SEM (Search Engine Marketing)

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  • @WhatRunsWhere runs online advertising campaigns – ShoeMoney FSF

    Jeremy Schoemaker
    23 Oct 2014 | 10:02 pm
    This week on Free Shirt Friday is the company What Runs Where. This company tracks their clients’ advertisements and figures out which ones are doing best and which ones are not. They also look at the companies’ competitors to keep up with what their clients can do to stay on top. Here’s the What Runs Where website.   If you would like to see your company on free shirt friday, please click here for details!
  • Tumblr announces 40 percent growth and a fancy new video player

    Marketing Pilgrim - Internet News and Opinion
    Cynthia Boris
    24 Oct 2014 | 1:15 pm
    You’ve heard of Pop-Up Video? Tumblr now has Pop-Out Video! I know that sounds like they’ve perfected an incredible 3D video player but no. . . .  What it really means is that you can pop the video out of any Tumblr stream so you can watch on a continuous loop while you skim your Tumblr feed. Instant second screen! But that’s not all! Log on now and you can embed your Vine and Instagram videos absolutely FREE! I know it looks like I made that cheesy graphic, but it’s actually a screengrab from the bizarre, intentionally (I hope) cheesy video Tumblr made to announce…
  • #PPCFright2014 Day 6 – Do You See Dead Data?

    The Clix Marketing Blog
    Robert Brady
    25 Oct 2014 | 6:57 am
    Caution: Spoiler Alert (but if you haven’t seen The Sixth Sense by now, you’re not going to) I remember the first time I watched The Sixth Sense. That point at the end when you learn that Bruce Willis’ character has been dead the whole time? Yeah, I was totally floored and couldn’t wait to see it again to see what signs I had missed. They were there the whole time! A similar situation can occur with your PPC accounts if you’re not careful. How might you ask? Consider the following situation: You run a PPC account with the main goal of lead generation. Your…
  • Everything You Need to Know About SEO, You Can Learn on Twitter (Part 1)

    Small Business Search Marketing
    Matt McGee
    17 Oct 2014 | 9:33 am
    Alright peeps, little did you know, but I’ve been faving and bookmarking your SEO tweets for like the past two years or so. Maybe more. (I’ve also been faving and bookmarking your social media marketing tweets, and those’ll show up in a future article.) The thing I’ve learned most from this exercise? You can learn a lot about SEO by following the right people on Twitter. Below are 21 great SEO lessons from some smart and excellent Twitter users. If you want more of their wisdom, start following them. Or just wait until I compile part two … but that might be a…
  • Pinterest marketing for your business

    Michiel Heijmans
    23 Oct 2014 | 5:55 am
    Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use use Pinterest as a part of your online marketing mix. First things first A lot has already been written about Pinterest marketing by others, so let me explain why we felt the need to do yet another post about the subject. Pinterest has become interesting…
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  • @WhatRunsWhere runs online advertising campaigns – ShoeMoney FSF

    Jeremy Schoemaker
    23 Oct 2014 | 10:02 pm
    This week on Free Shirt Friday is the company What Runs Where. This company tracks their clients’ advertisements and figures out which ones are doing best and which ones are not. They also look at the companies’ competitors to keep up with what their clients can do to stay on top. Here’s the What Runs Where website.   If you would like to see your company on free shirt friday, please click here for details!
  • Industry Trained – Part 2 Ground Rules

    Laura Cruz
    22 Oct 2014 | 7:00 am
    A Girlfriends Guide to Affiliate Management – Part 2 Let’s Get Trained – The Ground Rules Well, let’s dive right in. Two weeks ago I gave you an overview of the “Industry Trained” concept. This week I’m getting down and dirty – and I mean Down and Dirty. This may sound like a talk I’m about to dish out to my teenage daughter, but right now it is what it is. And quite frankly, sometimes you need to hear it. Again – Yes, I am generalizing here. I hope these are points that you are reading and say to yourself – “What!!!! That never happens.” I hope…
  • Catch SEO Book, Aaron Wall today on the ShoeMoney Show @aaronwall

    Jeremy Schoemaker
    21 Oct 2014 | 7:24 am
    TODAY, at 2 p.m., PST/ 5 p.m., EST, please tune in to the ShoeMoney Show with special guest, Aaron Wall! Aaron is another well-established person in the Internet marketing world. His site, SEO Book, was one of the first of its kind that is still up and running today. To date, SEO Book has sold over $1,000,000 SEO eBooks to date. Aaron stresses that the people that write the books have years of experience with the material by education and hard work. The site has also published a bunch of major websites over the years. Tune in today on to learn about Aaron’s endeavors and…
  • Tune in to learn about SEO and website publishing @aaronwall

    Jeremy Schoemaker
    20 Oct 2014 | 7:28 am
    The comeback of the ShoeMoney Show could not be better. TOMORROW, October 21 marks our seventh episode in a row this year. The guest is Aaron Wall. In 2003, Aaron and colleagues launched one of the first SEO sites that still stand today. SEO Book has sold over $1,000,000 in SEO eBooks to date. Aaron is proud that all the SEO tips and information is laid out in the books by people who have years of hard work and education under their belts. People like Aaron. The site has also published numerous major sites. We’ll talk about all of this and what Aaron has learned over the years. Tune in to…
  • @DIYRV is the RV lover’s virtual home – ShoeMoney FSF

    Jeremy Schoemaker
    16 Oct 2014 | 10:01 pm
    Calling all RV lovers. Free Shirt Friday this week is hosted by Do It Yourself RV. Their website shows people everything RV-related — from building them to fixing floors to interior design. Check them out here. If you would like to see your company on free shirt friday, please click here for details!
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    Marketing Pilgrim - Internet News and Opinion

  • Tumblr announces 40 percent growth and a fancy new video player

    Cynthia Boris
    24 Oct 2014 | 1:15 pm
    You’ve heard of Pop-Up Video? Tumblr now has Pop-Out Video! I know that sounds like they’ve perfected an incredible 3D video player but no. . . .  What it really means is that you can pop the video out of any Tumblr stream so you can watch on a continuous loop while you skim your Tumblr feed. Instant second screen! But that’s not all! Log on now and you can embed your Vine and Instagram videos absolutely FREE! I know it looks like I made that cheesy graphic, but it’s actually a screengrab from the bizarre, intentionally (I hope) cheesy video Tumblr made to announce…
  • Friday social round-up: LinkedIn, Pandora and Twitter Halloween

    Cynthia Boris
    24 Oct 2014 | 1:10 pm
    It’s the Friday round-up: this time, it’s social! A Very Twitter Halloween October 31 is only a week away but Twitter says it’s not too late to get your piece of the $7 billion dollar Halloween pie. One of the great things about social is that you can jump on a trend at the last minute so you have plenty of time to whip up some Halloween treats. Some of the best content will be shared on Halloween, after everyone has donned their costumes, so consider offering a prize for the best pics and vids uploaded with your company hashtag. Need more inspiration? Check out…
  • Twitter takes flight with new a mobile developer platform

    Cynthia Boris
    23 Oct 2014 | 3:11 pm
    Twitter took one giant step closer to the big boys this week when they held their first developer conference in San Francisco. The event was appropriately called Flight and from there Twitter launched Fabric. (I’d love to see a list of the names they discarded before landing on that one! Why didn’t they call it Nest or Perch or Birdbath . . ) Fabric is a modular, mobile platform that’s supposed to help developers create better apps – and in turn, make more ad money with those apps. The platform has four features that are. . . what’s the word I’m looking…
  • The chat room revisited: Facebook Labs launches Rooms

    Cynthia Boris
    23 Oct 2014 | 1:08 pm
    Social media is moving backwards. That may sound like a bad thing but I think it’s a wonderful thing. We started out meeting in chat rooms talking with people from all over the world who shared a common interest. From apples to zeppelins, if you were into it, there was a chat room for it. Then MySpace and Facebook came along and blew the doors off the chat room. Instead of going to a digital meeting place, we invited people to visit our own personal space. And that meant stripping off our fantasy masks and handles because on Facebook we could only be our real selves. Today, Facebook…
  • Groupon pivots with the rollout of Pages

    Cynthia Boris
    22 Oct 2014 | 2:11 pm
    Where do you go if you want to get the real scoop on local businesses? Yelp? Angie’s List? Groupon? Groupon just announced the launch of 7 million new merchant listings called Pages; “making Groupon the first place to go for ratings, tips, money-saving opportunities and other useful information for local businesses in the United States.” I don’t know about the “first place” part, but it’s a nice try. This is the merchant page for Adventura. It’s cleaner than the Yelp page and the long, Groupon header makes it easier to focus when you hit the…
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    The Clix Marketing Blog

  • #PPCFright2014 Day 6 – Do You See Dead Data?

    Robert Brady
    25 Oct 2014 | 6:57 am
    Caution: Spoiler Alert (but if you haven’t seen The Sixth Sense by now, you’re not going to) I remember the first time I watched The Sixth Sense. That point at the end when you learn that Bruce Willis’ character has been dead the whole time? Yeah, I was totally floored and couldn’t wait to see it again to see what signs I had missed. They were there the whole time! A similar situation can occur with your PPC accounts if you’re not careful. How might you ask? Consider the following situation: You run a PPC account with the main goal of lead generation. Your…
  • #PPCFright2014 Day 5: Beware The Walking Dead

    Amy Bishop
    23 Oct 2014 | 10:00 pm
    You’ve seen the tell-tale signs of a zombie in an account, right? A change history with next to nothing in it, automated rules carrying the bulk of recent updates, or maybe just an account structure that lacks consistency and strategy? There are different types of zombies but I’m referring to the “Walkers”.  They perform basic functions based upon instinct but they don’t strategize or think critically.  They are habitual and reactive. They are a danger to your performance. The zombie apocalypse isn’t the only thing looming on the horizon.  One of the nation’s largest (if…
  • #PPCFright2014 Day 4: The 5 Omens of a Departing Client

    Mae Polczynski
    23 Oct 2014 | 1:21 pm
    The black cat, the perching crow, the flicker of a candle. In a horror movie these harbingers are soon followed by carnage. Even if we are all providing brilliant, premium digital advertising services, we can still lose a client to a rare breech in best practices, changes in the client’s growth plan or internal structure, or other unforeseen dangers. Here are five terrifying signs your client is creeping away: Someone is lurking: Suddenly there is a new PPC expert joining your calls and asking lots of questions. When a client adds a new mysterious team member to your calls it should give…
  • #PPCFright2014 Day 3 – The Art (and Danger) Of Trick-Or-Treating

    Amy Bishop
    21 Oct 2014 | 10:00 pm
    Welcome to Day 3 of #PPCFright2014! Today’s post is about a very important topic: Trick-or-Treating. Of course you should never trick or treat alone, so this is a group post! A big costume hat tip goes out to John Lee, Michelle Morehouse and Robert Brady for their contributions! I know what you’re thinking, “Trick-or-treating doesn’t sound very scary…” but we’re all adults here and there’s no shame in admitting fear, so I’ll go ahead and call out the elephant in the room.  The scary thing about trick-or-treating is that not all houses pass out good candy. …
  • #PPCFright2014 Day 2 – Identifying Stranger Data Danger In Your PPC Account

    Michelle Morehouse
    21 Oct 2014 | 6:52 am
    You wake up feeling great, have yourself a fantastic morning, then get settled in and ready to look at your PPC account. Something’s off. Maybe conversions have tanked or skyrocketed. Maybe your CTR data is very inconsistent. Your costs may have plummeted or gone through the roof. Whatever the case, something is up. Something strange is messing with your account and you’re the one who needs to figure out what. So what do you do next? Time to investigate. We need to figure out what type of stranger we’re dealing with here. Gear up and grab your mouse, keyboard, critical thinking skills,…
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    Small Business Search Marketing

  • Everything You Need to Know About SEO, You Can Learn on Twitter (Part 1)

    Matt McGee
    17 Oct 2014 | 9:33 am
    Alright peeps, little did you know, but I’ve been faving and bookmarking your SEO tweets for like the past two years or so. Maybe more. (I’ve also been faving and bookmarking your social media marketing tweets, and those’ll show up in a future article.) The thing I’ve learned most from this exercise? You can learn a lot about SEO by following the right people on Twitter. Below are 21 great SEO lessons from some smart and excellent Twitter users. If you want more of their wisdom, start following them. Or just wait until I compile part two … but that might be a…
  • This Just In: “Deconstructing Pigeon” Session Added to @SMX East (Speakers Wanted)

    Matt McGee
    31 Jul 2014 | 7:41 am
    In light of last week’s news about Google’s new “Pigeon” local algorithm update, we’ve decided to add a session about it at SMX East: Deconstructing Pigeon, Google’s New Local Search Algorithm I’ll be coordinating that session, and I’m looking for speakers right now! It’s scheduled for day two of the conference, which is October 1st, from 1:30 to 2:45 pm. Ideally, we’ll have a panel with 2-3 speakers and then plenty of time for audience Q&A. What I’m Looking For I know it’s less than a week since Pigeon came to light,…
  • What I’m Looking For in My Sessions at SMX East 2014

    Matt McGee
    26 Jun 2014 | 11:02 am
    We’ve just published the SMX East 2014 agenda and I have two sessions that I’m coordinating this year — one on local search, and the second on Pinterest as a search engine and e-commerce marketing opportunity. The Speaker Pitch Form is also open, so if you’d like the chance to be part of either of my sessions — or some other session(s) — get your pitch together and submit it as soon as you can. (Reminder: see my unofficial tips for submitting pitches.) As I’ve done before, I want to give a quick heads up about what I’m looking for in each…
  • Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

    Matt McGee
    16 May 2014 | 8:43 am
    My bike, its front tire flat as a pancake yesterday. What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair service — had just been featured in our local paper earlier this week. I told him I didn’t trust myself to do it right after three decades, and Mike promised to come out, fix my flat tire and give my bike a general tune-up, too. While we were on the phone, Mike said he’d be happy to educate me so that I could…
  • Need Local SEO Help? Try the Local U Forums

    Matt McGee
    23 Feb 2014 | 1:47 pm
    I’ve been remiss in mentioning that the Local University crew recently opened up a members-only local search forum that gives everyone access to conversations and Q&A with the Local U faculty, not to mention some of the smartest minds in the local search/marketing industry. It’s like drafting your own local search “dream team” and having access to ask questions whenever you want. Can’t beat that, especially since the monthly fee is less than what you’d spend for just one hour of consulting with folks like Mike Blumenthal, David Mihm, Mary Bowling, Mike…
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  • Pinterest marketing for your business

    Michiel Heijmans
    23 Oct 2014 | 5:55 am
    Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use use Pinterest as a part of your online marketing mix. First things first A lot has already been written about Pinterest marketing by others, so let me explain why we felt the need to do yet another post about the subject. Pinterest has become interesting…
  • Keyword research tools: which ones to use?

    Marieke van de Rakt
    21 Oct 2014 | 6:10 am
    Two weeks ago, I wrote a post about the use of long tail keywords. Focusing on long tail keywords could be a good strategy, especially when trying to rank in a highly competitive market. But how do you decide on which (long tail) keywords you want to rank? This post will give you some handy tips and keyword research tools to make your keyword research a bit easier. Repeat keyword research regularly! Keyword research is an activity you undertake every now and then. If you have a clear definition about the product or service you want to ‘sell’ with your website, you should be able to come…
  • The perfect progress bar

    Thijs de Valk
    16 Oct 2014 | 6:04 am
    We’ve done quite some posts on conversion rate optimization and nearly always named progress bars in them. People value progress bars, and if they don’t function according to what they’re used to, they’ll get worried. That makes you wonder, right? Apparently progress bars work, but what makes them work? In this post I’ll be diving in deep into what seems to be quite a small subject. I’ll explain how you can make the perfect progress bar. Of course, perfection is arguable and what works on your site might not work on another, so let me start by saying…
  • Homepage optimization

    Michiel Heijmans
    14 Oct 2014 | 7:03 am
    Homepage SEO does not exist. That was the statement in the post I did last week. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google should definitely not be the only purpose of your homepage! In this post I want to explore the main purpose of your homepage and give tips on how to optimize your homepage to make it totally awesome! Keyword Strategy From our previous post we learned that there are…
  • Why focus on long tail keywords?

    Marieke van de Rakt
    9 Oct 2014 | 6:12 am
    While writing our book ‘Optimizing your WordPress site’ I worked closely together with Joost in creating a section on Search Engine Optimization. The first chapter — after the introduction in SEO — had to be keyword research. ‘Keyword research is the basis of all Search Engine Optimization,’ Joost explained to me, ‘without proper keyword research, all other things are basically useless’. Back in 2010 Joost already wrote a post called the basis of keyword research in which he states that ‘keyword research is the basis of all search marketing’. At the very least my husband…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Why HTML5 is, like, REALLY IMPORTANT

    Matt Meyers
    23 Oct 2014 | 9:48 am
    If you’ve worked in the world of the internet at any point in the past few years, there is a good chance you’ve heard of the hot new technology that is HTML5, and there is a similarly good chance that what you’ve heard is largely hype and buzzwords. While HTML5 does offer a great deal of flashy new technologies to the web toolbelt, there are subtle and more significant aspects which often go unnoticed. Before we get into that, though, let’s brush up on some HTML history. In the beginning, there was text Up until the early 1990s, the web was largely text based. There…
  • How to: Hand off a task

    Ian Lurie
    23 Oct 2014 | 8:23 am
    Ah, the handoff. Passing a task along to a co-worker seems simple: Send a quick e-mail, or say, “OK, all yours” and you’re done. Wrong. That’s the kind of handoff that sends everything swirling down the potty. There’s a right way to do handoffs. I did a SlideShare about how I approach handoffs. Have a look: You have it? Tips for successful business handoffs from Ian Lurie As always, this is just my thinking on the subject, and I’m not a business process expert. I’m just a guy who’s seen all manner of business horrors. The post How to: Hand off a…
  • Google to Localize Call Extensions. Hurrah?

    Timothy Johnson
    21 Oct 2014 | 8:30 am
    Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature, local advertisers will get the added benefit of call tracking while keeping the friendly feel of a local area code number in the search results. How do I set it up? Easy! Google will automatically transition all eligible local phone numbers where available.
  • How I Know Which of Your Links Are Bad – Link Profile Review Tips

    Travis Brown
    16 Oct 2014 | 7:29 am
    Link profile maintenance is an unavoidable, recurring task important to the health of your website. Even if you haven’t done anything shady in the past, it is well worth it to pop open the links pointing to your site in Google Webmaster Tools to find out what Google is looking at in regards to your site’s links. Now, if you received a penalty message, the time is nigh to detect and squash the bad links. Either way, reviewing links for preventive measures or a penalty is much the same: look for patterns or negative aspects of external linking domains. The first step is to pull link data…
  • The Big Idea (a Camp Counselor’s Guide to Inspiration at Portent)

    Brea Starmer
    14 Oct 2014 | 9:30 am
    I am a camp counselor.  You know the kind: clipboard in hand, singing loud and off-key, with a huge smile plastered on my (no-makeup) face.  I know all of the ways to identify a Cedar tree, how to cook beef stew in aluminum foil on the campfire, and the best bed-time stories for a 12 year-old.  I know the cure for the occasional case of homesickness and often think I am invincible to inclement weather. Growing up as a camper, then a camp counselor, and now a trainer of counselors has taught me many lessons.  The parallels of working with sixth grade campers to working with marketing…
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    Search Engine Guide : Small Business Search Marketing

  • Do online shoppers still care about brands?

    24 Oct 2014 | 1:06 pm
    by Mike Moran Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament that brand loyalty is dead--that customers just search for products now instead of coming to their websites. Where once shoppers cared about Sears, Macy's, or dozens of other names, now they don't care where they buy from. To some extent they are right, but they are drawing the wrong conclusion. It isn't that brands don't matter anymore. It's that what people are looking for from their brands have changed.Retailers need to think about what built their brands. In large measure, it was…
  • Planning a New Website? Don't Launch It Until You Do This

    14 Oct 2014 | 7:30 am
    by Mike Fleming Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your bottom line would be affected? A major problem with the way a website is planned and built is that it typically starts with decision makers and web developers/designers looking around at industry & competitor's websites - reacting favorably or unfavorably, creating their own version, suggesting changes and repeating until all decision makers are happy. Then comes site launch. This seems reasonable and normal. So…
  • Good Web Marketing Just Isn't Enough To Succeed Anymore

    24 Sep 2014 | 2:01 pm
    by Stoney deGeyter As a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid web marketing campaigns is beyond numbering. But not every business that places a heavy emphasis on SEO succeeds. Sometimes, SEO cannot save your business, only you can!When the Pole Position Marketing Pit Crew begins analyzing a website and starts building a web marketing strategy, we see a lot of things that fall outside the scope of "web marketing" in general. In…
  • How you can break into digital marketing

    22 Aug 2014 | 11:23 am
    by Mike Moran Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative for my help, but to me it is just giving back a blessing that I has been bestowed on me by others. They are unemployed or "in transition," as many call it these days. They have a good idea--they want to break into digital marketing. And they want to know how to do it. Let me lay it out for you.When you are trying to break into any new field, you have the odds stacked against you--especially in a down economic environment. With so many people out…
  • Site search: Too many results and not enough

    31 Jul 2014 | 3:31 pm
    by Mike Moran I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search. So few companies work on this capability that we are in danger of teaching visitors not to even bother using our site search. That's bad, because their alternative is to go back to Google and find someone else's site. One of the things that kills us over website search is that if we ask our customers what is wrong, they…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: Google Rolls Out Pirate Update, Bing Adds MCC, Video Games In Knowledge Graph

    Barry Schwartz
    24 Oct 2014 | 1:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Google Pirate Update Has Rolled Out This Week Last week, we reported that Google will be pushing out an update to the Google Pirate Update in the... Please visit Search Engine Land for the full article.
  • Video Games Added To Google’s Knowledge Graph

    Amy Gesenhues
    24 Oct 2014 | 9:44 am
    Google is upping its game for gamers, now including video game information in its knowledge graph. Search queries on video games will result in a knowledge graph panel that includes details like the game’s release date, supported platforms, developers, review scores and more. In a report on... Please visit Search Engine Land for the full article.
  • Microsoft Execs Lay Out Strategy For Growing Bing’s Market Share: “We’re Putting Search Where People Are”

    Ginny Marvin
    24 Oct 2014 | 9:07 am
    At a Bing Ads Next event in Redmond, Washington yesterday, Microsoft executives outlined the roadmap ahead for Bing and Bing Ads, which powers paid search advertising on both Bing and Yahoo. In discussing the evolution of Bing and the way Micosoft is thinking about search, Rik van der Kooi,... Please visit Search Engine Land for the full article.
  • Finding Hidden Content Opportunities For Your Local Website

    Rachel Lindteigen
    24 Oct 2014 | 7:00 am
    Once you've fulfilled your website's basic content needs, you'll need to up the ante to stay competitive in search engines. Contributor Rachel Lindteigen shares some tips. The post Finding Hidden Content Opportunities For Your Local Website appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Search In Pics: Google Sukkahs, Android Lollipops & Spy Vs Spy Google Glass

    Barry Schwartz
    24 Oct 2014 | 6:55 am
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Express Halloween Bags: Source: Google+ Jon Stewart At Twitter:... Please visit Search Engine Land for the full article.
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    Search Engine Journal

  • Competitive Analysis: A Look Into the Online Food Industry by @VogelLara

    Lara Vogel
    25 Oct 2014 | 7:58 am
    The Internet has brought many changes to our lives, from the way we communicate to how we work and entertain ourselves. Today, I will discuss how the Internet has revolutionized one of the most ancient and essential practice of us human beings: eating! Nowadays, how many of us still have time to spend shopping at supermarket, and even more time at home to prepare a meal from scratch? Whether you want to buy groceries without leaving your home, or have a ready-to-eat meal delivered to your door, the online food industry has it all for you. Let’s investigate! The Evolution of the […]The…
  • Ad-free Social Network Ello Raises $5.5 Million In New Venture Funding by @mattsouthern

    Matt Southern
    25 Oct 2014 | 12:34 am
    Ello, the new social network that whose mandate is to never display ads or sell user data, just completed a round of venture funding where they raised $5.5 million. Re/code originally reported this news, which they received from Ello CEO Paul Budnitz. According to Budnitz, the funding will be put towards building the back-end infrastructure to better support Ello’s rapidly growing user base. Ello has gained hundreds of thousands of users in only a matter of weeks. Ello is invite only, and At its peak the social network was receiving up to 50,000 invite requests per hour. Ello even had…
  • Larry Page Transfers Leadership Of Core Google Products, Including Search, Re/Code Reports by @mattsouthern

    Matt Southern
    24 Oct 2014 | 10:24 pm
    Re/code reported late Friday evening on a reorganization of Google management. Sources close to the situation tell Re/code that Google CEO Larry Page is transferring leadership of core Google products to Sundar Pichai. A memo was reportedly sent to Google staff this afternoon informing them of the changes. Pichai will now oversee research, search, maps, Google+, commerce and ad products and infrastructure. In addition, Pichai will retain his responsibilities of overseeing Android, Chrome, and Google Apps. Page stated in a memo to staff that the changes will allow him to focus his attention on…
  • Facebook Embraces Anonymity With The Launch Of New ‘Rooms’ iOS App by @mattsouthern

    Matt Southern
    24 Oct 2014 | 2:37 pm
    Facebook has announced the launch of new iOS app that encourages users to interact anonymously in a way that’s reminiscent of late 90’s – early 2000’s chat rooms. The company concedes that’s where the inspiration for the app came from, stating in the announcement that ‘Rooms’ was “inspired by both the ethos of these early web communities and the capabilities of modern smartphones.” Rooms works by allowing users to create their own identities, with no link to any social media profile, and create a message board (Room) focused on a specific topic. Other users can then join and…
  • How to Diagnose and Cure 9 Major Content Marketing Problems by @CopyPress

    Stefan Winkler
    24 Oct 2014 | 7:31 am
    Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a strategy is like trying to drive a car without a steering wheel – you will get nowhere fast. If you’re not sure who you’re creating content for and what they need to get from it, then you’re definitely suffering from this content marketing disease. The Cure: Fix it by thinking up front about: —  who your main customers are — […]The…
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    Marketing Land - Internet Marketing News, Strategies & Tips

  • Twitter Redesigns Twitter For Business Site

    Martin Beck
    24 Oct 2014 | 1:33 pm
    Twitter relaunched its Twitter for Business website this week, updating the look and reorganizing the content of its hub for marketing instruction and resources. “Whether your business is just starting to use Twitter or you’re a seasoned pro, you can find educational resources, research,... Please visit Marketing Land for the full article.
  • Air New Zealand Releases Sequel To Popular Hobbit-Themed Safety Video

    Steve Hall
    24 Oct 2014 | 1:30 pm
    Air New Zealand has one-upped itself. Two years ago, the airline debuted a Hobbit-inspired in-flight safety video to promote the first movie in The Hobbit Trilogy. This video featured Hobbit and Lord of the Rings director Peter Jackson, along with actors and characters from the film. Since its... Please visit Marketing Land for the full article.
  • Marketing Day: Google Trusted Stores HTTPS Compatible, User Experience Myths & More

    Amy Gesenhues
    24 Oct 2014 | 1:01 pm
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Trusted Stores Is Now HTTPS Compatible Earlier this month, Google said it was actively working on a fix for Trusted Stores merchants to be... Please visit Marketing Land for the full article.
  • Google Trusted Stores Is Now HTTPS Compatible

    Ginny Marvin
    24 Oct 2014 | 10:15 am
    Earlier this month, Google said it was actively working on a fix for Trusted Stores merchants to be able to display the program’s badge on secure pages. Google began notifying merchants enrolled in its e-commerce verification program that they can now display the Trusted Stores badge on HTTPS... Please visit Marketing Land for the full article.
  • Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases

    Ginny Marvin
    24 Oct 2014 | 9:45 am
    Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store. Recently Google rolled out ad targeting to reach users... Please visit Marketing Land for the full article.
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    Website Promotion Strategy

  • Blogging for Hairstylists 101 – How a Blog Service Can Put Your Salon on the Map

    Chris Robertson
    21 Oct 2014 | 4:46 pm
    If you’re a hairstyling professional, paying someone to write and maintain a blog for you may seem like an unnecessary expense, but working with a professional blogging service can pay off in some surprising ways. If you’ve never considered starting a blog – or if you have but thought it was too much work – check out how a blogging service that understands hairstylists can boost your business and help you take your styling career to the next level. Putting Heads in Your Seats Whether you rent a chair in a salon, own your own salon, work as an independent stylist or as an employee, you…
  • Blogging for B2C and B2B – Why It’s Important and How They’re Different

    Chris Robertson
    16 Oct 2014 | 3:18 pm
    Do you sell mostly to other businesses or are your customers to be found among the general public? B2B selling and B2C selling have traditionally used very different types of marketing. If you’re selling widgets used in machinery, for example, you’re not going to take out an ad in the Sunday papers no matter how cheap it is because, frankly, you’re paying for a lot of eyes that have no need for or interest in your product. If, on the other hand, you’re selling organic baby food, it would be downright silly to pay for space at a tech trade show. You might run into a few new parents…
  • Our Favorite Blog Formats and How They Can Work for You

    Chris Robertson
    14 Oct 2014 | 3:53 pm
    When you engage a blogging service to supply content and manage blogs for your business or personal website, you’re getting years’ worth of experience wrapped up in great writing. Our writers aren’t just expert writers – they’re expert bloggers. They understand how to attract readers and what kinds of posts are most likely to get shared and re-shared with others. Over the years, we’ve developed a sixth sense about the kinds of information that people want to read and the best formats for that information. These are some of our favorite blog formats and what they can do for your…
  • Our Mission: Making You Look Good – And We Take It Seriously

    Chris Robertson
    9 Oct 2014 | 4:47 am
    Our blogging service does a lot of business with solopreneurs – professionals who are in business for themselves, professionals like lawyers, doctors, dentists and accountants. What do all of those professions have in common that makes a blogging service an ideal investment? They’re Busy, Busy People Ask any professional who is running a business about the hours they work. These are the men and women who would kill for a 40-hour work week. They have to make time for their clients, professional development, community work and all the outreach they do to find new clients and patients. Many…
  • Five Professions that Benefit from a Blogging Service

    Chris Robertson
    7 Oct 2014 | 4:40 am
    Let’s be clear right up front. We believe that just about every type of business will benefit from having a business blog, even – or especially – those that do most of the business with other businesses. There are, however, a few businesses that get a serious marketing boost from having a network of blogs – a main blog and one or two offsite blogs that can link back to the company website. They’re businesses where networking and reputation are vital to oiling the wheels of commerce and helping you build your customer base. If you own a business in one of these professions, talk to…
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    Internet Marketing NewsWatch

  • Google announces updated Google Play Music app; new UI

    Phil Cullum
    24 Oct 2014 | 1:37 pm
    On The Official Android Blog, Google has announced that the Google Play Music app is now integrated with Songza, acquired by Google a few months ago. This post announces that “If you’re a Google Play Music subscriber, next time you open the app you’ll be prompted to play music for a time of day, mood or activity. Choose an activity to get options for several music stations to make whatever you’re doing even better.” This new version of the app has a new User Interface, as well. In the late Spring, Google announced it was starting to build all of its products with a…
  • Google Releases Penguin 3.0 — First Penguin Update In Over A Year

    Phil Cullum
    23 Oct 2014 | 11:19 pm
    A new article in SearchEngineLand reports on the new release of Google Penguin. In this article, Barry Schwartz goes through the history of the Penguin enhancements to Google’s search algorithm, This is the sixth in the series that began April 24, 2012. This update has been eagerly awaited by sites that were harmed by the update just over a year ago. As Schwartz notes, “The publishers have been anxious because of the way Penguin works. If you’re hit by it, even if you make changes, you have to wait until the next release to see if your changes have done what Google…
  • The Internet of Things Is More than Just a Bunch of Refrigerators

    Phil Cullum
    23 Oct 2014 | 11:07 pm
    In his blog post on the Harvard Business Review website entitled The Internet of Things Is More than Just a Bunch of Refrigerators, Scott Berinato reports that people tend to underestimate the importance of The Internet of Things, maybe as a response to the hype that has surrounded it. As Berinato reports, “The Internet of Things is definitely becoming a Thing, in the same way that big data’s a Thing or the sharing economy’s a Thing. And the thing about a thing that becomes a Thing is, it’s easy to lose sight of the things that made it a thing before everyone declared it the Next…
  • Ant Cinderella: Rank better without risk #ad

    Phil Cullum
    23 Oct 2014 | 10:55 pm
    The IM community is buzzing about new software called Ant Cinderella. It’s the latest in the line of ANT software that has been released over the last 2-3 years. This new software is intended to address a problem marketers face: Over the last few years Google has unleashed many ferocious penalties in updates to its search ranking algorithm. Shady sites have dropped in ranking(and that’s good), but some useful sites have also dropped (and that’s bad.) It’s important to note that Authority websites like Wikipedia and Amazon have not been hurt. They rank as high as ever.
  • MIT Technology Review: Net Neutrality Wounded, not Dead

    Phil Cullum
    23 Oct 2014 | 10:47 pm
    In a recent article. The Right Way to Fix the Internet, George Anders reports on innovative internet pricing approaches developed by Mung Chiang, a professor of electrical engineering at Princeton. Chaing suggested following the practice of some electric utilities of offering “off-peak” pricing. The result would be that people could choose when they downloaded large files, etc., and as a result could reduce their costs if they limited their work to times when the ISP didn’t have a heavy load. This has a lot of merits, both by avoiding expense for the ISP and providing cost…
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    The Search Agents

  • State of Paid Search Q3 2014

    Rebecca Landman
    21 Oct 2014 | 9:24 am
    Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. Increased advertiser focus on mobile devices drove much of the growth documented this quarter, for both tablets and smartphones. Spend on mobile devices continues to climb year over year, with overall mobile spend increasing 27% this quarter.
  • Conference Insights and Big Ideas from the Internet Marketing Association

    Holly Miller
    9 Oct 2014 | 4:29 pm
    In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing.  The IMA was established 15 years ago due to a lack of preexisting groups in the digital marketing space. Membership is free and the group now boasts 1,000,000+ members worldwide (myself included) representing 111 countries—their website is translated into 5 different languages! Nearly 1,000…
  • True Lies, or “Hey, Google! You’re Trying Too Hard!”

    Gregory Sidor
    29 Sep 2014 | 2:35 pm
    Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer Boxes are even part of the proper Knowledge Graph. After all, how is scrapping a page particularly intelligent? I recently devoted time to poking and prodding this feature. What I found suggests that Quick Answer Boxes are less than ideal for certain types of…
  • 3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

    Matt McKinley
    11 Sep 2014 | 11:34 am
    A few weeks back, our Search Agents scoured the SERPs, investigating the effects of Google’s yet-to-be-confirmed-or-denied Pigeon update. While Google still has yet to offer any definitive remarks on the matter, no search marketer can refute that U.S. local SERP results have changed dramatically. Like every Google update before it, Pigeon’s landing certainly begs the question, what do we need to do to adjust our strategy? Yelp and Google Business Listings are Dominating Local SERPs Problem: Yelp and Google-owned entities are heavily competing with their main page counterparts.
  • Are You Ready for Shopping Campaigns?

    Barkha Shah
    2 Sep 2014 | 2:16 pm
    In Cinderella’s story, at the stroke of midnight, her carriage turns back into a pumpkin. Online advertising is no Cinderella story, unless Google’s involved. Google sets fairy godmother-style deadlines for all its upgrades and transitions, such as the upcoming Shopping campaign deadline. Basically, if you do not manage this upgrade by manually transitioning your PLA campaigns to Shopping campaigns, Google will flick its wand and change your campaigns for you. However, this change is better made manually. Here are the top 3 reasons why: Structure Google has offered to upgrade your PLA…
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    eMarketer Articles and Newsroom Posts

  • Article: Mobile UK Mothers Message via WhatsApp

    23 Oct 2014 | 9:01 pm
    UK mother smartphone users turn to their phones most to text and access social media. Mobile instant messaging apps are also popular among mothers in the country, and those who use them are far and away most likely to use WhatsApp.
  • Article: Bitcoin: Will Consumers Say, 'Show Me the Virtual Money'?

    23 Oct 2014 | 9:01 pm
    Even as announcements and media attention help increase awareness of Bitcoin among consumers, many struggle to understand why they should use it instead of another form of digital payment. Specifically, concerns around price volatility and security are keeping many potential users on the sidelines, according to a new eMarketer report.
  • Article: Millennials' Social Shares Don't Stop with the Post

    23 Oct 2014 | 9:01 pm
    Millennials are more likely than the general population to share digital content via social, and their posts don't go unnoticed by peers. Nearly two-thirds of 18- to 34-year-olds are at least somewhat likely to make a purchase based on content shared by a friend on social. Among the population as a whole, social chatter is becoming more influential on purchasing and consumption decisions.
  • Article: Real-Time Marketing Requires Patience and Listening

    23 Oct 2014 | 9:01 pm
    The definition of real-time marketing continues to evolve, leaving marketers unsure just how swiftly they should be hooking into major cultural moments. In an interview with eMarketer, Joe McCaffrey, planning director and head of social at digital agency Huge, discusses real-time social marketing and attribution modeling.
  • Article: Growing Smartphone User Base in Mexico Fuels Messaging App Uptake

    23 Oct 2014 | 9:01 pm
    After an early phase of adoption led by top-earning consumers, smartphone uptake is finally spreading in Mexico. As a result, the overall smartphone user base will continue to expand at double-digit rates through 2018. Such fast-paced advanced mobile device uptake is fueling the popularity of over-the-top mobile messaging services, which 49.8 million consumers in Mexico will use this year.
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    97th Floor

  • 97th Floor Wins Gold and Silver in 2014 Davey Awards

    Arianna Pesci
    24 Oct 2014 | 1:48 pm
    For Immediate Release Contact: Linda Day, The Davey Awards, 212.675.3555 THE INTERNATIONAL DAVEY AWARDS ANNOUNCES 2014 WINNERS GOLD AND SILVER WINNERS NAMED, ELEVEN BEST-IN-SHOW HONOREES UNVEILED New York, NY (October 21, 2014) – The winners of The 2014 Davey Awards have been announced by the Academy of Interactive and Visual Arts today. With […] The post 97th Floor Wins Gold and Silver in 2014 Davey Awards appeared first on 97th Floor.
  • Moving to Always On SSL

    Nathan Burch
    19 Aug 2014 | 8:16 am
    Don’t SSL Yourself Short: Tips to Help Communicate the SSL Transition Google has taken another significant step towards endorsing SSL (The first step being the complete transition of their own services). What follows within the SEO (sorry, digital marketing) community is mass conjecture and mostly unverifiable opinions. I won’t add to those speculations other than to […] The post Moving to Always On SSL appeared first on 97th Floor.
  • Watch Out California, Here Comes 97th Floor

    Chris Bennett
    18 Jul 2014 | 1:28 pm
    97th Floor has been growing like crazy the last two years, we built this beautiful new office, we will be knocking on the door of 50 employees (2 years ago had 7) by years end and every team here has several household names they are working on. We also just won Agency of the Year […] The post Watch Out California, Here Comes 97th Floor appeared first on 97th Floor.
  • Repurposing is a promotion strategy NOT a content creation strategy

    Chris Bennett
    7 Jul 2014 | 10:20 am
    Repurposing, repackaging, up cycling—whatever you choose to call it—I’ve been speaking a lot about this over the last year. Based on the feedback I’ve been getting I think some people are missing the boat. Part of the problem is the temptation to treat what marketers say as scripture, instead of taking things with a grain […] The post Repurposing is a promotion strategy NOT a content creation strategy appeared first on 97th Floor.
  • 97th Floor Wins Agency of the Year in 2014 American Business Awards

    Arianna Pesci
    16 Jun 2014 | 12:15 pm
    97th Floor was presented with a Gold Stevie® Award for Marketing or Advertising Agency of the Year in the 12th Annual American Business Awards in Chicago on June 13th. They also received Silver Stevie® Awards in the Viral Marketing Campaign of the Year category and Brand Experience of the Year — Business-to-Business category. The American Business […] The post 97th Floor Wins Agency of the Year in 2014 American Business Awards appeared first on 97th Floor.
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    John W. Ellis

  • Facebook Atlas

    John W Ellis
    8 Oct 2014 | 2:09 pm
    Facebook recently introduced, or rather re-launched, Atlas. Atlas is an ad-serving platform that will allow Facebook ads to show on sites, outside of Facebook. I wrote about the new platform in detail at Facebook calls this People Based Marketing. This is essentially what Google Remarketing is. It targets people, not sites. But Google Remarketing could have cornered this market if Google+ would have taken off like they hoped. Facebook and Atlas now have the advantage of a much larger group of users to pull from. Great for advertisers … and maybe consumers too. One…
  • SEO Podcast: Welcome

    John W Ellis
    18 Jul 2014 | 9:43 am
    Listen in iTunesHave you checked out my new podcast yet? I’d love for you to give it a listen. We’ve recently published episode 3. I have many search engine topics lined up over the next few episodes, including bringing on several of my search engine marketing friends. We will talk about the latest topics in the world of SEO, PPC, Social or anything else that relates to search. Essentially, I will have co-host every episode. We will discuss current industry news. We’ll see where the conversation takes us. You can find all 3 Episodes here: Small Business SEO Podcast Episode 3 –…
  • I Know Why The Caged Bird Sings

    John W Ellis
    28 May 2014 | 10:01 am
    The free bird leaps on the back of the wind and floats downstream till the current ends and dips his wings in the orange sun rays and dares to claim the sky. But a bird that stalks down his narrow cage can seldom see through his bars of rage his wings are clipped and his feet are tied so he opens his throat to sing. The caged bird sings with fearful trill of the things unknown but longed for still and his tune is heard on the distant hill for the caged bird sings of freedom The free bird thinks of another breeze and the trade winds soft through the sighing trees and the fat worms waiting on a…
  • Memorizing a Poem Every Month

    John W Ellis
    17 Feb 2014 | 7:58 am
    I recently heard a professional writer discussing his learning process. As part of his growing, he decided to learn a new poem every month. It would not only expand his knowledge, but it would help him recognize literature and life beyond his usual topics. Why Not Me? My first thought was, good for him. However, I am not a “poetry guy”. I could never do that. I don’t think I could name more than 3-4 poems, excluding Dr. Suess, Mother Goose or R.E.M. lyrics. Memorization is something I did in middle school. I am an adult now. Surely, I don’t have to do any memorization,…
  • Nashville SEO Meetup – The Future of Search: Google’s Hummingbird

    John W Ellis
    29 Jan 2014 | 9:35 am
    Be sure to check out the latest Nashville SEO & Internet Marketing Meetup on Thursday, January 30, 2014. All attendees should RSVP on, here This month’s agenda is “The Future of Search: Google’s Hummingbird“. It should be a great opportunity to discuss how these new changes will effect your marketing efforts. Hummingbird is the newest Google algorithm change that was introduced in 2013. In fact, many say it’s not really an enhancement, it’s a complete re-write. Google’s…
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    B2B Search Engine Marketing & Social Media Blog | KoMarketing Associates » B2B Online Marketing Blog

  • 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

    Brendan Cottam
    23 Oct 2014 | 6:43 am
    The typical B2B organization has many unique web pages and content assets. Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. In addition, custom reports have saved me a large amount of time spent on monthly, quarterly or annual SEO reporting. What are Custom Reports?
  • Content Marketing and Halloween: 5 Eerie Similarities

    Ryan Young
    21 Oct 2014 | 8:00 am
    With Halloween fast approaching, I find myself taking a walk down memory lane, back to the days of trick-or-treating with friends from my neighborhood, lugging around pillow cases filled with candy that would usually last until early spring. During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. While I had a number of connections that came to mind, I’ve narrowed it down to five. Hopefully,…
  • SMX East 2014: Key Takeaways & Statistics from the Show

    Casie Gillette
    16 Oct 2014 | 10:43 am
    At the beginning of October, Derek and I headed down to New York for SMX East. I was fortunate enough to speak on two panels, Competitive Research for SEO, and what may be my favorite SMX session, SMX Takeaways. Photo courtesy of Akvile Harlow The nice thing about the takeaways session is it lets you hear about sessions you may have missed and see what was important to others in the industry. It also makes it much easier to compile the blog post you’re reading. So what were the key takeaways? I’ve included three themes I found the most interesting along with several stats that were…
  • Key Takeaways from MarketingProfs’ #ContentBootCamp

    Stacy Thompson
    14 Oct 2014 | 6:12 am
    Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. Led by brand strategist, speaker, and writer Nick Westergaard, the workshop brought together novice and veteran content marketers for a no-holds-barred training session designed to help attendees create bigger, stronger, and better content. No, Nick did not resemble this scary drill sergeant man. But he did offer up an afternoon of discourse about some of the biggest challenges content marketers face today – and offered tips and…
  • How Does B2B Marketing Compare to B2C?

    Kelsey Jones
    10 Oct 2014 | 6:15 am
    This is a question that I get asked frequently and often wonder at times myself: How does B2B marketing compare with B2C marketing? In specific areas of implementation, like creativity and audience targeting, B2B marketing has specific qualities that may make it easier to implement than projects aimed toward B2C audiences. While both types of marketing focus on targeting a specific persona or audience, the way we go about it can vary. Just as this doesn’t mean one is ‘better’ than the other (that would be like saying books are better than bananas; it just doesn’t make sense),…
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    The Search Engine Marketing Blog @ MoreVisibility

  • Enhance the Power of Your Email Marketing Campaigns with This One Trick

    Lauren Owens
    23 Oct 2014 | 2:34 am
    It’s digital marketing 101. When you want to reach customers who have already purchased from you, you send an email. When you want to reach new customers, you advertise. But, what if you could enhance the power of your email marketing campaigns by using your email database to target your customers in social media? Thanks […]
  • Use AdWords ‘Similar Audiences’ to Find New and Qualified Consumers

    Max Braglia
    21 Oct 2014 | 2:06 am
    Google AdWords “Similar Audiences” is an efficient and cost effective way to find new qualified consumers who share the same interests as your existing remarketing audience. If you think about it, this makes perfect sense: your remarketing list is made of users who visited your website, are familiar with your brand and products, and (generally) […]
  • Local Search: Strategies for Driving Foot Traffic

    Lauren Owens
    8 Oct 2014 | 2:34 am
    The digital ad ecosystem offers a slew of opportunities for local businesses to find, target, and connect with local customers. And, because the goal is driving foot traffic – not web traffic – you don’t even need a website to take advantage of most of these opportunities. Following are some of the best local search […]
  • 8 Things the Best Marketing Strategies Have in Common (And How to Create Your Own)

    Lauren Owens
    23 Sep 2014 | 2:51 am
    In a few months, everyone will be talking about the best marketing campaigns of the year. Tech bloggers will embed funny Vines and videos and talk about why the Doritos “Goat 4 Sale” commercial went viral. This will leave many marketers feeling left out, or even perplexed. Humorous goat videos don’t, after all, help sell […]
  • Google Workshop Coming to Ft. Lauderdale Sept. 23 – AdWords, Analytics & SEO

    Jaclyn Robledo
    11 Sep 2014 | 3:00 am
    Want to learn advanced tactics for Google AdWords and Analytics? Get an insider’s perspective and learn straight from the experts with our intensive Google workshop “Advanced Tactics for AdWords, Analytics & SEO” on Tuesday, Sept. 23 in Fort Lauderdale, Fla. During this workshop, key members of MoreVisibility’s SEO and Analytics teams will be working alongside […]
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    The Invesp Blog: E-commerce and Landing page Optimization

  • The Rut That Ruins Your Conversion Rates

    Stephen Da Cambra
    20 Oct 2014 | 2:48 pm
    How can your conversion optimization be in a rut? You have an ongoing AB testing program, you stay on top of your analytics’ conversion goals, bounce rates, traffic sources, etc., and you know which are your best performing digital marketing channels. You’re set. And there’s the rut. You’re never set. Everyone knows how fickle customers can be and how constantly digital marketing evolves. Yet we continue to pour more resources into finding set-play solutions to most of our digital marketing hurdles. While we are convinced of the efficacy of being constantly aware and reactive to…
  • Email Ambush – A Critique of the Conversion Tactics Found in Your Inbox

    Stephen Da Cambra
    6 Oct 2014 | 11:29 am
    Critical reviews of at least some of the promotional messages in your email inbox is like doing your conversion optimization homework. It exercises the lessons you learn from testing and experience. Someone could talk to you all day long about the benefits of matching subject lines to headlines, but until you experience a spectacular failure, or feel a bond to a well-matched message, you really don’t make an emotional connection with the lesson – and you don’t learn it as well. Landing Pages & Email Messages: They are two separate channels with significant differences, from…
  • Ad Retargeting in Numbers – Statistics and Trends

    1 Oct 2014 | 4:26 am
    The current stats indicate that 3 out of 4 consumers now notice retargeted Ads. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting. In the following infographic, “Ad Retargeting in Numbers – Statistics and Trends”, we will be illustrating how Ad retargeting is affecting brand retention and purchase decisions.   Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp How Retargeted Ads Affect Purchase Decisions Affect %age User…
  • The Landing Page Makeover Guide – 7 Tips for Higher Conversions

    Stephen Da Cambra
    24 Sep 2014 | 12:14 pm
    Does anyone fully appreciate the critical importance of every element of their landing page strategy and design towards the overall success of their entire digital marketing campaign(s)? It doesn’t seem so, judging by the majority of landing pages we come across. Whether you’re trying to generate leads or make a sale, your landing page is the most crucial element of your entire digital campaign. It is the ultimate tipping point in a series of tipping points. It is where your visitor either becomes a lead or customer – or scampers away unconverted. And that’s why landing pages…
  • Want to Improve Your Customer Journey Maps? Listen to … Your Customers

    Stephen Da Cambra
    16 Sep 2014 | 4:09 am
    It starts before they arrive and doesn’t end when they leave. You may never know where the journey of discovery, engagement and conversion begins for your customer in relationship to your business and/or its products. It may start in a conversation overheard in an elevator, or with the glimpse of a package, or in some other unknowable way. And while the starting point may be difficult to pinpoint, you should do everything you can to make sure the end point never arrives. It’s less expensive to re-engage repeat customers and they generate five times more revenue per visit than first…
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    ReelSEO Video Marketing

  • Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

    Carla Marshall
    24 Oct 2014 | 11:54 am
    The growth of online video continues, as the latest benchmark report from Adobe confirms that we watched 38.2 billion videos in Q2 2014, an increase of 43% year-on-year. Thanks to major sporting events, online TV views increased by a staggering 388%.
  • Translate Your Closed Captions & Reach a Wider Global Audience

    24 Oct 2014 | 8:44 am
    80% of YouTube views come from outside the U.S., and nearly 70% of views come from non-English speaking countries. If you want to reach an international audience, then translating your closed captions into other languages gives your brand a huge opportunity to expand your potential share of the global market.
  • How To Use Remarketing to Generate YouTube Subscribers [Creator's Tip #165]

    Carla Marshall
    24 Oct 2014 | 5:48 am
    Remarketing is a very powerful marketing tool that you can use to track viewers around the Internet after they watch one of your videos on YouTube. It is also a very effective way to build up your YouTube subscriber base. We tell you how in this week's Creator's Tip.
  • How Activision is Crushing it with YouTube Influencers & Fans

    23 Oct 2014 | 11:28 am
    Activision's 'Call of Duty' YouTube channel has more than 2.3 million YouTube subscribers, and has generated over 500 Million views. 'Call of Duty' has also earned its parent company a 9.4% share of voice on YouTube with owned media. But 'Call of Duty' influencer videos (earned media) have been viewed 9.7 billion times, almost 20x the number of views for the brand's owned videos.
  • Why Mobile Video is The New Makeup Counter for Generation C

    Greg Jarboe
    23 Oct 2014 | 8:10 am
    Did you know that searches on Google for makeup hit a high in October as millions of people search for inspiration and ideas in the run-up to Halloween? And that Generation C turn to YouTube for their makeup tutorials, and their mobile devices to get product reviews as they shop for cosmetics? We bring you the latest on how video is changing the way we search and shop.
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  • Google Tools You Never Knew Existed

    Amanda DiSilvestro
    24 Oct 2014 | 4:48 am
    Sometimes the best way to improve your SEO and your online marketing strategy has already been made easy for you through a Google tool. Unfortunately, not every Google tool is highly publicized, and after a while many of these can slip through the cracks. Nevertheless, it’s important to know all of your options so your competitors don’t have the edge, and Google tools are always significant. Below are some of the Google tools that aren’t talked about much but can still be beneficial, even in today’s fickle online marketing world: Google Ngram Viewer It seems that this tool is…
  • Google Tag Manager New Features and How to Use Them to Your Advantage

    Amanda DiSilvestro
    23 Oct 2014 | 5:57 am
    Last week Google Analytics launched a few new updates to its Tag Manager feature that are said to help both IT and marketing departments. You can find the official announcement here. There were three major updates: New APIs for better customization. A new interface to help you edit and launch tags faster. More 3rd party templates to make tagging easier. All of these new introductions are said to help Webmasters make decisions quicker and further customize their website’s infrastructure based on individual needs. For more information on how the Tag Manager works in general, visit this…
  • Penguin is Back: Google Launches Penguin 3.0 Update after More than One Year

    Amanda DiSilvestro
    21 Oct 2014 | 5:32 am
    It’s been nearly one year since Google has launched a Penguin update, so many saw this highly anticipated change coming. Officially announced Friday by Google on Search Engine Land, Penguin 3.0 is in full swing and has gotten us all talking. Penguin updates always aim to eliminate spam on the web, so we should see some major changes in the next few days. The Goal of Penguin 3.0 and Those Affected Unfortunately, we still don’t know how many queries this update affected. As soon as we know more information we will update this article, so stay tuned. As for the goal of the update, it is of…
  • SEO Podcasts for the Audio Lovers

    Amanda DiSilvestro
    20 Oct 2014 | 5:14 am
    Experts are always talking about the importance of creating a podcast on your subject as a way to draw in different audiences and get involved with different types of content. If you’re interested in SEO, you might not be surprised to find out that there are quite a few SEO podcasts out there that you can take advantage of if you’re a small business owner or simply looking to learn more. Sometimes it’s nice to zone out and listen to something on a commute or on the go, so knowing which podcasts to turn to is important. Top 8 SEO Podcasts in 2014 Below are some of the top SEO podcasts we…
  • AdWords Callout Extension and What You Need to Know

    Amanda DiSilvestro
    15 Oct 2014 | 5:25 am
    Last month we saw Google launch a new AdWords extension called the “callout” extension as a way to give people more information when making purchasing decisions online. According to the official Google announcement, callout extensions are “additional text that shows with your Google search ads, highlighting specific information about your products and services.” So what does it actually mean for your company, and when and how does it make sense to use the new extension? Now that callouts have been live for one month, it’s time to start getting acquainted. How the Callout Extension…
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    Flyte New Media

  • How Do I Activate Google Webmaster Tools?

    Katrina Crowell
    17 Oct 2014 | 10:28 am
    Discover how to unlock the full power of Google Analytics by connecting Google Webmaster Tools to your account. So, you’ve successfully installed Google Analytics and you’re officially tracking your website activity. Nice work! Now, in order to take the most advantage of the metrics and tracking tools Google Analytics provides, you’ll want to make sure you’ve activated your Google Webmaster Tools. Doing this is actually not very complex and activating this tool gives you access to important Search Engine Optimization metrics such as Search Queries and In-Page…
  • Maine Children’s Growth Council Develops a New Responsive Site

    Rich Brooks
    3 Oct 2014 | 8:16 am
      The Client: Maine Children’s Growth Council is working to achieve sustainable social and financial investments in the healthy development of Maine’s young children and their families. The Objective: Explain, enhance, and promote MCGC’s policy and system change recommendations to the Governor and the Legislature; through community and state leadership; through collaboration, planning and monitoring; and through widespread efforts to educate Mainers about the importance of the first few years of life. The Tools: The site was build on WordPress. The site uses Events Manager,…
  • What Does Diversity Mean in a (VERY) Small Company?

    Rich Brooks
    16 Sep 2014 | 8:00 am
    This post is sponsored by Visa Small Business, but the opinions are all mine, and any comments are all yours. Having a diverse workforce can be a challenge for small businesses, especially in certain parts of the U.S. or globally. To get the benefits of diversity, you may need to expand your thinking. Many large companies must comply with corporate or even governmental diversity mandates. They are also made up of such large workforces that it’s easy to cultivate a rich mixture of experiences and people. But smart businesses—of any size—don’t view diversity as a requirement, but rather…
  • How Do I Become an Internet Sensation? Follow This One Rule.

    Katrina Crowell
    12 Sep 2014 | 8:42 am
    Rebecca Black. Antoine Dodson. Psy. What do all of these people have in common? They’ve all managed to take a slice of fame, by joining the ranks of a phenomenon of the 21st Century called “Internet Sensations”. Being an Internet sensation can result in record contracts, television appearances, book deals, advertising endorsements, even lucrative contracts with major cosmetic companies... And of course – cold, hard cash. The facts don’t lie: Making yourself an Internet sensation can pay off big time. OK – So, coming back down to earth – it’s safe to say that most of us…
  • How to Retarget Your Ads on Facebook

    Katrina Crowell
    3 Sep 2014 | 10:21 am
    Retargeting on Facebook is a digital marketing tactic that’s been getting a lot of attention lately. And rightly so – because retargeting gives you a chance to reach customers who are serious about purchasing your product or service. If you’ve never heard of retargeting, you’ve probably experienced it. Ever looked at—say, a pair of boots—online and then seen ads for those boots at every site you go to after that? Well, those ads aren’t coming from the magic internet marketing fairy – They’re coming from a digital marketing tactic called retargeting.  How do…
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    Traffick: The Business of Search

  • In Online Reviews, How Much Negativity Do We Really Want?

    Andrew Goodman
    14 Oct 2014 | 8:35 am
    Recently, I was pleased to see such extensive coverage of Nancy Peterson and HomeStars in a piece by Diane Jermyn in The Globe and Mail. One common misconception that cropped up, and you see it often with accounts of today’s online review sites, is an assumption that you should see about the same number of negative reviews as positive reviews. Seriously? Even with a low-barrier-to-entry task like writing a short novella or opening a smoothie stand, you rarely see an even distribution. Those who take the risk to devote their time (or lives) to an enterprise, unsurprisingly, typically get…
  • Growing Together Can Be Disorienting

    Andrew Goodman
    14 Sep 2014 | 9:26 am
    Earlier this year, we were sad to wind down a relationship with an eight-year client. It wasn’t unexpected. Few projects take eight years to complete, and despite the need for close and meticulous ongoing campaign management, sometimes when you’re in bed together for eight years, it’s perceived that you’ve run out of ideas. We were instrumental to taking the company from below $500,000 in annual revenues to above $50 million. We’re proud of that. We did our part. We were also frequently blown away by the client’s drive, guts, and innovation. In addition to…
  • Twitter: First Publisher to Directly Counsel Advertisers on How to Blur the Line?

    Andrew Goodman
    4 Jun 2014 | 7:43 am
    At a recent keynote by Twitter Canada head Kirstine Stewart, I was struck by how she advised companies to engage their audiences with rich content first and foremost. In this regard, Twitter executives seem to play a hybrid role. Maybe it’s just the lower headcount, but advocates like Stewart have to walk the fine line of explaining the ad units to potential buyers, while urging companies to properly ‘get’ social media and to (yes) focus more on their followers and their unpaid content than on their ads. It’s as if a Twitter exec has to be at once Matt Cutts, extolling…
  • Je Me Souviens: The European Court Has to Be Wrong

    Andrew Goodman
    15 May 2014 | 8:21 am
    I’m certainly not qualified to work through the constitutionality of any proposed legislation, or legal judgment, that might seek to uphold privacy rights to the extreme of making it a publisher’s job to hide publicly-available information at an individual’s request, even in North America, let alone Europe. But a little common sense, please. Search engines aren’t perfect, but if we search diligently using the right queries, they remain an oasis of transparency in a world of manipulated communications. This is precisely why you have to buy advertising if you want to…
  • Sport Chek’s Big Facebook Ad Test: Revealed

    Andrew Goodman
    24 Apr 2014 | 7:56 am
    Is online advertising effective? Exactly how effective? It depends how you measure. Facebook’s Sheryl Sandberg cites a recent case study by Canadian sporting goods chain Sport Chek attempting to prove that Facebook ads provide a greater lift than paper flyers. “During the two week experiment, sales rose across Sport Chek stores nationwide by 12 per cent.” On the strength of these results, the company will shift 25% of its print ad budget to digital spending in the coming year. Aha! Targeted digital ads work better than paper flyers very few people read. But one suspects…
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    Inside AdWords

  • New Study: The Impact of Digital on In-Store Shopping

    Rob Newton
    23 Oct 2014 | 4:00 am
    We've all heard the theories that people who do research online no longer care about the in-store experience … or don't even go to physical stores any more. Or that shoppers who use a smartphone in a store are looking to buy elsewhere.Google decided to find out how much of this is true. We've just run a research study1 with Ipsos MediaCT and Sterling Brands with the goal of discovering how smartphones and online information have changed the in-store experience.The results, as they say, may surprise you.The full details are available at Think With Google. But here's a sneak peek at what we…
  • Online Retailers: The Secret to Seasonal Success in 2014

    Rob Newton
    16 Oct 2014 | 8:02 am
    Originally posted on the Google Analytics blogPlan ahead.Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction rates in 2013 boasting lifts even after Christmas. These trends make for a lot of opportunity for online retailers, but you need to play your cards right. The most important thing you can do to ensure seasonal success is to plan your digital strategy now.  We’ve analyzed transaction behavior from a portion of our Google Analytics accounts…
  • 2014 Holiday Shopper Research: Shopping Never Sleeps

    Rob Newton
    9 Oct 2014 | 9:00 pm
    This holiday shopping season will be our most connected ever, with devices at our fingertips helping us hunt for deals in short moments—whether it’s on a laptop at work or on a smartphone right before bed. In fact, one third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m.1 That’s because shopping doesn’t stop once the mall closes. Today’s shopper spends more time than ever researching purchases online at all hours of the day; we’ve gone from midnight snacking to midnight shopping.To understand how digital trends will impact this year’s shopping…
  • Introducing Custom Affinity Audiences across the Google Display Network

    Rob Newton
    7 Oct 2014 | 8:59 am
    Over the past 2 years, we’ve launched affinity and in-market audiences, two new ways to help advertisers reach people across the Google Display Network who are most likely to be receptive to their messages. For example, if you’re marketing a new car for 2015, affinity audiences makes it possible to reach auto enthusiasts, while in-market audiences lets you find people who are actively shopping for a car.Introducing Custom Affinity AudiencesIn the coming weeks, we’re rolling out our newest offering in this suite -- custom affinity audiences. It gives you the flexibility to reach exactly…
  • Top holiday tips for retailers

    Rob Newton
    2 Oct 2014 | 8:05 am
    With October kicking off this week, the holiday shopping season is just around the corner. According to our recent research, 29% of shoppers plan to start their holiday shopping before Halloween. With this in mind, we’ve put together a Holiday Shopping Checklist filled with the season’s best practices for retailers to maximize performance across both Search and Shopping campaigns. In addition to our checklist, here are the top holiday trends from last year and tips from the Google Shopping team on how to make this Q4 a good one.Address increased shopping demand today. Last holiday season,…
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    Bing Ads Blog

  • Bing Ads Opportunities Tab is Now Available in All Markets

    Rachel Li - MSFT
    24 Oct 2014 | 9:00 am
    Back in August, we announced the availability of the Opportunities tab in Bing Ads with the caveat that it was a US only release at that time. Today, I’m pleased to let you know that the Opportunities tab has now been rolled out to all Bing Ads...(read more)
  • Universal Event Tracking: A New and Improved Way to Track your Sites’ Activities in Bing Ads

    Nishant Gupta - MSFT
    23 Oct 2014 | 9:45 am
    We are pleased to announce the general availability of Universal Event Tracking (UET) to our advertisers worldwide. UET provides a simple yet powerful way to define and track goals (performance/conversion) that are important for your business. With UET...(read more)
  • Bing Ads Scheduled Maintenance on Sunday, November 2 from 11am to 12pm (Pacific Time)

    Devang Gandhi - MSFT
    22 Oct 2014 | 9:00 am
    On Sunday, November 2, some Bing Ads systems will be unavailable from approximately 11:00 am to 12:00 pm Pacific Time due to system maintenance. During this time, your campaigns will continue to run normally and ads will serve. You will be able to log...(read more)
  • Launched: Bing Ads Blog in Portuguese for Brazil

    Jane Graziele - MSFT
    21 Oct 2014 | 12:00 am
    I’m very proud to announce the launch of the Portuguese Bing Ads blog for Brazil . The members of the Brazilian Bing Ads team are very pleased to welcome you. Via the blog we want to help you with tips and relevant information so that your campaigns...(read more)
  • Usability Improvements for Change History are Now Live in Bing Ads

    Prince Bajracharya - MSFT
    20 Oct 2014 | 9:00 am
    We are pleased to let you know that we're continuing to invest in making usability enhancements in the Change History user interface (UI). If you have not used Change History before, it's a great tool to better understand how your changes impacted...(read more)
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    PPC Hero

  • [Webinar Recording] Cutting-Edge Tactics To Spy On Your PPC Competition

    Jamie Newton
    25 Oct 2014 | 9:00 am
    Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic … Read more at
  • 5 Tips For PPC Success in the Health & Supplement Vertical

    Cassie Oumedian
    24 Oct 2014 | 10:00 am
    Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry.   The Health … Read more at
  • Bing Ads Announces Universal Event Tracking

    Kevin Klein
    24 Oct 2014 | 8:09 am
    Bing Ads announced their Universal Event Tracking functionality. In layman’s terms, it’s goal customization, designed for flexibility from one business to the next. Read more at
  • PPC Insights for the Tourism & Travel Industry

    Kristina McLane
    23 Oct 2014 | 9:15 am
    Series week continues as we assess PPC management across different industries. Yesterday, Kevin covered the Healthcare industry. Today, Kristina is discussing the Tourism and Travel industry.   When I think of the … Read more at
  • Get Tips With The Leading Experts In PPC!

    Jamie Newton
    23 Oct 2014 | 6:30 am
    Every week, our own Hanapin and PPC Hero account managers (and in-house experts) conduct webinars packed with tips, tricks, and actionable takeaways that will turbocharge your accounts and bring you … Read more at
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    Genuine SEO

  • 5 Essential Tools for Start-ups and Small Businesses

    Josh Nadeau
    9 Oct 2014 | 1:30 pm
    Start-ups are getting younger every day with kids going into business for themselves right out of school or before they even graduate. Having fresh perspective can be a good thing, but for those of your lacking office experience, here are five essential tools that guarantee a fighting chance in the ever-crowded small-to-medium sized business market.Professional EquipmentThere is nothing worse than spending time and money on a project only to be held back by technology. That can be in the form of a slow-loading website, poorly produced media, or buggy program. The first way to get around this…
  • Promoting Your Business With SEO Services

    Josh Nadeau
    10 Sep 2014 | 8:46 am
    When it comes to promoting your business online, few services can offer you the results that search engine optimization (SEO) can. Good SEO isn’t just focused on impressing the search engines such as Google, Bing, and Yahoo in order to increase your website traffic; it is also intended to help convert visitors into customers for your products and services.What is SEO?Many business owners are somewhat confused about what exactly SEO is, and what it can do for their business. They may spend the majority of their advertising and marketing budget into social or other forms of promotion;…
  • Direct Traffic To Your Company Website With The Help Of A PPC Company

    Josh Nadeau
    25 Aug 2014 | 6:21 pm
    Every business is aware of the importance of high quality advertising. If your company is not well advertised then consumers will not be aware of your products or services, and consequently use the competition to fulfil their needs. With high quality, well placed adverts however you are much more likely to succeed and make a sale. In this day and age, the best place to advertise is not in magazines, local papers or on the television: instead it is online. The internet is used by people all around the world and it is also the first place that consumers turn when looking for any kind of product…
  • Why Should Your Small Business Have Its Own Website?

    Josh Nadeau
    24 Aug 2014 | 4:09 pm
    If you own a small business and you don’t yet have a website, you should do something about it as quickly as you can. This article explains the reasons why, and why it will benefit your business to get online as quickly as possible.The idea of creating a website is daunting to some and exciting to others. There are much easier ways of creating a website nowadays without the need to go to a web designer and paying lots of money for the privilege. You may decide to do this eventually but there is no need to make things too complex to begin with.The simplest reason for getting your own website…
  • How To Build A Website From Scratch

    Josh Nadeau
    2 Aug 2014 | 1:53 pm
    There are many different ways to communicate to others today, but none as effective as a website. Whether for business or for personal reasons, a website will get the point across and that is what matters.Website building tools have become quite popular these days and sites like make it possible to create your own website in no time at all. Simply pick out the template that works best for you, choose your domain name, pick out your plan and your website will be published instantly. This is how easy website building has gotten thanks to do-it-yourself sites like…
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    Location3 Media

  • A Master Class in Content Marketing

    Lucia Novara
    24 Oct 2014 | 3:00 pm
    This past Wednesday I was lucky enough to go the very first Content Marketing Master Class put on by the Content Marketing Institute. All the GOATS were there: Founder Joe Pulizzi, Chief Strategist Robert Rose, founder Brian Clark and The Curtis Hotel’s Gloria, Appetizer Passer to the Stars. Instead of transcribing my cheese-splattered notes I thought I’d use some of the free visual content sites I’ve been digging lately to frame some highlights. By now we know images drive engagement, but it’s a big time and resource drain to use the Design Team…
  • How To Incorporate Content in Display Advertising

    Robin Arlen
    23 Oct 2014 | 3:17 pm
    Content has become an integral part of brands marketing strategies and incorporating it across all mediums to create a consistent brand experience can be a challenge. When you think about typical display advertising, it’s not a medium you think of as being compatible with content. However there are some options that can mesh with your content strategy with your display campaigns and help to increase the reach of your messaging. What types of display placements incorporate content? Rich Media – Rich media can take many forms, from animated banners to expandable units and full Java…
  • Penguin 3.0 Algorithm Update

    Crystal Ware
    21 Oct 2014 | 11:15 am
    A search engine optimization strategist’s job is never done. Nor does it ever get boring. Google confirmed an update to its Penguin 3.0 algorithm change over the weekend. This is the first update to this algorithm in over a year and according to Google’s Pierre Far, the rollout will continue to happen over the next few weeks. Penguin was designed to target bad link networks and “unnatural” backlinks. This update comes on the heels of another recent Panda 4.1 update in late September. This Penguin update is estimated to impact approximately 1% of English queries but it is unclear how…
  • What Has Your Content Done For You Lately?

    Patrick Soch
    17 Oct 2014 | 1:08 pm
    The cliché in our industry has it that, “Content is king!” Every SEO, Account Director, and Agency executive (even Bill Gates) can parrot this truism in his or her sleep. Keeping in mind that there are other important factors that help determine a page’s rankings in the search engine results (and assuming you have subscribed to best practices in your site design and coding), then it should be painfully obvious to content marketers and web marketers in general that content is the driving force behind successful SEO. Here’s the catch. It is extremely shortsighted to…
  • HEALTHeCAREERS Joins Location3

    Lucia Novara
    17 Oct 2014 | 5:53 am
    The Location3 Media team is very excited to announce our newest client, HEALTHeCAREERS Network. is a job board for medical and healthcare professionals seeking employment or employers looking for a pool of qualified candidates to choose from. They work hand in hand with healthcare associations to add credibility and to source the best career offerings in the industry. It is the only single source for healthcare jobs in all disciplines, with more than 14,000 jobs each month from more than 7,000 healthcare employers. As the industry leader, HEALTHeCAREERS also provides…
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    Emarketed PPC & SEO Blog

  • How Online Marketing Helps Your Business Credibility

    24 Oct 2014 | 1:48 pm
    If you want to establish trust and credibility with customers, having a website is the first place to start. From there, it’s crucial to maintain an online marketing campaign that is aligned with your business principles and values. Mobile Website Having an SEO friendly mobile website (or preferrably responsive website) is important for two reasons:... read more
  • What You Thought About Paid Ads is Wrong

    18 Oct 2014 | 12:43 pm
    If you thought organic SEO was competitive, wait until you get into the world of paid search. PPC is highly competitive, there are some common misconceptions to the game, especially if you are just starting out. Is it Possible to Succeed on a Small Budget? Bigger companies and brands have the budget it takes to... read more
  • Pop Culture and Social Media Halloween Costume Ideas for 2014

    15 Oct 2014 | 9:09 am
    Halloween is just half a month away but we just can’t wait. Here are some costume ideas that are sure to be a hit this Halloween! Lost Uber Driver (Need I say more?) Evil Hummingbird (Don’t forget to check out our post on Google Hummingbird) Google Maps (Of course, there has to be at least... read more
  • What Your Small Business Can Learn from IndieCade

    13 Oct 2014 | 8:08 am
    Since 2009, the best of independent game developers and gamers have convened in an international festival called IndieCade. IndieCade is also known as “the video game industry’s Sundance”. This year’s 3 day festival took place in downtown Culver City. Don’t think that your business can learn anything from the video game industry? Think again! Video... read more
  • Should I Move My Website To HTTPS?

    6 Oct 2014 | 7:52 pm
    Since Google announced a ranking boost for moving your site to HTTPS, and feedback has been all over the map. Some webmasters moved their site immediately, while others expressed outrage. Reasons To Move If customers submit sensitive (legal, financial, personal) information through your website, it’s a good idea to think about the possibility of moving to HTTPS.... read more
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    Online Marketing Blog - TopRank®

  • Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines

    Ben Brausen
    24 Oct 2014 | 3:45 am
    9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right?  Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making them. Social Media Today Google Releases Penguin 3.0 — First Penguin Update In Over A Year - Google confirms that a new version of its Penguin filter aimed at fighting spam went live on Friday. Search Engine Land Study: Marketers Increasingly Opting For Facebook Video Over YouTube - Facebook has been…
  • Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words

    Lee Odden
    23 Oct 2014 | 4:05 am
    Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s no way I would have imagined having so many things to say for so long or anticipated what impact ongoing content creation would have on me personally and for our digital marketing agency – TopRank. It’s true that a blog is not for every business, but every business that blogs, sees numerous advantages. For many, there are roadblocks and unrealized opportunities. Businesses…
  • 3 Ways to Optimize Your Brand’s Social Media Marketing Success

    Lee Odden
    21 Oct 2014 | 10:25 am
    While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning to monitor social channels to sharing content and building community. Eventually, they find their way to some form of social sales or social commerce. To jump start the move towards a social media marketing strategy that starts to align with measurable business…
  • Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall

    Ben Brausen
    17 Oct 2014 | 3:45 am
    Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC] - How do Twitter and Facebook compare?  Who wins in a no-holds fight between the two?  This infographic has the answers you seek. AllTwitter Facebook Introduces Safety Check - In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates. It is in these moments that communication is most critical both for people in the affected areas and for their friends and families anxious for news. Facebook Study: 86% of B-to-B Marketers Now Use Content Marketing - The vast majority of b-to-b…
  • New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX

    Lee Odden
    16 Oct 2014 | 6:53 am
    Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects researching solutions or satisfied clients looking for ways to better engage with the brand. One of the best marketing investments a company can make is in the experiences they create through content. The challenge is, we live in an age of information overload where there’s more information created every 2 days than since the dawn of time to 2013 (Eric Schmidt).  While content plays an…
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    aimClear® Blog

  • The Brand in Your Hands: Top Insights From the Front Lines of Community Management

    Kevin Watterson
    24 Oct 2014 | 7:05 am
    Community managers have their client’s reputation at their fingertips every time they take to the keyboard. A typical community manager (CM) for a national brand can have hundreds of interactions a day. Every post and every response carries the potential reward of a new customer…and the potential consequence of a viral fail that will get your client mocked around the world. Other than that the job’s a blast. Hidden behind those interactions are countless decisions that go into a day’s work for the typical CM. Look at all the questions a CM has to answer for just one response to a…
  • Attending #SMX Social? Register NOW for Social Content Distribution Workshop & Dominate!

    Amber Krohn
    16 Oct 2014 | 1:47 pm
    Coming up in November, our aimClear team will head to Sin City for SMX Social. SMX Social is an annual highlight conference and we’re excited to once again conduct our vaunted workshop.  Held November 18, aimClear’s Social Content Distribution for SEO will take place at the ARIA Resort & Casino. Join our internationally accomplished team to unravel the least understood and most powerful tactic in online marketing: paid/organic social content distribution. Workshop attendees will each receive a (free!) copy of “The Complete Social Media Community Manager’s Guide: Essential Tools…
  • Stop Developing Brain Dead Content. Give the People What They Want.

    Ryan McGrath
    14 Oct 2014 | 1:27 pm
    The demand for desirable content that connects customers with brands is nothing new, but its mammoth progression, especially online, has left some marketers squeezed for content ideas. Many of us understand the need to develop fantastic content that excites customers, builds brand affinity, engages and drives customer acquisition, but how do we generate a never-ending stream of new stories that resonates with our customers? By listening to our audiences. Marketers can easily leverage online brand chatter, reputation monitoring and customer feedback through online and offline avenues to…
  • Usability Expert, Shari Thurow, SHOCKING Retort to Responsive Design

    Kevin Watterson
    14 Oct 2014 | 12:16 pm
    Shari Thurow lives at the intersection of search and usability, so when she says listening is the key to creating a great user experience, we should listen. Shari spent time with Marty Weintraub on the expo floor at SMX East zooming out to hit the key bullet points marketers need to remember when thinking about user experiences and user interfaces.
  • B2B Marketing SPLASH at #SMX East With Casie Gillette

    Kevin Watterson
    13 Oct 2014 | 1:14 pm
    As Director of Online Marketing and B2B expert at KoMarketing, Casie Gillette has heard it a thousand times: Why should I care about social? The short answer: Customers! Casie walked the floor with Marty at SMX East to share insight on where social sits in the marketing mix and the one thing that will blow your mind from where marketing used to be.
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  • What does a Penguin 3.0 recovery look like? A case study

    Stephen Kenwright
    23 Oct 2014 | 9:42 am
    Though Google’s Pierre Fer stated on the 21st October that the Penguin refresh affected “fewer than 1% of queries in US English search results” – we have seen some websites recovering in the UK also. We posted an article on Saturday explaining that we were seeing large fluctuations and some sites had certainly lost and gained rankings as a result of Penguin 3.0 at that point. With kind permission from one of Branded3’s clients, we’d like to share the data we’re tracking for an entire SERP in the UK, along with evidence of the recovery they have had. You…
  • VIDEO: Audience engagement strategies from @Branded_3 at the Leeds #B3Seminar

    Felicity Crouch
    23 Oct 2014 | 6:42 am
    Last month, Branded3 held another successful seminar from our office in Leeds, focusing on driving SEO through audience engagement. The half-day seminar included talks from our Director of Search, Tim Grice and guest speakers, Paul Fennemore from Sitecore and Steven Taylor from Transform Cosmetic Group. Covering everything from personalisation and digital design to search query intent and link-building; the seminar equipped delegates with everything they needed to know to maximise their web presence. Plus, there were some very tasty canapés on offer, not a bad day out of the office! You can…
  • Insight from @Branded_3 at @Econsultancy’s User Experience Roundtable

    Andy Curry
    23 Oct 2014 | 2:28 am
    There’s a healthy sense of rivalry between agencies, as indeed there is between competing brands. There may also be those who feel that specific techniques and expertise are things to be jealously guarded from those they see as the competition. So it’s refreshing to find an environment in which supposed opposition representatives find themselves sat in a room together sharing knowledge, discussing challenges and positing solutions. Such was the case in the User Experience and Persuasion roundtable event I recently found myself in, held by the venerable Econsultancy. Senior…
  • Google Penguin 3.0 damage report

    Stephen Kenwright
    18 Oct 2014 | 10:50 am
    Google has yet to issue official confirmation but we’re confident that the Penguin algorithm is currently rolling out.Edit: Late Sunday evening Google confirmed to Search Engine Roundtable that Penguin has indeed been updated. Branded3 rank checks more than 125,000 keywords each day – and stores them – so we can see some of the biggest fluctuations already. We can drill this down to specific keywords/topics (SERPs) so we can be much more accurate when diagnosing ranking changes. Several sites we’re sure have been affected by the algorithm in the past have seen huge increases…
  • Why I hate SEO

    Laura Crimmons
    17 Oct 2014 | 7:11 am
    I realise that’s quite a bold title for me to choose when I do work in the SEO industry and I guess what I really means is; I hate how old school SEO has impacted the industry we work in today and how everyone is obsessed with quantifying everything – but that wouldn’t have made for a snappy title. I didn’t work in the industry in the times when people were buying links left, right and centre, using article spinning, comment spam etc. But despite that, it’s all still haunting me today in the job I try to do. Heading up the Comms team at Branded3, it’s my job to oversee all link…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Why HTML5 is, like, REALLY IMPORTANT

    Matt Meyers
    23 Oct 2014 | 9:48 am
    If you’ve worked in the world of the internet at any point in the past few years, there is a good chance you’ve heard of the hot new technology that is HTML5, and there is a similarly good chance that what you’ve heard is largely hype and buzzwords. While HTML5 does offer a great deal of flashy new technologies to the web toolbelt, there are subtle and more significant aspects which often go unnoticed. Before we get into that, though, let’s brush up on some HTML history. In the beginning, there was text Up until the early 1990s, the web was largely text based. There…
  • How to: Hand off a task

    Ian Lurie
    23 Oct 2014 | 8:23 am
    Ah, the handoff. Passing a task along to a co-worker seems simple: Send a quick e-mail, or say, “OK, all yours” and you’re done. Wrong. That’s the kind of handoff that sends everything swirling down the potty. There’s a right way to do handoffs. I did a SlideShare about how I approach handoffs. Have a look: You have it? Tips for successful business handoffs from Ian Lurie As always, this is just my thinking on the subject, and I’m not a business process expert. I’m just a guy who’s seen all manner of business horrors. The post How to: Hand off a…
  • Google to Localize Call Extensions. Hurrah?

    Timothy Johnson
    21 Oct 2014 | 8:30 am
    Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature, local advertisers will get the added benefit of call tracking while keeping the friendly feel of a local area code number in the search results. How do I set it up? Easy! Google will automatically transition all eligible local phone numbers where available.
  • How I Know Which of Your Links Are Bad – Link Profile Review Tips

    Travis Brown
    16 Oct 2014 | 7:29 am
    Link profile maintenance is an unavoidable, recurring task important to the health of your website. Even if you haven’t done anything shady in the past, it is well worth it to pop open the links pointing to your site in Google Webmaster Tools to find out what Google is looking at in regards to your site’s links. Now, if you received a penalty message, the time is nigh to detect and squash the bad links. Either way, reviewing links for preventive measures or a penalty is much the same: look for patterns or negative aspects of external linking domains. The first step is to pull link data…
  • The Big Idea (a Camp Counselor’s Guide to Inspiration at Portent)

    Brea Starmer
    14 Oct 2014 | 9:30 am
    I am a camp counselor.  You know the kind: clipboard in hand, singing loud and off-key, with a huge smile plastered on my (no-makeup) face.  I know all of the ways to identify a Cedar tree, how to cook beef stew in aluminum foil on the campfire, and the best bed-time stories for a 12 year-old.  I know the cure for the occasional case of homesickness and often think I am invincible to inclement weather. Growing up as a camper, then a camp counselor, and now a trainer of counselors has taught me many lessons.  The parallels of working with sixth grade campers to working with marketing…
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    solar news HubSpot

  • A Key Element In Solar Panels – Efficiency

    22 Oct 2014 | 8:49 am
    While solar energy is most often associated with the production of electricity, heating is also a major platform. While heating isn’t particularly difficult, efficiency in doing so is the key to saving wear and tear on your system. A Key Element In Solar Panels – Efficiency The sun produces a ton of energy, but solar panel systems have historically been very inefficient at converting it. With improving technology, efficiency has improved to the point where most panel systems can easily produce enough energy to heat water for the home and pools. There are efficient and inefficient ways…
  • A Bright Future for Solar Energy: An Alternative Energy Source

    22 Oct 2014 | 7:49 am
    I was first introduced to solar energy in the movie, Race the Sun with James Belushi and Halley Berry in the lead. It was a story about low- income and under achieving Hawaiian students encouraged by their teacher to join the Solar Car race. In the movie, a car shaped like a cockroach and covered with solar panels used the sun’s rays as an alternative energy source to run the car. Solar energy is the light and the heat from the sun. Solar energy is free and its supplies are unlimited. There are n air and water pollution caused about by using solar energy. But there is still some impacts on…
  • Advantages and Disadvantages of Solar Energy

    13 Dec 2013 | 12:36 pm
    Do you want to know what are the advantages and disadvantages of solar energy? alternative energy like solar energy is starting to turn into known as the longer term energy source, and i am satisfied to mention that i am alable harnessing solar energy in my home. With the upward push of electricity and heating gasoline prices anticipated in the near long run, it is likely that more other folks will start having a look at sun and other forms of renewable energy to run their properties. 1. What Are the main disadvantages of the usage of solar energy? solar energy methods is also tricky to put…
  • A Peek on How Folks View Home Vitality

    9 Dec 2013 | 12:10 pm
    Once you hear the phrase “dwelling vitality” what first involves your thoughts? So that you think you’re alone in your view of what dwelling vitality is? Do you think that one way or the other, you need to know more and expand your views about dwelling vitality? Well, listed here are some completely different views on dwelling vitality and a critique of them: 1) Costly – That is the most agreed upon view of dwelling vitality today. Folks think that dwelling vitality and financial savings do probably not go together. As people will let you know, living a snug life costs cash, and never…
  • The Disadvantages of Solar Energy

    9 Dec 2013 | 7:42 am
    Despite the fact that solar energy has been used for many years, the technology is still generally considered again. As people focus too much on the benefits , therefore , the disadvantages of solar energy are often overlooked , and many fall pray difficulties , investing a lot of money on a solar panel might not even work properly , for one reason or another . If you are really serious about solar energy to provide your home with electricity , so you will see that a deep understanding of its disadvantages is crucial. Thus, if you do your research properly , and weighs each point carefully ,…
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    Local SEO Guide

  • How to Claim a Groupon Merchant Page (Or Not)

    Dan Leibson
    24 Oct 2014 | 7:52 am
    Groupon made a big splash a couple of days ago by announcing the launch of Merchant Pages. Merchant Pages is an attempt by Groupon to leverage their daily deal ecosystem and channel local businesses into a local directory type site similar to Yelp. As it relates to the local search space, a new business listing [...]The post How to Claim a Groupon Merchant Page (Or Not) appeared first on Local SEO Guide.
  • When Is a 5 Star Review Not A 5 Star Review?

    Dan Leibson
    23 Oct 2014 | 8:18 am
    The answer is when Google My Business is aggregating and averaging out your reviews. In Google My Business math these nine different 5 star reviews average out to a measly 4.9. For a company that has ~2,000 Ph.Ds in it’s employee, has written one of the most sophisticated computer applications in human history and is [...]The post When Is a 5 Star Review Not A 5 Star Review? appeared first on Local SEO Guide.
  • Google Testing Carousel Expansion?

    Dan Leibson
    21 Oct 2014 | 11:56 am
    Google has been testing replacements for their local carousel and local pack design for a while now.  So I was a little surprised when I saw this screenshot. What’s so interesting about this is that a carousel for moving company results would represent an expansion of the carousel user interface, as opposed to all the tests [...]The post Google Testing Carousel Expansion? appeared first on Local SEO Guide.
  • New Google Mobile-Local Results?

    Dan Leibson
    18 Oct 2014 | 10:51 am
    Cori Shirk just shared a new Google mobile-local universal one box: This appears to be a test bucket as after several minutes of trying I am unable to trigger a similar looking result. For a quick comparison this is what the current mobile one boxes look like: The new design is much cleaner then the [...]The post New Google Mobile-Local Results? appeared first on Local SEO Guide.
  • Are You Ignoring Apple Maps Bozo?

    Andrew Shotland
    16 Oct 2014 | 2:07 pm
    Just popped a post up on about the importance of remembering to update business data in Apple Maps. “Today a retailer client, let’s assume they are called “Bingo’s”, pinged me because they had sold one of their locations, let’s say to “Bozo’s”, and their brand was still appearing on the business’ Yelp profile. So [...]The post Are You Ignoring Apple Maps Bozo? appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
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    Internet Marketing Ninjas Blog

  • How To Hire An Online Influencer For Your Company

    Ann Smarty
    20 Oct 2014 | 6:30 am
    Your company is looking to expand their content and social marketing strategies, or I assume so if you are reading this post. That’s great! Using content and social media to expand brand awareness and engage with your customers is a fundamental element of marketing in this digitally focused world we now live in. It is also one of the more stable means of advertising, thanks to a highly saturated market and an endless platform. The first step is hiring a blogger, but you don’t just want any old writer for the task. You want someone who is going to take your blog to new heights, and…
  • 10 Best Tweeting Tips to Take Home

    Ann Smarty
    13 Oct 2014 | 6:35 am
    Twitter is the number one tool for marketers everywhere. Yes, there are plenty of posts out there talking about other platforms, including somewhat more obscure ones. But we all know the truth: Twitter is King. It has a huge audience, an open platform, and an endless wave of opportunities for use. It is the perfect tool to be seen. When you use it, you have to stand out from the crowd. As a marketer, or just someone who has something to market, you have to keep up with the latest tips for doing this. These are the ten best for Twitter as it is today. Create Twitter Lists and Actually Use Them…
  • The Pricing Challenges in eCommerce

    Deborah Anderson
    10 Oct 2014 | 9:53 am
    Finding the right price for your product or service could be the difference between making a profit or not making a profit. It could also be the difference between surviving as a company and not surviving as a company or small business. In this economic crunch, since 2008, it has been challenging to identify that sure-fire way of continuing to make a profit, and part of that lies in the way that products and services are priced. This is especially true when it comes to internet pricing in the eCommerce online world. Difference Between Online Shopping and Traditional Shopping There is a…
  • Google Updates, Links, Content Marketing: @JimBoykin at #Pubcon

    Ann Smarty
    8 Oct 2014 | 11:59 am
    If you rank for a commercial phrase, you are much more likely to be under radar (the more valuable phrase, the more chances are you may be penalized) The data takes time to refresh. Panda Updates Penguin Updates (Penguin 3.0 is due any time now. October, 4 is the last time Google made a Penguin refresh.) Monitor your links, do pre-emptive link pruning and Disavow. Don’t use services that guarantee to get you out of Penguin update for cheap! Read more about this here Payday Loan Updates Those updates target all commercial phrases (high cost-per-click volume + high search volume. Use…
  • A Detailed Look Into Instagram Hashtags

    Ann Smarty
    6 Oct 2014 | 6:28 am
    Hashtags are pretty much a permanent feature on the Internet now. We use them on social networks, and even on sites where they don’t work the way they were intended. That is just a part of the overall appeal… they have multiple purposes, one purpose decided through popular culture and the way users decided they wanted to apply it. While being around for ages, Instagram seems to really pick up in marketing circles only now. If you are using Instagram for your business, embracing the solid hashtagging strategy is a must. Let’s take a detailed look into hashtags, and how they…
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    Posts from the Econsultancy blog

  • Nine online marketing statistics we've seen this week

    Ben Davis
    24 Oct 2014 | 6:44 am
    Dinosaurs not included. Here are the most interesting digital and marketing stats we've seen this week. This week's crop takes in budget supermarkets, YouTube, retargeting, McDonald's and, of course, social media. As always, if you want more extensive research and up to date stats, see the Internet Statistics Compenium. Let's go..Earning potential of YouTube Video advertising itself, despite the increasing popularity of video, is currently not much more than 10% of online ad spend, according the the IAB's figures below. YouTube represents around 40% of online video consumption. YouTube is…
  • A lesson in agile marketing from Airbnb and Waterstones

    David Moth
    24 Oct 2014 | 5:31 am
    Everyone loves a heartwarming tale of brands spinning potentially negative news into a huge PR win. We saw it earlier this year when TrekAmerica jumped on the hashtag #GiveGregAHoliday and scored a huge amount of press coverage for zero investment. And now this week Waterstones and Airbnb have given us all a lesson in agile marketing after seeing an opportunity for PR gold when a Texan man got locked inside one of the former’s London bookshops. Read on to find out what happened, or for more on this topic read our post on 23 nimble examples of agile marketing from ecommerce brands. And to…
  • Spectacular and other over-hyperbolised things we found on the internet this week

    Christopher Ratcliff
    24 Oct 2014 | 3:13 am
    All the best stuff from the internet we found this week, presented in an easily digestible form. Think of us like a mother sparrow and you as our hungry little sparrow babies while we lovingly regurgi… no I refuse to carry with that metaphor. Apologies. Here’s the weekly round-up. I guarantee nothing featured here has passed through any of our digestive systems.Weather Gif Telling you the weather in your current location via the medium of gigantic Gifs. What's the point of this? Well exactly. Does it actually work? Well exactly. Here's the five day forecast... "It's just pictures in a…
  • Five definitions of multichannel marketing (including obligachannel)

    Ben Davis
    24 Oct 2014 | 2:23 am
    I'm currently undertaking a project where I ask people what multichannel marketing is. Part of the time I wonder if it's a distraction or even a siren, beautiful but dangerous to pursue. Many a company has been successful through conservatism or even through making bold decisions about how a customer can't engage with the company - think of GiffGaff choosing not to have a call centre but rely on online communities for support. Think of Primark refusing to sell online. These are my definitions. They're ordered in increasing sophistication. Definition five represents the holy grail and I think…
  • Three Facebook trends that you may not be aware of

    Ornaith Killen
    24 Oct 2014 | 2:14 am
    This week at Econsultancy Towers we hosted a few roundtables, one of which was 'Facebook: Optimising and Measuring the world's largest social media platform'. For those of you that have attended a roundtable before, you'll be aware that we hand out a trends briefing, which is an up-to-date document on trends, pulled together by the research team before the event. For those of you that haven't attended a roundtable before, you'll know what to receive when you do go. I wanted to share the trends with you, as Facebook changes so frequently that it's always good to keep ourselves informed. Some…
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  • Manufacturing Team Solders for Kids!

    Stacey Stingley
    24 Oct 2014 | 12:17 pm
    Earlier this week the manufacturing team at Fathom spent several hours working with the RePlay for Kids organization, learning how to solder. Our goal was to repurpose toys for children with disabilities, who need custom controls to play with their battery-powered toys. Led by Edie from RePlay for Kids, we had a wonderful time learning how to carefully take the toys apart, solder new cconnections to the internal switches, and then carefully put them back together. In the end they look like new or close to it! Lessons Learned: Soldering is fun! It isn’t “child’s play” taking apart…
  • How Hospitals Should Respond to Ebola on Social Media

    Joshua Platt
    22 Oct 2014 | 1:28 pm
    With the current news and hype over reported cases of ebola in the U.S., healthcare providers have a great opportunity to serve their communities. By dispelling myths and instilling confidence that they are taking the appropriate measures to ensure their community will be safe, health systems can help calm a panicked public. A good communication tool to use for this purpose is social media. Don’t ignore the situation like an ostrich. Post a statement. Communicating with your community and patients is critical at a time when they are looking to their healthcare provider for information on a…
  • Thought Leadership, Why’s That Important?

    Matt Leininger
    22 Oct 2014 | 6:00 am
    Thought leadership is a term that is becoming more and more common in the manufacturing industry. When I think of “thought leadership” many concepts come in mind that create this visual representation of someone who is an expert in their industry, but there is so much more to it than that. So I plugged the term “what is thought leadership” into a little known search engine called Google, this was its response: Sounds pretty awesome if you ask me.  People anticipating your next bit of knowledge, coming to you for advice, admiring you for all of your accomplishments, how do you become…
  • Delivering Buyers a World-Class Education

    Paul Richlovsky
    20 Oct 2014 | 1:11 pm
    I need to proclaim my love for Eric Wittlake’s recent post in Business 2 Community, where he talks about the underlying message behind a LinkedIn event he attended (Tech Connect 14). In it, the founder of Khan Academy, Salman Khan, talked about his vision of delivering a “world-class education.” Wittlake takes this message and runs with it, challenging marketers to rethink their approach to content quality. Essentially, Wittlake says that B2B buyers aren’t only raising their expectations—they’re restructuring them at an elemental level. The old expectations…
  • How Permission-Based Marketing Can Help Your Company’s Digital Efforts

    Phil Van Treuren
    17 Oct 2014 | 10:36 am
    Is your company interrupting potential clients with your digital marketing initiatives, or are you seeking their permission to share useful content with them? If you’re only doing the former and not including the latter, then you might want to reconsider your digital strategy. Marketing guru Seth Godin was the first to coin the distinction between permission marketing and interruption marketing. Traditional media heavily relies upon interruption marketing, a method which involves purchasing the right to interrupt your target audience with advertising. Billboards, TV commercials and radio…
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  • Updated: SEO For Beginners

    Shaun Anderson
    22 Oct 2014 | 7:32 pm
    If you are new to SEO, I hope you’ll find my updated ‘beginners guide’ to search engine optimisation of use. Please share if you do :) You can now hire me to help with your seo efforts, direct through my website. See
  • Create Unique Meta Descriptions For Scraper Sites Benefit Only

    Shaun Anderson
    22 Oct 2014 | 1:44 am
    Here’s an old school geeky test set to illustrate something I’ve long wondered about. A post on the run of the mill, natural text meta description. Google has said for years “create unique meta descriptions”. If you follow that advice to the letter – all you are doing is giving somebody else free text for their spam site. […] You can now hire me to help with your seo efforts, direct through my website. See
  • CONFIRMED: Google Penguin 3 Update October 2014

    Shaun Anderson
    24 Sep 2014 | 8:02 pm
    It's guaranteed you'll hear a lot about "Penguin 3" from UK seo experts over the next few months. It's not something you want to experience for yourself. Here's my take.... You can now hire me to help with your seo efforts, direct through my website. See
  • Observation on Traffic Declines and Ranking Fluctuations in Google SERPS

    Shaun Anderson
    24 Sep 2014 | 8:02 pm
    When can your site be 100% RELEVANT and 100% NOT RELEVANT? When Google flicks a switch.... that's when. You can now hire me to help with your seo efforts, direct through my website. See
  • Google Censoring Negative Predictive Searches in Celebrity AutoComplete Results in the UK

    Shaun Anderson
    24 Sep 2014 | 8:02 pm
    Is Google censoring autocomplete suggestions on celeb searches in the UK? You decide... You can now hire me to help with your seo efforts, direct through my website. See
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  • Regret Nohing… Almost. How I Learned to Stop Failing and Love the Checklist.

    Jen Cobb
    22 Oct 2014 | 9:58 am
    You know that sinking feeling in the pit of your stomach that comes after you realize you’ve made a big mistake? (HINT: It’s similar to what the man with this tattoo will be feeling when he learns how to spell.) REGRET. It SUCKS. As humans, we’ve all experienced our fair share of moments of regret – but one of the settings we’d, or at least I’d, like to avoid this feeling in most is at work. These days, when time is money, getting things done quickly is a great skill to have. Unchecked though, it can backfire. When we rush through things too quickly without employing checks and…
  • Are You Keeping Up? Another New Development for Google AdWords’ Mobile Search Ads

    Nora Park
    9 Oct 2014 | 12:39 pm
    Google has been coming out with so many new features, products and ad formats lately it’s hard to keep up. It seems like every time I get off the phone with our Google reps I’m thinking, well that’s nice to know, glad they remembered to tell us that little secret! They themselves admit that there are so many new developments, it’s hard to stay on top of it all. But that’s my/our job and it sure keeps our blog busy! Google AdWords announces changes to mobile text ads The announcement I’m covering today is one that I do believe will make more of an impact than some. It’s a fairly…
  • How to Expand Your Display Network Targeting by the Click of a Button

    Rachel Schwachtgen
    2 Oct 2014 | 11:59 am
    Making sure ads are shown in the right place at the right time is key for any advertiser. Within the Display Network, we all know there are many ways to accomplish this, from managed placements to remarketing to topic and interest targeting. One tactic that might not be as commonly known is Display Targeting Optimization (DTO). Ever heard of Display Campaign Optimizer (DCO)?  DTO is a variation of DCO, with a few more advanced targeting features. This is done strictly in “Display Network Only” campaigns and is done at the ad group level. It works with your existing targeting options and…
  • Dynamic Sitelinks are Active on Your Google Adwords Account

    Nora Park
    25 Sep 2014 | 10:08 am
    I’ve written about sitelinks before (Update: New Google Ad Extensions) and I’m a huge fan, but the latest release surrounding ad extensions had me a bit concerned. Dynamic sitelinks are automatically generated text links that appear below your ad, just like regular sitelinks. My concern? For one, I’m wary of anything that is automated and not fully transparent within Google (I’m a bit of a control freak), second, there is no reporting available to see what the actual text ended up being in the dynamic sitelink or the page it drove to. There is a silver lining however, clicks on…
  • Recent Updates to Google AdWords & Bing Ads

    Ryan Campbell
    17 Sep 2014 | 11:17 am
    On September 9th I gave a talk at an SEMpdx event titled “Back to School“. I was asked to review changes in PPC that occurred over the summer. There were some exciting and controversial changes to cover! My presentation is embedded below: Google AdWords & Bing Updates – Summer 2014 from Add3 AdWords Updates AdWords migrating from PLA to Shopping campaigns AdWords introducing Display Select AdWords changing close variant match settings AdWords Dynamic Site Links Bing Updates Bing interface changes Bing auto tagging updates Bing Enhanced campaigns These changes were met…
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    Ker Communications

  • Google’s Penguin 3.0 Update Finally Rolled Out

    Nick Ker
    18 Oct 2014 | 8:49 am
    If you have a site that has been hit by Google's Penguin Algorithm Update, you have been anxiously waiting for the refresh. And waiting, and waiting, and waiting... Google’s Penguin 3.0 Update Finally Rolled Out is from Ker Communications
  • Outdated SEO Ideas People STILL Believe

    Ker Communications
    18 Sep 2014 | 5:55 am
    SEO is a mystery to many people - mostly because of misinformation and old concepts that may have worked but don't do anything but harm a site's rankings. Outdated SEO Ideas People STILL Believe is from Ker Communications
  • Google Officially Drops Authorship from Search Results

    Ker Communications
    29 Aug 2014 | 10:51 am
    Google will no longer use author profiles to track who writes what content at all... Google Officially Drops Authorship from Search Results is from Ker Communications
  • Website Loading Speed and SEO

    Ker Communications
    27 Aug 2014 | 1:48 pm
    Speed matters. Google says so. But HOW does a site's page loading speed impact ranking in organic search? Website Loading Speed and SEO is from Ker Communications
  • About that Google Penguin update

    Ker Communications
    26 Aug 2014 | 12:24 pm
    One thing is certain: if you have any doubts about whether or not the links to your site could trigger the Penguin filter, now is the time to do a link audit... About that Google Penguin update is from Ker Communications
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  • Hello world!

    8 Oct 2014 | 12:52 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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  • How Social Media Has Changed Charities Forever

    Laura Phillips
    23 Oct 2014 | 3:40 am
    The entire notion of campaigning has been to engage and increase your audience, so it makes sense that Social Media was a natural platform for charities to utilise. But what effect has it had? How are charities making the most from Social Media, and is there anything else they could be doing to use budgets more effectively and grow their reach? Here’s what charities can expect from leveraging Social Media. Reaching People From the ALS Ice Bucket Challenge to Movember, the No Make Up Selfie to Refuge, very few people remain untouched by charities through the power of Social Media. The…
  • How SEO and Content Marketing Work Best Together

    Andy Williams
    21 Oct 2014 | 5:15 am
    This is the transcript for our new video. Andy:    Hi. James:    Hi, guys. Andy:    So today we’re going to be looking at SEO and content marketing. We’re going to look at how the two should be working together in a joint campaign, the benefits of it, and why you need to incorporate the two, and the sort of results that you should be seeing on the back of it. James:    I think the best place to start then, Andy, is a question to you. Why is SEO still important? Andy:    Okay. Well, SEO is still massively, massively important, but I think it’s had a bit of a…
  • Social Media ROI: Is It Worth It?

    Andy Williams
    21 Oct 2014 | 3:48 am
    Social Media – still a taboo subject for far too many companies. It’s also often overlooked as a genuine marketing tool. But this needn’t be the case. Social Media is both an effective marketing tool that delivers strong ROI – but only if used correctly. Let’s look into this further. Many preach its importance, but the causal individual use of platforms like Twitter and Facebook possibly make companies shy away from understanding their true value as part of an online marketing campaign. The belief that Twitter and Facebook are simply full of teenagers recording their…
  • AdWords For Charities: Get $10,000 In Free AdWords Ad Spend!

    Tara West
    16 Oct 2014 | 2:50 am
    As a charity, you rely on getting your message out there about the great work you do, in order to encourage donations and fundraising activity. This means marketing is naturally important to you, but as a non-profit organisation you need to ensure you’re using your budget as effectively as possible. Well how about if you could market your charity to a huge audience who are already guaranteed to be looking for what you want to promote, and it wouldn’t cost you a penny? With Google Grants, this is a reality. What Is Google Grants? Google Grants is a system whereby non-profit organisations…
  • How Should Non-Profits Use Digital Marketing?

    Laura Phillips
    15 Oct 2014 | 4:02 am
    Hello. Today I just want to do a quick video regarding how a non-profit should use digital marketing and what it can actually do for them. Traditionally, charities and non-profits are quite still centred or seem to be centred around telephoning people, traditional mail, TV advertising, events, stuff like that. Now that’s all good, but obviously times have moved on, and digital is quite a big deal these days. It has a lot of benefits for any business, but obviously in your non-profit situation, you need to be maximising on every piece of marketing you can do and obviously cutting costs…
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    Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

  • The Mindware Recode anti-product launch

    Andrew Wee
    12 Oct 2014 | 11:55 pm
    Note: This is a long-ish read, which may take 10 minutes to go through (but it’s worth it).There is a saying by motivational speaker Zig Ziglar that goes “You can have everything in life you want, if you will just help enough other people get what they want.”For most of my 20-year career (most of it spent online, thought the same principles of relationship building and business building apply as much to virtual business as much as brick-and-mortar ones), I’ve focused on a couple of values:Say what you do when you teach, but more importantly do what you say.Understand the expectations…
  • Hitting 41 and going for the next lap

    Andrew Wee
    26 Sep 2014 | 6:08 am
    Click here to view the embedded video. So, September 24 was the day, in the words of a Facebook friend, I unlocked an achievement and hit level 41.Foie GrasI also unlocked a new achievement, gaining about 5 lbs over the course of a meal. Here’s the evidence.This post should have been posted then, but stuff came up, writing was delayed, so this happened.At the same time, I was thinking back on what I’ve been doing over the past 15+ years.Back then I was 23, the year was 1997 when I started doing “Internet stuff”. My first gig was as a web team leader at one of…
  • How to get what you really want

    Andrew Wee
    27 Aug 2014 | 9:59 pm
    Click here to view the embedded video.Are you happy with everything you have right now?If so, stop reading this and head elsewhere.If not, read on.The following steps will help if you want to be successful in business and/or your personal life:Having goalsHaving a way to reach those goalsReaching those goalsSounds easy, doesn’t it? I guess most of us know what we need to do. But we don’t do it. The execution is a different thing.I’ve worked out some steps that help me get what I need to get done about 95% of the time (I’m human after all).Let me break them down.Having…
  • Kindle writing challenge week 1: $1,000 on the line

    Andrew Wee
    23 Aug 2014 | 5:29 am
    Click here to view the embedded video.Note: If you haven’t checked out the original post, you can read it Kindle writing challenge, you can go read it now. It’s ok, I’ll wait.Ok, read it? Cool.We’re into day 9 of the challenge and with $1,000 on the line for meeting the target, you can look at my progress at the Google Doc I created to track my progress.Having not written anything that was long in the past 6 months, it took some momentum to get started again, but once I got going, it became quite easy.At the end of week 1 (ie: day 7), I’m at 3,871 words, beating…
  • kickassmarketer shows you how to pwn mobile CPA marketing

    Andrew Wee
    19 Aug 2014 | 11:25 pm
    Click here to view the embedded video.Dan Matejsek (pronounced ma-tay-sek), also known as kickassmarketer, recently posted a 48-minute long video in AffPlaybook, which could shed a lot of insight for new and experienced mobile marketers.As an experienced affiliate and now offer owner, Dan has generated revenue in the 8-figure range with Android apps.While I am already familiar with several aspects of mobile marketing, Dan shared a number of points from his presentation which are new to me and key to making a mobile campaign with a higher chance of success.Here goes:While affiliates are very…
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  • Finding The Perfect Length of Blog

    Andy Kinsey
    21 Oct 2014 | 4:01 pm
    The most common question I get from new website owners, where the website contains a blog, is “how long should each blog be?” It’s a question that there isn’t actually a definative answer for, primarily because each website and audience wants something different – and if an audience is as wide, varied and awesome as the SEOAndy audience then they want a mix of long and short posts. Anything from 5000 words to 250 words could be right, only experience will show you. This said there are some good bits of research which show what the average “ideal…
  • The SEO Checklist for New Websites

    Andy Kinsey
    20 Oct 2014 | 2:10 am
    When you are launching a fantastic new website you, like any website owner, wants the best for that website. You want it to gain traction quickly, build your brand, and most importantly grow your business. However, the reality is that without basic SEO you are going to struggle. Today, I want to introduce you to my SEO Checklist for New Websites. It’s a free downloadable guide to ensuring that with a little work you can ensure your website gains the traction you want and pushes your business forward. This guide is about guiding you through the basics of what I believe every new website…
  • Top 4 Strategies to Generate Traffic to Your Website

    Jaime Jay
    9 Oct 2014 | 3:00 am
    If you have ever wondered if there was a secret formula to driving traffic then you are in luck. No, there isn’t. See, now you don’t have to worry about whether or not there is some secret online traffic software that you can just plugin in the name of your product, service or website address and then just sit back and watch all these potential customers flock to your site. There are methods you can utilize that will greatly enhance your online presence, but it does take some work. Ugh, that dreaded word… work. More often than not, people think they can purchase a program or…
  • How To Do SEO, In Less Than 10 Minutes a Day

    Andy Kinsey
    26 Sep 2014 | 3:00 am
    Do you want great search rankings? in less time than it takes to drink a cup of coffee I recently took part in a conversation in a Facebook Group. The conversation centred around SEO on websites within the wedding industry. One of the biggest ideas being thrown around was that SEO takes forever. The reality, in my experience, is that it doesn’t need to take hours a day, indeed just 10 minutes a day performing simple SEO tasks will help you to gain higher rankings and better quality of traffic. To help you get started here are 50 SEO tasks you can do in less than 10 minutes… Survey…
  • Apple and U2 – Push Marketing Goes Bad

    Andy Kinsey
    25 Sep 2014 | 1:00 am
    With the launch of a new range of Apple iPhone’s, Apple forced 500,000,000 iTunes account holders to recieve the new U2 albume Songs of Innocence. There was no purchase, no request for permission to accept the download, nor permission to add it to devices. The results of this push marketing by Apple were a massive backlash felt around the world. This isn’t the first time we’ve seen big companies fail when “pushing” their marketing on to it’s users – but the reality is usually a smaller backlash than the global one Apple and U2 have felt from their…
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    Brick Marketing - SEO Marketing Solutions Company » Brick Marketing Blog

  • How to Improve Your AdWords Keyword Quality Score

    Danielle Bachini
    24 Oct 2014 | 6:00 am
    If you want to improve the placement of your Google AdWords ad on the results page, you need to improve your ad rank. Ad rank is calculated using a combination of bid amount and Quality Score. So essentially, you can’t just throw money at Google and see a boost. The ad’s Quality Score needs to be good too. At the keyword level, Quality Score is an estimate of the quality of your ads and landing pages triggered by that keyword. The score is determined on a scale of 1 to 10, 1 being the lowest and 10 being the highest. You can find details on each keyword’s Quality Score by clicking on…
  • Blog on a Daily Basis (If You Can)

    Nick Stamoulis
    23 Oct 2014 | 6:00 am
    According to HubSpot’s 2013 State of Inbound Marketing Report: Seventy-nine percent of companies who have a blog report a positive ROI for inbound marketing this year, compared with just 20% of those companies that do not have a blog. In fact, 82% of marketers who blog on a daily basis acquired a customer using their blog, as opposed to 57% of marketers who just blog monthly – still an impressive statistic! Basically, this data is telling us that blogging on a monthly basis is good, but blogging on a daily basis is even better. If you’re currently in the “monthly basis” group,…
  • Is Your Content Covering the Whole B2B Buying Cycle?

    Danielle Bachini
    22 Oct 2014 | 6:00 am
    If you’re a B2B marketer looking to grab the attention of B2B decision makers that would be interested in your product or service, there’s no better way to do so than to be publishing quality online content on a regular basis. This excerpt from a Forbes article says it all: Consumers tune out TV commercials, look past billboards and print ads, and ignore buttons and banners online. They search and find the information they want when they want it. To reach customers nowadays, especially on the Internet, you have to tell them, not sell them. In a survey by Roper Public Affairs, 80% of…
  • The Time to Invest in a Responsive Website is Now

    Danielle Bachini
    22 Oct 2014 | 6:00 am
    There’s been a lot of industry chatter recently about mobile user experience and its effect on search ranking. Mobile user experience isn’t currently a ranking factor, but Google has strongly implied that it will become one. A Google spokesperson told Search Engine Land: “Because at Google we are aiming to provide a great user experience on any device, we’re making a big push to ensure the search results we deliver reflect this principle. We want users to be able to enjoy the web wherever they are.” Further evidence that Google is heading in this direction are the mobile friendly…
  • When It Comes to Web Design, Less is More

    Brick Marketing
    22 Oct 2014 | 5:55 am
    Comparing today to say 10 years ago, a lot has changed in terms of the internet. Back in the early 2000s, a large percentage of people accessed the internet via dial-up or DSL. Today, the majority of users access the web via high-speed broadband connections or super-fast 4G wireless networks. Our infrastructure is capable of handling high definition images, extensive multimedia, and interactive content. However, many sites are going in the opposite direction and are aiming for more simplistic and streamlined websites. So why are web designers and developers heading for focused and simple…
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  • Hello world!

    8 Oct 2014 | 12:52 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    Vertical Leap » Blog

  • Have I been impacted by Penguin 3?

    Lee Wilson
    23 Oct 2014 | 1:58 am
    Last Friday Google released Penguin 3.0 and, while much speculation surrounds this launch, my focus is on helping website owners that are questioning how and why this may... Read more The post Have I been impacted by Penguin 3? appeared first on Vertical Leap.
  • Highlights from ad:tech London

    Chloe Menage
    22 Oct 2014 | 6:10 am
    ad:tech is the world’s largest marketing, media and technology marketplace with nine events taking place throughout the year across Europe, Asia, Australasia and North America. The ad:tech London... Read more The post Highlights from ad:tech London appeared first on Vertical Leap.
  • Social media fails and wins – 10 lessons for us all

    Steve Masters
    21 Oct 2014 | 8:28 am
    Over the past decade, social media has matured from being something that many regarded as a fad, to something that those same people are now checking constantly through the day.... Read more The post Social media fails and wins – 10 lessons for us all appeared first on Vertical Leap.
  • ad:tech London 2014 – top picks of the free seminars

    Chloe Menage
    21 Oct 2014 | 12:24 am
    Anyone who’s anyone in the world of digital marketing and media will be at this week’s ad:tech event. With a huge number of exhibitors and keynote speeches from... Read more The post ad:tech London 2014 – top picks of the free seminars appeared first on Vertical Leap.
  • Social media rehab: ten things you need to stop doing immediately!

    Heather Clark
    20 Oct 2014 | 7:22 am
    Despite the best of intentions, social media crimes are being committed by companies on a daily basis. Some will make social media managers wince, whilst others are a... Read more The post Social media rehab: ten things you need to stop doing immediately! appeared first on Vertical Leap.
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    Have Results SEM Blog

  • 2 WordPress Tools to Increase Leads and Customers

    Mina Adly Younan
    10 Oct 2014 | 8:49 am
    One of my favorite things in my job is that I get to stumble upon hundreds of websites every month. And what is even more special is that most of these websites are owned by Marketing, SEO, or Advertising companies; so they have a lot of hands on the trending tools to capture more visits, enhance their sites' quality or to change their visits into revenue.As everyone now is familiar with creating a cheap and quick, yet professional and responsive website, through WordPress themes and Plugins, You can see how quick ideas are turning into.. Plugins. :)And with that in mind, it was a big catch…
  • Advanced tips and tricks for students conducting online search with Google - infographic

    Mina Adly Younan
    8 Oct 2014 | 11:58 am
    As I am back to school studying Business Administration and have a loot of research to do, my wife sent me an interesting infographic she's stumbled upon this morning to help students (like me) better harness Google to conduct all their academic research "Professionally" and smartly.EnJoY!source:
  • 20 Reasons why Localization is Important to Website Conversion

    Mina Adly Younan
    3 Oct 2014 | 12:29 pm
    Thanks to the global reach of the internet, website localization is one of the best things you can do to increase website conversions. By creating a culture- and language-specific version of your website for each demographic market you target, you become a truly international business. All businesses, even small online retailers, can benefit from localization. In fact, you can’t afford not to have localized websites, and here are 20 reasons why.1. It offers global expansion and increased reach.Although English is still the predominant language online, other languages, most notably Chinese,…
  • Neil Patel's infographic for an ideal Blog design - infographic

    Mina Adly Younan
    26 Sep 2014 | 10:37 am
    Here is the latest infographic by Neil Patel showing his fans how an ideal Blog should look like through these eye-catching guidelines.Courtesy of: Quick Sprout
  • How to know where your visitors go when they leave your website?

    Mina Adly Younan
    26 Sep 2014 | 9:02 am
    How can I see which specific pages/URLs people visit after leaving my site? In other words, I can see the percentage of people that EXIT on a certain page, but I want to be able to see which links on an exit page they follow (i.e. what percent of the visitors to a certain page of our site click on each outbound link on our page)? Or are they just leaving our site without necessarily visiting an outside site we've linked to?Short Answer: You add this code to your link so it looks like:<a href="" onClick="javascript: pageTracker._trackPageview('/example');">Co name…
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    Digital Marketing Leeds | Online Marketing UK | Nebstone

  • The Future of ECommerce

    George Stevens
    16 Oct 2014 | 7:47 am
    Over the last 10 years, website owners have been racing to keep up as technology continues to develop and smartphones become every more dominant. With more and more people taking opportunities to go online on the move and our competition inevitably realising this mobile market, we need to make sure we’re ready for m-commerce… Portrait […]
  • PPC In 2014

    George Stevens
    14 May 2014 | 6:39 pm
    While SEO continues to face more problems and endless fighting with Penguins, Pandas, and Hummingbirds, pay per click (PPC) is going from strength to strength. As paid search continues to take market share away from organic and with PPC click through rates only set to increase, any serious business should be carefully considering where to […]
  • Consumer Psychology and Ecommerce Checkout

    George Stevens
    27 Jan 2014 | 3:56 am
    You might have spent months building your ecommerce store and your marketing campaigns to bring potential customers flooding in, but in the end it all comes down to the smallest details. The difference between a purchase and just another click on the back button can be the colour of a button. Some of these statistics […]
  • ‘The Subway Guy’ – A man who gained millions by losing a few

    Jonny Baxandall
    21 Jan 2014 | 7:24 am
    In 1998, Jared Fogle, a student at Indiana University, weighed 425 pounds (approximately 30 stone). He was, at the time, consuming around 10’000 calories each day, the amount recommended for five people. “I was barely functioning as a member of society, forget being able to act like a normal 20 year old”, Jared reflects. “I […]
  • Creating Clarity and Suspending Disbelief with Animation

    18 Jan 2014 | 9:43 am
    The Power of Animation The ability of animation to do away with the traditional boundaries of conventional live film and create virtual worlds and characters is something that has always appealed massively to the marketers. Indeed it has redefined much of the video marketing industry and created an entire industry within it. As processing power […]
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  • The Art of Building Digital Products Customers Actually Want [Interview]

    Joe Putnam
    24 Oct 2014 | 6:00 am
    In this interview, we talk with Jason Amunwa of Digital Telepathy about the process they’ve come up with for building digital products that people want and use. Not only is Jason a really great guy, but he’s also the Director of Prouducts for Digital Telepathy and has helped to build and grow SlideDeck, HelloBar, Flare, andThe post The Art of Building Digital Products Customers Actually Want [Interview] appeared first on .
  • 10 of the Most Common PPC Mistakes and How to Fix Them [SlideShare]

    Joe Putnam
    22 Oct 2014 | 6:00 am
    Here at iSpionage we’ve collected and ranked over 100 million ad copy variations, 88 million keywords, and over 45 million websites over the past six years. After working with thousands of advertisers, we decided to publish a SlideShare presentation with the top 10 mistakes advertisers make and how to fix them. Click here to learn howThe post 10 of the Most Common PPC Mistakes and How to Fix Them [SlideShare] appeared first on .
  • 7 Areas Where Your PPC Account Is Leaking Money and How to Plug the Leaks

    Joe Putnam
    20 Oct 2014 | 6:00 am
    Did you know that small businesses can easily waste as much as 25% of their PPC (pay-per-click) budgets? That’s an awful lot of money being flushed away with nothing to show for it. The good news is you don’t have to sit, bleary-eyed in front of your computer trying to micromanage every single keyword orThe post 7 Areas Where Your PPC Account Is Leaking Money and How to Plug the Leaks appeared first on .
  • The 7 Deadly Sins of Social Media Marketing

    Joe Putnam
    17 Oct 2014 | 6:00 am
    Imagine you’re dropped from a plane and land on a foreign island with foreign people. The first objective is simply to stay alive. To survive. After that? Maybe you want to get the people on the island to trust you. You learn their language and do your best to respect their culture. If you playThe post The 7 Deadly Sins of Social Media Marketing appeared first on .
  • Is Your Website Design Killing Conversions?

    Joe Putnam
    15 Oct 2014 | 6:00 am
    A beautifully designed website can create a professional experience that puts you far above your competition because your website design is the foundation of how your business is perceived online. Many businesses along with their web designers put a great deal of focus on how they can best utilize the space they’re given to maximizeThe post Is Your Website Design Killing Conversions? appeared first on .
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    Heroic Search

  • Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers

    Jared Carrizales
    7 Oct 2014 | 4:45 am
    Working in the SEO industry in 2014 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job of […] The post Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers appeared first on Heroic Search.
  • Heroic Search Roundup: 9 Twitter Chats on Marketing

    Kali Hawlk
    18 Sep 2014 | 10:00 pm
    Looking for a new group of marketing gurus, leaders, and enthusiasts to join up with and talk shop? Consider turning to social media and joining a weekly Twitter chat. These hour-long sessions provide valuable ways to dive deeper into the industry and access to a huge number of people eager to share their ideas. We’ve […] The post Heroic Search Roundup: 9 Twitter Chats on Marketing appeared first on Heroic Search.
  • Back To School Ecommerce Stats

    Jared Carrizales
    14 Aug 2014 | 4:30 am
    As marketers, we’re always on the lookout for insight into the spending habits of the people we’re trying to reach. Today, the site search specialists at Nextopia have shared an infographic with us that gives us a glimpse into such information. The graphic itself illustrates common (and much-needed) stats including who’s spending the money, and what they’re spending […] The post Back To School Ecommerce Stats appeared first on Heroic Search.
  • 3 Types of Content People Care About

    Kali Hawlk
    30 Jul 2014 | 5:00 am
    You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or haphazardly slap an email campaign together, hit send, and cross […] The post 3 Types of Content People Care About appeared first on Heroic Search.
  • Can Reddit Help You Get the Word Out?

    Abbie Reedy
    2 Jul 2014 | 2:50 pm
    If you’ve heard of reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone.  Of all the social media outlets available to the masses, reddit might be one of the trickier to utilize effectively, and it is certainly not for every kind […] The post Can Reddit Help You Get the Word Out? appeared first on Heroic Search.
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    Digital Marketing News, Strategies & Tips

  • How to Ensure Brand Identity Consistency Across All Media

    Sukesh Jakharia
    20 Oct 2014 | 10:33 pm
    Companies strive, especially when first established, to develop a brand identity that represents the culture, ideals, and vision of the company. For potential customers to be familiar with a company’s brand to the point it is accepted as a household name, the brand’s identity must maintain consistency across all media. Consistency may be threatened when a company has a team of marketing professionals writing content and creating imagery for the website, social media, television, radio, print, and more. To remedy this issue, companies should: Develop a Style Guide Companies can…
  • What Web Developers Need to Succeed

    Sukesh Jakharia
    14 Oct 2014 | 11:42 pm
      Web developers are a misunderstood lot. Everyone knows that we need them, but unless you speak the language of code, few people really understand just how demanding their job is. For example, if you go to your developer with problems about your internet connection, then you might need to have a longer conversation about their job description. While development can be a rewarding career for the right person, it requires thick skin. In addition to being misunderstood, a developer has to be technical, detail-oriented, and cool under pressure. After all, you’re responsible for the…
  • Get Punchy: How to Design a Must-Have Loyalty App

    Sukesh Jakharia
    10 Oct 2014 | 1:36 am
    Ah, the punch card. It’s such a simple and pure concept: buy from the same retailer enough times, and you get a reward. While that concept may never die, the form has dramatically changed. Some small businesses still offer the small, punch-able piece of cardboard that you have to carry around in your wallet, but many entrepreneurs are now toying with ways to adapt the punch card to contemporary spending habits by creating loyalty Apps. According to eMarketer, people spent a staggering $25 billion on mobile purchases in 2012, and that’s up 81% from the year before. From a consumer point of…
  • How The Right Font Can Make or Break Your Brand

    Sukesh Jakharia
    2 Oct 2014 | 1:53 am
    Have you ever read hard-hitting news written in Comic Sans? …Yeah neither have we. If you’re not a web designer, font probably isn’t something you notice all that often. In school, many of us were taught to type essays in Times New Roman, and may have just stuck with that out of apathy. However, the secret that designers and increasingly marketers know is that font can dramatically shape your brand’s impression among your website users. Indeed, the shape of your copy and visual relationship of its letters are critical. They suggest who you are and what you’re selling (Times might…
  • How to Humanize Your Brand Through Storytelling

    Sukesh Jakharia
    29 Sep 2014 | 12:15 am
    What is it about garages? They’re supposed to be reserved for cars and junk that you don’t know what to do with. And yet, so many famous brands were born in them. From Amazon to Apple to Lamborghini, garages were incubators for brilliant, dedicated dreamers – and they’re the basis for why people love those brands. Think about it. Apple fans love that it started in a garage because it underscores the human element of the company: two guys toiling away, chasing a dream, too broke to work out of a proper building. That’s a compelling story. Too often, brands neglect the story behind…
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    Inbound Marketing, Search Engine Optimization & Content Marketing

  • 5 Qualities Your SEO Agency Needs to Have

    Market Domination Media
    21 Oct 2014 | 7:45 am
    Top organic rankings and a solid ROI requires a certain kind of SEO agency. Search engine optimization is a tremendous amount of work and it requires creativity and a complete custom approach for every client. What works for one website isn’t necessarily going to work for your website. A pre-determined “SEO package” is a fast ticket to getting your website penalized by one of Google’s algorithmic updates.Hiring the right SEO agency is crucial for your success online. The wrong company can severely damage your website and rankings, so look for the following qualities when vetting a…
  • How to Create a SEO Strategy to Attract Relevant Website Traffic

    Market Domination Media
    20 Oct 2014 | 9:12 am
    A successful SEO strategy involves more than just achieving top rankings and driving traffic to your website. You need to make sure that those top search engine rankings are actually delivering relevant traffic — the kind that is going to convert into new leads and sales for your business. Here are three simple steps to follow when creating your search engine optimization strategy that will help you attract the right kind of traffic.1. Identify your audience and target marketNobody knows your customers better than you. While you might be able to picture whom your target audience is,…
  • How to Create Engaging Content for a ‘Boring’ Business Blog

    Market Domination Media
    17 Oct 2014 | 10:44 am
    Let’s assume for a minute that you own a brand new tech startup. When you set out to create engaging content for your online marketing campaigns you have endless possibilities. You could put together in-depth content about your technology and how it helps consumers, create videos showcasing your product, discuss new trends in the tech industry, or even discuss company culture — people are fascinated with the tech and startup cultures.Now, let’s pretend that you own a business that sells nuts and bolts. Or maybe a printing company. Some businesses just don’t have the same “wow”…
  • 5 Key SEO Points Every Decision Maker Needs to Understand

    Market Domination Media
    16 Oct 2014 | 7:47 am
    After speaking with several high ranking executives throughout several large corporations we realized that the majority of these CEOs simply don’t really understand SEO in terms of the big picture. When they hear SEO they think keyword rankings — they don’t understand how SEO really works and what kind of effort is truly required to create a successful search engine optimization campaign.When it comes down to it a CEO should be concerned with the operation of his or her company and not every little detail of a successful SEO strategy. In an effort to help decision makers and CEOs…
  • 5 Reasons Live Chat Can Improve Your Website Conversions

    Market Domination Media
    15 Oct 2014 | 6:04 am
    Your website is one of the biggest assets your business has, and business owners are constantly looking for was to improve the number of leads and sales their website generates. Most rely on lead capture forms and call-to-actions that includes their company phone number, but what about utilizing live chat to help improve conversions?You have probably visited websites that featured automated (and annoying) live chat features — and for this reason many business owners don’t think about using the feature on their own site. There is a way to make it work without disrupting your website…
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    Alessandro Marrella's Blog

  • A new adventure

    Alessandro Marrella
    29 Sep 2014 | 12:21 pm
    Warning: this is going to be a personal life and studies related post, if you are not interested in it, just skip it Finally graduated!Hello dear readers! Sorry for the very long time I didn’t post but a lot has been going on in my life.First of all: I graduated from my Bachelor’s Degree in Business Administration at the University of Verona.Now it’s time for a new adventure in Pisa! I will be studying a 2-years M.Sc. in Business Informatics (Computer Science applied to Business). You know, just to make life a little bit more complicated (and to follow what I am interested…
  • Some news about me and summer announcement

    Alessandro Marrella
    4 Aug 2014 | 8:02 am
    First of all I would like to apologise with you. It has been two weeks since I last posted on this blog and my social network activity went down as well. I’m sorry, dear reader but don’t worry, I didn’t forget about you.Due to some circumstances such as the upcoming deadline to finish my thesis about how digital marketing can help small and medium businesses to achieve their strategic goals, my application to the University of Pisa for a Masters Degree in Business Informatics (looks like I’m gonna become an analytics expert ) and the consequent house seeking over…
  • 5 steps to build and improve your online presence

    Alessandro Marrella
    21 Jul 2014 | 9:36 am
    Being found online and acquire new followers is important both for people and businesses. In this post I will show you how to get started building your brand online, from some basic steps like “getting a website” to actively engage with present and potential customers. Let’s start now.1. Get a websiteScreenshot of my website. I’m using it for the same reason as you should: build my presence online.The following statement is valid for both your business and for yourself as a brand: you need a website. If someone looks at you online what do they find? If the first…
  • How to get the most out of the new twitter analytics

    Alessandro Marrella
    14 Jul 2014 | 9:05 am
    Last week Twitter updated their analytics dashboard. I decided to check it out and post here my advices to get the most out of it.The data availableThe dashboard is divided in 3 main sections, accessible through the top navigation menu: Tweets, Followers and Twitter Cards.The Tweets tabIn the Screen Shot below you can see an example of the @Buzzfeed tweet activity tab.Screen shot of the “Tweets” tab of @Buzzfeed. Image source: TwitterAs you probably noticed, there is a graph displaying the total daily impressions of the tweets and below a detailed view of every single tweet with…
  • This is a Lean Blog

    Alessandro Marrella
    10 Jul 2014 | 7:30 am
    For those not familiar with the “lean” concept, it’s basically a methodology that allows startups (but not only, every kind of business can use it) to experiment and change the product even before building it. For this blog I use the same approach. Until yesterday it was about Digital Marketing (with more focus on inbound and content marketing) but looking at the results of some of my experiments (that I will share in a few months, when they are more “complete”) Marketing is not appealing the right audience I wanted to.I’m looking at you, small business…
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  • Social Media Reeling Over the Loss of Steve Nash

    Alex Noudelman
    24 Oct 2014 | 12:31 pm
    Social Media is reeling over the unexpected absence of Steve Nash for the 2014-2015 basketball season. On Thursday, it was announced that the Lakers player, who happens to also be Canadian, will be sidelined due to back and nerve problems. The decision was made less than a week before the start of the regular season. Nash is in the final season of his three-year contract with the Lakers. He has played only 65 games since his team traded four draft picks for him in 2012. If his career ends with his injury, it likely won’t dull the impact of the greatest player in Canadian history and one of…
  • Sergeant-at-Arms Kevin Vickers, Who Shot Terrorist – Receives Standing Ovation in Ottawa

    Rafi Hecht
    23 Oct 2014 | 11:34 am
  • Is Online Reputation Management Dead?

    Alex Noudelman
    22 Oct 2014 | 11:53 am
    Last week, I attended a seminar on Online Reputation Management in downtown Toronto. The main discussion in the seminar was whether online reputation management is dead or not. Important reputation management figures were cited, including Don Sorensen, President of Big Blue Robot Digital Marketing Firm. I share similar sentiments as Sorenson, who argues that “online reputation management is very much alive and inevitable in this digital age; it’s time for companies to improve their reputation management strategy or suffer the consequences…” Before attending the seminar, it never…
  • How to Accept Feedback from Customers

    Alex Noudelman
    20 Oct 2014 | 2:58 pm
    A recent study by Bain & Company revealed that 80% of companies say that they’re customer centric. The only problem with this statement is that only 8% of customers agree with this statement.   How can businesses be so off in their predictions when it comes to how their customers perceive them?  Reflecting on my own experience as a consumer, both in-store and online, I believe that it is due to the missed opportunities where they could have asked for customer feedback and didn’t.   eCommerce sites are the most common victims of this disparity. Owners of eCommerce sites have…
  • How To Get More YouTube Video Views

    Alex Noudelman
    17 Oct 2014 | 10:01 am
    YouTube videos are some of the most popular sources of web traffic online. Over the years, Youtube has helped boost the careers of many content producers and still plays a big part in start-up businesses gaining internet marketing exposure. Whether you want to create videos for entertainment, education, or promotional purposes, there are steps that you’ll need to take in order to gain the most out of your YouTube videos: Add relevant tags.What key phrases are people searching for that could lead them to your video? A good tool for that is Google Trends. As you type in keywords, YouTube…
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    SEO & Digital Marketing Hub - Joseph Onibokun

  • Landing Pages Are Powerful – Here’s Why You Should Start Using Them

    13 Oct 2014 | 11:45 am
    A landing page, otherwise known as a ‘squeeze page’, is a standalone webpage with a single, focused objective. It typically includes an offer, along with a form to capture visitors’ contact information and a call-to-action. One of the best ways to convert strangers and fans into business prospects online is by using landing pages, yet […]
  • 3 Easy Search Engine Marketing Tricks To Get Your Blog Ranking Higher

    7 Sep 2014 | 10:06 am
    When you write blog posts, your biggest goal is to get high quality traffic to your blog. The best blogs have lots of activity, with people reading the posts and leaving their comments. Search engine optimization is one of the most important ways to get more targeted visitors to your blog. This will help you […]
  • Google Authorship Cancellation: How It Will Affect You

    29 Aug 2014 | 4:34 am
    The cancellation of Google Authorship, a way of claiming ownership to your content by linking with a Google+ profile, has caught many Webmasters by surprise. The decision to no longer support Google Authorship and the rel=author markup was first announced by John Mueller, Google Webmaster Trends Analyst. Before the announcement, I doubt Google would have expected […]
  • Review Your Google Analytics Website Performance: A Snapshot Of Your Website

    27 Aug 2014 | 2:56 am
    In recent months many Google Analytics users have been receiving emails titled Review Your Google Analytics Website Performance… with a snapshot of website performance for a specific month. However, there appears to be some amount of confusion stemmed from the fact that users did not specifically sign up for this service and the emails have […]
  • The Easiest Way To Become A Super Affiliate

    14 Aug 2014 | 12:42 pm
    There are numerous figures tossed around with regards to the number of wealthy affiliate marketers that are actually producing respectable money from their online marketing pursuits. Percentages are my favorite, for example: 10 percent of web marketers generate 90 percent of online marketing revenue 30 percent of affiliates are now non-active internet marketers have a […]
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