SEM (Search Engine Marketing)

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  • How Your Company Can Learn from the ALS Ice Bucket Challenge

    Jeremy Schoemaker
    27 Aug 2014 | 7:49 am
    You might be living under a rock if you haven’t heard about the ice bucket challenge to raise awareness for ALS. All month long, social media has been inundated with videos of people getting buckets of ice water dumped on them. Those people accepted the “challenge.” In the video, they also pass along the challenge to friends. The idea is that people can either accept the challenge—have a bucket of freezing water dumped on them—or donate to an ALS charity. Or they can do both. Most people have been doing both. Get this: As of August 21, The ALS Association has received $41.8 million…
  • The Top 7 SEO Web Design Methods to Increase Visibility

    Search Engine Guide : Small Business Search Marketing
    28 Jul 2014 | 2:46 pm
    by Jayson DeMers Anyone who has Googled him- or herself understands the power and mystique of search engine results. When you run an e-commerce business, where it lands in search rankings plays a critical role in how many people are exposed to your company and its services.When businesses land near the top of the search results page for keywords related to their industries, users are much more likely to click on their pages, view their content, and learn about their products or services. The more visitors to the site, the more opportunities the company has to make sales and achieve high…
  • How you can break into digital marketing

    Search Engine Guide : Small Business Search Marketing
    22 Aug 2014 | 11:23 am
    by Mike Moran Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative for my help, but to me it is just giving back a blessing that I has been bestowed on me by others. They are unemployed or "in transition," as many call it these days. They have a good idea--they want to break into digital marketing. And they want to know how to do it. Let me lay it out for you.When you are trying to break into any new field, you have the odds stacked against you--especially in a down economic environment. With so many people out…
  • Unexpected Loss of Control: Google AdWords Exact Match Controversy

    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon
    Elizabeth Marsten
    17 Aug 2014 | 5:46 pm
    Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the obligatory Robin Williams anecdote in all of them.) I agree with my fellow search colleagues in the area of outrage, it’s just not acceptable what is being taken away in favor of a murkier, harder to control setting in terms of managing your keyword…
  • Social Media Apps That You Don’t Need (or Want), But Should Try Anyway

    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon
    Braxton Kellogg
    21 Aug 2014 | 7:00 am
    Sometimes when you’re a social media strategist (or, really, just a human with a smart phone or tablet), you get stuck in a routine that involves the same few social media mobile applications. Whether I’m on the bus or about to go to sleep, I find myself checking my three favorite apps: Facebook (I know, so cliché), Snapchat and Instagram. Occasionally I’ll check Twitter and Pinterest, but those are both less frequent (and also MAJOR time sucks). In an effort to become one of the cool kids, I have decided to test out some of the newest, most popular social mobile apps. While a couple…
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  • How Your Company Can Learn from the ALS Ice Bucket Challenge

    Jeremy Schoemaker
    27 Aug 2014 | 7:49 am
    You might be living under a rock if you haven’t heard about the ice bucket challenge to raise awareness for ALS. All month long, social media has been inundated with videos of people getting buckets of ice water dumped on them. Those people accepted the “challenge.” In the video, they also pass along the challenge to friends. The idea is that people can either accept the challenge—have a bucket of freezing water dumped on them—or donate to an ALS charity. Or they can do both. Most people have been doing both. Get this: As of August 21, The ALS Association has received $41.8 million…
  • The ShoeMoney Show is Back

    Jeremy Schoemaker
    26 Aug 2014 | 7:00 am
    It’s back, baby! ShoeMoney never left but the The ShoeMoney Show has been on hiatus for five years. I’m happy to announce its return on WebmasterRadio.FM! The show will be bringing you candid and honest chats with some majorly influential folks in the Internet marketing industry. The really cool part is that all of the shows are broadcast LIVE—no pre-recording or editing—just raw, real conversations worth hearing. The first show is on September 9th at 4p.m., CST. You can listen in on WebmasterRadio.FM or on demand in the WebmasterRadio.FM archives inside the Internet Marketing Channel…
  • ShoeMoney FSF Total send email Newsletter platform @TotalSend

    Jeremy Schoemaker
    22 Aug 2014 | 8:33 am
    This weeks FSF comes from TotalSend which is an email newsletter platform.  Now some of you are probably thinking “isn’t Jeremy launching a competitor to this?”  And the answer would be “No,  ours will have 10x the features at a lower price point”. You can visit TotalSend Here. If you would like to see your company on free shirt friday, please click here for details!
  • If the ShoeMoney empire died tomorrow… What would I do?

    Jeremy Schoemaker
    21 Aug 2014 | 5:49 am
    Recently someone emailed me a question and in response I thought I would share it: ShoeMoney if your entire business crashed tomorrow what would you do? Its funny I just went on vacation rented a 32 foot RV with my kids and wife and my kids asked if we could just live in the RV and home school them and just roam around the country. Kids… Answering your question is kind of 3 fold.  (probably the most beneficial answer is last). Worse case -  If I died tomorrow and all income stopped I have put away enough money in trusts and investments that my wife and kids could easily maintain…
  • How Being A Pro At Getting Girls Relates to Internet Marketing

    Jeremy Schoemaker
    19 Aug 2014 | 1:51 pm
    Years ago I wrote about things internet marketers can learn from the pickup artist. That was when The Pickup Artist show on VH1 was a big hit and going on. For those who don’t know what it is – it was a reality based TV show where a guy who was great at picking up girls took in bunch of nerdy guys and taught them the art. Recently, a good friend of mine, had gotten divorced after being married for 10 years and I told him he needed to get a copy of the pickup artist shows and the materials to get his game up to speed. We purchased *cough* downloaded *cough* the series and went…
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    Marketing Pilgrim - Internet News and Opinion

  • Looking for a college-bound influencer? Look on YouTube

    Cynthia Boris
    28 Aug 2014 | 1:26 pm
    You may think that big chains like Walmart, Target and Staples control back-to-school shopping but the real power is in the hands of the YouTube haulers. These young women have the eyes and ears of the older teens headed off to college and the younger teens who are dreaming about the future. Sitting in their sparkly bedrooms, they show off everything from hangers to sheets, to communal shower must-haves and tools for whipping up a “no kitchen needed” snack. Think Google says that searches for “back to school haul” on YouTube are up 70% this year. Searches for…
  • Today’s social media treat: Twitter analytics for everyone!

    Cynthia Boris
    28 Aug 2014 | 12:07 pm
    And now an important message from our friends at Twitter: That’s excellent news for anyone who even remotely uses Twitter as a marketing channel. It’s even good news for people who are just curious about their impact on the social media world. It’s just plain, good news across the board. A few months ago, I wrote a mostly positive post about Twitter’s new analytics dashboard. My only complaint was that you had to have a Twitter advertising account to access the tool. Not as big a hurdle as you might imagine because you didn’t have to actually advertise but you…
  • You can pay and pay but organic search still wins

    Cynthia Boris
    27 Aug 2014 | 2:18 pm
    BrightEdge sent over a new report called “Cracking the Content Code” and since I’m all about content, I had to share it with you. To come up with the numbers, BrightEdge tapped into their giant Data Cube repository which contains information about billions of pieces of content from all over the web. Sounds like a machine that could take over the world. Luckily it’s on our side. . . for now. The Data Cube sliced and diced to find out which was the most effective driver of traffic; organic search, paid, display /email or social. Want to guess which one came out on top?
  • Facebook and Apple expand their global mobile advertising plans

    Cynthia Boris
    27 Aug 2014 | 12:58 pm
    eMarketer says worldwide revenue from business-to-consumer ecommerce sales will hit $1.500 trillion this year. That’s an increase of 20.1% over last year. A large portion of that growth is coming from China where more than 6 our of every 10 dollars is spent on ecommerce. By 2016, China is expected to beat the US in ecommerce spending and that’s just one of dozens of countries showing incredible growth in this area. Now look at this: By 2017, 5.1 billion people worldwide will be using mobile phones. Again, Asia is leading the charge but we’re also seeing growth in the Middle…
  • New Pinterest analytics: more about the who than the how many

    Cynthia Boris
    26 Aug 2014 | 1:25 pm
    Everyone loves to see their social media numbers rise; followers, engagement, clicks. It makes us feel like we’re doing something right. But the real power lies behind the numbers. Who are these followers? Why are they clicking? Would they click more if you had blue images instead of red ones? Pinterest’s new analytics for business is all about the faces behind the numbers and I’m excited to use Pinterest again. The first thing they did was make the dashboard pretty. I know that shouldn’t matter but this is Pinterest! Plus, color-coding helps me see what’s…
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    The Clix Marketing Blog

  • How To Be The Perfect PPC Client

    Robert Brady
    27 Aug 2014 | 6:04 am
    Conversations amongst PPC professionals often gravitate toward nightmare clients. The ones who called at all hours of the day, dictated what should be done in the account & when, or were never satisfied, even by exemplary results. As I think about these situations, I have considered that nobody is happy. The manager feels belittled or berated. The client wants better results and is frustrated. A no-win situation. So I’m going to paint a picture of the perfect PPC client. Know Your Goals This is going to be one of the first questions I ask you during a sales call. What is your CPA?
  • The Clix Marketing Blog’s Weekly #PPC News & Views: Aug 22, 2014

    Michelle Morehouse
    22 Aug 2014 | 6:29 am
    Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! From the Experts KISSmetrics 4 Simple eCommerce Product Page Tests That Take Less Than an Hour: Been looking for quick hit tests to improve your eCommerce performance? Check out these four tips. All easily attainable and have the potential for big increases. SEER Interactive AdWords’ new Website Call Conversions – SEER’s Beta Experience: Google’s new website call tracking functionality has been all the rage this week. See what SEER had to think about it after using it in beta. TheSEMPost Bulk Tools…
  • How to Apply the 4 P’s of Marketing to PPC

    Michelle Morehouse
    18 Aug 2014 | 6:32 am
    Marketing principles permeate into every aspect of online marketing, but they’re less pronounced and little discussed. Especially in PPC. Having a basic understanding of these principles and knowing how they correspond to your campaigns can give you a leg up over competitors. Last time we discussed How to Apply the AIDA Marketing Principles in PPC. AIDA is a customer centric theory that talks about how customers go through the buying process, from start to finish. The 4 P’s are marketer centric and discuss how marketers make decisions about their marketing strategy. Let’s jump in and…
  • The Clix Marketing Blog’s Weekly #PPC News & Views: Aug 15, 2014

    Michelle Morehouse
    15 Aug 2014 | 7:35 am
    Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! From the Experts Beyond the Paid Tablets = Desktops, and Other Google Fibs: Melissa Mackey gives another great rant about how Google’s ideas don’t quite seem to match up with those of some of it’s most knowledgable advertisers. Check out what she has to say. Search Engine Land These 10 Analytics Reports Will Improve Your AdWords Results: Google Analytics is a powerful supplement to AdWords data. Check out Frederick Vallaeys’ ideas about maximizing it’s potential and improving your account. PPC Hero…
  • Healthy Client Relationships: When $#!% Happens

    Robert Brady
    13 Aug 2014 | 6:00 am
    As I was following the #ppcchat Twitter chat recently, the following question was posed: Q5: When having the “fire” calls with clients, how do you frame the conversation? #ppcchat — Matthew Umbro (@Matt_Umbro) August 12, 2014 This started an interesting discussion around how a PPC manager handles his/her mistakes when reporting to a boss or client. From the answers I gleaned 4 main principles to use when a mistake is made in your PPC accounts: 1. Get The Whole Picture Often a mistake feels like an attack. The natural response to an attack is to defend ones self. However, to…
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  • WordPress SEO Tutorial Videos

    Joost de Valk
    28 Aug 2014 | 5:10 am
    One of the returning questions we get from customers is for better tutorial videos for our SEO plugin. That’s no “simple” thing as we quite regularly update the plugin and add new features to it, changing the interface. So we’ve teamed up with Shawn Hesketh, from WP101, who has created (and will continue to update) a beautiful set of 17 videos. These videos are now included in our WordPress SEO premium plugin: WordPress SEO tutorial videos as seen in the premium WordPress SEO plugin. These WordPress SEO tutorial videos will be kept up to date with all the changes we…
  • Cultural differences in websites

    Marieke van de Rakt
    26 Aug 2014 | 11:43 am
    While doing our website reviews, we look at sites from all over the world. Most of our clients are from the United States and Europe, but we also have clients from Australia, South Africa and even China. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That made me wonder: are these differences due to cultural preferences? It made me remember a study we executed at Yoast some time ago and it gave me an excuse to do some digging in the scientific search engines as well. Why could cultural differences be of any importance?
  • The demise of Video SEO

    Joost de Valk
    22 Aug 2014 | 6:17 am
    Recently, Google removed, without any warning, the video snippets in the search results for a large group of sites. This followed pretty quickly on Google’s removal of author highlight pictures from the search results. First discussed by Seer on July 16th and slowly becoming more and more visible, we’ve been testing and trying to figure out what worked and what didn’t. Of course this heavily impacts the benefits of our Video SEO plugin so we wanted to make sure we knew what was happening before making any rash decisions. It’s now pretty clear what Google has…
  • How to clean up your site structure

    Michiel Heijmans
    21 Aug 2014 | 6:09 am
    We all know that moment where your website has grown to this monstrous collection of pages. That moment when you realize that you have too many pages in your menu and the coherence of your website is nowhere to be found. And we also know what a struggle it is to clean this mess up. In this article, I’d like to go over a number of things we would take in account (at least) when changing your site structure. It’s a tough job, and sometimes it takes a lot of rewriting and perhaps even creating new pages, but as it is a job we have postponed way too long already, why not start…
  • Testimonials: increase your visitor’s trust

    Thijs de Valk
    14 Aug 2014 | 5:43 am
    At Yoast we’ve seen a lot of websites of every calibre. Because I personally like conversion rate optimization so much, I always like the webshops we get to review. A lot of these webshops have various things they’re doing right or wrong, but there’s one thing I’ve found that almost every website can improve on: testimonials. A lot of websites do actually have testimonials, but just having them simply isn’t enough. So I’ll try to explain what I think is necessary and what steps you could take to find out how testimonials can work best for you. I’ll…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

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    Michael Wiegand
    28 Aug 2014 | 10:54 am
    %%CONTENT%% The post %%TITLE%% appeared first on Portent.
  • Guide to Personalized Search Results

    Ken Colborn
    28 Aug 2014 | 10:43 am
    If you grew up watching Sesame Street like me, you might have heard this song: One of these things is not like the othersOne of these things just doesn’t belong,Can you tell which thing is not like the othersBy the time I finish my song? The search results that you see within your browser are not the same as the others, each person is seeing different results. This is because those magic elves that place links on Google’s results pages knows that not everyone is that same and they customize your search results to better fit your needs. These personalized searches are created by…
  • Social Media Apps That You Don’t Need (or Want), But Should Try Anyway

    Braxton Kellogg
    21 Aug 2014 | 7:00 am
    Sometimes when you’re a social media strategist (or, really, just a human with a smart phone or tablet), you get stuck in a routine that involves the same few social media mobile applications. Whether I’m on the bus or about to go to sleep, I find myself checking my three favorite apps: Facebook (I know, so cliché), Snapchat and Instagram. Occasionally I’ll check Twitter and Pinterest, but those are both less frequent (and also MAJOR time sucks). In an effort to become one of the cool kids, I have decided to test out some of the newest, most popular social mobile apps. While a couple…
  • Creative Process: Where Does All the Time Go?

    Jess Walker
    19 Aug 2014 | 2:08 pm
    In college, when we asked our teachers how to assign a price to our art, they would tell us to charge whatever it was worth to us. This answer was thoroughly infuriating because we wanted a ‘correct’ number. What’s the equation? Is each square inch of canvas (or wood, or paper) worth a certain amount? Does it matter how much paint is on it? Or what sort of paint it is? And the answer, of course, is both yes and no. You can calculate exactly how much it cost you to create this thing, but then you’ll still have to decide what your time is worth, and what the art is worth to you. And…
  • Unexpected Loss of Control: Google AdWords Exact Match Controversy

    Elizabeth Marsten
    17 Aug 2014 | 5:46 pm
    Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the obligatory Robin Williams anecdote in all of them.) I agree with my fellow search colleagues in the area of outrage, it’s just not acceptable what is being taken away in favor of a murkier, harder to control setting in terms of managing your keyword…
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    Search Engine Guide : Small Business Search Marketing

  • How you can break into digital marketing

    22 Aug 2014 | 11:23 am
    by Mike Moran Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative for my help, but to me it is just giving back a blessing that I has been bestowed on me by others. They are unemployed or "in transition," as many call it these days. They have a good idea--they want to break into digital marketing. And they want to know how to do it. Let me lay it out for you.When you are trying to break into any new field, you have the odds stacked against you--especially in a down economic environment. With so many people out…
  • Site search: Too many results and not enough

    31 Jul 2014 | 3:31 pm
    by Mike Moran I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search. So few companies work on this capability that we are in danger of teaching visitors not to even bother using our site search. That's bad, because their alternative is to go back to Google and find someone else's site. One of the things that kills us over website search is that if we ask our customers what is wrong, they…
  • The Top 7 SEO Web Design Methods to Increase Visibility

    28 Jul 2014 | 2:46 pm
    by Jayson DeMers Anyone who has Googled him- or herself understands the power and mystique of search engine results. When you run an e-commerce business, where it lands in search rankings plays a critical role in how many people are exposed to your company and its services.When businesses land near the top of the search results page for keywords related to their industries, users are much more likely to click on their pages, view their content, and learn about their products or services. The more visitors to the site, the more opportunities the company has to make sales and achieve high…
  • Yeah, But... I Already Rank For My Company Name

    15 Jul 2014 | 7:12 am
    by Stoney deGeyter Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them "Yeah, Butters." And if you've been following this series, you understand why. One of the common objections we hear is, "But we already rank for our company name, so why do I need SEO?"There are a couple dynamics at play here. One, you're probably seeing personalized results, not necessarily what the rest of the world sees. And two, because... and this is important here... UNLESS YOU'RE A WELL-KNOWN BRAND, NOBODY IS SEARCHING FOR YOUR COMPANY…
  • Does the Internet allow more differentiation?

    25 Jun 2014 | 1:13 pm
    by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing message--most about differentiation. But how does the Internet change the way marketers discuss differentiation? Does the Internet allow more differentiation? Read on. The biggest difference between digital marketing and other kinds of marketing is…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Facebook Tests Searching By Keyword In Mobile Apps

    Martin Beck
    28 Aug 2014 | 3:48 pm
    Eventually Facebook will bring Graph Search to mobile devices. At least Mark Zuckerberg says so. In January, he said it would be coming “pretty soon”. Facebook is staying quiet about any timetable, but now and then tests leak into public. In June, it was a test for mobile web users.... Please visit Search Engine Land for the full article.
  • Live @ SMX East: Breathing New Life Into A Tired Paid Search Campaign

    Chris Sherman
    28 Aug 2014 | 2:26 pm
    If you’ve been doing paid search for a while, you’ve undoubtedly run into a situation where you’re working on a campaign that’s been moderately successful, but has essentially been on autopilot and isn’t taking advantage of any new features that could enhance its... Please visit Search Engine Land for the full article.
  • SearchCap: Goodbye Authorship, Bing Spam Filtering & Google Star Colors

    Barry Schwartz
    28 Aug 2014 | 2:04 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Kills Authorship After three years the great Google Authorship experiment has come to an end … at least for now. Today John Mueller of Google... Please visit Search Engine Land for the full article.
  • It’s Over: The Rise & Fall Of Google Authorship For Search Results

    Eric Enge
    28 Aug 2014 | 1:53 pm
    Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset. The post It’s Over: The Rise & Fall Of Google Authorship For Search Results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Study: Organic Search Drives 51% Of Traffic, Social Only 5%

    Amy Gesenhues
    28 Aug 2014 | 1:32 pm
    After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar. The BrightEdge study found organic search drives 51 percent of... Please visit Search Engine Land for the full article.
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    Search Engine Journal

  • LinkPatrol Update: Top-Requested Feature Added, First Reviews are In by @itsduhnise

    Jenise Uehara Henrikson
    28 Aug 2014 | 9:03 am
    Last month, Search Engine Journal introduced LinkPatrol, a WordPress plugin we’ve developed that empowers site owners to find, review, and clean up outgoing links. Since then, we’ve been collecting feedback. (Thank you responders!) We got a lot of interesting answers to this question: What’s the one thing you would add to LinkPatrol? One of the most popular answers: The ability to nofollow or strip links in blog comments. Why do people want to strip links from blog comments? Probably the same reason we do– the dreaded Link Removal Request. Nearly every week we receive an…
  • Sitemaps Best Practices Including Large Web Sites

    Fabrice Canel
    28 Aug 2014 | 7:36 am
    One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to find it. The Sitemaps protocol defined at, is a now widely supported. Often web sites and some Content Management Systems (CMSs) offers sitemaps by default or…
  • 5 Practical Ways to Overcome “No New Ideas” Syndrome by @apoguy

    Federico Einhorn
    28 Aug 2014 | 3:53 am
    If you’re a content marketer, chances are you’ve had your fair share of slow news days or idea fatigue. This is normal and understandable. After all, if you’re constantly writing about a given topic, you’re bound to run out of things to say for time to time. Fortunately, there are a number of things you can do to get out of this dilemma. Here are five tips you can put into action during those days when you feel like you have nothing new to say: Relax When it comes to dealing with a shortage of ideas, it doesn’t help to stress […]The post 5 Practical Ways to Overcome “No New…
  • Twitter Opens Up Its Analytics Dashboard To All Users by @mattsouthern

    Matt Southern
    27 Aug 2014 | 10:02 pm
    It has been a good news day if you love social media analytics. First, Pinterest introduces a new analytics platform, and now Twitter opens up its analytics dashboard to everyone. Last month Twitter launched an analytics dashboard that was akin to having Google Analytics for Twitter. It did everything you would want in a Twitter analytics tool, such as measure the performance of all your tweets, track how many people viewed your tweets and clicked on your links and so on. Except there was one problem, only advertisers and verified users had access to it. That has all changed now, […]The…
  • Pinterest Introduces A New Analytics Platform For Business Users by @mattsouthern

    Matt Southern
    27 Aug 2014 | 9:17 pm
    Pinterest often hears from businesses who change their product and marketing strategies based on insights learned on the platform, the company stated in an announcement. In an effort to continue to help businesses improve how they work, Pinterest has introduced a new analytics platform. The new analytics platform is said to be smarter, and capable of providing meaningful insights about what your customers are interested in. A few of the key features of Pinterest’s new analytics platform include: Traffic and engagement metrics: See what people interact with most from your Pinterest profile…
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    Marketing Land - Internet Marketing News, Strategies & Tips

  • Facebook Adds Ability To Advertise Events In News Feed

    Martin Beck
    28 Aug 2014 | 2:40 pm
    More than 400 million people interact with Facebook events every month, the social network says. And today, the company announced that it’s giving Page owners another avenue to reach those people. Facebook has enabled ads for events to be placed in mobile and desktop News Feeds. Previously,... Please visit Marketing Land for the full article.
  • Marketing Day: Authorship’s Over, Instagram’s Down & People Trust Google More Than The Government

    Amy Gesenhues
    28 Aug 2014 | 2:08 pm
    Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Has Officially Dropped Authorship Google has officially dropped authorship bylines from within the search results. In addition, Google... Please visit Marketing Land for the full article.
  • Official: Google Ends Authorship For Search Results

    Barry Schwartz
    28 Aug 2014 | 1:53 pm
    Google has officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s authorship profile. John Mueller of Google said on Google+: I’ve been involved since we first started testing authorship... Please visit Marketing Land for the full article.
  • Instagram Suffers Outage, #ThrowbackThursday Interrupted

    Martin Beck
    28 Aug 2014 | 1:40 pm
    It’s not just you. Instagram went offline this afternoon. Users couldn’t post — alas on #ThrowbackThursday — to the photo sharing app. It’s mobile app feeds weren’t refreshing and the desktop site was flashing an error message. Instagram took to Twitter to tell... Please visit Marketing Land for the full article.
  • Twitter Is Sending Agencies To “Twitter Flight School”

    Martin Beck
    28 Aug 2014 | 12:45 pm
    Twitter isn’t the easiest platform to understand. It’s abbreviated 140-character nature has been the mother of invention for its users who created a litany of shortcuts and jargon that can confuse the uninitiated. Twitter knows this and is working to demystify the service, especially... Please visit Marketing Land for the full article.
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    Internet Marketing NewsWatch

  • ‘7 Sins of Social Media Marketing’ – ‘Mashable’

    Tarun Patel
    28 Aug 2014 | 7:45 pm
    Mike Volpe says, “Remember when social media was a new, unchartered territory for brands? Consumers flocked to platforms like Twitter, Facebook and LinkedIn overnight and marketers knew that, in order to stay relevant, they had to follow suit. Fast forward to today: 97% of marketers use social media to connect with buyers. The problem is, most still haven’t figured out how to leverage social to create a personalized, relevant and enjoyable experience for their audience. Socially awkward brands aren’t just pushed to the sidelines, they miss out on building valuable…
  • ‘Are You Committing Content and Social Media Sabotage?’ – VerticalResponse Blog

    Tarun Patel
    28 Aug 2014 | 7:42 pm
    Colleen Corkery says, “Recently, I had a music journalist and friend conduct an interview with one of our favorite artists. The day the interview went live, I was beaming with pride for my writer pal and couldn’t wait to share his article with the rest of the world. When I finished reading the interview, I enthusiastically searched the bottom of the article for a sign of those social sharing buttons, but I couldn’t find them? “Maybe they’re at the top!” I thought. So I quickly scrolled to the beginning of the article, and found nothing. Astonishment began to sink in“. Are…
  • ‘Official: Google Ends Authorship For Search Results’ – ‘Marketing Land’ Article

    Tarun Patel
    28 Aug 2014 | 7:34 pm
    Barry Schwartz says, “Google has officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s authorship profile. John Mueller of Google said on Google+: I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information”. Official: Google Ends Authorship For Search…
  • ‘3 Tips for Navigating the Website Development Bidding Process’ – ‘Website Magazine’ Article

    Tarun Patel
    28 Aug 2014 | 11:00 am
    Roy Chomko says, “When a business approaches a development firm looking for a new website or mobile application, the first thing they typically want to know is the end cost. But, providing a fixed price is more challenging than one might think. Even with similar technology and end-goals, no two projects are exactly alike. There are always unforeseen challenges and bugs that must be accounted for. That’s why demanding a fixed price right off the bat often leads to broken sites, apps and client relationships. For this reason, it’s important for clients and their development…
  • ‘5 Ecommerce Metrics Every Data-Driven Marketer Should Know’ – Silverpop Blog

    Tarun Patel
    28 Aug 2014 | 10:57 am
    Adam Steinberg says, “While most marketers today are measuring actions such as clicks, opens and shares, it’s also critical to understand the key metrics related to revenue and profitability. Without incorporating these metrics, it’s impossible to understand if your clicks and opens are creating profitable, long-term customers. Understanding these metrics will give you deeper insights into the different levers that drive long-term profitability for your business. In addition, you’ll be able to use these metrics to build out sophisticated marketing plans that will impress the most…
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    The Search Agents

  • The Internet of Things Isn’t Coming; It’s Here

    Rich Scaglione
    22 Aug 2014 | 2:45 pm
    Imagine a world where you can monitor your oven settings after leaving the house, and even shut the appliance off remotely if need be. Perhaps you’ve forgotten to lock your doors and fear intrusion? In this world, with one simple click, you can secure your home even post departure, and control the smoke and carbon monoxide detectors, and even switch off the lights! That imagined world? It’s ours, right now. By now you have probably heard of something called the Internet of Things (IoT). Simply put, loT is the technology described above; responsible for connecting all electronic devices…
  • Ready, Aim…wait, Read This: More on Google’s HTTPS Update

    Jimmy O'Donnell
    19 Aug 2014 | 9:33 am
    Last week, Google announced that HTTPS is now a ranking signal, a change for which Matt Cutts gave his personal endorsement months ago. Although he official announcement indicates that HTTPS is only a “lightweight signal” for now, effects may become stronger in the future. The following are site update considerations to prioritize in the interim: Level of implementation effort The cost of an SSL certificate Effort and cost of maintenance What Does this Mean for Brands? For brand leaders, Google’s announcement signals yet another available avenue for getting a leg up on competitors. At…
  • A Whole New SERP

    Rebecca Landman
    14 Aug 2014 | 3:40 pm
    The Search Agency Crowd Sources on Google’s Recent Pigeon Implementation Since Pigeon swept the search scene early last week, The Search Agency’s thought leaders have been evaluating Google’s changes, drawing their own conclusions concerning how these updates stand to affect the quality of search moving forward. Here is a sampling of their thoughts. Local Products and Services SERPs: The Search Agency started its Pigeon evaluation examining the changes made to local products and services searches. Our team’s findings point to the notion that, under Pigeon, semantic markup will now not…
  • Troubleshooting in Google Webmaster Tools

    Kirby Burke
    7 Aug 2014 | 2:15 pm
    Monitoring your site in Google Webmaster Tools regularly is critical to the success of your site. For the purpose of this article, we are focusing specifically on monitoring the number of pages on your site that appear in Google’s index. This number will naturally fluctuate and increase or decrease as you add and remove pages to your site. However, we are focusing on this from a troubleshooting perspective. This article is a resource to help you identify significant, unplanned spikes and dips in the number of indexed pages. This chart is a basic overview of some standard troubleshooting to…
  • Inside the Search Studio with Steve Sirich

    Holly Miller
    7 Aug 2014 | 2:03 pm
      We recently stat down with Steve Sirich, GM Bing Ads Product Marketing for this edition of Inside The Search Studio. How long have you been working with Microsoft? I’ve been with Microsoft for a little over 15 years. I started in field organization where I was involved in sales leadership, and then moved to corporate headquarters in Seattle. Over the past ten years I have had several different roles – running marketing, operations, and business development teams, all in the digital/online services space.   What made you become interested in search marketing/advertising?  I…
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    eMarketer Articles and Newsroom Posts

  • Article: Mobile Internet Uptake Picks Up in Chile

    28 Aug 2014 | 9:01 pm
    With mobile connections steadily hovering around 130% in Chile, the market is undergoing a fast-paced modernization. While latest data showed a minimal 0.6% annual decline in overall mobile connections in March 2014, the number of mobile phone internet connections expanded 10.6% on an annual basis that month.
  • Article: IBM Plays Up Reusable Content as TV and Video Audiences Shift

    28 Aug 2014 | 9:01 pm
    In an interview with eMarketer, IBM's Ann Rubin discusses the challenges of video and screen fragmentation. IBM spends half its budget on digital marketing, and video content has ascended in importance.
  • Article: When Do You Check Your Smartphone?

    28 Aug 2014 | 9:01 pm
    US smartphone users are just as likely to check their phones when they wake up in the morning as they are to take a look when they head to bed—but they trail several other developed internet markets in both measures. However, they're more likely than most others to pick up their phones when waking up at night.
  • Article: Loyalty of Germany's Fashion Shoppers Divided Between Offline and Online

    28 Aug 2014 | 9:01 pm
    Most adults in Germany use the internet to compare prices and products, but just one-fifth buy clothes, shoes and accessories exclusively online, even when they've researched on the internet. Price, familiarity and location all play a role in where the country's consumers choose to shop.
  • Article: Norway Leads Nordic Region in Tablet Ownership

    27 Aug 2014 | 9:01 pm
    Nearly 60% of internet users in the Nordic region own a tablet, according to research, and Norway leads the pack, at 70% penetration. Looking ahead, more than one-fifth of web users in the region plan to buy a tablet in the coming months, with those in Denmark the most eager to do so.
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    The SEM Blog

  • Recap of Search + Social: The Future of Your Business Online

    Jonti Bolles
    15 Aug 2014 | 9:16 am
    Your SEO and Social Media Marketing questions answered by Bing’s Duane Forrester, Bruce Clay, AimClear’s Marty Weintraub and Maisha Walker. Sponsored by Bing and Inc., a panel discussion was held in Houston, TX at the beautiful Gremillion & Co. Fine Art Annex gallery. With a great selection of hors d’oeuvres and beverages by Swift Company catering, the venue was an elegant welcome to the audience. The event was billed as “what matters most in enhancing your website’s visibility, how to efficiently invest your time (and your money), and what the future holds…
  • [VIDEO] Checklist to Monitor the Health of Your Website Using Google Webmaster Tools

    Caitlin Kaluza
    29 Jul 2013 | 10:36 am
      Google Webmaster Tools provides a wealth of knowledge about the way Search Engines Crawl and Index your website – and the best part is that this data comes directly from Google! Google Webmaster Tools: Where to Start? Often our clients log into Google Webmaster Tools and get overwhelmed by the amount of data available. We’ve put together a short checklist of six steps you can take regularly to check up on the health of your website using Webmaster Tools. Watch the video below!
  • Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference

    Caitlin Kaluza
    24 Apr 2013 | 5:02 am
    Last week, our team attended the Nonprofit Technology Conference in Minneapolis! We are posting our recaps and resources from the conference over on the Tendenci website. For The SEM Blog, we’ve included some tools from speaker Justin Cutroni of Google. Justin presented on Google for Nonprofits and Smart Data. The Schipul/Tendenci team at NTC 2013! Analytics tools for nonprofits (really any organization can benefit from these tools!): 1. Cross Domain Tracking Many sites we work with (including our own!) is made up of multiple domains. The multiple domains can be tricky with reporting…
  • 7 Takeaways from the #Bingle Panel at #SXSW Featuring both Google & Bing

    Caitlin Kaluza
    14 Mar 2013 | 9:26 am
    Google has done a fantastic job of putting Matt Cutts out there as the face of the web spam team – and he is also the face who delivers updates about Google’s work and algorithm updates to the web at large. Matt Cutts addressing the SEO world about alogirthm updates on Google’s YouTube Channel GoogleWebmastersHelp The crowd at the “How to Ranke Better in Search” #bingle panel at SXSW was reflective of the presenters’ reputations. The other panelist was Duane Forrester of Bing – whose specific role is product manager of Bing Webmaster Tools, and…
  • SEM 2013 Tune Up Checklist for Your Website

    Caitlin Kaluza
    7 Feb 2013 | 10:00 am
    2013 is in full swing (can you believe it’s already February?) and the beginning of the year is a great time to audit your Search Engine Marketing efforts for 2013. We’ve put together a checklist of items to review! 1. Double Check Your Goal Tracking in Google Analytics Throughout the year you have probably launched new campaigns and landing pages, and there may be new contact forms on your site. Make sure all of the forms on your website are added as Goals, and all of the confirmation URLs are correct and tracking properly. To get to your Goal Settings, on the top right corner…
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    97th Floor

  • Moving to Always On SSL

    Nathan Burch
    19 Aug 2014 | 8:16 am
    Don’t SSL Yourself Short: Tips to Help Communicate the SSL Transition Google has taken another significant step towards endorsing SSL (The first step being the complete transition of their own services). What follows within the SEO (sorry, digital marketing) community is mass conjecture and mostly unverifiable opinions. I won’t add to those speculations other than to […] The post Moving to Always On SSL appeared first on 97th Floor.
  • Watch Out California, Here Comes 97th Floor

    Chris Bennett
    18 Jul 2014 | 1:28 pm
    97th Floor has been growing like crazy the last two years, we built this beautiful new office, we will be knocking on the door of 50 employees (2 years ago had 7) by years end and every team here has several household names they are working on. We also just won Agency of the Year […] The post Watch Out California, Here Comes 97th Floor appeared first on 97th Floor.
  • Repurposing is a promotion strategy NOT a content creation strategy

    Chris Bennett
    7 Jul 2014 | 10:20 am
    Repurposing, repackaging, up cycling—whatever you choose to call it—I’ve been speaking a lot about this over the last year. Based on the feedback I’ve been getting I think some people are missing the boat. Part of the problem is the temptation to treat what marketers say as scripture, instead of taking things with a grain […] The post Repurposing is a promotion strategy NOT a content creation strategy appeared first on 97th Floor.
  • 97th Floor Wins Agency of the Year in 2014 American Business Awards

    Arianna Pesci
    16 Jun 2014 | 12:15 pm
    97th Floor was presented with a Gold Stevie® Award for Marketing or Advertising Agency of the Year in the 12th Annual American Business Awards in Chicago on June 13th. They also received Silver Stevie® Awards in the Viral Marketing Campaign of the Year category and Brand Experience of the Year — Business-to-Business category. The American Business […] The post 97th Floor Wins Agency of the Year in 2014 American Business Awards appeared first on 97th Floor.
  • KPIs, Elephants and Protecting Your Web Presence

    Paxton Gray
    20 May 2014 | 10:20 pm
    What the Zambian Government Can Teach Us About KPIs      In the 1950s, the young biologist Allan Savory was working to set up natural parks in Zambia, Africa. National parks teeming with wildlife are much more appealing than parks devoid of animals; therefore, Savory’s first plan of action was to move the indigenous hunters […] The post KPIs, Elephants and Protecting Your Web Presence appeared first on 97th Floor.
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • 5 Problems with B2B Marketing…and How to Fix Them

    Kelsey Jones
    28 Aug 2014 | 6:59 am
    B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out. It’s Not Original Because they aren’t forced to be innovative since their audience is so much smaller than the B2C market, B2B marketers (and usually their executive supervisors) may be used to just pushing the same postcards, email blasts, and online…
  • 20+ Metrics for Measuring B2B SEO Performance

    Derek Edmond
    26 Aug 2014 | 7:04 am
    Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. My contribution, “10 Measurement Tips for SEO Content” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. The following is a list…
  • Bigger Facebook Ad Images: How to Prepare Yourself

    Michael Pickowicz
    21 Aug 2014 | 7:00 am
    As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. The most notable change has to do with the increased size of ads on the right side of users’ news feeds. At first glance, this may seem like a minor change to an advertising platform that is constantly making changes and improvements. Upon further inspection, however, this is a change that could have a huge impact on results if gone unchecked. Today, we will discuss the changes for Facebook ads and how you can best prepare to minimize negative impact. What Is Changing?
  • Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]

    Stacy Thompson
    19 Aug 2014 | 9:48 am
    If you’re an online quiz junkie like me, you’ve likely, at some point, taken a psychology test to determine whether you’re right- or left-brained. We all know we lean more to one side than the other, but isn’t it fun to tally up the points and find out for sure? As a writer, I’m of the mind that being right-brained is critical to the job (I’m not saying this just because my math skills are limited to basic arithmetic, but also because good writing involves a flair for the creativity). As a marketing writer, I’m convinced that it takes both the creative and the logical sides in…
  • 10 Questions to Ask in a B2B Content Marketing Questionnaire

    Ryan Young
    14 Aug 2014 | 7:49 am
    Any time we bring on a new team member here at KoMarketing, one of the first things we do is get them up to speed on our clients, their products/services, industries, and much more. As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. To assist with this process and give our content strategy a solid foundation to be built upon, we ask our clients to fill out a brief questionnaire that provides critical information pertaining to their organization and…
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    The Search Engine Marketing Blog @ MoreVisibility

  • Confessions Of A New Digital Marketer: 3 Tips For Gaining Clarity into Your Online Efforts

    Jaclyn Robledo
    25 Aug 2014 | 7:40 am
    Danielle Leitch’s article in the MoreVisibility July Newsletter described marketers of today as having to juggle various efforts … and she couldn’t be more right! As a marketing manager just arriving onto the digital advertising scene, I’ve come to realize that what you learn in this position can become quite powerful and even overwhelming at […]
  • Google AdWords Conversion Tracking In a Less-Than-Ideal World

    Tony Fazzini
    18 Aug 2014 | 6:53 am
    One of the hardest parts of tracking conversions in Google AdWords is not having a unique page to use as a “conversion point.” When you don’t have a unique page, it can be difficult to determine where to place the conversion pixel. And without the conversion pixel, you’ll never know if users are taking the […]
  • Google Introduces Product Ratings to Shopping Campaigns

    Max Braglia
    6 Aug 2014 | 2:00 am
    Early last week, Google rolled out “product ratings” on shopping campaigns. This new ad extension will help shoppers find product reviews right at that critical moment when they’re making a purchase decision. Product ratings, currently available in the U.S. only, will appear in the form of stars and review counts on shopping campaigns across […]
  • Parental Status Targeting Now Available in Google AdWords

    Max Braglia
    26 Jun 2014 | 6:02 am
    Late last week, Google rolled out “parental status” targeting to its AdWords advertising platform, allowing advertisers to reach users who are likely to be parents with children across the Google Display Network. This new demographic subset has three settings: “parent,” “not a parent,” and “unknown,” and it gives advertisers the opportunity to either exclude or […]
  • Are Your Landing Pages Hurting Your Campaigns?

    Brittany Patterson
    28 May 2014 | 12:40 pm
    We are all busy these days, but are we so busy that we should drive traffic to landing pages that will definitely not convert?  Take a step back before launching a new campaign and put yourself in the shoes of the user.  Imagine the disappointment a user might experience when he or she is highly […]
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    The Invesp Blog: E-commerce and Landing page Optimization

  • One Effective Sign-Up Form and One Not So Much

    Stephen Da Cambra
    28 Aug 2014 | 4:23 am
    It’s like watching a train wreck. Everything rolls along nicely, then you sense something is wrong and suddenly it’s off the rails. I’m talking about online sign-up forms and processes. If it seems harsh that I describe some as ‘train wrecks’, think about it this way: digital marketing and conversion optimization are about calling on your customers to join you in a voyage of discovery. And any bump along the way can stop your customer from continuing. The journey begins the moment customers become aware of your value proposition and it continues at least until they convert,…
  • Landing Page Design Review – Best Practices & AB Test Suggestions

    Stephen Da Cambra
    19 Aug 2014 | 4:47 am
    So many landing pages, so little time. They come at you from your email box, web browser and search results. It’s so bad that we tune most of them out. At least I do. So I thought I’d ‘stop and smell the roses’ (or is it ‘cow chips’?) of the landing pages that come my way to see what best practices are used, where I think pages could be improved and what optimizers might consider for their next round of AB tests. Let’s Call it ‘The Good, The Bad and The Study’ The glut of landing pages makes it impossible to discuss them all. Below is a random cross-section of…
  • US Social Commerce – Statistics and Trends [Infographic]

    15 Aug 2014 | 5:49 am
    The mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher. On a grand scale, this conversion represents billions of dollars of business worldwide. The online population is increasing by leaps and bounds and more and more people are influenced by opinions shared on social media. Social media celebrities such as vloggers and serial product reviewers tend to have a huge impact on people’s perception of product quality. Businesses are noting an increased level of impact that positive and negative reviews have on purchase…
  • Tips and Best Practices for Writing Better Ad Copy

    Stephen Da Cambra
    12 Aug 2014 | 7:33 am
    It’s often the single, tenuous bridge between your landing pages and all the potential customers searching online for products and services like yours. How it’s written affects your ranking in paid search results and cost per clicks. Even if they think it’s really important, PPC ad copy is far more important than most people realize. Seemingly minor differences in the copy can be the tipping point between a very successful campaign and wasting your PPC budget. Basic Benefits of Good Ad Copy (While you can run paid ads on a number of different platforms, including major search…
  • Want to Design a High-Converting Landing Page? Work on Your Unconversion Rate

    Stephen Da Cambra
    31 Jul 2014 | 4:39 am
    Imagine life in a world of perfect landing pages. All you have to do is get visitors to click on your link and ~ poof ~ once they see your landing page, they all convert. It’s a dreamland scenario for conversion optimizers, but it’s not as far-fetched as it sounds. For an extreme example, if you gave away a Ferrari to everyone who took your call-to-action, you’d likely get a 100% conversion rate – though you’d be in dreamland for entirely different reasons. Back to reality, depending on your sources, industry sector, etc., average landing page conversion rates hover around 2.5%…
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    ReelSEO Video Marketing

  • Pro Tip: Find Best Ambient Light for Shooting Video Indoors [Creator's Tip #157]

    Carla Marshall
    28 Aug 2014 | 10:34 am
    When you are filming at a venue where you have no control over the conditions then shooting a really professional looking video can be a challenge. If you need to shoot video in poor conditions then use our tip for finding the best lighting possible to record footage or take pictures.
  • 71% of Marketers Confirm Video Converts Better Than Other Content [Study]

    Carla Marshall
    28 Aug 2014 | 9:20 am
    Incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study confirms that online video has been found to convert better than other forms of digital content, with 71% of respondents indicating it helps conversion and lead generation.
  • YouTube Analytics and TrueView for E-commerce [TubeTalk #38]

    Dane Golden
    27 Aug 2014 | 1:32 pm
    What kinds of data can you find in YouTube Analytics? How can you best use TrueView for e-commerce? We answer these questions and more this week on ReelSEO TubeTalk: The best podcast for YouTube Video Marketing Tips.
  • Experts Debate Winning Video Metrics for Brands in 2014

    Carla Marshall
    27 Aug 2014 | 1:06 pm
    Online video is consistently showing its value well beyond the one-off viral hit. For the evolution of video marketing to continue, it is important to define what constitutes a "win". At the 2014 ReelSummit, a panel of top video industry experts discussed what kind of video marketing performance metrics, tools and tricks to track, and why.
  • Finally, You Can Upload Your Google Plus Videos Straight To YouTube

    Carla Marshall
    27 Aug 2014 | 8:31 am
    Three years after the social platform was launched, and a good year since its integration with YouTube, Google has finally implemented the ability for Google+ videos to be directly uploaded to the world's largest video site.
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  • Ask the Experts: What was Your Biggest Challenge in Growing Your Business?

    Amanda DiSilvestro
    28 Aug 2014 | 5:25 am
    Growing your business is something every entrepreneur strives for once they gain that initial success, but it isn’t easy. We spoke with several entrepreneurs of some successful companies and asked them the following question: What were some of the biggest challenges you faced when trying to grow your business? Let us know how you overcame the challenges, if you’re still working through them, etc. Below are the answers we received: Arnie Kuenn. Founder and CEO at Vertical Measures. My company is Vertical Measures, a digital marketing agency in Phoenix, AZ. This is the third company I have…
  • Where to Start with SEO When Flipping a Website

    Amanda DiSilvestro
    27 Aug 2014 | 6:04 am
    It’s no secret that flipping a website can be a great investment—you already have a reader base or a little bit of traffic, the structure of the website is usually there, it can be less expensive than starting new, you could make a profit, etc. However, without proper SEO you won’t get very far. In fact, oftentimes the reason that a website is failing is because the SEO for that domain is so poor. It takes a lot of time to fix the SEO of a site, and contrary to what many believe, this needs to be your first course of action if you want to be successful. Where to Start Improving SEO When…
  • AdWords News: Bulk Editing Tools and More

    Amanda DiSilvestro
    26 Aug 2014 | 6:04 am
    This last week Google AdWords made a few smaller announcements that could mean big things for some marketers. Depending on your goals for your paid campaigns and marketing, one or more of these new features could help you succeed: New Bulk Editing Tools Launched On August 19 Google announced on Google+ that they rolled out new bulk editing features to help marketers update their settings across campaigns. This will help make things quicker and easier than the once time-consuming way of updating settings. You can now make changes, at scale and across hundreds of campaigns, with just a few…
  • 5 Tips to Help You Scale Business Growth

    Amanda DiSilvestro
    25 Aug 2014 | 6:04 am
    Starting a business is arguably the hardest part of business success, but growing that business comes in a close second. You not only have to worry about making sure your business is growing in the first place, but you have to make sure that growth is steady. If you grow too fast, you might not be prepared. If you start growing slowly, then suddenly that growth picks up, but then it slows down again, you’re dealing with employees you may have hired who are no longer needed, you’re dealing with questions as to why, what that means for the future, etc. You have to be prepared and be able to…
  • The Secret to SEO Success is in Your Relationships: Unique Tips to Help

    Amanda DiSilvestro
    21 Aug 2014 | 5:25 am
    By now most of us know that SEO is shifting toward the importance of quality relationships and connections with popular websites as opposed to deliberate link building. After going through and trying to remove links that weren’t so natural (or leftover from your old strategy), it’s time to start building these relationships and working with sites that Google can really trust. You want any type of connection you can get—mentioning your company, publishing content, etc.—but we can’t ignore the fact that links do still matter. The question, then, is pretty simple: How do you reach out…
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    Search Marketing

  • Free Money on Looksmart

    Darin Carter
    19 Aug 2014 | 7:58 am
    So i’m always on the lookout for free money when it comes to search and I just found a few bucks! Looks like LookSmart is giving away $50 to try your ads on LookSmart.Com search network. Contrast Popular Keyword Bids between LookSmart Vs. the Big Search Networks LookSmart Vs. the Big Search Networks Might as well give it a shot !!! Darin
  • Affiliate Summit East 2014

    Darin Carter
    28 Jul 2014 | 1:28 pm
    Affiliate Summit East 2014 If you haven’t signed up for your Affiliate Summit East 2014 pass, you may be out of luck. The Affiliate Summit site says the show is currently sold out! Affiliate Summit East 2014 is taking place August 10-12, 2014 at the New York Marriott Marquis in New York, NY. This doesn’t mean you can’t attend though, this year, I will be covering the show through Google Glass and i’m working on getting you a live FEED ! I also know, around this time, there are always a few bloggers that may be running contests giving away free Affiliate Summit passes,…
  • Google is making BANK

    Darin Carter
    23 Jul 2014 | 12:47 pm
    On July 17th, Google posted it’s 2nd quarter results.  They reported a 22% year on year growth in revenues to $15.95 Billion! It’s operating income from continuing operations grew by 22% to $4.26 Billion, however the company continued to invest heavily putting pressure on margins. From what I can tell, their overall cost per click is declining, but their ad volume is skyrocketing! Another interesting note is YouTube ad volumes are growing, more people are taking advantage of YouTube ads and paid clicks in YouTube engagement ads increased by 6% over the 1st quarter of 2014.
  • June 2014 Top 100 Entrepreneurs to Follow on Twitter

    Darin Carter
    5 Jun 2014 | 8:57 am
    @DarinCarter – Congratulations! You made our list of the June 2014 Top 100 Entrepreneurs to Follow on Twitter – — Famous Entrepreneurs (@ECFamousEntrepr) June 4, 2014
  • WPTV Channel 5 Interviews Darin Carter about Google Glass

    Darin Carter
    3 Jun 2014 | 6:43 am
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    Inside AdWords

  • Making it easier to build rich and engaging mobile ads for the Google Display Network

    Rob Newton
    27 Aug 2014 | 9:59 am
    We recently added the ability for AdWords advertisers to upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. Below is an overview of how you can use this integration to build HTML5 ads for your GDN campaigns. People are now constantly connected and using mobile devices to communicate, shop and stay entertained. In fact, 25% of global pageviews occur on smartphones and tablets.1 Further, there are now more consumers using the web in HTML5-compatible environments than in Flash-compatible environments.2 In order to reach as large an audience as possible,…
  • A Guide to the New Profit-Driven Marketing Movement

    Rob Newton
    25 Aug 2014 | 12:51 pm
    A new breed of marketers have made the shift to “profit-driven marketing,” which is about tackling traditional marketing challenges with unconventional approaches.  For example, they understand that in order to make more money, they have to strategically invest more money first.One company employing this new strategy is Airbnb. The popular global accommodations company creates models to understand the value that every new customer brings over his or her lifetime.  Then, equipped with flexible budgets, their digital marketing team is able to reach all the right customers at the…
  • Are your Product Listing Ads ready for August 31st?

    Rob Newton
    21 Aug 2014 | 7:59 am
    Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the following is what will happen to your regular Product Listing Ads (PLA) campaigns come September.Phase 1: Limited functionality of all regular PLA campaigns - Starting September 2nd, you will not be able to edit your product targeting, max. CPC bids, promotional text and destination URLs anymore. Campaign statuses and budgets will remain…
  • Using Google Search and YouTube to Promote Your App

    Rob Newton
    20 Aug 2014 | 8:58 am
    Earlier this year, we announced our next generation of app promotion ads across Google Search, the Google Display Network and YouTube. The features on the Display Network launched in June as part of Google I/O. Today, I’m excited to announce the global availability of the search ads and YouTube offerings.Google Search for App Install and Re-EngagementThere are over 100 billion searches per month on People search here for places to visit, movies to watch or music to listen to. Sometimes this content lives on a website, sometimes it’s in an app. Now with just 3 easy steps, you…
  • Introducing Website Call Conversions

    Rob Newton
    18 Aug 2014 | 10:00 am
    Seventy percent of all mobile searchers have called a business directly from search ads. AdWords click-to-call ads, call metrics, and calls as conversions help you connect with these customers and gain insight about those calls. However, many customers also call your business after clicking through a Google ad and learning more about the products and services you offer on your website. That’s why today we’re launching website call conversions, a powerful way for you to identify and measure calls from your website that occur after an ad click.Clicks that lead to callsLet’s say your…
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    Genuine SEO

  • Direct Traffic To Your Company Website With The Help Of A PPC Company

    Josh Nadeau
    25 Aug 2014 | 6:21 pm
    Every business is aware of the importance of high quality advertising. If your company is not well advertised then consumers will not be aware of your products or services, and consequently use the competition to fulfil their needs. With high quality, well placed adverts however you are much more likely to succeed and make a sale. In this day and age, the best place to advertise is not in magazines, local papers or on the television: instead it is online. The internet is used by people all around the world and it is also the first place that consumers turn when looking for any kind of product…
  • Why Should Your Small Business Have Its Own Website?

    Josh Nadeau
    24 Aug 2014 | 4:09 pm
    If you own a small business and you don’t yet have a website, you should do something about it as quickly as you can. This article explains the reasons why, and why it will benefit your business to get online as quickly as possible.The idea of creating a website is daunting to some and exciting to others. There are much easier ways of creating a website nowadays without the need to go to a web designer and paying lots of money for the privilege. You may decide to do this eventually but there is no need to make things too complex to begin with.The simplest reason for getting your own website…
  • How To Build A Website From Scratch

    Josh Nadeau
    2 Aug 2014 | 1:53 pm
    There are many different ways to communicate to others today, but none as effective as a website. Whether for business or for personal reasons, a website will get the point across and that is what matters.Website building tools have become quite popular these days and sites like make it possible to create your own website in no time at all. Simply pick out the template that works best for you, choose your domain name, pick out your plan and your website will be published instantly. This is how easy website building has gotten thanks to do-it-yourself sites like…
  • Securing A Successful Online Business

    Josh Nadeau
    24 Jun 2014 | 6:45 pm
    Starting your own business will generate a bevy of responsibilities you’ll need to take care of, especially if you’re opening a storefront or restaurant. If you’re just starting out or feel overwhelmed by the prospect of maintaining a physical location, a great alternative is to begin a business online.The cost of a website domain is relatively inexpensive, especially when compared to the price required to rent or lease a building. As long as you have confidence in your product or service, you’re bound to be successful in the long run, even if your business is off to a…
  • Know How Your Offline Success Is Driven By Online Marketing

    Josh Nadeau
    20 Mar 2014 | 10:52 am
    It is safe to say that a business without a social media presence is planning for failure. Small and huge businesses today are using the web to drive their investment to a new level. Even brick and mortar business are turning online in droves to make the most of an affordable way of marketing and reaching out to prospects. Businesses have been hit hard by different financial woes over the years and having a social media strategy successfully implemented is very important. There are ways that businesses have used to spark promotional creativity.Social Media Key To Every BusinessSocial media is…
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    Location3 Media

  • The Power of Betabrand, Sweatpants and Consumer Advocacy

    Alex Porter
    28 Aug 2014 | 1:18 pm
    Here’s the thing about a passionate advocate. They will go out of their way to tell anyone and everyone about whatever they’re into. Whether it’s a passion for Apple, Orange is the New Black or a local crab shack, when a person is excited about a brand they do the marketing for them. That’s why focusing on developing relationships after a conversion is so important to us. To illustrate, let’s discuss my sweet new sweatpants… My relationship with Betabrand began when I bought this spectacular reversible smoking jacket. Being a digital marketer I was…
  • The Local Utility of AdWords Website Call Conversions

    Jim Halligan
    25 Aug 2014 | 8:58 am
    This week, Google announced that they would be introducing a feature in AdWords that allows advertisers to attribute calls to their paid campaigns. This is an awesome feature, which has been anticipated for some time, but as always, there are some pros and cons that should be considered before jumping on an implementation. PROS 1. First of all, it’s free. By being an AdWords customer, you have access to this feature. This is an obvious pro, and it is a game changer to see how far your ad spend really goes in driving conversions. In addition, call data is available down to the keyword…
  • Location3 on Inc. 5000 List for Eighth Consecutive Year

    Josh Allen
    21 Aug 2014 | 7:30 am
    If you read our blog or follow us on social media, you’ve probably noticed a trend of continued growth that we’ve been fortunate enough to experience over the past several years. While this fact is certainly not lost on those inside the four walls of our office, it’s always nice to know that other people in our business have taken notice as well. As such, we are pleased to announce that Location3 has landed on the Inc. 5000 List of Fastest Growing Private Companies once again; coming in at #3496 in 2014.  We’ve actually moved up the list in ranking for the first time…
  • Foursquare Wants to Corner Local Search

    Alex Faubel
    18 Aug 2014 | 8:55 am
    Last week Foursquare launched an entirely new app. The chatter surrounding the changes is both positive and negative, with Foursquare loyalists lamenting the loss of some quirky features and new Foursquare supporters commending the transition to more of a Yelp-esque arena. Others feel violated by the new app’s flagrant tracking system and question its online privacy. Regardless of naysayers, Foursquare’s target is aimed straight at the forehead of Local Search. Below we take a look at the new Foursquare app, its sister app Swarm, the features it changed and added and how the company is…
  • The Incredibly Shrinking Display Eco-System

    Robin Arlen
    13 Aug 2014 | 1:44 pm
    Acquisitions happen all the time. Generally they are motivated by a company wanting to expand their service offerings (Facebook & LiveRail), improve an offering they currently have (Google & Adometry), or eliminate competition. So when we heard RocketFuel has plans to acquire [x+1], it piqued our interest a little more than most. These are two well-established companies in the ad tech industry and while they don’t offer exactly the same service, they compete for the same marketing dollars.There are quite a few players in the game, but not as many with as much clout as these two…
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    Emarketed PPC & SEO Blog

  • Using Psychology to Convert Visitors

    22 Aug 2014 | 7:53 pm
    Psychology isn’t a secret science and neither is sales. When the two work together, your website will be more successful that you thought imaginable. The Idea of Minimums It might sound funny but some people don’t know what to do when they get to a website unless they’re explicitly told to do so. This is... read more
  • 5 Reasons to Avoid Cheap Copywriters

    21 Aug 2014 | 7:33 pm
    Cheap isn’t always better and when it comes to content, it’s always best to choose quality over quantity. There are so many choices out there (Fiverr, Elance and other content mills) that it’s hard not to be tempted. Stick to your long term goals and read more about why you should avoid using cheap, low-quality writers.... read more
  • How A Good Copywriter Can Pull You Out of a Landing Page Rut

    14 Aug 2014 | 7:07 am
    Never underestimate the power of a well-written landing page. Landing pages for paid search or organic search differ in some ways but the same basic principles for writing must be kept in mind. Sometimes, you’ll find yourself in a rut and find it hard to understand why a landing page that otherwise seems good on... read more
  • Does Your Business Need PPC Management?

    12 Aug 2014 | 2:16 pm
    As Google search results are leaning towards favoring paid ad space, it might be time for you to consider help with PPC management. If you don’t have the time or resources to handle paid search campaigns in-house, it’s highly beneficial to hire a company or manager who has the knowledge and experience to grow your... read more
  • How Does Good Design Help with SEO?

    8 Aug 2014 | 2:38 pm
    Building a website from scratch or redesigning an existing website requires that different elements work together. Believe it or not, web design plays a crucial role in your SEO plan. Here are three reasons why: 1) Site Architecture How your website is laid out is very important. When working together, the SEO strategy is to... read more
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    Online Marketing Blog - TopRank®

  • Interview with Content Curation and Marketing Software Guru Pawan Deshpande of Curata

    Lee Odden
    28 Aug 2014 | 8:42 am
    In the world of content marketing, curation plays an instrumental role for companies that want to become a single source destination for industry news and information related to their area of expertise. Interest in curation has grown significantly and to meet demand, a number of software companies have emerged. Curata is one of the leaders in the content curation and content marketing software space, lead by Pawan Deshpande. As the founder and CEO of Curata, Pawan is responsible for the company’s vision, management and advanced development initiatives. His work at Curata has been…
  • Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata, NewsCred

    Lee Odden
    27 Aug 2014 | 4:05 am
    Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers demanding results now or, “off with their heads!” There is no satisfaction from investing in creating more content if the purpose (or porpoise) is not clear. This is why “the why” of content marketing is so important.  Joe Pulizzi makes this quite clear with his recommendations in the Content Marketing…
  • Integrating Search, Social Media and Email Marketing – @Shoutlet Webinar Recap

    Lee Odden
    26 Aug 2014 | 8:58 am
    It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet.  Not only did this triple threat of marketers help break down the barriers between SEO, social media marketing, content marketing and email marketing, but we shined a spotlight on how to integrate. Why is integration between search, social and email important? Simple, it works. It works for customers and what works for customers, works for reaching your marketing goals. The most basic of marketers have some understanding of how their customers discover information…
  • How to Show Real ROI for Your Content Marketing eBook

    Lee Odden
    25 Aug 2014 | 4:42 am
    We must hold ourselves accountable to higher level KPIs so we can stop fighting for our discipline and start fighting for more budget. Julie Fleischer @jfly The most elusive of white rabbits in the content marketing world seems to be the question of how to best measure ROI. According to a study by CMI and MarketingProfs, over 50% of marketers are investing more budget in content marketing and the most effective marketers spend more than double than the least effective marketers. While budgets are moving in the right direction, measuring ROI still has some progress to make. According to…
  • Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook Still Runs Traffic

    Ben Brausen
    22 Aug 2014 | 3:45 am
    Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. Marketing Land Twitter Diversity Statistics: 70% Male Globally, 59% White, 29% Asian in U.S. [REPORT] - How important is diversity in the workplace? A KelloggInsight report documented how better decisions are made by diverse businesses, while Catalyst noted that Fortune 500 companies with the highest representation of…
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    aimClear® Blog

  • Merry Morud Speaks At #MNSearch! Home Sweet (Minnesota!) Home

    Amber Krohn
    27 Aug 2014 | 7:09 am
    With the long Labor Day weekend on the horizon, aimClear is excited to amp up this week by speaking at the latest MnSearch Marquee event TODAY, August 27th. Merry Morud, aimClear’s Social Advertising Director, has made the trek from Duluth to Minneapolis to share her expertise on social PPC and content distribution. The Minnesota Search Engine Marketing Association holds quarterly search workshops, panels and other events for search marketers throughout the state, and today’s event, MnSearch Marquee: Social Media Sales Bootstrap Clinic, is shaping up to be another inspired event. This…
  • aimClear Plays “The Great Game of Business!” CEO Laura Weintraub Interviewed

    Kevin Watterson
    26 Aug 2014 | 6:51 am
    aimClear’s Chief Executive Officer Laura Weintraub made partner at one of Northern Minnesota’s leading law firms, twice along the way being named to the prestigious Rising Star list by Minnesota Law & Politics. She taught masters-level business law at the University of St. Francis and spent nearly a decade as a featured lecturer on employment law for human resource personnel and business owners.  Now, she quietly leads one of the fastest growing privately held companies in America. Laura was integrally involved as an attorney during aimClear’s early years and joined the company…
  • Make Your Ads SING like Sondheim: Creative Lessons from a Lyrical Genius

    Merry Morud
    25 Aug 2014 | 1:37 pm
    Bleeding-edge creative is a cornerstone of every marketer’s work. We strive to make each ad placement a mini work of art specially constructed and optimized creatively per channel. In the following months, we plan to write extensively about our creative process and what it takes to develop stunning creative. But first, I recently stumbled upon Six by Sondheim, an HBO documentary that delved into the genius that is Stephen Sondheim as a lyricist and composer of (probably at least one of your favorite) Broadway musicals. Immediately, I was struck by how similar Sondheim was to aimClear’s…
  • The Complete Content Marketer’s #MozCon Manifesto, Part 2: Promote & Measure

    Lindsay Schleisman
    18 Aug 2014 | 11:03 am
    Welcome back to our MozCon manifesto. This post continues our two-part series on content marketing takeaways from MozCon 2014, organized into a four-step process. Part 1 covered the conception and creation stages of content marketing, as well as the reasons to do it in the first place. In part 2, we’re covering promotion and measurement—two steps that many marketers neglect. Read on for tips on how to get your content in front of the right audiences as well as how to measure and report on your efforts. Step 3: Promote At the end of step 2, having completed the conception and creation…
  • The Complete Content Marketer’s #MozCon Manifesto, Part 1: Conceive & Create

    Lindsay Schleisman
    14 Aug 2014 | 11:52 am
    Last month, aimClear had the pleasure of attending MozCon, a search, social and content marketing conference hosted by the fine folks at Moz. MozCon is a conference unlike most. There’s one track, so no shifting between session rooms. Yes, that means the creatives had to bear with the who-the-hell-is-JSON-and-his-friend-MQL geekouts, while the techies had to sit through the kumbaya-content-fluffy-hugs sessions. But it was worth it because these were some of the most dynamic, inspiring presenters out there. Only the best of the best are invited to speak, and it showed. Content marketing was…
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  • 4 easy ways to find PR & Outreach opportunities

    Laura Crimmons
    28 Aug 2014 | 4:26 am
    I hear a lot of SEOs talking about how Outreach has become so much more difficult over the past few years and that it’s so hard to build natural links now and I really don’t agree with this – yes, the tactics SEOs need to be using has changed but there are still masses of opportunities out there if you use the right tools and look in the right places. So, here are my top four ways to find quality, natural PR and Outreach opportunities: 1. #Journorequest A wealth of opportunities can be found on Twitter if you know the right hashtags to look out for. #Journorequest is one of my personal…
  • Get your ticket for the #contentmarketingshow & book onto @Branded_3′s expert workshop

    Felicity Crouch
    28 Aug 2014 | 2:00 am
    Registration is now open for the Content Marketing Show, a free one-day conference focusing on – you guessed it – content marketing. The event takes place on 5th November in sunny Brighton and you can register here for tickets – but be quick, they go fast! If you get down to Brighton a day earlier, you can take advantage of the expert workshops on offer – in particular, Branded3′s Advanced Link Building and Effective Outreach workshop ran by our experienced Social & PR Manager, Laura Crimmons. This session will teach marketers everything they need to know to…
  • How to speed up jQuery that you use everyday

    Douglas Radburn
    27 Aug 2014 | 5:56 am
    jQuery is a brilliant framework that has made JavaScript accessible to developers and designers of all experience levels. It makes it quick and easy to deploy code that can do a lot, but with that in mind, it’s very easy to write really poor jQuery as a result. This isn’t just about best practise, poor code will slow down page load speed. We’re talking code that will slow down page load speed. It might lead to unusable and unresponsive user interfaces – and then yes, the issue that the code will be so awful to follow that you should already feel sorry for the next…
  • 4 fundamentals for building valuable client relationships

    Sophie Gilrain
    26 Aug 2014 | 7:32 am
    If you read my last post, you’ll hopefully have remembered the key takeaway, which was that great business is all about great relationships. Recently, I read a great book which develops on the points I’ve previously mentioned with tips on HOW to build and grow those relationships. The book, ‘Power Relationships’ by Andrew Sobel and Jerold Panas really resonated with me; not only in a professional sense but also in life in general and the relationships we develop every day with friends, family and the people around us. I’ve shared my favourite takeaways with you below and I hope…
  • Takeaways from the @Sitecore Jump! workshop

    Tom Armenante
    22 Aug 2014 | 1:37 am
    The more I get to know about Sitecore, the more I’m amazed by the features that it offers, particularly within its DMS (Digital Marketing Suite). Last month, I went to the Sitecore Jump! workshop where I learnt more about the personalisation features Sitecore offers and the ability it gives you to target different visitors based on their needs and demands on the time of their visits. The day was broken into different workshops and exercises with Kristin Philbin about SBOS (Sitecore Business Optimization Services), explaining how everything we spoke about was possible in the DMS. At the…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

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    Michael Wiegand
    28 Aug 2014 | 10:54 am
    %%CONTENT%% The post %%TITLE%% appeared first on Portent.
  • Guide to Personalized Search Results

    Ken Colborn
    28 Aug 2014 | 10:43 am
    If you grew up watching Sesame Street like me, you might have heard this song: One of these things is not like the othersOne of these things just doesn’t belong,Can you tell which thing is not like the othersBy the time I finish my song? The search results that you see within your browser are not the same as the others, each person is seeing different results. This is because those magic elves that place links on Google’s results pages knows that not everyone is that same and they customize your search results to better fit your needs. These personalized searches are created by…
  • Social Media Apps That You Don’t Need (or Want), But Should Try Anyway

    Braxton Kellogg
    21 Aug 2014 | 7:00 am
    Sometimes when you’re a social media strategist (or, really, just a human with a smart phone or tablet), you get stuck in a routine that involves the same few social media mobile applications. Whether I’m on the bus or about to go to sleep, I find myself checking my three favorite apps: Facebook (I know, so cliché), Snapchat and Instagram. Occasionally I’ll check Twitter and Pinterest, but those are both less frequent (and also MAJOR time sucks). In an effort to become one of the cool kids, I have decided to test out some of the newest, most popular social mobile apps. While a couple…
  • Creative Process: Where Does All the Time Go?

    Jess Walker
    19 Aug 2014 | 2:08 pm
    In college, when we asked our teachers how to assign a price to our art, they would tell us to charge whatever it was worth to us. This answer was thoroughly infuriating because we wanted a ‘correct’ number. What’s the equation? Is each square inch of canvas (or wood, or paper) worth a certain amount? Does it matter how much paint is on it? Or what sort of paint it is? And the answer, of course, is both yes and no. You can calculate exactly how much it cost you to create this thing, but then you’ll still have to decide what your time is worth, and what the art is worth to you. And…
  • Unexpected Loss of Control: Google AdWords Exact Match Controversy

    Elizabeth Marsten
    17 Aug 2014 | 5:46 pm
    Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the obligatory Robin Williams anecdote in all of them.) I agree with my fellow search colleagues in the area of outrage, it’s just not acceptable what is being taken away in favor of a murkier, harder to control setting in terms of managing your keyword…
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    Local SEO Guide


    Andrew Shotland
    28 Aug 2014 | 2:41 pm
    1. Stick under wobbly table legs 2. Supplement for low carb diets 3. Bitcoin alternative 4. Keep kids occupied at restaurants 5. Wrap dead fish  The post THE TOP 5 USES FOR THE REL=AUTHOR TAG appeared first on Local SEO Guide.
  • Why Fixing Bad N.A.P. Data Issues Sucks

    Andrew Shotland
    25 Aug 2014 | 2:07 pm
    Nyagoslav (think Cher, Michael, Brittany, etc.) gets all OCD on my recent post where I used our NAP Hunter extension to surface some bogus N.A.P. data issues. He really peels back the rotten onion: “The NPI registry is one of the most trustworthy data sources in the medical industry, so the chances that this was [...]The post Why Fixing Bad N.A.P. Data Issues Sucks appeared first on Local SEO Guide.
  • Do HTTPS URLs Impact SEO?

    Andrew Shotland
    25 Aug 2014 | 8:07 am
    A couple of weeks ago Google announced that it would be using HTTPS URLs as a “lightweight ranking signal”. I have not switched any sites yet, but I thought it would be interesting to observe what has happened to client sites that were already using HTTPS URLs. I took out a few outliers – one [...]The post Do HTTPS URLs Impact SEO? appeared first on Local SEO Guide.
  • Google Local Desktop SERPs Continue To Get More Mobile

    Andrew Shotland
    18 Aug 2014 | 8:59 am
    Seems like every day we stumble onto a new Google Pigeon test bucket.  Here’s a desktop SERP for “ft. lauderdale movers” that looks pretty mobilicious: When you click on the “More movers” link (which had disappeared in a lot of post-Pigeon SERPs), you get another mobile-looking ordered list: And of course it’s full of Pigeon [...]The post Google Local Desktop SERPs Continue To Get More Mobile appeared first on Local SEO Guide.
  • Google Local Icons & New Real Estate Snippets Spotted

    Andrew Shotland
    12 Aug 2014 | 8:34 am
    As Google morphs SERP design from desktop to mobile, it appears that it has decided that reading words is perhaps too much to ask of our educationally-challenged fellow users. And so it is now testing icons in the mobile results as shown below: I guess it’s easier to click on a cute picture than try [...]The post Google Local Icons & New Real Estate Snippets Spotted appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
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    Internet Marketing Ninjas Blog

  • 5 Useless SEO Metrics To Avoid

    Joe Hall
    28 Aug 2014 | 7:00 am
    Metrics are awesome! Seriously I know I sound like a nerd, but the truth is, metrics make our jobs as SEOs easier because they allow us to quickly identify complex aspects of large data sets. If used correctly they can show patterns and trends that need to be identified. However understanding which metrics are the most important is a hard task. This is largely because some metrics are better than others based on the goals of the analysis. Despite this understanding which metrics hold very little value at all can be helpful when trying to avoid types of analysis that waste time and money. Here…
  • Google Penguin Penalty Removal Can be Guaranteed… But Recovery Can Not.

    Jim Boykin
    26 Aug 2014 | 6:30 am
    For most companies, there is nothing worse in the world that can happen to your website than having it hit with a Google penalty. To loose from 30 to 98% of your rankings, for months on end, can be devastating. People are searching in Google for “Google Penguin” or “Google Penalty” or “Penguin recovery services”, etc, and then they’re seeing several Google ads, and organic listings for services such as “100% Guaranteed Google Penguin Penalty Recovery Services”. I can understand looking at these sites, and the services they sell, and…
  • Content Distribution Checklist: How to Make the Most of Your Content Creation Efforts

    Ann Smarty
    25 Aug 2014 | 6:30 am
    Creating interesting, engaging content is just par the course for anyone involved in marketing, website development, or pretty much anything else on the web these days. Whole careers are launched on blogs, and if you are able to capture the continued interest of readers you can pretty much solidify a place in Internet history. But writing content isn’t really the whole problem. Most of us can generate something that will appeal to at least one demographic, and often two or three at one time. So why is it that some people are so much more successful in their attempts? The secret (that…
  • How To Come Up With An AWESOME Content Idea (Even When Everything Seems To Have Been Taken)

    Ann Smarty
    18 Aug 2014 | 6:38 am
    There is a common question among people these days, from book author to amateur bloggers, in particular those who are new to the medium. They want to know how it is possible to come up with an original idea anymore. Hasn’t everything been taken? With the creation of the Internet, we have been provided with access to content in a way never seen before. We can share our own work, see the work of others, and bypass the step of finding someone willing to publish and promote it. That task now falls to us as individual creators, and the platform is massive. Due to this information overload,…
  • Digital Assets to Get People TALK about You by @JimBoykin at #CZLSF

    Ann Smarty
    13 Aug 2014 | 3:11 pm
    I am at ClickZ today tweeting and blogging what’s going on here. Here’s my favorite topic: Creating awesome content (digital assets) to generate natural links and traffic – wonderfully presented by our own Jim Boykin. Digital assets accomplish lots of important goals: They get people TALK about you! They turn your site into a BRAND => Create great digital assets that will drive social media shares, links and brand mentions => positive search signals Types of digital assets: PDFs, polls, eBooks, videos, podcasts, tools, widgets, indepth article, contests….
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    Posts from the Econsultancy blog

  • Can your LinkedIn company page replace your corporate website?

    Chris Reed
    28 Aug 2014 | 7:00 pm
    There is a debate among marketing and corporate communications professionals as to what is more engaging and important. Is it your company’s LinkedIn page or your company’s website? Undoubtedly I believe that it is your LinkedIn company page and here‘s why. Many people say that they have posted blogs and articles on their company website and very few people have read them let alone shared them. They are basically getting no engagement. The answer to me is a pure numbers one. Build it and they will come is a myth. Build it and you have to spend dollars marketing it. However if someone…
  • Three ways to duplicate LinkedIn ad campaigns

    Jeff Rajeck
    28 Aug 2014 | 9:08 am
    LinkedIn ad targeting is great. But when you have to duplicate a campaign, you may run into trouble. Here's how you can avoid it.The merits of advertising on LinkedIn have been debated to a great extent with widely varying opinions about its effectiveness. One thing everyone agrees on, though, is that LinkedIn probably has the best targeting of any social media site.   No other platform allows members to be so clear about who they are, what they do, and their place in society. And this detail makes targeting on LinkedIn a dream when compared to the tortuous guesswork required to find an…
  • The complete guide to setting up and running a WordPress site

    Christopher Ratcliff
    28 Aug 2014 | 7:44 am
    Earlier this year I embarked on a series of in-depth articles detailing how you can set up your own WordPress blog, using my own relevant experience and expertise.  This turned into a three-month long 10-part epic with various digressions into other semi-related blogging matters. Imagine Lord of the Rings but slightly less wordy and definitely less ork-filled. This compendium is as an attempt to condense my own sprawling epic into one handy guide. Here you will learn: the differences between and, how to set up your blog, advice for writing your first post, using…
  • Seven of our favourite social campaigns from August 2014

    David Moth
    28 Aug 2014 | 7:09 am
    It's approaching the end of August so it's time to round up some of the more interesting social campaigns we've seen this month. This time it includes Doctor Who, Nordstrom, Volkswagen, Comparethemarket, Dr Pepper and Acura. For more of the same check out our campaign round ups from June and July. Enjoy!Doctor Who Among the various advertising and PR undertaken by the BBC to promote the new series of Doctor Who was a YouTube takeover that allowed users to pilot the Tardis. Players had to move the Doctor’s spaceship through a vortex using their keyboard and were rewarded with exclusive…
  • Instagram’s Hyperlapse: a new social video toy for brands

    Christopher Ratcliff
    28 Aug 2014 | 3:46 am
    Instagram has a new standalone tool and in just two days it has captured the interest of various trend-savvy brands and made this writer waste an entire evening playing around with it. I think you’ll agree when you see the results below, that it was totally worth it. Hyperlapse is a standalone video app designed by Instagram, allowing the user to capture high-quality time-lapse videos even if the smartphone is moving.In case you need a quick refresher, time-lapse is a technique where video is captured at lower frame-rate than normal and then played back at a standard-frame rate. Therefore…
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  • Security Breaches in Healthcare: How To Protect Patient Data

    28 Aug 2014 | 6:52 am
    Just days ago one of the country’s largest healthcare systems announced it had become the victim of a cyber attack from China. Personal data, including social security numbers, from millions of patients was accessed as part of the attack. The so called “APT 18” hacking group is suspecting of being behind the attacks. The group, which may have links to the Chinese government has historically targeted aerospace and defense related companies. This attack should serve as a warning to other hospitals and healthcare organizations of all sizes. Hospitals house a tremendous amount of personal…
  • No Time for Blogging? Think Again!

    Caroline Bogart
    26 Aug 2014 | 10:13 am
    Even as a content writer, I’ve always been a little on the fence about blogging. My hesitation with it is the same hesitation many of my clients have: Do I have the time and resources to continue to feed a blog? Guess what? You do! But it’s going to take some thought and planning before you even head down that path. Why Blog Now? Start by asking yourself “why should I blog now?” Some reasons you might consider: It’ll help other marketing efforts. Support your tradeshow efforts with blog posts leading up to them and after them. Feed your email newsletters with blog posts. Venture…
  • Laws of Marketing Power: Avoid the Unhappy and Unlucky

    Paul Richlovsky
    25 Aug 2014 | 12:45 pm
    “There is only power and good fortune to be obtained by associating with the fortunate.” –Robert Greene, The 48 Laws of Power Marketers know that happiness is powerful. By creating feelings of good fortune and happiness, your brand attracts people to believe in the ideals it represents. Just as powerful, however, is its opposite, which should be avoided at all costs. Hence Law 10 from Greene—Infection: Avoid the unhappy and the unlucky. As I wrote about last week, playing into people’s fantasies is a key to marketing power. If you can convincingly associate your…
  • Content vs. SEO: Which Is More Important?

    Greg Stockmaster
    25 Aug 2014 | 6:45 am
    When Bill Gates coined the term “content is king” back in 1996, few people thought that quote would turn into an industry cliché, yet almost 18 years later, we’re debating whether content truly is king more than we ever did in 1996. Many SEOs these days frequently ask, or are frequently asked, the question of whether they should focus on building content or SEO. While this is a perfectly reasonable question to ask, it’s important to remember that the true “king” of digital marketing is not content or technical SEO, it’s context. Why Context is the True King…
  • In Healthcare, You Are Your Keywords

    Matthew Fieldman
    21 Aug 2014 | 7:31 am
    You’ve invested a lot of time, effort, and resources to ensure that your website looks beautiful, contains exciting content, and engages the visitor.  So why is your hospital’s website not generating as much traffic as other healthcare pages on the web? Healthcare digital marketers devise creative and innovative search engine optimization (SEO) techniques to build traffic for their healthcare organization, but they all share one common trait: they are all based on the meticulous, strategic selection of target keywords. Selecting appropriate organic keywords is the foundation and…
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    Marketing Technology Blog

  • Listening Isn’t Enough. Your Social Strategy Needs these 4 Elements for Success!

    Douglas Karr
    28 Aug 2014 | 1:11 pm
    Absolutely love the message here from South Africa’s premium retailer Woolworths. Digital Editor Sam Wilson discusses how Socialbakers‘ products, Analytics and Builder, enable her team to drive brand engagement and deliver powerful social insights to company executives. Woolworth’s strategy is beyond simply listening and responding via social media. There are 4 other elements mentioned by Sam that have helped them succeed, both externally and with their internal leadership. Analysis – access to slice and dice a large amount of data to monitor real performance on their…
  • How Trust and Online Purchase Behavior are Evolving

    Douglas Karr
    28 Aug 2014 | 9:31 am
    Within the last few years, online purchase behavior has changed significantly online. Having a trusted site continues to be a key issue involved in any transaction and so consumers tended to buy from only sites they could trust. That trust was indicated through third party certificates, online reviews, or even a local retail presence. As commerce continues to move online, though. 40% of Internet users globally – over a billion users – have made a purchase online. One key to trust can be the payment gateway. A trusted payment gateway like PayPal, where a consumer has recourse in a…
  • What Is Tag Management? A List of Enterprise Tag Management Systems

    Douglas Karr
    28 Aug 2014 | 7:26 am
    Some of the verbiage that people use in the industry can get confusing. If you’re talking about tagging with blogging, you probably mean selecting terms that are important to the article to tag it and make it easy to search for and find. Tag management is a totally different technology and solution. In my opinion, I think it’s poorly named… but it’s become the common term throughout the industry so we’ll explain it! What is Tag Management? Tagging a site is adding some script tags to the head, body or footer of a site. If you’re running multiple analytics…
  • Beware of Guest Posts

    Douglas Karr
    27 Aug 2014 | 10:24 am
    As you’re looking to develop content for your site, it’s always a challenge to keep up the desire for great content. You may be tempted to accept guest bloggers from time to time for your blog. Each and every day we get offers to pay for sponsored posts as well as requests for guest posts. We tested paid posts many moons ago and immediately stopped – I’d be surprised if we have any left that are public. The quality was always terrible, the content was never focused for our audience, and the goal was almost always to sell and never to provide value to our readers. Guest…
  • Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem

    Jenn Lisak
    27 Aug 2014 | 9:51 am
    As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns we’ve deployed. However, one piece of the marketing technology ecosystem that is sometimes overlooked is the way we manage our files, including media, images, text, video and more. Let’s face it; you can’t just have a folder on your computer to manage projects anymore. You need a central repository for your team to access and share the…
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  • Overcoming the Challenge of Innovation in Search Marketing

    Allison Burback
    28 Aug 2014 | 9:57 am
    When it comes to work (or life, let’s be honest) it’s easy to get in a rut and find yourself always playing follow the leader. At the 2014 Google Think Performance Event I had the privilege of attending they set out to challenge attendees to change this. The theme for the day was Breaking Mental Models. Speakers included Lisa Bodell, Founder and CEO of futurethink, Jessica O. Matthew, Co-Founder and CEO of Uncharted Play and Dr. Lawrence Hofmann, Chief, Interventional Radiology, Stanford; Co-Founder, Grand Rounds, among others. Several Googlers presented as well, giving us the tools to…
  • Add3: 9th Largest Agency in Seattle

    Paul Uhlir
    19 Aug 2014 | 3:36 pm
    Last week we learned that Add3 was the 9th largest agency in the Puget Sound region in 2013 as ranked by the Puget Sound Business Journal. We were #12 on the 2012 list – so things are definitely moving in the right direction! This ranking is based on top line revenue. We delivered $6.8 million in 2013 and are on pace for a much bigger number in 2014. What stood out most to me in the report is the age of our agency versus all of those above us. We were founded in 2011, the next youngest agency ranking higher was founded in 2005. Great growth in a short amount of time. It goes without…
  • PPC Case Study: eBook Launch Increases Conversion 388%

    Ashley Kennedy
    14 Aug 2014 | 9:51 am
    New Case Study! Know your audience! This case study demonstrates the importance of serving your users the right content when optimizing PPC campaigns. Paid search campaigns do a great job of generating traffic, but assets and landing pages are the critical elements that determine conversion volume. In the case study below, we highlight the effectiveness of leveraging your assets to facilitate growth. Client Profile Retargeter is a company based in San Francisco, CA and is a platform for display advertising that specializes in retargeting and audience targeting. When Add3 assumed management of…
  • Getting Results! Add3′s Blog Redesign Improves Engagement

    Ben Lloyd
    7 Aug 2014 | 11:14 am
    Add3 launched a re-vamped content & blogging initiative back in February. The blog was already there, and before the first post went live and over the first several weeks, we made a few technical and “blogginess” updates to the blog. These updates included like adding social follow/sharing functionality, updating to the Yoast SEO plugin and incorporating OpenGraph and authorship markup, adding markup for Twitter cards, adding related posts, etc. Most of this was done in a piecemeal fashion. Things have been going well, and the results have been pretty good. Add3 has seen an…
  • AdWords Advanced Video Advertising Certification

    Ashley Davis
    30 Jul 2014 | 12:05 pm
    Get ready: Google AdWords has now released a new certification to set you apart from the pack. Show off your video knowledge and add another line to your LinkedIn Profile with the Video Advertising advanced certification from AdWords. What You Really Need To Know Said to be one of the hardest exams to date (you need an 85% to pass), this 74-question, 90-minute exam covers basic and advanced YouTube and Display Network concepts.  Google will tell you that it covers topics such as “ad formats, targeting and reporting,” but from our perspective there was a greater emphasis on mastheads than…
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    Ker Communications

  • I didn’t mean to break Google’s rules… except that one time

    Nick Ker
    25 Aug 2014 | 6:30 am
    “I swear, I didn't mean to violate Google's Quality Guidelines... well, except that one time." I didn’t mean to break Google’s rules… except that one time is from Ker Communications
  • Link Removal Services

    Nick Ker
    6 Aug 2014 | 8:02 pm
    Our Link Removal Service is what you need if you find yourself facing a link-based penalty or have been hit by the Penguin algorithm update. Link Removal Services is from Ker Communications
  • Are We There Yet? The Long Road To SEO Success

    Nick Ker
    10 Jul 2014 | 4:31 pm
    SEO consultants deal with this frequently. Everyone would like to see results as soon as possible. But SEO just does not work overnight... Are We There Yet? The Long Road To SEO Success is from Ker Communications
  • Three Ways To Fix Multiple Google+ Local & Places Listings

    Nick Ker
    5 Jun 2014 | 11:21 am
    Three Ways To Fix Problems with Multiple Google+ Local, Brand & Places Pages Merge Brand & Local Google+ Pages - Transfer Business Reviews - Claim Google Listings… Three Ways To Fix Multiple Google+ Local & Places Listings is from Ker Communications
  • Parrots In The SEO Echo Chamber

    Nick Ker
    30 Apr 2014 | 3:09 pm
    All it takes is one reasonably well known SEO blog to present something as "fact" and it can and will be repeated as if it is a truth set in stone. Why? Parrots In The SEO Echo Chamber is from Ker Communications
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  • 4 Epic Content Marketing Campaigns For The Financial Sector

    Cat Fyson
    28 Aug 2014 | 2:59 am
    For those not directly involved in it, the finance industry can often be seen as a boring sector. Even those in the business may find it initially difficult to come up with fresh, imaginative ideas which will lead to conversions. However, as these four absolutely epic Content Marketing examples prove, even the plainest of industries can be creative if approached from the right angle. Take a look at the four we have included. Let us know what you think – do you agree? Is there a campaign you’d like to add? Get in touch in the comments section. Barclay’s Business Resource Any…
  • An Introduction To Social Media Advertising

    Laura Phillips
    27 Aug 2014 | 3:46 am
    This is the transcript for our new video. Hello. Today we’re going to look quickly at getting started with social media advertising. We talked in previous videos about where companies that don’t use social media enough or don’t see it as a priority for their business. Social media advertising is kind of the same thing. Depending on your vertical, it can be a really cheap way to get out a load of brand awareness. We’re seeing a lot of companies now are using various types of social media advertising. The ones who don’t maybe get left behind a little bit. So…
  • Free Social Media Reporting Tools

    Kieran Sait
    26 Aug 2014 | 1:48 am
    In today’s Digital landscape, social media is a great tool for businesses to communicate and build relationships with audiences. In most cases, it has become an essential tool for long terms success and survival, particularly if you’re in a volatile or busy market. To ensure that your business doesn’t drop the ball on Social Media, it’s imperative that you adopt a rigorous approach to analytics and reporting. Previously on the Koozai blog, we have looked into some great free tools for scheduling and managing a social media marketing campaign, as well as what to consider when…
  • Why These 4 Financial Companies Are Winning At Social Media

    Harry Gardiner
    21 Aug 2014 | 2:47 am
    In a perfect world, social media should be the best investment your business has ever made, but the reality is that many brands are still unsure as to how to properly manage their social profiles. A good example is the financial sector; but whilst there are some brands struggling, there are others leading the way – let’s take a look at these and learn the lessons as to why they’re doing so well. Admittedly, some industries lend themselves better to social than others. The financial industry, for example, could be considered relatively dry. However, where there’s a will…
  • Why Use Google Analytics To Help With Your Content Marketing

    James Perrin
    20 Aug 2014 | 3:48 am
    Hi there. Today we’re going to be looking at using Google Analytics to help improve your own content marketing efforts. But before we get into that, a quick question. When it comes to your own content marketing efforts, how are you reporting on it? Are you using a variety of platforms and software? If you are, think about the following questions. How much is it costing you? Are you getting the right source of metrics? And how long is it taking you to compile that data and that information? Because the good news is that Google Analytics is free. You can get a lot of data, and it’s…
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    Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

  • How to get what you really want

    Andrew Wee
    27 Aug 2014 | 9:59 pm
    Click here to view the embedded video.Are you happy with everything you have right now?If so, stop reading this and head elsewhere.If not, read on.The following steps will help if you want to be successful in business and/or your personal life:Having goalsHaving a way to reach those goalsReaching those goalsSounds easy, doesn’t it? I guess most of us know what we need to do. But we don’t do it. The execution is a different thing.I’ve worked out some steps that help me get what I need to get done about 95% of the time (I’m human after all).Let me break them down.Having…
  • Kindle writing challenge week 1: $1,000 on the line

    Andrew Wee
    23 Aug 2014 | 5:29 am
    Click here to view the embedded video.Note: If you haven’t checked out the original post, you can read it Kindle writing challenge, you can go read it now. It’s ok, I’ll wait.Ok, read it? Cool.We’re into day 9 of the challenge and with $1,000 on the line for meeting the target, you can look at my progress at the Google Doc I created to track my progress.Having not written anything that was long in the past 6 months, it took some momentum to get started again, but once I got going, it became quite easy.At the end of week 1 (ie: day 7), I’m at 3,871 words, beating…
  • kickassmarketer shows you how to pwn mobile CPA marketing

    Andrew Wee
    19 Aug 2014 | 11:25 pm
    Click here to view the embedded video.Dan Matejsek (pronounced ma-tay-sek), also known as kickassmarketer, recently posted a 48-minute long video in AffPlaybook, which could shed a lot of insight for new and experienced mobile marketers.As an experienced affiliate and now offer owner, Dan has generated revenue in the 8-figure range with Android apps.While I am already familiar with several aspects of mobile marketing, Dan shared a number of points from his presentation which are new to me and key to making a mobile campaign with a higher chance of success.Here goes:While affiliates are very…
  • Kindle writing challenge

    Andrew Wee
    15 Aug 2014 | 7:08 am
    Click here to view the embedded video.Have you ever have a project that you wanted to get out because it’ll be good for you, but you’re just keeping busy with other projects?I have been planning to get back to writing fiction for the Kindle platform for the longest time, but consulting work, affiliate campaigns and other stuff kept getting in the way.So here is something exciting to put out as a challenge.I read this post about a USA Today bestselling author who writes just 500 words a day. Every day.So I’m working out a system to write a 20,000 word fiction book in 40 days (ie: 500…
  • Boost your business with Singapore’s Productivity and Innovation Credit scheme

    Andrew Wee
    13 Aug 2014 | 2:48 am
    Click here to view the embedded video.In an initative to help Singapore businesses combat rising costs, develop new technology and boost their efficiency, the government launched the Productivity and Innovation Credit (PIC) scheme.The PIC scheme provides tax benefits for businesses that invest in productivity and innovation activities and successful applicants enjoy tax credits and reimbursement of their approved expenditure.That means buying items like computers and other equipment to improve their company’s operations can result in full reimbursement of their business expenses.For the…
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    SEO Andy

  • 5 Essential Components of a Successful Pinterest Sales Strategy

    Jawad Khan
    27 Aug 2014 | 6:00 pm
    Out of all the social networking platforms, Pinterest has the largest percentage of ecommerce users. From a total user base of more than 70 million, almost 80% of Pinterest users are women. Naturally, it comes as no surprise that women apparel and other related products are among the most successful product lines on Pinterest in terms of sales. Pinterest has also introduced a number of features to help ecommerce users, and, in my personal opinion, it might gradually evolve into a full fledge social ecommerce portal like Etsy. However, while Pinterest itself facilitates ecommerce and product…
  • Creating 301 Redirects with Excel – FREE Spreadsheet

    Andy Kinsey
    25 Aug 2014 | 11:00 pm
    Creating 301 Redirects can be a fiddly job, writing out a redirect one by one can take an age – even for an SEO with experience we don’t want to be sat there writing out the redirects. So instead to make the process a little quicker I have created a 301 Generator in Excel, this spreadsheet is to accompany my SEO Checklist for Website Relaunches. There are a few ways to use this spreadsheet, below is the most basic and helpful use that ANY website owner could use. This 301 generator is not just for those relaunching a website but also those who just need to create a bunch of…
  • Website Relaunch SEO Guide – FREE Checklist

    Andy Kinsey
    22 Aug 2014 | 8:12 am
    Every few weeks I talk with a client about the potential impact redesigning a website could have on their business, both in the long and short-term. Inevitably, the website redesign will in the long-term have an objective to increase conversions and improve business. But many web agencies often over-look the impact in the immediate future following a redesign, that of potentially loosing rankings and website traffic. But this doesn’t need to be the case, you can mitigate this potential loss and that is what I want to talk about in the post. The task of retaining traffic and rankings…
  • Infinite Ways To Beat Google

    Andy Kinsey
    20 Aug 2014 | 5:01 pm
    Seriously, you too can get to be the top of Google search rankings for your chosen keyword or key phrase. This blog post is going to be the longest in history, ever ever … ok, let’s be honest it won’t, but it will tell you How to Beat Google and Get to Number 1 on Google! But first I want to give you a bit of background as to this blog post. It was inspired by the Infinite Mile Warranty now offered on all Tesla Cars batteries and drive trains (they are electric super cars) and is also retroactive. Wouldn’t it be great to have an Infinite Mile Warranty on your car! Just…
  • How to Change Your Facebook Fan Page Web Address

    Andy Kinsey
    18 Aug 2014 | 4:00 am
    The web address or “username” of a page (or profile) is an important part any facebook page, and digital marketing plan. In general something short and snappy is ideal – though short and descriptive can be just as good from a marketing point of view. The top reasons to Get a Facebook Web Address are: Ease of Access and Recall By default addresses are just numbers, getting your own web address makes your page easy to access and remember. Brandability Your brand is important, by having your brand in a web address you can show this is your official presence on facebook.
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    SEO Marketing Blog by Brick Marketing

  • Reasons Why Your Content Isn’t Getting Shared

    Nick Stamoulis
    28 Aug 2014 | 6:00 am
    There are many reasons to be creating content on behalf of your business. Content informs your target audience and establishes your business as a thought leader in the industry which generates trust. This is the top goal of content, but another goal of content should be to get it shared. Content that is shared in the form of links on other web pages or within social media helps to improve your SEO efforts. If you have a respectable social media following but notice that your content is getting very few shares, or maybe even no shares, you might be doing something wrong. Here are 4 reasons why…
  • Feed Your Social Media Machine

    Danielle Bachini
    27 Aug 2014 | 6:00 am
    Social media is a must for businesses of all sizes and from all industries today. In addition to a business website, a business social media page serves as an additional source of information for the consumer. It can aid in the decision making process during the consideration stage or encourage repeat purchases from existing customers. Consumers expect a business to have a social media presence today just as much as they expect a business to have its own website. In the minds of many, a business today that lacks social media pages lacks credibility. What those businesses also lack is…
  • How Site Speed Impacts Website Performance

    Brick Marketing
    27 Aug 2014 | 5:55 am
    Most of us access the internet over high-speed broadband or wireless networks, leaving dial-up internet a thing of the past. Even though most users are able to surf the web at high speeds, the speed at which your website operates is a major factor in how the site performs not only in search, but as a website overall. If you are building or redesigning a website, you need to make sure that your content and back-end are all set up so that there are no lags in your website speed. Here are just a few ways that site speed affects overall website performance: Makes or Breaks the User Experience…
  • How Much Traffic is that Blog Really Worth?

    Shawna Wright
    26 Aug 2014 | 5:30 am
    In July 2012 this client’s blog pulled in 3,416 visitors. Two years later that number hit 14,892! That’s more than a 400% increase in traffic to the blog over a two year period. How exactly did we grow traffic to the blog so substantially in such a relatively short amount of time? First off, we committed to at least two blog posts a week every week. Every single one of those posts was optimized for SEO and promoted on Twitter, Facebook, and LinkedIn through both the company page and various LinkedIn groups. That heavy social promotion was great for a surge of traffic every time a…
  • Ways to Build Your Content Audience

    Nick Stamoulis
    25 Aug 2014 | 6:00 am
    In a recent interview with Jeffrey Rohrs, VP of ExactTarget’s Marketing Insights Team, we asked him how a website owner can get their content the attention it deserves. His response: “Content marketers need to understand that publication does not equal distribution. “Build it and they will come” strategies are a path to failure for websites, mobile apps, videos, and content of every shape and size. Accordingly, content marketers need to take a greater interest in helping their companies build what I call proprietary audiences—the subscribers, fans, followers, and other direct…
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    Web Gnomes

  • A Real World Negative SEO Case Study

    13 Aug 2014 | 11:55 pm
    Yesterday, someone explicitly threatened to launch a negative SEO attack against our website. Unless we pay a sum of money in the next 24 hours, our backlink profile will be flooded with toxic links. (Honestly, it all sounds like the plot of a terrible James Bond movie. But I digress.) We have no intention of […]
  • How I Would Fix Grantland’s SEO: An In-Depth Audit

    19 Feb 2014 | 3:32 am
    I am a full-blown sports junkie, which means I spend WAY too much time looking at sports sites: ESPN, Sports Illustrated, and of course, Grantland. About a month ago, I was feeding my sports addiction when I noticed Grantland was completely redesigned. We launched Grantland's new redesign today – it's our 3rd incarnation making it […]
  • The Most Actionable SEO Tips Ever

    25 Sep 2013 | 2:03 am
    Everyone loves a good tip, but unfortunately, many of the SEO tips floating around have become outdated. And even if a tip is still current, it’s usually not very actionable. To solve this problem, I contacted some of the best SEOs in our industry and asked a simple question: What is your absolute best, most […]
  • Gnome Likes: Google Slapping Mozilla, Penguin Party & Better SEO Metrics

    29 Apr 2013 | 3:30 am
    Remember a few months ago when I said, Gnome Likes is “back and better than ever in 2013!” Yeah… me either In my defense, last month’s newsletter was jam packed with exciting SEO news. But you’re right: that’s not good enough, which is why I’m dusting off the cobwebs for an extra special edition of […]
  • Gnome Likes: Blogging About Anything, Post Ideas & SEO Audits

    14 Jan 2013 | 6:02 am
    In case you didn’t notice, the Gnome Likes series took an extended vacation over the holidays, but now, it’s back and better than ever in 2013! There haven’t been any recent Google update announcements (Panda #23 went live right before Christmas, but that was weeks ago) so we’re going to jump right into this week’s […]
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    Vertical Leap » Blog

  • The importance of ongoing SEO for your website

    Chris Pitt
    20 Aug 2014 | 7:02 am
    It is a common misconception that SEO is a ‘set it and leave it’ activity. It is not. SEO should be approached as a long term strategy that... Read more The post The importance of ongoing SEO for your website appeared first on Vertical Leap.
  • The importance of reputation management in search results

    Tom Chapman
    19 Aug 2014 | 12:08 am
    In business, reputation is everything. It doesn’t matter what you’re selling or how many customers you have, if you’re regarded as an unreliable company, your firm is doomed... Read more The post The importance of reputation management in search results appeared first on Vertical Leap.
  • Four reasons you can’t ignore SEO

    James Lee
    14 Aug 2014 | 4:42 am
    Sometimes SEO gets a bad name, as if optimising websites is a dark art form. Those who practise it can be found dancing under the full moon chanting... Read more The post Four reasons you can’t ignore SEO appeared first on Vertical Leap.
  • How to reduce bounce rate with custom 404 pages

    Nick Pearse
    13 Aug 2014 | 12:54 am
    Ok, so a 404 page is not something you typically want site visitors to encounter, but that doesn’t mean you shouldn’t be prepared for when they do. Not... Read more The post How to reduce bounce rate with custom 404 pages appeared first on Vertical Leap.
  • Google continues to recognise local businesses with the ‘pigeon’ update

    Emily Smith
    11 Aug 2014 | 8:35 am
    On July 24th, SEO professionals from across the industry noticed a change in local search listings, both in web search and Google Maps results. It became pretty evident... Read more The post Google continues to recognise local businesses with the ‘pigeon’ update appeared first on Vertical Leap.
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    SEO Los Angeles » Blog

  • Doing Lead Generation The Right Way

    jon rognerud
    13 Aug 2014 | 7:03 pm
    Filling your marketing and sales funnel of prospects that fit your business profile will add a significant boost to your firm. Leads and lead generation project work is the lifeblood of any business. There’s an opportunity here, but it must continually be developed and nurtured. Whether you are a startup or have an established business, a system for the “perfect” profile client attraction must be created and communicated. It must be continually tested and added into your existing networking and referral process. It must evolve from change and validated for positive returns every step…
  • How To Create a New Website That Sells

    jon rognerud
    2 Jul 2014 | 7:53 pm
    We’ve Created and Researched Thousands of High Performance Websites In The Last 18 Years And Spent Over $100k A Year Implementing & Tracking Results. Here Are 10 Key Things We’ve Learned. As a webmaster and entrepreneur, the ultimate goal is to create a natural, quality visitor attraction – so you can get & qualify new opportunities and more sales. This way, you’ll boost revenue for your business and via your online venture. Using existing personal and business networks — referrals and direct outreach (telemarketing) works for many. It is very possible…
  • Facebook And The New Content Policies: What You Need To Know

    jon rognerud
    6 May 2014 | 12:45 pm
    Does your Facebook feed seem a little less noisy to you? Sure, you’re still seeing your best friend from elementary school’s engagement announcement and the 16th album of baby photos uploaded by your cousin on the other side of the country, but what about that useful business page you liked a while back? Who’s Being Affected? Every business on Facebook large or small is being affected by these sweeping content policies. The organic presence of a company as big as Lifelock on Facebook nor a mom and pop convenience shop on Facebook are safe from these changes. Facebook has…
  • 7 New Twitter Ways To Specifically Use Direct Response Lead Generation – A Checklist

    jon rognerud
    24 Apr 2014 | 1:20 pm
    Recent Twitter stats show that the Twitter platforms send over 500 million “tweets” (messages and links, up to 140 characters) per day. This includes pure network messaging, custom applications and network tie-ins. Twitter is a social media network. Social media can be a useful medium for you. At the same time - while campaigning on Twitter can create A LOT of exposure, engagement and lead flows for your business, there are new and different ways to consider. THESE ARE IMPORTANT IF YOU WANT QUALITY LEADS ON TWITTER. Don’t just use social media for followers and…
  • How To Use Your Online Education to Market and Grow Your Business

    jon rognerud
    20 Mar 2014 | 2:43 pm
    You are finally living the dream. You’re the boss of your own business and everything is perfect. Now…if only you could figure out how to apply all that great information you have spent the past few years learning in school. Translating textbook case studies and imaginary scenarios into marketable skills for your company can be tough. In fact, a 2011 study by the Harvard Graduate School of Education found that learning based on actual work situations was the top way youths prepare themselves for the workforce. There are many skills you can develop while earning your degree online.
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    Online Marketing Simplified

  • New AdWords Feature: Increase Keyword Profit with FREE Call Conversion Tracking

    28 Aug 2014 | 6:00 am
    With mobile usage growing in popularity, more and more conversions happen over the phone versus online.  A quiet announcement last week by Google to offer FREE website call conversion tracking is something all PPC managers and agencies should utilize.  This post will explain why this is important and how to set it up to drive […] The post New AdWords Feature: Increase Keyword Profit with FREE Call Conversion Tracking appeared first on Online Marketing Simplified.
  • The Essence of AdWords in 876 Words [Infographic]

    Joe Putnam
    25 Aug 2014 | 6:00 am
    In January of 2013, Adam Kreitman of Words That Click wrote a post for the Crazy Egg blog titled “The Essence of AdWords in 876 Words.” It was an incredible post and something we thought deserved to be turned into an infographic, so we teamed up with Crazy Egg to do just that. Below you’ll […] The post The Essence of AdWords in 876 Words [Infographic] appeared first on Online Marketing Simplified.
  • 7 of the Hottest PPC Marketing Articles from This Week

    Joe Putnam
    22 Aug 2014 | 8:41 am
    Keeping up with the latest PPC news each week is a challenge so once again we’ve come up with a list of some of the hottest PPC and AdWords related posts from the last week. The combined shares for this week’s posts is 4,783. There were also some big updates this week like call conversion tracking and […] The post 7 of the Hottest PPC Marketing Articles from This Week appeared first on Online Marketing Simplified.
  • How One Marketer Used Long-Tail Content to Generate 400,000+ Organic Visits in a Single Year

    Joe Putnam
    20 Aug 2014 | 6:00 am
    In this interview, we speak with Richard Jacobs of Speak Easy Marketing, Inc. about how he generated 400,000+ organic visits by writing long-tail content for a very competitive industry—DUI lawyers. You’ll learn: How he used targeted articles to generate 400,000+ visits in a single year. The process he used to write over 100 articles. How his […] The post How One Marketer Used Long-Tail Content to Generate 400,000+ Organic Visits in a Single Year appeared first on Online Marketing Simplified.
  • Why You Need to Eat a Live Frog First in Order to Be Productive

    Joe Putnam
    18 Aug 2014 | 6:00 am
        If you’re like me and had never heard this quote by Mark Twain, you were probably a little confused by the title of this article. Eating a live frog refers to completing a task that really, really sucks. I mean, eating a live frog would be fairly traumatizing, right? So the advice intended […] The post Why You Need to Eat a Live Frog First in Order to Be Productive appeared first on Online Marketing Simplified.
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    Heroic Search

  • Back To School Ecommerce Stats

    Jared Carrizales
    14 Aug 2014 | 4:30 am
    As marketers, we’re always on the lookout for insight into the spending habits of the people we’re trying to reach. Today, the site search specialists at Nextopia have shared an infographic with us that gives us a glimpse into such information. The graphic itself illustrates common (and much-needed) stats including who’s spending the money, and what they’re spending […] The post Back To School Ecommerce Stats appeared first on Heroic Search.
  • 3 Types of Content People Care About

    Kali Hawlk
    30 Jul 2014 | 5:00 am
    You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or haphazardly slap an email campaign together, hit send, and cross […] The post 3 Types of Content People Care About appeared first on Heroic Search.
  • Can Reddit Help You Get the Word Out?

    Abbie Reedy
    2 Jul 2014 | 2:50 pm
    If you’ve heard of reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone.  Of all the social media outlets available to the masses, reddit might be one of the trickier to utilize effectively, and it is certainly not for every kind […] The post Can Reddit Help You Get the Word Out? appeared first on Heroic Search.
  • 5 Resources to Find Fresh Ideas for New Content

    Carrie Smith
    13 Jun 2014 | 6:54 am
    Finding new content to publish every week can become difficult and somewhat time consuming. Whether you’re the person who comes up with the topics for the editorial calendar, or you’re the one writing the topics yourself, there’s always a need for new ideas. Fortunately there are some great resources that will inspire you and ensure […] The post 5 Resources to Find Fresh Ideas for New Content appeared first on Heroic Search.
  • How to Hire a Great Writer: 4 Questions to Ask

    Carrie Smith
    21 May 2014 | 11:09 am
    So you’re ready to hire a writer? Awesome! However, finding a qualified writer who can accurately represent and portray the voice of your brand is no easy feat. You have to make sure they understand the industry, and are knowledgeable about certain topics. But there are a few additional things you should consider before working […] The post How to Hire a Great Writer: 4 Questions to Ask appeared first on Heroic Search.
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    Medical, Dental Practice Marketing

  • Make Written Communication More Readable for Patients

    27 Aug 2014 | 3:45 am
    Most experts agree that the average American reads at a 7th- or 8th-grade level. Yet, most doctors, nurses and other healthcare providers write at an 11th- or 12th-grade level. So chances are pretty high that you and your staff are writing over the heads of most of your patients. Older and less educated patients often report inability to understand the clinical language used in the messaging and written instructions they typically receive from their doctor’s office. How do you know what grade level you are writing to? Actually, there’s a very simple way to find out, and it’s included…
  • Who Is Patient 2.0 and Why Should You Care?

    27 Aug 2014 | 3:44 am
    Today’s typical patient is dramatically different from the typical patient a generation ago. According to Pew Research, nine out of 10 American adults now use the Internet regularly. And that figure is even higher among certain demographics. For example, Internet usage includes 99 percent of those living in households earning $75,000 or more. Among people aged 18-29 and people who hold college degrees, Internet usage is now 97 percent. And that’s not all… Patients have evolved The Internet and its massive popularity have led to the evolution of your typical healthcare patient. Instead…
  • Current Clients Are Best Veterinary Referral Source

    25 Jul 2014 | 4:33 am
    Teaser: There is no better or more readily available source of new client referrals than your current clients. Current clients have firsthand experience with you, your staff and your practice. Current happy clients can be your best ambassadors. The only caveat: You have to ask for their referrals… When to Ask Clients for Referrals The best time to ask for a referral is when a client thanks you for your care or expresses satisfaction with their pet’s outcome. At that moment, the client is giving you an open invitation. Instead of just smiling and thanking them, you or your staff should say…
  • New Strategies for Online Veterinary Marketing (MDs and Dentists Should Also Take Note!)

    25 Jul 2014 | 4:31 am
    New strategies are attracting veterinary clients and referrals online, and they are less intrusive and less costly to you. If you are like most veterinarians, you want to know how you can take advantage of online social media, mobile web and online reputation management using today’s most cost-effective services… After years of being exposed to over 5,000 marketing messages every single day of our lives, we have become far less receptive to traditional media and marketing messages. That’s because traditional media such as newspaper ads, TV and radio commercials, direct mail and outbound…
  • Your Current Patients Are Your Best Referral Source

    27 Jun 2014 | 2:44 am
    There is no better or more readily available source of new patient referrals than your current patients. Current patients have firsthand experience with you, your staff and your practice. Current happy patients can be your best ambassadors. The only caveat: You have to ask for their referrals… The Perfect Opportunity to Ask Patients for Referrals The best time to ask for a referral is when a patient thanks you for your care or expresses satisfaction with their outcome. At that moment, the patient is giving you an open invitation. Instead of just smiling politely and thanking the patient,…
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    SPINX Digital Blog

  • How to tune up your Digital Marketing Strategy with these 3 questions

    Sukesh Jakharia
    7 Aug 2014 | 9:50 am
    Any successful firm starts with a digital marketing strategy. However, things may have changed since you planned your digital strategy, or you may not know some parts of your plan as well as you think you did. It’s time to hit the pause button, and answer these 3 questions for your digital strategy: Who Are Your Users? Who are your users? Your customers come to you because they’re looking to have a specific set of needs met. What are the commonalities that draw them to your firm? It seems both intuitive and overblown that you need to know your customers. It seems intuitive for the basic…
  • A SPINX App that Modernized an Industry

    Sukesh Jakharia
    5 Aug 2014 | 6:17 am
    Courtesy Michael Pittman Flickr Shipping and transportation are indispensable to making the modern world function normally. At any given moment, there are 20 million shipping containers on ships criss-crossing the world’s oceans, and tens of millions more on freeways. The modern economy has developed in such a way that most goods travel thousands of miles from where they’re produced to where they’re ultimately purchased. As The Atlantic Wire online magazine points out, it’s cheaper to ship fish from Scotland to China to be filleted and returned to Scotland than for those fish to never…
  • 3 Essential Apps For Your Beauty Website

    Sukesh Jakharia
    29 Jul 2014 | 6:05 am
    A beauty industry success story. Cosmetics is a $100 billion industry that’s crowded with household names that are synonymous with glamour. Rather than let themselves be scared off by the prospect of going up against L’Oreal or Estée Lauder, new cosmetics success stories shine each year. In 2014, cosmetics startup Julep showed how a savvy firm can leave its rivals in the dust and carve out a niche for itself. The company has found success by some very high-tech means: building word-of-mouth through online channels and accumulating startup capital through crowdfunding methods. Julep in…
  • How to Win the WebAward For Online Marketing

    Sukesh Jakharia
    22 Jul 2014 | 2:06 am
    Courtesy Marcella Palma Flickr Though it may lack some of the glamour of the Oscars, the WebAward is an esteemed honor in the American web marketing world. The WebAward is understood industry-wide as a benchmark for excellence in web marketing, and is highly sought-after. Any online agency working in web marketing and design should know how the WebAward works. It can make a difference in exposure, sales, and credibility. The WebAward Basics The contest is put on by the Web Marketing Association, which is a volunteer coalition of designers, advertising experts, and web professionals. The…
  • 3 Web Design Mistakes You Can’t Afford To Make

    Sukesh Jakharia
    15 Jul 2014 | 5:06 am
    Every year there are new hot trends in web design. Any savvy web designer knows the benefits of responsive design, and can tell you all about how cool parallax scrolling looks. But when a design trend catches on, another trend usually has to make way. Just like skeumorphism is getting phased out in favor of flat design, some trends need to go away to make room for new ones. Sometimes it’s necessary to call out the ones that overstay their welcome. Here are 3 web design trends to avoid. 1. Pop-Up Ads Ironically, an intrusive pop-up ad discourages users from reading a piece about…
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    Digital Marketing - Insights & Learning

  • New Banner Ad Dimensions Added in Adwords

    Priya Iyer
    14 Aug 2014 | 3:11 am
    Few days back I noticed some new ad dimensions mentioned in Adwords when I was checking for it. Some of the new sizes are surprising, as they are too big. Following is the summary of now available dimensions for image ads in Adwords:Square & Rectangle:200 × 200 Small square240 × 400 Vertical rectangle250 × 250 Square250 × 360 Triple widescreen300 × 250 Inline rectangle336 × 280 Large rectangle580 × 400 Netboard Skyscraper:120 × 600 Skyscraper160 × 600 Wide skyscraper300 × 600 Half-page ad300 × 1050 PortraitLeaderboard:468 × 60 Banner728 × 90 Leaderboard930 × 180 Top…
  • What is Penguin Update and How to Get Over It?

    Priya Iyer
    29 May 2014 | 7:43 am
    A "Penguin Update" is a name for Google’s change in organic search result algorithm, which can change the ranking of many websites involved in deceitful link building activities. During this update, Google verifies all the links pointing towards a website on various parameters and downgrades/upgrades the search engine ranking of that website.The period of 2010-2012 can be termed as a revolution in the field of link building. Almost all the website owners used to follow it as a ritual in SEO and ignored the quality of links they were building. But doing anything in excess definitely hurts…
  • Important Learnings from Email Etiquette Training

    Priya Iyer
    22 May 2014 | 3:34 am
    Do you think email etiquette training is not required, if you have been sending and receiving emails, without any negative feedback? Even I had similar opinions until yesterday.I accidentally entered an email etiquette training session, unaware of change in schedule of marketing collateral session. As I used to think of myself as an emailing pro, I thought to exit at the introductory slide, but then I realized that room was full and leaving the room would look offensive to the narrator, so I stayed and I really thank myself for this.First of all let me share the feeling, when the session was…
  • Have You Tried Linkedin Paid Marketing Yet?

    Priya Iyer
    14 May 2014 | 3:33 am
    I have always wondered about marketing on Linkedin, because it has a very niche reach and people login there to connect with others professionally, not for fun.Which kind of people can market on Linkedin and how?I got the answers once I started a paid campaign in this network. Niche reach is the strength of this channel and definitely not for those who come for fun on any social network.For any marketing campaign the target audience is very important and Linkedin provides variety of options to reach the most targeted range. But it is more beneficial for products & services that serves…
  • Some Really Good Channels for B2B Marketing

    Priya Iyer
    7 May 2014 | 4:28 am
    Looking for some help with B2B marketing?It is a tough nut to crack, because you are not trying to reach any random individual but the decision makers, who will request for a proposal only when they find a value in your products or services.Next question that arise is - How would you make them aware of your products or services?Even I have faced this question occasionally, when I used to think only as a PPC professional. But as a marketer we should not get stuck at same place every time, so I started seeking help from other marketers and they suggested me to hire marketing professionals from…
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  • Which Is Second Largest Search Engine?

    Nikhil Makwana
    15 Aug 2014 | 12:03 pm
    This is for all readers of Social Web Tech Talk. Last weekend, I was taking a backup of my laptop. At that time I found this infographic “YouTube is the second largest search engine“, which I created about 2 & half years back. Check this and let me know was I wrong on this? Share your words with us
  • How to Download Orkut Information to Computer?

    Nikhil Makwana
    30 Jun 2014 | 10:52 pm
    Orkut shutdown on September 30, 2014. Before its gone, you can take back-up of your Orkut profile with Google Takeout Page. This facility is available for Orkut users and will be available will September 2016. With Google Takeout, you can take backups of your Orkut Profiles, Scraped and Testimonials you received, Activities and your photos. See Also: How to Take Backup of Your Photos from Orkut to Google+ To start with, download information, make sure you have enough space with your computers to store the data. Step 1: Go to Google Takout Page. Step 2: Click on “Create Archive”. Google…
  • How to Export Photo Albums From Orkut to Google+

    Nikhil Makwana
    30 Jun 2014 | 11:52 am
    We are now about to say goodbye to Orkut on 30 September 2014. You can take backup / export your Orkut albums to Google+ Profile. Let’s start with Step by Step guide to import all photos to Google+ Step 1: Sign in into your Google+ Account Step 2: Visit this link it will open “Orkut Photo Importer” Orkut Photo Importer Step 3: Select albums you want to import. Select Orkut Albums to Import Step 4: Click on Import Selected button at from the top right corner of the page. See Also: How to download Orkut information to Computer? By, default your all album will be…
  • Orkut Shutdown on September 30, 2014

    Nikhil Makwana
    30 Jun 2014 | 11:31 am
    It’s time to say “GoodBye” to Orkut. Google made announcement that “Orkut will no longer available after 30 September 2014 till that time we can login to account, play games and can use our account as normal. We can do till Sep 2014 Export our photo album to Google+ Save Orkut Profile Scraps, Testimonials and communities posts on our computers via Google Takeout. See Also: How to Take backup of your Photos from Orkut to Google+ How to download Orkut information to Computer? We cannot do after Sep 2014 We will be not able to export photos to our Google+ Profile Apps, APIs and games…
  • Win-Win Situation with Google Product Listing Ads

    Nikhil Makwana
    28 Jun 2014 | 12:17 am
    Google Product Listing Ads (PLAs) are one of the best means of online selling of your products. When a user looks up for a product related keyword, Google displays PLAs on search pages that give product information like its image, price, product name, etc. The post here examines into effective ways of doing the Google Product Listing Ads for your business promotion. Let’s see how it can be helpful for your business. How to Start Using Google Product Listing Ads Google promotes all kinds of products by displaying relevant information for users who feed a search query for a specific product.
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    Inbound Marketing, Search Engine Optimization & Content Marketing

  • Keyword Research Made Easy With These 3 Tips

    Market Domination Media
    22 Aug 2014 | 6:38 am
    Many business owners get stuck when they performing keyword research for their paid search marketing campaign. Many will use Google’s Keyword Planner tool, but most of the times that isn’t enough. If you want to take your keyword research to a higher level take a look at these very simple tips to improve your research.Tip #1: Curate Keywords From Successful SitesThere is a good chance that you can quickly name off a half dozen websites that appear to control the paid search space in your market. You might notice that they are always occupying the prime real estate.They either have an…
  • 5 Features of Successful Infographics

    Market Domination Media
    21 Aug 2014 | 6:50 am
    The popularity of infographics have really increased over the years, and social media is really to thank. Nearly everyone is on social media and they love to share things on sites such as Facebook, Pinterest, and Twitter. Infographics do two things especially well. First, they allow the end user to absorb the information visually (which we do much better when compared to written data for example) and they allow people to share the information very easily thanks to social media.Wait, what is an infographic?Not all business owners are familiar with infographics, so let’s quickly define what…
  • Should Your Business be Blogging? The Answer is YES!

    Market Domination Media
    20 Aug 2014 | 10:22 am
    If your business isn’t blogging then you are missing out on a big opportunity. Some business owners assume that because they are small or located in a small market that they don’t need to worry about blogging, but that is the wrong approach. Small Mom and Pop shops as well as Fortune 500 companies can benefit from blogging, so if you aren’t then you need to start.There are so many reasons to blog, from customer interaction and branding to SEO opportunities. Some companies use their blog as a way to communicate with their customer base. It provides a great platform to announce…
  • 5 Ways You Are Wasting Money in Your AdWords Campaign

    Market Domination Media
    18 Aug 2014 | 9:14 pm
    The average business will waste a very large percentage of their paid search marketing spend, but addressing the problem in Google AdWords can be a difficult task for the majority of business owners that are trying to manage their own PPC campaign.Sometimes it is beneficial to focus on the basics and make sure that the structure and settings of the campaign are all correct. This can identify potential areas that are leading to wasted advertising spend and solving the problem can result in much less waste over time. A small business will typically have a very limited paid search marketing…
  • Improve Your SEO With 6 Simple Fundamentals

    Market Domination Media
    18 Aug 2014 | 6:50 am
    There are always going to be individuals (and SEO agencies as well) constantly looking for the golden egg when it comes to top search rankings. There are always new theories and speculation, and while it is always good to be proactive and on top of the latest news, sometimes people overlook the simple fundamental principles of SEO.We are constantly auditing websites and over the past few months we have gathered our data and put together a list of six simple fundamentals that we found a shocking number of websites were lacking.There is not a single factor that will just shoot a website to the…
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    Alessandro Marrella

  • Some news about me and summer announcement

    Alessandro Marrella
    4 Aug 2014 | 8:02 am
    First of all I would like to apologise with you. It has been two weeks since I last posted on this blog and my social network activity went down as well. I’m sorry, dear reader but don’t worry, I didn’t forget about you.Due to some circumstances such as the upcoming deadline to finish my thesis about how digital marketing can help small and medium businesses to achieve their strategic goals, my application to the University of Pisa for a Masters Degree in Business Informatics (looks like I’m gonna become an analytics expert ) and the consequent house seeking over…
  • 5 steps to build and improve your online presence

    Alessandro Marrella
    21 Jul 2014 | 9:36 am
    Being found online and acquire new followers is important both for people and businesses. In this post I will show you how to get started building your brand online, from some basic steps like “getting a website” to actively engage with present and potential customers. Let’s start now.1. Get a websiteScreenshot of my website. I’m using it for the same reason as you should: build my presence online.The following statement is valid for both your business and for yourself as a brand: you need a website. If someone looks at you online what do they find? If the first…
  • How to get the most out of the new twitter analytics

    Alessandro Marrella
    14 Jul 2014 | 9:05 am
    Last week Twitter updated their analytics dashboard. I decided to check it out and post here my advices to get the most out of it.The data availableThe dashboard is divided in 3 main sections, accessible through the top navigation menu: Tweets, Followers and Twitter Cards.The Tweets tabIn the Screen Shot below you can see an example of the @Buzzfeed tweet activity tab.Screen shot of the “Tweets” tab of @Buzzfeed. Image source: TwitterAs you probably noticed, there is a graph displaying the total daily impressions of the tweets and below a detailed view of every single tweet with…
  • This is a Lean Blog

    Alessandro Marrella
    10 Jul 2014 | 7:30 am
    For those not familiar with the “lean” concept, it’s basically a methodology that allows startups (but not only, every kind of business can use it) to experiment and change the product even before building it. For this blog I use the same approach. Until yesterday it was about Digital Marketing (with more focus on inbound and content marketing) but looking at the results of some of my experiments (that I will share in a few months, when they are more “complete”) Marketing is not appealing the right audience I wanted to.I’m looking at you, small business…
  • How can you attract and convert customers with Inbound Marketing

    Alessandro Marrella
    7 Jul 2014 | 2:00 am
    Last week I wrote about Android and the future of digital marketing, highlighting the importance of rich snippets to integrate with wearables, cars and TVs. This week I want to focus on something even more important than search-optimised markup to be found on Google: the Searcher. The person who is looking for some information and that you have the opportunity to reach. But how can you do it?You might think you could:Advertise with Google Adwords focusing on those keywords and topicsAdvertise on the Social Networks based on interests or on a lookalike audienceCreate an awesome youtube adDo…
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