SEM (Search Engine Marketing)

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  • #PPCFright2014 Day 2 – Identifying Stranger Data Danger In Your PPC Account

    The Clix Marketing Blog
    Michelle Morehouse
    21 Oct 2014 | 6:52 am
    You wake up feeling great, have yourself a fantastic morning, then get settled in and ready to look at your PPC account. Something’s off. Maybe conversions have tanked or skyrocketed. Maybe your CTR data is very inconsistent. Your costs may have plummeted or gone through the roof. Whatever the case, something is up. Something strange is messing with your account and you’re the one who needs to figure out what. So what do you do next? Time to investigate. We need to figure out what type of stranger we’re dealing with here. Gear up and grab your mouse, keyboard, critical thinking skills,…
  • Does Homepage SEO exist at all?

    Yoast
    Michiel Heijmans
    8 Oct 2014 | 6:41 am
    It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that. There is however one purpose that I feel a homepage does not have, and that is ranking for keywords other than your business name or brand. We have had a number of email questions about that, so it is something certain webmasters or website owners think about. The question is: should they? Homepage SEO The process of optimizing your homepage for Google, or any other search engines, could be…
  • 68 percent of consumers say coupons promote loyalty

    Marketing Pilgrim - Internet News and Opinion
    Cynthia Boris
    21 Oct 2014 | 2:46 pm
    If you want to keep the same customers coming back over and over again, send them a coupon and then send them another one and another. In “The State of Digital Coupons: How Digital Coupons Are Adapting to Mobile and Omnichannel by Forrester Consulting on behalf of RetailMeNot, we learn that coupons are still a prime motivator for both online and offline shoppers. 59% of consumers said coupons were most likely to influence their purchasing decisions. Luckily, there’s an upside to selling things for less money – customer loyalty. 68% of consumers say coupons build brand…
  • Everything You Need to Know About SEO, You Can Learn on Twitter (Part 1)

    Small Business Search Marketing
    Matt McGee
    17 Oct 2014 | 9:33 am
    Alright peeps, little did you know, but I’ve been faving and bookmarking your SEO tweets for like the past two years or so. Maybe more. (I’ve also been faving and bookmarking your social media marketing tweets, and those’ll show up in a future article.) The thing I’ve learned most from this exercise? You can learn a lot about SEO by following the right people on Twitter. Below are 21 great SEO lessons from some smart and excellent Twitter users. If you want more of their wisdom, start following them. Or just wait until I compile part two … but that might be a…
  • 5 Essential Tools for Start-ups and Small Businesses

    Genuine SEO
    Josh Nadeau
    9 Oct 2014 | 1:30 pm
    Start-ups are getting younger every day with kids going into business for themselves right out of school or before they even graduate. Having fresh perspective can be a good thing, but for those of your lacking office experience, here are five essential tools that guarantee a fighting chance in the ever-crowded small-to-medium sized business market.Professional EquipmentThere is nothing worse than spending time and money on a project only to be held back by technology. That can be in the form of a slow-loading website, poorly produced media, or buggy program. The first way to get around this…
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    ShoeMoney

  • Catch SEO Book, Aaron Wall today on the ShoeMoney Show @aaronwall

    Jeremy Schoemaker
    21 Oct 2014 | 7:24 am
    TODAY, at 2 p.m., PST/ 5 p.m., EST, please tune in to the ShoeMoney Show with special guest, Aaron Wall! Aaron is another well-established person in the Internet marketing world. His site, SEO Book, was one of the first of its kind that is still up and running today. To date, SEO Book has sold over $1,000,000 SEO eBooks to date. Aaron stresses that the people that write the books have years of experience with the material by education and hard work. The site has also published a bunch of major websites over the years. Tune in today on WebMasterRadio.fm to learn about Aaron’s endeavors and…
  • Tune in to learn about SEO and website publishing @aaronwall

    Jeremy Schoemaker
    20 Oct 2014 | 7:28 am
    The comeback of the ShoeMoney Show could not be better. TOMORROW, October 21 marks our seventh episode in a row this year. The guest is Aaron Wall. In 2003, Aaron and colleagues launched one of the first SEO sites that still stand today. SEO Book has sold over $1,000,000 in SEO eBooks to date. Aaron is proud that all the SEO tips and information is laid out in the books by people who have years of hard work and education under their belts. People like Aaron. The site has also published numerous major sites. We’ll talk about all of this and what Aaron has learned over the years. Tune in to…
  • @DIYRV is the RV lover’s virtual home – ShoeMoney FSF

    Jeremy Schoemaker
    16 Oct 2014 | 10:01 pm
    Calling all RV lovers. Free Shirt Friday this week is hosted by Do It Yourself RV. Their website shows people everything RV-related — from building them to fixing floors to interior design. Check them out here. If you would like to see your company on free shirt friday, please click here for details!
  • Learn how to clean your list today at 2pm PST/ 5 pm EST with James Carner – @eHygienics

    Jeremy Schoemaker
    14 Oct 2014 | 7:16 am
    Hey! Don’t forget to tune in to the ShoeMoney Show today on WebmasterRadio.FM at 2 pm PST/ 5 pm EST .! Stream it live here or use the WebMaster Radio app on your phone instead. The distinguished guest is James Carner CEO at eHygienics. The chat James has done everything from sales, marketing, investigating, guest writing for publications and lots of internet services for major companies. Currently, he owns eHygienics, which specializes in removing any threats (bounces, protesters, litigators) to small or large email databases. We’re super happy to have James as our sixth guest on the…
  • Next ShoeMoney Show guest revealed @eHygienics

    Jeremy Schoemaker
    13 Oct 2014 | 8:04 am
    Who dat?  James Carner, the next guest on the ShoeMoney Show. James has a rich background in Internet marketing and the like. Tune in to the chat with James tomorrow, October 14th at 2 p.m., PST/ 5 p.m. EST to see what he’s got to say about being an entrepreneur, techie and much more. Here’s a quick look at his resume: 2009 – present: CEO, eHygienics – eHygienics specializes in removing any threats (bounces, protestors, litigators) to small to large email databases. eHygienics is a professional email list hygiene company. Present: Private investigator of spam advisories Past 14…
 
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    Marketing Pilgrim - Internet News and Opinion

  • 68 percent of consumers say coupons promote loyalty

    Cynthia Boris
    21 Oct 2014 | 2:46 pm
    If you want to keep the same customers coming back over and over again, send them a coupon and then send them another one and another. In “The State of Digital Coupons: How Digital Coupons Are Adapting to Mobile and Omnichannel by Forrester Consulting on behalf of RetailMeNot, we learn that coupons are still a prime motivator for both online and offline shoppers. 59% of consumers said coupons were most likely to influence their purchasing decisions. Luckily, there’s an upside to selling things for less money – customer loyalty. 68% of consumers say coupons build brand…
  • Tablet users visit a site 5 times before buying and other mobile commerce facts

    Cynthia Boris
    21 Oct 2014 | 1:43 pm
    Today’s infographic comes to us all the way from Paris. Not Paris, Texas. The Paris – Paris, France. This intriguing missive came to me from a company called Content Square. They’re a French start-up whose raison d’être is optimizing digital platforms to increase conversion rates. A noble cause. Their first infographic is called the “E-Commerce Tablet Barometer“. The English translation is a little wonky, but the data is interesting and so I thought it was worth sharing. The main point of the piece is that tablets aren’t exactly the…
  • Snapchat to users ‘this is going to feel a little weird’

    Cynthia Boris
    20 Oct 2014 | 1:58 pm
    Snapchat launched their first in-app ad today and with it came the all-to-familiar, we hope this will save us, apology. This one might be my all-time favorite: This weekend we’re placing an advertisement in “Recent Updates” for Snapchatters in the United States. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space. It’s going to feel a little weird at first, but we’re taking the plunge. The app caters to young users and it has a reputation for naughty behavior, so I get the thinly veiled, double entendres…
  • TV viewers would rather skim social media than watch TV commercials

    Cynthia Boris
    20 Oct 2014 | 1:14 pm
    How many of you simple watch TV while you’re watching TV? Show of hands. That looks about right. The Second Annual TiVo Multitasking and Social TV Survey says that more than half of the people they studied multitask while watching TV. That’s a huge increase over last year’s 36%. If you’re a TV producer, don’t worry. 47% said that even though they’re doing other things at the same time, their primary focus is on the television. . . or so they say. Top TV-time activities: 74% browse the internet 73% read or send email 71% send text messages TV fans also love…
  • Friday Roundup: Facebook puts safety first, what kind of ad are you?

    Cynthia Boris
    17 Oct 2014 | 12:17 pm
    Time for the Friday roundup of all the bits of information you should know about even if it’s just so you can say, ‘hey, I heard about that’ when someone else mentions it. Here we go: Facebook Does the Safety Dance I live in Southern California. Every time there’s an earthquake I get phone calls and emails and social media pings from everyone I know asking if I’m okay. So I can totally appreciate Facebook’s new Safety Check app. With one quick click on your phone, you can tell the world that you’re safe or that you’re not in the danger area. All…
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    The Clix Marketing Blog

  • #PPCFright2014 Day 2 – Identifying Stranger Data Danger In Your PPC Account

    Michelle Morehouse
    21 Oct 2014 | 6:52 am
    You wake up feeling great, have yourself a fantastic morning, then get settled in and ready to look at your PPC account. Something’s off. Maybe conversions have tanked or skyrocketed. Maybe your CTR data is very inconsistent. Your costs may have plummeted or gone through the roof. Whatever the case, something is up. Something strange is messing with your account and you’re the one who needs to figure out what. So what do you do next? Time to investigate. We need to figure out what type of stranger we’re dealing with here. Gear up and grab your mouse, keyboard, critical thinking skills,…
  • #PPCFright2014: Day 1 – Exorcise Your PPC Demons

    John Lee
    20 Oct 2014 | 10:22 am
    You all remember when you first watched The Exorcist. You were terrified. It’s OK – you can admit it. If you haven’t seen it, let me summarize: Creepy kid goes crazy, talks with a creepy voice, spins her creepy head and pukes creepy green pea soup all over the place! Exorcist does his job and removes the demon. It’s a bucket full of awesome! And now that the season of Halloween is upon us, it’s time for all of us to practice our skills as exorcists. We must exorcise in our personal lives (I don’t care what you do after 5 pm or the weekends, people!) and…
  • 13 Days of PPC Fright: Let’s the Tales Begin!

    Michelle Morehouse
    20 Oct 2014 | 10:14 am
    This Halloween season, Clix Marketing will be taking a look at things that go bump in your account, the monsters that can haunt your reports, and the tools you’ll need to survive your PPC horror story. These posts shall be henceforth known as the 13 Days of PPC Fright, or affectionately shortened to #PPCFright2014. Tune in for new posts from now until the main event, All Hallow’s Eve, and the light at the end of the tunnel, All Saints Day! Enjoy!
  • AdWords To Add Local Call Extensions

    Amy Bishop
    13 Oct 2014 | 12:35 pm
    You may have received an email this afternoon from AdWords, announcing the transition to local call extensions (when applicable). This is a great feature and I know we at Clix are looking forward to the results.  Often times, a toll free number can be associated with long call queues.  In case you didn’t receive the email, the details are below! The Details Google is updating forwarding numbers for call extensions to include local phone numbers. This means that your ads will soon be eligible to show a local Google forwarding number using the same area code as your business…
  • A Recipe for Client Success in PPC

    Robert Brady
    8 Oct 2014 | 6:40 am
    The other day I was reviewing an AdWords audit for a small advertiser (about $1500/month in click spend). We went through many aspects of the account from conversion tracking to keyword match types to landing pages. We spent about 30 minutes reviewing the findings and recommendations before I asked if there were any questions. Silence. For at least 10 seconds. Sensing that the client was a little overwhelmed, I stepped in to explain that while there was a lot that needed to be done, none of it was complicated. It boiled down to 3 main areas: Establish a solid conversion tracking foundation…
 
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    Small Business Search Marketing

  • Everything You Need to Know About SEO, You Can Learn on Twitter (Part 1)

    Matt McGee
    17 Oct 2014 | 9:33 am
    Alright peeps, little did you know, but I’ve been faving and bookmarking your SEO tweets for like the past two years or so. Maybe more. (I’ve also been faving and bookmarking your social media marketing tweets, and those’ll show up in a future article.) The thing I’ve learned most from this exercise? You can learn a lot about SEO by following the right people on Twitter. Below are 21 great SEO lessons from some smart and excellent Twitter users. If you want more of their wisdom, start following them. Or just wait until I compile part two … but that might be a…
  • This Just In: “Deconstructing Pigeon” Session Added to @SMX East (Speakers Wanted)

    Matt McGee
    31 Jul 2014 | 7:41 am
    In light of last week’s news about Google’s new “Pigeon” local algorithm update, we’ve decided to add a session about it at SMX East: Deconstructing Pigeon, Google’s New Local Search Algorithm I’ll be coordinating that session, and I’m looking for speakers right now! It’s scheduled for day two of the conference, which is October 1st, from 1:30 to 2:45 pm. Ideally, we’ll have a panel with 2-3 speakers and then plenty of time for audience Q&A. What I’m Looking For I know it’s less than a week since Pigeon came to light,…
  • What I’m Looking For in My Sessions at SMX East 2014

    Matt McGee
    26 Jun 2014 | 11:02 am
    We’ve just published the SMX East 2014 agenda and I have two sessions that I’m coordinating this year — one on local search, and the second on Pinterest as a search engine and e-commerce marketing opportunity. The Speaker Pitch Form is also open, so if you’d like the chance to be part of either of my sessions — or some other session(s) — get your pitch together and submit it as soon as you can. (Reminder: see my unofficial tips for submitting pitches.) As I’ve done before, I want to give a quick heads up about what I’m looking for in each…
  • Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

    Matt McGee
    16 May 2014 | 8:43 am
    My bike, its front tire flat as a pancake yesterday. What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair service — had just been featured in our local paper earlier this week. I told him I didn’t trust myself to do it right after three decades, and Mike promised to come out, fix my flat tire and give my bike a general tune-up, too. While we were on the phone, Mike said he’d be happy to educate me so that I could…
  • Need Local SEO Help? Try the Local U Forums

    Matt McGee
    23 Feb 2014 | 1:47 pm
    I’ve been remiss in mentioning that the Local University crew recently opened up a members-only local search forum that gives everyone access to conversations and Q&A with the Local U faculty, not to mention some of the smartest minds in the local search/marketing industry. It’s like drafting your own local search “dream team” and having access to ask questions whenever you want. Can’t beat that, especially since the monthly fee is less than what you’d spend for just one hour of consulting with folks like Mike Blumenthal, David Mihm, Mary Bowling, Mike…
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    Yoast

  • Keyword research tools: which ones to use?

    Marieke van de Rakt
    21 Oct 2014 | 6:10 am
    Two weeks ago, I wrote a post about the use of long tail keywords. Focusing on long tail keywords could be a good strategy, especially when trying to rank in a highly competitive market. But how do you decide on which (long tail) keywords you want to rank? This post will give you some handy tips and keyword research tools to make your keyword research a bit easier. Repeat keyword research regularly! Keyword research is an activity you undertake every now and then. If you have a clear definition about the product or service you want to ‘sell’ with your website, you should be able to come…
  • The perfect progress bar

    Thijs de Valk
    16 Oct 2014 | 6:04 am
    We’ve done quite some posts on conversion rate optimization and nearly always named progress bars in them. People value progress bars, and if they don’t function according to what they’re used to, they’ll get worried. That makes you wonder, right? Apparently progress bars work, but what makes them work? In this post I’ll be diving in deep into what seems to be quite a small subject. I’ll explain how you can make the perfect progress bar. Of course, perfection is arguable and what works on your site might not work on another, so let me start by saying…
  • Homepage optimization

    Michiel Heijmans
    14 Oct 2014 | 7:03 am
    Homepage SEO does not exist. That was the statement in the post I did last week. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google should definitely not be the only purpose of your homepage! In this post I want to explore the main purpose of your homepage and give tips on how to optimize your homepage to make it totally awesome! Keyword Strategy From our previous post we learned that there are…
  • Why focus on long tail keywords?

    Marieke van de Rakt
    9 Oct 2014 | 6:12 am
    While writing our book ‘Optimizing your WordPress site’ I worked closely together with Joost in creating a section on Search Engine Optimization. The first chapter — after the introduction in SEO — had to be keyword research. ‘Keyword research is the basis of all Search Engine Optimization,’ Joost explained to me, ‘without proper keyword research, all other things are basically useless’. Back in 2010 Joost already wrote a post called the basis of keyword research in which he states that ‘keyword research is the basis of all search marketing’. At the very least my husband…
  • Does Homepage SEO exist at all?

    Michiel Heijmans
    8 Oct 2014 | 6:41 am
    It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that. There is however one purpose that I feel a homepage does not have, and that is ranking for keywords other than your business name or brand. We have had a number of email questions about that, so it is something certain webmasters or website owners think about. The question is: should they? Homepage SEO The process of optimizing your homepage for Google, or any other search engines, could be…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Google to Localize Call Extensions. Hurrah?

    Timothy Johnson
    21 Oct 2014 | 8:30 am
    Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature, local advertisers will get the added benefit of call tracking while keeping the friendly feel of a local area code number in the search results. How do I set it up? Easy! Google will automatically transition all eligible local phone numbers where available.
  • How I Know Which of Your Links Are Bad – Link Profile Review Tips

    Travis Brown
    16 Oct 2014 | 7:29 am
    Link profile maintenance is an unavoidable, recurring task important to the health of your website. Even if you haven’t done anything shady in the past, it is well worth it to pop open the links pointing to your site in Google Webmaster Tools to find out what Google is looking at in regards to your site’s links. Now, if you received a penalty message, the time is nigh to detect and squash the bad links. Either way, reviewing links for preventive measures or a penalty is much the same: look for patterns or negative aspects of external linking domains. The first step is to pull link data…
  • The Big Idea (a Camp Counselor’s Guide to Inspiration at Portent)

    Brea Starmer
    14 Oct 2014 | 9:30 am
    I am a camp counselor.  You know the kind: clipboard in hand, singing loud and off-key, with a huge smile plastered on my (no-makeup) face.  I know all of the ways to identify a Cedar tree, how to cook beef stew in aluminum foil on the campfire, and the best bed-time stories for a 12 year-old.  I know the cure for the occasional case of homesickness and often think I am invincible to inclement weather. Growing up as a camper, then a camp counselor, and now a trainer of counselors has taught me many lessons.  The parallels of working with sixth grade campers to working with marketing…
  • Search Awards 2014 – Best SEO Campaign

    Ian Lurie
    10 Oct 2014 | 6:06 pm
    ^ Note: That’s Ken Colborn up there. Keep reading. It’ll all make sense. ^ We won! Best SEO Campaign of 2014. Allow me to wax philosophical for a second: My team constantly teaches me new stuff. Their skills and approach are a constant inspiration, and I can’t say it enough times: It’s such an honor to get to work with this team. Every day, through ups and downs (and ups again). So when Portent got nominated for five Search Awards, I was pretty dang proud, and a wave of high fives traveled through the office. When we won the Best SEO Campaign of 2014, though, I was…
  • Six Ways to Win on your Competitor’s Branded Keywords

    Chad Kearns
    9 Oct 2014 | 6:00 am
    Occupying your competitor’s SERP space with a pay-per-click ad provides the ability to capture traffic and convert visitors into customers who may have had previous intentions of spending their money elsewhere. While bidding on the branded terms of your competitors is not an innovative practice, poor execution is something we see over and over again. Poor execution when buying on your competitor’s brand names is a terrific way to flush your ROAS down the drain. When looking to go after this type of paid traffic, it is important to look at two sides of the paid search user journey- first,…
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    Search Engine Guide : Small Business Search Marketing

  • Planning a New Website? Don't Launch It Until You Do This

    14 Oct 2014 | 7:30 am
    by Mike Fleming Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your bottom line would be affected? A major problem with the way a website is planned and built is that it typically starts with decision makers and web developers/designers looking around at industry & competitor's websites - reacting favorably or unfavorably, creating their own version, suggesting changes and repeating until all decision makers are happy. Then comes site launch. This seems reasonable and normal. So…
  • Good Web Marketing Just Isn't Enough To Succeed Anymore

    24 Sep 2014 | 2:01 pm
    by Stoney deGeyter As a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid web marketing campaigns is beyond numbering. But not every business that places a heavy emphasis on SEO succeeds. Sometimes, SEO cannot save your business, only you can!When the Pole Position Marketing Pit Crew begins analyzing a website and starts building a web marketing strategy, we see a lot of things that fall outside the scope of "web marketing" in general. In…
  • How you can break into digital marketing

    22 Aug 2014 | 11:23 am
    by Mike Moran Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative for my help, but to me it is just giving back a blessing that I has been bestowed on me by others. They are unemployed or "in transition," as many call it these days. They have a good idea--they want to break into digital marketing. And they want to know how to do it. Let me lay it out for you.When you are trying to break into any new field, you have the odds stacked against you--especially in a down economic environment. With so many people out…
  • Site search: Too many results and not enough

    31 Jul 2014 | 3:31 pm
    by Mike Moran I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search. So few companies work on this capability that we are in danger of teaching visitors not to even bother using our site search. That's bad, because their alternative is to go back to Google and find someone else's site. One of the things that kills us over website search is that if we ask our customers what is wrong, they…
  • The Top 7 SEO Web Design Methods to Increase Visibility

    28 Jul 2014 | 2:46 pm
    by Jayson DeMers Anyone who has Googled him- or herself understands the power and mystique of search engine results. When you run an e-commerce business, where it lands in search rankings plays a critical role in how many people are exposed to your company and its services.When businesses land near the top of the search results page for keywords related to their industries, users are much more likely to click on their pages, view their content, and learn about their products or services. The more visitors to the site, the more opportunities the company has to make sales and achieve high…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Apple Launches “Maps Connect,” Self-Service Local Listings Portal

    Greg Sterling
    21 Oct 2014 | 4:24 pm
    This afternoon Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It’s intended for small business owners or their authorized representatives (though not agencies) to be able to quickly and easily add content directly into Apple Maps.... Please visit Search Engine Land for the full article.
  • SearchCap: Google Penguin 3.0 Details, Panda 4.1 Strategy & Bing Partners With CNN

    Barry Schwartz
    21 Oct 2014 | 2:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Panda 4.1 Should Change Your Content Strategy Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect... Please visit Search Engine Land for the full article.
  • SPONSOR MESSAGE: Get 5 Free Hours of Link Building Services – Our Gift to You

    Search Engine Land
    21 Oct 2014 | 12:00 pm
    Page One Power, the world’s finest link building firm, is offering you 5 FREE HOURS per unit of link building service when you either begin a new campaign or add to your existing service package. Our highly-educated, in-house writers, researchers and outreach specialists are the best in the... Please visit Search Engine Land for the full article.
  • How Panda 4.1 Should Change Your Content Strategy

    Jim Yu
    21 Oct 2014 | 11:53 am
    Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site -- and how you should adjust. The post How Panda 4.1 Should Change Your Content Strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Bing Teams Up With CNN To Let Viewers Give “Real-Time” Feedback On 2014 Election Coverage

    Amy Gesenhues
    21 Oct 2014 | 11:19 am
    Bing is upping its political game, announcing today a partnership with CNN where users can give “real-time feedback” on CNN’s political coverage via Bing Pulse. According to the announcement, viewers will be able to vote on CNN broadcasts during the 2014 US elections, and all the... Please visit Search Engine Land for the full article.
 
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    Search Engine Journal

  • Enterprise SEM & Big Data: An Interview with Ira Kates by @wonderwall7

    Kelsey Jones
    21 Oct 2014 | 12:33 pm
    At Pubcon Las Vegas I had the opportunity to catch up with Ira Kates, Sr. Digital Business Strategist at 360i to discuss his unique experiences of working in both the enterprise and B2C sectors. In the video below, Kates explains the difference between SEM for enterprise versus SEM for the B2C sector: Here are some key takeaways from the video: When you’re dealing with enterprise SEM you’re not only working with a large scale account with a big budget, you’re also working with multiple stakeholders. That makes working with enterprise SEM very laborious, Kates says, because of having to…
  • Penguin 3.0 A Refresh Affecting 1% of English Queries, Google Confirms by @mattsouthern

    Matt Southern
    21 Oct 2014 | 10:54 am
    Google engineer, Pierre Far, shed some new light this morning on the Penguin 3.0 update that was confirmed to have starting rolling out this past Friday. In a post on Google+, Far revealed that Penguin 3.0 is actually a refresh and not a full-fledged update. It will affect fewer than 1% of queries in US English search results, with the main focus of the refresh being to help sites that have cleaned up webspam penalties incurred in previous iterations of Penguin. Of course, it wouldn’t be Penguin if certain sites weren’t demoted as well, and Far also points out that […]The post Penguin…
  • SEO 101: Why Design Matters in Link Acquisition by @venchito14

    Venchito Tampon
    21 Oct 2014 | 8:50 am
    Brands invest in link acquisition campaigns because they see the value aside from backlinks – including targeted traffic, potential conversion, increase in customer lifetime value, etc. But, many businesses are also looking for ways to make their link development campaign more effective. While there are many factors to consider during link acquisition improvement, there is one factor which will greatly impact your campaigns – that is design. Design matters in link acquisition. There are three main reasons why: First Impressions Last It takes the average user seven seconds decide if a…
  • How Gmail Defeated 10 Famous Bloggers by @imlukeguy

    Luke Guy
    21 Oct 2014 | 4:03 am
    Gmail is affecting everyone’s open rates, including famous bloggers. I recently performed a case study that shows some staggering statistics based on 17 bloggers. Ten of these bloggers didn’t survive, and I’ll show you why. As we all know, email marketing determines the life of any blog these days. Unless you are best friends with Google, the chances of high traffic at first is slim. You would be like Batman without his utility belt if the email list didn’t exist! Knowing this, you should also understand if no one is opening your emails, your traffic will decrease. So, what affects…
  • Creating Content Your Audience Craves: An Interview with Mindy Weinstein by @brentcsutoras

    Brent Csutoras
    20 Oct 2014 | 8:01 am
    At Pubcon 2014 is Las Vegas, I had the opportunity to sit down and talk to Mindy Weinstein of Bruce Clay Inc. about how to create the type of content your audience craves. Throughout Pubcon, Mindy was part of several expert panels on content creation sharing her unique experiences on creating content in today’s demanding online marketplace. One thing that comes up over and over again during Mindy’s sessions is her passion for creating content that speaks to people. In the video below, Mindy shares her advice on how to do that: Here are some key takeaways from the video: […]The post…
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    Marketing Land - Internet Marketing News, Strategies & Tips

  • Marketing Day: Yahoo Earnings, An Adobe-Nielsen Partnership & Snapchat’s Ad Results

    Amy Gesenhues
    21 Oct 2014 | 2:01 pm
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Yahoo Q3: $1.15B In Total Revenue, $1.2B In Mobile Projected For 2014 Yahoo just reported Q3 revenues. The company said that it earned $1.094... Please visit Marketing Land for the full article.
  • Yahoo Q3: $1.1B In Total Revenue, $1.2B In Mobile Projected For 2014

    Greg Sterling
    21 Oct 2014 | 1:52 pm
    Yahoo just reported Q3 revenues. The company said that it earned $1.094 billion in revenue, which was up a modest 1 percent compared to a year ago. This beat Wall Street expectations; analysts had anticipated an overall revenue decline. The company also reported that mobile revenues were “now... Please visit Marketing Land for the full article.
  • Clerk Dupes Shoppers Into Haggling Over The Price Of Groceries To Tout Edmunds.com

    Steve Hall
    21 Oct 2014 | 11:35 am
    Car site Edmunds.com aims to make the current auto-buying process look ridiculous by comparing it to other shopping experiences. The post Clerk Dupes Shoppers Into Haggling Over The Price Of Groceries To Tout Edmunds.com appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Yelp Adds Hotel Reservations To Its List Of Booking Services

    Greg Sterling
    21 Oct 2014 | 10:09 am
    Yelp has increasingly been integrating transaction and commerce capabilities into its site. It started long ago with OpenTable and more broadly moved to food ordering and appointment scheduling in 2013. Earlier today the company announced hotel and (of all things) winery booking through new third... Please visit Marketing Land for the full article.
  • 10 Reasons You’ll Want To Attend Our SMX Social Media Conference Next Month

    Elisabeth Osmeloski
    21 Oct 2014 | 8:57 am
    Next month, Marketing Land’s SMX Social Media Marketing conference arrives in Las Vegas. The editorial staff here at Marketing Land have worked hard to carefully craft sessions that give you concrete tactics and takeaways you can implement for social media success. There’s so much going... Please visit Marketing Land for the full article.
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    ISEdb.COM

  • Google Expands Local Inventory Ads To More Countries

    Sandip Sen
    25 Sep 2014 | 6:13 am
    Google’s product listing ads or local inventory ads are now going to be available in the UK, France, Germany, Japan and Australia. Google Inventory Ads were launched in the U.S last Fall. Local inventory ads help retailers drive foot traffic and sales by showing local product availability, price and store information to shoppers in the area. According […] The post Google Expands Local Inventory Ads To More Countries appeared first on ISEdb.COM.
  • Facebook To Unveil New Ad Tool Next Week

    Tariq Ali
    23 Sep 2014 | 6:02 pm
    Facebook plans to unveil a new advertising tool to help advertisers track users across all devices according to the Wall Street Journal. The move comes as brand advertisers move resources away from their Facebook pages in favor of micro sites . The new tool is expected to be released next Monday at Advertising Week in New […] The post Facebook To Unveil New Ad Tool Next Week appeared first on ISEdb.COM.
  • China Blocks DuckDuckGo

    Tariq Ali
    22 Sep 2014 | 1:43 pm
    DuckDuckGo, the privacy search engine is no longer accessible in China. The Founder and CEO of DuckDuckGo, Gabriel Weinberg, confirmed that his search engine was blocked by Chinese regulators. He confirmed this yesterday on Twitter. @SirSteven @duckduckgo @jasonqng we did get blocked as far as we know — Gabriel Weinberg (@yegg) September 21, 2014 Weinberg […] The post China Blocks DuckDuckGo appeared first on ISEdb.COM.
  • Getty Images Launches an iPhone and iPad App For Personal Use, Not Photographers

    Amanda Disilvestro
    21 Sep 2014 | 12:51 pm
    Getty Images launched a new iPhone and iPad app, called Getty Images Stream, which allows users to view the latest photographs.  The app lets users browse through photographs in number of categories, including sports, news, entertainment. When a user click on one of these categories, they’ll be taken to stream of photos from Getty. The […] The post Getty Images Launches an iPhone and iPad App For Personal Use, Not Photographers appeared first on ISEdb.COM.
  • Google To Introduce Default Encryption After Apple iOS 8

    Tariq Ali
    21 Sep 2014 | 11:42 am
    Few days after Apple said devices running iOS8 would be encrypted by default, Google announced that its next mobile operating system, Android L, will encrypt users’ data by default as well. Apple has updated its privacy policy as part of the rollout of iOS 8, announcing that devices with the latest version of the operating […] The post Google To Introduce Default Encryption After Apple iOS 8 appeared first on ISEdb.COM.
 
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    Website Promotion Strategy

  • Blogging for Hairstylists 101 – How a Blog Service Can Put Your Salon on the Map

    Chris Robertson
    21 Oct 2014 | 4:46 pm
    If you’re a hairstyling professional, paying someone to write and maintain a blog for you may seem like an unnecessary expense, but working with a professional blogging service can pay off in some surprising ways. If you’ve never considered starting a blog – or if you have but thought it was too much work – check out how a blogging service that understands hairstylists can boost your business and help you take your styling career to the next level. Putting Heads in Your Seats Whether you rent a chair in a salon, own your own salon, work as an independent stylist or as an employee, you…
  • Blogging for B2C and B2B – Why It’s Important and How They’re Different

    Chris Robertson
    16 Oct 2014 | 3:18 pm
    Do you sell mostly to other businesses or are your customers to be found among the general public? B2B selling and B2C selling have traditionally used very different types of marketing. If you’re selling widgets used in machinery, for example, you’re not going to take out an ad in the Sunday papers no matter how cheap it is because, frankly, you’re paying for a lot of eyes that have no need for or interest in your product. If, on the other hand, you’re selling organic baby food, it would be downright silly to pay for space at a tech trade show. You might run into a few new parents…
  • Our Favorite Blog Formats and How They Can Work for You

    Chris Robertson
    14 Oct 2014 | 3:53 pm
    When you engage a blogging service to supply content and manage blogs for your business or personal website, you’re getting years’ worth of experience wrapped up in great writing. Our writers aren’t just expert writers – they’re expert bloggers. They understand how to attract readers and what kinds of posts are most likely to get shared and re-shared with others. Over the years, we’ve developed a sixth sense about the kinds of information that people want to read and the best formats for that information. These are some of our favorite blog formats and what they can do for your…
  • Our Mission: Making You Look Good – And We Take It Seriously

    Chris Robertson
    9 Oct 2014 | 4:47 am
    Our blogging service does a lot of business with solopreneurs – professionals who are in business for themselves, professionals like lawyers, doctors, dentists and accountants. What do all of those professions have in common that makes a blogging service an ideal investment? They’re Busy, Busy People Ask any professional who is running a business about the hours they work. These are the men and women who would kill for a 40-hour work week. They have to make time for their clients, professional development, community work and all the outreach they do to find new clients and patients. Many…
  • Five Professions that Benefit from a Blogging Service

    Chris Robertson
    7 Oct 2014 | 4:40 am
    Let’s be clear right up front. We believe that just about every type of business will benefit from having a business blog, even – or especially – those that do most of the business with other businesses. There are, however, a few businesses that get a serious marketing boost from having a network of blogs – a main blog and one or two offsite blogs that can link back to the company website. They’re businesses where networking and reputation are vital to oiling the wheels of commerce and helping you build your customer base. If you own a business in one of these professions, talk to…
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    Internet Marketing NewsWatch

  • ‘The Multiscreen, Multitasking Consumer’ eMarketer Webinar November 6

    Tarun Patel
    21 Oct 2014 | 7:22 pm
    eMarketer team says, “The webinar will address these key questions: How are marketers addressing multiscreen usage patterns? How important is mobile in driving simultaneous media use? What is the impact of the proliferation of digital screens on traditional media? What are the demographics of simultaneous media use?”. Webinar Details Organizer:  eMarketer Key Speaker: Paul Verna Topic: The Multiscreen, Multitasking Consumer Day/Date: Thursday, November 6 Time: 1.00 pm ET – Time Zone Converter Register for webinar details. ‘The Multiscreen, Multitasking…
  • ‘The importance of data to display advertising’ – ‘Experian Marketing Forward’ Blog

    Tarun Patel
    21 Oct 2014 | 7:11 pm
    Colin Grieves says, “With consumers now more digitally engaged than ever before, there is a greater need for marketers to carefully consider their approaches to display media in order to reach customers with effective personalised messages. This is true across all channels, none more so than digital display advertising. To build the most effective strategy for a digital display campaign, marketers need to pay close attention to driving force behind display adverting – data. The rise in the trading of display media programmatically to an estimated 45 per cent in 2014 is indicative…
  • ‘Take Your Content Sharing Capabilities to the Next Level’ – ‘Website Magazine’ Article

    Tarun Patel
    21 Oct 2014 | 7:10 pm
    Derek S. says, “For information publishers there are two objectives that sit above all others: create excellent content and continuously expand your reach. To help publishers achieve their objective of expanding their reach, AddThis offers many tools designed to help publishers garner as much visibility as possible. AddThis, a content sharing and social insights platform, has announced the release of a new WordPress plug-in designed to complement the latest enhancements to the AddThis Pro content engagement platform. Through the new WordPress plug-in publishers will be able to access…
  • Local Theme Jack: Build websites for local merchants in 10 minutes #ad

    Phil Cullum
    21 Oct 2014 | 7:05 pm
    When you price a service for a client, the fair charge is what the service is worth to them. What it costs you is only relevant as a “floor”; don’t charge less than it costs you or you’ll go broke. The other principle of pricing is that a service is worth what a willing buyer will pay. Auctions are built on that principle. The price isn’t a pre-determined amount; it’s what the final bidder is willing to pay. When a marketing consultant offers to build a website for a local client the price can be as much as the client thinks the site is worth to them.
  • ‘Seven Skills Marketers Need to Succeed [Infographic]‘ – ‘MarketingProfs’ Blog

    Tarun Patel
    21 Oct 2014 | 7:00 pm
    Verónica Maria Jarski says, “What are the most important skills that a marketer needs? The following infographic by Formstack highlights seven skills that companies expect from their marketers. The ability to understand data ranks high on the list. “Research predicts a shortfall of up to 1.5 million data-savvy managers by 2018,” Formstack states. Technical skills, such as basic coding or video production, also make a job applicant more desirable. “Two of four new marketing hires will require technical skills,” according to Formstack. Knowing how to get along…
 
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    The Search Agents

  • State of Paid Search Q3 2014

    Rebecca Landman
    21 Oct 2014 | 9:24 am
    Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. Increased advertiser focus on mobile devices drove much of the growth documented this quarter, for both tablets and smartphones. Spend on mobile devices continues to climb year over year, with overall mobile spend increasing 27% this quarter.
  • Conference Insights and Big Ideas from the Internet Marketing Association

    Holly Miller
    9 Oct 2014 | 4:29 pm
    In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing.  The IMA was established 15 years ago due to a lack of preexisting groups in the digital marketing space. Membership is free and the group now boasts 1,000,000+ members worldwide (myself included) representing 111 countries—their website is translated into 5 different languages! Nearly 1,000…
  • True Lies, or “Hey, Google! You’re Trying Too Hard!”

    Gregory Sidor
    29 Sep 2014 | 2:35 pm
    Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer Boxes are even part of the proper Knowledge Graph. After all, how is scrapping a page particularly intelligent? I recently devoted time to poking and prodding this feature. What I found suggests that Quick Answer Boxes are less than ideal for certain types of…
  • 3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

    Matt McKinley
    11 Sep 2014 | 11:34 am
    A few weeks back, our Search Agents scoured the SERPs, investigating the effects of Google’s yet-to-be-confirmed-or-denied Pigeon update. While Google still has yet to offer any definitive remarks on the matter, no search marketer can refute that U.S. local SERP results have changed dramatically. Like every Google update before it, Pigeon’s landing certainly begs the question, what do we need to do to adjust our strategy? Yelp and Google Business Listings are Dominating Local SERPs Problem: Yelp and Google-owned entities are heavily competing with their main page counterparts.
  • Are You Ready for Shopping Campaigns?

    Barkha Shah
    2 Sep 2014 | 2:16 pm
    In Cinderella’s story, at the stroke of midnight, her carriage turns back into a pumpkin. Online advertising is no Cinderella story, unless Google’s involved. Google sets fairy godmother-style deadlines for all its upgrades and transitions, such as the upcoming Shopping campaign deadline. Basically, if you do not manage this upgrade by manually transitioning your PLA campaigns to Shopping campaigns, Google will flick its wand and change your campaigns for you. However, this change is better made manually. Here are the top 3 reasons why: Structure Google has offered to upgrade your PLA…
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    eMarketer Articles and Newsroom Posts

  • Article: The Content Is Out, but Where's the ROI?

    21 Oct 2014 | 9:01 pm
    More than three-quarters of business-to-consumer marketers use content marketing. However, they're still struggling to measure content effectiveness, citing this as the top content marketing challenge, and less than one-quarter say they're successful at measuring return on investment.
  • Article: Do Mothers Need Some Time Away from Social Media?

    21 Oct 2014 | 9:01 pm
    Social networking may be stressing mothers out. Half of US mother social users report feeling pressure to create an image that their lives are perfect on social platforms, with younger mothers especially likely to feel this way. The majority of mothers have actually considered stopping use of or taking a break from social media due to burnout or frustration.
  • Article: UK Retailer Sites See Major Mobile Interest

    21 Oct 2014 | 9:01 pm
    Digital shoppers in the UK invariably use their mobile devices at some point in the shopping journey. For 10 of the biggest retailers in the UK with a digital presence, that's very much the case. In the past year they saw a surge in the amount of Android users headed to their sites and apps vs. declines in desktop and laptop users.
  • Article: Facebook Messenger Makes Its Mark in APAC

    21 Oct 2014 | 9:01 pm
    Facebook's release of a separate messaging app wasn't exactly greeted with open arms in the US, but the story is different across Asia-Pacific. Nearly 60% of mobile web users in the Philippines and 57% in India use Facebook Messenger, according to research, and close to half in Malaysia and Vietnam do, too.
  • Article: Despite Huge Digital Video Audience, Brazil Sees Low Video Ad Engagement

    21 Oct 2014 | 9:01 pm
    Brazil is home to the largest digital video viewer audience in Latin America, and the country boasts the highest penetration in the region as well. However, that's not translating to high video ad engagement.
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    John W. Ellis

  • Facebook Atlas

    John W Ellis
    8 Oct 2014 | 2:09 pm
    Facebook recently introduced, or rather re-launched, Atlas. Atlas is an ad-serving platform that will allow Facebook ads to show on sites, outside of Facebook. I wrote about the new platform in detail at CrescentInteractive.com: Facebook calls this People Based Marketing. This is essentially what Google Remarketing is. It targets people, not sites. But Google Remarketing could have cornered this market if Google+ would have taken off like they hoped. Facebook and Atlas now have the advantage of a much larger group of users to pull from. Great for advertisers … and maybe consumers too. One…
  • SEO Podcast: Welcome

    John W Ellis
    18 Jul 2014 | 9:43 am
    Listen in iTunesHave you checked out my new podcast yet? I’d love for you to give it a listen. We’ve recently published episode 3. I have many search engine topics lined up over the next few episodes, including bringing on several of my search engine marketing friends. We will talk about the latest topics in the world of SEO, PPC, Social or anything else that relates to search. Essentially, I will have co-host every episode. We will discuss current industry news. We’ll see where the conversation takes us. You can find all 3 Episodes here: Small Business SEO Podcast Episode 3 –…
  • I Know Why The Caged Bird Sings

    John W Ellis
    28 May 2014 | 10:01 am
    The free bird leaps on the back of the wind and floats downstream till the current ends and dips his wings in the orange sun rays and dares to claim the sky. But a bird that stalks down his narrow cage can seldom see through his bars of rage his wings are clipped and his feet are tied so he opens his throat to sing. The caged bird sings with fearful trill of the things unknown but longed for still and his tune is heard on the distant hill for the caged bird sings of freedom The free bird thinks of another breeze and the trade winds soft through the sighing trees and the fat worms waiting on a…
  • Memorizing a Poem Every Month

    John W Ellis
    17 Feb 2014 | 7:58 am
    I recently heard a professional writer discussing his learning process. As part of his growing, he decided to learn a new poem every month. It would not only expand his knowledge, but it would help him recognize literature and life beyond his usual topics. Why Not Me? My first thought was, good for him. However, I am not a “poetry guy”. I could never do that. I don’t think I could name more than 3-4 poems, excluding Dr. Suess, Mother Goose or R.E.M. lyrics. Memorization is something I did in middle school. I am an adult now. Surely, I don’t have to do any memorization,…
  • Nashville SEO Meetup – The Future of Search: Google’s Hummingbird

    John W Ellis
    29 Jan 2014 | 9:35 am
    Be sure to check out the latest Nashville SEO & Internet Marketing Meetup on Thursday, January 30, 2014. All attendees should RSVP on Meetup.com, here http://www.meetup.com/Nashville-SEO-Group/events/152231502/ This month’s agenda is “The Future of Search: Google’s Hummingbird“. It should be a great opportunity to discuss how these new changes will effect your marketing efforts. Hummingbird is the newest Google algorithm change that was introduced in 2013. In fact, many say it’s not really an enhancement, it’s a complete re-write. Google’s…
 
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • Content Marketing and Halloween: 5 Eerie Similarities

    Ryan Young
    21 Oct 2014 | 8:00 am
    With Halloween fast approaching, I find myself taking a walk down memory lane, back to the days of trick-or-treating with friends from my neighborhood, lugging around pillow cases filled with candy that would usually last until early spring. During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. While I had a number of connections that came to mind, I’ve narrowed it down to five. Hopefully,…
  • SMX East 2014: Key Takeaways & Statistics from the Show

    Casie Gillette
    16 Oct 2014 | 10:43 am
    At the beginning of October, Derek and I headed down to New York for SMX East. I was fortunate enough to speak on two panels, Competitive Research for SEO, and what may be my favorite SMX session, SMX Takeaways. Photo courtesy of Akvile Harlow The nice thing about the takeaways session is it lets you hear about sessions you may have missed and see what was important to others in the industry. It also makes it much easier to compile the blog post you’re reading. So what were the key takeaways? I’ve included three themes I found the most interesting along with several stats that were…
  • Key Takeaways from MarketingProfs’ #ContentBootCamp

    Stacy Thompson
    14 Oct 2014 | 6:12 am
    Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. Led by brand strategist, speaker, and writer Nick Westergaard, the workshop brought together novice and veteran content marketers for a no-holds-barred training session designed to help attendees create bigger, stronger, and better content. No, Nick did not resemble this scary drill sergeant man. But he did offer up an afternoon of discourse about some of the biggest challenges content marketers face today – and offered tips and…
  • How Does B2B Marketing Compare to B2C?

    Kelsey Jones
    10 Oct 2014 | 6:15 am
    This is a question that I get asked frequently and often wonder at times myself: How does B2B marketing compare with B2C marketing? In specific areas of implementation, like creativity and audience targeting, B2B marketing has specific qualities that may make it easier to implement than projects aimed toward B2C audiences. While both types of marketing focus on targeting a specific persona or audience, the way we go about it can vary. Just as this doesn’t mean one is ‘better’ than the other (that would be like saying books are better than bananas; it just doesn’t make sense),…
  • 4 Reasons Why AdWords’ Callout Extension Is a No-Brainer

    Michael Pickowicz
    8 Oct 2014 | 6:38 am
    At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. The extension is called “Callouts” and it adds non-linkable bullet points to any search ad. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. Callout Extension Overview The easiest way to describe the Callout extension is simply Sitelinks without the links. Where the goal of Sitelinks is to offer users different landing pages based on their interests, Callouts offer advertisers a brand new line of text where additional…
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    The Search Engine Marketing Blog @ MoreVisibility

  • Use AdWords ‘Similar Audiences’ to Find New and Qualified Consumers

    Max Braglia
    21 Oct 2014 | 2:06 am
    Google AdWords “Similar Audiences” is an efficient and cost effective way to find new qualified consumers who share the same interests as your existing remarketing audience. If you think about it, this makes perfect sense: your remarketing list is made of users who visited your website, are familiar with your brand and products, and (generally) […]
  • Local Search: Strategies for Driving Foot Traffic

    Lauren Owens
    8 Oct 2014 | 2:34 am
    The digital ad ecosystem offers a slew of opportunities for local businesses to find, target, and connect with local customers. And, because the goal is driving foot traffic – not web traffic – you don’t even need a website to take advantage of most of these opportunities. Following are some of the best local search […]
  • 8 Things the Best Marketing Strategies Have in Common (And How to Create Your Own)

    Lauren Owens
    23 Sep 2014 | 2:51 am
    In a few months, everyone will be talking about the best marketing campaigns of the year. Tech bloggers will embed funny Vines and videos and talk about why the Doritos “Goat 4 Sale” commercial went viral. This will leave many marketers feeling left out, or even perplexed. Humorous goat videos don’t, after all, help sell […]
  • Google Workshop Coming to Ft. Lauderdale Sept. 23 – AdWords, Analytics & SEO

    Jaclyn Robledo
    11 Sep 2014 | 3:00 am
    Want to learn advanced tactics for Google AdWords and Analytics? Get an insider’s perspective and learn straight from the experts with our intensive Google workshop “Advanced Tactics for AdWords, Analytics & SEO” on Tuesday, Sept. 23 in Fort Lauderdale, Fla. During this workshop, key members of MoreVisibility’s SEO and Analytics teams will be working alongside […]
  • How Google’s Close Variant Matching Change Will Affect Your Search Campaigns

    Max Braglia
    2 Sep 2014 | 2:00 am
    In August, Google announced that AdWords advertisers can no longer disable “close variant matching” to all phrases and exact match keywords. Simply said, “true,” exact or phrase match is no longer going to be possible. Advertisers should take action in order to optimize their campaigns with this new reality in mind. Although the option to […]
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    The Invesp Blog: E-commerce and Landing page Optimization

  • The Rut That Ruins Your Conversion Rates

    Stephen Da Cambra
    20 Oct 2014 | 2:48 pm
    How can your conversion optimization be in a rut? You have an ongoing AB testing program, you stay on top of your analytics’ conversion goals, bounce rates, traffic sources, etc., and you know which are your best performing digital marketing channels. You’re set. And there’s the rut. You’re never set. Everyone knows how fickle customers can be and how constantly digital marketing evolves. Yet we continue to pour more resources into finding set-play solutions to most of our digital marketing hurdles. While we are convinced of the efficacy of being constantly aware and reactive to…
  • Email Ambush – A Critique of the Conversion Tactics Found in Your Inbox

    Stephen Da Cambra
    6 Oct 2014 | 11:29 am
    Critical reviews of at least some of the promotional messages in your email inbox is like doing your conversion optimization homework. It exercises the lessons you learn from testing and experience. Someone could talk to you all day long about the benefits of matching subject lines to headlines, but until you experience a spectacular failure, or feel a bond to a well-matched message, you really don’t make an emotional connection with the lesson – and you don’t learn it as well. Landing Pages & Email Messages: They are two separate channels with significant differences, from…
  • Ad Retargeting in Numbers – Statistics and Trends

    khalid
    1 Oct 2014 | 4:26 am
    The current stats indicate that 3 out of 4 consumers now notice retargeted Ads. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting. In the following infographic, “Ad Retargeting in Numbers – Statistics and Trends”, we will be illustrating how Ad retargeting is affecting brand retention and purchase decisions.   Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp How Retargeted Ads Affect Purchase Decisions Affect %age User…
  • The Landing Page Makeover Guide – 7 Tips for Higher Conversions

    Stephen Da Cambra
    24 Sep 2014 | 12:14 pm
    Does anyone fully appreciate the critical importance of every element of their landing page strategy and design towards the overall success of their entire digital marketing campaign(s)? It doesn’t seem so, judging by the majority of landing pages we come across. Whether you’re trying to generate leads or make a sale, your landing page is the most crucial element of your entire digital campaign. It is the ultimate tipping point in a series of tipping points. It is where your visitor either becomes a lead or customer – or scampers away unconverted. And that’s why landing pages…
  • Want to Improve Your Customer Journey Maps? Listen to … Your Customers

    Stephen Da Cambra
    16 Sep 2014 | 4:09 am
    It starts before they arrive and doesn’t end when they leave. You may never know where the journey of discovery, engagement and conversion begins for your customer in relationship to your business and/or its products. It may start in a conversation overheard in an elevator, or with the glimpse of a package, or in some other unknowable way. And while the starting point may be difficult to pinpoint, you should do everything you can to make sure the end point never arrives. It’s less expensive to re-engage repeat customers and they generate five times more revenue per visit than first…
 
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    ReelSEO Video Marketing

  • Digital Video Advertising Revenues Hit Record - $1.5B Already in 2014 [Report]

    Carla Marshall
    21 Oct 2014 | 1:07 pm
    Revenue from online advertising hit a record high in the U.S. in the first half of 2014 at $23.1 billion. Digital video ad revenue alone grew by 13% to $1.5 billion, but it's Mobile that's on target to outgrow Search and banner advertising.
  • Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

    Greg Jarboe
    20 Oct 2014 | 8:45 am
    It's been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video views. But should we put our faith in every statistic we read?
  • Cosmetics Brands are Missing the YouTube Boat on Halloween

    Contributor
    17 Oct 2014 | 12:52 pm
    The most successful YouTube beauty vloggers create engaging content around events like Halloween, and many have already published make-up tutorial videos in the lead up to the annual spookfest. But brands are still failing to take full advantage of YouTube when it comes to tent-pole events like these.
  • JW Player on The Latest in Video Technology Innovations

    Carla Marshall
    17 Oct 2014 | 9:42 am
    Jeroen (JW) Wijering, founder of JW Player, is one of the world's foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.
  • How To Track Visitors from YouTube to Your Website [Creators Tip #164]

    Carla Marshall
    16 Oct 2014 | 9:44 am
    Did you know that you can set up custom URL parameters to track visitors from your YouTube associated website annotation links? We show you how in this week's Creator's Tip.
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    HigherVisibility

  • Penguin is Back: Google Launches Penguin 3.0 Update after More than One Year

    Amanda DiSilvestro
    21 Oct 2014 | 5:32 am
    It’s been nearly one year since Google has launched a Penguin update, so many saw this highly anticipated change coming. Officially announced Friday by Google on Search Engine Land, Penguin 3.0 is in full swing and has gotten us all talking. Penguin updates always aim to eliminate spam on the web, so we should see some major changes in the next few days. The Goal of Penguin 3.0 and Those Affected Unfortunately, we still don’t know how many queries this update affected. As soon as we know more information we will update this article, so stay tuned. As for the goal of the update, it is of…
  • SEO Podcasts for the Audio Lovers

    Amanda DiSilvestro
    20 Oct 2014 | 5:14 am
    Experts are always talking about the importance of creating a podcast on your subject as a way to draw in different audiences and get involved with different types of content. If you’re interested in SEO, you might not be surprised to find out that there are quite a few SEO podcasts out there that you can take advantage of if you’re a small business owner or simply looking to learn more. Sometimes it’s nice to zone out and listen to something on a commute or on the go, so knowing which podcasts to turn to is important. Top 8 SEO Podcasts in 2014 Below are some of the top SEO podcasts we…
  • AdWords Callout Extension and What You Need to Know

    Amanda DiSilvestro
    15 Oct 2014 | 5:25 am
    Last month we saw Google launch a new AdWords extension called the “callout” extension as a way to give people more information when making purchasing decisions online. According to the official Google announcement, callout extensions are “additional text that shows with your Google search ads, highlighting specific information about your products and services.” So what does it actually mean for your company, and when and how does it make sense to use the new extension? Now that callouts have been live for one month, it’s time to start getting acquainted. How the Callout Extension…
  • Google Launches Bringing Your Local Business to the Web

    Amanda DiSilvestro
    14 Oct 2014 | 5:25 am
    Anytime Google makes any announcement it’s something to take seriously, but this time it seems as though they’ve gone above and beyond. Instead of just one video on an SEO question, Google has released a series of six videos all about one major topic: Taking your local business online. Google’s own Maile Ohye created the videos and they are said to give the advice that Google employees would typically give friends and family. They wanted to publish this type of advice for everyone on a topic that is so important, and in many cases misunderstood. For example, the videos bring up the…
  • Content Marketing Advice that Deserves a Second Look

    Amanda DiSilvestro
    13 Oct 2014 | 5:19 am
    There are many, many best practices listed out there for content marketing, but the truth is that content marketing is not a one-size fits-all approach. Sometimes what works for one company may not work for another, and in many cases this has to do with size. Larger brands seem to get the publicity they need to offer up advice, and small businesses listen and then regurgitate that information for other small businesses. Plain and simple, this isn’t always best. Because there is a lot of bad content marketing advice out there that doesn’t work for most companies, it’s up to you to be…
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    Flyte New Media

  • How Do I Activate Google Webmaster Tools?

    Katrina Crowell
    17 Oct 2014 | 10:28 am
    Discover how to unlock the full power of Google Analytics by connecting Google Webmaster Tools to your account. So, you’ve successfully installed Google Analytics and you’re officially tracking your website activity. Nice work! Now, in order to take the most advantage of the metrics and tracking tools Google Analytics provides, you’ll want to make sure you’ve activated your Google Webmaster Tools. Doing this is actually not very complex and activating this tool gives you access to important Search Engine Optimization metrics such as Search Queries and In-Page…
  • Maine Children’s Growth Council Develops a New Responsive Site

    Rich Brooks
    3 Oct 2014 | 8:16 am
      The Client: Maine Children’s Growth Council is working to achieve sustainable social and financial investments in the healthy development of Maine’s young children and their families. The Objective: Explain, enhance, and promote MCGC’s policy and system change recommendations to the Governor and the Legislature; through community and state leadership; through collaboration, planning and monitoring; and through widespread efforts to educate Mainers about the importance of the first few years of life. The Tools: The site was build on WordPress. The site uses Events Manager,…
  • What Does Diversity Mean in a (VERY) Small Company?

    Rich Brooks
    16 Sep 2014 | 8:00 am
    This post is sponsored by Visa Small Business, but the opinions are all mine, and any comments are all yours. Having a diverse workforce can be a challenge for small businesses, especially in certain parts of the U.S. or globally. To get the benefits of diversity, you may need to expand your thinking. Many large companies must comply with corporate or even governmental diversity mandates. They are also made up of such large workforces that it’s easy to cultivate a rich mixture of experiences and people. But smart businesses—of any size—don’t view diversity as a requirement, but rather…
  • How Do I Become an Internet Sensation? Follow This One Rule.

    Katrina Crowell
    12 Sep 2014 | 8:42 am
    Rebecca Black. Antoine Dodson. Psy. What do all of these people have in common? They’ve all managed to take a slice of fame, by joining the ranks of a phenomenon of the 21st Century called “Internet Sensations”. Being an Internet sensation can result in record contracts, television appearances, book deals, advertising endorsements, even lucrative contracts with major cosmetic companies... And of course – cold, hard cash. The facts don’t lie: Making yourself an Internet sensation can pay off big time. OK – So, coming back down to earth – it’s safe to say that most of us…
  • How to Retarget Your Ads on Facebook

    Katrina Crowell
    3 Sep 2014 | 10:21 am
    Retargeting on Facebook is a digital marketing tactic that’s been getting a lot of attention lately. And rightly so – because retargeting gives you a chance to reach customers who are serious about purchasing your product or service. If you’ve never heard of retargeting, you’ve probably experienced it. Ever looked at—say, a pair of boots—online and then seen ads for those boots at every site you go to after that? Well, those ads aren’t coming from the magic internet marketing fairy – They’re coming from a digital marketing tactic called retargeting.  How do…
 
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    Traffick: The Business of Search

  • In Online Reviews, How Much Negativity Do We Really Want?

    Andrew Goodman
    14 Oct 2014 | 8:35 am
    Recently, I was pleased to see such extensive coverage of Nancy Peterson and HomeStars in a piece by Diane Jermyn in The Globe and Mail. One common misconception that cropped up, and you see it often with accounts of today’s online review sites, is an assumption that you should see about the same number of negative reviews as positive reviews. Seriously? Even with a low-barrier-to-entry task like writing a short novella or opening a smoothie stand, you rarely see an even distribution. Those who take the risk to devote their time (or lives) to an enterprise, unsurprisingly, typically get…
  • Growing Together Can Be Disorienting

    Andrew Goodman
    14 Sep 2014 | 9:26 am
    Earlier this year, we were sad to wind down a relationship with an eight-year client. It wasn’t unexpected. Few projects take eight years to complete, and despite the need for close and meticulous ongoing campaign management, sometimes when you’re in bed together for eight years, it’s perceived that you’ve run out of ideas. We were instrumental to taking the company from below $500,000 in annual revenues to above $50 million. We’re proud of that. We did our part. We were also frequently blown away by the client’s drive, guts, and innovation. In addition to…
  • Twitter: First Publisher to Directly Counsel Advertisers on How to Blur the Line?

    Andrew Goodman
    4 Jun 2014 | 7:43 am
    At a recent keynote by Twitter Canada head Kirstine Stewart, I was struck by how she advised companies to engage their audiences with rich content first and foremost. In this regard, Twitter executives seem to play a hybrid role. Maybe it’s just the lower headcount, but advocates like Stewart have to walk the fine line of explaining the ad units to potential buyers, while urging companies to properly ‘get’ social media and to (yes) focus more on their followers and their unpaid content than on their ads. It’s as if a Twitter exec has to be at once Matt Cutts, extolling…
  • Je Me Souviens: The European Court Has to Be Wrong

    Andrew Goodman
    15 May 2014 | 8:21 am
    I’m certainly not qualified to work through the constitutionality of any proposed legislation, or legal judgment, that might seek to uphold privacy rights to the extreme of making it a publisher’s job to hide publicly-available information at an individual’s request, even in North America, let alone Europe. But a little common sense, please. Search engines aren’t perfect, but if we search diligently using the right queries, they remain an oasis of transparency in a world of manipulated communications. This is precisely why you have to buy advertising if you want to…
  • Sport Chek’s Big Facebook Ad Test: Revealed

    Andrew Goodman
    24 Apr 2014 | 7:56 am
    Is online advertising effective? Exactly how effective? It depends how you measure. Facebook’s Sheryl Sandberg cites a recent case study by Canadian sporting goods chain Sport Chek attempting to prove that Facebook ads provide a greater lift than paper flyers. “During the two week experiment, sales rose across Sport Chek stores nationwide by 12 per cent.” On the strength of these results, the company will shift 25% of its print ad budget to digital spending in the coming year. Aha! Targeted digital ads work better than paper flyers very few people read. But one suspects…
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    Inside AdWords

  • Online Retailers: The Secret to Seasonal Success in 2014

    Rob Newton
    16 Oct 2014 | 8:02 am
    Originally posted on the Google Analytics blogPlan ahead.Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction rates in 2013 boasting lifts even after Christmas. These trends make for a lot of opportunity for online retailers, but you need to play your cards right. The most important thing you can do to ensure seasonal success is to plan your digital strategy now.  We’ve analyzed transaction behavior from a portion of our Google Analytics accounts…
  • 2014 Holiday Shopper Research: Shopping Never Sleeps

    Rob Newton
    9 Oct 2014 | 9:00 pm
    This holiday shopping season will be our most connected ever, with devices at our fingertips helping us hunt for deals in short moments—whether it’s on a laptop at work or on a smartphone right before bed. In fact, one third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m.1 That’s because shopping doesn’t stop once the mall closes. Today’s shopper spends more time than ever researching purchases online at all hours of the day; we’ve gone from midnight snacking to midnight shopping.To understand how digital trends will impact this year’s shopping…
  • Introducing Custom Affinity Audiences across the Google Display Network

    Rob Newton
    7 Oct 2014 | 8:59 am
    Over the past 2 years, we’ve launched affinity and in-market audiences, two new ways to help advertisers reach people across the Google Display Network who are most likely to be receptive to their messages. For example, if you’re marketing a new car for 2015, affinity audiences makes it possible to reach auto enthusiasts, while in-market audiences lets you find people who are actively shopping for a car.Introducing Custom Affinity AudiencesIn the coming weeks, we’re rolling out our newest offering in this suite -- custom affinity audiences. It gives you the flexibility to reach exactly…
  • Top holiday tips for retailers

    Rob Newton
    2 Oct 2014 | 8:05 am
    With October kicking off this week, the holiday shopping season is just around the corner. According to our recent research, 29% of shoppers plan to start their holiday shopping before Halloween. With this in mind, we’ve put together a Holiday Shopping Checklist filled with the season’s best practices for retailers to maximize performance across both Search and Shopping campaigns. In addition to our checklist, here are the top holiday trends from last year and tips from the Google Shopping team on how to make this Q4 a good one.Address increased shopping demand today. Last holiday season,…
  • Dynamic remarketing now available to advertisers across all verticals

    Rob Newton
    1 Oct 2014 | 9:32 am
    Over the next few weeks we are rolling out dynamic remarketing to all verticals including hotels, flights, real estate, classifieds, jobs, auto, finance and education. Since we launched dynamic remarketing for retailers, many advertisers like Bebe Stores, Netshoes, and Build Direct have been driving better results and more profits from their remarketing campaigns.Highlighting what matters most to your customersDynamic remarketing shows site visitors tailored ads that feature the products they viewed on your website, and related products they might be interested in. Let’s say you sell cars…
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    Bing Ads Blog

  • Launched: Bing Ads Blog in Portuguese for Brazil

    Jane Graziele - MSFT
    21 Oct 2014 | 12:00 am
    I’m very proud to announce the launch of the Portuguese Bing Ads blog for Brazil . The members of the Brazilian Bing Ads team are very pleased to welcome you. Via the blog we want to help you with tips and relevant information so that your campaigns...(read more)
  • Usability Improvements for Change History are Now Live in Bing Ads

    Prince Bajracharya - MSFT
    20 Oct 2014 | 9:00 am
    We are pleased to let you know that we're continuing to invest in making usability enhancements in the Change History user interface (UI). If you have not used Change History before, it's a great tool to better understand how your changes impacted...(read more)
  • Australian Summer Retail Trends: what you need to know to maximise your chances of converting on Bing

    Andrew John - MSFT
    16 Oct 2014 | 5:09 pm
    Yes, it’s almost Christmas time again! It feels like only yesterday we were hanging up the Christmas lights and making the last minute dash to the store to purchase gifts we should have bought months ago. The great thing about being online is that...(read more)
  • Bringing Advertisers More Value through Investments in Bing Ads

    David Pann - MSFT
    16 Oct 2014 | 9:15 am
    As a baseball fan, one of my favorite quotes is, “You owe it to be the best you can be.” This is true not only for the game or in life, but also in business – and everyone here at Bing Ads knows that it’s our responsibility to...(read more)
  • Get Ready for Small Business Saturday on November 29

    Matthew Lydon - MSFT
    16 Oct 2014 | 6:00 am
    It's no secret that the holiday season is the number one retail shopping time of the year. 1 Because of this, many small businesses depend on the holiday shopping season to help maximize their revenues and increase profits, making this time of year an...(read more)
 
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    Genuine SEO

  • 5 Essential Tools for Start-ups and Small Businesses

    Josh Nadeau
    9 Oct 2014 | 1:30 pm
    Start-ups are getting younger every day with kids going into business for themselves right out of school or before they even graduate. Having fresh perspective can be a good thing, but for those of your lacking office experience, here are five essential tools that guarantee a fighting chance in the ever-crowded small-to-medium sized business market.Professional EquipmentThere is nothing worse than spending time and money on a project only to be held back by technology. That can be in the form of a slow-loading website, poorly produced media, or buggy program. The first way to get around this…
  • Promoting Your Business With SEO Services

    Josh Nadeau
    10 Sep 2014 | 8:46 am
    When it comes to promoting your business online, few services can offer you the results that search engine optimization (SEO) can. Good SEO isn’t just focused on impressing the search engines such as Google, Bing, and Yahoo in order to increase your website traffic; it is also intended to help convert visitors into customers for your products and services.What is SEO?Many business owners are somewhat confused about what exactly SEO is, and what it can do for their business. They may spend the majority of their advertising and marketing budget into social or other forms of promotion;…
  • Direct Traffic To Your Company Website With The Help Of A PPC Company

    Josh Nadeau
    25 Aug 2014 | 6:21 pm
    Every business is aware of the importance of high quality advertising. If your company is not well advertised then consumers will not be aware of your products or services, and consequently use the competition to fulfil their needs. With high quality, well placed adverts however you are much more likely to succeed and make a sale. In this day and age, the best place to advertise is not in magazines, local papers or on the television: instead it is online. The internet is used by people all around the world and it is also the first place that consumers turn when looking for any kind of product…
  • Why Should Your Small Business Have Its Own Website?

    Josh Nadeau
    24 Aug 2014 | 4:09 pm
    If you own a small business and you don’t yet have a website, you should do something about it as quickly as you can. This article explains the reasons why, and why it will benefit your business to get online as quickly as possible.The idea of creating a website is daunting to some and exciting to others. There are much easier ways of creating a website nowadays without the need to go to a web designer and paying lots of money for the privilege. You may decide to do this eventually but there is no need to make things too complex to begin with.The simplest reason for getting your own website…
  • How To Build A Website From Scratch

    Josh Nadeau
    2 Aug 2014 | 1:53 pm
    There are many different ways to communicate to others today, but none as effective as a website. Whether for business or for personal reasons, a website will get the point across and that is what matters.Website building tools have become quite popular these days and sites like websitebuilder.com make it possible to create your own website in no time at all. Simply pick out the template that works best for you, choose your domain name, pick out your plan and your website will be published instantly. This is how easy website building has gotten thanks to do-it-yourself sites like…
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    Location3 Media

  • Penguin 3.0 Algorithm Update

    Crystal Ware
    21 Oct 2014 | 11:15 am
    A search engine optimization strategist’s job is never done. Nor does it ever get boring. Google confirmed an update to its Penguin 3.0 algorithm change over the weekend. This is the first update to this algorithm in over a year and according to Google’s Pierre Far, the rollout will continue to happen over the next few weeks. Penguin was designed to target bad link networks and “unnatural” backlinks. This update comes on the heels of another recent Panda 4.1 update in late September. This Penguin update is estimated to impact approximately 1% of English queries but it is unclear how…
  • What Has Your Content Done For You Lately?

    Patrick Soch
    17 Oct 2014 | 1:08 pm
    The cliché in our industry has it that, “Content is king!” Every SEO, Account Director, and Agency executive (even Bill Gates) can parrot this truism in his or her sleep. Keeping in mind that there are other important factors that help determine a page’s rankings in the search engine results (and assuming you have subscribed to best practices in your site design and coding), then it should be painfully obvious to content marketers and web marketers in general that content is the driving force behind successful SEO. Here’s the catch. It is extremely shortsighted to…
  • HEALTHeCAREERS Joins Location3

    Lucia Novara
    17 Oct 2014 | 5:53 am
    The Location3 Media team is very excited to announce our newest client, HEALTHeCAREERS Network. HealtheCareers.com is a job board for medical and healthcare professionals seeking employment or employers looking for a pool of qualified candidates to choose from. They work hand in hand with healthcare associations to add credibility and to source the best career offerings in the industry. It is the only single source for healthcare jobs in all disciplines, with more than 14,000 jobs each month from more than 7,000 healthcare employers. As the industry leader, HEALTHeCAREERS also provides…
  • Location3 Supports Habitat for Humanity ReStore Program

    Josh Allen
    15 Oct 2014 | 9:56 am
    Click to view slideshow. It’s not every day in the agency world that you get to take the day off to volunteer and give back to the community that surrounds you. Fortunately for us, Location3 management allows for teams of up to 10 people to volunteer their time to a worthy local charity at any point throughout the year. This past Monday, we had the unique opportunity to help Habitat for Humanity claim a $500,000 donation of lumber and other items from a recent convention in Denver as part of their ReStore Program. “Needless to say it was a bit of a daunting challenge. We had to load…
  • 2014 Local Search Ranking Factors: Unify Your SEO

    Nick Neels
    14 Oct 2014 | 3:53 pm
    The 2014 Local Search Ranking Factors are now published and I’d like to commend Google for the challenging mix of algorithm updates, new management interfaces and the largest database merge in the history of Google Local. Because of these changes, I’ve updated my relationship status with Google to “It’s Complicated.” Google is trying hard to reinvest and update Google+ Local (much overdue), but they oftentimes make major updates and only ask the important questions after the fact. But there are two things keeping me committed to Google and local SEO: Google continues to invest in,…
 
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    Emarketed PPC & SEO Blog

  • What You Thought About Paid Ads is Wrong

    Emarketed
    18 Oct 2014 | 12:43 pm
    If you thought organic SEO was competitive, wait until you get into the world of paid search. PPC is highly competitive, there are some common misconceptions to the game, especially if you are just starting out. Is it Possible to Succeed on a Small Budget? Bigger companies and brands have the budget it takes to... read more
  • Pop Culture and Social Media Halloween Costume Ideas for 2014

    Emarketed
    15 Oct 2014 | 9:09 am
    Halloween is just half a month away but we just can’t wait. Here are some costume ideas that are sure to be a hit this Halloween! Lost Uber Driver (Need I say more?) Evil Hummingbird (Don’t forget to check out our post on Google Hummingbird) Google Maps (Of course, there has to be at least... read more
  • What Your Small Business Can Learn from IndieCade

    Emarketed
    13 Oct 2014 | 8:08 am
    Since 2009, the best of independent game developers and gamers have convened in an international festival called IndieCade. IndieCade is also known as “the video game industry’s Sundance”. This year’s 3 day festival took place in downtown Culver City. Don’t think that your business can learn anything from the video game industry? Think again! Video... read more
  • Should I Move My Website To HTTPS?

    Emarketed
    6 Oct 2014 | 7:52 pm
    Since Google announced a ranking boost for moving your site to HTTPS, and feedback has been all over the map. Some webmasters moved their site immediately, while others expressed outrage. Reasons To Move If customers submit sensitive (legal, financial, personal) information through your website, it’s a good idea to think about the possibility of moving to HTTPS.... read more
  • Takeaways from SEO Ranking Factors and Rank Correlations 2014 (Google US)

    Emarketed
    3 Oct 2014 | 7:01 pm
    It’s the last quarter of the year. What the heck has been going on in the world of SEO? The time has come for 2014 and Searchmetrics recently published a whitepaper defining and evaluating search engine ranking factors. They dug deep within Google’s US index of websites in 2014 thus far. View the entire study here... read more
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    Online Marketing Blog - TopRank®

  • 3 Ways to Optimize Your Brand’s Social Media Marketing Success

    Lee Odden
    21 Oct 2014 | 10:25 am
    While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning to monitor social channels to sharing content and building community. Eventually, they find their way to some form of social sales or social commerce. To jump start the move towards a social media marketing strategy that starts to align with measurable business…
  • Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall

    Ben Brausen
    17 Oct 2014 | 3:45 am
    Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC] - How do Twitter and Facebook compare?  Who wins in a no-holds fight between the two?  This infographic has the answers you seek. AllTwitter Facebook Introduces Safety Check - In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates. It is in these moments that communication is most critical both for people in the affected areas and for their friends and families anxious for news. Facebook Study: 86% of B-to-B Marketers Now Use Content Marketing - The vast majority of b-to-b…
  • New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX

    Lee Odden
    16 Oct 2014 | 6:53 am
    Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects researching solutions or satisfied clients looking for ways to better engage with the brand. One of the best marketing investments a company can make is in the experiences they create through content. The challenge is, we live in an age of information overload where there’s more information created every 2 days than since the dawn of time to 2013 (Eric Schmidt).  While content plays an…
  • When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning

    Lee Odden
    14 Oct 2014 | 9:02 am
    Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations have focused on the transition from where the B2B companies are today – a mix of tactics directed squarely at the C-level customer – and where a content marketing strategy might take them. With my involvement in the B2B marketing space, I get to talk to a lot of marketing and PR professionals about marketing and communications programs. The desire to “do more” and innovate marketing isn’t unique –…
  • B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines

    Lee Odden
    13 Oct 2014 | 4:14 am
    It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for enterprise software companies to promote side by side feature comparisons. But behind those companies are people – both on the brand and the buyer side of the B’s in B2B. B’s are people too and those people use Facebook to connect with peers socially. They may not look for product spec sheets for manufacturing hardware on Facebook, but they can get an idea of the people behind…
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    aimClear® Blog

  • Attending #SMX Social? Register NOW for Social Content Distribution Workshop & Dominate!

    Amber Krohn
    16 Oct 2014 | 1:47 pm
    Coming up in November, our aimClear team will head to Sin City for SMX Social. SMX Social is an annual highlight conference and we’re excited to once again conduct our vaunted workshop.  Held November 18, aimClear’s Social Content Distribution for SEO will take place at the ARIA Resort & Casino. Join our internationally accomplished team to unravel the least understood and most powerful tactic in online marketing: paid/organic social content distribution. Workshop attendees will each receive a (free!) copy of “The Complete Social Media Community Manager’s Guide: Essential Tools…
  • Stop Developing Brain Dead Content. Give the People What They Want.

    Ryan McGrath
    14 Oct 2014 | 1:27 pm
    The demand for desirable content that connects customers with brands is nothing new, but its mammoth progression, especially online, has left some marketers squeezed for content ideas. Many of us understand the need to develop fantastic content that excites customers, builds brand affinity, engages and drives customer acquisition, but how do we generate a never-ending stream of new stories that resonates with our customers? By listening to our audiences. Marketers can easily leverage online brand chatter, reputation monitoring and customer feedback through online and offline avenues to…
  • Usability Expert, Shari Thurow, SHOCKING Retort to Responsive Design

    Kevin Watterson
    14 Oct 2014 | 12:16 pm
    Shari Thurow lives at the intersection of search and usability, so when she says listening is the key to creating a great user experience, we should listen. Shari spent time with Marty Weintraub on the expo floor at SMX East zooming out to hit the key bullet points marketers need to remember when thinking about user experiences and user interfaces.
  • B2B Marketing SPLASH at #SMX East With Casie Gillette

    Kevin Watterson
    13 Oct 2014 | 1:14 pm
    As Director of Online Marketing and B2B expert at KoMarketing, Casie Gillette has heard it a thousand times: Why should I care about social? The short answer: Customers! Casie walked the floor with Marty at SMX East to share insight on where social sits in the marketing mix and the one thing that will blow your mind from where marketing used to be.
  • AdWords Shopping Campaign PPC Compendium: Questions for Success

    Megan Demarais
    9 Oct 2014 | 12:21 pm
    Since Google’s evolution from a free to paid product listing service, advertisers have rolled with the punches, adapting new strategies with every enhancement (or detraction) Google bequeathed. Answering the prayers of retail-centric communities, Google’s creation of Shopping Campaigns in late October 2013 gave sellers insight into deeper product-level (+ benchmark!) data than ever before. The triumphs marketers are experiencing in a Post-PLA Era reveal one thing is for certain: Google Shopping Campaigns are essential for retailers. Yet, without proper maintenance and organization, the…
 
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    Branded3

  • Google Penguin 3.0 damage report

    Stephen Kenwright
    18 Oct 2014 | 10:50 am
    Google has yet to issue official confirmation but we’re confident that the Penguin algorithm is currently rolling out.Edit: Late Sunday evening Google confirmed to Search Engine Roundtable that Penguin has indeed been updated. Branded3 rank checks more than 125,000 keywords each day – and stores them – so we can see some of the biggest fluctuations already. We can drill this down to specific keywords/topics (SERPs) so we can be much more accurate when diagnosing ranking changes. Several sites we’re sure have been affected by the algorithm in the past have seen huge increases…
  • Why I hate SEO

    Laura Crimmons
    17 Oct 2014 | 7:11 am
    I realise that’s quite a bold title for me to choose when I do work in the SEO industry and I guess what I really means is; I hate how old school SEO has impacted the industry we work in today and how everyone is obsessed with quantifying everything – but that wouldn’t have made for a snappy title. I didn’t work in the industry in the times when people were buying links left, right and centre, using article spinning, comment spam etc. But despite that, it’s all still haunting me today in the job I try to do. Heading up the Comms team at Branded3, it’s my job to oversee all link…
  • Why Sainsburys search visibility is down 35% this week

    Patrick Altoft
    16 Oct 2014 | 1:43 am
    Supermarkets are having a pretty rough time at the moment and Sainsburys in particular is not having the best of weeks (don’t mention Nectar points or Brighton) so I noticed with interest the searchmetrics.com chart below this morning. The reason for the drop is nothing to do with an penalty or any problems – Sainsburys have taken the decision to close their non-food website and stop selling lots of items online and as Google has seen the pages disappear, they have removed the site from the rankings. What is remarkable is the size of the drop – Sainsburys were doing so well…
  • Share price at risk due to Google algorithms? Branded3 launch Search Due Diligence service

    Patrick Altoft
    14 Oct 2014 | 4:13 am
    Download the PDF below for more info. Search, and SEO in particular, has always been a bit of a challenge for big brands to capitalise on. With Google changing its algorithm hundreds of times a year and the SEO industry adapting and changing to keep up, it’s no wonder that larger brands sometimes lag behind and in extreme cases can be caught out doing the wrong thing at the wrong time. In the last few years, Google has dished out penalties to thousands of websites including some of the worlds biggest brands, brands that woke up one day to find that their Google traffic had nosedived…
  • Branded3 takes on the gruelling @BritMilFit Major Series

    Natasha Nanner
    14 Oct 2014 | 3:04 am
    While many people were slowly getting out of bed and enjoying a lazy Sunday morning last weekend, the Branded3 team decided to wake up early and take on the gruelling British Military Fitness Major Series. Heading down to Bramham Park on 12 October, our team bravely agreed to run in the 10K obstacle race (we weren’t aware there was a 5K option!) and performed brilliantly, with our Managing Director David Crawford even completing the exhausting course in under 90 minutes! The award-winning Major Series event sees participants battle through muddy “stench trenches”, run up hills, climb…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Google to Localize Call Extensions. Hurrah?

    Timothy Johnson
    21 Oct 2014 | 8:30 am
    Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature, local advertisers will get the added benefit of call tracking while keeping the friendly feel of a local area code number in the search results. How do I set it up? Easy! Google will automatically transition all eligible local phone numbers where available.
  • How I Know Which of Your Links Are Bad – Link Profile Review Tips

    Travis Brown
    16 Oct 2014 | 7:29 am
    Link profile maintenance is an unavoidable, recurring task important to the health of your website. Even if you haven’t done anything shady in the past, it is well worth it to pop open the links pointing to your site in Google Webmaster Tools to find out what Google is looking at in regards to your site’s links. Now, if you received a penalty message, the time is nigh to detect and squash the bad links. Either way, reviewing links for preventive measures or a penalty is much the same: look for patterns or negative aspects of external linking domains. The first step is to pull link data…
  • The Big Idea (a Camp Counselor’s Guide to Inspiration at Portent)

    Brea Starmer
    14 Oct 2014 | 9:30 am
    I am a camp counselor.  You know the kind: clipboard in hand, singing loud and off-key, with a huge smile plastered on my (no-makeup) face.  I know all of the ways to identify a Cedar tree, how to cook beef stew in aluminum foil on the campfire, and the best bed-time stories for a 12 year-old.  I know the cure for the occasional case of homesickness and often think I am invincible to inclement weather. Growing up as a camper, then a camp counselor, and now a trainer of counselors has taught me many lessons.  The parallels of working with sixth grade campers to working with marketing…
  • Search Awards 2014 – Best SEO Campaign

    Ian Lurie
    10 Oct 2014 | 6:06 pm
    ^ Note: That’s Ken Colborn up there. Keep reading. It’ll all make sense. ^ We won! Best SEO Campaign of 2014. Allow me to wax philosophical for a second: My team constantly teaches me new stuff. Their skills and approach are a constant inspiration, and I can’t say it enough times: It’s such an honor to get to work with this team. Every day, through ups and downs (and ups again). So when Portent got nominated for five Search Awards, I was pretty dang proud, and a wave of high fives traveled through the office. When we won the Best SEO Campaign of 2014, though, I was…
  • Six Ways to Win on your Competitor’s Branded Keywords

    Chad Kearns
    9 Oct 2014 | 6:00 am
    Occupying your competitor’s SERP space with a pay-per-click ad provides the ability to capture traffic and convert visitors into customers who may have had previous intentions of spending their money elsewhere. While bidding on the branded terms of your competitors is not an innovative practice, poor execution is something we see over and over again. Poor execution when buying on your competitor’s brand names is a terrific way to flush your ROAS down the drain. When looking to go after this type of paid traffic, it is important to look at two sides of the paid search user journey- first,…
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    Local SEO Guide

  • Google Testing Carousel Expansion?

    Dan Leibson
    21 Oct 2014 | 11:56 am
    Google has been testing replacements for their local carousel and local pack design for a while now.  So I was a little surprised when I saw this screenshot. What’s so interesting about this is that a carousel for moving company results would represent an expansion of the carousel user interface, as opposed to all the tests [...]The post Google Testing Carousel Expansion? appeared first on Local SEO Guide.
  • New Google Mobile-Local Results?

    Dan Leibson
    18 Oct 2014 | 10:51 am
    Cori Shirk just shared a new Google mobile-local universal one box: This appears to be a test bucket as after several minutes of trying I am unable to trigger a similar looking result. For a quick comparison this is what the current mobile one boxes look like: The new design is much cleaner then the [...]The post New Google Mobile-Local Results? appeared first on Local SEO Guide.
  • Are You Ignoring Apple Maps Bozo?

    Andrew Shotland
    16 Oct 2014 | 2:07 pm
    Just popped a post up on AppleMapsMarketing.com about the importance of remembering to update business data in Apple Maps. “Today a retailer client, let’s assume they are called “Bingo’s”, pinged me because they had sold one of their locations, let’s say to “Bozo’s”, and their brand was still appearing on the business’ Yelp profile. So [...]The post Are You Ignoring Apple Maps Bozo? appeared first on Local SEO Guide.
  • Local Search Ranking Factors 2014 TL:DR

    Andrew Shotland
    13 Oct 2014 | 1:05 pm
    David Mihm released the results of the 2014 Local Search Ranking Factors Survey today and per tradition, we will summarize the big headlines and then send you over to David’s post for the data. “THE USER IS THE NEW CENTROID” I think this quote from David says it all, but if you want something to cut [...]The post Local Search Ranking Factors 2014 TL:DR appeared first on Local SEO Guide.
  • Google Nixes Campaign Tagging on GMB Pages

    Dan Leibson
    13 Oct 2014 | 9:11 am
    Noticed this doozy from Tony McCreath over at the Google + Local Search Forum this morning. Looks like Google is giving users a redirect notice when they click on the website link that you associate with your Google My Business page if you are using UTM tracking parameters to measure web traffic from GMB: What [...]The post Google Nixes Campaign Tagging on GMB Pages appeared first on Local SEO Guide.
 
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    Occam's Razor by Avinash Kaushik

  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
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    Internet Marketing Ninjas Blog

  • How To Hire An Online Influencer For Your Company

    Ann Smarty
    20 Oct 2014 | 6:30 am
    Your company is looking to expand their content and social marketing strategies, or I assume so if you are reading this post. That’s great! Using content and social media to expand brand awareness and engage with your customers is a fundamental element of marketing in this digitally focused world we now live in. It is also one of the more stable means of advertising, thanks to a highly saturated market and an endless platform. The first step is hiring a blogger, but you don’t just want any old writer for the task. You want someone who is going to take your blog to new heights, and…
  • 10 Best Tweeting Tips to Take Home

    Ann Smarty
    13 Oct 2014 | 6:35 am
    Twitter is the number one tool for marketers everywhere. Yes, there are plenty of posts out there talking about other platforms, including somewhat more obscure ones. But we all know the truth: Twitter is King. It has a huge audience, an open platform, and an endless wave of opportunities for use. It is the perfect tool to be seen. When you use it, you have to stand out from the crowd. As a marketer, or just someone who has something to market, you have to keep up with the latest tips for doing this. These are the ten best for Twitter as it is today. Create Twitter Lists and Actually Use Them…
  • The Pricing Challenges in eCommerce

    Deborah Anderson
    10 Oct 2014 | 9:53 am
    Finding the right price for your product or service could be the difference between making a profit or not making a profit. It could also be the difference between surviving as a company and not surviving as a company or small business. In this economic crunch, since 2008, it has been challenging to identify that sure-fire way of continuing to make a profit, and part of that lies in the way that products and services are priced. This is especially true when it comes to internet pricing in the eCommerce online world. Difference Between Online Shopping and Traditional Shopping There is a…
  • Google Updates, Links, Content Marketing: @JimBoykin at #Pubcon

    Ann Smarty
    8 Oct 2014 | 11:59 am
    If you rank for a commercial phrase, you are much more likely to be under radar (the more valuable phrase, the more chances are you may be penalized) The data takes time to refresh. Panda Updates Penguin Updates (Penguin 3.0 is due any time now. October, 4 is the last time Google made a Penguin refresh.) Monitor your links, do pre-emptive link pruning and Disavow. Don’t use services that guarantee to get you out of Penguin update for cheap! Read more about this here Payday Loan Updates Those updates target all commercial phrases (high cost-per-click volume + high search volume. Use…
  • A Detailed Look Into Instagram Hashtags

    Ann Smarty
    6 Oct 2014 | 6:28 am
    Hashtags are pretty much a permanent feature on the Internet now. We use them on social networks, and even on sites where they don’t work the way they were intended. That is just a part of the overall appeal… they have multiple purposes, one purpose decided through popular culture and the way users decided they wanted to apply it. While being around for ages, Instagram seems to really pick up in marketing circles only now. If you are using Instagram for your business, embracing the solid hashtagging strategy is a must. Let’s take a detailed look into hashtags, and how they…
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    Posts from the Econsultancy blog

  • Seasonal pages and SEO strategy: what works best?

    Graham Charlton
    21 Oct 2014 | 4:07 am
    How should sites plan their SEO strategies for seasonal events, which tend to be very competitive?  The obvious example is Christmas, but recurring events like Valentine's Day, Mother's Day and sporting occasions like the Grand National all provide spikes in traffic and interest which brands should look to take advantage of.  Using examples for Christmas-related search terms, I'll look at the best strategy for ranking for such competitive events.  Broadly speaking, the answer is to publish early and not to mess with the pages too much.The following chart, supplied by PI Datametrics, shows…
  • How can marketers benefit from mobile search?

    Marcus Tober
    21 Oct 2014 | 3:37 am
    There are major differences between the results that search engines deliver on phones and computers. How can marketers structure their search strategy to maximise results? Figures from 2013 found that nearly 20% of the average adult American’s daily media consumption was on mobile devices, a trend that is only accelerating. Echoing this, search queries on mobile devices grew five-fold in the last two years, according to Google.On one hand, this is due to the expanding number of smartphones and the greater time spent by users on these devices. On the other hand, given the small screen size…
  • Penguin 3.0: what's it all about?

    Graham Charlton
    21 Oct 2014 | 2:53 am
    Over the weekend Google released its latest Penguin update, the first in more than a year.  This follows a recent update to Panda, which took aim at thin content and aggregator sites.  I asked Stephen Kenwright, head of search at Branded3, about the aims and impact of this latest update... What is Penguin 3.0?   Automated punishment for companies that do automated link building. Penguin has caught quite a few sites that have backlinks from poor quality blogs and link networks too, and it seems like Penguin 3.0 has much more of a focus on blogs. We’re getting better at algorithmically…
  • 18 reasons to love Virgin’s BLAH Airlines content marketing campaign

    Christopher Ratcliff
    21 Oct 2014 | 2:04 am
    Every once in a while a campaign comes along that just puts a massive smile on this churlish blog team’s face.  Virgin America is having an excellent year in the digital world. In June it managed to turn the process of booking a flight into a joyous process with its brand new website (as thoroughly documented in Ben Davis’s 30 little things I love about the new Virgin America website). It’s also excelling itself in the world of social video. I'm a huge fan of its branded Instavids. This week sees the launch of a gigantic multichannel, world-building content campaign that is as…
  • Six tips for finding influencers and co-creating content

    Ben Davis
    20 Oct 2014 | 7:59 am
    How do you create content that gets heard from within the maelstrom of online media? Well, consumers are looking for trusted and credible sources of information. Partnering with influencers who already have the ear of a community can be a way to create trusted content and get it shared by the right people. The latest in the Econsultancy Masters of CX series is called 'Influence the Influencers - The Magic of Co-Created Content', authored by Lee Odden, CEO of TopRank. Do download the report to read in full, but first I thought I'd pick out my favourite tips.Avoid 'brandividuals' Don't be…
 
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    Fathom

  • Delivering Buyers a World-Class Education

    Paul Richlovsky
    20 Oct 2014 | 1:11 pm
    I need to proclaim my love for Eric Wittlake’s recent post in Business 2 Community, where he talks about the underlying message behind a LinkedIn event he attended (Tech Connect 14). In it, the founder of Khan Academy, Salman Khan, talked about his vision of delivering a “world-class education.” Wittlake takes this message and runs with it, challenging marketers to rethink their approach to content quality. Essentially, Wittlake says that B2B buyers aren’t only raising their expectations—they’re restructuring them at an elemental level. The old expectations…
  • How Permission-Based Marketing Can Help Your Company’s Digital Efforts

    Phil Van Treuren
    17 Oct 2014 | 10:36 am
    Is your company interrupting potential clients with your digital marketing initiatives, or are you seeking their permission to share useful content with them? If you’re only doing the former and not including the latter, then you might want to reconsider your digital strategy. Marketing guru Seth Godin was the first to coin the distinction between permission marketing and interruption marketing. Traditional media heavily relies upon interruption marketing, a method which involves purchasing the right to interrupt your target audience with advertising. Billboards, TV commercials and radio…
  • Holiday Marketing Planning for Retailers [Infographic]

    Melissa Mathews
    16 Oct 2014 | 12:51 pm
    3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday. Much like 2013, holiday marketing in 2014 is more critical than usual because the holiday shopping season is shorter. With Thanksgiving falling at the end of November, this season has relatively few shopping days, making each single one more valuable. By knowing and preparing ahead of time, retail marketers can set realistic expectations with their bosses and budget accordingly. October SEO: Build out holiday deal pages with content. The earlier they are built, the more authority they…
  • Double Your Impact & Reach The Community With Your Hospital Blog [Webinar]

    Caitlin Edwards
    15 Oct 2014 | 6:31 am
    Reaching The Community With Your Hospital Blog Free webinar on 10/22 at 2pm est. Register Today When writing for an audience concerned about their health, a personable, humanistic approach is almost always a good method to take. Dealing with an aspect of life close to a person’s heart is no small feat, but there are plenty of ways to create content that can appeal to a person’s need for information from hospital bloggers who understand, not marketers simply trying to convert. Wyoming Medical Center took this personal approach to their blog and completely changed the way they told the…
  • Marketing Automation Tips for Manufacturers

    Andy Walton
    14 Oct 2014 | 1:53 pm
    Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Today, manufacturers have an opportunity to improve their sales and marketing performance by implementing automation strategies as they have throughout history.  However, many manufacturers have built their empires using more labor intensive marketing methods such as tradeshows, direct mail and printed catalogs combined with a manual lead management process…
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    Marketing Technology Blog

  • Without Call Tracking, Your Campaign Attribution is Growing More Inaccurate

    Douglas Karr
    18 Oct 2014 | 10:42 am
    We have an enterprise client that has several departments within marketing… public relations, traditional media, search engine optimization, mobile marketing, content development and more. Over the last year, we know that the traffic and conversions for SEO and content has doubled because analytics is properly integrated throughout the site. There’s a huge problem, though. Their marketing department utilizes the same phone number throughout all campaigns regardless of medium. The result is that anyone who calls into the company is attributed by default to traditional media. While…
  • The 5 Basic Steps of Starting to Build Your Email List

    Douglas Karr
    17 Oct 2014 | 8:23 am
    One of the easiest means of ensuring that your email deliverability remains in good standing – meaning your email makes it to the inbox, not the junk folder, is by having a safe and obvious methodology for collecting email addresses. Anything outside of an opt-in form that obviously communicates the offering and sets expectations on the subscriptions (expressed vs implied permission) can impact the likelihood that a recipient might click the SPAM button. And when they do, it can impact your ability to get emails to the inbox of all of your other subscribers. It may seem like building an…
  • What is Responsive Web Design? This Video Explains!

    Douglas Karr
    17 Oct 2014 | 2:37 am
    It’s taken a decade for responsive web design (RWD) to go mainstream since Cameron Adams first introduced the concept. The idea was ingenious – why can’t we design sites that adapt to the the viewport of the device it’s being viewed on? Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience — easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors). A site designed with RWD adapts the layout to the…
  • Reasons Why Your CEO Should Be On Social Media

    Douglas Karr
    16 Oct 2014 | 6:20 am
    Did you know that only 1 out of 5 CEOs has even opened a social media account? In my opinion, that’s absolutely pitiful given that the core competency of virtually any executive nowadays should be their ability to communicate with prospects, customers, employees, and investors. Social media provides an amazingly efficient means to communicate the vision and leadership you want customers to see, your employees to love, and your investors to have faith in! This infographic from Online MBA walks through all the stats associated with the amazing success that social CEOs are having! Among…
  • Should You Build or Buy Your Next Marketing Platform?

    Douglas Karr
    16 Oct 2014 | 4:21 am
    Recently, I wrote an article advising companies not to host their own video. There was some pushback on it from some techies that understood the ins and outs of video hosting. They had some good points, but video requires an audience and many of the hosted platforms provide just that. So the combination of the cost of bandwidth, complexity of screen size and connectivity, in addition to the audience availability were my primary reasons. That doesn’t mean I don’t believe companies shouldn’t take a longer look at building their own solution. In the case of video, for example,…
 
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    Add3.com

  • Are You Keeping Up? Another New Development for Google AdWords’ Mobile Search Ads

    Nora Park
    9 Oct 2014 | 12:39 pm
    Google has been coming out with so many new features, products and ad formats lately it’s hard to keep up. It seems like every time I get off the phone with our Google reps I’m thinking, well that’s nice to know, glad they remembered to tell us that little secret! They themselves admit that there are so many new developments, it’s hard to stay on top of it all. But that’s my/our job and it sure keeps our blog busy! Google AdWords announces changes to mobile text ads The announcement I’m covering today is one that I do believe will make more of an impact than some. It’s a fairly…
  • How to Expand Your Display Network Targeting by the Click of a Button

    Rachel Schwachtgen
    2 Oct 2014 | 11:59 am
    Making sure ads are shown in the right place at the right time is key for any advertiser. Within the Display Network, we all know there are many ways to accomplish this, from managed placements to remarketing to topic and interest targeting. One tactic that might not be as commonly known is Display Targeting Optimization (DTO). Ever heard of Display Campaign Optimizer (DCO)?  DTO is a variation of DCO, with a few more advanced targeting features. This is done strictly in “Display Network Only” campaigns and is done at the ad group level. It works with your existing targeting options and…
  • Dynamic Sitelinks are Active on Your Google Adwords Account

    Nora Park
    25 Sep 2014 | 10:08 am
    I’ve written about sitelinks before (Update: New Google Ad Extensions) and I’m a huge fan, but the latest release surrounding ad extensions had me a bit concerned. Dynamic sitelinks are automatically generated text links that appear below your ad, just like regular sitelinks. My concern? For one, I’m wary of anything that is automated and not fully transparent within Google (I’m a bit of a control freak), second, there is no reporting available to see what the actual text ended up being in the dynamic sitelink or the page it drove to. There is a silver lining however, clicks on…
  • Recent Updates to Google AdWords & Bing Ads

    Ryan Campbell
    17 Sep 2014 | 11:17 am
    On September 9th I gave a talk at an SEMpdx event titled “Back to School“. I was asked to review changes in PPC that occurred over the summer. There were some exciting and controversial changes to cover! My presentation is embedded below: Google AdWords & Bing Updates – Summer 2014 from Add3 AdWords Updates AdWords migrating from PLA to Shopping campaigns AdWords introducing Display Select AdWords changing close variant match settings AdWords Dynamic Site Links Bing Updates Bing interface changes Bing auto tagging updates Bing Enhanced campaigns These changes were met…
  • 5 Tips for Getting a Job at a Search Agency

    Tim Wisner
    10 Sep 2014 | 11:45 am
    As the person responsible for keeping Add3′s walls bursting with the most awesome people in the digital ad world I get a LOT of inquiries from folks who would like to join our team. Unfortunately we can’t hire everyone that wants to work for us, which means I have to be very selective (I received over 100 resumes for the last SEM Account Manager role we had open!). People often ask me “What would have made me a better candidate?” So here are a couple of pointers: 1.) Show That You Pay Attention To Detail. Know who Add3 is and what we do. Know which position…
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    Ker Communications

  • Google’s Penguin 3.0 Update Finally Rolled Out

    Nick Ker
    18 Oct 2014 | 8:49 am
    If you have a site that has been hit by Google's Penguin Algorithm Update, you have been anxiously waiting for the refresh. And waiting, and waiting, and waiting... Google’s Penguin 3.0 Update Finally Rolled Out is from Ker Communications
  • Outdated SEO Ideas People STILL Believe

    Ker Communications
    18 Sep 2014 | 5:55 am
    SEO is a mystery to many people - mostly because of misinformation and old concepts that may have worked but don't do anything but harm a site's rankings. Outdated SEO Ideas People STILL Believe is from Ker Communications
  • Google Officially Drops Authorship from Search Results

    Ker Communications
    29 Aug 2014 | 10:51 am
    Google will no longer use author profiles to track who writes what content at all... Google Officially Drops Authorship from Search Results is from Ker Communications
  • Website Loading Speed and SEO

    Ker Communications
    27 Aug 2014 | 1:48 pm
    Speed matters. Google says so. But HOW does a site's page loading speed impact ranking in organic search? Website Loading Speed and SEO is from Ker Communications
  • About that Google Penguin update

    Ker Communications
    26 Aug 2014 | 12:24 pm
    One thing is certain: if you have any doubts about whether or not the links to your site could trigger the Penguin filter, now is the time to do a link audit... About that Google Penguin update is from Ker Communications
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    markaguinn.com

  • Hello world!

    admin
    8 Oct 2014 | 12:52 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
 
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    Koozai.com

  • Social Media ROI: Is It Worth It?

    Andy Williams
    21 Oct 2014 | 3:48 am
    Social Media – still a taboo subject for far too many companies. It’s also often overlooked as a genuine marketing tool. But this needn’t be the case. Social Media is both an effective marketing tool that delivers strong ROI – but only if used correctly. Let’s look into this further. Many preach its importance, but the causal individual use of platforms like Twitter and Facebook possibly make companies shy away from understanding their true value as part of an online marketing campaign. The belief that Twitter and Facebook are simply full of teenagers recording their…
  • AdWords For Charities: Get $10,000 In Free AdWords Ad Spend!

    Tara West
    16 Oct 2014 | 2:50 am
    As a charity, you rely on getting your message out there about the great work you do, in order to encourage donations and fundraising activity. This means marketing is naturally important to you, but as a non-profit organisation you need to ensure you’re using your budget as effectively as possible. Well how about if you could market your charity to a huge audience who are already guaranteed to be looking for what you want to promote, and it wouldn’t cost you a penny? With Google Grants, this is a reality. What Is Google Grants? Google Grants is a system whereby non-profit organisations…
  • How Should Non-Profits Use Digital Marketing?

    Laura Phillips
    15 Oct 2014 | 4:02 am
    This is the transcript for our new video. Hello. Today I just want to do a quick video regarding how a non-profit should use digital marketing and what it can actually do for them. Traditionally, charities and non-profits are quite still centred or seem to be centred around telephoning people, traditional mail, TV advertising, events, stuff like that. Now that’s all good, but obviously times have moved on, and digital is quite a big deal these days. It has a lot of benefits for any business, but obviously in your non-profit situation, you need to be maximising on every piece of…
  • Koozai Talk Productivity At The Content Marketing Show 2014

    Samantha Noble
    15 Oct 2014 | 2:00 am
    Koozai’s Content Marketing Manager, James Perrin, will be speaking at next month’s Content Marketing Show. The event will take place on 5th November 2014 at the Brighton Dome. It’s the first time the event will be hosted outside the capital thanks to soaring interest in this increasingly popular discipline. James will be talking about how Content Marketers can better improve productivity through organising, structuring and planning their strategies, campaigns and daily tasks. James believes the success of a content campaign isn’t only down to the ideas, but the way in which you…
  • What Have You Been Hit By? A Guide to Google Penalties

    Emma North
    14 Oct 2014 | 3:12 am
    With so many Google updates leading to so many reasons why websites can suddenly or gradually lose traffic and rankings, it can be hard to know where to start. In this post I’ve looked at the different types of Google penalties (and those that are not, strictly speaking, penalties at all) to help you diagnosis your site’s issues and get on the road to recovery. The Big Boys: Panda and Penguin While there are now many other algorithm updates, some with equally quirky names, the Penguin and Panda algorithm updates still remain the two biggest updates overall and have claimed the…
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    Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

  • The Mindware Recode anti-product launch

    Andrew Wee
    12 Oct 2014 | 11:55 pm
    Note: This is a long-ish read, which may take 10 minutes to go through (but it’s worth it).There is a saying by motivational speaker Zig Ziglar that goes “You can have everything in life you want, if you will just help enough other people get what they want.”For most of my 20-year career (most of it spent online, thought the same principles of relationship building and business building apply as much to virtual business as much as brick-and-mortar ones), I’ve focused on a couple of values:Say what you do when you teach, but more importantly do what you say.Understand the expectations…
  • Hitting 41 and going for the next lap

    Andrew Wee
    26 Sep 2014 | 6:08 am
    Click here to view the embedded video. So, September 24 was the day, in the words of a Facebook friend, I unlocked an achievement and hit level 41.Foie GrasI also unlocked a new achievement, gaining about 5 lbs over the course of a meal. Here’s the evidence.This post should have been posted then, but stuff came up, writing was delayed, so this happened.At the same time, I was thinking back on what I’ve been doing over the past 15+ years.Back then I was 23, the year was 1997 when I started doing “Internet stuff”. My first gig was as a web team leader at one of…
  • How to get what you really want

    Andrew Wee
    27 Aug 2014 | 9:59 pm
    Click here to view the embedded video.Are you happy with everything you have right now?If so, stop reading this and head elsewhere.If not, read on.The following steps will help if you want to be successful in business and/or your personal life:Having goalsHaving a way to reach those goalsReaching those goalsSounds easy, doesn’t it? I guess most of us know what we need to do. But we don’t do it. The execution is a different thing.I’ve worked out some steps that help me get what I need to get done about 95% of the time (I’m human after all).Let me break them down.Having…
  • Kindle writing challenge week 1: $1,000 on the line

    Andrew Wee
    23 Aug 2014 | 5:29 am
    Click here to view the embedded video.Note: If you haven’t checked out the original post, you can read it Kindle writing challenge, you can go read it now. It’s ok, I’ll wait.Ok, read it? Cool.We’re into day 9 of the challenge and with $1,000 on the line for meeting the target, you can look at my progress at the Google Doc I created to track my progress.Having not written anything that was long in the past 6 months, it took some momentum to get started again, but once I got going, it became quite easy.At the end of week 1 (ie: day 7), I’m at 3,871 words, beating…
  • kickassmarketer shows you how to pwn mobile CPA marketing

    Andrew Wee
    19 Aug 2014 | 11:25 pm
    Click here to view the embedded video.Dan Matejsek (pronounced ma-tay-sek), also known as kickassmarketer, recently posted a 48-minute long video in AffPlaybook, which could shed a lot of insight for new and experienced mobile marketers.As an experienced affiliate and now offer owner, Dan has generated revenue in the 8-figure range with Android apps.While I am already familiar with several aspects of mobile marketing, Dan shared a number of points from his presentation which are new to me and key to making a mobile campaign with a higher chance of success.Here goes:While affiliates are very…
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    SEOAndy

  • Finding The Perfect Length of Blog

    Andy Kinsey
    21 Oct 2014 | 4:01 pm
    The most common question I get from new website owners, where the website contains a blog, is “how long should each blog be?” It’s a question that there isn’t actually a definative answer for, primarily because each website and audience wants something different – and if an audience is as wide, varied and awesome as the SEOAndy audience then they want a mix of long and short posts. Anything from 5000 words to 250 words could be right, only experience will show you. This said there are some good bits of research which show what the average “ideal…
  • The SEO Checklist for New Websites

    Andy Kinsey
    20 Oct 2014 | 2:10 am
    When you are launching a fantastic new website you, like any website owner, wants the best for that website. You want it to gain traction quickly, build your brand, and most importantly grow your business. However, the reality is that without basic SEO you are going to struggle. Today, I want to introduce you to my SEO Checklist for New Websites. It’s a free downloadable guide to ensuring that with a little work you can ensure your website gains the traction you want and pushes your business forward. This guide is about guiding you through the basics of what I believe every new website…
  • Top 4 Strategies to Generate Traffic to Your Website

    Jaime Jay
    9 Oct 2014 | 3:00 am
    If you have ever wondered if there was a secret formula to driving traffic then you are in luck. No, there isn’t. See, now you don’t have to worry about whether or not there is some secret online traffic software that you can just plugin in the name of your product, service or website address and then just sit back and watch all these potential customers flock to your site. There are methods you can utilize that will greatly enhance your online presence, but it does take some work. Ugh, that dreaded word… work. More often than not, people think they can purchase a program or…
  • How To Do SEO, In Less Than 10 Minutes a Day

    Andy Kinsey
    26 Sep 2014 | 3:00 am
    Do you want great search rankings? in less time than it takes to drink a cup of coffee I recently took part in a conversation in a Facebook Group. The conversation centred around SEO on websites within the wedding industry. One of the biggest ideas being thrown around was that SEO takes forever. The reality, in my experience, is that it doesn’t need to take hours a day, indeed just 10 minutes a day performing simple SEO tasks will help you to gain higher rankings and better quality of traffic. To help you get started here are 50 SEO tasks you can do in less than 10 minutes… Survey…
  • Apple and U2 – Push Marketing Goes Bad

    Andy Kinsey
    25 Sep 2014 | 1:00 am
    With the launch of a new range of Apple iPhone’s, Apple forced 500,000,000 iTunes account holders to recieve the new U2 albume Songs of Innocence. There was no purchase, no request for permission to accept the download, nor permission to add it to devices. The results of this push marketing by Apple were a massive backlash felt around the world. This isn’t the first time we’ve seen big companies fail when “pushing” their marketing on to it’s users – but the reality is usually a smaller backlash than the global one Apple and U2 have felt from their…
 
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    SEO Marketing Blog by Brick Marketing

  • Google Pushed Penguin 3.0 Live

    Shawna Wright
    21 Oct 2014 | 5:30 am
    On October 19th Google officially confirmed they pushed Penguin 3.0 live. Even though it’s called Penguin 3.0 it’s actually the 6th iteration of the link spam fighting algorithm update. This is the first time Google has updated Penguin in almost exactly a year, so many site owners have their fingers crossed that the last year of link cleanup and link building is enough to put them on the right side of the Penguin line in the sand. If you’ve managed to sail though the other versions of Penguin, hopefully you didn’t mess up in the last year and are still on…
  • Facebook Is Still King of the Social Jungle

    Nick Stamoulis
    20 Oct 2014 | 5:30 am
    A lot of people are experiencing Facebook burn-out. The social giant has been around for nearly ten years and has undergone major transformations in that time. What started out a social connection site for Harvard students has morphed into the largest social network in the world! For better or worse, it is the cornerstone for most of our online lives. With billions of users spending hours a day on Facebook, it’s no surprise that companies have tried every which way they can think of to turn Facebook into a lead/revenue generating source. And you can bet Facebook is willing to take every…
  • Is Your Website Failing Your SEO?

    Shawna Wright
    17 Oct 2014 | 5:30 am
    For one of our B2B SEO clients, we helped increase organic traffic to their site by over 300% in just a year. That’s an ENORMOUS jump that most sites can only dream of. Those visitors were spending more time on the site, visiting more pages on average, consuming more content (we tracked white paper downloads), and more. All the signs were pointing towards great success (and the thousands of extra visitors certainly didn’t hurt!), but every month our client would come to us and say, “the leads aren’t growing with the traffic, what’s going on here?” At the…
  • Blogging is the Top Content Priority With a Limited Budget

    Nick Stamoulis
    16 Oct 2014 | 6:00 am
    Wouldn’t it be nice to have an unlimited marketing budget? You could spend as much as you wanted on content creation, distribution, and promotion. You could hire the best content writers that could produce a steady stream of blog posts, press releases, white papers, case studies, etc. in order to gain visibility across the web, enhance your SEO and social media efforts, and generate an abundance of leads and sales. Of course, we don’t live in this fantasy world and unlimited marketing budgets simply don’t exist for any company of any size. Everyone has limitations, and the limitations…
  • Google Never Told Us to Stop Link Building

    Danielle Bachini
    15 Oct 2014 | 6:00 am
    There’s a lot of talk in SEO circles about how SEO has changed and it’s more about content marketing and social media today instead of link building. While it’s absolutely true that content marketing and social media are important pieces of the puzzle, link building is arguably still a piece of the puzzle too. It’s a different kind of link building than what we were doing in 2010, yes, but it’s still worth doing. If you’re unconvinced and living in a constant state of fear of the Penguin and have sworn off link building, here’s something to consider. Google’s Matt Cutts, head…
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    markaguinn.com

  • Hello world!

    admin
    8 Oct 2014 | 12:52 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    Vertical Leap » Blog

  • SEO project management – practical tips and techniques

    Lee Wilson
    16 Oct 2014 | 12:31 am
    There has been a fair amount of coverage in relation to software and tools that can help with SEO. In fact we’ve written a few blogs on the... Read more The post SEO project management – practical tips and techniques appeared first on Vertical Leap.
  • Old link building strategies revisited & revised part 1: directories, article farms, press releases, paid links & site wide linking

    Dan Callis
    9 Oct 2014 | 12:28 am
    SEO always has – and likely always will – be a fast-evolving industry. This is especially true with regard to link building, as Google tightens its grip on websites that use manipulative and spammy... Read more The post Old link building strategies revisited & revised part 1: directories, article farms, press releases, paid links & site wide linking appeared first on Vertical Leap.
  • Ten easy steps to penalty recovery

    Lee Wilson
    7 Oct 2014 | 12:45 am
    For clarity, this ten-step penalty recovery process is for recovering from a Google manual link penalty rather than an algorithmic one. Follow my ten-step process and begin your penalty... Read more The post Ten easy steps to penalty recovery appeared first on Vertical Leap.
  • 8 tips for ecommerce PPC campaigns

    James Faulkner
    3 Oct 2014 | 6:58 am
    Running a paid search campaign for an ecommerce website requires knowledge of a number of factors, not only technical features within Google AdWords, but also tracking of sales... Read more The post 8 tips for ecommerce PPC campaigns appeared first on Vertical Leap.
  • Implementing SEO as part of a complex marketing strategy – eCommerce Expo 2014

    Dave Colgate
    2 Oct 2014 | 1:51 am
    If you’re reading this then it’s probably because I directed you here after my presentation with Harpinder from UKMail at the Ecommerce Expo at Olympia in London –... Read more The post Implementing SEO as part of a complex marketing strategy – eCommerce Expo 2014 appeared first on Vertical Leap.
 
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    Have Results SEM Blog

  • 2 WordPress Tools to Increase Leads and Customers

    Mina Adly Younan
    10 Oct 2014 | 8:49 am
    One of my favorite things in my job is that I get to stumble upon hundreds of websites every month. And what is even more special is that most of these websites are owned by Marketing, SEO, or Advertising companies; so they have a lot of hands on the trending tools to capture more visits, enhance their sites' quality or to change their visits into revenue.As everyone now is familiar with creating a cheap and quick, yet professional and responsive website, through WordPress themes and Plugins, You can see how quick ideas are turning into.. Plugins. :)And with that in mind, it was a big catch…
  • Advanced tips and tricks for students conducting online search with Google - infographic

    Mina Adly Younan
    8 Oct 2014 | 11:58 am
    As I am back to school studying Business Administration and have a loot of research to do, my wife sent me an interesting infographic she's stumbled upon this morning to help students (like me) better harness Google to conduct all their academic research "Professionally" and smartly.EnJoY!source:http://www.hackcollege.com/blog/2011/11/23/infographic-get-more-out-of-google.html
  • 20 Reasons why Localization is Important to Website Conversion

    Mina Adly Younan
    3 Oct 2014 | 12:29 pm
    Thanks to the global reach of the internet, website localization is one of the best things you can do to increase website conversions. By creating a culture- and language-specific version of your website for each demographic market you target, you become a truly international business. All businesses, even small online retailers, can benefit from localization. In fact, you can’t afford not to have localized websites, and here are 20 reasons why.1. It offers global expansion and increased reach.Although English is still the predominant language online, other languages, most notably Chinese,…
  • Neil Patel's infographic for an ideal Blog design - infographic

    Mina Adly Younan
    26 Sep 2014 | 10:37 am
    Here is the latest infographic by Neil Patel showing his fans how an ideal Blog should look like through these eye-catching guidelines.Courtesy of: Quick Sprout
  • How to know where your visitors go when they leave your website?

    Mina Adly Younan
    26 Sep 2014 | 9:02 am
    How can I see which specific pages/URLs people visit after leaving my site? In other words, I can see the percentage of people that EXIT on a certain page, but I want to be able to see which links on an exit page they follow (i.e. what percent of the visitors to a certain page of our site click on each outbound link on our page)? Or are they just leaving our site without necessarily visiting an outside site we've linked to?Short Answer: You add this code to your link so it looks like:<a href="http://www.example.com/" onClick="javascript: pageTracker._trackPageview('/example');">Co name…
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    Digital Marketing Leeds | Online Marketing UK | Nebstone

  • The Future of ECommerce

    George Stevens
    16 Oct 2014 | 7:47 am
    Over the last 10 years, website owners have been racing to keep up as technology continues to develop and smartphones become every more dominant. With more and more people taking opportunities to go online on the move and our competition inevitably realising this mobile market, we need to make sure we’re ready for m-commerce… Portrait […]
  • PPC In 2014

    George Stevens
    14 May 2014 | 6:39 pm
    While SEO continues to face more problems and endless fighting with Penguins, Pandas, and Hummingbirds, pay per click (PPC) is going from strength to strength. As paid search continues to take market share away from organic and with PPC click through rates only set to increase, any serious business should be carefully considering where to […]
  • Consumer Psychology and Ecommerce Checkout

    George Stevens
    27 Jan 2014 | 3:56 am
    You might have spent months building your ecommerce store and your marketing campaigns to bring potential customers flooding in, but in the end it all comes down to the smallest details. The difference between a purchase and just another click on the back button can be the colour of a button. Some of these statistics […]
  • ‘The Subway Guy’ – A man who gained millions by losing a few

    Jonny Baxandall
    21 Jan 2014 | 7:24 am
    In 1998, Jared Fogle, a student at Indiana University, weighed 425 pounds (approximately 30 stone). He was, at the time, consuming around 10’000 calories each day, the amount recommended for five people. “I was barely functioning as a member of society, forget being able to act like a normal 20 year old”, Jared reflects. “I […]
  • Creating Clarity and Suspending Disbelief with Animation

    Joe
    18 Jan 2014 | 9:43 am
    The Power of Animation The ability of animation to do away with the traditional boundaries of conventional live film and create virtual worlds and characters is something that has always appealed massively to the marketers. Indeed it has redefined much of the video marketing industry and created an entire industry within it. As processing power […]
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    blog.ispionage.com

  • 7 Areas Where Your PPC Account Is Leaking Money and How to Plug the Leaks

    Joe Putnam
    20 Oct 2014 | 6:00 am
    Did you know that small businesses can easily waste as much as 25% of their PPC (pay-per-click) budgets? That’s an awful lot of money being flushed away with nothing to show for it. The good news is you don’t have to sit, bleary-eyed in front of your computer trying to micromanage every single keyword orThe post 7 Areas Where Your PPC Account Is Leaking Money and How to Plug the Leaks appeared first on .
  • The 7 Deadly Sins of Social Media Marketing

    Joe Putnam
    17 Oct 2014 | 6:00 am
    Imagine you’re dropped from a plane and land on a foreign island with foreign people. The first objective is simply to stay alive. To survive. After that? Maybe you want to get the people on the island to trust you. You learn their language and do your best to respect their culture. If you playThe post The 7 Deadly Sins of Social Media Marketing appeared first on .
  • Is Your Website Design Killing Conversions?

    Joe Putnam
    15 Oct 2014 | 6:00 am
    A beautifully designed website can create a professional experience that puts you far above your competition because your website design is the foundation of how your business is perceived online. Many businesses along with their web designers put a great deal of focus on how they can best utilize the space they’re given to maximizeThe post Is Your Website Design Killing Conversions? appeared first on .
  • The One Mistake That’s Causing Your Conversion Rate to Flatline (and How to Fix It Right Now!)

    Joe Putnam
    13 Oct 2014 | 6:00 am
    When it comes to conversion rate optimization, you may feel like you’ve got the basics nailed down. You’ve got your landing pages set up, and your offer is irresistible. You’ve got an unbeatable USP, and you feel like nothing can stop you. You’ve even honed in on precisely what your customers want and have tailoredThe post The One Mistake That’s Causing Your Conversion Rate to Flatline (and How to Fix It Right Now!) appeared first on .
  • PPC Campaign Management: Why the Process Is Just as Important as the Goal

    Joe Putnam
    10 Oct 2014 | 6:00 am
    When you’re cooking dinner and everything is simmering away perfectly, do you walk away and leave it to cook indefinitely, or do you check on it periodically, to make sure nothing is boiling over, sticking to the bottom of the pot, or charring and burning? It’s common sense to regularly check, stir, turn temperatures upThe post PPC Campaign Management: Why the Process Is Just as Important as the Goal appeared first on .
 
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    Heroic Search

  • Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers

    Jared Carrizales
    7 Oct 2014 | 4:45 am
    Working in the SEO industry in 2014 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job of […] The post Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers appeared first on Heroic Search.
  • Heroic Search Roundup: 9 Twitter Chats on Marketing

    Kali Hawlk
    18 Sep 2014 | 10:00 pm
    Looking for a new group of marketing gurus, leaders, and enthusiasts to join up with and talk shop? Consider turning to social media and joining a weekly Twitter chat. These hour-long sessions provide valuable ways to dive deeper into the industry and access to a huge number of people eager to share their ideas. We’ve […] The post Heroic Search Roundup: 9 Twitter Chats on Marketing appeared first on Heroic Search.
  • Back To School Ecommerce Stats

    Jared Carrizales
    14 Aug 2014 | 4:30 am
    As marketers, we’re always on the lookout for insight into the spending habits of the people we’re trying to reach. Today, the site search specialists at Nextopia have shared an infographic with us that gives us a glimpse into such information. The graphic itself illustrates common (and much-needed) stats including who’s spending the money, and what they’re spending […] The post Back To School Ecommerce Stats appeared first on Heroic Search.
  • 3 Types of Content People Care About

    Kali Hawlk
    30 Jul 2014 | 5:00 am
    You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or haphazardly slap an email campaign together, hit send, and cross […] The post 3 Types of Content People Care About appeared first on Heroic Search.
  • Can Reddit Help You Get the Word Out?

    Abbie Reedy
    2 Jul 2014 | 2:50 pm
    If you’ve heard of reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone.  Of all the social media outlets available to the masses, reddit might be one of the trickier to utilize effectively, and it is certainly not for every kind […] The post Can Reddit Help You Get the Word Out? appeared first on Heroic Search.
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    Medical, Dental Practice Marketing

  • Video Testimonials Work

    admin
    25 Sep 2014 | 12:14 am
    Today’s healthcare patient wants confirmation that they are making the right decision and they trust the opinions of other consumers, especially those who have had personal experiences. But an anonymous quote on a website is quite different than seeing a person on screen saying how great they think a healthcare practice is. Video testimonials are far more influential because they show the viewer real people with real facial expressions, demographics and body language. Video testimonials create a connection Video testimonials have the power to swing a consumer/patient/client buying decision…
  • Are You Sick of Being a Doctor?

    admin
    25 Sep 2014 | 12:11 am
    According to a recent article in the Wall Street Journal, American doctors are growing increasingly dissatisfied with their profession. It’s not surprising considering how much the healthcare landscape in America has changed. Today, doctors are reeling from decreased reimbursements, controversial healthcare reform, government regulations, increased paperwork and red tape, which have all contributed to the unhappiness of physicians. But it doesn’t have to be that way. There was a time about 40 years ago when no other profession was more rewarding than being a physician, and nearly every…
  • Make Written Communication More Readable for Patients

    admin
    27 Aug 2014 | 3:45 am
    Most experts agree that the average American reads at a 7th- or 8th-grade level. Yet, most doctors, nurses and other healthcare providers write at an 11th- or 12th-grade level. So chances are pretty high that you and your staff are writing over the heads of most of your patients. Older and less educated patients often report inability to understand the clinical language used in the messaging and written instructions they typically receive from their doctor’s office. How do you know what grade level you are writing to? Actually, there’s a very simple way to find out, and it’s included…
  • Who Is Patient 2.0 and Why Should You Care?

    admin
    27 Aug 2014 | 3:44 am
    Today’s typical patient is dramatically different from the typical patient a generation ago. According to Pew Research, nine out of 10 American adults now use the Internet regularly. And that figure is even higher among certain demographics. For example, Internet usage includes 99 percent of those living in households earning $75,000 or more. Among people aged 18-29 and people who hold college degrees, Internet usage is now 97 percent. And that’s not all… Patients have evolved The Internet and its massive popularity have led to the evolution of your typical healthcare patient. Instead…
  • Current Clients Are Best Veterinary Referral Source

    admin
    25 Jul 2014 | 4:33 am
    Teaser: There is no better or more readily available source of new client referrals than your current clients. Current clients have firsthand experience with you, your staff and your practice. Current happy clients can be your best ambassadors. The only caveat: You have to ask for their referrals… When to Ask Clients for Referrals The best time to ask for a referral is when a client thanks you for your care or expresses satisfaction with their pet’s outcome. At that moment, the client is giving you an open invitation. Instead of just smiling and thanking them, you or your staff should say…
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    Digital Marketing News, Strategies & Tips

  • How to Ensure Brand Identity Consistency Across All Media

    Sukesh Jakharia
    20 Oct 2014 | 10:33 pm
    Companies strive, especially when first established, to develop a brand identity that represents the culture, ideals, and vision of the company. For potential customers to be familiar with a company’s brand to the point it is accepted as a household name, the brand’s identity must maintain consistency across all media. Consistency may be threatened when a company has a team of marketing professionals writing content and creating imagery for the website, social media, television, radio, print, and more. To remedy this issue, companies should: Develop a Style Guide Companies can…
  • What Web Developers Need to Succeed

    Sukesh Jakharia
    14 Oct 2014 | 11:42 pm
      Web developers are a misunderstood lot. Everyone knows that we need them, but unless you speak the language of code, few people really understand just how demanding their job is. For example, if you go to your developer with problems about your internet connection, then you might need to have a longer conversation about their job description. While development can be a rewarding career for the right person, it requires thick skin. In addition to being misunderstood, a developer has to be technical, detail-oriented, and cool under pressure. After all, you’re responsible for the…
  • Get Punchy: How to Design a Must-Have Loyalty App

    Sukesh Jakharia
    10 Oct 2014 | 1:36 am
    Ah, the punch card. It’s such a simple and pure concept: buy from the same retailer enough times, and you get a reward. While that concept may never die, the form has dramatically changed. Some small businesses still offer the small, punch-able piece of cardboard that you have to carry around in your wallet, but many entrepreneurs are now toying with ways to adapt the punch card to contemporary spending habits by creating loyalty Apps. According to eMarketer, people spent a staggering $25 billion on mobile purchases in 2012, and that’s up 81% from the year before. From a consumer point of…
  • How The Right Font Can Make or Break Your Brand

    Sukesh Jakharia
    2 Oct 2014 | 1:53 am
    Have you ever read hard-hitting news written in Comic Sans? …Yeah neither have we. If you’re not a web designer, font probably isn’t something you notice all that often. In school, many of us were taught to type essays in Times New Roman, and may have just stuck with that out of apathy. However, the secret that designers and increasingly marketers know is that font can dramatically shape your brand’s impression among your website users. Indeed, the shape of your copy and visual relationship of its letters are critical. They suggest who you are and what you’re selling (Times might…
  • How to Humanize Your Brand Through Storytelling

    Sukesh Jakharia
    29 Sep 2014 | 12:15 am
    What is it about garages? They’re supposed to be reserved for cars and junk that you don’t know what to do with. And yet, so many famous brands were born in them. From Amazon to Apple to Lamborghini, garages were incubators for brilliant, dedicated dreamers – and they’re the basis for why people love those brands. Think about it. Apple fans love that it started in a garage because it underscores the human element of the company: two guys toiling away, chasing a dream, too broke to work out of a proper building. That’s a compelling story. Too often, brands neglect the story behind…
 
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    Inbound Marketing, Search Engine Optimization & Content Marketing

  • How to Create Engaging Content for a ‘Boring’ Business Blog

    Market Domination Media
    17 Oct 2014 | 10:44 am
    Let’s assume for a minute that you own a brand new tech startup. When you set out to create engaging content for your online marketing campaigns you have endless possibilities. You could put together in-depth content about your technology and how it helps consumers, create videos showcasing your product, discuss new trends in the tech industry, or even discuss company culture — people are fascinated with the tech and startup cultures.Now, let’s pretend that you own a business that sells nuts and bolts. Or maybe a printing company. Some businesses just don’t have the same “wow”…
  • 5 Key SEO Points Every Decision Maker Needs to Understand

    Market Domination Media
    16 Oct 2014 | 7:47 am
    After speaking with several high ranking executives throughout several large corporations we realized that the majority of these CEOs simply don’t really understand SEO in terms of the big picture. When they hear SEO they think keyword rankings — they don’t understand how SEO really works and what kind of effort is truly required to create a successful search engine optimization campaign.When it comes down to it a CEO should be concerned with the operation of his or her company and not every little detail of a successful SEO strategy. In an effort to help decision makers and CEOs…
  • 5 Reasons Live Chat Can Improve Your Website Conversions

    Market Domination Media
    15 Oct 2014 | 6:04 am
    Your website is one of the biggest assets your business has, and business owners are constantly looking for was to improve the number of leads and sales their website generates. Most rely on lead capture forms and call-to-actions that includes their company phone number, but what about utilizing live chat to help improve conversions?You have probably visited websites that featured automated (and annoying) live chat features — and for this reason many business owners don’t think about using the feature on their own site. There is a way to make it work without disrupting your website…
  • 5 Key SEO Changes That Your Business Needs to Implement Right Now

    Market Domination Media
    14 Oct 2014 | 8:37 am
    If your business relies on search engine optimization to attract new leads and customers then you need to pay close attention to the ever changing SEO environment. Business owners are always asking if SEO is dead every time a new update or change is rolled out. SEO will never die — it will continue to change and evolve, but it will never die.Google is constantly rolling out algorithm updates and data refreshes in an attempt to combat low quality websites, spammy link building tactics, and poor quality content. It is important that you (or your SEO company) are up to date on the changes…
  • Bye Link Building. Hello Link Earning

    Market Domination Media
    13 Oct 2014 | 5:42 am
    Links have always been a major component of SEO and they always will be. Link earning is a term that now often replaces “link building” – no matter what you refer to it as, the goal will always remain the same: get high quality links for your website. The only thing that changes is the strategy used to uncover link building opportunities.While many people believed that Google would devalue links and instead use social mentions as a strong signal in their algorithm, it was Google’s head of web spam, Matt Cutts that said they had tested the algorithm without using links as a signal and…
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    Alessandro Marrella's Blog

  • A new adventure

    Alessandro Marrella
    29 Sep 2014 | 12:21 pm
    Warning: this is going to be a personal life and studies related post, if you are not interested in it, just skip it Finally graduated!Hello dear readers! Sorry for the very long time I didn’t post but a lot has been going on in my life.First of all: I graduated from my Bachelor’s Degree in Business Administration at the University of Verona.Now it’s time for a new adventure in Pisa! I will be studying a 2-years M.Sc. in Business Informatics (Computer Science applied to Business). You know, just to make life a little bit more complicated (and to follow what I am interested…
  • Some news about me and summer announcement

    Alessandro Marrella
    4 Aug 2014 | 8:02 am
    First of all I would like to apologise with you. It has been two weeks since I last posted on this blog and my social network activity went down as well. I’m sorry, dear reader but don’t worry, I didn’t forget about you.Due to some circumstances such as the upcoming deadline to finish my thesis about how digital marketing can help small and medium businesses to achieve their strategic goals, my application to the University of Pisa for a Masters Degree in Business Informatics (looks like I’m gonna become an analytics expert ) and the consequent house seeking over…
  • 5 steps to build and improve your online presence

    Alessandro Marrella
    21 Jul 2014 | 9:36 am
    Being found online and acquire new followers is important both for people and businesses. In this post I will show you how to get started building your brand online, from some basic steps like “getting a website” to actively engage with present and potential customers. Let’s start now.1. Get a websiteScreenshot of my website. I’m using it for the same reason as you should: build my presence online.The following statement is valid for both your business and for yourself as a brand: you need a website. If someone looks at you online what do they find? If the first…
  • How to get the most out of the new twitter analytics

    Alessandro Marrella
    14 Jul 2014 | 9:05 am
    Last week Twitter updated their analytics dashboard. I decided to check it out and post here my advices to get the most out of it.The data availableThe dashboard is divided in 3 main sections, accessible through the top navigation menu: Tweets, Followers and Twitter Cards.The Tweets tabIn the Screen Shot below you can see an example of the @Buzzfeed tweet activity tab.Screen shot of the “Tweets” tab of @Buzzfeed. Image source: TwitterAs you probably noticed, there is a graph displaying the total daily impressions of the tweets and below a detailed view of every single tweet with…
  • This is a Lean Blog

    Alessandro Marrella
    10 Jul 2014 | 7:30 am
    For those not familiar with the “lean” concept, it’s basically a methodology that allows startups (but not only, every kind of business can use it) to experiment and change the product even before building it. For this blog I use the same approach. Until yesterday it was about Digital Marketing (with more focus on inbound and content marketing) but looking at the results of some of my experiments (that I will share in a few months, when they are more “complete”) Marketing is not appealing the right audience I wanted to.I’m looking at you, small business…
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  • How to Accept Feedback from Customers

    Alex Noudelman
    20 Oct 2014 | 2:58 pm
    A recent study by Bain & Company revealed that 80% of companies say that they’re customer centric. The only problem with this statement is that only 8% of customers agree with this statement.   How can businesses be so off in their predictions when it comes to how their customers perceive them?  Reflecting on my own experience as a consumer, both in-store and online, I believe that it is due to the missed opportunities where they could have asked for customer feedback and didn’t.   eCommerce sites are the most common victims of this disparity. Owners of eCommerce sites have…
  • How To Get More YouTube Video Views

    Alex Noudelman
    17 Oct 2014 | 10:01 am
    YouTube videos are some of the most popular sources of web traffic online. Over the years, Youtube has helped boost the careers of many content producers and still plays a big part in start-up businesses gaining internet marketing exposure. Whether you want to create videos for entertainment, education, or promotional purposes, there are steps that you’ll need to take in order to gain the most out of your YouTube videos: Add relevant tags.What key phrases are people searching for that could lead them to your video? A good tool for that is Google Trends. As you type in keywords, YouTube…
  • Optimizing the Speed of WordPress Sites

    Alex Noudelman
    14 Oct 2014 | 1:30 pm
    Right now there are over 10 million websites running on WordPress. This translates to just over 20% of websites currently live on the internet.   Why is the web-builder so popular? Many webmasters opt to build their site on WordPress because it’s easy to setup and has an easy-to-use CMS. But just like everything in life, the site-builder does not come without flaws. Many of the plugins that are designed to improve the functionality, actuality have a negative affect on the site performance.   In this article, we will be offering some useful web design tips on how to speed up your…
  • How Boring Is Your Blog?

    Alex Noudelman
    7 Oct 2014 | 11:00 am
    How interesting is your company blog? Often times, we find that company blogs are bland and boring. No offence to any of our readers, but this is one of the biggest reasons companies fail to launch effective content marketing initiatives. Even if you have expert guest speakers and guest contributors with impressive infographics and stock images, some of the blogs companies’ upkeep fall flat. Addressing the Problem There are many mistakes that amateur bloggers make and just because the blog is professional looking does not mean that, you as the website owner are immune to them. Often,…
  • Microsoft Unveils Windows 10

    Alex Noudelman
    3 Oct 2014 | 9:52 am
    Microsoft is skipping the number 9 and going for 10 instead. The follow-on to the Windows 8 system will go by the name Windows 10. The operating system promises to be more intuitive for the millions of users who are still using Windows 7 and other older OSes. It will also try to address the ills that have dogged Windows 8. So why Windows 10 and not 9? Microsoft is eager to break with the past. Microsoft considered the name Windows One to match their other products like OneNote and OneDrive. Unfortunately, the name was already taken by the founder, Bill Gates. Various tech critics also believe…
 
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  • Landing Pages Are Powerful – Here’s Why You Should Start Using Them

    Joseph
    13 Oct 2014 | 11:45 am
    A landing page, otherwise known as a ‘squeeze page’, is a standalone webpage with a single, focused objective. It typically includes an offer, along with a form to capture visitors’ contact information and a call-to-action. One of the best ways to convert strangers and fans into business prospects online is by using landing pages, yet […]
  • 3 Easy Search Engine Marketing Tricks To Get Your Blog Ranking Higher

    Joseph
    7 Sep 2014 | 10:06 am
    When you write blog posts, your biggest goal is to get high quality traffic to your blog. The best blogs have lots of activity, with people reading the posts and leaving their comments. Search engine optimization is one of the most important ways to get more targeted visitors to your blog. This will help you […]
  • Google Authorship Cancellation: How It Will Affect You

    Joseph
    29 Aug 2014 | 4:34 am
    The cancellation of Google Authorship, a way of claiming ownership to your content by linking with a Google+ profile, has caught many Webmasters by surprise. The decision to no longer support Google Authorship and the rel=author markup was first announced by John Mueller, Google Webmaster Trends Analyst. Before the announcement, I doubt Google would have expected […]
  • Review Your Google Analytics Website Performance: A Snapshot Of Your Website

    Joseph
    27 Aug 2014 | 2:56 am
    In recent months many Google Analytics users have been receiving emails titled Review Your Google Analytics Website Performance… with a snapshot of website performance for a specific month. However, there appears to be some amount of confusion stemmed from the fact that users did not specifically sign up for this service and the emails have […]
  • The Easiest Way To Become A Super Affiliate

    Joseph
    14 Aug 2014 | 12:42 pm
    There are numerous figures tossed around with regards to the number of wealthy affiliate marketers that are actually producing respectable money from their online marketing pursuits. Percentages are my favorite, for example: 10 percent of web marketers generate 90 percent of online marketing revenue 30 percent of affiliates are now non-active internet marketers have a […]
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