SEM (Search Engine Marketing)

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  • 5 Resume Tips Designed to Help SEOs Land Competitive Jobs

    Search Engine Guide : Small Business Search Marketing
    23 Jun 2015 | 10:11 am
    by Jayson DeMers Do you feel like you're an expert at getting clients to rank for certain keywords or objectives? Well, are you equally as good at marketing your own services and maximizing resume visibility? Just as you do with websites, blog posts, and search terms, you have to work hard to ensure your resume is seen by as many people as possible. Additionally, it needs to effectively capture your skills, qualifications, and personality. Learn From These 5 TipsDid you know that recruiters and those responsible for hiring people only spend an average of five to seven seconds looking at…
  • Are your Google rankings based on your conversion rate?

    Search Engine Guide : Small Business Search Marketing
    5 Jun 2015 | 9:05 pm
    by Mike Moran One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had on some businesses I know. Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies.  But that's not the odd thing. What's strange, at least at first glance, is that a number of these companies have suffered only small drops in sales. This goes against everything we've ever thought about in search marketing--I mean, the reason that you work so hard in search is…
  • Real-time content analysis for better SEO

    Yoast
    Joost de Valk
    2 Jul 2015 | 6:09 am
    The best way to improve someone’s SEO content writing, is to let him do it, and then give real-time feedback. Ever since its first release in 2011, the page analysis functionality in WordPress SEO has always worked when you saved the post. We’re about to change that, and make it real-time. We’ll give you a preview of what that’s like in this post and explain the other benefits. Online content analysis tool Because of how it works technically now, we can easily provide our real-time content analysis as a tool online. If you want to see what it looks like, go to our…
  • 5 Ways to Use Labels for Campaign Management

    The Clix Marketing Blog
    Amy Bishop
    6 Jul 2015 | 7:10 am
    Labels can be infinitely helpful in accounts and the uses are nearly limitless but we all have our favorite ways to leverage them. Detailed below are five different ways to utilize labels to not only improve campaign management efficiency but also campaign performance. Automated Rules and Scripts Labels are incredibly convenient for setting up automation through rules or scripts. Automated rules and scripts can be set up based on labels to make adjustments at the campaign, ad group, keyword or ad level. For example, labels can be used to group elements based upon performance and then…
  • How Conflict Is Key To Creating Great User Experiences

    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon
    Misty Weaver
    2 Jul 2015 | 1:15 pm
    Mr. Fisher Goes to Washington Steve Fisher, co-organizer Design & Content Conference recently visited Portent’s office in Seattle (Washington) to exchange brilliant ideas, but also to tell us some horror stories. For example: What do zombies have to do with content and design? Clearly, a lot. We Content Strategists are officially outpaced and outnumbered. So we huddle together for warmth at meetups and look for brilliant ways to help clients solve the business challenges that undermine their content programs. Although Steve loves Zombie metaphors he says we’re not facing an…
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    ShoeMoney

  • How To Find Potential Business Partners When You’re A “Nobody”

    Jeremy Schoemaker
    1 Jul 2015 | 4:00 am
    Most entrepreneurs with any experience will tell you that finding a business partner isn’t easy. So, when you’re a “nobody”, that can present some additional challenges. You’re probably not going to be able to partner up with someone more known than you are. At the very least, it’s not going to prove easy. But working alone is hard, and having a partner can add a lot of perspective to your business. You can share in your tasks, keep each other motivated, leverage your connections, and pool your ideas together. That’s a good thing, because sometimes…
  • Should You Sell Products, Use Ads, Or Be An Affiliate?

    Jeremy Schoemaker
    25 Jun 2015 | 12:06 pm
    There are a lot of different ways to make money online, and it can be hard to know what methods to choose for your specific blog or website. Some say products. Others say ads. Still others insist on affiliate marketing. Is there a right and a wrong, or do all of these models work? More importantly, what’s right for you? At the end of the day, you can go about this in a number of different ways, so here are four different approaches that can help you choose your specific focus. The Viability Approach If you’re a numbers kind of guy or gal, then you might want to consider what…
  • Beware Of Traffic Monsoon – Total Scam

    Jeremy Schoemaker
    20 Jun 2015 | 4:57 pm
    I been testing buying traffic from clixsense.com and doing very well –  however they don’t have very much tier 1 inventory.  After talking with their owner I am basically buying almost all of their traffic right now for english speaking countries. So I looked at similarweb for other sites that offer similar traffic.  The biggest one alexa ranking wise was Traffic Monsoon. So I went and signed up.  Put down a hundred something bucks in my account and made an ad.     The status was set to pending review… ok cool I will go to dinner.  Got back home a few hours…
  • How To Choose A Niche For A New Website

    Jeremy Schoemaker
    18 Jun 2015 | 7:48 am
    Choosing the right niche for your new website could mean the difference between raking in the cash and not making any money. The good news about websites is that you can always start over. Even if you swing and miss the first time around, there are always future opportunities to knock it out of the park. But wouldn’t it be nice if there was an easy way to find a profitable niche out of the gate? Stephan Spencer shared some insights into this topic in the past, and his thoughts still ring true. What do people ask you about? What have you studied extensively? What do you love to do? These…
  • Can You Find Arbitrage Opportunities?

    Jeremy Schoemaker
    11 Jun 2015 | 6:35 am
    Arbitrage… Sounds kind of complicated, but it’s happening all around us, and there are plenty of opportunities to take advantage of. In the financial world, it refers to a trading strategy where the profits are made off of changes in security prices. But let’s call a spade a spade; it’s basically where you just buy low and sell high. If you’re buying something, you’re looking for the opportune moment to buy. Likewise, if you’re selling, you’re keeping a close watch on when you can sell for more. Arbitrage is really the two concepts rolled into…
 
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    The Clix Marketing Blog

  • A/B Testing and Optimizing Your Landing Pages

    Joshua Stone
    7 Jul 2015 | 7:45 am
    We all know that landing pages need to be relevant, concise, and encourage action by the visitor. In fact, we have written quite a lot about landing page best practices. See here. However, there are many variables within the landing page that impacts the overall number of conversions and it is important to test and measure these variables. By optimizing your landing page, you are able to earn more conversions and revenue with the same sized ad budget. Below are a few items to test on your landing page to optimize for conversions.   Copy and Content You should always be testing new copy…
  • 5 Ways to Use Labels for Campaign Management

    Amy Bishop
    6 Jul 2015 | 7:10 am
    Labels can be infinitely helpful in accounts and the uses are nearly limitless but we all have our favorite ways to leverage them. Detailed below are five different ways to utilize labels to not only improve campaign management efficiency but also campaign performance. Automated Rules and Scripts Labels are incredibly convenient for setting up automation through rules or scripts. Automated rules and scripts can be set up based on labels to make adjustments at the campaign, ad group, keyword or ad level. For example, labels can be used to group elements based upon performance and then…
  • My 7 Favorite Resources for Learning PPC

    Andrea Taylor
    1 Jul 2015 | 5:15 am
    When it comes to learning PPC, there’s a lot of content out there. My search for “how to learn ppc” had 3,020,000 results, in fact. The internet is a vast land of knowledge (& sometimes a little junk), so I narrowed it down & composed a list of tips that I have found useful for learning PPC. 1. Blogs & Newsletter Subscriptions The easiest way for me to stay on top of all that’s happening in our industry is to subscribe to my favorite sites’ newsletters. Not only do these sites share the latest news & happenings, but they also have a lot of useful…
  • Hang Tight! The Search Landscape is Going Topsy-Turvy

    John Lee
    30 Jun 2015 | 8:09 am
    Just 2 weeks ago I dropped knowledge all over you regarding the importance of Yahoo! Gemini. To summarize – the Yahoo!/Bing Search Alliance is changing. Yahoo! will start serving their own (or other) ads out of Gemini in July. July starts tomorrow y’all! Why am I harping on the world of search going topsy-turvy? Microsoft is nervous about the changes with Yahoo!. And rightfully so. They’ve seen growth with Bing Ads with the Yahoo! partnership and changes could hurt their progress. Windows 10 is coming later this summer and that could give Bing a boost to search volume. But…
  • Using PPC to Boost Your Company’s Rebrand

    Michelle Morgan
    29 Jun 2015 | 6:53 am
    Late last week I read this article about rebranding your company and things you should take into account while doing so. The article was solid and toward the end they had a short blurb about using AdWords to give a little boost during your rebrand. I want to expand on the idea of using PPC during a rebrand and give some specific strategies on how to make that work. Below are just a handful of ideas of ways to use PPC to pick up the slack of your SEO efforts during a rebrand. Bid on Your New Brand Terms Yes, this one is a bit of a no brainer. Get in early with your new brand terms if for no…
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    Yoast

  • Flesch reading ease score: Use it!

    Marieke van de Rakt
    7 Jul 2015 | 7:23 am
    If you use our Content Analysis Tool in the Yoast SEO plugin, you must have encountered the Flesch reading ease score. Our Content Analysis tool checks — using this Flesch reading ease score —  whether or not your text is not too hard to read. How do we measure this Flesch Reading Ease score? And why is this score important for SEO? In this post I would like to explain the importance of readability for SEO. Next to that, I want to explain some more about the Flesch Reading Ease score. Why is readability important for SEO? It is unclear whether readability is used as a organic ranking…
  • Weekly SEO Recap: Search landscape changes

    Joost de Valk
    3 Jul 2015 | 5:56 am
    This weeks news has some drastic changes to the search landscape that could mean… Well, anything really. There’s also some smaller news about Google which is worth mentioning, so let’s dive in: Microsoft Bing to power AOL Search AOL Search, while relatively small, is still a thing. Microsoft just signed a deal to power it for the next 10 years, while giving a big part of their ads business to AOL. What’s more surprising to me is this news that came out on the side: Bing is now sustainable in itself. Microsoft has been pouring money into it for quite a while, as far as…
  • Real-time content analysis for better SEO

    Joost de Valk
    2 Jul 2015 | 6:09 am
    The best way to improve someone’s SEO content writing, is to let him do it, and then give real-time feedback. Ever since its first release in 2011, the page analysis functionality in WordPress SEO has always worked when you saved the post. We’re about to change that, and make it real-time. We’ll give you a preview of what that’s like in this post and explain the other benefits. Online content analysis tool Because of how it works technically now, we can easily provide our real-time content analysis as a tool online. If you want to see what it looks like, go to our…
  • Weekly SEO Recap: Google tests & oDesk becomes Upwork

    Joost de Valk
    26 Jun 2015 | 6:53 am
    Coming to you from warm & very sunny Seville, where I’m currently attending WordCamp Europe along with some colleagues, this is another weeks SEO recap! There was some nice news about Google tests that came out this week that I’d love to share with you. Also, a case study on a project I was actually involved in myself. Google tests. A lot. Last week, while writing the SEO recap, I tweeted a screenshot showing that I was part of a Google experiment: Google was changing the red line in search results to blue. It was picked up by Barry Schwartz and turned into a headline on…
  • Optimizing your mobile content

    Michiel Heijmans
    25 Jun 2015 | 7:41 am
    I don’t have to tell you that mobile traffic is taking over desktop traffic in a fast pace. Mainly because I already did. We have been talking about making sure your website is responsive and how Mobilegeddon is hurting websites. In this article, I’d like to talk about the practical side of optimizing your mobile content for devices with smaller screens, like mobile phones and e-readers. Optimize design for smaller screens You have to make sure that you are not just loading the desktop website on that small mobile screen. That just won’t fit and will require your readers…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • How Conflict Is Key To Creating Great User Experiences

    Misty Weaver
    2 Jul 2015 | 1:15 pm
    Mr. Fisher Goes to Washington Steve Fisher, co-organizer Design & Content Conference recently visited Portent’s office in Seattle (Washington) to exchange brilliant ideas, but also to tell us some horror stories. For example: What do zombies have to do with content and design? Clearly, a lot. We Content Strategists are officially outpaced and outnumbered. So we huddle together for warmth at meetups and look for brilliant ways to help clients solve the business challenges that undermine their content programs. Although Steve loves Zombie metaphors he says we’re not facing an…
  • To my team, at 20

    Ian Lurie
    29 Jun 2015 | 4:22 pm
    This is what I said at Portent’s 20th-anniversary party. It’s also a kind of open letter to my team. For posterity, I’m posting it here. If you really want to know what we’re all about, this is a really good place to start: 20 years ago when I started Portent, as my accountant filled out our paperwork, he asked “What do you do?” I said “Information design.” He raised an eyebrow and asked “aruh?” I explained “We build websites, help clients generate PDFs, and we write great copy for them.” He said “uhhh…”…
  • Three Months at Portent: My Life as an Intern

    Portent Staff
    26 Jun 2015 | 12:25 pm
    My internship at Portent is ending, and although I am sad to be leaving, I want to take the time to reflect on my past three months. Here are some thoughts I want to share for anyone out there looking for an internship in social media or something related to digital advertising. To the best of my ability, I have collected everything that I have learned and found most helpful regarding social media. First and foremost, Facebook Business Manager became a really good friend of mine these past three months. I learned more about Facebook after coming to Portent than I ever knew before. The…
  • Why not?

    Ian Lurie
    18 Jun 2015 | 2:09 pm
    TL;DR: I wrote my very first Medium post ever. It’s about marketing leadership and getting to “Why not?” Click here to read it. Any smart organization has the risk-takers and the risk-averse. That’s a very necessary balance. If all you have are risk-takers you’ll probably run aground in a hurry. If everyone on your team is risk-averse, you probably won’t make any progress. As Internet marketers, we’re usually called upon to be the risk takers. We charge in with all sorts of ideas for change. We assume everyone will fall all over themselves to implement those ideas. But…
  • GitHub Auto-Deploy Setup Guide

    Andy Schaff
    16 Jun 2015 | 8:57 am
    In an effort to streamline development updates to a code base in a staging or production environment, we have created an auto-deploy setup guide for any GitHub (github.com) repository. What you will need: A server to host your site. Our example is a Ubuntu (Linux) server running either Apache or Nginx and PHP SSH access to your server with sudo/root privileges A GitHub.com account and repository 1 – On the web server Here we install and set up Git on the server. We also create an SSH key so the server can talk to GitHub without using passwords. Install git sudo apt-get update sudo apt…
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    search engine marketing - Google News

  • Calgary Search Engine Optimization Agency, EMethod Inc., Launches A New ... - Canada NewsWire (press release)

    7 Jul 2015 | 2:12 pm
    Canada NewsWire (press release)Calgary Search Engine Optimization Agency, EMethod Inc., Launches A New Canada NewsWire (press release)A premiere provider of digital marketing needs, EMethod helps clients harness the power of the Internet. CALGARY, July 7, 2015 /CNW/ - Dave Vass, owner and CEO of Calgary digital marketing agency, EMethod (www.Emethod.ca), announced that the firm ...
  • topseos.com Names SEO.IN as the Best Search Engine Optimization Service in ... - MarketWatch

    7 Jul 2015 | 12:01 am
    topseos.com Names SEO.IN as the Best Search Engine Optimization Service in MarketWatchThe ratings of the top internet marketing services are released monthly to assist businesses in connecting with search engine optimization services which feature a history of effective solutions. Thousands of internet marketing services are put to the and more »
  • Cartoozo Named Top Search Engine Optimization Service in the United ... - MarketWatch

    7 Jul 2015 | 12:01 am
    Cartoozo Named Top Search Engine Optimization Service in the United MarketWatchNAPLES, FL, Jul 07, 2015 (Marketwired via COMTEX) -- topseos.com has named Cartoozo the best search engine optimization firm in the United Kingdom for July 2015. Cartoozo was selected due to their effective performance in the proprietary evaluation ...topseoscom Unveils OneIMS as the Tenth Best Search Engine Optimization IT Business NetBlueHat Marketing Named Top Search Engine Optimization Firm in Canada by Digital Journalall 10 news articles »
  • Search engine optimisation - Lexology (registration)

    6 Jul 2015 | 5:44 am
    Internet Marketing NewsSearch engine optimisationLexology (registration)Search engine optimisation (or “SEO”) is a method of increasing the likelihood that a webpage or website will appear higher on a list of a search engine's unpaid results. Many businesses use SEO as part of their online marketing strategy to increase SEO News Roundup: Google Penalties for Schema MarkupInternet Marketing NewsEnhance Business Reputation with Advanced Reputation Management Services Digital Journalall 13 news articles »
  • topseos.com Reports WebiMax as the Best Search Engine Optimization Service ... - MarketWatch

    4 Jul 2015 | 12:02 am
    SYS-CON Mediatopseos.com Reports WebiMax as the Best Search Engine Optimization Service MarketWatchNAPLES, FL, Jul 04, 2015 (Marketwired via COMTEX) -- topseos.com has reported the rankings of the 100 best search engine optimization agencies for July 2015. WebiMax has been named the best company due to their remarkable performance during the ...topseos.com Announces WebiMax as the Best Search Engine Optimization BenzingaLeverage Marketing Named Ninth Best Search Engine Optimization Firm by BroadcasterOne Hundred Top Search Engine Optimization Firms Ranked in July 2015 by Satellite PR…
 
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    Search Engine Guide : Small Business Search Marketing

  • 5 Resume Tips Designed to Help SEOs Land Competitive Jobs

    23 Jun 2015 | 10:11 am
    by Jayson DeMers Do you feel like you're an expert at getting clients to rank for certain keywords or objectives? Well, are you equally as good at marketing your own services and maximizing resume visibility? Just as you do with websites, blog posts, and search terms, you have to work hard to ensure your resume is seen by as many people as possible. Additionally, it needs to effectively capture your skills, qualifications, and personality. Learn From These 5 TipsDid you know that recruiters and those responsible for hiring people only spend an average of five to seven seconds looking at…
  • What to Do When Your Domain Name Isn't Available

    9 Jun 2015 | 2:25 pm
    by Jayson DeMers For companies with incredibly unique names, it's often simple to register a desirable domain name. However, with more than 850 million active websites on the internet, some brands find it challenging to secure the domain they want. Don't fret, though; there are plenty of ways to work around this and find a domain and extension that works for your business.The Importance of a Great Domain NameTrying to identify the value of a domain name is complicated and challenging. It's different for every business, industry, and customer. As an independent variable, it really doesn't have…
  • Are your Google rankings based on your conversion rate?

    5 Jun 2015 | 9:05 pm
    by Mike Moran One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had on some businesses I know. Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies.  But that's not the odd thing. What's strange, at least at first glance, is that a number of these companies have suffered only small drops in sales. This goes against everything we've ever thought about in search marketing--I mean, the reason that you work so hard in search is…
  • Mobilegeddon Has Come and Gone - Now What?

    26 May 2015 | 3:37 pm
    by Kevin Johnson Businesses across the nation went into a panic after Google announced that it would be updating its search algorithms to remove non-"mobile-friendly" sites from searches conducted on mobile devices. "Mobilegeddon" has now come and gone, and while its overall effect on SEO is still being debated, the fact remains that optimizing a site for mobile users is still an important step for anyone looking for online success. A Rising Tide A recent report by comScore found that approximately 29 percent of all online searches in the United States are done with a mobile device. While…
  • Should I stay away from highly competitive keywords?

    26 May 2015 | 1:09 pm
    by Mike Moran If you've used Google's Keyword Tool, you've probably seen the column called "Competitiveness," with levels low, medium, and high. The low. medium, and high are based on the competitiveness of a keyword among paid search advertisers. The more advertisers are bidding on a keyword, the higher the competitiveness. By itself, paid search competitiveness tells you nothing about the organic search competitiveness, but in reality they usually run about the same. So, most people ask the same thing about keywords: "Should I stay away from highly competitive keywords?"Like any good…
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    Search Engine Journal

  • Next #SEJThinkTank Webinar: “Building a Mobile Site Users Love” with Stoney deGeyter by @dantosz

    Danielle Antosz
    7 Jul 2015 | 8:00 am
    Join the SEJ Think Tank on July 15th for a presentation by Stoney deGeyter, CEO of Pole Marketing, about how to build the optimal mobile site. According to Stoney, it all starts with building a site users will love.The post Next #SEJThinkTank Webinar: “Building a Mobile Site Users Love” with Stoney deGeyter by @dantosz appeared first on Search Engine Journal.
  • 10 Two-Minute Tweaks to Instantly Revitalize Your Blog by @syedbalkhi

    Syed Balkhi
    7 Jul 2015 | 5:33 am
    Do you wish you had the time to overhaul your blog? In this article, I’ll show you 10 two-minute tweaks that can help you improve your blog.The post 10 Two-Minute Tweaks to Instantly Revitalize Your Blog by @syedbalkhi appeared first on Search Engine Journal.
  • #SEJBookClub: How The 4-Hour Work Week Changed My Life by @wonderwall7

    Kelsey Jones
    7 Jul 2015 | 4:05 am
    Want to see what other books SEJ has covered? Read our other reviews in the SEJ Book Club archive. When I say that FHWW changed my life, I’m not being hyperbolic. Before I read it, I was stuck and unknowingly miserable in my salaried job at an agency that was so Old Boys’ Club, they took clients to strip clubs. FHWW made me realize that it’s okay to not like where you work. Then, it takes a step further by giving you the inspiration to actually do it. One of the main tenets of FHWW is that it convinces you that not only […]The post #SEJBookClub: How The 4-Hour Work Week Changed My…
  • Bing Ads Home Page Now Includes Comparative Metrics and Customizable Modules by @mattsouthern

    Matt Southern
    6 Jul 2015 | 6:49 pm
    Bing has introduced new additions to the redesigned Bing Ads Home Page: customized modules and period-over-period comparisons.The post Bing Ads Home Page Now Includes Comparative Metrics and Customizable Modules by @mattsouthern appeared first on Search Engine Journal.
  • New Bing Maps Includes Improved Search, Discovery, and Travel Planning Features by @mattsouthern

    Matt Southern
    6 Jul 2015 | 5:41 pm
    Bing rolled out a completely redesigned version of Bing Maps with improved search and discovery features.The post New Bing Maps Includes Improved Search, Discovery, and Travel Planning Features by @mattsouthern appeared first on Search Engine Journal.
 
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    The Search Agents

  • Make Display Ad Impressions = Display Ad Views

    Cassandra Caswell-Stirling
    30 Jun 2015 | 2:35 pm
    Google recently released an infographic, The Importance of Being Seen, on the viewability of display ads by consumers. Short and succinct, the study determined that… Overall, only 56% of all display ad impressions are actually viewed. The study also found that, Above the fold is a better position than at the top of the page, with 68% viewability Below the fold can be effective Vertical ad units are seen more than horizontal ones Performance varies across industries So what does all of this mean and what should you do with it? In this post, we’ll address these questions and more, starting…
  • How Exactly Do Sitelinks Affect PPC Performance?

    Daniel Carr-Crawford
    18 Jun 2015 | 1:27 pm
    Using Various Paid Search Ad Extensions to Gauge Online Performance     Today, too many search marketers struggle with both increasing search volume while also systematically measuring the origins of that growing traffic. This kind of visibility can crucially impact where you choose to position spend, and ultimately, which audience segments your advertisements reach. It’s basically like you’ve been swimming with your eyes closed all this time, and suddenly you get a pair of goggles – serious game changer. In fact, we recently helped a client struggling with this very issue.
  • Finding More Volume in Paid Search

    Cassandra Caswell-Stirling
    9 Jun 2015 | 1:55 pm
    Clients are always looking for more volume and more efficiency, whether by way of driving more traffic to their sites or by gaining more conversions, sales, or leads. While it is nearly impossible to get both at the same time, there are a few ways to boost volume on your paid search campaigns without breaking the bank. In this post, we’ll outline two different strategies – working with what you’ve got and branching out into uncharted territory. We’ll also only address paid search, since display is a different beast altogether. Working with What You’ve Got Optimize Current Campaigns…
  • Structured Data Gets a Face Lift

    David Garcia
    29 May 2015 | 1:47 pm
    New Schema.org Vocabularies and Terms Introduced Photo via http://www.unclutter.com/wp-content/uploads/2014/09/Label-Maker.png Schema.org, essentially the Dewey Decimal-style organization governing how the Internet categorizes and distributes both digital and real-world information, has been hard at work expanding its full hierarchy of structured data types. Since Schema.org, comprised of Internet experts from Google, Bing, and Yahoo, started back in June 2011, many industries and groups have requested the organization expand its support database to include specific terms to categorize real…
  • Are App Installs Google’s Next Mobilegeddon Move?

    Jimmy O'Donnell
    30 Apr 2015 | 10:19 am
    Google Rolls Out App Install Button in Search Results Amidst the ado, hubbub, and general hullabaloo concerning Mobilegeddon, Mopocalypse, or whatever you want to call it, Google quietly rolled out a smaller, separate mobile update a week prior to April 21st. Well, “smaller” in terms of scope, but perhaps not in terms of importance. Google’s App Indexing specifications have been around for some time now, but they’ve never been as impactful as they are now. Back in February, Google announced that information from indexed apps was a ranking factor for signed-in Android users with the…
 
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    eMarketer Articles and Newsroom Posts

  • Article: Mobile Payment Buy-In Lags in Australia

    6 Jul 2015 | 9:01 pm
    Smartphone owners in Australia have been slow to adopt mobile payments, recent research finds. However, they're big fans of contactless payments—with a credit or debit card. This willingness to go contactless may help mobile payments take off after a slow start.
  • Article: Can Companies Validate All of Their Customer Data?

    6 Jul 2015 | 9:01 pm
    The majority of IT decision-makers say their companies have moved customer data collection to digital channels. However, they struggle with data inaccuracies due to poor, time-consuming validation processes.
  • Article: Internet Users in Middle East and Africa Choose Mobile for Access

    6 Jul 2015 | 9:01 pm
    There's no doubt that the internet population in the Middle East and North Africa is a mobile-first one. Recent research finds that 93% of internet users in the region go online via mobile phone, vs. 73% who use desktops and laptops. On average, web users spend 26 hours online each week.
  • Article: The Ghost Economy: Why Retailers Should Fear Returns

    6 Jul 2015 | 9:01 pm
    Retailers lose more than $600 billion each year to sales returns, recent research finds. For in-store purchases, the greatest losses come from people buying the wrong item or issues with poor quality. Reasons for returning ecommerce orders are somewhat different: Items in the wrong size are the biggest culprit, followed by simple buyer's remorse.
  • Article: Beauty Beats Drugstores for Ecommerce Sales

    6 Jul 2015 | 9:01 pm
    Ecommerce sales penetration for drug, health and beauty stores is still on the low side but slowly increasing. Growth is coming from beauty and being driven by luxury and prestige brands, according to a new eMarketer report.
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    97th Floor

  • We’re going ROWE!

    Wayne Sleight
    6 Jul 2015 | 3:03 pm
    We’re excited and proud to announce that 97th Floor is now officially a ROWE™ Certified Organization! ROWE stands for Results Only-Work Environment, and is a human resource management strategy that was created by Jody Thompson and Cali Ressler. The idea behind ROWE is to give employees 100% autonomy in exchange for 100% accountability. Employees are […] The post We’re going ROWE! appeared first on 97th Floor.
  • Episode 013: Susan McPherson and Sustainable Communication

    Shante Schroeder
    19 Mar 2015 | 9:00 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with Susan McPherson and adapting in an ever-changing marketing communications landscape, best practices in communicating corporate social responsibility and being one of the most influential women on Twitter. You will learn: 1:30 How Susan got her start and adapted within the ever-changing marketing and communications […] The post Episode 013: Susan McPherson and Sustainable Communication appeared first on 97th Floor.
  • Episode 012: 5 Areas of Research for Best Strategy and Results

    Shante Schroeder
    12 Mar 2015 | 9:00 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with PJ Howland and Brian Clay about effective research, when, why and how it’s important. You will learn: 1:06 5 areas of research for every client: site audit competitive analysis keyword research internal linking editorial calendar 2:45 Why research is important for your work, strategy […] The post Episode 012: 5 Areas of Research for Best Strategy and Results appeared first on 97th Floor.
  • Episode 011: Jeff Harmon and Debunking the YouTube “Viral” Myth

    Shante Schroeder
    5 Mar 2015 | 9:00 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with Jeff Harmon of VidAngel and mastermind behind Orabrush and Poo-Pourri video sensations. They discuss his not-so-overnight successes, best insights and the biggest myth related to “viral” campaigns. You will learn: 1:20 How Jeff got into YouTube by accident. 2:20 All the tactics that didn’t […] The post Episode 011: Jeff Harmon and Debunking the YouTube “Viral” Myth appeared first on 97th Floor.
  • Episode 010: High Level Outreach and Best Relationship Building Practices

    Shante Schroeder
    19 Feb 2015 | 8:30 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with 97th Floor digital marketers Jayme Jenkins and Jimmy Winskowski about high level outreach and connecting with high authority sites in all niches. You will learn: Why outreach is important: Brand mentions SEO benefits high authority links that help with , search engine rankings, communicates […] The post Episode 010: High Level Outreach and Best Relationship Building Practices appeared first on 97th Floor.
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • How to Utilize B2B Online Marketing to Promote New Solutions

    Kelsey Jones
    7 Jul 2015 | 7:00 am
    Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. App Notifications If B2B organization has a mobile app, most users need to agree to a set of permissions when they downloaded it (regardless of…
  • How to Create Irresistibly Shareable Content

    Kristen Vaughn
    2 Jul 2015 | 6:30 am
    Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. We’ve all seen it happen, but we haven’t all made it happen. Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What happens from the moment you first see a headline to time you share it across social media platforms? While the process may not be entirely predictable, there are certain steps you can…
  • 4 Steps For Improving Your Success Rate Asking for Links

    Derek Edmond
    30 Jun 2015 | 7:00 am
    In my last post, I wrote about the fact that there are two key components of successful link outreach. The first component is getting people to actually open your link requests and what elements online marketers should consider. In this post, I want to address the second component of successful link outreach: how to increase the likelihood that publishers will actually say “yes” when you have successfully started a conversation about link acquisition. Yes, there are elements of your email communication that increase the likelihood someone will open your message once received (see my last…
  • Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit

    Stacy Thompson
    25 Jun 2015 | 7:00 am
    Think for a moment about the last time you consumed a memorable piece of content. What in particular stood out to you? What propelled you to share the article with colleagues or on social media? What has you still thinking about the piece weeks or even months later? Last week’s inaugural Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston. In the words of Skyword CEO & Founder Tom Gerace, the event “explored the art and science of storytelling.” He…
  • Why You Should Reshare Your Social Media Content

    Kelsey Jones
    23 Jun 2015 | 7:30 am
    Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. If you aren’t already resharing your existing social media posts, you should consider this technique of adding more content to your social streams as a viable way to add visibility, engagement, and user interest to your posts. More Posts Mean More Visibility The thought behind social media…
 
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    The Invesp Blog: Conversion Rate Optimization Blog

  • How Much Of The World Population Is Online – Statistics And Trends

    Khalid Saleh
    7 Jul 2015 | 11:53 am
    Did you know that there are around 3.010 billion internet users in this world and the estimated global internet penetration is 42% as compared to 84.2% in US. Around 52.4% of the global online population access internet from their mobile devices and more than half of the global population is estimated to go online using mobile devices by 2020. Check out our infographic, “How Much Of The World Population Is Online” for more statistics and trends.   Infographic by- Invesp conversion rate optimizaion To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp…
  • Grooming your brand for engagement

    Sinan Hatahet
    6 Jul 2015 | 8:00 am
    One of the most effective market strategies you can choose to boost your sales and distinguish your company from competition is creating a unique brand. A solid and creative branding campaign can successfully induce an emotional connection between your company and customers, increases their loyalty to your business through your products and services, and engage them as unconditional fans of your organization. I wish I could tell you that there is a list of simple and easy to apply steps to build a solid and strong brand for your company. It is however much more complicated and it demands an…
  • 6 Out-of-the-Box Ideas To Increase Mobile Conversions

    Stephen Da Cambra
    30 Jun 2015 | 4:50 am
    Whenever a new medium comes along, whether it be to communicate or sell, our initial reaction is to apply the conventions of the old media to the new one and see what happens. Many of the first television broadcasts were simply radio programs performed before a camera. And our first stabs at ecommerce were dominated by online shopping malls that imitated their suburban predecessors. While a few still exist, they are by no means the model of current ecommerce. After 20 years, we still haven’t learned enough about ecommerce to get average conversion rates into the high single digits. The…
  • Are You Listening to the Voice of Your Customer? A Look at VOC and Conversion Rates

    Ayat Shukairy
    29 Jun 2015 | 5:23 am
    How is the Voice of Your Customer related to conversion rates? This question recently came up with an associate of mine, just after we had completed a webinar on the creation of personas. VOC and persona creation are quite intertwined. Essentially they both help to personalize the user experience online by allowing experts to optimize the page through the lens of the costumer. One aspect to make personas especially effective is taking customer and visitor feedback through surveys, interviews, feedback etc. and feeding that information back into the personas. This way you fine-tune the…
  • Optimizing your sales funnel into a marketing funnel

    Ayat Shukairy
    17 Jun 2015 | 8:00 am
      Many marketing concepts and principles we utilize today are from long before the internet was ever around (although there is a debate regarding this matter). What’s important to note, if you are of the old concepts and principles camp, is that those same concepts must be redefined and then applied into our current online marketing strategies. Khalid recently wrote a post about the AIDA model, which is a 1920’s marketing concept. The post demonstrates that old marketing concepts still hold, however, its important to adapt the concepts of pre-online marketing and sales to our…
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    Mediative

  • How big of a problem is fraud in programmatic and what can advertisers and agencies do about it?

    Rebecca Maynes
    7 Jul 2015 | 1:55 pm
    How big of a problem is fraud in programmatic and what can advertisers and agencies do about it?Programmatic buying is on the rise According to a report released by the Internet Advertising Bureau (IAB) and Pricewaterhouse Coopers, total digital advertising revenues reached a historic high of $12.4 billion in Q3 2014, and programmatic advertising has become one of the fastest growing segments of digital marketing due to its inherent abundance and efficiency. $10.1 billion was spent on programmatic display ads in 2014, and a recent Advertiser Perceptions survey reports that 78% of high-level…
  • Rising brand CPCs: 4 things you need to do

    Daniel Mew
    6 Jul 2015 | 1:57 pm
    Rising brand CPCs: 4 things you need to do Bidding on competitor’s brand terms is great when you’re the one bidding on someone else’s brand. When you see a spike in Cost-per-Click (CPCs) because a Fortune 500 has decided they want to bid on your brand terms it’s not quite as fun. It can often seem like a lost cause as you start to see your branded keyword CPCs increasing week over week and brand spend increasing with it. There are, however, some tactics you can do to help with this, and while you might not be able to return to your previous low CPCs (it is an auction after all) you…
  • Mediative has a new website and a new brand!

    Mediative Marketing Team
    29 Jun 2015 | 1:34 pm
    Mediative has a new website and a new brand!We are pleased to announce the launch of Mediative’s new website and, in so doing, reveal our new visual identity. Last fall, after an exhaustive analysis of our business and numerous market studies, Mediative’s management team developed a new brand and business strategy that will allow us to reach our objectives. Since we are celebrating our fifth anniversary this year, the timing was ideal to review our strategic priorities in order to strengthen our leadership position in the digital marketing industry for years to come. Our new…
  • Keyword analysis based on semantic intent

    Jody Nimetz
    24 Jun 2015 | 12:43 pm
    Keyword analysis based on semantic intent For years I’ve been interested in the idea of Semantic Search. As a user of Search I’ve always been one to type in full questions as part of my search queries. In fact my first favorite search engine used to be Ask or if we go way back Ask Jeeves. I’ve always like the concept of directly asking a question and receiving a direct answer. I’ve often said that ASK was ahead of their time when it came to search. I remember being at a Search Engine Strategies conference in San Jose  years back and a gentleman by the name of Keith Hogan, who was…
  • Happy Canadata day!

    Laura Cristescu
    24 Jun 2015 | 10:45 am
    Happy Canadata Day!There are definitely perks in working in the advertising industry, but one of the most interesting is that we can test first- hand the future. The industry is moving so fast, there is no other way but to change fast and adapt fast. Who was talking about programmatic five years ago, or three years ago? Who heard about data in 2012? Now everybody is in frenzy of collecting and storing data from as many sources as possible. But what is data or audience targeting, and what is the type of data we test and use in advertising? Audience targeting is the ability to leverage user…
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    ReelSEO

  • Viral Video Roundup June 2015: S'more Entertainment All Round

    Andy Smith
    7 Jul 2015 | 7:13 am
    Our viral video roundup for June 2015 includes a killer s'mores dip recipe which generated over 80 million views for Buzzfeed, some excellent examples of tentpole marketing around 50 Shades of Grey, and GTA, and some prankvertising that went horribly wrong.
  • What this Disney Musical Can Teach Video Marketers About Influencer Marketing

    Greg Jarboe
    6 Jul 2015 | 8:48 am
    Influencer marketing is one of the most effective forms of collaboration and promotion for video marketing teams. And, believe it or not, Disney’s 'Newsies' musical offers some strategic insights about key influencers and how to reach out to them.
  • How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]

    Greg Jarboe
    3 Jul 2015 | 9:12 am
    Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.
  • Facebook Raises its Video Game with Revenue Share for Brand Creators

    Carla Marshall
    2 Jul 2015 | 8:54 am
    There were 56.4 Billion video views on Facebook in June 2015, compared to 34.8 Billion views for YouTube. Now, some creators and brands will get the chance to monetize their video content on Facebook as part of an ad revenue scheme. But don't get too excited yet, as you'll need to become an official Facebook partner first.
  • YouTube Updates: No Lull in War on Troll Comments, Better Mobile Experience for All

    Andy Smith
    1 Jul 2015 | 8:29 am
    YouTube is updating the site with 10 new shiny things to provide a better experience for all. New features include better comment management to flush out those trolls, plus access to more analytics data via mobile devices.
 
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    HigherVisibility

  • 6 Tips and Examples to Writing Successful CTAs for Your Company

    Amanda DiSilvestro
    7 Jul 2015 | 5:58 am
    An Ecommerce company is all about getting users to take action. Research and education is extremely important, but the bottom line is to improve conversion rates and make sure that those who visit one of your webpages can easily make their way to a purchase once their research and education is over. CTAs, or calls to action, will help make sure that someone knows what to do whenever they visit a given page. For Ecommerce the action wanted is commonly completing a purchase or movingto the next step in the Sales funnel, but regardless of what the action is, the important thing is that readers…
  • Ask the Experts: One Piece of SEO Advice We’re Still Missing

    Amanda DiSilvestro
    6 Jul 2015 | 5:45 am
    Sometimes the most basic points about SEO are the ones that small businesses tend to forget. We talked to an entirely new set of experts for this piece to get differing opinions on a pretty simple question: What is one piece of SEO advice you think so many are still missing? Below are all of the great answers that we received. Take a look through and then let us know how you would answer the questions in the comment section below: Sergio Aicardi. Owner of The Miami SEO Company. Domain Age – I can’t tell you how many prospects that are starting a new business undervalue the age of…
  • Get Ready for Bing Ads Shopping Campaigns Coming in July

    Amanda DiSilvestro
    1 Jul 2015 | 6:17 am
    Starting tomorrow on July 1 Bing will officially be switching over from Product Ad campaigns to Shopping Campaigns. You may already be familiar with Shopping Campaigns from Google AdWords, who made the official switch at the end of last year, but it’s important to understand how Bing works and differs and why it matters for your company. A few benefits of Shopping Campaigns as opposed to the old Product Ad Campaigns includes: New features that will help you gain even more insights. A few of these include custom labels, assigning campaign priorities (low, medium, and high), voice reporting,…
  • 8 Tips to Optimize Your Quora Account in 2015

    Amanda DiSilvestro
    30 Jun 2015 | 5:38 am
    Quora is quickly becoming one of the top social networks to connect with a targeted audience as well as influencers. It has it all—a way to show credibility, a way to connect, a way to learn, etc.—so the sooner you can optimize your Quora account the better. There are different tactics you can use to help make sure you’re getting the most out of the network, but there are also different, small things you can do to your profile to help you stand out and even drive clicks to your website. The best part: If you’re used to optimizing social networks, you’ll find that optimizing your…
  • 5 Off-Page SEO Techniques that Aren’t about Backlinks

    Amanda DiSilvestro
    29 Jun 2015 | 6:18 am
    Of course working to earn backlinks is not the only off-page SEO method that is commonly used. Social media, local SEO, video marketing, and even blogging can all be considered SEO tips that happen off-page, or away from your website. However, what many companies don’t realize is that there are other techniques out there that can product some great results. While some of these approaches are the most popular, it’s important to always diversify when it comes to SEO, and this includes keeping your strategy diverse in general. A great way to do this is to add more off-page SEO tactics into…
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    Flyte New Media

  • Back to Basics: Your Business Website

    Rich Brooks
    15 Jun 2015 | 2:38 pm
    Sometimes we get too carried away about using the newest tool or distracted by some shiny new app. Sometimes we need to walk before we can run.   Hell, sometimes we just have to crawl.   To that end, I wanted to put together a series of blog posts about what you really need to succeed online. What are the basics that you need to cover to increase your online visibility, drive more qualified traffic, and generate more leads and business?   With this post, we’ll focus on the hub of you digital marketing: your website.   The Absolute Basics   Yes, we’re starting slow. Use the headers…
  • What Are YouTube Cards and Why Are They The Future?

    Rich Brooks
    10 Apr 2015 | 11:50 am
    YouTube has recently released YouTube Cards, which allow viewers to interact with our videos, even on mobile devices. This is actually pretty cool. I’ve been a fan of YouTube annotations, but the big Achilles heel has been that they don’t work on mobile, where a huge percentage of views happen. Now, YouTube is offering Cards, which do work on mobile. I have plans to make my own video after I’ve got some experience to draw from, but for right now I’d like to share three videos about Cards from YouTube creators who I absolutely love: Caleb Wojcik (DIY Video Guy), Amy…
  • Online Reputation Management with Andy Beal

    Rich Brooks
    4 Apr 2015 | 7:04 am
    Have you ever Googled yourself and found people talking smack about you or your company? Or discovered an undeserved negative review of your business on Yelp? Discover to how to take control of your online reputation from industry expert Andy Beal in this interview. Managing your company or brand’s online reputation isn’t just a good idea, it’s a necessity. In a world where social media platforms are endless, even just one negative thread in a forum can snowball into a PR nightmare. Knowing where and how to monitor what’s being said about you – as well as when to get…
  • How to Capture Emails from Your Twitter Followers

    Rich Brooks
    17 Feb 2015 | 4:36 am
    Having a big following on Twitter is great, but turning your followers into email subscribers will generate far more leads and sales for your small business.  Bonus: this title is misleading. With the approach below you can capture emails from anyone on Twitter, whether they follow you or not! I’ve been asked many times how you can capture email addresses from your Twitter followers. Thankfully, Twitter doesn’t share email addresses with other users. However, there are ways in which you can turn not just your followers, but any Twitter user into an opt-in subscriber to your email list.
  • Three Content Curation Tools You Should Be Using

    Katrina Crowell
    4 Feb 2015 | 11:41 am
    For the past few years, those of us who are in the digital marketing field have heard the phrase, “content is king” pretty much relentlessly. And probably for good reason – within your website great content can help you woo customers and search engines alike. Outside of your website, in social media or email marketing, high quality content can help drive people to your website and also solidify you as a thought leader in your industry – an engaged, informed member of your industry community. Enter Content Curation This is where content curation becomes important. That is, sharing…
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    Inside AdWords

  • Upgrade your URLs before July 1, 2015

    Rob Newton
    25 Jun 2015 | 2:00 pm
    We introduced Upgraded URLs in February to help you manage your landing page and tracking information separately, using the new final URL and tracking template fields. This new URL structure lets you track more insights into your ad performance, scale tracking updates across your account, and keep your ads running while making updates to your shared tracking templates.As a reminder, all advertisers will need to use Upgraded URLs in place of destination URLs starting on July 1, 2015. If you do not use tracking parameters in your destination URLs or only use auto-tagging, you can wait for the…
  • Better click quality on display ads improves the user and advertiser experience

    Rob Newton
    25 Jun 2015 | 11:00 am
    Even as smartphone and tablet screen sizes get bigger, it can be hard for our fingers to keep up. It’s still so easy to click when you mean to swipe or to tap on a link or ad you didn’t mean to. When it comes to mobile ad clicks across networks, recent third party studies estimate that up to 50% of clicks are accidental. For advertisers, this can artificially inflate clickthrough rates and increase costs.As we continue to enhance our display ad formats to make them more engaging, we also strive to maximize click quality. In 2012, we introduced confirmed clicks on banner ads to prompt…
  • Reaching consumers through the music they love: Introducing ads on Google Play Music

    Rob Newton
    23 Jun 2015 | 9:02 am
    With over 30 million songs, Google Play Music provides access to the music people want. And today, we’re introducing a free, ad-supported version so even more people can enjoy music that makes whatever they’re doing better.At any moment in the day, Google Play Music has music for what people are doing  – whether you’re working, working out, or working it on the dance floor – offering curated radio stations that deliver the right song at the right time. Our team of music experts, including the folks who created Songza, crafts each station song by song so listeners can just…
  • New benchmarks and key tools to help marketers measure cross-device conversions

    Rob Newton
    17 Jun 2015 | 5:45 am
    Consumer behavior is undergoing a massive shift: the consumer journey has fragmented from a series of predictable media sessions to hundreds of "micro-moments," where people turn to the nearest device to solve an immediate need. Our goal is to help marketers put the puzzle pieces of the consumer journey back together, which is why we've been investing in cross-device technologies for the "last two years".Since the delivery of cross-device reporting in AdWords last year, advertisers around the world have seen an uplift in conversions reported when including cross-device data. Today, we are…
  • Reminder: Upgrade your URLs by July 1, 2015

    Rob Newton
    16 Jun 2015 | 3:32 pm
    In February, we announced Upgraded URLs - a faster and easier way to manage your URLs in AdWords. With Upgraded URLs, you’ll be able to manage your landing page and tracking information separately using the new final URL and tracking template fields.  Check out this video to learn more about the benefits of Upgraded URLs.Starting on July 1st, all advertisers will need to start using Upgraded URLs in place of destination URLs. If you’ve already updated your URLs to Upgraded URLs, then you’re all set and no further action is required. If you haven’t upgraded yet, read on to find…
 
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    Location3 Media

  • Monthly Industry Roundup: June 2015

    Kody Pedersen
    6 Jul 2015 | 11:32 am
    The month of June saw no shortage of industry changes and exciting opportunities at Location3 Media. In local marketing, Yahoo Maps is no more, but Yahoo Local could reap the benefits of added resources. In social, Twitter is taking new steps to target users. Location3 Media analytics guru Tara Dunn shared some interesting insights from a trip to the Google Analytics Summit in San Francisco, and the Digital Shoptalk Podcast rolled on with a Google vs. Apple debate in Episode 7. WHAT’S HAPPENING IN SEARCH? Google Upgraded URLs Much of June our team was busy preparing for this migration…
  • Competitor Analysis: Taking Your SEO Game to the Next Level

    Mandy Wodnick
    30 Jun 2015 | 8:11 am
    At Location3, the SEO team uses many great optimization tools such as Google Analytics, Google Webmaster Tools and AuthorityLabs (to name just a few) that give us invaluable insight into the performance of our clients’ websites. We’re able to see traffic stats, conversion metrics, crawl issues, etc. But what about the tools that provide information about the performance of our clients’ competitors? We may not have access to their Google Analytics or Google Webmaster Tools accounts, but the tools below allow us to do reverse engineering and truly understand the competitive online…
  • Digital Shoptalk Podcast: Episode 7

    Josh Allen
    29 Jun 2015 | 7:16 am
    On this week’s episode of Digital Shoptalk we decided to interview two of Location3’s digital marketing experts, Sean Bucher and Chris Jones, and get their thoughts on the recent Google IO and Apple WWDC events and what the developments revealed at each event mean for digital marketers going forward.  Would you like to get your questions answered on our next episode? Hit us up on Twitter and use the hashtag #DigitalShoptalk!
  • Reporting Made Eas(ier)

    Lindsay Lynch
    25 Jun 2015 | 10:07 am
    Reporting is essential to defining any company’s success, but it can also be the bane of any marketing manager’s existence. Exporting massive data dumps and then manufacturing pivot tables to resemble a beautiful piece of statistical artwork takes time and patience. At times, my reports look more like a Jackson Pollock painting, but maybe that works for reports scattered with line graphs. Anyway, the point is reporting can be daunting and ugly if you don’t do it right. And let’s face it—not all of us have time to clean up all of our data exports. Bridging the Gaps At last, reporting…
  • Redefining Tools for Use in Display

    Robin Arlen
    19 Jun 2015 | 11:30 am
    Tools. Every industry, job or project has its own set of tools. They are meant to perform or facilitate a function, and in doing so, save time, increase efficiency and accuracy to make our lives better. When I was asked to write a blog about the tools we use for display campaigns, I had a hard time thinking of anything besides our ad server. That’s the most obvious one that jumped out. But when I started thinking about the main purpose of a tool, to facilitate a function, there are a few others that have an impact on my day to day and the industry as a whole. Programmatic Technology I’m…
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    Emarketed PPC & SEO Blog

  • Emphasizing Direct Response in Marketing

    Emarketed
    5 Jul 2015 | 6:07 pm
    Maintaining customer relations and brand awareness (aka “mass marketing”) has long been part of marketing. While direct response in marketing isn’t in the spotlight as much, it is becoming more emphasized in the landscape of competitive SEO. What is Considered Direct Response Marketing? On the other spectrum of mass marketing, direct response exists in its … Continue reading Emphasizing Direct Response in Marketing
  • Improve Your Website Usability with Better Readability

    Emarketed
    26 Jun 2015 | 9:06 am
    Did you know that the “average” American reads at an 8th grade level or below? Simplifying your website content can drastically improve its usability. Readability of Content is Often Overlooked When writing blog or website content, adding MORE isn’t always better. Especially when it’s words used for filler and fluff in order to extend the … Continue reading Improve Your Website Usability with Better Readability
  • Why Are Competitors Outranking My Website?

    Emarketed
    18 Jun 2015 | 7:50 pm
    It can be frustrating to see competitor sites outrank your own, especially when there is no obvious reason that they should be ranking better. Unfortunately, it’s misleading and inaccurate to determine which site is “better” by just looking at it from an average user’s point of view. Take a look at some reasons why competitors … Continue reading Why Are Competitors Outranking My Website?
  • How to Evaluate Your SEO Campaign

    Emarketed
    15 Jun 2015 | 8:32 pm
    Because of the nature of organic SEO, it may take weeks or even months to see a difference in search engine rankings. The progress may be hard to see and results difficult to track. If you currently have a plan for search engine optimization, it’s a good time to stop and ask yourself how effective … Continue reading How to Evaluate Your SEO Campaign
  • PPC: More Search Volume, Please

    Emarketed
    12 Jun 2015 | 11:25 am
    No matter how your PPC campaign is currently performing, more relevant search volume will help drive traffic to your website. In turn, this can lead to more conversions and more profit! No complaints about that… Increase Your Budget It’s a no-brainer that increasing ad spend can help increase search volume for a campaign. The thing … Continue reading PPC: More Search Volume, Please
 
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    Online Marketing Blog - TopRank®

  • 7 Ideas for Keeping Your Brand’s Content Marketing Fresh & Relevant

    Ashley Zeckman
    7 Jul 2015 | 3:30 am
      Have you ever opened the fridge and realized that all of the produce that you painstakingly picked out at the farmers market had gone bad? Maybe there were a few items that were salvageable but the rest had to be tossed. You wouldn’t want to serve your guests a rotten ratatouille would you? Today’s content marketers should be using only the freshest of ingredients (tactics) to keep their audience engaged and coming back for seconds. Keeping an online audience engaged is getting harder and harder. They are constantly bombarded with an overwhelming amount of content which makes it…
  • Content Marketing Measurement & ROI Advice From Experts at Kraft Foods & 3M

    Ashley Zeckman
    6 Jul 2015 | 3:30 am
    Understanding the potential risk and return on any investment is imperative for making a sound business decision. It doesn’t matter if the investment is monetary or that of time or resources. In recent years, marketers have begun investing more and more into digital marketing programs. Content marketing investment specifically has been on a steady uprise and will only continue to increase in the coming years. However, only 21% of B2B marketers say that they are successful at tracking content marketing ROI. That means that 79% of B2B marketers are investing in strategy and execution but are…
  • Online Marketing News: G+ Brands Stripped, The Mayor Has Returned, Facebook Gives You A Cut

    Ben Brausen
    3 Jul 2015 | 2:45 am
    The 75 Most Important Social Media Acronyms – Acronyms are a natural fit for social media networks. These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases. Check out this infographic and see how many you know. Sprout Social Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards – Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they’ll be treated like all other social updates in the traditional search results. Search Engine Land…
  • 5 Impactful Digital Marketing Takeaways from MNSearch Summit

    Ashley Zeckman
    2 Jul 2015 | 3:30 am
    In order to be an effective digital marketer, it’s imperative that you understand the role that search plays in all of your marketing initiatives. The search landscape is quickly evolving and sometimes what you need is a helping hand from some industry experts to set you down the path to success. Amazingly, that is just what we experienced at this years MNSearch Summit. Alexis Hall, Evan Prokop, Joel Carlson, Kat Steiner and I took a leap across the river into St. Paul Minnesota for a day filled with actionable information that can be used to improve any digital marketing program. If you…
  • Engage More Customers By Becoming a Content Marketing Sommelier

    Ashley Zeckman
    1 Jul 2015 | 3:30 am
    A sommelier is known for having extensive knowledge about wines, and how to complement the sensory experience of each type with perfect food pairings. Many train for years in hopes of finally becoming a Master Sommelier. When embarking on a content marketing initiative, it’s important to know how to maximize the sensory experience of your content. A Master Content Marketing Sommelier knows what will best engage their customers, be it a complex, full-bodied blog post or a light, crisp infographic. Demand Metric found that content marketing generates 3 times as many leads as traditional…
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    aimClear® Blog

  • aimClear’s Q3 Speaking Globetrot: Seattle, Cali, NYC, Vegas & Germany

    Amber Krohn
    6 Jul 2015 | 9:23 am
    Summer is in full swing and our aimClear team is gearing up for the Q3 conference odyssey! Over the next few months, we’ll pack up our bags and travel around the world to speak at and attend digital marketing industry conferences. Yep, we’ll mingle with industry friends and share our own treasured marketing hacks. Here’s a glimpse at aimClear’s speaking schedule for July, August and September. The cabin door is closed! MozCon | July 13-15, Seattle, WA First stop in Q3? Seattle, baby! From July 13-15, aimClear will speak at and attend Mozcon. Strap in for three days of…
  • Social Marketing Cluster Facts: YouTube’s 10 NEW Features, FB’s 10 Second Rule… Turn It Up

    Lea Scudamore
    2 Jul 2015 | 2:55 pm
    Every week we dive into the week’s top social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Facebook tests 10-second video views for advertisers, YouTube rips it up with 10 NEW features, Mark Zuckerberg declares to the world that technology will allow people to send feelings to one another through thoughts — AND Google+ actually made the news… yes, it happened. Want more? Watch Cluster Facts! Turn it on. Turn it up. Facebook Tests 10-Second Video Views for Advertisers, Lauren Johnson, Adweek Facebook Changed its Logo…
  • Hack Tweeter Influencer Targeting: aC Weekly Psychographic Hot House

    Chris Davis
    2 Jul 2015 | 8:51 am
    For this week, our Hot House targeting tactic is a how-to guide to create amazingly pinpointed Twitter lists of qualified, relevant users using Sysomos MAP. Selecting handles to target in a Twitter campaign can seem daunting when dealing with a network of 302 million monthly active users. With MAP’s “User Details” authority ranking feature, marketers can quickly pinpoint authority handles — and their followers. That’s powerful considering marketers can: Target followers of a profile Filter additionally with psychographics (Twitter Ads UI) Build cookie pools and retarget these users…
  • Sell With Social Marketing! This Is Our Love Of Music

    Chris Davis
    25 Jun 2015 | 12:19 pm
    Because music is such a fanatical passion for so many of us who work at aimClear, it’s only natural that a lot of our social media conversations cross over into the music industry. Organic social media plays a huge part in music industry success… Some of the top accounts in numbers of social media followers/fans are musicians. The top 5 celebrities with the most Twitter followers are musicians — On Facebook, musicians make up 9 of the top 10 most popular fan pages, according to Socialbakers. Additionally, there is a seemingly untapped spectrum of paid social media options available…
  • Social Marketing Cluster Facts: Facebook Gets REAL w/ Retention, Twitter Autoplay Feeds… Oh Yeah!

    Nate Kruse
    19 Jun 2015 | 2:17 pm
    Welcome to Social Marketing Cluster Facts! We’ll be diving into the week’s top social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Twitter introduces autoplay feeds, Facebook announces a new retention algorithm and LinkedIn’s Pulse news platform announces it’s bringing back HUMAN editors to tailor news to users. Interested? Watch Cluster Facts! Turn it on. Turn it up. Introducing a More Seamless Video Experience With Autoplay, Baljeet Singh, Twitter Blog This is Twitter’s Top Secret Project Lightning, Mat Honan,…
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    Branded3

  • Simple plugins to speed up your WordPress site for free

    Mathew McCorry
    3 Jul 2015 | 6:34 am
    WordPress is the content management system (CMS) of choice for approximately 18.9% of websites across the web. This means that there are around 74,652,825 sites, including our own that use it. When you consider that 70% of sites in the world don’t use any CMS at all, it’s an even more astonishing figure. That isn’t just a random number I’ve pulled out of nowhere either; WordPress is the most commonly used CMS currently in existence, and guess what, it’s open source! Open source means anyone can create anything for WordPress sites, so at the tip of your fingers, you have thousands of…
  • Ice cream celebrations, seeking thrills and things going POP!

    Sophie Jackson
    3 Jul 2015 | 5:59 am
    This week, summer has truly arrived! In our weekly PR campaign meeting, it was no surprise that most of the campaigns brought to the table were summer-themed! With that in mind, we picked out a quintet of campaigns based on Wimbledon, exercise and ice cream! From ‘I do’ to ice-cream The news of same-sex marriage becoming legal in America took the world by storm at the weekend and rightly so! A victory which will go down in history was celebrated by many brands; renowned ice-cream makers Ben & Jerry’s were one of them. To celebrate the momentous occasion, Ben & Jerry’s have…
  • Magento Live UK 2015 #MLUK15: Day Two

    Douglas Radburn
    2 Jul 2015 | 8:18 am
    I didn’t attend the day one Magento Live after-party. As a new father, I put my stay in London to good use: I went to bed. However, I heard a lot of good things the day after – Magento sure can throw a party! Having written up a review of day one – I set off to the Park Plaza Hotel for day two. We started with Pitchfest, a session in which several pre-selected participants presented an elevator pitch of their offering. Pitchfest featured DotMailer, Bronto, Nosto, Rackspace, On Tap, SLI Systems, Sagepay, and WebInterpret. All the pitches were great, with only the chap from…
  • Stop putting KPIs to tactics and focus on the results

    Laura Crimmons
    1 Jul 2015 | 6:58 am
    Too many clients (and agencies in some instances) are still focused on setting KPIs for campaigns against the tactics that we use, as opposed to the results that we’re trying to drive. I was at the Performance Marketing Insights Europe conference last week on a panel, talking about the future of Digital PR. I discussed this particular point and how it applies to both PR and SEO (and probably lots of other industries or sectors). We need to stop focusing on the outputs and focus on the outcomes that we want to drive. Setting KPIs for the number of pieces of coverage we get, the number of…
  • Branded3 plays in Rugby 7s tournament for charity

    Rob May
    30 Jun 2015 | 7:51 am
    On Monday evening, Branded3 took part in a mixed rugby 7s tournament for the Wooden Spoon charity on the famous pitch of Headingley Stadium, home to the Leeds Rhinos and Leeds Carnegie. What is the Wooden Spoon? The Wooden Spoon charity helps disadvantaged, disabled children and young people to be introduced to rugby and are one of the country’s largest funders of respite and medical treatments centres, sports activity areas and community based programmes in the UK. Since it was founded in 1983, it has helped over a million children and young people through their life-changing projects. The…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • How Conflict Is Key To Creating Great User Experiences

    Misty Weaver
    2 Jul 2015 | 1:15 pm
    Mr. Fisher Goes to Washington Steve Fisher, co-organizer Design & Content Conference recently visited Portent’s office in Seattle (Washington) to exchange brilliant ideas, but also to tell us some horror stories. For example: What do zombies have to do with content and design? Clearly, a lot. We Content Strategists are officially outpaced and outnumbered. So we huddle together for warmth at meetups and look for brilliant ways to help clients solve the business challenges that undermine their content programs. Although Steve loves Zombie metaphors he says we’re not facing an…
  • To my team, at 20

    Ian Lurie
    29 Jun 2015 | 4:22 pm
    This is what I said at Portent’s 20th-anniversary party. It’s also a kind of open letter to my team. For posterity, I’m posting it here. If you really want to know what we’re all about, this is a really good place to start: 20 years ago when I started Portent, as my accountant filled out our paperwork, he asked “What do you do?” I said “Information design.” He raised an eyebrow and asked “aruh?” I explained “We build websites, help clients generate PDFs, and we write great copy for them.” He said “uhhh…”…
  • Three Months at Portent: My Life as an Intern

    Portent Staff
    26 Jun 2015 | 12:25 pm
    My internship at Portent is ending, and although I am sad to be leaving, I want to take the time to reflect on my past three months. Here are some thoughts I want to share for anyone out there looking for an internship in social media or something related to digital advertising. To the best of my ability, I have collected everything that I have learned and found most helpful regarding social media. First and foremost, Facebook Business Manager became a really good friend of mine these past three months. I learned more about Facebook after coming to Portent than I ever knew before. The…
  • Why not?

    Ian Lurie
    18 Jun 2015 | 2:09 pm
    TL;DR: I wrote my very first Medium post ever. It’s about marketing leadership and getting to “Why not?” Click here to read it. Any smart organization has the risk-takers and the risk-averse. That’s a very necessary balance. If all you have are risk-takers you’ll probably run aground in a hurry. If everyone on your team is risk-averse, you probably won’t make any progress. As Internet marketers, we’re usually called upon to be the risk takers. We charge in with all sorts of ideas for change. We assume everyone will fall all over themselves to implement those ideas. But…
  • GitHub Auto-Deploy Setup Guide

    Andy Schaff
    16 Jun 2015 | 8:57 am
    In an effort to streamline development updates to a code base in a staging or production environment, we have created an auto-deploy setup guide for any GitHub (github.com) repository. What you will need: A server to host your site. Our example is a Ubuntu (Linux) server running either Apache or Nginx and PHP SSH access to your server with sudo/root privileges A GitHub.com account and repository 1 – On the web server Here we install and set up Git on the server. We also create an SSH key so the server can talk to GitHub without using passwords. Install git sudo apt-get update sudo apt…
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    Latest solar news

  • Using Solar Power in Your Home

    Abigale Sherman
    7 Jul 2015 | 2:58 pm
    Residential solar power is becoming an attractive option for many people. They can use the sun’s energy to operate various devices and to heat their homes. It is also earth-friendly and economical way to bring the power in your home. Solar energy can help reduce external energy consumption by 50-70 percent. There are several different ways you can use solar energy in your home, which may include the use of solar panels and solar thermal systems to produce electricity. Once you have installed solar power in your home, you can use water heated by solar energy to produce hot water and heat…
  • Why Solar Energy Is a Good, Renewable Energy Source?

    Abigale Sherman
    27 Jun 2015 | 7:59 am
    These days we hear a lot about using organic products, biodegradable products, recycling plastics, etc., to minimize carbon footprint and save the environment. But we do not realize that unless and until we minimize consumption, we can not really save our environment. For example, look at the world consumption; Today’s products are manufactured, used and disposed of at a higher rate than the earth can accommodate in a less harmful way. Therefore it is important that we move to green alternatives now, otherwise, will be covered by pollutants and toxins produced in the normal course of…
  • Most Efficient Solar Panels

    Abigale Sherman
    22 Jun 2015 | 5:30 am
    In trying to create the most efficient solar panels, pay special attention to the portion of the backsheet of the panels. A backsheet layer is the solar panel which solar cells are arranged. The other side of this backsheet, more precisely in the upper middle area is the junction box. A backsheet are often made of vinyl fluoride or PVF which is similar to PVC, or polyvinyl chloride, the material used in pipes and water pipes. P.V.F. It is commonly used in aircraft interiors and vehicles. DuPont, the US chemical company founded in 1802, created in the 1940s, polyvinyl fluoride polymer (PVF).
  • What Is a Photovoltaic System?

    Abigale Sherman
    21 Jun 2015 | 4:05 am
    This is a common question from the uninitiated. A photovoltaic (or PV System) is an installation of solar panels that can be used to provide electricity and if you generate more energy than it needs, can be fed back to the network. Domestic photovoltaic systems have two main options installations. Existing properties tend to opt for a mounting system “roof”, where the panels are sitting slightly above the roof surface. This causes the least disruption of the structure and the tiling of existing coverage. The alternative is a system of “roof” where the panels replace…
  • How to Buy an Ideal Solar Power System for Your Home

    Abigale Sherman
    20 Jun 2015 | 4:55 pm
    Concerned about the sudden increase in their electricity bills? You want to get rid of this problem? Why not switch to solar energy and live a tension free life thereafter! As electricity prices are increasing day by day, people began to feel the pain of this abrupt question mounting. Many owners of the world are moving towards a better option and expense, ie, “solar energy”. Installation is no doubt that this type of power system in your home is the best way to use the sun’s energy and cut all electricity bills, but there is a big question that arises here, namely,…
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    Local SEO Guide

  • How To Scale Google My Business Support for Enterprises

    Andrew Shotland
    6 Jul 2015 | 10:13 am
    Managing multiple GMB accounts is a tricky beast. I shared a few tips on SearchEngineLand for how we do it. See How To Scale Google My Business Support for Enterprises Like a Boss. TL:DR version: Hire people who know what they’re doing Have an escalation path Use an agile project management tool Create a knowledge [...]The post How To Scale Google My Business Support for Enterprises appeared first on Local SEO Guide.
  • How Did Thumbtack Get Out Of The SEO Penalty Box?

    Andrew Shotland
    16 Jun 2015 | 10:50 am
    The SEM Post and Search Engine Land are both reporting that Thumbtack.com has experienced a seemingly complete recovery after receiving a manual link hammer to the head from Google (they don’t like the term “penalty”) which rendered the site all but invisible in Google’s SERPs. Jennifer Slegg goes into great detail speculating as to what Thumbtack [...]The post How Did Thumbtack Get Out Of The SEO Penalty Box? appeared first on Local SEO Guide.
  • Google My Business Locations Down To Two Categories?

    Dan Leibson
    9 Jun 2015 | 3:37 pm
    This morning we noticed Google My Business Locations starting to toss “error” messages whenever you are saving a location that has more then two categories. Here is a location with no errors when saved (and only two categories): And here is what it looks like when you add a third category:   Tested this across [...]The post Google My Business Locations Down To Two Categories? appeared first on Local SEO Guide.
  • Thumbtack’s Teachable SEO Moment

    Andrew Shotland
    9 Jun 2015 | 7:45 am
    It’s kind of big news in the Local SEO biz that Thumbtack.com* has received a manual action penalty from Google for unnatural linkbuilding. If you study Thumbtack’s backlink profile or read some of the articles on the subject, you can see that perhaps parts of their backlink strategy may have gotten them into trouble, which [...]The post Thumbtack’s Teachable SEO Moment appeared first on Local SEO Guide.
  • Local Directories UnDoorwayed…

    Andrew Shotland
    1 Jun 2015 | 11:40 am
    When SEO Roundtable reported that Google had fixed a problem with the Local algorithm, I checked some of the local directories that I had earlier reported had been doorwayed and lo and behold: So Google taketh away and Google giveth back…for now…The post Local Directories UnDoorwayed… appeared first on Local SEO Guide.
 
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    Occam's Razor by Avinash Kaushik

  • See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!

    Avinash Kaushik
    6 Jul 2015 | 2:35 am
    There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I've learned a whole lot more, evolved my thinking and refined the nuances. In this blog post I want to share two strategic clarifications/extensions of my thinking about the See-Think-Do-Care framework. My hope is to better assist you in your own journey in using the…
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    Avinash Kaushik
    27 May 2015 | 1:28 am
    In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver. The heartbreaking part of these, often innocently made, choices is any lack of meaningful progress in digitizing their companies. It saddens me deeply that they are not being able to…
  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
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    Internet Marketing Ninjas Blog

  • Google Plus: Is There a Future for Google Plus: Jim & Ann Show

    Jim Boykin
    7 Jul 2015 | 6:21 am
    Welcome to Jim & Ann show and today we are talking about Google Plus! Is it being killed? Is it going to stay? What’s the future of Google Plus? Are you worried? So is Google Plus going away? Is Google Plus going away?Click To Tweet Hopefully not, because in some industries it provides a strong platform for people to connect and curate content. It’s not clear if it’s still growing though because Google stopped actively promoting it through its other platforms: It’s no longer required to comment on Youtube, it’s been removed from brand knowledge graph in…
  • Facebook for Business Best Practices: Adapt or Die

    Ann Smarty
    6 Jul 2015 | 6:30 am
    Using Facebook is important for any brand. It is the largest social network on the web, and it is crucial for building your brand and reaching your customer. Facebook has a huge marketing potential… but only to those businesses who are ready to adapt to it as it is changing. Here’s one important thing about Facebook: It’s based on personal relationships, hence Facebook can’t afford to let you sell too much. They need to make sure business presence is more or less subtle there not to scare off people. So the only way businesses can succeed on Facebook is by adapting to…
  • Yelp Strikes Back, Bing and AOL, and CTR Rankings? Weekly Forum Roundup!

    Mark Roberts
    2 Jul 2015 | 6:30 am
    The members of our communities are busy as bees digesting news of Bing replacing Google on AOL, Yelp’s attack on Google’s alleged monopoly, and the nature of click-through rates as a ranking factor. One of the best parts about the Developer Shed network is that there’s always something new going on! These discussions are still pretty fresh, so there’s still time to jump in with both feet if you feel inspired! Bing Replaces Google on AOL, Microsoft Passes Majority of Ad Sales to AOL Big news for Bing! AOL is taking over responsibility for Microsoft’s display,…
  • Everything You Wanted to Know about Pinterest Business Accounts

    Ann Smarty
    29 Jun 2015 | 6:30 am
    We all love Pinterest on a personal level, right? It is a fun idea, using visual media rather than the usual form of social blogging that we are used to. As far as business applications are concerned we all know we should be utilizing Pinterest as the valuable tool it is. But because it is so specific (It’s all about visual content!) it can seem a bit intimidating. How do you actually use it? Does it really work? The answer to the latter is a resounding ‘Yes!’ Pinterest has been used by many brands, big and small, to improve everything from visibility to traffic, and can even be…
  • 301 Redirects, Click-Through Manipulation & the “News-Wave” Update: Weekly Forum Roundup

    Mark Roberts
    26 Jun 2015 | 6:30 am
    This week in the communities, our users are buzzing about recent changes and working hard to analyze the many updates and shifts from the last few months. It’s busy, but also exciting, to have so much happening around us! Definitely a welcome change from the cliché of a “slow summer.” Take a look at some of these great discussions from the past week: How Exactly is Google Using Click-Through Data? On Threadwatch, Ann Smarty pointed out that Rand Fishkin has done an interesting experiment with click-throughs on Google. It seems that click-through manipulation returns fast…
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    Posts from the Econsultancy blog

  • Develop your skills at our Fast Track Digital Marketing training course in New York

    Christopher Ratcliff
    7 Jul 2015 | 7:56 am
    Do you live or work in New York? Do you need an in-depth introduction to a wide variety of digital marketing disciplines delivered by a trusted, expert trainer? Sign up now for our fully refreshed Fast Track Digital Marketing training course in New York. Taking place over two days from 10 September 2015, this intensive course is a great place to start your digital marketing training. And if you book before 24 June using the code LAUNCH2015 you'll get 15% off.Read more...
  • Cash is still the most popular way to pay, for now

    Christopher Ratcliff
    7 Jul 2015 | 7:02 am
    It’s very easy to spend the day in London and assume we are now fully entering into a 'cashless society’. Yesterday I used my contactless debit card to pay for everything I needed in the city: the tube, an unreasonably priced coffee, lunch, an unreasonably priced round of drinks, a tipsy purchase of some blu-rays I won’t actually watch.Read more...
  • 12 tiny UX elements that can make a difference

    Graham Charlton
    7 Jul 2015 | 5:55 am
    Little details can make a difference to the user experience, by making tasks easier for users or just by adding some fun to the process.  Here I've compiled 11 examples of 'micro UX' from a range of sites... Read more...
  • How Wimbledon is acing social media in 2015

    Christopher Ratcliff
    7 Jul 2015 | 3:46 am
    It will not have passed your attention that Wimbledon is taking place right now. If it wasn’t for all the Robinson’s squash adverts then certainly for the faint murmur of Cliff Richard’s vocal exercises as he spies a distant rain cloud in the sky. This year is particularly notable for the venerable lawn tennis tournament as it has upped its social media game in earnest, utilising a few previously untested platforms and some innovative techniques.Read more...
  • 15 most insightful examples of Econsultancy research in 2015 (so far)

    Christopher Ratcliff
    7 Jul 2015 | 2:35 am
    Our blog merely scratches the surface of what Econsultancy has to offer. If you scroll up and click on the ‘research’ tab you can access a whole world of comprehensive marketing and ecommerce research, providing all the information you will ever to need to help you achieve digital excellence.Read more...
 
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    Fathom

  • Consumer Brand SEO Pulse: 7.2.15

    Jenna Hedman
    2 Jul 2015 | 6:53 am
    Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. This week, we cover apps vs. websites, micro-moments, Twitter and much more! “The Final Hurdle Is Cleared – Apps Will Replace Websites” Search engines still can’t crawl content within an app, but Google’s acquisition of an app-streaming platform shows the industry is headed in that direction. http://bit.ly/1ByQoC4 “If You…
  • “The Art of Client Service” – 27 Things All Account Executives Should Know

    Jenni Ramminger
    30 Jun 2015 | 2:58 pm
    Often when I read books, I like to highlight the important takeaways. I usually pull a handful of helpful tips from each book I read, and try to apply at least one of these principles to my daily life. If I can find one insight that has the power to change my work or personal life for the better, I consider the read well worth it. After reading “The Art of Client Service” by Robert Solomon (a short but sweet little book written for marketing professionals), I was astonished to realize that I had highlighted not just a handful, but TWENTY SEVEN tips worth remembering, re-reading and…
  • How NOT To Write a Prospecting Email, Part II

    Paul Richlovsky
    29 Jun 2015 | 12:09 pm
    I know, Part II? Is a series in the making? Before you accuse me of going Hollywood and getting sequel-, prequel- and reboot-crazy in the absence of all original ideas, please humor me. First, this sequel email is as good as the original one I featured … we’re talking The Godfather vs. The Godfather: Part II or Batman Begins vs. The Dark Knight. Second, I know everybody gets prospected, and most prospecting emails are not worth more than the tenth of a second it takes to delete them. However, I feel that salespeople and marketers (who also write/edit emails, sometimes for…
  • Client Success Story: Terryberry Embarks on Expansion Project

    Drew Kraemer
    26 Jun 2015 | 9:36 am
    Earlier this month, Fathom’s long-time client, Terryberry, a company specializing in employee appreciation awards, made a welcome announcement that it will be expanding its Grand Rapids, Michigan, campus and creating 53 new jobs. Managing partner of Terryberry, Mike Byam, told MLive reporter Jim Harger in an article that the expansion project “will allow us to continue to grow our brand globally and better serve our ever-expanding portfolio of clients and their unique recognition needs.” Byam’s relationship to the company is familial: His great-grandfather was Herbert…
  • Consumer Brand SEO Pulse: 6.25.15

    Jenna Hedman
    25 Jun 2015 | 6:57 am
    Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO. Our goal is to stay on top of any new strategies and changes to make sure you have access to the best on-site and off-site SEO methods. Google is making a lot of changes (as usual), and this week covers desktop and mobile search. “Not Panda: Google Confirms Another Core Search Algorithm Update” Google has confirmed an update to the core search algorithm, which may very well be the “Google Quality Update” from May. Though we don’t know details about this specific update,…
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    FuelTravel.com

  • Is Yahoo really dumping Bing in favor of Google Ads?

    Stuart Butler
    7 Jul 2015 | 6:29 am
    The world has been rocked by the news of another celebrity breakup this week. I'm not talking about Ben Affleck and Jennifer Garner — that one has been discussed enough already. I'm referring to Yahoo and Bing. The post Is Yahoo really dumping Bing in favor of Google Ads? appeared first on FuelTravel.com.
  • Friday Fuel: Yahoo Goes Wahoo & Airbnb Goes Gangbuster

    Meisha Bochicchio
    2 Jul 2015 | 1:06 pm
    This week’s Friday Fuel roundup talks a brand new Yahoo search announcement, some interesting travel stats, and the importance of vanity websites for hotels. The post Friday Fuel: Yahoo Goes Wahoo & Airbnb Goes Gangbuster appeared first on FuelTravel.com.
  • The Best Facebook Ad Formats For Hotels

    Meisha Bochicchio
    30 Jun 2015 | 12:58 pm
    Facebook ads are a great way to increase the reach of your hotel's marketing messages. Learn about the top Facebook Ad formats for generating awareness & sales for your hotel. The post The Best Facebook Ad Formats For Hotels appeared first on FuelTravel.com.
  • School is NOT Out – Google Analytics Certification Guide

    Cassey Reynoso
    25 Jun 2015 | 1:24 pm
    Use our handy guide to help pass your Google Analytics Individual Qualification. Helpful tips, definitions, course links, & more to pass the exam. The post School is NOT Out – Google Analytics Certification Guide appeared first on FuelTravel.com.
  • Friday Fuel: Hotel Tech Updates & OTA Conversion Tricks

    Pete DiMaio
    19 Jun 2015 | 9:29 am
    This week's Friday Fuel talks hotel tech updates at Starwood hotels, tricks that OTAs use to improve conversion rates, & Fueligans at the HiTEC conference. The post Friday Fuel: Hotel Tech Updates & OTA Conversion Tricks appeared first on FuelTravel.com.
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    Best-cellphone-plans.com

  • Cheapest Cell Phone Plans

    Hassan
    4 Jul 2015 | 6:39 pm
    I've discovered The 7 cheapest cell phone plans offered in the market today, starting at $5 a month and moving up from that, all the plans covered here are no contract plans, which make it easy for a try. The handset includes basic phones to Smartphone's, cell phones usually cost around $250 or even much less, so your heart is not going to race each time the bill arrives, simply because you'll
  • Top Cell Phone Companies That Offers Best Deals

    Hassan
    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
  • Best Prepaid Cell Phone Plans

    Hassan
    14 Oct 2014 | 8:57 am
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
  • Best Family Cell Phone Plans

    Hassan
    8 Oct 2014 | 7:16 am
    If you're planning to keep all your family connected under only one single bill, family cell phone plans are the best choice. Every large carrier permits you to purchase for a month bundles of web data and talk minute, saving you some money. The price of 4 individual in AT&T service with 2 gigabytes of web data each, increases around 220 dollars, while a 4 members on a family plan costs 160
  • Prepaid SIM Card USA

    Hassan
    29 Jun 2014 | 4:43 am
    Searching for an inexpensive plan on iPhone offer, or perhaps you wish to use an unlocked worldwide cell phone? Several prepaid wireless companies now are providing SIM-Only service, in which you bring in your personal cell phone, catch in a SIM card and enjoy. There are two carriers that actually work with unlocked GSM cell phone or unlocked iPhones which is T-mobile and AT&T, however the two
 
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    clickTRUE - clickTRUE

  • Behind The Scenes Of Your BLP Contract: From The View Of An Intern

    Chyi Fang Loh
    5 Jul 2015 | 7:47 am
    We all know that the Internet is growing at a speed that’s beyond comprehensible. We also all know that marketing in the offline world is far from sufficient today. We definitely all know that in order to even survive and then thrive, we’ve got to get our online marketing game right. And that’s why you found us. That’s why you chose our Better Leads-Gen Platform. That’s why we came together as a team to make your business objectives come true. However, you probably have never heard about Better Leads-Gen Platform until you met us. Neither did I until I started…
  • 7 Great Google AdWords Lessons You Should Learn from Your Dog

    Wei Lik
    14 Jun 2015 | 11:44 pm
    Good Google AdWords tips can come from the most unexpected sources; even from our furry four legged friend. Have you ever observed your dog’s behavior? If your dog could talk, he/she would have you learn the following 7 great lessons in managing Google AdWords campaign. Lesson 1: Clear Call to Actions Clear Call to Action If a dog wants the sausage you are eating, he will come to you wagging his tail, staring at the sausage and letting you know exactly what he wants. The same goes for your marketing message. Your call to action must be short, clear and concise. If the objective is to…
  • Port Dickson Through A clickTRUE Newbie’s Eyes

    Adel Woon
    25 May 2015 | 9:06 pm
    Mud, Blood, Laughter, and Mosquitos. That roughly sums up the three days that we spent at Port Dickson as a clickTRUE family! When the idea of a company retreat first emerged, everyone was intrigued by the idea. Many of us desperately googled “Port Dickson Eagle Ranch” hoping to find good reviews for the place, but receiving otherwise. Reviews filled with bedbugs horror stories left us googling for “how to kill bedbugs” instead. (Particularly the SG Sales/AM team…) The itinerary was filled with team-building activities, including an obstacle course (with us having to climb over an…
  • Singapore’s Own Googleplex: From The View Of An Intern

    Chyi Fang Loh
    25 May 2015 | 12:10 am
    “Online Marketing Internship Singapore” “Digital Marketing Intern Singapore” “Online Marketing Intern Singapore” “Digital Internship Singapore” This was what filled my Google search bar for 10373729 days. (Well not exactly, but you get what I mean.) My summer holiday was coming up and as part of my school’s curriculum, I was due for an marketing internship stint at any firm I could find. 10 weeks isn’t very long, neither is it short – and so, I decided that these 10 weeks had got to count! Technology has always been one of my…
  • Staying On Top Of The Beauty Business: Best Practices For Your Online Campaign

    Nellie
    24 May 2015 | 11:13 pm
    Looking great seems to be a necessity these days; especially when we live in a world of selfies, where every moment is captured and stored. It was reported that more than 95% of Singaporeans spend more than $25 on beauty treatments each month, while Singapore’s spa industry is reported to be valued at $140 million a year. Given the burgeoning potential of sales, how then should businesses in the beauty industry stand out from the competition? 1. Focus on a targeted online marketing campaign. Having worked on many online campaigns for clients ranging from facial services to hair care, our…
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    Add3

  • AdWords Cross-Device Conversions for Measuring ROI in a Multi-Screen World

    Nora Park
    30 Jun 2015 | 10:22 pm
    Estimated cross-device conversions have been available in Google AdWords for about a year and a half, but how many of us are actually paying attention to them or using them to influence your paid search optimizations and strategy in any way? Mobile has been the talk of the industry for a long time, and mobile ad spend still lags behind mobile search volume, but as of May this year, mobile search query volume has surpassed desktop. I would venture to say that the lag in mobile ad spend is in large part due to the inability to measure cross-device conversions, particularly in cases where the…
  • Why Micro-Moments are a Game Changer for Digital Marketing

    Ben Lloyd
    24 Jun 2015 | 8:00 am
    In a device-driven world where consumers are rarely seen without their smartphone in hand (or in front of their face), it is imperative that your brand be present on that device. Some brands have shifted their strategy toward creating mobile apps, while others are focusing on ensuring that their current strategy is responsive (literally) to the new mobile generation. “Think With Google” recently published an article discussing the rise of the micro-moment. In the article, Annie Zipfel, SVP of marketing at REI, says, “consumers have never been more informed because that information lies…
  • What Ozzy Would Do To Avoid Getting Fired by a Client

    Paul Uhlir
    17 Jun 2015 | 8:00 am
    I published a new post on LinkedIn “3 Reasons Your Client is Going to Fire You and How Ozzy Would Fix it” I’d love it if you’d check it out and like it and leave a comment. Here’s a little taste of the post – click over to LinkedIn for the whole thing. “The other day I found myself watching Ozzy rock the tune Crazy Train (see below) with Randy Rhodes crushing the guitar. Total magic. Dirt Rock at its finest. I knew then that I had to include The Blizzard of Ozz somehow in my next post. Done. Now let me tell you the 3 reasons that your client is…
  • Add3 Named One of Washington’s Best Workplaces by Puget Sound Business Journal

    Ben Lloyd
    15 Jun 2015 | 3:24 pm
    Add3 Joins 20 Other Companies With 10-49 Employees as One of Washington’s Best Places to Work   Seattle, WA. (06/15/15) – Add3 was named as one of the finalists for Washington’s Best Workplaces by the Puget Sound Business Journal. The program recognizes the best company workplaces in different size categories and Add3 ranked as one of the top 20 best workplaces in the size category of 10-49 employees. Add3’s employees scored among the highest in their respective size categories based on questions related to job satisfaction, relationships with their bosses, camaraderie with…
  • 5 Tips to Get More Followers on Twitter

    Ben Lloyd
    10 Jun 2015 | 8:00 am
    “How do I get to 2,000 Twitter Followers?” One of my colleagues, a CEO, asked me for a few tips to get more followers on Twitter and grow his influence. He set an arbitrary benchmark of getting 2,000 followers by the end of the year, which is about how many his other C-suite friend has and we’re all competitive like that. His account has right around 400 followers currently and he hadn’t been particularly active on Twitter. That’s a steep hill to climb but totally doable. Especially because he’s a CEO and it’s just easier that way. Before we get…
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    Koozai.com

  • The Power of Podcasts for Content Marketing

    John Waghorn
    7 Jul 2015 | 1:24 am
    When you think of “good content” it’s likely that you think of something that’s text or visual based, such as blog posts, Infographics and interactive pieces.However, alongside these excellent forms of content we often neglect audio, and in particular podcasts, as a valuable tool for enhancing your brand and getting your message out to your audience.According to the BBC there have been 1.1 billion UK downloads of their own podcasts since they started offering them back in 2004. Content from the BBC via this medium is also being downloaded in record numbers and it’s believed this…
  • Using YouTube Cards In Your Digital Marketing Campaigns

    Dean Marsden
    2 Jul 2015 | 2:00 am
    In March 2015, YouTube announced YouTube Cards, a flexible new way add interactivity to your videos. What’s more, they look great across all devices, particularly mobile. With more than half of YouTube views now from mobile devices, YouTube Cards make a lot of sense. Let’s take a closer look at how they can be used in your campaigns.As a YouTube publisher you may have used or been aware of the annotations tool in YouTube. This allows you to overlay important information and links over the top of your video content throughout the video. This was useful for generating engagement with…
  • Reach More Facebook Users With Custom Audience Targeting

    Graeme Benge
    1 Jul 2015 | 3:56 am
    This is the transcript from our new video so it may not read as well as a normal blog post would.Howdy Koozai fans. I’m here today to talk to you about custom audience targeting via Facebook. A few months ago Facebook rolled out a new advertising platform or a new advertising option with Facebook ads that kind of picks up where Google’s Remarketing Lists have kind of paved the way for targeting the people that have actually come to your site. I think that this is a very important development. It certainly helps to put the case forward for advertising on Facebook in a much more…
  • Above-The-Line Vs Below-The-Line Marketing [Infographic]

    James Perrin
    1 Jul 2015 | 2:00 am
    Deciding on where to allocate your marketing budget? Consider how Above-The-Line (ATL) and Below-The-Line (BTL) marketing works, and which is better for your business, with Koozai’s latest Infographic.Before spending or testing without certainty, it’s important to know what will work for your business. We’ve aimed to showcase how ATL and BTL works when it comes to marketing and advertising, to make your decision that little bit easier. Segmented into various sections, the visual compares and explores:The various methods employed by each marketing groupHow each type works,…
  • Defining The Causes Of Content Penalties In Search

    James Challis
    30 Jun 2015 | 1:27 am
    Do you know the different types of penalties associated with onsite content? With so many potential issues arising from content, it’s worth looking at each type of penalty, be it algorithmic or manual. This post is designed to give you a better understand of how each type of content issue could affect your site’s rankings. Not so long ago, Content was created by some websites in every way imaginable. Some of this content was useful to users, but a substantial proportion was irrelevant, scraped or just pure nonsense designed to help sites rank for keywords.The web was becoming…
 
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    SEOAndy

  • Can Website Load Time Effect Your Business Income?

    Andy Kinsey
    24 Jun 2015 | 11:19 am
    The speed of your website is sometimes correlated with your search rankings, Google has even said it’s a factor in their search algorithm (as far back as 2011) – but did you know it can also have an effect on the income and lead generation of your website? We’ve spoken about the physical performances reasons to decrease your page load time by using a CDN in a previous post including; caching, security, distribution of data and much more besides. SEOAndy as a company works with South West Broadband for hosting, recently we upgraded our service primarily to increase speed,…
  • Instagram, the Facts [infographic]

    Andy Kinsey
    10 Jun 2015 | 7:01 am
    Instagram, the Facts How Instagram is becoming a key part of your Social Media Strategy Social media has emerged as a powerful medium for businesses to connect with their target audience. There are many platforms are being used to spread brand awareness like Twitter, Facebook, Youtube and Instagram – all of them used by brands large and small to connect with potential customers. Facebook has already become a social media giant and every small and big brand is using this platform to build a solid user base. A Picture is worth a million words and this is absolutely true for image sharing…
  • 7 Features to Make Your Website Successful

    Andy Kinsey
    28 May 2015 | 8:02 am
    7 Features to Make Your Website Successful Whether you offer photography services, franking machines, second hand office furniture or otherwise - here are 10 features to make you stand out from the crowd. Each and every business envisions themselves differently from the next, even two branches of the same business want to be different. But in terms of website characteristics there are a number of things which can help any website from any industry stand out and implementing these can really help your chances of success in gaining more clients and web traffic. Remember the below are valid…
  • Updating Page Titles on Facebook

    Andy Kinsey
    11 May 2015 | 10:35 am
    I want to, over the coming few posts, share a few quick tips to make your life a little easier- tips in a similar fashion to the social media image size guide. There can be little more annoying than having your post shared on Facebook, only to find that your page title / facebook title is wrong. Maybe you forgot to put something cool in there, something clicky, or maybe you just typo’d your way and someone is having a little moan. You’ve corrected the issue on your site, great but how do you make Facebook refresh itself? There is a Facebook Tool called the debugger, it does more…
  • Mobile-Friendly Search Algorithm Update: April 2015

    Andy Kinsey
    4 Apr 2015 | 2:37 am
    In February 2015, Google announced that it would be making moves towards a better experience for mobile search users by telling them whether a given web page in search results was “mobile-friendly” or otherwise. It’s important to note it is done page-by-page and not across a website in search results. This move was the logical next step in the evolution of mobile (and in-app) search which began it’s journey in June 2012. Since that time there have been multiple updates to the algorithm and the tools offered by Google to help websites and web pages perform better for mobile. You can…
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    One day

  • Produce A Very competitive Search Engine Marketing Program

    admin
    5 Jul 2015 | 7:29 pm
    Over the web scrapebox proxies community, you’re nobody if individuals don’t go to your web site. If individuals aren’t finding your site once they do their internet queries, it’s like you in no way even bothered to produce a website by any means. A good way to stay away from that capture is by using SEO, or search engine marketing. Here are several ways to apply Search engine optimization for your web site. If you wish your web internet pages that can be found by visitors, it’s essential to be certain your HTML pages have search phrases from the the brand. If,…
  • Properly Market Your Video clips On the internet By Using These Suggestions

    admin
    26 Jun 2015 | 3:36 am
    Have you considered the power of online video marketing? You can use the various strategies to assist advertise your products and increase your company. It’s a powerful device, and you have to know each of the proper knowledge to use it effectively. Keep reading for some advice regarding marketing with video. When you find yourself utilizing marketing with video it is important to make your content exciting. When your online video is dull then people will perhaps not observe the complete issue or suggest it to their buddies. Help make your concept clear and fascinating to the viewers.
  • Essential Things To Learn About The Main Topic Of Style

    admin
    25 Jun 2015 | 6:33 pm
    Unfortunately, it would appear that the globe is becoming more and more shallow. Getting poor style and looking like a tragedy can have a bad impact on your life. The great thing is that increasing your fashion design is not tough whatsoever. The recent design ideas stuffed into this short article will help you look fantastic. Use your hair up inside a everyday bun to keep it off the shoulders. There exists almost never time although at the office or school to handle extended your hair. If you’ve no time to primp, make use of an stretchy hairband and casually fasten back again your own…
  • Managing The Latest Fashions

    admin
    25 Jun 2015 | 5:31 pm
    The latest fashions are continuously changing, and exactly how would you like to maintain every one of them? You can’t possibly stay up with all of it. Style is approximately you just as much as it can be about styles. Continue reading to understand several handy suggestions about creating your own personal style. Belts are a useful accessory to enhance your general look. You may get a belt in several styles or colors. A vibrant buckle is the ideal way to add more enjoyable to a straightforward set of jeans. If you like a tshirt or skirt take into consideration acquiring it in multiple…
  • Tricks And Tips About Hobbies You Want

    admin
    14 Jun 2015 | 1:20 pm
    As someone that has many things to do in life, you will possibly not have several pastimes. Even so, in the event you don’t have an enjoyable method to successfully pass time, you are carrying out your disservice. An incredible interest will make existence better. Here are some ideas about interests which will help you find a activity of your very own. In case the pressure of your own everyday routine is overpowering you, consider using a relaxing interest. Environment away a bit of time daily to savor your hobby can help you loosen up in the working day. Practitioners frequently…
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    Brick Marketing - SEO Marketing Solutions Company » Brick Marketing Blog

  • Can You Really “Ramp Up” Your SEO Program?

    Nick Stamoulis
    1 Jul 2015 | 2:00 am
    There comes a point in every SEO vendor-client relationship when the client wants to “take it to the next level,” as if their SEO vendor had actually been holding back the true secret to SEO success! But the real secret is there is no secret. There are no tricks or games you can play with your SEO program in order to sneak your way up to the top of Google. In fact, any tricks or games that used to work are now actually putting your site at risk. The Google algorithm has only gotten smarter over the years, and is better at weeding out sites that don’t measure up. So how exactly are you…
  • How to Give Old Posts New Life

    Brick Marketing
    29 Jun 2015 | 2:00 am
    When creating content for your marketing campaign, you may reach a point when you feel like every topic has been covered. It happens all the time. The problem is, that in order to keep your site fresh, you need to keep churning out new content so that your visitors will have something new to read. How can you do this if you’re completely out of ideas? Well, you can actually recycle old content as a way to give new life to old posts and to help put your older content in front of new readers. Here are some ideas on how to keep your older posts in front of readers: Write Evergreen Content Yes,…
  • 3 Free Tools to Improve Your SEO

    Nick Stamoulis
    26 Jun 2015 | 2:00 am
    There are dozens, if not hundreds of SEO tools out there. Some free, some paid, some great, plenty terrible. Some are excellent at one thing, while others try to do a little bit of everything. Believe me, we’ve used most of them at one point or another. But a tool is only useful when it works for you and makes your day easier. Here are three (free) SEO tools that have made my life a lot easier and my SEO a lot more focused! Übersuggest Übersuggest is like the Google suggested search tool, but take it to affinity. It takes your starting term and then lets you add a letter or a digit in…
  • SEO Basics Never Change

    Brick Marketing
    24 Jun 2015 | 2:00 am
    When it comes to search engine optimization, things change constantly. SEO strategies that worked five years ago may not work today, or worse – they can cause penalties. It gets especially sticky when Google rolls out another algorithm change. SEO strategists and web developers often scramble to accommodate the latest changes. When working in the field, it’s important to stay current on industry trends or else your strategies could be ineffective, obsolete, or even harmful to the websites you’re working on. However, even though it seems as if the industry is defined by its changes,…
  • How to Advocate for the SEO Process In-House

    Brick Marketing
    22 Jun 2015 | 2:00 am
    Putting together a great SEO strategy for your business uses up some of your resources, whether it’s the time spent developing and executing the plan in-house or if you spend the money to hire an SEO company to get it done. As a result of this, it can be hard to justify to other people in your company that it’s worth it. However, the results speak for themselves. Businesses who have a dominant online presence stand a greater chance of being successful. Are you finding that other people in your company are reluctant to do what it takes to develop a winning SEO strategy? Here are…
 
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    Chaosmap Media » Blog

  • How To Capture Your Audience Instantly with Mobile Video

    jon rognerud
    25 Jun 2015 | 10:27 pm
    According to Forbes, mobile video will represent roughly 69 percent of all mobile traffic by 2018. YouTube remains the video content king, but there are many other ways to reach your audience. With the explosion of Vine over the past 18 months and Instagram following up with video capabilities, it has become imperative to include videos in your mobile marketing strategy.   Vine boasts a user base of around 40 million and Instagram has about 130 million users, according to NeoMobile. Brands large and small have used these platforms to convey messages through clever and captivating videos…
  • 6 Tips to Improve Conversions For Your Social Media Landing Pages

    jon rognerud
    24 Jun 2015 | 1:25 pm
    If you’ve created separate landing pages for social media visitors, congratulations! You’re already ahead of the many brands that make the mistake of using the same set of LPs (landing pages) for both PPC, SEO and social entry points. But having dedicated social pages isn’t enough. Although some rules don’t change from one set of landing pages to the next, social LPs require specific action and attention. Here are six ways to boost conversions on social media landing pages. Image courtesy of Shutterstock 1. Consistency: Let Your Brand Tie Your Channels Together If the…
  • How Site Architecture Can Kill Your SEO

    jon rognerud
    19 Jun 2015 | 1:30 pm
    Search engine optimization continues to be one of the best ways to drive traffic to your site, but it doesn’t work if your site’s architecture won’t allow it to. You might think that paid advertisement is the best way to get on search results, but users tend to ignore these results. In fact, imForza reports that 70 percent of links clicked in search results are organic and not paid. Getting to the top of organic search engine results requires site architecture that lets SEO do its job, and here’s a look at why. Site Architecture Supports Content Site architecture is…
  • The 3 Most Important SEO Things You Must Do To Optimize Your Website Now

    jon rognerud
    15 Jun 2015 | 9:28 pm
    We are in a new phase of website optimization that goes beyond just the usual SEO techniques of website building. To understand this premise, we must look through the eyes of potential customers who are looking for solutions. All of the metrics that provide for the mechanical ranking of websites still hold true in today’s competitive world, but we need to go beyond that. We will assume that you are up-to-date with search engine optimization training, long tail keywords, mobile marketing, and videos and social media marketing (more about that later) used in the optimization of your site.
  • 12 Strategic Content Types That Drives Targeted Web Traffic

    jon rognerud
    1 Jun 2015 | 8:26 pm
    If you want targeted web traffic, you need to have content strategy. Below is an extensive list of content types that you may want to start using to get those targeted visitors. 1. Original and Informative Blog Posts Blog posts are an important part of you content strategy for several reasons. When women and men browse the internet, they are often searching for useful content. When you create blog posts, make sure to write with a purpose, whether you are telling a story or trying to help educate others on a specific topic. Use your knowledge and some research to create engaging blog posts.
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    blog.ispionage.com

  • Win a FREE Unbounce Annual Pro Plan (Valued at $1188!)

    Joe Putnam
    2 Jul 2015 | 6:00 am
    Unbounce has generously offered to provide our blog readers with the opportunity to win a free annual Unbounce Pro Plan. The plan regularly sells for $99/month which puts the total value of the giveaway at $1188! To enter, simply click this link, enter your email addess, and share with your friends to get additional entries. The post Win a FREE Unbounce Annual Pro Plan (Valued at $1188!) appeared first on .
  • 7 Ways to Use Competitive Intelligence to Make More Money with AdWords [FREE Webinar]

    Joe Putnam
    17 Jun 2015 | 6:00 am
    Would you like to get more out of your iSpionage account, or have you ever wondered how to use competitive intelligence to make more money with AdWords? Wonder no more. On June 25th we’re doing an in-depth webinar to show the top seven ways you can use competitive intelligence to make more money with AdWords. We’re going The post 7 Ways to Use Competitive Intelligence to Make More Money with AdWords [FREE Webinar] appeared first on .
  • The Winner of the Custom Landing Page Design Giveaway Is…

    Joe Putnam
    4 Jun 2015 | 10:08 am
    I’m sure you’ve been anxiously waiting to find out whether or not you won the landing page design giveaway from KlientBoost valued at $4,000. So without further ado, we’d like to announce the winner. The winner of the free PPC landing page design by KlientBoost is… Wait for it… Graham McKay, owner of Grallie Media The post The Winner of the Custom Landing Page Design Giveaway Is… appeared first on .
  • 4 Ways to Strengthen Your Brand with a PPC Campaign

    Joe Putnam
    29 May 2015 | 6:00 am
      “A brand is a person’s gut feeling about a product, service, or company.” That quote is from Marty Newmeier, author of The Brand Gap, the first book to present a unified theory of brand building. With that in mind, consider this… Have you ever glanced at the first three advertisements on Google and noticed how The post 4 Ways to Strengthen Your Brand with a PPC Campaign appeared first on .
  • Win a Free, Custom Designed PPC Landing Page Valued at $4,000!

    Joe Putnam
    27 May 2015 | 6:00 am
    How would you like to win a beautiful, custom landing page designed by an industry-leading PPC advertising agency? Now you can. We’ve teamed up with KlientBoost to offer our readers the opportunity to win a custom PPC landing page. One winner will be selected at random to work with KlientBoost to build a conversion-boosting landing The post Win a Free, Custom Designed PPC Landing Page Valued at $4,000! appeared first on .
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    Medical, Dental Practice Marketing

  • Watch Your Language With Patients

    admin
    30 Jun 2015 | 1:02 am
    Too often, doctors and dentists use the wrong word choices in their patient communications – without even realizing it. Patients often perceive negative connotations in what you consider to be standard language in the healthcare professions. Here’s a simple example… We often hear or see the term “cutting-edge” used by doctors or dentists who are trying to communicate their advanced, state-of-the-art technology, procedures and techniques. While the word choice may seem benign or insignificant to you, understand that your patient is more likely to conjure up images of scalpels and…
  • Improve Your Patient Satisfaction Scores 5 Ways

    admin
    30 Jun 2015 | 1:01 am
    One of the most important changes from the Affordable Care Act (ACA) will kick in over the next few years when patient satisfaction becomes an integral part of physician reimbursement. This is already the case in large practices and hospitals where a portion of their payments is linked to satisfied patients. So the key issue is: How do you create satisfied patients? The government logic behind the change was simple. Physicians with satisfied patients should receive higher payments than physicians with dissatisfied patients because satisfied patients are more compliant and healthier, and…
  • Is Your Website Holding You Back?

    admin
    24 Jun 2015 | 5:41 am
    When it comes to healthcare marketing strategies, website design is just as important as your strategies for social media marketing. Why? Because if your potential patients can’t get what they want or need from your website, they most likely will not be visiting again. While the impending threat of losing traffic to either your healthcare social media sites and website may sound scary, sprucing up your medical website design is a lot easier than you may think. In order to reach your audience and keep them coming back, you need four things: easy navigation, a top search hit, inspired content…
  • Manage All Your Social Media Sites on One Platform

    admin
    16 Jun 2015 | 6:24 am
    If you’ve been working on ramping up your social media presence in the healthcare market, then you know how many accounts you have to create to really build your brand and connect to your audience. From Facebook to Twitter to Google+ to LinkedIn to Pinterest, there’s a lot of login information to remember and a lot of content to create and post. Luckily, there are sites available to make posting and analyzing your content much easier. Let’s start with Hootsuite. This platform allows you to post to all of your social media profiles in one place to build engagement with your followers and…
  • Improved Physician Payment With Patient Satisfaction

    admin
    11 Jun 2015 | 7:19 am
    One of the most important changes brought about by the Affordable Care Act (ACA) will kick in over the next few years when patient satisfaction becomes an integral part of physician payment. This is already the case in large practices and hospitals where a portion of their payment is linked to satisfied patients. The logic behind this change is simple. Physicians with satisfied patients should receive higher payments than physicians with dissatisfied patients. That’s because satisfied patients are more compliant and thus healthier, and healthier patients are less costly to the healthcare…
 
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    Digital Marketing & Web Design Tips

  • How to Write a Legendary LinkedIn Profile Summary

    Sukesh Jakharia
    11 Jun 2015 | 12:01 am
    You only get one chance to make a first impression. Your presence in the business world starts online, long before it gets to the boardroom. Think about it. Before you meet a potential new client you’ve likely Googled them once or twice to get a feel for who they are. Not matter how that person walks into your room, you have already made assessments on their personality, their character, and their skillset, based on impression that was made online. LinkedIn, the hiring and networking hub of the business world, presents a tremendous opportunity to market yourself and your business. Employers…
  • What Makes Flat Web Design Exotic

    Sukesh Jakharia
    4 Jun 2015 | 12:06 am
    In web design, as in life, less is more. With technology advancing at ever increasing rates, the old design norm: flashy layouts with eye-catching buttons and images is giving way to a more minimalistic approach. This style, known as Flat Design, has taken off as the consumer audience has grown more accustomed to the world of technology. Users want simplicity and order in their digital lives. Businesses want to increase their website’s ease of use. These two reasons have propelled Flat Design, as the most popular trend in the world of digital design. It’s not just about the aesthetic,…
  • What The Beatles Can Teach Entrepreneurs About Success

    Sukesh Jakharia
    4 May 2015 | 12:15 am
    The Beatles’ career may be one of the most inspirational success stories ever. They started from total obscurity, worked exceptionally hard, and endured set backs, failures and fights before becoming arguably the most famous rock and roll band in history. (Some estimates claim they have sold over 2 billion albums!). Their long rise to stardom isn’t just a model for other bands, but a template for entrepreneurs as well. The similarities between music and business might not be obvious, but anyone who’s started a company (or band) from scratch understands the struggle and creativity it…
  • 5 Lessons All Business Leaders Can Learn From Social Entrepreneurs

    Sukesh Jakharia
    8 Apr 2015 | 12:20 am
    Superheroes save people’s lives on a regular basis at the box office… The government is trying to provide more accessible health care for all… But only one force is truly making a positive social impact: entrepreneurs. These days, it seems that more and more small business owners are making it their mission to contribute to society in a meaningful way while earning profits. Entrepreneurs are devoted to helping those less fortunate and improving the environment, among other areas. (Check here for Forbes’ 30 Under 30 list of promising social entrepreneurs). Perhaps it’s a result of…
  • How to Prevent Hackers from Damaging Your SEO

    Sukesh Jakharia
    1 Apr 2015 | 12:12 am
    When science fiction depicts robots, they’re often seen as powerful machines sent to war with humans. But in reality, bots are much less scary, though they can certainly wreck havoc on our technology. Specifically, Internet robots, or bots, are used by hackers to destroy people’s websites through spam, security breaches and other malicious behavior. Simply put, your business just can’t afford to be vulnerable to bot attacks. To give you an idea of how prevalent bots are, check out this graph: Source While the data is a couple years old, it indicates the ever-growing presence of bot…
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    iRISEmedia.com

  • 6 Killer SEO Tactics To Increase Traffic Flow To A Blog

    Alex Noudelman
    2 Jul 2015 | 2:51 pm
    So you’ve made the decision to start a company blog? Or perhaps you’ve been blogging but have not seen any results and an increase in traffic. It is not always an easy task, especially if you rely solely on search engine traffic to bring in leads and visitors. Here are 6 ways webmasters and their bloggers can increase traffic to their blog without spending money on ads:     1. Promote it Your blog will become a sensation faster if it is promoted on social media sites (i.e., Twitter, Facebook, Google+, Pinterest, Snapchat) as well as on Reddit, Quora and Tumblr. The key to…
  • The Secrets to Producing a Viral Business Using Social Media Marketing

    Tyler Farkas
    29 Jun 2015 | 12:55 pm
    There seems to be an enormous amount of businesses that remain ignorant to the ways of digital marketing. Businesses must adapt to the constant growth of social media or they will get left behind. Have you heard of the saying “If it ain’t broke don’t fix it”? This remains to be the mindset of many business owners in regards to their marketing strategies. What they fail to realize is the following incredible statistic. According to google, Facebook at the start of 2015 had over 1.44 Billion monthly active users. To understand how insane this number is, the number of people in the world…
  • What You Need To Know About Link Building in 2015

    Alex Noudelman
    26 Jun 2015 | 7:12 am
    It’s safe to say that Google’s Penguin update was a turning point in the SEO world. Until April 20, 2012, links pointing to your website were not a big problem for webmasters. But now, if you have unnatural links pointing to your website, your rankings may be affected. Businesses most affected by the update were those that sold or bought links as well as sites which built spammy link profiles using the exact same anchor texts each and every time. Last year’s Penguin 3.0 update confirmed Google’s seriousness about low-quality backlinks. The chances of your site being de-ranked for…
  • You Can’t Hide from Facebook: The Social Media Network Developed a Breakthrough Identity Mechanism

    Olga Mestnikova
    24 Jun 2015 | 9:08 am
    Facebook is experimenting with a technology that is able recognize people in photos even if it can’t see their faces. In real life, in the absence of a clear image of the frontal face, we rely on a variety of other factors such as clothes, accessories, pose, and hair style to recognize a person. The Pose Invariant Person Recognition or PIPER method takes these cues to recognize people on the photos. “We can easily picture Charlie Chaplin’s mustache, hat and cane or Oprah Winfrey’s curly volume hair. Yet, examples like these are beyond the capabilities of even the most advanced face…
  • Where Does Google Think You Are?

    Alex Noudelman
    18 Jun 2015 | 11:48 am
    How much should we rely on the accuracy of Google’s location data? This is a question that Steve Cameron of Advent Communications wants to know and is seeking your help to find out. Cameron has set up a quick survey in which participants can share their experience with Google geotargeting. So far the results have been mixed. While some people claimed that Google was spot on, others voiced that the targeting was within a 25 mile radius of their actual location. Unfortunately, for others the identified location was thousands of miles from the actual one. More data is needed for proper…
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    SEO Software | Inbound Marketing Software | UpCity » Blog

  • Top 25 Inbound Marketing Articles of the Week: June 26th, 2015

    jack
    26 Jun 2015 | 6:00 am
    User engagement and conversion optimization is a big topic this week as marketers continue to work on cracking the conversion code.  In the era of handheld and mobile devices, it’s become ever apparent that marketers need to find unique and simple ways to engage a user and get them to act on their offer.  Read below for some great tips on leveraging social media to quickly connect with users. And if you read through the rest of our roundup this week, you’ll find some great insight on quality scores (the good, bad, and ugly!), the importance of using intriguing imagery in content…
  • Agency Spotlight: Social Fusion Digital Marketing

    Kristen Quinn
    25 Jun 2015 | 6:00 am
    In today’s digital marketing atmosphere, companies that have unique stories need to let them be told. Chris Muccio of Social Fusion, has a unique one that portrays the changes in the technology landscape over the past two decades and how he adapted to them in order to build a highly strategic digital marketing agency. And it all began from a book – or more accurately, the lack of a book… Learn more about Chris Muccio and his story in our Agency Spotlight Q&A: Social Fusion Digital Marketing The post Agency Spotlight: Social Fusion Digital Marketing appeared first on SEO Software…
  • Product Update: Automated Reports Is Now Live!

    Dan Olson
    24 Jun 2015 | 12:04 pm
    More exciting news on the product front – we just released our new Automated Reporting feature. Within the UpCity platform, clients can now configure and send PDF reports to their customers on a predetermined schedule and include their favorite UpCity reports. These schedules can be set up on a daily, weekly or monthly basis and include any and all of the UpCity reports that are available in the Reports area. All of these reports can be white-labeled and come from an non-UpCity email address. Based on input from our customers this will take what can be hours of reporting time and…
  • Social Series: Building A Social Media Following + Community

    Kristen Quinn
    23 Jun 2015 | 6:00 am
    A vibrant social media following and community is a strong indicator that a brand is relevant and in tune with consumers. The ideal approach to building a social media following for your small business or SMB customers incorporates leveraging earned and owned media across platforms. If you want to jump-start engagement on major networks like Facebook or Twitter, you’ll need a strategy that leverages the website, email marketing, content marketing, and paid ads. We’ll walk you through the basics of building out your social media properties, locating your target audience, delivering your…
  • 25 Marketing Resources Driving Inbound Traffic: June 19th, 2015

    Kristen Quinn
    19 Jun 2015 | 5:05 am
    Search Engine Optimization SEOs and PR people have similar goals, but different tools. At SEMRush this week Aaron Agius has nine lessons that anyone who does SEO can take from tried-and-true PR strategies. Following in the footsteps of Google and Yahoo, Microsoft has announced that Bing searches will now be encrypted by default, though as James Vincent points out at The Verge, “it will continue to include referrer strings in searches letting webmasters know that a particular visitor to their site came from Bing, but those actual query terms will no longer be passed on.” If referral spam…
 
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    KrishaWeb Technologies

  • Weekly web industry updates – 27th June to 03rd July, 2015

    Parth Pandya
    3 Jul 2015 | 7:56 am
    Welcome to another weekly tech news roundup post. This week has been very busy for AdWord Marketers and especially for the Social Media Marketers. Facebook is about to launch video advertising and Pinterest buyable pins are available on iPad and iPhones in USA. Let’s have a look over some of the exciting and important stories of the week. ...
  • Google maps showing real time traffic for 12 cities in India

    Kenar Raval
    3 Jul 2015 | 4:50 am
    Now Google Maps shows you real time traffic conditions for Kolkata, Coimbatore, Lucknow, Surat, Thiruvananthapuram, Indore, Ludhiana, Visakhapatnam, Nagpur, Kochi, Madurai and Bhopal. This update helps drivers and commuters to choose the best route to reach their destination, if available....
  • WAP mobile ads are no longer displayed on Google Adwords

    Neeta Solanki
    2 Jul 2015 | 6:00 am
    With the purpose of giving better options for mobile Ads in Google Adwords,  Google has declared that WAP mobile ads is no longer be supported by Google Adwords from June 2015.  You would not be able to create or use WAP mobile ads in Google Adwords anymore. If you are running WAP mobile ads and have not seen your Adword account since last month, you would not be able to see your WAP mobile ads any more. You need to select another type of mobile ad....
  • Magento 2: Key features and updates

    Bhargav Mehta
    2 Jul 2015 | 3:08 am
    Magento is referred as one of the best available e-commerce platforms because of its unmatched features and extensions. It is cost effective, flexible and scalable platform that provides full control over the functionality, content, look and feel and the marketing function of the store. It was first launched in 2008 and since then the company has launched lots of various versions. eBay officials have announced the most awaited developer release of the latest version of the e-commerce platform “Magento 2” in Imagine commerce 2015. Magento 2 is featured with lots of updates and…
  • Weekly web industry updates – 20th June to 26th June, 2015

    Nikunj Chauhan
    26 Jun 2015 | 9:26 am
    This week has been pretty interesting for the industry as always J. Facebook has announced some updates in mobile and messenger app. Google is testing yet with another mobile interface change. AdWords have made some significant updates to reduce the accidental clicks on mobile devices. HubSpot has taken their one of the most successful CRM software out of the Beta version. Many more updates are there from the tech world. Lets have a look over some important announcements and updates happened during 20th June to 26th June, 2015. ...
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    Online Marketing Insights | p3 Inbound

  • 7 Simple Tips to Improve Your Facebook Page

    mudbug
    6 Jul 2015 | 2:15 am
    Facebook can be a very effective means of reaching out to and engaging with current, former, and potential patients–if you go about it the right way. The problem is, with all of the Facebook profiles out there, it’s hard to get your page noticed in the first place. Fortunately, just a few quick fixes can make all the difference in getting more people to find, like, and engage with your page. Have you done these 6 things to improve your Facebook page? If not, we highly suggest that you do! 1. Use brand elements on your page. More than likely, your practice has a logo that you use…
  • 6 Reasons Your Site Isn’t Appearing in Google

    mudbug
    1 Jul 2015 | 2:00 am
    Your practice has had a website for awhile, but when you perform a search for your practice on Google, your website doesn’t show up. What’s going on here? You invested in a website, but it isn’t performing how you expected it to. There are several reasons why your site might not be showing up in search results. These are some of the most common. 1. Your have poor quality, or not enough, content. Google’s algorithm is intelligent enough to understand the content on your site, and ranks sites based on the quality and relevancy of your content. If your competitors’ websites have more…
  • How to Market Your Practice Ethically

    mudbug
    29 Jun 2015 | 2:05 am
    It’s important to be ethical in how you operate your practice and interact with patients, but it’s just as important to be ethical in your marketing efforts. Yes, you want to get patients in the door, but you shouldn’t be using questionable tactics to make that happen. Even if you’re not intentionally using unethical tactics, you could find yourself in violation of the Health Insurance Portability and Accountability Act (HIPAA) or the False Claims Act (FCA). HIPAA protects the confidentiality and security of private health information, while the FCA prohibits you from knowingly making…
  • Take Charge of Your Online Reviews: How to Be Proactive and Reactive

    mudbug
    24 Jun 2015 | 2:10 am
    Online patient reviews are becoming increasingly popular, and it is important that your practice stays in the know about what is being said about you online. While a few negative reviews may not completely ruin the reputation of your practice, you shouldn’t just leave them alone either. These reviews can give you helpful insights into what is and what is not working for your practice. Knowing this information can help you improve patient satisfaction. You can take a proactive approach or a reactive approach to your online reviews. In fact, there are instances where you may need to employ…
  • 3 Key Ways You Can Use Facebook’s Insights Feature

    mudbug
    22 Jun 2015 | 2:15 am
    Just as Google Analytics helps you to see how visitors interact with your website, Facebook’s Insights feature lets you see how visitors interact with your practice’s Facebook page. Even better, you can use the data in Facebook Insights to inform your future social media content much in the same way that you can use Google Analytics data to decide on future content for your website. Facebook Insights can give you an idea of whether your current content plan is working, or if it needs some tweaking to make it more effective. In particular, you’ll want to review 3 key areas of your…
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    Six Degrees Digital Media

  • 5 Ways Keyword Focus Can Hurt Your SEO

    Angela Moore
    29 Jun 2015 | 4:48 pm
      5 Ways Keyword Focus Can Hurt Your SEO We all know that keywords play an important part in SEO for any company. But did you know putting too much import on them can actually damage your SEO efforts? Here are some ways that a heavy focus on keywords can be detrimental to your SEO strategy: It puts the search engines before the customer Your SEO strategy needs to be made with your potential customers in mind, NOT the search engine.  It won’t matter where you’re ranked if no one wants to read your content. It takes up time and resources The time you spend hyper-focusing on…
  • 5 Ways You Can Market Better Than Your Competition

    Angela Moore
    2 Jun 2015 | 11:50 am
    With so many choices for both consumers and businesses these days, you really need to stand out from the crowd. Your business isn’t going to be successful if you just stand around, hoping for customers.  Here are five ways to boost your online marketing strategy: Take a look at your competitor’s content Before you can beat your competition, you have to know what you are dealing with. Take a look at the content offered on their website. If they don’t have a blog, then you are already miles ahead. If you don’t have a blog, you’re in trouble. Here are 5 blogging ideas…
  • Top 20 Social Media Tools

    Angela Moore
    22 May 2015 | 10:06 am
    Social media is full of competition where visibility is concerned, and getting your name out there can be a daunting task. Fortunately, there are a variety of tools you can use to boost your influence, follower engagement, and more. Some tools work by helping you plan updates to your social media profiles, freeing up your schedule, while others provide analytics and monitor what your followers are doing when they visit your profile. This guide covers 20 of the most popular social media tools, their prices and how they might benefit you. Buffer This free-to-use and user-friendly app provides…
  • Mobilegeddon

    Angela Moore
    11 May 2015 | 11:47 am
    Mobilegeddon is upon us, folks. That phrase should scare you if your business’ site isn’t mobile friendly. We’ve spoken before about how important a mobile-friendly site is.  70% of mobile searches lead to action on a site within one hour and people like  to be on their phones. That’s what everyone is always complaining about, isn’t it?  That we’re all too busy on our phone to interact with each other? I’ve been known to do mobile searches even when I’m sitting right in front of my computer. Let me tell you- sites that aren’t…
  • 5 Online Meeting Platform Comparisons

    Angela Moore
    7 May 2015 | 10:07 am
    The Internet has become the preferred method of communication for people across the globe, and meetings are no different. The right online meeting platform makes it easy to share ideas, collaborate, brainstorm and more. Luckily, there are plenty of platforms to choose from. Some are best for collaborating and creativity while others are more suitable for simple meetings. This guide covers a few of these platforms. MeetingBurner MeetingBurner is one example of online meeting platform with a free option. At no cost, MeetingBurner will let you have up to 10 guests in your meeting, but you…
 
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    Six Degrees Digital Media

  • 5 Ways Keyword Focus Can Hurt Your SEO

    Angela Moore
    29 Jun 2015 | 4:48 pm
      5 Ways Keyword Focus Can Hurt Your SEO We all know that keywords play an important part in SEO for any company. But did you know putting too much import on them can actually damage your SEO efforts? Here are some ways that a heavy focus on keywords can be detrimental to your SEO strategy: It puts the search engines before the customer Your SEO strategy needs to be made with your potential customers in mind, NOT the search engine.  It won’t matter where you’re ranked if no one wants to read your content. It takes up time and resources The time you spend hyper-focusing on…
  • 5 Ways You Can Market Better Than Your Competition

    Angela Moore
    2 Jun 2015 | 11:50 am
    With so many choices for both consumers and businesses these days, you really need to stand out from the crowd. Your business isn’t going to be successful if you just stand around, hoping for customers.  Here are five ways to boost your online marketing strategy: Take a look at your competitor’s content Before you can beat your competition, you have to know what you are dealing with. Take a look at the content offered on their website. If they don’t have a blog, then you are already miles ahead. If you don’t have a blog, you’re in trouble. Here are 5 blogging ideas…
  • Top 20 Social Media Tools

    Angela Moore
    22 May 2015 | 10:06 am
    Social media is full of competition where visibility is concerned, and getting your name out there can be a daunting task. Fortunately, there are a variety of tools you can use to boost your influence, follower engagement, and more. Some tools work by helping you plan updates to your social media profiles, freeing up your schedule, while others provide analytics and monitor what your followers are doing when they visit your profile. This guide covers 20 of the most popular social media tools, their prices and how they might benefit you. Buffer This free-to-use and user-friendly app provides…
  • Mobilegeddon

    Angela Moore
    11 May 2015 | 11:47 am
    Mobilegeddon is upon us, folks. That phrase should scare you if your business’ site isn’t mobile friendly. We’ve spoken before about how important a mobile-friendly site is.  70% of mobile searches lead to action on a site within one hour and people like  to be on their phones. That’s what everyone is always complaining about, isn’t it?  That we’re all too busy on our phone to interact with each other? I’ve been known to do mobile searches even when I’m sitting right in front of my computer. Let me tell you- sites that aren’t…
  • 5 Online Meeting Platform Comparisons

    Angela Moore
    7 May 2015 | 10:07 am
    The Internet has become the preferred method of communication for people across the globe, and meetings are no different. The right online meeting platform makes it easy to share ideas, collaborate, brainstorm and more. Luckily, there are plenty of platforms to choose from. Some are best for collaborating and creativity while others are more suitable for simple meetings. This guide covers a few of these platforms. MeetingBurner MeetingBurner is one example of online meeting platform with a free option. At no cost, MeetingBurner will let you have up to 10 guests in your meeting, but you…
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    International PPC

  • What You Should Know About Twitter Autoplay Video Ads

    Rocco Baldassarre
    19 Jun 2015 | 2:20 pm
    Twitter has introduced autoplay for videos, GIFs, and Vines a default function this week. While this sounds awfully similar to what Facebook, Instagram, YouTube, and other platforms have already introduced a while back, it works slightly differently. Here is a brief overview of how Twitter autoplay The post What You Should Know About Twitter Autoplay Video Ads appeared first on International PPC.
  • Video Tutorial: Facebook Reach and Frequency Campaign

    Rocco Baldassarre
    14 Jun 2015 | 3:30 am
    Facebook Reach and Frequency Campaigns are here! Advertisers have been waiting a long time for this a long time and Facebook now finally allows the regulation of ad frequency. The social network giant just launched this as a new campaign type. With Facebook Reach and Frequency Campaigns, marketers The post Video Tutorial: Facebook Reach and Frequency Campaign appeared first on International PPC.
  • AdWords News: Lightbox Ads Columns Change June 22, 2015

    Rocco Baldassarre
    11 Jun 2015 | 3:24 pm
    AdWords News: Google announced today that there will be new engagement metrics available to advertisers starting from June 22, 2015. There will be three new columns available to better measure the performance of Lightbox Ads. The new columns are: Engagements Engagement rate Average Cost-Per-Engagement This The post AdWords News: Lightbox Ads Columns Change June 22, 2015 appeared first on International PPC.
  • 3 WordPress Share Plugins That Actually Increase Shares

    Christina Baldassarre
    9 Jun 2015 | 1:07 pm
    WordPress share plugins are a must for any blog. There are hundreds of share plugins available and I tested 13 of the most popular. Things I looked for were the impact on loading times, design, share counters, amount of social networks, degree of customization, ease of The post 3 WordPress Share Plugins That Actually Increase Shares appeared first on International PPC.
  • Facebook Campaign Structure Best Practices

    Rocco Baldassarre
    4 Jun 2015 | 1:35 pm
    Facebook campaign structure best practices change based on your budget and the size of your campaigns. Additionally, they depend on what kind of statistics you need to see the quickest and what you would like to separate budget wise. Here are two proven Facebook campaign The post Facebook Campaign Structure Best Practices appeared first on International PPC.
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    theleverageway.com

  • Digital Claims Victory in 2016 Election

    Bob Kehoe
    29 Jun 2015 | 4:14 pm
    While it’s hard to put an exact date on it, there’s no doubt we’re now in the throes of the […] The post Digital Claims Victory in 2016 Election appeared first on .
  • 7 Ways To Conquer Summer Hospitality Marketing Online

    Madeline Jacobson
    12 Jun 2015 | 1:00 pm
    School’s out, leisure travel’s up. If you work in the hospitality industry, summer is probably your busiest season. But are […] The post 7 Ways To Conquer Summer Hospitality Marketing Online appeared first on .
  • Take the Leverage Digital Marketing Quiz!

    Natalie Parra-Novosad
    9 Jun 2015 | 10:55 am
    Find out if you’re a marketing grandmaster, a novice, or somewhere in between. Take our digital marketing quiz now and […] The post Take the Leverage Digital Marketing Quiz! appeared first on .
  • 23 Awesome Things To Do in Austin This Summer

    Natalie Parra-Novosad
    2 Jun 2015 | 3:24 pm
    Summers in Austin, TX can be great fun in spite of the 100-degree heat. To stay cool on hot summer […] The post 23 Awesome Things To Do in Austin This Summer appeared first on .
  • LatinWorks CMO Divulges Key Points for Success in the Multicultural Millennial Market

    Natalie Parra-Novosad
    12 May 2015 | 12:09 pm
    A few of us at Leverage attended the Austin Business Journal’s Face 2 Face event at the Whole Foods Headquarters […] The post LatinWorks CMO Divulges Key Points for Success in the Multicultural Millennial Market appeared first on .
 
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    wearegecko.co.uk

  • What Marketing Managers Can Learn from Wimbledon

    1 Jul 2015 | 6:39 am
    The UK is in the grip of Wimbledon fever once more. Will this be another momentous year for Andy Murray? Who will win the ladies’ crown in 2015? On the face of it you may not see the similarities between one of the world’s most famous sporting events and your marketing activities, but we’ve outlined a number of areas below that show where these two things can cross over. Competitor analysis is crucial Before any player steps out onto the hallowed grass at Wimbledon, you can rest assured they’ve spent hours studying their competitor and how they play. If they go out having failed to…
  • Why You Shouldn't Look in the Mirror When Writing Content

    29 Jun 2015 | 4:52 am
    Mirror, mirror on the wall, who’s the fairest of them all? Vanity has no place in content writing. You can wax lyrical about all sorts of things: How long you’ve been trading How much you value your clients How great you are at everything under the sun The harsh reality is that no one really cares (except you). Put yourself in their shoes We’ve all had bad experiences with pushy sales people. Maybe you’ve gone to buy a new car and someone has tried to persuade you to get a certain model without asking questions about what you want from a car and what it’s going to be used for.
  • 5 Irresistible Bits of Social Media Advice You Probably Havent Heard Before

    23 Apr 2015 | 4:19 am
    Like it or not, social media is here to stay. It’s 2015 (last time we checked) and there are lots of good reasons to invest more in your social media: Twitter has 15 million users in the UK alone There are around 31 million UK residents with a Facebook account Pinterest has over 2 million users in the UK When you add the 10 million LinkedIn users in the UK and The 3 million active Google+ users, you’ve got an awful lot of eyeballs just waiting to read your updates. How do you reach more of your target audience though? Well, here are some irresistible bits of advice you probably haven’t…
  • Mobilegeddon is Coming: Is Your Website Ready

    2 Apr 2015 | 6:20 am
    This month Google is making a big change to its search results on mobile devices. From the 21st of April they will be giving priority to sites that are mobile-friendly when someone uses their phone to search for something online. What does this mean? An example would be that you’re currently ranking 1st on page 1 for “accountant Edinburgh” regardless of what device someone is using to perform their search.After the 21st April, if your website isn’t mobile-friendly, you’ll no longer be in 1st place when someone searches for “accountant Edinburgh” from a smartphone.  Why Google,…
  • 8 Wonderful WordPress Plugins We Wouldnt Do Without

    16 Mar 2015 | 3:24 am
    There is a wealth of WordPress plugins available ranging from the surprisingly sloppy right through to the downright supersonic! While Umbraco remains our CMS of choice in the main, we are on top of our game when it comes to WordPress too. Rather than telling you the many thousands of woeful WordPress plugins not to use, we thought we’d make ourselves useful and pick out the 8 wonderful WordPress plugins we wouldn’t do without. Whether you’re new to WP or climbing your way up the divisions towards the top tier, we hope you’ll find our selections useful. Flamingo Flamingo is a pretty…
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