SEM (Search Engine Marketing)

  • Most Topular Stories

  • How to Capture Emails from Your Twitter Followers

    Flyte New Media
    Rich Brooks
    17 Feb 2015 | 4:36 am
    Having a big following on Twitter is great, but turning your followers into email subscribers will generate far more leads and sales for your small business.  Bonus: this title is misleading. With the approach below you can capture emails from anyone on Twitter, whether they follow you or not! I’ve been asked many times how you can capture email addresses from your Twitter followers. Thankfully, Twitter doesn’t share email addresses with other users. However, there are ways in which you can turn not just your followers, but any Twitter user into an opt-in subscriber to your email list.
  • An SEO’s Advice: the importance of fixing outbound links

    Marketing Pilgrim - Internet News and Opinion
    Guest
    12 Feb 2015 | 8:47 am
    This is a guest post by Michael Martinez. As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly “safe” strategies like broken link replacement (a form of “link reclamation”).  I’m not convinced this is as safe a link building strategy as its proponents want to believe, but so far the search engines are not hinting at future changes in their guidelines. You will always have the right to ask for a link.  No search engine can take that away from you.  But when you do ask for a link because you believe it will help you build up…
  • The Scientific Case for Online Marketing That Doesn't Get Results

    Search Engine Guide : Small Business Search Marketing
    28 Jan 2015 | 7:15 am
    by Mike Fleming We've become spoiled.  Before the Internet, marketers had a very hard time quantifying the ROI they got from their advertising efforts.  In fact, a famous marketer of the past named John Wanamaker is credited with coining the phrase "Half the money I spend on advertising is wasted; the trouble is I don't know which half."  But they still did it.  They knew that advertising worked, they just didn't feel like they had a solid grasp on how, why, when, and where it worked.  There wasn't much that was highly measurable in those days. You…
  • Charge up your phones with call-only campaigns

    Inside AdWords
    Rob Newton
    20 Feb 2015 | 12:09 pm
    People are living their lives online and engaging with your business in new ways.  With smartphones in hand, consumers are increasingly looking for products or services while on the go and then placing a call right away. In fact, 70% of mobile searchers call a business directly from search results.*Today we’re introducing call-only campaigns, a new and easy way for businesses to reach potential customers by prominently showing your phone number, business description and call button -- right when people are searching.Uniquely built for businesses that value phone calls more than website…
  • How I Made 1 Million Dollars From A 99 Cent Ebook

    ShoeMoney
    Jeremy Schoemaker
    18 Feb 2015 | 6:00 am
    I have never talked about this publicly until yesterday when I presented on it at the Traffic and Conversion conference.  For most of the time it was out of selfish reasons as I didn’t want to “out” myself and burn down what I was doing… but that happened eventually cause I got a little greedy and pushed it too hard.  The good news is I have no doubt this would work for anyone for anything you’re doing. I would like to say I planned this all out but its something that I completely stumbled on. Before I publishing autobiography – “Nothing’s…
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    ShoeMoney

  • How to create a KILLER sales video

    Jeremy Schoemaker
    2 Mar 2015 | 7:39 am
    My Good friend Neil Patel over at Quick Sprout posted a great infographic explaining how to create a great sales video.  Creating a info/sales video that converts well is a delicate balencing act between giving information about your product and driving sales.  Also when its your own product a lot of times you focus on showing it off and all the information but forget the sales part. This is a great guide.  Check it out below.  Great stuff Neil!  
  • How I Made 1 Million Dollars From A 99 Cent Ebook

    Jeremy Schoemaker
    18 Feb 2015 | 6:00 am
    I have never talked about this publicly until yesterday when I presented on it at the Traffic and Conversion conference.  For most of the time it was out of selfish reasons as I didn’t want to “out” myself and burn down what I was doing… but that happened eventually cause I got a little greedy and pushed it too hard.  The good news is I have no doubt this would work for anyone for anything you’re doing. I would like to say I planned this all out but its something that I completely stumbled on. Before I publishing autobiography – “Nothing’s…
  • How I sold A website for 150k that I couldn’t for 25k

    Jeremy Schoemaker
    28 Jan 2015 | 4:03 pm
    This ShoeMoney Question was sent in by Mark from Gainesville, Florida. Because Mark’s question was chosen he will receive a ShoeMoney Shirt and a signed copy of my best selling book “Nothing’s Changed but my Change – The ShoeMoney Story”. To submit your question just email questions@shoemoney.com and if yours is chosen we will ship you out a shirt and book at our expense anywhere in the world. Guide to buying and selling websites from my personal experiences. In this guide I will walk you through my real life process, using real life examples. Don’t expect…
  • It’s Official — AdStation is Kicking Email Marketing’s Ass

    Anna
    27 Jan 2015 | 7:00 am
    Email publishers have nothing to bitch about anymore. Pretty much everything they need is finally available to send the most targeted email offers possible thanks to AdStation. First off, if you don’t already know, AdStation is the email channel at Adknowledge, and the biggest big dog in email advertising and data monetization. I’m writing about their newly upgraded service because it’s helpful, it works and it’s going to change the industry. So what’s new with AdStation? Now, you can choose and build offer templates and creatives. You can select the advertising categories you feel…
  • Why Me? & Dealing With Emotions That Matter

    Jeremy Schoemaker
    19 Jan 2015 | 6:00 am
    This is a post that has been in my drafts for over a year and it’s been drastically altered many times. It is something I should actually write a book about because I am so passionate about it and I feel it’s the true secret to success.  I could easily write 60,000 words about it and that is on my list of things to do… someday… Until then you can read my autobiography here =). Many times in your life you have heard people say “Why Me?”. Usually, every time I have seen this is when someone contracts a horrible disease, is going through crazy times, or has…
 
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    Marketing Pilgrim - Internet News and Opinion

  • An SEO’s Advice: the importance of fixing outbound links

    Guest
    12 Feb 2015 | 8:47 am
    This is a guest post by Michael Martinez. As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly “safe” strategies like broken link replacement (a form of “link reclamation”).  I’m not convinced this is as safe a link building strategy as its proponents want to believe, but so far the search engines are not hinting at future changes in their guidelines. You will always have the right to ask for a link.  No search engine can take that away from you.  But when you do ask for a link because you believe it will help you build up…
  • Friday Roundup: Vine for Kids, Facebook measures lift and more

    Cynthia Boris
    30 Jan 2015 | 2:36 pm
    It’s roundup time! A quick look at all the news that slipped past me or just wasn’t big enough to print. That doesn’t mean these stories aren’t interesting — because they are! Let’s get to it! Vine for Kids The subtitle says it all. Vine has launched a separate app which is nothing but hand-curated content for kids under 5. They don’t say how far under 5, but if your newborn can press the button, they can enjoy these videos, too. It’s a smart idea and a great example of how segmenting your business can send you off in a whole new, and wonderful…
  • App usage is up, but only for the chosen few

    Cynthia Boris
    30 Jan 2015 | 1:17 pm
    Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should abandon your mobile website and get someone to work on a branded app. But don’t place the ad for a developer just yet. Forrester just published a new report called “2015 Mobile App Marketing Trends” and we’ve got some data from that report to share with you. The biggest issue with creating your own app is that you’re going to have a hard time breaking into the market. Forrester says the average US consumer uses 24…
  • Facebook Place Tips: check-in benefits without checking in

    Cynthia Boris
    29 Jan 2015 | 12:45 pm
    Facebook just released a new feature for mobile called Place Tips that has a very familiar ring to it. You stop for lunch at a popular restaurant near your work and suddenly a notification pops on the top of your Facebook mobile news feed. Tap and you get information about the very restaurant you’re sitting in. Dig deeper and Facebook will serve up all the reviews, photos and videos your friends have posted about the location so you’ll know to avoid the Clam Chowder and go with the Cranberry Walnut Salad instead. Could be a lifesaver. In order to serve up this feast of relevant…
  • As Yahoo slips further down, Apple reports record profits

    Cynthia Boris
    28 Jan 2015 | 2:05 pm
    Comparing Yahoo! and Apple may seem like I’m comparing oranges and. . . well. . . apples but I think it’s more like a Tale of Two Cities. Though Yahoo is still having a tough time remaining relevant, we have to give them props for being internet pioneers. In the early days, the company broke records for stock prices and there wasn’t a person on the net who didn’t visit Yahoo for search, content or webmail. But time hasn’t been good to our old friend Yahoo. Recently released Q4 reports show another decline in revenue. CEO Marissa Mayer tried to put a positive spin…
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    The Clix Marketing Blog

  • 8 Retargeting List Uses For Campaign Success

    Michelle Morgan
    2 Mar 2015 | 5:17 am
    Remarketing lists are becoming a staple in most PPC accounts these days. Whether for inclusion or exclusion, remarketing lists can be very powerful tools for customizing your ads audience. Below is a list of ways you can use remarketing lists to better your accounts. Have others? Leave a note in the comments and we’ll add them to the list! Exclusion No Future Potential In some instances there are users you simply don’t want coming back to your site. Or at the very least, you don’t want to pay money for them to come back. This could be anyone from you own employees, to people…
  • Clix Marketing Blog’s #PPC News & Views: Feb 27, 2015

    Michelle Morgan
    27 Feb 2015 | 6:28 am
    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Watch 5 PPC Settings That Can Sabotage Success: When managing your PPC, do you ever ask yourself “why isn’t this working?” Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms. White Shark Media All You Need To Know About The New Call-Only Campaigns in AdWords: Last week, Google introduced Call-only Campaigns, in an attempt to eliminate a step in the client acquisition funnel. With this new…
  • Managing Tagged Destination URLs with Excel

    Susan Wenograd
    25 Feb 2015 | 5:15 am
    You know those accounts. The ones with tons of Campaigns, hundreds of Ad Groups, and ads with Destination URLs specific to one of those levels. Oh, the humanity. Dealing with that kind of scale can feel daunting and I’m an impatient person who wants to find the most efficient way to do things. I came up with the following steps during  a massive account restructure after we took over a beast of an account that needed a lot of help. Some Ad Groups had multiple ads going, some didn’t. Some were tagged correctly, some weren’t. Many keywords needed to be reorganized…the…
  • Be the Cool Kid and Stop Asking “Hey Bruh? What Size is the Facebook Ads Image?”

    John Lee
    24 Feb 2015 | 3:21 am
    As digital advertising professionals, we are immersed in a wide world of ad types. Many of us started off as PPC-only practitioners where text ads ruled the day. No images. No mess. No fuss. Text ads are great, but the advertising ecosystem does not run on text ads alone. The internet ecosystem is full of images. Text, yes, but images are what attracts eyeballs (nay, impressions!). Now that we are heavily involved in many types of ad units, we run into a hurdle – every channel has different requirements and specifications for their ads. Image sizes, file sizes and even rules……
  • Olivia Pope’s Guide To Fixing PPC Issues

    Amy Bishop
    23 Feb 2015 | 5:30 am
    If you’re a Scandal fan, you’ve watched Olivia Pope work her magic; making molehills out of mountains.  While most of us will never advise the President (*insert sigh of relief here*), we can apply her skill set to the issues that sometimes arise within our PPC accounts. Remain Calm, Confident You’ve got this! Show confidence in your skills and in your team. Panic is contagious. What’s worse is that panic can never be fully cured. It may not always be apparent but it will flare up again in the future when stressors are present because the client’s sense of security has been…
 
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    Yoast

  • Use hreflang for multilingual websites

    Michiel Heijmans
    25 Feb 2015 | 6:35 am
    The hreflang tag is used to tell Google and other search engines the language used on a specific page on your website. Search engines use the hreflang tag to ‘redirect’ the visitor to the page in the right language. Hreflang is also referred to as rel="alternate" hreflang="x". When I was discussing post subjects with our site review team, Annelieke pointed out that hreflang was mentioned on our website, but that we never did an article about it. Perhaps that is because for most sites, hreflang isn’t a ranking related issue. For the larger sites it could be, by the way. In…
  • Email marketing for your online shop

    Thijs de Valk
    24 Feb 2015 | 6:30 am
    While writing last week’s post about email marketing, I decided to also write a post about email marketing for ecommerce shops. This post will go into how you can leverage email in your ecommerce business to gain new, lost or recurring clients. Every subscriber counts It’s much easier for people to subscribe to your newsletter than it is to actually spend money and buy something at your online shop. So you’re probably getting a lot more newsletter subscriptions than you are getting sales. This is fine, of course, because you’re still able to reach out to these…
  • Photography SEO

    Michiel Heijmans
    18 Feb 2015 | 6:10 am
    Have you read my post on image SEO? On that post, I got this comment from Jerry, a professional photographer: In galleries, do you have any suggestions about what the ALT text should look like? The main concern is that we don’t want to be perceived as keyword spamming; using the same keyword in all the images of a given gallery. That’s a good question about photography SEO. When thinking about the optimization of photo galleries for Google, I could actually only come up with one main comment: write more text to accompany these photos. In this post, I will go over a number of random…
  • The basics of email marketing

    Thijs de Valk
    17 Feb 2015 | 6:51 am
    Last year, Michiel has written a few posts about social media marketing and how you (and we) could improve on it. This gave me the idea to highlight one of the marketing techniques that’s working out pretty well for us: email marketing. Today’s post will outline why you should start with email marketing, if you’re not doing it already, and how to make sure you’re getting the biggest impact from your emails. What is email marketing? Email marketing comes in many shapes and forms. However, it’s basically this: every email you send to (possible) customers with the…
  • rel=canonical • What it is and how (not) to use it

    Joost de Valk
    12 Feb 2015 | 6:00 am
    In February 2009, six years to the day from when this is published, Google, Bing and Yahoo! introduced the rel=canonical link element (Matt’s post is probably the easiest reading). While the idea is simple, the specifics of how to use it turn out to be complex. The basic premise is: if you have several similar versions of the same content, you pick one “canonical” version and point the search engines at that. This solves a duplicate content problem where search engines don’t know which version of the content to show. This article takes you through the use cases and the…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Penguin, SEO & the Apocalypse

    Ian Lurie
    2 Mar 2015 | 11:59 am
    SEMPDX invited me to talk penalties at Searchfest 2015 (You should attend 2016, by the way). Here’s my presentation, with some extra explanatory slides: Bear in mind that the data in here was generated by me, a History major w/ a law degree. So treat them with a healthy grain of salt. You can rely on the overall principles though: Ignore what’s going on around you When link building, balance risk and consequences, not risk and reward When recovering from a penalty, understand that you have to balance speed-to-recovery and conservation of authority The post Penguin, SEO & the…
  • Google, Mobile and Apps: I’m tired

    Ian Lurie
    27 Feb 2015 | 1:10 pm
    It used to be that, when Google announced yet another tweak to their algorithm, I rubbed my hands with anticipation. Now, it just makes me tired. Yesterday, Google announced that mobile-readiness is now a worldwide ranking signal, and that indexable apps will influence personal search rankings. I should be excited. I’m just tired. Not because I’m over 40. Not because I’m annoyed at Google. I’m tired because I know that every SEO on the planet will now scramble to create a half-baked Android app, littered with links, an effort to rank. Somewhere at Google, some…
  • 10 things I’d like to hear more often

    Ian Lurie
    23 Feb 2015 | 10:51 am
    I’m trying to become a more positive guy. So instead of a post like ‘10 things that make me weep for the species,’ or ‘10 reasons I want to swallow an HDMI adapter,’ I’m going with things I’d like to hear. Woo hoo! It’s Positive Monday! Note: These are my bad habits, too. I write these from personal experience on both sides. “We’ve been tracking the same conversions for 3 years.” Imagine mowing your lawn while it grows an inch a minute. It never ends. You just keep starting over, and over… If you change conversions…
  • Marketing Strategy for Search

    Ian Lurie
    19 Feb 2015 | 5:24 am
    I just did a presentation at Friends of Search (an amazing conference, by the way). I focused on strategic thinking for SEOs, PPCs and the like. Here are the slides: Check ‘em out. The post Marketing Strategy for Search appeared first on Portent.
  • The C Major Scale of Analytics

    Michael Wiegand
    22 Jan 2015 | 5:00 am
    Anybody who’s been in this business for a while knows their ABCs: Acquisition Behavior Conversion It’s built into Google Analytics, for God’s sake: And it’s a tried and true methodology for measuring. Problem is, we’re measuring to take action. If the lifecycle begins and ends with acquisition and conversion, we’re missing a lot of workflow steps as marketers. Every campaign needs planning and post-mortem phases. That’s the real job — not the numbers, but what we did to attain those numbers and what we’re going to do in the future to beat those numbers. So I think we need to…
 
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    search engine marketing - Google News

  • topseos.com Announces Leverage Marketing as the Tenth Best Search Engine ... - Marketwired (press release)

    2 Mar 2015 | 12:14 am
    topseos.com Announces Leverage Marketing as the Tenth Best Search Engine Marketwired (press release)NAPLES, FL--(Marketwired - March 02, 2015) - topseos.com has reported the rankings of the 100 best SEO firms for March 2015. Leverage Marketing has been named the tenth best company due to their impressive performance during the topseos.com ...SEO.IN Named Best Search Engine Marketing Agency in India by topseos.com MarketWatchtopseos.com Names Netmark as the Best Search Engine Marketing Agency for Digital Journaltopseoscom UK Announces Custard Online Marketing Limited as the Fourth Best IT…
  • Straight North Named Fifth Top Search Engine Marketing Agency by topseos ... - Marketwired (press release)

    2 Mar 2015 | 12:14 am
    Straight North Named Fifth Top Search Engine Marketing Agency by topseos Marketwired (press release)NAPLES, FL--(Marketwired - March 02, 2015) - topseos.com has reported the rankings of the 100 best search marketing agencies for March 2015. Straight North has been named the fifth best service due to their impressive performance during the ...
  • topseos.com Declares ThinkBIGsites.com as the Third Best Search Engine ... - Marketwired (press release)

    28 Feb 2015 | 12:00 am
    topseos.com Declares ThinkBIGsites.com as the Third Best Search Engine Marketwired (press release)topseos.com is an online producer of independent reviews and ratings. The ratings of the top online marketing firms are released monthly to assist businesses in connecting with search engine marketing firms which feature a history of effective solutions.
  • topseos.com Unveils The Upper Ranks as the Eleventh Best Search Engine ... - Marketwired (press release)

    28 Feb 2015 | 12:00 am
    topseos.com Unveils The Upper Ranks as the Eleventh Best Search Engine Marketwired (press release)NAPLES, FL--(Marketwired - February 28, 2015) - The independent authority on internet marketing, topseos.com, has named The Upper Ranks the 11th best search engine optimization company for the month of February 2015. The Upper Ranks was chosen ...
  • Netmark Named Top Search Engine Marketing Service by topseos.com for ... - Marketwired (press release)

    26 Feb 2015 | 12:12 am
    Netmark Named Top Search Engine Marketing Service by topseos.com for Marketwired (press release)NAPLES, FL--(Marketwired - February 26, 2015) - topseos.com, the independent authority on online marketing providers, has named Netmark the best search marketing agency for February 2015. Each month the independent research team at topseos.com ...topseoscom Acknowledges ThinkBIGsitescom as the Third Best Search Engine Consumer Electronics Nettopseos.com Declares Leverage Marketing as the Tenth Top SEO Company for Digital Journalall 19 news articles »
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    Search Engine Guide : Small Business Search Marketing

  • Do tricky marketing claims really help you as a marketer?

    23 Feb 2015 | 2:58 pm
    by Mike Moran "Drivers who switched to us saved an average of $538." Maybe you've seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right? Well, maybe not. This is actually a tricky claim, designed to fool us. It actually doesn't tell us a thing about whether this company has cheaper auto insurance rates than any other one. Many insurance companies make this claim and it is meaningless. The question is, "Is it good marketing?"Before we delve into that question, some of you might be dying to know why it is that this claim is meaningless, because it…
  • The 5 Biggest SEO Benefits of Blogging

    20 Feb 2015 | 1:17 pm
    by Jayson DeMers Blogging has changed dramatically over the past decade. What was once considered a niche hobby or small point of differentiation has become a common practice in nearly every industry. It's no longer a rudimentary aspect of business, either. It's a very strategic mechanism with a wide range of benefits - enhanced SEO chief among them. The State of the Blogosphere Blogs, bloggers and blogging; these are heavily-discussed topics of conversation in the world of business and marketing. Are you blogging, and do truly know what it entails? The facts will astound you if you aren't…
  • The Scientific Case for Online Marketing That Doesn't Get Results

    28 Jan 2015 | 7:15 am
    by Mike Fleming We've become spoiled.  Before the Internet, marketers had a very hard time quantifying the ROI they got from their advertising efforts.  In fact, a famous marketer of the past named John Wanamaker is credited with coining the phrase "Half the money I spend on advertising is wasted; the trouble is I don't know which half."  But they still did it.  They knew that advertising worked, they just didn't feel like they had a solid grasp on how, why, when, and where it worked.  There wasn't much that was highly measurable in those days. You…
  • Is traditional marketing dead?

    24 Jan 2015 | 8:25 am
    by Mike Moran It might sound like a provocative question, but it's a real question I was asked once at a speaking appearance. The hard part about answering such a question is that it's a matter of perspective. Digital marketing is certainly on the rise, but it depends on your company whether that means that traditional marketing is dead, merely sick, or A-OK. Like any good consultant, I know it is annoying to answer a question like this as "It depends" but you're a lot better off knowing how to think about this for your own business than hearing some apocalyptic pronouncement about marketing…
  • Go for the Big Win with Your Social Media Marketing Strategy

    14 Jan 2015 | 6:59 am
    by Stoney deGeyter Social media offers fantastic opportunities for content promotion. Opportunities that didn't exist even just a few years ago. But unlike traditional advertising, social media is less of a promotional platform than it is an engagement platform. That means you can't just use your social media accounts to accost followers with your "commercials."  Effective use of social media requires planning and strategic implementation. While old school advertisement allows you to pay for reach on other people's networks, social media requires you to build up your own audience…
 
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    Search Engine Journal

  • 7 Infographics to Make You a Better Blogger by @zacjohnson

    Zac Johnson
    2 Mar 2015 | 5:34 am
    Discover how top bloggers are growing traffic and making money with their blogs through these top blogging infographics.The post 7 Infographics to Make You a Better Blogger by @zacjohnson appeared first on Search Engine Journal.
  • Should You Customize Your #SEO Strategy For Specific Niches? by @tomdemers

    Tom Demers
    2 Mar 2015 | 3:45 am
    Most people would acknowledge that the contents of your site will play a major role in determining your SEO strategy. Few marketers or SEOs would argue the strategy for a large news-oriented publishing site versus a large e-commerce site versus a small SaaS site will be distinctly different, with varying level of emphasis on technical issues, content strategies, and link building tactics for each. It’s also pretty obvious that the amount of money and headcount you have to dedicate to your SEO efforts will impact what you can and can’t do as it relates to SEO. But there’s a third…
  • Get More Conversions Using These 12 Twitter Stats #Infographic by @MDMJonathan

    Jonathan Long
    1 Mar 2015 | 7:28 am
    Twitter is an excellent social media platform to grow your brand, both personally and as a company. It is great for introducing new prospects to what you offer, and for converting your existing followers into leads and sales. Out of all the marketers currently using Twitter, only 34% of them are successfully generating leads via the social network. Understanding Twitter can help you generate more leads isn’t going to magically make them pour in, and firing off random Tweets isn’t the best strategy, either. My company partnered with HubSpot to create the infographic below in order to…
  • #SMM 101: How to Leverage Twitter For Your Clients by @esornoso

    Eric Sornoso
    28 Feb 2015 | 7:47 am
    Although many online marketers see Facebook as the be-all and end-all of social media marketing, it is important to remember that Twitter is considered a more dynamic and flexible platform for brand promotion. Businesses and brands haven’t even scraped the surface of Twitter’s true potential. There’s a lack of information about Twitter advertising, so I wanted to a few methods that produce solid results. Did you know 80% of users on Twitter are accessing it via a mobile device? There is a real opportunity for businesses to reach potential customers no matter where they are or what…
  • This Month in #ContentMarketing: February 2015 by @dantosz

    Danielle Antosz
    27 Feb 2015 | 1:52 pm
    What happened in #ContentMarketing world during the month of February? Let's take a look.The post This Month in #ContentMarketing: February 2015 by @dantosz appeared first on Search Engine Journal.
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    Marketing Land - Internet Marketing News, Strategies & Tips

  • Twitter Enables Embedding Twitter Video On Websites

    Martin Beck
    2 Mar 2015 | 1:05 pm
    Taking a page from YouTube -- and beating Facebook to the punch -- Twitter now allows embedding its video without the tweet it came in. The post Twitter Enables Embedding Twitter Video On Websites appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • WAT-AAH Teams With Partnership For A Healthier America For Online Art Auction

    Steve Hall
    2 Mar 2015 | 10:25 am
    The water brand tries to position H2O as a cooler alternative to sugary drinks. The post WAT-AAH Teams With Partnership For A Healthier America For Online Art Auction appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • What Every Marketer Needs To Know About Digital Rights Management

    Leslie Weller
    2 Mar 2015 | 6:45 am
    Contributor Leslie Weller explores the six reasons DRM policies fail and how these failures can be detrimental to your business. The post What Every Marketer Needs To Know About Digital Rights Management appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Pandora Captures Mobile Attention Crown From Facebook In January

    Greg Sterling
    2 Mar 2015 | 6:22 am
    Pandora is now number one in time spent per mobile user per month, beating Facebook, according to comScore. The company shared the data with me in an email last week. Pandora grabbed the top spot from Facebook in January. Facebook had long been “time spent” app king in the US and still... Please visit Marketing Land for the full article.
  • Strategy Before Code: A Process For Valuable Analytics

    David Booth
    2 Mar 2015 | 6:13 am
    I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your website developers or IT department as an afterthought. I know, I know; I can already hear the protesting… “But I’m getting that hit report... Please visit Marketing Land for the full article.
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    Website Promotion Strategy

  • Three Things Lawyers Should Know About Blog Marketing and Social Media Promotion

    Chris Robertson
    27 Feb 2015 | 5:01 pm
    Marketing yourself or your law firm can feel like a tricky thing. There are ethical and legal considerations to take into account, as well as the chance of damaging your reputation as a “serious” attorney. Social media disaster stories about politicians, lawyers and CEOs who make serious missteps on Twitter, Facebook or their personal blogs are enough to give any lawyer nightmares – but blog marketing and social media promotion don’t have to be a mine field. There are many ways that lawyers can use blogs and social media accounts to drum up some serious rain for their practices, as…
  • 5 Social Media Marketing Tips for Small Business Owners

    Chris Robertson
    24 Feb 2015 | 5:35 pm
    Small business owners have a wide range of marketing objectives. They might include raising visibility, cementing brand identity, increasing sales and engaging new customers. Whether your goal is holding onto existing customers, engaging new customers or re-energizing inactive customers, social media is a vital tool for your marketing toolbox. These tips will help small business owners make the most effective use of social media marketing in conjunction with blog writing services and social media promotion. Build Your Audience The most skillfully crafted posts and messages are useless if no…
  • We Believe 2015 Will See the Return of Paid Website Traffic

    Chris Robertson
    23 Feb 2015 | 9:46 am
    This year will completely shake up the way business owners build traffic for their websites, says Majon International, one of the internet’s oldest and most distinguished online marketing companies. To stay current in the latest advances in the quickly changing internet marketing world, businesses will have to continually evolve the way they market their products and services. Successful Internet advertising will now require a thoughtful mix of new and old techniques, the company says, and more importantly, that mix will have to be tailored to meet the specific goals of the business. In…
  • Four Blog Marketing Rules That Were Made to Be Broken

    Chris Robertson
    19 Feb 2015 | 12:37 pm
    If you’ve got a business blog – or are thinking of starting a blog for your business or company – chances are good you’ve read a lot about How to Blog for Business. The problem with most of the advice you’ll read is that it’s written by people who don’t blog FOR business – they blog AS a business. The tips they swear by are great for people who make most of their money from a blog – not so hot if your plan for blog marketing is less about marketing your blog and more about marketing your business WITH a blog. If your plan is to use a blog to boost traffic to your business…
  • 5 Effective Social Media Promotion Tips

    Chris Robertson
    17 Feb 2015 | 4:00 pm
    Promoting your business on social media is no longer an option – it’s an essential part of any business marketing plan. Whether you use Facebook, Twitter, Google+ or one of the new visually-based social media platforms, your business will benefit from effective use of social media promotion. When you combine social media promotion with content marketing and blog marketing, you’ve got an unbeatable combination to drive customer engagement, increase traffic and boost your business profits. Not sure how to make the best use of blog marketing and social media promotion? Check out these tips…
 
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    The Search Agents

  • Display Retargeting for the B2C Marketer

    Daniel Carr-Crawford
    2 Mar 2015 | 11:54 am
      Last week, we explored how B2B marketers can best benefit from display retargeting campaigns. This week, let’s take a deep dive into B2C display retargeting campaign strategy. The B2C Marketer The prime asset all marketers, B2B, B2C, and beyond, must develop prior to launching their display retargeting campaigns is a diverse set of creative copy. By nature, display retargeting serves customers ads over and over and over again. To avoid becoming monotonous droll, you want to diversify your assets to serve customers as many different versions of ads as possible. With this goal in mind,…
  • Display Retargeting for the B2B Marketer

    Daniel Carr-Crawford
    23 Feb 2015 | 9:49 am
    Last year, display retargeting became the major player in online marketing. According to a report commissioned by Adroll, the majority of US brands committed 10-50% of their budgets to retargeting in 2014. This staggering percentage shows just how drastically the digital marketing industry is shifting toward reengaging customers via tracking. Just tracking customers isn’t the only ingredient making up the recipe for display retargeting success though – you also need to strategize. Any brand launching a display retargeting campaign must first develop a targeted strategy tailored to the…
  • Google’s Non-Mobile Friendly Warnings Will Affect Businesses, Big and Small

    Nicolas Jolin
    18 Feb 2015 | 9:52 am
    Recently, Google sent warning notifications via email and Google Webmaster Tools, warning webmasters that web pages need to be optimized with a mobile-friendly design or face losing rankings in search engine results pages. While Google has not formally announced any changes to its mobile ranking algorithm, these warnings suggest that one is likely on its way. If all signs indeed point toward that truth, then websites ignoring their mobile experience will most certainly pay a price. Google’s motivation for this change makes perfect sense considering A) Mobile search has officially supplanted…
  • How to Dominate the Local SERPs for Mobile Search

    Dale Wilson
    26 Jan 2015 | 3:06 pm
      People are searching on mobile more than ever. As Google pushes for a richer and more dynamic mobile search experience, how can local businesses dominate the SERPs for local searches conducted on mobile devices?   Spend More to Get More Mobile is the space to bid aggressively, for a few reasons. First and foremost, customers are becoming significantly more active on mobile each year. In fact, mobile Internet traffic actually exceeded desktop traffic for the first time over this past Thanksgiving weekend, solidifying mobile’s dominance in the search sector. Second, mobile screens…
  • Yahoo + Brightroll = The Future of Online Video Advertising

    Daniel Carr-Crawford
    7 Jan 2015 | 11:52 am
    Back in November, Yahoo! announced that it was acquiring Brightroll, the premiere online video advertising platform, for $640 million in cash. For advertisers, this was huge news that will undoubtedly change how brands are marketed from here on out.   What This Means for Yahoo! The online advertising landscape, particularly its display subset, has changed significantly over recent years as digital video in particular becomes a go-to tool for many advertisers. While Yahoo is still a major purveyor of traditional display banner and native ads, it has lagged significantly in the video…
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    eMarketer Articles and Newsroom Posts

  • Article: Are We Watching the Death of SMS?

    1 Mar 2015 | 8:01 pm
    Over-the-top mobile messaging services like WeChat have been growing in popularity. Rising usage of such services has hurt SMS traffic and revenues—a trend that's not stopping any time soon.
  • Article: Here's Why Purchasers Still Prefer Brick-and-Mortar

    1 Mar 2015 | 8:01 pm
    The physical store is still the most popular purchase location, according to recent research, and consumers don't plan on this changing in 2015. Seeing and trying on merchandise prepurchase and the immediacy of in-store buys are top reasons for brick-and-mortar purchasing. One online channel does give brick-and-mortar shops a run for their money: the PC.
  • Article: B2B Marketing: Where Are the Dollars Going?

    1 Mar 2015 | 8:01 pm
    About half of business-to-business (B2B) marketers expect their marketing budgets to increase this year. Where will they spend those dollars? Employees will be the biggest expense, followed by marketing programs and campaigns. The large majority of B2B marketers will also have access to additional money and funds outside of the official marketing budget.
  • Article: Tablets Expand Mobile Ad Impression Share in Germany

    1 Mar 2015 | 8:01 pm
    Most mobile ads in Germany are seen on smartphones. However, the smaller screens are losing share to tablets and other connected devices. In terms of operating system, Android rules for impressions and continues to strengthen its lead over iOS.
  • Article: How Mobile Is Search in China?

    1 Mar 2015 | 8:01 pm
    In China, a greater share of searching than ever is occurring on mobile devices as opposed to desktop and laptop PCs. According to recent research, nearly 430 million people in the country used a mobile search engine last year, representing 77.1% of all mobile internet users.
 
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    97th Floor

  • Episode 010: High Level Outreach and Best Relationship Building Practices

    Shante Schroeder
    19 Feb 2015 | 8:30 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with 97th Floor digital marketers Jayme Jenkins and Jimmy Winskowski about high level outreach and connecting with high authority sites in all niches. You will learn: Why outreach is important: Brand mentions SEO benefits high authority links that help with , search engine rankings, communicates […] The post Episode 010: High Level Outreach and Best Relationship Building Practices appeared first on 97th Floor.
  • Marketing for the People: Giving Something Back at 97th Floor

    Wayne Sleight
    22 Jan 2015 | 1:18 pm
    Here at 97th Floor, we believe that the best gifts are the ones that provide the recipient with an opportunity to help others. This is why for our holiday card this past December, we created the #20helps campaign. We wanted to be able use our success as a company and as individuals to help others. […] The post Marketing for the People: Giving Something Back at 97th Floor appeared first on 97th Floor.
  • Episode 009: Creativity in Digital Marketing

    Shante Schroeder
    13 Jan 2015 | 8:30 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with 97th Floor employees Chase Larson, lead Digital Marketer and Rachel Bascom, content writer. You will learn: What creativity means in digital marketing–affects all facets from social media to content campaigns. Writing is like a stand alone art form, so creativity is key in how […] The post Episode 009: Creativity in Digital Marketing appeared first on 97th Floor.
  • Episode 008: Women’s Role in Digital Marketing

    Shante Schroeder
    6 Jan 2015 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder and Jayme Jenkins, lead digital marketers at 97th Floor, discuss women in digital marketing – specifically what they’ve encountered and advice for women in the industry. You will learn: A few theories on why the industry is predominantly male More and more women drawn from different […] The post Episode 008: Women’s Role in Digital Marketing appeared first on 97th Floor.
  • Episode 007: J.T. Daily on Successful Online Marketing

    Shante Schroeder
    30 Dec 2014 | 8:30 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with J.T. Daily of Drug Rehab. DrugRehab.org provides resources and information for people to overcome their addiction(s). You will learn: Talks about his career, how he got into the industry. I think it’s really important before you start investing time, money and resources online–you have […] The post Episode 007: J.T. Daily on Successful Online Marketing appeared first on 97th Floor.
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    John W. Ellis

  • AdWords Video Remarketing

    John W Ellis
    24 Feb 2015 | 3:34 pm
          (This article was originally posted on CrescentInteractive.com) Video’s role in marketing is dramatically increasing every day. Recently, Twitter added promoted videos as an option. Last year, Facebook enhanced video metrics. Video remarketing is another great option within Google Remarketing by opening up your audience to a much larger list. Expanding the audience provides great value when you have a list of people that have expressed interest in your services by watching a video. In fact, it’s not just video viewing. YouTube remarketing provides…
  • Remarketing Lists for Search Ads

    John W Ellis
    10 Feb 2015 | 3:41 pm
          (This article was originally posted on CrescentInteractive.com) If you have attended any of my presentations of have read any of my blog posts over the past 3 years, you’ll know that I am big fan of Remarketing. One recent new addition to Google is Remarketing Lists for Search Ads (RLSA). This allows you to create unique search ads for previous site visitors. Of course, I say “new”, RLSA was first introduced in 2013, allowing you to create unique messaging to previous site visitors. Being able to dive deeper into the search traffic, will allow you to…
  • Google Fiber Coming To My Street

    John W Ellis
    27 Jan 2015 | 6:48 pm
    With the announcement today that Google Fiber is coming to Nashville, the first question everyone had is: What about my street?
  • Facebook Atlas

    John W Ellis
    8 Oct 2014 | 2:09 pm
    Facebook recently introduced, or rather re-launched, Atlas. Atlas is an ad-serving platform that will allow Facebook ads to show on sites, outside of Facebook. I wrote about the new platform in detail at CrescentInteractive.com: Facebook calls this People Based Marketing. This is essentially what Google Remarketing is. It targets people, not sites. But Google Remarketing could have cornered this market if Google+ would have taken off like they hoped. Facebook and Atlas now have the advantage of a much larger group of users to pull from. Great for advertisers … and maybe consumers too. One…
  • SEO Podcast: Welcome

    John W Ellis
    18 Jul 2014 | 9:43 am
    Listen in iTunesHave you checked out my new podcast yet? I’d love for you to give it a listen. We’ve recently published episode 3. I have many search engine topics lined up over the next few episodes, including bringing on several of my search engine marketing friends. We will talk about the latest topics in the world of SEO, PPC, Social or anything else that relates to search. Essentially, I will have co-host every episode. We will discuss current industry news. We’ll see where the conversation takes us. You can find all 3 Episodes here: Small Business SEO Podcast Episode 3 –…
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • Could Event Marketing Be Your B2B Golden Ticket?

    Kelsey Jones
    26 Feb 2015 | 7:30 am
    If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. In fact, according to a study released by InsideSales.com in mid-2013, event marketing was the second most effective B2B marketing tactic in generating leads and driving brand awareness. Below are some of the ways…
  • 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

    Derek Edmond
    24 Feb 2015 | 7:15 am
    A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. Those tactics in summary: YouTube Integration Trade Show Appointments Generate Leads for Exports Local Optimization (Office / Dealer Locations) Leverage Technical Support eBay As An Additional Channel The only recommendation no longer relevant…
  • 5 Super Simple Ways to Show Your Readers You Understand Them

    Stacy Thompson
    19 Feb 2015 | 7:30 am
    Recently, I spent a week stuck in the Midwest due to travel complications getting back to Boston (remember summer?? Yeah, I don’t either). During my extended stay at my mom’s, my daughter ran in circles around the house (cabin fever, M&M’s, and new maracas from grandma make for a powerful combo) while I tried to work in the other room. My mom kept popping in to “check on me,” which invariably meant she wanted a timeframe for when she could release the reins and observe the toddler play from the safety of her couch. “What are all those tabs open on your screen?” she asked…
  • 20 Truths I’ve Learned as a Content Marketer

    Ryan Young
    17 Feb 2015 | 8:00 am
    B2B and B2C marketers alike are more commonly implementing strategies and increasing budgets devoted to content marketing than ever before. Even though it seems like every organization, product, and individual has an associated blog, it’s become apparent to me as a content marketer that not everyone seems to get it when it comes to content marketing, and that can be a huge difference maker. I’m not sitting here on a pedestal ready to name the Ten Commandments of content marketing, but I do believe there are some content marketing “truths” that need to be understood and taken seriously…
  • 6 Great B2B Business, Marketing, and Strategy Books

    Kelsey Jones
    12 Feb 2015 | 6:30 am
    It’s been proven that high income earners read more books than other demographics. According to Tom Corley’s Rich Habits, 88% of the wealthy read 30 minutes or more each day for education or career reasons, versus 2% of the poor. That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins This is a classic business book that is…
 
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    The Search Engine Marketing Blog @ MoreVisibility

  • Learn Straight from the Experts – Google Workshop Returns to Ft. Lauderdale March 4, 2015

    Christina Fournier
    24 Feb 2015 | 1:05 am
    In an ever-changing and competitive online landscape, it can seem difficult to always stay on top of the best practices and trends of interactive marketing. But, luckily for South Florida online marketers, we’re bringing the latest information to you. MoreVisibility has partnered with Google for the 4th time to present our Advanced Tactics for AdWords, […]
  • Automate Remarketing List Optimization With “Smart Lists”

    Max Braglia
    18 Feb 2015 | 9:18 am
    Retargeted consumers are 70% more likely to complete a purchase as compared to non-retargeted consumers. But remarketing is not only about conversions; in fact, it is an extremely cost effective way of building brand awareness. Simply put, remarketing is a “must-do” in your interactive advertising efforts. One very effective way to leverage Google Analytics data […]
  • Expert AdWords Bid Strategies for Driving ROI and Building Brand Awareness

    Max Braglia
    31 Dec 2014 | 1:41 am
    As with any ad platform, marketers fail and succeed in AdWords based on the strength of their strategies. Bid strategies in AdWords should begin with your specific needs, goals, and budget. Depending on what your needs are, there are two main bid strategies in AdWords – one that optimizes for ROI and one that optimizes […]
  • Learning from the AdWords Auction Insights Report

    Andrea Hamilton
    18 Dec 2014 | 1:29 am
    The Google AdWords auction environment is extremely competitive and constantly changing for every business that chooses to compete for the coveted “click.” Knowing where you rank amongst your competition is important to anyone responsible for tracking the effectiveness of your ad spend within Google AdWords.  While some large companies choose to invest in competitive data […]
  • Introducing Bing’s Universal Event Tracking

    Andrea Hamilton
    16 Dec 2014 | 1:28 am
    In October 2014, Bing announced their latest and greatest advancement – Universal Event Tracking (UET) – a simple, one-pixel solution for tracking events and measuring campaign performance and conversions. UET is now available and ready for implementation with advertisers. The beauty of the UET is that it allows you to track multiple interactions and can […]
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    The Invesp Blog: E-commerce and Landing page Optimization

  • [Webinar] Getting 2x more conversions from product pages – Thursday 3/5/2015

    Ayat Shukairy
    2 Mar 2015 | 3:40 am
    Join us for another information filled webinar! For the majority of e-commerce stores, a product pages should convert the majority of its traffic through proper persuasion, anxiety alleviation, and better usability. However, product pages for many e-commerce websites suffer from a low Product Page Effectiveness Rate (PPER). In this webinar you will learn: What is Product Page Effectiveness Rate (PPER)? How can you improve your e-commerce product page effectiveness? What are the bottle necks that are stopping visitors from clicking on the “add to cart” button? We understand that your time is…
  • Conversion Optimization Through Storytelling – Without Really Trying

    Stephen Da Cambra
    25 Feb 2015 | 4:03 am
    No website is optimized that doesn’t relate to its customers. Even the most secret space program intranet site, used only by the highest-functioning rocket scientists, must relate to that audience if it is to achieve its goal. Relating to Your Customers So conversion optimization comes from making your website or landing page more relative to your customer. But how do you do that? The good news is, merely by presenting your products, you relate to your customer. Presumably they’ve found their way to your site through an interest in what you sell. Unfortunately, that level of customer…
  • Improving Website Navigation: How re-designing website navigation increased conversions by 50%:

    Ayat Shukairy
    24 Feb 2015 | 1:37 am
    Many companies don’t realize the importance of continuously evaluating the website from the visitor’s perspective. The catch is that it’s never “one type of visitor.” Considering where and how customers will pick up “scent” (the trail for conversion) varies from one market segment, buying stage, and persona to the next. Last week, Khalid and I presented our webinar on the topic of buyer momentum and scent, which if addressed on a website can produce optimal results and raise conversion rates tremendously. The webinar was centered around a case study…
  • Customer Acquisition Vs.Retention Costs – Statistics And Trends

    khalid
    23 Feb 2015 | 4:01 am
    Did you know that it costs five times as much to attract a new customer, than to keep an existing one? The first rule of any business is to retain customers and build a loyal relationship with them, and thereby avoid customer acquisition costs. It’s a well-established fact that 44% of companies have a greater focus on customer acquisition vs. 18% that focus on retention. Also, it’s true that only 40% of companies and 30% of agencies have an equal focus on acquisition and retention. Check out our infographic, ‘Customer Acquisition Vs. Retention Costs – Statistics And Trends’ for more…
  • The Challenges of Online Marketing in 2015

    khalid
    17 Feb 2015 | 4:47 am
    My previous post was about creating successful online strategy for business this year. While 2015 comes with great promises, there are few challenges that online business owners must keep in mind and be ready to deal with. 1. Google Algorithm Update Love it or hate it, Google continues to dominate the search industry. 50% of online searches are done on Google. For the online business, this means that Google is a force that one can hardly ignore. This would be a non issue because we can all learn the ins and outs of Google requirements; except for the fact that the guys at Google seems to…
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    ReelSEO Video Marketing

  • Long-Form Video Content Set to Increase its Market Share [Report]

    Greg Jarboe
    2 Mar 2015 | 8:10 am
    A new industry report indicates that long-form video content is poised to increase its market share as publishers develop more original programming for viewers. Long-form video advertising is also proving popular, with a 43% increase in views on long-form ad content year-over-year.
  • Viral Video Roundup for February 2015: Speed Dating & Power Rangers

    Andy Smith
    27 Feb 2015 | 10:33 am
    We take a look at some of the most successful branded ads and user-generated video content that has gone viral this month, and discuss what lessons marketers can learn from them.
  • How to Optimize YouTube Videos for Mobile Devices [#TubeTalk #61]

    Dane Golden
    26 Feb 2015 | 11:54 am
    Half of all YouTube traffic comes from mobile devices so what is the best way to optimize your videos for mobile? On this week's TubeTalk podcast we discuss getting the most out of your mobile traffic analytics, explain the difference between the YouTube mobile apps, and confirm which annotations work on phones and tablets.
  • Vidcon 2015 Welcomes ReelSummit - Exclusive Discount for Industry Track

    Mark R Robertson
    24 Feb 2015 | 3:26 pm
    For those of you that have been lucky enough to attend our annual ReelSummit event, where we brought marketers, brands, retailers, and storytellers together to celebrate the business of video, we have some news for you. The good news is that we have secured an exclusive opportunity for ReelSEO and ReelSummit fans to attend a worthy alternate event with an exclusive discount.
  • Are You Misleading Viewers? How-to Best Disclose Sponsored Videos & Why [How-To's Day #4]

    Andy Smith
    24 Feb 2015 | 12:28 pm
    It's a fact that many online video creators are still not disclosing sponsorships they received for some of their video content, and that's totally against current FTC guidelines. In this week's How To's Day, we discuss how you can properly disclose your paid endorsements, and why you need to.
 
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    HigherVisibility

  • 6 Unorthodox Funnel Optimization Strategies to Double Your Growth

    Amanda DiSilvestro
    2 Mar 2015 | 5:30 am
    Last Tuesday I attended the SEJ Summit by Searchmetrics in Santa Monica where I was lucky enough to hear a great presentation by the Keynote Speaker Neil Patel. Patel has been a big name in the industry for several years and manages successful companies like KISSmetrics, CrazyEgg, and QuickSprout. We were lucky enough to interview Patel on our blog here last year and gain a little bit of insight into his philosophy on business and online marketing. His presentation focused on 6 funnel optimization strategies that can help you double your growth. You’ll see that he had real data to back up…
  • Resources to Help Improve Site Speed in 2015

    Amanda DiSilvestro
    26 Feb 2015 | 5:24 am
    The speed of your website both for mobile and for desktop has always been important, but it’s only now in 2015 that Google seems to be getting serious about making this a known issue; particularly in the mobile space. Back in January of this year Google sent out mass notifications to webmasters if their websites were not mobile-friendly. Of course these notifications were generally only sent to websites that dealt with serious load time issues (sometimes when 100% of pages are affected) or if a webmaster probably knows his/her site is not mobile friendly, but it’s a clear indication that…
  • Google News: AdWords Upgrades, New Local Guides App, Search Impact Report Goes Live

    Amanda DiSilvestro
    25 Feb 2015 | 5:26 am
    Last week we saw a few announcements from Google that will affect small businesses over this next year. It’s important to stay up to date on the latest new features and options coming out, so check out three of last week’s announcements below! AdWords Now Segments URL Editing Tools This announcement comes from AdWords and focuses on making editing faster and easier. The new segmented URL editing tools help users manage tracking updates by giving access to the landing page portion of their URL and the tracking information separately. In other words, you no longer have to stop your ad from…
  • Twitter and Google Partner Up: What You Need to Know

    Amanda DiSilvestro
    24 Feb 2015 | 6:28 am
    This might not be the first time Google and Twitter have tried to make a partnership work, but it looks as though this one is here to stay. Essentially, the partnership means that Google will have access to Twitter’s Firehose, or tweets and data, and will be able to index tweets immediately. Although we’re not entirely sure when the partnership will hit, we do know we’re going to start seeing changes in the first half of 2015. This means that it’s time to go into overdrive when it comes to Twitter and thinking about rankings. Whether you’re ready for it or not, this partnership is…
  • 10 Ways to Improve the ROI of Your Thank You Page

    Amanda DiSilvestro
    23 Feb 2015 | 5:49 am
    Once you have an overall online strategy for your website and your SEO is on track, it’s time to break down each page of your website and make sure it is optimized for the best ROI. Thank You pages aren’t necessarily the first thing you might think of when you think “ROI opportunity,” but believe it or not there are a few things you can do to help improve this page. Fortunately, this is one of the easiest pages to edit and revise; even if you threw it together so long ago and so quickly that you’ve forgotten what it even looks like. Top 6 Ways to Improve the ROI of Your Thank You…
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    Internet Marketing

  • Affiliate Summit East 2013 – Through Google Glass – Part 2

    Darin
    10 Feb 2015 | 6:00 am
    After being pulled away to a meeting, here is – Affiliate Summit East 2013 – Through Google Glass – Part 2 Incoming search terms:yieldnexusXY7Elite Affiliate
  • Affiliate Summit East 2013 – Through Google Glass – Part 1

    Darin
    9 Feb 2015 | 7:00 am
    I just realized I never posted this on the blog for everyone to see. It was posted on my Google+ account but never uploaded to my Youtube Channel or embedded on the blog. So it’s long overdue and here it is !!!
  • MOBE Motors

    Darin
    5 Feb 2015 | 11:38 am
    “How You Can Get The Car Of Your Dreams… Without Having to Pay For It!” Here’s How: If you’re a MOBE affiliate partner, you simply need to promote our products, services, and live events. Every time you earn a commission, you’ll also be earning MOBE Motors Points. These points can be traded in for cash to be used towards the lease of your brand new car. In other words, MOBE will cover the costs for you – and you get to drive the car. It really is that easy! All you need to do to have MOBE pay the lease each month is keep up your monthly volume (don’t…
  • One Is Greater Than Zero – Gary Vaynerchuk

    Darin
    5 Feb 2015 | 6:00 am
    It baffles me to see how many people think they are bigger than they actually are. People will ask me questions like “How do I get into the New York Times?” or “How do I get a meeting with that CEO?” My reply? One is better than zero. Thanks Gary for giving it to us straight !!! Gary VaynerchukVayner MediaCEOOne Is Greater Than None - Gary Vaynerchuk
  • Affiliate Summit West 2015

    Darin
    4 Feb 2015 | 11:47 am
    Did you miss Affiliate Summit West 2015? I get it, you couldn’t make it cause something happened that prevented you from going. It happens to the best of us. Affiliate Summit Well don’t be in the dark, here is everything that happened !!! Affiliate Summit West 2015 Day 1 Recap Affiliate Summit West 2015 Day 2 Recap Affiliate Summit West 2015 Day 3 Recap Videos from Affiliate Summit West 2015 Official Photos from Affiliate Summit West 2015 What you missed but John Chow caught at Affiliate Summit West 2015 As I find more Affiliate Summit West 2015 Coverage Content, i’ll update…
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    Flyte New Media

  • How to Capture Emails from Your Twitter Followers

    Rich Brooks
    17 Feb 2015 | 4:36 am
    Having a big following on Twitter is great, but turning your followers into email subscribers will generate far more leads and sales for your small business.  Bonus: this title is misleading. With the approach below you can capture emails from anyone on Twitter, whether they follow you or not! I’ve been asked many times how you can capture email addresses from your Twitter followers. Thankfully, Twitter doesn’t share email addresses with other users. However, there are ways in which you can turn not just your followers, but any Twitter user into an opt-in subscriber to your email list.
  • Three Content Curation Tools You Should Be Using

    Katrina Crowell
    4 Feb 2015 | 11:41 am
    For the past few years, those of us who are in the digital marketing field have heard the phrase, “content is king” pretty much relentlessly. And probably for good reason – within your website great content can help you woo customers and search engines alike. Outside of your website, in social media or email marketing, high quality content can help drive people to your website and also solidify you as a thought leader in your industry – an engaged, informed member of your industry community. Enter Content Curation This is where content curation becomes important. That is, sharing…
  • How Do I Set Up a Facebook Ad Manager Account for My Client?

    Katrina Crowell
    15 Jan 2015 | 1:40 pm
    ….When they don’t have an existing Facebook Ad Manager account?? Recently, I was helping a client launch a Facebook Advertising campaign that I was going be managing. Eager to get the campaign launched, I shared with our client the usual instructions for adding a new Ad Manager to your Facebook account, which is simple as adding a new user under your Ad Manager Settings.  But in this particular case, our client was brand new to Facebook Advertising. So, they didn’t have a Facebook Ad Manager account to which they could add me. To add to the trickiness of the situation, Facebook is…
  • Hashtags Explained: The Complete Guide to Hashtags in Social Media

    Rich Brooks
    19 Dec 2014 | 8:45 am
    Or, everything you ever wanted to know about hashtags but were afraid to ask your teenager. Let me guess: you’re reading this post because you just did a search on “hashtags explained” or “how to use hashtags in social media.”  You see other people and businesses tossing around hashtags like #seo, #smallbiz, or #b2bchat, and in your mind it’s as accessible as juggling chainsaws. #donttrythisathome There’s probably no easier way to tell a digital native from a digital naïve than their ability to use the hashtag. Trying to use hashtags when you…
  • 32 Marketing Experts Share Tips That Never Go Out of Style

    Katrina Crowell
    3 Dec 2014 | 4:39 am
    Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics. It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind. But the truth is, the more things change, the more they stay the same. So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style. OK, we included ourselves,…
 
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    Inside AdWords

  • Charge up your phones with call-only campaigns

    Rob Newton
    20 Feb 2015 | 12:09 pm
    People are living their lives online and engaging with your business in new ways.  With smartphones in hand, consumers are increasingly looking for products or services while on the go and then placing a call right away. In fact, 70% of mobile searchers call a business directly from search results.*Today we’re introducing call-only campaigns, a new and easy way for businesses to reach potential customers by prominently showing your phone number, business description and call button -- right when people are searching.Uniquely built for businesses that value phone calls more than website…
  • Staying on top of AdWords numerous new features - and learning how to best use them

    Rob Newton
    18 Feb 2015 | 10:01 am
    Did you know that over 200 products and feature updates launched in AdWords last year? With so many updates, many advertisers have shared that it can be hard to keep track of all the changes. On top of that, advertisers are looking for guidance about how to use AdWords so that they can better manage their accounts. We're listening.Starting today, you will find two new resources in the Learn tab of the Help Center that we hope will keep you on top of all the new AdWords innovations and help you understand how they work. The first is a chronological list of product updates. This “New AdWords…
  • Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results

    Rob Newton
    10 Feb 2015 | 12:34 pm
    Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together. You'll get high-performance insights into your ads and your website when you link your AdWords and Analytics accounts. Google Analytics does a vital job in this pairing: it shows you what happened after users clicked on your AdWords ads.We’ve put together a new Best Practices guide, Better Together: AdWords and Google Analytics, to help you get deep insight into your performance. When you analyze performance with the combination of GA and AdWords you…
  • Get faster and easier URL tracking with new Upgraded URLs

    Rob Newton
    9 Feb 2015 | 10:46 am
    URL management just got easier Constant connectivity has increased the ways that people engage with your business, meaning more data and metrics for you to use to manage ad performance.  That’s why we are introducing Upgraded URLs to provide an easier and faster way to manage and track important information about each click on your AdWords ads*. Upgraded URLs offer several benefits for advertisers, including: less time spent managing URL tracking updatesreduced crawl and load times on your websitenew ValueTrack parameters that help you gain additional insights about your ads.
  • Dimensional weight support in Google Merchant Center lets you specify more accurate shipping rates

    Rob Newton
    4 Feb 2015 | 8:19 am
    When shoppers search for the best deals online, they want to know the full cost of an item -- including the cost of shipping. In fact, we’ve seen that unexpected shipping costs are a common reason for users abandoning their online shopping purchases. That’s why we’ve been focused on making it even easier for you to showcase the right shipping cost to online shoppers, when they’re ready to buy.Carrier-calculated rates in Google Merchant Center are an easy and convenient way to set up accurate shipping rates if you use one of the supported carriers. In the US, several major carriers…
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    Bing Ads Blog

  • Event Announcement: Join us at the Bing Ads Search Day Event in Sweden on March 12th

    Jesper Riedel - MSFT
    2 Mar 2015 | 2:10 am
    After a successful Search Day on February 26th in Amsterdam we are now looking forward to our Bing Search Day event in Stockholm , Sweden on March 12 th . Register to gain insight into Bing’s online advertising strategy and product roadmap. An...(read more)
  • Bing Ads Editor 10.7 Has Arrived – Keyword Text Editing, Faster Downloads and More

    Devang Gandhi - MSFT
    27 Feb 2015 | 6:00 am
    We are pleased to announce the availability of Bing Ads Editor (BAE) 10.7, your desktop solution for large and multi-campaign management. The improved Bing Ads Editor has been revamped based on your feedback , sporting a host of new and enhanced features...(read more)
  • Tools, Insights, Training and More in the Bing Ads Agency Hub

    Tina Kelleher - MSFT
    25 Feb 2015 | 9:45 am
    Back when I first joined Microsoft in 2007, my job was to assist agencies with getting their adCenter (now, Bing Ads) campaigns up, running and firing on all cylinders. Because Microsoft was still relatively new to PPC advertising back then, do-it-yourself...(read more)
  • Bing Ads Power Tools Series: End the Data Scavenger Hunt with the Top Movers Report

    Eric Couch - MSFT
    24 Feb 2015 | 9:00 am
    On some days, knowing what exactly is happening in your PPC account can be a challenge... knowing why it’s happening can be even more so. As someone who’s done more than his fair share of account audits and deep dives, I know your pain. Change...(read more)
  • Hiring Someone To Do SEO – What Questions To Ask

    Duane Forrester - MSFT
    20 Feb 2015 | 9:00 am
    Early in my career with Microsoft, I helped run the search engine optimization (SEO) program at MSN. A challenge faced by all businesses at some point is a common one – who to trust. This pops up with almost every facet within an operation in a...(read more)
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    PPC Hero

  • Save Time On PPC Management – A Look At Reporting

    Rachael Law
    2 Mar 2015 | 9:15 am
    Whether you work at an agency or in house at a company, reporting is going to be a part of your PPC life. Read more at PPCHero.com
  • [Webinar] 11 Excel Tricks To Improve Your PPC Life

    Jamie Newton
    2 Mar 2015 | 7:30 am
    PPC and excel are like peanut butter and jelly or macaroni and cheese, you really can’t have one without the other (or at least its not as good a combination!). … Read more at PPCHero.com
  • Year-Over-Year Performance is Rarely “Apples-to-Apples”

    Kristina McLane
    2 Mar 2015 | 4:45 am
    People love to talk year-over-year performance – both the good and the bad. The problem with year-over-year performance is that a lot can change in a year. Read more at PPCHero.com
  • And the Hero Conf Guest Post Giveaway Winner is…

    Nate Hollander
    27 Feb 2015 | 11:15 am
    …JD Prater, Paid Search Specialist at Inflow! JD had what was by far our most popular blog post on 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved. For … Read more at PPCHero.com
  • Device Targeting Changes Coming To Bing Ads

    Bri Saxman
    27 Feb 2015 | 10:30 am
    Bing will further consolidate targeting by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources. Read more at PPCHero.com
 
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    Genuine SEO

  • Five Useful Tips For Web Design

    Josh Nadeau
    1 Mar 2015 | 2:21 pm
    Five Useful Tips That Can Help You Choose a Design for Your Ecommerce Website IntelligentlyMany firms use ecommerce websites every day to market their products or services. This is not surprising because ecommerce websites offer many benefits that could help your firm expand its customer base and improve its customer service economically.Many of these benefits can be maximized by choosing design elements for your ecommerce website intelligently. As a result, please read these five useful tips that can help you choose elements for an ecommerce website design intelligently.Compare Layout…
  • Easy Processes to Setting Up Your Online Business

    Josh Nadeau
    4 Jan 2015 | 6:55 pm
    An Easy Process to Setup Your Online BusinessExpanding Your Business is EssentialWhen it comes to any business, exploring new avenues that can create profits is vital to the overall success of the business. One of those alternatives that can help you reach new customers and sales is the use of the Internet. Although it may seem difficult to accomplish, creating an online store can actually be done with a simple process. Rest assured that with websites like web.com, you are sure to have your website ready in no time.A Custom Web DesignThese types of designing features can let you create a…
  • Using Alerts To Maintain A Business’ Good Reputation

    Josh Nadeau
    3 Nov 2014 | 10:17 am
    Using Alerts To Maintain A Business’ Good ReputationWhen a business wants to avoid negative press, it needs to make sure it signs up to get an online reputation alert every time negative comments are made about it. These powerful search engines are able to find negative commentary on the business anywhere on the Internet.The SearchThe search is ongoing for the business. Their name is being searched at all times, and it is attached to a search that looks for negative words. These comments are moderated by the program to make sure they are pertinent, and they are sent to the business…
  • 5 Essential Tools for Start-ups and Small Businesses

    Josh Nadeau
    9 Oct 2014 | 1:30 pm
    Start-ups are getting younger every day with kids going into business for themselves right out of school or before they even graduate. Having fresh perspective can be a good thing, but for those of your lacking office experience, here are five essential tools that guarantee a fighting chance in the ever-crowded small-to-medium sized business market.Professional EquipmentThere is nothing worse than spending time and money on a project only to be held back by technology. That can be in the form of a slow-loading website, poorly produced media, or buggy program. The first way to get around this…
  • Promoting Your Business With SEO Services

    Josh Nadeau
    10 Sep 2014 | 8:46 am
    When it comes to promoting your business online, few services can offer you the results that search engine optimization (SEO) can. Good SEO isn’t just focused on impressing the search engines such as Google, Bing, and Yahoo in order to increase your website traffic; it is also intended to help convert visitors into customers for your products and services.What is SEO?Many business owners are somewhat confused about what exactly SEO is, and what it can do for their business. They may spend the majority of their advertising and marketing budget into social or other forms of promotion;…
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    Location3 Media

  • Local Maps Love

    Alison Johnston
    27 Feb 2015 | 12:14 pm
    In certain social situations I find myself answering the same question: “What is it that you do?” A typical response: “I work in digital marketing, on the local team. We deal with online internet advertising. This just means we don’t actually make anything physical. It’s all online.” Common response: “That’s great, but what does it mean?” I often reply it means I work with maps, you know like Google Maps or the Apple Maps on your iPhone. I’m the one working behind the scenes to make sure the store information you are searching for is accurate. I…
  • Google Mobile Ranking Algorithm: It’s On

    Crystal Ware
    26 Feb 2015 | 12:17 pm
    Remember when we said the mobile algorithm was coming? We now have an official date from Google: April 21st. Starting April 21st Google will not just present mobile-friendly labels to users but will use specific mobile factors to rank domains in search results. This will result in more mobile-friendly websites ranking higher in search results and more relevant mobile app content appearing in search results. According to Google, the mobile ranking signals will affect mobile searches in all languages worldwide and “will have a significant impact in our search results.” This will most…
  • The Art of Communication: A Workshop with Hilary Blair

    Lucia Novara
    24 Feb 2015 | 3:38 pm
    Whether we’re developing pay per click ads, pitching a client or writing a blog post, as marketers our main job is effective communication: communication between the client and their target, communication between the client and our leadership and communication between our internal teams. So we are incredibly grateful to professional communications coach Hilary Blair (@HBVoice) for coming to L3 Headquarters this morning and schooling us on the finer points of getting our point across. Because a great idea isn’t worth anything if you can’t explain why it matters.
  • Healthcare Industry Knowledge Graph Changes

    Crystal Ware
    19 Feb 2015 | 7:59 am
    To improve the quality of search results for users looking for validated healthcare information, Google has started displaying knowledge graph information for more than 400 medical conditions. The content was compiled and curated by Google and then reviewed by a team of medical doctors. “All of the gathered facts represent real-life clinical knowledge from these doctors and high-quality medical sources across the web, and the information has been checked by medical doctors at Google and the Mayo Clinic for accuracy.” The knowledge graph cards will vary depending on the specificity of the…
  • Love at First Sight: Why I

    Robin Arlen
    16 Feb 2015 | 2:54 pm
    One common question that everyone seems to get asked at one time or another is “why do you love your job?” This is a pretty easy question for me to answer, but since it is February and the month of “love” I thought I would do a little deeper reflection and what I’ve found are some of the reason I love my job, very much correlate with reasons why I love my husband. I’ve been working in the agency world for nine years now and have been focused on digital marketing for five of those years. I’ve gotten to touch all types of digital marketing, but display marketing definitely…
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    Emarketed PPC & SEO Blog

  • 4 Header Web Design Trends That You Don’t Want to Miss Out On

    Emarketed
    20 Feb 2015 | 3:28 pm
    The header of your website is a focal point and the first thing potential customers will see and the last thing they will remember about your business. Here are a few trends that are hot for 2015: BIG, Bold Professional-Quality Images The idea is to create and use a modern image that’s so good that... read more
  • When to Give SEO the Cold Shoulder

    Emarketed
    18 Feb 2015 | 9:10 am
    SEO – All the time, 24/7. This mentality is exhausting and can actually end up hurting your website more than it is helping (see Google’s over optimization penalty).  In today’s world of search engine optimization, there are actually some instances where it is appropriate to “ignore” SEO. For the most part, it means focusing on... read more
  • 7 Signs of Ineffective Video Marketing

    Emarketed
    16 Feb 2015 | 9:10 pm
    When done the right way, video marketing is effective for marketers and beneficial to customers. When NOT done the right way, the results are severely lacking and may even be detrimental to your  business. Don’t fall victim to ineffective video marketing: 1) Creating videos for the purpose of keyword stuffing – Some businesses think that they’re... read more
  • Be Aware of PPC Company Scams

    Emarketed
    7 Feb 2015 | 4:27 pm
    So, you’ve decided to start PPC or begin searching for a new management company. There is so much to consider. Here’s a short list of things to be aware of when it comes to common scams associated with paid search: Third Party Reports If a company fails to show you reports directly from Google but instead... read more
  • Fix Website Problems Now or Later?

    Emarketed
    5 Feb 2015 | 2:04 pm
    Sooner or later, you’ll come across problems with your website. The question is what can be fixed now and what can be put off until later. Depending on your resources and budget, there are definitely some things that should be dealt with sooner rather than later. Fixing Problems Now Although small, typos, wrong pricing and... read more
 
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    Online Marketing Blog - TopRank®

  • Content and SEO Beyond Marketing – Optimized Digital Communications

    Lee Odden
    2 Mar 2015 | 5:44 am
    Content is the reason search began in the first place. In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web. During those early days, the web was as much about the experience of discovery, aka “surfing”, as it was about finding specific answers. Answers to what? Many marketers would have you believe the only content that exists is the information created in support of buyers to discover, consume and transact. But there’s far more to the web than demand generation and advertising. Content is created…
  • Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tightens Up

    Ben Brausen
    27 Feb 2015 | 2:55 am
    New Research Shows 95% Use Customer Reviews - PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting stats they found in the infographic above. Socialnomics Pinterest Was the Fastest-Growing Social Network in 2014 - Pinterest recorded the biggest percentage rise in active users of every major social network in 2014, reveals a new study. SocialTimes Google Testing A Label In Search Results For Slower Sites - Is your site unusually slow?
  • B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience

    Lee Odden
    26 Feb 2015 | 5:52 am
    What is the biggest mistake B2B marketers make with content? It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that doesn’t solve a customer information problem. Additionally, content that is presented out of context and unoptimized for customer experience can result in very poor performance. The reason for this mistake? A brand or marketer’s ego-centric view of the world. Whether it’s writing branded content to editorialize self-promotion or sticking only to topics…
  • All New Sophisticated B2B Marketing Guide for LinkedIn

    Lee Odden
    25 Feb 2015 | 3:03 am
    It wasn’t that long ago that most business marketers thought of LinkedIn purely as a place for online resumes and prospecting future hires. Today, with nearly 350 million members world-wide, LinkedIn has become a formidable marketing and sales resource for B2B marketers across the web. In fact, LinkedIn is evolving as a full marketing funnel solution through it’s mix of content and advertising solutions. In particular, through the LinkedIn Lead Accelerator that serves as a lead generation and nurturing service. While new product and service offerings are fine and good,…
  • How to Make a Marketing Impact with Instagram

    Joel Carlson
    24 Feb 2015 | 2:55 am
    From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for live posts from the winner of the contest March 25 -28. Boom! Making an impact and making it quickly is a primary goal of social media. You only have a few seconds to grab ahold of the attention of your followers while they’re scrolling through their stream, so impact is important. Instagram’s growth is closely related to the power of its users. One image can tell a full…
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    aimClear® Blog

  • The Power Of #SearchFest & Why Portland Means So Much To Me

    Marty Weintraub
    27 Feb 2015 | 12:57 pm
    In 2008, Portland’s now iconic regional search marketing conference took place at the Oregon Zoo. I stayed at the freshly opened Nines Hotel downtown and took a TriMet: MAX train to the venue. I was struck by Oregon’s gorgeous natural beauty, the earthy nature of the city folk, the food scene and how vital things felt here. I had no idea how meaningful Portland, her community and SearchFest would become to me. The speakers back in 2008 were of various reputation and experience, but overall inspiring for a small regional conference (which SearchFest was at the time). There was also a…
  • #Zenith2015 Agenda Live! Duluth’s Legendary Social Marketing Conference Returns

    Amber Krohn
    25 Feb 2015 | 8:02 am
    Each spring, digital marketing pros from across the country flock to the Zenith city for the Zenith Social Media Marketing Conference. Zenith is a true private business civic partnership between the Duluth Chamber and aimClear. We create the agenda, invite the speakers and sequence the conference with the Duluth Chamber each year. All proceeds are donated to FUSE, the Duluth Chamber’s organization devoted to keeping college grads in Duluth. The 2015 (fourth annual) conference will be held on April 30th, along the gorgeous shoreline of Lake Superior in downtown Duluth. Zenith…
  • PPC Pivot Tables & Charts: aimClear’s Deep in the Sheets (Episode 12)

    Dion Plakos
    18 Feb 2015 | 12:36 pm
    Continuing our pivot table series, this week’s episode of Deep in the Sheets shares how to efficiently organize data in pivot tables. Pivot charts arrange data in a visually appealing format and convey statistical changes over time. In this episode, we’ll also dive into: Return on Ad Spend (ROAS) Cost Over Time Distribution of Quality of Leads Tune in next time!
  • Organic LinkedIn Domination! Build A Top 1% Profile By Human Nature

    Marty Weintraub
    17 Feb 2015 | 1:56 pm
    Want hundreds or thousands of professionally relevant and absolutely real LinkedIn users to friend YOU, totally No Strings Attached? Wish when you post updates to your LinkedIn profile that many seriously connected LI users see your content for free? Dreaming your profile will rise to be in the top 1% of professionals like you, even #1? Know what insiders know. This article shares wholesome, totally white-hat networking techniques, which leverage human nature. The tactics we’ll highlight can easily help you reach these and other business goals. (If you’re a LinkedIn Ninja already, jump…
  • From Southern Comfort to the Land Down Under! aimClear’s Q1 Speaking Agenda

    Amber Krohn
    9 Feb 2015 | 7:30 am
    Let’s do this! The upcoming two months will be a thrilling time for aimClear as we trot around the globe to speak at and attend a multitude of conferences. We look forward to connecting with industry peers while sharing some of our own digital marketing gems. We’re pumped to offer a sneak peek at our quarter one speaking agenda. The first stops on the Q1 speaking whirlwind are the eSchool Media Marketing Bootcamp and SearchFest. At each event, Marty Weintraub, aimClear Founder and Evangelist, will reveal how to utilize social media to dramatically boost sales. eSchool Media Marketing…
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    Branded3

  • Check out @Branded_3’s top 5 campaigns this week

    Natasha Nanner
    27 Feb 2015 | 7:57 am
    In-keeping with our new tradition for 2015, the Branded3 Comms team gathered together once again this Friday to discuss our favourite PR and social media campaigns from the last seven days. Read on to find out which creative and comical campaigns made our top five… Samsung Samsung Electronics Australia launched their brand new virtual reality headset, the Samsung Gear VR (which happens to be powered by the Samsung Galaxy Note 4), in spectacular fashion recently by setting up a diving shop in the middle of the desert and inviting customers to swim with sharks. The shark dive was recreated…
  • Aim to end the search: Get @Stekenwright’s slides from today’s @Figaro_Digital Search seminar

    Felicity Crouch
    26 Feb 2015 | 8:30 am
    Today, Head of Search, Stephen Kenwright spoke at the Figaro Digital Search Marketing seminar on why businesses should focus on being the final search result for their audience. Stephen explained that businesses can benefit from greater search visibility and more conversions by being comprehensive and thinking about the intention of the searcher. Stephen demonstrated that by understanding what your audience is actually searching for and the questions they’re asking, you can ensure your site answers those questions and stops the user returning to search. If you missed today’s event, you…
  • Check out @Branded_3’s top 5 campaigns this week

    Maria Berz
    20 Feb 2015 | 8:52 am
    As, hopefully, you’ll have seen by now our Comms team gets together each week to pull together our favourite PR campaigns of the week so read on to see our five favourite this week! Burberry & Line- London Fashion Week Innovative luxury brand Burberry have teamed up with instant communications application Line to celebrate the London Fashion Week. Burberry will be streaming their Autumn/Winter 2015 show via Line live to Tokyo, where the application is hugely popular. The application is known for featuring stickers of celebrities and emoji-style characters. Line currently has more…
  • Creating content that sells: Download @Stekenwright’s guide from the @Figaro_Digital seminar

    Felicity Crouch
    19 Feb 2015 | 6:42 am
    Today, Head of Search Stephen Kenwright spoke at the Figaro Digital Content Marketing seminar on how to create content that sells. The talk demonstrated what content should look like when rankings and shares are the by-product of creative that drives business value. You can download Stephen’s write-up of his talk by using the form below, it includes an example of a piece of content we created for cosmetic surgery client, Transform: Download Stephen's article NameCompanyEmail Address With his forward-thinking content marketing insights, Stephen is a regular contributor to the Search Engine…
  • Mastering media relations & blogger outreach: Listen to @lauracrimmons’ podcast

    Felicity Crouch
    19 Feb 2015 | 4:08 am
    Earlier this week, Branded3’s Head of PR & Social, Laura Crimmons, was invited to take part in SiteVisibility’s Internet Marketing podcast – you can listen below. Laura was asked about best practices to master media relations and how best to approach blogger outreach. Referencing tools such as Gorkana and FollowerWonk, Laura gave advice on how to drive campaign success through seeding of content and social promotion. The interview comes before Laura’s expert workshop at Brighton SEO – one of the biggest search marketing conferences in the UK. Laura’s workshop on 9th April at…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Penguin, SEO & the Apocalypse

    Ian Lurie
    2 Mar 2015 | 11:59 am
    SEMPDX invited me to talk penalties at Searchfest 2015 (You should attend 2016, by the way). Here’s my presentation, with some extra explanatory slides: Bear in mind that the data in here was generated by me, a History major w/ a law degree. So treat them with a healthy grain of salt. You can rely on the overall principles though: Ignore what’s going on around you When link building, balance risk and consequences, not risk and reward When recovering from a penalty, understand that you have to balance speed-to-recovery and conservation of authority The post Penguin, SEO & the…
  • Google, Mobile and Apps: I’m tired

    Ian Lurie
    27 Feb 2015 | 1:10 pm
    It used to be that, when Google announced yet another tweak to their algorithm, I rubbed my hands with anticipation. Now, it just makes me tired. Yesterday, Google announced that mobile-readiness is now a worldwide ranking signal, and that indexable apps will influence personal search rankings. I should be excited. I’m just tired. Not because I’m over 40. Not because I’m annoyed at Google. I’m tired because I know that every SEO on the planet will now scramble to create a half-baked Android app, littered with links, an effort to rank. Somewhere at Google, some…
  • 10 things I’d like to hear more often

    Ian Lurie
    23 Feb 2015 | 10:51 am
    I’m trying to become a more positive guy. So instead of a post like ‘10 things that make me weep for the species,’ or ‘10 reasons I want to swallow an HDMI adapter,’ I’m going with things I’d like to hear. Woo hoo! It’s Positive Monday! Note: These are my bad habits, too. I write these from personal experience on both sides. “We’ve been tracking the same conversions for 3 years.” Imagine mowing your lawn while it grows an inch a minute. It never ends. You just keep starting over, and over… If you change conversions…
  • Marketing Strategy for Search

    Ian Lurie
    19 Feb 2015 | 5:24 am
    I just did a presentation at Friends of Search (an amazing conference, by the way). I focused on strategic thinking for SEOs, PPCs and the like. Here are the slides: Check ‘em out. The post Marketing Strategy for Search appeared first on Portent.
  • The C Major Scale of Analytics

    Michael Wiegand
    22 Jan 2015 | 5:00 am
    Anybody who’s been in this business for a while knows their ABCs: Acquisition Behavior Conversion It’s built into Google Analytics, for God’s sake: And it’s a tried and true methodology for measuring. Problem is, we’re measuring to take action. If the lifecycle begins and ends with acquisition and conversion, we’re missing a lot of workflow steps as marketers. Every campaign needs planning and post-mortem phases. That’s the real job — not the numbers, but what we did to attain those numbers and what we’re going to do in the future to beat those numbers. So I think we need to…
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    solar news HubSpot

  • The Benefits of Solar Energy

    28 Feb 2015 | 2:53 am
    The use of solar energy or energy from sunlight has many advantages. Let’s take a closer look at each of them. • Solar energy saves money. In 2006, we saw the highest jump in residential electricity rates. In some regions, increased to 60% was observed. Many experts agree that the trend will continue in the coming years. This means you have to pay more money to support their monthly electricity consumption. But if it produces its own energy, you can avoid paying the high cost of energy – especially now that energy prices are very unstable. On a larger scale, if American…
  • Solar Energy Systems for Pools

    26 Feb 2015 | 12:02 am
    If you have a pool, you know how much warming can mount your electricity bill. Solar systems for swimming pools offer an alternative method that does not devastate your bank account. Solar energy systems for swimming pools When most people think of solar energy systems, they think of large crystalline structures that are intended to collect a large amount of solar energy to convert solar energy. However, there are other uses for solar energy systems. One of the most ingenious uses for this technology is the use of solar energy for heating swimming pools. Using solar energy to heat your pool,…
  • Solar Energy Risks To Health

    21 Feb 2015 | 11:31 am
    Solar energy is a potential free electricity and water heating source. It has the power to take advantage of electricity in remote areas of the world. It seems to offer health and safety with power, but is it? Rarely health risks of solar energy are mentioned. This may be partly due to the limited use of this energy source. It may also be due to the lack of research in this area. Some have begun to study the health risks of solar energy, however, and if you study long enough, some estimates are available. Solar Thermal Risks Health Solar energy Health risks inherent in the design and…
  • Solar Energy Tips Everyone Needs To Know

    20 Feb 2015 | 3:21 am
    Solar energy can seem quite complicated if you are not familiar with the technology and products used. You just need the right information so you can take the opportunity by the horns. Read this article to learn of the many benefits that solar energy can provide homes and businesses. You need to understand how you can save energy after get it done by the solar power system you use. The battery power is stored until ready for use. Additionally, you can sell excess power to the utility to save even more. Effective solar panels are able to move. If the panels are stationary, you should choose a…
  • Solar Energy Tips You Can Start Trying Today

    18 Feb 2015 | 10:52 am
    Are you familiar with solar energy? Is there anything else you want to know about solar energy? If this is the case, you should learn everything you can and have a good plan for moving forward. Read on to discover how to take advantage of solar energy market. The number of solar panels to purchase, and its effectiveness has everything to do with the amount of energy your panels produce. You must do the math to figure out how many panels will be needed. It’s a good idea to get some very good signs for many poor. While maintaining solar panels, which should continue to work well.
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    Local SEO Guide

  • Dude, Where’s My Primary Category?!

    Dan Leibson
    26 Feb 2015 | 10:42 am
    Google recently rolled out their “primary category” requirement to Google My Business Locations bulk accounts. Instead of associating the first category per location in a bulk account as the “primary category”, the roll out is instead selecting nothing as a primary category for all locations in a bulk account.   This means that if you [...]The post Dude, Where’s My Primary Category?! appeared first on Local SEO Guide.
  • Google Now Outsourcing Local Packs to India

    Andrew Shotland
    5 Feb 2015 | 9:20 am
    We have been seeing a lot of mismatched locations in the local packs lately but this one takes the cake, er curry…: (Click to enlarge)   You know you can’t beat Nayana Eye Care in Pradesh. They’re “recognized by the Food Corporation of India” and have “world-class sterility.”The post Google Now Outsourcing Local Packs to India appeared first on Local SEO Guide.
  • 90′s Redux – Google’s Fanny Pack Continues to Expand

    Dan Leibson
    26 Jan 2015 | 9:48 am
    One of the benefits of working with local clients, both large and small, is that we see a lot stuff. Recently we have been conducting a rank tracking project for a large national brand with 1,300+ locations. This has has given us some interesting insights into the move from the local carousel to the local [...]The post 90′s Redux – Google’s Fanny Pack Continues to Expand appeared first on Local SEO Guide.
  • Is MapMaker’s Bad Data Grounds for Divorce?

    Dan Leibson
    13 Jan 2015 | 1:54 pm
    We have been playing around with Google’s MapMaker product a lot lately. While this won’t come as a shock to the seasoned local search professionals out there let me tell you, it’s a buggy product. Just the other day I had it return auto-suggest results in what I think was Dutch. While UI glitches are [...]The post Is MapMaker’s Bad Data Grounds for Divorce? appeared first on Local SEO Guide.
  • Yes Virginia, Publishing Does Help SEO…

    Andrew Shotland
    8 Jan 2015 | 10:23 am
      When you have been practicing SEO for years, you sometimes take the basics for granted. Then they hit you smack dab in the face and it’s like a breath of fresh air. Above is this blog’s organic traffic graph from November 29th, 2014 to today. While it’s hard to see, organic traffic for the [...]The post Yes Virginia, Publishing Does Help SEO… appeared first on Local SEO Guide.
 
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    Occam's Razor by Avinash Kaushik

  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
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    Internet Marketing Ninjas Blog

  • How To Build An Email List

    Ann Smarty
    2 Mar 2015 | 6:00 am
    [This is part of short series I am doing on explaining the basics. I’ll be linking to other parts of the series from the bottom of each article as they come] No matter where you are in our promotional stage, you need to build yourself a good email list. Here is why: emails go to people. They go directly to their inbox, on their request, and provides them with important information and links, while giving you a chance to sell to them. All while you go to them, not the other way around. With social media, you are competing with constant content from others around the web. On a Twitter…
  • Content Ownership, Modern SEO and Google’s Ever-Changing Roles and Offerings

    Jen Van Iderstyne
    27 Feb 2015 | 5:12 pm
    Philosophy and ideology make an appearance this week in some of the most popular and thought provoking threads. Whether we’re talking about who has rights to content when services are cancelled, best practices that stand the test of time or how Google can improve society, there’s no shortage of big picture questions to consider. Even specific events like Google Helpouts closing and Yandex bucking Android bundling, raise issues of information dissemination and precedent. Channel your inner SEO-Aristotle and weigh in on the quest for Search enlightenment. Copyright Infringement and DMCA…
  • Best Internet Marketing Webinars to Attend and Educate Yourself

    Ann Smarty
    23 Feb 2015 | 6:30 am
    Marketing, especially online, is one niche that is always changing. Every year we have new strategies, new tactics, new platforms to explore and avenues to go down. If you are a marketer, you know the feeling of having to scramble to keep up just after perfecting the latest PR craze. To get a better feel for the more stable and consistent updates in the industry, it is best to turn to the experts. Luckily, there are a lot of webinars out there that will give you all the information you need. Here are some sites that host *regular* webinars: Content Marketing Institute Webinars Focused on…
  • How Can Social Media Help Your Business?

    Ann Smarty
    16 Feb 2015 | 6:30 am
    It is hard to believe that anyone isn’t really on board with social media, but a lot of businesses haven’t quite managed to settle of a solid strategy. Small or local businesses in particular tend to create a page, and never come up with a cohesive way to work it to their advantage. Hiring an expert is a worthwhile investment with a lot of return. But not all business owners are convinced. What does social media really do for a brand, especially when that brand isn’t one of the well established names that permeate the global market? A lot, actually. While the success of…
  • Tweets on Google, Web Anonymity, Modern SEO Considerations and More!

    Jen Van Iderstyne
    13 Feb 2015 | 3:24 pm
    This week’s chatter is full of implications, from Tweets in the SERPS to white lists, bot activity and online privacy. A lot of what is being talked about really only scratches the surface of what one idea or one small change could become. While SEO often forces us to stay in-the-moment, part of the fun of the industry is always looking ahead. For every change or new development  that happens right now, we can only imagine where the ripple effect will end. Tweets Now a Part of Google SERPs in Realtime Twitter has finally handed over the keys to the kingdom to Google, in the form of an API,…
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    Posts from the Econsultancy blog

  • Nine of the best social campaigns and stories from February 2015

    David Moth
    2 Mar 2015 | 7:42 am
    The start of a new month means it’s time for our regular roundup of news stories and campaigns from the world of social media. As always it’s necessary to add in the caveat that you won’t find any hard metrics or ROI in this post.Read more...
  • How well is your digital marketing performing?

    Graham Charlton
    2 Mar 2015 | 7:14 am
    How would you like to receive a free personalised copy of the Adobe 2015 Digital Marketing Survey? The report, which Econsultancy has helped to produce, reveals which optimization tactics savvy marketers will use in the next 12 months and gives tailored recommendations on how to build your own winning strategy. In order to receive your free copy all you have to do is complete the survey by clicking on this link. Once you have completed the survey you’ll recieve a personalized report that shows how you score against the major industry benchmarks and what you can do to get ahead. Read…
  • Marketing Budgets 2015: digital investment continues to grow [infographic]

    Christopher Ratcliff
    2 Mar 2015 | 6:00 am
    77% of companies plan to increase their digital marketing budgets, the highest rate since our Marketing Budgets survey began, and up from 71% last year. This stat is taken from our Marketing Budgets 2015 Report, published in association with Oracle Marketing Cloud. Read more...
  • 14 best branded Instagram videos from February 2015

    Christopher Ratcliff
    2 Mar 2015 | 3:39 am
    Welcome to our monthly round-up of the best branded Instagram videos from the last four weeks. As I said at the top of this month’s Vine round-up, it being February you  can probably expect the usual mixture of Valentine, pancake and Oscar related mirth. You’ll also get to enjoy some cool polar bear action too. Anyway, it probably just took you longer to read that introduction than it will to watch all these videos, so let’s get on with the show.Read more...
  • Two things you need to sync content calendars across search, social & PR teams

    Kevin Gibbons
    2 Mar 2015 | 3:03 am
    Every time I meet with new digital teams, although each is different, I’ve started to notice they all share a similar trend of challenges. Surprisingly it isn’t always what you’d expect, it’s simply the ability to have everyone working together towards an aligned goal to get things done.Read more...
 
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    Fathom

  • Rebranding the Company Name? Tips for the Digital Side

    Michael Mazzone
    27 Feb 2015 | 8:37 am
    Companies change their names and website domains for a number of reasons, including right after a merger, completing an acquisition or just to re-launch their brand and identity. What is oftentimes overlooked, though, is how do you let the digital world know you changed your name? Changing your legal name is usually a one-step process, albeit maybe a painful one, involving a day at your local Social Security office. But, it is the aftermath—new driver’s licenses, updated credit cards, changing bank accounts, cell phone and health insurance billing, even your email and social…
  • Health Systems’ 5 Most Common Digital Advertising Mistakes

    Joe Castro
    24 Feb 2015 | 11:11 am
    In the course of doing digital marketing consulting and management for several different health systems nationwide, Fathom has found their digital advertising accounts typically have several common problems. (We’ve even graded the paid search performance of the Truven 15 Top Health Systems.) Hospitals can make better use of advertising dollars and increase return on paid search by avoiding the following pitfalls. 1. Geo-targeting too large of an area. Geo-targeting is such an important aspect of driving new patients and service line growth for a health system. When working with limited…
  • Is Your Content Strategy Unhealthy? Use This Symptom Checker

    Haley Hite
    23 Feb 2015 | 12:01 pm
    As a healthcare marketer, you know the importance of reliable, factual medical content. You know that 86 percent of patients conduct a health-related search before seeing a doctor. [Click to Tweet] Many of these people are looking online for a diagnosis before they seek an official one. But what about you? Have you taken a proactive approach to your healthcare content strategy? If you were to give it a diagnosis based on your own research, would it make you turn to a content professional for help? Unhealthy Content Strategy Symptoms The first step is to identify the symptoms of an unhealthy…
  • 9 Signs It’s Time for a New Manufacturing Website

    Kevin Lewalk
    20 Feb 2015 | 10:56 am
    ALERT, ALERT! Is your website up to par? Statistically, you have about 7seconds to capture your visitor’s interest on your manufacturing website. Yep, that’s it—7 seconds. In some cases, even less. If your site looks outdated or doesn’t function correctly, chances are you will lose that visitor. And most likely, you will have lost them forever. If you don’t want that to happen, read these 9 signs to find out if your site needs a refresh. #1. Your branding has changed. Your manufacturing company’s branding has changed, but your website has not. This happens more often than…
  • Entrepreneurial Marketing Secrets: Recognizing Opportunities

    Paul Richlovsky
    17 Feb 2015 | 1:56 pm
    Amy Wilkinson, author of The Creator’s Code, recently wrote on LinkedIn about the ability to recognize competitive imperfection in a marketplace as a major element of entrepreneurial success. Marketers can learn much from her analysis of what separates the most successful entrepreneurs (like Jack Ma and Elon Musk) from the also-ran’s. Extraordinary results come from what she calls entrepreneurial alertness, a kind of hyper-awareness of opportunities that results from atypical business thinking. And by atypical, she means something beyond logical analysis and strategic planning…
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    johnon.com

  • SEO Security, Threat Intelligence, and Competition

    john andrews
    2 Mar 2015 | 12:14 pm
    I was reading about a security course over at Black Hat when it dawned on me… this is just like SEO. The US Special Operations Forces pioneered a methodology called F3EAD, which enabled amongst other things the ability to take out insurgent and terrorist networks. Acronyms aside… F3EAD sure sounds cool. And “taking out” insurgents […]
  • On Practitioners, Policymakers, Business, and Authority

    john andrews
    10 Feb 2015 | 11:41 am
    Deleted, because I’m exhausted. It just won’t make any difference… you have lost, and the big players have won.   Update: therefore, it’s time to address the future of online marketing & SEO.    
  • It’s OK to be Late

    john andrews
    5 Feb 2015 | 6:20 pm
    It must be a slow news month, because I’ve been seeing a disproportionate number of people whining in public about other people being late to their meetings & appointments. Mostly these are people I do not respect: social media gurus, self-help experts, “authors” of pop business books, professional speakers, venture capitalists, placed startup CEOs and […]
  • Six Ways Matthew Ingram is Wrong about Andrew Keen Being Wrong about the Internet

    john andrews
    28 Jan 2015 | 11:10 am
    Matthew Ingram published “Six ways in which Andrew keen is wrong about the internet [sic]” and I have to say, “what nonsense”. It’s so much fluff, wrapped in stock photography and Modern Typography, that it’s comical (to me… an admitted Silicon Valley Outsider). So here on my ugly little blog, where an audience 0.0001% the […]
  • Visit Spain in April : DomainingEurope.com

    john andrews
    27 Jan 2015 | 11:27 am
    Updates: As I update this post, you’ll find the additions either as UPDATE asides like this one, or at the end where I extend the post to reveal some of the activities I secretly engage in when on conference travel in foreign lands. DomainingEurope.com is an annual conference held in Valencia, Spain every year. I’ve […]
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    clickTRUE

  • 3 Reasons Why Your Marketing Efforts Fail: It Has Nothing To Do With Your Marketing Strategy!

    Nicole Chang
    15 Feb 2015 | 5:51 pm
    The most common sign of your marketing efforts failing is that the budget spent on marketing did not lead to an increase in the number of conversions or an improvement in conversion rate. Have you ever wondered why your marketing efforts fail? "Our marketing strategy is ineffective." "We used the wrong marketing tactics." These answers are likely to be the first to come to mind. Instead of assuming that your marketing strategy doesn't work, perhaps the problem lies somewhere else… 1. Long conversion funnel Every marketing campaign has a goal. Whether your goal is…
  • Uncover Your Competitor’s Online Marketing Strategy For Their Website In Singapore

    Adrian Tan
    10 Feb 2015 | 12:08 am
    The question that never dies… Is my website better than my competitors'?  And the follow up…How do I come up with an online marketing strategy that will crush them like cockroaches?  Most literature you read will tell you to focus on the marketing of your website rather than worry about your competitors'. However, in Singapore, being competitive is in our bloodline. For example, our students instead of celebrating after their exams, are more likely to worry about how they have done vis-a-vis their classmates. While our adults commonly like to find…
  • Is Your SEO Agency Any Good? Ask Yourself These 7 Questions!

    Wayne Liew
    4 Feb 2015 | 4:30 pm
    Can you resonate with the following scenario? You have been working with this SEO agency for some time now. The monthly reports presented seem flawless and justified. Yet, you are not excited about what they are doing for you. Something doesn’t feel right, but you are not sure what questions to ask. Stop worrying. In this article, I am going to help you to evaluate your SEO agency. No, I am not going to trash them outright. That is up to you. All I want you to understand is where the feeling of insecurity comes from, as well as the right questions to ask your SEO agency. SEO could…
  • Is your SEM vendor doing a good job? Here are 5 tips to evaluate whether they are up to par.

    Nellie
    27 Jan 2015 | 12:15 am
    Having run many search engine marketing (SEM) campaigns, we often find it peculiar that many clients are simply obsessed with clicks. Many seem to assume that clicks = traffic = sales. Well, that’s almost like saying that people who visit your store will most definitely make a purchase!   This unhealthy obsession for clicks is often most pervasive when companies hire Media agencies to run their campaigns. Media agencies often report statistics as they would with traditional media. E.g. buying $X ads will bring you X impressions. Likewise paying $X dollars will bring you X clicks or…
  • This is Why You Should NOT Chase Facebook Likes

    Ken Wong
    6 Jan 2015 | 4:07 pm
    Does your online marketing strategy involve building and using Facebook Likes?   If you currently collect Facebook Likes and then blast out promotional messages for free through organic Facebook posts, you’ll likely need a new strategy.   Let me tell you 2 reasons why:   1. Facebook now bans the practice forcing users to Like your page before they can join your contests This was a widespread practice for many companies in Singapore and Malaysia to gather a lot of Likes quickly. but now it is no longer allowed by Facebook.   Your Facebook page is likely to take a big…
 
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    Add3

  • Native Advertising Pt. I: Native Ads + Social Media

    Zoe Robinson
    23 Feb 2015 | 12:52 pm
    Native advertising is one of the more popular buzzwords in digital marketing lately. Although it made a quiet debut in 2011, this form of advertising has become increasingly mainstream in the past year, and is predicted to be one of the largest digital marketing trends of 2015. What Is Native Advertising, Anyway? Good question. In short – think “advertorial”- though there are differences. Native advertising has many forms, and it is less conspicuous than most other forms of advertising. The very definition is disputed, but in the most basic sense it is branded content that…
  • AdWords Fundamentals Exam Flash Cards

    Sarah Berkov
    17 Feb 2015 | 5:30 pm
    What’s the AdWords Fundamentals Exam? You can’t become AdWords certified like a BUNCH of people at Add3 unless you pass a couple tests. The first test on the list – the Google AdWords Fundamentals exam – is the first certification required before taking any of the other AdWords test, such as the Advanced, Display, Shopping, and others. The Fundamentals test is really an introduction to Google AdWords overall and is designed to test your knowledge of on the functions of AdWords and the basic knowledge required to use it properly.  You really shouldn’t be…
  • What The Google/Twitter Deal Means to SEOs

    Ben Lloyd
    12 Feb 2015 | 7:30 am
    You may have heard – Google and Twitter struck a deal to give Google access to Twitter’s “firehose” of tweets. Presumably, this deal marks the return of “realtime search” to Google’s search results pages in the near future. What Does the Twitter/Google Deal Mean to SEO’s? In reality – this deal means very little for most SEO’s and brands. Truthfully, we don’t know how they plan to implement & display tweets. But if it’s ANYTHING like last time around, a live stream of tweets featured in the search results…
  • The Danger of Too Many Cooks in the Copy Kitchen

    Nik Amar
    4 Feb 2015 | 8:00 am
    Copy by Committee Kills Creativity Whether you write for your product, or have an agency that handles it for others, a copywriter is a key asset to use. Together, two copywriters can make even better stuff, bouncing ideas off each other like a ping pong stalemate. The second set of eyes on a given project can also catch those silly mistakes that happen when someone has worked on something by themselves for too long. Now let’s add a third copywriter. There’s more bickering than consensus, and now there’s voting that can be won by a majority – never a good idea in creative work. Now add…
  • Are You Content With Your Content? 5 Key Proofreading Tips

    Nik Amar
    28 Jan 2015 | 8:00 am
    Checking for errors in writing can be a tedious task, especially as more and more content gets written every day by every company. However, if you want your content to be considered among the “good stuff” that gets Retweets, Likes and +1s, you need to invest in a little proofreading. You don’t need a dedicated staffer for the job, just someone on your team with time, and typically not the person who wrote it – a second person catches things that the writer has glazed over in their mind. As luck would have it, good copy and content lend themselves to better SEO results. Good copy,…
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    Ker Communications

  • Google Will Make Mobile-Friendly a Ranking Factor on April 21st

    Nick Ker
    26 Feb 2015 | 8:13 pm
    Starting April 21, Google will be expanding its use of mobile-friendliness as a ranking signal. This change will affect searches in all languages worldwide and will have a significant impact on search results… Google Will Make Mobile-Friendly a Ranking Factor on April 21st is from Ker Communications
  • Which Is Better: SEO or PPC?

    Nick Ker
    25 Feb 2015 | 10:56 am
    Comparing SEO to Pay Per Click as if they were an "either/or" choice is like comparing apples to oranges. Just for the sake of discussion, let's compare them anyway… Which Is Better: SEO or PPC? is from Ker Communications
  • SEO in 2015 and Beyond – It’s Not All About Google

    Nick Ker
    26 Jan 2015 | 12:12 am
    This time of year, SEO blogs are full of… predictions for 2015. As the internet as we know it "disappears", people will find your business in ways you have not imagined… SEO in 2015 and Beyond – It’s Not All About Google is from Ker Communications
  • 3 Things That Doom SEO Campaigns From The Start

    Nick Ker
    5 Jan 2015 | 3:59 am
    Are You Being Your Own Worst Enemy? Some very common things that will almost guarantee your SEO campaign will ultimately fail... 3 Things That Doom SEO Campaigns From The Start is from Ker Communications
  • Website Audit: Find Out What Went Wrong With Your SEO

    Nick Ker
    26 Dec 2014 | 4:44 pm
    This is not one of those automatic and humorously inaccurate "type in your website and we'll tell you some things that don't mean much" free website analysis tools you may have tried… Website Audit: Find Out What Went Wrong With Your SEO is from Ker Communications
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    Koozai.com

  • The Twitter and Google Deal: What, Why and How to Use it

    Ali Moghadam
    26 Feb 2015 | 2:32 am
    Early in February 2015, a great big slab of news landed in everyone’s news feeds – Twitter and Google had struck a deal to show tweets in SERPs. Déjà vu? Maybe it’s 2009 again… But how can this help the parties involved, why are they going for it? And what does this mean for your SEO?“Big whoop” I hear you say, “My account’s been indexed forever”. Google has long been able to crawl some of Twitter (and around 7% of all tweets), throwing data into the index and pulling it up if and when it matters. But the thing with tweeting is that it’s instant. Crawling (by…
  • SEO & Content Working Better Together

    James Perrin
    25 Feb 2015 | 4:19 am
    This is the transcript for our new video.Hello, today we’re going to be talking about how to get your SEO and content teams working better together. So there’s a variety of ways in which we’re going to do this. We’re going to look at project management, strategy, delivery, and results.So, as we all know, SEO and content teams are now inextricably linked when it comes to the delivery of a digital marketing campaign, specifically an SEO campaign. So it’s important to make sure that everyone working on a campaign is all pulling in the right direction and all singing…
  • Content What? A Beginner’s Guide To Content Marketing

    Jenny Williams
    24 Feb 2015 | 12:54 am
    I recently experienced a surprise encounter that saw me educating a 50-something-year-old sporting acquaintance about what I do for a living. After five minutes into the discussion, it dawned on me, the misconception that everyone out there knows the ins and outs of Content Marketing simply isn’t true.I soon came to the very real discovery that from an outsider looking in, the Digital Marketing industry could be considered by some as pretty alien and an obscure industry that needs explaining to those not familiar with how Content Marketing works and what we do. So here it goes. Keeping…
  • Koozai Turns Nine – Happy Anniversary Koozai!

    Ben Norman
    20 Feb 2015 | 7:23 am
    February 21st 2015 marks the date that Koozai will be celebrating nine triumphant years in the Digital Marketing industry.However, as that day falls on a Saturday this year, we’ve decided to celebrate today instead, and have treated the team to some tasty donuts from Krispy Kreme.These last nine years have flown by, and it seems like only yesterday I was signing the papers and turning Koozai into a limited company.2014 was a huge year for our brand, so let’s take a look back at some of the highlights:Always GrowingWhilst we’ve had to say goodbye to a few valued team members and friends,…
  • Content Marketing Lessons From Marvel & DC Comics

    Harry Gardiner
    19 Feb 2015 | 2:32 am
    In the last decade, comics have gone from a niche market to a global phenomenon. Two companies have been major players in driving this popularity, Marvel and DC.Home to the likes of Spider-Man and Batman, respectively; these giants of industry have used numerous Content Marketing techniques to push comics, and the culture surrounding comics, into the mainstream. Let’s take a look at how they’ve managed this feat, and how your businesses can learn from this.Crafting Universes With ContentLet’s start where both these companies started out, with comics. Both Marvel and DC have been…
 
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    SEOAndy

  • Is SEO Really Evil? An Interview for the Boagworld Podcast

    Andy Kinsey
    26 Feb 2015 | 4:32 am
    This week I am on the Boagworld Podcast, recorded in January, talking about the realities of SEO in a modern world. Paul a while ago said that ‘seo is useless‘ basically, only to then backtrack once he realised just how wrong he was. In the podcast we speak about all kinds of things, including: What SEO actually is How SEO fits into the ‘bigger picture’ How some SEO is bad and can harm websites Is SEO just about Search Engines? Is SEO the right name for what we do A holistic approach to SEO and Digital Marketing Social Media and SEO? Information Architecture and…
  • Social Media Image Sizes – Your Simple Guide

    Andy Kinsey
    21 Feb 2015 | 8:36 am
    Creating amazing graphics for Social Media can be a pain in the backside, tools like Canva make it easy at times but aren’t really flexible enough for many use cases. In this article I will be talking about the sizes of images used for Facebook, Twitter, Google+ and Pinterest. Think of it as your simple guide to images for social media. All sizes in pixels. Facebook Image Sizes Profile Photo – 180 x 180 Minimum – 160 x 160 Cover Photo / Image – 851 x 315 Minimum – 399 x 150 Timeline / Newsfeed Images – 1200 x 900 Link Images (timeline / newsfeed) –…
  • 7 Simple Ways to Love Your Website This Valentines

    Andy Kinsey
    10 Feb 2015 | 11:02 am
    Valentines is just a few days away, businesses have begun to have fun with valentines marketing ideas but what about your website… For me there is no better metaphor for how you should care for your website than to look at Valentines Day. Each Feb 14th we show someone how much we love them, in one form or another, we make a huge effort – we do it again at their birthday and at special times of the year like anniversaries… and maybe Christmas too. That is 4 times of the year we make a real effort to show someone special we love them. The metaphor works because that is what…
  • Why Landing Pages Are Awesome

    Andy Kinsey
    5 Feb 2015 | 6:36 am
    Landing Pages are a tool I often talk about during SEO Training sessions or when talking to groups who have the fundamentals of SEO (such as meta tag, image and content optimisation) pretty much spot on. But I haven’t really talked about them in a blog post, and given they are a key part of your website today I want to change that. Define: Landing Page A landing page is the location of arrival of a visitor (where they “land”) this can be from any external source, though typically are aimed at search engine and social media traffic. In its most basic form, a landing page…
  • Brands Getting It Together for Valentines Day

    Andy Kinsey
    27 Jan 2015 | 7:28 am
    We all love a bit of cheesy advertising, whether its Christmas or Valentines or maybe even Easter. Advertising at these seasonal points tends to break down the ‘normal’ barrier and conventions of advertising and brand engagement. For the past few weeks I’ve been looking across the web for some of the best (and odd) advertising pushes made during the Valentines period each year. There are a ton to choose from, but here are 5 of the advertising campaigns I love the most. 1. Free Cot from IKEA! IKEA Australia in 2012 offered a free cot for babies who were born 9 months after…
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    Brick Marketing - SEO Marketing Solutions Company » Brick Marketing Blog

  • Your Website is More Than Your Homepage

    Nick Stamoulis
    2 Mar 2015 | 1:00 am
    Your homepage is an important part of your website. It generates the lion’s share of your website traffic and essentially is like an introduction to not only your website, but also to your company. The homepage needs to be well designed, user friendly, and optimized properly. However, website owners need to remember that there are many layers to their website and the homepage is just that top layer. While reviewing Analytics reports, a client recently noticed that the organic traffic to their homepage had dipped slightly. Why did this happen? Is it something to worry about? Because it was…
  • SEO Practitioners Wear Many Hats

    Danielle Bachini
    27 Feb 2015 | 1:00 am
    Whenever that question comes up in social settings, “So, what do you do?” How are we SEOs supposed to answer? Simply saying, “I do SEO” isn’t going to cut it. While SEO has certainly become more mainstream, we’re still likely to get the follow up, “And what does that mean exactly?” Well, good question! It certainly means something very different than it did even just five years ago. So as SEOs, what are we? Here’s what I think: Researchers An important part of our role is conducting research. We need to research the client, the industry, the competition, and the keywords…
  • Guest Blogging Should Be Mutually Beneficial

    Nick Stamoulis
    26 Feb 2015 | 1:00 am
    By now we all know that guest blogging shouldn’t be done strictly for links. That approach could land you in hot water with the search engines. However, guest blogging is still a worthwhile marketing tactic since it’s great for building brand exposure (for the author) and providing website visitors with quality content (for the website owner). That is, of course, if it’s done properly. Guest blogging is only valuable if both the guest blogger and the website posting the guest blog get something out of the arrangement. Both parties need to evaluate each other to determine if it’s the…
  • What Does “Thin Content” Mean?

    Danielle Bachini
    25 Feb 2015 | 1:00 am
    For years now we’ve associated the Google Panda algorithm with “thin content”. Web pages that have this “thin content” will be punished and see a drop in ranking and organic search traffic. But what does it mean, exactly? There is a common misconception that “thin content” means “not enough content”, but that’s not exactly accurate. Author Stephen Kenwright makes a great point for this argument in an article over on Search Engine Watch: We only need consider that some of the sites that have been hit hardest by Panda over the years – article marketing sites and press…
  • Twitter is Giving Google Access to Their Update Stream

    Brick Marketing
    24 Feb 2015 | 12:30 am
    From 2009 to 2011, Twitter gave Google access to their full stream of tweets, commonly known as the “firehose”. Google often used this information to fuel their news section of the search results and give people real-time search results. Google has been displaying social content in the SERPs for a long while now. Late last year, Google started displaying social media accounts other than Google+ in the knowledge graph box for brands and businesses. And obviously Facebook and Twitter profiles show up right under a company’s website when people search for them by name. So it surprised a…
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    Chaosmap Media » Blog

  • 6 Uncommon Reasons Why You Should Use WordPress For Your Website

    jon rognerud
    26 Feb 2015 | 10:41 am
    The invention of website templates made it possible for the average consumer to build a website with ease. WordPress has taken template-based website building to the next level by automating and integrating a number of basic development processes and SEO functions that otherwise would take someone hours or even days to complete. From the original blogging-centric platform to the total CRM system it offers today, WordPress is now the widely most used website-building platform for businesses of all types and sizes. If you’re struggling with coding and SEO issues, and are looking for a…
  • The Most Useful Business Tools Executives Must Use

    jon rognerud
    24 Feb 2015 | 8:47 pm
    Business owners are limited in what they can personally handle. While most would prefer to see each task through from start to finish, it’s just not feasible. To-do lists grow just as a company does, and owners are forced to delegate even more responsibilities to others. It can be hard to offload duties, since you still want to be sure they’re being done properly. For this process to work smoothly, you’ll want to entrust some online solutions. Here are a few key areas to focus on. Be Secure Whether you’re in a technology business or not, most facets of your business are run online.
  • Are You Making These Mistakes in Your Facebook Advertising?

    jon rognerud
    24 Feb 2015 | 4:08 pm
    Critical mistakes new advertisers make with Facebook Advertising You’re trying to drive more leads and money into your business. You heard that the Facebook ads platform is a great option. As you begin pouring money into Facebook advertising, you realize after a while that you’ve spent hundreds or thousands of dollars but with very low clicks and no/low conversions. Like any other advertising method, Facebook comes with its own risks. If you’ve lost all hope, you might be interested to know that many marketing professionals and business owners experience a great…
  • The 5 Most Popular Free WordPress Themes For Small Business This Year

    jon rognerud
    20 Feb 2015 | 3:25 am
    The clock is ticking and we have entered a brand New Year. In business, content creation and content management is not stopping anytime soon and is one of the more valuable things you can do for your business. Combine this with a smart content marketing and promotional strategy in search engines and social media, and you will build authority and trust with your audiences. While there are many content management systems available, WordPress stands alone. WordPress has tapped into a new and growing audience of website designers and developers who want to create a great-looking, easy-to-navigate…
  • Don’t Get Social Without a Social Media Strategy (Facebook)

    jon rognerud
    6 Feb 2015 | 3:59 pm
    According to TechCrunch, over 30 million small businesses have active pages on Facebook. Facebook also reports there are over 645 million views on local Facebook pages with over 13 million comments. It’s easy, and free, for business to get started on Facebook, but that also means you’re in stiff competition to attract a loyal audience. Fortunately it’s not difficult to plan and execute a Facebook social media strategy that works for your business. Here are some tips to get started: Setting Up Your Account Dive into Facebook by creating a business page. Simply log in to your personal…
 
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    Have Results SEM Blog

  • 23 Questions to Ask yourself before creating a new website

    Mina Younan Guerguis
    27 Feb 2015 | 11:40 am
    Whenever a Google employee is asked about what needs to be done to recover from Panda, they refer to a blog post by Google Employee Amit Singhal that gives a checklist that you can use on your site to determine if your site really is high quality or not. Here is the list:Would you trust the information presented in this article?Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?Would you be…
  • Unified Device Targeting with Bing Ads

    Mina Younan Guerguis
    27 Feb 2015 | 8:06 am
    'Bing Ads' sent me this email yesterday: In October 2014, Bing Ads rolled out tablet-related device targeting changes. Beginning March 23, 2015 Bing will further consolidate by adding smartphones into a single, unified device targeting option, with bid modifiers available to help manage traffic from various sources. Once this migration is complete, with a single campaign setup, you will automatically reach people across the Yahoo Bing Network wherever they are searching: on smartphones, tablets or PCs — while enjoying the controls you need to help you meet your search…
  • PPC ads on Google Play Store SERPS

    Mina Younan Guerguis
    27 Feb 2015 | 7:34 am
    Like with Adwords ads on Google SERP (Search ads), Mobile app developers will soon be able to run PPC ads on the Google Play results page.It is of course different than the current mobile advertising system, where advertisers (whether app developers or anything else) could target only other mobile apps.The ad listing will look something like the Adwords ads we see everyday on Google Search Engine Result Pages.Google Play now reaches more than 1 billion people on Android devices in more than 190 countries, helping a growing number of developers like you build successful global businesses. In…
  • Track Visits to Unused Domains on Google Analytics

    Mina Younan Guerguis
    26 Feb 2015 | 9:41 am
    Every now and then I come up with a new idea of a website and brainstorm to find a good brand (domain) name for it that is not already taken. Then I buy it, get busy, and did not have the time after that to do it. But anyways, what if I want to know how many type-in traffic I am receiving to all these domains? Of course I could create a Google Analytics account and embed its tracking code and keep an eye on the traffic. However, that does not seem convenient if you do not have much traffic that worth monitoring them in a separate account. Or, if you have hundreds of these parked domains, and…
  • 20 Reasons Localization Is Essential To Website Conversions

    Mina Younan Guerguis
    24 Feb 2015 | 12:31 pm
    Thanks to the global reach of the internet, website localisation is one of the best things you can do to increase website conversions. By creating a culture- and language-specific version of your website for each demographic market you target, you become a truly international business. All businesses, even small online retailers, can benefit from localization. In fact, you can’t afford not to have localized websites, and here are 20 reasons why.1. It offers global expansion and increased reach.Although English is still the predominant language online, other languages, most notably Chinese,…
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    blog.ispionage.com

  • 39 Ways to Know You Earn a Living from PPC Marketing

    Joe Putnam
    25 Feb 2015 | 6:00 am
    We put together a list of 39 ways to know you earn a living from PPC marketing with the help of several generous PPC experts (all listed at the bottom of the infographic). We had a lot of fun putting this list together and hope you have just as much fun reading it. And if The post 39 Ways to Know You Earn a Living from PPC Marketing appeared first on .
  • 5 Brands to Follow (and Study) on Instagram

    Joe Putnam
    18 Feb 2015 | 9:47 am
      There was a point in time when to be accepted onto Facebook’s social network you needed to have an active college email address. As you can imagine, there weren’t 1.19 billion monthly active users, which is the amount of users Facebook surpassed last quarter, but it made Facebook a special experience for college students. I The post 5 Brands to Follow (and Study) on Instagram appeared first on .
  • 3 Valuable PPC Advertising Lessons You Can Learn from Uber

    Joe Putnam
    11 Feb 2015 | 5:00 am
      Here at iSpionage we like to study campaigns from advertisers who spend a significant amount on PPC advertising and appear to be doing a good job managing their campaigns. One such advertiser is Uber, the now famous taxi reservation and ridesharing app. From what we can tell, Uber is spending as much as $500,000 The post 3 Valuable PPC Advertising Lessons You Can Learn from Uber appeared first on .
  • 8 Sure-Fire Ways to Beat Out Your Top PPC Competitors [Webinar]

    Joe Putnam
    9 Feb 2015 | 8:55 am
    We’re excited to announce a webinar we’re doing with PPC Hero on Thursday of this week titled 8 Sure-Fire Ways to Beat Out Your Top PPC Competitors. The webinar will feature Jamie Smith, iSpionage’s VP of Growth, and Cassie Oumedian, Senior Digital Specialist at Hannapin Marketing. The webinar will cover expert tips such as: How to The post 8 Sure-Fire Ways to Beat Out Your Top PPC Competitors [Webinar] appeared first on .
  • 4 Reasons Why You Should Be Monitoring Competitor PPC Landing Pages

    Joe Putnam
    4 Feb 2015 | 8:55 am
    Here at iSpionage we recently released a new product—Campaign Monitor—that makes it easier to manage and monitor Enterprise-level PPC campaigns. More specifically, it saves screenshots of competitor landing page (among other things) and sends daily alerts whenever competitors add new ad copy, keywords, and landing pages. We think it’s pretty slick, especially when it comes The post 4 Reasons Why You Should Be Monitoring Competitor PPC Landing Pages appeared first on .
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    Webiny

  • The Power of the Community

    Sven Al Hamad
    6 Feb 2015 | 10:02 am
    In the focus of recent feedback that I got, I think there is a need for me to justify some of the decisions we made while developing Webiny Framework.
  • How good is PHP?

    Sven Al Hamad
    9 Jan 2015 | 12:18 am
    I've been writing PHP applications for the last 10 years. PHP is still, mostly thanks to Wordpress, the most used server-side language on the Internet (source). It is used on more than 82% of all websites. But why, with all that “glory” some developers say is really bad language? They often use the term "spaghetti code”, slow or even evil.
  • The Vision behind Webiny

    Sven Al Hamad
    27 Dec 2014 | 9:24 am
    I want to use this blog post to pass along our vision and goal for Webiny. It’s not always easy to show and make somebody feel the same energy and enthusiasm that we currently have within our team, but I'll do my best.
  • What is Webiny Framework

    Sven Al Hamad
    15 Dec 2014 | 9:56 am
    Webiny Framework is just another PHP based framework ... yes that's TRUE, and this blog post is exactly about that. I will talk about why we created a new PHP framework, how do we plan to develop it further and why should you try it out.
  • Project Update

    Sven Al Hamad
    24 Nov 2014 | 11:18 am
    A brief status update on the project roadmap, and current activities.
 
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    Medical, Dental Practice Marketing

  • Improve Your Written Communications

    admin
    24 Feb 2015 | 3:05 am
    Is your style of writing getting in the way of effective doctor-patient and marketing communications? Here is how you can improve your written communications… Learn to Write Using the Active Voice There is far too much passive writing in healthcare. If you don’t know the difference between the active and passive voice in writing, you may have difficulty understanding how your written communication style impacts your readers. Active voice occurs when the subject of your sentence performs the action stated by the verb. For example, “Dr. Jones performs advanced surgical procedures” is…
  • Online Self-Diagnosis for 35% of Americans

    admin
    24 Feb 2015 | 3:03 am
    We already know that 80 percent of American adults regularly search for health and doctor, dentist or veterinarian information online. But how many use the Internet to diagnose their own health conditions or those of a family member, friend or even a pet? According to the latest information from the Pew Research Center, more than one-third of American adults do just that. But that’s just part of the story… Nearly 60 percent of adults admit to doing some diagnostic research online. But many stop short of actual self-diagnosis. And 65 percent end up taking their concerns to real health…
  • Make Your Website Content Patient-Friendly & Informative

    admin
    29 Jan 2015 | 2:28 am
    Now that 80 percent of American consumers are turning to the Internet for healthcare and provider information, it’s critically important for you to have a website that is both patient-friendly and informative. Patients want information they can trust and you are in a unique position to deliver it. Your website should be easy to navigate and contain relevant information about the conditions you treat and the services or procedures you provide. From the consumers’ perspective, that kind of information is far more important and valuable than, say, your office’s billing and insurance…
  • Doctors, Dentists, Veterinarians and Social Media, Oh My

    admin
    29 Jan 2015 | 2:27 am
    If you are a physician, dentist, veterinarian or other healthcare provider, you have likely arrived at the proverbial fork in the road between embracing social media or ignoring it, and accepting change or avoiding it. No matter which choice you make, there’s risk involved. The question is, how much risk are you willing to accept with your practice and your livelihood on the line? Let’s start with the notion that change is central to our universe. So said the Greek philosopher Heraclitus. If you run a healthcare practice, you know that change is constant. The one change you may not have…
  • Look at Your Practice Through Your Patients’ Eyes

    admin
    30 Dec 2014 | 2:15 am
    Has your practice experienced a decline in patient visits, new patients and new patient inquiries? Have you seen an increase in cancellations or no-shows? Here are three things you can do to help ensure your patients’ satisfaction and loyalty. Build Relationships – If patients feel that you care about them, they are less likely to seek other practitioners. Build relationships by making eye contact, listening and providing thorough explanations of treatment options and expected benefits. This may seem like a no-brainer, but get to know your patients by name. Use their names when you talk…
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    Digital Marketing & Web Design Tips

  • How Can Beauty Brands Keep People on Their Website for Longer?

    Sukesh Jakharia
    26 Feb 2015 | 10:33 am
    It seems that most websites for beauty brands more or less look the same. They all primarily use big, bold images of models across their pages. This is industry standard and probably for good reason. You have to show the product in context, and naturally you want it to all look stunning. It’s easy to draw people in with these images, but how do you get them to stay on the website for more than a few seconds? Of course, having great products helps. But a website’s power has more to do with the actual site and less with the particular brand. Even lesser known companies should be able to…
  • 6 Social Media Lessons Every Brand Can Learn from The Hunger Games

    Sukesh Jakharia
    23 Feb 2015 | 12:44 am
    The Hunger Games franchise has grossed more than a billion dollars and is a certified global phenomenon. While the success can be tracked to compelling storytelling, big-budget effects, and a talented ensemble, it’s also due to the savvy use of social media. Later this year, the final film installment, Mockingjay Part 2 will conclude the series (Part 1 hits DVD on March 6th), but its digital marketing strategy will forever remain a textbook example of how brands can make a huge impression online. True, the marketers behind the movie had the advantage of working with a highly anticipated…
  • How do Law Firms Efficiently Organize their Websites?

    Sukesh Jakharia
    16 Feb 2015 | 5:00 pm
    It seems that most law firm websites organize their content in similar ways. They provide all of the basics (introductory home page, contact info, area of expertise, etc.), which is helpful, but they also suffer from a few common problems. For some, you have to click around the site to find the information that you’re looking for; it’s not immediately obvious. Other firms just dump a lot of copy onto the page. You have to decipher paragraphs of legalese to figure out the parameters of the firm’s practice. It may be less difficult for a professional who actually understands law, but for…
  • 7 Digital Marketing Trends that Your Boss Expects You to Understand

    Sukesh Jakharia
    12 Feb 2015 | 12:05 am
    Your job is on the line. No matter your level of expertise, you probably don’t know as much as you should. This is especially true in the digital marketing industry, where algorithm changes, design trends, and social media best practices are constantly in flux. However, not knowing is not an option. Digital marketing is a popular and competitive industry, and if you’re a strategist, writer or designer, your boss expects you to stay current, if not ahead of the trends. To bring you up to speed or to refresh the facts that you already know as a marketing professional, here are 7 current and…
  • SPINX Digital Scores Top Honors for Web Design from Interactive Media Awards

    The SPINX Team
    6 Feb 2015 | 12:14 pm
    SPINX Digital is happy to announce that our work with law firm, Quinn Emanuel has earned multiple Best-in-Class awards in web design from the Interactive Media Awards (IMA) committee. Nabbing top honors in both the ‘Legal’ and ‘Professional Services’ categories, the judges for the IMA awarded us an overall score of 496 out of a possible 500 points. The competition was run by the Interactive Media Council (IMC), a nonprofit whose mission is to raise the standards of excellence on the internet. Its members hail from such distinguished companies as American Express, CNNMoney.com,…
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    iRISEmedia.com

  • Google Changes Its Search Engine Algorithm Adding Mobile Criteria

    Sjaak (Jacob) van de Pol
    2 Mar 2015 | 10:13 am
    Google is testing a new approach that will help improve its search results and provide a better web experience for mobile users. The search engine will be more likely to reward websites that have a mobile-friendly interface and penalize those sites that provide inconvenience or problems for mobile visitors. Webmasters who don’t have a mobile-friendly site will receive a fair warning from Google to fix the mobile websites and make their sites more accessible for mobile users. Those sites that pass a mobile-friendly site criteria, will receive a “mobile-friendly” tag next to their…
  • Social Media Goes Crazy About #TheDress: What Colour Is It Actually?

    Olga Mestnikova
    27 Feb 2015 | 9:35 am
    Scottish singer, Caitlin McNeill and Sarah Weichel are the most talked about people on social media. Why? Last Wednesday, Caitlin innocently shared an image of a dress on her Tumblr account under the name, “Swiked”. Shortly after the post went live, Sarah Weichen found herself inundated with comments about the lace flock because her Twitter handle was @swike and Instagram name was @swike. “Guys please help me – is this dress white and gold, or blue and black? Me and my friends can’t agree and we are freaking the f**k out,” she wrote next to the picture. In just two…
  • 4 Proven Tips that Help Successful Brands Drive Engagement on Twitter

    Sjaak (Jacob) van de Pol
    26 Feb 2015 | 11:00 am
    With over 284 million active users and 500 million Tweets sent per day, Twitter has become one of the top and most powerful social media channels thanks to mobile usage. 80% of active Twitter users are accessing the social media channel through mobile devices. Brands that are successful on Twitter are sharing more engaging content to connect with their followers, spending more time on Twitter and are engaging their followers by using a more effective content strategy. 1. Tweet 1-6 Times per Day Successful brands tweet at least once a day on Twitter. Furthermore, 82% of brands are tweeting 1-6…
  • Yelp Takes A Stand Against Scam “Reputation Management” Companies

    Jim Bensimon
    25 Feb 2015 | 8:10 am
    We all know how devastating a negative review on Yelp can be to your business. Most people don’t go straight to Yelp with their concerns about a malicious attempt to harm their online reputation. They simply Google themselves and if nothing shows up, then they believe that the review is virtually non-existent. That’s where many organizations impacted by Negative SEO have it wrong. A few weeks ago, Yelp released a statement through their VP of Communications & Public Relations about the increase of misleading reputation management companies. They define the agencies as those that…
  • ”YouTube Kids”: A Kid-Friendly App to Ease Parents’ Concerns

    Sjaak (Jacob) van de Pol
    24 Feb 2015 | 10:52 am
    YouTube released its new YouTube Kids app where kids can find and watch their favourite videos. The app is available for free and offered on Google Play and the App Store. Thousands of kids worldwide are watching videos on YouTube, however parents were not able to fully control the content their kids see. That is not a problem anymore with the YouTube Kids app, “the first Google product built from the ground up with little ones in mind”. The content is suitable for children and divided into four categories: Shows, Music, Learning and Explore. Parents can even set a timer so they control…
 
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    UpCity Daily Tips

  • How to Complete Your Google+ Local Listing

    John Anyasor
    2 Mar 2015 | 4:00 am
    Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring a comprehensive look at one of the recommended tasks built into the UpCity software. Background on Google+ Local Listings…
  • 25 Marketing Resources that Drive Inbound Traffic from Around the Web

    John Anyasor
    27 Feb 2015 | 4:00 am
    Search Optimization When you first think of SEO, the last thing you consider is your Robots.txt. Nonetheless, it’s one of your most instrumental tools in getting your site indexed. There are also several ways you can edit your Robots.txt file to raise or diminish the presence of your new site. Aditya Singh posts a strong guide on the subject. Interested in competitors? Wondering whether your site is improving over time? Truth be told, when analyzing either our site or another’s, we tend to look at easy indicators of growth via Alexa rank or mentions online. While those are significant in…
  • Ask the Experts 2/26: Google Mobile Search Updates, Rep Management Tips

    John Anyasor
    26 Feb 2015 | 4:00 am
    Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog. To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence. Question One: Can you tell us about the new mobile search updates in Google Search? Our Response: As you know, Google…
  • UpCity Product Update: Announcing the New Custom Task Manager!

    Team UpCity
    25 Feb 2015 | 7:48 am
    We’re thrilled to announce our latest enhancement to our already popular task engine, our new Custom Task Manager, activated exclusively for all Agency ProPlus and Enterprise clients (UpCity Dashboard shown below). Based on the feedback we received from our partners, we noticed a growing need for agencies to acquire, scale, and drive business results for their small business customers and do it profitably. As a result our new Custom Task Manager, along with our full services SEO service solutions and white glove-onboarding process are perfect compliments for agencies looking to scale their…
  • How to Create a Glossary of Terms for Your Industry to Publish As Content

    John Anyasor
    23 Feb 2015 | 4:00 am
    Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring a comprehensive look at one of the recommended tasks built into the UpCity software. Background on Content Content that…
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    KrishaWeb Technologies

  • When the tech guys step in to college again

    Nikunj Chauhan
    23 Feb 2015 | 4:13 am
    Life becomes a bit boring if you are not doing anything-different from your routine. Whether it is your personal life or your work place, doing unusual things make you feel charged up and ultimately it resulted in better productivity. This was the case with the young team of KrishaWeb Technologies....
  • LinkedIn company page notification center update

    Parth Pandya
    19 Feb 2015 | 7:51 am
    Social Media is an essential part of marketing strategy for any business. LinkedIn is one of the most preferred social media platforms for the B to B business promotion. Almost every business has company profile on LinkedIn nowadays. But it is surprising that according to a recent survey only 57% companies are using the company page feature of LinkedIn. LinkedIn generates the highest lead conversion rate among all other social media platforms. Online marketers are getting aware of the power of the linkedIn and expected to spend more and more time on LinkedIn for promotional purpose in 2015.
  • 4 Google Adword features you should be aware of

    Nirav Shah
    18 Feb 2015 | 4:05 am
    Dynamic Re-marketing It’s one of the coolest features of Google Adword for eCommerce business. If you want to create engagements with your audience on display campaigns, either you need to create very interactive media formats or need to pay higher bucks for top spot in popular sites....
  • Facebook and Reliance collaboration bring Internet.org in India

    Neeta Solanki
    12 Feb 2015 | 4:25 am
    Facebook has hosted the first ever Inrernet.org summit in New Delhi late last year. Facebook has tied-up with Reliance communication and bring the Internet.org to India on 10th February.  Internet.org will provide the access over popular websites and services without charging for it through 2G and 3G network used by the billions of the users in India....
  • Filing reconsideration request is now easy with revamped document

    Nikunj Chauhan
    10 Feb 2015 | 5:10 am
    It is depressing for webmasters when they get the notification message from Google that they have done something against Google quality policy with their website and have got the manual penalty. Disavowing spammy links and submitting reconsideration request to Google is a useful process to recover from the manual penalty. But many webmasters feel submitting reconsidering request and getting penalty resolved is very complicated and time consuming process so they start looking for the alternative strategy to get the online business....
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    Online Marketing Insights | p3 Inbound

  • P3 Inbound Marketing Will Be at LOA

    mudbug
    25 Feb 2015 | 9:41 am
    Are you attending the Louisiana Orthopaedic Association’s annual meeting this weekend? Mudbug Media has a booth this year to showcase the P3 Inbound platform, and we’ll be available to chat with you about your website and online marketing needs. Do you need help getting the right patients, pathologies, and procedures for your practice? We’re here to help! We can help you make the right impression with our responsive web designs, patient education, and online marketing offerings. Stop by our booth, and we’ll discuss what we can do to help you. Can’t make it to the meeting? No…
  • How to Solve Local SEO Problems

    mudbug
    19 Feb 2015 | 9:49 am
    Local Search Engine Optimization (SEO) plays a critical part in getting medical and surgical practices found online. It’s crucial to stay on top of your local SEO efforts, especially when you have a lot of competing factors. We’ve dealt with particularly messy local SEO issues in the past and want to pass on what we’ve learned from the experience. The Problem: Your individual website is competing with your main practice’s website. One doctor we were working with was part of a large medical practice. This large practice had its own website, but this doctor also had a website for…
  • Supply and Demand in Content Marketing

    mudbug
    5 Feb 2015 | 11:52 am
    You know that you need great content to attract new patients to your website, so you write all sorts of informative articles about your procedures and services and put it on your site. You sit back and wait for all of the new traffic to start coming in to your website, and… Nothing happens. “All of the marketing experts keep talking about how content marketing will drive more traffic to my website,” you think to yourself. “I’ve got the content, now where is the traffic? Was my content not as good as I thought it was?” More than likely, your content is fine. However, content…
  • 4 Priorities for Redesigning Your Website

    Scott Zeitzer
    22 Jan 2015 | 12:00 pm
    Redesigning your practice’s website can be a daunting task. Where do you begin? It helps to establish your priorities so that you can get the most out of your newly-redesigned website. In our experience, we have found user-friendliness is a critical to getting the most out of your website redesign. With that in mind, these are our top priorities when redesigning a medical practice’s website. 1. Mobile-friendly is a must. More and more patients are viewing websites and searching on mobile devices. If your website isn’t mobile-friendly, you are missing out. We found that one of our…
  • Get the Most Out of Your Content at Low and High Levels of Investment

    Scott Zeitzer
    15 Jan 2015 | 1:27 pm
    Content marketing may seem like a big investment of your time, but you don’t necessarily have to spend lots of time to have successful content. It does take some work to get the result you want, but that doesn’t mean you have to blog every day. Even if you can only put in the minimum amount of time required to create great content, you can still get a lot out of it if you take the right approach. We have had clients at both low and high levels of investment, and have seen successful results for both types of clients. Here are examples of what worked for our clients at both low and high…
 
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    Six Degrees Digital Media

  • What Was New with Adwords in 2014

    angmoore
    13 Feb 2015 | 9:46 am
    With Google always releasing new features and running tests on AdWords, it can be a bit difficult to navigate. How can you know which features are best for your and your company? There are still a lot of great features from 2014 that you may not have heard about in the stampede of releases. Here’s what… The post What Was New with Adwords in 2014 appeared first on Six Degrees Digital Media.
  • The Good and the Bad: Duplicate Content in Local SEO

    angmoore
    4 Feb 2015 | 10:54 am
    We all know that some types of duplicate content are damaging to your rankings, while others aren’t too bad, or might be completely harmless. But which is which? We’ve got a list of those you should look out for, and those you won’t have to sweat. The Good: Duplicate Descriptions between Listings Website Content Cross-Posted… The post The Good and the Bad: Duplicate Content in Local SEO appeared first on Six Degrees Digital Media.
  • Start 2015 Off Right with 5 Steps

    angmoore
    30 Jan 2015 | 10:05 am
    Everyone wants to have that little boost in their business that gets them just that far ahead of the competition. But what can you do to get that one-up? Casie Gillette from Search Engine Land says, “We have to use our learnings and data to adjust our strategies and make the site better. So, as we… The post Start 2015 Off Right with 5 Steps appeared first on Six Degrees Digital Media.
  • Business Owners Beware of this Google Scam

    angmoore
    23 Jan 2015 | 10:04 am
    Seems like no place is safe anymore. There is always someone trying to make a fast buck and others who just seem to get their kicks from doing something “just because they can”. If you’ve gotten a postcard that “appears” to be from Google in the mail, think twice before acting on it. You might… The post Business Owners Beware of this Google Scam appeared first on Six Degrees Digital Media.
  • The Top 10 Google Takeaways from 2014

    angmoore
    16 Jan 2015 | 10:20 am
    Generally the end of one year and the beginning of a new one prompts reflection on what has transpired over the last 12 months. In normal every day life, up are likely to have had  some major and minor changes in your personal like.  When it comes to the online world, that’s an understatement. Between… The post The Top 10 Google Takeaways from 2014 appeared first on Six Degrees Digital Media.
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    Six Degrees Digital Media

  • What Was New with Adwords in 2014

    angmoore
    13 Feb 2015 | 9:46 am
    With Google always releasing new features and running tests on AdWords, it can be a bit difficult to navigate. How can you know which features are best for your and your company? There are still a lot of great features from 2014 that you may not have heard about in the stampede of releases. Here’s what… The post What Was New with Adwords in 2014 appeared first on Six Degrees Digital Media.
  • The Good and the Bad: Duplicate Content in Local SEO

    angmoore
    4 Feb 2015 | 10:54 am
    We all know that some types of duplicate content are damaging to your rankings, while others aren’t too bad, or might be completely harmless. But which is which? We’ve got a list of those you should look out for, and those you won’t have to sweat. The Good: Duplicate Descriptions between Listings Website Content Cross-Posted… The post The Good and the Bad: Duplicate Content in Local SEO appeared first on Six Degrees Digital Media.
  • Start 2015 Off Right with 5 Steps

    angmoore
    30 Jan 2015 | 10:05 am
    Everyone wants to have that little boost in their business that gets them just that far ahead of the competition. But what can you do to get that one-up? Casie Gillette from Search Engine Land says, “We have to use our learnings and data to adjust our strategies and make the site better. So, as we… The post Start 2015 Off Right with 5 Steps appeared first on Six Degrees Digital Media.
  • Business Owners Beware of this Google Scam

    angmoore
    23 Jan 2015 | 10:04 am
    Seems like no place is safe anymore. There is always someone trying to make a fast buck and others who just seem to get their kicks from doing something “just because they can”. If you’ve gotten a postcard that “appears” to be from Google in the mail, think twice before acting on it. You might… The post Business Owners Beware of this Google Scam appeared first on Six Degrees Digital Media.
  • The Top 10 Google Takeaways from 2014

    angmoore
    16 Jan 2015 | 10:20 am
    Generally the end of one year and the beginning of a new one prompts reflection on what has transpired over the last 12 months. In normal every day life, up are likely to have had  some major and minor changes in your personal like.  When it comes to the online world, that’s an understatement. Between… The post The Top 10 Google Takeaways from 2014 appeared first on Six Degrees Digital Media.
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    International PPC

  • How To Backup Deleted AdWords Ads Before The Automatic Removal On March 23rd

    Christina Baldassarre
    2 Mar 2015 | 9:22 am
    Google AdWords will automatically remove a selection of deleted ads starting from March 23rd. Here are the criteria for permanent removal: All campaigns, ad groups, and ads that have been deleted for more than 100 days are a candidate for permanent removal If those campaigns, ad The post How To Backup Deleted AdWords Ads Before The Automatic Removal On March 23rd appeared first on International PPC.
  • Managing Personal vs. Business Twitter Accounts

    Christina Baldassarre
    23 Feb 2015 | 10:25 am
    When it comes to managing personal vs. business Twitter accounts, many professionals need to decide when to post business content with their personal account. Tweeting with personal vs. business Twitter accounts can be tricky because the content should not be redundant but still reach the The post Managing Personal vs. Business Twitter Accounts appeared first on International PPC.
  • Learn More About The Call Only Format AdWords Launched

    Christina Baldassarre
    20 Feb 2015 | 2:40 pm
    Google has launched call-only ads, a new ad format for AdWords mobile campaigns. Prior to call-only ads, advertisers could only set up call extensions and use a bid modifier to reduce unwanted desktop clicks. The option to target mobile and desktop separately was eliminated in early 2013, The post Learn More About The Call Only Format AdWords Launched appeared first on International PPC.
  • The New Facebook Relevance Score In A Nutshell

    Rocco Baldassarre
    17 Feb 2015 | 1:00 am
    Most online marketers know the importance quality score plays in Google ads. The higher your quality score is, the lower the cost per click will be. Facebook is rolling out a similar system called Facebook Relevance Score. Facebook defines the relevance score as follows: “Relevance The post The New Facebook Relevance Score In A Nutshell appeared first on International PPC.
  • Find Out When AdWords Updates Data

    Christina Baldassarre
    16 Feb 2015 | 10:23 am
    In contrast to popular belief, Google AdWords does update data in real time. While most of the metrics in Google AdWords – such as clicks, conversions, and impressions – are updated with a maximum of three hours delay while some reports are only updated once a The post Find Out When AdWords Updates Data appeared first on International PPC.
 
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