SEM (Search Engine Marketing)

  • Most Topular Stories

  • The Case For Embracing B2B Social Marketing

    Marketing Land - Internet Marketing News, Strategies & Tips
    Andy Lombard
    1 Sep 2014 | 7:30 am
    If you've been sitting on the fence, the time to jump off is now. There are plenty of compelling reasons to stop worrying and love the social media. The post The Case For Embracing B2B Social Marketing appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • The PPC Play Book

    PPC Hero
    Cody Jensen
    28 Aug 2014 | 9:15 am
    With football season approaching, I figured I would release a “PPC playbook” for PPC lead generation campaigns. Read more at PPCHero.com
  • Where to Start with SEO When Flipping a Website

    HigherVisibility
    Amanda DiSilvestro
    27 Aug 2014 | 6:04 am
    It’s no secret that flipping a website can be a great investment—you already have a reader base or a little bit of traffic, the structure of the website is usually there, it can be less expensive than starting new, you could make a profit, etc. However, without proper SEO you won’t get very far. In fact, oftentimes the reason that a website is failing is because the SEO for that domain is so poor. It takes a lot of time to fix the SEO of a site, and contrary to what many believe, this needs to be your first course of action if you want to be successful. Where to Start Improving SEO When…
  • Social Media Apps That You Don’t Need (or Want), But Should Try Anyway

    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon
    Braxton Kellogg
    21 Aug 2014 | 7:00 am
    Sometimes when you’re a social media strategist (or, really, just a human with a smart phone or tablet), you get stuck in a routine that involves the same few social media mobile applications. Whether I’m on the bus or about to go to sleep, I find myself checking my three favorite apps: Facebook (I know, so cliché), Snapchat and Instagram. Occasionally I’ll check Twitter and Pinterest, but those are both less frequent (and also MAJOR time sucks). In an effort to become one of the cool kids, I have decided to test out some of the newest, most popular social mobile apps. While a couple…
  • [VIDEO] Checklist to Monitor the Health of Your Website Using Google Webmaster Tools

    The SEM Blog
    Caitlin Kaluza
    29 Jul 2013 | 10:36 am
      Google Webmaster Tools provides a wealth of knowledge about the way Search Engines Crawl and Index your website – and the best part is that this data comes directly from Google! Google Webmaster Tools: Where to Start? Often our clients log into Google Webmaster Tools and get overwhelmed by the amount of data available. We’ve put together a short checklist of six steps you can take regularly to check up on the health of your website using Webmaster Tools. Watch the video below!
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    ShoeMoney

  • @SeoRankMonitor – SEO Tracking & Details – ShoeMoney FSF

    Jeremy Schoemaker
    29 Aug 2014 | 6:35 am
    This weeks Free Shirt Friday T-Shirt comes from SEO Rank Monitor. They have pretty nice looking set of tools to help you track your SEO initiatives. You can check them out here If you would like to see your company on free shirt friday, please click here for details!
  • How Your Company Can Learn from the ALS Ice Bucket Challenge

    Jeremy Schoemaker
    27 Aug 2014 | 7:49 am
    You might be living under a rock if you haven’t heard about the ice bucket challenge to raise awareness for ALS. All month long, social media has been inundated with videos of people getting buckets of ice water dumped on them. Those people accepted the “challenge.” In the video, they also pass along the challenge to friends. The idea is that people can either accept the challenge—have a bucket of freezing water dumped on them—or donate to an ALS charity. Or they can do both. Most people have been doing both. Get this: As of August 21, The ALS Association has received $41.8 million…
  • The ShoeMoney Show is Back

    Jeremy Schoemaker
    26 Aug 2014 | 7:00 am
    It’s back, baby! ShoeMoney never left but the The ShoeMoney Show has been on hiatus for five years. I’m happy to announce its return on WebmasterRadio.FM! The show will be bringing you candid and honest chats with some majorly influential folks in the Internet marketing industry. The really cool part is that all of the shows are broadcast LIVE—no pre-recording or editing—just raw, real conversations worth hearing. The first show is on September 9th at 4p.m., CST. You can listen in on WebmasterRadio.FM or on demand in the WebmasterRadio.FM archives inside the Internet Marketing Channel…
  • ShoeMoney FSF Total send email Newsletter platform @TotalSend

    Jeremy Schoemaker
    22 Aug 2014 | 8:33 am
    This weeks FSF comes from TotalSend which is an email newsletter platform.  Now some of you are probably thinking “isn’t Jeremy launching a competitor to this?”  And the answer would be “No,  ours will have 10x the features at a lower price point”. You can visit TotalSend Here. If you would like to see your company on free shirt friday, please click here for details!
  • If the ShoeMoney empire died tomorrow… What would I do?

    Jeremy Schoemaker
    21 Aug 2014 | 5:49 am
    Recently someone emailed me a question and in response I thought I would share it: ShoeMoney if your entire business crashed tomorrow what would you do? Its funny I just went on vacation rented a 32 foot RV with my kids and wife and my kids asked if we could just live in the RV and home school them and just roam around the country. Kids… Answering your question is kind of 3 fold.  (probably the most beneficial answer is last). Worse case -  If I died tomorrow and all income stopped I have put away enough money in trusts and investments that my wife and kids could easily maintain…
 
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    Marketing Pilgrim - Internet News and Opinion

  • Friday Round-Up: Judge rules on Facebook likes, Pinterest shares news

    Cynthia Boris
    29 Aug 2014 | 1:55 pm
    It’s time for my weekly round-up of all the news that was too small or too late to print. Does a Company Own Its Facebook Likes? Turns out the answer is no. Bloomberg Business Week published a story this week about a legal battle between a TV network and a fan page. Stacey Mattocks started a Facebook fan page for the show “The Game” and amassed more than 2 million “likes”. When BET revived the show, they made a deal with Stacey. They turned her page into the official page then paid her to be an admin. Smart move until Stacey decided she wanted more then locked…
  • Facebook rolls out Event Ads. Are you going?

    Cynthia Boris
    29 Aug 2014 | 12:42 pm
    Do you use Facebook Events to promote your business? Facebook says 30% of all events on the site were created by Pages (ie businesses) but that’s not a lot. I’d guess that the majority of events are party invitations between friends and family. The Event tool is an easy way to pass around all the information a person would need to attend – time, date, address and a map. You can use it to collect RSVPs and answer questions. It’s a handy tool because almost everyone you know is on Facebook. . . right. It’s a little different on the business end. I wouldn’t…
  • Looking for a college-bound influencer? Look on YouTube

    Cynthia Boris
    28 Aug 2014 | 1:26 pm
    You may think that big chains like Walmart, Target and Staples control back-to-school shopping but the real power is in the hands of the YouTube haulers. These young women have the eyes and ears of the older teens headed off to college and the younger teens who are dreaming about the future. Sitting in their sparkly bedrooms, they show off everything from hangers to sheets, to communal shower must-haves and tools for whipping up a “no kitchen needed” snack. Think Google says that searches for “back to school haul” on YouTube are up 70% this year. Searches for…
  • Today’s social media treat: Twitter analytics for everyone!

    Cynthia Boris
    28 Aug 2014 | 12:07 pm
    And now an important message from our friends at Twitter: That’s excellent news for anyone who even remotely uses Twitter as a marketing channel. It’s even good news for people who are just curious about their impact on the social media world. It’s just plain, good news across the board. A few months ago, I wrote a mostly positive post about Twitter’s new analytics dashboard. My only complaint was that you had to have a Twitter advertising account to access the tool. Not as big a hurdle as you might imagine because you didn’t have to actually advertise but you…
  • You can pay and pay but organic search still wins

    Cynthia Boris
    27 Aug 2014 | 2:18 pm
    BrightEdge sent over a new report called “Cracking the Content Code” and since I’m all about content, I had to share it with you. To come up with the numbers, BrightEdge tapped into their giant Data Cube repository which contains information about billions of pieces of content from all over the web. Sounds like a machine that could take over the world. Luckily it’s on our side. . . for now. The Data Cube sliced and diced to find out which was the most effective driver of traffic; organic search, paid, display /email or social. Want to guess which one came out on top?
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    The Clix Marketing Blog

  • How To Be The Perfect PPC Client

    Robert Brady
    27 Aug 2014 | 6:04 am
    Conversations amongst PPC professionals often gravitate toward nightmare clients. The ones who called at all hours of the day, dictated what should be done in the account & when, or were never satisfied, even by exemplary results. As I think about these situations, I have considered that nobody is happy. The manager feels belittled or berated. The client wants better results and is frustrated. A no-win situation. So I’m going to paint a picture of the perfect PPC client. Know Your Goals This is going to be one of the first questions I ask you during a sales call. What is your CPA?
  • The Clix Marketing Blog’s Weekly #PPC News & Views: Aug 22, 2014

    Michelle Morehouse
    22 Aug 2014 | 6:29 am
    Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! From the Experts KISSmetrics 4 Simple eCommerce Product Page Tests That Take Less Than an Hour: Been looking for quick hit tests to improve your eCommerce performance? Check out these four tips. All easily attainable and have the potential for big increases. SEER Interactive AdWords’ new Website Call Conversions – SEER’s Beta Experience: Google’s new website call tracking functionality has been all the rage this week. See what SEER had to think about it after using it in beta. TheSEMPost Bulk Tools…
  • How to Apply the 4 P’s of Marketing to PPC

    Michelle Morehouse
    18 Aug 2014 | 6:32 am
    Marketing principles permeate into every aspect of online marketing, but they’re less pronounced and little discussed. Especially in PPC. Having a basic understanding of these principles and knowing how they correspond to your campaigns can give you a leg up over competitors. Last time we discussed How to Apply the AIDA Marketing Principles in PPC. AIDA is a customer centric theory that talks about how customers go through the buying process, from start to finish. The 4 P’s are marketer centric and discuss how marketers make decisions about their marketing strategy. Let’s jump in and…
  • The Clix Marketing Blog’s Weekly #PPC News & Views: Aug 15, 2014

    Michelle Morehouse
    15 Aug 2014 | 7:35 am
    Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! From the Experts Beyond the Paid Tablets = Desktops, and Other Google Fibs: Melissa Mackey gives another great rant about how Google’s ideas don’t quite seem to match up with those of some of it’s most knowledgable advertisers. Check out what she has to say. Search Engine Land These 10 Analytics Reports Will Improve Your AdWords Results: Google Analytics is a powerful supplement to AdWords data. Check out Frederick Vallaeys’ ideas about maximizing it’s potential and improving your account. PPC Hero…
  • Healthy Client Relationships: When $#!% Happens

    Robert Brady
    13 Aug 2014 | 6:00 am
    As I was following the #ppcchat Twitter chat recently, the following question was posed: Q5: When having the “fire” calls with clients, how do you frame the conversation? #ppcchat — Matthew Umbro (@Matt_Umbro) August 12, 2014 This started an interesting discussion around how a PPC manager handles his/her mistakes when reporting to a boss or client. From the answers I gleaned 4 main principles to use when a mistake is made in your PPC accounts: 1. Get The Whole Picture Often a mistake feels like an attack. The natural response to an attack is to defend ones self. However, to…
 
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    Yoast

  • Google: Slowly moving back to 10 blue links

    Joost de Valk
    29 Aug 2014 | 5:42 am
    Last night Google’s John Mueller announced on Google+ that “authorship” had been removed completely from the search results. Just like Google has recently removed most video snippets, this is another step towards Google’s search result pages going “back” to being 10 blue links. Brief history of author highlighting / authorship We were among the very early adopters of author highlighting, building features into WordPress SEO that made this very easy as well as writing tutorials on how to achieve the author highlights. The format went from a picture on…
  • WordPress SEO Tutorial Videos

    Joost de Valk
    28 Aug 2014 | 5:10 am
    One of the returning questions we get from customers is for better tutorial videos for our SEO plugin. That’s no “simple” thing as we quite regularly update the plugin and add new features to it, changing the interface. So we’ve teamed up with Shawn Hesketh, from WP101, who has created (and will continue to update) a beautiful set of 17 videos. These videos are now included in our WordPress SEO premium plugin: WordPress SEO tutorial videos as seen in the premium WordPress SEO plugin. These WordPress SEO tutorial videos will be kept up to date with all the changes we…
  • Cultural differences in websites

    Marieke van de Rakt
    26 Aug 2014 | 11:43 am
    While doing our website reviews, we look at sites from all over the world. Most of our clients are from the United States and Europe, but we also have clients from Australia, South Africa and even China. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That made me wonder: are these differences due to cultural preferences? It made me remember a study we executed at Yoast some time ago and it gave me an excuse to do some digging in the scientific search engines as well. Why could cultural differences be of any importance?
  • The demise of Video SEO

    Joost de Valk
    22 Aug 2014 | 6:17 am
    Recently, Google removed, without any warning, the video snippets in the search results for a large group of sites. This followed pretty quickly on Google’s removal of author highlight pictures from the search results. First discussed by Seer on July 16th and slowly becoming more and more visible, we’ve been testing and trying to figure out what worked and what didn’t. Of course this heavily impacts the benefits of our Video SEO plugin so we wanted to make sure we knew what was happening before making any rash decisions. It’s now pretty clear what Google has…
  • How to clean up your site structure

    Michiel Heijmans
    21 Aug 2014 | 6:09 am
    We all know that moment where your website has grown to this monstrous collection of pages. That moment when you realize that you have too many pages in your menu and the coherence of your website is nowhere to be found. And we also know what a struggle it is to clean this mess up. In this article, I’d like to go over a number of things we would take in account (at least) when changing your site structure. It’s a tough job, and sometimes it takes a lot of rewriting and perhaps even creating new pages, but as it is a job we have postponed way too long already, why not start…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Guide to Personalized Search Results

    Ken Colborn
    28 Aug 2014 | 10:43 am
    If you grew up watching Sesame Street like me, you might have heard this song: One of these things is not like the othersOne of these things just doesn’t belong,Can you tell which thing is not like the othersBy the time I finish my song? The search results that you see within your browser are not the same as the others, each person is seeing different results. This is because those magic elves that place links on Google’s results pages knows that not everyone is that same and they customize your search results to better fit your needs. These personalized searches are created by…
  • Social Media Apps That You Don’t Need (or Want), But Should Try Anyway

    Braxton Kellogg
    21 Aug 2014 | 7:00 am
    Sometimes when you’re a social media strategist (or, really, just a human with a smart phone or tablet), you get stuck in a routine that involves the same few social media mobile applications. Whether I’m on the bus or about to go to sleep, I find myself checking my three favorite apps: Facebook (I know, so cliché), Snapchat and Instagram. Occasionally I’ll check Twitter and Pinterest, but those are both less frequent (and also MAJOR time sucks). In an effort to become one of the cool kids, I have decided to test out some of the newest, most popular social mobile apps. While a couple…
  • Creative Process: Where Does All the Time Go?

    Jess Walker
    19 Aug 2014 | 2:08 pm
    In college, when we asked our teachers how to assign a price to our art, they would tell us to charge whatever it was worth to us. This answer was thoroughly infuriating because we wanted a ‘correct’ number. What’s the equation? Is each square inch of canvas (or wood, or paper) worth a certain amount? Does it matter how much paint is on it? Or what sort of paint it is? And the answer, of course, is both yes and no. You can calculate exactly how much it cost you to create this thing, but then you’ll still have to decide what your time is worth, and what the art is worth to you. And…
  • Unexpected Loss of Control: Google AdWords Exact Match Controversy

    Elizabeth Marsten
    17 Aug 2014 | 5:46 pm
    Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the obligatory Robin Williams anecdote in all of them.) I agree with my fellow search colleagues in the area of outrage, it’s just not acceptable what is being taken away in favor of a murkier, harder to control setting in terms of managing your keyword…
  • 20 Copywriting Disasters: Webinar Slides, Video

    Ian Lurie
    15 Aug 2014 | 5:33 pm
    Last week I talked about the 20 biggest copywriting disasters I’ve suffered, and how to avoid them. Well, I never actually experienced some of the disasters I talked about — they were so over the top I don’t see how they even happened — but most of them come from painful, personal experience. Here are the slides and the video: I was going to post the transcript, but it was 10,000 words. If folks want it, you can find it here. The post 20 Copywriting Disasters: Webinar Slides, Video appeared first on Portent.
 
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    Search Engine Guide : Small Business Search Marketing

  • How you can break into digital marketing

    22 Aug 2014 | 11:23 am
    by Mike Moran Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative for my help, but to me it is just giving back a blessing that I has been bestowed on me by others. They are unemployed or "in transition," as many call it these days. They have a good idea--they want to break into digital marketing. And they want to know how to do it. Let me lay it out for you.When you are trying to break into any new field, you have the odds stacked against you--especially in a down economic environment. With so many people out…
  • Site search: Too many results and not enough

    31 Jul 2014 | 3:31 pm
    by Mike Moran I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search. So few companies work on this capability that we are in danger of teaching visitors not to even bother using our site search. That's bad, because their alternative is to go back to Google and find someone else's site. One of the things that kills us over website search is that if we ask our customers what is wrong, they…
  • The Top 7 SEO Web Design Methods to Increase Visibility

    28 Jul 2014 | 2:46 pm
    by Jayson DeMers Anyone who has Googled him- or herself understands the power and mystique of search engine results. When you run an e-commerce business, where it lands in search rankings plays a critical role in how many people are exposed to your company and its services.When businesses land near the top of the search results page for keywords related to their industries, users are much more likely to click on their pages, view their content, and learn about their products or services. The more visitors to the site, the more opportunities the company has to make sales and achieve high…
  • Yeah, But... I Already Rank For My Company Name

    15 Jul 2014 | 7:12 am
    by Stoney deGeyter Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them "Yeah, Butters." And if you've been following this series, you understand why. One of the common objections we hear is, "But we already rank for our company name, so why do I need SEO?"There are a couple dynamics at play here. One, you're probably seeing personalized results, not necessarily what the rest of the world sees. And two, because... and this is important here... UNLESS YOU'RE A WELL-KNOWN BRAND, NOBODY IS SEARCHING FOR YOUR COMPANY…
  • Does the Internet allow more differentiation?

    25 Jun 2014 | 1:13 pm
    by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing message--most about differentiation. But how does the Internet change the way marketers discuss differentiation? Does the Internet allow more differentiation? Read on. The biggest difference between digital marketing and other kinds of marketing is…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Communicating SEO’s Value To Clients And C-Level Execs

    Chris Marentis
    1 Sep 2014 | 7:20 am
    When it comes to marketing activities, SEO is often the first thing on the chopping block when budget cuts come around. Here's how to avoid the axe. The post Communicating SEO’s Value To Clients And C-Level Execs appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • SearchCap: Google Author Rank Lives, Facebook Mobile Search & In-App Search Engine

    Barry Schwartz
    29 Aug 2014 | 1:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Authorship May Be Dead, But Author Rank Is Not Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to... Please visit Search Engine Land for the full article.
  • SPONSOR MESSAGE: Repositioning SEO So Everyone Wins

    Search Engine Land
    29 Aug 2014 | 12:06 pm
    Join us Tuesday, Sept 23rd at 1:00EDT (10:00PDT) for a live webcast to hear Jessica Bowman, Founder and CEO of SEOInhouse and Matt Roberts, Chief Strategy Officer, Linkdex as they discuss how a good SEO program can bring higher rankings in search engine results, improve conversion rates and... Please visit Search Engine Land for the full article.
  • Google Authorship May Be Dead, But Author Rank Is Not

    Danny Sullivan
    29 Aug 2014 | 11:10 am
    Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait — you can have Author Rank without Google Authorship? And just what is Google Authorship versus Author Rank? Come along, because they are different... Please visit Search Engine Land for the full article.
  • Google Dorking: It’s All Fun & Games Until The Hackers Show Up

    Amy Gesenhues
    29 Aug 2014 | 9:52 am
    For anyone not in the know, Google Dorking is the practice of using advanced search techniques – more specifically, specialized search parameters – to locate hard-to-find web pages and information. As innocent as it sounds, Google Dorking has a dark side – so dark, federal... Please visit Search Engine Land for the full article.
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    Search Engine Journal

  • 7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month by @neilpatel

    Neil Patel
    1 Sep 2014 | 7:30 am
    During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now? We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some of the traffic drop is intentional, but some of it isn’t. Here is what I learned from a 29% traffic drop: Lesson #1: Don’t Let People Re-post Your Content When you get hit up by big blogs like Business Insider to republish your content, it’s tempting to say yes. Why? Because you can get a lot of brand exposure. For that reason, […]The…
  • How to Combat & Recover from Negative SEO Attack: The Survival Guide by @navneetkaushal

    Navneet Kaushal
    1 Sep 2014 | 4:03 am
    The email starts off with “This is an extortion email” and goes on to say if you do not pay a certain amount of money, the sender will hit your website with tactics they call negative SEO. Now what?  Yes, negative SEO exists and can impact your site’s performance on Google. Scraped content from your website, spammy links, and unnatural anchor text are all evidence that your site might have been a victim of negative SEO. While it is difficult to avoid an attack, especially for larger sites, it is not impossible to stay protected. What Exactly is Negative SEO? Negative SEO […]The…
  • 7 Tips for Pricing Your SaaS Product by @YEC

    Young Entrepreneur Council
    31 Aug 2014 | 7:22 am
    Not too high but not too low -- make sure your SaaS product is priced just right.The post 7 Tips for Pricing Your SaaS Product by @YEC appeared first on Search Engine Journal.
  • WordCamp EU 2014: A Conference for Marketers? [Sponsored] by @nikolicdragan

    Dragan Nikolic
    30 Aug 2014 | 7:08 am
    WordCamp is a WordPress conference known for its friendly, community-driven environment. Content has become a #1 marketing tool, and as one of the most-used content management systems, WordPress has a lot to offer for everyone, including marketers. In my opinion, one of the best job opportunities for marketing folks can be a conference that has nothing to do with marketing. Imagine all the people at the conference who don’t sharing your perspective and knowledge. Individuals like WordPress developers, designers, and contributors who need exposure, plus agencies and companies wanting…
  • Not for the Faint-Hearted: 11 Daring Ideas for Conversions by @DholakiyaPratik

    Pratik Dholakiya
    29 Aug 2014 | 9:03 am
    You know what happens when something gets mainstay? It gets boring. For consumers, over the years, every new ad seems to be just another ad. And there’s nothing engaging, enticing, or provoking about these ads anymore. While consumers have nothing much to lose, advertisers flirt with direct losses, which can cost them millions of dollars. Martin Lindstorm, in his book Buyology, enumerates how companies like Ford spent millions of dollars during a season of American Idol (along with Coke and Cingular) and ended up getting absolutely nothing from that spend. These are hard times for…
 
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    Marketing Land - Internet Marketing News, Strategies & Tips

  • The Case For Embracing B2B Social Marketing

    Andy Lombard
    1 Sep 2014 | 7:30 am
    If you've been sitting on the fence, the time to jump off is now. There are plenty of compelling reasons to stop worrying and love the social media. The post The Case For Embracing B2B Social Marketing appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Marketing Day: Twitter Experiments With Trends Box, Event Ads Coming To Facebook News Feed & More

    Amy Gesenhues
    29 Aug 2014 | 1:06 pm
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter Tests Desktop Trends Box That Displays Details About Each Trend The trends box on Twitter’s desktop site is very spartan — a list of 10... Please visit Marketing Land for the full article.
  • Twitter Tests Desktop Trends Box That Displays Details About Each Trend

    Martin Beck
    29 Aug 2014 | 10:14 am
    The trends box on Twitter’s desktop site is very spartan — a list of 10 topics and hashtags displayed without context and tucked inconspicuously into either the right or left rail. It’s likely many users overlook the feature, making it a missed opportunity for Twitter as it... Please visit Marketing Land for the full article.
  • Think Breadcrumb Links Aren’t Good For User Experience? Yes, They Are!

    Shari Thurow
    29 Aug 2014 | 8:15 am
    Web designers and UX professionals have long butted heads on this issue. Can they find a common ground? Columnist Shari Thurow weighs in. The post Think Breadcrumb Links Aren’t Good For User Experience? Yes, They Are! appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Pay Per What? Choosing Pricing Models In Digital Advertising

    Kohki Yamaguchi
    29 Aug 2014 | 7:02 am
    How to determine which of the many different digital advertising pricing models makes the most sense for your business. The post Pay Per What? Choosing Pricing Models In Digital Advertising appeared first on Marketing Land. Please visit Marketing Land for the full article.
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    Internet Marketing NewsWatch

  • ‘The Why, What, and How of Blogger Outreach for Your Clients’ – MOZ Blog

    Tarun Patel
    1 Sep 2014 | 7:10 pm
    Jessica Edmondson says, “Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion The Why, What, and How of Blogger Outreach for Your Clients MOZ Blog
  • Reminder- ‘B2B Content Marketing—It’s Not Just Lead Gen’ eMarketer Webinar September 4

    Tarun Patel
    1 Sep 2014 | 7:10 pm
    This is a reminder for the eMarketer’s B2B Content Marketing Ad webinar on September 4. eMarketer team says, “We’ll address these key questions: Are B2B marketers too focused on leads? How can marketers achieve soft goals like branding—and measure success? Are intangibles as much a part of sales conversions as lead generation? Will budgets be cut if satisfaction doesn’t improve?“. Webinar Details Organizer:  eMarketer Key Speaker: Mike Hudson Topic: B2B Content Marketing—It’s Not Just Lead Gen Day/Date: Thursday, September 4 Time: 1.00 pm ET – Time…
  • ‘What do search volumes reveal about trends in marketing and ecommerce?’ – ‘Econsultancy’ Blog

    Tarun Patel
    1 Sep 2014 | 7:09 pm
    Ben Davis says, “At the beginning of 2014, Ashley Friedlein rounded up some trends and predictions for the year in digital marketing and ecommerce. I thought I’d dip back in and take a look at some of the most incipient trends with some simple Google searches. Do click through to the searches and see what else you can dig up”. What do search volumes reveal about trends in marketing and ecommerce? ‘Econsultancy’ Blog
  • ‘How to get marketing campaign timing right’ – ‘Econsultancy’ Blog

    Tarun Patel
    1 Sep 2014 | 5:58 pm
    Danny Chadburn says, “When is it a good time to pull off the motorway? Pretty frequently it seems if you look at the packed car parks of Motos and Welcome Breaks across the country. But how many people actually plan to visit a service station? The reality is that most don’t, ending up there out of necessity – you pull up, do what you need to do and you’re on your way again. It’s all very convenient, but not really that satisfying. If you think about your marketing campaign plan as a journey – your content development roadmap getting you from A (the idea) to B (the…
  • ‘How to Create Content That Sells [SlideShare]‘ – HubSpot

    Tarun Patel
    1 Sep 2014 | 5:17 pm
    Ginny Soskey says, “When most of us think about creating content for a businesses, we tend to think about the content that helps generate awareness or new leads.This type of content isn’t self-promotional — you typically use it to answer industry-related questions and address topics that’ll attract people to your website, entice people to follow you on social media, and spur visitors to give over their information to receive a free offer. But we all know that the buying journey doesn’t end once someone’s received a free ebook — and your content…
 
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    The Search Agents

  • The Internet of Things Isn’t Coming; It’s Here

    Rich Scaglione
    22 Aug 2014 | 2:45 pm
    Imagine a world where you can monitor your oven settings after leaving the house, and even shut the appliance off remotely if need be. Perhaps you’ve forgotten to lock your doors and fear intrusion? In this world, with one simple click, you can secure your home even post departure, and control the smoke and carbon monoxide detectors, and even switch off the lights! That imagined world? It’s ours, right now. By now you have probably heard of something called the Internet of Things (IoT). Simply put, loT is the technology described above; responsible for connecting all electronic devices…
  • Ready, Aim…wait, Read This: More on Google’s HTTPS Update

    Jimmy O'Donnell
    19 Aug 2014 | 9:33 am
    Last week, Google announced that HTTPS is now a ranking signal, a change for which Matt Cutts gave his personal endorsement months ago. Although he official announcement indicates that HTTPS is only a “lightweight signal” for now, effects may become stronger in the future. The following are site update considerations to prioritize in the interim: Level of implementation effort The cost of an SSL certificate Effort and cost of maintenance What Does this Mean for Brands? For brand leaders, Google’s announcement signals yet another available avenue for getting a leg up on competitors. At…
  • A Whole New SERP

    Rebecca Landman
    14 Aug 2014 | 3:40 pm
    The Search Agency Crowd Sources on Google’s Recent Pigeon Implementation Since Pigeon swept the search scene early last week, The Search Agency’s thought leaders have been evaluating Google’s changes, drawing their own conclusions concerning how these updates stand to affect the quality of search moving forward. Here is a sampling of their thoughts. Local Products and Services SERPs: The Search Agency started its Pigeon evaluation examining the changes made to local products and services searches. Our team’s findings point to the notion that, under Pigeon, semantic markup will now not…
  • Troubleshooting in Google Webmaster Tools

    Kirby Burke
    7 Aug 2014 | 2:15 pm
    Monitoring your site in Google Webmaster Tools regularly is critical to the success of your site. For the purpose of this article, we are focusing specifically on monitoring the number of pages on your site that appear in Google’s index. This number will naturally fluctuate and increase or decrease as you add and remove pages to your site. However, we are focusing on this from a troubleshooting perspective. This article is a resource to help you identify significant, unplanned spikes and dips in the number of indexed pages. This chart is a basic overview of some standard troubleshooting to…
  • Inside the Search Studio with Steve Sirich

    Holly Miller
    7 Aug 2014 | 2:03 pm
      We recently stat down with Steve Sirich, GM Bing Ads Product Marketing for this edition of Inside The Search Studio. How long have you been working with Microsoft? I’ve been with Microsoft for a little over 15 years. I started in field organization where I was involved in sales leadership, and then moved to corporate headquarters in Seattle. Over the past ten years I have had several different roles – running marketing, operations, and business development teams, all in the digital/online services space.   What made you become interested in search marketing/advertising?  I…
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    eMarketer Articles and Newsroom Posts

  • Article: Mobile Internet Uptake Picks Up in Chile

    28 Aug 2014 | 9:01 pm
    With mobile connections steadily hovering around 130% in Chile, the market is undergoing a fast-paced modernization. While latest data showed a minimal 0.6% annual decline in overall mobile connections in March 2014, the number of mobile phone internet connections expanded 10.6% on an annual basis that month.
  • Article: IBM Plays Up Reusable Content as TV and Video Audiences Shift

    28 Aug 2014 | 9:01 pm
    In an interview with eMarketer, IBM's Ann Rubin discusses the challenges of video and screen fragmentation. IBM spends half its budget on digital marketing, and video content has ascended in importance.
  • Article: When Do You Check Your Smartphone?

    28 Aug 2014 | 9:01 pm
    US smartphone users are just as likely to check their phones when they wake up in the morning as they are to take a look when they head to bed—but they trail several other developed internet markets in both measures. However, they're more likely than most others to pick up their phones when waking up at night.
  • Article: Loyalty of Germany's Fashion Shoppers Divided Between Offline and Online

    28 Aug 2014 | 9:01 pm
    Most adults in Germany use the internet to compare prices and products, but just one-fifth buy clothes, shoes and accessories exclusively online, even when they've researched on the internet. Price, familiarity and location all play a role in where the country's consumers choose to shop.
  • Article: Norway Leads Nordic Region in Tablet Ownership

    27 Aug 2014 | 9:01 pm
    Nearly 60% of internet users in the Nordic region own a tablet, according to research, and Norway leads the pack, at 70% penetration. Looking ahead, more than one-fifth of web users in the region plan to buy a tablet in the coming months, with those in Denmark the most eager to do so.
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    The SEM Blog

  • Recap of Search + Social: The Future of Your Business Online

    Jonti Bolles
    15 Aug 2014 | 9:16 am
    Your SEO and Social Media Marketing questions answered by Bing’s Duane Forrester, Bruce Clay, AimClear’s Marty Weintraub and Maisha Walker. Sponsored by Bing and Inc., a panel discussion was held in Houston, TX at the beautiful Gremillion & Co. Fine Art Annex gallery. With a great selection of hors d’oeuvres and beverages by Swift Company catering, the venue was an elegant welcome to the audience. The event was billed as “what matters most in enhancing your website’s visibility, how to efficiently invest your time (and your money), and what the future holds…
  • [VIDEO] Checklist to Monitor the Health of Your Website Using Google Webmaster Tools

    Caitlin Kaluza
    29 Jul 2013 | 10:36 am
      Google Webmaster Tools provides a wealth of knowledge about the way Search Engines Crawl and Index your website – and the best part is that this data comes directly from Google! Google Webmaster Tools: Where to Start? Often our clients log into Google Webmaster Tools and get overwhelmed by the amount of data available. We’ve put together a short checklist of six steps you can take regularly to check up on the health of your website using Webmaster Tools. Watch the video below!
  • Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference

    Caitlin Kaluza
    24 Apr 2013 | 5:02 am
    Last week, our team attended the Nonprofit Technology Conference in Minneapolis! We are posting our recaps and resources from the conference over on the Tendenci website. For The SEM Blog, we’ve included some tools from speaker Justin Cutroni of Google. Justin presented on Google for Nonprofits and Smart Data. The Schipul/Tendenci team at NTC 2013! Analytics tools for nonprofits (really any organization can benefit from these tools!): 1. Cross Domain Tracking Many sites we work with (including our own!) is made up of multiple domains. The multiple domains can be tricky with reporting…
  • 7 Takeaways from the #Bingle Panel at #SXSW Featuring both Google & Bing

    Caitlin Kaluza
    14 Mar 2013 | 9:26 am
    Google has done a fantastic job of putting Matt Cutts out there as the face of the web spam team – and he is also the face who delivers updates about Google’s work and algorithm updates to the web at large. Matt Cutts addressing the SEO world about alogirthm updates on Google’s YouTube Channel GoogleWebmastersHelp The crowd at the “How to Ranke Better in Search” #bingle panel at SXSW was reflective of the presenters’ reputations. The other panelist was Duane Forrester of Bing – whose specific role is product manager of Bing Webmaster Tools, and…
  • SEM 2013 Tune Up Checklist for Your Website

    Caitlin Kaluza
    7 Feb 2013 | 10:00 am
    2013 is in full swing (can you believe it’s already February?) and the beginning of the year is a great time to audit your Search Engine Marketing efforts for 2013. We’ve put together a checklist of items to review! 1. Double Check Your Goal Tracking in Google Analytics Throughout the year you have probably launched new campaigns and landing pages, and there may be new contact forms on your site. Make sure all of the forms on your website are added as Goals, and all of the confirmation URLs are correct and tracking properly. To get to your Goal Settings, on the top right corner…
 
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    97th Floor

  • Moving to Always On SSL

    Nathan Burch
    19 Aug 2014 | 8:16 am
    Don’t SSL Yourself Short: Tips to Help Communicate the SSL Transition Google has taken another significant step towards endorsing SSL (The first step being the complete transition of their own services). What follows within the SEO (sorry, digital marketing) community is mass conjecture and mostly unverifiable opinions. I won’t add to those speculations other than to […] The post Moving to Always On SSL appeared first on 97th Floor.
  • Watch Out California, Here Comes 97th Floor

    Chris Bennett
    18 Jul 2014 | 1:28 pm
    97th Floor has been growing like crazy the last two years, we built this beautiful new office, we will be knocking on the door of 50 employees (2 years ago had 7) by years end and every team here has several household names they are working on. We also just won Agency of the Year […] The post Watch Out California, Here Comes 97th Floor appeared first on 97th Floor.
  • Repurposing is a promotion strategy NOT a content creation strategy

    Chris Bennett
    7 Jul 2014 | 10:20 am
    Repurposing, repackaging, up cycling—whatever you choose to call it—I’ve been speaking a lot about this over the last year. Based on the feedback I’ve been getting I think some people are missing the boat. Part of the problem is the temptation to treat what marketers say as scripture, instead of taking things with a grain […] The post Repurposing is a promotion strategy NOT a content creation strategy appeared first on 97th Floor.
  • 97th Floor Wins Agency of the Year in 2014 American Business Awards

    Arianna Pesci
    16 Jun 2014 | 12:15 pm
    97th Floor was presented with a Gold Stevie® Award for Marketing or Advertising Agency of the Year in the 12th Annual American Business Awards in Chicago on June 13th. They also received Silver Stevie® Awards in the Viral Marketing Campaign of the Year category and Brand Experience of the Year — Business-to-Business category. The American Business […] The post 97th Floor Wins Agency of the Year in 2014 American Business Awards appeared first on 97th Floor.
  • KPIs, Elephants and Protecting Your Web Presence

    Paxton Gray
    20 May 2014 | 10:20 pm
    What the Zambian Government Can Teach Us About KPIs      In the 1950s, the young biologist Allan Savory was working to set up natural parks in Zambia, Africa. National parks teeming with wildlife are much more appealing than parks devoid of animals; therefore, Savory’s first plan of action was to move the indigenous hunters […] The post KPIs, Elephants and Protecting Your Web Presence appeared first on 97th Floor.
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • 5 Problems with B2B Marketing…and How to Fix Them

    Kelsey Jones
    28 Aug 2014 | 6:59 am
    B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out. It’s Not Original Because they aren’t forced to be innovative since their audience is so much smaller than the B2C market, B2B marketers (and usually their executive supervisors) may be used to just pushing the same postcards, email blasts, and online…
  • 20+ Metrics for Measuring B2B SEO Performance

    Derek Edmond
    26 Aug 2014 | 7:04 am
    Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. My contribution, “10 Measurement Tips for SEO Content” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. The following is a list…
  • Bigger Facebook Ad Images: How to Prepare Yourself

    Michael Pickowicz
    21 Aug 2014 | 7:00 am
    As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. The most notable change has to do with the increased size of ads on the right side of users’ news feeds. At first glance, this may seem like a minor change to an advertising platform that is constantly making changes and improvements. Upon further inspection, however, this is a change that could have a huge impact on results if gone unchecked. Today, we will discuss the changes for Facebook ads and how you can best prepare to minimize negative impact. What Is Changing?
  • Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]

    Stacy Thompson
    19 Aug 2014 | 9:48 am
    If you’re an online quiz junkie like me, you’ve likely, at some point, taken a psychology test to determine whether you’re right- or left-brained. We all know we lean more to one side than the other, but isn’t it fun to tally up the points and find out for sure? As a writer, I’m of the mind that being right-brained is critical to the job (I’m not saying this just because my math skills are limited to basic arithmetic, but also because good writing involves a flair for the creativity). As a marketing writer, I’m convinced that it takes both the creative and the logical sides in…
  • 10 Questions to Ask in a B2B Content Marketing Questionnaire

    Ryan Young
    14 Aug 2014 | 7:49 am
    Any time we bring on a new team member here at KoMarketing, one of the first things we do is get them up to speed on our clients, their products/services, industries, and much more. As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. To assist with this process and give our content strategy a solid foundation to be built upon, we ask our clients to fill out a brief questionnaire that provides critical information pertaining to their organization and…
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    The Search Engine Marketing Blog @ MoreVisibility

  • Confessions Of A New Digital Marketer: 3 Tips For Gaining Clarity into Your Online Efforts

    Jaclyn Robledo
    25 Aug 2014 | 7:40 am
    Danielle Leitch’s article in the MoreVisibility July Newsletter described marketers of today as having to juggle various efforts … and she couldn’t be more right! As a marketing manager just arriving onto the digital advertising scene, I’ve come to realize that what you learn in this position can become quite powerful and even overwhelming at […]
  • Google AdWords Conversion Tracking In a Less-Than-Ideal World

    Tony Fazzini
    18 Aug 2014 | 6:53 am
    One of the hardest parts of tracking conversions in Google AdWords is not having a unique page to use as a “conversion point.” When you don’t have a unique page, it can be difficult to determine where to place the conversion pixel. And without the conversion pixel, you’ll never know if users are taking the […]
  • Google Introduces Product Ratings to Shopping Campaigns

    Max Braglia
    6 Aug 2014 | 2:00 am
    Early last week, Google rolled out “product ratings” on shopping campaigns. This new ad extension will help shoppers find product reviews right at that critical moment when they’re making a purchase decision. Product ratings, currently available in the U.S. only, will appear in the form of stars and review counts on shopping campaigns across google.com […]
  • Parental Status Targeting Now Available in Google AdWords

    Max Braglia
    26 Jun 2014 | 6:02 am
    Late last week, Google rolled out “parental status” targeting to its AdWords advertising platform, allowing advertisers to reach users who are likely to be parents with children across the Google Display Network. This new demographic subset has three settings: “parent,” “not a parent,” and “unknown,” and it gives advertisers the opportunity to either exclude or […]
  • Are Your Landing Pages Hurting Your Campaigns?

    Brittany Patterson
    28 May 2014 | 12:40 pm
    We are all busy these days, but are we so busy that we should drive traffic to landing pages that will definitely not convert?  Take a step back before launching a new campaign and put yourself in the shoes of the user.  Imagine the disappointment a user might experience when he or she is highly […]
 
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    The Invesp Blog: E-commerce and Landing page Optimization

  • One Effective Sign-Up Form and One Not So Much

    Stephen Da Cambra
    28 Aug 2014 | 4:23 am
    It’s like watching a train wreck. Everything rolls along nicely, then you sense something is wrong and suddenly it’s off the rails. I’m talking about online sign-up forms and processes. If it seems harsh that I describe some as ‘train wrecks’, think about it this way: digital marketing and conversion optimization are about calling on your customers to join you in a voyage of discovery. And any bump along the way can derail your customers from the path. The journey begins the moment customers become aware of your value proposition and it continues at least until they convert,…
  • Landing Page Design Review – Best Practices & AB Test Suggestions

    Stephen Da Cambra
    19 Aug 2014 | 4:47 am
    So many landing pages, so little time. They come at you from your email box, web browser and search results. It’s so bad that we tune most of them out. At least I do. So I thought I’d ‘stop and smell the roses’ (or is it ‘cow chips’?) of the landing pages that come my way to see what best practices are used, where I think pages could be improved and what optimizers might consider for their next round of AB tests. Let’s Call it ‘The Good, The Bad and The Study’ The glut of landing pages makes it impossible to discuss them all. Below is a random cross-section of…
  • US Social Commerce – Statistics and Trends [Infographic]

    khalid
    15 Aug 2014 | 5:49 am
    The mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher. On a grand scale, this conversion represents billions of dollars of business worldwide. The online population is increasing by leaps and bounds and more and more people are influenced by opinions shared on social media. Social media celebrities such as vloggers and serial product reviewers tend to have a huge impact on people’s perception of product quality. Businesses are noting an increased level of impact that positive and negative reviews have on purchase…
  • Tips and Best Practices for Writing Better Ad Copy

    Stephen Da Cambra
    12 Aug 2014 | 7:33 am
    It’s often the single, tenuous bridge between your landing pages and all the potential customers searching online for products and services like yours. How it’s written affects your ranking in paid search results and cost per clicks. Even if they think it’s really important, PPC ad copy is far more important than most people realize. Seemingly minor differences in the copy can be the tipping point between a very successful campaign and wasting your PPC budget. Basic Benefits of Good Ad Copy (While you can run paid ads on a number of different platforms, including major search…
  • Want to Design a High-Converting Landing Page? Work on Your Unconversion Rate

    Stephen Da Cambra
    31 Jul 2014 | 4:39 am
    Imagine life in a world of perfect landing pages. All you have to do is get visitors to click on your link and ~ poof ~ once they see your landing page, they all convert. It’s a dreamland scenario for conversion optimizers, but it’s not as far-fetched as it sounds. For an extreme example, if you gave away a Ferrari to everyone who took your call-to-action, you’d likely get a 100% conversion rate – though you’d be in dreamland for entirely different reasons. Back to reality, depending on your sources, industry sector, etc., average landing page conversion rates hover around 2.5%…
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    ReelSEO Video Marketing

  • The Top 20 Most Shared Online Video Ads For August 2014

    Contributor
    1 Sep 2014 | 9:11 am
    Anyone with a Facebook account and a pulse is already fully familiar with the Ice Bucket Challenge, a social media phenomenon created to raise awareness of ALS. But last month it wasn’t just well-meaning celebrities and civilians who took the metaphorical plunge, advertisers like Old Spice also got in on the act. However, one brand’s ice bucket video stands high and dry above them all - The Simpsons.
  • Back to School Trends on YouTube are a Lesson in Holiday Marketing

    Greg Jarboe
    1 Sep 2014 | 8:34 am
    The back to school season is becoming the unofficial start to holiday shopping. According to a new Google survey, 15% of consumers start shopping for the holiday season in July, and another 5% were expected to start before Labor Day. Video Marketers now have an earlier look at what consumers might be interested in this holiday season, and that means more chances to capture interest with ads, promotions, discounts and more.
  • How to Smash the Corporate Barriers That Kill Video Marketing Success

    Carla Marshall
    29 Aug 2014 | 1:28 pm
    It's rare that a marketing department or agency doesn't encounter some kind of resistance to their video marketing efforts, but when that resistance is coming from high up in the corporate management chain, you will need all the tactics at your disposal to change opinions. Learning how to avoid the cultural pitfalls that are holding you, your team and your company back could transform your video marketing potential.
  • Why Video Has Earned its Place at Every Stage of the Customer Journey

    Carla Marshall
    29 Aug 2014 | 10:34 am
    As video evolves, there are incredible opportunities in leveraging that content as a communications tool to help guide the customer or buyer’s journey through the entire business life-cycle. Video can be used to engage new prospects, as well as your current client base, business partners and more.
  • 71% of Marketers Confirm Video Converts Better Than Other Content [Study]

    Carla Marshall
    28 Aug 2014 | 11:20 am
    Incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study confirms that online video has been found to convert better than other forms of digital content, with 71% of respondents indicating it helps conversion and lead generation.
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    HigherVisibility

  • Ask the Experts: What was Your Biggest Challenge in Growing Your Business?

    Amanda DiSilvestro
    28 Aug 2014 | 5:25 am
    Growing your business is something every entrepreneur strives for once they gain that initial success, but it isn’t easy. We spoke with several entrepreneurs of some successful companies and asked them the following question: What were some of the biggest challenges you faced when trying to grow your business? Let us know how you overcame the challenges, if you’re still working through them, etc. Below are the answers we received: Arnie Kuenn. Founder and CEO at Vertical Measures. My company is Vertical Measures, a digital marketing agency in Phoenix, AZ. This is the third company I have…
  • Where to Start with SEO When Flipping a Website

    Amanda DiSilvestro
    27 Aug 2014 | 6:04 am
    It’s no secret that flipping a website can be a great investment—you already have a reader base or a little bit of traffic, the structure of the website is usually there, it can be less expensive than starting new, you could make a profit, etc. However, without proper SEO you won’t get very far. In fact, oftentimes the reason that a website is failing is because the SEO for that domain is so poor. It takes a lot of time to fix the SEO of a site, and contrary to what many believe, this needs to be your first course of action if you want to be successful. Where to Start Improving SEO When…
  • AdWords News: Bulk Editing Tools and More

    Amanda DiSilvestro
    26 Aug 2014 | 6:04 am
    This last week Google AdWords made a few smaller announcements that could mean big things for some marketers. Depending on your goals for your paid campaigns and marketing, one or more of these new features could help you succeed: New Bulk Editing Tools Launched On August 19 Google announced on Google+ that they rolled out new bulk editing features to help marketers update their settings across campaigns. This will help make things quicker and easier than the once time-consuming way of updating settings. You can now make changes, at scale and across hundreds of campaigns, with just a few…
  • 5 Tips to Help You Scale Business Growth

    Amanda DiSilvestro
    25 Aug 2014 | 6:04 am
    Starting a business is arguably the hardest part of business success, but growing that business comes in a close second. You not only have to worry about making sure your business is growing in the first place, but you have to make sure that growth is steady. If you grow too fast, you might not be prepared. If you start growing slowly, then suddenly that growth picks up, but then it slows down again, you’re dealing with employees you may have hired who are no longer needed, you’re dealing with questions as to why, what that means for the future, etc. You have to be prepared and be able to…
  • The Secret to SEO Success is in Your Relationships: Unique Tips to Help

    Amanda DiSilvestro
    21 Aug 2014 | 5:25 am
    By now most of us know that SEO is shifting toward the importance of quality relationships and connections with popular websites as opposed to deliberate link building. After going through and trying to remove links that weren’t so natural (or leftover from your old strategy), it’s time to start building these relationships and working with sites that Google can really trust. You want any type of connection you can get—mentioning your company, publishing content, etc.—but we can’t ignore the fact that links do still matter. The question, then, is pretty simple: How do you reach out…
 
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    Search Marketing

  • Free Money on Looksmart

    Darin Carter
    19 Aug 2014 | 7:58 am
    So i’m always on the lookout for free money when it comes to search and I just found a few bucks! Looks like LookSmart is giving away $50 to try your ads on LookSmart.Com search network. Contrast Popular Keyword Bids between LookSmart Vs. the Big Search Networks LookSmart Vs. the Big Search Networks Might as well give it a shot !!! Darin
  • Affiliate Summit East 2014

    Darin Carter
    28 Jul 2014 | 1:28 pm
    Affiliate Summit East 2014 If you haven’t signed up for your Affiliate Summit East 2014 pass, you may be out of luck. The Affiliate Summit site says the show is currently sold out! Affiliate Summit East 2014 is taking place August 10-12, 2014 at the New York Marriott Marquis in New York, NY. This doesn’t mean you can’t attend though, this year, I will be covering the show through Google Glass and i’m working on getting you a live FEED ! I also know, around this time, there are always a few bloggers that may be running contests giving away free Affiliate Summit passes,…
  • Google is making BANK

    Darin Carter
    23 Jul 2014 | 12:47 pm
    On July 17th, Google posted it’s 2nd quarter results.  They reported a 22% year on year growth in revenues to $15.95 Billion! It’s operating income from continuing operations grew by 22% to $4.26 Billion, however the company continued to invest heavily putting pressure on margins. From what I can tell, their overall cost per click is declining, but their ad volume is skyrocketing! Another interesting note is YouTube ad volumes are growing, more people are taking advantage of YouTube ads and paid clicks in YouTube engagement ads increased by 6% over the 1st quarter of 2014.
  • June 2014 Top 100 Entrepreneurs to Follow on Twitter

    Darin Carter
    5 Jun 2014 | 8:57 am
    @DarinCarter – Congratulations! You made our list of the June 2014 Top 100 Entrepreneurs to Follow on Twitter – http://t.co/XzhwaFVTPo — Famous Entrepreneurs (@ECFamousEntrepr) June 4, 2014
  • WPTV Channel 5 Interviews Darin Carter about Google Glass

    Darin Carter
    3 Jun 2014 | 6:43 am
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    Inside AdWords

  • Making it easier to build rich and engaging mobile ads for the Google Display Network

    Rob Newton
    27 Aug 2014 | 9:59 am
    We recently added the ability for AdWords advertisers to upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. Below is an overview of how you can use this integration to build HTML5 ads for your GDN campaigns. People are now constantly connected and using mobile devices to communicate, shop and stay entertained. In fact, 25% of global pageviews occur on smartphones and tablets.1 Further, there are now more consumers using the web in HTML5-compatible environments than in Flash-compatible environments.2 In order to reach as large an audience as possible,…
  • A Guide to the New Profit-Driven Marketing Movement

    Rob Newton
    25 Aug 2014 | 12:51 pm
    A new breed of marketers have made the shift to “profit-driven marketing,” which is about tackling traditional marketing challenges with unconventional approaches.  For example, they understand that in order to make more money, they have to strategically invest more money first.One company employing this new strategy is Airbnb. The popular global accommodations company creates models to understand the value that every new customer brings over his or her lifetime.  Then, equipped with flexible budgets, their digital marketing team is able to reach all the right customers at the…
  • Are your Product Listing Ads ready for August 31st?

    Rob Newton
    21 Aug 2014 | 7:59 am
    Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the following is what will happen to your regular Product Listing Ads (PLA) campaigns come September.Phase 1: Limited functionality of all regular PLA campaigns - Starting September 2nd, you will not be able to edit your product targeting, max. CPC bids, promotional text and destination URLs anymore. Campaign statuses and budgets will remain…
  • Using Google Search and YouTube to Promote Your App

    Rob Newton
    20 Aug 2014 | 8:58 am
    Earlier this year, we announced our next generation of app promotion ads across Google Search, the Google Display Network and YouTube. The features on the Display Network launched in June as part of Google I/O. Today, I’m excited to announce the global availability of the search ads and YouTube offerings.Google Search for App Install and Re-EngagementThere are over 100 billion searches per month on Google.com. People search here for places to visit, movies to watch or music to listen to. Sometimes this content lives on a website, sometimes it’s in an app. Now with just 3 easy steps, you…
  • Introducing Website Call Conversions

    Rob Newton
    18 Aug 2014 | 10:00 am
    Seventy percent of all mobile searchers have called a business directly from search ads. AdWords click-to-call ads, call metrics, and calls as conversions help you connect with these customers and gain insight about those calls. However, many customers also call your business after clicking through a Google ad and learning more about the products and services you offer on your website. That’s why today we’re launching website call conversions, a powerful way for you to identify and measure calls from your website that occur after an ad click.Clicks that lead to callsLet’s say your…
 
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    Genuine SEO

  • Direct Traffic To Your Company Website With The Help Of A PPC Company

    Josh Nadeau
    25 Aug 2014 | 6:21 pm
    Every business is aware of the importance of high quality advertising. If your company is not well advertised then consumers will not be aware of your products or services, and consequently use the competition to fulfil their needs. With high quality, well placed adverts however you are much more likely to succeed and make a sale. In this day and age, the best place to advertise is not in magazines, local papers or on the television: instead it is online. The internet is used by people all around the world and it is also the first place that consumers turn when looking for any kind of product…
  • Why Should Your Small Business Have Its Own Website?

    Josh Nadeau
    24 Aug 2014 | 4:09 pm
    If you own a small business and you don’t yet have a website, you should do something about it as quickly as you can. This article explains the reasons why, and why it will benefit your business to get online as quickly as possible.The idea of creating a website is daunting to some and exciting to others. There are much easier ways of creating a website nowadays without the need to go to a web designer and paying lots of money for the privilege. You may decide to do this eventually but there is no need to make things too complex to begin with.The simplest reason for getting your own website…
  • How To Build A Website From Scratch

    Josh Nadeau
    2 Aug 2014 | 1:53 pm
    There are many different ways to communicate to others today, but none as effective as a website. Whether for business or for personal reasons, a website will get the point across and that is what matters.Website building tools have become quite popular these days and sites like websitebuilder.com make it possible to create your own website in no time at all. Simply pick out the template that works best for you, choose your domain name, pick out your plan and your website will be published instantly. This is how easy website building has gotten thanks to do-it-yourself sites like…
  • Securing A Successful Online Business

    Josh Nadeau
    24 Jun 2014 | 6:45 pm
    Starting your own business will generate a bevy of responsibilities you’ll need to take care of, especially if you’re opening a storefront or restaurant. If you’re just starting out or feel overwhelmed by the prospect of maintaining a physical location, a great alternative is to begin a business online.The cost of a website domain is relatively inexpensive, especially when compared to the price required to rent or lease a building. As long as you have confidence in your product or service, you’re bound to be successful in the long run, even if your business is off to a…
  • Know How Your Offline Success Is Driven By Online Marketing

    Josh Nadeau
    20 Mar 2014 | 10:52 am
    It is safe to say that a business without a social media presence is planning for failure. Small and huge businesses today are using the web to drive their investment to a new level. Even brick and mortar business are turning online in droves to make the most of an affordable way of marketing and reaching out to prospects. Businesses have been hit hard by different financial woes over the years and having a social media strategy successfully implemented is very important. There are ways that businesses have used to spark promotional creativity.Social Media Key To Every BusinessSocial media is…
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    Location3 Media

  • Digital Creativity Isn’t Just for Creative Directors

    Robin Arlen
    29 Aug 2014 | 10:25 am
    When I was younger I loved to draw and paint and craft and rearrange my room… I know, that last one’s a little strange. But as I got older, my artistic skills didn’t progress at the same level as those around me and I soon lost interest for drawing and painting and found myself gravitating toward more organizational and analytic skills. My first job in marketing was that of a project manager – this spoke really well to my organizational skills, but didn’t allow me to be creative. A few years later I had the opportunity to move into the media world and absolutely fell in love. Media…
  • The Power of Betabrand, Sweatpants and Consumer Advocacy

    Alex Porter
    28 Aug 2014 | 1:18 pm
    Here’s the thing about a passionate advocate. They will go out of their way to tell anyone and everyone about whatever they’re into. Whether it’s a passion for Apple, Orange is the New Black or a local crab shack, when a person is excited about a brand they do the marketing for them. That’s why focusing on developing relationships after a conversion is so important to us. To illustrate, let’s discuss my sweet new sweatpants… My relationship with Betabrand began when I bought this spectacular reversible smoking jacket. Being a digital marketer I was…
  • The Local Utility of AdWords Website Call Conversions

    Jim Halligan
    25 Aug 2014 | 8:58 am
    This week, Google announced that they would be introducing a feature in AdWords that allows advertisers to attribute calls to their paid campaigns. This is an awesome feature, which has been anticipated for some time, but as always, there are some pros and cons that should be considered before jumping on an implementation. PROS 1. First of all, it’s free. By being an AdWords customer, you have access to this feature. This is an obvious pro, and it is a game changer to see how far your ad spend really goes in driving conversions. In addition, call data is available down to the keyword…
  • Location3 on Inc. 5000 List for Eighth Consecutive Year

    Josh Allen
    21 Aug 2014 | 7:30 am
    If you read our blog or follow us on social media, you’ve probably noticed a trend of continued growth that we’ve been fortunate enough to experience over the past several years. While this fact is certainly not lost on those inside the four walls of our office, it’s always nice to know that other people in our business have taken notice as well. As such, we are pleased to announce that Location3 has landed on the Inc. 5000 List of Fastest Growing Private Companies once again; coming in at #3496 in 2014.  We’ve actually moved up the list in ranking for the first time…
  • Foursquare Wants to Corner Local Search

    Alex Faubel
    18 Aug 2014 | 8:55 am
    Last week Foursquare launched an entirely new app. The chatter surrounding the changes is both positive and negative, with Foursquare loyalists lamenting the loss of some quirky features and new Foursquare supporters commending the transition to more of a Yelp-esque arena. Others feel violated by the new app’s flagrant tracking system and question its online privacy. Regardless of naysayers, Foursquare’s target is aimed straight at the forehead of Local Search. Below we take a look at the new Foursquare app, its sister app Swarm, the features it changed and added and how the company is…
 
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    Emarketed PPC & SEO Blog

  • Using Psychology to Convert Visitors

    Emarketed
    22 Aug 2014 | 7:53 pm
    Psychology isn’t a secret science and neither is sales. When the two work together, your website will be more successful that you thought imaginable. The Idea of Minimums It might sound funny but some people don’t know what to do when they get to a website unless they’re explicitly told to do so. This is... read more
  • 5 Reasons to Avoid Cheap Copywriters

    Emarketed
    21 Aug 2014 | 7:33 pm
    Cheap isn’t always better and when it comes to content, it’s always best to choose quality over quantity. There are so many choices out there (Fiverr, Elance and other content mills) that it’s hard not to be tempted. Stick to your long term goals and read more about why you should avoid using cheap, low-quality writers.... read more
  • How A Good Copywriter Can Pull You Out of a Landing Page Rut

    Emarketed
    14 Aug 2014 | 7:07 am
    Never underestimate the power of a well-written landing page. Landing pages for paid search or organic search differ in some ways but the same basic principles for writing must be kept in mind. Sometimes, you’ll find yourself in a rut and find it hard to understand why a landing page that otherwise seems good on... read more
  • Does Your Business Need PPC Management?

    Emarketed
    12 Aug 2014 | 2:16 pm
    As Google search results are leaning towards favoring paid ad space, it might be time for you to consider help with PPC management. If you don’t have the time or resources to handle paid search campaigns in-house, it’s highly beneficial to hire a company or manager who has the knowledge and experience to grow your... read more
  • How Does Good Design Help with SEO?

    Emarketed
    8 Aug 2014 | 2:38 pm
    Building a website from scratch or redesigning an existing website requires that different elements work together. Believe it or not, web design plays a crucial role in your SEO plan. Here are three reasons why: 1) Site Architecture How your website is laid out is very important. When working together, the SEO strategy is to... read more
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    Online Marketing Blog - TopRank®

  • What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing

    Lee Odden
    1 Sep 2014 | 7:19 am
    Customer acquisition without marketing. Is that even possible in the business to business world? Not only is it possible, it’s what’s next. If you’re a business to business (B2B) marketer, you’ve undoubtedly seen the “be human” and H2H meme. Funny thing is, humans have always been behind all those business product and service purchases. What’s not so funny are the continued fails in how B2B companies communicate, the experiences they create for business buyers and the unrealized marketing power of delivering awesome. It’s time to shine a light…
  • Online Marketing News: Analytics For All, Facebook Doubles Up, Google Speaks Your Language

    Ben Brausen
    29 Aug 2014 | 3:45 am
    Marketers’ Perceptions of Real-Time Marketing [Infographic] - Some 88% of marketers say real-time marketing is important to 2014, according to a recent survey by Evergage. The company surveyed 100+ marketers across 18 countries to find out what they think about real-time marketing in 2014. MarketingProfs Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site - Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of…
  • Interview with Content Curation and Marketing Software Guru Pawan Deshpande of Curata

    Lee Odden
    28 Aug 2014 | 8:42 am
    In the world of content marketing, curation plays an instrumental role for companies that want to become a single source destination for industry news and information related to their area of expertise. Interest in curation has grown significantly and to meet demand, a number of software companies have emerged. Curata is one of the leaders in the content curation and content marketing software space, lead by Pawan Deshpande. As the founder and CEO of Curata, Pawan is responsible for the company’s vision, management and advanced development initiatives. His work at Curata has been…
  • Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata, NewsCred

    Lee Odden
    27 Aug 2014 | 4:05 am
    Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers demanding results now or, “off with their heads!” There is no satisfaction from investing in creating more content if the purpose (or porpoise) is not clear. This is why “the why” of content marketing is so important.  Joe Pulizzi makes this quite clear with his recommendations in the Content Marketing…
  • Integrating Search, Social Media and Email Marketing – @Shoutlet Webinar Recap

    Lee Odden
    26 Aug 2014 | 8:58 am
    It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet.  Not only did this triple threat of marketers help break down the barriers between SEO, social media marketing, content marketing and email marketing, but we shined a spotlight on how to integrate. Why is integration between search, social and email important? Simple, it works. It works for customers and what works for customers, works for reaching your marketing goals. The most basic of marketers have some understanding of how their customers discover information…
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    aimClear® Blog

  • Merry Morud Speaks At #MNSearch! Home Sweet (Minnesota!) Home

    Amber Krohn
    27 Aug 2014 | 7:09 am
    With the long Labor Day weekend on the horizon, aimClear is excited to amp up this week by speaking at the latest MnSearch Marquee event TODAY, August 27th. Merry Morud, aimClear’s Social Advertising Director, has made the trek from Duluth to Minneapolis to share her expertise on social PPC and content distribution. The Minnesota Search Engine Marketing Association holds quarterly search workshops, panels and other events for search marketers throughout the state, and today’s event, MnSearch Marquee: Social Media Sales Bootstrap Clinic, is shaping up to be another inspired event. This…
  • aimClear Plays “The Great Game of Business!” CEO Laura Weintraub Interviewed

    Kevin Watterson
    26 Aug 2014 | 6:51 am
    aimClear’s Chief Executive Officer Laura Weintraub made partner at one of Northern Minnesota’s leading law firms, twice along the way being named to the prestigious Rising Star list by Minnesota Law & Politics. She taught masters-level business law at the University of St. Francis and spent nearly a decade as a featured lecturer on employment law for human resource personnel and business owners.  Now, she quietly leads one of the fastest growing privately held companies in America. Laura was integrally involved as an attorney during aimClear’s early years and joined the company…
  • Make Your Ads SING like Sondheim: Creative Lessons from a Lyrical Genius

    Merry Morud
    25 Aug 2014 | 1:37 pm
    Bleeding-edge creative is a cornerstone of every marketer’s work. We strive to make each ad placement a mini work of art specially constructed and optimized creatively per channel. In the following months, we plan to write extensively about our creative process and what it takes to develop stunning creative. But first, I recently stumbled upon Six by Sondheim, an HBO documentary that delved into the genius that is Stephen Sondheim as a lyricist and composer of (probably at least one of your favorite) Broadway musicals. Immediately, I was struck by how similar Sondheim was to aimClear’s…
  • The Complete Content Marketer’s #MozCon Manifesto, Part 2: Promote & Measure

    Lindsay Schleisman
    18 Aug 2014 | 11:03 am
    Welcome back to our MozCon manifesto. This post continues our two-part series on content marketing takeaways from MozCon 2014, organized into a four-step process. Part 1 covered the conception and creation stages of content marketing, as well as the reasons to do it in the first place. In part 2, we’re covering promotion and measurement—two steps that many marketers neglect. Read on for tips on how to get your content in front of the right audiences as well as how to measure and report on your efforts. Step 3: Promote At the end of step 2, having completed the conception and creation…
  • The Complete Content Marketer’s #MozCon Manifesto, Part 1: Conceive & Create

    Lindsay Schleisman
    14 Aug 2014 | 11:52 am
    Last month, aimClear had the pleasure of attending MozCon, a search, social and content marketing conference hosted by the fine folks at Moz. MozCon is a conference unlike most. There’s one track, so no shifting between session rooms. Yes, that means the creatives had to bear with the who-the-hell-is-JSON-and-his-friend-MQL geekouts, while the techies had to sit through the kumbaya-content-fluffy-hugs sessions. But it was worth it because these were some of the most dynamic, inspiring presenters out there. Only the best of the best are invited to speak, and it showed. Content marketing was…
 
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    Branded3

  • SEO considerations when moving from HTTP to HTTPS

    Stuart Long
    1 Sep 2014 | 4:59 am
    Back in March 2014, Matt Cutts gave the audience at SMX West a little tip that making a site secure (i.e. using Secure Sockets Layer or SSL encryption) was going to trend in 2014. Matt wanted to ensure that sites that utilize SSL encryption would see a ranking boost within Google, however at the time there were some people at Google that did not agree with him, nor did they want this to happen. Well, only a couple of weeks ago Google announced that using SSL encryption will give sites a ranking boost within Google’s SERPs. Although away on leave, Matt Cutts did tweet about this new update…
  • Branded3′s ALS Bucket Challenge

    Maria Berz
    29 Aug 2014 | 1:44 am
    The ALS Ice Bucket challenge has spread across the globe like wildfire since it went viral a week ago. It challenges people to pour ice water over themselves or donate to charity within 24 hours of being nominated in favour of raising money for ALS (amyotrophic lateral sclerosis), also known as MND (motor neurone disease) in the UK. The Ice Bucket challenge went viral after celebrities, politicians and well-known sports personalities around the world challenged each other online. While some celebrities found the sole purpose of the challenge to be yet another way to promote themselves, others…
  • Google, minus Google+: how should the end of Authorship affect your SEO strategy?

    Stephen Kenwright
    29 Aug 2014 | 1:42 am
    Last night Google’s John Mueller announced that Google+ Authorship has been scrapped: “I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop…
  • 4 easy ways to find PR & Outreach opportunities

    Laura Crimmons
    28 Aug 2014 | 4:26 am
    I hear a lot of SEOs talking about how Outreach has become so much more difficult over the past few years and that it’s so hard to build natural links now and I really don’t agree with this – yes, the tactics SEOs need to be using has changed but there are still masses of opportunities out there if you use the right tools and look in the right places. So, here are my top four ways to find quality, natural PR and Outreach opportunities: 1. #Journorequest A wealth of opportunities can be found on Twitter if you know the right hashtags to look out for. #Journorequest is one of my personal…
  • Get your ticket for the #contentmarketingshow & book onto @Branded_3′s expert workshop

    Felicity Crouch
    28 Aug 2014 | 2:00 am
    Registration is now open for the Content Marketing Show, a free one-day conference focusing on – you guessed it – content marketing. The event takes place on 5th November in sunny Brighton and you can register here for tickets – but be quick, they go fast! If you get down to Brighton a day earlier, you can take advantage of the expert workshops on offer – in particular, Branded3′s Advanced Link Building and Effective Outreach workshop ran by our experienced Social & PR Manager, Laura Crimmons. This session will teach marketers everything they need to know to…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Guide to Personalized Search Results

    Ken Colborn
    28 Aug 2014 | 10:43 am
    If you grew up watching Sesame Street like me, you might have heard this song: One of these things is not like the othersOne of these things just doesn’t belong,Can you tell which thing is not like the othersBy the time I finish my song? The search results that you see within your browser are not the same as the others, each person is seeing different results. This is because those magic elves that place links on Google’s results pages knows that not everyone is that same and they customize your search results to better fit your needs. These personalized searches are created by…
  • Social Media Apps That You Don’t Need (or Want), But Should Try Anyway

    Braxton Kellogg
    21 Aug 2014 | 7:00 am
    Sometimes when you’re a social media strategist (or, really, just a human with a smart phone or tablet), you get stuck in a routine that involves the same few social media mobile applications. Whether I’m on the bus or about to go to sleep, I find myself checking my three favorite apps: Facebook (I know, so cliché), Snapchat and Instagram. Occasionally I’ll check Twitter and Pinterest, but those are both less frequent (and also MAJOR time sucks). In an effort to become one of the cool kids, I have decided to test out some of the newest, most popular social mobile apps. While a couple…
  • Creative Process: Where Does All the Time Go?

    Jess Walker
    19 Aug 2014 | 2:08 pm
    In college, when we asked our teachers how to assign a price to our art, they would tell us to charge whatever it was worth to us. This answer was thoroughly infuriating because we wanted a ‘correct’ number. What’s the equation? Is each square inch of canvas (or wood, or paper) worth a certain amount? Does it matter how much paint is on it? Or what sort of paint it is? And the answer, of course, is both yes and no. You can calculate exactly how much it cost you to create this thing, but then you’ll still have to decide what your time is worth, and what the art is worth to you. And…
  • Unexpected Loss of Control: Google AdWords Exact Match Controversy

    Elizabeth Marsten
    17 Aug 2014 | 5:46 pm
    Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the obligatory Robin Williams anecdote in all of them.) I agree with my fellow search colleagues in the area of outrage, it’s just not acceptable what is being taken away in favor of a murkier, harder to control setting in terms of managing your keyword…
  • 20 Copywriting Disasters: Webinar Slides, Video

    Ian Lurie
    15 Aug 2014 | 5:33 pm
    Last week I talked about the 20 biggest copywriting disasters I’ve suffered, and how to avoid them. Well, I never actually experienced some of the disasters I talked about — they were so over the top I don’t see how they even happened — but most of them come from painful, personal experience. Here are the slides and the video: I was going to post the transcript, but it was 10,000 words. If folks want it, you can find it here. The post 20 Copywriting Disasters: Webinar Slides, Video appeared first on Portent.
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    Local SEO Guide

  • THE TOP 5 USES FOR THE REL=AUTHOR TAG

    Andrew Shotland
    28 Aug 2014 | 2:41 pm
    1. Stick under wobbly table legs 2. Supplement for low carb diets 3. Bitcoin alternative 4. Keep kids occupied at restaurants 5. Wrap dead fish http://searchengineland.com/goodbye-google-authorship-201975  The post THE TOP 5 USES FOR THE REL=AUTHOR TAG appeared first on Local SEO Guide.
  • Why Fixing Bad N.A.P. Data Issues Sucks

    Andrew Shotland
    25 Aug 2014 | 2:07 pm
    Nyagoslav (think Cher, Michael, Brittany, etc.) gets all OCD on my recent post where I used our NAP Hunter extension to surface some bogus N.A.P. data issues. He really peels back the rotten onion: “The NPI registry is one of the most trustworthy data sources in the medical industry, so the chances that this was [...]The post Why Fixing Bad N.A.P. Data Issues Sucks appeared first on Local SEO Guide.
  • Do HTTPS URLs Impact SEO?

    Andrew Shotland
    25 Aug 2014 | 8:07 am
    A couple of weeks ago Google announced that it would be using HTTPS URLs as a “lightweight ranking signal”. I have not switched any sites yet, but I thought it would be interesting to observe what has happened to client sites that were already using HTTPS URLs. I took out a few outliers – one [...]The post Do HTTPS URLs Impact SEO? appeared first on Local SEO Guide.
  • Google Local Desktop SERPs Continue To Get More Mobile

    Andrew Shotland
    18 Aug 2014 | 8:59 am
    Seems like every day we stumble onto a new Google Pigeon test bucket.  Here’s a desktop SERP for “ft. lauderdale movers” that looks pretty mobilicious: When you click on the “More movers” link (which had disappeared in a lot of post-Pigeon SERPs), you get another mobile-looking ordered list: And of course it’s full of Pigeon [...]The post Google Local Desktop SERPs Continue To Get More Mobile appeared first on Local SEO Guide.
  • Google Local Icons & New Real Estate Snippets Spotted

    Andrew Shotland
    12 Aug 2014 | 8:34 am
    As Google morphs SERP design from desktop to mobile, it appears that it has decided that reading words is perhaps too much to ask of our educationally-challenged fellow users. And so it is now testing icons in the mobile results as shown below: I guess it’s easier to click on a cute picture than try [...]The post Google Local Icons & New Real Estate Snippets Spotted appeared first on Local SEO Guide.
 
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    Occam's Razor by Avinash Kaushik

  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
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    Internet Marketing Ninjas Blog

  • 5 Useless SEO Metrics To Avoid

    Joe Hall
    28 Aug 2014 | 7:00 am
    Metrics are awesome! Seriously I know I sound like a nerd, but the truth is, metrics make our jobs as SEOs easier because they allow us to quickly identify complex aspects of large data sets. If used correctly they can show patterns and trends that need to be identified. However understanding which metrics are the most important is a hard task. This is largely because some metrics are better than others based on the goals of the analysis. Despite this understanding which metrics hold very little value at all can be helpful when trying to avoid types of analysis that waste time and money. Here…
  • Google Penguin Penalty Removal Can be Guaranteed… But Recovery Can Not.

    Jim Boykin
    26 Aug 2014 | 6:30 am
    For most companies, there is nothing worse in the world that can happen to your website than having it hit with a Google penalty. To loose from 30 to 98% of your rankings, for months on end, can be devastating. People are searching in Google for “Google Penguin” or “Google Penalty” or “Penguin recovery services”, etc, and then they’re seeing several Google ads, and organic listings for services such as “100% Guaranteed Google Penguin Penalty Recovery Services”. I can understand looking at these sites, and the services they sell, and…
  • Content Distribution Checklist: How to Make the Most of Your Content Creation Efforts

    Ann Smarty
    25 Aug 2014 | 6:30 am
    Creating interesting, engaging content is just par the course for anyone involved in marketing, website development, or pretty much anything else on the web these days. Whole careers are launched on blogs, and if you are able to capture the continued interest of readers you can pretty much solidify a place in Internet history. But writing content isn’t really the whole problem. Most of us can generate something that will appeal to at least one demographic, and often two or three at one time. So why is it that some people are so much more successful in their attempts? The secret (that…
  • How To Come Up With An AWESOME Content Idea (Even When Everything Seems To Have Been Taken)

    Ann Smarty
    18 Aug 2014 | 6:38 am
    There is a common question among people these days, from book author to amateur bloggers, in particular those who are new to the medium. They want to know how it is possible to come up with an original idea anymore. Hasn’t everything been taken? With the creation of the Internet, we have been provided with access to content in a way never seen before. We can share our own work, see the work of others, and bypass the step of finding someone willing to publish and promote it. That task now falls to us as individual creators, and the platform is massive. Due to this information overload,…
  • Digital Assets to Get People TALK about You by @JimBoykin at #CZLSF

    Ann Smarty
    13 Aug 2014 | 3:11 pm
    I am at ClickZ today tweeting and blogging what’s going on here. Here’s my favorite topic: Creating awesome content (digital assets) to generate natural links and traffic – wonderfully presented by our own Jim Boykin. Digital assets accomplish lots of important goals: They get people TALK about you! They turn your site into a BRAND => Create great digital assets that will drive social media shares, links and brand mentions => positive search signals Types of digital assets: PDFs, polls, eBooks, videos, podcasts, tools, widgets, indepth article, contests….
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    Posts from the Econsultancy blog

  • What do search volumes reveal about trends in marketing and ecommerce?

    Ben Davis
    1 Sep 2014 | 8:11 am
    At the beginning of 2014, Ashley Friedlein rounded up some trends and predictions for the year in digital marketing and ecommerce. I thought I’d dip back in and take a look at some of the most incipient trends with some simple Google searches. Do click through to the searches and see what else you can dig up.Digital transformation/omnichannel/digitisation 'Omnichannel' and 'digital transformation' have both seen increased search numbers over 12 months from September 2013. 'Omnichannel' is most popular, the word describing the idealised state of every marketing and service channel being…
  • How to get marketing campaign timing right

    Danny Chadburn
    1 Sep 2014 | 7:26 am
    When is it a good time to pull off the motorway? Pretty frequently it seems if you look at the packed car parks of Motos and Welcome Breaks across the country. But how many people actually plan to visit a service station? The reality is that most don’t, ending up there out of necessity - you pull up, do what you need to do and you’re on your way again. It’s all very convenient, but not really that satisfying. If you think about your marketing campaign plan as a journey - your content development roadmap getting you from A (the idea) to B (the results), there are the inevitable…
  • Tracking user behaviour and the world of cookies

    Darren Goldie
    1 Sep 2014 | 6:37 am
    In this post, I’ll be discussing cookies and the different options for tracking user behaviour and actions. I will start with a summary of the humble cookie, its origin and then explore some of the different tracking types that it allows. I'll then look at the next generation consumer and cross device tracking opportunities to see how we could operate in a cookie free world.  So…cookies We all know about them and their importance to the digital marketing industry. I remember designing my very first cookie ‘back in ’98’. Netscape was trialling them and I remember speaking with some…
  • Six inspirational B2B case studies from The Digitals

    Christopher Ratcliff
    1 Sep 2014 | 6:11 am
    It’s awards season here at Econsultancy as the entries detailing inspirational case studies from a huge range of companies continue to roll in. The Digitals 2014 are designed to showcase the finest work from the global digital and ecommerce community, but not just from individuals, we want to put the whole team centre stage in order to celebrate and truly reflect the collaborative culture of our industry. You have till 10 September 2014 to enter, and in order to give you inspiration for your own entry we’ve rounded up some of the best B2B case studies we received in 2013. For more advice…
  • The native advertising chart of relevancy and transparency

    Ben Davis
    1 Sep 2014 | 3:21 am
    Think of a pair of axes, one showing relevance and the other transparency. Where would various publishers’ content be plotted on this chart? Part of the fascination with native advertising comes from the interplay of these two factors. Relevance is certainly the most important factor as far as readers are concerned. Relevance is a catch-all that includes consistency and quality. Transparency is important for advertisers. In the case of sponsored content (often lumped in as native advertising), the advertiser must be visible to benefit from the association as the content doesn’t always…
 
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    Fathom

  • Security Breaches in Healthcare: How To Protect Patient Data

    Bill.Balderaz
    28 Aug 2014 | 6:52 am
    Just days ago one of the country’s largest healthcare systems announced it had become the victim of a cyber attack from China. Personal data, including social security numbers, from millions of patients was accessed as part of the attack. The so called “APT 18” hacking group is suspecting of being behind the attacks. The group, which may have links to the Chinese government has historically targeted aerospace and defense related companies. This attack should serve as a warning to other hospitals and healthcare organizations of all sizes. Hospitals house a tremendous amount of personal…
  • No Time for Blogging? Think Again!

    Caroline Bogart
    26 Aug 2014 | 10:13 am
    Even as a content writer, I’ve always been a little on the fence about blogging. My hesitation with it is the same hesitation many of my clients have: Do I have the time and resources to continue to feed a blog? Guess what? You do! But it’s going to take some thought and planning before you even head down that path. Why Blog Now? Start by asking yourself “why should I blog now?” Some reasons you might consider: It’ll help other marketing efforts. Support your tradeshow efforts with blog posts leading up to them and after them. Feed your email newsletters with blog posts. Venture…
  • Laws of Marketing Power: Avoid the Unhappy and Unlucky

    Paul Richlovsky
    25 Aug 2014 | 12:45 pm
    “There is only power and good fortune to be obtained by associating with the fortunate.” –Robert Greene, The 48 Laws of Power Marketers know that happiness is powerful. By creating feelings of good fortune and happiness, your brand attracts people to believe in the ideals it represents. Just as powerful, however, is its opposite, which should be avoided at all costs. Hence Law 10 from Greene—Infection: Avoid the unhappy and the unlucky. As I wrote about last week, playing into people’s fantasies is a key to marketing power. If you can convincingly associate your…
  • Content vs. SEO: Which Is More Important?

    Greg Stockmaster
    25 Aug 2014 | 6:45 am
    When Bill Gates coined the term “content is king” back in 1996, few people thought that quote would turn into an industry cliché, yet almost 18 years later, we’re debating whether content truly is king more than we ever did in 1996. Many SEOs these days frequently ask, or are frequently asked, the question of whether they should focus on building content or SEO. While this is a perfectly reasonable question to ask, it’s important to remember that the true “king” of digital marketing is not content or technical SEO, it’s context. Why Context is the True King…
  • In Healthcare, You Are Your Keywords

    Matthew Fieldman
    21 Aug 2014 | 7:31 am
    You’ve invested a lot of time, effort, and resources to ensure that your website looks beautiful, contains exciting content, and engages the visitor.  So why is your hospital’s website not generating as much traffic as other healthcare pages on the web? Healthcare digital marketers devise creative and innovative search engine optimization (SEO) techniques to build traffic for their healthcare organization, but they all share one common trait: they are all based on the meticulous, strategic selection of target keywords. Selecting appropriate organic keywords is the foundation and…
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    Marketing Technology Blog

  • What is Growth Hacking? Does it Really Differ from Traditional Marketing?

    Douglas Karr
    31 Aug 2014 | 10:31 am
    Growth hacking is a term that’s all the rage right now. In all honesty, I can’t stand it… I feel like we’re on a merry go-round with terminology sometimes when it comes to marketing. Growth hacking is simply guerilla marketing applied to the web with technologists. Because technology startups have a lot of analytical and programming talent internal, it’s only natural that those resources execute alternative marketing strategies utilizing their talent. What is the Definition of Growth Hacking? Growth hacking is a marketing strategy that utilizes both creative and…
  • Your Email Marketing Efforts Don’t Matter if You’re Not Mobile Optimized

    Douglas Karr
    31 Aug 2014 | 8:29 am
    As we were looking to improve our engagement, the very first thing we did was implement responsive email templates using our platform, CircuPress, to distribute the content (Subscribe daily or weekly). The change in statistics were nothing short of stunning. We send our weekly email out to over 70,000 subscribers on Monday and our analytics shows us that that’s the spike in our traffic beyond any other medium or promotion. It did not happen until our emails were optimized for mobile viewing, though! A clean, single-column layout with easy to click large buttons and links made all the…
  • Facebook Ads “Too Much Text” Guideline is Stupid

    Douglas Karr
    30 Aug 2014 | 8:10 am
    We’re running some ads on Facebook to subscribers of the Marketing Technology Blog newsletter to also join our community on Facebook. To do this, we exported the subscribers from our email list that were most active and created a group in Facebook to target them specifically. One of the first ads I designed was an image that displayed many of our infographics as that’s always a focus for our readers… but it was disapproved instantly because it had too much text. Even after I reduced the bottom text, it still picked up the text within the infographics and disapproved it. This…
  • If You’re Collecting Data, Your Customer Has These Expectations

    Douglas Karr
    29 Aug 2014 | 12:57 pm
    A recent report from Thunderhead.com redefines customer engagement in the age of digital transformation: Engagement 3.0: A New Model for Customer Engagement provides insight into the whole customer experience picture. Here are some key findings: 83% of customers feel positive about a business that puts to good use the information and data they hold on their customers, for example by highlighting details of products and services as well as offers that will be of benefit. Three core components of a trusted relations Businesses must have an understanding of the rules of relationships formed by…
  • Listening Isn’t Enough. Your Social Strategy Needs these 4 Elements for Success!

    Douglas Karr
    28 Aug 2014 | 1:11 pm
    Absolutely love the message here from South Africa’s premium retailer Woolworths. Digital Editor Sam Wilson discusses how Socialbakers‘ products, Analytics and Builder, enable her team to drive brand engagement and deliver powerful social insights to company executives. Woolworth’s strategy is beyond simply listening and responding via social media. There are 4 other elements mentioned by Sam that have helped them succeed, both externally and with their internal leadership. Analysis – access to slice and dice a large amount of data to monitor real performance on their…
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    Add3.com

  • Overcoming the Challenge of Innovation in Search Marketing

    Allison Burback
    28 Aug 2014 | 9:57 am
    When it comes to work (or life, let’s be honest) it’s easy to get in a rut and find yourself always playing follow the leader. At the 2014 Google Think Performance Event I had the privilege of attending they set out to challenge attendees to change this. The theme for the day was Breaking Mental Models. Speakers included Lisa Bodell, Founder and CEO of futurethink, Jessica O. Matthew, Co-Founder and CEO of Uncharted Play and Dr. Lawrence Hofmann, Chief, Interventional Radiology, Stanford; Co-Founder, Grand Rounds, among others. Several Googlers presented as well, giving us the tools to…
  • Add3: 9th Largest Agency in Seattle

    Paul Uhlir
    19 Aug 2014 | 3:36 pm
    Last week we learned that Add3 was the 9th largest agency in the Puget Sound region in 2013 as ranked by the Puget Sound Business Journal. We were #12 on the 2012 list – so things are definitely moving in the right direction! This ranking is based on top line revenue. We delivered $6.8 million in 2013 and are on pace for a much bigger number in 2014. What stood out most to me in the report is the age of our agency versus all of those above us. We were founded in 2011, the next youngest agency ranking higher was founded in 2005. Great growth in a short amount of time. It goes without…
  • PPC Case Study: eBook Launch Increases Conversion 388%

    Ashley Kennedy
    14 Aug 2014 | 9:51 am
    New Case Study! Know your audience! This case study demonstrates the importance of serving your users the right content when optimizing PPC campaigns. Paid search campaigns do a great job of generating traffic, but assets and landing pages are the critical elements that determine conversion volume. In the case study below, we highlight the effectiveness of leveraging your assets to facilitate growth. Client Profile Retargeter is a company based in San Francisco, CA and is a platform for display advertising that specializes in retargeting and audience targeting. When Add3 assumed management of…
  • Getting Results! Add3′s Blog Redesign Improves Engagement

    Ben Lloyd
    7 Aug 2014 | 11:14 am
    Add3 launched a re-vamped content & blogging initiative back in February. The blog was already there, and before the first post went live and over the first several weeks, we made a few technical and “blogginess” updates to the blog. These updates included like adding social follow/sharing functionality, updating to the Yoast SEO plugin and incorporating OpenGraph and authorship markup, adding markup for Twitter cards, adding related posts, etc. Most of this was done in a piecemeal fashion. Things have been going well, and the results have been pretty good. Add3 has seen an…
  • AdWords Advanced Video Advertising Certification

    Ashley Davis
    30 Jul 2014 | 12:05 pm
    Get ready: Google AdWords has now released a new certification to set you apart from the pack. Show off your video knowledge and add another line to your LinkedIn Profile with the Video Advertising advanced certification from AdWords. What You Really Need To Know Said to be one of the hardest exams to date (you need an 85% to pass), this 74-question, 90-minute exam covers basic and advanced YouTube and Display Network concepts.  Google will tell you that it covers topics such as “ad formats, targeting and reporting,” but from our perspective there was a greater emphasis on mastheads than…
 
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    Ker Communications

  • I didn’t mean to break Google’s rules… except that one time

    Nick Ker
    25 Aug 2014 | 6:30 am
    “I swear, I didn't mean to violate Google's Quality Guidelines... well, except that one time." I didn’t mean to break Google’s rules… except that one time is from Ker Communications
  • Link Removal Services

    Nick Ker
    6 Aug 2014 | 8:02 pm
    Our Link Removal Service is what you need if you find yourself facing a link-based penalty or have been hit by the Penguin algorithm update. Link Removal Services is from Ker Communications
  • Are We There Yet? The Long Road To SEO Success

    Nick Ker
    10 Jul 2014 | 4:31 pm
    SEO consultants deal with this frequently. Everyone would like to see results as soon as possible. But SEO just does not work overnight... Are We There Yet? The Long Road To SEO Success is from Ker Communications
  • Three Ways To Fix Multiple Google+ Local & Places Listings

    Nick Ker
    5 Jun 2014 | 11:21 am
    Three Ways To Fix Problems with Multiple Google+ Local, Brand & Places Pages Merge Brand & Local Google+ Pages - Transfer Business Reviews - Claim Google Listings… Three Ways To Fix Multiple Google+ Local & Places Listings is from Ker Communications
  • Parrots In The SEO Echo Chamber

    Nick Ker
    30 Apr 2014 | 3:09 pm
    All it takes is one reasonably well known SEO blog to present something as "fact" and it can and will be repeated as if it is a truth set in stone. Why? Parrots In The SEO Echo Chamber is from Ker Communications
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    Koozai.com

  • Reach, Follow & Convert with Remarketing #BiddableWorld

    Samantha Noble
    1 Sep 2014 | 2:10 am
    Today, I had the opportunity to speak at the Biddable World conference in London, an event dedicated to paid marketing. My talk was all about remarketing using Google AdWords and Google Analytics and how you should be using it to get more conversions from your paid search campaign. The key lessons to be taken away from the session were: Best practices for implementing the code Creating targeted lists using demographics and conditions Smart Lists and who should be using them Optimising tips and techniques for better converting campaigns Remarketing Lists for Search Ads Real life example…
  • 4 Epic Content Marketing Campaigns For The Financial Sector

    Cat Fyson
    28 Aug 2014 | 2:59 am
    For those not directly involved in it, the finance industry can often be seen as a boring sector. Even those in the business may find it initially difficult to come up with fresh, imaginative ideas which will lead to conversions. However, as these four absolutely epic Content Marketing examples prove, even the plainest of industries can be creative if approached from the right angle. Take a look at the four we have included. Let us know what you think – do you agree? Is there a campaign you’d like to add? Get in touch in the comments section. Barclay’s Business Resource Any…
  • An Introduction To Social Media Advertising

    Laura Phillips
    27 Aug 2014 | 3:46 am
    This is the transcript for our new video. Hello. Today we’re going to look quickly at getting started with social media advertising. We talked in previous videos about where companies that don’t use social media enough or don’t see it as a priority for their business. Social media advertising is kind of the same thing. Depending on your vertical, it can be a really cheap way to get out a load of brand awareness. We’re seeing a lot of companies now are using various types of social media advertising. The ones who don’t maybe get left behind a little bit. So…
  • Free Social Media Reporting Tools

    Kieran Sait
    26 Aug 2014 | 1:48 am
    In today’s Digital landscape, social media is a great tool for businesses to communicate and build relationships with audiences. In most cases, it has become an essential tool for long terms success and survival, particularly if you’re in a volatile or busy market. To ensure that your business doesn’t drop the ball on Social Media, it’s imperative that you adopt a rigorous approach to analytics and reporting. Previously on the Koozai blog, we have looked into some great free tools for scheduling and managing a social media marketing campaign, as well as what to consider when…
  • Why These 4 Financial Companies Are Winning At Social Media

    Harry Gardiner
    21 Aug 2014 | 2:47 am
    In a perfect world, social media should be the best investment your business has ever made, but the reality is that many brands are still unsure as to how to properly manage their social profiles. A good example is the financial sector; but whilst there are some brands struggling, there are others leading the way – let’s take a look at these and learn the lessons as to why they’re doing so well. Admittedly, some industries lend themselves better to social than others. The financial industry, for example, could be considered relatively dry. However, where there’s a will…
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    Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

  • How to get what you really want

    Andrew Wee
    27 Aug 2014 | 9:59 pm
    Click here to view the embedded video.Are you happy with everything you have right now?If so, stop reading this and head elsewhere.If not, read on.The following steps will help if you want to be successful in business and/or your personal life:Having goalsHaving a way to reach those goalsReaching those goalsSounds easy, doesn’t it? I guess most of us know what we need to do. But we don’t do it. The execution is a different thing.I’ve worked out some steps that help me get what I need to get done about 95% of the time (I’m human after all).Let me break them down.Having…
  • Kindle writing challenge week 1: $1,000 on the line

    Andrew Wee
    23 Aug 2014 | 5:29 am
    Click here to view the embedded video.Note: If you haven’t checked out the original post, you can read it Kindle writing challenge, you can go read it now. It’s ok, I’ll wait.Ok, read it? Cool.We’re into day 9 of the challenge and with $1,000 on the line for meeting the target, you can look at my progress at the Google Doc I created to track my progress.Having not written anything that was long in the past 6 months, it took some momentum to get started again, but once I got going, it became quite easy.At the end of week 1 (ie: day 7), I’m at 3,871 words, beating…
  • kickassmarketer shows you how to pwn mobile CPA marketing

    Andrew Wee
    19 Aug 2014 | 11:25 pm
    Click here to view the embedded video.Dan Matejsek (pronounced ma-tay-sek), also known as kickassmarketer, recently posted a 48-minute long video in AffPlaybook, which could shed a lot of insight for new and experienced mobile marketers.As an experienced affiliate and now offer owner, Dan has generated revenue in the 8-figure range with Android apps.While I am already familiar with several aspects of mobile marketing, Dan shared a number of points from his presentation which are new to me and key to making a mobile campaign with a higher chance of success.Here goes:While affiliates are very…
  • Kindle writing challenge

    Andrew Wee
    15 Aug 2014 | 7:08 am
    Click here to view the embedded video.Have you ever have a project that you wanted to get out because it’ll be good for you, but you’re just keeping busy with other projects?I have been planning to get back to writing fiction for the Kindle platform for the longest time, but consulting work, affiliate campaigns and other stuff kept getting in the way.So here is something exciting to put out as a challenge.I read this post about a USA Today bestselling author who writes just 500 words a day. Every day.So I’m working out a system to write a 20,000 word fiction book in 40 days (ie: 500…
  • Boost your business with Singapore’s Productivity and Innovation Credit scheme

    Andrew Wee
    13 Aug 2014 | 2:48 am
    Click here to view the embedded video.In an initative to help Singapore businesses combat rising costs, develop new technology and boost their efficiency, the government launched the Productivity and Innovation Credit (PIC) scheme.The PIC scheme provides tax benefits for businesses that invest in productivity and innovation activities and successful applicants enjoy tax credits and reimbursement of their approved expenditure.That means buying items like computers and other equipment to improve their company’s operations can result in full reimbursement of their business expenses.For the…
 
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    SEO Andy

  • Should You Hire an SEO Expert?

    Andy Kinsey
    1 Sep 2014 | 12:00 am
    If you are thinking about hiring an SEO consultant, such as myself (hello!), then you are looking for help in the promotion of your website within search engines and possibly to increase the number of site conversions too. In reaching this page you’ve probably searched to see why you should hire an seo consultant (or something like that) because you are unsure about spending some hard-earned cash to get some help for your website. Being unsure in this way is all part of the normal process, and it’s why I wanted to write this post. Note: It’s important to know from the outset…
  • 5 Essential Components of a Successful Pinterest Sales Strategy

    Jawad Khan
    27 Aug 2014 | 6:00 pm
    Out of all the social networking platforms, Pinterest has the largest percentage of ecommerce users. From a total user base of more than 70 million, almost 80% of Pinterest users are women. Naturally, it comes as no surprise that women apparel and other related products are among the most successful product lines on Pinterest in terms of sales. Pinterest has also introduced a number of features to help ecommerce users, and, in my personal opinion, it might gradually evolve into a full fledge social ecommerce portal like Etsy. However, while Pinterest itself facilitates ecommerce and product…
  • Creating 301 Redirects with Excel – FREE Spreadsheet

    Andy Kinsey
    25 Aug 2014 | 11:00 pm
    Creating 301 Redirects can be a fiddly job, writing out a redirect one by one can take an age – even for an SEO with experience we don’t want to be sat there writing out the redirects. So instead to make the process a little quicker I have created a 301 Generator in Excel, this spreadsheet is to accompany my SEO Checklist for Website Relaunches. There are a few ways to use this spreadsheet, below is the most basic and helpful use that ANY website owner could use. This 301 generator is not just for those relaunching a website but also those who just need to create a bunch of…
  • Website Relaunch SEO Guide – FREE Checklist

    Andy Kinsey
    22 Aug 2014 | 8:12 am
    Every few weeks I talk with a client about the potential impact redesigning a website could have on their business, both in the long and short-term. Inevitably, the website redesign will in the long-term have an objective to increase conversions and improve business. But many web agencies often over-look the impact in the immediate future following a redesign, that of potentially loosing rankings and website traffic. But this doesn’t need to be the case, you can mitigate this potential loss and that is what I want to talk about in the post. The task of retaining traffic and rankings…
  • Infinite Ways To Beat Google

    Andy Kinsey
    20 Aug 2014 | 5:01 pm
    Seriously, you too can get to be the top of Google search rankings for your chosen keyword or key phrase. This blog post is going to be the longest in history, ever ever … ok, let’s be honest it won’t, but it will tell you How to Beat Google and Get to Number 1 on Google! But first I want to give you a bit of background as to this blog post. It was inspired by the Infinite Mile Warranty now offered on all Tesla Cars batteries and drive trains (they are electric super cars) and is also retroactive. Wouldn’t it be great to have an Infinite Mile Warranty on your car! Just…
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    SEO Marketing Blog by Brick Marketing

  • What You Must Do to See SEO Results

    Danielle Bachini
    29 Aug 2014 | 6:00 am
    If you want to be successful with SEO, it’s not the sort of thing that you can “half-you know what”. You need to be fully committed from the onset of the campaign and pledge to keep things moving at a regular pace no matter what the results are looking like or no matter how frustrated you become. White hat SEO is a long term process, a tortoise/hare sort of situation. Slow and steady wins the race. If you want to see SEO results, the following elements of an SEO campaign aren’t optional, they are absolute musts: Keyword research Keywords remain at the foundation of an SEO campaign.
  • Reasons Why Your Content Isn’t Getting Shared

    Nick Stamoulis
    28 Aug 2014 | 6:00 am
    There are many reasons to be creating content on behalf of your business. Content informs your target audience and establishes your business as a thought leader in the industry which generates trust. This is the top goal of content, but another goal of content should be to get it shared. Content that is shared in the form of links on other web pages or within social media helps to improve your SEO efforts. If you have a respectable social media following but notice that your content is getting very few shares, or maybe even no shares, you might be doing something wrong. Here are 4 reasons why…
  • Feed Your Social Media Machine

    Danielle Bachini
    27 Aug 2014 | 6:00 am
    Social media is a must for businesses of all sizes and from all industries today. In addition to a business website, a business social media page serves as an additional source of information for the consumer. It can aid in the decision making process during the consideration stage or encourage repeat purchases from existing customers. Consumers expect a business to have a social media presence today just as much as they expect a business to have its own website. In the minds of many, a business today that lacks social media pages lacks credibility. What those businesses also lack is…
  • How Site Speed Impacts Website Performance

    Brick Marketing
    27 Aug 2014 | 5:55 am
    Most of us access the internet over high-speed broadband or wireless networks, leaving dial-up internet a thing of the past. Even though most users are able to surf the web at high speeds, the speed at which your website operates is a major factor in how the site performs not only in search, but as a website overall. If you are building or redesigning a website, you need to make sure that your content and back-end are all set up so that there are no lags in your website speed. Here are just a few ways that site speed affects overall website performance: Makes or Breaks the User Experience…
  • How Much Traffic is that Blog Really Worth?

    Shawna Wright
    26 Aug 2014 | 5:30 am
    In July 2012 this client’s blog pulled in 3,416 visitors. Two years later that number hit 14,892! That’s more than a 400% increase in traffic to the blog over a two year period. How exactly did we grow traffic to the blog so substantially in such a relatively short amount of time? First off, we committed to at least two blog posts a week every week. Every single one of those posts was optimized for SEO and promoted on Twitter, Facebook, and LinkedIn through both the company page and various LinkedIn groups. That heavy social promotion was great for a surge of traffic every time a…
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    Web Gnomes

  • A Real World Negative SEO Case Study

    steve
    13 Aug 2014 | 11:55 pm
    Yesterday, someone explicitly threatened to launch a negative SEO attack against our website. Unless we pay a sum of money in the next 24 hours, our backlink profile will be flooded with toxic links. (Honestly, it all sounds like the plot of a terrible James Bond movie. But I digress.) We have no intention of […]
  • How I Would Fix Grantland’s SEO: An In-Depth Audit

    steve
    19 Feb 2014 | 3:32 am
    I am a full-blown sports junkie, which means I spend WAY too much time looking at sports sites: ESPN, Sports Illustrated, and of course, Grantland. About a month ago, I was feeding my sports addiction when I noticed Grantland was completely redesigned. We launched Grantland's new redesign today – it's our 3rd incarnation making it […]
  • The Most Actionable SEO Tips Ever

    steve
    25 Sep 2013 | 2:03 am
    Everyone loves a good tip, but unfortunately, many of the SEO tips floating around have become outdated. And even if a tip is still current, it’s usually not very actionable. To solve this problem, I contacted some of the best SEOs in our industry and asked a simple question: What is your absolute best, most […]
  • Gnome Likes: Google Slapping Mozilla, Penguin Party & Better SEO Metrics

    steve
    29 Apr 2013 | 3:30 am
    Remember a few months ago when I said, Gnome Likes is “back and better than ever in 2013!” Yeah… me either In my defense, last month’s newsletter was jam packed with exciting SEO news. But you’re right: that’s not good enough, which is why I’m dusting off the cobwebs for an extra special edition of […]
  • Gnome Likes: Blogging About Anything, Post Ideas & SEO Audits

    steve
    14 Jan 2013 | 6:02 am
    In case you didn’t notice, the Gnome Likes series took an extended vacation over the holidays, but now, it’s back and better than ever in 2013! There haven’t been any recent Google update announcements (Panda #23 went live right before Christmas, but that was weeks ago) so we’re going to jump right into this week’s […]
 
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    Vertical Leap » Blog

  • Six essential SEO ingredients for restaurants, bars and venues

    Tom Light
    29 Aug 2014 | 5:46 am
    Having the best food, most experimental cocktails and uber-trendy décor may get your restaurant or venue noticed and get people searching for your brand online, but what about... Read more The post Six essential SEO ingredients for restaurants, bars and venues appeared first on Vertical Leap.
  • Greed is good, but what is the ROI?

    Steve Masters
    27 Aug 2014 | 6:53 am
    With SEO, we need the right type of greed - to get the best and the biggest possible return on investment over the right time frame. The post Greed is good, but what is the ROI? appeared first on Vertical Leap.
  • Sixteen ‘MUST HAVE’ tools for off-page SEO and link building

    Dan Callis
    26 Aug 2014 | 2:35 am
    Off-page SEO can be a chore for some. Link building isn’t easy in the modern age of SEO and with so many signals, techniques and prospects out there,... Read more The post Sixteen ‘MUST HAVE’ tools for off-page SEO and link building appeared first on Vertical Leap.
  • The importance of ongoing SEO for your website

    Chris Pitt
    20 Aug 2014 | 7:02 am
    It is a common misconception that SEO is a ‘set it and leave it’ activity. It is not. SEO should be approached as a long term strategy that... Read more The post The importance of ongoing SEO for your website appeared first on Vertical Leap.
  • The importance of reputation management in search results

    Tom Chapman
    19 Aug 2014 | 12:08 am
    In business, reputation is everything. It doesn’t matter what you’re selling or how many customers you have, if you’re regarded as an unreliable company, your firm is doomed... Read more The post The importance of reputation management in search results appeared first on Vertical Leap.
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    SEO Los Angeles » Blog

  • Doing Lead Generation The Right Way

    jon rognerud
    13 Aug 2014 | 7:03 pm
    Filling your marketing and sales funnel of prospects that fit your business profile will add a significant boost to your firm. Leads and lead generation project work is the lifeblood of any business. There’s an opportunity here, but it must continually be developed and nurtured. Whether you are a startup or have an established business, a system for the “perfect” profile client attraction must be created and communicated. It must be continually tested and added into your existing networking and referral process. It must evolve from change and validated for positive returns every step…
  • How To Create a New Website That Sells

    jon rognerud
    2 Jul 2014 | 7:53 pm
    We’ve Created and Researched Thousands of High Performance Websites In The Last 18 Years And Spent Over $100k A Year Implementing & Tracking Results. Here Are 10 Key Things We’ve Learned. As a webmaster and entrepreneur, the ultimate goal is to create a natural, quality visitor attraction – so you can get & qualify new opportunities and more sales. This way, you’ll boost revenue for your business and via your online venture. Using existing personal and business networks — referrals and direct outreach (telemarketing) works for many. It is very possible…
  • Facebook And The New Content Policies: What You Need To Know

    jon rognerud
    6 May 2014 | 12:45 pm
    Does your Facebook feed seem a little less noisy to you? Sure, you’re still seeing your best friend from elementary school’s engagement announcement and the 16th album of baby photos uploaded by your cousin on the other side of the country, but what about that useful business page you liked a while back? Who’s Being Affected? Every business on Facebook large or small is being affected by these sweeping content policies. The organic presence of a company as big as Lifelock on Facebook nor a mom and pop convenience shop on Facebook are safe from these changes. Facebook has…
  • 7 New Twitter Ways To Specifically Use Direct Response Lead Generation – A Checklist

    jon rognerud
    24 Apr 2014 | 1:20 pm
    Recent Twitter stats show that the Twitter platforms send over 500 million “tweets” (messages and links, up to 140 characters) per day. This includes pure network messaging, custom applications and network tie-ins. Twitter is a social media network. Social media can be a useful medium for you. At the same time - while campaigning on Twitter can create A LOT of exposure, engagement and lead flows for your business, there are new and different ways to consider. THESE ARE IMPORTANT IF YOU WANT QUALITY LEADS ON TWITTER. Don’t just use social media for followers and…
  • How To Use Your Online Education to Market and Grow Your Business

    jon rognerud
    20 Mar 2014 | 2:43 pm
    You are finally living the dream. You’re the boss of your own business and everything is perfect. Now…if only you could figure out how to apply all that great information you have spent the past few years learning in school. Translating textbook case studies and imaginary scenarios into marketable skills for your company can be tough. In fact, a 2011 study by the Harvard Graduate School of Education found that learning based on actual work situations was the top way youths prepare themselves for the workforce. There are many skills you can develop while earning your degree online.
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    Online Marketing Simplified

  • 10 of the Most Popular PPC Posts from This Week

    Joe Putnam
    29 Aug 2014 | 7:47 am
    It’s that time of the week again when we take a look at what’s been trending in the world of PPC.  From new design updates and how to optimize for PPC to Amazon’s expanding entrance into the online advertising business, this week was truly abuzz with PPC-related action. Here’s a look at 10 of the top […] The post 10 of the Most Popular PPC Posts from This Week appeared first on Online Marketing Simplified.
  • New AdWords Feature: Increase Keyword Profit with FREE Call Conversion Tracking

    Joe
    28 Aug 2014 | 6:00 am
    With mobile usage growing in popularity, more and more conversions happen over the phone versus online.  A quiet announcement last week by Google to offer FREE website call conversion tracking is something all PPC managers and agencies should utilize.  This post will explain why this is important and how to set it up to drive […] The post New AdWords Feature: Increase Keyword Profit with FREE Call Conversion Tracking appeared first on Online Marketing Simplified.
  • The Essence of AdWords in 876 Words [Infographic]

    Joe Putnam
    25 Aug 2014 | 6:00 am
    In January of 2013, Adam Kreitman of Words That Click wrote a post for the Crazy Egg blog titled “The Essence of AdWords in 876 Words.” It was an incredible post and something we thought deserved to be turned into an infographic, so we teamed up with Crazy Egg to do just that. Below you’ll […] The post The Essence of AdWords in 876 Words [Infographic] appeared first on Online Marketing Simplified.
  • 7 of the Hottest PPC Marketing Articles from This Week

    Joe Putnam
    22 Aug 2014 | 8:41 am
    Keeping up with the latest PPC news each week is a challenge so once again we’ve come up with a list of some of the hottest PPC and AdWords related posts from the last week. The combined shares for this week’s posts is 4,783. There were also some big updates this week like call conversion tracking and […] The post 7 of the Hottest PPC Marketing Articles from This Week appeared first on Online Marketing Simplified.
  • How One Marketer Used Long-Tail Content to Generate 400,000+ Organic Visits in a Single Year

    Joe Putnam
    20 Aug 2014 | 6:00 am
    In this interview, we speak with Richard Jacobs of Speak Easy Marketing, Inc. about how he generated 400,000+ organic visits by writing long-tail content for a very competitive industry—DUI lawyers. You’ll learn: How he used targeted articles to generate 400,000+ visits in a single year. The process he used to write over 100 articles. How his […] The post How One Marketer Used Long-Tail Content to Generate 400,000+ Organic Visits in a Single Year appeared first on Online Marketing Simplified.
 
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    Heroic Search

  • Back To School Ecommerce Stats

    Jared Carrizales
    14 Aug 2014 | 4:30 am
    As marketers, we’re always on the lookout for insight into the spending habits of the people we’re trying to reach. Today, the site search specialists at Nextopia have shared an infographic with us that gives us a glimpse into such information. The graphic itself illustrates common (and much-needed) stats including who’s spending the money, and what they’re spending […] The post Back To School Ecommerce Stats appeared first on Heroic Search.
  • 3 Types of Content People Care About

    Kali Hawlk
    30 Jul 2014 | 5:00 am
    You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or haphazardly slap an email campaign together, hit send, and cross […] The post 3 Types of Content People Care About appeared first on Heroic Search.
  • Can Reddit Help You Get the Word Out?

    Abbie Reedy
    2 Jul 2014 | 2:50 pm
    If you’ve heard of reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone.  Of all the social media outlets available to the masses, reddit might be one of the trickier to utilize effectively, and it is certainly not for every kind […] The post Can Reddit Help You Get the Word Out? appeared first on Heroic Search.
  • 5 Resources to Find Fresh Ideas for New Content

    Carrie Smith
    13 Jun 2014 | 6:54 am
    Finding new content to publish every week can become difficult and somewhat time consuming. Whether you’re the person who comes up with the topics for the editorial calendar, or you’re the one writing the topics yourself, there’s always a need for new ideas. Fortunately there are some great resources that will inspire you and ensure […] The post 5 Resources to Find Fresh Ideas for New Content appeared first on Heroic Search.
  • How to Hire a Great Writer: 4 Questions to Ask

    Carrie Smith
    21 May 2014 | 11:09 am
    So you’re ready to hire a writer? Awesome! However, finding a qualified writer who can accurately represent and portray the voice of your brand is no easy feat. You have to make sure they understand the industry, and are knowledgeable about certain topics. But there are a few additional things you should consider before working […] The post How to Hire a Great Writer: 4 Questions to Ask appeared first on Heroic Search.
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    Medical, Dental Practice Marketing

  • Make Written Communication More Readable for Patients

    admin
    27 Aug 2014 | 3:45 am
    Most experts agree that the average American reads at a 7th- or 8th-grade level. Yet, most doctors, nurses and other healthcare providers write at an 11th- or 12th-grade level. So chances are pretty high that you and your staff are writing over the heads of most of your patients. Older and less educated patients often report inability to understand the clinical language used in the messaging and written instructions they typically receive from their doctor’s office. How do you know what grade level you are writing to? Actually, there’s a very simple way to find out, and it’s included…
  • Who Is Patient 2.0 and Why Should You Care?

    admin
    27 Aug 2014 | 3:44 am
    Today’s typical patient is dramatically different from the typical patient a generation ago. According to Pew Research, nine out of 10 American adults now use the Internet regularly. And that figure is even higher among certain demographics. For example, Internet usage includes 99 percent of those living in households earning $75,000 or more. Among people aged 18-29 and people who hold college degrees, Internet usage is now 97 percent. And that’s not all… Patients have evolved The Internet and its massive popularity have led to the evolution of your typical healthcare patient. Instead…
  • Current Clients Are Best Veterinary Referral Source

    admin
    25 Jul 2014 | 4:33 am
    Teaser: There is no better or more readily available source of new client referrals than your current clients. Current clients have firsthand experience with you, your staff and your practice. Current happy clients can be your best ambassadors. The only caveat: You have to ask for their referrals… When to Ask Clients for Referrals The best time to ask for a referral is when a client thanks you for your care or expresses satisfaction with their pet’s outcome. At that moment, the client is giving you an open invitation. Instead of just smiling and thanking them, you or your staff should say…
  • New Strategies for Online Veterinary Marketing (MDs and Dentists Should Also Take Note!)

    admin
    25 Jul 2014 | 4:31 am
    New strategies are attracting veterinary clients and referrals online, and they are less intrusive and less costly to you. If you are like most veterinarians, you want to know how you can take advantage of online social media, mobile web and online reputation management using today’s most cost-effective services… After years of being exposed to over 5,000 marketing messages every single day of our lives, we have become far less receptive to traditional media and marketing messages. That’s because traditional media such as newspaper ads, TV and radio commercials, direct mail and outbound…
  • Your Current Patients Are Your Best Referral Source

    admin
    27 Jun 2014 | 2:44 am
    There is no better or more readily available source of new patient referrals than your current patients. Current patients have firsthand experience with you, your staff and your practice. Current happy patients can be your best ambassadors. The only caveat: You have to ask for their referrals… The Perfect Opportunity to Ask Patients for Referrals The best time to ask for a referral is when a patient thanks you for your care or expresses satisfaction with their outcome. At that moment, the patient is giving you an open invitation. Instead of just smiling politely and thanking the patient,…
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    SPINX Digital Blog

  • How to tune up your Digital Marketing Strategy with these 3 questions

    Sukesh Jakharia
    7 Aug 2014 | 9:50 am
    Any successful firm starts with a digital marketing strategy. However, things may have changed since you planned your digital strategy, or you may not know some parts of your plan as well as you think you did. It’s time to hit the pause button, and answer these 3 questions for your digital strategy: Who Are Your Users? Who are your users? Your customers come to you because they’re looking to have a specific set of needs met. What are the commonalities that draw them to your firm? It seems both intuitive and overblown that you need to know your customers. It seems intuitive for the basic…
  • A SPINX App that Modernized an Industry

    Sukesh Jakharia
    5 Aug 2014 | 6:17 am
    Courtesy Michael Pittman Flickr Shipping and transportation are indispensable to making the modern world function normally. At any given moment, there are 20 million shipping containers on ships criss-crossing the world’s oceans, and tens of millions more on freeways. The modern economy has developed in such a way that most goods travel thousands of miles from where they’re produced to where they’re ultimately purchased. As The Atlantic Wire online magazine points out, it’s cheaper to ship fish from Scotland to China to be filleted and returned to Scotland than for those fish to never…
  • 3 Essential Apps For Your Beauty Website

    Sukesh Jakharia
    29 Jul 2014 | 6:05 am
    A beauty industry success story. Cosmetics is a $100 billion industry that’s crowded with household names that are synonymous with glamour. Rather than let themselves be scared off by the prospect of going up against L’Oreal or Estée Lauder, new cosmetics success stories shine each year. In 2014, cosmetics startup Julep showed how a savvy firm can leave its rivals in the dust and carve out a niche for itself. The company has found success by some very high-tech means: building word-of-mouth through online channels and accumulating startup capital through crowdfunding methods. Julep in…
  • How to Win the WebAward For Online Marketing

    Sukesh Jakharia
    22 Jul 2014 | 2:06 am
    Courtesy Marcella Palma Flickr Though it may lack some of the glamour of the Oscars, the WebAward is an esteemed honor in the American web marketing world. The WebAward is understood industry-wide as a benchmark for excellence in web marketing, and is highly sought-after. Any online agency working in web marketing and design should know how the WebAward works. It can make a difference in exposure, sales, and credibility. The WebAward Basics The contest is put on by the Web Marketing Association, which is a volunteer coalition of designers, advertising experts, and web professionals. The…
  • 3 Web Design Mistakes You Can’t Afford To Make

    Sukesh Jakharia
    15 Jul 2014 | 5:06 am
    Every year there are new hot trends in web design. Any savvy web designer knows the benefits of responsive design, and can tell you all about how cool parallax scrolling looks. But when a design trend catches on, another trend usually has to make way. Just like skeumorphism is getting phased out in favor of flat design, some trends need to go away to make room for new ones. Sometimes it’s necessary to call out the ones that overstay their welcome. Here are 3 web design trends to avoid. 1. Pop-Up Ads Ironically, an intrusive pop-up ad discourages users from reading a piece about…
 
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    Digital Marketing - Insights & Learning

  • New Banner Ad Dimensions Added in Adwords

    Priya Iyer
    14 Aug 2014 | 3:11 am
    Few days back I noticed some new ad dimensions mentioned in Adwords when I was checking for it. Some of the new sizes are surprising, as they are too big. Following is the summary of now available dimensions for image ads in Adwords:Square & Rectangle:200 × 200 Small square240 × 400 Vertical rectangle250 × 250 Square250 × 360 Triple widescreen300 × 250 Inline rectangle336 × 280 Large rectangle580 × 400 Netboard Skyscraper:120 × 600 Skyscraper160 × 600 Wide skyscraper300 × 600 Half-page ad300 × 1050 PortraitLeaderboard:468 × 60 Banner728 × 90 Leaderboard930 × 180 Top…
  • What is Penguin Update and How to Get Over It?

    Priya Iyer
    29 May 2014 | 7:43 am
    A "Penguin Update" is a name for Google’s change in organic search result algorithm, which can change the ranking of many websites involved in deceitful link building activities. During this update, Google verifies all the links pointing towards a website on various parameters and downgrades/upgrades the search engine ranking of that website.The period of 2010-2012 can be termed as a revolution in the field of link building. Almost all the website owners used to follow it as a ritual in SEO and ignored the quality of links they were building. But doing anything in excess definitely hurts…
  • Important Learnings from Email Etiquette Training

    Priya Iyer
    22 May 2014 | 3:34 am
    Do you think email etiquette training is not required, if you have been sending and receiving emails, without any negative feedback? Even I had similar opinions until yesterday.I accidentally entered an email etiquette training session, unaware of change in schedule of marketing collateral session. As I used to think of myself as an emailing pro, I thought to exit at the introductory slide, but then I realized that room was full and leaving the room would look offensive to the narrator, so I stayed and I really thank myself for this.First of all let me share the feeling, when the session was…
  • Have You Tried Linkedin Paid Marketing Yet?

    Priya Iyer
    14 May 2014 | 3:33 am
    I have always wondered about marketing on Linkedin, because it has a very niche reach and people login there to connect with others professionally, not for fun.Which kind of people can market on Linkedin and how?I got the answers once I started a paid campaign in this network. Niche reach is the strength of this channel and definitely not for those who come for fun on any social network.For any marketing campaign the target audience is very important and Linkedin provides variety of options to reach the most targeted range. But it is more beneficial for products & services that serves…
  • Some Really Good Channels for B2B Marketing

    Priya Iyer
    7 May 2014 | 4:28 am
    Looking for some help with B2B marketing?It is a tough nut to crack, because you are not trying to reach any random individual but the decision makers, who will request for a proposal only when they find a value in your products or services.Next question that arise is - How would you make them aware of your products or services?Even I have faced this question occasionally, when I used to think only as a PPC professional. But as a marketer we should not get stuck at same place every time, so I started seeking help from other marketers and they suggested me to hire marketing professionals from…
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    socialwebtechtalk.com

  • Which Is Second Largest Search Engine?

    Nikhil Makwana
    15 Aug 2014 | 12:03 pm
    This is for all readers of Social Web Tech Talk. Last weekend, I was taking a backup of my laptop. At that time I found this infographic “YouTube is the second largest search engine“, which I created about 2 & half years back. Check this and let me know was I wrong on this? Share your words with us
  • How to Download Orkut Information to Computer?

    Nikhil Makwana
    30 Jun 2014 | 10:52 pm
    Orkut shutdown on September 30, 2014. Before its gone, you can take back-up of your Orkut profile with Google Takeout Page. This facility is available for Orkut users and will be available will September 2016. With Google Takeout, you can take backups of your Orkut Profiles, Scraped and Testimonials you received, Activities and your photos. See Also: How to Take Backup of Your Photos from Orkut to Google+ To start with, download information, make sure you have enough space with your computers to store the data. Step 1: Go to Google Takout Page. Step 2: Click on “Create Archive”. Google…
  • How to Export Photo Albums From Orkut to Google+

    Nikhil Makwana
    30 Jun 2014 | 11:52 am
    We are now about to say goodbye to Orkut on 30 September 2014. You can take backup / export your Orkut albums to Google+ Profile. Let’s start with Step by Step guide to import all photos to Google+ Step 1: Sign in into your Google+ Account Step 2: Visit this link www.orkut.com/AlbumsExport it will open “Orkut Photo Importer” Orkut Photo Importer Step 3: Select albums you want to import. Select Orkut Albums to Import Step 4: Click on Import Selected button at from the top right corner of the page. See Also: How to download Orkut information to Computer? By, default your all album will be…
  • Orkut Shutdown on September 30, 2014

    Nikhil Makwana
    30 Jun 2014 | 11:31 am
    It’s time to say “GoodBye” to Orkut. Google made announcement that “Orkut will no longer available after 30 September 2014 till that time we can login to account, play games and can use our account as normal. We can do till Sep 2014 Export our photo album to Google+ Save Orkut Profile Scraps, Testimonials and communities posts on our computers via Google Takeout. See Also: How to Take backup of your Photos from Orkut to Google+ How to download Orkut information to Computer? We cannot do after Sep 2014 We will be not able to export photos to our Google+ Profile Apps, APIs and games…
  • Win-Win Situation with Google Product Listing Ads

    Nikhil Makwana
    28 Jun 2014 | 12:17 am
    Google Product Listing Ads (PLAs) are one of the best means of online selling of your products. When a user looks up for a product related keyword, Google displays PLAs on search pages that give product information like its image, price, product name, etc. The post here examines into effective ways of doing the Google Product Listing Ads for your business promotion. Let’s see how it can be helpful for your business. How to Start Using Google Product Listing Ads Google promotes all kinds of products by displaying relevant information for users who feed a search query for a specific product.
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    Inbound Marketing, Search Engine Optimization & Content Marketing

  • Scared of Google Penalties? Try These 3 Non-Link Building Tips

    Market Domination Media
    28 Aug 2014 | 7:27 am
    We encounter several small business owners that come to us looking for help after Google has penalized their sites because of low quality and spammy SEO services. So many business owners simply hire the first company that they come in contact with or they opt for the lowest priced service assuming that all search engine optimization is created equally. This is not the case at all and selecting the wrong company can end up costing more money in the long run, as well as a possible ruined domain. We have said it before, and we will say it again…outsourced SEO needs to be avoided if you are…
  • You Want More Leads – So Use These 9 Tips Now

    Market Domination Media
    27 Aug 2014 | 1:43 pm
    Every business can use more leads, and business owners are constantly searching for new ways to increase the number of leads that their website generates. There are two things that will help increase leads. The first is to increase website traffic, and the second is to increase conversion rates. This sounds great (and completely logical), but many business owners struggle with both of these.The only way to increase your conversion rate is to drive more traffic, and it needs to be targeted traffic. You could drive thousands of visitors to your website daily, but if they have no interest in…
  • 5 Online Marketing Mistakes to Avoid

    Market Domination Media
    26 Aug 2014 | 8:20 am
    The world of online marketing can be overwhelming, especially for those business owners that have only focused on traditional advertising up until this point. It can be a lot of information to absorb and naturally, mistakes are going to be made.There are so many segments available, from blogging and content marketing to search engine optimization and paid search marketing. Sometimes knowing what to avoid can help make the transition easier, and that is what we are going to attempt to do. The following five mistakes are commonly made by businesses just start an online marketing campaign.
  • 5 Reasons Your Visitors Are Leaving Your Website

    Market Domination Media
    25 Aug 2014 | 8:30 am
    Your website is designed to pull in visitors, engage with them, and then eventually convert them into new customers, but what if it is really causing your visitors to leave your site and do business with your competition?Attracting high quality traffic to your website is a time consuming and very costly process, so the last thing you want to do is cause your visitors to quickly leave. Often times it is caused by something simple that can be changed to eliminate that problem.Here are five reasons that your website could be potentially pushing away new visitors, and causing your business to…
  • Keyword Research Made Easy With These 3 Tips

    Market Domination Media
    22 Aug 2014 | 6:38 am
    Many business owners get stuck when they performing keyword research for their paid search marketing campaign. Many will use Google’s Keyword Planner tool, but most of the times that isn’t enough. If you want to take your keyword research to a higher level take a look at these very simple tips to improve your research.Tip #1: Curate Keywords From Successful SitesThere is a good chance that you can quickly name off a half dozen websites that appear to control the paid search space in your market. You might notice that they are always occupying the prime real estate.They either have an…
 
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