The Mad Men Days

    Surefire Marketing
    18 May 2015 | 9:51 am
    With the conclusion of Mad Men earlier this week, it is easy to see how marketing has improved upon the Mad Men era of marketing. The introduction of search engine optimization, inbound marketing, and pay per click advertising added a more analytical approach towards the way marketing managers thought about ads and how they optimized their budgets. But, this type of analytic marketing is to be expected. Back in the Mad Men, television was still in its infancy. There were only a handful of channels to watch, and your only other option was to listen to the radio. Advertising in the Mad Men era…
  • What’s New With Facebook Instant Articles

    Surefire Marketing
    14 May 2015 | 11:38 am
    This week, Facebook introduced a new product called Instant Articles. This new product will make it easier for content writers and digital marketing agencies to publish quality, interactive articles at a much faster pace. Everyday the number of smartphones and the number of people who own smartphones is increasing. That ever increasing number means that it is necessary to have a mobile friendly news outlet for all major publishing. These majors publishers produce quality content, and that content is expected to be shared across social media. Facebook Instant Articles Improvements The current…
  • Lessons From Adwords Livestream 2015 (Part 2)

    Surefire Marketing
    11 May 2015 | 11:01 am
    New PPC Adwords Tools For Digital Marketing On May 5th, Jerry Dischler, VP of Product Management at Google, spoke about the new innovations and tools that Google Adwords will look to incorporate into their vast system to better meet the growing needs of mobile users. Part one, of this two part overview, was about the innovations and new technology that Google is looking to add to the Google Adwords advertising platforms, that will make a user’s life that bit easier and faster. Part 2 will look at the updates made for the PPC tools that will measure the performance of these new Adwords…
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    Backlinko

  • SEO Campaign Case Study: 1,117 Social Shares and 15% More Organic Traffic (In 2 Weeks)

    Brian Dean
    26 Aug 2015 | 4:44 am
    “If we’re going to make this a success, we have to put a spin on it and make something different.” -Mike Bonadio, star of today’s case studyAs you’re about to see, Mike used Guestographics to create and promote a piece of content that generated:Over 1,000 social shares12 white hat backlinksA mention in a highly-respected newspaper15.15% boost in organic trafficThe best part? His client is in one of the most boring industries on the planet.And today I’m going to show you the SEO campaign that Mike executed (step-by-step).How Guestographics Make Content Promotion a…
  • A Data-Driven Guide to Creating Viral Content [Infographic]

    Brian Dean
    29 Jul 2015 | 4:47 am
    When a piece of content goes viral, there’s no magic or luck involved.In fact:According to new research, viral content tends to contain specific elements that push people to share.I cover 21 of these elements in today’s data-driven guide.Check it out: Here’s my take on the data-driven tips from the infographic:1. Use an (Odd) NumberHeadlines with numbers are 36% more likely to generate clicks, according to research by Conductor. And a study of 150,000 headlines revealed that odd-numbered headlines have a 20% better CTR than headlines with even numbers. Brian's takeThe next…
  • SEO Strategy Case Study: 963% More Organic Traffic

    Brian Dean
    11 May 2015 | 5:00 am
    Today you’re going to see one of my favorite SEO strategies in action:The Guestographic Method.First, I’ll show you how Perrin used this technique to boost his organic search engine traffic by 963%.Then you’ll see how David used the same strategy to rank #1 for the keyword “internships”.Let’s dive right in.Free Checklist: Download a free checklist that shows you exactly how to use the strategy from this post (step-by-step).The Guestographic Method: An SEO Strategy That Gets ResultsGuestographics work for one simple reason:They make your content MUCH easier…
  • 16 Actionable SEO Copywriting Secrets That Will Drive More Traffic To Your Site

    Brian Dean
    7 Apr 2015 | 7:00 am
    Knowing SEO is great.Knowing copywriting is great.But when you can do BOTH?That’s when you can slap a big ol’ “S” on your chest……because you’ll be unstoppable.And today I have something that will make you feel like you have SEO superpowers:16 insanely actionable SEO copywriting techniques that you can use right now.Free Bonus: Click here to get access to a free PDF checklist that shows you how to execute all 16 of the techniques from this post (the checklist also includes 2 bonus strategies).1. Use Udemy to Make Your Content 2-3x More Compelling…
  • Want More Traffic That Actually Converts? Follow These 4 Steps…

    Brian Dean
    12 Feb 2015 | 7:52 am
    When you sign up for the Backlinko newsletter for the first time, you get this email from me: As you can see, the first thing I ask is:“What’s the #1 thing you’re struggling with?”To date, I’ve asked over 57,000 new subscribers this question……and have received thousands of replies.But get this:I tend to get the same response again and again.What’s that response, you ask? TRAFFIC.In fact, here’s a reply I got the other day from Christine: Christine is absolutely right. Traffic is a common problem…The Truth About Getting Targeted…
 
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    Digitrio

  • Ultimate SEO Checklist for Website Redesign [Infographic]

    trio
    14 Aug 2015 | 1:26 am
    When it come to a refresh in Web design & Development on your website, the most dreadful question is how will affect the SEO performance? Will my Ranking Go Down? The answer is Yes and No. Yes, because if done incorrectly, all your effort for SEO might go down the drain as old URLs are not mapped to the new one. But if executed correctly, not only will the ranking not go down – chances are that it will improve significantly as well. Because, a website redesign / development  with SEO in mind set a strong foundation and boost to your current SEO when done and execute correctly.
  • Six things to Consider when choosing the Perfect CMS Website

    trio
    29 Jul 2015 | 2:12 am
    Choosing the right Content Management System (CMS) website is essential. The right choice will make it easy to keep the site up to date and well maintained – saving you valuable time. The first thing you will notice when you start to consider your options is the variety of products that are out there. There is some steep competition, and not all systems are created equal. Read on to find out more about what we consider to be the five essential considerations when choosing the ultimate CMS website. Standard Functionality Your CMS should offer you an intuitive arrangement. It should be…
  • Hidden Gem in Search Ads (PPC)

    trio
    23 Jun 2015 | 7:00 pm
    Search Engine Marketing is one of the most effective channels to gain traffics & leads immediately. But are you making use the most out of it? Do you know of the hidden gem in Search Ads? Remarketing List for Search Ads Remarketing lists for search ads (RLSA) allows advertisers to customize the text Ads for user’s who have visited your site previously when they are searching on Google. Introduced in 2013, it is one of the most powerful features and yet underutilized features in Google Advertising Platform – Adwords. But can’t you already do it with normal PPC campaign?
  • 19 Free and Easy SEO Tools to improve your Web Marketing

    trio
    16 Jun 2015 | 7:00 pm
    Free SEO tools are things that come in really useful for companies using the internet to market and sell their goods and services, SEO can make or break your business. The available SEO tools can be a valuable source of information about you are doing right and what could actually be made better. Without a doubt, online marketing works best when you have a good tool to do it with. Here is a summary of 19 Free and Easy to use SEO Tools: 1. Google Page Speed Insights This SEO checks the speed and user-friendliness of your websites on laptops, smartphones, and also tablets. It tests your site…
  • Beginner’s Guide to Google Remarketing [Infographic]

    trio
    11 Jun 2015 | 11:16 pm
    If you are unfamiliar with Google Remarketing, it is a form of online advertising created specifically to boost some conversions that a business website stands to gain from every prospective customer interacting with their content. How does Google Remarketing work? In essence, Google Remarketing places cookies or specific pages / all pages at your website when they leave without becoming a customer. It remembers which visitors chose not to become customers, and then it tracks them to the next website that they interact within Google Display Networks of Sites. Once there, it exposes them to…
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