SEM (Search Engine Marketing)

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  • 7 Essentials To Consider Before Starting SEO

    SEO Los Angeles » Blog
    jon rognerud
    16 Sep 2014 | 1:55 pm
    Search engine optimization can be a positive channel for any ambitious business owner to achieve an unfair advantage ahead of their competitors in Google. This post was created to help new website owners understand the beginning elements of successful SEO campaign building. The reason why many people have problems achieving specific rankings is that they do not what Google wants and what to do when.  They hear “content & links”, but there are so many changes, search filters and penalties being applied almost daily. Furthermore, there is an underground community that is…
  • 20 Tools We are Thankful for as B2B Online Marketers

    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog
    Ryan Young
    13 Nov 2014 | 7:00 am
    With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. As we were going around the room, rattling off all kinds of great time-savers and organizational sidekicks, I thought to myself, “It’d be pretty selfish of me to keep such great information to myself.” So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing. Enjoy! Evernote What Is…
  • Branding: Are Author Photos the New Company Logos?

    HigherVisibility
    Amanda DiSilvestro
    18 Nov 2014 | 5:26 am
    The discussion about creating an online brand for your company is an ongoing one. Few will argue that having a company logo can hurt your case (unless it’s done very poorly), but the importance of logos may be changing. The increased importance of getting your brand involved in other authoritative websites, usually through contributing content, is only growing; therefore, this brings up a few questions: Are author photos still a way that people recognize your brand now that authorship is over? Should we be using our logos more obviously so that it can be a symbol for the brand, as opposed…
  • Promoting Your Business With SEO Services

    Genuine SEO
    Josh Nadeau
    10 Sep 2014 | 8:46 am
    When it comes to promoting your business online, few services can offer you the results that search engine optimization (SEO) can. Good SEO isn’t just focused on impressing the search engines such as Google, Bing, and Yahoo in order to increase your website traffic; it is also intended to help convert visitors into customers for your products and services.What is SEO?Many business owners are somewhat confused about what exactly SEO is, and what it can do for their business. They may spend the majority of their advertising and marketing budget into social or other forms of promotion;…
  • 3 Content Curation Best Practices to Optimize Your Content Marketing

    Online Marketing Blog - TopRank®
    Lee Odden
    17 Nov 2014 | 8:14 am
    Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. There are several good services that facilitate curation tasks and software can help, but on it’s own, software isn’t the answer. Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Here are several best practices to help you with curation sources, types of content and where to publish. 1. Sources of News…
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    ShoeMoney

  • Free Books and More does just that! ShoeMoney SFS @FreeBooksAndMor

    Jeremy Schoemaker
    21 Nov 2014 | 7:00 am
    This week’s Free Shirt Friday comes at you from Free Books and More. They give out free books…and more. They offer books are bargain prices and sometimes for free for promotional reasons (more readers equals more reviews equals more readers…). Check them out here. If you would like to see your company on free shirt Friday, please click here for details!
  • Learn how to be a Founder, President, CEO and much more @isaldana

    Jeremy Schoemaker
    17 Nov 2014 | 7:35 am
    Our next ShoeMoney Show is streaming live tomorrow, November 18 at 2p.m PST/  5p.m EST. via Web Master Radio. Tune in because our guest this week has a lot under his belt, especially for as young as he is. Isaac Saldana co-founded themebid.com, a bidding site for services, where he took the role of Chief Technology Officer. Then he co-founded notpaul.com, a site where events were generated by fans. Now, Isaac is the president of a little company called  SendGrid Inc., an email delivery and transactional email service. He also co-founded this company and served as the CEO for some time. Talk…
  • Reminder – Tune in TODAY!

    Jeremy Schoemaker
    11 Nov 2014 | 7:54 am
    Reminder for you not to forget to tune in to the ShoeMoney Show for special guest, Zac Johnson TODAY at 2pm PST / 5pm EST. Zac is a pioneer in the internet marketing world. He’s been an online entrepreneur for 18 years and a blogger since 2007. Zac heads Blogging.org, an online community and training course for teaching other how to make money through the use of blogging and affiliate marketing. He’s made millions from affiliate marketing. Join the LIVE conversation to find out how he’s done it and remained on fire all these years. Listen to our conversation TODAY, at 2pm PST / 5pm…
  • Affiliate marketing and more with Zac Johnson on the ShoeMoney show

    Jeremy Schoemaker
    10 Nov 2014 | 6:55 am
    Zac Johnson has a blog where he talks in pieces about how he’s made millions from affiliate marketing. But you can tune in to the ShoeMoney Show and hear his story all at once, in an interactive way TOMORROW, November 11th at 2pm PST/ 5pm EST on WebmasterRadio.Fm Zac heads Blogging.org, an online community and training course for teaching other how to make money through the use of blogging and affiliate marketing. I have done several podcasts and interviews with Zac and you can catch one of them here: http://zacjohnson.com/episode6/ Naturally, Zac, too, specializes in these areas. He’s…
  • @BuySellAds…buys and sells ads! ShoeMoney FSF

    Jeremy Schoemaker
    6 Nov 2014 | 10:02 pm
    Free Shirt Friday! This week’s shirt is from BuySellAds. You guessed it! They buy and sell ads! For online companies. Check them out here. If you would like to see your company on free shirt Friday, please click here for details!
 
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    Marketing Pilgrim - Internet News and Opinion

  • Friday Roundup: DM sharing on Twitter, a very merry Pinterest and more

    Cynthia Boris
    21 Nov 2014 | 1:15 pm
    Hello Friday followers, it’s time for another quick look at all those stories that were too small to print. The social networks keep tweaking their features and everyone is in the holiday spirit but whether it’ll be a good year or a so-so year depends on who you ask. Let’s get to it starting with my favorite social network. . . Twitter Twitter’s been coming on strong lately and I like it. It’s as if they suddenly realized there was actual competition for second place and they knew they had to step it up if they didn’t want to lose out to Pinterest or…
  • Facebook celebrates an increase in users while cutting branded posts down again

    Cynthia Boris
    21 Nov 2014 | 1:01 pm
    Facebook has good news and bad news. In short, the good news is that more people are visiting the site on a daily basis. In September 2014, there was an average of 864 million Daily Active Users (DAUs) which is an increase of 19% year-over-year. Mobile is growing at an incredible rate. Mobile DAUs were 703 million on average for September 2014, an increase of 39% year-over-year. Super numbers. The bad news is that they’re reducing the number of branded Pages posts that hit the average user feed, again. Facebook softens the blow by saying that this new culling will only impact spammers…
  • Fashionistas in Texas would rather read emails on their smartphone

    Cynthia Boris
    20 Nov 2014 | 2:55 pm
    Fashionistas in Texas would rather read your email on their smartphone than on a desktop. It’s totally true, the new “Q3 2014 U.S. Consumer Device Preference Report” from Movable Ink says so. It’s starts with this map. Only 14 states lean toward desktop over a smartphone when it comes to reading their email, but that number is shrinking. A year ago, more than 20 states were leaning toward the desktop while folks in Maine and Vermont were desktop all the way. In Q3 of 2014, 11 states strongly prefer a smartphone with Michigan, Louisiana, Illinois, Connecticut, Arkansas,…
  • Three-quarters of millennials expect brands to be entertaining

    Cynthia Boris
    20 Nov 2014 | 1:33 pm
    If you had to describe your branded content in one word, what would it be? Informative? Engaging? Boring? (I hope not) Upbeat? How about entertaining? In Facebook’s “Coming of Age on Screens” study, 72% of young millennials from all over the world said that’s what they expect from brands – entertaining content. That’s a lot to live up to. It’s a lot harder to be entertaining on command than it is to be informative but when you hit that sweet spot the returns are insane. Evian’s crazy, roller skating babies video earned the company a spot in the…
  • Facebook and Google curate content especially for you. . .and you. . . and you.

    Cynthia Boris
    19 Nov 2014 | 12:26 pm
    Every day, I’m introduced to several hundred pieces of content via social, email and search and still I know I’m not seeing everything I’d like to see. Argue with me if you like, but there’s a ton of great content on the internet and now Google and Facebook are going to help you see even more of it. Google just added a Suggested for You section in Google news. Krishna Bharat announced the update on his Google+ page, a choice that always perplexes me. I understand Google wanting to use their own social network to disseminate information but it always feels so…
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    The Clix Marketing Blog

  • The Big 5 Ad Copy Triggers

    Robert Brady
    21 Nov 2014 | 4:54 am
    Recently I had the chance to listen to a presentation by Marcus Sheridan (@TheSalesLion on Twitter) as he spoke about content marketing. He’s a very dynamic speaker and he had some very thought provoking ideas about how marketers should be educators more than salespeople. Good stuff and you should look him up if you’re into content marketing or inbound sales. However, he had a slide where he pointed out “The BIG Five” things that people are looking for online: Cost Problems Versus Reviews Best He mentioned these in the context of producing content to address these…
  • PPC Freelancers Wanted: Earn Some Extra Cash for the Holiday Season!

    Michelle Morehouse
    11 Nov 2014 | 7:15 am
    It’s beginning to look a lot like Christmas, toys in every store. But the prettiest site to see, is all that extra green, right in…your…hands. (I’m pretty sure that’s how the song goes….) Need a little extra cash this holiday season? Have some free time during the week or on the weekends you’d like to monetize? Have PPC skills coming out of your wazoo? Then step right this way! Clix Marketing is looking to hire additional freelancers during this holiday season! We are looking to hire 1 or 2 freelance PPC professionals to help support our growing…
  • Are Dynamic Search Ads Right For You?

    Robert Brady
    10 Nov 2014 | 5:00 am
    Say you’re a small business that has quite a few products for sale on your website. You want to promote your products via Google AdWords and you start to learn what that will take. You do some keyword research and start breaking out all the different variations into tightly themed ad groups. You then begin writing 2-3 ads for each ad group so that you can test ad messaging. You also create a few relevant sitelinks, add call extensions & add callout extensions. You create your campaigns, set your budgets and turn it all on. A couple issues become apparent quickly: In some areas,…
  • #PPCFright2014: Final Day: Day of the Dead Recap

    Michelle Morehouse
    4 Nov 2014 | 6:26 am
    Whether you celebrate All Saints Day, Day of the Dead, or some other version, there’s always room for remembering those lost in the past and the impact they had. That’s why I’ve gathered you all here today. Although it’s past Halloween, our 12 posts from the spooky season still ring true throughout theyear. So without further ado, here’s a quick recap of our posts from this Halloween season. Enjoy! Exorcise Your PPC Demons Identifying Stranger Data Danger In Your PPC Account The Art (and Danger) of Trick-or-Treating The 5 Omens of a Departing Client Beware the Walking Dead Do You…
  • We Did It Again! Welcome Robert Brady to the Clix Marketing Team!

    Michelle Morehouse
    3 Nov 2014 | 11:47 am
    It is with much joy and excitement that we announce Robert Brady has agreed to join the Clix Marketing team! Starting today Robert will be joining the team as our new Senior Manager: Software, SMB, Strategy. He hit the ground running this lovely Monday morning. You might be asking, who is Robert Brady? And to you I say, where have you been? Robert is a long term participant in the #ppcchat community, a well published blogger, and is a two time speaker at Hero Conf.  He’s worked for over 8 years in the PPC industry and has developed the skills and reputation to prove it. We…
 
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    Yoast

  • Google Analytics custom dimensions

    Thijs de Valk
    21 Nov 2014 | 6:00 am
    Recently we’ve released our Google Analytics by Yoast Premium plugin. As all our premium plugins, it gives you support and extra features. The first added feature of this premium plugin is the Custom Dimensions. This is a very powerful ‘tool’ within Google Analytics which will give you a lot of extra tracking power. However, the fact that it’s powerful also means that it can be hard to understand or know what you can do with it exactly. So today I’ll be explaining what custom dimensions are and how you can use and find them in Google Analytics. But what are…
  • WordPress security and Sucuri

    Michiel Heijmans
    20 Nov 2014 | 7:38 am
    When comparing WordPress to other website management platforms, people that favor other platforms tend to mock WordPress’ security. With the huge user base WordPress has, it’s not unlikely that hackers target WordPress websites. But that for sure doesn’t mean that WordPress is insecure per se! Actually, there is a lot that can be done to make it even more secure. A while ago, Joost announced our partnership with Sucuri. Daniel and Tony have done a tremendous job on our plugins and have helped on several hacked websites in the past. We wouldn’t release a post on…
  • Custom campaigns and why you should use them

    Thijs de Valk
    17 Nov 2014 | 6:16 am
    Google Analytics actually offers quite a lot of ways to customize your tracking. One of the ways to track things specifically to your liking is custom campaign tracking. In this post I’ll explain what custom campaigns are and how you can use them. Some of this post will go into custom campaigns pretty deeply. The main reason for this is that I always like to understand what data I have, exactly. But apart from that there’s no real need to understand custom campaigns to the level that I’ll be explaining them, as there are tools that make it very easy for you. Custom…
  • New eBook: optimize your website

    Joost de Valk
    13 Nov 2014 | 4:57 am
    Just about 2 months ago we released our eBook optimize your WordPress site. It’s been sold over 5,000 times now, which makes us very proud. We have received a lot of positive feedback in that time encouraging us to do more eBooks. There was one question that kept popping up though: do you have a version for non WordPress sites? Now we do! To be fair, the difference is probably less than 20%. A lot of the stuff in our Optimize your WordPress site book was already applicable to every website we’ve ever seen. Marieke has gone in and made sure that every WordPress reference that didn’t make…
  • How to choose the perfect focus keyword

    Joost de Valk
    11 Nov 2014 | 6:52 am
    Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the right keywords, adding content will increase your findability. But how to choose the perfect focus keyword? Especially when you’re blogging and focussing on long tail keywords, it can be quite hard to decide which keywords to optimize for. In our view, there are at…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Allies, not rockstars: Influencer research for us mortals

    Ian Lurie
    20 Nov 2014 | 4:55 pm
    Most marketers equate ‘influencer research’ with ‘finding a celebrity who will endorse for free.’ I call that the Rockstar Method. It’s a miserable approach. Ready-and-waiting rockstar social amplifiers are slightly less common than mint-condition K cars. K Cars: Bask in the awesome The Rockstar Method has its place with major brands, pure luck and the well-connected. Mere mortals like you and me, though, need allies, not rockstars. Find rockstars you like. Then sift through their followers, looking for allies: Knowledgable, valuable, selective curators who…
  • 5 Ways Your Site Might Fail Google’s Mobile-Friendly Test

    George Freitag
    19 Nov 2014 | 1:33 pm
    On Tuesday, Google announced a new label in search results that states whether or not a site is “mobile-friendly.” Now when you’re on your phone, you’ll know ahead of time if the site you’re thinking about visiting is optimized for your device. Accompanying that announcement, Google said that they are also experimenting with a ranking boost for sites that pass their “mobile-friendly test.” Portent: where all mobiles are welcome If this still doesn’t convince you, remember that mobile traffic is likely already exceeding desktop traffic and…
  • My (Insanely Large) List of SEO Tools & Other Useful Resources

    David Portney
    18 Nov 2014 | 10:42 am
    I’m just about to reach the 5 year mark working in the online marketing industry, and one thing that I’ve always found remarkable is how open and sharing people in this line of work tend to be. Whether it’s strategies, tactics, updates, techniques or tools – folks in this space do a lot of sharing, and often the depth and breadth is outstanding. I find this to be true online and offline – I read a lot of industry blog posts and attend many workshops and conferences and people are typically quite passionate about what they do; and that passion frequently translates into contributions…
  • Symbols in subject lines, AKA the resurrection of Wingdings

    Tracy Beach
    13 Nov 2014 | 1:08 pm
    I’ve worked at Portent for 14 years now and this is my first blog post. You might ask yourself, “why now?” “Why does he start with this subject?” The answer is that nothing in the past 14-plus years has been more exciting, more inspiring, and maybe even more important than the recent technological advancements that have allowed us to bring back the Wingdings. I guess they’ve been rebranded a bit as Emoji’s, but in our hearts and minds we will all know they’re really just Wingdings, Wingdings 2 and Wingdings 3. And now they’re showing up in my inbox with increasing…
  • A Big Idea: The International Geek Exchange

    Elizabeth Marsten
    6 Nov 2014 | 8:51 am
    As a part of our Big Idea series, I wanted to share more detail to a special pilot program that I took part in recently and will be presenting on in Dallas at State of Search later this month. It’s the International Geek Exchange that Toni Voutilainen, a senior PPC specialist of the Tulos Agency of Helsinki, Finland proposed to me after meeting at SMX East in NYC. I happily went along as a willing test subject to see if an international agency exchange was not only possible, but a worthwhile use of time. Sure, it’s not the first idea of its kind, I’ve heard of CEO swaps and product…
 
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    search engine marketing - Google News

  • How to Find the Best Search Engine Optimization Pricing in 4 Easy Steps - Business 2 Community

    22 Nov 2014 | 2:34 pm
    Business 2 CommunityHow to Find the Best Search Engine Optimization Pricing in 4 Easy StepsBusiness 2 CommunityThis is especially true with search engine optimization (SEO), because SEO is not something you can do when you get a few minutes here and there when you get the time. SEO is such a vital part of establishing an online presence, it's important for you 8 Tips to Prepping Your Online Videos for Killer SEOiMedia Connection (blog)SEO Training Online Schedule for February, 2015, Announced by JM Internet Virtual-Strategy Magazine (press release)all 14 news articles »
  • Will the Yahoo Firefox partnership affect search engine marketing? - Castleford Media (blog)

    20 Nov 2014 | 8:32 pm
    Castleford Media (blog)Will the Yahoo Firefox partnership affect search engine marketing?Castleford Media (blog)It seems safe to say that Google has dominated the internet. It is the world's most popular search engine and web browser, not to mention creator of leading products GMail, Google+ and owning the video-streaming site YouTube. But the digital superpower ...Firefox maker remains 'utterly confident' as revenue growth sputtersCNETMozilla reports flat revenue from Google-Firefox search dealComputerworldMozilla's 2013 annual report: Revenue up just 1% to $314M, and…
  • topseos.com Announces Kirk Communications as the Eighteenth Best Search ... - Marketwired (press release)

    20 Nov 2014 | 12:05 am
    topseos.com Announces Kirk Communications as the Eighteenth Best Search Marketwired (press release)While there are thousands of search engine optimization companies, the recommendations are comprised of the absolute best the search engine marketing industry has to offer. The independent research team evaluates the competing companies across five ...Best Search Engine Optimization Services Recommendations Ranked by Consumer Electronics Netall 13 news articles »
  • Online Advertising Market by Search Engine Marketing, Display Advertising ... - PR Newswire (press release)

    19 Nov 2014 | 5:53 pm
    Online Advertising Market by Search Engine Marketing, Display Advertising PR Newswire (press release)There are several online advertising formats such as search engine marketing, digital video, mobile applications, and classifieds among others. These formats varied in terms of cost and reach. Search engine marketing is the oldest format, which still
  • topseoscom Reports SearchPro Systems as the Thirteenth Top Search ... - Consumer Electronics Net

    19 Nov 2014 | 3:59 am
    topseoscom Reports SearchPro Systems as the Thirteenth Top Search Consumer Electronics NetClients of internet marketing solutions often turn to topseos.com when looking for impressive search engine optimization companies. The independent research team has named SearchPro Systems as the 13th best service based on the results of the ...topseos.com Announces MO Group International as the Top International SEO SYS-CON Media (press release)all 27 news articles »
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    Search Engine Guide : Small Business Search Marketing

  • Will social media listening replace market research?

    20 Nov 2014 | 12:16 pm
    by Mike Moran Advertising Age had an interesting story that was brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. It's an interesting story, mostly because of who is quoted. When a company with the marketing chops of P&G says something, you've got news. But the news is actually much bigger than what you are reading in Ad Age. So, yes, the world is changing, but in an even bigger way than we think. Social media is not able to replace all uses for market research today, and won't for many…
  • Go the Blogging Distance: Planning for the Long Haul

    7 Nov 2014 | 12:25 pm
    by Stoney deGeyter Blogging isn't a one-and-done item on your web marketing checklist. It's a long-term endeavor. In fact, until blogs go the way of web directories, once you start blogging you really cannot stop. Not if you want to maintain the value of all the time and energy you've invested thus far. There are certain components to blogging that will hold their value over time. Great, evergreen content you've published will be universally valuable. However, if you don't keep producing blog content on an active basis, even great ranked evergreen content will lose it's value and appeal, both…
  • 5 WordPress Plugins to Ensure Your Pages are SEO-Optimized

    5 Nov 2014 | 8:44 am
    by Jayson DeMers A variety of factors impact how well a page ranks in search engines, including quality of content, page meta descriptions, and the URL name. But for a busy professional, keeping up with algorithms and making sure every page on a business website is optimized can be complicated. In light of the results of recent Google search ranking correlation studies conducted by Moz and SearchMetrics, businesses realize certain factors are more important than others when creating content with the intention of ranking well.Since many businesses use WordPress for their websites and blogs,…
  • Do online shoppers still care about brands?

    24 Oct 2014 | 1:06 pm
    by Mike Moran Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament that brand loyalty is dead--that customers just search for products now instead of coming to their websites. Where once shoppers cared about Sears, Macy's, or dozens of other names, now they don't care where they buy from. To some extent they are right, but they are drawing the wrong conclusion. It isn't that brands don't matter anymore. It's that what people are looking for from their brands have changed.Retailers need to think about what built their brands. In large measure, it was…
  • Planning a New Website? Don't Launch It Until You Do This

    14 Oct 2014 | 7:30 am
    by Mike Fleming Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your bottom line would be affected? A major problem with the way a website is planned and built is that it typically starts with decision makers and web developers/designers looking around at industry & competitor's websites - reacting favorably or unfavorably, creating their own version, suggesting changes and repeating until all decision makers are happy. Then comes site launch. This seems reasonable and normal. So…
 
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    Search Engine Journal

  • How Social Media Changed SEO And Why Your Business Can’t Thrive Without It by @stoneyd

    Stoney G deGeyter
    23 Nov 2014 | 7:45 am
    Many people ask the question, “Is social media necessary to get good search engine rankings?” In my opinion, they are starting with the wrong question. I think the die has already been cast on the importance of social media and whether or not it should be an integral part of SEO. (It should.) The real question is, “Can SEO thrive without social media?” To that, I firmly believe the answer is “No”. Not today, and not for as long as social media continues to play a role in shaping society. Until the great EMP hits, I don’t see social media losing […]The post How Social Media…
  • SEO 101: What is Semantic Search and Why Should I Care? by @sergio_redondo

    Sergio Redondo
    22 Nov 2014 | 6:39 am
    Search is changing. David Amerland begins with this sentence in the foreword of his book Google Semantic Search. If you are a long time user of the Internet and, more specifically, the search engines, you can see how the way we look for information has changed over the past few years. We are at a moment in which semantic search, the ability to put typed searches into context, represents the most accurate option for granting answers. However, before we delve into this new type of search is appropriate to stop and ask the question: What has motivated our change when searching […]The post SEO…
  • Facebook Releases Quarlerly Highlights, Continues To See Growth In Active Users by @mattsouthern

    Matt Southern
    21 Nov 2014 | 5:27 pm
    Facebook, as a public company, reports every quarter on the state of its business. This week it released its highlights for the third quarter of 2014, with numbers that are more than likely to please stockholders. Growth In Active Users There was growth in active users reported across the board. Daily active users (DAUs), as of September 2014, were an average of 864 million which is an increase of 19% year over year. Mobile DAUs saw even more growth, with an average of 703 million as of September 2014, which accounted for an increase of 39% year over year. Monthly […]The post Facebook…
  • European Parliament To Call For Separation Of Google Search From Other Services by @mattsouthern

    Matt Southern
    21 Nov 2014 | 5:04 pm
    According to a report released today, the European Parliament is reportedly calling for Google separate search from the rest of its service offerings. The motion specifically calls for an “unbundling” of Google’s search engine from its other services as a way to curb Google’s dominance. This is being supported by Europe’s two main political parties, the European People’s Party and the Socialists. This motion originated from concerns that Google’s tremendous reach has the potential to stifle competition. However, the European Parliament doesn’t have the power to break up…
  • What Mic Do I Need For a Professional Podcast? 10 of The Best Podcasting Microphones by @albertcostill

    Albert Costill
    21 Nov 2014 | 8:54 am
    One of the most important decisions that you’ll make as a podcaster is the microphone that you’ll be using. After all, you want your podcast to come across to listeners as a credible and professional – which you can’t accomplish if you’re using a subpar microphone.  Your podcast needs a professional sound.  Yes, listeners know! That’s not to say that cheaper options, such as that generic headset microphone you’ve used for Skype, can’t handle the job if you’re in a pitch, it just means that you get what you pay for. So, what mics should you be using if you […]The post…
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    Marketing Land - Internet Marketing News, Strategies & Tips

  • Marketing Day: Amazon Starts Black Friday Today, Facebook News Feed Challenge & More

    Amy Gesenhues
    21 Nov 2014 | 1:23 pm
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Apple Brings Programmatic To iAd, Partnering With Major Ad Tech Firms Apple announced Friday that it has partnered with several ad tech companies to... Please visit Marketing Land for the full article.
  • Apple Brings Programmatic To iAd, Partnering With Major Ad Tech Firms

    Ginny Marvin
    21 Nov 2014 | 1:13 pm
    Apple announced Friday that it has partnered with several ad tech companies to bring programmatic buying to iAd, it’s mobile ad network. The move will allow advertisers to automate ad buys and reporting across more than 250,000 iOS apps. The launch partners include MediaMath, The Trade Desk,... Please visit Marketing Land for the full article.
  • 5 Things CMOs Need To Know About APIs

    Denise Persson
    21 Nov 2014 | 1:10 pm
    Perhaps you’ve heard developers and techies refer to “APIs,” but you’re not quite sure why anything with such a technological acronym has any impact on marketing. Well, take heart. In this column, you’ll learn what exactly is meant when people invoke application... Please visit Marketing Land for the full article.
  • Burt’s Bees Enlists Singer-Songwriters To Create Branded Vines

    Steve Hall
    21 Nov 2014 | 11:00 am
    Working with Raleigh-based Baldwin& and media agency AKQA, lip balm brand Burt’s Bees teamed with husband-and-wife recording artists Us the Duo to create a series of four lip balm-themed Vine videos to promote the brand to millennials. The Vines will be supported by paid Tweets, targeted... Please visit Marketing Land for the full article.
  • Black Friday Starts Today On Amazon.com

    Matt McGee
    21 Nov 2014 | 10:54 am
    You may have heard a few recent comments from the retail and e-commerce industry about turning Black Friday into a shopping event that runs for the entire month of November. Leave it to Amazon to take the first step in that direction. On Amazon.com, Black Friday began today — a full week... Please visit Marketing Land for the full article.
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    Website Promotion Strategy

  • Blog Marketing Basics – What External and Internal Links Do for Your Business

    Chris Robertson
    20 Nov 2014 | 8:56 am
    Nearly everyone understands the importance of external links pointing to a website. When another website links to information on your website, Google – and other search engines – assume that other people find that information valuable. Internal links are a little bit more obscure, and not everyone gets why it’s important for your website to provide good internal links – links from one part of your website to another. Here’s a quick overview of the two types of links and how a blog marketing strategy can capitalize on both. Internal Links – What They Are and How They Help Internal…
  • Three Important Blog and Social Media Marketing Tips You Don’t Have Time to Follow

    Chris Robertson
    18 Nov 2014 | 5:23 pm
    There are two things we know about social media marketing. It can be incredibly effective in generating new leads and interest in your projects and products. It takes a lot of time and expertise to market yourself effectively on social media platforms. Because online marketing is our business, we follow a lot social media experts and pay attention to their recommendations. We also pay attention to our own metrics to help us figure out best practices for marketing a business through blogs and social media. Here’s what we know: marketing yourself and your products can quickly become a full…
  • Blog Marketing and Promotion Three Different Ways

    Chris Robertson
    13 Nov 2014 | 1:34 pm
    Blog marketing – the art of promoting your business through a blog – doesn’t necessarily mean putting a blog on your business website. A company-owned blog is just one of many configurations that can help generate leads and bring more traffic to your website – and your business. These are a few of the different ways that a blogging service can help boost your online profile and generate leads and sales for your business. An Onsite Blog for Your Business The most obvious move is to create a blog on your business website. The benefits of an onsite blog include: -          Fresh…
  • Majon International Celebrates 20 Years of Internet Marketing with Integrated Social and Blog Marketing Services

    Chris Robertson
    12 Nov 2014 | 3:09 pm
    Twenty years ago, few marketers understood the marketing and money-making potential of the relatively new internet phenomenon. Matthew J. Hesser, CEO of Majon International, a marketing company with multinational ties, was one of the few visionaries who recognized the shifting paradigm and positioned his young company to take full advantage of that shift. Since 1995, Majon International has helped hundreds of small and medium sized businesses find success on the internet with an ever-evolving suite of online marketing services. In January, Majon will celebrate 20 years of providing the best…
  • The Pros and Cons of Outsourcing Your Writing to a Blogging Service

    Chris Robertson
    11 Nov 2014 | 1:33 pm
    So you’re sold on the benefits of a blog to help promote your business online, but you’re still unsure about the wisdom of entrusting the writing to a blogging service. Like anything else, there are pros and cons to hiring a blogging service to write posts for or about your company. For most business owners, the pros far outweigh the cons. Here’s a quick look at how outsourcing your blog to a blogging service can work out for your company in each of five important metrics. Time Most expert bloggers and blog marketers estimate that you need to devote about 6 hours a week to writing,…
 
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    The Search Agents

  • The Search Agency CEO David Hughes Named a 2014 ‘Southern California’s Ones to Watch’ by socalTECH

    Rebecca Landman
    7 Nov 2014 | 2:31 pm
    Today, socalTECH named our CEO, David Hughes, one of its 2014 socalTECH 50, also known as Southern California’s Ones to Watch. According to socalTECH, this list encompasses “the top 50 people in the technology industry, who are most likely to create the next big thing, produce the next big exit or to influence the industry in a significant way.” If that doesn’t describe David, then we don’t know what does! In celebration of this honor, we sat down with David to gather a few insights into The Search Agency’s beginnings and how the company…
  • State of Paid Search Q3 2014

    Rebecca Landman
    21 Oct 2014 | 9:24 am
    Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. Increased advertiser focus on mobile devices drove much of the growth documented this quarter, for both tablets and smartphones. Spend on mobile devices continues to climb year over year, with overall mobile spend increasing 27% this quarter.
  • Conference Insights and Big Ideas from the Internet Marketing Association

    Holly Miller
    9 Oct 2014 | 4:29 pm
    In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing.  The IMA was established 15 years ago due to a lack of preexisting groups in the digital marketing space. Membership is free and the group now boasts 1,000,000+ members worldwide (myself included) representing 111 countries—their website is translated into 5 different languages! Nearly 1,000…
  • True Lies, or “Hey, Google! You’re Trying Too Hard!”

    Gregory Sidor
    29 Sep 2014 | 2:35 pm
    Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer Boxes are even part of the proper Knowledge Graph. After all, how is scrapping a page particularly intelligent? I recently devoted time to poking and prodding this feature. What I found suggests that Quick Answer Boxes are less than ideal for certain types of…
  • 3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

    Matt McKinley
    11 Sep 2014 | 11:34 am
    A few weeks back, our Search Agents scoured the SERPs, investigating the effects of Google’s yet-to-be-confirmed-or-denied Pigeon update. While Google still has yet to offer any definitive remarks on the matter, no search marketer can refute that U.S. local SERP results have changed dramatically. Like every Google update before it, Pigeon’s landing certainly begs the question, what do we need to do to adjust our strategy? Yelp and Google Business Listings are Dominating Local SERPs Problem: Yelp and Google-owned entities are heavily competing with their main page counterparts.
 
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    97th Floor

  • Episode 003: Chris Tuttle and Creating Value That Builds Business

    Shante Schroeder
    13 Nov 2014 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder speaks with Chris Tuttle, CEO of Live Your Truth. They talk about building a momentum for your business and your brand starting with a community that feels connected, honored and supported. You will learn: Chris’ journey from studying marketing in college to full-time CEO of Live […] The post Episode 003: Chris Tuttle and Creating Value That Builds Business appeared first on 97th Floor.
  • Episode 002: Content Marketing Myths and Misconceptions

    Shante Schroeder
    11 Nov 2014 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder chats with Josh Moody and Paxton Gray, leads at 97th Floor, on the topic of content marketing – specifically the value and benefit of content marketing in a long-term strategy. You will learn: What content marketing is. What content marketing is not. The common misconception about […] The post Episode 002: Content Marketing Myths and Misconceptions appeared first on 97th Floor.
  • Episode 001: Chris Bennett and the Art of Work

    Shante Schroeder
    6 Nov 2014 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder speaks with Chris Bennett, CEO and Founder of 97th Floor, a digital marketing agency. She asks three very specific questions regarding failure, advice and legacy. Chris Bennett discusses his start in graphic design and computer technology and all things digital long before design, web development and […] The post Episode 001: Chris Bennett and the Art of Work appeared first on 97th Floor.
  • 97th Floor Wins Gold and Silver in 2014 Davey Awards

    Arianna Pesci
    24 Oct 2014 | 1:48 pm
    For Immediate Release Contact: Linda Day, lindad@daveyawards.com The Davey Awards, 212.675.3555 THE INTERNATIONAL DAVEY AWARDS ANNOUNCES 2014 WINNERS GOLD AND SILVER WINNERS NAMED, ELEVEN BEST-IN-SHOW HONOREES UNVEILED www.daveyawards.com New York, NY (October 21, 2014) – The winners of The 2014 Davey Awards have been announced by the Academy of Interactive and Visual Arts today. With […] The post 97th Floor Wins Gold and Silver in 2014 Davey Awards appeared first on 97th Floor.
  • Moving to Always On SSL

    Nathan Burch
    19 Aug 2014 | 8:16 am
    Don’t SSL Yourself Short: Tips to Help Communicate the SSL Transition Google has taken another significant step towards endorsing SSL (The first step being the complete transition of their own services). What follows within the SEO (sorry, digital marketing) community is mass conjecture and mostly unverifiable opinions. I won’t add to those speculations other than to […] The post Moving to Always On SSL appeared first on 97th Floor.
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • Should CTR be a Key Performance Indicator for B2B Advertisers?

    Joseph Vivolo
    20 Nov 2014 | 7:00 am
    Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This means that CTR is key in determining your Quality Score. This, in turn, affects several things: Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively. For your ad to be eligible to be…
  • B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

    Derek Edmond
    18 Nov 2014 | 7:15 am
    With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Software Solutions Used More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. B2B marketers identified 15 different channels their marketing budgets will be focused on;…
  • 20 Tools We are Thankful for as B2B Online Marketers

    Ryan Young
    13 Nov 2014 | 7:00 am
    With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. As we were going around the room, rattling off all kinds of great time-savers and organizational sidekicks, I thought to myself, “It’d be pretty selfish of me to keep such great information to myself.” So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing. Enjoy! Evernote What Is…
  • How to Apply Hemingway’s “Iceberg Theory” to Content Marketing

    Stacy Thompson
    11 Nov 2014 | 6:44 am
    I’m not a huge fan of Hemingway. I know a lot of my fellow literary dorks would call this blasphemous, but his brutal themes and taciturn characters have always sort of rubbed me the wrong way. Like, I get it guy! I don’t need to read another story about hunting or fishing or bullfighting. But even haters like me have to admit that Hemingway’s writing style is pretty impressive. What puts it so far above the work of his contemporaries, however, is his ability to say so much by saying so little. Hemingway’s “Iceberg Theory” basically suggests that the tip of the…
  • 5 Fresh B2B Marketing Stats & What They Mean to You

    Casie Gillette
    6 Nov 2014 | 7:55 am
    One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. From article sharing to tweets to bi-weekly training discussions, the team does a great job staying on top of what’s happening. Perhaps most valuable for me though is our news section (if you haven’t seen it, I recommend you head over there). Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. For someone who doesn’t have a lot of extra time to go out and find those, it’s a…
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    The Search Engine Marketing Blog @ MoreVisibility

  • Affiliate Marketing Best Practices: Putting Your Online Sales Force to Work

    April Nelson
    12 Nov 2014 | 1:12 am
    In a recent post, we discussed affiliate marketing basics, including who should use affiliate marketing and why. But the key to affiliate marketing success isn’t participation, it’s optimization. In this post, we’ll look at the best practices for launching and running a successful affiliate marketing program. Creating the Fine Print This is your affiliate marketing […]
  • Affiliate Marketing 101: Using Affiliate Marketing to Build an Online Sales Force

    April Nelson
    5 Nov 2014 | 1:41 am
    Internet marketers “in the know” have a secret weapon. Rather, they have many secret weapons – the affiliate marketers who advertise on their behalf in exchange for commissions. Many big, well-known brands have been using affiliate marketing for years to supplement and complement their other digital initiatives, such as display advertising, social advertising, and content […]
  • Enhance the Power of Your Email Marketing Campaigns with This One Trick

    Lauren Owens
    23 Oct 2014 | 2:34 am
    It’s digital marketing 101. When you want to reach customers who have already purchased from you, you send an email. When you want to reach new customers, you advertise. But, what if you could enhance the power of your email marketing campaigns by using your email database to target your customers in social media? Thanks […]
  • Use AdWords ‘Similar Audiences’ to Find New and Qualified Consumers

    Max Braglia
    21 Oct 2014 | 2:06 am
    Google AdWords “Similar Audiences” is an efficient and cost effective way to find new qualified consumers who share the same interests as your existing remarketing audience. If you think about it, this makes perfect sense: your remarketing list is made of users who visited your website, are familiar with your brand and products, and (generally) […]
  • Local Search: Strategies for Driving Foot Traffic

    Lauren Owens
    8 Oct 2014 | 2:34 am
    The digital ad ecosystem offers a slew of opportunities for local businesses to find, target, and connect with local customers. And, because the goal is driving foot traffic – not web traffic – you don’t even need a website to take advantage of most of these opportunities. Following are some of the best local search […]
 
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    The Invesp Blog: E-commerce and Landing page Optimization

  • Don Draper Shows Us How to Develop a Unique Selling Proposition

    Stephen Da Cambra
    17 Nov 2014 | 2:10 pm
    The character of Don Draper, the dapper protagonist of the multi-Emmy Award winning program Mad Men, is a composite drawn in part from a number of real-life advertising people. Draper’s professional accomplishments are said to be based on those of Rosser Reeves. Among other notable contributions to the profession, Reeves helped develop the idea that advertising must highlight a product’s Unique Selling Proposition (USP – sometimes referred to as unique value proposition or UVP). Reeves’ more famous applications of the USP principle include “Melts in your mouth, not in your…
  • Holiday Shopping in Numbers- Statistics and Trends

    khalid
    4 Nov 2014 | 6:50 am
    The 2014 holiday season will have only 26 days between Black Friday and Christmas, just one more than last year and five fewer than 2012. Still the US retail commerce is expected to grow 16.6% this holiday season up from the 15.3% growth of last year. Looks like it doesn’t matter anymore just how many days there are in the holiday season anymore. Retail commerce is growing by leaps and bounds each season. This year we estimate that holiday season sales will account for 23.7% of total retail E-commerce sales in the US. If you’re just as curious as we are, do check out our infographic,…
  • How Triggers Add Focus to Your AB Testing

    Stephen Da Cambra
    4 Nov 2014 | 3:29 am
    In the simplest terms, your customers choose to buy from you because of what makes you and/or your products different. If they find no difference between you and your competition, they have no mechanism with which to make a purchase decision. They have no trigger to buy. Understanding that simple fact can bring time-saving focus to your AB testing program. If you follow conventional testing wisdom, you will maintain an ongoing program of testing every element of your landing pages, email messages, product pages, etc., to find what improves conversion rates and what doesn’t. But the…
  • The Rut That Ruins Your Conversion Rates

    Stephen Da Cambra
    20 Oct 2014 | 2:48 pm
    How can your conversion optimization be in a rut? You have an ongoing AB testing program, you stay on top of your analytics’ conversion goals, bounce rates, traffic sources, etc., and you know which are your best performing digital marketing channels. You’re set. And there’s the rut. You’re never set. Everyone knows how fickle customers can be and how constantly digital marketing evolves. Yet we continue to pour more resources into finding set-play solutions to most of our digital marketing hurdles. While we are convinced of the efficacy of being constantly aware and reactive to…
  • Email Ambush – A Critique of the Conversion Tactics Found in Your Inbox

    Stephen Da Cambra
    6 Oct 2014 | 11:29 am
    Critical reviews of at least some of the promotional messages in your email inbox is like doing your conversion optimization homework. It exercises the lessons you learn from testing and experience. Someone could talk to you all day long about the benefits of matching subject lines to headlines, but until you experience a spectacular failure, or feel a bond to a well-matched message, you really don’t make an emotional connection with the lesson – and you don’t learn it as well. Landing Pages & Email Messages: They are two separate channels with significant differences, from…
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    ReelSEO Video Marketing

  • 300+ Hours of Video are Uploaded to YouTube Every Minute

    Carla Marshall
    21 Nov 2014 | 12:29 pm
    Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media.
  • Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

    Contributor
    21 Nov 2014 | 9:50 am
    Did you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has embraced this earned media opportunity, and scored massive success without allocating huge resources to video marketing.
  • Holiday Video Marketing Tips: It’s Better to Give Than to Receive

    Contributor
    21 Nov 2014 | 8:09 am
    For many video marketers, the holidays provide a chance to be a little more creative and personal in their branded outbound communications. We bring you 6 top holiday video marketing tips to ensure that your holiday video gets you on Santa’s nice list.
  • Are Brands Wasting Money on YouTube Custom Channels? [Infographic]

    Mark R Robertson
    20 Nov 2014 | 3:32 pm
    Many brands are performing well on YouTube, implementing a solid programming strategy that encourages viewers to watch, engage with, and share their video content. Some of these brands have worked with YouTube to upgrade their default YouTube One-Channel design to what YouTube terms a "Custom Branded Channel." But are these Branded Channels providing the best ROI?
  • 5 Ways to Use Instagram's Hyperlapse for Video Marketing [Creators Tip #169]

    Carla Marshall
    20 Nov 2014 | 10:45 am
    Instagram's Hyperlapse app allows you to create amazing time-lapse videos on your smartphone, and upload them to social networking sites. In this week's Creator's Tip, we discuss the ways you can use this app to create engaging marketing videos.
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    HigherVisibility

  • Google Launches Mobile Friendly Labels In Mobile Search Results

    Amanda DiSilvestro
    20 Nov 2014 | 5:40 am
    Finally after much anticipation, the Google mobile-friendly label for mobile search results is here. It’s no secret that Google wants websites to provide a good experience for users on their mobile phones. In fact, they even penalize some websites that provide bad experiences, but they have now taken it one step further. With the new labels, if your site isn’t optimized for mobile, it’s not getting a label that says “mobile-friendly” next to it in search results. To put it bluntly, this would be a horrible fate for your website if you’re not prepared. Why would anybody choose a…
  • How to Get Started Planning Your 2015 Content

    Amanda DiSilvestro
    19 Nov 2014 | 6:05 am
    Between all of the holiday planning and actually taking a holiday, this time of year isn’t always the most available. Planning your 2015 content strategy may seem like it can wait, and while many companies may have found success in the past, putting a plan in place now is an excellent way to get ahead and feel less overwhelmed when the New Year finally hits. The truth is that your content strategy this year may need some fine-tuning in order to really work in 2015, and that’s going to take some time. The sooner you can start planning how your content will run, the better. Steps to…
  • Branding: Are Author Photos the New Company Logos?

    Amanda DiSilvestro
    18 Nov 2014 | 5:26 am
    The discussion about creating an online brand for your company is an ongoing one. Few will argue that having a company logo can hurt your case (unless it’s done very poorly), but the importance of logos may be changing. The increased importance of getting your brand involved in other authoritative websites, usually through contributing content, is only growing; therefore, this brings up a few questions: Are author photos still a way that people recognize your brand now that authorship is over? Should we be using our logos more obviously so that it can be a symbol for the brand, as opposed…
  • 4 Recent Bing Updates You Should Understand before 2015 Hits

    Amanda DiSilvestro
    17 Nov 2014 | 5:28 am
    Bing has been busy lately, and although the SEO world has been a little bit caught up with the holidays, it hasn’t gone unnoticed. There were four updates/ new features rolled out over the last two weeks including new apps, editing capabilities, and more. Bing is still the second largest search engine (unless you count YouTube, which puts it at third) with 350 million unique monthly visitors, so if you can get your website ranking well here, you have a good chance of success. Consider the new updates that will help you get there below. A New App Discovery Extension is Coming to Bing Ads…
  • Improving Your SEO for This Holiday Season

    Amanda DiSilvestro
    13 Nov 2014 | 6:07 am
    Many companies are putting a large focus on preparing for increased traffic and abandoned shopping carts this holiday season, but SEO is also something that deserves a little bit of extra attention. Now is the perfect time to start focusing on holiday keywords and getting the word out there for your sales and products that are available during the holiday season only. According to a Google Consumer study and ICSC research, 30 percent of shoppers start their shopping before Halloween, and 62 percent will finish before December 16. Fortunately, creating a holiday SEO strategy has a lot to do…
 
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    Flyte New Media

  • How to Measure Social Media ROI

    Katrina Crowell
    13 Nov 2014 | 2:13 pm
    Proving the efficiency of time or money spent on any given activity is a critical component of any marketing campaign. This is especially true of social media marketing campaigns, where the true value of time and money spent isn’t always immediately recognizable. So, how do you prove to your clients, or boss, or your own bottom line that there’s actual value for you in social media? That you aren’t just throwing your money away spaghetti on the wall and hoping something sticks? By establishing a clear way to measure and track social media ROI. And here’s how to do just that. Define…
  • Anonymous Apps: Whisper, Secret, and Yik Yak

    Rich Brooks
    8 Nov 2014 | 8:10 am
    Want to take some of the social out of social media? Want to share your deepest secrets with the world…anonymously? Then you may want to check out Whisper, Secret, and & Yik Yak, among others. It had been a little while, but I was back on 207 the other day, talking about a category of apps that allow you to hide behind a veil of anonymity.  While tools like Facebook and LinkedIn want to link profiles to real people, there is a popular movement to allow people to post and share without revealing their identity. In this session we look at three apps in this category, and talk about…
  • How to Build Loyalty for a Commodity Product

    Rich Brooks
    30 Oct 2014 | 9:13 am
    How could a commodity product like razors build a rabid and loyal following? They showed personality from beginning to end. Recently I joined the Dollar Shave Club, a service that sends razors to your house each and every month. One of the big selling points of the Dollar Shave Club is the ridiculously low prices. The entry level blade is $1 a month for five blades. Compare that to your typical Sensor blades that would run ten to fifteen bucks at your local Walgreens for the same amount of shaves. Now, it would be relatively easy for another company to compete with Dollar Shave Club on price.
  • How Do I Activate Google Webmaster Tools?

    Katrina Crowell
    17 Oct 2014 | 10:28 am
    Discover how to unlock the full power of Google Analytics by connecting Google Webmaster Tools to your account. So, you’ve successfully installed Google Analytics and you’re officially tracking your website activity. Nice work! Now, in order to take the most advantage of the metrics and tracking tools Google Analytics provides, you’ll want to make sure you’ve activated your Google Webmaster Tools. Doing this is actually not very complex and activating this tool gives you access to important Search Engine Optimization metrics such as Search Queries and In-Page…
  • Maine Children’s Growth Council Develops a New Responsive Site

    Rich Brooks
    3 Oct 2014 | 8:16 am
      The Client: Maine Children’s Growth Council is working to achieve sustainable social and financial investments in the healthy development of Maine’s young children and their families. The Objective: Explain, enhance, and promote MCGC’s policy and system change recommendations to the Governor and the Legislature; through community and state leadership; through collaboration, planning and monitoring; and through widespread efforts to educate Mainers about the importance of the first few years of life. The Tools: The site was build on WordPress. The site uses Events Manager,…
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    Inside AdWords

  • Troubleshooting made easier with new Diagnostics tab in Merchant Center

    Rob Newton
    19 Nov 2014 | 7:30 am
    Great product data is at the core of what drives successful Product Listing Ads (PLAs). As you’re preparing your Shopping campaigns for the upcoming holiday season, it’s important to ensure that your data is free of issues so your products are shown to shoppers. To help identify issues with your product data, we're excited to introduce the Diagnostics tab in Google Merchant Center.The Diagnostics tab provides consolidated issue reporting for your Merchant Center account, feeds, and items. Through this tab, which replaces the Data Quality tab, you gain better insight into the health of…
  • New ways to rev up your Shopping campaigns

    Rob Newton
    19 Nov 2014 | 7:30 am
    Want to get more impressions and clicks for your Shopping campaigns? Or want to know how to spot missed opportunities in your bidding strategy and find your mobile share of voice? We introduced competitive landscape data last year so you can start answering those burning questions, and today, we’re excited to announce a handful of additions that’ll help you find new ways to optimize your Shopping campaigns and engage shoppers on all devices.Auction insights report lets you compare your Product Listing Ad (PLA) performance to other advertisers participating in the same auctions as you are.
  • Show promotions on your Product Listing Ads with Merchant Promotions

    Rob Newton
    18 Nov 2014 | 9:00 pm
    Two years ago, we launched Merchant Promotions to retailers in the US, enabling them to show promotions alongside Product Listing Ads on Google search results and Google Shopping. Based on positive feedback, we’re excited to make Merchant Promotions available to retailers in the United Kingdom, Germany, France, Australia and India.Example of Merchant Promotions on Product Listing Ads on Google.comExample of Merchant Promotions on Google ShoppingParticipating US retailers have seen improved performance from their Product Listing Ads. For example, Venus’s PLAs with Merchant Promotions had a…
  • Winning the Second Chance with Remarketing Lists for Search Ads (RLSA)

    Rob Newton
    6 Nov 2014 | 7:00 am
    The Internet gives us more to look at every day: more information, more reviews, more offers. In fact, 49% of customers now visit 2 to 4 sites before they decide to buy1. One powerful lever to re-engage these qualified customers and close the sale is RLSA.To help you make the most of RLSA, we’re excited to introduce our new best practices guide, “Winning the Second Chance.” It answers important questions like these: What’s the most efficient and effective way to tag your site? Which types of remarketing lists should you focus on? By how much should you raise your RLSA bid…
  • Unlock the Power of Auction-Time Bidding in AdWords

    Rob Newton
    5 Nov 2014 | 8:00 am
    Automating your bids with AdWords can deliver better, more informed bids while saving you time.In order to help people make the most of these strategies, we’ve put together A Bid for Every Auction, our new guide to Google’s automated bidding solutions. This best practices guide is for anyone looking to implement or improve their automated bidding.This guide covers key topics like:An in-depth look at auction-time bidding and why it’s important to take advantage of it Choosing the automated strategy that makes the most sense for your account The best way to test bid automation…
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    Bing Ads Blog

  • Comic Relief: 10 Minutes to More Exposure

    Aurea Astro - MSFT
    21 Nov 2014 | 9:00 am
    When I first set up my campaign, I bid only on “Exact Match” for my keywords, as I assumed anyone searching for these exact keywords would be the most likely to purchase my product. While this approach proved satisfying for a while, and provided...(read more)
  • Holiday Preparation Overview: Editorial Tips for Sitelink Extensions

    Sophie Lee - MSFT
    20 Nov 2014 | 9:00 am
    As we discussed yesterday , Sitelink Extensions are a quick, easy way that can help make your ads more relevant to the average search engine user. It’s easy enough to search for a keyword or phrase in Bing, but sometimes the results received don’t...(read more)
  • Holiday Preparation Overview: An Introduction to Ad Extensions in Bing Ads

    Tina Kelleher - MSFT
    19 Nov 2014 | 9:00 am
    Have you ever wondered how many people have clicked on one of your PPC ads because they were looking for your phone number or physical address? Ever wonder how many others clicked through, only to realize within seconds that your site doesn't have what...(read more)
  • Holiday Preparation Overview: Editorial Review Tips on Product Ads

    Sophie Lee - MSFT
    18 Nov 2014 | 9:00 am
    With more consumers using the internet as their one-stop shop this holiday season, marketing your gear in a clear, concise, and high-tech way is not just smart, it’s necessary. Get ready for the holidays with a Product Ads campaign that will fuel...(read more)
  • Custom Christmas Kit Available for UK Ad Agencies

    Saara Pietila - MSFT
    18 Nov 2014 | 3:30 am
    The Christmas season is the number one retail season of the year. This is a great opportunity for agencies to reach more searchers that are buyers for their clients. One of the best things about the festive season is the calendar. The designated holidays...(read more)
 
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    Genuine SEO

  • Using Alerts To Maintain A Business’ Good Reputation

    Josh Nadeau
    3 Nov 2014 | 10:17 am
    Using Alerts To Maintain A Business’ Good ReputationWhen a business wants to avoid negative press, it needs to make sure it signs up to get an online reputation alert every time negative comments are made about it. These powerful search engines are able to find negative commentary on the business anywhere on the Internet.The SearchThe search is ongoing for the business. Their name is being searched at all times, and it is attached to a search that looks for negative words. These comments are moderated by the program to make sure they are pertinent, and they are sent to the business…
  • 5 Essential Tools for Start-ups and Small Businesses

    Josh Nadeau
    9 Oct 2014 | 1:30 pm
    Start-ups are getting younger every day with kids going into business for themselves right out of school or before they even graduate. Having fresh perspective can be a good thing, but for those of your lacking office experience, here are five essential tools that guarantee a fighting chance in the ever-crowded small-to-medium sized business market.Professional EquipmentThere is nothing worse than spending time and money on a project only to be held back by technology. That can be in the form of a slow-loading website, poorly produced media, or buggy program. The first way to get around this…
  • Promoting Your Business With SEO Services

    Josh Nadeau
    10 Sep 2014 | 8:46 am
    When it comes to promoting your business online, few services can offer you the results that search engine optimization (SEO) can. Good SEO isn’t just focused on impressing the search engines such as Google, Bing, and Yahoo in order to increase your website traffic; it is also intended to help convert visitors into customers for your products and services.What is SEO?Many business owners are somewhat confused about what exactly SEO is, and what it can do for their business. They may spend the majority of their advertising and marketing budget into social or other forms of promotion;…
  • Direct Traffic To Your Company Website With The Help Of A PPC Company

    Josh Nadeau
    25 Aug 2014 | 6:21 pm
    Every business is aware of the importance of high quality advertising. If your company is not well advertised then consumers will not be aware of your products or services, and consequently use the competition to fulfil their needs. With high quality, well placed adverts however you are much more likely to succeed and make a sale. In this day and age, the best place to advertise is not in magazines, local papers or on the television: instead it is online. The internet is used by people all around the world and it is also the first place that consumers turn when looking for any kind of product…
  • Why Should Your Small Business Have Its Own Website?

    Josh Nadeau
    24 Aug 2014 | 4:09 pm
    If you own a small business and you don’t yet have a website, you should do something about it as quickly as you can. This article explains the reasons why, and why it will benefit your business to get online as quickly as possible.The idea of creating a website is daunting to some and exciting to others. There are much easier ways of creating a website nowadays without the need to go to a web designer and paying lots of money for the privilege. You may decide to do this eventually but there is no need to make things too complex to begin with.The simplest reason for getting your own website…
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    Location3 Media

  • New AdWords Feature Expands Mobile Search for Business Locations

    Boyd Hathaway
    20 Nov 2014 | 1:42 am
    In the world of search engines, change is the only constant. And keeping up with these changes can bring new business and customers in your door. A new AdWords feature rolled out over the past couple weeks that allows you to display ‘Get Directions’ and ‘Click to Call’ buttons in a mobile search ad for up to three different business locations. Photo mock-up via Google AdWords G+ Account What does this mean for business owners and search engine marketers? More clarity to the customer of how many stores are in the area, where they are located and options to contact the moment a search…
  • Location3 Media Climbs CoBiz List of Top 250 Private Companies in Colorado

    Josh Allen
    18 Nov 2014 | 1:35 pm
    This year, Location3 Media again made it onto CoBiz Magazine’s Top 250 Private Companies list! We had the pleasure of making the list in 2011, hitting the charts at #89 that year. This year we grabbed a slot at #70, up 19 spots from our last appearance. The report showed Location3  increased gross revenue 37% between 2012 and 2013. The CoBiz report argues that while IPOs create buzz for providing public offerings, private companies often hide in the shadows, thriving in an often-understated space. Colorado’s current business landscape is home to a wide variety of privately-owned…
  • The Changing Search Landscape

    Alex Porter
    17 Nov 2014 | 2:39 pm
    Is search (as we know it) dead? That’s the question digital marketers everywhere are asking themselves. While it might not be true in present time, the future bodes for a far different landscape for search. Brands stuck in the current search trends will undoubtedly need to align their practices with this ever-changing space. In Andrew Delamarter’s article, Wiring Your Enterprise for the Post-Search Era, he discusses what it will take for brands to tailor their search practices in order to remain afloat in a search landscape powered by APIs, semantic strategies, paid inclusion and deeper…
  • Location3’s 15th Anniversary Extravaganza

    Andrew Beckman
    12 Nov 2014 | 11:06 am
    Last Thursday night was a wonderful evening to celebrate the 15 years of Location3’s existence with current and former employees as well as partners and clients.  It was rewarding to reflect on having staff who have been with us since nearly the start, and how they impacted the company.  When you are in business for 15 years you do have turn over, but the ones who stick around leave such a big impact that this is a celebration for them as well. Over the last 15 years we have gone from an agency of one person in a 600 square foot loft to 70 staff members in a 14,000 square foot loft in…
  • Monthly Industry Roundup: October 2014

    Josh Allen
    12 Nov 2014 | 1:00 am
    We’re no strangers to volunteering our time when it comes to giving back to the Denver community that we love so much. Most recently, a team from Location3 had the opportunity to volunteer with Habitat for Humanity as part of their Denver ReStore Program. The group spent the day packing, wrapping and palletizing a variety of home goods to be sent out into our community and took some great photos along the way. If you’d like to volunteer, you can learn more here. WHAT’S HAPPENING IN SEARCH? Get Your Shop On! In preparation for the season, Google has released some compelling research…
 
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    Emarketed PPC & SEO Blog

  • Misconceptions About Nofollow Links

    Emarketed
    18 Nov 2014 | 4:59 pm
    Created in 2005, there has been much mystery and scrutiny surrounding the nofollow link. Let’s explore and bust some of these misconceptions about nofollow links: 1) Using a nofollow link will blacklist or deem a site untrustworthy While it’s true that Google recommends nofollowing content that you may deem untrustworthy (such as author comment links),(See... read more
  • Is Your SEO Company Effective?

    Emarketed
    13 Nov 2014 | 1:42 pm
    Is your SEO company doing a good job? It’s a fair enough question to ask but what should you really be asking or keeping track of? Reports, Updates, and Progress A reputable internet company is transparent in the type of work they do and the metrics they keep track of and reports they provide to you.... read more
  • Google AdWords Mobile Best Practices

    Emarketed
    5 Nov 2014 | 9:33 pm
    Today mobile search is much different than what it was 1 or 2 years ago. Before the smartphone boom, phones were used as a secondary device, maybe as a way to browse something that you would purchase later elsewhere… like on your “real” computer or at an actual store. This quarter so far, about 38% of paid ad clicks came from... read more
  • 5 Things Learned If Your Website Drops in Google

    Emarketed
    31 Oct 2014 | 9:18 am
    Imagine this scenario: your website had #1 rankings all across the board for years. You did anything and everything to keep it that way. This past weekend, those rankings dropped to page 10 overnight. Unfortunately, this does happen and will continue to happen. Google’s latest Panda and Penguin combo updates rolled out around the same... read more
  • How Online Marketing Helps Your Business Credibility

    Emarketed
    24 Oct 2014 | 1:48 pm
    If you want to establish trust and credibility with customers, having a website is the first place to start. From there, it’s crucial to maintain an online marketing campaign that is aligned with your business principles and values. Mobile Website Having an SEO friendly mobile website (or preferrably responsive website) is important for two reasons:... read more
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up

    Ben Brausen
    21 Nov 2014 | 2:45 am
    96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey we…
  • 15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights

    Lee Odden
    20 Nov 2014 | 5:42 am
    To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and  2014 marks the 5th. That’s about 100 social media pros we’ve featured ranging from marketers to business owners to those using social media to advance a cause. Many of those honorees have reached out to share they’ve benefitted in many ways from those lists ranging from general notoriety to career advancement. During research within my own personal network for the 2014 list, I noticed an impressive group of social media marketing pros in the tech space that…
  • Are Marketing or Public Relations Industry Associations Worth It?

    Lee Odden
    18 Nov 2014 | 5:42 am
    As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an association, SMBMSP. Most industry associations provide a core set of benefits to members ranging from education to networking to industry advocacy, relying heavily on a combination of volunteers and sponsorships to make things possible. Sponsoring and volunteering are means for both individuals and companies to contribute to the greater good…
  • 3 Content Curation Best Practices to Optimize Your Content Marketing

    Lee Odden
    17 Nov 2014 | 8:14 am
    Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. There are several good services that facilitate curation tasks and software can help, but on it’s own, software isn’t the answer. Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Here are several best practices to help you with curation sources, types of content and where to publish. 1. Sources of News…
  • Online Marketing News: Facebook Dwarfs Everyone, Influenced Youth, Twitter and Adblockers

    Ben Brausen
    14 Nov 2014 | 2:45 am
    The State of SEO Agencies 2014: An In-Depth Study by linkbird [Infographic] - During the period of August and September 2014, linkbird conducted an in-depth study on the international SEO services industry. In this post I’m publishing the results of our study with some of the most important insights and recommendations based on the results. But first: a short prelude. Search Engine Journal 40% of Twitter Profiles Use an Adblocker - New platform Ello is generating interest with the promise of advertising-free social networking, positioning itself as the “anti-Facebook” within the…
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    aimClear® Blog

  • Design Tactics to Enhance Social Sharing: Actionable Ways to Achieve Maximum Reach from #SMX Social

    Kevin Watterson
    21 Nov 2014 | 8:07 am
    What encourages people to share? SMX Social has been full of fantastic tactical advice for how to create great social content that will engage users, but today’s morning session on Designing for Social Media Sharing emphasized the technical ways creators can prompt sharing once their content is created. Marianne Sweeny, a Senior User Experience and Information Architect with Portent told the audience gathered in day two’s second session the five things social marketers (that’s us!) should know about user experience (UX) as they package and publish their content: UX is more than…
  • The Great Native Advertising Debate (& Where It’s Going) at #SMX Social

    Amber Krohn
    20 Nov 2014 | 2:54 pm
    Continuing our coverage of SMX Social day one, next up was Native Ads, Sponsored Endorsements & Paid Posts: Walking The Social Media Minefield with Mariana Rodriguez, Senior Account Director at Beeby Clark + Meyler; Phil Gomes, Senior Vice President at Edelman Digital; and Danielle Wiley, CEO at Sway Group. Associating company brands with a celebrity or popular website grabs new viewers’ attention and spreads popularity between brands. Recently, these native ads, sponsored endorsements and paid posts have been receiving a lot of negative buzz. No doubt, marketers, government officials…
  • Oops! [Brand] Makes Social Media Flub: How to Recover with Class, #SMX-style

    Amber Krohn
    20 Nov 2014 | 2:10 pm
    aimClear’s coverage of SMX Social continues with tips for recovering from social media blunders and steps to create viral content. Ric Dragon shared a preview of the session with us earlier, so check it out! To kick things off, Sandra Fathi, President at Affect, shared best practices for crisis communication in Recovering From A Social Media Mistake. Yes, it happens. Brands inevitably experience unexpected slip-ups at some point in time. The difference between a plummeting reputation and audience forgiveness is preparation. The lines between social media and PR crises are seriously blurred.
  • Overcome Social Media Blunders with Grace: aimClear’s Ric Dragon #SMX Social Interview 2014

    Erica Melchior
    20 Nov 2014 | 12:48 pm
    Welcome back to our coverage from SMX Social! Watch as Manny Rivas interviews Ric Dragon, CEO and Co-founder of DragonSearch Marketing, on tips for avoiding social media mishaps. Brands make gigantic mistakes in social media all the time. Ric shares tips for overcoming challenges and disasters AFTER disaster strikes. More often than not, if marketers follow the golden rule of reacting with concern and emotion when a consumer experiences a negative situation, the social exchange will serve as positive brand experience for the consumer. Trouble occurs when marketers react in a way that seems…
  • One Billion Refreshes: Opportunities for Real-time Marketing at #SMX

    Kevin Watterson
    20 Nov 2014 | 8:09 am
    Welcome back to our coverage from SMX Social! Jen Miller, Director of Social Product Strategy for Coca-Cola, led off the Reacting to Real-Time Events: Being On-point for Mass Appeal session on day one at SMX Social with a mind-blowing statistic: We check our phones a combined 100 billion times per day. Yes, that’s billion with a “B.” For a global brand like Coke, which is mentioned in English 35 times per minute, that presents an incredible opportunity for its brand to be involved in real-time conversation. It’s also a daunting task. To tackle it, Coke created a Hub Network to…
 
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    Branded3

  • #Movember Week 3: @Branded_3’s mo progress

    Felicity Crouch
    20 Nov 2014 | 6:20 am
    So we’re now into week three of #Movember, around this time, we’d expect to see our B3 boys with a perfect growth of fluffy upper lip hair. With a week and a half left, let’s see how our lads mo’s are coming along… Mike Jeffs & Joe Griffiths Some serious mo growth here from the London lads, wait a minute, are you guys in exactly the same outfits as last week? Jamie Taylor Jamie’s ‘tache has grown so much he’s shocked at the reflection of his own face, he now wears this constant look of surprise around the office. Dom Bosher Dom’s going for the…
  • Optimising your YouTube channel: how to draw a bigger audience

    Matt Johnson
    19 Nov 2014 | 6:50 am
    Social media. Everyone’s on it these days. You, your family, your friends, your friends’ friends, your friends’ friends’ pets. Everyone. But perhaps most importantly, so are brands. In fact, you’ve probably liked some of their Facebook pages or Twitter profiles yourselves already. We already know that there’s a huge amount of people on the likes of Facebook and Twitter, but what about YouTube? Let’s compare. More than a billion unique visitors visit YouTube every month according to YouTube themselves, whereas Facebook receives an estimated 900 million unique visitors and only…
  • VIDEO: Watch @Tim_Grice & more @Branded_3 experts talk on audience engagement at the sell-out London #B3Seminar

    Felicity Crouch
    18 Nov 2014 | 7:07 am
    Last month, Branded3 hosted an audience engagement focused seminar in London, packed full of insightful talks on content strategy, personalisation, visitor intent and much, much more. The London event was the second of our autumn seminar series, having held the first in Leeds at the end of September. The half-day event was a huge success, having sold out weeks before the date! The seminar attracted marketers from some of the UK’s biggest and well-known brands, gathering at the luxurious Charlotte Street Hotel in Soho for an afternoon of expert talks, great food and drink and insightful…
  • Branded3 bring a #B3Bear for @MartinHouseCH for Children in Need

    Felicity Crouch
    14 Nov 2014 | 3:16 am
    For Children in Need this year, the team at Branded3 have been bringing in teddy bears to donate to Martin House Children’s Hospice, a fantastic local charity which has been helping children with life-limiting illnesses and their families, too. Children in Need takes place every November and provides grants to UK projects which are focused on helping disadvantaged children and young people across the country. For the past month, team members have been bringing in their teddy bears – old ones and new ones – and stacking them in our office ready for us to send to Martin House. Yesterday,…
  • Gold for @Branded_3 as we win ‘Best Use of Content Marketing’ at the @uksearchawards

    Felicity Crouch
    13 Nov 2014 | 7:55 am
    Request the winning case study below. Attending the prestigious UK Search Awards last week, we were just happy to be there having been nominated for a massive five awards; but the night got even better when we found out we had come out top and won the award for Best Use of Content Marketing! We scooped this coveted prize for our work with Virgin Holidays Cruises, a great content marketing project which recently won the silver award at The Digital Impact Awards and has been nominated for a DADI and International Content Marketing Award. Taking place at Troxy in London, the ceremony was a great…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Allies, not rockstars: Influencer research for us mortals

    Ian Lurie
    20 Nov 2014 | 4:55 pm
    Most marketers equate ‘influencer research’ with ‘finding a celebrity who will endorse for free.’ I call that the Rockstar Method. It’s a miserable approach. Ready-and-waiting rockstar social amplifiers are slightly less common than mint-condition K cars. K Cars: Bask in the awesome The Rockstar Method has its place with major brands, pure luck and the well-connected. Mere mortals like you and me, though, need allies, not rockstars. Find rockstars you like. Then sift through their followers, looking for allies: Knowledgable, valuable, selective curators who…
  • 5 Ways Your Site Might Fail Google’s Mobile-Friendly Test

    George Freitag
    19 Nov 2014 | 1:33 pm
    On Tuesday, Google announced a new label in search results that states whether or not a site is “mobile-friendly.” Now when you’re on your phone, you’ll know ahead of time if the site you’re thinking about visiting is optimized for your device. Accompanying that announcement, Google said that they are also experimenting with a ranking boost for sites that pass their “mobile-friendly test.” Portent: where all mobiles are welcome If this still doesn’t convince you, remember that mobile traffic is likely already exceeding desktop traffic and…
  • My (Insanely Large) List of SEO Tools & Other Useful Resources

    David Portney
    18 Nov 2014 | 10:42 am
    I’m just about to reach the 5 year mark working in the online marketing industry, and one thing that I’ve always found remarkable is how open and sharing people in this line of work tend to be. Whether it’s strategies, tactics, updates, techniques or tools – folks in this space do a lot of sharing, and often the depth and breadth is outstanding. I find this to be true online and offline – I read a lot of industry blog posts and attend many workshops and conferences and people are typically quite passionate about what they do; and that passion frequently translates into contributions…
  • Symbols in subject lines, AKA the resurrection of Wingdings

    Tracy Beach
    13 Nov 2014 | 1:08 pm
    I’ve worked at Portent for 14 years now and this is my first blog post. You might ask yourself, “why now?” “Why does he start with this subject?” The answer is that nothing in the past 14-plus years has been more exciting, more inspiring, and maybe even more important than the recent technological advancements that have allowed us to bring back the Wingdings. I guess they’ve been rebranded a bit as Emoji’s, but in our hearts and minds we will all know they’re really just Wingdings, Wingdings 2 and Wingdings 3. And now they’re showing up in my inbox with increasing…
  • A Big Idea: The International Geek Exchange

    Elizabeth Marsten
    6 Nov 2014 | 8:51 am
    As a part of our Big Idea series, I wanted to share more detail to a special pilot program that I took part in recently and will be presenting on in Dallas at State of Search later this month. It’s the International Geek Exchange that Toni Voutilainen, a senior PPC specialist of the Tulos Agency of Helsinki, Finland proposed to me after meeting at SMX East in NYC. I happily went along as a willing test subject to see if an international agency exchange was not only possible, but a worthwhile use of time. Sure, it’s not the first idea of its kind, I’ve heard of CEO swaps and product…
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    solar news HubSpot

  • Effects Of Clouds On A Solar Panel

    14 Nov 2014 | 7:03 am
    Solar panels hold a wealth of benefits, both for individuals and for the world at large. Economically, solar panels promise to lower the cost of electrical power. Environmentally, solar panels can give us cleaner power, sustainable power that will not require further damage to the environment. Solar power can reach remote areas. It can carry education, or urgently needed medical information. The effects of clouds on a solar panel, though, might diminish those and other promising benefits. The effects of clouds on a solar panel might make it far less efficient in certain parts of the world and…
  • Considering Going Solar? Read This Valuable Solar Energy Advice First!

    10 Nov 2014 | 9:47 am
    You may want to use solar energy at work or home, but you might not know very much about it. Do some research on the topic, and find reliable professionals who can help you with this project. Continue reading to learn more about solar energy. Be sure the solar energy system you choose can efficiently and reliably store the energy it produces. You have two options here. You can either sell the excess power to the electric company to offset the costs during cloudy days, or you can get a bank of batteries that will allow you to get off the grid completely. You can have solar power even in a…
  • Check Out These Great Solar Energy Tips!

    9 Nov 2014 | 3:06 am
    Lately, solar energy has become extremely popular for homeowners and businesses alike. What are the reasons that have kept you from getting on-board with solar energy? If you are interested in finding out what solar power can do for you, keep reading. In this article, we will share information about solar energy. When using solar energy for the first time, it’s probably a good idea to start out small. A small investment of just a few solar powered garden lights is a great way to get started. Many different stores carry these, such as Walmart and Lowe’s. They are very easy to…
  • Advice To Learn About Using Solar Energy

    31 Oct 2014 | 2:45 am
    Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar energy. Read the below article to expand your knowledge on the subject. Start small when you want to start using solar energy. A small investment of just a few solar powered garden lights is a great way to get started. You can find these at many retail establishments. Just insert them into the ground, and you’re good to go. Avoid technology which relies on the sun’s scheduling. More…
  • Learn Everything You Need To Know About Solar Energy

    29 Oct 2014 | 10:10 am
    Saving the environment while reducing the amount you spend on energy are both important. As time passes, electricity costs will rise, meaning you should look into solar energy. This article will tell you more about solar power. When you maintain it, your solar power set-up will last. Inspect and clean your panels on a regular basis. Taking care of your solar energy system yourself can save you some money; however, it may be well worthwhile to set up a maintenance schedule with your installer. It is important when installing your panels to remember that the position of the sun in the sky…
 
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    Local SEO Guide

  • An Agency Client Started Using This Local SEO Audit Template And You’ll Never Guess What Happened Next

    Dan Leibson
    21 Nov 2014 | 8:09 am
    Their clients’ local and organic search rankings and traffic started going up Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. One of the things I tried to stress is the importance of a diversified SEO strategy for local clients. Here at Local SEO Guide, that [...]The post An Agency Client Started Using This Local SEO Audit Template And You’ll Never Guess What Happened Next appeared first on Local SEO Guide.
  • Apple Maps Rejects Home-Based Businesses

    Andrew Shotland
    20 Nov 2014 | 9:24 am
    It’s Apple Maps week over here. Just wanted to point you over to my latest post on AMM, Apple Maps Is Not Intended To Be A General Business Directory, my rant on why I think Apple Maps should allow home-based businesses to be listed. Kind of ironic given this from the U.S. Small Business Administration: [...]The post Apple Maps Rejects Home-Based Businesses appeared first on Local SEO Guide.
  • Apple Maps “Announces” New U.S. Business Listings Data Providers

    Andrew Shotland
    19 Nov 2014 | 12:13 pm
    Just posted this on the Apple Maps Marketing blog, but it’s too big a deal to not put here as well: At the launch of Apple Maps Connect, we submitted an inquiry about submitting a client with a few hundred locations to Apple Maps.  Today we received the following email: “Thank you for your recent inquiry [...]The post Apple Maps “Announces” New U.S. Business Listings Data Providers appeared first on Local SEO Guide.
  • Local Directories May Survive Google’s New Local Knowledge Pack

    Andrew Shotland
    18 Nov 2014 | 9:57 am
    Last week, Google started to switch out its local Carousel results for a new set of mobilish-type pack results that appear to rely heavily on its local Knowledge Panels, so let’s call it a Knowledge Pack, or “K-Pack”, for the purposes of this post. In his seminal post Some Thoughts On The New Pak Results [...]The post Local Directories May Survive Google’s New Local Knowledge Pack appeared first on Local SEO Guide.
  • Big Brands Beware

    Dan Leibson
    12 Nov 2014 | 2:15 pm
    There has been lots of discussion about why big brands seem to be performing worse in pack results post-pigeon. Originally it looked like this was a byproduct of how Google was processing brand queries combined with an abundance of local spam. However after seeing what has happened to some large, multi-location brands after they transitioned [...]The post Big Brands Beware appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
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    Internet Marketing Ninjas Blog

  • 10 Blogging Podcasts To Subscribe To

    Ann Smarty
    17 Nov 2014 | 6:30 am
    You have been trying for months to give your blog a new edge. You are trying every trick, creating good content, exploiting your social media profiles, connecting with other bloggers, writing regularly, establishing newsletters and pushing for email subscriptions, and the list goes on and on. Welcome to the world of blogging as it stands today; you both have endless tools to get noticed, and less of a chance of breaking through thanks to the sheer size of the industry. Who would have thought that one of the resources you should be checking out isn’t a blog or book, but a podcast?
  • Creating Interactive Videos

    Deborah Anderson
    14 Nov 2014 | 6:00 am
    Video creation, Video marketing and SEO, Video training… all areas of my expertise.  However, with all of the fun video software and gadgets in my library and tool belt, I am always looking for more opportunities. Engagement via Video Having already mastered the use of the Google Hangouts and the factory-like transition into sending them out as instagram vids and podcasts, it is time to expand on other areas where video content may be available. The newest tool that I am looking at is clickwebinar.com, as another opportunity to capture a quality video for content re-purposing.  With…
  • Why Become a Social Media Network Early Adopter?

    Ann Smarty
    10 Nov 2014 | 6:30 am
    This autumn has introduced us to the new social media platforms – Ello and Tsu – both predicted to be Facebook killers (which we are all understandably skeptical about). But the dubious potential to kill Facebook isn’t really why both startups spur my interest: They both bring something new to the table, something that can change the social media world as we know it: Tsu shares its advertising revenue with users and thus allows them to get paid for their social media activity Ello is in many ways “anti-social” (in its better meaning if one exists) network: It…
  • Digital Dojo: 9 Infographics Worth Checking Out

    Mike Tiscione
    4 Nov 2014 | 7:14 am
    Infographics are a perfect way to learn about new things, while also being exposed to creative and fun designs. The best infographics aren’t always the ones that simply look the most visually appealing either. They need to have information in them that readers will find value in, while also being nice to look at. Solid information and unique design together create the perfect infographic. What’s the coolest infographic that you’ve seen lately? Here are some of the best that have been making their way around the internet lately. #1: The Ultimate Guide To Office Bathroom…
  • 3 Awesome Free Keyword Research Tools (Based on Search Suggestions)

    Ann Smarty
    3 Nov 2014 | 7:00 am
    As-you-type suggestions can be an awesome source of content inspiration because they provide a valuable insight into what people tend to search for when typing in your base term. It’s nice to see different tools popping up that use Suggest data in different ways. Today I am sharing three of them: They are all free, require no registration and provide different ways to play with as-you-type search suggestions 1. Bulk Suggest Tool Sources: Google.com, Bing.com, Youtube.com, Amazon.com Export: Yes Unique feature: The tools is multi-step: It keeps running to grab key phrases for every…
 
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    Posts from the Econsultancy blog

  • 16 sweet things from the internet’s spoilt birthday party

    Christopher Ratcliff
    21 Nov 2014 | 5:11 am
    I’m fully aware it’s not the internet’s birthday today, I just had 16 things in this week’s round-up and my brain wouldn’t let me get past using a ‘sweet 16’ riff. But just because it’s not the internet’s birthday doesn’t mean you shouldn’t buy it a present. Do you only buy your intimate life-partner flowers on their birthday? Do you only buy your children new shoes at Christmas? Well there you go then. I would even go so far to suggest that the internet has done way more for you then any intimate life-partner or child in your life, so really you should be spoiling the…
  • A rumble in the jungle: Amazon vs Alibaba

    Arie Shpanya
    21 Nov 2014 | 3:39 am
    Alibaba's recent IPO is impressive. How will its expansion into the American market affect Amazon? Like the river it’s named after, Amazon is one of the largest of its kind. In North America, Amazon sells more online than its next 12 competitors combined. It has become one of the most recognizable brands in the world, and is a leader in the online shopping industry. However, it has recently met its match, and its name is Alibaba. 'The Beast from the East' Alibaba is a considered by many to be the “Amazon of China”. Founded by Jack Ma in 1999, Alibaba has dominated the ecommerce world in…
  • 14 fascinating stats from around the digital world

    Christopher Ratcliff
    21 Nov 2014 | 2:49 am
    Stats the way I like it. There’s been a shift in command here at stats HQ, which has left this guy (lifts hand from keyboard briefly to point at self) in charge. So from now on you’ll be seeing a few changes around here. Number one: more terrible puns.  And that’s about it. Wouldn’t want to rock the boat too much. Now on with the statalaunch!Christmas shopping forecast The UK is going to spend £17.4bn online this Christmas, which is almost one in every four pounds. This is according to the Centre of Retail Research.  The research also revealed some global spend forecasts… Tablets…
  • The rapid growth of inbound marketing in the UK: infographic

    Kieran Flanagan
    21 Nov 2014 | 2:42 am
    79% of UK companies implemented inbound marketing strategies in 2014. This is a year-over-year growth of 25%. That one stat highlights how fast inbound marketing has grown in the U.K and is comparable to the U.S adoption rate of 85%This is impressive growth when you consider the Google trend for ‘inbound marketing’ shows that interest in the term actually started in the UK much later than in the U.S. This growth in adoption is taken from our annual report on inbound marketing in the UK. That growth is unquestionably based on the success brands are having with inbound marketing,…
  • How to deal with fake online reviews

    Jan Vels Jensen
    20 Nov 2014 | 8:15 am
    Online reviews are worthless, some would have us believe, because of the level of fake postings. However, with the right safeguards in place, fake reviews can be contained and dealt with.  Here's why fake online reviews are becoming an exercise in futility for companies who want to game the system.If you believe the naysayers, online review communities are a hotbed of corruption and fakery, where offshore contractors are paid to smother review communities with glowing reviews about a company in exchange for the green stuff, and where customers blackmail retailers into giving them huge…
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    Fathom

  • What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers

    Paul Richlovsky
    21 Nov 2014 | 11:53 am
    The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists. How many of the following 19 elements are you confident about? Besides the new reseller tracking tool from The Search Monitor, few other things are likely to make consumer brand manufacturers happier than the following these days: 1. Amazon optimization leading to higher rankings and leapfrogging of competitors who undercut on pricing. 2. Direct-to-consumer (DTC) e-commerce channels (Fact: 76% of companies going this route report meeting or exceeding revenue targets; others predict the…
  • Consumer Brand Manufacturing Spotlight: Shinola Shines in E-Commerce

    Paul Richlovsky
    19 Nov 2014 | 1:30 pm
    Last month, Shinola, maker of various Detroit-built items like bikes, watches and leather goods, responded to growing international demand by launching a European e-commerce site in order to provide consumers “direct access to all of its products,” in the words of CEO Steve Bock. The new site will cater to people living in Austria, Belgium, France, Germany, Italy, Luxembourg, The Netherlands, Spain and the UK with 6 different languages. Two things are particularly interesting about this move to get its European e-commerce shine on: 1.) It signals to brand manufacturers the…
  • Creating Sales Funnel Content for Manufacturing Marketing

    Victoria Grieshammer
    19 Nov 2014 | 6:30 am
    The sales funnel varies for each industry. For B2B industries such as manufacturing, the sales funnel can be a longer process than the B2C sales funnel. Plus, in the traditional B2B sales funnel, contact with a salesman was necessary at an early stage. Now a simple Google search can get this job done and salesmen are not contacted until the final stages of a purchase. So, manufacturing marketing has changed along with its sales funnel stages. Because customers can now find information on their own, manufacturing companies must create a content strategy that fits the needs at each stage. The…
  • Social is Your New Best Friend

    Maren Dickey
    17 Nov 2014 | 8:17 am
    It’s pretty rare that a person can say they’ve had all good experiences with every brand or product they’ve tried. There’s usually a bad experience that sticks out in your mind like a sore thumb, one that enraged you so much you swore you’d never use that brand again. Believe it or not, that anger provides the perfect opportunity for a business to prove their customer service, and sometimes gain a brand advocate. What if that was your brand or product and that customer is now spouting awful reviews about how much you suck? Much like showing up to prom wearing the same dress as…
  • Consumer Brand Manufacturer Spotlight: Jimmy Choo

    Paul Richlovsky
    14 Nov 2014 | 10:22 am
    Jimmy Choo Limited, a company known for designer stilettos and luxury accessories, is going public and expanding e-commerce investment. In addition to completely retooling its e-commerce platform, the company will also invest in a resource planning system from SAP, a product life cycle management system, and a new warehouse. These investments are intended to help the company realize an “omnichannel client offering in the medium term.” Helping to fund these new ventures will be a listing on the London Stock Exchange the company announced in September. In its public filing…
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    Redfly Online Marketing, Dublin, Ireland

  • How Safe is Your CTR With AdWords? – Not Very! – Google Sheds the Bold

    Stephanie Courtney
    20 Nov 2014 | 7:31 am
    Have you done a Google search lately?If you work on AdWords, probably not. We tend to work on the UI or in Editor and too often we miss the forest for the trees. Go on, do a search for a competitive product like ‘car insurance’ or ‘cheap flights.’ Notice anything different? None of your keywords are bolded in the headline anymore. If only Renée’s look had changed so inconspicuously. Google quietly removed bolding a couple of weeks back and initial relative CTR metrics across all accounts that we manage indicate that this isn’t a minor change and if you don’t act now,…
  • A Comprehensive Guide To Tracking AdWords Call Conversions Using Google Tag Manager

    Dave Davis
    12 Sep 2014 | 7:48 am
    Earlier this month, Google released a much needed tracking feature in AdWords. Website Call Conversions. We’ve been playing with it in beta for quite some time and I’m surprised that it didn’t get much fanfare. Google effectively destroyed the AdWords call tracking industry. We have clients who, overnight, saved thousands of dollars/euros a day in call tracking fees. If you speak to your customers by phone at any stage of the buying cycle, you need this. This is not AdWords call extensions (although they are required, see below) or click to call; this is actual call…
  • The Google Shopping Upgrade Simplified – What You Need To Know (The Short Version)

    Dave Davis
    18 Aug 2014 | 5:43 am
    You’re Product Listing Ads are getting upgraded to Google Shopping whether you like it or not. This really is not a bad thing. In fact, it’s a great thing. As many of you who run PLAs know (Sorry Irish readers, so soup for you!), the deadline to upgrade your PLA campaigns is looming. If you don’t upgrade yourself, you’ll be forcefully upgraded at the end of the month. I cannot recommend manually upgrading enough. It should only take a few minutes. In this article, I’ll cut through all the fluff and explain only what you need to know to upgrade successfully.
  • Google Analytics Ecommerce Tracking Using Google Tag Manager

    Arnold Majlath
    12 Aug 2014 | 9:58 pm
    With the introduction of Enhanced Ecommerce Analytics in Google Analytics this year, having even rudimental ecommerce tracking set up in GA is now essential. It still surprises me how many Google Analytics accounts that we start work on that don’t even track their own revenue or some sort of return on their ad spend. So many GA users simply use GA as a “hit counter” and not the powerful free insight generator that it is. It’s absolutely vital to attribute monetary value to each of your traffic sources so you can see exactly what digital marketing channels are…
  • Google I/O Live Stream – Watch the 2014 I/O Keynote & Events

    Dave Davis
    25 Jun 2014 | 8:49 am
    One of the benefits of being an AdWords Top Contributor is that we get invited to big events like I/O without having to enter the lottery. Unfortunately, I couldn’t make it this year due to a combination of workload and injury. Fortunately, there have been many neat advances in live streaming technology in the past few years with Google at the forefront of that technology. You can now watch the live stream of the Google I/O keynote and subsequent events below. I’ve also included a schedule and timetable for those who don’t have a whole two days to watch every minute. What do…
 
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    Hobo

  • John Mueller’s SEO Advice

    Shaun Anderson
    26 Oct 2014 | 8:29 pm
    Here’s some notes on seo I took from the recent Google Webmaster Hangout with John Mueller. John is a Google Webmaster Trends Analyst in Switzerland. You can now hire me to help with your seo efforts, direct through my website. See http://www.hobo-web.co.uk/seo-audit/.
  • Updated: SEO For Beginners

    Shaun Anderson
    22 Oct 2014 | 7:32 pm
    If you are new to SEO, I hope you’ll find my updated ‘beginners guide’ to search engine optimisation of use. Please share if you do :) You can now hire me to help with your seo efforts, direct through my website. See http://www.hobo-web.co.uk/seo-audit/.
  • Create Unique Meta Descriptions For Scraper Sites Benefit Only

    Shaun Anderson
    22 Oct 2014 | 1:44 am
    Here’s an old school geeky test set to illustrate something I’ve long wondered about. A post on the run of the mill, natural text meta description. Google has said for years “create unique meta descriptions”. If you follow that advice to the letter – all you are doing is giving somebody else free text for their spam site. […] You can now hire me to help with your seo efforts, direct through my website. See http://www.hobo-web.co.uk/seo-audit/.
  • CONFIRMED: Google Penguin 3 Update October 2014

    Shaun Anderson
    24 Sep 2014 | 8:02 pm
    It's guaranteed you'll hear a lot about "Penguin 3" from UK seo experts over the next few months. It's not something you want to experience for yourself. Here's my take.... You can now hire me to help with your seo efforts, direct through my website. See http://www.hobo-web.co.uk/seo-audit/.
  • Observation on Traffic Declines and Ranking Fluctuations in Google SERPS

    Shaun Anderson
    24 Sep 2014 | 8:02 pm
    When can your site be 100% RELEVANT and 100% NOT RELEVANT? When Google flicks a switch.... that's when. You can now hire me to help with your seo efforts, direct through my website. See http://www.hobo-web.co.uk/seo-audit/.
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    johnon.com

  • SEO Industry Growth, Widespread Failure, and SEO Industry Challenge

    john andrews
    6 Nov 2014 | 6:49 pm
    Google is doing a good job managing SEO. It has positioned itself such that it has so much cash and so much control, that it can manipulate the search experience to counter SEO efforts, even while hurting users and in many cases wrecking the search quality,  without much risk to it’s own success. And now […]
  • Do you want to WIN, or just “Be the Winner”?

    john andrews
    15 Sep 2014 | 1:22 pm
    One of the best aspects of travel (aside from, well, traveling) is that I get to meet real people in pursuit of real goals. I get to discuss SEO and Internet business, plus careers, with people from all over the globe (as long as they speak English, sigh). This includes sharing unique experiences that really […]
  • 503: GONE

    john andrews
    4 Sep 2014 | 7:39 pm
    There have been a few occasions when Googlers stated that a 503 server response code would be interpreted by Google as a “hold on, something’s getting fixed, don’t update the index with what you find here” situation. That made great sense. How else could a tech-savvy webmaster pause re-indexing while performing an update that would […]
  • Cloud Storage

    john andrews
    11 Dec 2013 | 9:18 am
    A poet friend recently got upset about a bill he received for Google’s cloud storage. He wasn’t aware of his wife’s increased use of his online storage account, which incurred a fee on his credit card. He complained to Google, including a small rant: “What the hell is a “Cloud Platform”?????? Do clouds need platforms? […]
  • Identity Poetry for Marketers

    john andrews
    18 Oct 2013 | 12:45 pm
    Identity. It’s central to what matters (to you). And that makes it essential to the art of persuasion. Who I am. Who I think I am. Who you think I am. Who I think you think I am. Who I know I am not. Who I think you think you are. Sometimes, identity it seems […]
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    Add3.com

  • Easily Boost the Reach of Your Google Shopping Campaigns

    Dell Monson
    20 Nov 2014 | 10:49 am
    This holiday season, clever retailers can expand their reach to more qualified consumers than ever before with Shopping Product Listing Ads in the Google Partner Network. In the wake of Product Listing Ads’ success, and with advertisers looking for more ways to expand their product offerings to relevant, qualified consumers, Google is testing the expansion of product offerings with select retail and ecommerce publishers this holiday season. What Are Shopping Product Listing Ads on the Google Partner Network? According to Google AdWords, Shopping Product Listing Ads will “show alongside…
  • 4 Quick Tips to CRUSH Your Holiday SEM Campaigns

    Dell Monson
    18 Nov 2014 | 11:11 am
    As we begin the holiday season, advertisers are ready to go, with a full understanding that a bulk of their yearly sales will come in over the next few weeks and set the tone for next year’s consumer base. No pressure, guys. Here are some tips you can use to make your holiday SEM campaigns a little brighter, and your books a little blacker. Proper Budget Allocation A bulk of advertisers’ ad spend will be used starting the week of Thanksgiving and will continue up until the first shipping deadline. It is extremely important that you allocate budgets properly to ensure you are in the market…
  • Why You Need Equal SEO Representation at the Marketing Table

    Miles Rossow
    11 Nov 2014 | 10:45 am
    Note: This piece operates under the assumption that organic search algorithms will continue to improve in their ability to identify & serve the best content to satisfy searcher intent. A major issue that I face with many clients is they misunderstand how SEO works on a basic level. This often leads to a poor working dynamic that stunts growth in organic search. In order to establish a proper dynamic for a smooth, successful campaign, you must give SEO fair representation & influence at the marketing table to help guide the direction of the company. Below I discuss a quick history…
  • Hello? to Ello!

    Zoe Robinson
    6 Nov 2014 | 10:34 am
    Say hello to the latest social media site: Ello. This ad-free, invite-only platform was created in January 2014 by a group of artists and designers who were fed up with the corporate takeover of roughly every popular social network. It has been praised, bashed, and even referred to as the potential “Facebook killer”, but no one can quite predict the ultimate fate of Ello as it remains in its current open beta testing phase. Despite its uncertain future, Ello and its dignified manifesto are the latest talk of the social media town. Coolest Kid on the Block So, why did Ello become so…
  • Top 5 PPC Fails #FAILS and How You Can Fix Them

    Ryan Campbell
    4 Nov 2014 | 11:14 am
    I recently had the opportunity to give a presentation “Top 5 PPC Fails” at the Seattle Interactive Conference. Over the years my team has audited hundreds of PPC campaigns and my presentation is a summary of the top 5 issues we find all too commonly. Most of them are directly related to PPC campaign best practices. These #FAILS are not limited to small advertisers either! We’ve seen these same mistakes from advertisers who spend tens or hundreds of thousands of dollars on paid search. Top 5 PPC Campaign #FAILS (and Best Practices) Ad Copy Campaign and Ad Group Architecture Ad Extensions…
 
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    Ker Communications

  • Rank Number One in Google Search in Time for Black Friday?

    Nick Ker
    19 Nov 2014 | 7:36 am
    Magic 8-Ball Says Outlook Not So Good. If you're starting to consider SEO to get your site ranking for Black Friday - you're a little late. But read on! You have options... Rank Number One in Google Search in Time for Black Friday? is from Ker Communications
  • Google’s Penguin 3.0 Update Finally Rolled Out

    Nick Ker
    18 Oct 2014 | 8:49 am
    If you have a site that has been hit by Google's Penguin Algorithm Update, you have been anxiously waiting for the refresh. And waiting, and waiting, and waiting... Google’s Penguin 3.0 Update Finally Rolled Out is from Ker Communications
  • Outdated SEO Ideas People STILL Believe

    Ker Communications
    18 Sep 2014 | 5:55 am
    SEO is a mystery to many people - mostly because of misinformation and old concepts that may have worked but don't do anything but harm a site's rankings. Outdated SEO Ideas People STILL Believe is from Ker Communications
  • Google Officially Drops Authorship from Search Results

    Ker Communications
    29 Aug 2014 | 10:51 am
    Google will no longer use author profiles to track who writes what content at all... Google Officially Drops Authorship from Search Results is from Ker Communications
  • Website Loading Speed and SEO

    Ker Communications
    27 Aug 2014 | 1:48 pm
    Speed matters. Google says so. But HOW does a site's page loading speed impact ranking in organic search? Website Loading Speed and SEO is from Ker Communications
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    RankSurge

  • Why I Quit Domaining

    Paul
    5 Nov 2014 | 7:19 am
    Why I Quit Domaining Coming from me, this isn’t news. I’m not a major player that owns thousands of domains or even a few really good ones. Instead, I’m someone who *used* to make a good amount of money from the domaining industry. It was never enough to quit working, but it provided for some nice vacations and a few extra items around the house. But as I dove deeper into the realm of domains and tried to expand on the number of domains I could own, an evolution happened. People were starting to use the web in a smarter way. What do I mean by this? There was a time when…
  • Web Marketers: WAKE UP! Google is not the only source of Converting Traffic

    Paul
    10 Jun 2014 | 2:43 am
    Web Marketers: WAKE UP! Google is not the only source of Converting Traffic image source Just like the Guns N’ Roses song “Dead Horse“, I really feel like that is the point I have reached. Not a day goes by where at least ten new articles are talking about some algorithm change, or some other way to get links or create content that Google will favor. WHY?! Why am I not seeing more articles on the other parts of the web that drive HIGH QUALITY CONVERTING VISITORS? I think it’s because most proclaimed “SEO Experts” don’t know how to really use social…
  • Facebook News Feed Trick

    admin
    3 Jun 2014 | 3:51 am
    Facebook News Feed Trick So, the reason it’s a called a “trick” is that this won’t last for too much longer. My guesstimate is that within six months of this getting published, Facebook will close the loop on this. In case you weren’t aware, your Fanpage posts are only seen by 10 percent of your fans. All the time and effort building your likes is being monetized by Facebook. They want you to spend even more to reach the connections you’ve already created! THE STRATEGY In August of 2013, Facebook introduced something called “Story Bumping”. To best…
  • How Google is Making the Blackhat Way an Option to Consider

    Paul
    23 May 2014 | 3:44 am
    How Google is Making the Blackhat Way an Option to Consider image source Forget the brands. So many legit sites are getting torched by the latest Panda algo and it’s quite troubling to see the impact it has. So are we getting to a point where the black hat mantra is the way to go? So many site owners are trying to play by the rules fairly, but still see no benefit. In the meantime, the black hat is still making 5 figures a week for their churn-and-burn website. Google is the driving force to make black hats who they are. You’ll hear Matt Cutts tweet about how they took down a…
  • Google Analytic Quick Tips

    Paul
    22 Apr 2014 | 4:56 am
    Google Analytic Quick Tips So following up on my Getting started with Google analytics article, there are a few options that I always like to use when setting up GA to be used. Finding the most popular pages To do this is very simple. Once logged into your GA account click on behavior->site content->all pages. What you should see is a list of urls and their associated metrics. Finding the pages that gives you the most traffic is important for several reasons. 1. It’ll help you discover what pages on your site delivers the most traffic. This gives you one hundred percent proof on what type…
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    Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

  • Getting unfocused cause your business to crash and burn

    Andrew Wee
    21 Nov 2014 | 8:59 am
    About 2 years ago I had the bright idea that I could multitask by managing or launching 5 different businesses. I had just come off an affiliate management gig, so I figured that it was the right time to work on 3 online businesses and 2 offline ones.Bad idea.This blog is the only survivor out of the lot. The victims included a half-completed MMO RPG game that took about a year’s worth of time and about $50,000 of capital. The framework and content is still there, so I might still launch it sometime in the future.But the big mistake then was thinking that with 5 projects, I could spend a…
  • AffPlaybook affiliate training for just $1

    Andrew Wee
    19 Nov 2014 | 1:02 am
    One of the biggest obstacles for some with getting started with making money online, specifically affiliate marketing, is the idea of paying for training.I agree that with many free blogs, free forums and other free resource sites, having to pay something like $67 per month for affiliate marketing training at AffPlaybook seems silly.It is, until you factor in that 90% of stuff posted online is based on “theory” and/or by people who don’t know what they’re talking about.So, yes, there are free sites where you can “learn” stuff. Take note that you will be…
  • Is Being Crushed By The Wall Keeping You From Being Successful?

    Andrew Wee
    16 Nov 2014 | 9:54 pm
    Every entrepreneur and every business will hit this point.Facing something that hits you like a punch to the heart.It could be getting your websites indexed, go dark, invisible off the face of Google.It could be seeing your Bing PPC quality scores drop to 1/10 for your keywords.It could be Facebook suspending your Facebook Ads or Facebook profile (also cutting off access to your ads account).Recently I was following developments in the Kindling forum, seeing a writer who had shut off most of her successful online business to focus on writing.The sad reality is that the amount of effort is not…
  • Does Blogging Still Work in 2014?

    Andrew Wee
    14 Nov 2014 | 6:15 pm
    If you look across the board, it looks like blogs are generally showing lower traffic numbers, compared to about 5 years ago.Part of it is due to the emergence of micro blogging platforms like Twitter and social media networks like Facebook.I’m also part of the group that finds it easier to post 50-word updates on Facebook, rather than site down to write 500-word blog post.Does this mean that blogging is dead?As with all things that are “dead” or soon to be dead, like SEO, PPC, Google, the announcement of their demise is premature.While you can’t blog and do the same stuff you did a…
  • Squeeze more ROI from your online campaigns

    Andrew Wee
    11 Nov 2014 | 6:37 pm
    Whether you own your own product or be an affiliate, the principle of having a sales funnel and optimizing it applies equally to you.What is a sales funnel?It’s a process where you introduce your leads (also known as prospects) to your marketing message, with the aim of hitting your conversion goal, either a sale, collecting the prospect’s information or some other action.Most marketers will aim for a single goal – the sale. If the lead doesn’t buy, then there’s no followup on the action. This can be considered arbitrage, especially if you have a single opportunity to get the…
 
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    SEOAndy

  • 5 of the Most Read Blogs on SEOAndy in 2014

    Andy Kinsey
    23 Nov 2014 | 8:02 am
    We are around two thirds of the way to the finish line with public voting for the UK Blog Awards 2015, and so to show why I’ve been nominated and ask for your support – here are 5 of the most read and most popular blogs this year. The last date of voting is now 3rd December, following issues with voting in the first few days. If you voted over the first couple of days, please do Vote for Me again, just to make sure you’re vote counts 5 of the Best from SEOAndy 1. External Domains vs Sub-domains vs Folders for SEO A friend of SEOAndy, Kit Taylor, asked what would be best…
  • Colours Colors and Kulers – Black Rules?

    Andy Kinsey
    22 Nov 2014 | 7:43 am
    Which colour do you think sells the most of a given product, say a new mobile such as the Moto X where you could have any colour back pannel… Did you say blue? 40% of folks favorite colour is blue so you would think thats right, but its not. Psychology in Online Shopping are things we’ve spoken about before, telling stories, brand awareness, how you use social media all have an impact on Sales – and so can colour of the object you are selling. Below is a great inforgraphic to illustrate this. Original SEO Content by SEOAndy @ Colours Colors and Kulers – Black Rules?
  • Be Omni-Present – The “Be Everywhere” Mentality of Online Business

    Andy Kinsey
    21 Nov 2014 | 4:00 am
    As part of my 30 Day Challenge of Blogging once a day, I am part of a group on facebook – contributing to help others in blogging and also helping myself along the way. It’s kind of an AA group for bloggers. Yesterday evening one question cropped up in the group about comments on blogs vs comments on social media and how to deal with that. Solution included dropping Facebook Comments into the blog to encourage that, but that didn’t solve the problem nor collect all of the comments and threads from Facebook, Google or indeed Twitter. My solution was to “let it be”…
  • Google Analytics – Setting Up Goals

    Andy Kinsey
    20 Nov 2014 | 1:00 am
    If you are reading this, hopefully you have Google Analytics set up and ready to go. It is collecting data from visitors but how do you get value from that data, and in a form which really helps you? The answer is through use of Goals. Goals let you measure how often users take or complete specific actions. (Otherwise known as a conversion). Before you can get going with setting up a Goal let’s look at what we should view as a Goal in terms of Analytics. What is a Goal? There a few different types of Goals set up within Google Analytics for you to use: Destination Goals These are…
  • Brown Bear Coffee – Coffee Subscription Service

    Andy Kinsey
    19 Nov 2014 | 10:14 am
    Brown Bear is a regular coffee subscription service, weekly, bi-weekly, monthly and bi-monthly coffee subscription offerings. This flexibility is further enhanced by the lovely selection of type of coffee you require, origin and grind type (you can of course have them select origins each deliver too). Flexibility is clearly the focus of this great subscription service. Get 15% Off for the lifetime of your subscription, use code “ANDYK15″. What You Get Each delivery contains 2 x 227g bags of fresh coffee, that is roughly about 40 gorgeous cups of coffee (by my reckoning). That’s…
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    iClick Marketing Solutions

  • Marketing Solutions: How Can Software Help Your Business?

    Admin
    19 Nov 2014 | 3:48 am
    Every business owner is trying to increase efficiency within his or her business. When you start a business, your to-do list may seem infinite. Besides finding a location, building a good team, producing and advertising your product, you’ll also need the right software for your company, which can be invaluable for your business. Business software and applications are used to perform business functions properly, as well as to increase and measure productivity. Some business applications have a graphical user interface, which means they are interactive, and some of them run in batch mode.
  • Attaining the Goals of a Company with Successful Customer Service Training

    Admin
    1 Aug 2013 | 4:06 pm
    Customer service training is very important for any business that wants to thrive and realize continued success. There are hundreds of companies that offer equivalent services and products, and many times the products are indistinguishable in quality and price. However, selective customers and clients bypass some businesses to shop at others. This can be greatly attributed to the quality of customer service that they get when they shop at their preferred outlets. As such, very good customer service is a vital component in facilitating the success of a company or business. Perhaps, the initial…
  • Reaching the Goals of a Business with Effective Customer Service Training

    Admin
    30 Jul 2013 | 9:39 am
    Customer service training is essential for any business that hopes grow and attain continued success. There are hundreds of businesses that offer comparable services and products, and often times there is very little difference in price and quality from one product to the next. However, certain customers and clients avoid some stores to shop at others. This behavior can be accredited to the quality of customer service that they get when they shop at their preferred outlets. As such, good customer service is a vital component in contributing to the success of a company or business. Perhaps,…
  • Ways to Increase Call Center Performance

    Admin
    30 Jul 2013 | 7:04 am
    <br /><br />Improving the performance of a call center will require working on how agents handle calls. You will have to focus on certain metrics including the number of calls that are handled within a set period of time or perhaps the quantity of unresolved calls. The target is to ensure that clients are being taken care of while the length of the call is minimized. Additionally it is necessary for employees to solve the issues of customers while giving them the due respect at the same time ensuring that calls are handled correctly.<br />Improving the <a…
  • Monetize The Cloud With IBM Cloud Services

    Admin
    27 Jul 2013 | 10:45 pm
    http://www.ibm.com/software/tivoli/solutions/cloudcomputing/?cmp=usitv&cm=v&csr=agus_ittivvids-20110329&cr=m&ct=usitv021&cn=wilson IBM announces a suite of Cloud Services for the communications service provider. This allows CSPs to improve service delivery, monetize the cloud through analytics and provide a carrier grade infrastructure. 8 views | 0 comments Click here to watch the video (03:57) Submitted By: ibmservicemanagement Tags: Analytics   Ibm   Cloud Computing   Csp   Telecommunications   Communications  …
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    Brick Marketing - SEO Marketing Solutions Company » Brick Marketing Blog

  • You’re Missing Out on Traffic if Your Site’s Not Mobile Friendly

    Danielle Bachini
    21 Nov 2014 | 1:00 am
    We can’t say we didn’t see this one coming. For awhile now there’s been talk of when Google would start taking “mobile-friendliness” into account when determining search ranking. As of right now, that hasn’t happened yet. However, what HAS happened is that Google is now telling mobile searchers, right there on the mobile search engine results page, if a web page is mobile-friendly. From the Google Webmaster Central Blog: Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny,…
  • Put Some Money Behind Your Content to Increase Visibility

    Nick Stamoulis
    20 Nov 2014 | 1:00 am
    First things first. There is ALWAYS money (budget) that supports your content and if you’re taking content marketing seriously, you should be putting a significant portion of your online marketing budget towards content creation, publication, and promotion. You need to invest in creating and building your content platforms (website, blog, email newsletter, etc.) and the production of the content itself (paying writers), which doesn’t come cheap. However that’s not the topic of this post. Instead, let’s focus on adding money to a content marketing strategy above and beyond its initial…
  • Have You Considered Investing in Bing Ads?

    Danielle Bachini
    19 Nov 2014 | 1:00 am
    Pay per click search advertising is often a worthwhile addition to your internet marketing efforts. We all know that when people are looking for a product or a service, they turn to the search engines. SEO is a “must” today, but the downside to SEO is that it takes time. It can take years or longer to really gain traction in the organic search results. That’s why it’s a smart idea to invest in PPC advertising to supplement your SEO. We all know that Google is the King of Search. It’s been this way for quite some time now and we don’t see their reign ending anytime soon. It’s…
  • How Do You Really Prove the ROI of Content Marketing?

    Shawna Wright
    18 Nov 2014 | 12:30 am
    At the end of the day, ROI (return on investment) isn’t about engagement or brand building or authority–it’s about the money. It’s not something many marketers like to drill down to (especially when the numbers aren’t as good as you would like them to be), but if you want a better content marketing budget for next year you need to be able to prove to those that hold the purse strings that your content creation and promotion efforts are worth real money to the company! ROI is simply a math equation: ROI = ($ earned – $ spent)/$ spent. The key to truly proving…
  • The Content Marketing Bar Has Been Raised

    Nick Stamoulis
    17 Nov 2014 | 1:00 am
    Content marketing is where it’s at. Slowly but surely, brands and businesses of all sizes and in all industries are realizing this and are throwing their hat in the ring. This means that the content marketing bar has been raised and it’s becoming harder and harder to stand out among all of the content that’s out there. Here are some tips to follow in today’s competitive content marketplace: Focus on your niche and target audience Remember, you aren’t competing with everyone that’s publishing content out there. You probably aren’t even competing with everyone in your industry,…
 
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    Vertical Leap » Blog

  • Digital Marketing Show 2014 – Our favourite talks

    Chloe Menage
    20 Nov 2014 | 6:10 am
    The theme for the day really seemed to be about relevant content, with many speakers stressing the importance of ensuring content is engaging, informative and has a point... Read more The post Digital Marketing Show 2014 – Our favourite talks appeared first on Vertical Leap.
  • Do you know which marketing channel is the most successful?

    Steve Masters
    19 Nov 2014 | 4:45 am
    The ability to measure digital marketing at a granular level is both a blessing and a curse. As digital touch-points are easy to measure, we can make the... Read more The post Do you know which marketing channel is the most successful? appeared first on Vertical Leap.
  • Digital Marketing Show – Live Blog

    Chloe Menage
    19 Nov 2014 | 2:04 am
    The Digital Marketing Show is taking place at ExCel in London for two days over Wednesday and Thursday. Following on from last year’s corker of a show Vertical Leap is exhibiting... Read more The post Digital Marketing Show – Live Blog appeared first on Vertical Leap.
  • Must-see talks at the Digital Marketing Show 2014

    Chloe Menage
    18 Nov 2014 | 8:04 am
    This month sees the Digital Marketing Show return for its second year, with this event set to be just as engaging and insightful as the first. Promising to be an... Read more The post Must-see talks at the Digital Marketing Show 2014 appeared first on Vertical Leap.
  • Digital Marketing Show: Let’s talk conversion data!

    Chloe Menage
    18 Nov 2014 | 4:25 am
    The Digital Marketing Show is happening this week and Vertical Leap’s Steve Masters will be taking to the Integrated Theatre stage with his talk, ‘The journey of an eyeball’.... Read more The post Digital Marketing Show: Let’s talk conversion data! appeared first on Vertical Leap.
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    SEO Los Angeles » Blog

  • Local SEO Benefits You Should Know About

    jon rognerud
    11 Nov 2014 | 2:55 pm
    High Search Rankings If you have an online business, you know how important it can be to maintain a high search ranking. When people look online for information, the first place they often turn is a search engine, such as Google or Bing. If your website does not appear near the top of the search results, you are not going to get many visitors. Because of this, you need to make sure that you are investing enough time and effort into search engine optimization, more commonly referred to as SEO. If you do not know what this term means, you need to learn right away. Neglecting SEO is one of the…
  • 7 Essentials To Consider Before Starting SEO

    jon rognerud
    16 Sep 2014 | 1:55 pm
    Search engine optimization can be a positive channel for any ambitious business owner to achieve an unfair advantage ahead of their competitors in Google. This post was created to help new website owners understand the beginning elements of successful SEO campaign building. The reason why many people have problems achieving specific rankings is that they do not what Google wants and what to do when.  They hear “content & links”, but there are so many changes, search filters and penalties being applied almost daily. Furthermore, there is an underground community that is…
  • Doing Lead Generation The Right Way

    jon rognerud
    13 Aug 2014 | 7:03 pm
    Filling your marketing and sales funnel of prospects that fit your business profile will add a significant boost to your firm. Leads and lead generation project work is the lifeblood of any business. There’s an opportunity here, but it must continually be developed and nurtured. Whether you are a startup or have an established business, a system for the “perfect” profile client attraction must be created and communicated. It must be continually tested and added into your existing networking and referral process. It must evolve from change and validated for positive returns every step…
  • How To Create a New Website That Sells

    jon rognerud
    2 Jul 2014 | 7:53 pm
    We’ve Created and Researched Thousands of High Performance Websites In The Last 18 Years And Spent Over $100k A Year Implementing & Tracking Results. Here Are 10 Key Things We’ve Learned. As a webmaster and entrepreneur, the ultimate goal is to create a natural, quality visitor attraction — so you can get & qualify new opportunities and more sales. This way, you’ll boost revenue for your business and via your online venture. Using existing personal and business networks — referrals and direct outreach (telemarketing) works for many. It is very possible…
  • Facebook And The New Content Policies: What You Need To Know

    jon rognerud
    6 May 2014 | 12:45 pm
    Does your Facebook feed seem a little less noisy to you? Sure, you’re still seeing your best friend from elementary school’s engagement announcement and the 16th album of baby photos uploaded by your cousin on the other side of the country, but what about that useful business page you liked a while back? Who’s Being Affected? Every business on Facebook large or small is being affected by these sweeping content policies. The organic presence of a company as big as Lifelock on Facebook nor a mom and pop convenience shop on Facebook are safe from these changes. Facebook has…
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    blog.ispionage.com

  • How Safe Is Your Website from an SEO Penalty?

    Joe Putnam
    21 Nov 2014 | 6:00 am
    With all of the buzz floating around regarding Google’s algorithm updates and the huge number of sites getting penalized, many webmasters, SEO’s, and marketers are concerned that their website could be next on Google’s hit list. Yes, trying to decipher which SEO strategies are worth implementing and which should be avoided with a 10-foot poleThe post How Safe Is Your Website from an SEO Penalty? appeared first on .
  • The Science behind Explainer Videos and Why They’re So Effective

    Joe Putnam
    19 Nov 2014 | 6:00 am
    I’m sure you’ve seen them somewhere around the web. Whether it’s the one used by Dropbox to fuel their growth from 0 to 100 million users, or any of the other thousands of videos used around the internet to explain SaaS companies and digital products. They’re everywhere. But what you may not know is howThe post The Science behind Explainer Videos and Why They’re So Effective appeared first on .
  • 5 Easy Ways to Boost CTR for AdWords Ads

    Joe Putnam
    17 Nov 2014 | 6:00 am
    It’s a well-known fact that the click through rate (CTR) for PPC ads is a big factor when it comes to quality score optimization because CTR is a key measurement Google uses to evaluate the continuity between keywords and ads. Basically, it speaks to how many people are actually listening to your offer versus how many areThe post 5 Easy Ways to Boost CTR for AdWords Ads appeared first on .
  • Are You Wasting Your eCommerce Advertising Budget on Channel Cannibalization? [Interview]

    Joe Putnam
    14 Nov 2014 | 6:00 am
    We recently had the pleasure of interviewing Eddie Lichstein, an entrepreneur, investor, and eCommerce consultant. He’s a co-founder of Cycleplicity and a managing partner at Rejoiner. We spent the call talking about PPC for eCommerce and specifically how to avoid cannibalization between different types of marketing campaigns. In this interview, you’ll learn: Why eCommerce storesThe post Are You Wasting Your eCommerce Advertising Budget on Channel Cannibalization? [Interview] appeared first on .
  • How to Calibrate Your Spying Tool for Better Accuracy

    Joe
    12 Nov 2014 | 6:00 am
      Using competitive intelligence technology for keyword research, competitor analysis, and daily monitoring is a huge time saver because manually attempting to evaluate competitors, monitor keywords, and keep up with ads can be very time consuming. Competitive PPC intelligence tools save you time, but sometimes they leave you wondering, “How accurate is the data?” Here’s the answer.The post How to Calibrate Your Spying Tool for Better Accuracy appeared first on .
 
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    Heroic Search

  • Bring on the designs! I’ll Be A Judge In Jotform’s Web Form Design Awards

    Jared Carrizales
    12 Nov 2014 | 10:08 am
    Calling all designers, marketers, and creative peeps! Jotform, the versatile WYSIWYG form builder, is putting on a competition that will make you salivate. From now until December 4th you can submit your form designs using their Form Designer for a chance to win $7500. I’m lucky enough to be a judge for the contest, and I can’t […] The post Bring on the designs! I’ll Be A Judge In Jotform’s Web Form Design Awards appeared first on Heroic Search.
  • Which Social Media Monitoring Dashboard Is Right for You?

    Kali Hawlk
    30 Oct 2014 | 10:00 am
    There are a number of social media management tools out there. While many dashboards contain similar features or functions, each trends toward serving a particular market and set of needs in a niche. There are three main platforms to use: Hootsuite, Buffer, and Sprout Social. Let’s take a look at the features, benefits, pros, and […] The post Which Social Media Monitoring Dashboard Is Right for You? appeared first on Heroic Search.
  • Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers

    Jared Carrizales
    7 Oct 2014 | 4:45 am
    Working in the SEO industry in 2014 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job of […] The post Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers appeared first on Heroic Search.
  • Heroic Search Roundup: 9 Twitter Chats on Marketing

    Kali Hawlk
    18 Sep 2014 | 10:00 pm
    Looking for a new group of marketing gurus, leaders, and enthusiasts to join up with and talk shop? Consider turning to social media and joining a weekly Twitter chat. These hour-long sessions provide valuable ways to dive deeper into the industry and access to a huge number of people eager to share their ideas. We’ve […] The post Heroic Search Roundup: 9 Twitter Chats on Marketing appeared first on Heroic Search.
  • Back To School Ecommerce Stats

    Jared Carrizales
    14 Aug 2014 | 4:30 am
    As marketers, we’re always on the lookout for insight into the spending habits of the people we’re trying to reach. Today, the site search specialists at Nextopia have shared an infographic with us that gives us a glimpse into such information. The graphic itself illustrates common (and much-needed) stats including who’s spending the money, and what they’re spending […] The post Back To School Ecommerce Stats appeared first on Heroic Search.
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    Medical, Dental Practice Marketing

  • The Difference Between “Me” & “You” Marketing

    admin
    3 Nov 2014 | 5:21 am
    Whether you are a physician, dentist or veterinarian, there are two basic styles of marketing messaging in healthcare. One is focused on the marketer and the other is focused on the patient or person you are marketing to. Whether you are a solo practitioner, a doctor in a large group, a veterinary clinic or a hospital, you should understand the difference between “Me” and “You” marketing and messaging and the way each style affects a reader. The easiest way to illustrate the difference between “Me” messaging and “You” messaging is to give you an example of each. Read the brief…
  • Your Staff: What You Don’t Know Can Hurt You

    admin
    3 Nov 2014 | 5:20 am
    Your patients’ experiences in your medical, dental or veterinary practice are only partially correlated to your own care. Your staff interactions with patients often play a far larger role. Just look at any of the dozens of online review sites and you’ll see how many negative patient reviews cite uncaring, mean-spirited, unprofessional and disinterested staff as the reason for the negative review. While some people are simply unsuitable for work in medical, dental or veterinary healthcare, most office staff cannot be faulted for their lack of sufficient training. Most healthcare staff…
  • Video Testimonials Work

    admin
    25 Sep 2014 | 12:14 am
    Today’s healthcare patient wants confirmation that they are making the right decision and they trust the opinions of other consumers, especially those who have had personal experiences. But an anonymous quote on a website is quite different than seeing a person on screen saying how great they think a healthcare practice is. Video testimonials are far more influential because they show the viewer real people with real facial expressions, demographics and body language. Video testimonials create a connection Video testimonials have the power to swing a consumer/patient/client buying decision…
  • Are You Sick of Being a Doctor?

    admin
    25 Sep 2014 | 12:11 am
    According to a recent article in the Wall Street Journal, American doctors are growing increasingly dissatisfied with their profession. It’s not surprising considering how much the healthcare landscape in America has changed. Today, doctors are reeling from decreased reimbursements, controversial healthcare reform, government regulations, increased paperwork and red tape, which have all contributed to the unhappiness of physicians. But it doesn’t have to be that way. There was a time about 40 years ago when no other profession was more rewarding than being a physician, and nearly every…
  • Make Written Communication More Readable for Patients

    admin
    27 Aug 2014 | 3:45 am
    Most experts agree that the average American reads at a 7th- or 8th-grade level. Yet, most doctors, nurses and other healthcare providers write at an 11th- or 12th-grade level. So chances are pretty high that you and your staff are writing over the heads of most of your patients. Older and less educated patients often report inability to understand the clinical language used in the messaging and written instructions they typically receive from their doctor’s office. How do you know what grade level you are writing to? Actually, there’s a very simple way to find out, and it’s included…
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    Digital Marketing News, Strategies & Tips

  • Think B2B Campaigns Can’t go Viral? Think Again

    Sukesh Jakharia
    21 Nov 2014 | 9:43 pm
    When it comes to viral content online, B2Cs hog all the glory. Consumer-directed products just naturally lend themselves to engagement. Whether it’s food, retail, travel or another type of sexy industry, advertising stuff that the public already needs and loves is simple. However, that doesn’t mean B2Bs can’t score online. In fact, some of the funniest, most interesting digital campaigns of the past few years belong to B2B brands. The bottom line is that every company has access to the same content marketing tools; it’s just a matter of how they’re used. To illustrate the point,…
  • How to leverage Customer Relationships in the Digital Era

    Sukesh Jakharia
    18 Nov 2014 | 11:22 am
    Much has been written about digital marketing, and how it represents a radical departure from traditional advertising. While the landscape has certainly changed in the age of the internet, many age-old fundamentals remain. Relationships, for instance, are as important as ever. Criticizing our digital age for its lack of depth has become a bit of a cliche. True, some people prefer to communicate on their phones rather than in person, and yes, many business’ relationships with its customers are now formed virtually. But that doesn’t mean those relationships are any less important. While…
  • Make it Personal: Why Your Content Marketing is too Broad

    Sukesh Jakharia
    11 Nov 2014 | 10:32 am
    We’re living in the Me Age, and I don’t just mean that holy-grail marketing force known as Millennials. The internet allows everyone to have a voice and as a result, each one of us is empowered online. From social media profiles to customer reviews to comments sections on websites, we’re encouraged to express ourselves. And when it comes to online shopping, we expect brands to treat us like individuals rather than a collective herd, which begs the question: Have you personalized your content marketing? For most brands, the answer is “kind of”. By now we know that we can’t get away…
  • Modernizing Your Website: The How and Why

    Sukesh Jakharia
    4 Nov 2014 | 9:40 pm
    The aesthetic of a company’s website can give many indicators of company attitude, professionalism, and performance to potential customers. As a strand of marketing the business, proper, modern website design is an integral tool to employ. Some of the trends below may be the ticket to looking more modern, but what other perceptions will they inspire in your customers? Trendiness may be enough to improve your bounce rate, but it is isn’t necessarily enough to convert leads or charter respect. Major web design trends and what they say about your business Tiling and Geometry Have you noticed…
  • Want to Boost Your LinkedIn Presence? Try Ads

    Sukesh Jakharia
    30 Oct 2014 | 11:12 pm
    When it comes to advertising, not all social networks are created equal. Although Facebook still remains the most popular, all-purpose place for people to gather online, its ad platform isn’t ideal for every business. Specifically, B2Bs have a hard time getting their message heard among the noise of Buzzfeed shares and birthday messages. In fact, in a recent study, Facebook ranked third among social networks for B2Bs. LinkedIn, however, continues to dominate the list. For anyone who’s on LinkedIn, this may not come as a surprise, since the networking site for professionals has 260 million…
 
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    iRISEmedia.com

  • Global Warming: The Cause of Crazy Winters

    Alex Noudelman
    22 Nov 2014 | 2:28 pm
    Hundreds of millions of people in North America and Europe battle snow and ice storm year after year, wondering why they are being punished with bitter cold, especially when spring arrives and the weather forecasts are in the minuses. You probably remember the 2013 Ice Storm that hit central and eastern parts of Canada as well as North Eastern United States in December, 2013. The storm resulted in the deaths of 27 people, loss of power to over a million residents, and $200 million+ in damages. The winter before that was as brutal. In February 2013, the Winter Storm Nemo hit parts of…
  • Patriots Celebrate 1 Million Twitter Followers By Offending Everybody

    Miri Elmaleh
    21 Nov 2014 | 11:04 am
    The twittersverse is a place in which mistakes are frequently and hilariously made, largely on the part of huge corporations who just don’t pay attention, which makes it even more awesome. Last weeks, New England Patriots’ social media campaign reached a 1 million follower milestone on their twitter feed when they tweeted a digital Patriots jersey with the twitter handle of each fan on the back. The thing is, social media is comprised of a large sum of idiots, and some of those idiots have racial slurs in their twitter names, and when large corporations do not factor in these idiots,…
  • Husband Filming Wife Singing Salt n Pepa Gets Over 9 Million Views on Social Media

    Miri Elmaleh
    20 Nov 2014 | 11:19 am
    A few days ago, a video of a woman rapping to Salt n Pepa went viral with over 9 million views. It went viral in only a couple of days. This video was unremarkable. It was neither extremely funny nor insightful and was only forty seconds long. How this video managed to spark the interest of over 9 million people perplexes me. Bottom line; it’s just not good enough for that. Previously, home videos that have gone viral on YouTube have been pretty exceptional, unbelievable, funny, or heartwarming. This video is none of these things. One could argue that this is the work of expert social media…
  • Why We Really Have International Men’s Day

    Alex Noudelman
    19 Nov 2014 | 1:05 pm
    November 19, 2014 happens to be International Men’s Day. According to the organization’s website, International Men’s Day is, “…an occasion for men to celebrate their achievements and contributions, in particular their contributions to community, family, marriage, and child care while highlighting the discrimination against them.” International Men’s Day is not the same thing as International Women’s Day. Men are not celebrating this day because they are able to study in universities in their country of residency without fear of vengeance. Men do not celebrate their rights…
  • Top 10 Ridiculous Public Relations Blunders of All Time

    Alex Noudelman
    17 Nov 2014 | 8:32 pm
    The aim of public relations is to depict your business in the best way possible. This can range from establishing yourself in the market to doing damage control. Unlike advertising, your goal is not to pay for space in the media but to persuade the media to take an interest in your business and to write or report on your good deeds. Below are 10 of the most ridiculous Public Relations Blunders of All Time.   10. Abercrombie & Fitch Most people who shop at Abercrombie & Fitch are frat boys and party girls. Unfortunately, this isn’t the market that the clothing company wants to…
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    SEO & Digital Marketing Hub - Joseph Onibokun

  • Moving Targeting and Pricing In New Facebook Advert Set

    Joseph
    2 Nov 2014 | 10:08 am
    When Facebook announced that changes to their Ad Targeting and Bidding structure would take place on September 1, not many fully understood how it would affect them, especially in relation to already existing ads and campaigns. However, take it or leave it, this change was needed particularly because the previous Facebook Ad format was long-winded and unnecessarily complicated. […]
  • Landing Pages Are Powerful – Here’s Why You Should Start Using Them

    Joseph
    13 Oct 2014 | 11:45 am
    A landing page, otherwise known as a ‘squeeze page’, is a standalone webpage with a single, focused objective. It typically includes an offer, along with a form to capture visitors’ contact information and a call-to-action. One of the best ways to convert strangers and fans into business prospects online is by using landing pages, yet […]
  • 3 Easy Search Engine Marketing Tricks To Get Your Blog Ranking Higher

    Joseph
    7 Sep 2014 | 10:06 am
    When you write blog posts, your biggest goal is to get high quality traffic to your blog. The best blogs have lots of activity, with people reading the posts and leaving their comments. Search engine optimization is one of the most important ways to get more targeted visitors to your blog. This will help you […]
  • Google Authorship Cancellation: How It Will Affect You

    Joseph
    29 Aug 2014 | 4:34 am
    The cancellation of Google Authorship, a way of claiming ownership to your content by linking with a Google+ profile, has caught many Webmasters by surprise. The decision to no longer support Google Authorship and the rel=author markup was first announced by John Mueller, Google Webmaster Trends Analyst. Before the announcement, I doubt Google would have expected […]
  • Review Your Google Analytics Website Performance: A Snapshot Of Your Website

    Joseph
    27 Aug 2014 | 2:56 am
    In recent months many Google Analytics users have been receiving emails titled Review Your Google Analytics Website Performance… with a snapshot of website performance for a specific month. However, there appears to be some amount of confusion stemmed from the fact that users did not specifically sign up for this service and the emails have […]
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    UpCity Daily Tips

  • Top 25 Inbound Marketing Articles of the Week: November 21, 2014

    John Anyasor
    21 Nov 2014 | 6:00 am
    Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, search optimization, social media, and much more. We’re less than a week away from one of the best holidays of the year. We hope you’ve written down what you’re thankful for! The inbound marketing industry has a lot of terrific industry experts and knowledge leaders, and we’d like to take a moment to thank them all! Check a whole new host of inbound articles in this week’s top 25. Enjoy! Search Optimization David Portney is reaching the…
  • Ask the Experts 11/19: Meaningful Content, Targeting Keywords for Your Single Page

    John Anyasor
    19 Nov 2014 | 6:00 am
    Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog. To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence. Question One: How do I create more meaningful content? Our Response: If you’re a business owner, it may be difficult…
  • Top 20 Content Marketing Articles of 2014

    John Anyasor
    18 Nov 2014 | 6:00 am
    Welcome to another end of the year roundup! In this series, we’re collecting some of the best posts we’ve come across that encompass the entirety of the industry. Whether we focus on local marketing, mobile advertising, web design, and inbound marketing, we pick the most valuable pieces of content and share their insights. The theme for the content this year has been meaning and data. Realistically, content always required meaning to be good, but the notion of testing content has since been on the rise. Customizing the experience to fit the reader is something great content constantly…
  • How to Submit Your Site to Alltop

    John Anyasor
    17 Nov 2014 | 7:23 am
    Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring a comprehensive look at one of the recommended tasks built into the UpCity software. Background on Alltop Alltop is a web…
  • Top 25 Inbound Marketing Articles of the Week: November 14, 2014

    John Anyasor
    14 Nov 2014 | 6:00 am
    Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, search optimization, social media, and much more. It’s that time of the week folks! Get your fix from the top 25 inbound marketing we’ve picked in our streams this week. There are a lot of interesting developments and we can’t wait for you to read them. Let’s jump right in! Search Optimization Make no mistake, SEO is important to your website traffic goals. But often times it is referred to as an afterthought in the marketing…
 
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