SEM (Search Engine Marketing)

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  • Did Anyone Try Google AdBirds - The New Ad Format

    Digital Marketing - Insights & Learning
    Priya Iyer
    1 Apr 2014 | 12:13 am
    When I logged in to one of my Adwords accounts today, I saw a notification saying "Let Your Ads Take Flight with AdBirds" and right there I was excited to try this new format of advertising. Following is the screenshot of process to create this ad:It gave me an impression that my account has been chosen for some beta test by Adwords and I started imagining how would it work? May be they will stick some messages on real birds, or there will be a virtual bird sitting somewhere on Google search page and will fly in when something relevant is searched and dozens of other creative thoughts…
  • Heartbleed malware attacks OpenSSL sites, exposes personal data of millions

    Internet Marketing NewsWatch
    Curmudgeon
    18 Apr 2014 | 1:12 pm
    There’s buzz about Heartbleed all around the web. It has the potential to damage the reputations and the bank accounts of millions of people. This is the biggest scare since the Java vulnerability that was announced a couple of yers ago. The issue is that OpenSSL, software used by thousands of commerce sites, has a bug, and a crook found out about it. With that knowledge, Heartbleed was created to steal userids, passwords, name and other personal information from sites running OpenSSL. This week, in Canada, a 19-Year-Old Canadian Arrested for hacking into government computers using the…
  • Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons

    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon
    Ian Lurie
    9 Apr 2014 | 9:51 am
    This is a talk I’ve given before and gave last night to the Seattle SEO Network. But I finally did annotated slides! I cover stuff like: Audience research Return on Time Invested The humor of botch-related friendly fire (it’s a nerd thing) Here you go: Everything I needed to know about marketing I learned playing Dungeons and Dragons from Ian Lurie The post Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons appeared first on Portent.
  • Large Gains for Bing in Q1

    The Search Agents
    Michelle Silverstein
    17 Apr 2014 | 9:39 am
    Q1 of 2014 was a success for the Bing Network – yesterday, we published our quarterly State of Paid Search report for Q1 of 2014, and we found that the Bing Network experienced more substantial growth than Google over the same period. While spend increased year-over-year for both Google and Bing, spend on Bing increased 60%, far more than Google’s 29%. This enabled Bing to steal some market share from Google, increasing its spend share to 24.1%. Bing’s CTR also continued to rise, increasing a whopping 85% YoY, while Google’s CTR declined from the previous year. Bing’s increasing…
  • Have You Tried These Methods to Increase Conversions?

    The Clix Marketing Blog
    Amber Speer
    17 Apr 2014 | 6:00 am
    When running ppc campaigns, increasing conversions is always on the forefront of our minds. So any new potential idea for increasing conversions is a good one to at least try.  Below is a short list of ideas I’ve used in the past and some ideas I think people overlook or don’t think are very important to have in their own ppc accounts. So take a look and if you’re not doing all of these to some extent, please give them a try! 1. Incremental Bid Increases Up bids by 10, 20, 30% or higher by time of day, day of week, geographic location and/or device. Just use the dimensions tab and the…
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    ShoeMoney

  • Free Shirt Friday SmokyMountains.com @vacationhere

    Jeremy Schoemaker
    18 Apr 2014 | 7:16 am
    This week’s Free Shirt Friday comes to us from SmokyMountains.com This site is an overnight cabin rental company in the Smoky Mountains providing luxurious rentals focusing on the Gatlinburg and Pigeon Forge areas. If you would like to see your website or company featured on Free Shirt Friday click here Trying to increase your Google rank that is like no other?
  • Today I Mourn The Changing Face of Website Monetization and Online Advertising

    David Melamed
    17 Apr 2014 | 6:52 am
    Today I mourn. I mourn great services that were blindly misled by venture capitalist off the edge of the world. I am afraid for tomorrow. The tomorrow where lore crushes fact, and value is as empty as smoke in the air. I am referring to this evil belief that Data is more valuable than service. This practically worthless new product called Programmatic advertising. This false belief that your tiny bit of added value lets you hijack my advertising. I am sure you are a bit confused about what I am referring to, so let me explain. Once upon a time there was a great company; I was a very big fan…
  • Why You Can’t Get a Technical Co-Founder

    Jeremy Schoemaker
    16 Apr 2014 | 7:00 am
    One of the most frequently faced problems marketers and entrepreneurs in business face these days is the technical aspects of running an online business (or business heavily affected by online). And it totally makes sense, because now the nerds and their software are taking over the internet. Google, Facebook, Yahoo, Twitter, Pinterest, Dropbox… all these companies were started by nerds who can program and pivot quickly. I get asked this a lot: “how can I find a technical co-founder (or at least a senior level) programmer without paying him an arm and a leg?”. That’s a…
  • How to Master Stuff (Even If You Hate Doing It)

    Taewoo Kim
    15 Apr 2014 | 6:58 am
    For some kids, it’s soccer. For some kids, it’s playing the piano. No, not me. For me, it was the abacus. If you don’t know what that is, it’s bunch of beads you move around to signify digits. Believe it or not, you can do addition, multiplication, subtraction, and division. Of course, I was a 7 year old kid and I wanted to go outside and play, not play with beads all day. I hated it at first… when I first saw them, i thought maybe these kids had their brains eaten by zombies… staring down at them beads and moving them around endlessly. But apparently, it…
  • dotCEO Brings It

    Jeremy Schoemaker
    14 Apr 2014 | 6:49 am
    The Internet is completely changing. There are 250 million domain addresses running on 22 Top Level Domains at the moment (.com is by far the most common and so is .org, .net, .biz.) In the next five years there will be over 2000 TLDs including my new favorite - dotCEO. Many people think .com IS the Internet. This year .com is about to become many dotThings including .ninja, .webcam, .software, .builders, .dating, .actor, .sexy… There will be TLDs to suit a range of personality types and occupations. The opportunities they present for affiliate marketers are pretty obvious. No more scraping…
 
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    Marketing Pilgrim - Internet News and Opinion

  • Trending topics? Google will now deliver them right to your inbox

    Cynthia Boris
    18 Apr 2014 | 1:25 pm
    It’s important for marketers to keep up on trends because trends can help you catch the consumer’s eye. Hey, there’s a reason why every brand from Oreo to NASA Tweets on Super Bowl Sunday. We’re a nation of collective thinking. Did you see the Game of Thrones premiere? Can you believe the latest social media faux pas? And how about that final goal in last night’s hockey game? Want to know what people are talking about? Check Google Trends. This webpage is a constantly updating list of the hottest searches sliced and diced into bite-sized pieces. Don’t have…
  • LinkedIn hits the 300 million member mark

    Cynthia Boris
    18 Apr 2014 | 12:40 pm
    LinkedIn is celebrating this weekend but it’s not about Easter eggs and chocolate – they’re celebrating a milestone. As of right now, 300 million people have joined LinkedIn. That’s not as good as a 5 foot, solid chocolate bunny but it’s still a pretty nice treat. Here are a few interesting stats from their celebratory infographic: Membership: – Five years ago, LinkedIn members were mostly male, but in 2013 it’s almost an even split between men and women. – More than half of LinkedIn’s members live outside the US. – Five years ago,…
  • Twitter gets serious about mobile with app install ad option

    Cynthia Boris
    17 Apr 2014 | 1:44 pm
    I don’t know who’s been driving the Twitter bus lately but this guy is determined. Twitter’s come up with more positive tweaks and twists in the last year than we’ve seen since the first Tweet took flight. Today, it’s all about mobile advertising. A year ago, I thought of Twitter advertising as something only the big brands could afford. Sponsored Trends and Promoted Tweets were not only expensive but there were a limited number of slots and the campaigns were hard to control. Fast forward to 2013 and Twitter began adding more targeting options to the self-serve…
  • Facebook app update helps you meet your FB friends in person!

    Cynthia Boris
    17 Apr 2014 | 12:35 pm
    Facebook just added a new feature to their app that will help you connect with your friends in a whole new way – in person. It’s a radical move. So much for what happens on the internet stays on the internet. Now I’ll have the option of actually speaking to a person whom I follow face-to-face. The service is called Nearby Friends and you do have to opt-in to use it but when you do it looks like this: You can also choose which friends see you and vice versa by choosing a subsection of your friends list or just individuals. Even still, Facebook may have to do some of their…
  • A Millennial by any other name would still smell as sweet to a brand

    Guest
    17 Apr 2014 | 7:03 am
    Born between the early 1980s and 2000? Remember Italia ‘90 or USA ‘94 as your first soccer World Cup? Born in a time when mobile phones replaced landlines as the phone of choice? Let alone could access the internet, or fit in the pocket of your jeans; and when Jurassic Park was about as advanced as cinema got? Well then you, dear reader, are a Millennial. But maybe you don’t identify with such a label? Perhaps you are familiar with ‘Generation Y’, the obvious follow-up to ‘Generation X.’ Or maybe in your country you are familiar with another bucket term. In perhaps the least…
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    The Clix Marketing Blog

  • The Clix Marketing Blog’s Weekly #PPC News & Views: April 18, 2014

    Michelle Morehouse
    18 Apr 2014 | 6:48 am
    Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! Below is our round up of posts from around the industry this week that we thought you should know about. From the Experts White Shark Media 7 Misconceptions About AdWords Call Tracking from 821 Lead-Gen Clients: Call tracking can sometimes be confusing even for the seasoned marketer. Think about how your clients feel. In this post, Andrew covers very common misunderstandings in call tracking as well as some tips to help maximize your results. Wordstream Do AdWords Shopping Campaigns Work?: It’s the question…
  • Have You Tried These Methods to Increase Conversions?

    Amber Speer
    17 Apr 2014 | 6:00 am
    When running ppc campaigns, increasing conversions is always on the forefront of our minds. So any new potential idea for increasing conversions is a good one to at least try.  Below is a short list of ideas I’ve used in the past and some ideas I think people overlook or don’t think are very important to have in their own ppc accounts. So take a look and if you’re not doing all of these to some extent, please give them a try! 1. Incremental Bid Increases Up bids by 10, 20, 30% or higher by time of day, day of week, geographic location and/or device. Just use the dimensions tab and the…
  • Bing Ads Keeps Improving By Listening To Users

    Robert Brady
    15 Apr 2014 | 5:00 am
    BingAds makes a concerted effort to listen to users. To that end they maintain a Feature Suggestion Forum where users can submit ideas as well as vote on the ideas that have already been submitted by the community. In the past I’ve voted on features and just today got this followup email: As you can see, I had voted for them to add conversion rate stats at all levels. Since this feature had been added, they did a couple things: Notified me (thought I’d already seen it in the interface. I’m in there a lot) Gave me back the votes so I could vote for other features First…
  • The Clix Marketing Blog’s Weekly #PPC News & Views: April 11th, 2014

    Michelle Morehouse
    11 Apr 2014 | 7:36 am
    Welcome back to another edition of the Clix Marketing Blog’s Weekly PPC News and Views! Big happenings around the web this week with Google’s changes to search query data in Analytics. We’ll cover that and more this week. Let’s get started! Not About the (Not Provided) Mess Wordstream How to Create a Ferocious Unique Selling Proposition: With competition always increasing in all marketing channels, it’s important to make sure you stand out. Check out this post to get a rundown of examples, best practices, and paid search applications to USPs. PPC Hero Why You’re Looking at CTR All…
  • Changes to How Google AdWords Handles Calls Counted As Conversions

    John Lee
    10 Apr 2014 | 8:07 am
    Last week Google announced a change to how they will handle calls counted as conversions. This isn’t a sexy change that brings about some new feature, but is important all the same. Before we talk specifics of the update, a bit of history is required. Last year during the aftermath of the Enhanced Campaigns rollout, there were several additions to AdWords that actually proved useful. Of those changes, I’m referring to the upgraded Call Extensions. Call Extensions version 2.0 allowed for mobile only extensions, ad group level extensions and more to the point of today’s…
 
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    Yoast

  • Moving your website to https / SSL: tips & tricks

    Joost de Valk
    16 Apr 2014 | 11:15 am
    In January I wrote about our plans in moving Yoast.com to SSL. We’ve since done that, with great results from an SEO perspective: we had no negative effect on traffic, whatsoever. Two weeks ago, we also moved our tool Quix to https. There are quite a few things we learned in the process of moving these two sites to SSL that we thought would be worth sharing with all of you. Also, some things happened in the last few weeks that make SSL a hot topic, so we’ll discuss those first. Ranking benefit for completely SSL sites? Last month, Search Engine Land reported that Matt Cutts had…
  • Post Connector 1.5

    Barry Kooij
    15 Apr 2014 | 6:20 am
    I’m happy to announce that we’ve released the biggest update to Post Connector so far, version 1.5. New features in this update include related connections, backwards linking and automatically displaying linked posts after a post. Related Connections Here at Yoast we’ve been recommending you to add related posts to your post pages since it encourages both readers and search engines to continue their visit to your site. This means more pageviews per visit for visitors and for search engines it means you tie your related content to each other, improving its chance to rank in the…
  • WordPress SEO Premium 1.1

    Joost de Valk
    4 Apr 2014 | 7:02 am
    After we released WordPress SEO Premium at January 23rd and WordPress SEO 1.5 at the beginning of March (a major rewrite of large parts of the plugin), we’re now ready to release WordPress SEO Premium 1.1. This new version introduces regular expression support for redirects as well as an even better integration with Google Webmaster Tools and an importer for Redirection. Regular Expression support We’ve added a new tab to the SEO → Redirects page where you can add regular expressions: These regular expression redirects work just like how you’d expect them if you’re…
  • Beautiful or Usable: What’s important while designing your website?

    Marieke van de Rakt
    3 Apr 2014 | 5:08 am
    In releasing our themes, we got lots of reactions about the aesthetics of our themes. Some people found them plain looking, boring or unappealing. Others were very enthusiastic. Of course, there is no accounting for taste. But it made me wonder, how important are the aesthetics of a website? Does a beautiful site convert better? And what is the relation between aesthetics and usability? What is beautiful is usable? The halo effect The halo effect is a cognitive process in which people attribute all kinds of characteristics to a person based on a first impression or one characteristic. The…
  • With great names comes great responsibility.

    Joost de Valk
    31 Mar 2014 | 1:01 pm
      Update: check the date of the post ;) In recent years, Joost and Yoast have become less and less synonymous, to the point where it’s now downright confusing as to what people are referring to when they’re correctly pronouncing Joost’s first name and the company name. You’d almost start to feel thankful for those ignorant people who still insist on calling Joost “juiced”. There are, of course, several ways of fixing such an issue, but most of the proposed solutions had a profound impact on the branding of the company and its ability to be found in the search engines. But…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • (not provided) for Advertisers™ Beta

    Michael Wiegand
    11 Apr 2014 | 12:00 pm
    If you’re a paid search professional and you’ve been within a stone’s throw of a computer in the last 48 hours, you’ve probably heard: they’re coming for your search query data. Search Engine Land broke the story, Google themselves confirmed it: “Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com.” Queries, Not Keywords Marin Software’s CMO Matt Ackley — on the heels of the report — quickly made the distinction between search query data and keyword data noting:…
  • Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons

    Ian Lurie
    9 Apr 2014 | 9:51 am
    This is a talk I’ve given before and gave last night to the Seattle SEO Network. But I finally did annotated slides! I cover stuff like: Audience research Return on Time Invested The humor of botch-related friendly fire (it’s a nerd thing) Here you go: Everything I needed to know about marketing I learned playing Dungeons and Dragons from Ian Lurie The post Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons appeared first on Portent.
  • 3 Demographic Reports for Jedi Masters

    Timothy Gillman
    8 Apr 2014 | 7:00 am
    As an analytics nerd people often assume I’m a Star Wars geek. And they’re absolutely right! While learning about Demographic Reporting in Google Analytics, I found plenty of data analysis aspects similar to one Star Wars character: Obi-Wan Kenobi. He is beloved, powerful, and he is wise. But during the latter stages of his Jedi career he’s also a bit of a creep. Watching after a kid for over a decade, walking around in a hooded robe and using the alias “Old Ben”? You have to admit that is a little creepy. But when all was said and done, Obi-Wan was incredibly helpful and never…
  • 6 Reasons We All Need To Stop Complaining

    Ian Lurie
    4 Apr 2014 | 2:47 pm
    All internet marketers do it. Google’s being mean. Facebook is being dishonest. Twitter is down. I’ve done it too. So, I’m not making fun, or calling out individuals, when I write this: We need to stop. We’re tilting at windmills so large they don’t even notice us, or when they do, can easily brush us off. Plus, it’s not helpful. Here’s why: 1: We’re Not Investors (aka, We Are Not In Charge) Facebook and Google respond to the market, and their investors, and their own whims. Twitter really wants to. Unless we own a sizable chunk of voting…
  • How Not to be an #EPIC Social Media Fail

    Madelaine Kellman
    27 Mar 2014 | 7:00 am
    Alright, we all know which brands are nailing it when it comes to social media. I’m lookin’ at you Uber, BuzzFeed, Seattle PrideFest, Oreo, Nike, NO H8, and Coca Cola. These names represent a variety of businesses, brands and events. But despite their differences, every one of these companies has achieved great success by being social savants. Whether they are effectively using hashtags or finding the perfect photo to encapsulate their product, these are brands that harness the power of social media. But, alas, the point of this article is not to talk about what companies do right…
 
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    Search Engine Guide : Small Business Search Marketing

  • 10 Ways SEO Works for B2B Companies

    15 Apr 2014 | 1:40 pm
    by Jayson DeMers When marketers think of SEO, they often misunderstand its relationship with B2B companies. Typically, SEO is associated with B2C organizations, since customer acquisition is focused on a positive brand user experience. It's easy to forget, though, that marketing to other businesses still involves marketing to people and building relationships. The reality is that 67 percent of the B2B buyer's journey is completed online. B2B companies serious about establishing an authoritative web presence, unlocking the revenue potential of their website, and creating a positive user…
  • A Simple Overview of Meta Tags

    10 Apr 2014 | 6:01 pm
    by Stoney deGeyter It always amazes me at the number of people I come across who equate SEO with "adding keywords to meta tags." As if SEO is a bag of magic beans that when properly placed, grow your site to a #1 ranking--you know, where the goose that lays the golden eggs lives. I've seen that movie, and it's called a fairy tale for a reason. It's just not true! Let's go ahead and dispense with any magic beans misconceptions about SEO meta tags and clear the air. I'll make this as short and painless as possible. What are Meta Tags? There are all kinds of meta tags, but only three that matter…
  • How Schema Helps Your SEO Campaign

    8 Apr 2014 | 12:16 pm
    by Jayson DeMers Search engine optimization (SEO) is the internet marketing discipline that aims to increase your website or other online presence (such as a blog or social media page) and visibility within search engine results pages, such as Google and Bing. For example, if you're a florist in Houston, your customers and potential customers are probably googling "Houston florist" or "flower delivery Houston" which means your site needs to display preferably in the first three Google search results. Studies show that people almost never go beyond the first page of search results and rarely…
  • Survey: 83% of Businesses Aren't Prepared for Online Threats

    3 Apr 2014 | 12:26 pm
    by Jayson DeMers Following Target's data breach, in which the financial and personal data of 40 million Americans was leaked online, cyber security has been the focal point of businesses everywhere - or so we've been told. A report by the Economist Intelligence Unit, however, reveals that only 17 percent of businesses are fully prepared to prevent or combat a digital breach. This information is particularly evident when considering another recent - and record-breaking - security breach. In February 2014, a number of incidents resulted in the theft of 360 million personal records; those…
  • Yeah, But...I Can't Afford SEO!

    1 Apr 2014 | 11:21 am
    by Stoney deGeyter In many ways I'm an extremely budget-conscious person. I don't like spending money when I can get the same thing cheaper and just as easily. But, over the years, I began to discover a timeless truth: You truly do get what you pay for!Unfortunately, that's a truth I had to learn the hard way. Cheap iPhone charging cables on Amazon rarely last long. Cheaper quotes from a handyman usually mean he doesn't do a great job. Negotiate someone down in price, you're usually negotiating down on quality as well. I could go on, but I think most of you have experienced what I'm talking…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: New Google Penalty, Action Schema & Subscribe To Google Trends

    Barry Schwartz
    18 Apr 2014 | 1:01 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Slaps Another Guest Blog Network: PostJoint Google’s Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging... Please visit Search Engine Land for the full article.
  • Google Slaps Another Guest Blog Network: PostJoint

    Barry Schwartz
    18 Apr 2014 | 9:17 am
    Google’s Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging network. This network is named PostJoint and claims “there’s no footprints.” Someone tweeted to Matt that PostJoint was penalized. In fact, if you check out Google for a... Please visit Search Engine Land for the full article.
  • Google Trends Now Lets Users Subscribe To Receive Email Notifications

    Amy Gesenhues
    18 Apr 2014 | 8:11 am
    Google Trends announced today it has added a “Subscribe” feature, allowing users to receive email notifications on search topics, Hot Searches for any country, or any US monthly top chart. From the announcement by Googler Gavri Smith on the Google Search blog: I’m a Liverpool F.C.... Please visit Search Engine Land for the full article.
  • 5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return

    Benjamin Vigneron
    18 Apr 2014 | 6:47 am
    Though the basic concepts have remained the same, a lot has changed since Hal Varian released his bidding tutorial back in 2009 (video autoplay), especially with enhanced campaigns and those new mobile and location bid modifiers. One such change is that keyword-level simulations are now available... Please visit Search Engine Land for the full article.
  • Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots

    Sam Owen
    18 Apr 2014 | 6:01 am
    Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit of a storm in a teacup. Larry Kim summed it... Please visit Search Engine Land for the full article.
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    Search Engine Journal

  • How to Give Your Content a Visual Facelift

    Guillaume Bouchard
    19 Apr 2014 | 8:04 am
    Content Creation Online content consumption (browsing, reading, sharing, etc.) has become an innocuous daily activity for most everyday […] Author information Guillaume Bouchard CEO at iProspect Canada Guillaume Bouchard is the CEO of iProspect Canada, and is responsible for overseeing the company’s overall business development and growth. Before that, he co-founded NVI in 2004, which quickly become the largest digital performance agency in Canada. TwitterGoogle+LinkedIn The post How to Give Your Content a Visual Facelift appeared first on Search Engine Journal.
  • Google Introduces Google Trends Email Alerts, Trending Topics and Hot Searches Delivered To Your Inbox

    Matt Southern
    18 Apr 2014 | 10:08 am
    Google announced today they will be rolling out the ability for users to have popular topics from Google […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post Google Introduces Google Trends Email Alerts, Trending Topics and Hot Searches Delivered To Your Inbox appeared first on…
  • LinkedIn Announces They Have Reached 300 Million Members Worldwide

    Matt Southern
    18 Apr 2014 | 9:30 am
    LinkedIn announced today  they have reached the milestone of over 300 million members worldwide, more than half of […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post LinkedIn Announces They Have Reached 300 Million Members Worldwide appeared first on Search Engine Journal.
  • Taking a Look at Retargeting in 2014: An Interview with David Karel

    Murray Newlands
    18 Apr 2014 | 9:06 am
    Retargeting is one of the most effective cross-channel strategies in 2014, which is probably why it was such […] Author information Murray Newlands CEO at The Mail Online Murray is Deputy Editor at Search Engine Journal, Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011 being recognized by the US government as "an alien of…
  • The Future of Paid Search… Isn’t Search. What Google Could Announce Soon

    Bryant Garvin
    18 Apr 2014 | 5:32 am
    Editors Note: This post uses actual examples to draw conclusions. However, nothing is set in stone when it […] Author information Bryant Garvin Dr House of PPC at Bryant Garvin Consulting Bryant Garvin has been involved with marketing for over 10 years known by many of his peers as the Dr House of PPC. He is currently focused on PPC Audits & Paid Search Consulting at Bryant Garvin Consulting, his private PPC Consultancy. Previously he has worked with large brands (like Comfort Inn) as an in-house Paid Search & Affiliate Marketing Manager, as well as a Paid Search Consultant to…
 
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    Marketing Land - Internet Marketing News, Strategies & Tips

  • Facebook Confirms That It Will Use Location Data For Ad Targeting — Someday

    Martin Beck
    18 Apr 2014 | 2:53 pm
    It should come as no surprise that Facebook plans to use location data from its mobile apps to customize the ads it serves consumers. The combination of an advertising-driven business plan and access to data about where users have visited and most importantly where they are at a given moment... Please visit Marketing Land for the full article.
  • Marketing Day: Facebook Paper 1.1 Rewards Publishers With New Cover Treatments

    Matt McGee
    18 Apr 2014 | 1:00 pm
    Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: .Guru(s) Galore: New Top-Level Domain Passes 50K Registrations Nevermind that the label/title “guru” has been getting mocked for... Please visit Marketing Land for the full article.
  • .Guru(s) Galore: New Top-Level Domain Passes 50K Registrations

    Matt McGee
    18 Apr 2014 | 12:30 pm
    Nevermind that the label/title “guru” has been getting mocked for years. That’s not stopping anyone from registering domains using the new .guru top-level domain (gTLD). In fact, according to nTLDStats.com, .guru recently became the first of the new gTLDs to pass 50,000... Please visit Marketing Land for the full article.
  • Facebook Paper 1.1 Rewards Publishers With New Cover Treatments

    Martin Beck
    18 Apr 2014 | 12:17 pm
    Facebook’s iOS-only news reader app, Paper, got an upgrade today. Paper 1.1 has added features from Facebook’s main stable of offerings, including birthday and event notifications and the ability to insert photos from the iPhone camera or camera roll into comments. A product of... Please visit Marketing Land for the full article.
  • ComScore March Video Report: 46 Billion Online Videos Watched & 28.7 Billion Video Ad Views

    Amy Gesenhues
    18 Apr 2014 | 11:52 am
    According to comScore’s March online video rankings report, more than 187 million Americans watched 46.6 billion online videos last month, while video ad views totaled 28.7 billion. Live Rail took the No. 1 spot for top video ad properties, earning 3.9 billion ad impressions. AOL was the... Please visit Marketing Land for the full article.
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    ISEdb.COM

  • Don’t Be Short-Sighted with your Website Marketing Strategy: The Value of Multiple POAs

    Scott Buresh
    30 Mar 2014 | 5:55 pm
    Many website owners now realize that actively steering visitors toward a clear POA (point-of-action) on their site is critical for increasing the website conversion rate, which improves the return on their website marketing investment. However, the primary POA is all-too-often an “all-or-nothing” proposition – meaning that it is often geared toward a specific kind of […]The post Don’t Be Short-Sighted with your Website Marketing Strategy: The Value of Multiple POAs appeared first on ISEdb.COM.
  • Xbox One Gets Web Search By Bing

    Tariq Ali
    5 Mar 2014 | 1:06 pm
    Microsoft announced a new update to Xbox One, which support Bing web search and full online results. When searching with Xbox Bing, you will see results from Xbox market place, as well as items from the web. And when using Internet Explorer, you can now highlight text on the web page then press the menu button […]The post Xbox One Gets Web Search By Bing appeared first on ISEdb.COM.
  • Google Updates Search With Resturant Menus

    Tariq Ali
    4 Mar 2014 | 1:06 pm
    Next time you are getting ready to head out to eat, search Google to make sure the restaurant you are considering has what you want on their menu. Google officially announced the new search feature is now available Next time you’re planning a brunch or a date night, check to make sure the menu has […]The post Google Updates Search With Resturant Menus appeared first on ISEdb.COM.
  • Google Takes Its Street Team to The Tundra

    Tariq Ali
    27 Feb 2014 | 1:43 pm
    In celebration of the International Polar Bear Day, which happens to be today, people around the world will be able to view these bear in their national habitat. Google took its street view team to Churchill last October 2013 to capture the a 360 degree view of the polar bears in their natural habitat before it disappear. […]The post Google Takes Its Street Team to The Tundra appeared first on ISEdb.COM.
  • Facebook Won’t Display Ads in Paper App For Now

    Tariq Ali
    12 Feb 2014 | 2:19 pm
    If you have been enjoying the new Facebook app Paper, which I have been, then you will be happy to know that Facebook won’t be displaying ads in the near future. According to Facebook executives, they are in the early stages and would like to understand how people are using the app before displaying any […]The post Facebook Won’t Display Ads in Paper App For Now appeared first on ISEdb.COM.
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    Search Engine Watch - Latest

  • Guest Blog Network PostJoint Confirms Google Penalty

    Jennifer Slegg
    18 Apr 2014 | 10:30 am
    Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty last month.
  • How to Identify Non-Ranking URL Page Types Using Google Site Search

    Ben Goodsell
    18 Apr 2014 | 6:30 am
    Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types.
  • 5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website

    Brian Dean
    18 Apr 2014 | 5:30 am
    YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site.
  • One Easy Trick to Convert Website Visitors Into Leads

    Howard Jacobson
    18 Apr 2014 | 4:30 am
    Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying to increase your conversion rate, try this: make one thing easier for your prospect.
  • Matt Cutts on How Google Handles 404 & 410 Status Codes

    Jennifer Slegg
    17 Apr 2014 | 10:00 pm
    In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently.
 
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    Internet Marketing NewsWatch

  • Heartbleed malware attacks OpenSSL sites, exposes personal data of millions

    Curmudgeon
    18 Apr 2014 | 1:12 pm
    There’s buzz about Heartbleed all around the web. It has the potential to damage the reputations and the bank accounts of millions of people. This is the biggest scare since the Java vulnerability that was announced a couple of yers ago. The issue is that OpenSSL, software used by thousands of commerce sites, has a bug, and a crook found out about it. With that knowledge, Heartbleed was created to steal userids, passwords, name and other personal information from sites running OpenSSL. This week, in Canada, a 19-Year-Old Canadian Arrested for hacking into government computers using the…
  • How to Crush it with SEO

    FromWhereIStand
    17 Apr 2014 | 8:54 pm
    Today, I want to share with you some results of my own experiments with SEO. They have helped me. Perhaps they will help you, too. Of course, in that training I only had time to cover a few aspects of doing SEO properly, so, I’m thinking that if there’s enough demand for step-by-step SEO training based on solid fundamentals, I may put one together for you. Let me know what you think.
  • ‘5 Pervasive Email Challenges – and How to Fix Them’ – ClickZ Blog

    Tarun Patel
    17 Apr 2014 | 10:41 am
    The latest ClickZ blog post is titled “5 Pervasive Email Challenges – and How to Fix Them”. Simms Jenkins says, “There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and simple steps to take to fix them. The email marketing train is a constant and fast-moving one. It is hard to get off at the high speed and seemingly even harder to slow it down and take in the view. I know many email marketers that find it very hard to change less-than-successful practices or gain momentum on new techniques and…
  • A gift for readers of my marketing commentary

    AskDrMani
    17 Apr 2014 | 10:40 am
    As many of you know I work as a pediatric cardiac surgeon in a children’s hospital in Chennai, India. For years, now, I have used my internet marketing business to help support my work at the hospital. Over the years, I have learned a lot about what it takes to be successful in this business, and I have written several books about what I have learned. Today, I want to give you a downloadable copy of one of my books. It normally sells for $17 here, but for readers of my IM NewsWatch column, I am giving away copies – gratis. What is the book? 21 Copywriting Tips to Make You VERY…
  • ‘Which Is The Most Effective Digital Marketing Channel’ – ‘Marketing Land’ Article

    Tarun Patel
    17 Apr 2014 | 10:25 am
    The latest article on  ’Marketing Land’ is titled “Infographic: Which Is The Most Effective Digital Marketing Channel”. Danny Sullivan says, “Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert better. The folks at Conductor have put together an infographic looking at the four major channels and how effective they are, compiled from various surveys. In summary: SEO: 54% discover new sites this way; just behind email for…
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    The Search Agents

  • Large Gains for Bing in Q1

    Michelle Silverstein
    17 Apr 2014 | 9:39 am
    Q1 of 2014 was a success for the Bing Network – yesterday, we published our quarterly State of Paid Search report for Q1 of 2014, and we found that the Bing Network experienced more substantial growth than Google over the same period. While spend increased year-over-year for both Google and Bing, spend on Bing increased 60%, far more than Google’s 29%. This enabled Bing to steal some market share from Google, increasing its spend share to 24.1%. Bing’s CTR also continued to rise, increasing a whopping 85% YoY, while Google’s CTR declined from the previous year. Bing’s increasing…
  • Solid Year-Over-Year Growth for Q1 of 2014

    Michelle Silverstein
    16 Apr 2014 | 9:09 am
    Today we released our State of Paid Search Report for Q1 of 2014, and our results demonstrate solid year-over-year growth for the first quarter of the year, with total spend increasing 35%.  Click-through rate (CTR) also grew 9.5% YoY and 35.8% QoQ, driven by CTR growth on both Google and Bing.  This increase in CTR repeats a seasonal trend of CTR peaking in the first quarter of each year, unwinding from the highly competitive fourth quarter. The rise in CTR can primarily be attributed to desktops, which make up a significant majority of spend share. CPCs grew 4.6% YoY but dipped from the…
  • Ghost Blogging is Dead. Long Live SEO!

    Grant Simmons
    1 Apr 2014 | 10:36 am
    Google announced a new algorithm update that negates many of the SEO advantages of the overused phantom tactic of ghost blogging. In a move that had many SEO folk taking their last gasp, Matt Cutt’s, Google’s spam spokesman, commented, “We’ve seen these manipulative practices going on for far too long, and it’s time we stick a fork in it.” He continued, “the dead have no place in common SEO and they really mix up the relevance of current news, image search and the algorithm as a whole.” Ghost writing has long been considered an author staple, with many famous writers…
  • Female-Oriented Sites More Optimized for Mobile?

    Michelle Silverstein
    28 Mar 2014 | 9:18 am
    We recently published our latest Mobile Scorecard Report on the top 100 web-only retailers, and in the process of our analysis we fell upon some interesting findings about gender and its relationship to mobile optimization. Using Internet Retailer’s gender data on the top 500 e-commerce sites, we determined which companies had more male or female customers. Next, we aligned that gender data with our own scorecard rankings and discovered some interesting results. In general, a significant majority of the best mobile-optimized sites also had more female customers. Most of the highest scoring…
  • Web-Only Retailers Not as Mobile-Ready as They Should Be

    Michelle Silverstein
    27 Mar 2014 | 8:14 am
    Mobile devices are here to stay. Recent research indicates that about 55% of all time spent with online retail in June 2013 occurred on a mobile device. Providing a frictionless mobile experience is especially important for web-only retailers, those businesses that sell products exclusively online. Here at The Search Agency, we suspected that web-only retailers might demonstrate a greater level of mobile-readiness because of their exclusive reliance on online sales, and we set out to test that hypothesis in our latest edition of the Mobile Scorecard Report. Based on Internet Retailer’s…
 
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » Search Engine Marketing Blog

  • 4 Myths About B2B Marketing That Everyone Thinks are True

    Kelsey Jones
    18 Apr 2014 | 6:19 am
    There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Some marketers and advertisers think it’s boring and refuse to take clients for positions that are offered in the field. Conversely, marketers that are open to working on the business to business side of marketing have assumptions that B2B has limitations, and there isn’t as much freedom or creativity in corporate-facing campaigns as there can be in consumer-facing campaigns. Here are some assumptions that many marketers and other professionals take as fact with…
  • 4 Content Marketing Blogs That Can Help You Improve Your Writing

    Stacy Thompson
    15 Apr 2014 | 8:17 am
    During the first semester of my creative writing degree, I slogged through what everyone in my graduate program referred to as “creative annotations,” which was just a fancier way of saying that you’d read a novel and written a response to demonstrate you had a basic understanding of what it was about. To me, it felt a lot like busy work. After I’d gotten the first two or three of these under my belt, however, I started feeling like I was missing the point of the exercise. I mean, anyone who can read a book can also write a book report. The purpose of the assignment, as I discovered,…
  • 5 Insightful B2B Content Marketing Strategy Videos

    Ryan Young
    10 Apr 2014 | 7:30 am
    Content is king, and the king is everywhere we turn on the web. Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. However, gone are the days of “batch N’ blast” success stories. B2B content marketing strategies in 2014 must involve careful planning and execution to cut through the clutter on their way to visibility. While there may not be a clearly defined blueprint for success, there…
  • How B2B Companies Can Use Sitelinks For More Effective Advertisements

    Joseph Vivolo
    7 Apr 2014 | 7:15 am
    There are a number of ways B2B companies can make their advertisements more effective.  Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. In the above, “Current Mortgage Rates,” “First Time Home Buyer,” etc. are examples of sitelinks, additional hyperlinked text that goes to a separate landing page from the main text link above it. Think of it as a smaller sitemap that’s displayed on the search engine results page. Taking advantage of…
  • 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts

    Kelsey Jones
    4 Apr 2014 | 6:55 am
    For many B2B companies, just simply having a blog at all has been a huge accomplishment. However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. Below are some areas B2B marketers can expand to if they…
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    The Search Engine Marketing Blog @ MoreVisibility

  • Coming in May: An Opportunity to Learn Advanced Tactics for AdWords & Analytics with Google and MoreVisibility

    Lauren Owens
    15 Apr 2014 | 2:20 am
    Want to learn the latest advanced tactics for Google AdWords and Analytics? Get an insider’s perspective, and learn straight from the experts, with our intensive Google workshop, Advanced Tactics for AdWords & Analytics, Thursday, May 1 in Fort Lauderdale, FL. During this workshop, key members of our own SEM and Analytics teams will be working […]
  • Desktop Search Spend Continues to Plummet – Time to Kick Your Mobile Strategy into Full Gear

    Lauren Owens
    21 Mar 2014 | 2:58 am
    Last week, eMarketer reported that desktop search spend will drop by 83% this year, as mobile continues to take over. If you’re running paid search ads, this means that it’s time to review your mobile strategy. Are your website, landing pages and shopping cart functionalities mobile friendly? Are your ads optimized for mobile? And, where […]
  • Goodbye Google Product Listing Ads, Hello Google Shopping Campaigns

    Max Braglia
    7 Mar 2014 | 5:57 am
    If you are an e-commerce retailer and promote your store via Google AdWords, then you know that Product Listing Ad campaigns are a must-do. Product Listing Ads appear in their own box on Google Search, separate from text ads, and they have been proven to be a very effective way to increase targeted traffic and […]
  • Using Ad Extensions to Improve Your Ad’s Position and Increase Your CTR

    Max Braglia
    30 Jan 2014 | 1:21 am
    Ad Rank, a value that Google AdWords uses to determine an ad’s position in the Search Engine Result Pages (SERPs) officially changed a few months ago. As a result, Google appears to be placing more importance on ad extensions. As Google puts it, “if two competing ads have the same bid and quality, then the […]
  • Using Your Email List To Create “Custom Audiences” on Facebook

    Max Braglia
    16 Jan 2014 | 11:14 am
    With over 128 million daily active users in the U.S. alone, who spend an average of eight hours per month on it, Facebook represents a huge opportunity for businesses with the challenge of finding and reaching their  audience online. Until recently, marketers were only able to target Facebook users by demographics, interests, or categories. These […]
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    The Invesp Blog: E-commerce and Landing page Optimization

  • 3 Landing Page Optimization Best Practices That Might Not be Best for You

    Stephen Da Cambra
    17 Apr 2014 | 2:55 am
    For the purposes of this post, we need to get one basic thing straight: what is a landing page? The literal definition is: a ‘page’ that a web visitor ‘lands’ on when clicking on a link to that page or when arriving at a site after entering a URL in a browser. So a landing page can be just about any page on your website. A fact confirmed by lots of leading landing page specialists, including Unbounce and Hubspot. The Term ‘Landing Page’ Sucks What good is it if it refers to every page on your site? Why not just stick with ‘web page’ and have one less bit of jargon to deal…
  • Are You a CRO Junkie? It Could be Ruining Your AB Tests

    Stephen Da Cambra
    8 Apr 2014 | 4:14 am
    The silver lining of appallingly low online conversion rates is that even small conversion improvements can produce big bottom-line improvements. And whether you listen to the experts, like Neil Patel, or simply observe the experts, like Google (which performs thousands of tests each year – pardot.com) you’ll know that A/B or split testing is integral to improving conversion rates. But, believe it or not, if you run any kind of testing program, you are in the minority. Only 44% of companies use some form of testing to improve their conversion rates. But Don’t Get Smug if You Split…
  • Multiple Call to Actions Increased Conversions by 20%

    khalid
    26 Mar 2014 | 12:26 am
    Website owners are often surprised by how giving visitors easy to locate options, and often repeating a “Call to Actions” multiple times on a page, can lead to significant increases in conversions. The Problem Our customer, Fulcrum Gallery, a company that specializes in selling of art pieces online, was facing major conversion issues. Our analytics assessment pointed to several areas, which we can focus on: the homepage, product pages, checkout process, etc. The conversion optimization team noticed that the website suffered from a high checkout abandonment rate. Analytics showed that the…
  • The Importance of Personalized Ecommerce & 4 Examples of How It’s Done

    Stephen Da Cambra
    17 Mar 2014 | 2:13 pm
    While it’s always been a focus of ecommerce strategizing, the promise of a personalized online shopping experience remains largely unfulfilled. It’s a curious circumstance because the statistics show that there’s a big demand, and payoff, from customizing the offering each of your customers get when they visit your site. 59% of online shoppers believe that it is easier to find more interesting products on a personalized online retail store 56% are more likely to return to a site that recommends products 53% believe that retailers who personalize the shopping experience provide a…
  • Boost Your Ecommerce Conversion Rates with Social Proof

    Stephen Da Cambra
    27 Feb 2014 | 7:59 am
    If you have ever visited a tradeshow, you probably experienced a very clear example of the effect of social proof. Think back to the time you spent strolling the trade show floor, not with any particular booth destination in mind, but just looking to see what’s what. Which booths caught your attention? Chances are you were drawn to those that had visitors and avoided those where the booth representative stood alone. Yes? The thing that attracts you to the busy booths, or crowded stores at the mall, is the social proof demonstrated by the mass of people. According to Wikipedia, social proof…
 
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    ReelSEO Video Marketing

  • 5 Best Branded Instagram Videos of the Week: 19th April 2014

    Carla Marshall
    19 Apr 2014 | 9:45 am
    That classic little car, the Mini, shows off its seductive side, Target and M&S go Easter mad, Oreo get inventive, and Tiffany tempts us with a very lovely piece of jewelry. Welcome to the best Instagram Videos of the past 7 days.
  • March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S.

    Carla Marshall
    19 Apr 2014 | 6:51 am
    comScore's Online Video Rankings are out for March 2014, and they confirm that 187 million Internet-connected Americans watched 46.6 billion online videos, including 28.7 billion video ads. VEVO, ZEFR, Maker and Disney were the top YouTube channels for unique viewers.
  • One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

    Christophor Rick
    18 Apr 2014 | 1:07 pm
    Experian broke out mobile video viewing in their latest report along with some info on what ages are watching, when they watch, where they watch (as in site and app) and whether or not they feel video ads on smartphone or tablet are useful. Want to put a wager on which demographic thought them most useful and which said least?
  • Top 10 Most Shared Chocolate Ads Ever: Brands are Huge, Giant Losers

    Carla Marshall
    18 Apr 2014 | 9:45 am
    8 out of the 10 most shared chocolate ads on YouTube belong to non-branded channels, so even though brands like Mars and Cadbury's own the assets, a poor video marketing strategy has opened the door for others to reap the rewards in terms of views and engagement.
  • Cord Cutting Most Common in Young Adult Households with Netflix, Hulu

    Christophor Rick
    17 Apr 2014 | 11:52 am
    Lots of things are influencing cord cutting. In this recent Experian report we find out that we can start putting together a profile of the cord cutter household and it includes young adults and a subscription to Hulu Plus or Netflix. Find out what other details have emerged on this all important video consuming crowd within!
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    HigherVisibility

  • Ask the Experts: What’s Your Take on Link Building Strategies Moving Forward?

    Amanda DiSilvestro
    17 Apr 2014 | 1:00 am
    As I’m sure you’ve learned over the last few weeks, everyone is in a panic about link building and guest posting thanks to Matt Cutts’ announcement and a huge influx of Google manual penalties. The announcement happened back in January, but the news and concern doesn’t seem to be slowing down, so we wanted to reach out to some of the experts in the industry: Is this something that concerns you or has caused you to change your link building and/or guest posting strategy in any way? What advice are you giving others who are concerned about some links they may have built in the past?
  • Smart Lists Added to Google Analytics to Help Improve Remarketing Campaigns

    Amanda DiSilvestro
    16 Apr 2014 | 3:00 am
    Google Analytics has done it again, this time with their new featured centering around remarketing. The new feature is called “Smart Lists” and it was created to help the remarketing section of Google Analytics become a little bit more manageable and less overwhelming. Consumers often find remarketing incredibly annoying, so you have to make sure you have a solid strategy in place so that you don’t fall into that category. Remarketing can work well for all parties involved just as long as you, the company owner, are handling it correctly. Smart Lists will help you do just that. How…
  • How Search Queries Work on Google Webmaster Tools

    Amanda DiSilvestro
    15 Apr 2014 | 1:00 am
    Sometimes it helps to take one major feature of one major tool and really drill it down to see how it all works. This means not just using the surface aspects of the tool, but getting specific and learning how to make the most of what the feature has to offer. Google Webmaster tools are full of different options that you can use, yet many people are still ignoring these options in favor of Google Analytics. While Google Analytics are wonderful and should always be a part of your website, Google Webmaster Tools offer some great information as well—Search Queries being a major one. In fact,…
  • A Few HigherVisibility Posts to Revisit as Link Building and Content Get More Confusing

    Amanda DiSilvestro
    14 Apr 2014 | 11:33 am
    It seems that 2014 is going to be the year of content marketing and improving your strategy. Google has made quite a few moves lately that have left many companies going back and revamping some of the things they used to do in the content department. If you’re unfamiliar with why so many are scrambling for new and creative content and link building approaches, there are really two major reasons (click the links for more detail): Google Manual Penalties. Google has spent quite a bit of time penalizing major link networks across the web including Anglo Rank and Backlinks.com. To be fair, many…
  • Is Not Provided Data Now Coming to Your AdWords?

    Amanda DiSilvestro
    9 Apr 2014 | 8:28 am
    Back in September Google announced that they would be encrypting search data that marketers use when it comes to organic search. Although Google claimed that this was for privacy reasons and extra protection for searchers, marketers were outraged because AdWords data was still available. It seemed like a ploy to get people to use Google AdWords more often to get that extra data that they would now be missing. It’s not exactly the same or perfect, but it’s would be a start for marketers who rely on searcher data to know how and what to market. However, just this week Google might be…
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    Search Marketing

  • Top 100 Marketers to Follow on Twitter – April 2014

    Darin Carter
    18 Apr 2014 | 7:30 am
    @DarinCarter – Congratulations! You made our list of the April 2014 Top 100 Marketers to Follow on Twitter – http://t.co/tBpzMm7sYd — Marketing Articles (@ECMarketing) April 15, 2014
  • March 2014 Top 100 Entrepreneurs to Follow on Twitter

    Darin Carter
    3 Mar 2014 | 2:59 am
    March 2014 Top 100 Entrepreneurs to Follow on Twitter @DarinCarter – Congrats! You made our list of the March 2014 Top 100 Entrepreneurs to Follow on Twitter – http://t.co/ixUcgCspgA — Famous Entrepreneurs (@ECFamousEntrepr) March 3, 2014 Incoming search terms:top 100 entrepreneurs in twitter
  • Infographic on How Google Works

    Darin Carter
    28 Feb 2014 | 6:54 am
    I gotta give it to Neil Patel, he has been on a LinkBait, Content Spree over the past few months!! Well, here ya go Neil, Here’s a Link from me to you !!! Courtesy of: Quick Sprout Incoming search terms:selena gomez fake-searchgoogle
  • Top 100 Entrepreneurs to Follow on Twitter – February 2014

    Darin Carter
    3 Feb 2014 | 5:26 am
    February 2014 Top 100 Entrepreneurs to Follow on Twitter @DarinCarter – Congratulations! You made our list of the February 2014 Top 100 Entrepreneurs to Follow on Twitter – http://t.co/j9tETQkmo0 — Famous Entrepreneurs (@ECFamousEntrepr) February 3, 2014
  • Blast from the PAST – #LeadsCon2012

    Darin Carter
    30 Jan 2014 | 11:23 am
 
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    Traffick: The Business of Search

  • After April 22, You’ll Be Busy. Because AdWords Is About To Get A Lot Better

    Andrew Goodman
    10 Apr 2014 | 5:45 pm
    Last year, while many other advertisers were holding protests and doing the Chicken Little dance, I decided early on to say something different: Enhanced Campaigns were going to make things… yes… better. A year later, and we’re still living with the pain of something that was taken away: bid control over the tablet channel. What we gained was granular control over mobile bids at the ad group level if desired, flexible and quick geobidding factors, and improved dayparting. I sincerely doubt many advertisers, after having time to reflect on all this, would go back to having…
  • The Web from an Elite to a Mass Medium – The Irony of ‘Free and Open’?

    Andrew Goodman
    12 Mar 2014 | 2:03 pm
    Sir Tim Berners-Lee posted this reflection on the Google Blog on the 25th anniversary of his invention of the World Wide Web. For those of us who were around then, it would be convenient to say we remember the day it happened, or the year it happened, and we warmly embraced that hypertext world he created from Day One. For most of us, though, it was a little more complicated. For most of us there might have been a delayed reaction, dismissing “whatever that is” and carrying on using whatever tools we had at our disposal. Even without the great advance of the Web and its amazing…
  • Quality Score Isn’t Actionable. Here’s What You Can Do About It

    Andrew Goodman
    3 Mar 2014 | 11:03 am
    Everyone in PPC (and related display advertising) today knows that ad rank is determined in part by your bid, and in part by a multifaceted relevancy measure called Quality Score. What many still don’t realize is that Quality Score doesn’t merely determine rank on the page (of the ad listings), but also impression share or the frequency of delivery (Google currently refers to this as “ad auction eligibility”). With lower Quality Scores, ads may simply be shown less often, rather than just dropping down in position. Not only does that enforce relevancy standards, it…
  • Working with Google: You Could Write a Novel…

    Andrew Goodman
    31 Jan 2014 | 11:55 am
    … but of course, you probably shouldn’t. My imaginary novel might begin like this…. if it began at all. How about yours? You have to make the best of things. Especially when these creatures saunter into your life, at a quarter-past two on a foggy January afternoon, as you stare bleakly through a smoke-stained window in your cheap walk-up office, half a pastrami-on-rye (extra pickle) lying uneaten next to a barely-started fifth of bourbon on a desk cluttered with losing lottery tickets and relic Blackberries… suddenly, they’re in your space too blandly dressed and too…
  • Elliptical Trainer at the Airport? Personal Ruminations on 10 “Firsts” in 2013

    Andrew Goodman
    31 Dec 2013 | 12:53 pm
    It’s been an amazing year. Most companies involved in Anything Digital are going to break new ground in any given year; that’s a given. At Page Zero, our work is somewhat client-driven. And while we’ve pioneered some things and love to work diligently behind the scenes on “soft innovation,” we’re not always bleeding edge. Few agencies are. (For a possible explanation see my thoughts here: The Agency Mosaic: Follow the Shifting Tiles.) We, like many of our clients, often feel more comfortable building incrementally on proven wins. The “20-mile…
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    Inside AdWords

  • New upgrade option for Shopping campaigns

    Rob Newton
    18 Apr 2014 | 12:21 pm
    Earlier this month, we shared a few success stories on Shopping campaigns, our new campaign type for Product Listing Ads (PLAs), and that the regular PLA campaign type will retire in late August 2014.To upgrade to Shopping campaigns, we encourage you to create a Shopping campaign from scratch and then customize your product groups and bids from there. That way, you can choose how granular you’d like to get and ensure all your inventory is included in your Shopping campaign.However, if you would like to base your Shopping campaign on a regular PLA campaign, we’re introducing an option…
  • How Search Insights Can Inform Your Event Strategy

    Rob Newton
    16 Apr 2014 | 3:00 pm
    Oscar Night. The Olympic Games. Bonnaroo. We think of produced events as finite moments in time. But as we saw with Bob Costas’ eye and “Adele Dazeem”, many of these “finite” moments actually create a much larger window of interest—and opportunity—online. You could say that for every offline action, there is a digital reaction. And it starts with search.By understanding search data and its role before, during and beyond an event, marketers can prepare to respond to consumers’ needs and desires in new and timely ways. Think with Google looks at how these search insights can…
  • +Post ads now available to all advertisers and support Hangouts on Air

    Rob Newton
    16 Apr 2014 | 6:14 am
    Last December, we introduced +Post ads to a limited number of advertisers as a new way to amplify content and create conversations across the web. +Post ads let you to take a piece of your public Google+ content, like a photo or video, and turn it into an engagement ad that runs across the Google Display Network.Starting today, +Post ads are available to all advertisers who meet a minimum threshold of Google+ followers. We’re also piloting two new features - promoted Hangouts on Air and automatic post promotion - to help you create compelling ad experiences and make it easier to extend the…
  • Next Tuesday is your chance to step inside AdWords

    Rob Newton
    15 Apr 2014 | 10:10 am
    Next Tuesday, April 22nd at 9am PT and 12pm ET, we invite you to step inside AdWords as we share our next generation of advertising innovations with you, live, right here on the Inside AdWords blog. As part of this global livestream, we will announce 10+ new AdWords products, features, and research studies that we have worked hard to develop over the past year. We built these innovations with you in mind, using customer feedback to inform our product development decisions. Register for the livestream here.As we met with advertisers, both large and small, and conducted consumer research, we…
  • Upgrade to Search Network With Display Select for Better Performance

    Rob Newton
    7 Apr 2014 | 8:00 am
    Last month we shared some stories about how Search Network with Display Select is driving strong performance for many advertisers including Elmo Learning, Wordstream and ShopPivot. This new, high performing hybrid campaign type helps advertisers, on average, see a 35% higher click-through-rate, and a 35% lower cost-per-customer purchase on the Display portion of their Search Network with Display Select campaigns.Upgrade now for better performanceTo start tapping into this opportunity, upgrade your “Search and Display Networks” campaigns to “Search Network with Display Select” today.
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    Bing Ads Blog

  • 10 more things you should know about European ecommerce

    Ian Harris Guest Blogger
    16 Apr 2014 | 12:00 am
    Last month I wrote a blog about the 10 things you should know about European ecommerce , but such a huge topic comprised of dozens of different markets can’t be summarised in just 10 points so here are some more things you need to know about Europe’s...(read more)
  • Bing Ads March Release Summary: Top 6 Improvements in Usability, Speed and More

    Aurea Astro - MSFT
    15 Apr 2014 | 12:30 pm
    2014 is on a roll, thanks to your continued feedback and participation in customizing the tools. We’ve been very much focused on improving user experience by shortening workflows and expanding performance insight. Our goal is to ensure you get the...(read more)
  • Bing Ads Is Off To a Great Start in 2014

    David Pann - MSFT
    14 Apr 2014 | 6:00 am
    Providing Advertisers Value, Return on Investment and Mobile Innovation As I wrote in January , 2013 was a year in which we strengthened our platform’s foundation. We delivered over a thousand enhancements and released dozens of new features...(read more)
  • Upcoming Improvement to Bing Ads Account Management via the “Agencies” Tab

    Juan Carlos Ousset - MSFT
    11 Apr 2014 | 9:00 am
    The “agencies” tab in the present Bing Ads web interface supports a self-serve workflow*, which allows agencies to link to their client customers in the interface and manage campaigns on their behalf. As seen in the following screenshot, this...(read more)
  • Celebrate the 100th Anniversary of Mother’s Day with Bing Ads

    Shelby Gagnon - MSFT
    10 Apr 2014 | 8:00 am
    Did you know that this year marks the 100 th anniversary of Mother’s Day? Hats off to President Woodrow Wilson for signing a bill to recognize Mother’s Day as a national holiday in 1914! [1] Mother's Day is the 3 rd largest retail holiday...(read more)
 
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    PPC Hero

  • Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]

    Jamie Newton
    19 Apr 2014 | 9:00 am
    Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the … Read more at PPCHero.com
  • How Your Average CPC is Lying to You

    Eric
    17 Apr 2014 | 10:33 am
    “Averages lie.” I had a few statistics courses back in college with a professor who was fond of saying that. Seems like he might’ve gotten that turn of phrase from someone else, now that I think about it. This is … Read more at PPCHero.com
  • Why You Should Hire An Agency to Manage Your PPC Accounts (Yes, You): New Whitepaper!

    Jamie Newton
    17 Apr 2014 | 4:45 am
    Obviously, there are several ways to build and manage your digital advertising accounts. Too often, advertisers see working with an ad agency as an either/or proposition: Either you build an in-house ad team, or you hire an external agency to … Read more at PPCHero.com
  • Demystifying Avg. Position in AdWords

    Cassie Oumedian
    16 Apr 2014 | 7:13 pm
    As we continue series week on metrics, I plan to dig into what seems like one of the more simple metrics – average position. It seems pretty straight forward, right? Avg. position is the where your ad lands on the … Read more at PPCHero.com
  • Hero Conf 2014 | Only 30 Seats Remain!

    Nate Hollander
    16 Apr 2014 | 10:52 am
    PPC Heroes, time is almost out to get your seat at Hero Conf 2014. Less than 2 weeks remain until the PPC Conference of the Year and we’re running out of space! Make sure you take advantage of this excellent opportunity to meet … Read more at PPCHero.com
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    Location3 Media

  • A Beginner’s Guide to Display Campaigns

    Robin Arlen
    18 Apr 2014 | 10:06 am
    DSP, SSP, Ad Exchange, Ad Network… What does it all mean? And how do you know which platform to use and when? The online display market has expanded so quickly in terms of technology and available options for buying display media that it’s hard to keep all the new acronyms and buzz words straight. WHAT DOES IT ALL MEAN? A DSP (Demand Side Platform) provides an advertiser with a single interface to access available inventory across a number of exchanges. Top DSPs include Turn, [x+1], AppNexus, and MediaMath. A SSP (Supply Side Platform) aka: Ad Exchange, allows publishers and networks to…
  • The Mad Men of Digital Marketing

    Alex Porter
    17 Apr 2014 | 4:01 pm
    With the new season of Mad Men starting up I decided the Men of Location3 needed to up their game for a day. Usually we look more like a bunch of Stanford dropouts who just got back from a three month trek in Uzbekistan than a crew of savvy marketers. So we cleaned up today- what do you think? We learned some important lessons from one day in what most of the rest of the world considers “normal business attire.” Namely: Ladies in the office realize we’re actually good looking People in the building elevators don’t think we’re the maintenance crew Ties increase…
  • Social Media is Baseball, Not Basketball

    Chris Jones
    11 Apr 2014 | 3:21 am
    Baseball season is officially upon us and fans are filled with completely irrational optimism about their team’s future. After one of the most abysmal seasons last year, avid Colorado Rockies fans such as myself are hoping for a slight improvement, if not a drastic turnaround. As such, it seemed completely appropriate to shoehorn a sports reference into my monthly social media blog post. Social media, and any content marketing is exactly like baseball, but most of the world’s marketers get caught up in the day-to-day movement in the industry and think of it as basketball (which is an…
  • 9 Foolproof Ways to Create Engaging Posts & Headlines (please LIKE)

    Angie Pascale
    11 Apr 2014 | 2:15 am
    Follow these nine simple tips for creating eye-catching social media posts that drive engagement and create conversations. 1. ASK QUESTIONS. How do you have a conversation with someone face-to-face? It’s a give and take between asking and answering questions. This same method works on social media, too.  Ask questions that provide more info about your users, or let them show off their expertise. Westwood Wonders is a good example of this. 2. GET NEGATIVE. Rather than always taking a positive slant on an issue, go the opposite way and provide a negative angle as a warning. For example,…
  • Google Search Query Change: What it Means for PPC Managers

    Jared Schroder
    9 Apr 2014 | 3:18 pm
    With Google’s decision to remove search query information from passing through the URL string, many folks might be worried that this will spell the death of many third-party paid search tracking solutions. The reality is that very little will be affected by this change because regular reporting and bid optimization data is reliant upon keyword/match type level data and not the search query. Search query data is truly invaluable to optimization, but third-party tools were only able to track clicks and conversions for search queries and never had the ability to track cost, position,…
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    Search Engine Marketing Blog

  • 3 Essential Elements of the Perfect Blog Post

    Emarketed
    19 Apr 2014 | 10:10 am
    The fine art of blogging incorporates creativity, organization, discipline and actual writing. Sometimes, writer’s block can take a hold but remind yourself of one thing: you can pull through it! Headline Interesting blog headlines are compelling, magnetic, intriguing and meaningful. Check out 6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines for tips on how... read more
  • Are You Ready for the 2014 SEO Conference Season?

    Emarketed
    18 Apr 2014 | 11:59 am
    Springtime means the beginning of the conference season. Whether you’re looking to learn more about social media, marketing, SEO, conversion, paid search or web design, there’s a conference that’s right for you. You might be asking yourself if it’s worth your time and money to attend a conference. Here are things you should consider if... read more
  • What Are Your Options For Bad Yelp Reviews?

    Emarketed
    14 Apr 2014 | 3:00 pm
    Yelp – either you love it or hate it. As a consumer, it’s helpful to read customer reviews when you’re looking for a local restaurant, mechanic, accountant or even dentist. But as a small business owner, the thought of customers being able to freely leave reviews, even false ones, while being protected, is sure to... read more
  • Web Design, SEO and Conversion Conflicts

    Emarketed
    12 Apr 2014 | 3:56 pm
    Web design and SEO are two elements that go hand in hand. When they don’t work in sync, there will definitely be a problem, which can be seen in your conversions. Even though these are two separate departments, it’s important that they work together. This is important to keep in mind whether you’re working with... read more
  • Do Your Thank You Pages Say Enough?

    Emarketed
    8 Apr 2014 | 9:48 pm
    Website conversions are a big deal and we sometimes don’t think about the actions that can take place afterwards. Thank you pages are a big missed opportunity that require very little effort with potentially big payoffs. Simply sending users to a blank “Thank you, your form was submitted” page isn’t useful. That space can be... read more
 
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    Online Marketing Blog

  • Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression

    Ben Brausen
    18 Apr 2014 | 4:30 am
    #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user…
  • The Hidden Value of Influencers in B2B Content Marketing

    Lee Odden
    17 Apr 2014 | 3:59 am
    In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind of content that engages, lack of budget, and lack of content variety. Sound familiar? Stats like “Buyers are two-thirds to 90% through the sales funnel before they contact sales” (Forrester) and “72% of B2B buyers use social media to research solutions to purchase.” (DGR 2014 B2B Buyer Behavior Survey) have a lot of B2B marketers focusing…
  • Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO

    Lee Odden
    16 Apr 2014 | 4:02 am
    During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community. Those experiences have helped me take the temperature of what marketers questions are so I can apply those insights in our consulting and for future presentations. Topics that seemed to be high in demand include working with influencers in combination with content marketing and social media.   As popular as content and social media marketing are in terms of increasing budgets…
  • Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix

    Lee Odden
    14 Apr 2014 | 4:43 am
    When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and running into each other at numerous conferences since, I’ve learned three things about Justin:  1. He’s incredibly fit.  2. He’s an amazing cook.  3. He’s equally intelligent and passionate when it comes to social media. In this Social Media Smarts interview, Justin covers everything from how he came in to the social media world to how marketing and…
  • Online Marketing News: IRS Trusted More Than Facebook, Up & Down of Social Service, Analytics Out of Beta

    Ben Brausen
    11 Apr 2014 | 4:30 am
    Customer Service Inquiries Up 44 Percent on Twitter — But Response Times Are Down - While many brands are getting better at engaging audiences on social media, customer service still presents a challenge. According to a Simply Measured Analytics about how top brands use Twitter for customer service, mentions of dedicated customer service accounts on are up 44 percent but the average response time is down 10 percent. SocialTimes 6 Types Of Social Sharer [Infographic] - According to a NY Times study, we all fall into 6 broad categories of online sharer. The following infographic by StatPro…
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    aimClear® Blog

  • Ready, Set #CloakYoSelf! aimClear To Speak & Spread #HeroConf Love

    Erica Melchior
    17 Apr 2014 | 2:56 pm
    Coming up in just under two weeks is the annual Hero Conference 2014, a well regarded annual stop on the American PPC conference circuit. aimClear has spoken at Hero Conference for the past two years, and we’re looking forward to once again sharing our thoughts on the latest online marketing strategies and best practices in Austin from April 28-30. We’ll have a special presence at Hero Conference this year (proud to provide some special swag to keep attendees warm!), and our own Merry Morud, Social Advertising Director at aimClear, will be taking the stage. We’re ready to have some…
  • Trending Visual With Pinterest & Instagram! Making the Most of Your Content

    Megan Rivas
    7 Apr 2014 | 6:51 am
    At the end of February, I had the privilege to speak at SEM PDX Searchfest on the evolution of visual media on the panel, “Trending Visual with Pinterest and Instagram.” For those of you who were unable to attend, don’t fret. Today, we’re sharing highlights from the presentation to keep you up to speed. Let’s jump right in! We all know that visuals are becoming more prevalent across many social media channels and we have definitely seen a paradigm shift occur. In this blog post, we will cover what exactly that means for marketers, and what we can be doing NOW across these more…
  • aimClear Is Hiring TV Reporters! Let’s Take Social Journalism To The Next Level

    Marty Weintraub
    5 Apr 2014 | 5:27 pm
    aimClear is thrilled to be hiring one or more experienced professional multimedia journalists. If you are the right combination of videographer, writer, video editor, reporter, storyteller and on-camera presenter, we need your talent and energy to help us lead the next generation of social journalism.  Yep, we’re building a state-of-the-art video production facility, under construction and nearly complete, on the third floor of our Duluth office. The successful candidate will produce, write scripts, shoot and edit video, crank podcasts and stretch limits with sweet digital arts content…
  • Proprietary Audiences & Masterful Lead Gen! Mathew Sweezey Interviewed

    Erica Melchior
    4 Apr 2014 | 1:41 pm
    Today, aimClear’s Mike Marshall continues his video interview coverage from ClickZ Live in New York. There were so many great speakers and sessions this year, and we were fortunate to catch up with a few different speakers to discuss various industry topics. Mathew Sweezey, Marketing Evangelist at Salesforce, shared his views on building a proprietary audience. The whole idea behind a proprietary audience is that “you need to be able to reach out to people and not having to keep spending money to engage new people and buy new audiences.” This applies to paid, owned and…
  • Bing (Ads) it On! aimClear Interviews Evangelist John Gagnon at #CZLNY

    Erica Melchior
    3 Apr 2014 | 7:38 am
    The first ever ClickZ Live New York has so far been an enriching experience, and we’re excited to bring you video coverage straight from the show floor! Follow along throughout the rest of the week for exciting video interviews with some of ClickZ Live New York’s finest speakers and panelists. aimClear’s Mike Marshall got the chance to catch up with John Gagnon, Bing Evangelist at Microsoft, about new product features such as the Search Term Report which provides marketers with more data to recognize patterns, act and make smarter decisions. With Bing Ads’ expanded…
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    Branded3

  • Five exciting things to expect at B3’s User-centric SEO seminar in May

    Natasha Nanner
    17 Apr 2014 | 8:38 am
    Next month, Branded3 will be hosting our User-centric SEO seminar in Leeds and London, providing in-house marketers with the opportunity to learn how best to engage with users and with Google. Join us for a stimulating afternoon of invaluable industry advice, including presentations on technical SEO and Content Strategy. But that’s not all that is on offer! Here are five more exciting things you can expect at the upcoming B3 seminar: A special guest speaker Stephen Poole, Multi-platform Group Sales Controller at ITV, will be sharing his expertise on monetising mobile channels with…
  • Programatically assigning a Customer Group in Magento

    Douglas Radburn
    17 Apr 2014 | 3:45 am
    Magento’s Customer Groups give you the ability to offer different pricing and promotions to customers based upon their grouping. This grouping might be initially set when you add the customer, but it might change over time. You might have one customer in a group, or thousands. The Customer Group might change because you want the specific customer to be in a different group, or you might want to programatically set the Customer Group based on decisions or actions taken by your customer. Creating Customer Groups Each customer is initially assigned to one of the following default Customer…
  • Magento Roundup April 2014

    Douglas Radburn
    11 Apr 2014 | 8:34 am
    We read a LOT at Branded3. We’re always looking at articles to back up our own findings and to push us into new areas and exciting new developments. With this in mind, there is a lot happening with e-commerce and Magento specifically at the moment, so here are a list of great resources that you should take a look at from the last month: Magento 2 Webinar On Frontend & Layout Architecture – Q&A Session Earlier in the week, there was an official #Magento2 Q&A session regarding the Frontend & Layout Architecture that will be in place. Some great information was shared…
  • Learn how to create long-term SEO strategies with @Tim_Grice at #SMXLondon

    Felicity Crouch
    9 Apr 2014 | 8:09 am
    Next month, the global SEO conference series – SMX – is coming to London, and Branded3’s very own Director of Search, Tim Grice, will be there to present his thoughts on how to drive long-term results through SEO. Alongside David Naylor, the MD & Director of SEO at Bronco, and Duane Forrester, the Senior Product Manager at Bing; Tim will be presenting during the SEO track between 1 – 2pm on Tuesday 13th May, at the Chelsea Football Club. The presentation – entitled: Long-term SEO: How to win for years, not days – will teach delegates what the important elements of an SEO…
  • Digital PR on a global scale: Centralised versus de-centralised Content Marketing

    Jack Cornwall
    9 Apr 2014 | 6:49 am
    Centralised Content Strategy The planning, development and subsequent distribution of content through any form of media, created by a national, international or global head office. De-centralised Content Strategy The planning, development and subsequent distribution of content through any form of media, created independently by local satellite offices rather than a company’s head office. Day-to-day working on enterprise campaigns can be tricky enough – but have you ever considered the logistics behind organising a press release for a company like Microsoft? With customers varying from…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • (not provided) for Advertisers™ Beta

    Michael Wiegand
    11 Apr 2014 | 12:00 pm
    If you’re a paid search professional and you’ve been within a stone’s throw of a computer in the last 48 hours, you’ve probably heard: they’re coming for your search query data. Search Engine Land broke the story, Google themselves confirmed it: “Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com.” Queries, Not Keywords Marin Software’s CMO Matt Ackley — on the heels of the report — quickly made the distinction between search query data and keyword data noting:…
  • Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons

    Ian Lurie
    9 Apr 2014 | 9:51 am
    This is a talk I’ve given before and gave last night to the Seattle SEO Network. But I finally did annotated slides! I cover stuff like: Audience research Return on Time Invested The humor of botch-related friendly fire (it’s a nerd thing) Here you go: Everything I needed to know about marketing I learned playing Dungeons and Dragons from Ian Lurie The post Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons appeared first on Portent.
  • 3 Demographic Reports for Jedi Masters

    Timothy Gillman
    8 Apr 2014 | 7:00 am
    As an analytics nerd people often assume I’m a Star Wars geek. And they’re absolutely right! While learning about Demographic Reporting in Google Analytics, I found plenty of data analysis aspects similar to one Star Wars character: Obi-Wan Kenobi. He is beloved, powerful, and he is wise. But during the latter stages of his Jedi career he’s also a bit of a creep. Watching after a kid for over a decade, walking around in a hooded robe and using the alias “Old Ben”? You have to admit that is a little creepy. But when all was said and done, Obi-Wan was incredibly helpful and never…
  • 6 Reasons We All Need To Stop Complaining

    Ian Lurie
    4 Apr 2014 | 2:47 pm
    All internet marketers do it. Google’s being mean. Facebook is being dishonest. Twitter is down. I’ve done it too. So, I’m not making fun, or calling out individuals, when I write this: We need to stop. We’re tilting at windmills so large they don’t even notice us, or when they do, can easily brush us off. Plus, it’s not helpful. Here’s why: 1: We’re Not Investors (aka, We Are Not In Charge) Facebook and Google respond to the market, and their investors, and their own whims. Twitter really wants to. Unless we own a sizable chunk of voting…
  • How Not to be an #EPIC Social Media Fail

    Madelaine Kellman
    27 Mar 2014 | 7:00 am
    Alright, we all know which brands are nailing it when it comes to social media. I’m lookin’ at you Uber, BuzzFeed, Seattle PrideFest, Oreo, Nike, NO H8, and Coca Cola. These names represent a variety of businesses, brands and events. But despite their differences, every one of these companies has achieved great success by being social savants. Whether they are effectively using hashtags or finding the perfect photo to encapsulate their product, these are brands that harness the power of social media. But, alas, the point of this article is not to talk about what companies do right…
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    Local SEO Guide

  • The Pleasanton Drought

    Andrew Shotland
    19 Apr 2014 | 7:57 am
    Source: Why California’s Drought Isn’t Going Anywhere I am posting this page as a resource for Pleasanton residents seeking both information on the how the drought is affecting the area and resources for how we can all help the situation. On April 18th, the San Jose Mercury News quoted Daniel Smith, Pleasanton’s Operation Services Director, saying [...]The post The Pleasanton Drought appeared first on Local SEO Guide.
  • You Just Can’t Trust Google Maps, At This Point, To Produce Either Relevant Or Accurate Results When Much Of It Is Just Pure Spam.

    Andrew Shotland
    15 Apr 2014 | 9:01 am
    Fantastic interview by Nyagaslov Zhekov with Dan Austin on Google’s ineffectual response to map SPAM, including Bryan Seely’s spoofing of Secret Service listings earlier this year. Money quote: “The “newest” ploy, which has been in development for several years now, is to use real estate listings on sites like Trulia, and have the PIN card [...]The post You Just Can’t Trust Google Maps, At This Point, To Produce Either Relevant Or Accurate Results When Much Of It Is Just Pure Spam. appeared first on Local SEO Guide.
  • Yext Launches Store Locator Pages

    Andrew Shotland
    14 Apr 2014 | 11:56 am
    Today Yext announced the launch of Yext Pages – a store location finder service that complements its Powerlistings local listings management service. Pretty cool stuff if you are local brand manager who can’t seem to get your IT department to get around to updating/building location pages.  And automatically keeping your onsite location pages in sync [...]The post Yext Launches Store Locator Pages appeared first on Local SEO Guide.
  • Who Owns Customer Reviews of Your Business?

    Andrew Shotland
    10 Apr 2014 | 12:59 pm
    Mike Blumenthal just posed a question about this on G+ and I thought it was worthy of posting here.  The TL;DR answer is: 1. On G+, Yelp and most other review sites, the reviewer typically owns the content of the review (this is to shield the review sites from liability) while the review sites own [...]The post Who Owns Customer Reviews of Your Business? appeared first on Local SEO Guide.
  • SMBs Have Got Google Maps’ Number…

    Andrew Shotland
    8 Apr 2014 | 8:00 pm
    Just found a classic thread on one of those “did you get a call from this phone number” sites. Some samples for your local SEO reading pleasure: Calls our business several times per day (not interested in their services). If you hang up, they call right back. They repeat this throughout the day and when [...]The post SMBs Have Got Google Maps’ Number… appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
  • 7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

    Avinash Kaushik
    25 Feb 2014 | 2:11 am
    There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. All well and good. But there is one crucial part we often don't invest in sufficiently. The last mile. Data presentation! The actual output that is almost singularly responsible for driving the change we want in our organizations. The…
  • YouTube Marketing And Analytics: A Primer For Magnificent Success

    Avinash Kaushik
    3 Feb 2014 | 2:27 am
    YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool is that! As of March 2013, one billion, (B!), people around the world watch seven billion (still B!) hours of YouTube every month. How crazy big is that! One more thing to ponder… One hundred hours of video is uploaded into YouTube every single…
  • Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

    Avinash Kaushik
    7 Jan 2014 | 2:44 am
    Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization's bottom-line. A part of reason for this mis-match in value delivered is that there is a natural evolution that needs to occur. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. But a larger part of the reason is that companies don't quite make the right choices in what behavior…
  • Digital Marketing And Analytics: Two Ladders For Magnificent Success

    Avinash Kaushik
    9 Dec 2013 | 2:26 am
    The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). People become frustrated (you hire smart people, they run off to build you the Taj Mahal, meanwhile you don't have a functioning toilet). Business results suffer. There is something in humans that makes us want to do the hard things, to shoot for the most complex right away, to want to be…
 
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    Internet Marketing Ninjas Blog

  • Analytics for Content Marketing the Right Way: Part 3 of 3

    Bonnie Stefanick
    18 Apr 2014 | 5:00 am
    This is the third article in a series. Please read part one and part two. Step 3: Integration Once the inventory and catalog exercise is complete and once you have assigned values in the values tab, the next step is to make sure that Google Analytics accurately reflects the sources, assets, and interactions you have recorded in the prior exercise. Although some of the tasks during this step may vary, below are several tasks that that should be true no matter what a given content marketing mix is. Check Tracking Code All too often, tracking code is not applied to content marketing assets.
  • Smart and Smarter: Categories and Tags

    Joe Hall
    17 Apr 2014 | 5:00 am
    Is a tomato a fruit or a vegetable? What about a cucumber? The answer to these questions really depends on the context of the dialog. If we are talking about them in a botanical context then they are fruit. But if we are discussing them in a culinary sense, they are vegetables. How we classify information is extremely important because every classification can transfer an inherent normative value. Many like fruits more than vegetables, so it would make sense to call tomatoes fruit if we are trying to sell them. But our cultural interpretation calls them vegetables, so to call them fruit might…
  • How To Optimize Email Acquisition Ads: See What Converts Best Without Leaving Mailchimp

    Gab Goldenberg
    16 Apr 2014 | 3:54 am
    Wouldn’t it be nice if you didn’t have to go to your analytics to see which email acquisition campaigns and sources converted, and what the subscribers did afterwards? With Mailchimp you can… but most people don’t know how. So let me show you how I did it. Step 1: Open Mailchimp’s List fields and Merge tags page. It’s found under Settings, when you’re in the Lists tab (third down on the left). Mailchimp’s list fields (aka merge tags) feature is really powerful for conversion rate optimization. It’s found under “Settings,”…
  • Web Design Choices Based on Visitors Needs

    Kimberly Krause Berg
    15 Apr 2014 | 6:30 am
    For all the various terms used to describe usability design, the one that most of us may relate to is the one we most care about, and that is customer satisfaction. This weekend I attended a Women in Tech Summit in Philadelphia and one of the speakers was a woman from the UX (Usability) field with experience in information architecture and site requirements gathering and documentation.  I immediately understood the reach of her skills because I have them too.  And so much more. What I enjoyed most about her perspective of her work was how she found herself in the field at all.  She used to…
  • Contently and WordIz: Aggregate Your Content Marketing Efforts

    Ann Smarty
    14 Apr 2014 | 6:00 am
    Content marketing is what’s hot today. Everyone realizes that content is the basis of any other marketing tactic you are thinking of, so everyone is into content nowadays. As a result consumers are dealing with the huge overload of content – which means attracting attention and building loyalty through content is harder and harder. Aggregating your content marketing efforts and streaming them into yet another channel accomplished a few important goals: Builds one more digital asset for your (personal) brand Gives your visitors one more way to subscribe (and thus builds loyalty)…
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    Posts from the Econsultancy blog

  • Mobile accounted for 28% of US PPC impressions in Q1 2014: report

    David Moth
    17 Apr 2014 | 6:08 am
    It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Its new Q1 2014 report shows that smartphones accounted for 16.9% of ad impressions, compared to 11.1% on tablet and 72% on desktop. While proportionately these are large year-on-year increases of 35% on smartphone and 21% on tablet, it should be noted that desktop ads still account for 72% of search…
  • 10 interesting digital marketing statistics we saw this week

    David Moth
    17 Apr 2014 | 4:43 am
    Here are some of the most interesting digital marketing statistics we saw last week. Statistics include Ryanair's SEO woes, customer lifetime value, Pizza Hut's social strategy, email personalisation and another record-breaking month for The Guardian's. For more digital marketing stats, check out our Internet Statistics Compendium.Ryanair suffers massive drop in search rankings Data from Intelligent Positioning shows that Ryanair has suffered a massive drop in Google rankings as a result of a badly implemented URL restructure. The airline implemented a URL restructure during March and April,…
  • Eight record stores that need responsive design, plus two that are brilliant

    Christopher Ratcliff
    17 Apr 2014 | 4:19 am
    Happy Record Store Day everybody! It's my second favourite day of the year. A day where I wake up at 4am to join the masses of other record collectors in the cold dawn with a bacon sandwich and thermos of tea in hand, to queue up for this year's limited batch of releases only available to independent record shops. Record Store Day is an annual event designed to keep the physical record industry afloat, in particular the smaller labels, bands and independent stores that still hold vinyl close to their hearts. Of course, this idea of vinyl being a ‘quaint affectation’ is far from the…
  • How content became King of Wales: An underdog tale

    Sarah Barry
    17 Apr 2014 | 3:24 am
    This is the story of an underdog done good. We all love an underdog, seeing the little guy succeed. And that’s why I enjoyed hearing about how visitwales.com helped turn Wales into a holiday destination to rival Cornwall and the Lake District. Once upon a time (last week) I attended Sitecore Digital Trendspot and heard from Richard Shearman, Head of Solutions Analysis at Sequence, talking about how they turned visitwales.com into a digital storytelling success story. Let’s be frank. When you think ‘relaxed holiday fun with plenty of things to do to keep it interesting’, Wales is…
  • Big Data: The long road to enlightenment

    Guy Mucklow
    17 Apr 2014 | 3:06 am
    At this year’s Digital Cream event in London we hosted a series of roundtables discussing big data and, more specifically, ‘data-driven marketing’ alongside senior marketers in the industry. The three sessions gave us a fantastic opportunity to talk about key issues in big data as well as tackling both widespread and sector specific problems. Big data is such a contentious issue these days, mostly down to the overuse in marketing headlines and sound-bites. However, there was a serious desire from all attendees at Digital Cream to get to the crux of how the big data landscape is shifting…
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    Fathom

  • GMAC Releases 2014 Survey of Prospective MBA Students

    Joe Kneale
    17 Apr 2014 | 6:57 am
    Graduate Management Admission Council (GMAC), the group that administers the GMAT Exam and determines eligibility for MBA programs, just released their annual survey of prospective students for 2014, based on data collected in 2013. Each year, this survey covers the entire prospective student pool from the previous year, including some 12,000 students for 2013. It highlights trends from this population broken down among age, gender, location, intent to study, and more. Below are some highlights from the study, per the GMAC Research team: Interest in specialized master’s degree types…
  • Attribution for the Assist

    Noah Brooks
    16 Apr 2014 | 9:32 am
    If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while.  My previous posts Google for the Assist and Turning Your Paid Search Campaigns into a Slam Dunk both look at the world of online marketing through the eyes of a sports fanatic. So, last week when I watched NBA Player Steve Nash take the spot for the third most assists in NBA history, I couldn’t help but relate it to this post about attribution I had planned. Steve Nash is currently 40 years old, and in the NBA you won’t find many players that age still…
  • Using Online Data to Predict Patient Behavior

    Bill.Balderaz
    16 Apr 2014 | 6:00 am
    Predicting the future ain’t what it used to be. In fact, it’s more real than ever. Social media. Big Data. Predictive Analytics.  These are big buzzwords, to be certain, but also keys to helping your healthcare system or hospital to provide better and more efficient patient care. There are times in our lives that we wish we had that crystal ball. Picking breakout stocks or NCAA upsets is great, but imagine having insight into the future based on real data. And imagine that insight being actionable. That data can impact your healthcare system directly and help you reach more patients…
  • Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]

    Paul Richlovsky
    15 Apr 2014 | 9:46 am
    Retooling Your Marketing for Exponential Growth & Profitability If you’re serious about understanding the new ways of marketing and selling, attend the Fathom/NitroMojo “Lunch & Learn” seminar on May 8th. You’ll walk away with a concrete plan for growing your company in the age of the self-directed buyer. WHAT: Lunch & Learn: “Retooling Your Marketing for Exponential Growth & Profitability” WHERE: Richard Shatten Board Room, Greater Cleveland Partnership office. 1240 Huron Road E, Suite 300 Cleveland, OH 44115-1717 WHEN: Thursday, May 8…
  • Best Practices for Blogger Outreach

    Jenna Hedman
    15 Apr 2014 | 6:08 am
    Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Follow these best practices to get the most out of your outreach efforts. Research Before you type your first word, you need to know who you are reaching. Make sure the bloggers you’re pitching to would actually be interested in what you’re offering. That means, do your research! Tools like Technorati and Alltop make it easy to find the top bloggers relevant to your industry. Just…
 
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    Marketing Technology Blog

  • Testing Livefyre Sidenote for Commenting

    Douglas Karr
    17 Apr 2014 | 11:35 am
    We’ve moved between commenting systems a few times on the Marketing Technology Blog. Luckily, all the key platforms will synchronize comments (we don’t use them if they don’t). Comments are becoming a topic nowadays since comment spam is rampant and many of the most colorful conversations are happening offline, leading some very large blogs to turn off commenting altogether. I’m with friend Lorraine Ball on this one who states: To me, a blog without comments is like a school without students or a concert without an audience. To me, engagement and interactivity with…
  • Video: #Socialnomics 2014

    Douglas Karr
    16 Apr 2014 | 9:33 am
    #Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. This year’s video denotes the critical mass between social, mobile and the explosion of millennial usage. We don’t have a choice on whether we do social media. The choice is how well we do it. Erik Qualman One key factor on this is that 20% of the terms typed into a search bar have never been searched before – supporting the need for a robust content marketing program where combinations of articles, images, video, social engagement and other media are produced and…
  • Marketing Automation for the Customer Journey

    Jenn Lisak
    15 Apr 2014 | 7:00 am
    In the digital world, it’s imperative that we track a variety of different metrics in order to gain full visibility into the whole marketing landscape. And most marketers have advanced systems in place so that they can gain this visibility. Specifically, most marketing organizations utilize marketing automation to help them with their marketing efforts, tracking, and campaigns. But, are they simply using these software solutions to give them stats, or are they applying it as well? Customers can decide where, when, and how they want to interact with brand. This could be over a period of…
  • Infographic: Smartcards Rolling Out Over the Next Few Years

    Douglas Karr
    15 Apr 2014 | 6:04 am
    Wow… when you think about all the dedicated and dependent hardware for traditional magnetic striped credit cards, that’s a ton of equipment and expense out there to replace. Over the next few years, though, that’s exactly what’s going to happen! Traditional credit cards are on their way out. It took the hacking of 70 million Target credit cards during the 2013 holiday season to spur Congress into abandoning the highly unsecure magnetic-stripe cards used by most Americans and setting a deadline for the new (to the U.S., anyway) smart card technology. While Americans are…
  • PayStand: Accept Credit Cards with No Transaction Fees

    Douglas Karr
    15 Apr 2014 | 4:26 am
    When I integrated our invoicing system with credit card processing I was pretty much shocked at how complex it was and then how much money they take out in transactions. Then I was shocked that I had to get two systems… a credit card processor and a merchant account. The only advantage I had was that I was able to do it with my bank – but of course they hang onto the funds for a few days to increase their interest rates. Ugh. PayStand recently launched and may change the industry. Paystand allows you to receive money on your website and social networks without extra software,…
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    Search Blog Asia - SEO Insights for China, Japan, Korea, Thailand...

  • Naver Korea Now Advertising its PPC Search Ads on Cable TV

    Kenji Schautzer
    27 Mar 2014 | 11:47 pm
    Korea’s biggest search engine, Naver, started to market its search ad platform more aggressively with cable TV commercials. Naver started its TV commercial campaign featuring three different ads on 15 March this year. The advertisements emphasize the usefulness of its Searchad PPC platform and how it can connect business owners and potential customers. The commercials [...]
  • Google Japan SERP Changes and Experiments

    Kenji Schautzer
    14 Mar 2014 | 11:31 pm
    Google Japan has implemented some design changes this month, following in the footsteps of other markets. The new design changes officially announced by Google on March 13 are not any different in Japan, however, they have unique implications when it comes to title tag optimization based on the fact that Japanese involves the use of [...]
  • Qunar and CTrip rumored to be in merger talks

    Vennie So
    13 Mar 2014 | 11:22 pm
    Top Chinese online travel companies Qunar and CTrip have been dominating industry headlines of late. A recent article has surfaced signposting merger talks between the two companies, and has sparked the interest of international and local media such as Chinese publications Sina Tech and Xinhuanet, and has since reached the pages of international English outlet [...]
  • Naver implements new autosuggestion tool

    Kenji Schautzer
    27 Feb 2014 | 8:11 pm
    Naver has added new functions to its auto suggestions via a new technology dubbed, “entity linking”. This new update allows users to browse 15 results, to which Google’s 5 pale by comparison. In addition to this, additional search suggestions are also provided to users in a second column. This new feature is particularly useful for [...]
  • Korea Sales Revenue and Traffic

    Kenji Schautzer
    26 Feb 2014 | 8:20 pm
    The latest data on traffic and revenue of the main search engines in Korea According to DMC Media’s report released February 3, Naver gained 0.4% overall traffic in 2013. The other two biggest search engines, Daum and Nate lost 2.4% and 21.5% respectively. Numbers for Sales revenue for 2013 look somewhat different. The two biggest [...]
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    Ker Communications

  • Link Removal Services

    Nick Ker
    6 Apr 2014 | 8:02 pm
    Our Link Removal Service is what you need if you find yourself facing a link-based penalty or have been hit by the Penguin algorithm update. Link Removal Services is from: Ker Communications
  • Unnatural Links Message in Webmaster Tools – What to Do

    Nick Ker
    21 Mar 2014 | 10:36 am
    Did you get an Unnatural Links Warning? Finger pointing is not helpful, though it may make you feel better. The thing to do now is fix the problem, not the blame. Unnatural Links Message in Webmaster Tools – What to Do is from: Ker Communications
  • Did Everyone Forget About On Page Optimization?

    Nick Ker
    21 Feb 2014 | 12:49 pm
    Have you done all you can do to make the most of what you already have? Probably not. Many people go straight for link building and content marketing without optimizing the site itself... Did Everyone Forget About On Page Optimization? is from: Ker Communications
  • Link Earning Is The Future, But Link Building Is Not Dead Yet

    Nick Ker
    3 Feb 2014 | 11:45 pm
    Links will become less important to search engines in the not so distant future, they are still a big part of how Google ranks websites in the search results… Link Earning Is The Future, But Link Building Is Not Dead Yet is from: Ker Communications
  • This is why we can’t have nice things in the SEO space…

    Nick Ker
    22 Jan 2014 | 8:59 am
    Guest blogging and older link building methods are dead… or are they? A look at things SEOs ruined, Google killed, and some that rise from the dead in the absence of spam… This is why we can’t have nice things in the SEO space… is from: Ker Communications
 
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    Sparkplug Digital

  • 6 Low Hanging Fruit Ideas for Small Business SEO

    Charles Sipe
    30 Mar 2014 | 3:10 pm
    For many small businesses, having a solid presence in search engines like Google and Bing can provide a steady flow of new leads for the business. However, one of the biggest obstacles of maintaining good search engine optimization is that it is a lot of work. If you only have time for 1-2 online marketing tactics right now, here are a few low hanging fruit opportunities that can make a difference without consuming a lot of your time. Create Question and Answer Content One of the most common reasons that people go to Google or Bing is to find the answer to a question. There are tons of…
  • 6 Passive Ways to Build Links to Your Site

    Charles Sipe
    22 Jul 2013 | 11:16 pm
    While it is often more effective to actively pursue links to your content, there are things you can do to encourage people to link to your site without having to ask them to. Natural links are more scalable and less expensive to acquire which can help you grow your search traffic faster. You can also build links passively by outsourcing activities to talented interns and freelancers. Read on to learn about six effective ways to passively build links. 1. Use Zemanta Zemanta is an excellent tool for bloggers that dynamically recommends related articles that bloggers can link to while they are…
  • 7 Actionable Ideas for Earning Links to Your Small Business

    Charles Sipe
    31 Mar 2013 | 11:18 pm
    For small businesses, Google can be one of the top referrers of new customers as it has replaced the Yellow Pages as the main tool to search for local service providers. However, the challenge for small businesses is that they need to learn the important factors that Google uses to rank local businesses or their business may not be easily found by searchers. This is not easy for many small businesses who are already putting in long hours just to keep their business running. The good news is that small businesses can help themselves rank better just by doing a few things right like creating…
  • Goodbye Google Reader, I’m Better Off Without You

    Dan McKee
    23 Mar 2013 | 4:07 pm
    On July 1st, Google Reader, a beloved companion and trusted friend to many, will be sent out to pasture. At first, hearing the news was a downer; although no actual tears were shed, the once cheerful day now had a dark cloud hanging over it. What will I do? How will I get my news? Not CNN or ESPN news, but the good stuff: the blogs, the feeds, the TechMeme posts, the riveting commentary of the highly trained paid and unpaid writers at The Atlantic and BuzzFeed… one can not simply survive on Twitter, Facebook, and Reddit alone. Curation tools have their limits, but not Google Reader, the…
  • Death of the Salesmen: Will Inbound Marketing Finally Eliminate the Need for Cold Calling?

    Dan McKee
    25 Feb 2013 | 4:03 pm
    Ask a non-sales person what comes to mind when they hear the term cold calling and you’ll run into grunts and sighs, half joking but not really joking insults, and an endless trail of unreal horror stories; the notorious salesman / saleswoman who doesn’t take no for an answer, getting rung up by the same carpet cleaning company 5 times within the span of 3 weeks, the fast talking insurance guy who swings into the office unannounced with dollar signs in his eyes. Sales people, the harbingers of unpleasantness. Maybe you’ve met some of these characters? I should I know, I was one of…
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    RankSurge

  • Interview With Vitaliy Kolos (WebDesign.org)

    Paul
    7 Apr 2014 | 7:18 am
    Interview With Vitaliy Kolos (WebDesign.org) image source The name might not ring a bell at first, but a quick refresh of your memory will probably remind you. (opens new window) So when Vitaliy contacted me about an interview, I couldn’t pass it up. Here’s how it went: Question: You had to know this conversation would get noticed, so why did you move forward with it? Answer: As a matter of fact, it happened because of my absent-mindedness. I was under the impression that it was not a public Twitter conversation. I had no idea. Question: Once you saw that iAcquire bought the link,…
  • What’s Your Exit Plan?

    admin
    25 Mar 2014 | 5:42 am
    What’s Your Exit Plan? image source So, you’ve conquered the hill. You’ve reached the top of your profession, you’ve secured the finances for your family and life is just about perfect. Or is it? For some of us, the internet marketing career is just getting started and some will fall out of it, and others will remain and prosper until they call it quits. But for those who choose to opt out, what is the next step? Is there a plan to turn over all of your clients? Do you have a plan in place to train or mentor your replacement? Will the legacy you built remain after you…
  • Fat, Drunk & Stupid is No Way to get Ranked, Son.

    Paul
    28 Feb 2014 | 3:48 am
    Fat, Drunk & Stupid is No Way to get Ranked, Son. Big loss with Harold Ramis passing away this past week, wanted to write something related to seo, but also to keep his memory alive in our industry. The famous line is of course: “Fat, Drunk and Stupid is no way to go through life, son” We’ve all done this to our sites for one reason or another, or maybe you inherited a site in this state. FAT - Too many pages, duplicate content, un-optimized images, JavaScript, numerous style sheets, slow loading sites and too many social sharing buttons. All of these add to the size of…
  • Top SEO Lies

    Paul
    21 Feb 2014 | 4:00 am
    Top SEO Lies image source You can probably date yourself by the ones on this list that you’ve done. If you haven’t performed at least one of these, you’re a liar or you aren’t doing something right… I’ve never used Fiverr. I’ve never done anything “black hat”. I’ve never copied someone else’s content and made some changes to fit my client’s needs. I’ve never stretched the truth about some algorithm change that affected client rankings. I’ve never used a client logo despite what the NDA said. I’ve never…
  • Hive Mind SEO

    Paul
    3 Feb 2014 | 4:15 am
    Hive Mind SEO image source Even an Idiot guesses correctly sometimes. Back in 1907, a mathematician named Francis Galton asked a bunch of people to guess the weight of an ox. Most were off, and some were way off. But, as a crowd, they nailed it: The average of the entire crowd was off by less than 1 percent. The hive mind was smarter than the individual. Keeping in mind that the search engines aren’t about to tell us the answers anytime soon, this is what SEO is boiled down to. Yes, there are technical items to implement that always make a site “SEO-Friendly”, but what sets…
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    Koozai.com

  • Setting The Right PPC Budget For Your Business

    James Challis
    17 Apr 2014 | 1:15 am
    You may be aware of the growing need to allocate some of your marketing budget for a Pay per Click (PPC) campaign, but with every industry and business being unique, do you know how much to allocate for your campaign? If you can set the right PPC budget, you can deliver genuine value to your business and scale the campaign to help your company to grow. Commercial Aims & Goals The first place to start off your budget planning is to truly understand what you want from the advertising campaign. Using different types of keywords effectively can allow a business to target users in a different…
  • The Business Benefits Of Conversion Rate Optimisation

    Graeme Benge
    16 Apr 2014 | 1:45 am
    This is a transcript for our new video. Today I’m going to be talking to you about the business benefits of Conversion Rate Optimisation. It’s a massive topic. Ultimately Conversion Rate Optimisation though serves to reduce cost of business whilst also improving profitability. What that means in the real terms is that potentially you’re looking at improving the amount of e-mail sign-ups that you receive or, even bigger than that, you’re trying to improve the amount of sales that your site is accountable for. So with Conversion Rate Optimisation you really need to look…
  • The Art Of B2B Storytelling: 22 Stats And Tips [Infographic]

    James Perrin
    16 Apr 2014 | 1:15 am
    How do you make your content stand out from the rest? The teams at LookBookHQ and Beutler Ink believe it’s through telling great stories – and not only have they put together some compelling stats on content consumption online, but they’ve included lots of useful tips on effective storytelling to make your content stand out. With more content than ever being created and promoted, it’s fair to say the Internet is a busy place these days. For businesses this means getting your message across and not lost in the noise. Whether you’re creating infographics,…
  • Finding An Alternative To Feedburner

    Harry Gardiner
    15 Apr 2014 | 2:31 am
    Launched a decade ago, when Facebook was in its infancy and Twitter was merely an idea, Feedburner quickly became the go-to-tool for RSS feeds. Google soon lent its support, by picking up the software in 2007 for a cool $100 million, and for a long time it reigned supreme as the world’s number one RSS service. But, all is not rosy for Feedburner… The reason I’m giving you all this background is so it’s easier to imagine the shocked looks on people’s faces when the news started spreading that the platform was due to be shut down. These rumours spread like wildfire when Google…
  • Why Your Business Can’t Afford To Ignore PPC

    Tara West
    14 Apr 2014 | 2:23 am
    PPC used to be a ‘nice to have’ element of many Digital Marketing strategies, but it is fast becoming a ‘need to have’ as the Digital Marketing landscape becomes more volatile. Can your business afford to ignore PPC in your Digital Marketing strategy? Here’s 10 reasons why you shouldn’t: Never Rely On One Primary Traffic Source This has always been true, but especially in today’s SEO climate where algorithm updates are happening left right and center! If your site is more than 50% dependent on organic traffic, you really should consider PPC as a…
 
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    SEO Andy

  • The Easy Way To Double Your Pinterest Followers – 5 Mins A Day

    Andy Kinsey
    17 Apr 2014 | 12:31 am
    25 Million users… 47% of US online shoppers have made purchases based on what they’ve seen on Pinterest. The figures are exciting and with Pinterest predicting at least 20% growth in the coming year, is this really something to miss out on for your online store? Below is an awesome infographic that will help you make the most of your existence on Pinterest and then show you how you can, in just 5 minutes a day, double your follower numbers and hugely increase engagement of your pins. Pinterest today has moved beyond the idea of “having a scrap book” for things that…
  • Digital Storytelling – Making Your Brand & Products Come To Life

    Andy Kinsey
    14 Apr 2014 | 7:00 am
    Storytelling is something I touched on last week as a way to sell your products online, I was inspired to write about it after reading a few blogs which discussed how actually we are all quite bored of corporate buzzwords and the same old manufacturer product descriptions. A few days later I was listening to the Content Matters podcast, the latest episode is with a great content expert Kevan Gilbert (@kevangilbert) of Domain 7, a Vancouver based digital agency. In the podcast (ep 25) Kevan and Iain Griffin (host) talk about how digital storytelling, in almost any type of website, can really…
  • Key Statistics The Every Website Owner Should Know

    Andy Kinsey
    10 Apr 2014 | 8:43 am
    Today, in London, there is a conference taking place called Catalyst #EUCatalyst – the conference is aimed at growing multi-channel platforms such that it becomes part of every online business that sells products. Multi-Channel is the selling of products across multiple platforms, such as Amazon eBay Play.com Alibaba etc etc – ideally fed from one central location. At RedStar we offer multi-channel solutions, usually based around an online shop powered by Magento. At the conference, as usual with this kind of event, there have been a number of Keynote addresses and I wanted to…
  • People don’t buy what you do, they buy why you do it. – The Online Selling Secret You Never Knew

    Andy Kinsey
    7 Apr 2014 | 9:00 am
    People don’t buy what you do, they buy why you do it. ~Simon Sinek, Startwithwhy.com One of the biggest secrets to selling your products or services online is to remember the above quote and more importantly put it into practice. What we are talking about here is writing a great product description or an enticing service page, which engages a user enough for them to move through your conversion funnel. We are talking about how you can do more with a block of text to ensure that you are the website someone uses – and not your competitors. It’s time to tell the story of your…
  • ‘Just Do It’ – Quit Your Dilly Dallying

    Andy Kinsey
    2 Apr 2014 | 8:30 am
    It’s now about 6 years since I first read “Screw It, Let’s Do It” by Richard Branson. It’s like a number of autobiographies I’ve read, very empowering – its a story which gives you the drive to know you can achieve. Earlier this year I read “Jab, Jab, Jab” by Gary Vaynerchuck – another empowering book. For a while I’ve listened to the “smart passive income podcast“, hosted by Pat Flynn – a truly empowering podcast and regular listen. I spoke about some of the above in a recent article about why I have an…
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    SEO Marketing Blog by Brick Marketing

  • Social Advertising is Different Than Search Advertising

    Danielle Bachini
    18 Apr 2014 | 6:00 am
    Two of the top places for your company to be found on the web are the search engines and social media. This is where people spend the majority of their time online. Unfortunately, having a website and having social media profile pages doesn’t always mean that your target audience is going to quickly find them. The search and social spaces are full of competitors and other noise, which means that in some cases it’s necessary to invest in advertising in these spaces in order to gain an advantage and improve the chances that your brand will be noticed. However, what advertisers need to…
  • Backlinks Still Count, Even Google Says So

    Nick Stamoulis
    17 Apr 2014 | 5:30 am
    With all the major changes Google has made to the Webmaster Guidelines, not to mention the Penguin updates that have really shaken up the SERPs and taken more than one site down for the count, many site owners (and more than a few SEOs) are left wondering if links have a legitimate place in any white hat SEO program. Well, back in February Matt Cutts came out and said that without backlinks the SERPs would actually be worse off! “It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for…
  • 5 Ways That Content Can Capture Attention

    Danielle Bachini
    16 Apr 2014 | 6:00 am
    Content needs to be shared in the right channels in order to capture the attention of target audience members, but there are additional things that you can do to stand out in those channels. Remember, the Internet is full of distractions and noise. It’s necessary to do everything possible to increase the click through rate of content. Here are 5 ways for content to capture attention: Engaging headline The headline of your content is essentially what will convince someone to click through to read more or skip over it. It needs to be engaging and capture the interest of your target audience.
  • Setting Up Goals in Google Analytics

    Shawna Wright
    15 Apr 2014 | 5:30 am
    Obviously driving more organic traffic to your website is a huge goal for any SEO program, but driving more traffic only matters if it’s the RIGHT traffic. And the right traffic needs to convert! More website managers look primarily at closed sales to determine success, but there are a lot of micro-conversions you can track along the way to see how well your new organic traffic is converting. Remember, depending on what you are selling most people will need more than just a few minutes to decide to buy; they might have to visit your website time and time again before they do anything.
  • Why Nofollow Links Should Be a Part of Your SEO Program

    Nick Stamoulis
    14 Apr 2014 | 6:00 am
    By adding the nofollow attribute to a link (rel=”nofollow”) you are essentially telling the search spiders to not follow that link or consider it when determining how trusted that web page that is being linked to is. Initially, from an SEO standpoint this type of link seems to have no value. “Why would I want to build links that aren’t passing any link trust my way?” you might be wondering. Well, nofollow links have other benefits and can indirectly help your SEO campaign. Here are the 2 primary reasons why nofollow links should be a part of your SEO program: They keep your link…
 
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    Vertical Leap » Blog

  • Why in-house SEO fails

    Lee Wilson
    9 Apr 2014 | 5:54 am
    There are very few examples of small to medium-sized companies where in-house SEO works, or at least where it works anywhere near an optimum level. Despite this, many... Read moreThe post Why in-house SEO fails appeared first on Vertical Leap.
  • There’s more to PPC than just Google search ads

    Henry Carless
    4 Apr 2014 | 12:53 am
    As an official Google Partner agency, Vertical Leap plans, builds and optimises a wide range of PPC campaigns. The most common of these involve ads which appear on... Read moreThe post There’s more to PPC than just Google search ads appeared first on Vertical Leap.
  • Choosing a PPC agency

    Coralie Wood
    2 Apr 2014 | 9:29 am
    Choosing a PPC (pay per click) agency can be a daunting task. Entrusting your AdWords account to another company can mean giving them permission to spend potentially hundreds... Read moreThe post Choosing a PPC agency appeared first on Vertical Leap.
  • Why paid search is an investment

    Georgina Wall
    27 Mar 2014 | 9:17 am
    Having worked within the paid search industry for a number of years, I have frequently been presented with the question: “Why do you need to pay to reach... Read moreThe post Why paid search is an investment appeared first on Vertical Leap.
  • Have you been hit by negative SEO?

    Lee Wilson
    21 Mar 2014 | 3:00 am
    There are a lot of posts out there talking about negative SEO; impact areas, demystifying what negative SEO actually is and ways of protecting your site. Surprisingly, though,... Read moreThe post Have you been hit by negative SEO? appeared first on Vertical Leap.
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    Have Results SEM Blog

  • A mini Brazuka and 3 Caxirolas from Google Adwords Partners

    Mina Adly Younan
    14 Apr 2014 | 10:45 am
    What an exciting surprise I found on my desk this morning.Google have sent me A mini Brazuka and and 3 Caxirolas.I believe, like me, you may not know what are these:The Brazuka, is the approved soccer ball of the championship games, named by the Brazilian public.The Caxirola: is a percussion instrument and the official musical instrument of the 2014 soccer games in Brazil. 
  • 10 Web Usability Lessons from Steve Krug's Don't Make Me Think

    Mina Adly Younan
    7 Apr 2014 | 8:35 am
    Don't Make Me Think is a book by Steve Krug about human-computer interaction and web usability. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible. WikipediaA Summary for the Book10 Usability Lessons Update:I found the whole book online here if you are interested in a Free copy
  • Updates on The Knowledge Graph Results on Google SERP

    Mina Adly Younan
    7 Apr 2014 | 8:22 am
    Did Google move some of the knowledge graph results down the page to throw a duplicate ad graph above it?!
  • Adwords AdBird: April's Fool Prank

    Mina Adly Younan
    1 Apr 2014 | 7:52 am
    Adwords have just April fooled me. They sent me a notification that they are announcing a new feature called 'Adbirds' ads, where I can select a bird (a sparrow, a pigeon, a duck, an owl, a penguin, or an eagle) type in my ad and select my campaign and adgroups in order for the ad to "fly" around my target audience.But Tadaaaa..Just after I submitted the ad for my Pigeon I got the prank:
  • Main 4 Components of SEO: The SEO Fork

    Mina Adly Younan
    31 Mar 2014 | 10:51 am
    SEO is like a fork with 4 tines. It cannot work with less to be efficient.The same is with SEO, it is the combination of 4 main branches:1- Content (Unique, Informative, Fresh, Attractive, Specialized, Related)2- Onsite actors (Meta Tags, UI, Speed, interlinking)3- Social Engagement (Likes, Shares, Retweets, Pluses)4- Backlinks (qualitative, relevant, diverse, natural, use anchor texts not KWs)
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    Online Marketing Simplified

  • Facebook Metrics and Its Impact on Your Marketing Efforts

    Chris
    18 Apr 2014 | 1:56 am
    Measuring results is an essential part of all marketing strategies. Yes, ALL—including Facebook marketing. Just because Facebook is a social site meant for engaging your target market rather than selling your products doesn’t mean you can’t or shouldn’t measure its impact on your overall marketing efforts. How will you know if your Facebook activities are […]The post Facebook Metrics and Its Impact on Your Marketing Efforts appeared first on Online Marketing Simplified.
  • Everything you Ever Wanted to Know about Quality Score

    Chris
    14 Apr 2014 | 10:34 pm
    Whether you are taking 3rd grade achievement tests, the SAT, or the GMAT, it seems like you can never get away from a standardized estimate of how well you are performing. Guess what? The same is true for online marketing. Google actually rates how relevant your ads, keywords, and landing pages are by assigning you […]The post Everything you Ever Wanted to Know about Quality Score appeared first on Online Marketing Simplified.
  • “Keyword Not Provided” Google Keyword Data Workarounds

    Chris
    10 Apr 2014 | 12:50 am
    In 2013, Google switched all its searches to encrypted searches using HTTPS, effectively eliminating keyword data for site owners. Google searches no longer pass keyword data through to websites, which effectively eliminates the ability of website owners to track their users by keyword searches. This also means the end of segmenting users by keywords within […]The post “Keyword Not Provided” Google Keyword Data Workarounds appeared first on Online Marketing Simplified.
  • How to Build an Effective Landing Page

    Chris
    9 Apr 2014 | 9:04 am
    Few things will get your numbers up faster than a great landing page. A properly created landing page is like a net that helps you drag your catch into the boat. You don’t want to land a big one on your hook and fail to bring it onboard. You don’t want people visiting your page […]The post How to Build an Effective Landing Page appeared first on Online Marketing Simplified.
  • The Psychology of Great AdWords Copy

    Chris
    7 Apr 2014 | 9:32 am
    Is your PPC copy dynamic and engaging – or is it dull, generic and failing to connect with your target audience? In order to write AdWords copy that beats the competition, you need to understand what attracts and motivates your target audience. One way to gain insight into your customer base is by A/B testing […]The post The Psychology of Great AdWords Copy appeared first on Online Marketing Simplified.
 
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    Heroic Search

  • The Good, the Bad and the Ugly of Native Advertising

    Krystian Wlodarczyk
    17 Apr 2014 | 12:15 am
    The term native advertising made its first appearance in November 2010, but the concept has been around for a lot longer. In its simplest, and most controversial form, native advertising is nothing more than the digital equivalent of advertorials. But when viewed more broadly, native advertising is more than just advertorials covered in a new […] The post The Good, the Bad and the Ugly of Native Advertising appeared first on Heroic Search.
  • 5 Ways to Ensure Your Blog Content Reaches the Right Audience

    Carrie Smith
    27 Mar 2014 | 5:05 am
    The most effective use for a blog is to use it to convert sales and turn readers into customers. While that’s the goal, many of us don’t create effective content that’s tailored for the target market we’re actually trying to reach. Why would your audience want to read your blog? Are you offering valuable information […] The post 5 Ways to Ensure Your Blog Content Reaches the Right Audience appeared first on Heroic Search.
  • How to Leverage Social Media to Land More Clients

    Carrie Smith
    6 Feb 2014 | 6:00 am
    Without a doubt, social media is one of the best ways to interact with potential clients and kickstart the relationship-building process, that can increase your bottom line. But before you start closing deals with new clients, you need to understand how to properly leverage social media and establish yourself as the go-to expert within your […] The post How to Leverage Social Media to Land More Clients appeared first on Heroic Search.
  • Holiday Link Building – Interview With Brian Dean of Backlinko.com

    Jared Carrizales
    19 Dec 2013 | 9:30 pm
    A couple weeks ago I came across a tweet from Ross Hudgens of Siege Media that asked about outreach during the holidays. At the time I was trying to wrap up an outreach campaign of my own and it really got me thinking about how other link builders approach not just outreach, but the task […] The post Holiday Link Building – Interview With Brian Dean of Backlinko.com appeared first on Heroic Search.
  • 3 Internal Link Building Mistakes That You’re Probably Making

    Jared Carrizales
    4 Dec 2013 | 5:02 am
    One of the first on-page elements that I look at when performing a site audit is the internal link structure. Even though tweaking the link structure of the site is a very advantageous quick win, it’s a method that still gets marginalized. To make sure you’re getting the most of your internal linking, make sure […] The post 3 Internal Link Building Mistakes That You’re Probably Making appeared first on Heroic Search.
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    Medical Practice Strategies

  • Nine Out of 10 Americans Now Using the Internet

    admin
    25 Mar 2014 | 2:42 am
    It’s hard to believe that the World Wide Web is celebrating its 25th anniversary. Pew Research used the occasion to gauge the impact of the Internet’s rapid growth in America. According to their most recent survey, nearly nine out of 10 American adults now use the Internet regularly. And that figure is even higher among certain demographics. Every healthcare practitioner should know that 99 percent of those living in households earning $75,000 or more use the Internet. You should also know that among younger people aged 18 to 29 and people with college degrees, Internet usage is at 97…
  • The Latest News About Online Patient Reviews

    admin
    25 Mar 2014 | 2:40 am
    Today’s healthcare environment is putting individual patients and quality of care at the center of the American health universe. New payment models are rewarding value and quality over volume. And patients are acting more like traditional consumers and relishing their new role as empowered consumers. Increasingly, they are turning to online physician reviews to gather information about doctors before choosing their providers. Patients are more likely than ever to use online reviews as their first step in searching for a new doctor. Patients are most interested in information related to the…
  • What’s In A (Practice) Name?

    admin
    21 Feb 2014 | 12:46 am
    Based on our 35 years of experience advising more than 15,000 privately owned dental, medical and physical therapy practices, one of the greatest marketing challenges is naming or renaming a practice. In large and small markets across the United States, most healthcare practices are named after a) their owners or b) their locations. A glance at the local phone directory will likely reveal that more than 90 percent of practice names in your area fall into one of these two categories. For obvious reasons, most practitioners make the easiest, most expedient choices when faced with such…
  • Medical Practices Anticipate Reduced Profitability

    admin
    21 Feb 2014 | 12:44 am
    Last year, a new index that gauges the financial and operational health of physician practices forecast a downward trend in profitability for 2014. The Practice Profitability Index, or PPI, revealed that two out of three practices polled anticipate reduced profitability based on several factors, including… … healthcare reform, diminished reimbursements, rising operational costs and new coding requirements. In light of these factors, both practitioners and practice administrators need to view their practices more like business enterprises to which they can add revenue and profits in…
  • Why Patients and a Growing Number of Doctors Prefer Concierge Medicine – Part 2 of 2

    admin
    18 Feb 2014 | 2:56 am
    According to the Concierge Medicine Research Collective, which has been studying consumer demand for concierge or direct care models for years, the number of patients seeking concierge medical care is far greater than the actual number of concierge doctors and practices available to serve them. This is despite the fact that there was a 30 percent increase in the number of concierge physicians between 2011 and 2012, and more increases are expected for 2013 and 2014. When patients in the Concierge Medicine Research Collective study were asked to say why they chose concierge medical care, this…
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    SPINX Digital Blog

  • How Pharma Can Increase Its ROI with Digital Marketing Solutions

    Lorenzo Estebanez
    14 Apr 2014 | 2:30 am
    The pharmaceutical industry faces unique challenges and opportunities in the digital world. The FDA has imposed regulatory guidelines that forbid a lot of digital marketing channels that other industries freely use. Pharma’s fears have made most companies late adopters of digital marketing techniques to expand their brand awareness. Herein lies unique opportunity, because your company can see a robust ROI with a good digital marketing strategy. With most of your competitors falling behind in this arena, your pharmaceutical company can distinguish itself with good digital marketing…
  • Why Your Startup Needs a Digital Agency for Quality Web Design

    Lorenzo Estebanez
    9 Apr 2014 | 2:06 am
    Web design is of the utmost important, but is often treated as an afterthought.  / Image courtesy Muhammad Rafizeldi Most startups understand that a strategic plan is an absolute necessity, but often this plan involves doing everything at once. Unfortunately, this means that cutting-edge web design may get assigned equal importance with everything else, when it can be the most important aspect of your business. Fortunately, a digital agency can make your startup's web design its top priority. Your startup is like a living organism—it needs to receive fuel as well as…
  • Get on the Right Social Network for Your Business Promotion

    admin
    14 Mar 2014 | 2:24 am
    Launch a Successful Business Promotion: How to Choose the Right Social Network It’s no secret that launching a social media promotion for your business is a promising way to increase brand exposure and generate leads while boosting conversion rates. But, there’s a catch. If you choose the wrong platform, you run the risk of spending time and money on an unproductive campaign. Recent statistics indicate that over 70% of internet users are active on social media, meaning choosing the wrong platform can cost you dearly. With thousands of social media networks out there, selecting the best…
  • 9 Simple Ways to Reinforce Your Brand on Twitter

    The SPINX Team
    23 Feb 2014 | 2:06 am
    Twitter: Get Your Brand to Next Level Currently Twitter has 645,750,000 active registered users who are benefitting daily from this social networking and micro-blogging service. The network is extremely helpful in boosting a brand to the next level with its target audience. Careful planning can help you leverage the platform to expand your business opportunities. In this post, you will learn the many ways you can build your business prospects better and bigger on Twitter. 1. Choose a Unique, Memorable Twitter Handle Your Twitter handle (aka Username) is as important as your domain name. If…
  • Why Responsive Websites are Key in a Multi-Device World

    The SPINX Team
    5 Feb 2014 | 2:10 am
    Responsive Design: One Solution For All Devices Chances are you’ve heard of Responsive Web Design – mentioned in passing, or maybe praised as the ‘next big thing’. No matter your initial impression, it can’t hurt to know more about the process that more and more developers are adopting to craft sites that our modern, mobile-driven web demands. In this article, we distill Responsive Web Design down to its main features and explain the underlying concepts that make it a crucial part of today’s website building process. Who Needs It? In a word: You First impressions are…
 
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    Digital Marketing - Insights & Learning

  • 5 Strategic Places for PPC Marketing with Low Budget

    Priya Iyer
    17 Apr 2014 | 4:27 am
    As a PPC marketing professional I get all the chances to analyze various PPC projects with different combination of goals, budget, targets and networks. The most common and difficult combination I came across was, tight CPA goals, low budget, wide target and any choice of networks. Majority of small, medium & new businesses start with similar combination, but very few get through it successfully and move towards a larger budget and others just assume that they are at least reaching their target audience, so keep PPC marketing as a medium for brand building.Is that all you could do in PPC,…
  • 33 Search Engine Optimization Points for Beginners

    Priya Iyer
    7 Apr 2014 | 1:09 am
    I am a paid search marketing professional and a blogging enthusiast, but a beginner in search engine optimization world. After reading few articles & blogs on search engine optimization, I have understood that it’s a long term activity, way longer than the paid search optimization, I am habitual of doing. My fellow SEO professionals were happy to help me in understanding the process and I really found it much more interesting than I assumed.SEO is equivalent to nurturing a plant, without knowing when it will start showing fruits or flowers. Ignore it for a while and all that hard work…
  • Did Anyone Try Google AdBirds - The New Ad Format

    Priya Iyer
    1 Apr 2014 | 12:13 am
    When I logged in to one of my Adwords accounts today, I saw a notification saying "Let Your Ads Take Flight with AdBirds" and right there I was excited to try this new format of advertising. Following is the screenshot of process to create this ad:It gave me an impression that my account has been chosen for some beta test by Adwords and I started imagining how would it work? May be they will stick some messages on real birds, or there will be a virtual bird sitting somewhere on Google search page and will fly in when something relevant is searched and dozens of other creative thoughts…
  • Does Your Mobile Visitors Raise Your Website Bounce Rate?

    Priya Iyer
    26 Mar 2014 | 7:30 pm
    If your are one of those many, who just log-in to analytics account to check total visitors, avg. time spent and bounce rate, and log-out, should dig more deeper about browsers and operating systems people are using to reach your website. According to a recent report published in eMarketer, US mobile search ad spending grew 120.8% in 2013. It is also stated in that report that Desktop search may see a decline of around $1.4 billion this year, as google users are shifting to mobile devices rapidly. Just think where your website stands in this figure?If you have not shifted your website to a…
  • Have You Optimized 7 Crucial Metrics in Your Paid Search Campaign?

    Priya Iyer
    19 Mar 2014 | 9:15 pm
    For any SEM campaign, it sometimes gets really very hard for an expert to see what’s working and what’s not. There are various alerts that can help to run your campaigns successfully. If you have multiple campaigns in multiple platforms like Google, Yahoo or Bing, then you definitely need action triggers that can help you in solving the issues step-by-step.The table below will help you to take decisions on the basis of concerned areas. We at clickadtrix, use this checklist to ensure all our campaigns are healthy and optimize them as soon as we see any irregularities in any of the…
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    socialwebtechtalk.com

  • Change Your MindSet To Meet the Website Building Objectives

    Nikhil Makwana
    18 Apr 2014 | 8:21 pm
    Imagine you have a kid who has just finished finding out how to add & subtract. You present a mathematical work in your home to test his/ her ability which is sorted out productively. “Wow, you are smart!” is what is you will possibly tell the child. Great job! You’ve merely made the 1st mindset blunder. Here you might ask, what is wrong in praising my kid? Actually, nothing. It is certainly not about the praise, but what’s important is how you do it. Fixed vs. Growth Mindset The theory of “Growth Mindset” is most effectively highlighted by the below illustration: Fixed…
  • Content Type – 5 Popular Types of Content in Year 2014

    Nikhil Makwana
    2 Mar 2014 | 12:08 pm
    Content – “In a state of peaceful happiness” That’s true, even Google is suggesting this meaning. In year 2013, we have targeted few numbers of goals and yes we have also achieved those goals too. But have you observed the strategies of other internet marketers to achieve their desired goals? What’s their main focused area in year 2013 to increase awareness and derived more traffic from the world of the internet? What activities they performed which derived them to way to success? What was the core part of the strategy? The answer for all questions is in a one word “CONTENT”.
  • Tips to Get More Traffic From Social Media Platforms

    Nikhil Makwana
    9 Feb 2014 | 8:56 am
    Social media sites are the best platforms to get more business as it’s the place where your customers and business owners connect and know each other in a better way. Social media helps to connect and create links for your site in various ways. There are many popular social media sites like Facebook, Twitter, Google+, StumbleUpon, LinkedIn, etc. from where you can accelerate your business. Last year, 86% marketers accepted that social media plays vital role in their businesses and helps a lot. In this post, I am sharing some useful ways that help you to gain more from social media. Thru…
  • Top 50 Tips to Increase Sell On ECommerce Store

    Nikhil Makwana
    30 Jan 2014 | 8:55 am
    eCommerce store is an online portal, where customers can find varieties of selection of products with affordable rates. At present, there are tough competitions to get more leads, customers, sell more and generate revenue from the eCommerce store. Every entrepreneur has to perform in a smart way to win the trust of customers. But the question is how? What will help us to win the trust of customers? Not only single person is responsible to increase sell in an eCommerce store but a team – web developers, web designers, marketing individual, entrepreneur and all have the equal…
  • Create Blog with Free Blog Platforms

    Nikhil Makwana
    6 Jan 2014 | 7:17 pm
    “Blog” many times I heard this word in the year 2013. And yes now I have my own personal blog where I can expose my ideas and share it with the readers like you. I have created this blog and also spend some amount to make it live, but there are many blogging platforms which are providing free services to create blog without spending a single penny from your pocket. Below are few popular platforms with which you can create blog with a few clicks. WordPress WordPress-Logo WordPress is a most popular and richest blogging platform for bloggers. It provides both free and paid services for…
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